I have always been in awe of creativity in advertising. The first ad that profoundly moved me was Apple’s 1984 Think Different ad. While at Aucland, I did my best to provide creative freedom to our advertising team at CLM/BBDO. They ended up creating an amazing ad that was both creative – so much so that it won the Silver Lion in Cannes in 2000 – and commercially successful.
Despite rumors of its demise, creativity is alive and kicking. For Thanksgiving I was sent the most creative greeting card I had ever seen. More recently, I saw a very intriguing Napster ad 🙂