{"id":66994,"date":"2026-03-10T13:57:10","date_gmt":"2026-03-10T13:57:10","guid":{"rendered":"https:\/\/fabricegrinda.com\/?p=66994"},"modified":"2026-03-10T15:17:46","modified_gmt":"2026-03-10T15:17:46","slug":"tap-52-cac-san-thuong-mai-dien-tu-trong-ky-nguyen-ai","status":"publish","type":"post","link":"https:\/\/grinda.org\/vi\/tap-52-cac-san-thuong-mai-dien-tu-trong-ky-nguyen-ai\/","title":{"rendered":"T\u1eadp 52: C\u00e1c s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed trong k\u1ef7 nguy\u00ean AI"},"content":{"rendered":"\n<p>Trong v\u00e0i tu\u1ea7n qua, ng\u00e0y c\u00e0ng c\u00f3 nhi\u1ec1u \u00fd ki\u1ebfn cho r\u1eb1ng AI c\u00f3 th\u1ec3 l\u00e0m m\u1ea5t \u1ed5n \u0111\u1ecbnh n\u1ec1n kinh t\u1ebf v\u00e0 ph\u00e1 v\u1ee1 to\u00e0n b\u1ed9 c\u00e1c m\u00f4 h\u00ecnh kinh doanh. Tu\u1ea7n tr\u01b0\u1edbc, t\u00f4i \u0111\u00e3 c\u00f4ng b\u1ed1 quan \u0111i\u1ec3m c\u1ee7a m\u00ecnh r\u1eb1ng <a href=\"https:\/\/lktvpckk.r.us-east-2.awstrack.me\/L0\/https:%2F%2F100.25.144.216%2Fpl%2F%3Fmailpoet_router%26endpoint=track%26action=click%26data=WyI0MTMiLCI1Y2E2OWEiLCIzMDk1IiwiNzJkNjc5ZDhkMTI4IixmYWxzZV0\/1\/010f019caf9dc2dc-90fb554d-4f84-458c-b81a-8c4c8033dd66-000000\/aGAQQq80zLvgs0WbndKDumr29ZI=252\" target=\"_blank\" data-type=\"link\" data-id=\"https:\/\/lktvpckk.r.us-east-2.awstrack.me\/L0\/https:%2F%2F100.25.144.216%2Fpl%2F%3Fmailpoet_router%26endpoint=track%26action=click%26data=WyI0MTMiLCI1Y2E2OWEiLCIzMDk1IiwiNzJkNjc5ZDhkMTI4IixmYWxzZV0\/1\/010f019caf9dc2dc-90fb554d-4f84-458c-b81a-8c4c8033dd66-000000\/aGAQQq80zLvgs0WbndKDumr29ZI=252\" rel=\"noreferrer noopener\">AI c\u00f3 nhi\u1ec1u kh\u1ea3 n\u0103ng l\u00e0 m\u1ed9t cu\u1ed9c c\u00e1ch m\u1ea1ng v\u1ec1 n\u0103ng su\u1ea5t<\/a> h\u01a1n l\u00e0 m\u1ed9t s\u1ef1 s\u1ee5p \u0111\u1ed5 kinh t\u1ebf. <\/p>\n\n<p>Nh\u01b0ng \u0111i\u1ec1u n\u00e0y c\u00f3 \u00fd ngh\u0129a c\u1ee5 th\u1ec3 g\u00ec \u0111\u1ed1i v\u1edbi c\u00e1c s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed?<\/p>\n\n<p>Nhi\u1ec1u nh\u00e0 s\u00e1ng l\u1eadp \u0111ang \u0111\u1eb7t c\u00e2u h\u1ecfi:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Li\u1ec7u c\u00e1c m\u00f4 h\u00ecnh ng\u00f4n ng\u1eef l\u1edbn (LLM) c\u00f3 chi\u1ebfm l\u0129nh kh\u00e2u kh\u00e1m ph\u00e1 s\u1ea3n ph\u1ea9m kh\u00f4ng?<\/li>\n\n\n\n<li>Li\u1ec7u AI c\u00f3 l\u00e0m gi\u1ea3m t\u1ef7 l\u1ec7 chi\u1ebft kh\u1ea5u (take rates) kh\u00f4ng?<\/li>\n\n\n\n<li>Li\u1ec7u l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp c\u00f3 r\u1eddi xa c\u00e1c n\u1ec1n t\u1ea3ng kh\u00f4ng?<\/li>\n\n\n\n<li>Kh\u1ea3 n\u0103ng ph\u00f2ng th\u1ee7 c\u1ee7a c\u00e1c s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed trong m\u1ed9t th\u1ebf gi\u1edbi \u01b0u ti\u00ean AI l\u00e0 nh\u01b0 th\u1ebf n\u00e0o?<\/li>\n<\/ul>\n\n<p>Trong t\u1eadp n\u00e0y, t\u00f4i s\u1ebd ph\u00e2n t\u00edch:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>T\u1ea1i sao h\u1ea7u h\u1ebft c\u00e1c n\u1ed7i s\u1ee3 h\u00e3i v\u1ec1 vi\u1ec7c AI lo\u1ea1i b\u1ecf vai tr\u00f2 trung gian c\u1ee7a c\u00e1c s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed \u0111\u1ec1u b\u1ecb th\u1ed5i ph\u1ed3ng.<\/li>\n\n\n\n<li>N\u01a1i n\u00e0o AI th\u1ef1c s\u1ef1 \u0111e d\u1ecda \u0111\u1ebfn bi\u00ean l\u1ee3i nhu\u1eadn c\u1ee7a s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed.<\/li>\n\n\n\n<li>Nh\u1eefng l\u1ee3i th\u1ebf c\u1ea5u tr\u00fac m\u00e0 c\u00e1c s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed v\u1eabn gi\u1eef \u0111\u01b0\u1ee3c.<\/li>\n\n\n\n<li>Nh\u1eefng c\u01a1 h\u1ed9i t\u1ee9c th\u00ec m\u00e0 AI t\u1ea1o ra cho t\u00ednh thanh kho\u1ea3n, th\u01b0\u01a1ng m\u1ea1i xuy\u00ean bi\u00ean gi\u1edbi v\u00e0 kh\u1ea3 n\u0103ng sinh l\u1eddi.<\/li>\n\n\n\n<li>C\u00e1c nh\u00e0 s\u00e1ng l\u1eadp n\u00ean l\u00e0m g\u00ec b\u00e2y gi\u1edd.<\/li>\n<\/ul>\n\n<p>N\u1ebfu b\u1ea1n \u0111ang x\u00e2y d\u1ef1ng, \u0111\u1ea7u t\u01b0 ho\u1eb7c v\u1eadn h\u00e0nh m\u1ed9t s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed, t\u1eadp n\u00e0y d\u00e0nh cho b\u1ea1n!<\/p>\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Episode 52: Marketplaces in the Age of AI\" width=\"840\" height=\"473\" src=\"https:\/\/www.youtube.com\/embed\/TRYRL-TOqeU?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n<p><br\/>\u0110\u1ec3 b\u1ea1n tham kh\u1ea3o, t\u00f4i \u0111ang bao g\u1ed3m c\u00e1c trang tr\u00ecnh b\u00e0y t\u00f4i \u0111\u00e3 s\u1eed d\u1ee5ng trong t\u1eadp n\u00e0y.<\/p>\n\n\t\t<div class=\"wppdfemb-frame-container-1\" style=\"-webkit-overflow-scrolling:auto;\">\n\t\t\t<iframe class=\"pdfembed-iframe nonfullscreen wppdf-emb-iframe-1\"\n\t\t\t\tsrc=\"https:\/\/grinda.org\/vi\/?pdfemb-data=eyJwZGZJRCI6NjY3NDcsInVybCI6Imh0dHBzOlwvXC9mYWJyaWNlZ3JpbmRhLmNvbVwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyNlwvMDNcLzIwMjYtMDMtTWFya2V0cGxhY2VzLWluLXRoZS1BZ2Utb2YtQUkucGRmIiwiaW5kZXgiOjF9\"\n\t\t\t\tdata-pdf-id=\"66747\"\n\t\t\t\tdata-pdf-index=\"1\"\n\t\t\t\tstyle=\"border:none;width:100%;max-width:100%;height:100vh;\"\n\t\t\t\tscrolling=\"yes\">\n\t\t\t<\/iframe>\n\t\t<\/div>\n\n\t\t\n<p>N\u1ebfu mu\u1ed1n, b\u1ea1n c\u00f3 th\u1ec3 nghe t\u1eadp \u0111\u00f3 trong tr\u00ecnh ph\u00e1t podcast \u0111\u01b0\u1ee3c nh\u00fang.<\/p>\n\n<iframe loading=\"lazy\" title=\"Tr\u00ecnh ph\u00e1t Libsyn\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/40370705\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/000000\/\" height=\"90\" width=\"100%\" scrolling=\"no\" allowfullscreen=\"\" webkitallowfullscreen=\"\" mozallowfullscreen=\"\" oallowfullscreen=\"\" msallowfullscreen=\"\"><\/iframe>\n\n<p><br\/>Ngo\u00e0i video YouTube v\u00e0 tr\u00ecnh ph\u00e1t podcast nh\u00fang \u1edf tr\u00ean, b\u1ea1n c\u0169ng c\u00f3 th\u1ec3 nghe podcast tr\u00ean <a href=\"https:\/\/podcasts.apple.com\/us\/podcast\/52-marketplaces-in-the-age-of-ai\/id1532336635?i=1000754069435\" target=\"_blank\" data-type=\"link\" data-id=\"https:\/\/podcasts.apple.com\/us\/podcast\/52-marketplaces-in-the-age-of-ai\/id1532336635?i=1000754069435\" rel=\"noreferrer noopener\">iTunes<\/a> v\u00e0 <a href=\"https:\/\/open.spotify.com\/episode\/6eoRZ7ySYVxtum8opdxZYi?si=UL3ySo3iQ7e6ZecnvbBavg\" data-type=\"link\" data-id=\"https:\/\/open.spotify.com\/episode\/6eoRZ7ySYVxtum8opdxZYi?si=UL3ySo3iQ7e6ZecnvbBavg\" target=\"_blank\" rel=\"noreferrer noopener\">Spotify<\/a> .<\/p>\n\n<p><br\/><strong>B\u1ea3n ghi ch\u00e9p<\/strong><\/p>\n\n<p>Ch\u00e0o m\u1ecdi ng\u01b0\u1eddi. T\u00f4i hy v\u1ecdng b\u1ea1n c\u00f3 m\u1ed9t tu\u1ea7n tuy\u1ec7t v\u1eddi. V\u1ec1 c\u01a1 b\u1ea3n th\u00ec v\u00e0i tu\u1ea7n qua \u0111\u00e3 c\u00f3 r\u1ea5t nhi\u1ec1u s\u1ef1 x\u00f4n xao v\u00e0 lo ng\u1ea1i r\u1eb1ng AI s\u1ebd th\u1ed1ng tr\u1ecb th\u1ebf gi\u1edbi. S\u1ebd c\u00f3 90% ng\u01b0\u1eddi th\u1ea5t nghi\u1ec7p, m\u1ed9t cu\u1ed9c \u0111\u1ea1i kh\u1ee7ng ho\u1ea3ng, hay b\u1ea5t c\u1ee9 \u0111i\u1ec1u g\u00ec t\u01b0\u01a1ng t\u1ef1, v\u00e0 t\u00f4i ho\u00e0n to\u00e0n kh\u00f4ng \u0111\u1ed3ng \u00fd v\u1edbi lu\u1eadn \u0111i\u1ec3m v\u00e0 g\u00f3c nh\u00ecn \u0111\u00f3. <\/p>\n\n<p>Tu\u1ea7n tr\u01b0\u1edbc, t\u00f4i \u0111\u00e3 d\u00e0nh th\u1eddi gian \u0111\u1ec3 vi\u1ebft m\u1ed9t b\u00e0i blog v\u1ec1 t\u00e1c \u0111\u1ed9ng c\u1ee7a AI v\u00e0 th\u1ef1c t\u1ebf l\u00e0 n\u00f3 c\u00f3 kh\u1ea3 n\u0103ng d\u1eabn \u0111\u1ebfn m\u1ed9t cu\u1ed9c c\u00e1ch m\u1ea1ng n\u0103ng su\u1ea5t h\u01a1n l\u00e0 s\u1ee5p \u0111\u1ed5. B\u00e2y gi\u1edd, c\u00e2u h\u1ecfi h\u1ec7 qu\u1ea3 m\u00e0 nh\u1eefng ng\u01b0\u1eddi trong ng\u00e0nh c\u00f4ng ngh\u1ec7 v\u00e0 s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed \u0111ang \u0111\u1eb7t ra l\u00e0, t\u00e1c \u0111\u1ed9ng c\u1ee7a AI \u0111\u1ed1i v\u1edbi c\u00e1c s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed l\u00e0 g\u00ec?  <\/p>\n\n<p>V\u00e0 v\u00ec v\u1eady, \u0111i\u1ec1u t\u00f4i t\u1eadp trung suy ngh\u0129 l\u1ea1i l\u00e0, trong m\u1ed9t th\u1ebf gi\u1edbi m\u00e0 m\u1ecdi ng\u01b0\u1eddi \u0111\u1ec1u lo l\u1eafng v\u00e0 t\u1eadp trung v\u00e0o c\u00e1c LLM, v\u00e0 th\u1ef1c t\u1ebf l\u00e0 m\u1ecdi ng\u01b0\u1eddi lo ng\u1ea1i ch\u00fang s\u1ebd thay th\u1ebf ph\u1ea7n \u0111\u1ea7u c\u1ee7a ph\u1ec5u b\u00e1n h\u00e0ng, v.v., th\u00ec t\u00e1c \u0111\u1ed9ng th\u1ef1c s\u1ef1 l\u00e0 g\u00ec? V\u00e0 t\u00f4i nh\u1eadn ra r\u1eb1ng lu\u1eadn \u0111i\u1ec3m, g\u00f3c nh\u00ecn c\u1ee7a t\u00f4i c\u0169ng nh\u01b0 nh\u1eefng g\u00ec t\u00f4i th\u1ea5y tr\u00ean th\u1ef1c t\u1ebf m\u1ed7i ng\u00e0y kh\u00e1c xa so v\u1edbi nh\u1eefng k\u1ecbch b\u1ea3n t\u1ed3i t\u1ec7 nh\u1ea5t m\u00e0 m\u1ecdi ng\u01b0\u1eddi \u0111ang h\u00ecnh dung.  <\/p>\n\n<p>V\u00ec v\u1eady, t\u00f4i mu\u1ed1n chia s\u1ebb v\u1ec1 t\u00e1c \u0111\u1ed9ng c\u1ee7a AI \u0111\u1ed1i v\u1edbi c\u00e1c s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed. Kh\u00f4ng \u0111\u1ec3 c\u00e1c b\u1ea1n ch\u1edd l\u00e2u n\u1eefa, h\u00e3y b\u1eaft \u0111\u1ea7u th\u00f4i. <\/p>\n\n<p>Ch\u00e0o m\u1eebng b\u1ea1n \u0111\u1ebfn v\u1edbi T\u1eadp 52, C\u00e1c s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed v\u00e0 K\u1ef7 nguy\u00ean AI.<\/p>\n\n<p>\u0110\u1ec3 t\u00f4i b\u1eaft \u0111\u1ea7u b\u1eb1ng c\u00e1ch tr\u00ecnh chi\u1ebfu b\u00e0i thuy\u1ebft tr\u00ecnh c\u1ee7a m\u00ecnh \u0111\u1ec3 b\u1ea1n c\u00f3 c\u00e1i nh\u00ecn t\u1ed5ng quan v\u1ec1 nh\u1eefng g\u00ec \u0111ang di\u1ec5n ra. \u0110\u01b0\u1ee3c r\u1ed3i. H\u00e3y b\u1eaft \u0111\u1ea7u v\u1edbi c\u1ea3m nh\u1eadn v\u1ec1 t\u00ecnh h\u00ecnh th\u1ecb tr\u01b0\u1eddng hi\u1ec7n t\u1ea1i. R\u00f5 r\u00e0ng l\u00e0 ch\u00fang ta \u0111ang \u1edf gi\u1eefa m\u1ed9t bong b\u00f3ng AI, n\u01a1i m\u1ecdi th\u1ee9 \u0111\u1ec1u l\u00e0 AI, m\u1ecdi l\u00fac m\u1ecdi n\u01a1i. N\u1ebfu b\u1ea1n l\u00f9i l\u1ea1i m\u1ed9t b\u01b0\u1edbc v\u00e0 nh\u00ecn v\u00e0o th\u1ecb tr\u01b0\u1eddng, d\u00f2ng v\u1ed1n \u0111\u1ea7u t\u01b0 m\u1ea1o hi\u1ec3m \u0111ang h\u1ed3i ph\u1ee5c.    <\/p>\n\n<p>V\u00e0 \u0111\u00e3 t\u0103ng l\u00ean t\u1eeb m\u1ee9c th\u1ea5p c\u1ee7a n\u0103m 2022. Kh\u00f4ng h\u1eb3n, nh\u01b0ng ch\u1ee7 y\u1ebfu l\u00e0 \u1edf M\u1ef9 v\u00e0 h\u1ea7u h\u1ebft \u0111\u1ec1u \u0111\u1ed5 v\u00e0o AI. V\u00ec v\u1eady, b\u1ea1n th\u1ea5y \u0111\u1ea5y, m\u1ecdi th\u1ee9 \u0111\u1ec1u \u0111ang t\u0103ng l\u00ean, nh\u01b0 quy m\u00f4 c\u00e1c v\u00f2ng g\u1ecdi v\u1ed1n, \u0111\u1ecbnh gi\u00e1, v.v., nh\u01b0ng \u0111\u1ec1u do AI th\u00fac \u0111\u1ea9y. N\u1ebfu b\u1ea1n nh\u00ecn v\u00e0o 9 th\u00e1ng \u0111\u1ea7u n\u0103m ngo\u00e1i, 75% s\u1ed1 ti\u1ec1n \u0111\u1ea7u t\u01b0 \u0111\u00e3 ch\u1ea3y v\u00e0o c\u00e1c startup AI.   <\/p>\n\n<p>Th\u1eadt l\u00e0 \u0111i\u00ean r\u1ed3. \u1ede c\u1ea5p \u0111\u1ed9 to\u00e0n c\u1ea7u, kho\u1ea3ng 50% ngu\u1ed3n v\u1ed1n l\u00e0 v\u00e0o AI v\u00e0 \u0111\u00f3 l\u00e0 m\u1ed9t s\u1ef1 gia t\u0103ng kh\u1ed5ng l\u1ed3. V\u00e0 n\u1ebfu b\u1ea1n nh\u00ecn v\u00e0o YC, t\u00f4i ngh\u0129 95% c\u00e1c startup t\u1ea1i YC n\u0103m ngo\u00e1i l\u00e0 c\u00e1c c\u00f4ng ty li\u00ean quan \u0111\u1ebfn AI. B\u00e2y gi\u1edd, \u0111i\u1ec1u th\u00fa v\u1ecb l\u00e0 h\u1ea7u h\u1ebft v\u1ed1n ch\u1ec9 \u0111\u1ed5 v\u00e0o m\u1ed9t s\u1ed1 \u00edt c\u00f4ng ty, nh\u01b0 Anthropic v\u00e0 OpenAI, nh\u01b0ng c\u0169ng c\u00f3 c\u1ea3 Cursor, Lovable, v.v.   <\/p>\n\n<p>\u0110\u1ed1i v\u1edbi c\u00e1c m\u00f4 h\u00ecnh l\u1edbn h\u01a1n, h\u01a1n m\u1ed9t n\u1eeda s\u1ed1 v\u1ed1n \u0111\u00e3 \u0111\u1ed5 v\u00e0o c\u00e1c v\u00f2ng g\u1ecdi v\u1ed1n tr\u00ean 500 tri\u1ec7u \u0111\u00f4 la. V\u00ec v\u1eady, AI chi\u1ebfm s\u00f3ng m\u1ecdi l\u00fac v\u1edbi c\u00e1c c\u00f4ng ty l\u1edbn nh\u1ea5t chi\u1ebfm \u0111\u01b0\u1ee3c nhi\u1ec1u gi\u00e1 tr\u1ecb nh\u1ea5t ho\u1eb7c l\u01b0\u1ee3ng v\u1ed1n l\u1edbn nh\u1ea5t. R\u00f5 r\u00e0ng l\u00e0 v\u1eeba c\u00f3 m\u1ed9t v\u00f2ng g\u1ecdi v\u1ed1n kh\u1ed5ng l\u1ed3 cho OpenAI. Hi\u1ec7n c\u0169ng \u0111ang c\u00f3 m\u1ed9t v\u00f2ng g\u1ecdi v\u1ed1n \u0111ang \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n cho Anthropic.   <\/p>\n\n<p>V\u00ec v\u1eady, n\u00f3 ti\u1ebfp t\u1ee5c t\u1eadp trung r\u1ea5t cao. Ch\u1ee7 y\u1ebfu l\u00e0 c\u00e1c m\u00f4 h\u00ecnh n\u1ec1n t\u1ea3ng.  <\/p>\n\n<p>B\u00e2y gi\u1edd, nh\u1eefng \u0111i\u1ec1u ch\u00fang ta \u0111ang th\u1ea5y t\u1eeb g\u00f3c \u0111\u1ed9 xu h\u01b0\u1edbng v\u1ec1 vi\u1ec7c m\u1ecdi ng\u01b0\u1eddi \u0111ang \u0111\u1ea7u t\u01b0 v\u00e0o c\u00e1i g\u00ec ngo\u00e0i c\u00e1c m\u00f4 h\u00ecnh n\u1ec1n t\u1ea3ng, nh\u01b0 Lovable v\u00e0 Cursor. V\u00ec v\u1eady, \u201cvibe coding\u201d \u1edf c\u1ea5p \u0111\u1ed9 chuy\u00ean bi\u1ec7t ho\u1eb7c l\u1eadp tr\u00ecnh g\u1ea7n nh\u01b0 kh\u00f4ng c\u1ea7n m\u00e3 (quasi no-code) cho c\u00e1c trang web \u0111ang tr\u1edf n\u00ean n\u1ed5i b\u1eadt.<\/p>\n\n<p>Vi\u1ec7c s\u1eed d\u1ee5ng AI \u0111\u1ec3 c\u1ea3i thi\u1ec7n n\u0103ng su\u1ea5t c\u1ee7a c\u00e1c ng\u00e0nh c\u00f4ng nghi\u1ec7p hi\u1ec7n c\u00f3 \u0111ang ng\u00e0y c\u00e0ng l\u1edbn m\u1ea1nh. H\u00e3y t\u01b0\u1edfng t\u01b0\u1ee3ng c\u00e1c c\u00f4ng ty AI gi\u00fap quy tr\u00ecnh l\u00e0m vi\u1ec7c trong x\u00e2y d\u1ef1ng, n\u01a1i c\u00e1c t\u1ed5ng th\u1ea7u v\u00e0 nh\u00e0 th\u1ea7u ph\u1ee5 c\u00f3 th\u1ec3 c\u00f9ng n\u1eafm b\u1eaft th\u00f4ng tin, bi\u1ebft ch\u00ednh x\u00e1c ai \u0111ang l\u00e0m g\u00ec v\u00e0 \u0111\u01a1n gi\u1ea3n h\u00f3a m\u1ecdi quy tr\u00ecnh l\u00e0m vi\u1ec7c. <\/p>\n\n<p>C\u00e1c t\u00e1c nh\u00e2n (agents) qu\u1ea3n l\u00fd c\u00e1c t\u00e1c nh\u00e2n kh\u00e1c v\u00e0 sau \u0111\u00f3 l\u00e0 nh\u1eefng th\u1ee9 chung chung trong tu\u00e2n th\u1ee7, s\u1ef1 tin c\u1eady, v.v. V\u00e0 xu h\u01b0\u1edbng l\u1edbn nh\u1ea5t th\u1ef1c s\u1ef1 trong v\u00e0i tu\u1ea7n, v\u00e0i th\u00e1ng qua l\u00e0 OpenClaw. OpenClaw l\u00e0 m\u1ed9t t\u00e1c nh\u00e2n m\u00e3 ngu\u1ed3n m\u1edf ch\u1ea1y c\u1ee5c b\u1ed9, n\u00f3 c\u00f3 th\u1ec3 \u1edf tr\u00ean m\u00e1y t\u00ednh c\u00e1 nh\u00e2n ho\u1eb7c tr\u00ean m\u1ed9t m\u00e1y ch\u1ee7 ri\u00eang \u1ea3o.  <\/p>\n\n<p>T\u00e1c nh\u00e2n n\u00e0y v\u1ec1 c\u01a1 b\u1ea3n ho\u1ea1t \u0111\u1ed9ng nh\u01b0 m\u1ed9t tr\u1ee3 l\u00fd c\u00e1 nh\u00e2n c\u1ee7a b\u1ea1n, c\u1ef1c k\u1ef3 n\u0103ng n\u1ed5 v\u00e0 c\u00f3 th\u1ec3 l\u00e0m r\u1ea5t nhi\u1ec1u vi\u1ec7c kh\u00e1c. Tuy nhi\u00ean v\u1eabn c\u00f2n kh\u00e1 kh\u00f3 \u0111\u1ec3 thi\u1ebft l\u1eadp v\u00e0 c\u1ea7n m\u1ed9t l\u01b0\u1ee3ng \u0111\u00e0o t\u1ea1o nh\u1ea5t \u0111\u1ecbnh. Ngo\u00e0i ra c\u00f2n c\u00f3 nh\u1eefng lo ng\u1ea1i c\u01a1 b\u1ea3n v\u1ec1 b\u1ea3o m\u1eadt, nh\u01b0ng nh\u00e0 s\u00e1ng l\u1eadp c\u1ee7a OpenClaw v\u1eeba \u0111\u01b0\u1ee3c OpenAI thu\u00ea.  <\/p>\n\n<p>V\u00e0 t\u00f4i kh\u00e1 ch\u1eafc ch\u1eafn r\u1eb1ng t\u1ea5t c\u1ea3 c\u00e1c m\u00f4 h\u00ecnh n\u1ec1n t\u1ea3ng c\u1ed1t l\u00f5i s\u1ebd c\u00f3 m\u1ed9t phi\u00ean b\u1ea3n t\u01b0\u01a1ng \u0111\u01b0\u01a1ng ki\u1ec3u OpenClaw, n\u01a1i b\u1ea1n c\u00f3 m\u1ed9t tr\u1ee3 l\u00fd t\u01b0\u01a1ng \u0111\u01b0\u01a1ng Jarvis si\u00eau th\u00f4ng minh s\u1eb5n s\u00e0ng ph\u1ee5c v\u1ee5 b\u1ea1n trong v\u00e0i tu\u1ea7n ho\u1eb7c v\u00e0i th\u00e1ng t\u1edbi.<\/p>\n\n<p>C\u00e1c th\u01b0\u01a1ng v\u1ee5 tho\u00e1i v\u1ed1n \u0111ang h\u1ed3i ph\u1ee5c tr\u00ean th\u1ecb tr\u01b0\u1eddng v\u00e0 r\u00f5 r\u00e0ng l\u00e0 ch\u00fang ta \u0111ang mong \u0111\u1ee3i nhi\u1ec1u th\u01b0\u01a1ng v\u1ee5 M v\u00e0 IPO h\u01a1n, \u0111\u1eb7c bi\u1ec7t l\u00e0 v\u1edbi vi\u1ec7c SpaceX c\u00f3 th\u1ec3 s\u1eafp l\u00ean s\u00e0n, r\u1ed3i OpenAI v\u00e0 nh\u1eefng c\u00f4ng ty kh\u00e1c.<\/p>\n\n<p>V\u00ec v\u1eady, c\u00e1c \u0111i\u1ec1u ki\u1ec7n th\u1ecb tr\u01b0\u1eddng \u0111ang c\u1ea3i thi\u1ec7n trong l\u0129nh v\u1ef1c \u0111\u1ea7u t\u01b0 m\u1ea1o hi\u1ec3m v\u00e0 tho\u00e1i v\u1ed1n n\u00f3i chung, nh\u01b0ng th\u00e0nh th\u1eadt m\u00e0 n\u00f3i th\u00ec ch\u1ec9 \u1edf m\u1ed9t ph\u00e2n kh\u00fac ph\u1ee5. \u0110\u00f3 l\u00e0 AI, \u0111i\u1ec1u n\u00e0y th\u1ef1c t\u1ebf kh\u00f4ng t\u1ed1t cho c\u00e1c c\u00f4ng ty kh\u00e1c, bao g\u1ed3m c\u1ea3 c\u00e1c s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed, v\u00ec m\u1ecdi ng\u01b0\u1eddi th\u1ea5y c\u00e1c c\u00f4ng ty AI \u0111i t\u1eeb doanh thu b\u1eb1ng 0 l\u00ean 100 tri\u1ec7u r\u1ed3i \u0111\u1ebfn 1 t\u1ef7 \u0111\u00f4 la trong th\u1eddi gian k\u1ef7 l\u1ee5c, n\u00ean startup s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed c\u1ee7a b\u1ea1n \u0111i t\u1eeb v\u00e0i tri\u1ec7u l\u00ean 10 tri\u1ec7u r\u1ed3i 30 tri\u1ec7u nghe kh\u00f4ng c\u00f2n th\u00fa v\u1ecb n\u1eefa. H\u01a1n th\u1ebf n\u1eefa, m\u1ecdi ng\u01b0\u1eddi lo l\u1eafng m\u1ed9t c\u00e1ch bu\u1ed3n c\u01b0\u1eddi r\u1eb1ng AI s\u1ebd ph\u00e1 v\u1ee1 n\u1ec1n t\u1ea3ng c\u1ee7a s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed. V\u00ec v\u1eady, vi\u1ec7c g\u1ecdi v\u1ed1n trong l\u0129nh v\u1ef1c s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed r\u1ea5t kh\u00f3 kh\u0103n. M\u1eb7c d\u00f9 ch\u00fang t\u00f4i \u0111i ng\u01b0\u1ee3c d\u00f2ng v\u00e0 r\u1ea5t ch\u1ecdn l\u1ecdc, ch\u00fang t\u00f4i \u0111\u00e3 \u0111\u1ea7u t\u01b0 v\u00e0o AI \u1ee9ng d\u1ee5ng v\u00e0 t\u00f4i s\u1ebd n\u00f3i v\u1ec1 \u00fd ngh\u0129a c\u1ee7a \u0111i\u1ec1u \u0111\u00f3 \u0111\u1ed1i v\u1edbi ch\u00fang t\u00f4i.    <\/p>\n\n<p>T\u00f4i th\u1ef1c s\u1ef1 mu\u1ed1n bong b\u00f3ng AI ti\u1ebfp t\u1ee5c v\u00ec t\u00f4i lo r\u1eb1ng n\u1ebfu n\u00f3 v\u1ee1, \u201c\u0111\u1ee9a tr\u1ebb s\u1ebd b\u1ecb \u0111\u1ed5 \u0111i c\u00f9ng n\u01b0\u1edbc t\u1eafm\u201d. V\u00e0 ngay c\u1ea3 nh\u1eefng ng\u01b0\u1eddi v\u1eabn gi\u1eef k\u1ef7 lu\u1eadt, nh\u1eefng c\u00f4ng ty c\u00f3 c\u00e1c ch\u1ec9 s\u1ed1 kinh t\u1ebf \u0111\u01a1n v\u1ecb (unit economics) tuy\u1ec7t v\u1eddi, \u0111ang t\u0103ng tr\u01b0\u1edfng t\u1ed1t, v\u1ed1n \u0111\u00e3 g\u1eb7p kh\u00f3 kh\u0103n khi g\u1ecdi v\u1ed1n, s\u1ebd th\u1ea5y vi\u1ec7c g\u1ecdi v\u1ed1n trong t\u01b0\u01a1ng lai c\u00f2n kh\u00f3 kh\u0103n h\u01a1n n\u1eefa. <\/p>\n\n<p>Nh\u01b0 t\u00f4i \u0111\u00e3 n\u00f3i, c\u00f3 r\u1ea5t nhi\u1ec1u \u0111\u1ee3t IPO s\u1eafp t\u1edbi, v\u00ec v\u1eady c\u00e1c \u0111i\u1ec1u ki\u1ec7n th\u1ecb tr\u01b0\u1eddng c\u00f3 v\u1ebb kh\u00e1 t\u00edch c\u1ef1c. Hi\u1ec7n t\u1ea1i, \u0111\u00e2y l\u00e0 m\u1ed9t bong b\u00f3ng. R\u1ea5t kh\u00f3 n\u00f3i khi n\u00e0o bong b\u00f3ng s\u1ebd k\u1ebft th\u00fac. V\u00e0 v\u00ec v\u1eady, ch\u00fang ta h\u00e3y ch\u1edd xem, t\u00f4i hy v\u1ecdng n\u00f3 s\u1ebd k\u00e9o d\u00e0i trong nhi\u1ec1u n\u0103m t\u1edbi. Ch\u1ec9 v\u00ec n\u00f3 \u0111ang \u0111\u1eb7t n\u1ec1n m\u00f3ng cho m\u1ed9t cu\u1ed9c c\u00e1ch m\u1ea1ng n\u0103ng su\u1ea5t, n\u01a1i t\u00f4i c\u00f3 th\u1ec3 h\u00ecnh dung r\u1eb1ng m\u1ecdi th\u1ee9 s\u1ebd ng\u00e0y c\u00e0ng r\u1ebb h\u01a1n, t\u1ed1t h\u01a1n, nhanh h\u01a1n, nh\u01b0 ch\u00fang \u0111\u00e3 di\u1ec5n ra trong hai th\u1ebf k\u1ef7 qua, cho ph\u00e9p ch\u00fang ta c\u00f3 ch\u1ea5t l\u01b0\u1ee3ng cu\u1ed9c s\u1ed1ng cao h\u01a1n n\u1eefa, l\u00e0m vi\u1ec7c \u00edt gi\u1edd h\u01a1n trong t\u01b0\u01a1ng lai.    <\/p>\n\n<p>T\u01b0\u01a1ng t\u1ef1 nh\u01b0 c\u00e1ch bong b\u00f3ng cu\u1ed1i nh\u1eefng n\u0103m 90 \u0111\u00e3 \u0111\u1eb7t n\u1ec1n m\u00f3ng v\u1edbi c\u00e1p quang, v.v., d\u1eabn \u0111\u1ebfn cu\u1ed9c c\u00e1ch m\u1ea1ng internet trong nh\u1eefng n\u0103m 2000. T\u00f4i hy v\u1ecdng bong b\u00f3ng n\u00e0y k\u00e9o d\u00e0i \u0111\u1ee7 l\u00e2u \u0111\u1ec3 ch\u00fang ta c\u00f3 quy\u1ec1n truy c\u1eadp v\u00e0o ki\u1ebfn th\u1ee9c AI \u0111\u01b0\u1ee3c tr\u1ee3 gi\u00e1 theo m\u1ed9t c\u00e1ch n\u00e0o \u0111\u00f3. <\/p>\n\n<p>B\u1edfi v\u00ec hi\u1ec7n t\u1ea1i, h\u1ea7u h\u1ebft c\u00e1c c\u00f4ng ty n\u00e0y \u0111\u1ec1u c\u00f3 bi\u00ean l\u1ee3i nhu\u1eadn g\u1ed9p \u00e2m, nh\u1edd \u0111\u00f3 ch\u00fang ta c\u00f3 th\u1ec3 x\u00e2y d\u1ef1ng nh\u1eefng c\u00f4ng ty tuy\u1ec7t v\u1eddi trong t\u01b0\u01a1ng lai.<\/p>\n\n<p>\u0110\u00fang v\u1eady, th\u1ecb tr\u01b0\u1eddng th\u1ee9 c\u1ea5p c\u0169ng \u0111\u00e3 b\u1eaft \u0111\u1ea7u kh\u1edfi s\u1eafc, th\u1ef1c t\u1ebf l\u00e0 n\u00f3 \u0111ang d\u1eabn d\u1eaft nhi\u1ec1u doanh nghi\u1ec7p th\u00fa v\u1ecb v\u00ec c\u00f3 r\u1ea5t \u00edt th\u01b0\u01a1ng v\u1ee5 tho\u00e1i v\u1ed1n ngo\u00e0i l\u0129nh v\u1ef1c AI.<\/p>\n\n<p>M\u1ed9t trong nh\u1eefng xu h\u01b0\u1edbng th\u00fa v\u1ecb trong t\u00e0i ch\u00ednh v\u00e0 \u0111\u1ea7u t\u01b0 m\u1ea1o hi\u1ec3m l\u00e0 nh\u1eefng ng\u01b0\u1eddi bi\u1ebft h\u1ecd \u0111ang mua c\u1ed5 ph\u1ea7n th\u1ee9 c\u1ea5p \u1edf c\u00e1c c\u00f4ng ty kh\u00e1c nhau, \u0111\u1eb7c bi\u1ec7t l\u00e0 c\u00e1c c\u00f4ng ty h\u00e0ng \u0111\u1ea7u, c\u00e1c c\u00f4ng ty \u201cshort tail\u201d nh\u01b0 Anthropic, nh\u01b0ng b\u1ea1n c\u00f3 c\u1ea3 m\u1ed9t lo\u1ea1i t\u00e0i s\u1ea3n \u0111ang \u0111\u01b0\u1ee3c t\u1ea1o ra n\u01a1i c\u00e1c LP (\u0111\u1ed1i t\u00e1c g\u00f3p v\u1ed1n) ho\u1eb7c c\u00e1c nh\u00e0 \u0111\u1ea7u t\u01b0 d\u1eabn d\u1eaft n\u00f3i r\u1eb1ng: \u201cN\u00e0y! Ch\u00fang t\u00f4i c\u00f3 c\u00e1c LP trong c\u00e1c qu\u1ef9 m\u1ea1o hi\u1ec3m n\u00e0y \u0111\u00e3 tham gia \u0111\u01b0\u1ee3c 10 n\u0103m, 12 n\u0103m m\u00e0 ch\u01b0a c\u00f3 nhi\u1ec1u th\u01b0\u01a1ng v\u1ee5 tho\u00e1i v\u1ed1n. H\u1ecd mu\u1ed1n t\u00ednh thanh kho\u1ea3n v\u00e0 v\u00ec v\u1eady h\u1ecd s\u1eb5n s\u00e0ng b\u00e1n v\u1edbi m\u1ee9c chi\u1ebft kh\u1ea5u 20, 30, 40% so v\u1edbi gi\u00e1 tr\u1ecb t\u00e0i s\u1ea3n r\u00f2ng (NAV).\u201d V\u00e0 v\u00ec v\u1eady, r\u1ea5t nhi\u1ec1u nh\u00e0 \u0111\u1ea7u t\u01b0 tr\u01b0\u1edbc \u0111\u00e2y kh\u00f4ng tham gia gi\u1edd \u0111ang mua l\u1ea1i c\u1ed5 ph\u1ea7n LP giai \u0111o\u1ea1n mu\u1ed9n trong c\u00e1c qu\u1ef9 m\u1ea1o hi\u1ec3m, \u0111\u00e2y th\u1ef1c s\u1ef1 l\u00e0 m\u1ed9t lo\u1ea1i t\u00e0i s\u1ea3n th\u00fa v\u1ecb v\u00ec t\u00f4i nghi ng\u1edd r\u1eb1ng b\u1ea1n c\u00f3 th\u1ec3 nh\u1eadn \u0111\u01b0\u1ee3c m\u1ee9c chi\u1ebft kh\u1ea5u kh\u00e1 t\u1ed1t. <\/p>\n\n<p>\u0110\u1ed3ng th\u1eddi, t\u00ednh thanh kho\u1ea3n s\u1eafp x\u1ea3y ra khi th\u1ecb tr\u01b0\u1eddng MA \u0111ang m\u1edf ra, th\u1ecb tr\u01b0\u1eddng IPO \u0111ang m\u1edf ra. V\u00ec v\u1eady, \u0111\u00e2y l\u00e0 m\u1ed9t lo\u1ea1i t\u00e0i s\u1ea3n th\u00fa v\u1ecb. <\/p>\n\n<p>B\u00e2y gi\u1edd h\u00e3y n\u00f3i v\u1ec1 t\u00e1c \u0111\u1ed9ng c\u1ee7a AI \u0111\u1ed1i v\u1edbi c\u00e1c s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed. N\u1ed7i s\u1ee3 h\u00e3i l\u1edbn \u0111\u1ea7u ti\u00ean m\u00e0 m\u1ecdi ng\u01b0\u1eddi c\u00f3 l\u00e0 AI s\u1ebd chi\u1ebfm l\u0129nh ph\u1ea7n \u0111\u1ea7u c\u1ee7a ph\u1ec5u b\u00e1n h\u00e0ng. <\/p>\n\n<p>M\u1ecdi ng\u01b0\u1eddi s\u1ebd truy c\u1eadp ChatGPT, Gemini ho\u1eb7c Claude v\u00e0 n\u00f3i: \u201cT\u00f4i mu\u1ed1n mua c\u00e1i n\u00e0y\u201d, v\u00e0 giao d\u1ecbch s\u1ebd di\u1ec5n ra ho\u00e0n to\u00e0n \u1edf \u0111\u00f3. V\u00e0 b\u1ea1n s\u1ebd kh\u00f4ng c\u00f2n truy c\u1eadp eBay, Amazon, DoorDash, Uber, Booking, v.v. n\u1eefa. V\u00e0 t\u00f4i nghi ng\u1edd r\u1eb1ng \u0111i\u1ec1u \u0111\u00f3, tr\u01b0\u1edbc h\u1ebft, l\u00e0 sai. Ph\u1ea7n \u0111\u1ea7u c\u1ee7a ph\u1ec5u s\u1ebd kh\u00f4ng chuy\u1ec3n sang c\u00e1c LLM.   <\/p>\n\n<p>V\u00e0 \u0111\u1ec3 t\u00f4i gi\u1ea3i th\u00edch cho b\u1ea1n t\u1ea1i sao, khi b\u1ea1n suy ngh\u0129 k\u1ef9 v\u1ec1 h\u00e0nh vi th\u1ef1c t\u1ebf c\u1ee7a ng\u01b0\u1eddi d\u00f9ng, nh\u01b0 t\u1ea1i sao m\u1ecdi ng\u01b0\u1eddi l\u1ea1i truy c\u1eadp c\u00e1c trang web kh\u00e1c nhau n\u00e0y v\u00e0 m\u00f4 h\u00ecnh t\u01b0 duy c\u1ee7a h\u1ecd l\u00e0 g\u00ec? Khi m\u1ecdi ng\u01b0\u1eddi truy c\u1eadp c\u00e1c s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed n\u00e0y, th\u01b0\u1eddng c\u00f3 ba c\u00e1ch ti\u1ebfp c\u1eadn v\u1ec1 c\u00e1ch th\u1ee9c, th\u1eddi \u0111i\u1ec3m v\u00e0 l\u00fd do h\u1ecd \u0111\u1ebfn \u0111\u00f3. <\/p>\n\n<p>N\u1ebfu b\u1ea1n truy c\u1eadp m\u1ed9t trang web nh\u01b0 Vinted, m\u1ecdi ng\u01b0\u1eddi kh\u00f4ng \u0111\u1ebfn \u0111\u00f3 khi \u0111\u00e3 bi\u1ebft m\u00ecnh mu\u1ed1n mua g\u00ec. N\u00f3 gi\u1ed1ng nh\u01b0 vi\u1ec7c \u0111i mua s\u1eafm \u0111\u1ec3 gi\u1ea3i tr\u00ed h\u01a1n. Gi\u1ed1ng nh\u01b0 vi\u1ec7c t\u00f4i \u0111i b\u1ed9 tr\u00ean \u0111\u01b0\u1eddng Broadway \u1edf SoHo v\u00e0 t\u00f4i s\u1ebd v\u00e0o c\u00e1c c\u1eeda h\u00e0ng m\u00e0 kh\u00f4ng c\u00f3 \u00fd ni\u1ec7m r\u00f5 r\u00e0ng v\u1ec1 nh\u1eefng g\u00ec m\u00ecnh \u0111ang t\u00ecm ki\u1ebfm, v\u00e0 n\u1ebfu c\u00f3 th\u1ee9 g\u00ec \u0111\u00f3 thu h\u00fat, t\u00f4i s\u1ebd mua n\u00f3.  <\/p>\n\n<p>V\u00e0 b\u1ea1n th\u1ea5y m\u1ee9c \u0111\u1ed9 t\u01b0\u01a1ng t\u00e1c tr\u00ean c\u00e1c trang n\u00e0y l\u00e0 kho\u1ea3ng 20 trang m\u1ed7i l\u1ea7n truy c\u1eadp. M\u1ecdi ng\u01b0\u1eddi d\u00e0nh 10, 20, 30 ph\u00fat tr\u00ean trang web m\u1ed7i l\u1ea7n h\u1ecd truy c\u1eadp v\u00e0 h\u1ecd quay l\u1ea1i nhi\u1ec1u l\u1ea7n trong th\u00e1ng. V\u00e0 b\u1edfi v\u00ec c\u00e1c LLM \u0111\u1ec1u h\u01b0\u1edbng t\u1edbi s\u1ef1 hi\u1ec7u qu\u1ea3 v\u00e0 cung c\u1ea5p cho b\u1ea1n \u0111\u00fang th\u1ee9 b\u1ea1n mu\u1ed1n, n\u00ean \u0111i\u1ec1u n\u00e0y kh\u00f4ng ph\u00f9 h\u1ee3p. Kh\u00f4ng c\u00f3 r\u1ee7i ro n\u00e0o v\u1ec1 vi\u1ec7c m\u00f4 h\u00ecnh n\u00e0y b\u1ecb ph\u00e1 v\u1ee1.    <\/p>\n\n<p>Trong s\u1ed1 h\u00e0ng ngh\u00ecn \u01b0u ti\u00ean h\u00e0ng \u0111\u1ea7u t\u1ea1i OpenAI, kh\u00f4ng c\u00f3 \u01b0u ti\u00ean n\u00e0o ki\u1ec3u nh\u01b0: \u201ch\u00e3y ph\u00e2n t\u00edch m\u00f4 h\u00ecnh mua s\u1eafm c\u1ee7a c\u00e1 nh\u00e2n X v\u00e0 t\u1ea1o ra m\u1ed9t lu\u1ed3ng duy\u1ec7t c\u00e1c th\u1ee9 c\u00f3 th\u1ec3 gi\u1ea3i tr\u00ed cho anh ta ch\u1ec9 \u0111\u1ec3 xem v\u1edbi t\u1ef7 l\u1ec7 mua h\u00e0ng r\u1ea5t th\u1ea5p\u201d. \u0110i\u1ec1u \u0111\u00f3 th\u1eadm ch\u00ed c\u00f2n kh\u00f4ng n\u1eb1m trong k\u1ebf ho\u1ea1ch. Nh\u1eefng trang web nh\u01b0 Vinted, t\u00f4i th\u1ea5y kh\u00f4ng c\u00f3 r\u1ee7i ro b\u1ecb ph\u00e1 v\u1ee1 v\u00ec m\u1ecdi ng\u01b0\u1eddi \u1edf \u0111\u00f3 kh\u00f4ng ph\u1ea3i \u0111\u1ec3 t\u00ecm ki\u1ebfm s\u1ef1 hi\u1ec7u qu\u1ea3.   <\/p>\n\n<p>H\u1ecd \u1edf \u0111\u00f3 \u0111\u1ec3 xem l\u01b0\u1edbt v\u00e0 xem c\u00f3 g\u00ec hay. V\u00ec v\u1eady, mi\u1ec5n l\u00e0 b\u1ea1n c\u00f3 m\u1ed9t danh m\u1ee5c s\u1ea3n ph\u1ea9m r\u1ea5t d\u00e0i (long tail) v\u1edbi nhi\u1ec1u m\u1eb7t h\u00e0ng kh\u00e1c nhau \u0111\u1ec3 m\u1ecdi ng\u01b0\u1eddi xem v\u00e0 th\u1ea5y h\u1ea5p d\u1eabn, t\u00f4i kh\u00f4ng th\u1ea5y ph\u1ea7n \u0111\u1ea7u ph\u1ec5u thay \u0111\u1ed5i d\u01b0\u1edbi b\u1ea5t k\u1ef3 h\u00ecnh th\u1ee9c n\u00e0o. <\/p>\n\n<p>M\u00f4 h\u00ecnh l\u1edbn th\u1ee9 hai m\u00e0 m\u1ecdi ng\u01b0\u1eddi mua ho\u1eb7c t\u00ecm ki\u1ebfm c\u00e1c giao d\u1ecbch tr\u00ean s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed l\u00e0 t\u00ecm ki\u1ebfm.<\/p>\n\n<p>N\u1ebfu b\u1ea1n bi\u1ebft ch\u00ednh x\u00e1c m\u00ecnh \u0111ang t\u00ecm ki\u1ebfm c\u00e1i g\u00ec, r\u1ea5t nhi\u1ec1u ng\u01b0\u1eddi ch\u1ec9 c\u1ea7n v\u00e0o Amazon v\u00e0 g\u00f5 th\u1ee9 h\u1ecd \u0111ang t\u00ecm, v\u00ed d\u1ee5 nh\u01b0 \u201cLG C3 65 EVO TV\u201d. B\u00f9m! M\u1ed9t k\u1ebft qu\u1ea3, h\u1ecd mua n\u00f3. V\u00e0 h\u1ecd th\u1eadm ch\u00ed th\u01b0\u1eddng kh\u00f4ng v\u00e0o c\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm, h\u1ecd v\u00e0o th\u1eb3ng Amazon ho\u1eb7c eBay.   <\/p>\n\n<p>B\u00e2y gi\u1edd, ngay c\u1ea3 khi b\u1ea1n kh\u00f4ng b\u1eaft \u0111\u1ea7u t\u1eeb \u0111\u00f3 m\u00e0 b\u1eaft \u0111\u1ea7u tr\u00ean m\u1ed9t LLM ho\u1eb7c tr\u00ean Google, v\u00ec c\u00e1c s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed n\u00e0y c\u00f3 th\u1ecb ph\u1ea7n cao, k\u1ebft qu\u1ea3 b\u1ea1n nh\u1eadn \u0111\u01b0\u1ee3c th\u1ef1c t\u1ebf v\u1eabn s\u1ebd \u0111\u1ebfn t\u1eeb c\u00e1c s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed n\u1ec1n t\u1ea3ng. N\u1ebfu b\u1ea1n v\u00e0o Google h\u00f4m nay v\u00e0 g\u00f5 t\u00ean m\u1ed9t s\u1ea3n ph\u1ea9m c\u1ee5 th\u1ec3, h\u1ea7u h\u1ebft c\u00e1c k\u1ebft qu\u1ea3 \u0111\u1ec1u \u0111\u1ebfn t\u1eeb eBay v\u00e0 Amazon b\u1edfi v\u00ec&#8230; <\/p>\n\n<p>T\u1ed5ng c\u1ed9ng, h\u1ecd chi\u1ebfm 43% th\u1ecb ph\u1ea7n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed. V\u00ec v\u1eady, ngay c\u1ea3 khi b\u1ea1n v\u00e0o m\u1ed9t LLM v\u00e0 n\u00f3i: \u201cT\u00f4i mu\u1ed1n mua LG C3 65 inch Evo m\u1edbi ho\u1eb7c c\u0169\u201d, h\u1ea7u h\u1ebft c\u00e1c k\u1ebft qu\u1ea3 c\u00f3 kh\u1ea3 n\u0103ng cao v\u1eabn \u0111\u1ebfn t\u1eeb eBay v\u00e0 Amazon. V\u00ec v\u1eady, b\u1ea5t k\u1ec3 th\u1ebf n\u00e0o, c\u00f3 th\u1ec3 c\u00f3 m\u1ed9t ch\u00fat gi\u00e1 tr\u1ecb b\u1ecb chi\u1ebfm l\u0129nh \u1edf ph\u1ea7n \u0111\u1ea7u, nh\u01b0ng n\u00f3 kh\u00f4ng kh\u00e1c g\u00ec gi\u00e1 tr\u1ecb m\u00e0 Google \u0111ang chi\u1ebfm l\u0129nh.  <\/p>\n\n<p>Khi m\u1ecdi ng\u01b0\u1eddi mua th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a h\u1ecd. B\u1edfi v\u00ec cu\u1ed1i c\u00f9ng, OpenAI s\u1ebd kh\u00f4ng th\u1ef1c hi\u1ec7n ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng, ho\u00e0n t\u1ea5t \u0111\u01a1n h\u00e0ng, v\u1eadn chuy\u1ec3n, thanh to\u00e1n, tr\u1ea3 h\u00e0ng, t\u00e0i tr\u1ee3, v.v. V\u00ec v\u1eady, tr\u01b0\u1edbc h\u1ebft, t\u00f4i kh\u00f4ng ngh\u0129 h\u1ea7u h\u1ebft l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp, n\u1ebfu b\u1ea1n bi\u1ebft ch\u00ednh x\u00e1c m\u00ecnh \u0111ang t\u00ecm g\u00ec, th\u00ec th\u1ef1c s\u1ef1 kh\u00f4ng c\u00f3 l\u00fd do g\u00ec b\u1ea1n ph\u1ea3i v\u00e0o m\u1ed9t LLM. B\u1ea1n c\u00f3 th\u1ec3 v\u00e0o th\u1eb3ng Amazon, eBay ho\u1eb7c m\u1ed9t trang web chuy\u00ean bi\u1ec7t n\u01a1i b\u1ea1n \u0111ang t\u00ecm ki\u1ebfm n\u00f3. B\u00f9m, xong. C\u0169ng kh\u00f4ng c\u00f3 l\u00fd do g\u00ec \u0111\u1ec3 v\u00e0o Google cho vi\u1ec7c \u0111\u00f3. Tuy nhi\u00ean, \u0111i\u1ec1u n\u00e0y cho th\u1ea5y c\u00e1c LLM n\u00f3i chung l\u00e0 m\u1ed9t m\u1ed1i \u0111e d\u1ecda sinh t\u1ed3n \u0111\u1ed1i v\u1edbi Google v\u00ec thay v\u00ec nh\u1eadn \u0111\u01b0\u1ee3c nhi\u1ec1u k\u1ebft qu\u1ea3, b\u1ea1n ch\u1ec9 nh\u1eadn \u0111\u01b0\u1ee3c m\u1ed9t k\u1ebft qu\u1ea3 t\u1ed1t h\u01a1n.      <\/p>\n\n<p>V\u00ec v\u1eady, n\u1ebfu t\u00f4i l\u00e0 Google, t\u00f4i s\u1ebd lo l\u1eafng. Lo l\u1eafng m\u1ed9t c\u00e1ch th\u1ef1c s\u1ef1 v\u1ec1 t\u00e1c \u0111\u1ed9ng c\u1ee7a c\u00e1c LLM, \u0111\u00f3 l\u00e0 l\u00fd do t\u1ea1i sao h\u1ecd \u0111ang d\u1ed3n l\u1ef1c v\u00e0o Gemini. Nh\u01b0ng n\u1ebfu t\u00f4i l\u00e0 eBay ch\u1eb3ng h\u1ea1n, t\u00f4i s\u1ebd kh\u00f4ng lo l\u1eafng \u0111\u1ebfn th\u1ebf v\u00ec cu\u1ed1i c\u00f9ng v\u1ea5n \u0111\u1ec1 h\u1ecd \u0111ang c\u1ed1 g\u1eafng gi\u1ea3i quy\u1ebft v\u00e0 gi\u00e1 tr\u1ecb h\u1ecd mang l\u1ea1i l\u00e0 ho\u00e0n to\u00e0n kh\u00e1c bi\u1ec7t.  <\/p>\n\n<p>B\u00e2y gi\u1edd, m\u00f4 h\u00ecnh h\u00e0nh vi th\u1ee9 ba c\u00f3 r\u1ee7i ro cao h\u01a1n m\u1ed9t ch\u00fat. M\u1ed9t m\u00f4 h\u00ecnh h\u00e0nh vi l\u1edbn kh\u00e1c m\u00e0 b\u1ea1n c\u00f3 khi t\u00ecm ki\u1ebfm l\u00e0 c\u00e1i \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 \u201cmua h\u00e0ng c\u00f3 c\u00e2n nh\u1eafc\u201d (considered purchase). B\u1ea1n \u0111ang t\u00ecm ki\u1ebfm, b\u1ea1n mu\u1ed1n mua m\u1ed9t th\u1ee9 g\u00ec \u0111\u00f3, nh\u01b0ng b\u1ea1n kh\u00f4ng ch\u1eafc ch\u1eafn ch\u00ednh x\u00e1c l\u00e0 c\u00e1i g\u00ec. \u0110\u00e3 c\u00f3 m\u1ed9t s\u1ed1 trang web c\u00f3 c\u00e1c c\u1ed1 v\u1ea5n l\u00e0 con ng\u01b0\u1eddi, nh\u01b0 trong l\u0129nh v\u1ef1c du l\u1ecbch, ho\u1eb7c c\u00f3 trang Curated n\u1ebfu b\u1ea1n mu\u1ed1n mua thi\u1ebft b\u1ecb tr\u01b0\u1ee3t tuy\u1ebft cao c\u1ea5p, nh\u01b0ng gi\u1edd n\u00f3 \u0111\u00e3 m\u1edf r\u1ed9ng h\u01a1n.   <\/p>\n\n<p>Ho\u1eb7c b\u1ea1n c\u00f3 Stitch Fix, n\u01a1i b\u1ea1n c\u00f3 m\u1ed9t c\u1ed1 v\u1ea5n th\u1eddi trang cho b\u1ea1n bi\u1ebft b\u1ea1n mu\u1ed1n g\u00ec. Nh\u01b0ng ngo\u00e0i ra, b\u1ea1n c\u00f3 th\u1ec3 h\u00ecnh dung c\u00f3 nh\u1eefng giao d\u1ecbch mua h\u00e0ng c\u1ea7n c\u00e2n nh\u1eafc k\u1ef9 n\u1ebfu b\u1ea1n mu\u1ed1n mua m\u1ed9t chi\u1ebfc \u00f4 t\u00f4 ho\u1eb7c m\u1ed9t ng\u00f4i nh\u00e0. V\u00e0 \u1edf \u0111\u00f3, b\u1ea1n c\u00f3 th\u1ec3 l\u1eadp lu\u1eadn r\u1eb1ng c\u00e1c LLM hi\u1ec3u r\u1ea5t r\u00f5 v\u1ec1 b\u1ea1n th\u1ef1c t\u1ebf s\u1ebd \u0111\u00f3ng m\u1ed9t vai tr\u00f2 kh\u00e1 s\u00e2u s\u1eafc trong vi\u1ec7c t\u01b0 v\u1ea5n cho b\u1ea1n \u0111\u00e2u l\u00e0 khu ph\u1ed1 t\u1ed1t nh\u1ea5t \u0111\u1ec3 b\u1ea1n sinh s\u1ed1ng, chi\u1ebfc xe t\u1ed1t nh\u1ea5t ph\u00f9 h\u1ee3p v\u1edbi nhu c\u1ea7u c\u1ee7a b\u1ea1n, v.v.  <\/p>\n\n<p>\u0110\u00f3 l\u00e0 m\u1ed9t ph\u1ea7n l\u00fd do m\u00e0 m\u1ed9t s\u1ed1 trang web nh\u01b0 Curated, t\u00f4i ngh\u0129 h\u1ecd \u0111\u00e3 b\u00e1n v\u1edbi gi\u00e1 300 tri\u1ec7u \u0111\u00f4 la, nh\u01b0ng h\u1ecd \u0111\u00e3 huy \u0111\u1ed9ng \u0111\u01b0\u1ee3c 200 tri\u1ec7u \u0111\u00f4 la, n\u00ean \u0111\u00f3 kh\u00f4ng ph\u1ea3i l\u00e0 m\u1ed9t t\u00e0i s\u1ea3n qu\u00e1 t\u1ed1t. Nh\u01b0ng ngay c\u1ea3 khi \u0111\u00f3, c\u0169ng kh\u00f4ng ho\u00e0n to\u00e0n \u0111\u1ea3m b\u1ea3o r\u1eb1ng n\u00f3 s\u1ebd chuy\u1ec3n sang c\u00e1c LLM. B\u1ea1n c\u00f3 th\u1ec3 l\u1eadp lu\u1eadn r\u1eb1ng vi\u1ec7c tri\u1ec3n khai AI m\u00e0 b\u1ea1n c\u00f3 trong trang web c\u1ee7a m\u00ecnh, nh\u01b0 \u0111\u1ec1 xu\u1ea5t c\u00f4ng th\u1ee9c n\u1ea5u \u0103n c\u1ee7a Instacart ho\u1eb7c Rufus c\u1ee7a Amazon.  <\/p>\n\n<p>B\u1edfi v\u00ec h\u1ecd chuy\u00ean s\u00e2u trong danh m\u1ee5c n\u00e0y. V\u00e0 b\u1ea1n c\u00f3 th\u1ec3 th\u1ea5y m\u1ed9t c\u00f4ng c\u1ee5 \u0111\u1ec1 xu\u1ea5t AI \u0111ang \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng b\u1edfi Zillow, Trulia hay Carvana. Nh\u1eefng c\u00f4ng c\u1ee5 \u0111\u00f3 c\u00f3 th\u1ec3 t\u1ed1t b\u1eb1ng, n\u1ebfu kh\u00f4ng mu\u1ed1n n\u00f3i l\u00e0 t\u1ed1t h\u01a1n nh\u1eefng c\u00f4ng c\u1ee5 trong LLM. R\u1ee7i ro b\u1ecb ph\u00e1 v\u1ee1 \u1edf \u0111\u00e2y cao h\u01a1n nhi\u1ec1u. Nh\u01b0ng m\u1ed9t l\u1ea7n n\u1eefa, c\u00e1c giao d\u1ecbch mua h\u00e0ng c\u1ea7n c\u00e2n nh\u1eafc ch\u1ec9 chi\u1ebfm m\u1ed9t t\u1ef7 l\u1ec7 nh\u1ecf trong t\u1ed5ng th\u1ec3 m\u00f4 h\u00ecnh mua s\u1eafm m\u00e0 m\u1ecdi ng\u01b0\u1eddi th\u1ef1c hi\u1ec7n tr\u00ean c\u00e1c s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed.    <\/p>\n\n<p>M\u1ed1i lo ng\u1ea1i \u0111\u1ea7u ti\u00ean, li\u1ec7u to\u00e0n b\u1ed9 ph\u1ea7n \u0111\u1ea7u ph\u1ec5u c\u00f3 chuy\u1ec3n sang c\u00e1c LLM kh\u00f4ng? T\u00f4i ngh\u0129 c\u00e2u tr\u1ea3 l\u1eddi l\u00e0 kh\u00f4ng. T\u00f4i ngh\u0129 c\u00f3 th\u1ec3 m\u1ed9t ph\u1ea7n nh\u1ecf s\u1ebd chuy\u1ec3n l\u00ean \u0111\u00f3, nh\u01b0ng ngay c\u1ea3 khi c\u00f3, t\u00f4i kh\u00f4ng ngh\u0129 n\u00f3 s\u1ebd chi\u1ebfm \u0111\u01b0\u1ee3c nhi\u1ec1u gi\u00e1 tr\u1ecb. Th\u1ee9 nh\u1ea5t, v\u00e2ng, t\u00f4i kh\u00f4ng ngh\u0129 ph\u1ea7n \u0111\u1ea7u ph\u1ec5u chuy\u1ec3n sang c\u00e1c LLM.   <\/p>\n\n<p>Th\u1ee9 hai, n\u1ebfu n\u00f3 chuy\u1ec3n sang c\u00e1c LLM. H\u00e3y gi\u1ea3 \u0111\u1ecbnh k\u1ecbch b\u1ea3n t\u1ed3i t\u1ec7 nh\u1ea5t. S\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed s\u1ebd b\u1ecb \u1ea3nh h\u01b0\u1edfng nh\u01b0 th\u1ebf n\u00e0o? \u1ede \u0111\u00f3, t\u00f4i ngh\u0129 c\u00f3 r\u1ea5t nhi\u1ec1u s\u1eafc th\u00e1i t\u00f9y thu\u1ed9c v\u00e0o vi\u1ec7c s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed \u0111\u00f3 l\u00e0 ai, n\u00f3 l\u00e0m g\u00ec v\u00e0 n\u00f3 th\u1ef1c s\u1ef1 mang l\u1ea1i bao nhi\u00eau gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i. Tr\u01b0\u1edbc h\u1ebft l\u00e0 s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed \u0111\u00f3 \u0111ang th\u1ef1c hi\u1ec7n bao nhi\u00eau c\u00f4ng vi\u1ec7c?     <\/p>\n\n<p>N\u1ebfu s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed thu\u1ea7n t\u00fay ch\u1ec9 l\u00e0 k\u1ebft n\u1ed1i ng\u01b0\u1eddi mua v\u00e0 ng\u01b0\u1eddi b\u00e1n, nh\u01b0 Angie&#8217;s List, Zillow hay Thumbtack. N\u00f3 kh\u00f4ng l\u00e0m qu\u00e1 nhi\u1ec1u vi\u1ec7c. Th\u1ef1c t\u1ebf, b\u1ea1n, ng\u01b0\u1eddi d\u00f9ng, ph\u1ea3i l\u00e0m r\u1ea5t nhi\u1ec1u vi\u1ec7c v\u00ec b\u1ea1n \u0111ang xem c\u00e1c danh s\u00e1ch, b\u1ea1n \u0111ang ch\u1ecdn nh\u1eefng c\u00e1i ph\u00f9 h\u1ee3p. Ho\u1eb7c n\u1ebfu b\u1ea1n v\u00e0o Thumbtack v\u00e0 y\u00eau c\u1ea7u m\u1ecdi ng\u01b0\u1eddi \u0111\u1ea5u th\u1ea7u cho m\u1ed9t c\u00f4ng vi\u1ec7c, sau \u0111\u00f3 b\u1ea1n c\u00f3 20 l\u01b0\u1ee3t th\u1ea7u. B\u1ea1n ph\u1ea3i ch\u1ecdn m\u1ed9t c\u00e1i. B\u1ea1n \u0111ang l\u00e0m r\u1ea5t nhi\u1ec1u vi\u1ec7c.     <\/p>\n\n<p>Trong tr\u01b0\u1eddng h\u1ee3p \u0111\u00f3, khi m\u1ee9c \u0111\u1ed9 c\u00f4ng vi\u1ec7c ho\u1eb7c qu\u1ea3n l\u00fd \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n tr\u00ean s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed th\u1ea5p, r\u1ee7i ro b\u1ecb ph\u00e1 v\u1ee1 s\u1ebd cao h\u01a1n. \u0110\u00f3 l\u00e0 l\u00fd do t\u1ea1i sao hoa h\u1ed3ng n\u00f3i chung c\u1ee7a c\u00e1c s\u00e0n n\u00e0y th\u1ea5p h\u01a1n m\u1ed9t ch\u00fat. Nh\u01b0ng n\u1ebfu b\u1ea1n \u0111ang qu\u1ea3n l\u00fd kho b\u00e3i, giao h\u00e0ng ch\u1eb7ng cu\u1ed1i, l\u1ea5y h\u00e0ng v\u00e0 \u0111\u00f3ng g\u00f3i.   <\/p>\n\n<p>T\u00e0i tr\u1ee3, thanh to\u00e1n, tr\u1ea3 h\u00e0ng, v.v. R\u1ee7i ro b\u1ecb ph\u00e1 v\u1ee1 s\u1ebd \u00edt h\u01a1n nhi\u1ec1u. V\u00ec v\u1eady, ngay c\u1ea3 khi ph\u1ea7n \u0111\u1ea7u ph\u1ec5u chuy\u1ec3n sang \u0111\u00f3, t\u00f4i kh\u00f4ng th\u1ea5y c\u00e1c c\u00f4ng ty nh\u01b0 DoorDash, Uber hay Amazon g\u1eb7p b\u1ea5t k\u1ef3 r\u1ee7i ro n\u00e0o, x\u00e9t \u0111\u1ebfn kh\u1ed1i l\u01b0\u1ee3ng c\u00f4ng vi\u1ec7c m\u00e0 h\u1ecd th\u1ef1c hi\u1ec7n. V\u00ec v\u1eady, m\u1ee9c \u0111\u1ed9 qu\u1ea3n l\u00fd \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n l\u00e0 r\u1ea5t quan tr\u1ecdng. V\u00e0 nh\u00e2n ti\u1ec7n, xu h\u01b0\u1edbng c\u1ee7a c\u00e1c s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed trong 25 n\u0103m qua l\u00e0 c\u00e1c s\u00e0n hi\u1ec7n \u0111\u1ea1i h\u01a1n, m\u1edbi h\u01a1n ng\u00e0y c\u00e0ng l\u00e0m nhi\u1ec1u vi\u1ec7c h\u01a1n. V\u00e0 th\u1ef1c t\u1ebf, b\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng AI \u0111\u1ec3 l\u00e0m nhi\u1ec1u h\u01a1n v\u00e0 l\u00e0m nh\u1eefng vi\u1ec7c m\u00e0 tr\u01b0\u1edbc \u0111\u00e2y kh\u00f4ng th\u1ec3. V\u00ec v\u1eady, s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed c\u00e0ng \u0111\u01b0\u1ee3c qu\u1ea3n l\u00fd ch\u1eb7t ch\u1ebd, th\u00ec r\u1ee7i ro b\u1ecb c\u00e1c LLM \u1edf \u0111\u1ea7u ph\u1ec5u chi\u1ebfm m\u1ea5t gi\u00e1 tr\u1ecb c\u00e0ng \u00edt n\u1ebfu l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp chuy\u1ec3n sang \u0111\u00f3. V\u00e0 nh\u01b0 t\u00f4i \u0111\u00e3 n\u00f3i, t\u00f4i kh\u00f4ng k\u1ef3 v\u1ecdng nhi\u1ec1u l\u01b0u l\u01b0\u1ee3ng s\u1ebd chuy\u1ec3n sang \u0111\u00f3.       <\/p>\n\n<p>Th\u1ee9 hai l\u00e0 b\u1ea1n \u0111ang l\u00e0m bao nhi\u00eau vi\u1ec7c t\u1eeb g\u00f3c \u0111\u1ed9 ngu\u1ed3n cung? T\u1ea5t nhi\u00ean, n\u1ebfu b\u1ea1n l\u00e0 Expedia v\u00e0 b\u1ea1n \u0111ang l\u00e0m v\u1ec1 du l\u1ecbch, v\u00e0 h\u1ea7u h\u1ebft c\u00e1c h\u00e3ng h\u00e0ng kh\u00f4ng\u2014c\u00f3 n\u0103m h\u00e3ng h\u00e0ng kh\u00f4ng chi\u1ebfm h\u1ea7u h\u1ebft s\u1ea3n l\u01b0\u1ee3ng v\u00e0 h\u1ecd v\u1ed1n \u0111\u00e3 kh\u00f4ng tr\u1ea3 cho b\u1ea1n hoa h\u1ed3ng cao\u2014th\u00ec r\u1ea5t d\u1ec5 b\u1ecb sao ch\u00e9p. T\u00f4i c\u00f3 th\u1ec3 h\u00ecnh dung b\u1ea1n v\u00e0o ChatGPT v\u00e0 n\u00f3i: \u201cN\u00e0y, \u0111\u1eb7t cho t\u00f4i m\u1ed9t chuy\u1ebfn bay t\u1eeb New York \u0111\u1ebfn Salt Lake City.\u201d  <\/p>\n\n<p>V\u00e0 n\u00f3 c\u00f3 th\u1ec3 l\u00e0m \u0111i\u1ec1u \u0111\u00f3 kh\u00e1 hi\u1ec7u qu\u1ea3 v\u00ec ch\u1ec9 c\u00f3 n\u0103m h\u00e3ng h\u00e0ng kh\u00f4ng m\u00e0 n\u00f3 c\u1ea7n xem x\u00e9t. \u1ede m\u1ee9c \u0111\u1ed9 th\u1ea5p h\u01a1n, nh\u01b0ng v\u1eabn kh\u1ea3 thi, l\u00e0 m\u1ed9t c\u00e1i g\u00ec \u0111\u00f3 nh\u01b0 booking.com cho kh\u00e1ch s\u1ea1n. C\u00f3 r\u1ea5t nhi\u1ec1u kh\u00e1ch s\u1ea1n nh\u1ecf l\u1ebb (long tail), th\u1ef1c t\u1ebf \u0111\u00f3 l\u00e0 th\u1ebf m\u1ea1nh c\u1ee7a Booking. Nh\u01b0ng c\u00e1c chu\u1ed7i l\u1edbn n\u01a1i m\u1ecdi ng\u01b0\u1eddi kh\u00e1 trung th\u00e0nh nh\u01b0 Hilton, Hyatt, chi\u1ebfm m\u1ed9t th\u1ecb ph\u1ea7n \u0111\u00e1ng k\u1ec3.   <\/p>\n\n<p>V\u00e0 k\u1ebft qu\u1ea3 l\u00e0, n\u1ebfu b\u1ea1n \u0111ang \u0111\u1eb7t ph\u00f2ng \u1edf nh\u1eefng n\u01a1i m\u00e0 b\u1ea1n c\u00f3 \u0111i\u1ec3m t\u00edch l\u0169y th\u00e0nh vi\u00ean, ki\u1ec3u nh\u01b0 Hyatt hay Hilton, h\u1ecd th\u1ef1c s\u1ef1 c\u00f3 th\u1ec3 sao ch\u00e9p \u0111i\u1ec1u \u0111\u00f3 m\u1ed9t c\u00e1ch h\u1ee3p l\u00fd. V\u00ec v\u1eady, b\u1ea1n th\u1ef1c s\u1ef1 c\u00f3 th\u1ec3 v\u00e0o LLM c\u1ee7a m\u00ecnh v\u00e0 n\u00f3i: \u201cN\u00e0y, \u0111\u1eb7t cho t\u00f4i m\u1ed9t chuy\u1ebfn bay \u0111\u1ebfn Salt Lake City v\u00e0 sau \u0111\u00f3 \u0111\u1eb7t cho t\u00f4i ph\u00f2ng t\u1ea1i Hyatt \u1edf Salt Lake City.\u201d  <\/p>\n\n<p>V\u00e0 n\u00f3 c\u00f3 th\u1ec3 l\u00e0m \u0111i\u1ec1u \u0111\u00f3 kh\u00e1 hi\u1ec7u qu\u1ea3, ho\u1eb7c \u00edt nh\u1ea5t l\u00e0 n\u00f3 s\u1ebd c\u00f3 th\u1ec3 l\u00e0m \u0111i\u1ec1u \u0111\u00f3 kh\u00e1 hi\u1ec7u qu\u1ea3, v\u00ec v\u1eady n\u00f3 kh\u00f4ng c\u1ea3m th\u1ea5y&#8230; trong tr\u01b0\u1eddng h\u1ee3p \u0111\u00f3, ngu\u1ed3n cung kh\u00f4ng qu\u00e1 \u0111\u1ed9c nh\u1ea5t. B\u00e2y gi\u1edd, n\u1ebfu b\u1ea1n l\u1ea5y m\u1ed9t v\u00ed d\u1ee5 c\u1ef1c \u0111oan kh\u00e1c \u1edf ph\u00eda ng\u01b0\u1ee3c l\u1ea1i, nh\u01b0 Airbnb ho\u1eb7c DoorDash, n\u01a1i c\u00f3&#8230; <\/p>\n\n<p>H\u00e0ng ngh\u00ecn, c\u00f3 l\u1ebd h\u00e0ng tr\u0103m ngh\u00ecn nh\u00e0 h\u00e0ng nh\u1ecf l\u1ebb ki\u1ec3u gia \u0111\u00ecnh v\u00e0 c\u00e1c danh s\u00e1ch c\u00e1 nh\u00e2n, n\u01a1i ngu\u1ed3n cung r\u1ea5t \u0111\u1ed9c \u0111\u00e1o, r\u1ea5t ph\u00e2n t\u00e1n, r\u1ea5t nh\u1ecf l\u1ebb. \u0110\u00e2y kh\u00f4ng ph\u1ea3i l\u00e0 c\u00f4ng vi\u1ec7c m\u00e0 c\u00e1c LLM mu\u1ed1n l\u00e0m d\u01b0\u1edbi b\u1ea5t k\u1ef3 h\u00ecnh th\u1ee9c n\u00e0o. V\u00ec v\u1eady, nh\u1eefng m\u00f4 h\u00ecnh n\u00e0y \u0111\u01b0\u1ee3c b\u1ea3o v\u1ec7 t\u1ed1t h\u01a1n nhi\u1ec1u; \u0111i\u1ec1u t\u01b0\u01a1ng t\u1ef1 c\u0169ng \u0111\u00fang v\u1edbi Amazon.  <\/p>\n\n<p>Nh\u00e2n ti\u1ec7n, Amazon th\u1ef1c s\u1ef1 l\u00e0 m\u1ed9t s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed. C\u00f3 h\u00e0ng ng\u00e0n h\u00e0ng ng\u00e0n nh\u00e0 cung c\u1ea5p tr\u00ean Amazon ho\u1eb7c tr\u00ean Etsy. V\u00e0 \u1edf Uber hi\u1ec7n nay, vi\u1ec7c t\u00edch h\u1ee3p ngu\u1ed3n cung, c\u00e1c t\u00e0i x\u1ebf, c\u00f3 m\u1ed9t l\u01b0\u1ee3ng t\u00e0i x\u1ebf \u0111\u00e1ng k\u1ec3. Nh\u01b0ng m\u1ed9t l\u1ea7n n\u1eefa, trong m\u1ed9t th\u1ebf gi\u1edbi xe t\u1ef1 l\u00e1i, c\u00f3 l\u1ebd \u0111i\u1ec1u \u0111\u00f3 s\u1ebd thay \u0111\u1ed5i.    <\/p>\n\n<p>V\u00ec v\u1eady, n\u1ebfu b\u1ea1n ngh\u0129 v\u1ec1 vi\u1ec7c b\u1ea1n s\u1ebd \u0111\u01b0\u1ee3c b\u1ea3o v\u1ec7 \u1edf \u0111\u00e2u: b\u1ea1n c\u00e0ng l\u00e0m nhi\u1ec1u vi\u1ec7c v\u00e0 b\u1ea1n c\u00e0ng c\u00f3 ngu\u1ed3n cung c\u00e1 nh\u00e2n, \u0111\u1ed9c \u0111\u00e1o, ph\u00e2n t\u00e1n, manh m\u00fan, th\u00ec b\u1ea1n c\u00e0ng \u0111\u01b0\u1ee3c b\u1ea3o v\u1ec7. V\u00e0 \u0111\u00f3 l\u00e0 l\u00fd do t\u1ea1i sao t\u00f4i ho\u00e0n to\u00e0n kh\u00f4ng lo l\u1eafng cho nh\u1eefng DoorDash, Airbnb, v.v., hay Amazon, m\u00e0 lo l\u1eafng nhi\u1ec1u h\u01a1n cho nh\u1eefng Expedia hay TripAdvisor ch\u1eb3ng h\u1ea1n.  <\/p>\n\n<p>Ti\u1ebfp theo, \u0111i\u1ec1u c\u1ea7n suy ngh\u0129 l\u00e0 b\u1ea1n l\u00e0m bao nhi\u00eau vi\u1ec7c so v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u00e0 n\u1ebfu giao d\u1ecbch \u0111\u00f3 ch\u1ec9 di\u1ec5n ra m\u1ed9t l\u1ea7n\u2014b\u1ea1n ch\u1ec9 mua \u00f4 t\u00f4 5 n\u0103m m\u1ed9t l\u1ea7n, mua nh\u00e0 7-8 n\u0103m m\u1ed9t l\u1ea7n\u2014th\u00ec vi\u1ec7c th\u1ef1c hi\u1ec7n m\u1ed9t giao d\u1ecbch mua h\u00e0ng c\u1ea7n c\u00e2n nh\u1eafc th\u00f4ng qua c\u00e1c LLM, t\u01b0\u01a1ng t\u00e1c v\u1edbi ch\u00fang c\u00f3 l\u1ebd r\u1ea5t h\u1ee3p l\u00fd.  <\/p>\n\n<p>Nh\u01b0ng n\u1ebfu b\u1ea1n \u0111ang s\u1eed d\u1ee5ng m\u1ed9t th\u1ee9 g\u00ec \u0111\u00f3 nh\u01b0 Uber m\u1ed7i ng\u00e0y, c\u00e1c LLM kh\u00f4ng mu\u1ed1n gi\u1ea3i quy\u1ebft vi\u1ec7c ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng v\u00e0 th\u1ef1c t\u1ebf l\u00e0 ng\u01b0\u1eddi d\u00f9ng \u0111\u1ec3 qu\u00ean \u0111i\u1ec7n tho\u1ea1i tr\u00ean xe ho\u1eb7c h\u1ecd b\u1ecb tr\u1ea3 nh\u1ea7m ch\u1ed7, hay v\u1edbi DoorDash, giao nh\u1ea7m \u0111\u1ed3 \u0103n v\u00e0 m\u1ecdi ng\u01b0\u1eddi \u0111\u1eb7t nh\u1eefng th\u1ee9 n\u00e0y nhi\u1ec1u l\u1ea7n trong tu\u1ea7n, v\u00e0 ch\u1eafc ch\u1eafn l\u00e0 nhi\u1ec1u l\u1ea7n trong th\u00e1ng.<\/p>\n\n<p>V\u00e0 v\u00ec v\u1eady, t\u1ea7n su\u1ea5t c\u00e0ng cao, gi\u00e1 tr\u1ecb \u0111\u01a1n h\u00e0ng trung b\u00ecnh c\u00e0ng th\u1ea5p, th\u00ec t\u1ea7n su\u1ea5t c\u00e0ng cao. Do \u0111\u00f3, gi\u00e1 c\u00e0ng th\u1ea5p v\u00e0 giao d\u1ecbch c\u00e0ng mang t\u00ednh t\u1ee9c th\u1eddi, c\u00e1c LLM c\u00e0ng \u00edt mu\u1ed1n gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 \u0111\u00f3. V\u00e0 \u0111\u00f3 l\u00e0 l\u00fd do t\u1ea1i sao, m\u1ed9t l\u1ea7n n\u1eefa, t\u00f4i ngh\u0129 Uber, DoorDash, Uber Eats, Amazon r\u1ea5t \u0111\u01b0\u1ee3c b\u1ea3o v\u1ec7.  <\/p>\n\n<p>B\u1edfi v\u00ec n\u00f3 v\u1eeba c\u00f3 t\u1ea7n su\u1ea5t cao v\u1eeba c\u00f3 gi\u00e1 t\u01b0\u01a1ng \u0111\u1ed1i th\u1ea5p. So v\u1edbi m\u1ed9t Zillow ch\u1eb3ng h\u1ea1n, hay th\u1eadm ch\u00ed l\u00e0 \u0111i m\u00e1y bay, \u0111i\u1ec1u m\u00e0 h\u1ea7u h\u1ebft m\u1ecdi ng\u01b0\u1eddi kh\u00f4ng l\u00e0m th\u01b0\u1eddng xuy\u00ean. V\u00e0 l\u1eadp lu\u1eadn \u0111\u1ea7u ti\u00ean nh\u01b0 t\u00f4i \u0111\u00e3 n\u00f3i l\u00e0 t\u00f4i kh\u00f4ng ngh\u0129 ph\u1ea7n \u0111\u1ea7u ph\u1ec5u chuy\u1ec3n sang c\u00e1c LLM, nh\u01b0ng ngay c\u1ea3 khi c\u00f3, v\u1eabn c\u00f3 m\u1ed9t nh\u00f3m c\u00e1c s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed v\u00e0 c\u00f4ng ty \u0111\u01b0\u1ee3c b\u1ea3o v\u1ec7 h\u1ee3p l\u00fd v\u00ec h\u1ecd c\u00f3 ngu\u1ed3n cung \u0111\u1ed9c \u0111\u00e1o, ph\u00e2n t\u00e1n. H\u1ecd l\u00e0m r\u1ea5t nhi\u1ec1u vi\u1ec7c, v\u00ec v\u1eady h\u1ecd l\u00e0 m\u1ed9t s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed \u0111\u01b0\u1ee3c qu\u1ea3n l\u00fd ch\u1eb7t ch\u1ebd h\u01a1n. H\u1ecd c\u00f3 t\u1ea7n su\u1ea5t cao, gi\u00e1 tr\u1ecb \u0111\u01a1n h\u00e0ng trung b\u00ecnh th\u1ea5p, \u0111i\u1ec1u n\u00e0y t\u1ea1o ra \u0111\u1ed9ng l\u1ef1c \u0111\u1ec3 m\u1ecdi ng\u01b0\u1eddi kh\u00f4ng l\u00e0m vi\u1ec7c \u0111\u00f3 th\u00f4ng qua LLM.     <\/p>\n\n<p>V\u00ec v\u1eady, h\u1ea7u h\u1ebft c\u00e1c c\u00f4ng ty n\u00e0y t\u00f4i kh\u00f4ng th\u1ea5y c\u00f3 r\u1ee7i ro b\u1ecb lo\u1ea1i b\u1ecf vai tr\u00f2 trung gian hay n\u00e9n bi\u00ean l\u1ee3i nhu\u1eadn. V\u1eady c\u00e1c s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed n\u00ean l\u00e0m g\u00ec? \u0110i\u1ec1u n\u00e0y kh\u00e1 kh\u00e1c so v\u1edbi c\u00e1c chi\u1ebfn thu\u1eadt m\u00e0 t\u00f4i ngh\u0129 h\u1ecd n\u00ean tri\u1ec3n khai t\u1eeb g\u00f3c \u0111\u1ed9 qu\u1ea3ng c\u00e1o m\u00e0 t\u00f4i s\u1ebd s\u1edbm \u0111\u1ec1 c\u1eadp, n\u00f3 thi\u00ean v\u1ec1: \u0111\u01b0\u1ee3c r\u1ed3i, n\u1ebfu c\u00e1c LLM kh\u00f4ng th\u1ec3 l\u00e0m nh\u1eefng vi\u1ec7c nh\u01b0 l\u1ea5y h\u00e0ng, \u0111\u00f3ng g\u00f3i, giao h\u00e0ng ch\u1eb7ng cu\u1ed1i, t\u1ed5ng h\u1ee3p ngu\u1ed3n cung nh\u1ecf l\u1ebb d\u00e0i h\u1ea1n v\u00e0 th\u1ef1c hi\u1ec7n t\u00e0i tr\u1ee3, b\u1ea3o l\u00e3nh t\u00e0i ch\u00ednh, v.v., th\u00ec h\u00e3y l\u00e0m nh\u1eefng vi\u1ec7c \u0111\u00f3.    Ph\u1ea3i?<\/p>\n\n<p>H\u00e3y \u0111\u1ea3m b\u1ea3o r\u1eb1ng ngu\u1ed3n cung c\u1ee7a b\u1ea1n l\u00e0 \u0111\u1ed9c nh\u1ea5t, kh\u00e1c bi\u1ec7t v\u00e0 c\u00f3 t\u00ednh \u0111\u1eb7c th\u00f9, \u0111i\u1ec1u m\u00e0 th\u00e0nh th\u1eadt m\u00e0 n\u00f3i b\u1ea1n v\u1eabn mu\u1ed1n l\u00e0m khi x\u00e2y d\u1ef1ng m\u1ed9t s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed, \u0111\u00fang kh\u00f4ng? B\u1ea1n kh\u00f4ng mu\u1ed1n ngu\u1ed3n cung t\u1eadp trung v\u00e0 kh\u00f4ng c\u00f3 s\u1ef1 kh\u00e1c bi\u1ec7t. B\u1ea1n n\u00ean x\u00e2y d\u1ef1ng AI c\u1ee7a ri\u00eang m\u00ecnh. T\u00f4i \u0111\u00e3 \u0111\u01b0a ra v\u00ed d\u1ee5 v\u1ec1 Rufus cho Amazon. V\u00ec v\u1eady, n\u1ebfu t\u00f4i l\u00e0 Carvana, t\u00f4i s\u1ebd x\u00e2y d\u1ef1ng c\u00f4ng c\u1ee5 \u0111\u1ec1 xu\u1ea5t AI c\u1ee7a ri\u00eang m\u00ecnh.    <\/p>\n\n<p>V\u00e0 nh\u00e2n ti\u1ec7n, v\u1ec1 l\u00e2u d\u00e0i, n\u1ebfu b\u1ea1n ngh\u0129 t\u1eeb g\u00f3c \u0111\u1ed9 UX\/UI, ng\u00e0y nay b\u1ea1n c\u00f3 m\u1ed9t \u00f4 t\u00ecm ki\u1ebfm n\u01a1i m\u1ecdi ng\u01b0\u1eddi g\u00f5 th\u1ee9 h\u1ecd \u0111ang t\u00ecm ki\u1ebfm, v\u00e0 m\u1ed9t \u00f4 t\u00ecm ki\u1ebfm ri\u00eang cho c\u00e1c c\u00e2u h\u1ecfi d\u00e0i ki\u1ec3u LLM, t\u00f4i kh\u00f4ng ch\u1eafc \u0111i\u1ec1u \u0111\u00f3 c\u00f3 h\u1ee3p l\u00fd kh\u00f4ng. T\u00f4i c\u00f3 l\u1ebd s\u1ebd ch\u1ec9 c\u00f3 m\u1ed9t \u00f4 t\u00ecm ki\u1ebfm. V\u00e0 n\u1ebfu \u0111\u00f3 l\u00e0 m\u1ed9t c\u00e2u h\u1ecfi d\u00e0i, b\u1ea1n s\u1ebd tr\u1ea3 l\u1eddi b\u1eb1ng ki\u1ec3u c\u00e2u tr\u1ea3 l\u1eddi c\u1ee7a AI.  <\/p>\n\n<p>V\u00e0 n\u1ebfu \u0111\u00f3 l\u00e0 m\u1ed9t c\u00e2u h\u1ecfi ng\u1eafn nh\u01b0 \u201cLG C5 65, C3 65 inch\u201d, b\u00f9m, b\u1ea1n \u0111\u01b0a ra k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm, r\u00f5 r\u00e0ng l\u00e0 t\u1eadn d\u1ee5ng th\u1ebf m\u1ea1nh c\u1ee7a b\u1ea1n, th\u01b0\u1eddng l\u00e0 b\u1ea1n c\u00f3 th\u1ecb ph\u1ea7n cao. V\u00e0 h\u00e3y suy ngh\u0129 k\u1ef9. T\u00f4i c\u00f3 l\u1ebd s\u1ebd l\u1eadp ch\u1ec9 m\u1ee5c (index) b\u1ea3n th\u00e2n trong c\u00e1c LLM \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp mi\u1ec5n ph\u00ed v\u00e0 t\u00f4i s\u1ebd n\u00f3i v\u1ec1 l\u01b0\u1ee3ng l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp mi\u1ec5n ph\u00ed \u0111\u00f3 l\u00e0 bao nhi\u00eau, nh\u01b0ng t\u00f4i s\u1ebd kh\u00f4ng \u0111\u1ec3 h\u1ecd s\u1eed d\u1ee5ng b\u1ea1n l\u00e0m d\u1eef li\u1ec7u \u0111\u00e0o t\u1ea1o.  <\/p>\n\n<p>C\u00f3 m\u1ed9t s\u1ef1 kh\u00e1c bi\u1ec7t nh\u1ecf \u1edf \u0111\u00e2y. L\u1eadp ch\u1ec9 m\u1ee5c, nh\u01b0ng \u0111\u1eebng \u0111\u1ec3 b\u1ecb s\u1eed d\u1ee5ng l\u00e0m d\u1eef li\u1ec7u \u0111\u00e0o t\u1ea1o. Ki\u1ec3m so\u00e1t tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng, bao g\u1ed3m hai vi\u1ec7c. A, c\u00f3 ch\u1ec9 s\u1ed1 NPS (m\u1ee9c \u0111\u1ed9 h\u00e0i l\u00f2ng) tuy\u1ec7t v\u1eddi, nh\u01b0ng B, \u0111\u1eebng qu\u00e1 l\u1ea1m d\u1ee5ng vi\u1ec7c ki\u1ebfm ti\u1ec1n, \u0111\u1eebng t\u0103ng gi\u00e1, \u0111\u00fang kh\u00f4ng? H\u00e3y c\u00f4ng b\u1eb1ng v\u1ec1 m\u1ee9c \u0111\u1ed9 b\u1ea1n \u0111ang thu ph\u00ed. V\u00e0 h\u00e3y suy ngh\u0129 r\u1eb1ng c\u00f3 l\u1ebd chi ph\u00ed thu h\u00fat kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 t\u0103ng l\u00ean ho\u1eb7c th\u1ef1c t\u1ebf s\u1ebd thay \u0111\u1ed5i v\u00e0 chuy\u1ec3n t\u1eeb SEM, c\u00f3 l\u1ebd l\u00e0 SEO, sang nh\u1eefng th\u1ee9 nh\u01b0 LLM.     <\/p>\n\n<p>C\u00f3 r\u1ea5t nhi\u1ec1u th\u1ee9 b\u1ea1n c\u00f3 th\u1ec3 l\u00e0m \u0111\u1ec3 b\u1ea3o v\u1ec7 ch\u00ednh m\u00ecnh. Hi\u1ec7n nay nhi\u1ec1u ng\u01b0\u1eddi lo l\u1eafng \u0111\u00e3 n\u00f3i r\u1eb1ng, \u1ed3, t\u00f4i s\u1ebd kh\u00f4ng l\u1eadp ch\u1ec9 m\u1ee5c b\u1ea3n th\u00e2n trong c\u00e1c LLM v\u00e0 eBay g\u1ea7n \u0111\u00e2y \u0111\u00e3 quy\u1ebft \u0111\u1ecbnh kh\u00f4ng l\u1eadp ch\u1ec9 m\u1ee5c b\u1ea3n th\u00e2n trong c\u00e1c LLM, trong khi Leboncoin, m\u1ed9t trang rao v\u1eb7t l\u1edbn c\u1ee7a Ph\u00e1p, th\u00ec l\u00e0m ng\u01b0\u1ee3c l\u1ea1i v\u00e0 t\u00edch h\u1ee3p ho\u00e0n to\u00e0n.  <\/p>\n\n<p>V\u00e0 l\u1eadp lu\u1eadn t\u00f4i \u0111\u01b0a ra l\u00e0 b\u1ea1n n\u00ean l\u1eadp ch\u1ec9 m\u1ee5c b\u1ea3n th\u00e2n. N\u00f3 kh\u00f4ng kh\u00e1c g\u00ec vi\u1ec7c l\u1eadp ch\u1ec9 m\u1ee5c b\u1ea3n th\u00e2n tr\u00ean Google. N\u1ebfu b\u1ea1n th\u1ef1c s\u1ef1 \u0111ang l\u1eadp ch\u1ec9 m\u1ee5c b\u1ea3n th\u00e2n tr\u00ean Google, kh\u00f4ng c\u00f3 l\u00fd do g\u00ec b\u1ea1n l\u1ea1i kh\u00f4ng l\u1eadp ch\u1ec9 m\u1ee5c b\u1ea3n th\u00e2n trong c\u00e1c LLM. B\u00e2y gi\u1edd, n\u1ebfu b\u1ea1n n\u00f3i v\u1edbi t\u00f4i r\u1eb1ng b\u1ea1n c\u00f3 99% th\u1ecb ph\u1ea7n trong danh m\u1ee5c c\u1ee7a m\u00ecnh, b\u1ea1n l\u00e0 ng\u01b0\u1eddi ch\u01a1i th\u1ed1ng tr\u1ecb v\u00e0 b\u1ea1n kh\u00f4ng mu\u1ed1n m\u1ecdi ng\u01b0\u1eddi b\u1eaft \u0111\u1ea7u h\u00e0nh tr\u00ecnh t\u00ecm ki\u1ebfm \u1edf b\u1ea5t k\u1ef3 n\u01a1i n\u00e0o kh\u00e1c ngo\u00e0i trang web c\u1ee7a b\u1ea1n v\u00ec b\u1ea1n ki\u1ec3m so\u00e1t tr\u1ea3i nghi\u1ec7m \u0111\u00f3.   <\/p>\n\n<p>T\u1ea5t nhi\u00ean, \u0111\u1eebng l\u1eadp ch\u1ec9 m\u1ee5c b\u1ea3n th\u00e2n tr\u00ean Google hay c\u00e1c LLM, nh\u01b0ng \u1edf c\u1ea5p \u0111\u1ed9 to\u00e0n c\u1ea7u, t\u1ef7 l\u1ec7 c\u00e1c startup chi\u1ebfm \u0111\u01b0\u1ee3c nhi\u1ec1u th\u1ecb ph\u1ea7n v\u00e0 quy\u1ec1n ki\u1ec3m so\u00e1t \u0111\u1ebfn m\u1ee9c h\u1ecd c\u00f3 th\u1ec3 \u0111\u1ee7 kh\u1ea3 n\u0103ng kh\u00f4ng l\u1eadp ch\u1ec9 m\u1ee5c v\u00e0 kh\u00f4ng c\u1ea7n l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp mi\u1ec5n ph\u00ed t\u1eeb Google hay LLM, t\u00f4i ngh\u0129 l\u00e0 r\u1ea5t th\u1ea5p. V\u00ec v\u1eady, \u0111\u1ed1i v\u1edbi 99% c\u00e1c s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed ngo\u00e0i kia, l\u1eddi khuy\u00ean l\u00e0 h\u00e3y l\u1eadp ch\u1ec9 m\u1ee5c b\u1ea3n th\u00e2n trong c\u00e1c LLM.   C\u1ee9 li\u1ec1u th\u1eed \u0111i.<\/p>\n\n<p>C\u00f3 l\u1ebd c\u1ea7n ph\u1ea3i s\u1eeda ch\u1eefa ho\u1eb7c b\u1ea3o v\u1ec7. R\u1ea5t nhi\u1ec1u ng\u01b0\u1eddi \u0111\u00e3 n\u00f3i r\u1eb1ng, \u1ed3, l\u01b0u l\u01b0\u1ee3ng t\u00ecm ki\u1ebfm \u0111ang gi\u1ea3m xu\u1ed1ng. Tr\u01b0\u1edbc h\u1ebft, \u0111i\u1ec1u \u0111\u00f3 kh\u00f4ng \u0111\u00fang. V\u1ec1 c\u01a1 b\u1ea3n n\u00f3 \u0111ang \u0111i ngang. V\u00ec v\u1eady, l\u01b0u l\u01b0\u1ee3ng SEO b\u1ea1n \u0111ang nh\u1eadn \u0111\u01b0\u1ee3c l\u00e0 \u1ed5n \u0111\u1ecbnh. V\u00e0 v\u00ec v\u1eady b\u1ea1n h\u00e3y ti\u1ebfp t\u1ee5c l\u00e0m SEO, \u0111\u1eebng l\u1edd n\u00f3 \u0111i. Nh\u01b0ng c\u0169ng \u0111\u1eebng l\u1edd \u0111i c\u00e1c LLM.      <\/p>\n\n<p>Hi\u1ec7n t\u1ea1i, l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp t\u1eeb AI chi\u1ebfm kho\u1ea3ng 34%, t\u1ee9c l\u00e0 b\u1eb1ng m\u1ed9t ph\u1ea7n ba quy m\u00f4. V\u00ec v\u1eady, n\u00f3 r\u1ea5t l\u1edbn v\u00e0 \u0111ang t\u0103ng tr\u01b0\u1edfng r\u1ea5t nhanh. N\u1ebfu b\u1ea1n kh\u00f4ng l\u1eadp ch\u1ec9 m\u1ee5c b\u1ea3n th\u00e2n, b\u1ea1n \u0111ang \u0111\u1ea9y t\u1ea5t c\u1ea3 l\u01b0\u1ee3ng l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp gia t\u0103ng n\u00e0y ra xa trang web c\u1ee7a m\u00ecnh. N\u00f3i c\u00e1ch kh\u00e1c, t\u00f4i ngh\u0129 eBay \u0111\u00e3 m\u1eafc sai l\u1ea7m. V\u00e0 nh\u00e2n ti\u1ec7n, th\u00f4ng th\u01b0\u1eddng, n\u00f3 c\u00f3 l\u1edbn h\u01a1n nhi\u1ec1u kh\u00f4ng?     <\/p>\n\n<p>N\u00f3 ch\u1ee7 y\u1ebfu l\u00e0 tr\u00ean di \u0111\u1ed9ng. V\u00e0 tin t\u1ed1t hay kh\u00f4ng, ho\u1eb7c kh\u00f4ng h\u1eb3n l\u00e0 tin t\u1ed1t cho h\u1ecd, c\u00f3 l\u1ebd h\u1ea7u h\u1ebft c\u00e1c c\u00f4ng ty \u0111\u01b0\u01a1ng nhi\u1ec7m kh\u00f4ng chuy\u1ec3n \u0111\u1ed9ng nhanh, kh\u00f4ng qu\u00e1 nh\u1ea1y b\u00e9n. Nh\u01b0ng Google th\u1ef1c t\u1ebf \u0111\u00e3 r\u1ea5t m\u1ea1nh m\u1ebd v\u00e0 h\u1ecd nh\u1eadn ra r\u1eb1ng t\u00ecm ki\u1ebfm&#8230; xin l\u1ed7i, c\u00e1c LLM v\u00e0 AI l\u00e0 m\u1ed9t m\u1ed1i \u0111e d\u1ecda sinh t\u1ed3n \u0111\u1ed1i v\u1edbi h\u1ecd.    <\/p>\n\n<p>V\u00e0 v\u00ec v\u1eady, h\u1ecd th\u1ef1c s\u1ef1 \u0111\u00e3 b\u1eaft \u0111\u1ea7u bao g\u1ed3m c\u00e1c \u0111o\u1ea1n tr\u00edch (snippets) v\u00e0 hi\u1ec3n th\u1ecb k\u1ebft qu\u1ea3 AI tr\u01b0\u1edbc, v\u00e0 h\u1ecd s\u1eb5n s\u00e0ng gi\u1ea3m s\u1ed1 l\u01b0\u1ee3ng ho\u1eb7c v\u1ecb tr\u00ed hi\u1ec3n th\u1ecb c\u1ee7a c\u00e1c li\u00ean k\u1ebft \u0111\u01b0\u1ee3c t\u00e0i tr\u1ee3. V\u00ec v\u1eady, Google ch\u1eafc ch\u1eafn \u0111ang ph\u00e1t tri\u1ec3n \u0111\u1ec3 \u01b0u ti\u00ean AI, do \u0111\u00f3 b\u1ea1n ch\u1eafc ch\u1eafn n\u00ean l\u1eadp ch\u1ec9 m\u1ee5c b\u1ea3n th\u00e2n \u1edf \u0111\u00f3 nh\u01b0 t\u00f4i \u0111\u00e3 n\u00f3i. <\/p>\n\n<p>Nh\u01b0ng cho \u0111\u1ebfn t\u1eadn ng\u00e0y nay, m\u1eb7c d\u00f9 c\u00f3 t\u1ea5t c\u1ea3 nh\u1eefng l\u1eddi b\u00e0n t\u00e1n xung quanh ki\u1ec3u nh\u01b0, \u1ed3, Claude t\u1ed1t h\u01a1n, v\u00e2n v\u00e2n. Chuy\u1ec7n v\u1ec1 Claude th\u1ef1c s\u1ef1 thi\u00ean v\u1ec1 m\u1ea3ng B2B (m\u1ed9t b\u01b0\u1edbc \u0111i quan tr\u1ecdng v\u00e0 th\u00fa v\u1ecb) h\u01a1n l\u00e0 m\u1ea3ng ti\u00eau d\u00f9ng v\u00e0o l\u00fac n\u00e0y. ChatGPT v\u1eabn n\u1eafm gi\u1eef 86% th\u1ecb ph\u1ea7n, v\u00ec v\u1eady \u0111\u00fang l\u00e0 n\u00f3 t\u1eebng chi\u1ebfm 100%, gi\u1edd l\u00e0 86%, v\u00e0 Gemini c\u00f9ng Claude \u0111ang gi\u00e0nh th\u00eam th\u1ecb ph\u1ea7n, nh\u01b0ng t\u1eeb m\u1ed9t n\u1ec1n t\u1ea3ng kh\u00e1 th\u1ea5p. T\u00f4i th\u1ea5y kh\u00f3 c\u00f3 th\u1ec3 thay \u0111\u1ed5i \u0111i\u1ec1u \u0111\u00f3 tr\u1eeb khi c\u00f3 \u0111i\u1ec1u g\u00ec \u0111\u00f3 c\u1ef1c k\u1ef3 t\u1ed3i t\u1ec7 x\u1ea3y ra t\u1ea1i OpenAI. H\u1ecd h\u1ebft kinh ph\u00ed v\u00ec b\u1ea5t k\u1ef3 l\u00fd do g\u00ec, \u0111i\u1ec1u m\u00e0 t\u00f4i kh\u00f4ng th\u1ea5y s\u1ebd x\u1ea3y ra. Ho\u1eb7c b\u1eb1ng c\u00e1ch n\u00e0o \u0111\u00f3 c\u00f3 m\u1ed9t cu\u1ed9c c\u00e1ch m\u1ea1ng th\u1ef1c s\u1ef1 trong m\u1ed9t trong c\u00e1c m\u00f4 h\u00ecnh ng\u00f4n ng\u1eef l\u1edbn (LLM) nh\u01b0ng t\u00f4i c\u0169ng kh\u00f4ng th\u1ef1c s\u1ef1 th\u1ea5y \u0111i\u1ec1u \u0111\u00f3 di\u1ec5n ra. V\u00e0 m\u1ed9t ph\u1ea7n l\u00fd do t\u00f4i th\u1ea5y th\u1ecb ph\u1ea7n r\u1ea5t kh\u00f3 thay \u0111\u1ed5i l\u00e0 v\u00ec khi b\u1ea1n c\u00f3 100% l\u1ecbch s\u1eed tr\u00f2 chuy\u1ec7n v\u1edbi m\u1ed9t LLM, h\u1ecd c\u00f3 qu\u00e1 nhi\u1ec1u ki\u1ebfn th\u1ee9c v\u1ec1 b\u1ea1n, b\u1ea1n l\u00e0 ai v\u00e0 b\u1ea1n mu\u1ed1n g\u00ec. Vi\u1ec7c thay \u0111\u1ed5i sang b\u1ea5t k\u1ef3 \u0111\u00e2u, ngay c\u1ea3 khi m\u00f4 h\u00ecnh \u0111\u00f3 t\u1ed1t h\u01a1n, c\u0169ng s\u1ebd d\u1eabn \u0111\u1ebfn k\u1ebft qu\u1ea3 k\u00e9m h\u01a1n. V\u00e0 v\u00ec v\u1eady, trong tr\u01b0\u1eddng h\u1ee3p c\u1ee7a t\u00f4i, t\u00f4i c\u00f3 qu\u00e1 nhi\u1ec1u l\u1ecbch s\u1eed v\u1edbi ChatGPT.       <\/p>\n\n<p>R\u1ea5t kh\u00f3 \u0111\u1ec3 t\u00f4i chuy\u1ec3n sang b\u1ea5t k\u1ef3 n\u01a1i n\u00e0o kh\u00e1c v\u00ec ch\u1ea5t l\u01b0\u1ee3ng c\u00e2u tr\u1ea3 l\u1eddi, s\u1ef1 s\u1eafc th\u00e1i, v\u00e2n v\u00e2n, l\u00e0 ho\u00e0n to\u00e0n kh\u00e1c bi\u1ec7t. Tuy nhi\u00ean, c\u00f3 nh\u1eefng th\u1ee9 b\u1ea1n s\u1eed d\u1ee5ng cho c\u00e1c m\u1ee5c \u0111\u00edch kh\u00e1c nhau, \u0111\u00fang kh\u00f4ng? Claude hi\u1ec7n t\u1ea1i l\u1eadp tr\u00ecnh t\u1ed1t h\u01a1n, v\u00ec v\u1eady n\u1ebfu l\u1eadp tr\u00ecnh, b\u1ea1n h\u00e3y d\u00f9ng k\u1ebft h\u1ee3p Claude ho\u1eb7c Cursor. T\u00f4i th\u1ef1c s\u1ef1 th\u00edch t\u00ednh n\u0103ng t\u1ea1o video Sora v\u1edbi khu\u00f4n m\u1eb7t c\u1ee7a b\u1ea1n tr\u00ean iOS t\u1eeb ChatGPT.   <\/p>\n\n<p>V\u00ec v\u1eady, \u0111\u1ed1i v\u1edbi video, t\u00f4i th\u1ef1c s\u1ef1 s\u1eed d\u1ee5ng ChatGPT, v\u00e0 t\u1ea5t nhi\u00ean l\u00e0 c\u1ea3 h\u00ecnh \u1ea3nh n\u1eefa. Th\u1eadt th\u00fa v\u1ecb, t\u00f4i t\u1eebng d\u00f9ng Midjourney 100%. Nh\u01b0ng ng\u00e0y c\u00e0ng nhi\u1ec1u t\u00f4i s\u1eed d\u1ee5ng GPT b\u00ean c\u1ea1nh Midjourney. Ch\u00fang ta s\u1ebd ch\u1edd xem \u0111i\u1ec1u \u0111\u00f3 di\u1ec5n ra nh\u01b0 th\u1ebf n\u00e0o. Nh\u01b0ng gi\u1ed1ng nh\u01b0 video, v\u00e0 t\u1ea5t nhi\u00ean t\u00f4i kh\u00f4ng ph\u1ea3i l\u00e0 m\u1ed9t ng\u01b0\u1eddi quay phim chuy\u00ean nghi\u1ec7p. T\u00f4i t\u1eebng ngh\u1ecbch th\u1eed Runway v\u00e0 gi\u1edd t\u00f4i \u0111\u00e3 chuy\u1ec3n h\u1eb3n sang Sora.      <\/p>\n\n<p>C\u0169ng th\u00fa v\u1ecb khi th\u1ea5y nh\u1eefng th\u1ee9 n\u00e0y ti\u1ebfn h\u00f3a theo th\u1eddi gian khi c\u00e1c kh\u1ea3 n\u0103ng thay \u0111\u1ed5i. Nh\u01b0ng t\u1eeb g\u00f3c \u0111\u1ed9 c\u1ed1t l\u00f5i l\u00e0 tr\u1ea3 l\u1eddi c\u00e2u h\u1ecfi, th\u1eadt kh\u00f3 t\u01b0\u1edfng t\u01b0\u1ee3ng m\u1ecdi ng\u01b0\u1eddi s\u1ebd r\u1eddi \u0111i n\u1ebfu h\u1ecd \u0111\u00e3 s\u1eed d\u1ee5ng n\u00f3 r\u1ea5t nhi\u1ec1u. Tuy nhi\u00ean, ph\u1ea3i n\u00f3i r\u1eb1ng h\u1ea7u h\u1ebft m\u1ecdi ng\u01b0\u1eddi v\u1eabn ch\u01b0a s\u1eed d\u1ee5ng n\u00f3 nhi\u1ec1u. Trong b\u00e0i \u0111\u0103ng tu\u1ea7n tr\u01b0\u1edbc c\u1ee7a t\u00f4i v\u1ec1 vi\u1ec7c s\u1eed d\u1ee5ng AI, ch\u00fang ta v\u1eabn \u0111ang \u1edf nh\u1eefng giai \u0111o\u1ea1n \u0111\u1ea7u ti\u00ean.     <\/p>\n\n<p>T\u00f4i ngh\u0129 80% d\u00e2n s\u1ed1 th\u1ebf gi\u1edbi ch\u01b0a t\u1eebng s\u1eed d\u1ee5ng AI d\u01b0\u1edbi b\u1ea5t k\u1ef3 h\u00ecnh th\u1ee9c n\u00e0o. V\u00e0 h\u1ea7u h\u1ebft nh\u1eefng ng\u01b0\u1eddi c\u00f2n l\u1ea1i l\u00e0 ng\u01b0\u1eddi d\u00f9ng mi\u1ec5n ph\u00ed tr\u00ean m\u1ed9t trong c\u00e1c LLM kh\u00e1c nhau, v\u1ed1n c\u00f3 \u0111\u1ea7u ra s\u1eed d\u1ee5ng ch\u1ea5t l\u01b0\u1ee3ng kh\u00e1 th\u1ea5p. V\u00ec v\u1eady, m\u1ee9c \u0111\u1ed9 s\u1eed d\u1ee5ng th\u1ea5p h\u01a1n nhi\u1ec1u so v\u1edbi m\u1ecdi ng\u01b0\u1eddi ngh\u0129. V\u1ea5n \u0111\u1ec1 l\u00e0, ch\u00fang ta trong ng\u00e0nh c\u00f4ng ngh\u1ec7, ho\u1eb7c nh\u1eefng ng\u01b0\u1eddi trong ng\u00e0nh t\u00e0i ch\u00ednh, l\u00e0 nh\u1eefng ng\u01b0\u1eddi s\u1edbm ti\u1ebfp nh\u1eadn v\u00e0 l\u00e0 nh\u1eefng si\u00eau ng\u01b0\u1eddi d\u00f9ng.   <\/p>\n\n<p>Nh\u01b0ng \u0111i\u1ec1u \u0111\u00f3 kh\u00f4ng \u0111\u00fang v\u1edbi s\u1ed1 \u0111\u00f4ng. Max n\u00f3i, n\u00e0y, b\u1ea1n c\u0169ng c\u00f3 th\u1ec3 kh\u00e1m ph\u00e1 b\u1ed9 nh\u1edb v\u00e0 tr\u00edch xu\u1ea5t b\u00e1o c\u00e1o d\u1eef li\u1ec7u \u0111\u1ea7y \u0111\u1ee7 t\u1eeb OpenAI. \u0110\u00fang l\u00e0 c\u00f3 th\u1ec3, nh\u01b0ng \u0111i\u1ec1u \u0111\u00f3 \u0111\u00f2i h\u1ecfi m\u1ed9t m\u1ee9c \u0111\u1ed9 am hi\u1ec3u k\u1ef9 thu\u1eadt nh\u1ea5t \u0111\u1ecbnh m\u00e0 nh\u1eefng \u201cng\u01b0\u1eddi b\u00ecnh th\u01b0\u1eddng\u201d (normies) kh\u00f4ng c\u00f3, \u0111\u00fang kh\u00f4ng? Gi\u1ed1ng nh\u01b0 vi\u1ec7c thi\u1ebft l\u1eadp OpenClaw, n\u01a1i b\u1ea1n ph\u1ea3i v\u00e0o t\u1ec7p c\u1ea5u h\u00ecnh v\u00e0 \u0111\u1ecbnh ngh\u0129a t\u1ea5t c\u1ea3 c\u00e1c t\u00ednh c\u00e1ch, c\u00e1ch ti\u1ebfp c\u1eadn v\u00e0 c\u00e1ch b\u1ea1n mu\u1ed1n n\u00f3 h\u00e0nh x\u1eed, r\u1ed3i k\u1ebft n\u1ed1i v\u1edbi backend, ki\u1ec3u nh\u01b0 v\u1eady.   <\/p>\n\n<p>N\u1ebfu b\u1ea1n l\u00e0 m\u1ed9t ng\u01b0\u1eddi b\u00ecnh th\u01b0\u1eddng, chuy\u1ec7n n\u00e0y s\u1ebd kh\u00f4ng x\u1ea3y ra. Kh\u00f4ng ng\u01b0\u1eddi b\u00ecnh th\u01b0\u1eddng n\u00e0o n\u00ean thi\u1ebft l\u1eadp OpenClaw c\u1ea3. T\u00f4i ngh\u0129 v\u1eady, nh\u01b0ng r\u1ed3i n\u00f3 s\u1ebd \u0111\u1ebfn th\u00f4i. V\u00e0 m\u1eb7c d\u00f9 t\u00f4i nghi ng\u1edd r\u1eb1ng nh\u1eefng ng\u01b0\u1eddi b\u1ea1n c\u1ee7a ch\u00fang ta t\u1ea1i OpenAI v\u00e0 nh\u1eefng n\u01a1i kh\u00e1c c\u00f3 th\u1ec3 kh\u00f4ng cho ph\u00e9p b\u1ea1n xu\u1ea5t to\u00e0n b\u1ed9 b\u1ed9 nh\u1edb trong t\u01b0\u01a1ng lai v\u00ec \u0111\u00f3 l\u00e0 c\u00e1ch h\u1ecd gi\u1eef ch\u00e2n ng\u01b0\u1eddi d\u00f9ng. Nh\u01b0ng c\u1ee9 ch\u1edd xem chuy\u1ec7n g\u00ec s\u1ebd x\u1ea3y ra.    <\/p>\n\n<p>N\u1ebfu h\u1ecd duy tr\u00ec \u0111\u01b0\u1ee3c m\u1ee9c th\u1ecb ph\u1ea7n n\u00e0y, t\u00f4i ngh\u0129 h\u1ecd s\u1ebd kh\u00f4ng l\u00e0m v\u1eady. N\u1ebfu kh\u00f4ng, c\u00f3 l\u1ebd h\u1ecd s\u1ebd l\u00e0m. \u201cChi\u1ebfc b\u00e1nh\u201d \u0111ang l\u1edbn d\u1ea7n l\u00ean nh\u01b0 quan \u0111i\u1ec3m t\u00f4i \u0111\u00e3 n\u00eau tr\u01b0\u1edbc \u0111\u00f3. T\u00ecm ki\u1ebfm th\u1ef1c s\u1ef1 v\u1eabn ch\u01b0a suy gi\u1ea3m. N\u00f3 c\u00f3 th\u1ec3 gi\u1ea3m nh\u01b0ng m\u1ee9c gi\u1ea3m nhi\u1ec1u nh\u1ea5t m\u00e0 t\u00f4i th\u1ea5y ch\u1ec9 l\u00e0 3% trong m\u1ed9t s\u1ed1 danh m\u1ee5c trang web.    <\/p>\n\n<p>V\u00ec v\u1eady, h\u00e3y ti\u1ebfp t\u1ee5c l\u00e0m SEO. Ti\u1ebfp t\u1ee5c l\u00e0m SEM. V\u00e0 h\u00e3y \u0111\u1ec3 c\u00e1c LLM l\u1eadp ch\u1ec9 m\u1ee5c n\u1ed9i dung c\u1ee7a b\u1ea1n. Max n\u00e0y, \u0111\u1eebng lo. To\u00e0n b\u1ed9 b\u1ea3n ghi c\u1ee7a bu\u1ed5i n\u00e0y s\u1ebd \u0111\u01b0\u1ee3c \u0111\u0103ng tr\u00ean blog c\u1ee7a t\u00f4i v\u00e0o tu\u1ea7n t\u1edbi, bao g\u1ed3m c\u1ea3 b\u1ea3n PowerPoint ho\u1eb7c b\u00e0i thuy\u1ebft tr\u00ecnh m\u00e0 t\u00f4i \u0111ang tr\u00ecnh b\u00e0y. V\u00e0 giai \u0111o\u1ea1n ti\u1ebfp theo, t\u1ea5t nhi\u00ean, \u0111i\u1ec1u quan tr\u1ecdng h\u01a1n n\u1ebfu b\u1ea1n l\u00e0 m\u1ed9t nh\u00e0 s\u00e1ng l\u1eadp s\u00e0n th\u01b0\u01a1ng m\u1ea1i (marketplace), th\u1ef1c s\u1ef1 l\u00e0 nh\u1eefng g\u00ec s\u1eafp t\u1edbi.      <\/p>\n\n<p>V\u00e0 nh\u1eefng g\u00ec s\u1eafp t\u1edbi l\u00e0, \u0111\u01b0\u1ee3c r\u1ed3i, n\u1ebfu b\u1ea1n kh\u00f4ng lo l\u1eafng v\u1ec1 vi\u1ec7c b\u1ecb c\u00e1c LLM l\u00e0m gi\u00e1n \u0111o\u1ea1n c\u00e1c s\u00e0n th\u01b0\u01a1ng m\u1ea1i v\u00ec ch\u00fang kh\u00f4ng n\u1eafm gi\u1eef ph\u1ea7n \u0111\u1ea7u ph\u1ec5u kh\u00e1ch h\u00e0ng. V\u00e0 ngay c\u1ea3 khi ch\u00fang n\u1eafm gi\u1eef \u0111\u1ea7u ph\u1ec5u, ch\u00fang c\u0169ng kh\u00f4ng n\u1eafm gi\u1eef \u0111\u01b0\u1ee3c nhi\u1ec1u gi\u00e1 tr\u1ecb v\u00ec cu\u1ed1i c\u00f9ng b\u1ea1n c\u00f3 ngu\u1ed3n cung \u0111\u1ed9c nh\u1ea5t. B\u1ea1n \u0111ang l\u00e0m r\u1ea5t nhi\u1ec1u vi\u1ec7c m\u00e0 h\u1ecd kh\u00f4ng s\u1eb5n l\u00f2ng l\u00e0m, v\u00e2n v\u00e2n.     <\/p>\n\n<p>B\u1ea1n n\u00ean l\u00e0m g\u00ec kh\u00e1c ngay h\u00f4m nay \u0111\u1ec3 thay \u0111\u1ed5i ho\u00e0n to\u00e0n doanh nghi\u1ec7p c\u1ee7a m\u00ecnh? C\u00f3 s\u00e1u \u0111i\u1ec1u th\u00fa v\u1ecb m\u00e0 t\u00f4i ngh\u0129 b\u1ea1n, v\u1edbi t\u01b0 c\u00e1ch l\u00e0 nh\u00e0 s\u00e1ng l\u1eadp s\u00e0n th\u01b0\u01a1ng m\u1ea1i, n\u00ean l\u00e0m ngay h\u00f4m nay \u0111\u1ec3 bi\u1ebfn \u0111\u1ed5i ho\u00e0n to\u00e0n doanh nghi\u1ec7p c\u1ee7a m\u00ecnh theo h\u01b0\u1edbng t\u1ed1t h\u01a1n. <\/p>\n\n<p>M\u1ed9t l\u00e0 th\u01b0\u01a1ng m\u1ea1i B2B xuy\u00ean bi\u00ean gi\u1edbi. Hai l\u00e0 \u0111\u01a1n gi\u1ea3n h\u00f3a vi\u1ec7c \u0111\u0103ng tin. Ba l\u00e0 n\u00e2ng cao ch\u1ea5t l\u01b0\u1ee3ng tin \u0111\u0103ng. B\u1ed1n l\u00e0 c\u1ea3i thi\u1ec7n n\u0103ng su\u1ea5t trong c\u00f4ng ty v\u00e0 c\u1ea3i thi\u1ec7n ch\u01b0\u01a1ng tr\u00ecnh ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng, v\u00e2n v\u00e2n. N\u0103m l\u00e0 c\u1ea3i thi\u1ec7n doanh thu v\u00e0 s\u00e1u l\u00e0 c\u00f3 th\u1ec3 c\u00f3 kh\u1ea3 n\u0103ng truy xu\u1ea5t ngu\u1ed3n g\u1ed1c trong n\u1ec1n kinh t\u1ebf tu\u1ea7n ho\u00e0n. \u0110\u1ec3 t\u00f4i gi\u1ea3i th\u00edch \u00fd c\u1ee7a m\u00ecnh v\u1ec1 c\u1ea3 s\u00e1u \u0111i\u1ec1u n\u00e0y. S\u1ed1 m\u1ed9t, th\u01b0\u01a1ng m\u1ea1i xuy\u00ean bi\u00ean gi\u1edbi.      <\/p>\n\n<p>N\u1ebfu b\u1ea1n \u1edf Ch\u00e2u \u00c2u ng\u00e0y tr\u01b0\u1edbc, nh\u01b0 th\u1eddi t\u00f4i c\u00f2n \u0111i\u1ec1u h\u00e0nh OLX, ch\u00fang t\u00f4i c\u00f3 m\u1ed9t trang web \u1edf Ba Lan, m\u1ed9t \u1edf Romania v\u00e0 m\u1ed9t \u1edf Ukraine. Th\u1ef1c t\u1ebf, nh\u1eefng trang n\u00e0y v\u1eabn l\u00e0 nh\u1eefng c\u00e1i t\u00ean d\u1eabn \u0111\u1ea7u t\u1ea1i qu\u1ed1c gia c\u1ee7a h\u1ecd. Nh\u01b0ng Ch\u00e2u \u00c2u khi \u0111\u00f3 kh\u00f4ng ph\u1ea3i l\u00e0 m\u1ed9t kh\u1ed1i th\u1ed1ng nh\u1ea5t. Ch\u00e2u \u00c2u l\u00e0 m\u1ed9t li\u00ean minh c\u1ee7a c\u00e1c qu\u1ed1c gia kh\u00e1c nhau v\u00e0 h\u1ecd \u0111\u1ec1u \u0111\u1ed9c l\u1eadp.   <\/p>\n\n<p>V\u00ec v\u1eady, b\u1ea1n c\u00f3 m\u1ed9t trang web c\u1ee7a Ph\u00e1p, m\u1ed9t c\u1ee7a \u0110\u1ee9c v\u00e0 m\u1ed9t c\u1ee7a Anh. Nh\u01b0ng ng\u00e0y nay v\u1edbi AI, b\u1ea1n c\u00f3 th\u1ec3 l\u00e0m m\u1ed9t v\u00e0i \u0111i\u1ec1u th\u1ef1c s\u1ef1 th\u00fa v\u1ecb. B\u1ea1n c\u00f3 th\u1ec3 t\u1ef1 \u0111\u1ed9ng d\u1ecbch c\u00e1c tin \u0111\u0103ng sao cho b\u1ea1n c\u00f3 th\u1ec3 \u1edf Ph\u00e1p nh\u01b0ng tin \u0111\u0103ng c\u00f3 th\u1ec3 \u0111\u1ebfn t\u1eeb Lithuania, Ba Lan ho\u1eb7c Romania. V\u00e0 b\u1ea1n c\u00f3 th\u1ec3 d\u1ecbch c\u00e1c cu\u1ed9c h\u1ed9i tho\u1ea1i gi\u1eefa nh\u1eefng ng\u01b0\u1eddi d\u00f9ng.    <\/p>\n\n<p>V\u00ec v\u1eady, b\u1ea1n c\u00f3 th\u1ec3 c\u00f3 ng\u01b0\u1eddi mua v\u00e0 ng\u01b0\u1eddi b\u00e1n t\u1eeb c\u00e1c qu\u1ed1c gia kh\u00e1c nhau n\u00f3i chuy\u1ec7n b\u1eb1ng ng\u00f4n ng\u1eef m\u1eb9 \u0111\u1ebb c\u1ee7a h\u1ecd m\u1ed9t c\u00e1ch ho\u00e0n to\u00e0n li\u1ec1n m\u1ea1ch. AI cho ph\u00e9p b\u1ea1n l\u00e0m \u0111i\u1ec1u n\u00e0y l\u1ea7n \u0111\u1ea7u ti\u00ean, v\u00e0 m\u1ed9t l\u1ea7n n\u1eefa, n\u00f3 ng\u1ee5 \u00fd r\u1eb1ng b\u1ea1n \u0111\u00e3 t\u00edch h\u1ee3p v\u1eadn chuy\u1ec3n v\u00e0 thanh to\u00e1n. Kh\u00f4ng ph\u1ea3i t\u1ea5t c\u1ea3 c\u00e1c c\u00f4ng ty \u0111\u1ec1u c\u00f3 \u0111i\u1ec1u \u0111\u00f3, nh\u01b0ng c\u00e1c c\u00f4ng ty nh\u01b0 Wallapop, Vinted ho\u1eb7c Ovoko trong m\u1ea3ng ph\u1ee5 t\u00f9ng \u00f4 t\u00f4 th\u00ec c\u00f3.  <\/p>\n\n<p>N\u1ebfu b\u1ea1n nh\u00ecn v\u00e0o Vinted, h\u1ecd c\u00f3 t\u1ed5ng gi\u00e1 tr\u1ecb giao d\u1ecbch (GMV) kho\u1ea3ng 10 t\u1ef7 \u0111\u00f4 la v\u00e0 t\u00f4i ngh\u0129 doanh thu thu\u1ea7n kho\u1ea3ng 1 t\u1ef7 \u0111\u00f4 la, \u0111ang t\u0103ng tr\u01b0\u1edfng \u0111i\u00ean cu\u1ed3ng v\u00e0 r\u1ea5t c\u00f3 l\u00e3i. \u0110i\u1ec3m m\u1ea1nh c\u1ee7a h\u1ecd l\u00e0 s\u1eed d\u1ee5ng t\u00ednh thanh kho\u1ea3n t\u1eeb m\u1ed9t qu\u1ed1c gia m\u00e0 h\u1ecd th\u1ed1ng tr\u1ecb, nh\u01b0 Ph\u00e1p, \u0111\u1ec3 sau \u0111\u00f3 ti\u1ebfn v\u00e0o c\u00e1c qu\u1ed1c gia m\u1edbi v\u00e0 c\u00f3 s\u1eb5n ngu\u1ed3n cung c\u0169ng nh\u01b0 s\u1ea3n ph\u1ea9m \u0111\u1ec3 b\u00e1n ngay t\u1eeb \u0111\u1ea7u.  <\/p>\n\n<p>Hi\u1ec7n t\u1ea1i, n\u00f3 ch\u1ec9 ho\u1ea1t \u0111\u1ed9ng v\u00ec nh\u01b0 t\u00f4i \u0111\u00e3 n\u00f3i, h\u1ecd \u0111\u00e3 t\u00edch h\u1ee3p thanh to\u00e1n v\u00e0 v\u1eadn chuy\u1ec3n r\u1ea5t hi\u1ec7u qu\u1ea3, nh\u01b0ng n\u00f3 v\u1eabn gi\u00fap \u00edch ngay c\u1ea3 khi b\u1ea1n kh\u00f4ng c\u00f3 tham v\u1ecdng qu\u00e1 l\u1edbn. R\u00f5 r\u00e0ng Vinted khao kh\u00e1t tr\u1edf th\u00e0nh m\u1ed9t c\u00f4ng ty \u0111a qu\u1ed1c gia, \u0111a danh m\u1ee5c tr\u1ecb gi\u00e1 50 t\u1ef7 \u0111\u00f4 la, th\u1eadm ch\u00ed c\u00f3 th\u1ec3 l\u00e0 100 t\u1ef7 \u0111\u00f4 la.  <\/p>\n\n<p>Nh\u01b0ng ngay c\u1ea3 khi b\u1ea1n ch\u1ec9 l\u00e0 ng\u01b0\u1eddi ch\u01a1i th\u1ed1ng tr\u1ecb \u1edf qu\u1ed1c gia c\u1ed1t l\u00f5i c\u1ee7a m\u00ecnh, nh\u01b0 Wallapop \u1edf T\u00e2y Ban Nha, B\u1ed3 \u0110\u00e0o Nha, ho\u1eb7c Subito \u1edf \u00dd. H\u1ecd c\u00f3 ngu\u1ed3n cung t\u1eeb T\u00e2y Ban Nha \u0111\u1ed9c \u0111\u00e1o v\u00e0 th\u00fa v\u1ecb \u0111\u1ed1i v\u1edbi ng\u01b0\u1eddi d\u00e2n \u1edf c\u00e1c qu\u1ed1c gia \u0111\u00f3. V\u00ec v\u1eady, h\u1ecd th\u1ef1c s\u1ef1 \u0111\u00e3 ra m\u1eaft t\u1ea1i \u00dd, T\u00e2y Ban Nha, B\u1ed3 \u0110\u00e0o Nha, Ph\u00e1p. V\u00e0 \u0111\u00f3 l\u00e0 ngu\u1ed3n doanh thu v\u00e0 s\u1ef1 t\u0103ng tr\u01b0\u1edfng b\u1ed5 sung.    <\/p>\n\n<p>Ovoko c\u0169ng l\u00e0m \u0111i\u1ec1u t\u01b0\u01a1ng t\u1ef1 trong m\u1ea3ng ph\u1ee5 t\u00f9ng \u00f4 t\u00f4. H\u1ecd t\u00ecm ngu\u1ed3n h\u00e0ng \u1edf Ba Lan v\u00e0 Lithuania r\u1ed3i b\u00e1n sang Ph\u00e1p, v\u00e0 th\u01b0\u01a1ng m\u1ea1i xuy\u00ean bi\u00ean gi\u1edbi ngay c\u1ea3 trong m\u1ea3ng B2B c\u0169ng \u0111ang di\u1ec5n ra, n\u01a1i ch\u00fang t\u00f4i \u0111\u1ea7u t\u01b0 v\u00e0o m\u1ed9t c\u00f4ng ty t\u00ean l\u00e0 CarOnSale, m\u1ed9t s\u00e0n th\u01b0\u01a1ng m\u1ea1i B2B l\u1edbn cho xe \u00f4 t\u00f4 c\u0169 gi\u1eefa c\u00e1c \u0111\u1ea1i l\u00fd v\u00e0 hi\u1ec7n 30% kh\u1ed1i l\u01b0\u1ee3ng giao d\u1ecbch \u0111\u00e3 l\u00e0 xuy\u00ean bi\u00ean gi\u1edbi.  <\/p>\n\n<p>Xu h\u01b0\u1edbng l\u1edbn th\u1ee9 hai v\u00e0 l\u00e0 \u0111i\u1ec1u m\u1ecdi ng\u01b0\u1eddi n\u00ean l\u00e0m l\u00e0 \u0111\u01a1n gi\u1ea3n h\u00f3a vi\u1ec7c \u0111\u0103ng tin, \u0111\u00fang kh\u00f4ng? C\u00e1ch \u0111\u0103ng tin c\u0169 tr\u00ean eBay ch\u1eb3ng h\u1ea1n l\u00e0 t\u00f4i ch\u1ee5p 20 b\u1ee9c \u1ea3nh b\u1eb1ng \u0111i\u1ec7n tho\u1ea1i. T\u00f4i vi\u1ebft ti\u00eau \u0111\u1ec1, vi\u1ebft m\u00f4 t\u1ea3. T\u00f4i ch\u1ecdn danh m\u1ee5c, ch\u1ecdn gi\u00e1. \u0110\u00f3 l\u00e0 r\u1ea5t nhi\u1ec1u vi\u1ec7c v\u00e0 b\u1ea1n c\u00f3 th\u1ec3 kh\u00f4ng th\u1ef1c s\u1ef1 bi\u1ebft ch\u00ednh x\u00e1c danh m\u1ee5c n\u00e0o l\u00e0 t\u1ed1t nh\u1ea5t.    <\/p>\n\n<p>B\u1ea1n c\u00f3 th\u1ec3 kh\u00f4ng bi\u1ebft c\u00e1ch t\u1ed1t nh\u1ea5t \u0111\u1ec3 m\u00f4 t\u1ea3 n\u00f3. B\u1ea1n c\u00f3 th\u1ec3 kh\u00f4ng bi\u1ebft m\u1ee9c gi\u00e1 ch\u00ednh x\u00e1c cho m\u00f3n \u0111\u1ed3 \u0111\u00f3 l\u00e0 bao nhi\u00eau, nh\u01b0ng ng\u00e0y nay, \u0111\u1eb7c bi\u1ec7t l\u00e0 trong m\u1ed9t s\u1ed1 l\u0129nh v\u1ef1c nh\u1ea5t \u0111\u1ecbnh, b\u1ea1n ch\u1ec9 c\u1ea7n ch\u1ee5p m\u1ed9t b\u1ee9c \u1ea3nh v\u00e0 b\u00f9m, tin \u0111\u0103ng \u0111\u01b0\u1ee3c t\u1ea1o t\u1ef1 \u0111\u1ed9ng cho b\u1ea1n. M\u1ed9t v\u00e0i v\u00ed d\u1ee5 l\u00e0 ch\u00fang t\u00f4i \u0111\u1ea7u t\u01b0 v\u00e0o m\u1ed9t c\u00f4ng ty t\u00ean l\u00e0 Rebag, m\u1ed9t s\u00e0n th\u01b0\u01a1ng m\u1ea1i t\u00fai x\u00e1ch xa x\u1ec9 \u0111\u00e3 qua s\u1eed d\u1ee5ng.   <\/p>\n\n<p>H\u1ecd c\u00f3 c\u00f4ng c\u1ee5 AI t\u00ean l\u00e0 Clear. B\u1ea1n ch\u1ee5p m\u1ed9t b\u1ee9c \u1ea3nh v\u00e0 n\u00f3 cho b\u1ea1n bi\u1ebft nh\u00e3n hi\u1ec7u, m\u1eabu m\u00e3, gi\u00e1 c\u1ea3. B\u1ea1n c\u00f3 th\u1ec3 d\u00f9ng CollX, m\u1ed9t c\u00f4ng c\u1ee5 qu\u00e9t t\u1ea5t c\u1ea3 c\u00e1c th\u1ebb b\u00e0i trao \u0111\u1ed5i c\u1ee7a b\u1ea1n, cho b\u1ea1n bi\u1ebft gi\u00e1 tr\u1ecb c\u1ee7a t\u1eebng th\u1ebb v\u00e0 cho ph\u00e9p b\u1ea1n \u0111\u0103ng b\u00e1n ch\u00fang ngay l\u1eadp t\u1ee9c.  M\u1ed9t gi\u00e2y. \u201cNh\u01b0ng Vinted \u0111\u1ebfn M\u1ef9 v\u00e0 h\u1ecfi m\u1ecdi ng\u01b0\u1eddi xem h\u1ecd c\u00f3 mu\u1ed1n m\u1edf m\u1ed9t c\u1eeda h\u00e0ng \u2018parcel\u2019 (b\u01b0u ki\u1ec7n) kh\u00f4ng v\u00e0 h\u1ea7u h\u1ebft ng\u01b0\u1eddi M\u1ef9 s\u1ebd h\u1ecfi \u2018c\u00e1i g\u00ec c\u01a1?\u2019. V\u00ec v\u1eady c\u00f3 nh\u1eefng s\u1ef1 kh\u00e1c bi\u1ec7t v\u1ec1 v\u0103n h\u00f3a. Ch\u1eb3ng l\u1ebd b\u1ea1n kh\u00f4ng c\u1ea7n m\u1ed9t c\u00f4ng ty m\u1eb9 t\u1ea1i \u0111\u1ecba ph\u01b0\u01a1ng sao?\u201d<\/p>\n\n<p>V\u00e2ng. Vi\u1ec7c Vinted \u0111\u1ebfn M\u1ef9, Connie \u00e0, c\u00f3 th\u1ec3 th\u00e0nh c\u00f4ng ho\u1eb7c kh\u00f4ng. S\u1ef1 kh\u00e1c bi\u1ec7t gi\u1eefa M\u1ef9 v\u00e0 Ch\u00e2u \u00c2u l\u00e0, tr\u01b0\u1edbc h\u1ebft, \u1edf Ch\u00e2u \u00c2u b\u1ea1n c\u00f3 th\u1ec3 g\u1eedi h\u00e0ng t\u1eeb Ph\u00e1p \u0111i b\u1ea5t c\u1ee9 \u0111\u00e2u, ch\u1eb3ng h\u1ea1n Lithuania, v\u1edbi gi\u00e1 2 euro. H\u1ecd \u0111\u00e3 t\u00edch h\u1ee3p v\u1eadn chuy\u1ec3n, c\u00f2n \u1edf M\u1ef9 chi ph\u00ed v\u1eadn chuy\u1ec3n th\u1ef1c s\u1ef1 r\u1ea5t cao. Kho\u1ea3ng c\u00e1ch trung b\u00ecnh m\u1ed9t m\u00f3n \u0111\u1ed3 \u0111\u01b0\u1ee3c g\u1eedi tr\u00ean eBay t\u00f4i ngh\u0129 l\u00e0 kho\u1ea3ng 2.000 d\u1eb7m, v\u00e0 chi ph\u00ed v\u1eadn chuy\u1ec3n trung b\u00ecnh l\u00e0 7 ho\u1eb7c 8 \u0111\u00f4 la, trong khi gi\u00e1 trung b\u00ecnh tr\u00ean Vinted l\u00e0 kho\u1ea3ng 30, 40 euro, t\u1ee9c l\u00e0 kho\u1ea3ng 30-50 \u0111\u00f4 la. V\u00ec v\u1eady, n\u00f3 kh\u00f4ng g\u00e1nh n\u1ed5i chi ph\u00ed v\u1eadn chuy\u1ec3n 7 \u0111\u00f4 la.     <\/p>\n\n<p>V\u00e0 c\u0169ng v\u00ec thu\u1ebf quan v\u00e0 chi ph\u00ed v\u1eadn chuy\u1ec3n t\u1eeb Ch\u00e2u \u00c2u sang M\u1ef9, t\u00ednh thanh kho\u1ea3n m\u00e0 Vinted c\u00f3 \u1edf Ch\u00e2u \u00c2u kh\u00f4ng th\u1ec3 d\u00f9ng \u0111\u01b0\u1ee3c, b\u1ea1n kh\u00f4ng th\u1ec3 d\u00f9ng c\u00e1c tin \u0111\u0103ng \u1edf Ph\u00e1p \u0111\u1ec3 ra m\u1eaft t\u1ea1i M\u1ef9. G\u1eedi h\u00e0ng qu\u00e1 \u0111\u1eaft, c\u1ed9ng v\u1edbi s\u1ef1 b\u1ea5t ti\u1ec7n v\u00e0 thu\u1ebf quan, v\u00e2n v\u00e2n, n\u00ean l\u1ee3i th\u1ebf c\u1ed1t l\u00f5i \u0111\u00f3 kh\u00f4ng t\u1ed3n t\u1ea1i.<\/p>\n\n<p>V\u00e0 v\u00ec v\u1eady t\u00f4i ngh\u0129 h\u1ecd \u0111ang xem x\u00e9t vi\u1ec7c c\u00f3 c\u00e1c \u0111i\u1ec3m \u0111\u1ebfn t\u1ea1i \u0111\u1ecba ph\u01b0\u01a1ng n\u01a1i b\u1ea1n c\u00f3 th\u1ec3 g\u1eedi v\u00e0 nh\u1eadn h\u00e0ng v\u1edbi gi\u00e1 r\u1ebb h\u01a1n so v\u1edbi vi\u1ec7c g\u1eedi qua UPS ho\u1eb7c FedEx. H\u1ecd \u0111ang th\u1eed nghi\u1ec7m m\u00f4 h\u00ecnh n\u00e0y. Trong khi \u0111\u00f3, c\u00f3 m\u1ed9t c\u00e1i t\u00ean m\u00e0 eBay v\u1eeba mua l\u1ea1i.  <\/p>\n\n<p>T\u00ean l\u00e0 Depop, \u0111ang ho\u1ea1t \u0111\u1ed9ng kh\u00e1 t\u1ed1t ho\u1eb7c r\u1ea5t t\u1ed1t \u1edf M\u1ef9 v\u00e0o l\u00fac n\u00e0y. Gi\u1edd ch\u00fang ta s\u1ebd xem li\u1ec7u eBay c\u00f3 qu\u1ea3n l\u00fd t\u1ed1t Depop trong t\u01b0\u01a1ng lai hay kh\u00f4ng. T\u00f4i s\u1ebd kh\u00f4ng \u0111\u1eb7t c\u01b0\u1ee3c ch\u1ed1ng l\u1ea1i Vinted. B\u1edfi v\u00ec h\u1ecd kh\u00f4ng nh\u1ea5t thi\u1ebft ph\u1ea3i l\u00e0m \u0111\u00fang ngay l\u1ea7n \u0111\u1ea7u ti\u00ean. Gi\u1ed1ng nh\u01b0 v\u00e0i l\u1ea7n \u0111\u1ea7u ho\u1eb7c 5 l\u1ea7n, 10 l\u1ea7n h\u1ecd v\u00e0o th\u1ecb tr\u01b0\u1eddng Anh, h\u1ecd \u0111\u00e3 th\u1ea5t b\u1ea1i.    <\/p>\n\n<p>Nh\u01b0ng cu\u1ed1i c\u00f9ng h\u1ecd \u0111\u00e3 t\u00ecm ra c\u00e1ch, chi\u1ebfm l\u0129nh th\u1ecb tr\u01b0\u1eddng v\u00e0 \u0111\u00e8 b\u1eb9p c\u00e1c \u0111\u1ed1i th\u1ee7 hi\u1ec7n t\u1ea1i. H\u1ecd c\u00f3 r\u1ea5t nhi\u1ec1u ti\u1ec1n. H\u1ecd r\u1ea5t th\u00f4ng minh, h\u1ecd l\u00e0 nh\u00e0 cung c\u1ea5p chi ph\u00ed th\u1ea5p. V\u00e0 n\u00f3 \u0111\u01b0\u1ee3c \u0111i\u1ec1u h\u00e0nh b\u1edfi c\u00e1nh tay ph\u1ea3i c\u0169 c\u1ee7a t\u00f4i, ng\u01b0\u1eddi chuy\u00ean gi\u1ea3i quy\u1ebft c\u00e1c v\u1ea5n \u0111\u1ec1 kh\u00f3 kh\u0103n c\u1ee7a t\u00f4i. Anh \u1ea5y c\u0169ng \u0111\u00e3 gi\u00fap x\u00e2y d\u1ef1ng v\u00e0 v\u1ef1c d\u1eady Wallapop c\u00f9ng t\u00f4i.    <\/p>\n\n<p>T\u00ean anh \u1ea5y l\u00e0 Thomas. Anh \u1ea5y r\u1ea5t tuy\u1ec7t v\u1eddi. R\u00f5 r\u00e0ng l\u00e0 ch\u00fang t\u00f4i c\u00f3 s\u1ef1 thi\u00ean v\u1ecb, t\u00f4i y\u00eau qu\u00fd Thomas v\u00e0 \u0111\u00e2y l\u00e0 m\u1ed9t trong nh\u1eefng danh m\u1ee5c \u0111\u1ea7u t\u01b0 chi\u1ebfn th\u1eafng c\u1ee7a FJ Labs, t\u00f4i ngh\u0129 Vinted c\u00f3 th\u1ec3 mang l\u1ea1i t\u1ef7 l\u1ec7 l\u1ee3i nhu\u1eadn kh\u1ed5ng l\u1ed3 cho danh m\u1ee5c \u0111\u1ea7u t\u01b0. T\u00f4i c\u1ef1c k\u1ef3 l\u1ea1c quan. Kh\u00f4ng bi\u1ebft h\u1ecd c\u00f3 th\u1eafng \u1edf M\u1ef9 kh\u00f4ng nh\u01b0ng t\u00f4i s\u1ebd kh\u00f4ng \u0111\u1eb7t c\u01b0\u1ee3c ch\u1ed1ng l\u1ea1i h\u1ecd.    <\/p>\n\n<p>\u0110\u01b0\u1ee3c r\u1ed3i. \u0110\u01a1n gi\u1ea3n h\u00f3a vi\u1ec7c \u0111\u0103ng tin, nh\u01b0 t\u00f4i \u0111\u00e3 n\u00f3i. Hi\u1ec7n t\u1ea1i, v\u1edbi c\u00f4ng ngh\u1ec7 m\u1edbi, \u0111\u1eb7c bi\u1ec7t l\u00e0 trong c\u00e1c l\u0129nh v\u1ef1c chuy\u00ean bi\u1ec7t, b\u1ea1n c\u00f3 th\u1ec3 ch\u1ee5p \u1ea3nh v\u00e0 poof, b\u1ea1n c\u00f3 tin \u0111\u0103ng, b\u1ea1n ho\u00e0n to\u00e0n n\u00ean l\u00e0m \u0111i\u1ec1u \u0111\u00f3 v\u00ec tr\u00ean c\u00e1c s\u00e0n th\u01b0\u01a1ng m\u1ea1i, 99% kh\u00e1ch truy c\u1eadp l\u00e0 ng\u01b0\u1eddi mua. Ch\u1ec9 c\u00f3 m\u1ed9t t\u1ef7 l\u1ec7 nh\u1ecf l\u00e0 ng\u01b0\u1eddi b\u00e1n, th\u01b0\u1eddng l\u00e0 t\u1ef7 l\u1ec7 99\/1.   <\/p>\n\n<p>V\u00e0 n\u1ebfu b\u1ea1n l\u00e0m cho vi\u1ec7c b\u00e1n h\u00e0ng d\u1ec5 d\u00e0ng h\u01a1n nhi\u1ec1u ch\u1ec9 v\u1edbi m\u1ed9t b\u1ee9c \u1ea3nh, \u0111\u1ed9t nhi\u00ean b\u1ea1n c\u00f3 th\u1ec3 c\u1ea3i thi\u1ec7n t\u1ef7 l\u1ec7 kh\u00e1ch truy c\u1eadp tr\u1edf th\u00e0nh ng\u01b0\u1eddi b\u00e1n. V\u00e0 n\u1ebfu b\u1ea1n th\u1ef1c s\u1ef1 c\u00f3 th\u1ec3 t\u0103ng kh\u1ed1i l\u01b0\u1ee3ng ngu\u1ed3n cung, \u0111i\u1ec1u \u0111\u00f3 th\u1eadt tuy\u1ec7t v\u1eddi. Vinted ki\u1ebfm ti\u1ec1n b\u1eb1ng c\u00e1ch n\u00e0o? \u0110\u01b0\u1ee3c r\u1ed3i, c\u00e1ch Vinted ki\u1ebfm ti\u1ec1n l\u00e0 h\u1ecd mi\u1ec5n ph\u00ed.   <\/p>\n\n<p>B\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng Vinted ho\u00e0n to\u00e0n mi\u1ec5n ph\u00ed v\u00e0 h\u1ecd kh\u00f4ng thu ti\u1ec1n t\u1eeb \u0111\u00f3. M\u00f4 h\u00ecnh kinh doanh c\u1ee7a h\u1ecd r\u1ea5t \u0111a d\u1ea1ng. B\u1ea1n, ng\u01b0\u1eddi mua, c\u00f3&#8230; S\u1ef1 kh\u00e1c bi\u1ec7t l\u00e0 h\u1ea7u h\u1ebft c\u00e1c s\u00e0n th\u01b0\u01a1ng m\u1ea1i tr\u01b0\u1edbc \u0111\u00e2y \u0111\u1ec1u n\u00f3i, \u1ed3, t\u00f4i s\u1ebd l\u1ea5y 15% ho\u1eb7c 20% hoa h\u1ed3ng t\u1eeb ng\u01b0\u1eddi b\u00e1n. Nh\u1eefng g\u00ec h\u1ecd nh\u1eadn ra l\u00e0, \u0111\u1eb7c bi\u1ec7t l\u00e0 \u1edf Ch\u00e2u \u00c2u n\u01a1i c\u00f3 s\u1ef1 co gi\u00e3n c\u1ee7a ngu\u1ed3n cung, n\u1ebfu b\u1ea1n l\u1ea5y hoa h\u1ed3ng l\u1edbn, kh\u1ed1i l\u01b0\u1ee3ng ngu\u1ed3n cung c\u1ee7a b\u1ea1n s\u1ebd gi\u1ea3m xu\u1ed1ng.    <\/p>\n\n<p>H\u1ecd kh\u00f4ng l\u1ea5y g\u00ec t\u1eeb ng\u01b0\u1eddi b\u00e1n c\u1ea3. Thay v\u00e0o \u0111\u00f3, ch\u00fang t\u00f4i s\u1ebd ki\u1ebfm ti\u1ec1n t\u1eeb nh\u1eefng ng\u01b0\u1eddi nh\u1eadn \u0111\u01b0\u1ee3c gi\u00e1 tr\u1ecb. V\u00ec v\u1eady, n\u1ebfu b\u1ea1n l\u00e0 ng\u01b0\u1eddi mua v\u00e0 b\u1ea1n n\u00f3i, \u1ed3, t\u00f4i mu\u1ed1n c\u00f3 d\u1ecbch v\u1ee5 \u0111\u1ea3m b\u1ea3o (escrow) v\u00ec t\u00f4i kh\u00f4ng ch\u1eafc ch\u1eafn, t\u00f4i mu\u1ed1n c\u00f3 th\u1ec3 tr\u1ea3 l\u1ea1i h\u00e0ng, t\u00f4i mu\u1ed1n h\u00e0ng \u0111\u01b0\u1ee3c giao t\u1eadn n\u01a1i, t\u00f4i mu\u1ed1n thanh to\u00e1n b\u1eb1ng th\u1ebb t\u00edn d\u1ee5ng thay v\u00ec g\u1eb7p nhau ngo\u00e0i \u0111\u01b0\u1eddng v\u00e0 tr\u1ea3 ti\u1ec1n m\u1eb7t.   <\/p>\n\n<p>B\u1ea1n s\u1ebd tr\u1ea3 th\u00eam ph\u00ed cho vi\u1ec7c \u0111\u00f3. Th\u00f4ng th\u01b0\u1eddng h\u1ecd t\u00ednh ph\u00ed 5% c\u1ed9ng v\u1edbi m\u1ed9t kho\u1ea3n ph\u00ed c\u1ed1 \u0111\u1ecbnh, c\u1ed9ng v\u1edbi chi ph\u00ed v\u1eadn chuy\u1ec3n. V\u00ec v\u1eady, th\u1ef1c t\u1ebf h\u1ecd thu kho\u1ea3ng 9% t\u1eeb ng\u01b0\u1eddi mua. V\u00e0 h\u1ea7u h\u1ebft ng\u01b0\u1eddi mua \u1edf c\u00e1c qu\u1ed1c gia m\u00e0 h\u1ecd \u0111\u00e3 th\u00e2m nh\u1eadp t\u1ed1t \u0111\u1ec1u ch\u1ecdn l\u00e0m \u0111i\u1ec1u \u0111\u00f3. Ngo\u00e0i ra, ng\u01b0\u1eddi b\u00e1n c\u00f3 th\u1ec3 ch\u1ecdn tr\u1ea3 ph\u00ed \u0111\u1ec3 \u0111\u01b0\u1ee3c hi\u1ec3n th\u1ecb \u1edf nh\u1eefng v\u1ecb tr\u00ed \u0111\u1ea7u ti\u00ean, v\u00e0 khi b\u1ea1n k\u1ebft h\u1ee3p t\u1ea5t c\u1ea3 nh\u1eefng th\u1ee9 \u0111\u00f3, h\u1ecd c\u00f3 th\u1ec3 c\u00f3 t\u1ef7 l\u1ec7 thu ph\u00ed th\u1ef1c t\u1ebf (take rate) kho\u1ea3ng 10%.    <\/p>\n\n<p>Nh\u01b0 t\u00f4i \u0111\u00e3 n\u00f3i, GMV 10 t\u1ef7 \u0111\u00f4 la v\u00e0 doanh thu thu\u1ea7n 1 t\u1ef7 \u0111\u00f4 la, v\u00e0 \u0111\u00fang v\u1eady, nhi\u1ec1u ng\u01b0\u1eddi b\u00e1n ho\u1eb7c \u0111\u0103ng tin tr\u00ean Vinted v\u00ec h\u1ecd th\u00e0 kh\u00f4ng v\u1ee9t \u0111\u1ed3 \u0111i m\u00e0 t\u00ecm cho n\u00f3 m\u1ed9t ng\u00f4i nh\u00e0 m\u1edbi t\u1ed1t \u0111\u1eb9p. V\u00ec v\u1eady h\u1ecd b\u00e1n nh\u1eefng th\u1ee9 v\u1edbi gi\u00e1 3 \u0111\u00f4 la, nh\u01b0ng h\u1ea7u h\u1ebft m\u1ecdi ng\u01b0\u1eddi kh\u00f4ng b\u00e1n v\u1edbi gi\u00e1 3 \u0111\u00f4 la. Nh\u01b0 t\u00f4i \u0111\u00e3 n\u00f3i, gi\u00e1 tr\u1ecb \u0111\u01a1n h\u00e0ng trung b\u00ecnh c\u1ee7a Vinted l\u00e0 kho\u1ea3ng 40 \u0111\u00f4 la.  <\/p>\n\n<p>N\u00f3 v\u1eeba l\u00e0 m\u1ed9t ngu\u1ed3n gi\u1ea3i tr\u00ed v\u1eeba l\u00e0 m\u1ed9t ngu\u1ed3n thu nh\u1eadp, cho ph\u00e9p m\u1ecdi ng\u01b0\u1eddi lu\u00e2n chuy\u1ec3n ho\u1eb7c thay \u0111\u1ed5i chi ph\u00ed tr\u00ean m\u1ed9t n\u1ec1n t\u1ea3ng kh\u00e1 hi\u1ec7u qu\u1ea3. Nh\u01b0ng h\u1ecd \u0111\u00e3 x\u00e2y d\u1ef1ng \u0111\u01b0\u1ee3c c\u01a1 s\u1edf h\u1ea1 t\u1ea7ng chi ph\u00ed th\u1ea5p nh\u1ea5t, c\u1ea3 v\u1ec1 m\u1ea3ng ph\u00e1t tri\u1ec3n ph\u1ea7n m\u1ec1m, ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng, v\u1eadn chuy\u1ec3n v\u00e0 thanh to\u00e1n, \u0111i\u1ec1u n\u00e0y cho ph\u00e9p h\u1ecd ki\u1ebfm ti\u1ec1n ngay c\u1ea3 v\u1edbi gi\u00e1 tr\u1ecb \u0111\u01a1n h\u00e0ng trung b\u00ecnh th\u1ea5p. <\/p>\n\n<p>\u0110\u01b0\u1ee3c r\u1ed3i, s\u1ed1 hai l\u00e0 d\u00f9ng AI \u0111\u1ec3 \u0111\u01a1n gi\u1ea3n h\u00f3a vi\u1ec7c \u0111\u0103ng tin. S\u1ed1 ba, b\u1ea1n c\u00f3 th\u1ec3 n\u00e2ng cao tin \u0111\u0103ng c\u1ee7a m\u00ecnh. Kh\u00f4ng ch\u1ec9 l\u00e0 b\u1ea1n ch\u1ee5p m\u1ed9t b\u1ee9c \u1ea3nh r\u1ed3i c\u00f3 tin \u0111\u0103ng, m\u00e0 th\u1ef1c t\u1ebf AI c\u00f3 th\u1ec3 suy ngh\u0129 th\u1ea5u \u0111\u00e1o.   \u0110\u01b0\u1ee3c ch\u1ee9? \u0110\u00e2y l\u00e0 \u0111\u1ed3 trang s\u1ee9c. B\u1ea1n kh\u00f4ng ch\u1ec9 ch\u1ee5p m\u1ed9t b\u1ee9c \u1ea3nh tr\u00ean b\u00e0n. N\u00f3 s\u1ebd t\u00ecm ra trang web b\u1ea1n \u0111ang b\u00e1n v\u00e0 thay \u0111\u1ed5i ph\u00f4ng n\u1ec1n.  <\/p>\n\n<p>\u0110\u00f4i khi n\u00f3 ch\u1ec9 t\u1ea1o ra ph\u00f4ng n\u1ec1n tr\u1eafng, nh\u01b0ng \u0111\u00f4i khi n\u00f3 s\u1ebd \u0111\u1eb7t m\u00f3n \u0111\u1ed3 v\u00e0o b\u1ed1i c\u1ea3nh thi\u00ean nhi\u00ean ho\u1eb7c m\u1ed9t n\u01a1i n\u00e0o \u0111\u00f3 \u0111\u1ec3 t\u0103ng t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i. V\u00e0 c\u00f3 nh\u1eefng c\u00f4ng ty nh\u01b0 PhotoRoom v\u1eeba l\u00e0m vi\u1ec7c \u0111\u00f3 cho b\u1ea1n, v\u1eeba c\u00f3 th\u1ec3 b\u00e1n cho c\u00e1c s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111\u1ec3 h\u1ecd c\u00f3 th\u1ec3 c\u1ea3i thi\u1ec7n ch\u1ea5t l\u01b0\u1ee3ng h\u00ecnh \u1ea3nh nh\u1eb1m t\u0103ng t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i. <\/p>\n\n<p>M\u1ed9t l\u1ea7n n\u1eefa, t\u1ea5t c\u1ea3 nh\u1eefng \u0111i\u1ec1u n\u00e0y ho\u00e0n to\u00e0n thay \u0111\u1ed5i doanh nghi\u1ec7p c\u1ee7a b\u1ea1n, gi\u1ed1ng nh\u01b0 vi\u1ec7c m\u1edf r\u1ed9ng xuy\u00ean bi\u00ean gi\u1edbi c\u00f3 th\u1ec3 t\u0103ng 30% doanh thu ngay h\u00f4m nay. C\u1ea3i thi\u1ec7n ch\u1ea5t l\u01b0\u1ee3ng tin \u0111\u0103ng, \u0111\u01a1n gi\u1ea3n h\u00f3a vi\u1ec7c \u0111\u0103ng tin c\u00f3 th\u1ec3 t\u0103ng g\u1ea5p \u0111\u00f4i ho\u1eb7c g\u1ea5p ba s\u1ed1 l\u01b0\u1ee3ng tin \u0111\u0103ng b\u1ea1n c\u00f3 hi\u1ec7n nay, \u0111\u00fang kh\u00f4ng? V\u00ec v\u1eady, \u0111\u00e2y kh\u00f4ng ph\u1ea3i l\u00e0 th\u1ee9 g\u00ec \u0111\u00f3 s\u1ebd x\u1ea3y ra trong m\u1ed9t, hai ho\u1eb7c ba n\u0103m t\u1edbi.  <\/p>\n\n<p>N\u00f3 thay \u0111\u1ed5i doanh nghi\u1ec7p c\u1ee7a b\u1ea1n m\u1ed9t c\u00e1ch th\u00fa v\u1ecb, v\u00e0 vi\u1ec7c thay \u0111\u1ed5i t\u1ef7 l\u1ec7 b\u00e1n h\u00e0ng, t\u1ef7 l\u1ec7 t\u1eeb kh\u00e1ch truy c\u1eadp sang mua h\u00e0ng t\u1eeb 2% ho\u1eb7c 3% l\u00e0 m\u1ed9t con s\u1ed1 kh\u1ed5ng l\u1ed3. V\u00ec v\u1eady, t\u1ea5t c\u1ea3 nh\u1eefng \u0111i\u1ec1u n\u00e0y l\u00e0 \u01b0u ti\u00ean h\u00e0ng \u0111\u1ea7u. Ch\u00fang l\u00e0 nh\u1eefng g\u00ec h\u1ee3p l\u00fd nh\u1ea5t c\u1ea7n ph\u1ea3i l\u00e0m. S\u1ed1 b\u1ed1n, gi\u1edd \u0111\u00e2y m\u1ecdi ng\u01b0\u1eddi \u0111\u1ec1u \u0111ang l\u00e0m \u0111i\u1ec1u n\u00e0y nh\u01b0ng m\u1ea5u ch\u1ed1t l\u00e0 d\u00f9ng AI \u0111\u1ec3 c\u1ea3i thi\u1ec7n ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng.    <\/p>\n\n<p>V\u00e0 b\u1ea1n th\u1ea5y \u0111\u1ea5y, ch\u00fang t\u00f4i \u0111\u00e3 \u0111\u1ea7u t\u01b0 v\u00e0o m\u1ed9t c\u00f4ng ty, th\u1ef1c t\u1ebf l\u00e0 \u1edf slide ti\u1ebfp theo t\u00ean l\u00e0 Ace Waves. H\u1ecd l\u00e0 gi\u1ea3i ph\u00e1p CRM cho c\u00e1c s\u00e0n th\u01b0\u01a1ng m\u1ea1i. H\u1ecd \u0111\u00e3 t\u00edch h\u1ee3p v\u00e0o nhi\u1ec1u s\u00e0n th\u01b0\u01a1ng m\u1ea1i c\u1ee7a ch\u00fang t\u00f4i v\u00e0 gi\u00fap gi\u1ea3m 50-60% chi ph\u00ed ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng trong s\u00e1u th\u00e1ng. V\u00ec v\u1eady, b\u1ea1n th\u1ef1c s\u1ef1 c\u00f3 th\u1ec3 \u0111\u1ed3ng th\u1eddi gi\u1ea3m chi ph\u00ed ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng trong khi v\u1eabn c\u1ea3i thi\u1ec7n ch\u1ec9 s\u1ed1 NPS (m\u1ee9c \u0111\u1ed9 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng).   <\/p>\n\n<p>B\u1ea1n bi\u1ebft \u0111i\u1ec1u g\u00ec th\u00fa v\u1ecb kh\u00f4ng, ch\u00fang t\u00f4i th\u1ef1c s\u1ef1 kh\u00f4ng th\u1ea5y nhu c\u1ea7u v\u1ec1 l\u1eadp tr\u00ecnh vi\u00ean gi\u1ea3m \u0111i. Ch\u00fang t\u00f4i th\u1ef1c s\u1ef1 ch\u1ec9 th\u1ea5y n\u0103ng su\u1ea5t c\u1ee7a l\u1eadp tr\u00ecnh vi\u00ean t\u0103ng l\u00ean. V\u00ec v\u1eady, c\u00e1c l\u1eadp tr\u00ecnh vi\u00ean hi\u1ec7n t\u1ea1i l\u00e0m \u0111\u01b0\u1ee3c nhi\u1ec1u vi\u1ec7c h\u01a1n v\u00ec h\u1ecd s\u1eed d\u1ee5ng Cursor v\u00e0 GitHub Copilot, n\u00ean h\u1ecd l\u1eadp tr\u00ecnh nhanh h\u01a1n nhi\u1ec1u so v\u1edbi tr\u01b0\u1edbc \u0111\u00e2y.  <\/p>\n\n<p>V\u00ec v\u1eady, h\u00e3y c\u1ea3i thi\u1ec7n n\u0103ng su\u1ea5t l\u1eadp tr\u00ecnh vi\u00ean, gi\u1ea3m chi ph\u00ed ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng, c\u1ea3i thi\u1ec7n NPS, s\u1eed d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 \u0111\u1ec3 n\u00e2ng cao n\u0103ng su\u1ea5t c\u1ee7a b\u1ea1n. V\u00e0 m\u1ed9t l\u1ea7n n\u1eefa, \u1edf ba \u0111i\u1ec1u \u0111\u1ea7u ti\u00ean ch\u00fang ta \u0111\u00e3 th\u1ea3o lu\u1eadn, ch\u00fang ta \u0111ang t\u0103ng kh\u1ed1i l\u01b0\u1ee3ng, doanh thu, v\u00e2n v\u00e2n. \u1ede \u0111\u00e2y ch\u00fang ta \u0111ang gi\u1ea3m chi ph\u00ed trong khi c\u1ea3i thi\u1ec7n NPS.  <\/p>\n\n<p>\u0110i\u1ec1u th\u1ee9 n\u0103m l\u00e0 m\u1ed9t xu h\u01b0\u1edbng l\u1edbn kh\u00e1c trong c\u00e1c s\u00e0n th\u01b0\u01a1ng m\u1ea1i hi\u1ec7n nay, b\u00ean c\u1ea1nh b\u1ea5t k\u1ef3 kho\u1ea3n hoa h\u1ed3ng n\u00e0o b\u1ea1n c\u00f3 th\u1ec3 thu t\u1eeb vi\u1ec7c mua b\u00e1n, m\u1ecdi ng\u01b0\u1eddi \u0111ang b\u00e1n qu\u1ea3ng c\u00e1o.<\/p>\n\n<p>V\u00e0 qu\u1ea3ng c\u00e1o l\u00e0 m\u1ed9t s\u1ea3n ph\u1ea9m c\u00f3 bi\u00ean l\u1ee3i nhu\u1eadn g\u1ed9p 95%. N\u1ebfu b\u1ea1n nh\u00ecn v\u00e0o Instacart, ph\u1ea7n l\u1edbn doanh thu th\u1ef1c s\u1ef1 \u0111\u1ebfn t\u1eeb c\u00e1c th\u01b0\u01a1ng hi\u1ec7u mua qu\u1ea3ng c\u00e1o \u0111\u1ec3 \u0111\u01b0\u1ee3c hi\u1ec3n th\u1ecb tr\u01b0\u1edbc, v\u00e0 \u0111i\u1ec1u \u0111\u00f3 c\u0169ng \u0111\u00fang tr\u00ean Amazon. N\u00f3 kh\u00f4ng c\u00f2n l\u00e0 ngu\u1ed3n thu ch\u00ednh nh\u01b0ng l\u00e0 ngu\u1ed3n thu h\u00e0ng t\u1ef7 \u0111\u00f4 la, n\u01a1i nh\u1eefng ng\u01b0\u1eddi b\u00e1n hi\u1ec7n t\u1ea1i tr\u00ean Amazon mua c\u00e1c v\u1ecb tr\u00ed \u0111\u01b0\u1ee3c t\u00e0i tr\u1ee3 \u0111\u1ec3 ng\u01b0\u1eddi mua th\u1ea5y m\u00f3n \u0111\u1ed3 c\u1ee7a h\u1ecd tr\u01b0\u1edbc v\u00e0 h\u1ecd s\u1eb5n l\u00f2ng tr\u1ea3 m\u1ed9t t\u1ef7 l\u1ec7 ph\u1ea7n tr\u0103m nh\u1ea5t \u0111\u1ecbnh tr\u00ean GMV. <\/p>\n\n<p>Gi\u1edd th\u00ec h\u1ecd c\u00f3 th\u1ec3 t\u00ednh theo CPM. Ho\u1eb7c theo CPC, \u0111i\u1ec1u \u0111\u00f3 kh\u00f4ng quan tr\u1ecdng, nh\u01b0ng n\u00f3 t\u01b0\u01a1ng \u0111\u01b0\u01a1ng v\u1edbi GMV. Tr\u00ean Instacart, t\u00f4i ngh\u0129 qu\u1ea3ng c\u00e1o chi\u1ebfm kho\u1ea3ng 5% GMV c\u1ee7a h\u1ecd. Doanh thu n\u00e0y \u0111\u1ebfn t\u1eeb qu\u1ea3ng c\u00e1o, nh\u01b0ng l\u1ea1i chi\u1ebfm ph\u1ea7n l\u1edbn l\u1ee3i nhu\u1eadn v\u00ec \u0111\u00f3 l\u00e0 s\u1ea3n ph\u1ea9m c\u00f3 bi\u00ean l\u1ee3i nhu\u1eadn 95% so v\u1edbi.   <\/p>\n\n<p>N\u1ebfu b\u1ea1n thu hoa h\u1ed3ng tr\u00ean c\u00e1c giao d\u1ecbch, \u0111\u00f3 c\u00f3 th\u1ec3 l\u00e0 s\u1ea3n ph\u1ea9m c\u00f3 bi\u00ean l\u1ee3i nhu\u1eadn kho\u1ea3ng 50-60% v\u00ec b\u1ea1n ph\u1ea3i tr\u1ea3 chi ph\u00ed x\u1eed l\u00fd th\u1ebb t\u00edn d\u1ee5ng, chi ph\u00ed \u0111\u1ed5i tr\u1ea3 h\u00e0ng, v.v. Ch\u00fang t\u00f4i l\u00e0 nh\u00e0 \u0111\u1ea7u t\u01b0 v\u00e0o m\u1ed9t c\u00f4ng ty t\u00ean l\u00e0 Topsort, c\u0169ng nh\u01b0 t\u1ea5t c\u1ea3 c\u00e1c c\u00f4ng ty m\u00e0 t\u00f4i \u0111ang \u0111\u1ec1 c\u1eadp \u1edf \u0111\u00e2y. Topsort v\u1ec1 c\u01a1 b\u1ea3n \u0111\u00e3 th\u1ef1c hi\u1ec7n m\u1ecdi c\u00f4ng \u0111o\u1ea1n \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a doanh thu c\u1ee7a b\u1ea1n th\u00f4ng qua vi\u1ec7c b\u00e1n qu\u1ea3ng c\u00e1o, v\u00e0 th\u1ef1c t\u1ebf c\u00f4ng vi\u1ec7c n\u00e0y ph\u1ee9c t\u1ea1p h\u01a1n b\u1ea1n ngh\u0129 nhi\u1ec1u. B\u1edfi v\u00ec n\u1ebfu b\u1ea1n b\u00e1n theo CPC, th\u1ee9 b\u1ea1n c\u1ea7n t\u1ed1i \u01b0u h\u00f3a kh\u00f4ng ch\u1ec9 l\u00e0 CPC hay t\u1ef7 l\u1ec7 nh\u1ea5p chu\u1ed9t, m\u00e0 th\u1ef1c t\u1ebf l\u00e0 CPC nh\u00e2n v\u1edbi t\u1ef7 l\u1ec7 nh\u1ea5p chu\u1ed9t. Do \u0111\u00f3, b\u1ea1n ph\u1ea3i x\u00e1c \u0111\u1ecbnh xem qu\u1ea3ng c\u00e1o n\u00e0o s\u1ebd c\u00f3 l\u01b0\u1ee3t nh\u1ea5p t\u1ed1t \u0111\u1ec3 t\u1ef1 \u0111\u1ed9ng \u01b0u ti\u00ean hi\u1ec3n th\u1ecb ch\u00fang, v\u00e0 Topsort \u0111ang l\u00e0m r\u1ea5t t\u1ed1t vi\u1ec7c gi\u00fap c\u00e1c s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed b\u1ed5 sung th\u00eam m\u1ea3ng doanh thu qu\u1ea3ng c\u00e1o v\u00e0o m\u00f4 h\u00ecnh kinh doanh c\u1ee7a m\u00ecnh.     <\/p>\n\n<p>T\u01b0\u01a1ng lai c\u1ee7a c\u00e1c s\u00e0n th\u01b0\u01a1ng m\u1ea1i l\u00e0 c\u00f3 ng\u00e0y c\u00e0ng nhi\u1ec1u lo\u1ea1i d\u00f2ng doanh thu kh\u00e1c nhau, t\u1eeb t\u00e0i ch\u00ednh \u0111\u1ebfn hoa h\u1ed3ng, c\u00f3 l\u1ebd l\u00e0 ph\u00ed \u0111\u0103ng tin, \u0111\u1ebfn qu\u1ea3ng c\u00e1o, v\u00e2n v\u00e2n, \u0111\u1ec3 t\u1ef7 l\u1ec7 thu ph\u00ed th\u1ef1c t\u1ebf c\u1ee7a b\u1ea1n kh\u00f4ng qu\u00e1 cao, nh\u01b0ng \u0111\u1ee7 cao v\u00e0 \u0111\u1ee7 l\u1ee3i nhu\u1eadn \u0111\u1ec3 b\u1ea1n c\u00f3 th\u1ec3 m\u1edf r\u1ed9ng quy m\u00f4 doanh nghi\u1ec7p.<\/p>\n\n<p>V\u00e0 \u0111i\u1ec1u cu\u1ed1i c\u00f9ng, m\u1eb7c d\u00f9 kh\u00f4ng \u0111\u1ea3m b\u1ea3o, nh\u01b0ng c\u00f3 nh\u1eefng tr\u01b0\u1eddng h\u1ee3p s\u1eed d\u1ee5ng th\u00fa v\u1ecb n\u01a1i b\u1ea1n th\u1ef1c s\u1ef1 c\u00f3 th\u1ec3 truy xu\u1ea5t ngu\u1ed3n g\u1ed1c m\u1ed9t m\u00f3n \u0111\u1ed3. B\u1ea1n s\u1edf h\u1eefu n\u00f3 khi mua, b\u1ea1n c\u00f3 b\u1eb1ng ch\u1ee9ng s\u1edf h\u1eefu, v\u00e0 sau \u0111\u00f3 b\u1ea1n c\u00f3 th\u1ec3 b\u00e1n n\u00f3 ch\u1ec9 b\u1eb1ng m\u1ed9t c\u00fa nh\u1ea5p chu\u1ed9t tr\u00ean m\u1ed9t s\u00e0n th\u01b0\u01a1ng m\u1ea1i kh\u00e1c, chuy\u1ec3n giao b\u1eb1ng ch\u1ee9ng s\u1edf h\u1eefu cho ng\u01b0\u1eddi kh\u00e1c. <\/p>\n\n<p>V\u00e0 ch\u00fang t\u00f4i \u0111ang th\u1ea5y \u0111i\u1ec1u \u0111\u00f3 b\u1eaft \u0111\u1ea7u x\u1ea3y ra. H\u1ecd \u0111ang th\u1ea3o lu\u1eadn v\u1ec1 vi\u1ec7c b\u1eaft bu\u1ed9c \u0111i\u1ec1u n\u00e0y \u1edf Ch\u00e2u \u00c2u. Nh\u01b0ng ch\u00fang ta \u0111ang b\u1eaft \u0111\u1ea7u th\u1ea5y n\u00f3 di\u1ec5n ra. C\u00e1c c\u00f4ng ty kh\u00e1c nhau nh\u01b0 Tings, t\u00f4i ngh\u0129 l\u00e0 \u1edf B\u1eafc \u00c2u. \u0110i\u1ec1u n\u00e0y l\u00e0m cho n\u1ec1n kinh t\u1ebf tu\u1ea7n ho\u00e0n an to\u00e0n h\u01a1n, \u0111\u00e1ng tin c\u1eady h\u01a1n, v\u00ec gi\u1edd b\u1ea1n bi\u1ebft r\u1eb1ng, \u1ed3, \u0111\u00e2y th\u1ef1c s\u1ef1 l\u00e0 ch\u1ee7 s\u1edf h\u1eefu c\u1ee7a m\u00f3n \u0111\u1ed3 n\u00e0y. V\u00e0 khi \u0111\u00f3 b\u1ea1n nh\u1eadn \u0111\u01b0\u1ee3c quy\u1ec1n s\u1edf h\u1eefu v\u00e0 n\u00f3 mang l\u1ea1i cho b\u1ea1n m\u1ed9t m\u1ee9c \u0111\u1ed9 tin t\u01b0\u1edfng nh\u1ea5t \u0111\u1ecbnh.     <\/p>\n\n<p>T\u1ea5t c\u1ea3 nh\u1eefng \u0111i\u1ec1u \u0111\u00f3 \u0111\u1ec3 n\u00f3i r\u1eb1ng, nh\u01b0 t\u00f4i \u0111\u00e3 chia s\u1ebb, n\u1ebfu t\u00f4i l\u00e0 m\u1ed9t nh\u00e0 s\u00e1ng l\u1eadp s\u00e0n th\u01b0\u01a1ng m\u1ea1i ng\u00e0y nay, thay v\u00ec lo l\u1eafng, t\u00f4i s\u1ebd \u0111\u1ec3 c\u00e1c LLM l\u1eadp ch\u1ec9 m\u1ee5c n\u1ed9i dung c\u1ee7a m\u00ecnh. T\u00f4i s\u1ebd ti\u1ebfp t\u1ee5c t\u1eadp trung x\u00e2y d\u1ef1ng ngu\u1ed3n cung kh\u00e1c bi\u1ec7t, th\u00eam c\u00e1c d\u1ecbch v\u1ee5 gi\u00e1 tr\u1ecb gia t\u0103ng v\u00e0 l\u00e0m nh\u1eefng vi\u1ec7c m\u00e0 c\u00e1c LLM kh\u00f4ng s\u1eb5n l\u00f2ng l\u00e0m. <\/p>\n\n<p>V\u00e0 sau \u0111\u00f3 t\u00f4i s\u1ebd ngay l\u1eadp t\u1ee9c l\u00e0m nh\u1eefng vi\u1ec7c nh\u01b0 th\u01b0\u01a1ng m\u1ea1i xuy\u00ean bi\u00ean gi\u1edbi, \u0111\u01a1n gi\u1ea3n h\u00f3a \u0111\u0103ng tin v\u00e0 n\u00e2ng cao ch\u1ea5t l\u01b0\u1ee3ng tin \u0111\u0103ng. T\u1ed1i \u01b0u h\u00f3a ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng, t\u1ed1i \u01b0u h\u00f3a l\u1eadp tr\u00ecnh, th\u00eam c\u00e1c d\u00f2ng doanh thu v\u1edbi qu\u1ea3ng c\u00e1o v\u00e0 x\u00e2y d\u1ef1ng c\u00e1c c\u00f4ng c\u1ee5 g\u1ee3i \u00fd n\u1ed9i b\u1ed9 v\u00e0 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ed9t l\u01b0\u1ee3ng AEO nh\u1ea5t \u0111\u1ecbnh ngay b\u00e2y gi\u1edd. <\/p>\n\n<p>V\u1ec1 AEO, c\u00f3 r\u1ea5t nhi\u1ec1u nh\u00e0 cung c\u1ea5p kh\u00f4ng th\u1ef1c s\u1ef1 t\u1ed1t. Nh\u1eefng ng\u01b0\u1eddi t\u00f4i th\u00edch nh\u1ea5t l\u00e0 Graphite HQ, t\u00f4i ngh\u0129 h\u1ecd \u0111ang t\u1ef1 l\u00e0m m\u1edbi m\u00ecnh ngay l\u00fac n\u00e0y. V\u00ec v\u1eady, n\u1ebfu b\u1ea1n \u0111ang t\u00ecm ki\u1ebfm m\u1ed9t gi\u1ea3i ph\u00e1p AEO t\u1ed1t, h\u00e3y n\u00f3i chuy\u1ec7n v\u1edbi Graphite HQ. Nh\u01b0ng d\u00f9 th\u1ebf n\u00e0o \u0111i n\u1eefa, h\u00e3y l\u1eadp ch\u1ec9 m\u1ee5c ch\u00ednh m\u00ecnh. Nh\u01b0ng \u0111\u1eebng \u0111\u1ec3 c\u00e1c LLM s\u1eed d\u1ee5ng b\u1ea1n l\u00e0m d\u1eef li\u1ec7u \u0111\u00e0o t\u1ea1o.    <\/p>\n\n<p>\u0110i\u1ec1u \u0111\u00f3 k\u1ebft th\u00fac ph\u1ea7n v\u1ec1 c\u00e1c s\u00e0n th\u01b0\u01a1ng m\u1ea1i trong th\u1eddi \u0111\u1ea1i AI. Nh\u01b0ng nh\u1eefng g\u00ec t\u00f4i mu\u1ed1n n\u00f3i ti\u1ebfp theo, h\u01a1i kh\u00f4ng li\u00ean quan tr\u1ef1c ti\u1ebfp l\u1eafm, l\u00e0 v\u1ec1 nh\u1eefng lo\u1ea1i h\u00ecnh m\u00e0 ch\u00fang t\u00f4i \u0111\u00e3 \u0111\u1ea7u t\u01b0 trong th\u1ebf gi\u1edbi AI \u0111i\u00ean r\u1ed3 n\u00e0y m\u00e0 kh\u00f4ng ph\u1ea3i l\u00e0 AI, v\u00e0 m\u1ed9t s\u1ed1 kh\u00f4ng ph\u1ea3i l\u00e0 s\u00e0n th\u01b0\u01a1ng m\u1ea1i nh\u01b0ng t\u00f4i v\u1eabn ngh\u0129 l\u00e0 th\u1ef1c s\u1ef1 th\u00fa v\u1ecb. <\/p>\n\n<p>Trong khi to\u00e0n b\u1ed9 s\u1ef1 ch\u00fa \u00fd \u0111\u00e3 b\u1ecb AI chi\u1ebfm l\u0129nh. M\u1ed9t v\u00e0i v\u00ed d\u1ee5 th\u00fa v\u1ecb l\u00e0 Palmstreet. Palmstreet l\u00e0 m\u1ed9t n\u1ec1n t\u1ea3ng th\u01b0\u01a1ng m\u1ea1i tr\u1ef1c ti\u1ebfp (live commerce), livestream video ch\u1ee7 y\u1ebfu \u0111\u1ec3 b\u00e1n c\u00e1c lo\u1ea1i c\u00e2y hi\u1ebfm, v\u00e0 h\u1ecd \u0111\u00e3 t\u0103ng tr\u01b0\u1edfng r\u1ea5t nhanh t\u1eeb con s\u1ed1 kh\u00f4ng l\u00ean h\u01a1n 10 tri\u1ec7u \u0111\u00f4 la m\u1ed7i th\u00e1ng. V\u00e0 n\u00f3 c\u00f3 logic c\u1ee7a n\u00f3.   <\/p>\n\n<p>Th\u01b0\u01a1ng m\u1ea1i tr\u1ef1c ti\u1ebfp l\u00e0 th\u1ee9 ch\u1ec9 ho\u1ea1t \u0111\u1ed9ng \u1edf Trung Qu\u1ed1c trong m\u1ed9t th\u1eddi gian d\u00e0i, v\u00e0 nh\u1eefng th\u1ee9 nh\u01b0 Taobao, 25% giao d\u1ecbch l\u00e0 qua livestream v\u00e0 m\u1ecdi ng\u01b0\u1eddi t\u1eebng g\u1ea1t \u0111i, cho r\u1eb1ng \u0111\u00f3 l\u00e0 h\u00e0nh vi \u0111\u1eb7c th\u00f9 c\u1ee7a ng\u01b0\u1eddi Trung Qu\u1ed1c. Nh\u01b0ng th\u1ef1c t\u1ebf c\u00f3 nh\u1eefng danh m\u1ee5c m\u00e0 n\u00f3 r\u1ea5t h\u1ee3p l\u00fd, \u0111\u00fang kh\u00f4ng? N\u1ebfu b\u1ea1n \u0111ang b\u00e1n m\u1ed9t lo\u1ea1i c\u00e2y hi\u1ebfm c\u00f3 gi\u00e1 tr\u1ecb \u0111\u01a1n h\u00e0ng trung b\u00ecnh cao, b\u1ea1n c\u00f3 th\u1ec3 h\u00ecnh dung r\u1eb1ng vi\u1ec7c nghe c\u00e2u chuy\u1ec7n v\u1ec1 ngu\u1ed3n g\u1ed1c c\u1ee7a n\u00f3, c\u00e1ch ch\u0103m s\u00f3c n\u00f3, v\u00e2n v\u00e2n, l\u00e0 r\u1ea5t h\u1ee3p l\u00fd.  <\/p>\n\n<p>V\u00e0 h\u1ecd \u0111\u00e3 ph\u1ee5c v\u1ee5 m\u1ed9t \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng l\u00e0 nh\u1eefng ph\u1ee5 n\u1eef gi\u00e0u c\u00f3 \u1edf \u0111\u1ed9 tu\u1ed5i 20, 30 v\u00e0 40, nh\u1eefng ng\u01b0\u1eddi th\u1ef1c s\u1ef1 chi ti\u00eau m\u1ed9t kho\u1ea3n kha kh\u00e1 m\u1ed7i s\u00e1u th\u00e1ng. H\u1ecd c\u00f3 nh\u1eefng c\u1eeda h\u00e0ng chuy\u00ean nghi\u1ec7p th\u1ef1c hi\u1ec7n hai bu\u1ed5i livestream m\u1ed7i tu\u1ea7n v\u00e0 b\u00e1n \u0111\u01b0\u1ee3c h\u00e0ng ng\u00e0n \u0111\u00f4 la m\u1ed7i th\u00e1ng.  <\/p>\n\n<p>V\u00ec v\u1eady, c\u00f4ng vi\u1ec7c kinh doanh \u0111ang di\u1ec5n ra r\u1ea5t t\u1ed1t, ho\u00e0n to\u00e0n \u00e2m th\u1ea7m v\u00e0 t\u0103ng tr\u01b0\u1edfng r\u1ea5t \u0111\u1eb9p. Nh\u01b0ng m\u1ed9t l\u1ea7n n\u1eefa, n\u00f3 kh\u00f4ng t\u0103ng tr\u01b0\u1edfng t\u1eeb 10 tri\u1ec7u l\u00ean 100 tri\u1ec7u r\u1ed3i l\u00ean m\u1ed9t t\u1ef7 ki\u1ec3u nh\u01b0 Cursor, Lovable, v\u00e2n v\u00e2n. Nh\u01b0ng \u0111\u00e2y l\u00e0 nh\u1eefng th\u1ee9 \u0111ang t\u1eebng ch\u00fat m\u1ed9t x\u00e2y d\u1ef1ng nh\u1eefng c\u00e1ch th\u00fa v\u1ecb \u0111\u1ec3 t\u1ea5n c\u00f4ng c\u00e1c \u0111\u1ed1i th\u1ee7 hi\u1ec7n t\u1ea1i.  <\/p>\n\n<p>Ki\u1ec3u nh\u01b0 Etsy v\u1edbi nh\u1eefng c\u00e1ch ti\u1ebfp c\u1eadn kh\u00e1c nhau. M\u1ed9t c\u00f4ng ty l\u1edbn kh\u00e1c ho\u1eb7c m\u1ed9t c\u00f4ng ty th\u00fa v\u1ecb kh\u00e1c m\u00e0 ch\u00fang t\u00f4i \u0111\u00e3 \u0111\u1ea7u t\u01b0, ti\u1ebfp t\u1ee5c trong danh m\u1ee5c n\u1ec1n t\u1ea3ng th\u01b0\u01a1ng m\u1ea1i tr\u1ef1c ti\u1ebfp, livestream, Whatnot l\u00e0 c\u00e1i t\u00ean th\u1ed1ng tr\u1ecb \u1edf \u0111\u00e2y. H\u1ecd l\u00e0 c\u00f4ng ty livestream \u0111\u1ed3 s\u01b0u t\u1ea7m s\u1ed1 m\u1ed9t v\u1edbi GMV h\u00e0ng t\u1ef7 \u0111\u00f4 la.   <\/p>\n\n<p>V\u00e0 ch\u00fang t\u00f4i \u0111\u00e3 \u0111\u1ea7u t\u01b0 v\u00e0o Troffee, c\u00f3 th\u1ec3 coi l\u00e0 Whatnot cho Trung \u0110\u00f4ng. M\u1ed9t l\u1ea7n n\u1eefa, v\u1eabn c\u00f2n s\u1edbm nh\u01b0ng r\u1ea5t th\u00fa v\u1ecb. <\/p>\n\n<p>V\u00e0 Connie, t\u00f4i \u0111\u00e3 th\u1ea5y b\u00ecnh lu\u1eadn c\u1ee7a b\u1ea1n. \u0110\u1ec3 t\u00f4i chuy\u1ec3n l\u1ea1i \u0111\u1ec3 m\u1ecdi ng\u01b0\u1eddi c\u00f3 th\u1ec3 th\u1ea5y c\u00e2u h\u1ecfi. \u0110\u00fang v\u1eady, Whatnot live ch\u00ednh x\u00e1c n\u1eb1m trong danh m\u1ee5c n\u00e0y. Fanatics c\u0169ng \u0111ang ra m\u1eaft danh m\u1ee5c n\u00e0y v\u1edbi Fanatics Live, quy m\u00f4 nh\u1ecf h\u01a1n nhi\u1ec1u.   <\/p>\n\n<p>H\u1ecd \u0111\u00e3 mua m\u1ed9t c\u00f4ng ty \u0111\u1ec3 l\u00e0m vi\u1ec7c \u0111\u00f3. V\u00ec v\u1eady Whatnot ch\u1eafc ch\u1eafn l\u00e0 c\u00e1i t\u00ean th\u1ed1ng tr\u1ecb trong danh m\u1ee5c n\u00e0y. \u0110\u1ebfn gi\u1edd ch\u00fang ta \u0111ang b\u1eaft \u0111\u1ea7u th\u1ea5y n\u00f3 xu\u1ea5t hi\u1ec7n \u1edf c\u1ea3 c\u00e1c l\u0129nh v\u1ef1c chuy\u00ean bi\u1ec7t v\u00e0 c\u00e1c khu v\u1ef1c \u0111\u1ecba l\u00fd kh\u00e1c.  <\/p>\n\n<p>C\u00f4ng ty th\u00fa v\u1ecb ti\u1ebfp theo. Ch\u00fang t\u00f4i \u0111\u00e3 \u0111\u1ea7u t\u01b0 v\u00e0o c\u00f4ng ty n\u00e0y t\u00ean l\u00e0 Garage. Garage l\u00e0 m\u1ed9t s\u00e0n th\u01b0\u01a1ng m\u1ea1i xe c\u1ee9u h\u1ecfa v\u00e0 thi\u1ebft b\u1ecb c\u1ee9u h\u1ecfa.  <\/p>\n\n<p>Tr\u01b0\u1edbc \u0111\u00e2y \u1edf M\u1ef9, c\u00e1c s\u1edf c\u1ee9u h\u1ecfa \u0111\u01b0\u1ee3c t\u00e0i tr\u1ee3 t\u1ea1i \u0111\u1ecba ph\u01b0\u01a1ng v\u00e0 b\u1ea1n c\u00f3 nh\u1eefng khu d\u00e2n c\u01b0 gi\u00e0u c\u00f3 v\u1edbi r\u1ea5t nhi\u1ec1u kho\u1ea3n quy\u00ean g\u00f3p, n\u01a1i h\u1ecd mua nh\u1eefng thi\u1ebft b\u1ecb m\u1edbi nh\u1ea5t, r\u1ed3i b\u1ea1n c\u00f3 nh\u1eefng khu d\u00e2n c\u01b0 kh\u00e1 ngh\u00e8o n\u01a1i h\u1ecd c\u00f3 nh\u1eefng thi\u1ebft b\u1ecb th\u1ef1c s\u1ef1 t\u1ed3i t\u00e0n. V\u00e0 tr\u01b0\u1edbc \u0111\u00e2y m\u1ecdi ng\u01b0\u1eddi ch\u1ec9 b\u00e1n xe c\u1ee9u h\u1ecfa tr\u00ean nh\u1eefng n\u01a1i nh\u01b0 Facebook Marketplace. <\/p>\n\n<p>Xe c\u1ee9u h\u1ecfa c\u1ee7a h\u1ecd c\u00f3 gi\u00e1 trung b\u00ecnh kho\u1ea3ng 30 ng\u00e0n \u0111\u00f4 la. V\u00e0 nh\u1eefng g\u00ec nh\u00e0 s\u00e1ng l\u1eadp tuy\u1ec7t v\u1eddi n\u00e0y nh\u1eadn ra l\u00e0: \u0111\u01b0\u1ee3c r\u1ed3i, \u0111\u1ec3 khai ph\u00e1 s\u00e0n th\u01b0\u01a1ng m\u1ea1i n\u00e0y, t\u00f4i th\u1ef1c s\u1ef1 c\u1ea7n ph\u1ea3i giao h\u00e0ng, t\u00f4i c\u1ea7n t\u00edch h\u1ee3p v\u1eadn chuy\u1ec3n, \u0111\u1ea3m b\u1ea3o giao h\u00e0ng, v\u00e2n v\u00e2n. V\u00ec v\u1eady h\u1ecd \u0111\u01b0a xe c\u1ee9u h\u1ecfa l\u00ean m\u1ed9t chi\u1ebfc xe t\u1ea3i s\u00e0n ph\u1eb3ng \u0111\u1eb7c bi\u1ec7t v\u00e0 giao n\u00f3 cho ng\u01b0\u1eddi mua.   <\/p>\n\n<p>V\u00e0 h\u1ecd \u0111\u00e3 t\u1ea1o ra m\u1ed9t s\u00e0n th\u01b0\u01a1ng m\u1ea1i B2B cho xe c\u1ee9u h\u1ecfa v\u1edbi gi\u00e1 tr\u1ecb \u0111\u01a1n h\u00e0ng trung b\u00ecnh l\u00e0 30 ng\u00e0n \u0111\u00f4 la, v\u00e0 trung b\u00ecnh m\u1ed7i chi\u1ebfc xe c\u1ee9u h\u1ecfa \u0111\u01b0\u1ee3c v\u1eadn chuy\u1ec3n g\u1ea7n 2.000 d\u1eb7m. Ch\u00ednh b\u1eb1ng c\u00e1ch t\u00edch h\u1ee3p l\u1edbp d\u1ecbch v\u1ee5 m\u00e0 h\u1ecd \u0111\u00e3 c\u00f3 th\u1ec3 khai ph\u00e1 \u0111\u01b0\u1ee3c s\u00e0n th\u01b0\u01a1ng m\u1ea1i n\u00e0y. Nh\u1eefng th\u1ee9 hay ho kh\u00e1c nh\u01b0 Pickle. Pickle l\u00e0 m\u1ed9t s\u00e0n th\u01b0\u01a1ng m\u1ea1i cho thu\u00ea v\u00e1y ngang h\u00e0ng (P2P) kh\u00e1 cao c\u1ea5p.    <\/p>\n\n<p>Tr\u01b0\u1edbc \u0111\u00e2y b\u1ea1n c\u00f3 Rent the Runway, nh\u01b0ng Rent the Runway t\u1ef1 s\u1edf h\u1eefu kho h\u00e0ng c\u1ee7a m\u00ecnh. M\u1ecdi ng\u01b0\u1eddi \u0111\u00e3 th\u1eed \u00fd t\u01b0\u1edfng n\u00e0y nhi\u1ec1u l\u1ea7n tr\u01b0\u1edbc \u0111\u00e2y v\u00e0 n\u00f3 ch\u01b0a bao gi\u1edd th\u00e0nh c\u00f4ng. N\u00f3 kh\u00f4ng th\u00e0nh c\u00f4ng v\u00ec kh\u00f4ng c\u00f3 c\u01a1 s\u1edf h\u1ea1 t\u1ea7ng h\u1eadu c\u1ea7n th\u01b0\u01a1ng m\u1ea1i ng\u01b0\u1ee3c (reverse commerce logistics) \u0111\u1ee7 r\u1ebb, v\u00e0 m\u1ecdi ng\u01b0\u1eddi kh\u00f4ng tin t\u01b0\u1edfng l\u1eabn nhau.  <\/p>\n\n<p>Nh\u01b0ng gi\u1edd \u0111\u00e2y \u0111\u00e3 c\u00f3 \u0111\u1ee7 s\u1ef1 thay \u0111\u1ed5i trong h\u00e0nh vi, m\u1ecdi ng\u01b0\u1eddi s\u1eb5n l\u00f2ng \u0111\u1ec3 ng\u01b0\u1eddi kh\u00e1c ch\u1edf m\u00ecnh nh\u01b0 Uber ho\u1eb7c \u0111\u1ebfn nh\u00e0 ng\u01b0\u1eddi kh\u00e1c nh\u01b0 Airbnb, n\u00ean th\u1eddi \u0111i\u1ec3m \u0111\u00e3 ch\u00edn mu\u1ed3i v\u00e0 h\u1eadu c\u1ea7n ng\u01b0\u1ee3c ho\u1ea1t \u0111\u1ed9ng \u0111\u1ee7 t\u1ed1t \u0111\u1ec3 h\u1ecd t\u1ea1o ra m\u1ed9t s\u00e0n th\u01b0\u01a1ng m\u1ea1i cho thu\u00ea ngang h\u00e0ng ho\u1ea1t \u0111\u1ed9ng r\u1ea5t hi\u1ec7u qu\u1ea3, \u0111\u1eb7c bi\u1ec7t l\u00e0 \u1edf nh\u1eefng th\u00e0nh ph\u1ed1 n\u01a1i b\u1ea1n mu\u1ed1n m\u00ecnh tr\u00f4ng th\u1eadt tuy\u1ec7t v\u1eddi, v\u00e2n v\u00e2n.<\/p>\n\n<p>LA, New York, v\u00e0 r\u00f5 r\u00e0ng l\u00e0 Miami l\u00e0 nh\u1eefng n\u01a1i Pickle ho\u1ea1t \u0111\u1ed9ng t\u1ed1t v\u00e0 \u0111ang t\u0103ng tr\u01b0\u1edfng r\u1ea5t nhanh.<\/p>\n\n<p>Clutch l\u00e0 Carvana c\u1ee7a Canada. Carvana r\u1ea5t th\u00fa v\u1ecb v\u00ec h\u1ecd \u0111\u00e3 \u0111i t\u1eeb \u201ccon c\u01b0ng\u201d th\u00e0nh ng\u01b0\u1eddi h\u00f9ng t\u1eeb con s\u1ed1 kh\u00f4ng, r\u1ed3i l\u1ea1i tr\u1edf v\u1ec1 con s\u1ed1 kh\u00f4ng, r\u1ed3i l\u1ea1i th\u00e0nh ng\u01b0\u1eddi h\u00f9ng, r\u1ed3i l\u1ea1i v\u1ec1 kh\u00f4ng, v\u00e0 gi\u1edd n\u00f3 tr\u1ecb gi\u00e1 kho\u1ea3ng m\u1ed9t tr\u0103m t\u1ef7. <\/p>\n\n<p>Ch\u00fang t\u00f4i v\u1eeba \u0111\u1ea7u t\u01b0 v\u00f2ng h\u1ea1t gi\u1ed1ng v\u1eeba \u0111\u1ea7u t\u01b0 th\u01b0\u01a1ng hi\u1ec7u v\u00e0 sau \u0111\u00f3 t\u00e1i c\u1ea5p v\u1ed1n cho Carvana Canada, v\u00e0 h\u1ecd \u0111ang th\u1eafng l\u1edbn v\u1edbi doanh thu kho\u1ea3ng m\u1ed9t t\u1ef7 \u0111\u00f4 la. H\u1ecd v\u1eeba g\u1ecdi v\u1ed1n v\u00f2ng m\u1edbi v\u1edbi \u0111\u1ecbnh gi\u00e1 h\u01a1n m\u1ed9t t\u1ef7 \u0111\u00f4 la. V\u00e0 t\u00f4i th\u1ef1c s\u1ef1 th\u00edch th\u1ecb tr\u01b0\u1eddng Canada h\u01a1n th\u1ecb tr\u01b0\u1eddng M\u1ef9 v\u00ec \u1edf \u0111\u00f3 kh\u00f4ng c\u00f3 CarMax, kh\u00f4ng c\u00f3 s\u1ef1 c\u1ea1nh tranh.   <\/p>\n\n<p>V\u00ec v\u1eady h\u1ecd l\u00e0 Carvana c\u1ee7a Canada v\u1edbi th\u1ecb ph\u1ea7n d\u01b0\u1edbi 1% v\u00e0 kh\u00f4ng c\u00f3 CarMax. V\u00e0 t\u00f4i ngh\u0129 c\u00f4ng ty \u0111\u00f3 ch\u1eafc ch\u1eafn s\u1ebd th\u1eafng l\u1edbn. <\/p>\n\n<p>C\u00f4ng ty hay ho ti\u1ebfp theo l\u00e0 Manual. Manual gi\u1ed1ng nh\u01b0 Hims, s\u1ef1 k\u1ebft h\u1ee3p c\u1ee7a c\u00e1c lo\u1ea1i thu\u1ed1c tr\u1ecb r\u1ee5ng t\u00f3c, TRT (li\u1ec7u ph\u00e1p thay th\u1ebf testosterone) v\u00e0 thu\u1ed1c \u0111i\u1ec1u tr\u1ecb r\u1ed1i lo\u1ea1n c\u01b0\u01a1ng d\u01b0\u01a1ng. H\u1ecd b\u1eaft \u0111\u1ea7u \u1edf Anh v\u00e0 th\u1ef1c t\u1ebf th\u1ecb tr\u01b0\u1eddng l\u1edbn nh\u1ea5t l\u00e0 Brazil.   <\/p>\n\n<p>H\u00e3y ngh\u0129 v\u1ec1 n\u00f3 nh\u01b0 Ro ho\u1eb7c Hims cho Brazil v\u00e0 Anh. M\u1ed9t l\u1ea7n n\u1eefa, c\u00e1c nh\u00e0 s\u00e1ng l\u1eadp r\u1ea5t tuy\u1ec7t v\u1eddi. H\u1ecd \u0111ang ra m\u1eaft tr\u00ean c\u00e1c danh m\u1ee5c kh\u00e1c nhau. H\u1ecd s\u1ebd ti\u1ebfn t\u1edbi c\u00e1c lo\u1ea1i thu\u1ed1c \u1ee9c ch\u1ebf GLP-1 trong t\u01b0\u01a1ng lai, ki\u1ec3u nh\u01b0 Ozempic, m\u1ed9t c\u00f4ng ty tuy\u1ec7t v\u1eddi. C\u0169ng \u0111ang ho\u1ea1t \u0111\u1ed9ng c\u1ef1c k\u1ef3 t\u1ed1t. T\u1ea5t c\u1ea3 nh\u1eefng c\u00f4ng ty n\u00e0y kh\u00f4ng ph\u1ea3i l\u00e0 AI d\u01b0\u1edbi b\u1ea5t k\u1ef3 h\u00ecnh th\u1ee9c n\u00e0o, ngo\u1ea1i tr\u1eeb vi\u1ec7c t\u1ea5t c\u1ea3 h\u1ecd \u0111\u1ec1u s\u1eed d\u1ee5ng AI.      <\/p>\n\n<p>V\u00e0 \u0111\u00f3 ch\u00ednh l\u00e0 \u0111i\u1ec3m m\u00e0 t\u00f4i mu\u1ed1n nh\u1ea5n m\u1ea1nh: h\u00e3y s\u1eed d\u1ee5ng AI \u0111\u1ec3 l\u00e0m vi\u1ec7c hi\u1ec7u qu\u1ea3 h\u01a1n, t\u0103ng doanh thu, m\u1edf r\u1ed9ng ra n\u01b0\u1edbc ngo\u00e0i, v\u00e2n v\u00e2n. Ngo\u00e0i c\u00f4ng ty m\u00e0 t\u00f4i \u0111\u00e3 gi\u00fap x\u00e2y d\u1ef1ng, ch\u00fang t\u00f4i \u0111ang m\u00e3 h\u00f3a (tokenizing) c\u00e1c t\u00e0i s\u1ea3n t\u00e0i ch\u00ednh, v\u00e0 nhi\u1ec1u trong s\u1ed1 \u0111\u00f3 l\u00e0 t\u00e0i s\u1ea3n t\u00e0i ch\u00ednh c\u1ee7a M\u1ef9. V\u00ec v\u1eady, ch\u00fang t\u00f4i \u0111ang mang c\u00e1c h\u00ecnh th\u1ee9c ti\u1ebft ki\u1ec7m ki\u1ec3u M\u1ef9 \u0111\u1ebfn v\u1edbi ph\u1ea7n c\u00f2n l\u1ea1i c\u1ee7a th\u1ebf gi\u1edbi, \u0111\u00fang kh\u00f4ng?  <\/p>\n\n<p>N\u1ebfu b\u1ea1n \u1edf Argentina, Venezuela hay Ch\u00e2u Phi, b\u1ea1n th\u1ef1c s\u1ef1 kh\u00f4ng c\u00f3 quy\u1ec1n ti\u1ebfp c\u1eadn c\u00e1c s\u1ea3n ph\u1ea9m t\u00e0i ch\u00ednh c\u1ee7a M\u1ef9. B\u1ea1n kh\u00f4ng th\u1ec3 m\u1edf t\u00e0i kho\u1ea3n tr\u00ean Charles Schwab v\u00e0 th\u01b0\u1eddng xuy\u00ean ph\u1ea3i \u0111\u1ed1i m\u1eb7t v\u1edbi nh\u1eefng r\u1ee7i ro t\u00f9y ti\u1ec7n nh\u01b0 b\u1ecb t\u1ecbch thu t\u00e0i s\u1ea3n. B\u1ea1n ph\u1ea3i ch\u1ecbu l\u1ea1m ph\u00e1t cao, v\u00ec v\u1eady hi\u1ec7n t\u1ea1i ch\u00fang t\u00f4i \u0111ang cung c\u1ea5p cho b\u1ea1n m\u1ed9t n\u1ec1n t\u1ea3ng d\u1ef1a tr\u00ean \u0111\u1ed3ng \u0111\u00f4 la M\u1ef9, v\u00e0 sau n\u00e0y s\u1ebd l\u00e0 c\u00e1c s\u1ea3n ph\u1ea9m \u0111\u1ea7u t\u01b0 b\u1eb1ng c\u00e1c lo\u1ea1i ti\u1ec1n t\u1ec7 kh\u00e1c. Ch\u00fang t\u00f4i \u0111ang m\u00e3 h\u00f3a c\u00e1c s\u1ea3n ph\u1ea9m \u0111\u1ea7u t\u01b0 \u0111\u1ec3 mang l\u1ea1i l\u1ee3i nhu\u1eadn v\u00e0 c\u01a1 h\u1ed9i ti\u1ebft ki\u1ec7m, \u0111\u1ea7u t\u01b0 tr\u00ean to\u00e0n th\u1ebf gi\u1edbi. Tr\u01b0\u1eddng h\u1ee3p s\u1eed d\u1ee5ng ch\u00ednh hi\u1ec7n nay th\u1ef1c t\u1ebf kh\u00f4ng h\u1eb3n l\u00e0 d\u00e0nh cho d\u00e2n \u201cDegen\u201d, m\u00e0 l\u00e0 nh\u1eefng nh\u00e0 \u0111\u1ea7u t\u01b0 s\u00e0nh s\u1ecfi \u1edf ph\u00e2n kh\u00fac ng\u00e1ch, nh\u1eefng ng\u01b0\u1eddi mu\u1ed1n c\u00f3 l\u1ee3i nhu\u1eadn t\u01b0\u01a1ng \u0111\u1ed1i cao v\u1edbi r\u1ee7i ro th\u1ea5p v\u00e0 c\u00f3 th\u1ec3 t\u00e1i \u0111\u1ea7u t\u01b0 v\u00f2ng l\u1eb7p.    <\/p>\n\n<p>Nh\u01b0ng v\u1ec1 l\u00e2u d\u00e0i, \u00fd t\u01b0\u1edfng l\u00e0 d\u00e2n ch\u1ee7 h\u00f3a quy\u1ec1n ti\u1ebfp c\u1eadn \u0111\u1ea7u t\u01b0 v\u00e0 ti\u1ebft ki\u1ec7m \u1edf c\u1ea5p \u0111\u1ed9 to\u00e0n c\u1ea7u. M\u1ed9t c\u00f4ng ty th\u00fa v\u1ecb kh\u00e1c m\u00e0 ch\u00fang t\u00f4i \u0111\u1ea7u t\u01b0 l\u00e0 Boom Supersonic. Ch\u00fang t\u00f4i \u0111\u00e3 th\u1ea5y Boom t\u1ea1i YC trong nh\u1eefng ng\u00e0y \u0111\u1ea7u. Sau \u0111\u00f3, c\u00f3 nhi\u1ec1u l\u00fd do khi\u1ebfn n\u00f3 kh\u00f4ng h\u1ee3p l\u00fd, \u0111\u00fang kh\u00f4ng? V\u00ed d\u1ee5 nh\u01b0 b\u1ea1n c\u1ea7n gi\u1ea5y ph\u00e9p, b\u1ea1n kh\u00f4ng \u0111\u01b0\u1ee3c ph\u00e9p t\u1ea1o ra ti\u1ebfng n\u1ed5 si\u00eau thanh tr\u00ean b\u1ea7u tr\u1eddi M\u1ef9, b\u1ea1n c\u1ea7n lu\u1eadt ph\u00e1p thay \u0111\u1ed5i, v\u00e2n v\u00e2n. V\u00ec v\u1eady, ch\u00fang t\u00f4i \u0111\u00e3 \u0111\u1ea7u t\u01b0 m\u1ed9t \u00edt khi c\u00f3 m\u1ed9t \u0111i\u1ec3m u\u1ed1n, v\u00e0 \u0111\u00f3 l\u00e0 m\u1ed9t \u0111i\u1ec3m u\u1ed1n k\u00e9p. M\u1ef9 \u0111ang thay \u0111\u1ed5i lu\u1eadt \u0111\u1ec3 cho ph\u00e9p c\u00e1c chuy\u1ebfn bay si\u00eau thanh tr\u00ean b\u1ea7u tr\u1eddi M\u1ef9, \u0111\u1ed3ng th\u1eddi h\u1ecd nh\u1eadn ra r\u1eb1ng h\u1ecd c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng \u0111\u1ed9ng c\u01a1 \u0111\u1eb7c bi\u1ec7t c\u1ee7a m\u00ecnh \u0111\u1ec3 cung c\u1ea5p n\u0103ng l\u01b0\u1ee3ng cho c\u00e1c trung t\u00e2m d\u1eef li\u1ec7u v\u00e0 h\u1ecd b\u1eaft \u0111\u1ea7u nh\u1eadn \u0111\u01b0\u1ee3c c\u00e1c h\u1ee3p \u0111\u1ed3ng kh\u1ed5ng l\u1ed3 \u0111\u1ec3 cung c\u1ea5p n\u0103ng l\u01b0\u1ee3ng cho c\u00e1c trung t\u00e2m d\u1eef li\u1ec7u AI.      <\/p>\n\n<p>V\u00e0 th\u1ebf l\u00e0 ch\u00fang t\u00f4i \u0111\u1ea7u t\u01b0 v\u00e0o l\u00fac \u0111\u00f3, ngay khi doanh nghi\u1ec7p \u0111ang c\u00f3 b\u01b0\u1edbc chuy\u1ec3n m\u00ecnh. Base Power, c\u00f4ng ty \u0111ang c\u1ef1c k\u1ef3 th\u00e0nh c\u00f4ng trong vai tr\u00f2 m\u1ed9t ti\u1ec7n \u00edch m\u1edbi v\u1edbi h\u1ec7 th\u1ed1ng pin d\u1ef1 ph\u00f2ng t\u1ea1i gia, c\u00f3 l\u1ebd l\u00e0 c\u00f4ng ty \u201chot\u201d nh\u1ea5t trong l\u0129nh v\u1ef1c n\u0103ng l\u01b0\u1ee3ng. Ch\u00fang t\u00f4i c\u0169ng \u0111\u1ea7u t\u01b0 v\u00e0o m\u1ed9t Neobank \u1edf Mexico, \u0111\u01b0\u1ee3c \u0111i\u1ec1u h\u00e0nh b\u1edfi c\u00e1c c\u1ef1u s\u00e1ng l\u1eadp c\u1ee7a m\u1ed9t c\u00f4ng ty FinTech tuy\u1ec7t v\u1eddi \u1edf Nga, nh\u1eefng ng\u01b0\u1eddi r\u00f5 r\u00e0ng \u0111\u00e3 r\u1eddi Nga \u0111\u1ec3 th\u1ef1c hi\u1ec7n d\u1ef1 \u00e1n n\u00e0y v\u00e0 \u0111ang g\u1eb7t h\u00e1i th\u00e0nh c\u00f4ng vang d\u1ed9i.  <\/p>\n\n<p>V\u00e0 \u0111i\u1ec1u th\u00fa v\u1ecb v\u1edbi nh\u1eefng lo\u1ea1i c\u00f4ng ty n\u00e0y l\u00e0 cu\u1ed1i c\u00f9ng ch\u00fang s\u1ebd l\u1edbn m\u1ea1nh h\u01a1n nhi\u1ec1u so v\u1edbi nh\u1eefng g\u00ec b\u1ea1n c\u00f3 th\u1ec3 t\u01b0\u1edfng t\u01b0\u1ee3ng. Ch\u00fang s\u1ebd gi\u00e0nh chi\u1ebfn th\u1eafng trong r\u1ea5t nhi\u1ec1u m\u1ea3ng t\u00e0i ch\u00ednh kh\u00e1c nhau. H\u00e3y nh\u00ecn v\u00e0o Nubank \u1edf Brazil hay Revolut \u1edf Ch\u00e2u \u00c2u, \u0111\u00f3 l\u00e0 nh\u1eefng c\u00f4ng ty tr\u1ecb gi\u00e1 h\u01a1n 50 t\u1ef7 \u0111\u00f4 la. V\u00e0 Plata c\u00f3 c\u01a1 h\u1ed9i l\u00e0m \u0111\u01b0\u1ee3c \u0111i\u1ec1u \u0111\u00f3 cho Mexico.   <\/p>\n\n<p>Numerai, th\u1ef1c ch\u1ea5t l\u00e0 AI, n\u00f3 gi\u1ed1ng nh\u01b0 m\u1ed9t qu\u1ef9 ph\u00f2ng h\u1ed9 \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng b\u1edfi c\u1ed9ng \u0111\u1ed3ng, n\u01a1i m\u1ecdi ng\u01b0\u1eddi t\u1ea3i l\u00ean c\u00e1c m\u00f4 h\u00ecnh kh\u00e1c nhau c\u1ee7a h\u1ecd v\u00e0 sau \u0111\u00f3 qu\u1ef9 s\u1ebd tr\u1ea3 ti\u1ec1n cho nh\u1eefng ng\u01b0\u1eddi \u0111\u00f3 d\u1ef1a tr\u00ean l\u1ee3i nhu\u1eadn t\u1ea1o ra, c\u00f4ng ty n\u00e0y c\u0169ng \u0111ang ho\u1ea1t \u0111\u1ed9ng r\u1ea5t t\u1ed1t. V\u00e0 ch\u00fang t\u00f4i c\u0169ng tham gia v\u00e0o Somos, m\u1ed9t nh\u00e0 cung c\u1ea5p h\u1ea1 t\u1ea7ng c\u00e1p quang \u00edt t\u00e0i s\u1ea3n v\u1edbi chi ph\u00ed th\u1ea5p. <\/p>\n\n<p>T\u1ea1i Colombia, h\u1ecd b\u1eaft \u0111\u1ea7u \u1edf Medell\u00edn, m\u1ed9t qu\u1ed1c gia m\u00e0 nhi\u1ec1u th\u1ee9 c\u00f2n b\u1ea5t c\u1eadp, nh\u01b0ng h\u1ecd l\u1ea1i c\u00f3 chi ph\u00ed l\u1eafp \u0111\u1eb7t c\u00e1p quang th\u1ea5p nh\u1ea5t th\u1ebf gi\u1edbi, \u0111ang ho\u1ea1t \u0111\u1ed9ng c\u1ef1c k\u1ef3 hi\u1ec7u qu\u1ea3 v\u00e0 t\u0103ng tr\u01b0\u1edfng nh\u01b0 v\u0169 b\u00e3o. T\u00f4i th\u1ea5y r\u1ea5t nhi\u1ec1u \u0111i\u1ec1u th\u00fa v\u1ecb \u0111ang di\u1ec5n ra, nh\u01b0 vi\u1ec7c ch\u00fang t\u00f4i l\u00e0 nh\u00e0 \u0111\u1ea7u t\u01b0 v\u00e0o Pair, c\u00f4ng ty c\u01a1 b\u1ea3n l\u00e0 gi\u00fap m\u1ecdi ng\u01b0\u1eddi t\u00ecm hi\u1ec3u xem h\u1ecd n\u00ean l\u00e0m g\u00ec v\u1edbi AI trong c\u00e1c lo\u1ea1i h\u00ecnh doanh nghi\u1ec7p kh\u00e1c nhau. <\/p>\n\n<p>V\u00e0 r\u1ed3i Fleequid, m\u1ed9t s\u00e0n th\u01b0\u01a1ng m\u1ea1i xe bu\u00fdt c\u0169 B2B \u1edf Ch\u00e2u \u00c2u. V\u00ec v\u1eady, c\u00f3 r\u1ea5t nhi\u1ec1u \u0111i\u1ec1u th\u00fa v\u1ecb \u0111ang di\u1ec5n ra b\u00ean ngo\u00e0i th\u1ebf gi\u1edbi c\u1ee7a c\u00e1c m\u00f4 h\u00ecnh n\u1ec1n t\u1ea3ng c\u01a1 b\u1ea3n v\u00e0 LLM, v\u00e0 th\u1ef1c t\u1ebf l\u00e0 t\u1ea5t c\u1ea3 nh\u1eefng \u0111\u01a1n v\u1ecb n\u00e0y \u0111\u1ec1u s\u1eed d\u1ee5ng AI \u0111\u1ec3 l\u00e0m m\u1ecdi th\u1ee9 t\u1ed1t h\u01a1n v\u00e0 th\u00fa v\u1ecb h\u01a1n. \u0110i\u1ec1u n\u00e0y cho b\u1ea1n th\u1ea5y c\u1ea3 nh\u1eefng g\u00ec qu\u00e1 tr\u00ecnh th\u1ecb tr\u01b0\u1eddng h\u00f3a c\u00f3 th\u1ec3 l\u00e0m trong th\u1eddi \u0111\u1ea1i AI, c\u0169ng nh\u01b0 nh\u1eefng \u0111i\u1ec1u th\u00fa v\u1ecb \u0111ang di\u1ec5n ra b\u00ean ngo\u00e0i c\u00e1c m\u00f4 h\u00ecnh LLM c\u1ed1t l\u00f5i m\u00e0 m\u1ecdi ng\u01b0\u1eddi \u0111ang b\u00e0n t\u00e1n.  <\/p>\n\n<p>T\u00f4i s\u1ebd t\u1ea1m d\u1eebng \u1edf \u0111\u00e2y m\u1ed9t ch\u00fat. \u0110\u1ec3 xem c\u00f3 ai c\u00f2n c\u00e2u h\u1ecfi cu\u1ed1i c\u00f9ng n\u00e0o kh\u00f4ng, n\u1ebfu kh\u00f4ng t\u00f4i s\u1ebd k\u1ebft th\u00fac bu\u1ed5i ph\u00e1t tr\u1ef1c ti\u1ebfp n\u00e0y. Bu\u1ed5i ti\u1ebfp theo, m\u00e0 t\u00f4i \u0111ang \u0111\u1ecbnh th\u1ef1c hi\u1ec7n v\u00e0o tu\u1ea7n t\u1edbi, s\u1ebd l\u00e0 m\u1ed9t phi\u00ean H\u1ecfi \u0111\u00e1p (Ask Me Anything). C\u00f3 l\u1ebd l\u00e0 v\u00e0o tr\u01b0a th\u1ee9 N\u0103m t\u1edbi, n\u01a1i ch\u00fang ta s\u1ebd th\u1ea3o lu\u1eadn v\u1ec1 h\u1ea7u h\u1ebft nh\u1eefng g\u00ec c\u00e1c b\u1ea1n \u0111\u00e3 \u0111\u1eb7t c\u00e2u h\u1ecfi li\u00ean quan \u0111\u1ebfn nh\u1eefng bi\u1ebfn \u0111\u1ed9ng tr\u00ean th\u1ebf gi\u1edbi n\u00f3i chung.    <\/p>\n\n<p>V\u1eady n\u00ean, t\u00f4i xin k\u1ebft th\u00fac bu\u1ed5i ph\u00e1t tr\u1ef1c ti\u1ebfp t\u1ea1i \u0111\u00e2y. C\u1ea3m \u01a1n c\u00e1c b\u1ea1n \u0111\u00e3 tham gia tu\u1ea7n n\u00e0y, v\u00e0 h\u1eb9n g\u1eb7p l\u1ea1i c\u00e1c b\u1ea1n v\u00e0o tu\u1ea7n t\u1edbi. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Trong v\u00e0i tu\u1ea7n qua, ng\u00e0y c\u00e0ng c\u00f3 nhi\u1ec1u \u00fd ki\u1ebfn cho r\u1eb1ng AI c\u00f3 th\u1ec3 l\u00e0m m\u1ea5t \u1ed5n \u0111\u1ecbnh n\u1ec1n kinh t\u1ebf v\u00e0 ph\u00e1 v\u1ee1 to\u00e0n b\u1ed9 c\u00e1c m\u00f4 h\u00ecnh kinh doanh. Tu\u1ea7n tr\u01b0\u1edbc, t\u00f4i \u0111\u00e3 c\u00f4ng b\u1ed1 quan \u0111i\u1ec3m c\u1ee7a m\u00ecnh r\u1eb1ng AI c\u00f3 nhi\u1ec1u kh\u1ea3 n\u0103ng l\u00e0 m\u1ed9t cu\u1ed9c c\u00e1ch m\u1ea1ng v\u1ec1 n\u0103ng su\u1ea5t h\u01a1n l\u00e0 m\u1ed9t s\u1ef1 s\u1ee5p \u0111\u1ed5 kinh t\u1ebf. Nh\u01b0ng \u0111i\u1ec1u n\u00e0y c\u00f3 \u00fd ngh\u0129a c\u1ee5 th\u1ec3 g\u00ec \u0111\u1ed1i v\u1edbi c\u00e1c s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed? Nhi\u1ec1u nh\u00e0 s\u00e1ng l\u1eadp \u0111ang \u0111\u1eb7t c\u00e2u h\u1ecfi: Trong t\u1eadp n\u00e0y, t\u00f4i s\u1ebd ph\u00e2n t\u00edch: N\u1ebfu b\u1ea1n \u0111ang x\u00e2y<\/p>\n","protected":false},"author":9,"featured_media":67277,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[257,232],"tags":[],"class_list":["post-66994","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cho-vi","category-choi-voi-ky-lan"],"acf":[],"contentUpdated":"T\u1eadp 52: C\u00e1c s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed trong k\u1ef7 nguy\u00ean AI. Categories - Ch\u1ee3, Ch\u01a1i v\u1edbi k\u1ef3 l\u00e2n. Date-Posted - 2026-03-10T13:57:10 . \n Trong v\u00e0i tu\u1ea7n qua, ng\u00e0y c\u00e0ng c\u00f3 nhi\u1ec1u \u00fd ki\u1ebfn cho r\u1eb1ng AI c\u00f3 th\u1ec3 l\u00e0m m\u1ea5t \u1ed5n \u0111\u1ecbnh n\u1ec1n kinh t\u1ebf v\u00e0 ph\u00e1 v\u1ee1 to\u00e0n b\u1ed9 c\u00e1c m\u00f4 h\u00ecnh kinh doanh. Tu\u1ea7n tr\u01b0\u1edbc, t\u00f4i \u0111\u00e3 c\u00f4ng b\u1ed1 quan \u0111i\u1ec3m c\u1ee7a m\u00ecnh r\u1eb1ng AI c\u00f3 nhi\u1ec1u kh\u1ea3 n\u0103ng l\u00e0 m\u1ed9t cu\u1ed9c c\u00e1ch m\u1ea1ng v\u1ec1 n\u0103ng su\u1ea5t h\u01a1n l\u00e0 m\u1ed9t s\u1ef1 s\u1ee5p \u0111\u1ed5 kinh t\u1ebf. \n Nh\u01b0ng \u0111i\u1ec1u n\u00e0y c\u00f3 \u00fd ngh\u0129a c\u1ee5 th\u1ec3 g\u00ec \u0111\u1ed1i v\u1edbi c\u00e1c s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed?\n Nhi\u1ec1u nh\u00e0 s\u00e1ng l\u1eadp \u0111ang \u0111\u1eb7t c\u00e2u h\u1ecfi:\n Li\u1ec7u c\u00e1c m\u00f4 h\u00ecnh ng\u00f4n ng\u1eef l\u1edbn (LLM) c\u00f3 chi\u1ebfm l\u0129nh kh\u00e2u kh\u00e1m ph\u00e1 s\u1ea3n ph\u1ea9m kh\u00f4ng?\n Li\u1ec7u AI c\u00f3 l\u00e0m gi\u1ea3m t\u1ef7 l\u1ec7 chi\u1ebft kh\u1ea5u (take rates) kh\u00f4ng?\n Li\u1ec7u l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp c\u00f3 r\u1eddi xa c\u00e1c n\u1ec1n t\u1ea3ng kh\u00f4ng?\n Kh\u1ea3 n\u0103ng ph\u00f2ng th\u1ee7 c\u1ee7a c\u00e1c s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed trong m\u1ed9t th\u1ebf gi\u1edbi \u01b0u ti\u00ean AI l\u00e0 nh\u01b0 th\u1ebf n\u00e0o?\n Trong t\u1eadp n\u00e0y, t\u00f4i s\u1ebd ph\u00e2n t\u00edch:\n T\u1ea1i sao h\u1ea7u h\u1ebft c\u00e1c n\u1ed7i s\u1ee3 h\u00e3i v\u1ec1 vi\u1ec7c AI lo\u1ea1i b\u1ecf vai tr\u00f2 trung gian c\u1ee7a c\u00e1c s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed \u0111\u1ec1u b\u1ecb th\u1ed5i ph\u1ed3ng.\n N\u01a1i n\u00e0o AI th\u1ef1c s\u1ef1 \u0111e d\u1ecda \u0111\u1ebfn bi\u00ean l\u1ee3i nhu\u1eadn c\u1ee7a s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed.\n Nh\u1eefng l\u1ee3i th\u1ebf c\u1ea5u tr\u00fac m\u00e0 c\u00e1c s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed v\u1eabn gi\u1eef \u0111\u01b0\u1ee3c.\n Nh\u1eefng c\u01a1 h\u1ed9i t\u1ee9c th\u00ec m\u00e0 AI t\u1ea1o ra cho t\u00ednh thanh kho\u1ea3n, th\u01b0\u01a1ng m\u1ea1i xuy\u00ean bi\u00ean gi\u1edbi v\u00e0 kh\u1ea3 n\u0103ng sinh l\u1eddi.\n C\u00e1c nh\u00e0 s\u00e1ng l\u1eadp n\u00ean l\u00e0m g\u00ec b\u00e2y gi\u1edd.\n N\u1ebfu b\u1ea1n \u0111ang x\u00e2y d\u1ef1ng, \u0111\u1ea7u t\u01b0 ho\u1eb7c v\u1eadn h\u00e0nh m\u1ed9t s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed, t\u1eadp n\u00e0y d\u00e0nh cho b\u1ea1n!\n \u0110\u1ec3 b\u1ea1n tham kh\u1ea3o, t\u00f4i \u0111ang bao g\u1ed3m c\u00e1c trang tr\u00ecnh b\u00e0y t\u00f4i \u0111\u00e3 s\u1eed d\u1ee5ng trong t\u1eadp n\u00e0y.\n \t\t\n \t\t\t\n \t\t\t\n \t\t\n \t\t\n N\u1ebfu mu\u1ed1n, b\u1ea1n c\u00f3 th\u1ec3 nghe t\u1eadp \u0111\u00f3 trong tr\u00ecnh ph\u00e1t podcast \u0111\u01b0\u1ee3c nh\u00fang.\n Ngo\u00e0i video YouTube v\u00e0 tr\u00ecnh ph\u00e1t podcast nh\u00fang \u1edf tr\u00ean, b\u1ea1n c\u0169ng c\u00f3 th\u1ec3 nghe podcast tr\u00ean iTunes v\u00e0 Spotify .\n B\u1ea3n ghi ch\u00e9p\n Ch\u00e0o m\u1ecdi ng\u01b0\u1eddi. T\u00f4i hy v\u1ecdng b\u1ea1n c\u00f3 m\u1ed9t tu\u1ea7n tuy\u1ec7t v\u1eddi. V\u1ec1 c\u01a1 b\u1ea3n th\u00ec v\u00e0i tu\u1ea7n qua \u0111\u00e3 c\u00f3 r\u1ea5t nhi\u1ec1u s\u1ef1 x\u00f4n xao v\u00e0 lo ng\u1ea1i r\u1eb1ng AI s\u1ebd th\u1ed1ng tr\u1ecb th\u1ebf gi\u1edbi. S\u1ebd c\u00f3 90% ng\u01b0\u1eddi th\u1ea5t nghi\u1ec7p, m\u1ed9t cu\u1ed9c \u0111\u1ea1i kh\u1ee7ng ho\u1ea3ng, hay b\u1ea5t c\u1ee9 \u0111i\u1ec1u g\u00ec t\u01b0\u01a1ng t\u1ef1, v\u00e0 t\u00f4i ho\u00e0n to\u00e0n kh\u00f4ng \u0111\u1ed3ng \u00fd v\u1edbi lu\u1eadn \u0111i\u1ec3m v\u00e0 g\u00f3c nh\u00ecn \u0111\u00f3. \n Tu\u1ea7n tr\u01b0\u1edbc, t\u00f4i \u0111\u00e3 d\u00e0nh th\u1eddi gian \u0111\u1ec3 vi\u1ebft m\u1ed9t b\u00e0i blog v\u1ec1 t\u00e1c \u0111\u1ed9ng c\u1ee7a AI v\u00e0 th\u1ef1c t\u1ebf l\u00e0 n\u00f3 c\u00f3 kh\u1ea3 n\u0103ng d\u1eabn \u0111\u1ebfn m\u1ed9t cu\u1ed9c c\u00e1ch m\u1ea1ng n\u0103ng su\u1ea5t h\u01a1n l\u00e0 s\u1ee5p \u0111\u1ed5. B\u00e2y gi\u1edd, c\u00e2u h\u1ecfi h\u1ec7 qu\u1ea3 m\u00e0 nh\u1eefng ng\u01b0\u1eddi trong ng\u00e0nh c\u00f4ng ngh\u1ec7 v\u00e0 s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed \u0111ang \u0111\u1eb7t ra l\u00e0, t\u00e1c \u0111\u1ed9ng c\u1ee7a AI \u0111\u1ed1i v\u1edbi c\u00e1c s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed l\u00e0 g\u00ec?  \n V\u00e0 v\u00ec v\u1eady, \u0111i\u1ec1u t\u00f4i t\u1eadp trung suy ngh\u0129 l\u1ea1i l\u00e0, trong m\u1ed9t th\u1ebf gi\u1edbi m\u00e0 m\u1ecdi ng\u01b0\u1eddi \u0111\u1ec1u lo l\u1eafng v\u00e0 t\u1eadp trung v\u00e0o c\u00e1c LLM, v\u00e0 th\u1ef1c t\u1ebf l\u00e0 m\u1ecdi ng\u01b0\u1eddi lo ng\u1ea1i ch\u00fang s\u1ebd thay th\u1ebf ph\u1ea7n \u0111\u1ea7u c\u1ee7a ph\u1ec5u b\u00e1n h\u00e0ng, v.v., th\u00ec t\u00e1c \u0111\u1ed9ng th\u1ef1c s\u1ef1 l\u00e0 g\u00ec? V\u00e0 t\u00f4i nh\u1eadn ra r\u1eb1ng lu\u1eadn \u0111i\u1ec3m, g\u00f3c nh\u00ecn c\u1ee7a t\u00f4i c\u0169ng nh\u01b0 nh\u1eefng g\u00ec t\u00f4i th\u1ea5y tr\u00ean th\u1ef1c t\u1ebf m\u1ed7i ng\u00e0y kh\u00e1c xa so v\u1edbi nh\u1eefng k\u1ecbch b\u1ea3n t\u1ed3i t\u1ec7 nh\u1ea5t m\u00e0 m\u1ecdi ng\u01b0\u1eddi \u0111ang h\u00ecnh dung.  \n V\u00ec v\u1eady, t\u00f4i mu\u1ed1n chia s\u1ebb v\u1ec1 t\u00e1c \u0111\u1ed9ng c\u1ee7a AI \u0111\u1ed1i v\u1edbi c\u00e1c s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed. Kh\u00f4ng \u0111\u1ec3 c\u00e1c b\u1ea1n ch\u1edd l\u00e2u n\u1eefa, h\u00e3y b\u1eaft \u0111\u1ea7u th\u00f4i. \n Ch\u00e0o m\u1eebng b\u1ea1n \u0111\u1ebfn v\u1edbi T\u1eadp 52, C\u00e1c s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed v\u00e0 K\u1ef7 nguy\u00ean AI.\n \u0110\u1ec3 t\u00f4i b\u1eaft \u0111\u1ea7u b\u1eb1ng c\u00e1ch tr\u00ecnh chi\u1ebfu b\u00e0i thuy\u1ebft tr\u00ecnh c\u1ee7a m\u00ecnh \u0111\u1ec3 b\u1ea1n c\u00f3 c\u00e1i nh\u00ecn t\u1ed5ng quan v\u1ec1 nh\u1eefng g\u00ec \u0111ang di\u1ec5n ra. \u0110\u01b0\u1ee3c r\u1ed3i. H\u00e3y b\u1eaft \u0111\u1ea7u v\u1edbi c\u1ea3m nh\u1eadn v\u1ec1 t\u00ecnh h\u00ecnh th\u1ecb tr\u01b0\u1eddng hi\u1ec7n t\u1ea1i. R\u00f5 r\u00e0ng l\u00e0 ch\u00fang ta \u0111ang \u1edf gi\u1eefa m\u1ed9t bong b\u00f3ng AI, n\u01a1i m\u1ecdi th\u1ee9 \u0111\u1ec1u l\u00e0 AI, m\u1ecdi l\u00fac m\u1ecdi n\u01a1i. N\u1ebfu b\u1ea1n l\u00f9i l\u1ea1i m\u1ed9t b\u01b0\u1edbc v\u00e0 nh\u00ecn v\u00e0o th\u1ecb tr\u01b0\u1eddng, d\u00f2ng v\u1ed1n \u0111\u1ea7u t\u01b0 m\u1ea1o hi\u1ec3m \u0111ang h\u1ed3i ph\u1ee5c.    \n V\u00e0 \u0111\u00e3 t\u0103ng l\u00ean t\u1eeb m\u1ee9c th\u1ea5p c\u1ee7a n\u0103m 2022. Kh\u00f4ng h\u1eb3n, nh\u01b0ng ch\u1ee7 y\u1ebfu l\u00e0 \u1edf M\u1ef9 v\u00e0 h\u1ea7u h\u1ebft \u0111\u1ec1u \u0111\u1ed5 v\u00e0o AI. V\u00ec v\u1eady, b\u1ea1n th\u1ea5y \u0111\u1ea5y, m\u1ecdi th\u1ee9 \u0111\u1ec1u \u0111ang t\u0103ng l\u00ean, nh\u01b0 quy m\u00f4 c\u00e1c v\u00f2ng g\u1ecdi v\u1ed1n, \u0111\u1ecbnh gi\u00e1, v.v., nh\u01b0ng \u0111\u1ec1u do AI th\u00fac \u0111\u1ea9y. N\u1ebfu b\u1ea1n nh\u00ecn v\u00e0o 9 th\u00e1ng \u0111\u1ea7u n\u0103m ngo\u00e1i, 75% s\u1ed1 ti\u1ec1n \u0111\u1ea7u t\u01b0 \u0111\u00e3 ch\u1ea3y v\u00e0o c\u00e1c startup AI.   \n Th\u1eadt l\u00e0 \u0111i\u00ean r\u1ed3. \u1ede c\u1ea5p \u0111\u1ed9 to\u00e0n c\u1ea7u, kho\u1ea3ng 50% ngu\u1ed3n v\u1ed1n l\u00e0 v\u00e0o AI v\u00e0 \u0111\u00f3 l\u00e0 m\u1ed9t s\u1ef1 gia t\u0103ng kh\u1ed5ng l\u1ed3. V\u00e0 n\u1ebfu b\u1ea1n nh\u00ecn v\u00e0o YC, t\u00f4i ngh\u0129 95% c\u00e1c startup t\u1ea1i YC n\u0103m ngo\u00e1i l\u00e0 c\u00e1c c\u00f4ng ty li\u00ean quan \u0111\u1ebfn AI. B\u00e2y gi\u1edd, \u0111i\u1ec1u th\u00fa v\u1ecb l\u00e0 h\u1ea7u h\u1ebft v\u1ed1n ch\u1ec9 \u0111\u1ed5 v\u00e0o m\u1ed9t s\u1ed1 \u00edt c\u00f4ng ty, nh\u01b0 Anthropic v\u00e0 OpenAI, nh\u01b0ng c\u0169ng c\u00f3 c\u1ea3 Cursor, Lovable, v.v.   \n \u0110\u1ed1i v\u1edbi c\u00e1c m\u00f4 h\u00ecnh l\u1edbn h\u01a1n, h\u01a1n m\u1ed9t n\u1eeda s\u1ed1 v\u1ed1n \u0111\u00e3 \u0111\u1ed5 v\u00e0o c\u00e1c v\u00f2ng g\u1ecdi v\u1ed1n tr\u00ean 500 tri\u1ec7u \u0111\u00f4 la. V\u00ec v\u1eady, AI chi\u1ebfm s\u00f3ng m\u1ecdi l\u00fac v\u1edbi c\u00e1c c\u00f4ng ty l\u1edbn nh\u1ea5t chi\u1ebfm \u0111\u01b0\u1ee3c nhi\u1ec1u gi\u00e1 tr\u1ecb nh\u1ea5t ho\u1eb7c l\u01b0\u1ee3ng v\u1ed1n l\u1edbn nh\u1ea5t. R\u00f5 r\u00e0ng l\u00e0 v\u1eeba c\u00f3 m\u1ed9t v\u00f2ng g\u1ecdi v\u1ed1n kh\u1ed5ng l\u1ed3 cho OpenAI. Hi\u1ec7n c\u0169ng \u0111ang c\u00f3 m\u1ed9t v\u00f2ng g\u1ecdi v\u1ed1n \u0111ang \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n cho Anthropic.   \n V\u00ec v\u1eady, n\u00f3 ti\u1ebfp t\u1ee5c t\u1eadp trung r\u1ea5t cao. Ch\u1ee7 y\u1ebfu l\u00e0 c\u00e1c m\u00f4 h\u00ecnh n\u1ec1n t\u1ea3ng.  \n B\u00e2y gi\u1edd, nh\u1eefng \u0111i\u1ec1u ch\u00fang ta \u0111ang th\u1ea5y t\u1eeb g\u00f3c \u0111\u1ed9 xu h\u01b0\u1edbng v\u1ec1 vi\u1ec7c m\u1ecdi ng\u01b0\u1eddi \u0111ang \u0111\u1ea7u t\u01b0 v\u00e0o c\u00e1i g\u00ec ngo\u00e0i c\u00e1c m\u00f4 h\u00ecnh n\u1ec1n t\u1ea3ng, nh\u01b0 Lovable v\u00e0 Cursor. V\u00ec v\u1eady, \u201cvibe coding\u201d \u1edf c\u1ea5p \u0111\u1ed9 chuy\u00ean bi\u1ec7t ho\u1eb7c l\u1eadp tr\u00ecnh g\u1ea7n nh\u01b0 kh\u00f4ng c\u1ea7n m\u00e3 (quasi no-code) cho c\u00e1c trang web \u0111ang tr\u1edf n\u00ean n\u1ed5i b\u1eadt.\n Vi\u1ec7c s\u1eed d\u1ee5ng AI \u0111\u1ec3 c\u1ea3i thi\u1ec7n n\u0103ng su\u1ea5t c\u1ee7a c\u00e1c ng\u00e0nh c\u00f4ng nghi\u1ec7p hi\u1ec7n c\u00f3 \u0111ang ng\u00e0y c\u00e0ng l\u1edbn m\u1ea1nh. H\u00e3y t\u01b0\u1edfng t\u01b0\u1ee3ng c\u00e1c c\u00f4ng ty AI gi\u00fap quy tr\u00ecnh l\u00e0m vi\u1ec7c trong x\u00e2y d\u1ef1ng, n\u01a1i c\u00e1c t\u1ed5ng th\u1ea7u v\u00e0 nh\u00e0 th\u1ea7u ph\u1ee5 c\u00f3 th\u1ec3 c\u00f9ng n\u1eafm b\u1eaft th\u00f4ng tin, bi\u1ebft ch\u00ednh x\u00e1c ai \u0111ang l\u00e0m g\u00ec v\u00e0 \u0111\u01a1n gi\u1ea3n h\u00f3a m\u1ecdi quy tr\u00ecnh l\u00e0m vi\u1ec7c. \n C\u00e1c t\u00e1c nh\u00e2n (agents) qu\u1ea3n l\u00fd c\u00e1c t\u00e1c nh\u00e2n kh\u00e1c v\u00e0 sau \u0111\u00f3 l\u00e0 nh\u1eefng th\u1ee9 chung chung trong tu\u00e2n th\u1ee7, s\u1ef1 tin c\u1eady, v.v. V\u00e0 xu h\u01b0\u1edbng l\u1edbn nh\u1ea5t th\u1ef1c s\u1ef1 trong v\u00e0i tu\u1ea7n, v\u00e0i th\u00e1ng qua l\u00e0 OpenClaw. OpenClaw l\u00e0 m\u1ed9t t\u00e1c nh\u00e2n m\u00e3 ngu\u1ed3n m\u1edf ch\u1ea1y c\u1ee5c b\u1ed9, n\u00f3 c\u00f3 th\u1ec3 \u1edf tr\u00ean m\u00e1y t\u00ednh c\u00e1 nh\u00e2n ho\u1eb7c tr\u00ean m\u1ed9t m\u00e1y ch\u1ee7 ri\u00eang \u1ea3o.  \n T\u00e1c nh\u00e2n n\u00e0y v\u1ec1 c\u01a1 b\u1ea3n ho\u1ea1t \u0111\u1ed9ng nh\u01b0 m\u1ed9t tr\u1ee3 l\u00fd c\u00e1 nh\u00e2n c\u1ee7a b\u1ea1n, c\u1ef1c k\u1ef3 n\u0103ng n\u1ed5 v\u00e0 c\u00f3 th\u1ec3 l\u00e0m r\u1ea5t nhi\u1ec1u vi\u1ec7c kh\u00e1c. Tuy nhi\u00ean v\u1eabn c\u00f2n kh\u00e1 kh\u00f3 \u0111\u1ec3 thi\u1ebft l\u1eadp v\u00e0 c\u1ea7n m\u1ed9t l\u01b0\u1ee3ng \u0111\u00e0o t\u1ea1o nh\u1ea5t \u0111\u1ecbnh. Ngo\u00e0i ra c\u00f2n c\u00f3 nh\u1eefng lo ng\u1ea1i c\u01a1 b\u1ea3n v\u1ec1 b\u1ea3o m\u1eadt, nh\u01b0ng nh\u00e0 s\u00e1ng l\u1eadp c\u1ee7a OpenClaw v\u1eeba \u0111\u01b0\u1ee3c OpenAI thu\u00ea.  \n V\u00e0 t\u00f4i kh\u00e1 ch\u1eafc ch\u1eafn r\u1eb1ng t\u1ea5t c\u1ea3 c\u00e1c m\u00f4 h\u00ecnh n\u1ec1n t\u1ea3ng c\u1ed1t l\u00f5i s\u1ebd c\u00f3 m\u1ed9t phi\u00ean b\u1ea3n t\u01b0\u01a1ng \u0111\u01b0\u01a1ng ki\u1ec3u OpenClaw, n\u01a1i b\u1ea1n c\u00f3 m\u1ed9t tr\u1ee3 l\u00fd t\u01b0\u01a1ng \u0111\u01b0\u01a1ng Jarvis si\u00eau th\u00f4ng minh s\u1eb5n s\u00e0ng ph\u1ee5c v\u1ee5 b\u1ea1n trong v\u00e0i tu\u1ea7n ho\u1eb7c v\u00e0i th\u00e1ng t\u1edbi.\n C\u00e1c th\u01b0\u01a1ng v\u1ee5 tho\u00e1i v\u1ed1n \u0111ang h\u1ed3i ph\u1ee5c tr\u00ean th\u1ecb tr\u01b0\u1eddng v\u00e0 r\u00f5 r\u00e0ng l\u00e0 ch\u00fang ta \u0111ang mong \u0111\u1ee3i nhi\u1ec1u th\u01b0\u01a1ng v\u1ee5 M v\u00e0 IPO h\u01a1n, \u0111\u1eb7c bi\u1ec7t l\u00e0 v\u1edbi vi\u1ec7c SpaceX c\u00f3 th\u1ec3 s\u1eafp l\u00ean s\u00e0n, r\u1ed3i OpenAI v\u00e0 nh\u1eefng c\u00f4ng ty kh\u00e1c.\n V\u00ec v\u1eady, c\u00e1c \u0111i\u1ec1u ki\u1ec7n th\u1ecb tr\u01b0\u1eddng \u0111ang c\u1ea3i thi\u1ec7n trong l\u0129nh v\u1ef1c \u0111\u1ea7u t\u01b0 m\u1ea1o hi\u1ec3m v\u00e0 tho\u00e1i v\u1ed1n n\u00f3i chung, nh\u01b0ng th\u00e0nh th\u1eadt m\u00e0 n\u00f3i th\u00ec ch\u1ec9 \u1edf m\u1ed9t ph\u00e2n kh\u00fac ph\u1ee5. \u0110\u00f3 l\u00e0 AI, \u0111i\u1ec1u n\u00e0y th\u1ef1c t\u1ebf kh\u00f4ng t\u1ed1t cho c\u00e1c c\u00f4ng ty kh\u00e1c, bao g\u1ed3m c\u1ea3 c\u00e1c s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed, v\u00ec m\u1ecdi ng\u01b0\u1eddi th\u1ea5y c\u00e1c c\u00f4ng ty AI \u0111i t\u1eeb doanh thu b\u1eb1ng 0 l\u00ean 100 tri\u1ec7u r\u1ed3i \u0111\u1ebfn 1 t\u1ef7 \u0111\u00f4 la trong th\u1eddi gian k\u1ef7 l\u1ee5c, n\u00ean startup s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed c\u1ee7a b\u1ea1n \u0111i t\u1eeb v\u00e0i tri\u1ec7u l\u00ean 10 tri\u1ec7u r\u1ed3i 30 tri\u1ec7u nghe kh\u00f4ng c\u00f2n th\u00fa v\u1ecb n\u1eefa. H\u01a1n th\u1ebf n\u1eefa, m\u1ecdi ng\u01b0\u1eddi lo l\u1eafng m\u1ed9t c\u00e1ch bu\u1ed3n c\u01b0\u1eddi r\u1eb1ng AI s\u1ebd ph\u00e1 v\u1ee1 n\u1ec1n t\u1ea3ng c\u1ee7a s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed. V\u00ec v\u1eady, vi\u1ec7c g\u1ecdi v\u1ed1n trong l\u0129nh v\u1ef1c s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed r\u1ea5t kh\u00f3 kh\u0103n. M\u1eb7c d\u00f9 ch\u00fang t\u00f4i \u0111i ng\u01b0\u1ee3c d\u00f2ng v\u00e0 r\u1ea5t ch\u1ecdn l\u1ecdc, ch\u00fang t\u00f4i \u0111\u00e3 \u0111\u1ea7u t\u01b0 v\u00e0o AI \u1ee9ng d\u1ee5ng v\u00e0 t\u00f4i s\u1ebd n\u00f3i v\u1ec1 \u00fd ngh\u0129a c\u1ee7a \u0111i\u1ec1u \u0111\u00f3 \u0111\u1ed1i v\u1edbi ch\u00fang t\u00f4i.    \n T\u00f4i th\u1ef1c s\u1ef1 mu\u1ed1n bong b\u00f3ng AI ti\u1ebfp t\u1ee5c v\u00ec t\u00f4i lo r\u1eb1ng n\u1ebfu n\u00f3 v\u1ee1, \u201c\u0111\u1ee9a tr\u1ebb s\u1ebd b\u1ecb \u0111\u1ed5 \u0111i c\u00f9ng n\u01b0\u1edbc t\u1eafm\u201d. V\u00e0 ngay c\u1ea3 nh\u1eefng ng\u01b0\u1eddi v\u1eabn gi\u1eef k\u1ef7 lu\u1eadt, nh\u1eefng c\u00f4ng ty c\u00f3 c\u00e1c ch\u1ec9 s\u1ed1 kinh t\u1ebf \u0111\u01a1n v\u1ecb (unit economics) tuy\u1ec7t v\u1eddi, \u0111ang t\u0103ng tr\u01b0\u1edfng t\u1ed1t, v\u1ed1n \u0111\u00e3 g\u1eb7p kh\u00f3 kh\u0103n khi g\u1ecdi v\u1ed1n, s\u1ebd th\u1ea5y vi\u1ec7c g\u1ecdi v\u1ed1n trong t\u01b0\u01a1ng lai c\u00f2n kh\u00f3 kh\u0103n h\u01a1n n\u1eefa. \n Nh\u01b0 t\u00f4i \u0111\u00e3 n\u00f3i, c\u00f3 r\u1ea5t nhi\u1ec1u \u0111\u1ee3t IPO s\u1eafp t\u1edbi, v\u00ec v\u1eady c\u00e1c \u0111i\u1ec1u ki\u1ec7n th\u1ecb tr\u01b0\u1eddng c\u00f3 v\u1ebb kh\u00e1 t\u00edch c\u1ef1c. Hi\u1ec7n t\u1ea1i, \u0111\u00e2y l\u00e0 m\u1ed9t bong b\u00f3ng. R\u1ea5t kh\u00f3 n\u00f3i khi n\u00e0o bong b\u00f3ng s\u1ebd k\u1ebft th\u00fac. V\u00e0 v\u00ec v\u1eady, ch\u00fang ta h\u00e3y ch\u1edd xem, t\u00f4i hy v\u1ecdng n\u00f3 s\u1ebd k\u00e9o d\u00e0i trong nhi\u1ec1u n\u0103m t\u1edbi. Ch\u1ec9 v\u00ec n\u00f3 \u0111ang \u0111\u1eb7t n\u1ec1n m\u00f3ng cho m\u1ed9t cu\u1ed9c c\u00e1ch m\u1ea1ng n\u0103ng su\u1ea5t, n\u01a1i t\u00f4i c\u00f3 th\u1ec3 h\u00ecnh dung r\u1eb1ng m\u1ecdi th\u1ee9 s\u1ebd ng\u00e0y c\u00e0ng r\u1ebb h\u01a1n, t\u1ed1t h\u01a1n, nhanh h\u01a1n, nh\u01b0 ch\u00fang \u0111\u00e3 di\u1ec5n ra trong hai th\u1ebf k\u1ef7 qua, cho ph\u00e9p ch\u00fang ta c\u00f3 ch\u1ea5t l\u01b0\u1ee3ng cu\u1ed9c s\u1ed1ng cao h\u01a1n n\u1eefa, l\u00e0m vi\u1ec7c \u00edt gi\u1edd h\u01a1n trong t\u01b0\u01a1ng lai.    \n T\u01b0\u01a1ng t\u1ef1 nh\u01b0 c\u00e1ch bong b\u00f3ng cu\u1ed1i nh\u1eefng n\u0103m 90 \u0111\u00e3 \u0111\u1eb7t n\u1ec1n m\u00f3ng v\u1edbi c\u00e1p quang, v.v., d\u1eabn \u0111\u1ebfn cu\u1ed9c c\u00e1ch m\u1ea1ng internet trong nh\u1eefng n\u0103m 2000. T\u00f4i hy v\u1ecdng bong b\u00f3ng n\u00e0y k\u00e9o d\u00e0i \u0111\u1ee7 l\u00e2u \u0111\u1ec3 ch\u00fang ta c\u00f3 quy\u1ec1n truy c\u1eadp v\u00e0o ki\u1ebfn th\u1ee9c AI \u0111\u01b0\u1ee3c tr\u1ee3 gi\u00e1 theo m\u1ed9t c\u00e1ch n\u00e0o \u0111\u00f3. \n B\u1edfi v\u00ec hi\u1ec7n t\u1ea1i, h\u1ea7u h\u1ebft c\u00e1c c\u00f4ng ty n\u00e0y \u0111\u1ec1u c\u00f3 bi\u00ean l\u1ee3i nhu\u1eadn g\u1ed9p \u00e2m, nh\u1edd \u0111\u00f3 ch\u00fang ta c\u00f3 th\u1ec3 x\u00e2y d\u1ef1ng nh\u1eefng c\u00f4ng ty tuy\u1ec7t v\u1eddi trong t\u01b0\u01a1ng lai.\n \u0110\u00fang v\u1eady, th\u1ecb tr\u01b0\u1eddng th\u1ee9 c\u1ea5p c\u0169ng \u0111\u00e3 b\u1eaft \u0111\u1ea7u kh\u1edfi s\u1eafc, th\u1ef1c t\u1ebf l\u00e0 n\u00f3 \u0111ang d\u1eabn d\u1eaft nhi\u1ec1u doanh nghi\u1ec7p th\u00fa v\u1ecb v\u00ec c\u00f3 r\u1ea5t \u00edt th\u01b0\u01a1ng v\u1ee5 tho\u00e1i v\u1ed1n ngo\u00e0i l\u0129nh v\u1ef1c AI.\n M\u1ed9t trong nh\u1eefng xu h\u01b0\u1edbng th\u00fa v\u1ecb trong t\u00e0i ch\u00ednh v\u00e0 \u0111\u1ea7u t\u01b0 m\u1ea1o hi\u1ec3m l\u00e0 nh\u1eefng ng\u01b0\u1eddi bi\u1ebft h\u1ecd \u0111ang mua c\u1ed5 ph\u1ea7n th\u1ee9 c\u1ea5p \u1edf c\u00e1c c\u00f4ng ty kh\u00e1c nhau, \u0111\u1eb7c bi\u1ec7t l\u00e0 c\u00e1c c\u00f4ng ty h\u00e0ng \u0111\u1ea7u, c\u00e1c c\u00f4ng ty \u201cshort tail\u201d nh\u01b0 Anthropic, nh\u01b0ng b\u1ea1n c\u00f3 c\u1ea3 m\u1ed9t lo\u1ea1i t\u00e0i s\u1ea3n \u0111ang \u0111\u01b0\u1ee3c t\u1ea1o ra n\u01a1i c\u00e1c LP (\u0111\u1ed1i t\u00e1c g\u00f3p v\u1ed1n) ho\u1eb7c c\u00e1c nh\u00e0 \u0111\u1ea7u t\u01b0 d\u1eabn d\u1eaft n\u00f3i r\u1eb1ng: \u201cN\u00e0y! Ch\u00fang t\u00f4i c\u00f3 c\u00e1c LP trong c\u00e1c qu\u1ef9 m\u1ea1o hi\u1ec3m n\u00e0y \u0111\u00e3 tham gia \u0111\u01b0\u1ee3c 10 n\u0103m, 12 n\u0103m m\u00e0 ch\u01b0a c\u00f3 nhi\u1ec1u th\u01b0\u01a1ng v\u1ee5 tho\u00e1i v\u1ed1n. H\u1ecd mu\u1ed1n t\u00ednh thanh kho\u1ea3n v\u00e0 v\u00ec v\u1eady h\u1ecd s\u1eb5n s\u00e0ng b\u00e1n v\u1edbi m\u1ee9c chi\u1ebft kh\u1ea5u 20, 30, 40% so v\u1edbi gi\u00e1 tr\u1ecb t\u00e0i s\u1ea3n r\u00f2ng (NAV).\u201d V\u00e0 v\u00ec v\u1eady, r\u1ea5t nhi\u1ec1u nh\u00e0 \u0111\u1ea7u t\u01b0 tr\u01b0\u1edbc \u0111\u00e2y kh\u00f4ng tham gia gi\u1edd \u0111ang mua l\u1ea1i c\u1ed5 ph\u1ea7n LP giai \u0111o\u1ea1n mu\u1ed9n trong c\u00e1c qu\u1ef9 m\u1ea1o hi\u1ec3m, \u0111\u00e2y th\u1ef1c s\u1ef1 l\u00e0 m\u1ed9t lo\u1ea1i t\u00e0i s\u1ea3n th\u00fa v\u1ecb v\u00ec t\u00f4i nghi ng\u1edd r\u1eb1ng b\u1ea1n c\u00f3 th\u1ec3 nh\u1eadn \u0111\u01b0\u1ee3c m\u1ee9c chi\u1ebft kh\u1ea5u kh\u00e1 t\u1ed1t. \n \u0110\u1ed3ng th\u1eddi, t\u00ednh thanh kho\u1ea3n s\u1eafp x\u1ea3y ra khi th\u1ecb tr\u01b0\u1eddng MA \u0111ang m\u1edf ra, th\u1ecb tr\u01b0\u1eddng IPO \u0111ang m\u1edf ra. V\u00ec v\u1eady, \u0111\u00e2y l\u00e0 m\u1ed9t lo\u1ea1i t\u00e0i s\u1ea3n th\u00fa v\u1ecb. \n B\u00e2y gi\u1edd h\u00e3y n\u00f3i v\u1ec1 t\u00e1c \u0111\u1ed9ng c\u1ee7a AI \u0111\u1ed1i v\u1edbi c\u00e1c s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed. N\u1ed7i s\u1ee3 h\u00e3i l\u1edbn \u0111\u1ea7u ti\u00ean m\u00e0 m\u1ecdi ng\u01b0\u1eddi c\u00f3 l\u00e0 AI s\u1ebd chi\u1ebfm l\u0129nh ph\u1ea7n \u0111\u1ea7u c\u1ee7a ph\u1ec5u b\u00e1n h\u00e0ng. \n M\u1ecdi ng\u01b0\u1eddi s\u1ebd truy c\u1eadp ChatGPT, Gemini ho\u1eb7c Claude v\u00e0 n\u00f3i: \u201cT\u00f4i mu\u1ed1n mua c\u00e1i n\u00e0y\u201d, v\u00e0 giao d\u1ecbch s\u1ebd di\u1ec5n ra ho\u00e0n to\u00e0n \u1edf \u0111\u00f3. V\u00e0 b\u1ea1n s\u1ebd kh\u00f4ng c\u00f2n truy c\u1eadp eBay, Amazon, DoorDash, Uber, Booking, v.v. n\u1eefa. V\u00e0 t\u00f4i nghi ng\u1edd r\u1eb1ng \u0111i\u1ec1u \u0111\u00f3, tr\u01b0\u1edbc h\u1ebft, l\u00e0 sai. Ph\u1ea7n \u0111\u1ea7u c\u1ee7a ph\u1ec5u s\u1ebd kh\u00f4ng chuy\u1ec3n sang c\u00e1c LLM.   \n V\u00e0 \u0111\u1ec3 t\u00f4i gi\u1ea3i th\u00edch cho b\u1ea1n t\u1ea1i sao, khi b\u1ea1n suy ngh\u0129 k\u1ef9 v\u1ec1 h\u00e0nh vi th\u1ef1c t\u1ebf c\u1ee7a ng\u01b0\u1eddi d\u00f9ng, nh\u01b0 t\u1ea1i sao m\u1ecdi ng\u01b0\u1eddi l\u1ea1i truy c\u1eadp c\u00e1c trang web kh\u00e1c nhau n\u00e0y v\u00e0 m\u00f4 h\u00ecnh t\u01b0 duy c\u1ee7a h\u1ecd l\u00e0 g\u00ec? Khi m\u1ecdi ng\u01b0\u1eddi truy c\u1eadp c\u00e1c s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed n\u00e0y, th\u01b0\u1eddng c\u00f3 ba c\u00e1ch ti\u1ebfp c\u1eadn v\u1ec1 c\u00e1ch th\u1ee9c, th\u1eddi \u0111i\u1ec3m v\u00e0 l\u00fd do h\u1ecd \u0111\u1ebfn \u0111\u00f3. \n N\u1ebfu b\u1ea1n truy c\u1eadp m\u1ed9t trang web nh\u01b0 Vinted, m\u1ecdi ng\u01b0\u1eddi kh\u00f4ng \u0111\u1ebfn \u0111\u00f3 khi \u0111\u00e3 bi\u1ebft m\u00ecnh mu\u1ed1n mua g\u00ec. N\u00f3 gi\u1ed1ng nh\u01b0 vi\u1ec7c \u0111i mua s\u1eafm \u0111\u1ec3 gi\u1ea3i tr\u00ed h\u01a1n. Gi\u1ed1ng nh\u01b0 vi\u1ec7c t\u00f4i \u0111i b\u1ed9 tr\u00ean \u0111\u01b0\u1eddng Broadway \u1edf SoHo v\u00e0 t\u00f4i s\u1ebd v\u00e0o c\u00e1c c\u1eeda h\u00e0ng m\u00e0 kh\u00f4ng c\u00f3 \u00fd ni\u1ec7m r\u00f5 r\u00e0ng v\u1ec1 nh\u1eefng g\u00ec m\u00ecnh \u0111ang t\u00ecm ki\u1ebfm, v\u00e0 n\u1ebfu c\u00f3 th\u1ee9 g\u00ec \u0111\u00f3 thu h\u00fat, t\u00f4i s\u1ebd mua n\u00f3.  \n V\u00e0 b\u1ea1n th\u1ea5y m\u1ee9c \u0111\u1ed9 t\u01b0\u01a1ng t\u00e1c tr\u00ean c\u00e1c trang n\u00e0y l\u00e0 kho\u1ea3ng 20 trang m\u1ed7i l\u1ea7n truy c\u1eadp. M\u1ecdi ng\u01b0\u1eddi d\u00e0nh 10, 20, 30 ph\u00fat tr\u00ean trang web m\u1ed7i l\u1ea7n h\u1ecd truy c\u1eadp v\u00e0 h\u1ecd quay l\u1ea1i nhi\u1ec1u l\u1ea7n trong th\u00e1ng. V\u00e0 b\u1edfi v\u00ec c\u00e1c LLM \u0111\u1ec1u h\u01b0\u1edbng t\u1edbi s\u1ef1 hi\u1ec7u qu\u1ea3 v\u00e0 cung c\u1ea5p cho b\u1ea1n \u0111\u00fang th\u1ee9 b\u1ea1n mu\u1ed1n, n\u00ean \u0111i\u1ec1u n\u00e0y kh\u00f4ng ph\u00f9 h\u1ee3p. Kh\u00f4ng c\u00f3 r\u1ee7i ro n\u00e0o v\u1ec1 vi\u1ec7c m\u00f4 h\u00ecnh n\u00e0y b\u1ecb ph\u00e1 v\u1ee1.    \n Trong s\u1ed1 h\u00e0ng ngh\u00ecn \u01b0u ti\u00ean h\u00e0ng \u0111\u1ea7u t\u1ea1i OpenAI, kh\u00f4ng c\u00f3 \u01b0u ti\u00ean n\u00e0o ki\u1ec3u nh\u01b0: \u201ch\u00e3y ph\u00e2n t\u00edch m\u00f4 h\u00ecnh mua s\u1eafm c\u1ee7a c\u00e1 nh\u00e2n X v\u00e0 t\u1ea1o ra m\u1ed9t lu\u1ed3ng duy\u1ec7t c\u00e1c th\u1ee9 c\u00f3 th\u1ec3 gi\u1ea3i tr\u00ed cho anh ta ch\u1ec9 \u0111\u1ec3 xem v\u1edbi t\u1ef7 l\u1ec7 mua h\u00e0ng r\u1ea5t th\u1ea5p\u201d. \u0110i\u1ec1u \u0111\u00f3 th\u1eadm ch\u00ed c\u00f2n kh\u00f4ng n\u1eb1m trong k\u1ebf ho\u1ea1ch. Nh\u1eefng trang web nh\u01b0 Vinted, t\u00f4i th\u1ea5y kh\u00f4ng c\u00f3 r\u1ee7i ro b\u1ecb ph\u00e1 v\u1ee1 v\u00ec m\u1ecdi ng\u01b0\u1eddi \u1edf \u0111\u00f3 kh\u00f4ng ph\u1ea3i \u0111\u1ec3 t\u00ecm ki\u1ebfm s\u1ef1 hi\u1ec7u qu\u1ea3.   \n H\u1ecd \u1edf \u0111\u00f3 \u0111\u1ec3 xem l\u01b0\u1edbt v\u00e0 xem c\u00f3 g\u00ec hay. V\u00ec v\u1eady, mi\u1ec5n l\u00e0 b\u1ea1n c\u00f3 m\u1ed9t danh m\u1ee5c s\u1ea3n ph\u1ea9m r\u1ea5t d\u00e0i (long tail) v\u1edbi nhi\u1ec1u m\u1eb7t h\u00e0ng kh\u00e1c nhau \u0111\u1ec3 m\u1ecdi ng\u01b0\u1eddi xem v\u00e0 th\u1ea5y h\u1ea5p d\u1eabn, t\u00f4i kh\u00f4ng th\u1ea5y ph\u1ea7n \u0111\u1ea7u ph\u1ec5u thay \u0111\u1ed5i d\u01b0\u1edbi b\u1ea5t k\u1ef3 h\u00ecnh th\u1ee9c n\u00e0o. \n M\u00f4 h\u00ecnh l\u1edbn th\u1ee9 hai m\u00e0 m\u1ecdi ng\u01b0\u1eddi mua ho\u1eb7c t\u00ecm ki\u1ebfm c\u00e1c giao d\u1ecbch tr\u00ean s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed l\u00e0 t\u00ecm ki\u1ebfm.\n N\u1ebfu b\u1ea1n bi\u1ebft ch\u00ednh x\u00e1c m\u00ecnh \u0111ang t\u00ecm ki\u1ebfm c\u00e1i g\u00ec, r\u1ea5t nhi\u1ec1u ng\u01b0\u1eddi ch\u1ec9 c\u1ea7n v\u00e0o Amazon v\u00e0 g\u00f5 th\u1ee9 h\u1ecd \u0111ang t\u00ecm, v\u00ed d\u1ee5 nh\u01b0 \u201cLG C3 65 EVO TV\u201d. B\u00f9m! M\u1ed9t k\u1ebft qu\u1ea3, h\u1ecd mua n\u00f3. V\u00e0 h\u1ecd th\u1eadm ch\u00ed th\u01b0\u1eddng kh\u00f4ng v\u00e0o c\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm, h\u1ecd v\u00e0o th\u1eb3ng Amazon ho\u1eb7c eBay.   \n B\u00e2y gi\u1edd, ngay c\u1ea3 khi b\u1ea1n kh\u00f4ng b\u1eaft \u0111\u1ea7u t\u1eeb \u0111\u00f3 m\u00e0 b\u1eaft \u0111\u1ea7u tr\u00ean m\u1ed9t LLM ho\u1eb7c tr\u00ean Google, v\u00ec c\u00e1c s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed n\u00e0y c\u00f3 th\u1ecb ph\u1ea7n cao, k\u1ebft qu\u1ea3 b\u1ea1n nh\u1eadn \u0111\u01b0\u1ee3c th\u1ef1c t\u1ebf v\u1eabn s\u1ebd \u0111\u1ebfn t\u1eeb c\u00e1c s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed n\u1ec1n t\u1ea3ng. N\u1ebfu b\u1ea1n v\u00e0o Google h\u00f4m nay v\u00e0 g\u00f5 t\u00ean m\u1ed9t s\u1ea3n ph\u1ea9m c\u1ee5 th\u1ec3, h\u1ea7u h\u1ebft c\u00e1c k\u1ebft qu\u1ea3 \u0111\u1ec1u \u0111\u1ebfn t\u1eeb eBay v\u00e0 Amazon b\u1edfi v\u00ec&#8230; \n T\u1ed5ng c\u1ed9ng, h\u1ecd chi\u1ebfm 43% th\u1ecb ph\u1ea7n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed. V\u00ec v\u1eady, ngay c\u1ea3 khi b\u1ea1n v\u00e0o m\u1ed9t LLM v\u00e0 n\u00f3i: \u201cT\u00f4i mu\u1ed1n mua LG C3 65 inch Evo m\u1edbi ho\u1eb7c c\u0169\u201d, h\u1ea7u h\u1ebft c\u00e1c k\u1ebft qu\u1ea3 c\u00f3 kh\u1ea3 n\u0103ng cao v\u1eabn \u0111\u1ebfn t\u1eeb eBay v\u00e0 Amazon. V\u00ec v\u1eady, b\u1ea5t k\u1ec3 th\u1ebf n\u00e0o, c\u00f3 th\u1ec3 c\u00f3 m\u1ed9t ch\u00fat gi\u00e1 tr\u1ecb b\u1ecb chi\u1ebfm l\u0129nh \u1edf ph\u1ea7n \u0111\u1ea7u, nh\u01b0ng n\u00f3 kh\u00f4ng kh\u00e1c g\u00ec gi\u00e1 tr\u1ecb m\u00e0 Google \u0111ang chi\u1ebfm l\u0129nh.  \n Khi m\u1ecdi ng\u01b0\u1eddi mua th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a h\u1ecd. B\u1edfi v\u00ec cu\u1ed1i c\u00f9ng, OpenAI s\u1ebd kh\u00f4ng th\u1ef1c hi\u1ec7n ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng, ho\u00e0n t\u1ea5t \u0111\u01a1n h\u00e0ng, v\u1eadn chuy\u1ec3n, thanh to\u00e1n, tr\u1ea3 h\u00e0ng, t\u00e0i tr\u1ee3, v.v. V\u00ec v\u1eady, tr\u01b0\u1edbc h\u1ebft, t\u00f4i kh\u00f4ng ngh\u0129 h\u1ea7u h\u1ebft l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp, n\u1ebfu b\u1ea1n bi\u1ebft ch\u00ednh x\u00e1c m\u00ecnh \u0111ang t\u00ecm g\u00ec, th\u00ec th\u1ef1c s\u1ef1 kh\u00f4ng c\u00f3 l\u00fd do g\u00ec b\u1ea1n ph\u1ea3i v\u00e0o m\u1ed9t LLM. B\u1ea1n c\u00f3 th\u1ec3 v\u00e0o th\u1eb3ng Amazon, eBay ho\u1eb7c m\u1ed9t trang web chuy\u00ean bi\u1ec7t n\u01a1i b\u1ea1n \u0111ang t\u00ecm ki\u1ebfm n\u00f3. B\u00f9m, xong. C\u0169ng kh\u00f4ng c\u00f3 l\u00fd do g\u00ec \u0111\u1ec3 v\u00e0o Google cho vi\u1ec7c \u0111\u00f3. Tuy nhi\u00ean, \u0111i\u1ec1u n\u00e0y cho th\u1ea5y c\u00e1c LLM n\u00f3i chung l\u00e0 m\u1ed9t m\u1ed1i \u0111e d\u1ecda sinh t\u1ed3n \u0111\u1ed1i v\u1edbi Google v\u00ec thay v\u00ec nh\u1eadn \u0111\u01b0\u1ee3c nhi\u1ec1u k\u1ebft qu\u1ea3, b\u1ea1n ch\u1ec9 nh\u1eadn \u0111\u01b0\u1ee3c m\u1ed9t k\u1ebft qu\u1ea3 t\u1ed1t h\u01a1n.      \n V\u00ec v\u1eady, n\u1ebfu t\u00f4i l\u00e0 Google, t\u00f4i s\u1ebd lo l\u1eafng. Lo l\u1eafng m\u1ed9t c\u00e1ch th\u1ef1c s\u1ef1 v\u1ec1 t\u00e1c \u0111\u1ed9ng c\u1ee7a c\u00e1c LLM, \u0111\u00f3 l\u00e0 l\u00fd do t\u1ea1i sao h\u1ecd \u0111ang d\u1ed3n l\u1ef1c v\u00e0o Gemini. Nh\u01b0ng n\u1ebfu t\u00f4i l\u00e0 eBay ch\u1eb3ng h\u1ea1n, t\u00f4i s\u1ebd kh\u00f4ng lo l\u1eafng \u0111\u1ebfn th\u1ebf v\u00ec cu\u1ed1i c\u00f9ng v\u1ea5n \u0111\u1ec1 h\u1ecd \u0111ang c\u1ed1 g\u1eafng gi\u1ea3i quy\u1ebft v\u00e0 gi\u00e1 tr\u1ecb h\u1ecd mang l\u1ea1i l\u00e0 ho\u00e0n to\u00e0n kh\u00e1c bi\u1ec7t.  \n B\u00e2y gi\u1edd, m\u00f4 h\u00ecnh h\u00e0nh vi th\u1ee9 ba c\u00f3 r\u1ee7i ro cao h\u01a1n m\u1ed9t ch\u00fat. M\u1ed9t m\u00f4 h\u00ecnh h\u00e0nh vi l\u1edbn kh\u00e1c m\u00e0 b\u1ea1n c\u00f3 khi t\u00ecm ki\u1ebfm l\u00e0 c\u00e1i \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 \u201cmua h\u00e0ng c\u00f3 c\u00e2n nh\u1eafc\u201d (considered purchase). B\u1ea1n \u0111ang t\u00ecm ki\u1ebfm, b\u1ea1n mu\u1ed1n mua m\u1ed9t th\u1ee9 g\u00ec \u0111\u00f3, nh\u01b0ng b\u1ea1n kh\u00f4ng ch\u1eafc ch\u1eafn ch\u00ednh x\u00e1c l\u00e0 c\u00e1i g\u00ec. \u0110\u00e3 c\u00f3 m\u1ed9t s\u1ed1 trang web c\u00f3 c\u00e1c c\u1ed1 v\u1ea5n l\u00e0 con ng\u01b0\u1eddi, nh\u01b0 trong l\u0129nh v\u1ef1c du l\u1ecbch, ho\u1eb7c c\u00f3 trang Curated n\u1ebfu b\u1ea1n mu\u1ed1n mua thi\u1ebft b\u1ecb tr\u01b0\u1ee3t tuy\u1ebft cao c\u1ea5p, nh\u01b0ng gi\u1edd n\u00f3 \u0111\u00e3 m\u1edf r\u1ed9ng h\u01a1n.   \n Ho\u1eb7c b\u1ea1n c\u00f3 Stitch Fix, n\u01a1i b\u1ea1n c\u00f3 m\u1ed9t c\u1ed1 v\u1ea5n th\u1eddi trang cho b\u1ea1n bi\u1ebft b\u1ea1n mu\u1ed1n g\u00ec. Nh\u01b0ng ngo\u00e0i ra, b\u1ea1n c\u00f3 th\u1ec3 h\u00ecnh dung c\u00f3 nh\u1eefng giao d\u1ecbch mua h\u00e0ng c\u1ea7n c\u00e2n nh\u1eafc k\u1ef9 n\u1ebfu b\u1ea1n mu\u1ed1n mua m\u1ed9t chi\u1ebfc \u00f4 t\u00f4 ho\u1eb7c m\u1ed9t ng\u00f4i nh\u00e0. V\u00e0 \u1edf \u0111\u00f3, b\u1ea1n c\u00f3 th\u1ec3 l\u1eadp lu\u1eadn r\u1eb1ng c\u00e1c LLM hi\u1ec3u r\u1ea5t r\u00f5 v\u1ec1 b\u1ea1n th\u1ef1c t\u1ebf s\u1ebd \u0111\u00f3ng m\u1ed9t vai tr\u00f2 kh\u00e1 s\u00e2u s\u1eafc trong vi\u1ec7c t\u01b0 v\u1ea5n cho b\u1ea1n \u0111\u00e2u l\u00e0 khu ph\u1ed1 t\u1ed1t nh\u1ea5t \u0111\u1ec3 b\u1ea1n sinh s\u1ed1ng, chi\u1ebfc xe t\u1ed1t nh\u1ea5t ph\u00f9 h\u1ee3p v\u1edbi nhu c\u1ea7u c\u1ee7a b\u1ea1n, v.v.  \n \u0110\u00f3 l\u00e0 m\u1ed9t ph\u1ea7n l\u00fd do m\u00e0 m\u1ed9t s\u1ed1 trang web nh\u01b0 Curated, t\u00f4i ngh\u0129 h\u1ecd \u0111\u00e3 b\u00e1n v\u1edbi gi\u00e1 300 tri\u1ec7u \u0111\u00f4 la, nh\u01b0ng h\u1ecd \u0111\u00e3 huy \u0111\u1ed9ng \u0111\u01b0\u1ee3c 200 tri\u1ec7u \u0111\u00f4 la, n\u00ean \u0111\u00f3 kh\u00f4ng ph\u1ea3i l\u00e0 m\u1ed9t t\u00e0i s\u1ea3n qu\u00e1 t\u1ed1t. Nh\u01b0ng ngay c\u1ea3 khi \u0111\u00f3, c\u0169ng kh\u00f4ng ho\u00e0n to\u00e0n \u0111\u1ea3m b\u1ea3o r\u1eb1ng n\u00f3 s\u1ebd chuy\u1ec3n sang c\u00e1c LLM. B\u1ea1n c\u00f3 th\u1ec3 l\u1eadp lu\u1eadn r\u1eb1ng vi\u1ec7c tri\u1ec3n khai AI m\u00e0 b\u1ea1n c\u00f3 trong trang web c\u1ee7a m\u00ecnh, nh\u01b0 \u0111\u1ec1 xu\u1ea5t c\u00f4ng th\u1ee9c n\u1ea5u \u0103n c\u1ee7a Instacart ho\u1eb7c Rufus c\u1ee7a Amazon.  \n B\u1edfi v\u00ec h\u1ecd chuy\u00ean s\u00e2u trong danh m\u1ee5c n\u00e0y. V\u00e0 b\u1ea1n c\u00f3 th\u1ec3 th\u1ea5y m\u1ed9t c\u00f4ng c\u1ee5 \u0111\u1ec1 xu\u1ea5t AI \u0111ang \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng b\u1edfi Zillow, Trulia hay Carvana. Nh\u1eefng c\u00f4ng c\u1ee5 \u0111\u00f3 c\u00f3 th\u1ec3 t\u1ed1t b\u1eb1ng, n\u1ebfu kh\u00f4ng mu\u1ed1n n\u00f3i l\u00e0 t\u1ed1t h\u01a1n nh\u1eefng c\u00f4ng c\u1ee5 trong LLM. R\u1ee7i ro b\u1ecb ph\u00e1 v\u1ee1 \u1edf \u0111\u00e2y cao h\u01a1n nhi\u1ec1u. Nh\u01b0ng m\u1ed9t l\u1ea7n n\u1eefa, c\u00e1c giao d\u1ecbch mua h\u00e0ng c\u1ea7n c\u00e2n nh\u1eafc ch\u1ec9 chi\u1ebfm m\u1ed9t t\u1ef7 l\u1ec7 nh\u1ecf trong t\u1ed5ng th\u1ec3 m\u00f4 h\u00ecnh mua s\u1eafm m\u00e0 m\u1ecdi ng\u01b0\u1eddi th\u1ef1c hi\u1ec7n tr\u00ean c\u00e1c s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed.    \n M\u1ed1i lo ng\u1ea1i \u0111\u1ea7u ti\u00ean, li\u1ec7u to\u00e0n b\u1ed9 ph\u1ea7n \u0111\u1ea7u ph\u1ec5u c\u00f3 chuy\u1ec3n sang c\u00e1c LLM kh\u00f4ng? T\u00f4i ngh\u0129 c\u00e2u tr\u1ea3 l\u1eddi l\u00e0 kh\u00f4ng. T\u00f4i ngh\u0129 c\u00f3 th\u1ec3 m\u1ed9t ph\u1ea7n nh\u1ecf s\u1ebd chuy\u1ec3n l\u00ean \u0111\u00f3, nh\u01b0ng ngay c\u1ea3 khi c\u00f3, t\u00f4i kh\u00f4ng ngh\u0129 n\u00f3 s\u1ebd chi\u1ebfm \u0111\u01b0\u1ee3c nhi\u1ec1u gi\u00e1 tr\u1ecb. Th\u1ee9 nh\u1ea5t, v\u00e2ng, t\u00f4i kh\u00f4ng ngh\u0129 ph\u1ea7n \u0111\u1ea7u ph\u1ec5u chuy\u1ec3n sang c\u00e1c LLM.   \n Th\u1ee9 hai, n\u1ebfu n\u00f3 chuy\u1ec3n sang c\u00e1c LLM. H\u00e3y gi\u1ea3 \u0111\u1ecbnh k\u1ecbch b\u1ea3n t\u1ed3i t\u1ec7 nh\u1ea5t. S\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed s\u1ebd b\u1ecb \u1ea3nh h\u01b0\u1edfng nh\u01b0 th\u1ebf n\u00e0o? \u1ede \u0111\u00f3, t\u00f4i ngh\u0129 c\u00f3 r\u1ea5t nhi\u1ec1u s\u1eafc th\u00e1i t\u00f9y thu\u1ed9c v\u00e0o vi\u1ec7c s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed \u0111\u00f3 l\u00e0 ai, n\u00f3 l\u00e0m g\u00ec v\u00e0 n\u00f3 th\u1ef1c s\u1ef1 mang l\u1ea1i bao nhi\u00eau gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i. Tr\u01b0\u1edbc h\u1ebft l\u00e0 s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed \u0111\u00f3 \u0111ang th\u1ef1c hi\u1ec7n bao nhi\u00eau c\u00f4ng vi\u1ec7c?     \n N\u1ebfu s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed thu\u1ea7n t\u00fay ch\u1ec9 l\u00e0 k\u1ebft n\u1ed1i ng\u01b0\u1eddi mua v\u00e0 ng\u01b0\u1eddi b\u00e1n, nh\u01b0 Angie&#8217;s List, Zillow hay Thumbtack. N\u00f3 kh\u00f4ng l\u00e0m qu\u00e1 nhi\u1ec1u vi\u1ec7c. Th\u1ef1c t\u1ebf, b\u1ea1n, ng\u01b0\u1eddi d\u00f9ng, ph\u1ea3i l\u00e0m r\u1ea5t nhi\u1ec1u vi\u1ec7c v\u00ec b\u1ea1n \u0111ang xem c\u00e1c danh s\u00e1ch, b\u1ea1n \u0111ang ch\u1ecdn nh\u1eefng c\u00e1i ph\u00f9 h\u1ee3p. Ho\u1eb7c n\u1ebfu b\u1ea1n v\u00e0o Thumbtack v\u00e0 y\u00eau c\u1ea7u m\u1ecdi ng\u01b0\u1eddi \u0111\u1ea5u th\u1ea7u cho m\u1ed9t c\u00f4ng vi\u1ec7c, sau \u0111\u00f3 b\u1ea1n c\u00f3 20 l\u01b0\u1ee3t th\u1ea7u. B\u1ea1n ph\u1ea3i ch\u1ecdn m\u1ed9t c\u00e1i. B\u1ea1n \u0111ang l\u00e0m r\u1ea5t nhi\u1ec1u vi\u1ec7c.     \n Trong tr\u01b0\u1eddng h\u1ee3p \u0111\u00f3, khi m\u1ee9c \u0111\u1ed9 c\u00f4ng vi\u1ec7c ho\u1eb7c qu\u1ea3n l\u00fd \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n tr\u00ean s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed th\u1ea5p, r\u1ee7i ro b\u1ecb ph\u00e1 v\u1ee1 s\u1ebd cao h\u01a1n. \u0110\u00f3 l\u00e0 l\u00fd do t\u1ea1i sao hoa h\u1ed3ng n\u00f3i chung c\u1ee7a c\u00e1c s\u00e0n n\u00e0y th\u1ea5p h\u01a1n m\u1ed9t ch\u00fat. Nh\u01b0ng n\u1ebfu b\u1ea1n \u0111ang qu\u1ea3n l\u00fd kho b\u00e3i, giao h\u00e0ng ch\u1eb7ng cu\u1ed1i, l\u1ea5y h\u00e0ng v\u00e0 \u0111\u00f3ng g\u00f3i.   \n T\u00e0i tr\u1ee3, thanh to\u00e1n, tr\u1ea3 h\u00e0ng, v.v. R\u1ee7i ro b\u1ecb ph\u00e1 v\u1ee1 s\u1ebd \u00edt h\u01a1n nhi\u1ec1u. V\u00ec v\u1eady, ngay c\u1ea3 khi ph\u1ea7n \u0111\u1ea7u ph\u1ec5u chuy\u1ec3n sang \u0111\u00f3, t\u00f4i kh\u00f4ng th\u1ea5y c\u00e1c c\u00f4ng ty nh\u01b0 DoorDash, Uber hay Amazon g\u1eb7p b\u1ea5t k\u1ef3 r\u1ee7i ro n\u00e0o, x\u00e9t \u0111\u1ebfn kh\u1ed1i l\u01b0\u1ee3ng c\u00f4ng vi\u1ec7c m\u00e0 h\u1ecd th\u1ef1c hi\u1ec7n. V\u00ec v\u1eady, m\u1ee9c \u0111\u1ed9 qu\u1ea3n l\u00fd \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n l\u00e0 r\u1ea5t quan tr\u1ecdng. V\u00e0 nh\u00e2n ti\u1ec7n, xu h\u01b0\u1edbng c\u1ee7a c\u00e1c s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed trong 25 n\u0103m qua l\u00e0 c\u00e1c s\u00e0n hi\u1ec7n \u0111\u1ea1i h\u01a1n, m\u1edbi h\u01a1n ng\u00e0y c\u00e0ng l\u00e0m nhi\u1ec1u vi\u1ec7c h\u01a1n. V\u00e0 th\u1ef1c t\u1ebf, b\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng AI \u0111\u1ec3 l\u00e0m nhi\u1ec1u h\u01a1n v\u00e0 l\u00e0m nh\u1eefng vi\u1ec7c m\u00e0 tr\u01b0\u1edbc \u0111\u00e2y kh\u00f4ng th\u1ec3. V\u00ec v\u1eady, s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed c\u00e0ng \u0111\u01b0\u1ee3c qu\u1ea3n l\u00fd ch\u1eb7t ch\u1ebd, th\u00ec r\u1ee7i ro b\u1ecb c\u00e1c LLM \u1edf \u0111\u1ea7u ph\u1ec5u chi\u1ebfm m\u1ea5t gi\u00e1 tr\u1ecb c\u00e0ng \u00edt n\u1ebfu l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp chuy\u1ec3n sang \u0111\u00f3. V\u00e0 nh\u01b0 t\u00f4i \u0111\u00e3 n\u00f3i, t\u00f4i kh\u00f4ng k\u1ef3 v\u1ecdng nhi\u1ec1u l\u01b0u l\u01b0\u1ee3ng s\u1ebd chuy\u1ec3n sang \u0111\u00f3.       \n Th\u1ee9 hai l\u00e0 b\u1ea1n \u0111ang l\u00e0m bao nhi\u00eau vi\u1ec7c t\u1eeb g\u00f3c \u0111\u1ed9 ngu\u1ed3n cung? T\u1ea5t nhi\u00ean, n\u1ebfu b\u1ea1n l\u00e0 Expedia v\u00e0 b\u1ea1n \u0111ang l\u00e0m v\u1ec1 du l\u1ecbch, v\u00e0 h\u1ea7u h\u1ebft c\u00e1c h\u00e3ng h\u00e0ng kh\u00f4ng\u2014c\u00f3 n\u0103m h\u00e3ng h\u00e0ng kh\u00f4ng chi\u1ebfm h\u1ea7u h\u1ebft s\u1ea3n l\u01b0\u1ee3ng v\u00e0 h\u1ecd v\u1ed1n \u0111\u00e3 kh\u00f4ng tr\u1ea3 cho b\u1ea1n hoa h\u1ed3ng cao\u2014th\u00ec r\u1ea5t d\u1ec5 b\u1ecb sao ch\u00e9p. T\u00f4i c\u00f3 th\u1ec3 h\u00ecnh dung b\u1ea1n v\u00e0o ChatGPT v\u00e0 n\u00f3i: \u201cN\u00e0y, \u0111\u1eb7t cho t\u00f4i m\u1ed9t chuy\u1ebfn bay t\u1eeb New York \u0111\u1ebfn Salt Lake City.\u201d  \n V\u00e0 n\u00f3 c\u00f3 th\u1ec3 l\u00e0m \u0111i\u1ec1u \u0111\u00f3 kh\u00e1 hi\u1ec7u qu\u1ea3 v\u00ec ch\u1ec9 c\u00f3 n\u0103m h\u00e3ng h\u00e0ng kh\u00f4ng m\u00e0 n\u00f3 c\u1ea7n xem x\u00e9t. \u1ede m\u1ee9c \u0111\u1ed9 th\u1ea5p h\u01a1n, nh\u01b0ng v\u1eabn kh\u1ea3 thi, l\u00e0 m\u1ed9t c\u00e1i g\u00ec \u0111\u00f3 nh\u01b0 booking.com cho kh\u00e1ch s\u1ea1n. C\u00f3 r\u1ea5t nhi\u1ec1u kh\u00e1ch s\u1ea1n nh\u1ecf l\u1ebb (long tail), th\u1ef1c t\u1ebf \u0111\u00f3 l\u00e0 th\u1ebf m\u1ea1nh c\u1ee7a Booking. Nh\u01b0ng c\u00e1c chu\u1ed7i l\u1edbn n\u01a1i m\u1ecdi ng\u01b0\u1eddi kh\u00e1 trung th\u00e0nh nh\u01b0 Hilton, Hyatt, chi\u1ebfm m\u1ed9t th\u1ecb ph\u1ea7n \u0111\u00e1ng k\u1ec3.   \n V\u00e0 k\u1ebft qu\u1ea3 l\u00e0, n\u1ebfu b\u1ea1n \u0111ang \u0111\u1eb7t ph\u00f2ng \u1edf nh\u1eefng n\u01a1i m\u00e0 b\u1ea1n c\u00f3 \u0111i\u1ec3m t\u00edch l\u0169y th\u00e0nh vi\u00ean, ki\u1ec3u nh\u01b0 Hyatt hay Hilton, h\u1ecd th\u1ef1c s\u1ef1 c\u00f3 th\u1ec3 sao ch\u00e9p \u0111i\u1ec1u \u0111\u00f3 m\u1ed9t c\u00e1ch h\u1ee3p l\u00fd. V\u00ec v\u1eady, b\u1ea1n th\u1ef1c s\u1ef1 c\u00f3 th\u1ec3 v\u00e0o LLM c\u1ee7a m\u00ecnh v\u00e0 n\u00f3i: \u201cN\u00e0y, \u0111\u1eb7t cho t\u00f4i m\u1ed9t chuy\u1ebfn bay \u0111\u1ebfn Salt Lake City v\u00e0 sau \u0111\u00f3 \u0111\u1eb7t cho t\u00f4i ph\u00f2ng t\u1ea1i Hyatt \u1edf Salt Lake City.\u201d  \n V\u00e0 n\u00f3 c\u00f3 th\u1ec3 l\u00e0m \u0111i\u1ec1u \u0111\u00f3 kh\u00e1 hi\u1ec7u qu\u1ea3, ho\u1eb7c \u00edt nh\u1ea5t l\u00e0 n\u00f3 s\u1ebd c\u00f3 th\u1ec3 l\u00e0m \u0111i\u1ec1u \u0111\u00f3 kh\u00e1 hi\u1ec7u qu\u1ea3, v\u00ec v\u1eady n\u00f3 kh\u00f4ng c\u1ea3m th\u1ea5y&#8230; trong tr\u01b0\u1eddng h\u1ee3p \u0111\u00f3, ngu\u1ed3n cung kh\u00f4ng qu\u00e1 \u0111\u1ed9c nh\u1ea5t. B\u00e2y gi\u1edd, n\u1ebfu b\u1ea1n l\u1ea5y m\u1ed9t v\u00ed d\u1ee5 c\u1ef1c \u0111oan kh\u00e1c \u1edf ph\u00eda ng\u01b0\u1ee3c l\u1ea1i, nh\u01b0 Airbnb ho\u1eb7c DoorDash, n\u01a1i c\u00f3&#8230; \n H\u00e0ng ngh\u00ecn, c\u00f3 l\u1ebd h\u00e0ng tr\u0103m ngh\u00ecn nh\u00e0 h\u00e0ng nh\u1ecf l\u1ebb ki\u1ec3u gia \u0111\u00ecnh v\u00e0 c\u00e1c danh s\u00e1ch c\u00e1 nh\u00e2n, n\u01a1i ngu\u1ed3n cung r\u1ea5t \u0111\u1ed9c \u0111\u00e1o, r\u1ea5t ph\u00e2n t\u00e1n, r\u1ea5t nh\u1ecf l\u1ebb. \u0110\u00e2y kh\u00f4ng ph\u1ea3i l\u00e0 c\u00f4ng vi\u1ec7c m\u00e0 c\u00e1c LLM mu\u1ed1n l\u00e0m d\u01b0\u1edbi b\u1ea5t k\u1ef3 h\u00ecnh th\u1ee9c n\u00e0o. V\u00ec v\u1eady, nh\u1eefng m\u00f4 h\u00ecnh n\u00e0y \u0111\u01b0\u1ee3c b\u1ea3o v\u1ec7 t\u1ed1t h\u01a1n nhi\u1ec1u; \u0111i\u1ec1u t\u01b0\u01a1ng t\u1ef1 c\u0169ng \u0111\u00fang v\u1edbi Amazon.  \n Nh\u00e2n ti\u1ec7n, Amazon th\u1ef1c s\u1ef1 l\u00e0 m\u1ed9t s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed. C\u00f3 h\u00e0ng ng\u00e0n h\u00e0ng ng\u00e0n nh\u00e0 cung c\u1ea5p tr\u00ean Amazon ho\u1eb7c tr\u00ean Etsy. V\u00e0 \u1edf Uber hi\u1ec7n nay, vi\u1ec7c t\u00edch h\u1ee3p ngu\u1ed3n cung, c\u00e1c t\u00e0i x\u1ebf, c\u00f3 m\u1ed9t l\u01b0\u1ee3ng t\u00e0i x\u1ebf \u0111\u00e1ng k\u1ec3. Nh\u01b0ng m\u1ed9t l\u1ea7n n\u1eefa, trong m\u1ed9t th\u1ebf gi\u1edbi xe t\u1ef1 l\u00e1i, c\u00f3 l\u1ebd \u0111i\u1ec1u \u0111\u00f3 s\u1ebd thay \u0111\u1ed5i.    \n V\u00ec v\u1eady, n\u1ebfu b\u1ea1n ngh\u0129 v\u1ec1 vi\u1ec7c b\u1ea1n s\u1ebd \u0111\u01b0\u1ee3c b\u1ea3o v\u1ec7 \u1edf \u0111\u00e2u: b\u1ea1n c\u00e0ng l\u00e0m nhi\u1ec1u vi\u1ec7c v\u00e0 b\u1ea1n c\u00e0ng c\u00f3 ngu\u1ed3n cung c\u00e1 nh\u00e2n, \u0111\u1ed9c \u0111\u00e1o, ph\u00e2n t\u00e1n, manh m\u00fan, th\u00ec b\u1ea1n c\u00e0ng \u0111\u01b0\u1ee3c b\u1ea3o v\u1ec7. V\u00e0 \u0111\u00f3 l\u00e0 l\u00fd do t\u1ea1i sao t\u00f4i ho\u00e0n to\u00e0n kh\u00f4ng lo l\u1eafng cho nh\u1eefng DoorDash, Airbnb, v.v., hay Amazon, m\u00e0 lo l\u1eafng nhi\u1ec1u h\u01a1n cho nh\u1eefng Expedia hay TripAdvisor ch\u1eb3ng h\u1ea1n.  \n Ti\u1ebfp theo, \u0111i\u1ec1u c\u1ea7n suy ngh\u0129 l\u00e0 b\u1ea1n l\u00e0m bao nhi\u00eau vi\u1ec7c so v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u00e0 n\u1ebfu giao d\u1ecbch \u0111\u00f3 ch\u1ec9 di\u1ec5n ra m\u1ed9t l\u1ea7n\u2014b\u1ea1n ch\u1ec9 mua \u00f4 t\u00f4 5 n\u0103m m\u1ed9t l\u1ea7n, mua nh\u00e0 7-8 n\u0103m m\u1ed9t l\u1ea7n\u2014th\u00ec vi\u1ec7c th\u1ef1c hi\u1ec7n m\u1ed9t giao d\u1ecbch mua h\u00e0ng c\u1ea7n c\u00e2n nh\u1eafc th\u00f4ng qua c\u00e1c LLM, t\u01b0\u01a1ng t\u00e1c v\u1edbi ch\u00fang c\u00f3 l\u1ebd r\u1ea5t h\u1ee3p l\u00fd.  \n Nh\u01b0ng n\u1ebfu b\u1ea1n \u0111ang s\u1eed d\u1ee5ng m\u1ed9t th\u1ee9 g\u00ec \u0111\u00f3 nh\u01b0 Uber m\u1ed7i ng\u00e0y, c\u00e1c LLM kh\u00f4ng mu\u1ed1n gi\u1ea3i quy\u1ebft vi\u1ec7c ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng v\u00e0 th\u1ef1c t\u1ebf l\u00e0 ng\u01b0\u1eddi d\u00f9ng \u0111\u1ec3 qu\u00ean \u0111i\u1ec7n tho\u1ea1i tr\u00ean xe ho\u1eb7c h\u1ecd b\u1ecb tr\u1ea3 nh\u1ea7m ch\u1ed7, hay v\u1edbi DoorDash, giao nh\u1ea7m \u0111\u1ed3 \u0103n v\u00e0 m\u1ecdi ng\u01b0\u1eddi \u0111\u1eb7t nh\u1eefng th\u1ee9 n\u00e0y nhi\u1ec1u l\u1ea7n trong tu\u1ea7n, v\u00e0 ch\u1eafc ch\u1eafn l\u00e0 nhi\u1ec1u l\u1ea7n trong th\u00e1ng.\n V\u00e0 v\u00ec v\u1eady, t\u1ea7n su\u1ea5t c\u00e0ng cao, gi\u00e1 tr\u1ecb \u0111\u01a1n h\u00e0ng trung b\u00ecnh c\u00e0ng th\u1ea5p, th\u00ec t\u1ea7n su\u1ea5t c\u00e0ng cao. Do \u0111\u00f3, gi\u00e1 c\u00e0ng th\u1ea5p v\u00e0 giao d\u1ecbch c\u00e0ng mang t\u00ednh t\u1ee9c th\u1eddi, c\u00e1c LLM c\u00e0ng \u00edt mu\u1ed1n gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 \u0111\u00f3. V\u00e0 \u0111\u00f3 l\u00e0 l\u00fd do t\u1ea1i sao, m\u1ed9t l\u1ea7n n\u1eefa, t\u00f4i ngh\u0129 Uber, DoorDash, Uber Eats, Amazon r\u1ea5t \u0111\u01b0\u1ee3c b\u1ea3o v\u1ec7.  \n B\u1edfi v\u00ec n\u00f3 v\u1eeba c\u00f3 t\u1ea7n su\u1ea5t cao v\u1eeba c\u00f3 gi\u00e1 t\u01b0\u01a1ng \u0111\u1ed1i th\u1ea5p. So v\u1edbi m\u1ed9t Zillow ch\u1eb3ng h\u1ea1n, hay th\u1eadm ch\u00ed l\u00e0 \u0111i m\u00e1y bay, \u0111i\u1ec1u m\u00e0 h\u1ea7u h\u1ebft m\u1ecdi ng\u01b0\u1eddi kh\u00f4ng l\u00e0m th\u01b0\u1eddng xuy\u00ean. V\u00e0 l\u1eadp lu\u1eadn \u0111\u1ea7u ti\u00ean nh\u01b0 t\u00f4i \u0111\u00e3 n\u00f3i l\u00e0 t\u00f4i kh\u00f4ng ngh\u0129 ph\u1ea7n \u0111\u1ea7u ph\u1ec5u chuy\u1ec3n sang c\u00e1c LLM, nh\u01b0ng ngay c\u1ea3 khi c\u00f3, v\u1eabn c\u00f3 m\u1ed9t nh\u00f3m c\u00e1c s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed v\u00e0 c\u00f4ng ty \u0111\u01b0\u1ee3c b\u1ea3o v\u1ec7 h\u1ee3p l\u00fd v\u00ec h\u1ecd c\u00f3 ngu\u1ed3n cung \u0111\u1ed9c \u0111\u00e1o, ph\u00e2n t\u00e1n. H\u1ecd l\u00e0m r\u1ea5t nhi\u1ec1u vi\u1ec7c, v\u00ec v\u1eady h\u1ecd l\u00e0 m\u1ed9t s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed \u0111\u01b0\u1ee3c qu\u1ea3n l\u00fd ch\u1eb7t ch\u1ebd h\u01a1n. H\u1ecd c\u00f3 t\u1ea7n su\u1ea5t cao, gi\u00e1 tr\u1ecb \u0111\u01a1n h\u00e0ng trung b\u00ecnh th\u1ea5p, \u0111i\u1ec1u n\u00e0y t\u1ea1o ra \u0111\u1ed9ng l\u1ef1c \u0111\u1ec3 m\u1ecdi ng\u01b0\u1eddi kh\u00f4ng l\u00e0m vi\u1ec7c \u0111\u00f3 th\u00f4ng qua LLM.     \n V\u00ec v\u1eady, h\u1ea7u h\u1ebft c\u00e1c c\u00f4ng ty n\u00e0y t\u00f4i kh\u00f4ng th\u1ea5y c\u00f3 r\u1ee7i ro b\u1ecb lo\u1ea1i b\u1ecf vai tr\u00f2 trung gian hay n\u00e9n bi\u00ean l\u1ee3i nhu\u1eadn. V\u1eady c\u00e1c s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed n\u00ean l\u00e0m g\u00ec? \u0110i\u1ec1u n\u00e0y kh\u00e1 kh\u00e1c so v\u1edbi c\u00e1c chi\u1ebfn thu\u1eadt m\u00e0 t\u00f4i ngh\u0129 h\u1ecd n\u00ean tri\u1ec3n khai t\u1eeb g\u00f3c \u0111\u1ed9 qu\u1ea3ng c\u00e1o m\u00e0 t\u00f4i s\u1ebd s\u1edbm \u0111\u1ec1 c\u1eadp, n\u00f3 thi\u00ean v\u1ec1: \u0111\u01b0\u1ee3c r\u1ed3i, n\u1ebfu c\u00e1c LLM kh\u00f4ng th\u1ec3 l\u00e0m nh\u1eefng vi\u1ec7c nh\u01b0 l\u1ea5y h\u00e0ng, \u0111\u00f3ng g\u00f3i, giao h\u00e0ng ch\u1eb7ng cu\u1ed1i, t\u1ed5ng h\u1ee3p ngu\u1ed3n cung nh\u1ecf l\u1ebb d\u00e0i h\u1ea1n v\u00e0 th\u1ef1c hi\u1ec7n t\u00e0i tr\u1ee3, b\u1ea3o l\u00e3nh t\u00e0i ch\u00ednh, v.v., th\u00ec h\u00e3y l\u00e0m nh\u1eefng vi\u1ec7c \u0111\u00f3.    Ph\u1ea3i?\n H\u00e3y \u0111\u1ea3m b\u1ea3o r\u1eb1ng ngu\u1ed3n cung c\u1ee7a b\u1ea1n l\u00e0 \u0111\u1ed9c nh\u1ea5t, kh\u00e1c bi\u1ec7t v\u00e0 c\u00f3 t\u00ednh \u0111\u1eb7c th\u00f9, \u0111i\u1ec1u m\u00e0 th\u00e0nh th\u1eadt m\u00e0 n\u00f3i b\u1ea1n v\u1eabn mu\u1ed1n l\u00e0m khi x\u00e2y d\u1ef1ng m\u1ed9t s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed, \u0111\u00fang kh\u00f4ng? B\u1ea1n kh\u00f4ng mu\u1ed1n ngu\u1ed3n cung t\u1eadp trung v\u00e0 kh\u00f4ng c\u00f3 s\u1ef1 kh\u00e1c bi\u1ec7t. B\u1ea1n n\u00ean x\u00e2y d\u1ef1ng AI c\u1ee7a ri\u00eang m\u00ecnh. T\u00f4i \u0111\u00e3 \u0111\u01b0a ra v\u00ed d\u1ee5 v\u1ec1 Rufus cho Amazon. V\u00ec v\u1eady, n\u1ebfu t\u00f4i l\u00e0 Carvana, t\u00f4i s\u1ebd x\u00e2y d\u1ef1ng c\u00f4ng c\u1ee5 \u0111\u1ec1 xu\u1ea5t AI c\u1ee7a ri\u00eang m\u00ecnh.    \n V\u00e0 nh\u00e2n ti\u1ec7n, v\u1ec1 l\u00e2u d\u00e0i, n\u1ebfu b\u1ea1n ngh\u0129 t\u1eeb g\u00f3c \u0111\u1ed9 UX\/UI, ng\u00e0y nay b\u1ea1n c\u00f3 m\u1ed9t \u00f4 t\u00ecm ki\u1ebfm n\u01a1i m\u1ecdi ng\u01b0\u1eddi g\u00f5 th\u1ee9 h\u1ecd \u0111ang t\u00ecm ki\u1ebfm, v\u00e0 m\u1ed9t \u00f4 t\u00ecm ki\u1ebfm ri\u00eang cho c\u00e1c c\u00e2u h\u1ecfi d\u00e0i ki\u1ec3u LLM, t\u00f4i kh\u00f4ng ch\u1eafc \u0111i\u1ec1u \u0111\u00f3 c\u00f3 h\u1ee3p l\u00fd kh\u00f4ng. T\u00f4i c\u00f3 l\u1ebd s\u1ebd ch\u1ec9 c\u00f3 m\u1ed9t \u00f4 t\u00ecm ki\u1ebfm. V\u00e0 n\u1ebfu \u0111\u00f3 l\u00e0 m\u1ed9t c\u00e2u h\u1ecfi d\u00e0i, b\u1ea1n s\u1ebd tr\u1ea3 l\u1eddi b\u1eb1ng ki\u1ec3u c\u00e2u tr\u1ea3 l\u1eddi c\u1ee7a AI.  \n V\u00e0 n\u1ebfu \u0111\u00f3 l\u00e0 m\u1ed9t c\u00e2u h\u1ecfi ng\u1eafn nh\u01b0 \u201cLG C5 65, C3 65 inch\u201d, b\u00f9m, b\u1ea1n \u0111\u01b0a ra k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm, r\u00f5 r\u00e0ng l\u00e0 t\u1eadn d\u1ee5ng th\u1ebf m\u1ea1nh c\u1ee7a b\u1ea1n, th\u01b0\u1eddng l\u00e0 b\u1ea1n c\u00f3 th\u1ecb ph\u1ea7n cao. V\u00e0 h\u00e3y suy ngh\u0129 k\u1ef9. T\u00f4i c\u00f3 l\u1ebd s\u1ebd l\u1eadp ch\u1ec9 m\u1ee5c (index) b\u1ea3n th\u00e2n trong c\u00e1c LLM \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp mi\u1ec5n ph\u00ed v\u00e0 t\u00f4i s\u1ebd n\u00f3i v\u1ec1 l\u01b0\u1ee3ng l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp mi\u1ec5n ph\u00ed \u0111\u00f3 l\u00e0 bao nhi\u00eau, nh\u01b0ng t\u00f4i s\u1ebd kh\u00f4ng \u0111\u1ec3 h\u1ecd s\u1eed d\u1ee5ng b\u1ea1n l\u00e0m d\u1eef li\u1ec7u \u0111\u00e0o t\u1ea1o.  \n C\u00f3 m\u1ed9t s\u1ef1 kh\u00e1c bi\u1ec7t nh\u1ecf \u1edf \u0111\u00e2y. L\u1eadp ch\u1ec9 m\u1ee5c, nh\u01b0ng \u0111\u1eebng \u0111\u1ec3 b\u1ecb s\u1eed d\u1ee5ng l\u00e0m d\u1eef li\u1ec7u \u0111\u00e0o t\u1ea1o. Ki\u1ec3m so\u00e1t tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng, bao g\u1ed3m hai vi\u1ec7c. A, c\u00f3 ch\u1ec9 s\u1ed1 NPS (m\u1ee9c \u0111\u1ed9 h\u00e0i l\u00f2ng) tuy\u1ec7t v\u1eddi, nh\u01b0ng B, \u0111\u1eebng qu\u00e1 l\u1ea1m d\u1ee5ng vi\u1ec7c ki\u1ebfm ti\u1ec1n, \u0111\u1eebng t\u0103ng gi\u00e1, \u0111\u00fang kh\u00f4ng? H\u00e3y c\u00f4ng b\u1eb1ng v\u1ec1 m\u1ee9c \u0111\u1ed9 b\u1ea1n \u0111ang thu ph\u00ed. V\u00e0 h\u00e3y suy ngh\u0129 r\u1eb1ng c\u00f3 l\u1ebd chi ph\u00ed thu h\u00fat kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 t\u0103ng l\u00ean ho\u1eb7c th\u1ef1c t\u1ebf s\u1ebd thay \u0111\u1ed5i v\u00e0 chuy\u1ec3n t\u1eeb SEM, c\u00f3 l\u1ebd l\u00e0 SEO, sang nh\u1eefng th\u1ee9 nh\u01b0 LLM.     \n C\u00f3 r\u1ea5t nhi\u1ec1u th\u1ee9 b\u1ea1n c\u00f3 th\u1ec3 l\u00e0m \u0111\u1ec3 b\u1ea3o v\u1ec7 ch\u00ednh m\u00ecnh. Hi\u1ec7n nay nhi\u1ec1u ng\u01b0\u1eddi lo l\u1eafng \u0111\u00e3 n\u00f3i r\u1eb1ng, \u1ed3, t\u00f4i s\u1ebd kh\u00f4ng l\u1eadp ch\u1ec9 m\u1ee5c b\u1ea3n th\u00e2n trong c\u00e1c LLM v\u00e0 eBay g\u1ea7n \u0111\u00e2y \u0111\u00e3 quy\u1ebft \u0111\u1ecbnh kh\u00f4ng l\u1eadp ch\u1ec9 m\u1ee5c b\u1ea3n th\u00e2n trong c\u00e1c LLM, trong khi Leboncoin, m\u1ed9t trang rao v\u1eb7t l\u1edbn c\u1ee7a Ph\u00e1p, th\u00ec l\u00e0m ng\u01b0\u1ee3c l\u1ea1i v\u00e0 t\u00edch h\u1ee3p ho\u00e0n to\u00e0n.  \n V\u00e0 l\u1eadp lu\u1eadn t\u00f4i \u0111\u01b0a ra l\u00e0 b\u1ea1n n\u00ean l\u1eadp ch\u1ec9 m\u1ee5c b\u1ea3n th\u00e2n. N\u00f3 kh\u00f4ng kh\u00e1c g\u00ec vi\u1ec7c l\u1eadp ch\u1ec9 m\u1ee5c b\u1ea3n th\u00e2n tr\u00ean Google. N\u1ebfu b\u1ea1n th\u1ef1c s\u1ef1 \u0111ang l\u1eadp ch\u1ec9 m\u1ee5c b\u1ea3n th\u00e2n tr\u00ean Google, kh\u00f4ng c\u00f3 l\u00fd do g\u00ec b\u1ea1n l\u1ea1i kh\u00f4ng l\u1eadp ch\u1ec9 m\u1ee5c b\u1ea3n th\u00e2n trong c\u00e1c LLM. B\u00e2y gi\u1edd, n\u1ebfu b\u1ea1n n\u00f3i v\u1edbi t\u00f4i r\u1eb1ng b\u1ea1n c\u00f3 99% th\u1ecb ph\u1ea7n trong danh m\u1ee5c c\u1ee7a m\u00ecnh, b\u1ea1n l\u00e0 ng\u01b0\u1eddi ch\u01a1i th\u1ed1ng tr\u1ecb v\u00e0 b\u1ea1n kh\u00f4ng mu\u1ed1n m\u1ecdi ng\u01b0\u1eddi b\u1eaft \u0111\u1ea7u h\u00e0nh tr\u00ecnh t\u00ecm ki\u1ebfm \u1edf b\u1ea5t k\u1ef3 n\u01a1i n\u00e0o kh\u00e1c ngo\u00e0i trang web c\u1ee7a b\u1ea1n v\u00ec b\u1ea1n ki\u1ec3m so\u00e1t tr\u1ea3i nghi\u1ec7m \u0111\u00f3.   \n T\u1ea5t nhi\u00ean, \u0111\u1eebng l\u1eadp ch\u1ec9 m\u1ee5c b\u1ea3n th\u00e2n tr\u00ean Google hay c\u00e1c LLM, nh\u01b0ng \u1edf c\u1ea5p \u0111\u1ed9 to\u00e0n c\u1ea7u, t\u1ef7 l\u1ec7 c\u00e1c startup chi\u1ebfm \u0111\u01b0\u1ee3c nhi\u1ec1u th\u1ecb ph\u1ea7n v\u00e0 quy\u1ec1n ki\u1ec3m so\u00e1t \u0111\u1ebfn m\u1ee9c h\u1ecd c\u00f3 th\u1ec3 \u0111\u1ee7 kh\u1ea3 n\u0103ng kh\u00f4ng l\u1eadp ch\u1ec9 m\u1ee5c v\u00e0 kh\u00f4ng c\u1ea7n l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp mi\u1ec5n ph\u00ed t\u1eeb Google hay LLM, t\u00f4i ngh\u0129 l\u00e0 r\u1ea5t th\u1ea5p. V\u00ec v\u1eady, \u0111\u1ed1i v\u1edbi 99% c\u00e1c s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed ngo\u00e0i kia, l\u1eddi khuy\u00ean l\u00e0 h\u00e3y l\u1eadp ch\u1ec9 m\u1ee5c b\u1ea3n th\u00e2n trong c\u00e1c LLM.   C\u1ee9 li\u1ec1u th\u1eed \u0111i.\n C\u00f3 l\u1ebd c\u1ea7n ph\u1ea3i s\u1eeda ch\u1eefa ho\u1eb7c b\u1ea3o v\u1ec7. R\u1ea5t nhi\u1ec1u ng\u01b0\u1eddi \u0111\u00e3 n\u00f3i r\u1eb1ng, \u1ed3, l\u01b0u l\u01b0\u1ee3ng t\u00ecm ki\u1ebfm \u0111ang gi\u1ea3m xu\u1ed1ng. Tr\u01b0\u1edbc h\u1ebft, \u0111i\u1ec1u \u0111\u00f3 kh\u00f4ng \u0111\u00fang. V\u1ec1 c\u01a1 b\u1ea3n n\u00f3 \u0111ang \u0111i ngang. V\u00ec v\u1eady, l\u01b0u l\u01b0\u1ee3ng SEO b\u1ea1n \u0111ang nh\u1eadn \u0111\u01b0\u1ee3c l\u00e0 \u1ed5n \u0111\u1ecbnh. V\u00e0 v\u00ec v\u1eady b\u1ea1n h\u00e3y ti\u1ebfp t\u1ee5c l\u00e0m SEO, \u0111\u1eebng l\u1edd n\u00f3 \u0111i. Nh\u01b0ng c\u0169ng \u0111\u1eebng l\u1edd \u0111i c\u00e1c LLM.      \n Hi\u1ec7n t\u1ea1i, l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp t\u1eeb AI chi\u1ebfm kho\u1ea3ng 34%, t\u1ee9c l\u00e0 b\u1eb1ng m\u1ed9t ph\u1ea7n ba quy m\u00f4. V\u00ec v\u1eady, n\u00f3 r\u1ea5t l\u1edbn v\u00e0 \u0111ang t\u0103ng tr\u01b0\u1edfng r\u1ea5t nhanh. N\u1ebfu b\u1ea1n kh\u00f4ng l\u1eadp ch\u1ec9 m\u1ee5c b\u1ea3n th\u00e2n, b\u1ea1n \u0111ang \u0111\u1ea9y t\u1ea5t c\u1ea3 l\u01b0\u1ee3ng l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp gia t\u0103ng n\u00e0y ra xa trang web c\u1ee7a m\u00ecnh. N\u00f3i c\u00e1ch kh\u00e1c, t\u00f4i ngh\u0129 eBay \u0111\u00e3 m\u1eafc sai l\u1ea7m. V\u00e0 nh\u00e2n ti\u1ec7n, th\u00f4ng th\u01b0\u1eddng, n\u00f3 c\u00f3 l\u1edbn h\u01a1n nhi\u1ec1u kh\u00f4ng?     \n N\u00f3 ch\u1ee7 y\u1ebfu l\u00e0 tr\u00ean di \u0111\u1ed9ng. V\u00e0 tin t\u1ed1t hay kh\u00f4ng, ho\u1eb7c kh\u00f4ng h\u1eb3n l\u00e0 tin t\u1ed1t cho h\u1ecd, c\u00f3 l\u1ebd h\u1ea7u h\u1ebft c\u00e1c c\u00f4ng ty \u0111\u01b0\u01a1ng nhi\u1ec7m kh\u00f4ng chuy\u1ec3n \u0111\u1ed9ng nhanh, kh\u00f4ng qu\u00e1 nh\u1ea1y b\u00e9n. Nh\u01b0ng Google th\u1ef1c t\u1ebf \u0111\u00e3 r\u1ea5t m\u1ea1nh m\u1ebd v\u00e0 h\u1ecd nh\u1eadn ra r\u1eb1ng t\u00ecm ki\u1ebfm&#8230; xin l\u1ed7i, c\u00e1c LLM v\u00e0 AI l\u00e0 m\u1ed9t m\u1ed1i \u0111e d\u1ecda sinh t\u1ed3n \u0111\u1ed1i v\u1edbi h\u1ecd.    \n V\u00e0 v\u00ec v\u1eady, h\u1ecd th\u1ef1c s\u1ef1 \u0111\u00e3 b\u1eaft \u0111\u1ea7u bao g\u1ed3m c\u00e1c \u0111o\u1ea1n tr\u00edch (snippets) v\u00e0 hi\u1ec3n th\u1ecb k\u1ebft qu\u1ea3 AI tr\u01b0\u1edbc, v\u00e0 h\u1ecd s\u1eb5n s\u00e0ng gi\u1ea3m s\u1ed1 l\u01b0\u1ee3ng ho\u1eb7c v\u1ecb tr\u00ed hi\u1ec3n th\u1ecb c\u1ee7a c\u00e1c li\u00ean k\u1ebft \u0111\u01b0\u1ee3c t\u00e0i tr\u1ee3. V\u00ec v\u1eady, Google ch\u1eafc ch\u1eafn \u0111ang ph\u00e1t tri\u1ec3n \u0111\u1ec3 \u01b0u ti\u00ean AI, do \u0111\u00f3 b\u1ea1n ch\u1eafc ch\u1eafn n\u00ean l\u1eadp ch\u1ec9 m\u1ee5c b\u1ea3n th\u00e2n \u1edf \u0111\u00f3 nh\u01b0 t\u00f4i \u0111\u00e3 n\u00f3i. \n Nh\u01b0ng cho \u0111\u1ebfn t\u1eadn ng\u00e0y nay, m\u1eb7c d\u00f9 c\u00f3 t\u1ea5t c\u1ea3 nh\u1eefng l\u1eddi b\u00e0n t\u00e1n xung quanh ki\u1ec3u nh\u01b0, \u1ed3, Claude t\u1ed1t h\u01a1n, v\u00e2n v\u00e2n. Chuy\u1ec7n v\u1ec1 Claude th\u1ef1c s\u1ef1 thi\u00ean v\u1ec1 m\u1ea3ng B2B (m\u1ed9t b\u01b0\u1edbc \u0111i quan tr\u1ecdng v\u00e0 th\u00fa v\u1ecb) h\u01a1n l\u00e0 m\u1ea3ng ti\u00eau d\u00f9ng v\u00e0o l\u00fac n\u00e0y. ChatGPT v\u1eabn n\u1eafm gi\u1eef 86% th\u1ecb ph\u1ea7n, v\u00ec v\u1eady \u0111\u00fang l\u00e0 n\u00f3 t\u1eebng chi\u1ebfm 100%, gi\u1edd l\u00e0 86%, v\u00e0 Gemini c\u00f9ng Claude \u0111ang gi\u00e0nh th\u00eam th\u1ecb ph\u1ea7n, nh\u01b0ng t\u1eeb m\u1ed9t n\u1ec1n t\u1ea3ng kh\u00e1 th\u1ea5p. T\u00f4i th\u1ea5y kh\u00f3 c\u00f3 th\u1ec3 thay \u0111\u1ed5i \u0111i\u1ec1u \u0111\u00f3 tr\u1eeb khi c\u00f3 \u0111i\u1ec1u g\u00ec \u0111\u00f3 c\u1ef1c k\u1ef3 t\u1ed3i t\u1ec7 x\u1ea3y ra t\u1ea1i OpenAI. H\u1ecd h\u1ebft kinh ph\u00ed v\u00ec b\u1ea5t k\u1ef3 l\u00fd do g\u00ec, \u0111i\u1ec1u m\u00e0 t\u00f4i kh\u00f4ng th\u1ea5y s\u1ebd x\u1ea3y ra. Ho\u1eb7c b\u1eb1ng c\u00e1ch n\u00e0o \u0111\u00f3 c\u00f3 m\u1ed9t cu\u1ed9c c\u00e1ch m\u1ea1ng th\u1ef1c s\u1ef1 trong m\u1ed9t trong c\u00e1c m\u00f4 h\u00ecnh ng\u00f4n ng\u1eef l\u1edbn (LLM) nh\u01b0ng t\u00f4i c\u0169ng kh\u00f4ng th\u1ef1c s\u1ef1 th\u1ea5y \u0111i\u1ec1u \u0111\u00f3 di\u1ec5n ra. V\u00e0 m\u1ed9t ph\u1ea7n l\u00fd do t\u00f4i th\u1ea5y th\u1ecb ph\u1ea7n r\u1ea5t kh\u00f3 thay \u0111\u1ed5i l\u00e0 v\u00ec khi b\u1ea1n c\u00f3 100% l\u1ecbch s\u1eed tr\u00f2 chuy\u1ec7n v\u1edbi m\u1ed9t LLM, h\u1ecd c\u00f3 qu\u00e1 nhi\u1ec1u ki\u1ebfn th\u1ee9c v\u1ec1 b\u1ea1n, b\u1ea1n l\u00e0 ai v\u00e0 b\u1ea1n mu\u1ed1n g\u00ec. Vi\u1ec7c thay \u0111\u1ed5i sang b\u1ea5t k\u1ef3 \u0111\u00e2u, ngay c\u1ea3 khi m\u00f4 h\u00ecnh \u0111\u00f3 t\u1ed1t h\u01a1n, c\u0169ng s\u1ebd d\u1eabn \u0111\u1ebfn k\u1ebft qu\u1ea3 k\u00e9m h\u01a1n. V\u00e0 v\u00ec v\u1eady, trong tr\u01b0\u1eddng h\u1ee3p c\u1ee7a t\u00f4i, t\u00f4i c\u00f3 qu\u00e1 nhi\u1ec1u l\u1ecbch s\u1eed v\u1edbi ChatGPT.       \n R\u1ea5t kh\u00f3 \u0111\u1ec3 t\u00f4i chuy\u1ec3n sang b\u1ea5t k\u1ef3 n\u01a1i n\u00e0o kh\u00e1c v\u00ec ch\u1ea5t l\u01b0\u1ee3ng c\u00e2u tr\u1ea3 l\u1eddi, s\u1ef1 s\u1eafc th\u00e1i, v\u00e2n v\u00e2n, l\u00e0 ho\u00e0n to\u00e0n kh\u00e1c bi\u1ec7t. Tuy nhi\u00ean, c\u00f3 nh\u1eefng th\u1ee9 b\u1ea1n s\u1eed d\u1ee5ng cho c\u00e1c m\u1ee5c \u0111\u00edch kh\u00e1c nhau, \u0111\u00fang kh\u00f4ng? Claude hi\u1ec7n t\u1ea1i l\u1eadp tr\u00ecnh t\u1ed1t h\u01a1n, v\u00ec v\u1eady n\u1ebfu l\u1eadp tr\u00ecnh, b\u1ea1n h\u00e3y d\u00f9ng k\u1ebft h\u1ee3p Claude ho\u1eb7c Cursor. T\u00f4i th\u1ef1c s\u1ef1 th\u00edch t\u00ednh n\u0103ng t\u1ea1o video Sora v\u1edbi khu\u00f4n m\u1eb7t c\u1ee7a b\u1ea1n tr\u00ean iOS t\u1eeb ChatGPT.   \n V\u00ec v\u1eady, \u0111\u1ed1i v\u1edbi video, t\u00f4i th\u1ef1c s\u1ef1 s\u1eed d\u1ee5ng ChatGPT, v\u00e0 t\u1ea5t nhi\u00ean l\u00e0 c\u1ea3 h\u00ecnh \u1ea3nh n\u1eefa. Th\u1eadt th\u00fa v\u1ecb, t\u00f4i t\u1eebng d\u00f9ng Midjourney 100%. Nh\u01b0ng ng\u00e0y c\u00e0ng nhi\u1ec1u t\u00f4i s\u1eed d\u1ee5ng GPT b\u00ean c\u1ea1nh Midjourney. Ch\u00fang ta s\u1ebd ch\u1edd xem \u0111i\u1ec1u \u0111\u00f3 di\u1ec5n ra nh\u01b0 th\u1ebf n\u00e0o. Nh\u01b0ng gi\u1ed1ng nh\u01b0 video, v\u00e0 t\u1ea5t nhi\u00ean t\u00f4i kh\u00f4ng ph\u1ea3i l\u00e0 m\u1ed9t ng\u01b0\u1eddi quay phim chuy\u00ean nghi\u1ec7p. T\u00f4i t\u1eebng ngh\u1ecbch th\u1eed Runway v\u00e0 gi\u1edd t\u00f4i \u0111\u00e3 chuy\u1ec3n h\u1eb3n sang Sora.      \n C\u0169ng th\u00fa v\u1ecb khi th\u1ea5y nh\u1eefng th\u1ee9 n\u00e0y ti\u1ebfn h\u00f3a theo th\u1eddi gian khi c\u00e1c kh\u1ea3 n\u0103ng thay \u0111\u1ed5i. Nh\u01b0ng t\u1eeb g\u00f3c \u0111\u1ed9 c\u1ed1t l\u00f5i l\u00e0 tr\u1ea3 l\u1eddi c\u00e2u h\u1ecfi, th\u1eadt kh\u00f3 t\u01b0\u1edfng t\u01b0\u1ee3ng m\u1ecdi ng\u01b0\u1eddi s\u1ebd r\u1eddi \u0111i n\u1ebfu h\u1ecd \u0111\u00e3 s\u1eed d\u1ee5ng n\u00f3 r\u1ea5t nhi\u1ec1u. Tuy nhi\u00ean, ph\u1ea3i n\u00f3i r\u1eb1ng h\u1ea7u h\u1ebft m\u1ecdi ng\u01b0\u1eddi v\u1eabn ch\u01b0a s\u1eed d\u1ee5ng n\u00f3 nhi\u1ec1u. Trong b\u00e0i \u0111\u0103ng tu\u1ea7n tr\u01b0\u1edbc c\u1ee7a t\u00f4i v\u1ec1 vi\u1ec7c s\u1eed d\u1ee5ng AI, ch\u00fang ta v\u1eabn \u0111ang \u1edf nh\u1eefng giai \u0111o\u1ea1n \u0111\u1ea7u ti\u00ean.     \n T\u00f4i ngh\u0129 80% d\u00e2n s\u1ed1 th\u1ebf gi\u1edbi ch\u01b0a t\u1eebng s\u1eed d\u1ee5ng AI d\u01b0\u1edbi b\u1ea5t k\u1ef3 h\u00ecnh th\u1ee9c n\u00e0o. V\u00e0 h\u1ea7u h\u1ebft nh\u1eefng ng\u01b0\u1eddi c\u00f2n l\u1ea1i l\u00e0 ng\u01b0\u1eddi d\u00f9ng mi\u1ec5n ph\u00ed tr\u00ean m\u1ed9t trong c\u00e1c LLM kh\u00e1c nhau, v\u1ed1n c\u00f3 \u0111\u1ea7u ra s\u1eed d\u1ee5ng ch\u1ea5t l\u01b0\u1ee3ng kh\u00e1 th\u1ea5p. V\u00ec v\u1eady, m\u1ee9c \u0111\u1ed9 s\u1eed d\u1ee5ng th\u1ea5p h\u01a1n nhi\u1ec1u so v\u1edbi m\u1ecdi ng\u01b0\u1eddi ngh\u0129. V\u1ea5n \u0111\u1ec1 l\u00e0, ch\u00fang ta trong ng\u00e0nh c\u00f4ng ngh\u1ec7, ho\u1eb7c nh\u1eefng ng\u01b0\u1eddi trong ng\u00e0nh t\u00e0i ch\u00ednh, l\u00e0 nh\u1eefng ng\u01b0\u1eddi s\u1edbm ti\u1ebfp nh\u1eadn v\u00e0 l\u00e0 nh\u1eefng si\u00eau ng\u01b0\u1eddi d\u00f9ng.   \n Nh\u01b0ng \u0111i\u1ec1u \u0111\u00f3 kh\u00f4ng \u0111\u00fang v\u1edbi s\u1ed1 \u0111\u00f4ng. Max n\u00f3i, n\u00e0y, b\u1ea1n c\u0169ng c\u00f3 th\u1ec3 kh\u00e1m ph\u00e1 b\u1ed9 nh\u1edb v\u00e0 tr\u00edch xu\u1ea5t b\u00e1o c\u00e1o d\u1eef li\u1ec7u \u0111\u1ea7y \u0111\u1ee7 t\u1eeb OpenAI. \u0110\u00fang l\u00e0 c\u00f3 th\u1ec3, nh\u01b0ng \u0111i\u1ec1u \u0111\u00f3 \u0111\u00f2i h\u1ecfi m\u1ed9t m\u1ee9c \u0111\u1ed9 am hi\u1ec3u k\u1ef9 thu\u1eadt nh\u1ea5t \u0111\u1ecbnh m\u00e0 nh\u1eefng \u201cng\u01b0\u1eddi b\u00ecnh th\u01b0\u1eddng\u201d (normies) kh\u00f4ng c\u00f3, \u0111\u00fang kh\u00f4ng? Gi\u1ed1ng nh\u01b0 vi\u1ec7c thi\u1ebft l\u1eadp OpenClaw, n\u01a1i b\u1ea1n ph\u1ea3i v\u00e0o t\u1ec7p c\u1ea5u h\u00ecnh v\u00e0 \u0111\u1ecbnh ngh\u0129a t\u1ea5t c\u1ea3 c\u00e1c t\u00ednh c\u00e1ch, c\u00e1ch ti\u1ebfp c\u1eadn v\u00e0 c\u00e1ch b\u1ea1n mu\u1ed1n n\u00f3 h\u00e0nh x\u1eed, r\u1ed3i k\u1ebft n\u1ed1i v\u1edbi backend, ki\u1ec3u nh\u01b0 v\u1eady.   \n N\u1ebfu b\u1ea1n l\u00e0 m\u1ed9t ng\u01b0\u1eddi b\u00ecnh th\u01b0\u1eddng, chuy\u1ec7n n\u00e0y s\u1ebd kh\u00f4ng x\u1ea3y ra. Kh\u00f4ng ng\u01b0\u1eddi b\u00ecnh th\u01b0\u1eddng n\u00e0o n\u00ean thi\u1ebft l\u1eadp OpenClaw c\u1ea3. T\u00f4i ngh\u0129 v\u1eady, nh\u01b0ng r\u1ed3i n\u00f3 s\u1ebd \u0111\u1ebfn th\u00f4i. V\u00e0 m\u1eb7c d\u00f9 t\u00f4i nghi ng\u1edd r\u1eb1ng nh\u1eefng ng\u01b0\u1eddi b\u1ea1n c\u1ee7a ch\u00fang ta t\u1ea1i OpenAI v\u00e0 nh\u1eefng n\u01a1i kh\u00e1c c\u00f3 th\u1ec3 kh\u00f4ng cho ph\u00e9p b\u1ea1n xu\u1ea5t to\u00e0n b\u1ed9 b\u1ed9 nh\u1edb trong t\u01b0\u01a1ng lai v\u00ec \u0111\u00f3 l\u00e0 c\u00e1ch h\u1ecd gi\u1eef ch\u00e2n ng\u01b0\u1eddi d\u00f9ng. Nh\u01b0ng c\u1ee9 ch\u1edd xem chuy\u1ec7n g\u00ec s\u1ebd x\u1ea3y ra.    \n N\u1ebfu h\u1ecd duy tr\u00ec \u0111\u01b0\u1ee3c m\u1ee9c th\u1ecb ph\u1ea7n n\u00e0y, t\u00f4i ngh\u0129 h\u1ecd s\u1ebd kh\u00f4ng l\u00e0m v\u1eady. N\u1ebfu kh\u00f4ng, c\u00f3 l\u1ebd h\u1ecd s\u1ebd l\u00e0m. \u201cChi\u1ebfc b\u00e1nh\u201d \u0111ang l\u1edbn d\u1ea7n l\u00ean nh\u01b0 quan \u0111i\u1ec3m t\u00f4i \u0111\u00e3 n\u00eau tr\u01b0\u1edbc \u0111\u00f3. T\u00ecm ki\u1ebfm th\u1ef1c s\u1ef1 v\u1eabn ch\u01b0a suy gi\u1ea3m. N\u00f3 c\u00f3 th\u1ec3 gi\u1ea3m nh\u01b0ng m\u1ee9c gi\u1ea3m nhi\u1ec1u nh\u1ea5t m\u00e0 t\u00f4i th\u1ea5y ch\u1ec9 l\u00e0 3% trong m\u1ed9t s\u1ed1 danh m\u1ee5c trang web.    \n V\u00ec v\u1eady, h\u00e3y ti\u1ebfp t\u1ee5c l\u00e0m SEO. Ti\u1ebfp t\u1ee5c l\u00e0m SEM. V\u00e0 h\u00e3y \u0111\u1ec3 c\u00e1c LLM l\u1eadp ch\u1ec9 m\u1ee5c n\u1ed9i dung c\u1ee7a b\u1ea1n. Max n\u00e0y, \u0111\u1eebng lo. To\u00e0n b\u1ed9 b\u1ea3n ghi c\u1ee7a bu\u1ed5i n\u00e0y s\u1ebd \u0111\u01b0\u1ee3c \u0111\u0103ng tr\u00ean blog c\u1ee7a t\u00f4i v\u00e0o tu\u1ea7n t\u1edbi, bao g\u1ed3m c\u1ea3 b\u1ea3n PowerPoint ho\u1eb7c b\u00e0i thuy\u1ebft tr\u00ecnh m\u00e0 t\u00f4i \u0111ang tr\u00ecnh b\u00e0y. V\u00e0 giai \u0111o\u1ea1n ti\u1ebfp theo, t\u1ea5t nhi\u00ean, \u0111i\u1ec1u quan tr\u1ecdng h\u01a1n n\u1ebfu b\u1ea1n l\u00e0 m\u1ed9t nh\u00e0 s\u00e1ng l\u1eadp s\u00e0n th\u01b0\u01a1ng m\u1ea1i (marketplace), th\u1ef1c s\u1ef1 l\u00e0 nh\u1eefng g\u00ec s\u1eafp t\u1edbi.      \n V\u00e0 nh\u1eefng g\u00ec s\u1eafp t\u1edbi l\u00e0, \u0111\u01b0\u1ee3c r\u1ed3i, n\u1ebfu b\u1ea1n kh\u00f4ng lo l\u1eafng v\u1ec1 vi\u1ec7c b\u1ecb c\u00e1c LLM l\u00e0m gi\u00e1n \u0111o\u1ea1n c\u00e1c s\u00e0n th\u01b0\u01a1ng m\u1ea1i v\u00ec ch\u00fang kh\u00f4ng n\u1eafm gi\u1eef ph\u1ea7n \u0111\u1ea7u ph\u1ec5u kh\u00e1ch h\u00e0ng. V\u00e0 ngay c\u1ea3 khi ch\u00fang n\u1eafm gi\u1eef \u0111\u1ea7u ph\u1ec5u, ch\u00fang c\u0169ng kh\u00f4ng n\u1eafm gi\u1eef \u0111\u01b0\u1ee3c nhi\u1ec1u gi\u00e1 tr\u1ecb v\u00ec cu\u1ed1i c\u00f9ng b\u1ea1n c\u00f3 ngu\u1ed3n cung \u0111\u1ed9c nh\u1ea5t. B\u1ea1n \u0111ang l\u00e0m r\u1ea5t nhi\u1ec1u vi\u1ec7c m\u00e0 h\u1ecd kh\u00f4ng s\u1eb5n l\u00f2ng l\u00e0m, v\u00e2n v\u00e2n.     \n B\u1ea1n n\u00ean l\u00e0m g\u00ec kh\u00e1c ngay h\u00f4m nay \u0111\u1ec3 thay \u0111\u1ed5i ho\u00e0n to\u00e0n doanh nghi\u1ec7p c\u1ee7a m\u00ecnh? C\u00f3 s\u00e1u \u0111i\u1ec1u th\u00fa v\u1ecb m\u00e0 t\u00f4i ngh\u0129 b\u1ea1n, v\u1edbi t\u01b0 c\u00e1ch l\u00e0 nh\u00e0 s\u00e1ng l\u1eadp s\u00e0n th\u01b0\u01a1ng m\u1ea1i, n\u00ean l\u00e0m ngay h\u00f4m nay \u0111\u1ec3 bi\u1ebfn \u0111\u1ed5i ho\u00e0n to\u00e0n doanh nghi\u1ec7p c\u1ee7a m\u00ecnh theo h\u01b0\u1edbng t\u1ed1t h\u01a1n. \n M\u1ed9t l\u00e0 th\u01b0\u01a1ng m\u1ea1i B2B xuy\u00ean bi\u00ean gi\u1edbi. Hai l\u00e0 \u0111\u01a1n gi\u1ea3n h\u00f3a vi\u1ec7c \u0111\u0103ng tin. Ba l\u00e0 n\u00e2ng cao ch\u1ea5t l\u01b0\u1ee3ng tin \u0111\u0103ng. B\u1ed1n l\u00e0 c\u1ea3i thi\u1ec7n n\u0103ng su\u1ea5t trong c\u00f4ng ty v\u00e0 c\u1ea3i thi\u1ec7n ch\u01b0\u01a1ng tr\u00ecnh ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng, v\u00e2n v\u00e2n. N\u0103m l\u00e0 c\u1ea3i thi\u1ec7n doanh thu v\u00e0 s\u00e1u l\u00e0 c\u00f3 th\u1ec3 c\u00f3 kh\u1ea3 n\u0103ng truy xu\u1ea5t ngu\u1ed3n g\u1ed1c trong n\u1ec1n kinh t\u1ebf tu\u1ea7n ho\u00e0n. \u0110\u1ec3 t\u00f4i gi\u1ea3i th\u00edch \u00fd c\u1ee7a m\u00ecnh v\u1ec1 c\u1ea3 s\u00e1u \u0111i\u1ec1u n\u00e0y. S\u1ed1 m\u1ed9t, th\u01b0\u01a1ng m\u1ea1i xuy\u00ean bi\u00ean gi\u1edbi.      \n N\u1ebfu b\u1ea1n \u1edf Ch\u00e2u \u00c2u ng\u00e0y tr\u01b0\u1edbc, nh\u01b0 th\u1eddi t\u00f4i c\u00f2n \u0111i\u1ec1u h\u00e0nh OLX, ch\u00fang t\u00f4i c\u00f3 m\u1ed9t trang web \u1edf Ba Lan, m\u1ed9t \u1edf Romania v\u00e0 m\u1ed9t \u1edf Ukraine. Th\u1ef1c t\u1ebf, nh\u1eefng trang n\u00e0y v\u1eabn l\u00e0 nh\u1eefng c\u00e1i t\u00ean d\u1eabn \u0111\u1ea7u t\u1ea1i qu\u1ed1c gia c\u1ee7a h\u1ecd. Nh\u01b0ng Ch\u00e2u \u00c2u khi \u0111\u00f3 kh\u00f4ng ph\u1ea3i l\u00e0 m\u1ed9t kh\u1ed1i th\u1ed1ng nh\u1ea5t. Ch\u00e2u \u00c2u l\u00e0 m\u1ed9t li\u00ean minh c\u1ee7a c\u00e1c qu\u1ed1c gia kh\u00e1c nhau v\u00e0 h\u1ecd \u0111\u1ec1u \u0111\u1ed9c l\u1eadp.   \n V\u00ec v\u1eady, b\u1ea1n c\u00f3 m\u1ed9t trang web c\u1ee7a Ph\u00e1p, m\u1ed9t c\u1ee7a \u0110\u1ee9c v\u00e0 m\u1ed9t c\u1ee7a Anh. Nh\u01b0ng ng\u00e0y nay v\u1edbi AI, b\u1ea1n c\u00f3 th\u1ec3 l\u00e0m m\u1ed9t v\u00e0i \u0111i\u1ec1u th\u1ef1c s\u1ef1 th\u00fa v\u1ecb. B\u1ea1n c\u00f3 th\u1ec3 t\u1ef1 \u0111\u1ed9ng d\u1ecbch c\u00e1c tin \u0111\u0103ng sao cho b\u1ea1n c\u00f3 th\u1ec3 \u1edf Ph\u00e1p nh\u01b0ng tin \u0111\u0103ng c\u00f3 th\u1ec3 \u0111\u1ebfn t\u1eeb Lithuania, Ba Lan ho\u1eb7c Romania. V\u00e0 b\u1ea1n c\u00f3 th\u1ec3 d\u1ecbch c\u00e1c cu\u1ed9c h\u1ed9i tho\u1ea1i gi\u1eefa nh\u1eefng ng\u01b0\u1eddi d\u00f9ng.    \n V\u00ec v\u1eady, b\u1ea1n c\u00f3 th\u1ec3 c\u00f3 ng\u01b0\u1eddi mua v\u00e0 ng\u01b0\u1eddi b\u00e1n t\u1eeb c\u00e1c qu\u1ed1c gia kh\u00e1c nhau n\u00f3i chuy\u1ec7n b\u1eb1ng ng\u00f4n ng\u1eef m\u1eb9 \u0111\u1ebb c\u1ee7a h\u1ecd m\u1ed9t c\u00e1ch ho\u00e0n to\u00e0n li\u1ec1n m\u1ea1ch. AI cho ph\u00e9p b\u1ea1n l\u00e0m \u0111i\u1ec1u n\u00e0y l\u1ea7n \u0111\u1ea7u ti\u00ean, v\u00e0 m\u1ed9t l\u1ea7n n\u1eefa, n\u00f3 ng\u1ee5 \u00fd r\u1eb1ng b\u1ea1n \u0111\u00e3 t\u00edch h\u1ee3p v\u1eadn chuy\u1ec3n v\u00e0 thanh to\u00e1n. Kh\u00f4ng ph\u1ea3i t\u1ea5t c\u1ea3 c\u00e1c c\u00f4ng ty \u0111\u1ec1u c\u00f3 \u0111i\u1ec1u \u0111\u00f3, nh\u01b0ng c\u00e1c c\u00f4ng ty nh\u01b0 Wallapop, Vinted ho\u1eb7c Ovoko trong m\u1ea3ng ph\u1ee5 t\u00f9ng \u00f4 t\u00f4 th\u00ec c\u00f3.  \n N\u1ebfu b\u1ea1n nh\u00ecn v\u00e0o Vinted, h\u1ecd c\u00f3 t\u1ed5ng gi\u00e1 tr\u1ecb giao d\u1ecbch (GMV) kho\u1ea3ng 10 t\u1ef7 \u0111\u00f4 la v\u00e0 t\u00f4i ngh\u0129 doanh thu thu\u1ea7n kho\u1ea3ng 1 t\u1ef7 \u0111\u00f4 la, \u0111ang t\u0103ng tr\u01b0\u1edfng \u0111i\u00ean cu\u1ed3ng v\u00e0 r\u1ea5t c\u00f3 l\u00e3i. \u0110i\u1ec3m m\u1ea1nh c\u1ee7a h\u1ecd l\u00e0 s\u1eed d\u1ee5ng t\u00ednh thanh kho\u1ea3n t\u1eeb m\u1ed9t qu\u1ed1c gia m\u00e0 h\u1ecd th\u1ed1ng tr\u1ecb, nh\u01b0 Ph\u00e1p, \u0111\u1ec3 sau \u0111\u00f3 ti\u1ebfn v\u00e0o c\u00e1c qu\u1ed1c gia m\u1edbi v\u00e0 c\u00f3 s\u1eb5n ngu\u1ed3n cung c\u0169ng nh\u01b0 s\u1ea3n ph\u1ea9m \u0111\u1ec3 b\u00e1n ngay t\u1eeb \u0111\u1ea7u.  \n Hi\u1ec7n t\u1ea1i, n\u00f3 ch\u1ec9 ho\u1ea1t \u0111\u1ed9ng v\u00ec nh\u01b0 t\u00f4i \u0111\u00e3 n\u00f3i, h\u1ecd \u0111\u00e3 t\u00edch h\u1ee3p thanh to\u00e1n v\u00e0 v\u1eadn chuy\u1ec3n r\u1ea5t hi\u1ec7u qu\u1ea3, nh\u01b0ng n\u00f3 v\u1eabn gi\u00fap \u00edch ngay c\u1ea3 khi b\u1ea1n kh\u00f4ng c\u00f3 tham v\u1ecdng qu\u00e1 l\u1edbn. R\u00f5 r\u00e0ng Vinted khao kh\u00e1t tr\u1edf th\u00e0nh m\u1ed9t c\u00f4ng ty \u0111a qu\u1ed1c gia, \u0111a danh m\u1ee5c tr\u1ecb gi\u00e1 50 t\u1ef7 \u0111\u00f4 la, th\u1eadm ch\u00ed c\u00f3 th\u1ec3 l\u00e0 100 t\u1ef7 \u0111\u00f4 la.  \n Nh\u01b0ng ngay c\u1ea3 khi b\u1ea1n ch\u1ec9 l\u00e0 ng\u01b0\u1eddi ch\u01a1i th\u1ed1ng tr\u1ecb \u1edf qu\u1ed1c gia c\u1ed1t l\u00f5i c\u1ee7a m\u00ecnh, nh\u01b0 Wallapop \u1edf T\u00e2y Ban Nha, B\u1ed3 \u0110\u00e0o Nha, ho\u1eb7c Subito \u1edf \u00dd. H\u1ecd c\u00f3 ngu\u1ed3n cung t\u1eeb T\u00e2y Ban Nha \u0111\u1ed9c \u0111\u00e1o v\u00e0 th\u00fa v\u1ecb \u0111\u1ed1i v\u1edbi ng\u01b0\u1eddi d\u00e2n \u1edf c\u00e1c qu\u1ed1c gia \u0111\u00f3. V\u00ec v\u1eady, h\u1ecd th\u1ef1c s\u1ef1 \u0111\u00e3 ra m\u1eaft t\u1ea1i \u00dd, T\u00e2y Ban Nha, B\u1ed3 \u0110\u00e0o Nha, Ph\u00e1p. V\u00e0 \u0111\u00f3 l\u00e0 ngu\u1ed3n doanh thu v\u00e0 s\u1ef1 t\u0103ng tr\u01b0\u1edfng b\u1ed5 sung.    \n Ovoko c\u0169ng l\u00e0m \u0111i\u1ec1u t\u01b0\u01a1ng t\u1ef1 trong m\u1ea3ng ph\u1ee5 t\u00f9ng \u00f4 t\u00f4. H\u1ecd t\u00ecm ngu\u1ed3n h\u00e0ng \u1edf Ba Lan v\u00e0 Lithuania r\u1ed3i b\u00e1n sang Ph\u00e1p, v\u00e0 th\u01b0\u01a1ng m\u1ea1i xuy\u00ean bi\u00ean gi\u1edbi ngay c\u1ea3 trong m\u1ea3ng B2B c\u0169ng \u0111ang di\u1ec5n ra, n\u01a1i ch\u00fang t\u00f4i \u0111\u1ea7u t\u01b0 v\u00e0o m\u1ed9t c\u00f4ng ty t\u00ean l\u00e0 CarOnSale, m\u1ed9t s\u00e0n th\u01b0\u01a1ng m\u1ea1i B2B l\u1edbn cho xe \u00f4 t\u00f4 c\u0169 gi\u1eefa c\u00e1c \u0111\u1ea1i l\u00fd v\u00e0 hi\u1ec7n 30% kh\u1ed1i l\u01b0\u1ee3ng giao d\u1ecbch \u0111\u00e3 l\u00e0 xuy\u00ean bi\u00ean gi\u1edbi.  \n Xu h\u01b0\u1edbng l\u1edbn th\u1ee9 hai v\u00e0 l\u00e0 \u0111i\u1ec1u m\u1ecdi ng\u01b0\u1eddi n\u00ean l\u00e0m l\u00e0 \u0111\u01a1n gi\u1ea3n h\u00f3a vi\u1ec7c \u0111\u0103ng tin, \u0111\u00fang kh\u00f4ng? C\u00e1ch \u0111\u0103ng tin c\u0169 tr\u00ean eBay ch\u1eb3ng h\u1ea1n l\u00e0 t\u00f4i ch\u1ee5p 20 b\u1ee9c \u1ea3nh b\u1eb1ng \u0111i\u1ec7n tho\u1ea1i. T\u00f4i vi\u1ebft ti\u00eau \u0111\u1ec1, vi\u1ebft m\u00f4 t\u1ea3. T\u00f4i ch\u1ecdn danh m\u1ee5c, ch\u1ecdn gi\u00e1. \u0110\u00f3 l\u00e0 r\u1ea5t nhi\u1ec1u vi\u1ec7c v\u00e0 b\u1ea1n c\u00f3 th\u1ec3 kh\u00f4ng th\u1ef1c s\u1ef1 bi\u1ebft ch\u00ednh x\u00e1c danh m\u1ee5c n\u00e0o l\u00e0 t\u1ed1t nh\u1ea5t.    \n B\u1ea1n c\u00f3 th\u1ec3 kh\u00f4ng bi\u1ebft c\u00e1ch t\u1ed1t nh\u1ea5t \u0111\u1ec3 m\u00f4 t\u1ea3 n\u00f3. B\u1ea1n c\u00f3 th\u1ec3 kh\u00f4ng bi\u1ebft m\u1ee9c gi\u00e1 ch\u00ednh x\u00e1c cho m\u00f3n \u0111\u1ed3 \u0111\u00f3 l\u00e0 bao nhi\u00eau, nh\u01b0ng ng\u00e0y nay, \u0111\u1eb7c bi\u1ec7t l\u00e0 trong m\u1ed9t s\u1ed1 l\u0129nh v\u1ef1c nh\u1ea5t \u0111\u1ecbnh, b\u1ea1n ch\u1ec9 c\u1ea7n ch\u1ee5p m\u1ed9t b\u1ee9c \u1ea3nh v\u00e0 b\u00f9m, tin \u0111\u0103ng \u0111\u01b0\u1ee3c t\u1ea1o t\u1ef1 \u0111\u1ed9ng cho b\u1ea1n. M\u1ed9t v\u00e0i v\u00ed d\u1ee5 l\u00e0 ch\u00fang t\u00f4i \u0111\u1ea7u t\u01b0 v\u00e0o m\u1ed9t c\u00f4ng ty t\u00ean l\u00e0 Rebag, m\u1ed9t s\u00e0n th\u01b0\u01a1ng m\u1ea1i t\u00fai x\u00e1ch xa x\u1ec9 \u0111\u00e3 qua s\u1eed d\u1ee5ng.   \n H\u1ecd c\u00f3 c\u00f4ng c\u1ee5 AI t\u00ean l\u00e0 Clear. B\u1ea1n ch\u1ee5p m\u1ed9t b\u1ee9c \u1ea3nh v\u00e0 n\u00f3 cho b\u1ea1n bi\u1ebft nh\u00e3n hi\u1ec7u, m\u1eabu m\u00e3, gi\u00e1 c\u1ea3. B\u1ea1n c\u00f3 th\u1ec3 d\u00f9ng CollX, m\u1ed9t c\u00f4ng c\u1ee5 qu\u00e9t t\u1ea5t c\u1ea3 c\u00e1c th\u1ebb b\u00e0i trao \u0111\u1ed5i c\u1ee7a b\u1ea1n, cho b\u1ea1n bi\u1ebft gi\u00e1 tr\u1ecb c\u1ee7a t\u1eebng th\u1ebb v\u00e0 cho ph\u00e9p b\u1ea1n \u0111\u0103ng b\u00e1n ch\u00fang ngay l\u1eadp t\u1ee9c.  M\u1ed9t gi\u00e2y. \u201cNh\u01b0ng Vinted \u0111\u1ebfn M\u1ef9 v\u00e0 h\u1ecfi m\u1ecdi ng\u01b0\u1eddi xem h\u1ecd c\u00f3 mu\u1ed1n m\u1edf m\u1ed9t c\u1eeda h\u00e0ng \u2018parcel\u2019 (b\u01b0u ki\u1ec7n) kh\u00f4ng v\u00e0 h\u1ea7u h\u1ebft ng\u01b0\u1eddi M\u1ef9 s\u1ebd h\u1ecfi \u2018c\u00e1i g\u00ec c\u01a1?\u2019. V\u00ec v\u1eady c\u00f3 nh\u1eefng s\u1ef1 kh\u00e1c bi\u1ec7t v\u1ec1 v\u0103n h\u00f3a. Ch\u1eb3ng l\u1ebd b\u1ea1n kh\u00f4ng c\u1ea7n m\u1ed9t c\u00f4ng ty m\u1eb9 t\u1ea1i \u0111\u1ecba ph\u01b0\u01a1ng sao?\u201d\n V\u00e2ng. Vi\u1ec7c Vinted \u0111\u1ebfn M\u1ef9, Connie \u00e0, c\u00f3 th\u1ec3 th\u00e0nh c\u00f4ng ho\u1eb7c kh\u00f4ng. S\u1ef1 kh\u00e1c bi\u1ec7t gi\u1eefa M\u1ef9 v\u00e0 Ch\u00e2u \u00c2u l\u00e0, tr\u01b0\u1edbc h\u1ebft, \u1edf Ch\u00e2u \u00c2u b\u1ea1n c\u00f3 th\u1ec3 g\u1eedi h\u00e0ng t\u1eeb Ph\u00e1p \u0111i b\u1ea5t c\u1ee9 \u0111\u00e2u, ch\u1eb3ng h\u1ea1n Lithuania, v\u1edbi gi\u00e1 2 euro. H\u1ecd \u0111\u00e3 t\u00edch h\u1ee3p v\u1eadn chuy\u1ec3n, c\u00f2n \u1edf M\u1ef9 chi ph\u00ed v\u1eadn chuy\u1ec3n th\u1ef1c s\u1ef1 r\u1ea5t cao. Kho\u1ea3ng c\u00e1ch trung b\u00ecnh m\u1ed9t m\u00f3n \u0111\u1ed3 \u0111\u01b0\u1ee3c g\u1eedi tr\u00ean eBay t\u00f4i ngh\u0129 l\u00e0 kho\u1ea3ng 2.000 d\u1eb7m, v\u00e0 chi ph\u00ed v\u1eadn chuy\u1ec3n trung b\u00ecnh l\u00e0 7 ho\u1eb7c 8 \u0111\u00f4 la, trong khi gi\u00e1 trung b\u00ecnh tr\u00ean Vinted l\u00e0 kho\u1ea3ng 30, 40 euro, t\u1ee9c l\u00e0 kho\u1ea3ng 30-50 \u0111\u00f4 la. V\u00ec v\u1eady, n\u00f3 kh\u00f4ng g\u00e1nh n\u1ed5i chi ph\u00ed v\u1eadn chuy\u1ec3n 7 \u0111\u00f4 la.     \n V\u00e0 c\u0169ng v\u00ec thu\u1ebf quan v\u00e0 chi ph\u00ed v\u1eadn chuy\u1ec3n t\u1eeb Ch\u00e2u \u00c2u sang M\u1ef9, t\u00ednh thanh kho\u1ea3n m\u00e0 Vinted c\u00f3 \u1edf Ch\u00e2u \u00c2u kh\u00f4ng th\u1ec3 d\u00f9ng \u0111\u01b0\u1ee3c, b\u1ea1n kh\u00f4ng th\u1ec3 d\u00f9ng c\u00e1c tin \u0111\u0103ng \u1edf Ph\u00e1p \u0111\u1ec3 ra m\u1eaft t\u1ea1i M\u1ef9. G\u1eedi h\u00e0ng qu\u00e1 \u0111\u1eaft, c\u1ed9ng v\u1edbi s\u1ef1 b\u1ea5t ti\u1ec7n v\u00e0 thu\u1ebf quan, v\u00e2n v\u00e2n, n\u00ean l\u1ee3i th\u1ebf c\u1ed1t l\u00f5i \u0111\u00f3 kh\u00f4ng t\u1ed3n t\u1ea1i.\n V\u00e0 v\u00ec v\u1eady t\u00f4i ngh\u0129 h\u1ecd \u0111ang xem x\u00e9t vi\u1ec7c c\u00f3 c\u00e1c \u0111i\u1ec3m \u0111\u1ebfn t\u1ea1i \u0111\u1ecba ph\u01b0\u01a1ng n\u01a1i b\u1ea1n c\u00f3 th\u1ec3 g\u1eedi v\u00e0 nh\u1eadn h\u00e0ng v\u1edbi gi\u00e1 r\u1ebb h\u01a1n so v\u1edbi vi\u1ec7c g\u1eedi qua UPS ho\u1eb7c FedEx. H\u1ecd \u0111ang th\u1eed nghi\u1ec7m m\u00f4 h\u00ecnh n\u00e0y. Trong khi \u0111\u00f3, c\u00f3 m\u1ed9t c\u00e1i t\u00ean m\u00e0 eBay v\u1eeba mua l\u1ea1i.  \n T\u00ean l\u00e0 Depop, \u0111ang ho\u1ea1t \u0111\u1ed9ng kh\u00e1 t\u1ed1t ho\u1eb7c r\u1ea5t t\u1ed1t \u1edf M\u1ef9 v\u00e0o l\u00fac n\u00e0y. Gi\u1edd ch\u00fang ta s\u1ebd xem li\u1ec7u eBay c\u00f3 qu\u1ea3n l\u00fd t\u1ed1t Depop trong t\u01b0\u01a1ng lai hay kh\u00f4ng. T\u00f4i s\u1ebd kh\u00f4ng \u0111\u1eb7t c\u01b0\u1ee3c ch\u1ed1ng l\u1ea1i Vinted. B\u1edfi v\u00ec h\u1ecd kh\u00f4ng nh\u1ea5t thi\u1ebft ph\u1ea3i l\u00e0m \u0111\u00fang ngay l\u1ea7n \u0111\u1ea7u ti\u00ean. Gi\u1ed1ng nh\u01b0 v\u00e0i l\u1ea7n \u0111\u1ea7u ho\u1eb7c 5 l\u1ea7n, 10 l\u1ea7n h\u1ecd v\u00e0o th\u1ecb tr\u01b0\u1eddng Anh, h\u1ecd \u0111\u00e3 th\u1ea5t b\u1ea1i.    \n Nh\u01b0ng cu\u1ed1i c\u00f9ng h\u1ecd \u0111\u00e3 t\u00ecm ra c\u00e1ch, chi\u1ebfm l\u0129nh th\u1ecb tr\u01b0\u1eddng v\u00e0 \u0111\u00e8 b\u1eb9p c\u00e1c \u0111\u1ed1i th\u1ee7 hi\u1ec7n t\u1ea1i. H\u1ecd c\u00f3 r\u1ea5t nhi\u1ec1u ti\u1ec1n. H\u1ecd r\u1ea5t th\u00f4ng minh, h\u1ecd l\u00e0 nh\u00e0 cung c\u1ea5p chi ph\u00ed th\u1ea5p. V\u00e0 n\u00f3 \u0111\u01b0\u1ee3c \u0111i\u1ec1u h\u00e0nh b\u1edfi c\u00e1nh tay ph\u1ea3i c\u0169 c\u1ee7a t\u00f4i, ng\u01b0\u1eddi chuy\u00ean gi\u1ea3i quy\u1ebft c\u00e1c v\u1ea5n \u0111\u1ec1 kh\u00f3 kh\u0103n c\u1ee7a t\u00f4i. Anh \u1ea5y c\u0169ng \u0111\u00e3 gi\u00fap x\u00e2y d\u1ef1ng v\u00e0 v\u1ef1c d\u1eady Wallapop c\u00f9ng t\u00f4i.    \n T\u00ean anh \u1ea5y l\u00e0 Thomas. Anh \u1ea5y r\u1ea5t tuy\u1ec7t v\u1eddi. R\u00f5 r\u00e0ng l\u00e0 ch\u00fang t\u00f4i c\u00f3 s\u1ef1 thi\u00ean v\u1ecb, t\u00f4i y\u00eau qu\u00fd Thomas v\u00e0 \u0111\u00e2y l\u00e0 m\u1ed9t trong nh\u1eefng danh m\u1ee5c \u0111\u1ea7u t\u01b0 chi\u1ebfn th\u1eafng c\u1ee7a FJ Labs, t\u00f4i ngh\u0129 Vinted c\u00f3 th\u1ec3 mang l\u1ea1i t\u1ef7 l\u1ec7 l\u1ee3i nhu\u1eadn kh\u1ed5ng l\u1ed3 cho danh m\u1ee5c \u0111\u1ea7u t\u01b0. T\u00f4i c\u1ef1c k\u1ef3 l\u1ea1c quan. Kh\u00f4ng bi\u1ebft h\u1ecd c\u00f3 th\u1eafng \u1edf M\u1ef9 kh\u00f4ng nh\u01b0ng t\u00f4i s\u1ebd kh\u00f4ng \u0111\u1eb7t c\u01b0\u1ee3c ch\u1ed1ng l\u1ea1i h\u1ecd.    \n \u0110\u01b0\u1ee3c r\u1ed3i. \u0110\u01a1n gi\u1ea3n h\u00f3a vi\u1ec7c \u0111\u0103ng tin, nh\u01b0 t\u00f4i \u0111\u00e3 n\u00f3i. Hi\u1ec7n t\u1ea1i, v\u1edbi c\u00f4ng ngh\u1ec7 m\u1edbi, \u0111\u1eb7c bi\u1ec7t l\u00e0 trong c\u00e1c l\u0129nh v\u1ef1c chuy\u00ean bi\u1ec7t, b\u1ea1n c\u00f3 th\u1ec3 ch\u1ee5p \u1ea3nh v\u00e0 poof, b\u1ea1n c\u00f3 tin \u0111\u0103ng, b\u1ea1n ho\u00e0n to\u00e0n n\u00ean l\u00e0m \u0111i\u1ec1u \u0111\u00f3 v\u00ec tr\u00ean c\u00e1c s\u00e0n th\u01b0\u01a1ng m\u1ea1i, 99% kh\u00e1ch truy c\u1eadp l\u00e0 ng\u01b0\u1eddi mua. Ch\u1ec9 c\u00f3 m\u1ed9t t\u1ef7 l\u1ec7 nh\u1ecf l\u00e0 ng\u01b0\u1eddi b\u00e1n, th\u01b0\u1eddng l\u00e0 t\u1ef7 l\u1ec7 99\/1.   \n V\u00e0 n\u1ebfu b\u1ea1n l\u00e0m cho vi\u1ec7c b\u00e1n h\u00e0ng d\u1ec5 d\u00e0ng h\u01a1n nhi\u1ec1u ch\u1ec9 v\u1edbi m\u1ed9t b\u1ee9c \u1ea3nh, \u0111\u1ed9t nhi\u00ean b\u1ea1n c\u00f3 th\u1ec3 c\u1ea3i thi\u1ec7n t\u1ef7 l\u1ec7 kh\u00e1ch truy c\u1eadp tr\u1edf th\u00e0nh ng\u01b0\u1eddi b\u00e1n. V\u00e0 n\u1ebfu b\u1ea1n th\u1ef1c s\u1ef1 c\u00f3 th\u1ec3 t\u0103ng kh\u1ed1i l\u01b0\u1ee3ng ngu\u1ed3n cung, \u0111i\u1ec1u \u0111\u00f3 th\u1eadt tuy\u1ec7t v\u1eddi. Vinted ki\u1ebfm ti\u1ec1n b\u1eb1ng c\u00e1ch n\u00e0o? \u0110\u01b0\u1ee3c r\u1ed3i, c\u00e1ch Vinted ki\u1ebfm ti\u1ec1n l\u00e0 h\u1ecd mi\u1ec5n ph\u00ed.   \n B\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng Vinted ho\u00e0n to\u00e0n mi\u1ec5n ph\u00ed v\u00e0 h\u1ecd kh\u00f4ng thu ti\u1ec1n t\u1eeb \u0111\u00f3. M\u00f4 h\u00ecnh kinh doanh c\u1ee7a h\u1ecd r\u1ea5t \u0111a d\u1ea1ng. B\u1ea1n, ng\u01b0\u1eddi mua, c\u00f3&#8230; S\u1ef1 kh\u00e1c bi\u1ec7t l\u00e0 h\u1ea7u h\u1ebft c\u00e1c s\u00e0n th\u01b0\u01a1ng m\u1ea1i tr\u01b0\u1edbc \u0111\u00e2y \u0111\u1ec1u n\u00f3i, \u1ed3, t\u00f4i s\u1ebd l\u1ea5y 15% ho\u1eb7c 20% hoa h\u1ed3ng t\u1eeb ng\u01b0\u1eddi b\u00e1n. Nh\u1eefng g\u00ec h\u1ecd nh\u1eadn ra l\u00e0, \u0111\u1eb7c bi\u1ec7t l\u00e0 \u1edf Ch\u00e2u \u00c2u n\u01a1i c\u00f3 s\u1ef1 co gi\u00e3n c\u1ee7a ngu\u1ed3n cung, n\u1ebfu b\u1ea1n l\u1ea5y hoa h\u1ed3ng l\u1edbn, kh\u1ed1i l\u01b0\u1ee3ng ngu\u1ed3n cung c\u1ee7a b\u1ea1n s\u1ebd gi\u1ea3m xu\u1ed1ng.    \n H\u1ecd kh\u00f4ng l\u1ea5y g\u00ec t\u1eeb ng\u01b0\u1eddi b\u00e1n c\u1ea3. Thay v\u00e0o \u0111\u00f3, ch\u00fang t\u00f4i s\u1ebd ki\u1ebfm ti\u1ec1n t\u1eeb nh\u1eefng ng\u01b0\u1eddi nh\u1eadn \u0111\u01b0\u1ee3c gi\u00e1 tr\u1ecb. V\u00ec v\u1eady, n\u1ebfu b\u1ea1n l\u00e0 ng\u01b0\u1eddi mua v\u00e0 b\u1ea1n n\u00f3i, \u1ed3, t\u00f4i mu\u1ed1n c\u00f3 d\u1ecbch v\u1ee5 \u0111\u1ea3m b\u1ea3o (escrow) v\u00ec t\u00f4i kh\u00f4ng ch\u1eafc ch\u1eafn, t\u00f4i mu\u1ed1n c\u00f3 th\u1ec3 tr\u1ea3 l\u1ea1i h\u00e0ng, t\u00f4i mu\u1ed1n h\u00e0ng \u0111\u01b0\u1ee3c giao t\u1eadn n\u01a1i, t\u00f4i mu\u1ed1n thanh to\u00e1n b\u1eb1ng th\u1ebb t\u00edn d\u1ee5ng thay v\u00ec g\u1eb7p nhau ngo\u00e0i \u0111\u01b0\u1eddng v\u00e0 tr\u1ea3 ti\u1ec1n m\u1eb7t.   \n B\u1ea1n s\u1ebd tr\u1ea3 th\u00eam ph\u00ed cho vi\u1ec7c \u0111\u00f3. Th\u00f4ng th\u01b0\u1eddng h\u1ecd t\u00ednh ph\u00ed 5% c\u1ed9ng v\u1edbi m\u1ed9t kho\u1ea3n ph\u00ed c\u1ed1 \u0111\u1ecbnh, c\u1ed9ng v\u1edbi chi ph\u00ed v\u1eadn chuy\u1ec3n. V\u00ec v\u1eady, th\u1ef1c t\u1ebf h\u1ecd thu kho\u1ea3ng 9% t\u1eeb ng\u01b0\u1eddi mua. V\u00e0 h\u1ea7u h\u1ebft ng\u01b0\u1eddi mua \u1edf c\u00e1c qu\u1ed1c gia m\u00e0 h\u1ecd \u0111\u00e3 th\u00e2m nh\u1eadp t\u1ed1t \u0111\u1ec1u ch\u1ecdn l\u00e0m \u0111i\u1ec1u \u0111\u00f3. Ngo\u00e0i ra, ng\u01b0\u1eddi b\u00e1n c\u00f3 th\u1ec3 ch\u1ecdn tr\u1ea3 ph\u00ed \u0111\u1ec3 \u0111\u01b0\u1ee3c hi\u1ec3n th\u1ecb \u1edf nh\u1eefng v\u1ecb tr\u00ed \u0111\u1ea7u ti\u00ean, v\u00e0 khi b\u1ea1n k\u1ebft h\u1ee3p t\u1ea5t c\u1ea3 nh\u1eefng th\u1ee9 \u0111\u00f3, h\u1ecd c\u00f3 th\u1ec3 c\u00f3 t\u1ef7 l\u1ec7 thu ph\u00ed th\u1ef1c t\u1ebf (take rate) kho\u1ea3ng 10%.    \n Nh\u01b0 t\u00f4i \u0111\u00e3 n\u00f3i, GMV 10 t\u1ef7 \u0111\u00f4 la v\u00e0 doanh thu thu\u1ea7n 1 t\u1ef7 \u0111\u00f4 la, v\u00e0 \u0111\u00fang v\u1eady, nhi\u1ec1u ng\u01b0\u1eddi b\u00e1n ho\u1eb7c \u0111\u0103ng tin tr\u00ean Vinted v\u00ec h\u1ecd th\u00e0 kh\u00f4ng v\u1ee9t \u0111\u1ed3 \u0111i m\u00e0 t\u00ecm cho n\u00f3 m\u1ed9t ng\u00f4i nh\u00e0 m\u1edbi t\u1ed1t \u0111\u1eb9p. V\u00ec v\u1eady h\u1ecd b\u00e1n nh\u1eefng th\u1ee9 v\u1edbi gi\u00e1 3 \u0111\u00f4 la, nh\u01b0ng h\u1ea7u h\u1ebft m\u1ecdi ng\u01b0\u1eddi kh\u00f4ng b\u00e1n v\u1edbi gi\u00e1 3 \u0111\u00f4 la. Nh\u01b0 t\u00f4i \u0111\u00e3 n\u00f3i, gi\u00e1 tr\u1ecb \u0111\u01a1n h\u00e0ng trung b\u00ecnh c\u1ee7a Vinted l\u00e0 kho\u1ea3ng 40 \u0111\u00f4 la.  \n N\u00f3 v\u1eeba l\u00e0 m\u1ed9t ngu\u1ed3n gi\u1ea3i tr\u00ed v\u1eeba l\u00e0 m\u1ed9t ngu\u1ed3n thu nh\u1eadp, cho ph\u00e9p m\u1ecdi ng\u01b0\u1eddi lu\u00e2n chuy\u1ec3n ho\u1eb7c thay \u0111\u1ed5i chi ph\u00ed tr\u00ean m\u1ed9t n\u1ec1n t\u1ea3ng kh\u00e1 hi\u1ec7u qu\u1ea3. Nh\u01b0ng h\u1ecd \u0111\u00e3 x\u00e2y d\u1ef1ng \u0111\u01b0\u1ee3c c\u01a1 s\u1edf h\u1ea1 t\u1ea7ng chi ph\u00ed th\u1ea5p nh\u1ea5t, c\u1ea3 v\u1ec1 m\u1ea3ng ph\u00e1t tri\u1ec3n ph\u1ea7n m\u1ec1m, ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng, v\u1eadn chuy\u1ec3n v\u00e0 thanh to\u00e1n, \u0111i\u1ec1u n\u00e0y cho ph\u00e9p h\u1ecd ki\u1ebfm ti\u1ec1n ngay c\u1ea3 v\u1edbi gi\u00e1 tr\u1ecb \u0111\u01a1n h\u00e0ng trung b\u00ecnh th\u1ea5p. \n \u0110\u01b0\u1ee3c r\u1ed3i, s\u1ed1 hai l\u00e0 d\u00f9ng AI \u0111\u1ec3 \u0111\u01a1n gi\u1ea3n h\u00f3a vi\u1ec7c \u0111\u0103ng tin. S\u1ed1 ba, b\u1ea1n c\u00f3 th\u1ec3 n\u00e2ng cao tin \u0111\u0103ng c\u1ee7a m\u00ecnh. Kh\u00f4ng ch\u1ec9 l\u00e0 b\u1ea1n ch\u1ee5p m\u1ed9t b\u1ee9c \u1ea3nh r\u1ed3i c\u00f3 tin \u0111\u0103ng, m\u00e0 th\u1ef1c t\u1ebf AI c\u00f3 th\u1ec3 suy ngh\u0129 th\u1ea5u \u0111\u00e1o.   \u0110\u01b0\u1ee3c ch\u1ee9? \u0110\u00e2y l\u00e0 \u0111\u1ed3 trang s\u1ee9c. B\u1ea1n kh\u00f4ng ch\u1ec9 ch\u1ee5p m\u1ed9t b\u1ee9c \u1ea3nh tr\u00ean b\u00e0n. N\u00f3 s\u1ebd t\u00ecm ra trang web b\u1ea1n \u0111ang b\u00e1n v\u00e0 thay \u0111\u1ed5i ph\u00f4ng n\u1ec1n.  \n \u0110\u00f4i khi n\u00f3 ch\u1ec9 t\u1ea1o ra ph\u00f4ng n\u1ec1n tr\u1eafng, nh\u01b0ng \u0111\u00f4i khi n\u00f3 s\u1ebd \u0111\u1eb7t m\u00f3n \u0111\u1ed3 v\u00e0o b\u1ed1i c\u1ea3nh thi\u00ean nhi\u00ean ho\u1eb7c m\u1ed9t n\u01a1i n\u00e0o \u0111\u00f3 \u0111\u1ec3 t\u0103ng t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i. V\u00e0 c\u00f3 nh\u1eefng c\u00f4ng ty nh\u01b0 PhotoRoom v\u1eeba l\u00e0m vi\u1ec7c \u0111\u00f3 cho b\u1ea1n, v\u1eeba c\u00f3 th\u1ec3 b\u00e1n cho c\u00e1c s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111\u1ec3 h\u1ecd c\u00f3 th\u1ec3 c\u1ea3i thi\u1ec7n ch\u1ea5t l\u01b0\u1ee3ng h\u00ecnh \u1ea3nh nh\u1eb1m t\u0103ng t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i. \n M\u1ed9t l\u1ea7n n\u1eefa, t\u1ea5t c\u1ea3 nh\u1eefng \u0111i\u1ec1u n\u00e0y ho\u00e0n to\u00e0n thay \u0111\u1ed5i doanh nghi\u1ec7p c\u1ee7a b\u1ea1n, gi\u1ed1ng nh\u01b0 vi\u1ec7c m\u1edf r\u1ed9ng xuy\u00ean bi\u00ean gi\u1edbi c\u00f3 th\u1ec3 t\u0103ng 30% doanh thu ngay h\u00f4m nay. C\u1ea3i thi\u1ec7n ch\u1ea5t l\u01b0\u1ee3ng tin \u0111\u0103ng, \u0111\u01a1n gi\u1ea3n h\u00f3a vi\u1ec7c \u0111\u0103ng tin c\u00f3 th\u1ec3 t\u0103ng g\u1ea5p \u0111\u00f4i ho\u1eb7c g\u1ea5p ba s\u1ed1 l\u01b0\u1ee3ng tin \u0111\u0103ng b\u1ea1n c\u00f3 hi\u1ec7n nay, \u0111\u00fang kh\u00f4ng? V\u00ec v\u1eady, \u0111\u00e2y kh\u00f4ng ph\u1ea3i l\u00e0 th\u1ee9 g\u00ec \u0111\u00f3 s\u1ebd x\u1ea3y ra trong m\u1ed9t, hai ho\u1eb7c ba n\u0103m t\u1edbi.  \n N\u00f3 thay \u0111\u1ed5i doanh nghi\u1ec7p c\u1ee7a b\u1ea1n m\u1ed9t c\u00e1ch th\u00fa v\u1ecb, v\u00e0 vi\u1ec7c thay \u0111\u1ed5i t\u1ef7 l\u1ec7 b\u00e1n h\u00e0ng, t\u1ef7 l\u1ec7 t\u1eeb kh\u00e1ch truy c\u1eadp sang mua h\u00e0ng t\u1eeb 2% ho\u1eb7c 3% l\u00e0 m\u1ed9t con s\u1ed1 kh\u1ed5ng l\u1ed3. V\u00ec v\u1eady, t\u1ea5t c\u1ea3 nh\u1eefng \u0111i\u1ec1u n\u00e0y l\u00e0 \u01b0u ti\u00ean h\u00e0ng \u0111\u1ea7u. Ch\u00fang l\u00e0 nh\u1eefng g\u00ec h\u1ee3p l\u00fd nh\u1ea5t c\u1ea7n ph\u1ea3i l\u00e0m. S\u1ed1 b\u1ed1n, gi\u1edd \u0111\u00e2y m\u1ecdi ng\u01b0\u1eddi \u0111\u1ec1u \u0111ang l\u00e0m \u0111i\u1ec1u n\u00e0y nh\u01b0ng m\u1ea5u ch\u1ed1t l\u00e0 d\u00f9ng AI \u0111\u1ec3 c\u1ea3i thi\u1ec7n ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng.    \n V\u00e0 b\u1ea1n th\u1ea5y \u0111\u1ea5y, ch\u00fang t\u00f4i \u0111\u00e3 \u0111\u1ea7u t\u01b0 v\u00e0o m\u1ed9t c\u00f4ng ty, th\u1ef1c t\u1ebf l\u00e0 \u1edf slide ti\u1ebfp theo t\u00ean l\u00e0 Ace Waves. H\u1ecd l\u00e0 gi\u1ea3i ph\u00e1p CRM cho c\u00e1c s\u00e0n th\u01b0\u01a1ng m\u1ea1i. H\u1ecd \u0111\u00e3 t\u00edch h\u1ee3p v\u00e0o nhi\u1ec1u s\u00e0n th\u01b0\u01a1ng m\u1ea1i c\u1ee7a ch\u00fang t\u00f4i v\u00e0 gi\u00fap gi\u1ea3m 50-60% chi ph\u00ed ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng trong s\u00e1u th\u00e1ng. V\u00ec v\u1eady, b\u1ea1n th\u1ef1c s\u1ef1 c\u00f3 th\u1ec3 \u0111\u1ed3ng th\u1eddi gi\u1ea3m chi ph\u00ed ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng trong khi v\u1eabn c\u1ea3i thi\u1ec7n ch\u1ec9 s\u1ed1 NPS (m\u1ee9c \u0111\u1ed9 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng).   \n B\u1ea1n bi\u1ebft \u0111i\u1ec1u g\u00ec th\u00fa v\u1ecb kh\u00f4ng, ch\u00fang t\u00f4i th\u1ef1c s\u1ef1 kh\u00f4ng th\u1ea5y nhu c\u1ea7u v\u1ec1 l\u1eadp tr\u00ecnh vi\u00ean gi\u1ea3m \u0111i. Ch\u00fang t\u00f4i th\u1ef1c s\u1ef1 ch\u1ec9 th\u1ea5y n\u0103ng su\u1ea5t c\u1ee7a l\u1eadp tr\u00ecnh vi\u00ean t\u0103ng l\u00ean. V\u00ec v\u1eady, c\u00e1c l\u1eadp tr\u00ecnh vi\u00ean hi\u1ec7n t\u1ea1i l\u00e0m \u0111\u01b0\u1ee3c nhi\u1ec1u vi\u1ec7c h\u01a1n v\u00ec h\u1ecd s\u1eed d\u1ee5ng Cursor v\u00e0 GitHub Copilot, n\u00ean h\u1ecd l\u1eadp tr\u00ecnh nhanh h\u01a1n nhi\u1ec1u so v\u1edbi tr\u01b0\u1edbc \u0111\u00e2y.  \n V\u00ec v\u1eady, h\u00e3y c\u1ea3i thi\u1ec7n n\u0103ng su\u1ea5t l\u1eadp tr\u00ecnh vi\u00ean, gi\u1ea3m chi ph\u00ed ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng, c\u1ea3i thi\u1ec7n NPS, s\u1eed d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 \u0111\u1ec3 n\u00e2ng cao n\u0103ng su\u1ea5t c\u1ee7a b\u1ea1n. V\u00e0 m\u1ed9t l\u1ea7n n\u1eefa, \u1edf ba \u0111i\u1ec1u \u0111\u1ea7u ti\u00ean ch\u00fang ta \u0111\u00e3 th\u1ea3o lu\u1eadn, ch\u00fang ta \u0111ang t\u0103ng kh\u1ed1i l\u01b0\u1ee3ng, doanh thu, v\u00e2n v\u00e2n. \u1ede \u0111\u00e2y ch\u00fang ta \u0111ang gi\u1ea3m chi ph\u00ed trong khi c\u1ea3i thi\u1ec7n NPS.  \n \u0110i\u1ec1u th\u1ee9 n\u0103m l\u00e0 m\u1ed9t xu h\u01b0\u1edbng l\u1edbn kh\u00e1c trong c\u00e1c s\u00e0n th\u01b0\u01a1ng m\u1ea1i hi\u1ec7n nay, b\u00ean c\u1ea1nh b\u1ea5t k\u1ef3 kho\u1ea3n hoa h\u1ed3ng n\u00e0o b\u1ea1n c\u00f3 th\u1ec3 thu t\u1eeb vi\u1ec7c mua b\u00e1n, m\u1ecdi ng\u01b0\u1eddi \u0111ang b\u00e1n qu\u1ea3ng c\u00e1o.\n V\u00e0 qu\u1ea3ng c\u00e1o l\u00e0 m\u1ed9t s\u1ea3n ph\u1ea9m c\u00f3 bi\u00ean l\u1ee3i nhu\u1eadn g\u1ed9p 95%. N\u1ebfu b\u1ea1n nh\u00ecn v\u00e0o Instacart, ph\u1ea7n l\u1edbn doanh thu th\u1ef1c s\u1ef1 \u0111\u1ebfn t\u1eeb c\u00e1c th\u01b0\u01a1ng hi\u1ec7u mua qu\u1ea3ng c\u00e1o \u0111\u1ec3 \u0111\u01b0\u1ee3c hi\u1ec3n th\u1ecb tr\u01b0\u1edbc, v\u00e0 \u0111i\u1ec1u \u0111\u00f3 c\u0169ng \u0111\u00fang tr\u00ean Amazon. N\u00f3 kh\u00f4ng c\u00f2n l\u00e0 ngu\u1ed3n thu ch\u00ednh nh\u01b0ng l\u00e0 ngu\u1ed3n thu h\u00e0ng t\u1ef7 \u0111\u00f4 la, n\u01a1i nh\u1eefng ng\u01b0\u1eddi b\u00e1n hi\u1ec7n t\u1ea1i tr\u00ean Amazon mua c\u00e1c v\u1ecb tr\u00ed \u0111\u01b0\u1ee3c t\u00e0i tr\u1ee3 \u0111\u1ec3 ng\u01b0\u1eddi mua th\u1ea5y m\u00f3n \u0111\u1ed3 c\u1ee7a h\u1ecd tr\u01b0\u1edbc v\u00e0 h\u1ecd s\u1eb5n l\u00f2ng tr\u1ea3 m\u1ed9t t\u1ef7 l\u1ec7 ph\u1ea7n tr\u0103m nh\u1ea5t \u0111\u1ecbnh tr\u00ean GMV. \n Gi\u1edd th\u00ec h\u1ecd c\u00f3 th\u1ec3 t\u00ednh theo CPM. Ho\u1eb7c theo CPC, \u0111i\u1ec1u \u0111\u00f3 kh\u00f4ng quan tr\u1ecdng, nh\u01b0ng n\u00f3 t\u01b0\u01a1ng \u0111\u01b0\u01a1ng v\u1edbi GMV. Tr\u00ean Instacart, t\u00f4i ngh\u0129 qu\u1ea3ng c\u00e1o chi\u1ebfm kho\u1ea3ng 5% GMV c\u1ee7a h\u1ecd. Doanh thu n\u00e0y \u0111\u1ebfn t\u1eeb qu\u1ea3ng c\u00e1o, nh\u01b0ng l\u1ea1i chi\u1ebfm ph\u1ea7n l\u1edbn l\u1ee3i nhu\u1eadn v\u00ec \u0111\u00f3 l\u00e0 s\u1ea3n ph\u1ea9m c\u00f3 bi\u00ean l\u1ee3i nhu\u1eadn 95% so v\u1edbi.   \n N\u1ebfu b\u1ea1n thu hoa h\u1ed3ng tr\u00ean c\u00e1c giao d\u1ecbch, \u0111\u00f3 c\u00f3 th\u1ec3 l\u00e0 s\u1ea3n ph\u1ea9m c\u00f3 bi\u00ean l\u1ee3i nhu\u1eadn kho\u1ea3ng 50-60% v\u00ec b\u1ea1n ph\u1ea3i tr\u1ea3 chi ph\u00ed x\u1eed l\u00fd th\u1ebb t\u00edn d\u1ee5ng, chi ph\u00ed \u0111\u1ed5i tr\u1ea3 h\u00e0ng, v.v. Ch\u00fang t\u00f4i l\u00e0 nh\u00e0 \u0111\u1ea7u t\u01b0 v\u00e0o m\u1ed9t c\u00f4ng ty t\u00ean l\u00e0 Topsort, c\u0169ng nh\u01b0 t\u1ea5t c\u1ea3 c\u00e1c c\u00f4ng ty m\u00e0 t\u00f4i \u0111ang \u0111\u1ec1 c\u1eadp \u1edf \u0111\u00e2y. Topsort v\u1ec1 c\u01a1 b\u1ea3n \u0111\u00e3 th\u1ef1c hi\u1ec7n m\u1ecdi c\u00f4ng \u0111o\u1ea1n \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a doanh thu c\u1ee7a b\u1ea1n th\u00f4ng qua vi\u1ec7c b\u00e1n qu\u1ea3ng c\u00e1o, v\u00e0 th\u1ef1c t\u1ebf c\u00f4ng vi\u1ec7c n\u00e0y ph\u1ee9c t\u1ea1p h\u01a1n b\u1ea1n ngh\u0129 nhi\u1ec1u. B\u1edfi v\u00ec n\u1ebfu b\u1ea1n b\u00e1n theo CPC, th\u1ee9 b\u1ea1n c\u1ea7n t\u1ed1i \u01b0u h\u00f3a kh\u00f4ng ch\u1ec9 l\u00e0 CPC hay t\u1ef7 l\u1ec7 nh\u1ea5p chu\u1ed9t, m\u00e0 th\u1ef1c t\u1ebf l\u00e0 CPC nh\u00e2n v\u1edbi t\u1ef7 l\u1ec7 nh\u1ea5p chu\u1ed9t. Do \u0111\u00f3, b\u1ea1n ph\u1ea3i x\u00e1c \u0111\u1ecbnh xem qu\u1ea3ng c\u00e1o n\u00e0o s\u1ebd c\u00f3 l\u01b0\u1ee3t nh\u1ea5p t\u1ed1t \u0111\u1ec3 t\u1ef1 \u0111\u1ed9ng \u01b0u ti\u00ean hi\u1ec3n th\u1ecb ch\u00fang, v\u00e0 Topsort \u0111ang l\u00e0m r\u1ea5t t\u1ed1t vi\u1ec7c gi\u00fap c\u00e1c s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed b\u1ed5 sung th\u00eam m\u1ea3ng doanh thu qu\u1ea3ng c\u00e1o v\u00e0o m\u00f4 h\u00ecnh kinh doanh c\u1ee7a m\u00ecnh.     \n T\u01b0\u01a1ng lai c\u1ee7a c\u00e1c s\u00e0n th\u01b0\u01a1ng m\u1ea1i l\u00e0 c\u00f3 ng\u00e0y c\u00e0ng nhi\u1ec1u lo\u1ea1i d\u00f2ng doanh thu kh\u00e1c nhau, t\u1eeb t\u00e0i ch\u00ednh \u0111\u1ebfn hoa h\u1ed3ng, c\u00f3 l\u1ebd l\u00e0 ph\u00ed \u0111\u0103ng tin, \u0111\u1ebfn qu\u1ea3ng c\u00e1o, v\u00e2n v\u00e2n, \u0111\u1ec3 t\u1ef7 l\u1ec7 thu ph\u00ed th\u1ef1c t\u1ebf c\u1ee7a b\u1ea1n kh\u00f4ng qu\u00e1 cao, nh\u01b0ng \u0111\u1ee7 cao v\u00e0 \u0111\u1ee7 l\u1ee3i nhu\u1eadn \u0111\u1ec3 b\u1ea1n c\u00f3 th\u1ec3 m\u1edf r\u1ed9ng quy m\u00f4 doanh nghi\u1ec7p.\n V\u00e0 \u0111i\u1ec1u cu\u1ed1i c\u00f9ng, m\u1eb7c d\u00f9 kh\u00f4ng \u0111\u1ea3m b\u1ea3o, nh\u01b0ng c\u00f3 nh\u1eefng tr\u01b0\u1eddng h\u1ee3p s\u1eed d\u1ee5ng th\u00fa v\u1ecb n\u01a1i b\u1ea1n th\u1ef1c s\u1ef1 c\u00f3 th\u1ec3 truy xu\u1ea5t ngu\u1ed3n g\u1ed1c m\u1ed9t m\u00f3n \u0111\u1ed3. B\u1ea1n s\u1edf h\u1eefu n\u00f3 khi mua, b\u1ea1n c\u00f3 b\u1eb1ng ch\u1ee9ng s\u1edf h\u1eefu, v\u00e0 sau \u0111\u00f3 b\u1ea1n c\u00f3 th\u1ec3 b\u00e1n n\u00f3 ch\u1ec9 b\u1eb1ng m\u1ed9t c\u00fa nh\u1ea5p chu\u1ed9t tr\u00ean m\u1ed9t s\u00e0n th\u01b0\u01a1ng m\u1ea1i kh\u00e1c, chuy\u1ec3n giao b\u1eb1ng ch\u1ee9ng s\u1edf h\u1eefu cho ng\u01b0\u1eddi kh\u00e1c. \n V\u00e0 ch\u00fang t\u00f4i \u0111ang th\u1ea5y \u0111i\u1ec1u \u0111\u00f3 b\u1eaft \u0111\u1ea7u x\u1ea3y ra. H\u1ecd \u0111ang th\u1ea3o lu\u1eadn v\u1ec1 vi\u1ec7c b\u1eaft bu\u1ed9c \u0111i\u1ec1u n\u00e0y \u1edf Ch\u00e2u \u00c2u. Nh\u01b0ng ch\u00fang ta \u0111ang b\u1eaft \u0111\u1ea7u th\u1ea5y n\u00f3 di\u1ec5n ra. C\u00e1c c\u00f4ng ty kh\u00e1c nhau nh\u01b0 Tings, t\u00f4i ngh\u0129 l\u00e0 \u1edf B\u1eafc \u00c2u. \u0110i\u1ec1u n\u00e0y l\u00e0m cho n\u1ec1n kinh t\u1ebf tu\u1ea7n ho\u00e0n an to\u00e0n h\u01a1n, \u0111\u00e1ng tin c\u1eady h\u01a1n, v\u00ec gi\u1edd b\u1ea1n bi\u1ebft r\u1eb1ng, \u1ed3, \u0111\u00e2y th\u1ef1c s\u1ef1 l\u00e0 ch\u1ee7 s\u1edf h\u1eefu c\u1ee7a m\u00f3n \u0111\u1ed3 n\u00e0y. V\u00e0 khi \u0111\u00f3 b\u1ea1n nh\u1eadn \u0111\u01b0\u1ee3c quy\u1ec1n s\u1edf h\u1eefu v\u00e0 n\u00f3 mang l\u1ea1i cho b\u1ea1n m\u1ed9t m\u1ee9c \u0111\u1ed9 tin t\u01b0\u1edfng nh\u1ea5t \u0111\u1ecbnh.     \n T\u1ea5t c\u1ea3 nh\u1eefng \u0111i\u1ec1u \u0111\u00f3 \u0111\u1ec3 n\u00f3i r\u1eb1ng, nh\u01b0 t\u00f4i \u0111\u00e3 chia s\u1ebb, n\u1ebfu t\u00f4i l\u00e0 m\u1ed9t nh\u00e0 s\u00e1ng l\u1eadp s\u00e0n th\u01b0\u01a1ng m\u1ea1i ng\u00e0y nay, thay v\u00ec lo l\u1eafng, t\u00f4i s\u1ebd \u0111\u1ec3 c\u00e1c LLM l\u1eadp ch\u1ec9 m\u1ee5c n\u1ed9i dung c\u1ee7a m\u00ecnh. T\u00f4i s\u1ebd ti\u1ebfp t\u1ee5c t\u1eadp trung x\u00e2y d\u1ef1ng ngu\u1ed3n cung kh\u00e1c bi\u1ec7t, th\u00eam c\u00e1c d\u1ecbch v\u1ee5 gi\u00e1 tr\u1ecb gia t\u0103ng v\u00e0 l\u00e0m nh\u1eefng vi\u1ec7c m\u00e0 c\u00e1c LLM kh\u00f4ng s\u1eb5n l\u00f2ng l\u00e0m. \n V\u00e0 sau \u0111\u00f3 t\u00f4i s\u1ebd ngay l\u1eadp t\u1ee9c l\u00e0m nh\u1eefng vi\u1ec7c nh\u01b0 th\u01b0\u01a1ng m\u1ea1i xuy\u00ean bi\u00ean gi\u1edbi, \u0111\u01a1n gi\u1ea3n h\u00f3a \u0111\u0103ng tin v\u00e0 n\u00e2ng cao ch\u1ea5t l\u01b0\u1ee3ng tin \u0111\u0103ng. T\u1ed1i \u01b0u h\u00f3a ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng, t\u1ed1i \u01b0u h\u00f3a l\u1eadp tr\u00ecnh, th\u00eam c\u00e1c d\u00f2ng doanh thu v\u1edbi qu\u1ea3ng c\u00e1o v\u00e0 x\u00e2y d\u1ef1ng c\u00e1c c\u00f4ng c\u1ee5 g\u1ee3i \u00fd n\u1ed9i b\u1ed9 v\u00e0 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ed9t l\u01b0\u1ee3ng AEO nh\u1ea5t \u0111\u1ecbnh ngay b\u00e2y gi\u1edd. \n V\u1ec1 AEO, c\u00f3 r\u1ea5t nhi\u1ec1u nh\u00e0 cung c\u1ea5p kh\u00f4ng th\u1ef1c s\u1ef1 t\u1ed1t. Nh\u1eefng ng\u01b0\u1eddi t\u00f4i th\u00edch nh\u1ea5t l\u00e0 Graphite HQ, t\u00f4i ngh\u0129 h\u1ecd \u0111ang t\u1ef1 l\u00e0m m\u1edbi m\u00ecnh ngay l\u00fac n\u00e0y. V\u00ec v\u1eady, n\u1ebfu b\u1ea1n \u0111ang t\u00ecm ki\u1ebfm m\u1ed9t gi\u1ea3i ph\u00e1p AEO t\u1ed1t, h\u00e3y n\u00f3i chuy\u1ec7n v\u1edbi Graphite HQ. Nh\u01b0ng d\u00f9 th\u1ebf n\u00e0o \u0111i n\u1eefa, h\u00e3y l\u1eadp ch\u1ec9 m\u1ee5c ch\u00ednh m\u00ecnh. Nh\u01b0ng \u0111\u1eebng \u0111\u1ec3 c\u00e1c LLM s\u1eed d\u1ee5ng b\u1ea1n l\u00e0m d\u1eef li\u1ec7u \u0111\u00e0o t\u1ea1o.    \n \u0110i\u1ec1u \u0111\u00f3 k\u1ebft th\u00fac ph\u1ea7n v\u1ec1 c\u00e1c s\u00e0n th\u01b0\u01a1ng m\u1ea1i trong th\u1eddi \u0111\u1ea1i AI. Nh\u01b0ng nh\u1eefng g\u00ec t\u00f4i mu\u1ed1n n\u00f3i ti\u1ebfp theo, h\u01a1i kh\u00f4ng li\u00ean quan tr\u1ef1c ti\u1ebfp l\u1eafm, l\u00e0 v\u1ec1 nh\u1eefng lo\u1ea1i h\u00ecnh m\u00e0 ch\u00fang t\u00f4i \u0111\u00e3 \u0111\u1ea7u t\u01b0 trong th\u1ebf gi\u1edbi AI \u0111i\u00ean r\u1ed3 n\u00e0y m\u00e0 kh\u00f4ng ph\u1ea3i l\u00e0 AI, v\u00e0 m\u1ed9t s\u1ed1 kh\u00f4ng ph\u1ea3i l\u00e0 s\u00e0n th\u01b0\u01a1ng m\u1ea1i nh\u01b0ng t\u00f4i v\u1eabn ngh\u0129 l\u00e0 th\u1ef1c s\u1ef1 th\u00fa v\u1ecb. \n Trong khi to\u00e0n b\u1ed9 s\u1ef1 ch\u00fa \u00fd \u0111\u00e3 b\u1ecb AI chi\u1ebfm l\u0129nh. M\u1ed9t v\u00e0i v\u00ed d\u1ee5 th\u00fa v\u1ecb l\u00e0 Palmstreet. Palmstreet l\u00e0 m\u1ed9t n\u1ec1n t\u1ea3ng th\u01b0\u01a1ng m\u1ea1i tr\u1ef1c ti\u1ebfp (live commerce), livestream video ch\u1ee7 y\u1ebfu \u0111\u1ec3 b\u00e1n c\u00e1c lo\u1ea1i c\u00e2y hi\u1ebfm, v\u00e0 h\u1ecd \u0111\u00e3 t\u0103ng tr\u01b0\u1edfng r\u1ea5t nhanh t\u1eeb con s\u1ed1 kh\u00f4ng l\u00ean h\u01a1n 10 tri\u1ec7u \u0111\u00f4 la m\u1ed7i th\u00e1ng. V\u00e0 n\u00f3 c\u00f3 logic c\u1ee7a n\u00f3.   \n Th\u01b0\u01a1ng m\u1ea1i tr\u1ef1c ti\u1ebfp l\u00e0 th\u1ee9 ch\u1ec9 ho\u1ea1t \u0111\u1ed9ng \u1edf Trung Qu\u1ed1c trong m\u1ed9t th\u1eddi gian d\u00e0i, v\u00e0 nh\u1eefng th\u1ee9 nh\u01b0 Taobao, 25% giao d\u1ecbch l\u00e0 qua livestream v\u00e0 m\u1ecdi ng\u01b0\u1eddi t\u1eebng g\u1ea1t \u0111i, cho r\u1eb1ng \u0111\u00f3 l\u00e0 h\u00e0nh vi \u0111\u1eb7c th\u00f9 c\u1ee7a ng\u01b0\u1eddi Trung Qu\u1ed1c. Nh\u01b0ng th\u1ef1c t\u1ebf c\u00f3 nh\u1eefng danh m\u1ee5c m\u00e0 n\u00f3 r\u1ea5t h\u1ee3p l\u00fd, \u0111\u00fang kh\u00f4ng? N\u1ebfu b\u1ea1n \u0111ang b\u00e1n m\u1ed9t lo\u1ea1i c\u00e2y hi\u1ebfm c\u00f3 gi\u00e1 tr\u1ecb \u0111\u01a1n h\u00e0ng trung b\u00ecnh cao, b\u1ea1n c\u00f3 th\u1ec3 h\u00ecnh dung r\u1eb1ng vi\u1ec7c nghe c\u00e2u chuy\u1ec7n v\u1ec1 ngu\u1ed3n g\u1ed1c c\u1ee7a n\u00f3, c\u00e1ch ch\u0103m s\u00f3c n\u00f3, v\u00e2n v\u00e2n, l\u00e0 r\u1ea5t h\u1ee3p l\u00fd.  \n V\u00e0 h\u1ecd \u0111\u00e3 ph\u1ee5c v\u1ee5 m\u1ed9t \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng l\u00e0 nh\u1eefng ph\u1ee5 n\u1eef gi\u00e0u c\u00f3 \u1edf \u0111\u1ed9 tu\u1ed5i 20, 30 v\u00e0 40, nh\u1eefng ng\u01b0\u1eddi th\u1ef1c s\u1ef1 chi ti\u00eau m\u1ed9t kho\u1ea3n kha kh\u00e1 m\u1ed7i s\u00e1u th\u00e1ng. H\u1ecd c\u00f3 nh\u1eefng c\u1eeda h\u00e0ng chuy\u00ean nghi\u1ec7p th\u1ef1c hi\u1ec7n hai bu\u1ed5i livestream m\u1ed7i tu\u1ea7n v\u00e0 b\u00e1n \u0111\u01b0\u1ee3c h\u00e0ng ng\u00e0n \u0111\u00f4 la m\u1ed7i th\u00e1ng.  \n V\u00ec v\u1eady, c\u00f4ng vi\u1ec7c kinh doanh \u0111ang di\u1ec5n ra r\u1ea5t t\u1ed1t, ho\u00e0n to\u00e0n \u00e2m th\u1ea7m v\u00e0 t\u0103ng tr\u01b0\u1edfng r\u1ea5t \u0111\u1eb9p. Nh\u01b0ng m\u1ed9t l\u1ea7n n\u1eefa, n\u00f3 kh\u00f4ng t\u0103ng tr\u01b0\u1edfng t\u1eeb 10 tri\u1ec7u l\u00ean 100 tri\u1ec7u r\u1ed3i l\u00ean m\u1ed9t t\u1ef7 ki\u1ec3u nh\u01b0 Cursor, Lovable, v\u00e2n v\u00e2n. Nh\u01b0ng \u0111\u00e2y l\u00e0 nh\u1eefng th\u1ee9 \u0111ang t\u1eebng ch\u00fat m\u1ed9t x\u00e2y d\u1ef1ng nh\u1eefng c\u00e1ch th\u00fa v\u1ecb \u0111\u1ec3 t\u1ea5n c\u00f4ng c\u00e1c \u0111\u1ed1i th\u1ee7 hi\u1ec7n t\u1ea1i.  \n Ki\u1ec3u nh\u01b0 Etsy v\u1edbi nh\u1eefng c\u00e1ch ti\u1ebfp c\u1eadn kh\u00e1c nhau. M\u1ed9t c\u00f4ng ty l\u1edbn kh\u00e1c ho\u1eb7c m\u1ed9t c\u00f4ng ty th\u00fa v\u1ecb kh\u00e1c m\u00e0 ch\u00fang t\u00f4i \u0111\u00e3 \u0111\u1ea7u t\u01b0, ti\u1ebfp t\u1ee5c trong danh m\u1ee5c n\u1ec1n t\u1ea3ng th\u01b0\u01a1ng m\u1ea1i tr\u1ef1c ti\u1ebfp, livestream, Whatnot l\u00e0 c\u00e1i t\u00ean th\u1ed1ng tr\u1ecb \u1edf \u0111\u00e2y. H\u1ecd l\u00e0 c\u00f4ng ty livestream \u0111\u1ed3 s\u01b0u t\u1ea7m s\u1ed1 m\u1ed9t v\u1edbi GMV h\u00e0ng t\u1ef7 \u0111\u00f4 la.   \n V\u00e0 ch\u00fang t\u00f4i \u0111\u00e3 \u0111\u1ea7u t\u01b0 v\u00e0o Troffee, c\u00f3 th\u1ec3 coi l\u00e0 Whatnot cho Trung \u0110\u00f4ng. M\u1ed9t l\u1ea7n n\u1eefa, v\u1eabn c\u00f2n s\u1edbm nh\u01b0ng r\u1ea5t th\u00fa v\u1ecb. \n V\u00e0 Connie, t\u00f4i \u0111\u00e3 th\u1ea5y b\u00ecnh lu\u1eadn c\u1ee7a b\u1ea1n. \u0110\u1ec3 t\u00f4i chuy\u1ec3n l\u1ea1i \u0111\u1ec3 m\u1ecdi ng\u01b0\u1eddi c\u00f3 th\u1ec3 th\u1ea5y c\u00e2u h\u1ecfi. \u0110\u00fang v\u1eady, Whatnot live ch\u00ednh x\u00e1c n\u1eb1m trong danh m\u1ee5c n\u00e0y. Fanatics c\u0169ng \u0111ang ra m\u1eaft danh m\u1ee5c n\u00e0y v\u1edbi Fanatics Live, quy m\u00f4 nh\u1ecf h\u01a1n nhi\u1ec1u.   \n H\u1ecd \u0111\u00e3 mua m\u1ed9t c\u00f4ng ty \u0111\u1ec3 l\u00e0m vi\u1ec7c \u0111\u00f3. V\u00ec v\u1eady Whatnot ch\u1eafc ch\u1eafn l\u00e0 c\u00e1i t\u00ean th\u1ed1ng tr\u1ecb trong danh m\u1ee5c n\u00e0y. \u0110\u1ebfn gi\u1edd ch\u00fang ta \u0111ang b\u1eaft \u0111\u1ea7u th\u1ea5y n\u00f3 xu\u1ea5t hi\u1ec7n \u1edf c\u1ea3 c\u00e1c l\u0129nh v\u1ef1c chuy\u00ean bi\u1ec7t v\u00e0 c\u00e1c khu v\u1ef1c \u0111\u1ecba l\u00fd kh\u00e1c.  \n C\u00f4ng ty th\u00fa v\u1ecb ti\u1ebfp theo. Ch\u00fang t\u00f4i \u0111\u00e3 \u0111\u1ea7u t\u01b0 v\u00e0o c\u00f4ng ty n\u00e0y t\u00ean l\u00e0 Garage. Garage l\u00e0 m\u1ed9t s\u00e0n th\u01b0\u01a1ng m\u1ea1i xe c\u1ee9u h\u1ecfa v\u00e0 thi\u1ebft b\u1ecb c\u1ee9u h\u1ecfa.  \n Tr\u01b0\u1edbc \u0111\u00e2y \u1edf M\u1ef9, c\u00e1c s\u1edf c\u1ee9u h\u1ecfa \u0111\u01b0\u1ee3c t\u00e0i tr\u1ee3 t\u1ea1i \u0111\u1ecba ph\u01b0\u01a1ng v\u00e0 b\u1ea1n c\u00f3 nh\u1eefng khu d\u00e2n c\u01b0 gi\u00e0u c\u00f3 v\u1edbi r\u1ea5t nhi\u1ec1u kho\u1ea3n quy\u00ean g\u00f3p, n\u01a1i h\u1ecd mua nh\u1eefng thi\u1ebft b\u1ecb m\u1edbi nh\u1ea5t, r\u1ed3i b\u1ea1n c\u00f3 nh\u1eefng khu d\u00e2n c\u01b0 kh\u00e1 ngh\u00e8o n\u01a1i h\u1ecd c\u00f3 nh\u1eefng thi\u1ebft b\u1ecb th\u1ef1c s\u1ef1 t\u1ed3i t\u00e0n. V\u00e0 tr\u01b0\u1edbc \u0111\u00e2y m\u1ecdi ng\u01b0\u1eddi ch\u1ec9 b\u00e1n xe c\u1ee9u h\u1ecfa tr\u00ean nh\u1eefng n\u01a1i nh\u01b0 Facebook Marketplace. \n Xe c\u1ee9u h\u1ecfa c\u1ee7a h\u1ecd c\u00f3 gi\u00e1 trung b\u00ecnh kho\u1ea3ng 30 ng\u00e0n \u0111\u00f4 la. V\u00e0 nh\u1eefng g\u00ec nh\u00e0 s\u00e1ng l\u1eadp tuy\u1ec7t v\u1eddi n\u00e0y nh\u1eadn ra l\u00e0: \u0111\u01b0\u1ee3c r\u1ed3i, \u0111\u1ec3 khai ph\u00e1 s\u00e0n th\u01b0\u01a1ng m\u1ea1i n\u00e0y, t\u00f4i th\u1ef1c s\u1ef1 c\u1ea7n ph\u1ea3i giao h\u00e0ng, t\u00f4i c\u1ea7n t\u00edch h\u1ee3p v\u1eadn chuy\u1ec3n, \u0111\u1ea3m b\u1ea3o giao h\u00e0ng, v\u00e2n v\u00e2n. V\u00ec v\u1eady h\u1ecd \u0111\u01b0a xe c\u1ee9u h\u1ecfa l\u00ean m\u1ed9t chi\u1ebfc xe t\u1ea3i s\u00e0n ph\u1eb3ng \u0111\u1eb7c bi\u1ec7t v\u00e0 giao n\u00f3 cho ng\u01b0\u1eddi mua.   \n V\u00e0 h\u1ecd \u0111\u00e3 t\u1ea1o ra m\u1ed9t s\u00e0n th\u01b0\u01a1ng m\u1ea1i B2B cho xe c\u1ee9u h\u1ecfa v\u1edbi gi\u00e1 tr\u1ecb \u0111\u01a1n h\u00e0ng trung b\u00ecnh l\u00e0 30 ng\u00e0n \u0111\u00f4 la, v\u00e0 trung b\u00ecnh m\u1ed7i chi\u1ebfc xe c\u1ee9u h\u1ecfa \u0111\u01b0\u1ee3c v\u1eadn chuy\u1ec3n g\u1ea7n 2.000 d\u1eb7m. Ch\u00ednh b\u1eb1ng c\u00e1ch t\u00edch h\u1ee3p l\u1edbp d\u1ecbch v\u1ee5 m\u00e0 h\u1ecd \u0111\u00e3 c\u00f3 th\u1ec3 khai ph\u00e1 \u0111\u01b0\u1ee3c s\u00e0n th\u01b0\u01a1ng m\u1ea1i n\u00e0y. Nh\u1eefng th\u1ee9 hay ho kh\u00e1c nh\u01b0 Pickle. Pickle l\u00e0 m\u1ed9t s\u00e0n th\u01b0\u01a1ng m\u1ea1i cho thu\u00ea v\u00e1y ngang h\u00e0ng (P2P) kh\u00e1 cao c\u1ea5p.    \n Tr\u01b0\u1edbc \u0111\u00e2y b\u1ea1n c\u00f3 Rent the Runway, nh\u01b0ng Rent the Runway t\u1ef1 s\u1edf h\u1eefu kho h\u00e0ng c\u1ee7a m\u00ecnh. M\u1ecdi ng\u01b0\u1eddi \u0111\u00e3 th\u1eed \u00fd t\u01b0\u1edfng n\u00e0y nhi\u1ec1u l\u1ea7n tr\u01b0\u1edbc \u0111\u00e2y v\u00e0 n\u00f3 ch\u01b0a bao gi\u1edd th\u00e0nh c\u00f4ng. N\u00f3 kh\u00f4ng th\u00e0nh c\u00f4ng v\u00ec kh\u00f4ng c\u00f3 c\u01a1 s\u1edf h\u1ea1 t\u1ea7ng h\u1eadu c\u1ea7n th\u01b0\u01a1ng m\u1ea1i ng\u01b0\u1ee3c (reverse commerce logistics) \u0111\u1ee7 r\u1ebb, v\u00e0 m\u1ecdi ng\u01b0\u1eddi kh\u00f4ng tin t\u01b0\u1edfng l\u1eabn nhau.  \n Nh\u01b0ng gi\u1edd \u0111\u00e2y \u0111\u00e3 c\u00f3 \u0111\u1ee7 s\u1ef1 thay \u0111\u1ed5i trong h\u00e0nh vi, m\u1ecdi ng\u01b0\u1eddi s\u1eb5n l\u00f2ng \u0111\u1ec3 ng\u01b0\u1eddi kh\u00e1c ch\u1edf m\u00ecnh nh\u01b0 Uber ho\u1eb7c \u0111\u1ebfn nh\u00e0 ng\u01b0\u1eddi kh\u00e1c nh\u01b0 Airbnb, n\u00ean th\u1eddi \u0111i\u1ec3m \u0111\u00e3 ch\u00edn mu\u1ed3i v\u00e0 h\u1eadu c\u1ea7n ng\u01b0\u1ee3c ho\u1ea1t \u0111\u1ed9ng \u0111\u1ee7 t\u1ed1t \u0111\u1ec3 h\u1ecd t\u1ea1o ra m\u1ed9t s\u00e0n th\u01b0\u01a1ng m\u1ea1i cho thu\u00ea ngang h\u00e0ng ho\u1ea1t \u0111\u1ed9ng r\u1ea5t hi\u1ec7u qu\u1ea3, \u0111\u1eb7c bi\u1ec7t l\u00e0 \u1edf nh\u1eefng th\u00e0nh ph\u1ed1 n\u01a1i b\u1ea1n mu\u1ed1n m\u00ecnh tr\u00f4ng th\u1eadt tuy\u1ec7t v\u1eddi, v\u00e2n v\u00e2n.\n LA, New York, v\u00e0 r\u00f5 r\u00e0ng l\u00e0 Miami l\u00e0 nh\u1eefng n\u01a1i Pickle ho\u1ea1t \u0111\u1ed9ng t\u1ed1t v\u00e0 \u0111ang t\u0103ng tr\u01b0\u1edfng r\u1ea5t nhanh.\n Clutch l\u00e0 Carvana c\u1ee7a Canada. Carvana r\u1ea5t th\u00fa v\u1ecb v\u00ec h\u1ecd \u0111\u00e3 \u0111i t\u1eeb \u201ccon c\u01b0ng\u201d th\u00e0nh ng\u01b0\u1eddi h\u00f9ng t\u1eeb con s\u1ed1 kh\u00f4ng, r\u1ed3i l\u1ea1i tr\u1edf v\u1ec1 con s\u1ed1 kh\u00f4ng, r\u1ed3i l\u1ea1i th\u00e0nh ng\u01b0\u1eddi h\u00f9ng, r\u1ed3i l\u1ea1i v\u1ec1 kh\u00f4ng, v\u00e0 gi\u1edd n\u00f3 tr\u1ecb gi\u00e1 kho\u1ea3ng m\u1ed9t tr\u0103m t\u1ef7. \n Ch\u00fang t\u00f4i v\u1eeba \u0111\u1ea7u t\u01b0 v\u00f2ng h\u1ea1t gi\u1ed1ng v\u1eeba \u0111\u1ea7u t\u01b0 th\u01b0\u01a1ng hi\u1ec7u v\u00e0 sau \u0111\u00f3 t\u00e1i c\u1ea5p v\u1ed1n cho Carvana Canada, v\u00e0 h\u1ecd \u0111ang th\u1eafng l\u1edbn v\u1edbi doanh thu kho\u1ea3ng m\u1ed9t t\u1ef7 \u0111\u00f4 la. H\u1ecd v\u1eeba g\u1ecdi v\u1ed1n v\u00f2ng m\u1edbi v\u1edbi \u0111\u1ecbnh gi\u00e1 h\u01a1n m\u1ed9t t\u1ef7 \u0111\u00f4 la. V\u00e0 t\u00f4i th\u1ef1c s\u1ef1 th\u00edch th\u1ecb tr\u01b0\u1eddng Canada h\u01a1n th\u1ecb tr\u01b0\u1eddng M\u1ef9 v\u00ec \u1edf \u0111\u00f3 kh\u00f4ng c\u00f3 CarMax, kh\u00f4ng c\u00f3 s\u1ef1 c\u1ea1nh tranh.   \n V\u00ec v\u1eady h\u1ecd l\u00e0 Carvana c\u1ee7a Canada v\u1edbi th\u1ecb ph\u1ea7n d\u01b0\u1edbi 1% v\u00e0 kh\u00f4ng c\u00f3 CarMax. V\u00e0 t\u00f4i ngh\u0129 c\u00f4ng ty \u0111\u00f3 ch\u1eafc ch\u1eafn s\u1ebd th\u1eafng l\u1edbn. \n C\u00f4ng ty hay ho ti\u1ebfp theo l\u00e0 Manual. Manual gi\u1ed1ng nh\u01b0 Hims, s\u1ef1 k\u1ebft h\u1ee3p c\u1ee7a c\u00e1c lo\u1ea1i thu\u1ed1c tr\u1ecb r\u1ee5ng t\u00f3c, TRT (li\u1ec7u ph\u00e1p thay th\u1ebf testosterone) v\u00e0 thu\u1ed1c \u0111i\u1ec1u tr\u1ecb r\u1ed1i lo\u1ea1n c\u01b0\u01a1ng d\u01b0\u01a1ng. H\u1ecd b\u1eaft \u0111\u1ea7u \u1edf Anh v\u00e0 th\u1ef1c t\u1ebf th\u1ecb tr\u01b0\u1eddng l\u1edbn nh\u1ea5t l\u00e0 Brazil.   \n H\u00e3y ngh\u0129 v\u1ec1 n\u00f3 nh\u01b0 Ro ho\u1eb7c Hims cho Brazil v\u00e0 Anh. M\u1ed9t l\u1ea7n n\u1eefa, c\u00e1c nh\u00e0 s\u00e1ng l\u1eadp r\u1ea5t tuy\u1ec7t v\u1eddi. H\u1ecd \u0111ang ra m\u1eaft tr\u00ean c\u00e1c danh m\u1ee5c kh\u00e1c nhau. H\u1ecd s\u1ebd ti\u1ebfn t\u1edbi c\u00e1c lo\u1ea1i thu\u1ed1c \u1ee9c ch\u1ebf GLP-1 trong t\u01b0\u01a1ng lai, ki\u1ec3u nh\u01b0 Ozempic, m\u1ed9t c\u00f4ng ty tuy\u1ec7t v\u1eddi. C\u0169ng \u0111ang ho\u1ea1t \u0111\u1ed9ng c\u1ef1c k\u1ef3 t\u1ed1t. T\u1ea5t c\u1ea3 nh\u1eefng c\u00f4ng ty n\u00e0y kh\u00f4ng ph\u1ea3i l\u00e0 AI d\u01b0\u1edbi b\u1ea5t k\u1ef3 h\u00ecnh th\u1ee9c n\u00e0o, ngo\u1ea1i tr\u1eeb vi\u1ec7c t\u1ea5t c\u1ea3 h\u1ecd \u0111\u1ec1u s\u1eed d\u1ee5ng AI.      \n V\u00e0 \u0111\u00f3 ch\u00ednh l\u00e0 \u0111i\u1ec3m m\u00e0 t\u00f4i mu\u1ed1n nh\u1ea5n m\u1ea1nh: h\u00e3y s\u1eed d\u1ee5ng AI \u0111\u1ec3 l\u00e0m vi\u1ec7c hi\u1ec7u qu\u1ea3 h\u01a1n, t\u0103ng doanh thu, m\u1edf r\u1ed9ng ra n\u01b0\u1edbc ngo\u00e0i, v\u00e2n v\u00e2n. Ngo\u00e0i c\u00f4ng ty m\u00e0 t\u00f4i \u0111\u00e3 gi\u00fap x\u00e2y d\u1ef1ng, ch\u00fang t\u00f4i \u0111ang m\u00e3 h\u00f3a (tokenizing) c\u00e1c t\u00e0i s\u1ea3n t\u00e0i ch\u00ednh, v\u00e0 nhi\u1ec1u trong s\u1ed1 \u0111\u00f3 l\u00e0 t\u00e0i s\u1ea3n t\u00e0i ch\u00ednh c\u1ee7a M\u1ef9. V\u00ec v\u1eady, ch\u00fang t\u00f4i \u0111ang mang c\u00e1c h\u00ecnh th\u1ee9c ti\u1ebft ki\u1ec7m ki\u1ec3u M\u1ef9 \u0111\u1ebfn v\u1edbi ph\u1ea7n c\u00f2n l\u1ea1i c\u1ee7a th\u1ebf gi\u1edbi, \u0111\u00fang kh\u00f4ng?  \n N\u1ebfu b\u1ea1n \u1edf Argentina, Venezuela hay Ch\u00e2u Phi, b\u1ea1n th\u1ef1c s\u1ef1 kh\u00f4ng c\u00f3 quy\u1ec1n ti\u1ebfp c\u1eadn c\u00e1c s\u1ea3n ph\u1ea9m t\u00e0i ch\u00ednh c\u1ee7a M\u1ef9. B\u1ea1n kh\u00f4ng th\u1ec3 m\u1edf t\u00e0i kho\u1ea3n tr\u00ean Charles Schwab v\u00e0 th\u01b0\u1eddng xuy\u00ean ph\u1ea3i \u0111\u1ed1i m\u1eb7t v\u1edbi nh\u1eefng r\u1ee7i ro t\u00f9y ti\u1ec7n nh\u01b0 b\u1ecb t\u1ecbch thu t\u00e0i s\u1ea3n. B\u1ea1n ph\u1ea3i ch\u1ecbu l\u1ea1m ph\u00e1t cao, v\u00ec v\u1eady hi\u1ec7n t\u1ea1i ch\u00fang t\u00f4i \u0111ang cung c\u1ea5p cho b\u1ea1n m\u1ed9t n\u1ec1n t\u1ea3ng d\u1ef1a tr\u00ean \u0111\u1ed3ng \u0111\u00f4 la M\u1ef9, v\u00e0 sau n\u00e0y s\u1ebd l\u00e0 c\u00e1c s\u1ea3n ph\u1ea9m \u0111\u1ea7u t\u01b0 b\u1eb1ng c\u00e1c lo\u1ea1i ti\u1ec1n t\u1ec7 kh\u00e1c. Ch\u00fang t\u00f4i \u0111ang m\u00e3 h\u00f3a c\u00e1c s\u1ea3n ph\u1ea9m \u0111\u1ea7u t\u01b0 \u0111\u1ec3 mang l\u1ea1i l\u1ee3i nhu\u1eadn v\u00e0 c\u01a1 h\u1ed9i ti\u1ebft ki\u1ec7m, \u0111\u1ea7u t\u01b0 tr\u00ean to\u00e0n th\u1ebf gi\u1edbi. Tr\u01b0\u1eddng h\u1ee3p s\u1eed d\u1ee5ng ch\u00ednh hi\u1ec7n nay th\u1ef1c t\u1ebf kh\u00f4ng h\u1eb3n l\u00e0 d\u00e0nh cho d\u00e2n \u201cDegen\u201d, m\u00e0 l\u00e0 nh\u1eefng nh\u00e0 \u0111\u1ea7u t\u01b0 s\u00e0nh s\u1ecfi \u1edf ph\u00e2n kh\u00fac ng\u00e1ch, nh\u1eefng ng\u01b0\u1eddi mu\u1ed1n c\u00f3 l\u1ee3i nhu\u1eadn t\u01b0\u01a1ng \u0111\u1ed1i cao v\u1edbi r\u1ee7i ro th\u1ea5p v\u00e0 c\u00f3 th\u1ec3 t\u00e1i \u0111\u1ea7u t\u01b0 v\u00f2ng l\u1eb7p.    \n Nh\u01b0ng v\u1ec1 l\u00e2u d\u00e0i, \u00fd t\u01b0\u1edfng l\u00e0 d\u00e2n ch\u1ee7 h\u00f3a quy\u1ec1n ti\u1ebfp c\u1eadn \u0111\u1ea7u t\u01b0 v\u00e0 ti\u1ebft ki\u1ec7m \u1edf c\u1ea5p \u0111\u1ed9 to\u00e0n c\u1ea7u. M\u1ed9t c\u00f4ng ty th\u00fa v\u1ecb kh\u00e1c m\u00e0 ch\u00fang t\u00f4i \u0111\u1ea7u t\u01b0 l\u00e0 Boom Supersonic. Ch\u00fang t\u00f4i \u0111\u00e3 th\u1ea5y Boom t\u1ea1i YC trong nh\u1eefng ng\u00e0y \u0111\u1ea7u. Sau \u0111\u00f3, c\u00f3 nhi\u1ec1u l\u00fd do khi\u1ebfn n\u00f3 kh\u00f4ng h\u1ee3p l\u00fd, \u0111\u00fang kh\u00f4ng? V\u00ed d\u1ee5 nh\u01b0 b\u1ea1n c\u1ea7n gi\u1ea5y ph\u00e9p, b\u1ea1n kh\u00f4ng \u0111\u01b0\u1ee3c ph\u00e9p t\u1ea1o ra ti\u1ebfng n\u1ed5 si\u00eau thanh tr\u00ean b\u1ea7u tr\u1eddi M\u1ef9, b\u1ea1n c\u1ea7n lu\u1eadt ph\u00e1p thay \u0111\u1ed5i, v\u00e2n v\u00e2n. V\u00ec v\u1eady, ch\u00fang t\u00f4i \u0111\u00e3 \u0111\u1ea7u t\u01b0 m\u1ed9t \u00edt khi c\u00f3 m\u1ed9t \u0111i\u1ec3m u\u1ed1n, v\u00e0 \u0111\u00f3 l\u00e0 m\u1ed9t \u0111i\u1ec3m u\u1ed1n k\u00e9p. M\u1ef9 \u0111ang thay \u0111\u1ed5i lu\u1eadt \u0111\u1ec3 cho ph\u00e9p c\u00e1c chuy\u1ebfn bay si\u00eau thanh tr\u00ean b\u1ea7u tr\u1eddi M\u1ef9, \u0111\u1ed3ng th\u1eddi h\u1ecd nh\u1eadn ra r\u1eb1ng h\u1ecd c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng \u0111\u1ed9ng c\u01a1 \u0111\u1eb7c bi\u1ec7t c\u1ee7a m\u00ecnh \u0111\u1ec3 cung c\u1ea5p n\u0103ng l\u01b0\u1ee3ng cho c\u00e1c trung t\u00e2m d\u1eef li\u1ec7u v\u00e0 h\u1ecd b\u1eaft \u0111\u1ea7u nh\u1eadn \u0111\u01b0\u1ee3c c\u00e1c h\u1ee3p \u0111\u1ed3ng kh\u1ed5ng l\u1ed3 \u0111\u1ec3 cung c\u1ea5p n\u0103ng l\u01b0\u1ee3ng cho c\u00e1c trung t\u00e2m d\u1eef li\u1ec7u AI.      \n V\u00e0 th\u1ebf l\u00e0 ch\u00fang t\u00f4i \u0111\u1ea7u t\u01b0 v\u00e0o l\u00fac \u0111\u00f3, ngay khi doanh nghi\u1ec7p \u0111ang c\u00f3 b\u01b0\u1edbc chuy\u1ec3n m\u00ecnh. Base Power, c\u00f4ng ty \u0111ang c\u1ef1c k\u1ef3 th\u00e0nh c\u00f4ng trong vai tr\u00f2 m\u1ed9t ti\u1ec7n \u00edch m\u1edbi v\u1edbi h\u1ec7 th\u1ed1ng pin d\u1ef1 ph\u00f2ng t\u1ea1i gia, c\u00f3 l\u1ebd l\u00e0 c\u00f4ng ty \u201chot\u201d nh\u1ea5t trong l\u0129nh v\u1ef1c n\u0103ng l\u01b0\u1ee3ng. Ch\u00fang t\u00f4i c\u0169ng \u0111\u1ea7u t\u01b0 v\u00e0o m\u1ed9t Neobank \u1edf Mexico, \u0111\u01b0\u1ee3c \u0111i\u1ec1u h\u00e0nh b\u1edfi c\u00e1c c\u1ef1u s\u00e1ng l\u1eadp c\u1ee7a m\u1ed9t c\u00f4ng ty FinTech tuy\u1ec7t v\u1eddi \u1edf Nga, nh\u1eefng ng\u01b0\u1eddi r\u00f5 r\u00e0ng \u0111\u00e3 r\u1eddi Nga \u0111\u1ec3 th\u1ef1c hi\u1ec7n d\u1ef1 \u00e1n n\u00e0y v\u00e0 \u0111ang g\u1eb7t h\u00e1i th\u00e0nh c\u00f4ng vang d\u1ed9i.  \n V\u00e0 \u0111i\u1ec1u th\u00fa v\u1ecb v\u1edbi nh\u1eefng lo\u1ea1i c\u00f4ng ty n\u00e0y l\u00e0 cu\u1ed1i c\u00f9ng ch\u00fang s\u1ebd l\u1edbn m\u1ea1nh h\u01a1n nhi\u1ec1u so v\u1edbi nh\u1eefng g\u00ec b\u1ea1n c\u00f3 th\u1ec3 t\u01b0\u1edfng t\u01b0\u1ee3ng. Ch\u00fang s\u1ebd gi\u00e0nh chi\u1ebfn th\u1eafng trong r\u1ea5t nhi\u1ec1u m\u1ea3ng t\u00e0i ch\u00ednh kh\u00e1c nhau. H\u00e3y nh\u00ecn v\u00e0o Nubank \u1edf Brazil hay Revolut \u1edf Ch\u00e2u \u00c2u, \u0111\u00f3 l\u00e0 nh\u1eefng c\u00f4ng ty tr\u1ecb gi\u00e1 h\u01a1n 50 t\u1ef7 \u0111\u00f4 la. V\u00e0 Plata c\u00f3 c\u01a1 h\u1ed9i l\u00e0m \u0111\u01b0\u1ee3c \u0111i\u1ec1u \u0111\u00f3 cho Mexico.   \n Numerai, th\u1ef1c ch\u1ea5t l\u00e0 AI, n\u00f3 gi\u1ed1ng nh\u01b0 m\u1ed9t qu\u1ef9 ph\u00f2ng h\u1ed9 \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng b\u1edfi c\u1ed9ng \u0111\u1ed3ng, n\u01a1i m\u1ecdi ng\u01b0\u1eddi t\u1ea3i l\u00ean c\u00e1c m\u00f4 h\u00ecnh kh\u00e1c nhau c\u1ee7a h\u1ecd v\u00e0 sau \u0111\u00f3 qu\u1ef9 s\u1ebd tr\u1ea3 ti\u1ec1n cho nh\u1eefng ng\u01b0\u1eddi \u0111\u00f3 d\u1ef1a tr\u00ean l\u1ee3i nhu\u1eadn t\u1ea1o ra, c\u00f4ng ty n\u00e0y c\u0169ng \u0111ang ho\u1ea1t \u0111\u1ed9ng r\u1ea5t t\u1ed1t. V\u00e0 ch\u00fang t\u00f4i c\u0169ng tham gia v\u00e0o Somos, m\u1ed9t nh\u00e0 cung c\u1ea5p h\u1ea1 t\u1ea7ng c\u00e1p quang \u00edt t\u00e0i s\u1ea3n v\u1edbi chi ph\u00ed th\u1ea5p. \n T\u1ea1i Colombia, h\u1ecd b\u1eaft \u0111\u1ea7u \u1edf Medell\u00edn, m\u1ed9t qu\u1ed1c gia m\u00e0 nhi\u1ec1u th\u1ee9 c\u00f2n b\u1ea5t c\u1eadp, nh\u01b0ng h\u1ecd l\u1ea1i c\u00f3 chi ph\u00ed l\u1eafp \u0111\u1eb7t c\u00e1p quang th\u1ea5p nh\u1ea5t th\u1ebf gi\u1edbi, \u0111ang ho\u1ea1t \u0111\u1ed9ng c\u1ef1c k\u1ef3 hi\u1ec7u qu\u1ea3 v\u00e0 t\u0103ng tr\u01b0\u1edfng nh\u01b0 v\u0169 b\u00e3o. T\u00f4i th\u1ea5y r\u1ea5t nhi\u1ec1u \u0111i\u1ec1u th\u00fa v\u1ecb \u0111ang di\u1ec5n ra, nh\u01b0 vi\u1ec7c ch\u00fang t\u00f4i l\u00e0 nh\u00e0 \u0111\u1ea7u t\u01b0 v\u00e0o Pair, c\u00f4ng ty c\u01a1 b\u1ea3n l\u00e0 gi\u00fap m\u1ecdi ng\u01b0\u1eddi t\u00ecm hi\u1ec3u xem h\u1ecd n\u00ean l\u00e0m g\u00ec v\u1edbi AI trong c\u00e1c lo\u1ea1i h\u00ecnh doanh nghi\u1ec7p kh\u00e1c nhau. \n V\u00e0 r\u1ed3i Fleequid, m\u1ed9t s\u00e0n th\u01b0\u01a1ng m\u1ea1i xe bu\u00fdt c\u0169 B2B \u1edf Ch\u00e2u \u00c2u. V\u00ec v\u1eady, c\u00f3 r\u1ea5t nhi\u1ec1u \u0111i\u1ec1u th\u00fa v\u1ecb \u0111ang di\u1ec5n ra b\u00ean ngo\u00e0i th\u1ebf gi\u1edbi c\u1ee7a c\u00e1c m\u00f4 h\u00ecnh n\u1ec1n t\u1ea3ng c\u01a1 b\u1ea3n v\u00e0 LLM, v\u00e0 th\u1ef1c t\u1ebf l\u00e0 t\u1ea5t c\u1ea3 nh\u1eefng \u0111\u01a1n v\u1ecb n\u00e0y \u0111\u1ec1u s\u1eed d\u1ee5ng AI \u0111\u1ec3 l\u00e0m m\u1ecdi th\u1ee9 t\u1ed1t h\u01a1n v\u00e0 th\u00fa v\u1ecb h\u01a1n. \u0110i\u1ec1u n\u00e0y cho b\u1ea1n th\u1ea5y c\u1ea3 nh\u1eefng g\u00ec qu\u00e1 tr\u00ecnh th\u1ecb tr\u01b0\u1eddng h\u00f3a c\u00f3 th\u1ec3 l\u00e0m trong th\u1eddi \u0111\u1ea1i AI, c\u0169ng nh\u01b0 nh\u1eefng \u0111i\u1ec1u th\u00fa v\u1ecb \u0111ang di\u1ec5n ra b\u00ean ngo\u00e0i c\u00e1c m\u00f4 h\u00ecnh LLM c\u1ed1t l\u00f5i m\u00e0 m\u1ecdi ng\u01b0\u1eddi \u0111ang b\u00e0n t\u00e1n.  \n T\u00f4i s\u1ebd t\u1ea1m d\u1eebng \u1edf \u0111\u00e2y m\u1ed9t ch\u00fat. \u0110\u1ec3 xem c\u00f3 ai c\u00f2n c\u00e2u h\u1ecfi cu\u1ed1i c\u00f9ng n\u00e0o kh\u00f4ng, n\u1ebfu kh\u00f4ng t\u00f4i s\u1ebd k\u1ebft th\u00fac bu\u1ed5i ph\u00e1t tr\u1ef1c ti\u1ebfp n\u00e0y. Bu\u1ed5i ti\u1ebfp theo, m\u00e0 t\u00f4i \u0111ang \u0111\u1ecbnh th\u1ef1c hi\u1ec7n v\u00e0o tu\u1ea7n t\u1edbi, s\u1ebd l\u00e0 m\u1ed9t phi\u00ean H\u1ecfi \u0111\u00e1p (Ask Me Anything). C\u00f3 l\u1ebd l\u00e0 v\u00e0o tr\u01b0a th\u1ee9 N\u0103m t\u1edbi, n\u01a1i ch\u00fang ta s\u1ebd th\u1ea3o lu\u1eadn v\u1ec1 h\u1ea7u h\u1ebft nh\u1eefng g\u00ec c\u00e1c b\u1ea1n \u0111\u00e3 \u0111\u1eb7t c\u00e2u h\u1ecfi li\u00ean quan \u0111\u1ebfn nh\u1eefng bi\u1ebfn \u0111\u1ed9ng tr\u00ean th\u1ebf gi\u1edbi n\u00f3i chung.    \n V\u1eady n\u00ean, t\u00f4i xin k\u1ebft th\u00fac bu\u1ed5i ph\u00e1t tr\u1ef1c ti\u1ebfp t\u1ea1i \u0111\u00e2y. C\u1ea3m \u01a1n c\u00e1c b\u1ea1n \u0111\u00e3 tham gia tu\u1ea7n n\u00e0y, v\u00e0 h\u1eb9n g\u1eb7p l\u1ea1i c\u00e1c b\u1ea1n v\u00e0o tu\u1ea7n t\u1edbi. \n ","Category":["Ch\u1ee3","Ch\u01a1i v\u1edbi k\u1ef3 l\u00e2n"],"_links":{"self":[{"href":"https:\/\/grinda.org\/vi\/wp-json\/wp\/v2\/posts\/66994","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/grinda.org\/vi\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/grinda.org\/vi\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/grinda.org\/vi\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/grinda.org\/vi\/wp-json\/wp\/v2\/comments?post=66994"}],"version-history":[{"count":1,"href":"https:\/\/grinda.org\/vi\/wp-json\/wp\/v2\/posts\/66994\/revisions"}],"predecessor-version":[{"id":66995,"href":"https:\/\/grinda.org\/vi\/wp-json\/wp\/v2\/posts\/66994\/revisions\/66995"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/grinda.org\/vi\/wp-json\/wp\/v2\/media\/67277"}],"wp:attachment":[{"href":"https:\/\/grinda.org\/vi\/wp-json\/wp\/v2\/media?parent=66994"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/grinda.org\/vi\/wp-json\/wp\/v2\/categories?post=66994"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/grinda.org\/vi\/wp-json\/wp\/v2\/tags?post=66994"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}