{"id":49760,"date":"2024-12-17T15:01:26","date_gmt":"2024-12-17T15:01:26","guid":{"rendered":"https:\/\/fabricegrinda.com\/?p=49760"},"modified":"2024-12-17T15:02:53","modified_gmt":"2024-12-17T15:02:53","slug":"tap-47-xu-huong-thi-truong","status":"publish","type":"post","link":"https:\/\/grinda.org\/vi\/tap-47-xu-huong-thi-truong\/","title":{"rendered":"T\u1eadp 47: Xu h\u01b0\u1edbng th\u1ecb tr\u01b0\u1eddng"},"content":{"rendered":"\n<p>V\u1edbi vi\u1ec7c t\u00f4i \u0111\u00e3 x\u00e2y d\u1ef1ng v\u00e0 \u0111\u1ea7u t\u01b0 v\u00e0o th\u1ecb tr\u01b0\u1eddng trong 26 n\u0103m, b\u1ea1n c\u00f3 th\u1ec3 ngh\u0129 r\u1eb1ng m\u1ecdi th\u1ee9 c\u1ea7n x\u00e2y d\u1ef1ng \u0111\u00e3 \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng, nh\u01b0ng kh\u00f4ng c\u00f3 g\u00ec c\u00f3 th\u1ec3 xa r\u1eddi s\u1ef1 th\u1eadt h\u01a1n. Theo nhi\u1ec1u c\u00e1ch, ch\u00fang ta v\u1eabn \u0111ang \u1edf giai \u0111o\u1ea1n \u0111\u1ea7u c\u1ee7a cu\u1ed9c c\u00e1ch m\u1ea1ng th\u1ecb tr\u01b0\u1eddng v\u1edbi r\u1ea5t nhi\u1ec1u xu h\u01b0\u1edbng m\u1edbi th\u00fa v\u1ecb. <\/p>\n\n<p>Trong t\u1eadp n\u00e0y, t\u00f4i s\u1ebd \u0111\u1ec1 c\u1eadp \u0111\u1ebfn:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Th\u01b0\u01a1ng m\u1ea1i xuy\u00ean bi\u00ean gi\u1edbi.<\/li>\n\n\n\n<li>Th\u01b0\u01a1ng m\u1ea1i tr\u1ef1c ti\u1ebfp.<\/li>\n\n\n\n<li>H\u00e0ng h\u00f3a theo chi\u1ec1u d\u1ecdc m\u1edbi \u0111\u01b0\u1ee3c h\u1ed7 tr\u1ee3 b\u1edfi c\u00e1c l\u1edbp d\u1ecbch v\u1ee5.<\/li>\n\n\n\n<li>M\u00f4 h\u00ecnh kinh doanh c\u00f3 t\u1ef7 l\u1ec7 l\u1ee3i nhu\u1eadn cao d\u1ef1a tr\u00ean s\u1ef1 ti\u1ec7n l\u1ee3i.<\/li>\n\n\n\n<li>C\u00f4ng ngh\u1ec7 kh\u00ed h\u1eadu.<\/li>\n\n\n\n<li>Th\u1ecb tr\u01b0\u1eddng h\u1ed7 tr\u1ee3 AI.<\/li>\n\n\n\n<li>Th\u1ecb tr\u01b0\u1eddng B2B:\n<ul class=\"wp-block-list\">\n<li>Th\u1ecb tr\u01b0\u1eddng \u0111\u1ea7u v\u00e0o.<\/li>\n\n\n\n<li>H\u1ed7 tr\u1ee3 SMB.<\/li>\n\n\n\n<li>L\u00e0m vi\u1ec7c theo nh\u00f3m.<\/li>\n\n\n\n<li>Th\u1ecb tr\u01b0\u1eddng lao \u0111\u1ed9ng B2B.<\/li>\n\n\n\n<li>C\u01a1 s\u1edf h\u1ea1 t\u1ea7ng kinh doanh.<\/li>\n\n\n\n<li>Th\u01b0\u01a1ng m\u1ea1i h\u00f3a B2B.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n<p>T\u1eadp phim c\u00f3 t\u00ednh t\u01b0\u01a1ng t\u00e1c cao v\u1edbi h\u00e0ng ch\u1ee5c c\u00e2u h\u1ecfi c\u1ee7a kh\u00e1n gi\u1ea3. Sau \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 c\u00e2u h\u1ecfi m\u00e0 t\u00f4i \u0111\u00e3 tr\u1ea3 l\u1eddi: <\/p>\n\n<ul class=\"wp-block-list\">\n<li>Nh\u1eefng lo\u1ea1i th\u1ecb tr\u01b0\u1eddng n\u00e0o c\u00f3 th\u1ec3 ho\u1ea1t \u0111\u1ed9ng trong l\u0129nh v\u1ef1c b\u1ea5t \u0111\u1ed9ng s\u1ea3n?<\/li>\n\n\n\n<li>T\u00f4i th\u1ea5y h\u1ec7 s\u1ed1 \u0111\u1ecbnh gi\u00e1 n\u00e0o khi \u0111\u1ea7u t\u01b0 v\u00e0 tho\u00e1t l\u1ec7nh?<\/li>\n\n\n\n<li>N\u1ec1n t\u1ea3ng n\u00e0o l\u00e0 t\u1ed1t nh\u1ea5t \u0111\u1ec3 x\u00e2y d\u1ef1ng th\u1ecb tr\u01b0\u1eddng?<\/li>\n<\/ul>\n\n<figure class=\"wp-block-embed aligncenter is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Episode 47: Marketplace Trends\" width=\"840\" height=\"473\" src=\"https:\/\/www.youtube.com\/embed\/KeYTNqq2Gkk?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n<p>\u0110\u1ec3 b\u1ea1n tham kh\u1ea3o, t\u00f4i \u0111ang bao g\u1ed3m c\u00e1c trang tr\u00ecnh b\u00e0y t\u00f4i \u0111\u00e3 s\u1eed d\u1ee5ng trong t\u1eadp n\u00e0y.<\/p>\n\n\t\t<div class=\"wppdfemb-frame-container-1\" style=\"-webkit-overflow-scrolling:auto;\">\n\t\t\t<iframe class=\"pdfembed-iframe nonfullscreen wppdf-emb-iframe-1\"\n\t\t\t\tsrc=\"https:\/\/grinda.org\/vi\/?pdfemb-data=eyJwZGZJRCI6NDk2MjYsInVybCI6Imh0dHBzOlwvXC9mYWJyaWNlZ3JpbmRhLmNvbVwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyNFwvMTJcL01hcmtldHBsYWNlLXRyZW5kcy1EZWNlbWJlci0yMDI0LnBkZiIsImhlaWdodCI6IjQ1MCIsIm1vYmlsZXdpZHRoIjoiNDUwIiwiaW5kZXgiOjF9\"\n\t\t\t\tdata-pdf-id=\"49626\"\n\t\t\t\tdata-pdf-index=\"1\"\n\t\t\t\tstyle=\"border:none;width:100%;max-width:100%;height:450px;\"\n\t\t\t\tscrolling=\"yes\">\n\t\t\t<\/iframe>\n\t\t<\/div>\n\n\t\t\n<p>N\u1ebfu mu\u1ed1n, b\u1ea1n c\u00f3 th\u1ec3 nghe t\u1eadp \u0111\u00f3 trong tr\u00ecnh ph\u00e1t podcast \u0111\u01b0\u1ee3c nh\u00fang.<\/p>\n\n<iframe loading=\"lazy\" title=\"Nh\u00fang Tr\u00ecnh ph\u00e1t\" src=\"https:\/\/play.libsyn.com\/embed\/episode\/id\/34472960\/height\/128\/theme\/modern\/size\/standard\/thumbnail\/yes\/custom-color\/000000\/time-start\/00:00:00\/playlist-height\/200\/direction\/backward\/hide-subscribe\/yes\/hide-share\/yes\/font-color\/FFFFFF\" height=\"128\" width=\"100%\" scrolling=\"no\" allowfullscreen=\"\" webkitallowfullscreen=\"true\" mozallowfullscreen=\"true\" oallowfullscreen=\"true\" msallowfullscreen=\"true\" style=\"border: none;\"><\/iframe>\n\n<p>Ngo\u00e0i video YouTube v\u00e0 tr\u00ecnh ph\u00e1t podcast nh\u00fang \u1edf tr\u00ean, b\u1ea1n c\u0169ng c\u00f3 th\u1ec3 nghe podcast tr\u00ean <a href=\"https:\/\/podcasts.apple.com\/us\/podcast\/47-marketplace-trends\/id1532336635?i=1000680596586\" target=\"_blank\" data-type=\"link\" data-id=\"https:\/\/podcasts.apple.com\/us\/podcast\/47-marketplace-trends\/id1532336635?i=1000680596586\" rel=\"noreferrer noopener\">iTunes<\/a> v\u00e0 <a href=\"https:\/\/open.spotify.com\/episode\/6N7O89OitWhTLSJQywblzV?si=5d1becfb850b4fa7\" target=\"_blank\" data-type=\"link\" data-id=\"https:\/\/open.spotify.com\/episode\/6N7O89OitWhTLSJQywblzV?si=5d1becfb850b4fa7\" rel=\"noreferrer noopener\">Spotify<\/a> .<\/p>\n\n<p>N\u1ebfu b\u1ea1n mu\u1ed1n \u0111\u1ecdc n\u1ed9i dung, \u0111\u00e2y l\u00e0 b\u1ea3n ghi c\u1ee7a t\u1eadp phim.<\/p>\n\n<p>Ch\u00e0o m\u1ecdi ng\u01b0\u1eddi. T\u00f4i hy v\u1ecdng b\u1ea1n c\u00f3 m\u1ed9t tu\u1ea7n tuy\u1ec7t v\u1eddi. V\u00ec v\u1eady, l\u00fd do t\u00f4i mu\u1ed1n th\u1ef1c hi\u1ec7n t\u1eadp n\u00e0y c\u1ee5 th\u1ec3 l\u00e0, t\u1ea5t nhi\u00ean, ch\u1ee7 \u0111\u1ec1 c\u1ee7a ng\u00e0y h\u00f4m nay l\u00e0 AI, AI, t\u1ea5t c\u1ea3 AI, m\u1ecdi l\u00fac. V\u00e0 theo nhi\u1ec1u c\u00e1ch, c\u00f3 c\u1ea3m gi\u00e1c r\u1eb1ng m\u1ecdi th\u1ee9 c\u1ea7n ph\u1ea3i l\u00e0m tr\u00ean th\u1ecb tr\u01b0\u1eddng \u0111\u00e3 \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n. Nh\u01b0ng t\u00f4i c\u1ea3m th\u1ea5y r\u1eb1ng kh\u00f4ng c\u00f3 g\u00ec c\u00f3 th\u1ec3 xa r\u1eddi s\u1ef1 th\u1eadt h\u01a1n.  <\/p>\n\n<p>Ch\u00fang ta v\u1eabn \u0111ang \u1edf giai \u0111o\u1ea1n \u0111\u1ea7u. V\u00e0 v\u00ec v\u1eady, t\u00f4i mu\u1ed1n chia s\u1ebb m\u1ed9t s\u1ed1 \u0111i\u1ec1u \u0111\u00e3 v\u00e0 \u0111ang di\u1ec5n ra v\u00e0 l\u00fd do t\u1ea1i sao ch\u00fang ta v\u1eabn h\u00e0o h\u1ee9ng v\u1edbi nh\u1eefng \u0111i\u1ec1u \u0111ang di\u1ec5n ra tr\u00ean th\u1ecb tr\u01b0\u1eddng v\u00e0 nh\u1eefng g\u00ec s\u1eafp di\u1ec5n ra. V\u00ec v\u1eady, kh\u00f4ng c\u1ea7n ph\u1ea3i n\u00f3i th\u00eam n\u1eefa, ch\u00fang ta h\u00e3y b\u1eaft \u0111\u1ea7u. Ch\u00e0o m\u1eebng \u0111\u1ebfn v\u1edbi t\u1eadp 47, Xu h\u01b0\u1edbng th\u1ecb tr\u01b0\u1eddng.   <\/p>\n\n<p>V\u00ec v\u1eady, tr\u01b0\u1edbc khi t\u00f4i tr\u00ecnh b\u00e0y cho b\u1ea1n v\u1ec1 lu\u1eadn \u00e1n hi\u1ec7n t\u1ea1i c\u1ee7a ch\u00fang t\u00f4i trong kh\u00f4ng gian th\u1ecb tr\u01b0\u1eddng, t\u00f4i mu\u1ed1n \u0111\u01b0a ra ho\u1eb7c chia s\u1ebb m\u1ed9t v\u00e0i v\u00ed d\u1ee5 v\u1ec1 nh\u1eefng \u0111i\u1ec1u th\u00fa v\u1ecb \u0111\u00e3 v\u00e0 \u0111ang di\u1ec5n ra trong th\u1ebf gi\u1edbi th\u1ecb tr\u01b0\u1eddng, t\u00f4i kh\u00f4ng bi\u1ebft li\u1ec7u ch\u00fang c\u00f3 ng\u1eabu nhi\u00ean hay kh\u00f4ng, nh\u01b0ng gi\u1ed1ng nh\u01b0 nh\u1eefng s\u1ef1 ph\u00e1t tri\u1ec3n v\u00e0 \u0111\u1ed5i m\u1edbi kh\u00e1c nhau m\u00e0 ch\u00fang ta \u0111ang th\u1ea5y, gi\u1ed1ng nh\u01b0 \u0111\u1eb7c th\u00f9 c\u1ee7a c\u00f4ng ty, nh\u01b0ng c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c kh\u00e1i qu\u00e1t h\u00f3a.<\/p>\n\n<p>V\u1eady l\u00e0 m\u1ed9t v\u00e0i xu h\u01b0\u1edbng chung. Tr\u01b0\u1edbc h\u1ebft, nh\u01b0 m\u1ed9t danh m\u1ee5c chung, th\u01b0\u01a1ng m\u1ea1i xuy\u00ean bi\u00ean gi\u1edbi cu\u1ed1i c\u00f9ng c\u0169ng tr\u1edf th\u00e0nh hi\u1ec7n th\u1ef1c, \u0111\u00fang kh\u00f4ng? Gi\u1ed1ng nh\u01b0 c\u00f3 m\u1ed9t gi\u1ea5c m\u01a1 trong nh\u1eefng ng\u00e0y \u0111\u1ea7u r\u1eb1ng \u1edf ch\u00e2u \u00c2u, b\u1ea1n c\u00f3 th\u1ec3 l\u00e0 m\u1ed9t c\u00f4ng ty Ph\u00e1p v\u00e0 b\u1ea1n s\u1ebd b\u00e1n h\u00e0ng tr\u00ean kh\u1eafp ch\u00e2u \u00c2u. Nh\u01b0ng th\u1ef1c t\u1ebf l\u00e0 cho \u0111\u1ebfn g\u1ea7n \u0111\u00e2y m\u1edbi x\u1ea3y ra.   <\/p>\n\n<p>Nh\u01b0ng b\u00e2y gi\u1edd b\u1ea1n c\u00f3 c\u00e1c c\u00f4ng ty nh\u01b0 Vinted, v\u00ed d\u1ee5, l\u00e0 m\u1ed9t c\u00f4ng ty c\u1ee7a Litva v\u00e0 c\u00e1c nh\u00e0 l\u00e3nh \u0111\u1ea1o c\u1ee7a h\u1ecd \u1edf Anh v\u00e0 Ph\u00e1p, nh\u01b0ng th\u00e0nh th\u1eadt m\u00e0 n\u00f3i, h\u1ecd l\u1edbn m\u1ea1nh tr\u00ean kh\u1eafp ch\u00e2u \u00c2u. V\u00e0 nh\u1eefng g\u00ec h\u1ecd l\u00e0m l\u00e0 h\u1ecd l\u1ea5y danh s\u00e1ch c\u1ee7a h\u1ecd \u1edf m\u1ed9t s\u1ed1 qu\u1ed1c gia, t\u1ef1 \u0111\u1ed9ng d\u1ecbch ch\u00fang, \u0111\u01b0a ch\u00fang v\u00e0o c\u00e1c qu\u1ed1c gia kh\u00e1c. V\u00e0 khi b\u1ea1n th\u1ef1c s\u1ef1 tr\u00f2 chuy\u1ec7n v\u1edbi ng\u01b0\u1eddi mua ng\u01b0\u1eddi b\u00e1n, n\u00f3 s\u1ebd \u0111\u01b0\u1ee3c d\u1ecbch t\u1ef1 \u0111\u1ed9ng.  <\/p>\n\n<p>V\u00ec v\u1eady, c\u1ea3m gi\u00e1c nh\u01b0 n\u00f3 ho\u00e0n to\u00e0n li\u1ec1n m\u1ea1ch. V\u00e0 h\u1ecd \u0111\u00e3 t\u00edch h\u1ee3p thanh to\u00e1n v\u00e0 v\u1eadn chuy\u1ec3n, v.v. V\u00ec v\u1eady, h\u1ecd th\u1ef1c s\u1ef1 \u0111\u00e3 t\u1ea1o ra th\u1ecb tr\u01b0\u1eddng CDC xuy\u00ean bi\u00ean gi\u1edbi qu\u1ed1c t\u1ebf th\u1ef1c s\u1ef1 \u0111\u1ea7u ti\u00ean. Ch\u00fang t\u00f4i c\u0169ng \u0111ang th\u1ea5y n\u00f3 trong c\u00e1c danh m\u1ee5c kh\u00e1c. Ch\u00fang t\u00f4i c\u00f3 Ovoko, \u0111ang l\u00e0m \u0111i\u1ec1u \u0111\u00f3 cho c\u00e1c b\u1ed9 ph\u1eadn \u00f4 t\u00f4. M\u1ed9t l\u1ea7n n\u1eefa, h\u1ecd ch\u1ee7 y\u1ebfu nh\u1eadn v\u00e0 \u0111\u1ea3m b\u1ea3o c\u00e1c b\u1ed9 ph\u1eadn \u00f4 t\u00f4 \u1edf \u0110\u00f4ng \u00c2u, v\u00e0 sau \u0111\u00f3 h\u1ecd b\u00e1n ch\u00fang \u1edf Ph\u00e1p.     <\/p>\n\n<p>Nh\u01b0ng th\u00e0nh th\u1eadt m\u00e0 n\u00f3i, tr\u00ean kh\u1eafp ch\u00e2u \u00c2u, ch\u00fang t\u00f4i l\u00e0 nh\u00e0 \u0111\u1ea7u t\u01b0 v\u00e0o Wallapop, c\u00f4ng ty c\u0169ng \u0111ang s\u1eed d\u1ee5ng v\u1ecb th\u1ebf d\u1eabn \u0111\u1ea7u c\u1ee7a m\u00ecnh tr\u00ean th\u1ecb tr\u01b0\u1eddng ph\u00e2n lo\u1ea1i CDC t\u1ea1i T\u00e2y Ban Nha \u0111\u1ec3 t\u1ea5n c\u00f4ng v\u00e0o B\u1ed3 \u0110\u00e0o Nha v\u00e0 \u00dd. V\u00e0 \u0111ang ngh\u0129 \u0111\u1ebfn c\u00e1c th\u1ecb tr\u01b0\u1eddng kh\u00e1c. V\u00ec v\u1eady, xuy\u00ean bi\u00ean gi\u1edbi cu\u1ed1i c\u00f9ng c\u0169ng \u0111ang tr\u1edf th\u00e0nh hi\u1ec7n th\u1ef1c. V\u00e0 th\u00e0nh th\u1eadt m\u00e0 n\u00f3i, ngay c\u1ea3 t\u1eeb Hoa K\u1ef3. M\u1ecdi ng\u01b0\u1eddi hi\u1ec7n c\u00f3 th\u1ec3 v\u1eadn chuy\u1ec3n t\u1eeb Hoa K\u1ef3 \u0111\u1ebfn c\u00e1c qu\u1ed1c gia kh\u00e1c theo c\u00e1ch d\u1ec5 d\u00e0ng h\u01a1n nhi\u1ec1u so v\u1edbi tr\u01b0\u1edbc \u0111\u00e2y. Ch\u00fang t\u00f4i th\u1ea5y eBay hi\u1ec7n \u0111ang chi\u1ebfm m\u1ed9t t\u1ef7 l\u1ec7 l\u1edbn, ng\u00e0y c\u00e0ng t\u0103ng trong doanh thu gi\u1ed1ng nh\u01b0 v\u1eadn chuy\u1ec3n t\u1eeb Hoa K\u1ef3 ra b\u00ean ngo\u00e0i Hoa K\u1ef3 V\u00e0 h\u1ecd c\u0169ng \u0111ang gi\u00fap ng\u01b0\u1eddi b\u00e1n c\u1ee7a m\u00ecnh v\u1eadn chuy\u1ec3n qu\u1ed1c t\u1ebf. S\u1ef1 ph\u00e1t tri\u1ec3n l\u1edbn th\u1ee9 hai l\u00e0 ch\u00fang ta \u0111ang th\u1ea5y th\u01b0\u01a1ng m\u1ea1i video tr\u1ef1c ti\u1ebfp ra \u0111\u1eddi ngay t\u1ea1i Trung Qu\u1ed1c.      <\/p>\n\n<p>N\u00f3 \u0111\u00e3 l\u1edbn trong m\u1ed9t th\u1eddi gian d\u00e0i. V\u00ec v\u1eady, b\u1ea1n c\u00f3 Taobao tr\u1ef1c ti\u1ebfp. R\u00f5 r\u00e0ng, \u0111\u00f3 l\u00e0 th\u1ecb tr\u01b0\u1eddng Alibaba CDC, n\u01a1i kho\u1ea3ng 25 ph\u1ea7n tr\u0103m \u0111\u01a1n h\u00e0ng \u0111\u1ebfn t\u1eeb video tr\u1ef1c ti\u1ebfp. \u1ede Hoa K\u1ef3, ch\u1ec9 c\u00f3 m\u1ed9t danh m\u1ee5c m\u00e0 n\u00f3 l\u1edbn trong qu\u00e1 kh\u1ee9, \u0111\u00f3 l\u00e0 Whatnot, thu\u1ed9c danh m\u1ee5c \u0111\u1ed3 s\u01b0u t\u1ea7m, n\u01a1i m\u1ecdi ng\u01b0\u1eddi th\u01b0\u1eddng xuy\u00ean \u0111\u1ebfn v\u00e0 mua \u0111\u1ed3 s\u01b0u t\u1ea7m.   <\/p>\n\n<p>Nh\u01b0ng ngo\u00e0i Whatnot, kh\u00f4ng c\u00f3 g\u00ec th\u1ef1c s\u1ef1 c\u1ea5t c\u00e1nh. Nh\u01b0ng gi\u1edd \u0111\u00e2y ch\u00fang ta \u0111ang th\u1ea5y nh\u1eefng l\u1ea7n l\u1eb7p l\u1ea1i v\u00e0 c\u1ea3i ti\u1ebfn m\u1edbi c\u1ee7a \u0111i\u1ec1u \u0111\u00f3. Ch\u00fang t\u00f4i v\u1eeba \u0111\u1ea7u t\u01b0 v\u00e0o Palmstreet v\u00e0 Palmstreet l\u00e0 m\u1ed9t th\u1ecb tr\u01b0\u1eddng th\u01b0\u01a1ng m\u1ea1i tr\u1ef1c ti\u1ebfp cho c\u00e1c lo\u00e0i th\u1ef1c v\u1eadt qu\u00fd hi\u1ebfm. Hi\u1ec7n t\u1ea1i, c\u00e1c lo\u00e0i th\u1ef1c v\u1eadt qu\u00fd hi\u1ebfm c\u00f3 v\u1ebb r\u1ea5t th\u00edch h\u1ee3p, nh\u01b0ng th\u1ef1c t\u1ebf th\u00ec \u0111\u00e2y l\u00e0 m\u1ed9t danh m\u1ee5c tr\u1ecb gi\u00e1 5 t\u1ef7 \u0111\u00f4 la. V\u00e0 th\u00e0nh th\u1eadt m\u00e0 n\u00f3i, \u0111\u00e2y c\u0169ng l\u00e0 chi\u1ebfn l\u01b0\u1ee3c th\u00e2m nh\u1eadp \u0111\u1ec3 ra m\u1eaft c\u00e1c danh m\u1ee5c kh\u00e1c.    <\/p>\n\n<p>V\u00e0 k\u1ec3 t\u1eeb \u0111\u00f3, h\u1ecd \u0111\u00e3 tung ra c\u00e1c lo\u1ea1i t\u1eafc k\u00e8, pha l\u00ea, \u0111\u1ed3 g\u1ed1m, v.v. V\u00e0 t\u00f4i ch\u1eafc ch\u1eafn r\u1eb1ng h\u1ecd s\u1ebd m\u1edf r\u1ed9ng h\u01a1n n\u1eefa. B\u00e2y gi\u1edd, l\u00fd do th\u01b0\u01a1ng m\u1ea1i tr\u1ef1c ti\u1ebfp ho\u1ea1t \u0111\u1ed9ng \u1edf \u0111\u00e2y l\u00e0 nh\u1eefng ng\u01b0\u1eddi b\u00e1n ho\u1eb7c ng\u01b0\u1eddi ti\u00eau d\u00f9ng chuy\u00ean nghi\u1ec7p v\u00e0 c\u00e1c c\u1eeda h\u00e0ng nh\u1ecf, h\u1ecd, h\u1ecd c\u00f3 m\u1ed9t c\u00e2u chuy\u1ec7n \u0111\u1ec3 k\u1ec3. M\u1ed7i lo\u1ea1i c\u00e2y \u0111\u1ec1u \u0111\u1ebfn t\u1eeb \u0111\u00e2u \u0111\u00f3, c\u1ea7n \u0111\u01b0\u1ee3c ch\u0103m s\u00f3c theo m\u1ed9t c\u00e1ch c\u1ee5 th\u1ec3.   <\/p>\n\n<p>V\u00e0 v\u00ec v\u1eady, h\u1ea7u h\u1ebft c\u00e1c c\u1eeda h\u00e0ng \u0111ang b\u00e1n \u0111\u01b0\u1ee3c kho\u1ea3ng hai lu\u1ed3ng m\u1ed7i tu\u1ea7n. H\u1ecd b\u00e1n \u0111\u01b0\u1ee3c kho\u1ea3ng 10 ngh\u00ecn s\u1ea3n ph\u1ea9m m\u1ed7i th\u00e1ng. V\u00e0 th\u1ef1c s\u1ef1, th\u1ef1c s\u1ef1 t\u1ed1t. V\u00e0 nh\u1eefng ng\u01b0\u1eddi mua nh\u1eefng s\u1ea3n ph\u1ea9m n\u00e0y \u0111ang t\u1ea1o ra m\u1ed1i li\u00ean h\u1ec7 c\u1ea3m x\u00fac \u0111\u1eb7c bi\u1ec7t v\u1edbi c\u00e2y tr\u1ed3ng v\u00e0 c\u00f4ng ty \u0111ang ho\u1ea1t \u0111\u1ed9ng r\u1ea5t t\u1ed1t. Ch\u00fang ta \u0111ang n\u00f3i \u0111\u1ebfn h\u00e0ng ch\u1ee5c tri\u1ec7u GMV; ra m\u1eaft c\u00e1ch \u0111\u00e2y kh\u00f4ng l\u00e2u v\u00e0 \u0111ang ph\u00e1t tri\u1ec3n r\u1ea5t nhanh.    <\/p>\n\n<p>R\u1ea5t h\u00e0o h\u1ee9ng v\u1edbi \u0111i\u1ec1u n\u00e0y v\u00e0 \u0111ang suy ngh\u0129 v\u1ec1 nh\u1eefng danh m\u1ee5c kh\u00e1c c\u00f3 th\u1ec3 \u00e1p d\u1ee5ng \u0111i\u1ec1u n\u00e0y tr\u00ean c\u01a1 s\u1edf ti\u1ebfn l\u00ean ph\u00eda tr\u01b0\u1edbc. C\u00e1c ng\u00e0nh d\u1ecdc m\u1edbi th\u01b0\u1eddng \u0111\u01b0\u1ee3c t\u1ea1o ra b\u1eb1ng c\u00e1ch th\u00eam m\u1ed9t l\u1edbp d\u1ecbch v\u1ee5. V\u00e0 t\u00f4i s\u1ebd cho b\u1ea1n m\u1ed9t v\u00e0i v\u00ed d\u1ee5 v\u1ec1 \u0111i\u1ec1u \u0111\u00f3 trong c\u00e1c ng\u00e0nh d\u1ecdc ho\u1eb7c danh m\u1ee5c kh\u00e1c t\u00ecm th\u1ea5y c\u00e1c xu h\u01b0\u1edbng v\u0129 m\u00f4 kh\u00e1c, nh\u01b0 trong qu\u00e1 tr\u00ecnh xanh h\u00f3a th\u1ebf gi\u1edbi.  <\/p>\n\n<p>Nh\u01b0ng trong tr\u01b0\u1eddng h\u1ee3p n\u00e0y, \u0111\u00e2y l\u00e0 m\u1ed9t c\u00f4ng ty c\u00f3 t\u00ean l\u00e0 Alpaga. H\u1ecd l\u00e0 m\u1ed9t th\u1ecb tr\u01b0\u1eddng thi\u1ebft b\u1ecb nh\u00e0 h\u00e0ng \u0111\u00e3 qua s\u1eed d\u1ee5ng. V\u00ec v\u1eady, tr\u01b0\u1edbc \u0111\u00e2y, n\u1ebfu b\u1ea1n m\u1edf m\u1ed9t nh\u00e0 h\u00e0ng, b\u1ea1n s\u1ebd cung c\u1ea5p m\u1ecdi th\u1ee9 cho b\u1ea1n. V\u00e0 b\u1ea1n s\u1ebd s\u1eed d\u1ee5ng n\u00f3 cho \u0111\u1ebfn khi n\u00f3 kh\u1ea5u hao ho\u00e0n to\u00e0n v\u00ec th\u1ef1c t\u1ebf kh\u00f4ng c\u00f3 n\u01a1i n\u00e0o th\u1ef1c s\u1ef1 \u0111\u1ec3 b\u00e1n thi\u1ebft b\u1ecb, m\u1ed9t ph\u1ea7n v\u00ec kh\u00f4ng c\u00f3 ai l\u1eafp \u0111\u1eb7t, kh\u00f4ng c\u00f3 ai v\u1eadn chuy\u1ec3n, v.v.   <\/p>\n\n<p>V\u00e0 v\u00ec v\u1eady, s\u1ef1 \u0111\u1ed5i m\u1edbi \u1edf \u0111\u00e2y l\u00e0 h\u1ecd \u0111\u00e3 t\u1ea1o ra m\u1ed9t m\u1ea1ng l\u01b0\u1edbi ph\u00e2n ph\u1ed1i c\u00e1c \u0111\u01a1n v\u1ecb l\u1eafp \u0111\u1eb7t v\u00e0 v\u1eadn chuy\u1ec3n cho t\u1ea5t c\u1ea3 c\u00e1c thi\u1ebft b\u1ecb nh\u00e0 h\u00e0ng \u0111\u00e3 qua s\u1eed d\u1ee5ng. V\u00ec v\u1eady, \u0111\u1ed9t nhi\u00ean c\u00f3 m\u1ed9t s\u1ef1 m\u1edf kh\u00f3a. V\u00e0 \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c ngu\u1ed3n cung, h\u1ecd l\u00e0m vi\u1ec7c v\u1edbi c\u00e1c b\u1ebfp th\u01b0\u01a1ng m\u1ea1i nh\u01b0 Marriott v\u00e0 h\u1ecd l\u1ea5y thi\u1ebft b\u1ecb t\u1eeb h\u1ecd. \u0110i\u1ec1u g\u00ec x\u1ea3y ra v\u00e0 \u0111i\u1ec1u h\u1ecd nh\u1eadn ra l\u00e0 Nh\u00e0 h\u00e0ng th\u1ef1c s\u1ef1 thay \u0111\u1ed5i r\u1ea5t nhi\u1ec1u.   <\/p>\n\n<p>H\u1ecd thay \u0111\u1ed5i \u1ea9m th\u1ef1c, h\u1ecd thay \u0111\u1ed5i quy m\u00f4, v\u00e0 c\u00e1c m\u00f3n \u0103n m\u00e0 ch\u00fang t\u00f4i cung c\u1ea5p c\u00f3 th\u1ec3 thay \u0111\u1ed5i theo th\u1eddi gian. V\u00e0 v\u00ec v\u1eady, n\u1ebfu b\u1ea1n \u0111ang m\u1edf m\u1ed9t nh\u00e0 h\u00e0ng m\u1edbi, tr\u01b0\u1edbc h\u1ebft, b\u1ea1n kh\u00f4ng mu\u1ed1n mua \u0111\u1ed3 m\u1edbi v\u00e0 tr\u1ea3 gi\u00e1 \u0111\u00e3 qua s\u1eed d\u1ee5ng \u0111\u01b0\u1ee3c gi\u1ea3m gi\u00e1. V\u00e0 n\u1ebfu b\u1ea1n \u0111ang thay \u0111\u1ed5i \u1ea9m th\u1ef1c, v.v., b\u1ea1n th\u1ef1c s\u1ef1 mu\u1ed1n c\u00f3 s\u1ef1 linh ho\u1ea1t.  <\/p>\n\n<p>V\u00e0 v\u00ec v\u1eady, b\u1eb1ng c\u00e1ch l\u00e0m vi\u1ec7c v\u1edbi c\u00e1c nh\u00e0 l\u1eafp \u0111\u1eb7t v\u00e0 nh\u00e0 ph\u00e2n ph\u1ed1i, th\u1ef1c t\u1ebf l\u00e0 h\u1ecd kh\u00f4ng t\u00ednh ph\u00ed cho vi\u1ec7c \u0111\u00f3. \u0110\u00f3 l\u00e0 m\u1ed9t s\u1ef1 chuy\u1ec3n ti\u1ebfp. V\u00e0 \u0111\u00e2y kh\u00f4ng ph\u1ea3i l\u00e0 nh\u00e2n vi\u00ean. H\u1ecd ch\u1ec9 gi\u1ed1ng nh\u01b0 c\u00e1c \u0111\u1ed1i t\u00e1c. H\u1ecd \u0111\u00e3 c\u00f3 th\u1ec3 m\u1edf kh\u00f3a v\u00e0 t\u1ea1o ra m\u1ed9t th\u1ecb tr\u01b0\u1eddng m\u1ed9t l\u1ea7n n\u1eefa, t\u0103ng tr\u01b0\u1edfng l\u00ean h\u00e0ng tri\u1ec7u \u0111\u00f4 la m\u1ed9t th\u00e1ng v\u1ec1 doanh s\u1ed1 v\u00e0 t\u1eebng ch\u00fat m\u1ed9t b\u1eaft \u0111\u1ea7u v\u01b0\u01a1n ra qu\u1ed1c t\u1ebf.    <\/p>\n\n<p>B\u00e2y gi\u1edd, \u0111i\u1ec1u th\u00fa v\u1ecb l\u00e0 C\u00f3 m\u1ed9t v\u00e0i nh\u00e0 m\u00f4i gi\u1edbi ngo\u1ea1i tuy\u1ebfn. B\u1ea1n s\u1ebd ngh\u0129 r\u1eb1ng nh\u1eefng nh\u00e0 m\u00f4i gi\u1edbi ngo\u1ea1i tuy\u1ebfn n\u00e0y s\u1ebd c\u1ea3m th\u1ea5y r\u1eb1ng h\u1ecd \u0111ang b\u1ecb ph\u00e1 v\u1ee1 ho\u1eb7c r\u1eb1ng h\u1ecd \u0111ang b\u1ecb c\u00f4ng ty n\u00e0y t\u1ea5n c\u00f4ng. Nh\u01b0ng v\u00ec h\u1ecd th\u1ef1c s\u1ef1 kh\u00f4ng th\u00edch th\u1ef1c hi\u1ec7n c\u00e0i \u0111\u1eb7t v\u1eadn chuy\u1ec3n, h\u1ecd s\u1eb5n s\u00e0ng \u0111\u01b0a h\u00e0ng t\u1ed3n kho c\u1ee7a m\u00ecnh v\u00e0o Alpaga v\u00e0 ph\u00e1t tri\u1ec3n c\u00f9ng h\u1ecd.  <\/p>\n\n<p>V\u00e0 v\u00ec v\u1eady, \u0111\u00f3 l\u00e0 m\u1ed9t m\u1ed1i quan h\u1ec7 c\u1ed9ng sinh th\u00e0nh c\u00f4ng, thu h\u00fat nh\u1eefng ng\u01b0\u1eddi ch\u01a1i hi\u1ec7n t\u1ea1i \u0111\u1ec3 ph\u00e1t tri\u1ec3n trong danh m\u1ee5c. Xu h\u01b0\u1edbng th\u00fa v\u1ecb ti\u1ebfp theo l\u00e0 ch\u00fang ta \u0111ang th\u1ea5y c\u00e1c m\u00f4 h\u00ecnh kinh doanh m\u1edbi n\u1ed5i l\u00ean. V\u00ec v\u1eady, c\u00f3 m\u1ed9t th\u1ecb tr\u01b0\u1eddng \u1edf Ph\u00e1p c\u00f3 t\u00ean l\u00e0 La Bourse aux Livres v\u00e0 h\u1ecd c\u00f3 t\u1ef7 l\u1ec7 ti\u1ebfp nh\u1eadn l\u00e0 90 ph\u1ea7n tr\u0103m. B\u1ea1n bi\u1ebft \u0111\u1ea5y, h\u1ea7u h\u1ebft c\u00e1c th\u1ecb tr\u01b0\u1eddng trong B2B c\u00f3 th\u1ec3 c\u00f3 t\u1ef7 l\u1ec7 ti\u1ebfp nh\u1eadn l\u00e0 ba, n\u0103m, 7 ph\u1ea7n tr\u0103m v\u00e0 trong C2C c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng, h\u1ecd c\u00f3 t\u1ef7 l\u1ec7 ti\u1ebfp nh\u1eadn l\u00e0 10%, 15%, 20%, c\u00f3 th\u1ec3 l\u00e0 25 ph\u1ea7n tr\u0103m \u1edf m\u1ee9c cao, b\u1edfi v\u00ec t\u1ea5t nhi\u00ean ng\u01b0\u1eddi b\u00e1n n\u00ean \u0111\u01b0\u1ee3c th\u01b0\u1edfng cho nh\u1eefng th\u1ee9 h\u1ecd \u0111ang b\u00e1n.   <\/p>\n\n<p>Nh\u01b0ng La Bourse aux Livres th\u1ef1c s\u1ef1 kh\u00f4ng ph\u1ea3i l\u00e0 tr\u00f2 ch\u01a1i &#8220;\u1ed2, ch\u00fang t\u00f4i s\u1ebd ki\u1ebfm ti\u1ec1n cho b\u1ea1n&#8221;, m\u00e0 l\u00e0 tr\u00f2 ch\u01a1i ti\u1ec7n l\u1ee3i. N\u1ebfu b\u1ea1n l\u00e0 cha m\u1eb9 m\u1edbi, b\u1ea1n ph\u1ea3i thay \u0111\u1ed5i t\u1ea5t c\u1ea3 s\u00e1ch c\u1ee7a m\u00ecnh m\u1ed7i n\u0103m. V\u00e0 c\u00f3 r\u1ea5t nhi\u1ec1u s\u00e1ch v\u00e0 b\u1ea1n kh\u00f4ng c\u00f3 \u0111\u1ee7 ch\u1ed7 trong nh\u00e0. V\u00e0 v\u00e2ng, b\u1ea1n c\u00f3 th\u1ec3 b\u00e1n t\u1eebng cu\u1ed1n m\u1ed9t tr\u00ean Amazon. B\u1ea1n l\u1ea5y s\u00e1ch, qu\u00e9t v\u00e0 li\u1ec7t k\u00ea.    <\/p>\n\n<p>V\u00e0 khi n\u00f3 b\u00e1n \u0111\u01b0\u1ee3c, b\u1ea1n s\u1ebd v\u1eadn chuy\u1ec3n n\u00f3, nh\u01b0ng \u0111\u00f3 l\u00e0 m\u1ed9t l\u01b0\u1ee3ng c\u00f4ng vi\u1ec7c kh\u00e1 l\u1edbn. V\u00e0 h\u1ecd \u0111\u00e3 nh\u1eadn ra r\u1eb1ng m\u1ecdi ng\u01b0\u1eddi kh\u00f4ng mu\u1ed1n l\u00e0m \u0111i\u1ec1u \u0111\u00f3 ch\u1ec9 v\u00ec m\u1ed9t v\u00e0i \u0111\u00f4 la. V\u00e0 v\u00ec v\u1eady, nh\u1eefng g\u00ec b\u1ea1n l\u00e0m v\u1edbi la bourse au livre l\u00e0, B\u1ea1n qu\u00e9t t\u1ea5t c\u1ea3 c\u00e1c cu\u1ed1n s\u00e1ch c\u1ee7a m\u00ecnh, b\u1ea1n m\u1ea5t m\u1ed9t ph\u00fat cho kho\u1ea3ng 50 cu\u1ed1n s\u00e1ch. B\u1ea1n \u0111\u1eb7t ch\u00fang v\u00e0o m\u1ed9t h\u1ed9p, h\u1ecd \u0111\u01b0a cho b\u1ea1n m\u1ed9t nh\u00e3n v\u1eadn chuy\u1ec3n, v\u00ec v\u1eady b\u1ea1n d\u00e1n nh\u00e3n v\u1eadn chuy\u1ec3n v\u00e0o v\u00e0 b\u1ea1n v\u1eadn chuy\u1ec3n n\u00f3 cho h\u1ecd.   <\/p>\n\n<p>H\u1ecd ngay l\u1eadp t\u1ee9c cung c\u1ea5p cho b\u1ea1n gi\u00e1 tr\u1ecb 10%, m\u1ed9t phi\u1ebfu gi\u1ea3m gi\u00e1 \u0111\u1ec3 mua s\u00e1ch tr\u00ean n\u1ec1n t\u1ea3ng c\u1ee7a h\u1ecd v\u00e0 h\u1ecd s\u1ebd lo vi\u1ec7c b\u00e1n s\u00e1ch. V\u00e0 k\u1ebft qu\u1ea3 l\u00e0, h\u1ecd tr\u1edf n\u00ean c\u00f3 l\u00e3i trong th\u1eddi gian k\u1ef7 l\u1ee5c, m\u1ed9t l\u1ea7n n\u1eefa, h\u00e0ng tri\u1ec7u \u0111\u00f4 la doanh s\u1ed1, \u0111i\u1ec1u n\u00e0y gi\u00fap \u00edch khi b\u1ea1n c\u00f3 t\u1ef7 l\u1ec7 mua 90 ph\u1ea7n tr\u0103m, gi\u00fap vi\u1ec7c kinh t\u1ebf ho\u1ea1t \u0111\u1ed9ng d\u1ec5 d\u00e0ng h\u01a1n. H\u1ecd tr\u1edf th\u00e0nh m\u1ed9t trong nh\u1eefng th\u1ecb tr\u01b0\u1eddng s\u00e1ch c\u0169 h\u00e0ng \u0111\u1ea7u, n\u1ebfu kh\u00f4ng mu\u1ed1n n\u00f3i l\u00e0 h\u00e0ng \u0111\u1ea7u t\u1ea1i Ph\u00e1p, n\u01a1i h\u1ecd \u0111ang t\u1eadn d\u1ee5ng \u0111\u1ec3 tr\u1edf th\u00e0nh nh\u00e0 ph\u00e2n ph\u1ed1i s\u00e1ch m\u1edbi.  <\/p>\n\n<p>H\u1ecd \u0111ang t\u1eadn d\u1ee5ng \u0111\u1ec3 tr\u1edf th\u00e0nh nh\u00e0 xu\u1ea5t b\u1ea3n s\u00e1ch. V\u00e0 v\u00ec v\u1eady, n\u1ebfu b\u1ea1n ngh\u0129 \u0111\u1ebfn m\u1ed9t s\u1ed1 danh m\u1ee5c v\u00e0 t\u00f4i c\u00f3 th\u1ec3 ngh\u0129 \u0111\u1ebfn m\u1ed9t v\u00e0i danh m\u1ee5c, \u00fd t\u00f4i l\u00e0, n\u1ebfu b\u1ea1n nh\u00ecn v\u00e0o Craigslist so v\u1edbi Hoa K\u1ef3, m\u1ed9t trong nh\u1eefng danh m\u1ee5c l\u1edbn h\u01a1n l\u00e0 mi\u1ec5n ph\u00ed. V\u00e0 v\u00ec v\u1eady, b\u1ea1n c\u00f3 th\u1ec3 t\u01b0\u1edfng t\u01b0\u1ee3ng c\u00f3 nh\u1eefng danh m\u1ee5c m\u00e0 m\u1ecdi ng\u01b0\u1eddi s\u1eb5n s\u00e0ng lo\u1ea1i b\u1ecf nh\u1eefng th\u1ee9 \u0111\u00f3 n\u1ebfu h\u1ecd kh\u00f4ng l\u00e0m \u0111i\u1ec1u \u0111\u00f3 ho\u1eb7c l\u00e0m phi\u1ec1n.  <\/p>\n\n<p>B\u00e2y gi\u1edd, b\u1ea1n c\u00f3 th\u1ec3 x\u00e2y d\u1ef1ng m\u1ed9t th\u1ecb tr\u01b0\u1eddng tr\u00ean \u0111\u00f3 kh\u00f4ng? V\u00e2ng, n\u1ebfu n\u00f3 gi\u1ed1ng nh\u01b0 nh\u1eefng th\u1ee9 nh\u01b0 \u0111\u1ed3 n\u1ed9i th\u1ea5t, t\u00f4i kh\u00f4ng ch\u1eafc, v\u00ec chi ph\u00ed l\u01b0u tr\u1eef v\u00e0 v\u1eadn chuy\u1ec3n c\u00f3 th\u1ec3 qu\u00e1 cao. Nh\u01b0ng l\u00e0m \u0111i\u1ec1u \u0111\u00f3 cho s\u00e1ch l\u00e0 thi\u00ean t\u00e0i, v\u00e0 t\u00f4i ch\u1eafc ch\u1eafn r\u1eb1ng c\u00f3 nh\u1eefng danh m\u1ee5c kh\u00e1c m\u00e0 m\u1ecdi ng\u01b0\u1eddi ch\u1ec9 mu\u1ed1n lo\u1ea1i b\u1ecf m\u1ecdi th\u1ee9, v\u00e0 n\u1ebfu b\u1ea1n c\u00f3 th\u1ec3 t\u00ecm ra c\u00e1ch \u0111\u1ec3 l\u00e0m cho n\u00f3 thu\u1eadn ti\u1ec7n, v.v.,  <\/p>\n\n<p>b\u1ea1n c\u00f3 th\u1ec3 c\u00f3 t\u1ef7 l\u1ec7 thu r\u1ea5t l\u1edbn. Xu h\u01b0\u1edbng \u0103n xin l\u1edbn ti\u1ebfp theo l\u00e0 c\u00f4ng ngh\u1ec7 kh\u00ed h\u1eadu, v\u00e0 r\u00f5 r\u00e0ng l\u00e0 \u1edf Hoa K\u1ef3 \u0110i\u1ec1u n\u00e0y \u0111\u01b0\u1ee3c th\u00fac \u0111\u1ea9y b\u1edfi IRA, \u0110\u1ea1o lu\u1eadt Gi\u1ea3m l\u1ea1m ph\u00e1t. Nh\u01b0ng th\u00e0nh th\u1eadt m\u00e0 n\u00f3i, n\u00f3 c\u00f2n v\u01b0\u1ee3t xa \u0111i\u1ec1u \u0111\u00f3, theo ngh\u0129a l\u00e0 m\u1ecdi ng\u01b0\u1eddi mu\u1ed1n ti\u1ebft ki\u1ec7m ti\u1ec1n h\u00f3a \u0111\u01a1n ti\u1ec1n \u0111i\u1ec7n v\u00e0 h\u00f3a \u0111\u01a1n s\u01b0\u1edfi \u1ea5m.  <\/p>\n\n<p>V\u00e0 n\u1ebfu kinh t\u1ebf c\u00f3 hi\u1ec7u qu\u1ea3, h\u1ecd s\u1ebd l\u00e0m. V\u00ec v\u1eady, ch\u00fang t\u00f4i l\u00e0 nh\u00e0 \u0111\u1ea7u t\u01b0, m\u1ed9t c\u00f4ng ty c\u00f3 t\u00ean l\u00e0 Tetra. V\u00e0 s\u1ef1 \u0111\u1ed5i m\u1edbi \u1edf \u0111\u00e2y l\u00e0 n\u00f3 gi\u00fap vi\u1ec7c l\u1eafp \u0111\u1eb7t m\u00e1y b\u01a1m nhi\u1ec7t c\u1ee7a b\u1ea1n d\u1ec5 d\u00e0ng h\u01a1n nhi\u1ec1u, \u0111\u00fang kh\u00f4ng? Gi\u1ed1ng nh\u01b0 c\u00e1ch c\u0169 b\u1ea1n s\u1ebd l\u00e0m l\u00e0 b\u1ea1n \u0111\u1ebfn Angie&#8217;s List ho\u1eb7c Thumbtack, n\u01a1i b\u1ea1n t\u00ecm th\u1ea5y nhi\u1ec1u nh\u00e0 l\u1eafp \u0111\u1eb7t kh\u00e1c nhau.   <\/p>\n\n<p>B\u1ea1n s\u1ebd nh\u1eadn \u0111\u01b0\u1ee3c m\u1ed9t b\u00e1o gi\u00e1, h\u1ecd s\u1ebd \u0111\u1ebfn th\u0103m v\u00e0 b\u00e1o gi\u00e1 cho b\u1ea1n. V\u00e0 v\u00ec v\u1eady, b\u1ea1n c\u00f3 5, 10 nh\u00e0 th\u1ea7u \u0111\u1ebfn, b\u1ea1n nh\u1eadn \u0111\u01b0\u1ee3c m\u1ed9t b\u00e1o gi\u00e1, b\u1ea1n kh\u00f4ng th\u1ef1c s\u1ef1 bi\u1ebft c\u00e1ch \u0111\u00e1nh gi\u00e1 h\u1ecd, nh\u01b0ng b\u1ea1n ch\u1ecdn m\u1ed9t, c\u00f3 l\u1ebd l\u00e0 gi\u00e1 t\u1ed1t nh\u1ea5t. V\u00e0 sau \u0111\u00f3, h\u1ecd th\u01b0\u1eddng l\u00e0m vi\u1ec7c ch\u1eadm h\u01a1n ng\u00e2n s\u00e1ch v\u00e0 b\u1ea1n kh\u00e1 kh\u00f4ng h\u00e0i l\u00f2ng v\u00e0 tr\u1ea3i nghi\u1ec7m l\u00e0 r\u1ea5t nhi\u1ec1u c\u00f4ng vi\u1ec7c.  <\/p>\n\n<p>V\u00e0 ngay c\u1ea3 \u0111\u1ed1i v\u1edbi c\u00e1c nh\u00e0 th\u1ea7u th\u00ec \u0111\u00f3 c\u0169ng l\u00e0 m\u1ed9t kh\u1ed1i l\u01b0\u1ee3ng c\u00f4ng vi\u1ec7c kh\u00e1 l\u1edbn v\u00ec 10 ng\u01b0\u1eddi trong s\u1ed1 h\u1ecd \u0111\u1ebfn v\u00e0 ch\u1ec9 c\u00f3 m\u1ed9t ng\u01b0\u1eddi nh\u1eadn \u0111\u01b0\u1ee3c c\u00f4ng vi\u1ec7c. V\u00e0 c\u00e1ch Tetra th\u1ef1c hi\u1ec7n \u0111i\u1ec1u n\u00e0y l\u00e0 h\u1ecd \u0111\u00e3 t\u1ef1 \u0111\u1ed9ng h\u00f3a quy tr\u00ecnh v\u00e0 h\u1ecd ch\u1ecdn nh\u00e0 th\u1ea7u ph\u1ee5 cho b\u1ea1n. V\u00ec v\u1eady, \u0111\u1ed1i v\u1edbi b\u1ea1n, ng\u01b0\u1eddi ti\u00eau d\u00f9ng, th\u00ec Tetra \u0111ang l\u00e0m vi\u1ec7c.   <\/p>\n\n<p>Gi\u1ed1ng nh\u01b0 Uber, b\u1ea1n kh\u00f4ng ch\u1ecdn t\u00e0i x\u1ebf, Uber ch\u1ecdn t\u00e0i x\u1ebf c\u1ee7a b\u1ea1n, nh\u01b0ng th\u1ef1c t\u1ebf l\u00e0 t\u00e0i x\u1ebf kh\u00f4ng l\u00e0m vi\u1ec7c tr\u1ef1c ti\u1ebfp cho Uber. V\u00e0 v\u00ec v\u1eady, Tetra \u0111\u00e3 l\u00e0m l\u00e0 h\u1ecd t\u1ef1 \u0111\u1ed9ng h\u00f3a c\u00e1ch h\u1ecd c\u00f3 th\u1ec3 \u0111\u1ecbnh gi\u00e1, sau \u0111\u00f3 h\u1ecd \u0111\u00e3 ch\u1ecdn nh\u1eefng nh\u00e0 th\u1ea7u ph\u1ee5 t\u1ed1t nh\u1ea5t. V\u00e0 theo c\u00e1ch n\u00e0y, h\u1ecd V\u00e0 kh\u00f4ng ai \u0111\u1ebfn th\u0103m nh\u00e0 b\u1ea1n, nh\u00e2n ti\u1ec7n n\u00f3i lu\u00f4n.  <\/p>\n\n<p>V\u00e0 theo c\u00e1ch n\u00e0y, \u0111\u00fang th\u1eddi h\u1ea1n, \u0111\u00fang ng\u00e2n s\u00e1ch, b\u1ea1n s\u1ebd c\u00f3 \u0111\u01b0\u1ee3c tr\u1ea3i nghi\u1ec7m tuy\u1ec7t v\u1eddi khi b\u1ea1n \u0111ang xanh h\u00f3a ng\u00f4i nh\u00e0 c\u1ee7a m\u00ecnh. V\u00ec v\u1eady, n\u00f3 gi\u1ed1ng nh\u01b0 m\u1ed9t xu h\u01b0\u1edbng kh\u00e1c l\u00e0 th\u00eam m\u1ed9t l\u1edbp d\u1ecbch v\u1ee5 \u0111\u1ec3 thay \u0111\u1ed5i k\u1ebft qu\u1ea3 v\u00e0 t\u1ea1o ra m\u1ed9t danh m\u1ee5c th\u1ef1c s\u1ef1 kh\u00f4ng t\u1ed3n t\u1ea1i tr\u01b0\u1edbc \u0111\u00e2y. V\u00e0 n\u00f3 \u0111ang t\u00e1i t\u1ea1o l\u1ea1i c\u00e1c tr\u01b0\u1eddng h\u1ee3p s\u1eed d\u1ee5ng c\u1ee7a c\u00e1c th\u1ecb tr\u01b0\u1eddng hi\u1ec7n c\u00f3, \u0111\u00fang kh\u00f4ng?  <\/p>\n\n<p>N\u1ebfu b\u1ea1n v\u00e0o Upwork \u0111\u1ec3 thu\u00ea ai \u0111\u00f3. B\u1ea1n \u0111\u0103ng vi\u1ec7c, h\u00e0ng tr\u0103m ng\u01b0\u1eddi n\u1ed9p \u0111\u01a1n, b\u1ea1n c\u1ea7n ph\u1ecfng v\u1ea5n m\u1ed9t nh\u00f3m, b\u1ea1n ch\u1ecdn m\u1ed9t ng\u01b0\u1eddi. M\u1ed9t l\u1ea7n n\u1eefa, b\u1ea1n ch\u1ec9 mu\u1ed1n l\u00ean ti\u1ebfng v\u1edbi m\u1ecdi ng\u01b0\u1eddi.    \u0110\u00f3 l\u00e0 r\u1ea5t nhi\u1ec1u c\u00f4ng vi\u1ec7c. C\u00e1ch m\u1edbi v\u00e0 c\u00e1ch hi\u1ec7n \u0111\u1ea1i th\u1ef1c s\u1ef1 l\u00e0 th\u1ecb tr\u01b0\u1eddng s\u1ebd l\u1ef1a ch\u1ecdn cho b\u1ea1n v\u00ec h\u1ecd bi\u1ebft ai s\u1ebd l\u00e0m c\u00f4ng vi\u1ec7c t\u1ed1t nh\u1ea5t d\u1ef1a tr\u00ean c\u00e1c th\u00f4ng s\u1ed1 k\u1ef9 thu\u1eadt c\u1ee7a b\u1ea1n.<\/p>\n\n<p>N\u1ebfu b\u1ea1n l\u00e0m \u0111\u00fang. R\u00f5 r\u00e0ng, \u0111i\u1ec1u n\u00e0y \u00e1p d\u1ee5ng nhi\u1ec1u h\u01a1n cho c\u00e1c trang web theo chi\u1ec1u d\u1ecdc v\u00e0 do \u0111\u00f3 cho c\u00e1c trang web theo chi\u1ec1u ngang, nh\u01b0ng m\u00f4 h\u00ecnh l\u1ef1a ch\u1ecdn th\u1ecb tr\u01b0\u1eddng \u0111\u1ec3 thi\u1ebft k\u1ebf th\u1ecb tr\u01b0\u1eddng ch\u1eafc ch\u1eafn l\u00e0 m\u1ed9t xu h\u01b0\u1edbng l\u1edbn. \u0110i\u1ec1u ti\u1ebfp theo t\u00f4i \u0111\u00e3 \u0111\u1ec1 c\u1eadp \u0111\u1ebfn trong podcast tr\u01b0\u1edbc, n\u01a1i t\u00f4i \u0111\u1ec1 c\u1eadp \u0111\u1ebfn c\u00e1c xu h\u01b0\u1edbng trong AI v\u00e0 nh\u1eefng g\u00ec ch\u00fang ta \u0111ang l\u00e0m v\u00e0 l\u00fd do ch\u00fang ta ki\u1ec3m so\u00e1t l\u00e0 AI \u0111ang \u0111\u1ebfn v\u1edbi c\u00e1c th\u1ecb tr\u01b0\u1eddng v\u00e0 t\u1ea5t nhi\u00ean, m\u1ecdi ng\u01b0\u1eddi \u0111\u1ec1u s\u1eed d\u1ee5ng n\u00f3 \u0111\u1ec3 c\u1ea3i thi\u1ec7n d\u1ecbch v\u1ee5 ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng \u0111\u1ec3 c\u1ea3i thi\u1ec7n n\u0103ng su\u1ea5t l\u1eadp tr\u00ecnh, nh\u01b0ng n\u00f3 \u0111ang b\u1eaft \u0111\u1ea7u xu\u1ea5t hi\u1ec7n trong ch\u00ednh UX UI.  <\/p>\n\n<p>V\u1eady th\u00ec c\u00e1ch c\u0169 \u0111\u1ec3 li\u1ec7t k\u00ea m\u1ecdi th\u1ee9, \u0111\u00fang kh\u00f4ng? B\u1ea1n v\u00e0o eBay, ch\u1ee5p m\u1ed9t v\u00e0i b\u1ee9c \u1ea3nh v\u1ec1 m\u1eb7t h\u00e0ng, vi\u1ebft ti\u00eau \u0111\u1ec1. B\u1ea1n vi\u1ebft m\u00f4 t\u1ea3, ch\u1ecdn danh m\u1ee5c, ch\u1ecdn gi\u00e1, sau \u0111\u00f3 l\u1eafng nghe, r\u1ed3i \u0111\u1ee3i b\u00e1n, m\u1ea5t m\u1ed9t th\u1eddi gian v\u00e0 quy tr\u00ecnh kh\u00e1 r\u01b0\u1eddm r\u00e0, \u0111\u1eb7c bi\u1ec7t l\u00e0 tr\u00ean eBay, \u00edt \u0111\u01b0\u1ee3c ph\u00e1t minh h\u01a1n.  <\/p>\n\n<p>V\u00e0 v\u00ec v\u1eady Hero or Hero Stuff \u0111\u00e3 t\u1ea1o ra m\u1ed9t c\u00e1ch b\u00e1n h\u00e0ng m\u1edbi, n\u01a1i h\u1ecd t\u1ea1o ra m\u1ed9t h\u1ec7 th\u1ed1ng \u0111a danh m\u1ee5c, n\u01a1i b\u1ea1n ch\u1ee5p \u1ea3nh r\u1ed3i y\u00eau c\u1ea7u b\u1ea1n quay video 30 gi\u00e2y k\u1ec3 c\u00e2u chuy\u1ec7n. \u1ed2, t\u00f4i \u0111\u00e3 mua n\u00f3 c\u00e1ch \u0111\u00e2y ba n\u0103m. \u0110\u00e2y l\u00e0 th\u00f4ng s\u1ed1 k\u1ef9 thu\u1eadt, v.v. V\u00e0 th\u1ef1c s\u1ef1 chuy\u1ec3n gi\u1ecdng n\u00f3i c\u1ee7a b\u1ea1n th\u00e0nh t\u1eeb kh\u00f3a, sau \u0111\u00f3 g\u1eafn th\u1ebb \u0111\u1ec3 t\u1ea1o danh s\u00e1ch.   <\/p>\n\n<p>V\u00e0 k\u1ebft qu\u1ea3 l\u00e0, b\u1ea1n c\u00f3 th\u1ec3 t\u1ea1o danh m\u1ee5c \u0111a d\u1ea1ng, danh s\u00e1ch \u0111\u1eb9p v\u00e0 ch\u1ec9 m\u1ea5t kho\u1ea3ng m\u1ed9t ph\u00fat m\u00e0 kh\u00f4ng c\u1ea7n ph\u1ea3i l\u00e0m qu\u00e1 nhi\u1ec1u vi\u1ec7c. Sau \u0111\u00f3, n\u00f3 s\u1ebd t\u1ea1o m\u1ed9t \u0111o\u1ea1n video ng\u1eafn 15 gi\u00e2y m\u00e0 b\u1ea1n c\u00f3 th\u1ec3 \u0111\u0103ng l\u00ean TikTok v\u00e0 Instagram v\u00e0 c\u00e1c n\u01a1i kh\u00e1c \u0111\u1ec3 b\u00e1n.  Hi\u1ec7n nay. H\u1ecd c\u00f3 th\u1ec3 \u0111\u01b0a ch\u00fang v\u00e0o kh\u00f4ng? T\u00f4i ch\u1eafc ch\u1eafn. Nh\u01b0ng khi t\u00f4i ngh\u0129 v\u1ec1 t\u01b0\u01a1ng lai c\u1ee7a c\u00e1c th\u1ecb tr\u01b0\u1eddng h\u00e0ng \u0111\u00e3 qua s\u1eed d\u1ee5ng, r\u00f5 r\u00e0ng, \u0111\u00e2y c\u00f3 l\u1ebd l\u00e0 UX UI s\u1ebd c\u00f3 \u00fd ngh\u0129a v\u00e0 s\u1ebd t\u1ea1o \u0111\u01b0\u1ee3c ti\u1ebfng vang nh\u1ea5t.  <\/p>\n\n<p>V\u00e0 ch\u00fang t\u00f4i c\u0169ng \u0111ang th\u1ea5y \u0111i\u1ec1u \u0111\u00f3 v\u1edbi nh\u1eefng ng\u01b0\u1eddi \u0111\u01b0\u01a1ng nhi\u1ec7m \u0111ang tri\u1ec3n khai n\u00f3. V\u00ec v\u1eady, ch\u00fang t\u00f4i l\u00e0 nh\u00e0 \u0111\u1ea7u t\u01b0 v\u00e0o m\u1ed9t c\u00f4ng ty c\u00f3 t\u00ean l\u00e0 Rebag. Rebag l\u00e0 th\u1ecb tr\u01b0\u1eddng t\u00fai x\u00e1ch h\u00e0ng \u0111\u1ea7u. V\u00e0 k\u1ebft qu\u1ea3 l\u00e0, h\u1ecd c\u00f3 t\u1ea5t c\u1ea3 l\u1ecbch s\u1eed. H\u1ecd c\u00f3 t\u1ea5t c\u1ea3 d\u1eef li\u1ec7u. H\u1ecd c\u00f3 m\u1ecdi th\u1ee9 c\u1ea7n thi\u1ebft, v\u1ec1 c\u01a1 b\u1ea3n, \u0111\u1ec3 x\u00e2y d\u1ef1ng \u0111i\u1ec1u n\u00e0y. V\u00e0 v\u00ec v\u1eady, h\u1ecd \u0111\u00e3 t\u1ea1o ra AI c\u1ee7a m\u00ecnh c\u00f3 t\u00ean l\u00e0 Clair v\u00e0 v\u1edbi Clair, b\u1ea1n ch\u1ee5p m\u1ed9t v\u00e0i b\u1ee9c \u1ea3nh, chi\u1ebfc t\u00fai x\u00e1ch, n\u00f3 s\u1ebd cho b\u1ea1n bi\u1ebft m\u1eabu m\u00e3, nh\u00e3n hi\u1ec7u, t\u00ecnh tr\u1ea1ng v\u00e0 gi\u00e1 c\u1ea3.      <\/p>\n\n<p>V\u00e0 v\u1ec1 c\u01a1 b\u1ea3n, ch\u1ec9 trong m\u1ed9t ph\u00fat, v\u1ec1 c\u01a1 b\u1ea3n b\u1ea1n c\u00f3 th\u1ec3 b\u00e1n t\u00fai x\u00e1ch c\u1ee7a m\u00ecnh. B\u00e2y gi\u1edd, t\u1ea5t nhi\u00ean, b\u1ea1n v\u1eabn \u0111ang v\u1eadn chuy\u1ec3n t\u00fai x\u00e1ch \u0111\u1ebfn Rebag v\u00e0 h\u1ecd s\u1ebd x\u00e1c th\u1ef1c n\u00f3 sau \u0111\u00f3. Nh\u01b0ng n\u00f3 ho\u1ea1t \u0111\u1ed9ng v\u00e0 ho\u1ea1t \u0111\u1ed9ng th\u1ef1c s\u1ef1 t\u1ed1t. V\u00e0 t\u1ea5t nhi\u00ean, \u0111\u00e2y l\u00e0 tr\u01b0\u1eddng h\u1ee3p m\u00e0 b\u00ean \u0111\u01b0\u01a1ng nhi\u1ec7m v\u1eeba \u1ede v\u1ecb tr\u00ed t\u1ed1t h\u01a1n \u0111\u1ec3 th\u1ef1c hi\u1ec7n v\u00ec h\u1ecd c\u00f3 d\u1eef li\u1ec7u, nh\u01b0ng h\u1ecd c\u0169ng \u0111ang tri\u1ec3n khai n\u00f3, \u0111\u00fang kh\u00f4ng?   <\/p>\n\n<p>Gi\u1ed1ng nh\u01b0 nh\u1eefng ng\u01b0\u1eddi \u0111\u01b0\u01a1ng nhi\u1ec7m th\u01b0\u1eddng ch\u1eadm ch\u1ea1p v\u00e0 ch\u00fang t\u00f4i kh\u00f4ng tri\u1ec3n khai c\u00e1c c\u00f4ng ngh\u1ec7 m\u1edbi nh\u1ea5t. V\u00ec v\u1eady, t\u1ea5t c\u1ea3 nh\u1eefng \u0111i\u1ec1u \u0111\u00f3 \u0111\u1ec3 n\u00f3i r\u1eb1ng, ch\u00fang t\u00f4i th\u1ef1c s\u1ef1 \u0111ang \u1edf giai \u0111o\u1ea1n \u0111\u1ea7u, gi\u1ed1ng nh\u01b0 h\u1ecd v\u1eabn l\u00e0 nh\u1eefng danh m\u1ee5c \u0111\u01b0\u01a1ng nhi\u1ec7m ho\u1eb7c hi\u1ec7n c\u00f3 \u0111ang \u0111\u01b0\u1ee3c t\u00e1i t\u1ea1o. V\u00e0 ch\u00fang t\u00f4i \u0111ang ch\u1ee9ng ki\u1ebfn s\u1ef1 t\u00e1i t\u1ea1o tr\u00ean di\u1ec7n r\u1ed9ng, nh\u01b0 t\u1eeb xuy\u00ean bi\u00ean gi\u1edbi \u0111\u1ebfn th\u01b0\u01a1ng m\u1ea1i cu\u1ed9c s\u1ed1ng \u0111\u1ebfn vi\u1ec7c tri\u1ec3n khai.  <\/p>\n\n<p>V\u00e0 t\u1ea5t nhi\u00ean, \u0111i\u1ec1u l\u1edbn nh\u1ea5t \u0111\u1ed1i v\u1edbi ch\u00fang t\u00f4i hi\u1ec7n nay l\u00e0 B2B. V\u00e0 v\u00ec v\u1eady, ch\u00fang t\u00f4i c\u00f3 m\u1ed9t lu\u1eadn \u00e1n th\u1ecb tr\u01b0\u1eddng B2B ho\u00e0n ch\u1ec9nh m\u00e0 t\u00f4i mu\u1ed1n chia s\u1ebb ngay b\u00e2y gi\u1edd. V\u00ec v\u1eady, l\u00fd do B2B l\u00e0 \u0111i\u1ec1u ch\u00fang t\u00f4i t\u1eadp trung nhi\u1ec1u nh\u1ea5t v\u00e0 h\u1ea5p d\u1eabn nh\u1ea5t l\u00e0 n\u1ebfu b\u1ea1n ngh\u0129 v\u1ec1 cu\u1ed9c s\u1ed1ng ti\u00eau d\u00f9ng c\u1ee7a m\u00ecnh, Cu\u1ed9c s\u1ed1ng ti\u00eau d\u00f9ng c\u1ee7a b\u1ea1n th\u1eadt phi th\u01b0\u1eddng, ph\u1ea3i kh\u00f4ng?  <\/p>\n\n<p>Gi\u1ed1ng nh\u01b0 trong cu\u1ed9c s\u1ed1ng ti\u00eau d\u00f9ng c\u1ee7a b\u1ea1n, b\u1ea1n c\u00f3 th\u1ec3 g\u1ecdi Uber trong v\u00f2ng ba ph\u00fat. T\u00f4i c\u00f3 th\u1ec3 \u0111\u1eb7t \u0111\u1ed3 \u0103n v\u00e0 giao h\u00e0ng tr\u00ean DoorDash trong v\u00f2ng 15-20 ph\u00fat. T\u00f4i c\u00f3 th\u1ec3 \u0111\u1eb7t \u0111\u1ed3 \u0103n tr\u00ean Instacart. T\u00f4i c\u00f3 th\u1ec3 \u0111\u1eb7t tr\u00ean Booking.com ho\u1eb7c Airbnb. T\u00f4i c\u00f3 th\u1ec3 nh\u1eadn b\u1ea5t k\u1ef3 th\u1ee9 g\u00ec \u0111\u01b0\u1ee3c giao tr\u00ean Amazon \u1edf m\u1ed9t th\u00e0nh ph\u1ed1 l\u1edbn trong v\u00f2ng t\u1ed1i \u0111a hai ng\u00e0y, th\u01b0\u1eddng l\u00e0 trong ng\u00e0y.     <\/p>\n\n<p>Ng\u1ea1c nhi\u00ean. Cu\u1ed9c s\u1ed1ng c\u1ee7a ch\u00fang ta \u0111\u00e3 \u0111\u01b0\u1ee3c s\u1ed1 h\u00f3a khi n\u00f3i \u0111\u1ebfn ng\u01b0\u1eddi ti\u00eau d\u00f9ng, nh\u01b0ng trong th\u1ebf gi\u1edbi B2B, ch\u00fang ta v\u1eabn gi\u1ed1ng nh\u01b0 b\u00fat v\u00e0 gi\u1ea5y. V\u00e0 \u0111i\u1ec1u \u0111\u00f3 l\u00e0 \u0111\u00fang. C\u1ea3 hai SMB \u0111\u1ec1u \u0111ang qu\u1ea3n l\u00fd h\u00e0ng t\u1ed3n kho c\u1ee7a h\u1ecd th\u00f4ng qua b\u00fat v\u00e0 gi\u1ea5y, nh\u01b0ng th\u00e0nh th\u1eadt m\u00e0 n\u00f3i, ngay c\u1ea3 doanh nghi\u1ec7p l\u1edbn, ph\u1ea3i kh\u00f4ng?  <\/p>\n\n<p>Gi\u1ed1ng nh\u01b0 n\u1ebfu b\u1ea1n mu\u1ed1n \u0111\u1eb7t h\u00e0ng h\u00f3a d\u1ea7u, kh\u00f4ng c\u00f3 danh m\u1ee5c tr\u1ef1c tuy\u1ebfn n\u00e0o cho ph\u00e9p b\u1ea1n xem danh s\u00e1ch nh\u1eefng g\u00ec c\u00f3 s\u1eb5n. V\u00e0 t\u00f4i ch\u1ec9 n\u00f3i danh s\u00e1ch, th\u1eadm ch\u00ed kh\u00f4ng c\u00f3 n\u00fat mua ngay, n\u00fat thanh to\u00e1n tr\u1ef1c tuy\u1ebfn. T\u00f4i ch\u1ec9 n\u00f3i nh\u1eefng g\u00ec c\u00f3 s\u1eb5n v\u00e0 sau \u0111\u00f3 kh\u00f4ng \u0111\u01b0\u1ee3c k\u1ebft n\u1ed1i v\u1edbi nh\u00e0 m\u00e1y. V\u00ec v\u1eady, b\u1ea1n kh\u00f4ng th\u1ea5y n\u0103ng l\u1ef1c s\u1ea3n xu\u1ea5t v\u00e0 s\u1ef1 ch\u1eadm tr\u1ec5 giao h\u00e0ng.   <\/p>\n\n<p>Sau \u0111\u00f3, t\u1ea5t nhi\u00ean, kh\u00f4ng c\u00f3 \u0111\u1eb7t h\u00e0ng tr\u1ef1c tuy\u1ebfn, kh\u00f4ng c\u00f3 thanh to\u00e1n tr\u1ef1c tuy\u1ebfn, kh\u00f4ng theo d\u00f5i \u0111\u01a1n h\u00e0ng v\u00e0 kh\u00f4ng c\u00f3 t\u00e0i tr\u1ee3 cu\u1ed1i c\u00f9ng cho \u0111\u01a1n h\u00e0ng. V\u00e0 \u0111i\u1ec1u n\u00e0y c\u1ea7n ph\u1ea3i x\u1ea3y ra \u1edf m\u1ecdi chi\u1ec1u d\u1ecdc, trong m\u1ecdi danh m\u1ee5c, \u1edf m\u1ecdi \u0111\u1ecba l\u00fd. B\u1ea1n bi\u1ebft \u0111\u1ea5y, ch\u00fang t\u00f4i gi\u1ed1ng nh\u01b0 s\u1ef1 th\u00e2m nh\u1eadp d\u01b0\u1edbi 1 ph\u1ea7n tr\u0103m c\u1ee7a k\u1ef9 thu\u1eadt s\u1ed1 trong h\u1ea7u h\u1ebft c\u00e1c chu\u1ed7i cung \u1ee9ng B2B.  <\/p>\n\n<p>V\u00e0 r\u00f5 r\u00e0ng l\u00e0 \u0111i\u1ec1u n\u00e0y s\u1ebd ph\u1ea3i di\u1ec5n ra \u1edf 50, 60, 70 ph\u1ea7n tr\u0103m trong qu\u00e1 tr\u00ecnh c\u1ee7a th\u1eadp k\u1ef7 t\u1edbi. V\u00e0 v\u00ec v\u1eady, khi b\u1ea1n ngh\u0129 v\u1ec1 h\u1ea7u h\u1ebft GDP, th\u00ec nh\u1eefng danh m\u1ee5c B2B kh\u1ed5ng l\u1ed3 n\u00e0y ch\u01b0a \u0111\u01b0\u1ee3c s\u1ed1 h\u00f3a, c\u00f3 th\u1ec3 l\u00e0 danh m\u1ee5c \u0111\u1ea7u v\u00e0o ho\u1eb7c SMB v\u00e0 m\u1ecdi th\u1ee9 v\u1eabn c\u00f2n ph\u1ea3i l\u00e0m. V\u00e0 nh\u01b0 t\u00f4i \u0111\u00e3 n\u00f3i, nh\u1eefng th\u1ee9 n\u00e0y r\u1ea5t l\u1edbn.  <\/p>\n\n<p>\u00dd t\u00f4i l\u00e0, x\u00e2y d\u1ef1ng 13 ngh\u00ecn t\u1ef7 m\u1ed9t n\u0103m, m\u00e0 t\u00f4i ngh\u0129 l\u00e0 h\u00f3a d\u1ea7u, m\u00e0 t\u00f4i \u0111\u00e3 \u0111\u1ec1 c\u1eadp g\u1ea7n \u0111\u00e2y, th\u00ec kho\u1ea3ng 5 ngh\u00ecn t\u1ef7 m\u1ed9t n\u0103m. N\u0103ng l\u01b0\u1ee3ng, 2 ngh\u00ecn t\u1ef7, \u00fd t\u00f4i l\u00e0, h\u00e0ng ngh\u00ecn t\u1ef7 v\u00e0 h\u00e0ng ngh\u00ecn t\u1ef7 \u0111\u00f4 la v\u1eabn ch\u01b0a \u0111\u01b0\u1ee3c s\u1ed1 h\u00f3a m\u00e0 c\u1ea7n ph\u1ea3i x\u1ea3y ra. V\u00e0 l\u00fd do t\u1ea1i sao l\u1ea1i c\u00f3 l\u00fd do nh\u01b0 v\u1eady l\u00e0 c\u00f3 s\u1ef1 chuy\u1ec3n \u0111\u1ed5i trong c\u00e1c v\u1ecb tr\u00ed l\u00e3nh \u0111\u1ea1o c\u1ee7a t\u1ea5t c\u1ea3 c\u00e1c c\u00f4ng ty n\u00e0y, doanh nghi\u1ec7p l\u1edbn ho\u1eb7c SMB, th\u1eb3ng th\u1eafn m\u00e0 n\u00f3i, n\u01a1i ch\u00fang \u0111\u01b0\u1ee3c \u0111i\u1ec1u h\u00e0nh v\u00e0 qu\u1ea3n l\u00fd b\u1edfi nh\u1eefng ng\u01b0\u1eddi thu\u1ed9c th\u1ebf h\u1ec7 b\u00f9ng n\u1ed5 tr\u1ebb em th\u00edch l\u00e0m m\u1ecdi vi\u1ec7c theo c\u00e1ch c\u1ee7a ri\u00eang h\u1ecd.  <\/p>\n\n<p>H\u1ecd kh\u00f4ng ph\u1ea3i l\u00e0 ng\u01b0\u1eddi b\u1ea3n x\u1ee9 k\u1ef9 thu\u1eadt s\u1ed1 v\u00e0 h\u1ecd \u0111\u00e3 th\u1ef1c hi\u1ec7n RF, RFP ho\u1eb7c FQ. Nh\u01b0ng v\u00ec c\u00f3 s\u1ef1 chuy\u1ec3n \u0111\u1ed5i quy\u1ec1n s\u1edf h\u1eefu trong c\u00e1c SMB v\u00e0 c\u00f3 s\u1ef1 chuy\u1ec3n \u0111\u1ed5i qu\u1ea3n l\u00fd c\u1ee7a doanh nghi\u1ec7p l\u1edbn h\u01a1n sang th\u1ebf h\u1ec7 thi\u00ean ni\u00ean k\u1ef7 v\u00e0 nh\u1eefng ng\u01b0\u1eddi tr\u1ebb h\u01a1n, ch\u00fang ta \u0111ang th\u1ea5y s\u1ef1 thay \u0111\u1ed5i khi h\u1ecd mu\u1ed1n \u0111\u1eb7t h\u00e0ng tr\u00ean c\u00e1c th\u1ecb tr\u01b0\u1eddng tr\u1ef1c tuy\u1ebfn h\u01a1n l\u00e0 th\u1ef1c hi\u1ec7n RFQ. B\u00e2y gi\u1edd, \u0111i\u1ec1u \u0111\u00f3 kh\u00f4ng c\u00f3 ngh\u0129a l\u00e0 B2B lu\u00f4n hi\u1ec7u qu\u1ea3, ph\u1ea3i kh\u00f4ng? Gi\u1ed1ng nh\u01b0 c\u00f3 m\u1ed9t s\u1ed1 danh m\u1ee5c m\u00e0 n\u00f3 kh\u00f4ng hi\u1ec7u qu\u1ea3. T\u1ea5t nhi\u00ean, l\u00fd t\u01b0\u1edfng nh\u1ea5t l\u00e0 b\u1ea1n mu\u1ed1n c\u00f3 c\u1ea3 gi\u00e1 tr\u1ecb \u0111\u01a1n h\u00e0ng trung b\u00ecnh cao v\u00e0 t\u1ea7n su\u1ea5t mua h\u00e0ng cao. V\u00ec v\u1eady, ACV cho \u00f4 t\u00f4 l\u00e0 m\u1ed9t v\u00ed d\u1ee5 v\u1ec1 \u0111i\u1ec1u \u0111\u00f3. M\u1ed9t c\u00f4ng vi\u1ec7c t\u0103ng l\u00ean khi b\u1ea1n thu\u00ea c\u00f4ng nh\u00e2n d\u1ecbch v\u1ee5 d\u1ea7u kh\u00ed ho\u1eb7c c\u00f4ng nh\u00e2n n\u0103ng l\u01b0\u1ee3ng m\u1eb7t tr\u1eddi, v.v. N\u1ebfu b\u1ea1n c\u00f3 AOV th\u1ea5p v\u00e0 t\u1ea7n su\u1ea5t th\u1ea5p, t\u1ea5t nhi\u00ean, \u0111i\u1ec1u \u0111\u00f3 kh\u00f4ng hi\u1ec7u qu\u1ea3. N\u1ec1n kinh t\u1ebf kh\u00f4ng hi\u1ec7u qu\u1ea3.        <\/p>\n\n<p>Nh\u01b0ng l\u00fd t\u01b0\u1edfng nh\u1ea5t l\u00e0 b\u1ea1n mu\u1ed1n t\u1ea7n su\u1ea5t cao v\u00e0 IAOV. Nh\u01b0ng \u00edt nh\u1ea5t b\u1ea1n c\u1ea7n m\u1ed9t trong hai \u0111i\u1ec1u \u0111\u00f3 \u0111\u1ec3 l\u00e0m cho n\u1ec1n kinh t\u1ebf ho\u1ea1t \u0111\u1ed9ng. V\u00e0 ngay c\u1ea3 khi \u0111\u00f3, n\u00f3 kh\u00f4ng ph\u1ea3i l\u00fac n\u00e0o c\u0169ng hi\u1ec7u qu\u1ea3, \u0111\u00fang kh\u00f4ng? Gi\u1ed1ng nh\u01b0 \u0111\u00f4i khi c\u00f3 nh\u1eefng danh m\u1ee5c m\u00e0 kh\u00f4ng c\u00f3 s\u1ef1 s\u1eb5n l\u00f2ng tr\u1ea3 ti\u1ec1n. C\u00f3 \u0111\u1ed9 \u0111\u00e0n h\u1ed3i l\u1edbn ho\u1eb7c c\u1ee7a c\u1ea7u v\u00e0 cung.    <\/p>\n\n<p>V\u00ec v\u1eady, b\u1ea1n kh\u00f4ng th\u1ec3 l\u1ea5y t\u1ef7 l\u1ec7 l\u1ea5y \u1edf b\u1ea5t c\u1ee9 \u0111\u00e2u. Ho\u1eb7c c\u00f3 th\u1ec3, C\u00f3 qu\u00e1 nhi\u1ec1u s\u1ef1 t\u1eadp trung tr\u00ean th\u1ecb tr\u01b0\u1eddng khi\u1ebfn b\u1ea1n kh\u00f4ng th\u1ef1c s\u1ef1 x\u00e2y d\u1ef1ng m\u1ed9t th\u1ecb tr\u01b0\u1eddng, th\u1ef1c s\u1ef1 x\u00e2y d\u1ef1ng m\u1ed9t nh\u00e0 ph\u00e2n ph\u1ed1i cho nh\u1eefng ng\u01b0\u1eddi ch\u01a1i l\u1edbn h\u01a1n. V\u00ec v\u1eady, m\u1ed9t ph\u1ea7n l\u00fd do khi\u1ebfn kh\u00f4ng ai c\u00f3 th\u1ec3 ki\u1ebfm ti\u1ec1n t\u1eeb vi\u1ec7c ph\u00e2n ph\u1ed1i th\u1ef1c ph\u1ea9m cho c\u00e1c nh\u00e0 h\u00e0ng l\u00e0 \u1edf Hoa K\u1ef3, b\u1ea1n c\u00f3 nh\u1eefng ng\u01b0\u1eddi ch\u01a1i l\u1edbn nh\u01b0 Cisco. V\u00ec v\u1eady, Choco v\u00e0 trinh s\u00e1t c\u1ee7a th\u1ebf gi\u1edbi kh\u00f4ng th\u1ef1c s\u1ef1 c\u00f3 th\u1ec3 l\u1ea5y t\u1ef7 l\u1ec7 l\u1ea5y. Ch\u00fang t\u00f4i l\u00e0 nh\u00e0 \u0111\u1ea7u t\u01b0 v\u00e0o m\u1ed9t th\u1ecb tr\u01b0\u1eddng s\u1ecfi \u1edf \u0110\u1ee9c. V\u00e0 \u0111\u00f3 l\u00e0 m\u1ed9t th\u1ecb tr\u01b0\u1eddng ba m\u1eb7t gi\u1eefa c\u00e1c c\u00f4ng tr\u01b0\u1eddng x\u00e2y d\u1ef1ng, c\u00e1c truy v\u1ea5n cung c\u1ea5p c\u00e1t ho\u1eb7c s\u1ecfi v\u00e0 c\u00e1c t\u00e0i x\u1ebf xe t\u1ea3i.     <\/p>\n\n<p>V\u00e0 khi b\u1ea1n nh\u00ecn v\u00e0o n\u00f3 \u1edf c\u1ea5p \u0111\u1ed9 v\u0129 m\u00f4, b\u1ea1n s\u1ebd th\u1ea5y, v\u00e2ng, c\u00e1c truy v\u1ea5n, b\u1ea1n bi\u1ebft \u0111\u1ea5y, ch\u00fang kh\u00e1 \u0111\u1eb9p, kh\u00f4ng ai s\u1edf h\u1eefu h\u01a1n 1 ph\u1ea7n tr\u0103m th\u1ecb tr\u01b0\u1eddng. N\u00f3 ho\u00e0n to\u00e0n b\u1ecb ph\u00e2n m\u1ea3nh. T\u00e0i x\u1ebf xe t\u1ea3i th\u01b0\u1eddng l\u00e0 nh\u1eefng t\u00e0i x\u1ebf xe t\u1ea3i \u0111\u1ed9c l\u1eadp v\u00e0 c\u00e1c c\u00f4ng tr\u01b0\u1eddng x\u00e2y d\u1ef1ng kh\u00f4ng l\u1edbn l\u1eafm. \u0110\u00e2y gi\u1ed1ng nh\u01b0 m\u1ed9t n\u01a1i m\u00e0 th\u1ecb tr\u01b0\u1eddng c\u00f3 th\u1ec3 ho\u1ea1t \u0111\u1ed9ng.   <\/p>\n\n<p>V\u00e0 n\u00f3 c\u00f3 hi\u1ec7u qu\u1ea3 \u1edf \u0110\u1ee9c. Nh\u01b0ng n\u00f3 kh\u00f4ng hi\u1ec7u qu\u1ea3 \u1edf Hoa K\u1ef3, v\u00ec nh\u1eefng g\u00ec \u0111\u00e3 x\u1ea3y ra l\u00e0 c\u00e1c c\u00f4ng ty c\u1ed5 ph\u1ea7n t\u01b0 nh\u00e2n \u0111\u00e3 t\u1eadp h\u1ee3p t\u1ea5t c\u1ea3 c\u00e1c truy v\u1ea5n theo m\u00e3 b\u01b0u ch\u00ednh. V\u00ec v\u1eady, m\u1ed7i m\u00e3 b\u01b0u ch\u00ednh ch\u1ec9 gi\u1ed1ng nh\u01b0 m\u1ed9t ho\u1eb7c hai truy v\u1ea5n. V\u00ec v\u1eady, n\u00f3 gi\u1ed1ng nh\u01b0 \u0111\u1ed9c quy\u1ec1n, \u0111\u1ed9c quy\u1ec1n k\u00e9p ho\u1eb7c \u0111\u1ed9c quy\u1ec1n nh\u00f3m, v\u00e0 b\u1ea1n kh\u00f4ng c\u00f3 quy\u1ec1n \u0111\u1ecbnh gi\u00e1.    <\/p>\n\n<p>V\u00ec v\u1eady, t\u1ea1i Hoa K\u1ef3, m\u1eb7c d\u00f9 \u1edf c\u1ea5p \u0111\u1ed9 v\u0129 m\u00f4, n\u00f3 c\u00f3 v\u1ebb b\u1ecb ph\u00e2n m\u1ea3nh v\u00e0 th\u1ef1c s\u1ef1 r\u1ea5t t\u1eadp trung. R\u00f5 r\u00e0ng l\u00e0 b\u1ea1n kh\u00f4ng v\u1eadn chuy\u1ec3n s\u1ecfi t\u1eeb California \u0111\u1ebfn New York. B\u1ea1n ch\u1ec9 mua c\u00e1c truy v\u1ea5n c\u1ee5c b\u1ed9. V\u00e0 do \u0111\u00f3, s\u1eafc th\u00e1i c\u01a1 b\u1ea3n \u0111\u00f3 tr\u00ean th\u1ecb tr\u01b0\u1eddng c\u00f3 ngh\u0129a l\u00e0 kh\u00f4ng th\u1ec3 c\u00f3 m\u1ed9t m\u00f4 h\u00ecnh kinh doanh v\u00e0 c\u00f3 t\u1ef7 l\u1ec7 ti\u1ebfp nh\u1eadn, v\u00e0 \u0111i\u1ec1u \u0111\u00f3 khi\u1ebfn vi\u1ec7c kinh doanh tr\u1edf n\u00ean b\u1ea5t kh\u1ea3 thi.   <\/p>\n\n<p>C\u0169ng v\u1eady th\u00f4i, \u0111\u00f4i khi ng\u00e0nh c\u00f4ng nghi\u1ec7p n\u00e0y ch\u1ec9 l\u00e0 ch\u01b0a s\u1eb5n s\u00e0ng, \u0111\u00fang kh\u00f4ng? Gi\u1ed1ng nh\u01b0 h\u1ecd kh\u00f4ng r\u00e0nh v\u1ec1 c\u00f4ng ngh\u1ec7. H\u1ecd kh\u00f4ng mu\u1ed1n chuy\u1ec3n \u0111\u1ed5i, \u0111\u00f3 l\u00e0 l\u00fd do t\u1ea1i sao, nh\u00e2n ti\u1ec7n, nhi\u1ec1u ng\u01b0\u1eddi s\u00e1ng l\u1eadp c\u00e1c c\u00f4ng ty n\u00e0y, h\u1ecd kh\u00f4ng ph\u1ea3i l\u00e0 sinh vi\u00ean khoa h\u1ecdc m\u00e1y t\u00ednh 25 tu\u1ed5i \u0111i\u1ec3n h\u00ecnh c\u1ee7a Stanford.  <\/p>\n\n<p>H\u1ecd \u0111\u00e3 45 ho\u1eb7c 50 tu\u1ed5i. H\u1ecd \u0111\u00e3 l\u00e0m vi\u1ec7c trong ng\u00e0nh n\u00e0y t\u1eeb l\u00e2u. H\u1ecd hi\u1ec3u \u0111\u01b0\u1ee3c c\u00e1c v\u1ea5n \u0111\u1ec1 v\u00e0 h\u1ecd c\u00f3 uy t\u00edn v\u00e0 t\u00ednh h\u1ee3p ph\u00e1p \u0111\u1ec3 thay \u0111\u1ed5i h\u00e0nh vi. Nh\u01b0ng nhi\u1ec1u ng\u01b0\u1eddi trong s\u1ed1 h\u1ecd \u0111\u00e3 th\u1ea5t b\u1ea1i. Nhi\u1ec1u ng\u01b0\u1eddi s\u1ebd ti\u1ebfp t\u1ee5c th\u1ea5t b\u1ea1i.    <\/p>\n\n<p>V\u1eady \u0111\u00e2y l\u00e0 lu\u1eadn \u00e1n hi\u1ec7n t\u1ea1i c\u1ee7a b\u1ea1n. V\u00e0 th\u1ef1c ra c\u00f3 n\u0103m lu\u1eadn \u00e1n nh\u1ecf v\u00e0 m\u1ed9t v\u00e0i xu h\u01b0\u1edbng kh\u00e1c m\u00e0 ch\u00fang ta th\u1ea5y r\u1ea5t th\u00fa v\u1ecb. <\/p>\n\n<p>V\u1eady l\u00e0 m\u1ed9t ng\u01b0\u1eddi \u0111ang s\u1ed1 h\u00f3a c\u00e1c \u0111\u1ea7u v\u00e0o. V\u1eady l\u00e0 mang t\u1ea5t c\u1ea3 c\u00e1c c\u00f4ng c\u1ee5 v\u00e0o vi\u1ec7c t\u1ea1o ra nh\u1eefng th\u1ee9 kh\u00e1c. V\u1eady l\u00e0 Knowde cho h\u00f3a d\u1ea7u. Schuttflix cho Ng\u00e2n h\u00e0ng v\u1eadt li\u1ec7u s\u1ecfi. Ch\u00fang th\u1eadm ch\u00ed c\u00f3 th\u1ec3 l\u00e0 h\u00e0ng h\u00f3a ho\u00e0n thi\u1ec7n \u0111\u1ec3 cung c\u1ea5p cho ch\u00fang th\u1ee9 g\u00ec \u0111\u00f3 kh\u00e1c. N\u00f3 c\u00f3 th\u1ec3 l\u00e0 c\u00e1c b\u1ed9 ph\u1eadn m\u00e1y m\u00f3c, nh\u1eefng th\u1ee9 nh\u01b0 h\u01b0 c\u1ea5u.     <\/p>\n\n<p>Th\u1ee9 hai, xu h\u01b0\u1edbng l\u1edbn l\u00e0 h\u1ed7 tr\u1ee3 SMB. V\u00e0 t\u00f4i s\u1ebd n\u00f3i th\u00eam v\u1ec1 \u0111i\u1ec1u \u0111\u00f3. Th\u1ee9 ba l\u00e0 h\u01b0\u1edbng v\u1ec1 Ph\u00e1p. V\u00ec v\u1eady, di chuy\u1ec3n chu\u1ed7i cung \u1ee9ng t\u1eeb Trung Qu\u1ed1c, ho\u1eb7c \u0111\u1ebfn c\u00e1c qu\u1ed1c gia th\u00e2n thi\u1ec7n nh\u01b0 \u1ea4n \u0110\u1ed9 ho\u1eb7c g\u1ea7n b\u1edd bi\u1ec3n \u0111\u1ebfn Mexico ho\u1eb7c tr\u00ean b\u1edd bi\u1ec3n tr\u1edf l\u1ea1i b\u1ea5t c\u1ee9 n\u01a1i n\u00e0o b\u1ea1n \u0111ang x\u00e2y d\u1ef1ng. V\u00e0 t\u00f4i s\u1ebd n\u00f3i l\u1ea1i v\u1ec1 \u0111i\u1ec1u \u0111\u00f3.    <\/p>\n\n<p>Sau \u0111\u00f3 l\u00e0 th\u1ecb tr\u01b0\u1eddng lao \u0111\u1ed9ng cho m\u1ee5c \u0111\u00edch \u0111\u00f3. Ch\u00fang \u00edt gi\u1ed1ng lu\u1eadn \u00e1n c\u1ee7a t\u00f2a \u00e1n h\u01a1n \u0111\u1ed1i v\u1edbi ch\u00fang t\u00f4i, nh\u01b0ng ch\u00fang t\u00f4i ch\u1eafc ch\u1eafn \u0111ang th\u1ea5y m\u1ed9t xu h\u01b0\u1edbng l\u1edbn v\u00e0 sau \u0111\u00f3 l\u00e0 t\u1ea5t c\u1ea3 c\u01a1 s\u1edf h\u1ea1 t\u1ea7ng h\u1ed7 tr\u1ee3 nh\u1eefng \u0111i\u1ec1u n\u00e0y. V\u00ec v\u1eady, h\u00e3y \u0111\u1ec3 t\u00f4i \u0111i s\u00e2u h\u01a1n v\u00e0o t\u1eebng \u0111i\u1ec1u n\u00e0y. V\u00ec v\u1eady, th\u1ecb tr\u01b0\u1eddng B2B cho \u0111\u1ea7u v\u00e0o.   <\/p>\n\n<p>B\u1ea1n \u0111\u00e3 n\u00f3i v\u1ec1 \u0111i\u1ec1u \u0111\u00f3 tr\u01b0\u1edbc \u0111\u00f3 ngay b\u00e2y gi\u1edd. B\u1ea1n kh\u00f4ng c\u00f3 danh m\u1ee5c, k\u1ebft n\u1ed1i v\u1edbi ERP, b\u1ea1n v\u1eabn hi\u1ec3u s\u1ef1 ch\u1eadm tr\u1ec5 trong s\u1ea3n xu\u1ea5t, v.v. V\u00e0 v\u00ec v\u1eady, ch\u00fang ta \u0111ang th\u1ea5y \u0111i\u1ec1u n\u00e0y \u0111\u01b0\u1ee3c ph\u00e1t tri\u1ec3n trong m\u1ecdi danh m\u1ee5c. V\u00ec v\u1eady, Knowde cho h\u00f3a d\u1ea7u, ng\u01b0\u1eddi s\u00e1ng l\u1eadp \u0111\u1ebfn t\u1eeb ng\u00e0nh c\u00f4ng nghi\u1ec7p h\u00f3a ch\u1ea5t. Schuttflix, t\u00f4i \u0111\u00e3 n\u00f3i l\u00e0 m\u1ed9t th\u1ecb tr\u01b0\u1eddng ba m\u1eb7t \u1edf \u0110\u1ee9c cho s\u1ecfi v\u00e0 Ch\u00e2u \u00c2u n\u00f3i chung.    <\/p>\n\n<p>C\u00f3 l\u1ebd nh\u1eefng th\u1ee9 n\u00e0y nh\u1eafm \u0111\u1ebfn nh\u1eefng danh m\u1ee5c r\u1ea5t l\u1edbn. Nh\u00e2n ti\u1ec7n, m\u00f4 h\u00ecnh kinh doanh, trong m\u1ed9t s\u1ed1 tr\u01b0\u1eddng h\u1ee3p n\u00e0y, m\u1ee9c s\u1eb5n s\u00e0ng tr\u1ea3 ti\u1ec1n r\u1ea5t th\u1ea5p, b\u1ea1n kh\u00f4ng th\u1ec3 l\u1ea5y t\u1ef7 gi\u00e1. L\u00fd do th\u1ecb tr\u01b0\u1eddng c\u1ee7a h\u1ecd l\u00e0 h\u1ecd \u0111ang k\u1ebft n\u1ed1i ng\u01b0\u1eddi mua v\u00e0 ng\u01b0\u1eddi b\u00e1n. Nh\u01b0ng th\u1ef1c t\u1ebf, m\u00f4 h\u00ecnh kinh doanh r\u1ea5t c\u00f3 th\u1ec3 l\u00e0 ph\u00ed sass ho\u1eb7c ph\u00ed t\u00e0i ch\u00ednh ho\u1eb7c ph\u00ed qu\u1ea3n l\u00fd cho vi\u1ec7c v\u1eadn chuy\u1ec3n, v.v.   <\/p>\n\n<p>V\u00ec v\u1eady, c\u00e1ch b\u1ea1n g\u1eb7p b\u1ea1n th\u1ef1c s\u1ef1 t\u00e0i tr\u1ee3 cho nh\u1eefng v\u1ea5n \u0111\u1ec1 n\u00e0y \u1edf Ch\u00e2u \u00c2u l\u00e0 c\u00e1c nh\u00e0 \u0111\u1ea7u t\u01b0 v\u00e0o Metaloop, m\u1ed9t th\u1ecb tr\u01b0\u1eddng th\u00e9p, nh\u01b0ng gi\u1ed1ng nh\u01b0 c\u00e1c ng\u00e0nh c\u00f4ng nghi\u1ec7p, b\u1ea1n bi\u1ebft \u0111\u1ea5y, kh\u00e1 v\u00f4 h\u1ea1n, nh\u1eefng ng\u00e0y \u0111\u1ea7u \u1edf \u0111\u00e2y. \u0110\u00e3 c\u00f3 r\u1ea5t nhi\u1ec1u, r\u1ea5t nhi\u1ec1u c\u00e1i ch\u1ebft nh\u01b0ng c\u00f3 nh\u1eefng danh m\u1ee5c m\u00e0 \u0111i\u1ec1u n\u00e0y r\u1ea5t c\u00f3 \u00fd ngh\u0129a. <\/p>\n\n<p>Th\u1ee9 hai, v\u00e0 \u0111\u00e2y c\u00f3 l\u1ebd l\u00e0 n\u01a1i c\u00f3 \u0111\u1ed9ng l\u1ef1c m\u1ea1nh m\u1ebd nh\u1ea5t cho \u0111\u1ebfn nay, v\u00ec theo m\u1ed9t c\u00e1ch n\u00e0o \u0111\u00f3, n\u00f3 tr\u00f4ng gi\u1ed1ng th\u1ebf gi\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng nh\u1ea5t. N\u00f3 gi\u00fap c\u00e1c SMB th\u1ef1c hi\u1ec7n c\u00f4ng vi\u1ec7c c\u1ee7a h\u1ecd. V\u00e0 khi b\u1ea1n ngh\u0129 \u0111\u1ebfn, b\u1ea5t c\u1ee9 \u0111i\u1ec1u g\u00ec, Luigi, ng\u01b0\u1eddi \u0111\u00e3 t\u1ea1o ra ti\u1ec7m b\u00e1nh pizza c\u1ee7a m\u00ecnh, t\u1ea1i sao anh \u1ea5y l\u1ea1i t\u1ea1o ra ti\u1ec7m b\u00e1nh pizza c\u1ee7a m\u00ecnh? Anh \u1ea5y th\u00edch n\u1ea5u pizza. Anh \u1ea5y th\u00edch tr\u00f2 chuy\u1ec7n v\u1edbi kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh.    <\/p>\n\n<p>V\u00e0 r\u1ed3i, c\u00f4ng vi\u1ec7c cu\u1ed1i c\u00f9ng m\u00e0 anh \u1ea5y l\u00e0m ng\u00e0y h\u00f4m nay l\u00e0 g\u00ec? V\u00e2ng, anh \u1ea5y \u0111ang t\u1ea1o m\u1ed9t trang web. Anh \u1ea5y \u0111ang \u0111\u00e0m ph\u00e1n v\u1edbi Uber v\u00e0 DoorDash. Anh \u1ea5y \u0111ang tr\u1ea3 l\u1eddi c\u00e1c b\u00ecnh lu\u1eadn tr\u00ean Google v\u00e0 Yelp v\u00e0 TripAdvisor. Anh \u1ea5y \u0111ang qu\u1ea3n l\u00fd m\u1ed9t \u0111\u1ed9i xe giao h\u00e0ng. Anh \u1ea5y \u0111ang ch\u1ecdn m\u1ed9t, v\u1ec1 c\u01a1 b\u1ea3n, c\u00f3 m\u1ed9t t\u1ed5ng \u0111\u00e0i v\u00e0 anh \u1ea5y \u0111ang nh\u1eadn c\u00e1c cu\u1ed9c g\u1ecdi \u0111\u1ec3 qu\u1ea3n l\u00fd c\u00e1c \u0111\u01a1n \u0111\u1eb7t h\u00e0ng t\u1eeb \u0111i\u1ec7n tho\u1ea1i.     <\/p>\n\n<p>Anh \u1ea5y \u0111ang c\u00f3 m\u1ed9t POS. Anh \u1ea5y \u0111ang qu\u1ea3n l\u00fd h\u00e0ng t\u1ed3n kho c\u1ee7a m\u00ecnh. Anh \u1ea5y \u0111ang qu\u1ea3n l\u00fd nh\u00e2n vi\u00ean c\u1ee7a m\u00ecnh. Anh \u1ea5y \u0111ang l\u00e0m k\u1ebf to\u00e1n. \u00dd t\u00f4i l\u00e0, 90 ph\u1ea7n tr\u0103m c\u00f4ng vi\u1ec7c th\u1ef1c s\u1ef1 kh\u00f4ng ph\u1ea3i l\u00e0 l\u00fd do anh \u1ea5y b\u1eaft \u0111\u1ea7u kinh doanh ngay t\u1eeb \u0111\u1ea7u. V\u00e0 v\u00ec v\u1eady, m\u1ed9t c\u00f4ng ty nh\u01b0 Slice, \u0111\u1ed1i v\u1edbi nh\u1eefng ng\u01b0\u1eddi ch\u01b0a \u0111\u01b0\u1ee3c \u0111\u00e0o t\u1ea1o, ch\u01b0a c\u00f3 kinh nghi\u1ec7m, c\u00f3 th\u1ec3 c\u1ea3m th\u1ea5y nh\u01b0 th\u1ec3 n\u00f3 ch\u1ec9 l\u00e0, \u1ed2, n\u00f3 l\u00e0 m\u1ed9t ng\u00e0nh d\u1ecdc c\u1ee7a DoorDash.     <\/p>\n\n<p>Gi\u1ed1ng nh\u01b0 DoorDash cho pizza. Nh\u01b0ng th\u1ef1c ra, kh\u00f4ng, \u0111\u00f3 kh\u00f4ng ph\u1ea3i l\u00e0 thi\u00ean t\u00e0i. Thi\u00ean t\u00e0i l\u00e0 nh\u1eefng g\u00ec h\u1ecd l\u00e0m cho c\u00e1c ti\u1ec7m b\u00e1nh pizza. H\u1ecd nh\u1ea5c \u0111i\u1ec7n tho\u1ea1i. H\u1ecd t\u1ea1o trang web. H\u1ecd, n\u1ebfu b\u1ea1n mu\u1ed1n, ch\u00fang t\u00f4i s\u1ebd cung c\u1ea5p cho b\u1ea1n v\u1eadt t\u01b0. H\u1ecd cung c\u1ea5p d\u1ecbch v\u1ee5 \u0111i\u1ec3m b\u00e1n h\u00e0ng, v.v. V\u00e0 quy m\u00f4 hi\u1ec7n r\u1ea5t l\u1edbn. Ch\u00fang ta \u0111ang n\u00f3i v\u1ec1 h\u01a1n m\u1ed9t t\u1ef7 GMV, 20.000 ti\u1ec7m b\u00e1nh pizza tr\u00ean n\u1ec1n t\u1ea3ng, c\u00f3 l\u00e3i, ho\u1ea1t \u0111\u1ed9ng th\u1ef1c s\u1ef1 t\u1ed1t.        <\/p>\n\n<p>V\u00e0 \u0111i\u1ec1u n\u00e0y \u0111ang x\u1ea3y ra trong m\u1ecdi danh m\u1ee5c SMB l\u1edbn nh\u1ecf. V\u00ec v\u1eady, Momence \u0111ang gi\u00fap c\u00e1c ph\u00f2ng t\u1eadp yoga v\u00e0 ph\u00f2ng t\u1eadp th\u1ec3 d\u1ee5c nh\u01b0 th\u1ef1c hi\u1ec7n \u0111\u1eb7t ch\u1ed7 v\u00e0 t\u1ea1o trang web v\u00e0 n\u00f3. V\u00e2n v\u00e2n. Cents \u0111ang gi\u00fap c\u00e1c ti\u1ec7m gi\u1eb7t kh\u00f4 b\u1eb1ng c\u00e1ch qu\u1ea3n l\u00fd \u0111\u1ed9i xe giao h\u00e0ng. H\u1ecd cung c\u1ea5p m\u1ed9t POS cung c\u1ea5p cho b\u1ea1n c\u00e1c v\u1eadt d\u1ee5ng. Fresha \u0111ang l\u00e0m \u0111i\u1ec1u \u0111\u00f3 cho c\u00e1c ti\u1ec7m c\u1eaft t\u00f3c v\u00e0 th\u1ea9m m\u1ef9 vi\u1ec7n.     <\/p>\n\n<p>B\u00e2y gi\u1edd, \u0111i\u1ec1u th\u00fa v\u1ecb \u1edf \u0111\u00e2y l\u00e0 v\u00ec m\u1ed9t s\u1ed1 ng\u01b0\u1eddi th\u1ef1c s\u1ef1 th\u00edch, khoan \u0111\u00e3, t\u1ea1i sao l\u1ea1i l\u00e0 b\u1ed1n c\u00f4ng ty kh\u00e1c nhau? V\u00e2ng, th\u1ef1c t\u1ebf l\u00e0, nh\u1eefng g\u00ec b\u1ea1n c\u1ea7n l\u00e0m cho m\u1ed7i tr\u01b0\u1eddng h\u1ee3p n\u00e0y th\u1ef1c s\u1ef1 kh\u00e1 kh\u00e1c nhau. V\u00ed d\u1ee5, Fresha, \u0111\u1ed1i v\u1edbi c\u00e1c ti\u1ec7m c\u1eaft t\u00f3c, ch\u1ee7 ti\u1ec7m l\u00e0m t\u00f3c c\u00f3 gh\u1ebf. Sau \u0111\u00f3, h\u1ecd cho thu\u00ea l\u1ea1i gh\u1ebf cho c\u00e1c th\u1ee3 l\u00e0m t\u00f3c l\u00e0 nh\u00e0 th\u1ea7u ph\u1ee5, nh\u1eefng ng\u01b0\u1eddi sau \u0111\u00f3 c\u00f3 kh\u00e1ch h\u00e0ng ri\u00eang c\u1ee7a h\u1ecd.   <\/p>\n\n<p>V\u00ec v\u1eady, b\u1ea1n th\u1ef1c s\u1ef1 ph\u1ea3i s\u1eafp x\u1ebfp ch\u1ed7 ng\u1ed3i cho kh\u00e1ch h\u00e0ng, cho ti\u1ec7m v\u00e0o \u0111\u00fang th\u1eddi \u0111i\u1ec3m. V\u00e0 c\u00e1c m\u00f4 h\u00ecnh kinh doanh cho t\u1ea5t c\u1ea3 nh\u1eefng \u0111i\u1ec1u n\u00e0y ho\u00e0n to\u00e0n kh\u00e1c nhau. Slice l\u1ea5y ph\u00ed theo \u0111\u01a1n h\u00e0ng c\u1ed9ng v\u1edbi hoa h\u1ed3ng cho c\u00e1c \u0111\u01a1n h\u00e0ng. Cents nh\u01b0 m\u1ed9t POS, n\u01a1i h\u1ecd t\u00ednh 4% doanh thu. Fresha ki\u1ebfm ti\u1ec1n t\u1eeb POS, nh\u01b0ng cung c\u1ea5p m\u1ecdi th\u1ee9 kh\u00e1c mi\u1ec5n ph\u00ed.    <\/p>\n\n<p>V\u00ec v\u1eady, n\u00f3 c\u0169ng th\u1ef1c s\u1ef1 thay \u0111\u1ed5i. N\u1ebfu t\u00f4i nh\u1edb kh\u00f4ng nh\u1ea7m th\u00ec Momentence l\u00e0 ph\u00ed SaaS B2B. V\u00e0 v\u00ec v\u1eady, c\u00e1ch ti\u1ebfp c\u1eadn c\u0169ng thay \u0111\u1ed5i. V\u00e0 nh\u00e2n ti\u1ec7n, n\u00f3 th\u1eadm ch\u00ed c\u00f2n thay \u0111\u1ed5i trong c\u00f9ng m\u1ed9t danh m\u1ee5c. V\u00ec v\u1eady, ch\u00fang t\u00f4i l\u00e0 nh\u00e0 \u0111\u1ea7u t\u01b0 v\u00e0o Chowbus, m\u1ed9t POS cho ng\u00e0nh c\u00f4ng nghi\u1ec7p th\u1ef1c ph\u1ea9m Trung Qu\u1ed1c. V\u00e0 b\u1ea1n s\u1ebd ngh\u0129, \u0111\u1ee3i \u0111\u00e3, t\u1ea1i sao Slice kh\u00f4ng l\u00e0m \u0111\u1ed3 \u0103n Trung Qu\u1ed1c?     <\/p>\n\n<p>V\u00e2ng, h\u00f3a ra nhu c\u1ea7u c\u1ee7a h\u1ecd kh\u00e1 kh\u00e1c nhau. Ch\u1ee7 s\u1edf h\u1eefu c\u1ee7a c\u00e1c nh\u00e0 h\u00e0ng \u0111\u1ed3 \u0103n Trung Qu\u1ed1c th\u01b0\u1eddng l\u00e0 ng\u01b0\u1eddi Trung Qu\u1ed1c. H\u1ecd th\u00edch n\u00f3i chuy\u1ec7n v\u1edbi ng\u01b0\u1eddi n\u00f3i ti\u1ebfng Trung Qu\u1ed1c v\u00e0 hi\u1ec3u h\u1ecd h\u01a1n. V\u00e0 s\u1eafc th\u00e1i l\u1edbn h\u01a1n m\u1ecdi ng\u01b0\u1eddi mong \u0111\u1ee3i. V\u00e0 v\u00ec v\u1eady, ch\u00fang ta \u0111ang th\u1ea5y c\u00e1c ng\u00e0nh d\u1ecdc ngay c\u1ea3 trong c\u00e1c danh m\u1ee5c nh\u01b0 th\u1ef1c ph\u1ea9m trong danh m\u1ee5c.    <\/p>\n\n<p>Nh\u01b0ng nh\u1eefng th\u1ee9 n\u00e0y \u0111\u00e3 ph\u00e1t tri\u1ec3n kh\u00e1 l\u1edbn. Fresha, gi\u1ed1ng nh\u01b0 h\u00e0ng ch\u1ee5c ngh\u00ecn ti\u1ec7m c\u1eaft t\u00f3c tr\u00ean n\u1ec1n t\u1ea3ng m\u00e0 h\u1ecd \u0111ang qu\u1ea3n l\u00fd, ho\u1eb7c c\u00f3 h\u00e0ng t\u1ef7 kh\u1ed1i l\u01b0\u1ee3ng thanh to\u00e1n. \u0111ang ho\u1ea1t \u0111\u1ed9ng th\u00f4ng qua n\u1ec1n t\u1ea3ng v\u00e0 th\u1ef1c s\u1ef1 hi\u1ec7u qu\u1ea3. V\u00e0 \u0111\u00fang v\u1eady, Lily, x\u00e2y d\u1ef1ng th\u1ef1c s\u1ef1 ch\u00edn mu\u1ed3i cho s\u1ef1 \u0111\u1ed5i m\u1edbi, c\u1ea3 tr\u00ean c\u00e1c c\u00f4ng tr\u01b0\u1eddng x\u00e2y d\u1ef1ng n\u00f3i chung, m\u00e0 c\u00f2n tr\u00ean tr\u1ea3i nghi\u1ec7m c\u1ee7a b\u1ea1n v\u1edbi t\u01b0 c\u00e1ch l\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng.   <\/p>\n\n<p>Khi b\u1ea1n mu\u1ed1n c\u1ea3i t\u1ea1o nh\u00e0 c\u1eeda, v.v., nh\u01b0 tr\u1ea3i nghi\u1ec7m hi\u1ec7n t\u1ea1i th\u1eadt kinh kh\u1ee7ng. V\u00e0 do \u0111\u00f3, vi\u1ec7c t\u1ea1o \u0111i\u1ec1u ki\u1ec7n thu\u1eadn l\u1ee3i cho ng\u01b0\u1eddi d\u00f9ng cu\u1ed1i l\u00e0 r\u1ea5t h\u1ee3p l\u00fd. <\/p>\n\n<p>H\u1ea1ng m\u1ee5c l\u1edbn th\u1ee9 ba m\u00e0 ch\u00fang t\u00f4i quan t\u00e2m, v\u00e0 n\u00f3 c\u0169ng c\u00f3 m\u1ed9t. \u0111\u1ed9ng l\u1ef1c \u0111\u1ecba ch\u00ednh tr\u1ecb \u0111ang di chuy\u1ec3n chu\u1ed7i cung \u1ee9ng ra kh\u1ecfi Trung Qu\u1ed1c. B\u00e2y gi\u1edd, t\u1ea5t nhi\u00ean, ch\u00fang ta \u0111ang \u1edf gi\u1eefa Chi\u1ebfn tranh L\u1ea1nh II, hy v\u1ecdng n\u00f3 kh\u00f4ng bao gi\u1edd bi\u1ebfn th\u00e0nh m\u1ed9t cu\u1ed9c chi\u1ebfn tranh n\u00f3ng, n\u01a1i b\u1ea1n c\u00f3 ph\u01b0\u01a1ng T\u00e2y \u1edf m\u1ed9t \u0111\u1ea7u v\u00e0 gi\u1ed1ng nh\u01b0 Trung Qu\u1ed1c, Nga, Iran, B\u1eafc Tri\u1ec1u Ti\u00ean \u1edf \u0111\u1ea7u kia b\u1edfi c\u00e1c cu\u1ed9c c\u1ea1nh tranh \u0111\u1ecba ch\u00ednh tr\u1ecb th\u1ef1c s\u1ef1 v\u1edbi Trung Qu\u1ed1c nh\u1eefng ng\u00e0y n\u00e0y.  <\/p>\n\n<p>V\u00e0 v\u00ec l\u00fd do \u0111\u00f3, nhi\u1ec1u c\u00f4ng ty c\u1ea3nh gi\u00e1c v\u1edbi vi\u1ec7c ti\u1ebfp t\u1ee5c v\u00e0 \u0111ang suy ngh\u0129, &#8220;\u0110\u01b0\u1ee3c r\u1ed3i, ch\u00fang ta s\u1ebd x\u00e2y d\u1ef1ng \u1edf \u0111\u00e2u?&#8221;. V\u00e0 v\u1ea5n \u0111\u1ec1 l\u00e0 h\u1ea7u h\u1ebft c\u00e1c qu\u1ed1c gia kh\u00f4ng c\u00f3 quy m\u00f4 \u0111\u1ec3 s\u1ea3n xu\u1ea5t h\u00e0ng tri\u1ec7u ho\u1eb7c h\u00e0ng ch\u1ee5c tri\u1ec7u \u0111\u01a1n v\u1ecb. V\u00e0 v\u00ec v\u1eady, trong khi b\u1ea1n c\u00f3 th\u1ec3 \u0111\u1ebfn Vi\u1ec7t Nam v\u00e0 Indonesia, Malaysia, v.v., \u0111\u1ed1i v\u1edbi h\u1ea7u h\u1ebft m\u1ecdi ng\u01b0\u1eddi, c\u00e2u tr\u1ea3 l\u1eddi th\u1ef1c s\u1ef1 duy nh\u1ea5t l\u00e0 \u1ea4n \u0110\u1ed9.<\/p>\n\n<p>V\u00e0 \u0111\u00f3 l\u00e0 l\u00fd do t\u1ea1i sao hi\u1ec7n nay nhi\u1ec1u iPhone \u0111ang \u0111\u01b0\u1ee3c s\u1ea3n xu\u1ea5t t\u1ea1i \u1ea4n \u0110\u1ed9. V\u00e0 t\u00f4i ngh\u0129 c\u00f3 l\u1ebd th\u1eadm ch\u00ed c\u00f2n nhi\u1ec1u h\u01a1n \u1edf \u1ea4n \u0110\u1ed9 so v\u1edbi Trung Qu\u1ed1c. Nh\u01b0ng ch\u00fang t\u00f4i \u0111ang gi\u00fap c\u00e1c nh\u00e0 m\u00e1y \u1edf \u1ea4n \u0110\u1ed9 v\u1ec1 c\u01a1 b\u1ea3n ti\u1ebfp nh\u1eadn xu h\u01b0\u1edbng v\u0129 m\u00f4 n\u00e0y. V\u00e0 m\u1ed9t l\u1ea7n n\u1eefa, c\u00e1c nh\u00e0 m\u00e1y nh\u1ecf \u1edf \u1ea4n \u0110\u1ed9, ch\u00fang th\u01b0\u1eddng do c\u00e1c b\u00e0 m\u1eb9 v\u00e0 \u00f4ng b\u1ed1 s\u1edf h\u1eefu. H\u1ecd s\u1edf h\u1eefu m\u1ed9t nh\u00e0 m\u00e1y.    <\/p>\n\n<p>V\u00e0 ch\u1ee7 nh\u00e0 m\u00e1y mu\u1ed1n l\u00e0m g\u00ec? \u00d4ng \u1ea5y mu\u1ed1n s\u1ea3n xu\u1ea5t. \u00d4ng \u1ea5y kh\u00f4ng mu\u1ed1n l\u00e0m g\u00ec? V\u00e2ng, t\u00ecm m\u1ed9t kh\u00e1ch h\u00e0ng, tr\u1ea3 l\u1eddi RFQ v\u00e0 RFP, gi\u1ea3i quy\u1ebft th\u1ee7 t\u1ee5c h\u1ea3i quan v\u00e0 l\u1eadp h\u00f3a \u0111\u01a1n, v.v. V\u00e0 v\u00ec v\u1eady, ch\u00fang ta \u0111ang th\u1ea5y m\u1ed9t lo\u1ea1t c\u00e1c th\u1ecb tr\u01b0\u1eddng \u0111\u01b0\u1ee3c t\u1ea1o ra \u0111\u1ec3 th\u1ef1c hi\u1ec7n t\u1ea5t c\u1ea3 nh\u1eefng \u0111i\u1ec1u \u0111\u00f3 cho c\u00e1c ch\u1ee7 nh\u00e0 m\u00e1y nh\u1ecf. V\u00ed d\u1ee5, Zyod l\u00e0 m\u1ed9t th\u1ecb tr\u01b0\u1eddng h\u00e0ng may m\u1eb7c \u1edf \u1ea4n \u0110\u1ed9 \u0111ang gi\u00fap c\u00e1c nh\u00e0 s\u1ea3n xu\u1ea5t \u1edf \u1ea4n \u0110\u1ed9 b\u00e1n c\u00e1c th\u01b0\u01a1ng hi\u1ec7u \u1edf ph\u01b0\u01a1ng T\u00e2y.     <\/p>\n\n<p>V\u00e0 h\u1ecd \u0111ang l\u00e0m nguy\u00ean m\u1eabu, h\u1ecd \u0111ang l\u00e0m h\u00f3a \u0111\u01a1n. Nh\u00e2n ti\u1ec7n, h\u1ecd xu\u1ea5t hi\u1ec7n v\u1edbi th\u01b0\u01a1ng hi\u1ec7u \u1edf ph\u01b0\u01a1ng T\u00e2y nh\u01b0 ng\u01b0\u1eddi b\u00e1n, m\u1eb7c d\u00f9 th\u1ef1c t\u1ebf h\u1ecd \u0111ang l\u1ef1a ch\u1ecdn nh\u00e0 m\u00e1y thay m\u1eb7t cho h\u1ecd. B\u00e2y gi\u1edd, nh\u1eefng k\u1ebb x\u00e2m l\u01b0\u1ee3c \u0111ang \u0111\u1ebfn g\u1ea7n \u0111\u1ed1i v\u1edbi danh m\u1ee5c Ximkart l\u00e0 g\u1ed1m s\u1ee9 v\u00e0 nguy\u00ean li\u1ec7u th\u00f4. V\u00e0 trong danh m\u1ee5c \u0111\u00f3, ng\u01b0\u1eddi mua \u1edf ph\u01b0\u01a1ng T\u00e2y th\u1ef1c s\u1ef1 mu\u1ed1n c\u00f3 k\u1ebft n\u1ed1i tr\u1ef1c ti\u1ebfp v\u1edbi nh\u00e0 m\u00e1y c\u01a1 b\u1ea3n.   <\/p>\n\n<p>V\u00e0 do \u0111\u00f3, m\u00f4 h\u00ecnh kinh doanh c\u0169ng kh\u00e1c. B\u1ea1n kh\u00f4ng nh\u1eadn hoa h\u1ed3ng. Th\u1ef1c ra h\u1ecd ch\u1ec9 b\u00e1n s\u1ea3n ph\u1ea9m cho c\u00e1c nh\u00e0 s\u1ea3n xu\u1ea5t g\u1ed1m s\u1ee9 \u1edf \u1ea4n \u0110\u1ed9 ho\u1eb7c nhi\u00ean li\u1ec7u \u0111\u1ec3 v\u1eadn h\u00e0nh nh\u00e0 m\u00e1y, v.v.  <\/p>\n\n<p>Ch\u00fang ta \u0111ang th\u1ea5y \u0111i\u1ec1u n\u00e0y \u1edf c\u00e1c c\u00f4ng ty nh\u01b0 Doocan trong ng\u00e0nh n\u1ed9i th\u1ea5t, nh\u01b0ng \u0111\u00e2y l\u00e0 m\u1ed9t xu h\u01b0\u1edbng l\u1edbn. T\u1ea5t nhi\u00ean, vi\u1ec7c chuy\u1ec3n d\u1ecbch s\u1ea3n xu\u1ea5t g\u1ea7n b\u1edd v\u00e0 chuy\u1ec3n \u0111\u1ed3 \u0111\u1ea1c \u0111\u1ebfn Mexico l\u00e0 m\u1ed9t xu h\u01b0\u1edbng k\u1ebft h\u1ee3p. <\/p>\n\n<p>Nh\u01b0ng t\u1ea5t nhi\u00ean, kh\u00f4ng c\u00f3 c\u00f9ng quy m\u00f4 nh\u01b0 \u0111ang l\u00e0m \u1edf \u1ea4n \u0110\u1ed9. V\u00e0 m\u1ed9t s\u1ed1 ho\u1ea1t \u0111\u1ed9ng chuy\u1ec3n d\u1ecbch c\u0169ng \u0111ang di\u1ec5n ra \u0111\u1ed1i v\u1edbi nh\u1eefng th\u1ee9 nh\u01b0 x\u00e2y d\u1ef1ng chip c\u1ee7a nh\u1eefng th\u1ee9 thu\u1ed9c lo\u1ea1i nh\u1ea1y c\u1ea3m h\u01a1n v\u00e0 mang t\u00ednh chi\u1ebfn l\u01b0\u1ee3c h\u01a1n. <\/p>\n\n<p>Xu h\u01b0\u1edbng l\u1edbn ti\u1ebfp theo, t\u1ea5t nhi\u00ean, l\u00e0 h\u1ed7 tr\u1ee3 t\u1ea5t c\u1ea3 nh\u1eefng \u0111i\u1ec1u n\u00e0y n\u1ebfu b\u1ea1n c\u1ea7n lao \u0111\u1ed9ng. Th\u1ef1c s\u1ef1 c\u00f3 th\u1ec3 l\u00e0m t\u1ea5t c\u1ea3 nh\u1eefng c\u00f4ng vi\u1ec7c n\u00e0y. <\/p>\n\n<p>V\u00e0 v\u00ec v\u1eady ch\u00fang t\u00f4i l\u00e0 nh\u00e0 \u0111\u1ea7u t\u01b0 v\u00e0o Trusted Health, gi\u1ed1ng nh\u01b0 y t\u00e1 du l\u1ecbch. Ch\u00fang t\u00f4i l\u00e0 nh\u00e0 \u0111\u1ea7u t\u01b0 v\u00e0o m\u1ed9t c\u00f4ng vi\u1ec7c trong th\u1ecb tr\u1ea5n, gi\u1ed1ng nh\u01b0 c\u00f4ng nh\u00e2n lao \u0111\u1ed9ng ch\u00e2n tay \u1edf T\u00e2y Ban Nha ho\u1eb7c WorkRise, ban \u0111\u1ea7u l\u00e0 c\u00f4ng nh\u00e2n d\u1ecbch v\u1ee5 d\u1ea7u kh\u00ed cho c\u00e1c c\u00f4ng ty nh\u01b0 Schlumberger, v.v. Nh\u01b0ng hi\u1ec7n \u0111ang m\u1edf r\u1ed9ng sang nh\u1eefng th\u1ee9 nh\u01b0 x\u00e2y d\u1ef1ng n\u0103ng l\u01b0\u1ee3ng m\u1eb7t tr\u1eddi, v.v.  <\/p>\n\n<p>Nh\u01b0ng ch\u00fang ta \u0111ang ch\u1ee9ng ki\u1ebfn s\u1ef1 gia t\u0103ng c\u1ee7a lao \u0111\u1ed9ng t\u1eeb xa, n\u00f3i chung, \u0111\u1eb7c bi\u1ec7t l\u00e0 khi n\u00f3i \u0111\u1ebfn c\u00f4ng ngh\u1ec7. Ch\u00fang ta \u0111ang ch\u1ee9ng ki\u1ebfn s\u1ef1 k\u1ebft h\u1ee3p c\u1ee7a c\u00e1c c\u00f4ng ty s\u00e1ng t\u1ea1o, c\u00e1c c\u00f4ng ty m\u00f4i gi\u1edbi t\u00e0i n\u0103ng \u0111ang tr\u1ef1c tuy\u1ebfn. B\u1ea1n \u0111ang ch\u1ee9ng ki\u1ebfn c\u00e1c n\u1ec1n t\u1ea3ng qu\u1ea3n l\u00fd ng\u01b0\u1eddi c\u00f3 s\u1ee9c \u1ea3nh h\u01b0\u1edfng, v.v. V\u00e0 do \u0111\u00f3, c\u00e1c th\u1ecb tr\u01b0\u1eddng lao \u0111\u1ed9ng \u0111\u01b0\u1ee3c l\u1eadp k\u1ebf ho\u1ea1ch \u0111\u1ec3 h\u1ed7 tr\u1ee3 xu h\u01b0\u1edbng chung n\u00e0y l\u00e0 s\u1ed1 h\u00f3a chu\u1ed7i cung \u1ee9ng B2B.   <\/p>\n\n<p>B\u00e2y gi\u1edd, l\u00fd do ch\u00fang ta th\u00edch n\u00f3 h\u01a1i m\u1ea5t m\u00e1t, m\u1eb7c d\u00f9 \u0111\u00f3 l\u00e0 m\u1ed9t xu h\u01b0\u1edbng c\u1ed1t l\u00f5i l\u1edbn l\u00e0 \u0111\u00f4i khi kh\u00f3 \u0111\u1ec3 l\u00e0m cho n\u1ec1n kinh t\u1ebf ho\u1ea1t \u0111\u1ed9ng \u1edf \u0111\u00e2y v\u00ec m\u1ecdi ng\u01b0\u1eddi kh\u00f4ng nh\u1ea5t thi\u1ebft ph\u1ea3i l\u00e0m vi\u1ec7c \u0111\u1ee7 l\u00e2u. B\u00e2y gi\u1edd, ho\u1eb7c c\u00f3 th\u1ec3 b\u1ea1n ch\u1ec9 t\u00ednh ph\u00ed tuy\u1ec3n d\u1ee5ng thay v\u00ec t\u00ednh m\u1ed9t ph\u1ea7n tr\u0103m thu nh\u1eadp, \u0111\u00fang kh\u00f4ng? N\u1ebfu \u0111\u00f3 l\u00e0 m\u00f4 h\u00ecnh nh\u00e2n s\u1ef1, th\u00ec c\u00f3 l\u1ebd b\u1ea1n c\u00f3 th\u1ec3 l\u1ea5y 10 ph\u1ea7n tr\u0103m thu nh\u1eadp m\u00e3i m\u00e3i.  <\/p>\n\n<p>N\u1ebfu b\u1ea1n cung c\u1ea5p \u0111\u1ee7 gi\u00e1 tr\u1ecb, n\u1ebfu c\u00f4ng vi\u1ec7c \u0111\u00f3 \u0111\u1ee7 l\u00e2u, th\u00ec n\u00f3 c\u00f3 th\u1ec3 ho\u1ea1t \u0111\u1ed9ng. Nh\u01b0ng n\u1ebfu b\u1ea1n ch\u1ec9 s\u1eafp x\u1ebfp m\u1ed9t ai \u0111\u00f3. B\u1ea1n bi\u1ebft \u0111\u1ea5y, b\u1ea1n mu\u1ed1n \u0111\u1ea3m b\u1ea3o r\u1eb1ng b\u1ea1n kh\u00f4ng ch\u1ec9 l\u00e0 m\u1ed9t c\u00f4ng ty m\u00f4i gi\u1edbi t\u00e0i n\u0103ng, n\u01a1i b\u1ea1n nh\u1eadn \u0111\u01b0\u1ee3c m\u1ed9t kho\u1ea3n ph\u00ed m\u1ed9t l\u1ea7n, v\u00e0 th\u1ebf l\u00e0 h\u1ebft. V\u00e0 th\u1eadm ch\u00ed \u0111i\u1ec1u \u0111\u00f3 c\u00f2n k\u00e9m kh\u1ea3 n\u0103ng m\u1edf r\u1ed9ng h\u01a1n nhi\u1ec1u. V\u00e0 do \u0111\u00f3, vi\u1ec7c t\u1ea1o ra c\u00e1c n\u1ec1n t\u1ea3ng c\u00f4ng ngh\u1ec7 c\u00f3 kh\u1ea3 n\u0103ng m\u1edf r\u1ed9ng trong danh m\u1ee5c th\u1ef1c s\u1ef1 l\u00e0 ch\u00eca kh\u00f3a v\u00e0 nhi\u1ec1u n\u1ec1n t\u1ea3ng trong s\u1ed1 ch\u00fang th\u1ef1c s\u1ef1 kh\u00f4ng m\u1edf r\u1ed9ng quy m\u00f4 v\u01b0\u1ee3t qu\u00e1 m\u1ed9t th\u1eddi gian nh\u1ea5t \u0111\u1ecbnh. Ch\u00fang l\u00e0 nh\u1eefng doanh nghi\u1ec7p tuy\u1ec7t v\u1eddi, nh\u01b0ng ch\u00fang kh\u00f4ng nh\u1ea5t thi\u1ebft ph\u1ea3i m\u1edf r\u1ed9ng quy m\u00f4. \u0110\u00f3 l\u00e0 l\u00fd do t\u1ea1i sao n\u00f3 gi\u1ed1ng nh\u01b0 m\u1ed9t lu\u1eadn \u0111\u1ec1 th\u1ee9 c\u1ea5p \u0111\u1ed1i v\u1edbi ch\u00fang t\u00f4i. R\u1ea5t nhi\u1ec1u trang web tuy\u1ec3n d\u1ee5ng ho\u1eb7c vi\u1ec7c l\u00e0m n\u00e0y gi\u1ed1ng nh\u01b0 m\u1ed9t h\u00ecnh th\u1ee9c qu\u1ea3ng c\u00e1o ch\u00eanh l\u1ec7ch gi\u00e1 &#8220;\u1ed2, ch\u00fang t\u00f4i bi\u1ebft c\u00e1ch ti\u1ebfp th\u1ecb t\u1ed1t h\u01a1n tr\u00ean Google \u0111\u1ec3 thu\u00ea n\u00f3 \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c \u1ee9ng vi\u00ean V\u00e0 v\u00ec v\u1eady, ch\u00fang t\u00f4i b\u00e1n ch\u00fang cho b\u1ea1n v\u1edbi m\u1ee9c gi\u00e1 n\u00e0y v\u00e0 ch\u00fang t\u00f4i ph\u1ea3i tr\u1ea3 m\u1ed9t kho\u1ea3n ti\u1ec1n n\u00e0y v\u00e0 ch\u00fang t\u00f4i ki\u1ebfm \u0111\u01b0\u1ee3c ti\u1ec1n \u1edf gi\u1eefa&#8221;. Nh\u01b0ng \u0111\u00f3 gi\u1ed1ng nh\u01b0 m\u1ed9t h\u00ecnh th\u1ee9c kinh doanh qu\u1ea3ng c\u00e1o ch\u00eanh l\u1ec7ch gi\u00e1. B\u1ea1n bi\u1ebft \u0111\u1ea5y, t\u00f4i ngh\u0129 r\u1eb1ng zip recruiter c\u00f3 th\u1ec3 n\u1eb1m trong danh m\u1ee5c \u0111\u00f3.         <\/p>\n\n<p>N\u00f3 kh\u00f4ng th\u1ef1c s\u1ef1 l\u00e0 m\u1ed9t th\u1ecb tr\u01b0\u1eddng v\u00ec h\u1ecd c\u1ea7n ph\u1ea3i y\u00eau c\u1ea7u kh\u00e1ch h\u00e0ng \u1edf c\u1ea3 hai b\u00ean m\u1ed9t c\u00e1ch th\u01b0\u1eddng xuy\u00ean. Nh\u01b0ng kinh doanh t\u1ed1t. N\u00f3 kh\u00f4ng th\u00fa v\u1ecb b\u1eb1ng kinh doanh c\u00f3 hi\u1ec7u \u1ee9ng m\u1ea1ng th\u1ef1c s\u1ef1. B\u00e2y gi\u1edd, Workrise v\u00ec theo m\u1ed9t c\u00e1ch n\u00e0o \u0111\u00f3, h\u1ecd l\u00e0 ng\u01b0\u1eddi li\u00ean k\u1ebft trong danh m\u1ee5c m\u00e0 h\u1ecd c\u00f3 hi\u1ec7u \u1ee9ng m\u1ea1ng th\u1ef1c s\u1ef1.   <\/p>\n\n<p>V\u00e0 v\u00ec v\u1eady, n\u1ebfu b\u1ea1n c\u00f3 th\u1ec3 x\u00e2y d\u1ef1ng, n\u1ebfu b\u1ea1n c\u00f3 th\u1ec3 l\u00e0 LinkedIn c\u1ee7a danh m\u1ee5c, v\u00e0 v\u00ec v\u1eady b\u1ea1n l\u00e0 m\u1ed9t m\u1ea1ng l\u01b0\u1edbi v\u00e0 b\u1ea1n t\u00ecnh c\u1edd c\u00f3 trang web vi\u1ec7c l\u00e0m n\u00e0y tr\u00ean \u0111\u00f3, th\u00ec n\u00f3 h\u1ea5p d\u1eabn h\u01a1n nhi\u1ec1u, nh\u01b0ng kh\u00f3 th\u1ef1c hi\u1ec7n. V\u00e0 ch\u1ec9 x\u1ea3y ra \u1edf m\u1ed9t v\u00e0i danh m\u1ee5c kh\u00e1c nhau. <\/p>\n\n<p>Xu h\u01b0\u1edbng l\u1edbn th\u1ee9 n\u0103m, t\u1ea5t nhi\u00ean, l\u00e0 t\u1ea5t c\u1ea3 c\u01a1 s\u1edf h\u1ea1 t\u1ea7ng h\u1ed7 tr\u1ee3 ch\u00fang ta, \u0111\u00fang kh\u00f4ng? N\u1ebfu b\u1ea1n \u0111ang v\u1eadn chuy\u1ec3n t\u1eeb Trung Qu\u1ed1c ho\u1eb7c \u1ea4n \u0110\u1ed9 \u0111\u1ebfn Hoa K\u1ef3, b\u1ea1n c\u00f3 m\u1ed9t c\u00f4ng ty v\u1eadn t\u1ea3i t\u1eeb nh\u00e0 m\u00e1y \u0111\u1ebfn \u0111\u1ecba \u0111i\u1ec3m ph\u00e2n ph\u1ed1i. B\u1ea1n c\u00f3 m\u1ed9t c\u00f4ng ty v\u1eadn t\u1ea3i kh\u00e1c t\u1ea1i \u0111\u1ecba \u0111i\u1ec3m ph\u00e2n ph\u1ed1i \u0111\u1ebfn b\u1ebfn c\u1ea3ng. Sau \u0111\u00f3, b\u1ea1n c\u00f3 m\u1ed9t chi\u1ebfc t\u00e0u container v\u00e0 n\u00f3 \u0111\u01b0\u1ee3c v\u1eadn chuy\u1ec3n \u0111\u1ebfn m\u1ed9t b\u1ebfn c\u1ea3ng, ch\u1eb3ng h\u1ea1n nh\u01b0 \u1edf LA.   <\/p>\n\n<p>Sau \u0111\u00f3, n\u00f3 \u0111\u01b0\u1ee3c chuy\u1ec3n \u0111\u1ebfn \u0111\u1ecba \u0111i\u1ec3m ph\u00e2n ph\u1ed1i. Sau \u0111\u00f3, n\u00f3 l\u1ea1i \u0111\u01b0\u1ee3c xe t\u1ea3i v\u1eadn chuy\u1ec3n \u0111\u1ebfn n\u01a1i l\u00e0m vi\u1ec7c \u0111\u1ec3 l\u1ea5y h\u00e0ng v\u00e0 \u0111\u00f3ng g\u00f3i, r\u1ed3i l\u1ea1i \u0111\u01b0\u1ee3c chuy\u1ec3n \u0111\u1ebfn n\u01a1i giao h\u00e0ng cho kh\u00e1ch h\u00e0ng. V\u00e0 v\u00ec v\u1eady, b\u1ea1n c\u00f3 m\u1ed9t lo\u1ea1t c\u00e1c c\u00f4ng ty \u0111ang h\u1ed7 tr\u1ee3 t\u1ea5t c\u1ea3 nh\u1eefng vi\u1ec7c n\u00e0y, nh\u01b0 ShipBob \u0111ang l\u00e0m vi\u1ec7c nh\u01b0 l\u1ea5y h\u00e0ng v\u00e0 \u0111\u00f3ng g\u00f3i \u1edf ch\u1eb7ng cu\u1ed1i, b\u1ea1n c\u00f3 Shippo h\u1ed7 tr\u1ee3 c\u00e1c doanh nghi\u1ec7p v\u1eeba v\u00e0 nh\u1ecf thanh to\u00e1n. Flexport, l\u00e0 c\u00f4ng ty giao nh\u1eadn h\u00e0ng h\u00f3a k\u1ef9 thu\u1eadt s\u1ed1.   <\/p>\n\n<p>Tr\u00ean h\u1ebft, b\u1ea1n c\u1ea7n thanh to\u00e1n \u0111\u1ec3 ho\u1ea1t \u0111\u1ed9ng. V\u00e0 v\u00ec v\u1eady Rapyd, m\u1ed9t gi\u1ea3i ph\u00e1p thanh to\u00e1n th\u1ecb tr\u01b0\u1eddng t\u1eeb Israel \u0111ang ho\u1ea1t \u0111\u1ed9ng r\u1ea5t t\u1ed1t. Stripe, t\u1ea5t nhi\u00ean, r\u1ea5t n\u1ed5i ti\u1ebfng t\u1ea1i th\u1eddi \u0111i\u1ec3m n\u00e0y khi h\u1ecd gi\u00fap t\u1ea5t c\u1ea3 c\u00e1c SMB tr\u1ef1c tuy\u1ebfn v\u1ec1 c\u01a1 b\u1ea3n tr\u1ea3 ti\u1ec1n cho n\u00f3 ho\u1eb7c t\u00ednh ph\u00ed cho m\u1ecdi th\u1ee9. V\u00e0 ch\u00fang ta \u0111ang th\u1ea5y m\u1ed9t xu h\u01b0\u1edbng l\u1edbn trong c\u01a1 s\u1edf h\u1ea1 t\u1ea7ng c\u1ee7a robot h\u00f3a v\u00e0 t\u1ef1 \u0111\u1ed9ng h\u00f3a.   <\/p>\n\n<p>V\u1eady ch\u00fang t\u00f4i l\u00e0 nh\u00e0 \u0111\u1ea7u t\u01b0 v\u00e0o Figure, Figure AI th\u1eadt phi th\u01b0\u1eddng. \u00dd t\u00f4i l\u00e0, h\u1ecd \u0111ang ch\u1ebf t\u1ea1o nh\u1eefng con r\u00f4-b\u1ed1t h\u00ecnh ng\u01b0\u1eddi n\u00e0y. C\u00f3 th\u1ec3 l\u00e0m vi\u1ec7c 20 gi\u1edd m\u1ed9t ng\u00e0y. H\u1ecd thay th\u1ebf h\u00e0ng tr\u0103m ngh\u00ecn \u0111\u00f4 la m\u1ed9t n\u0103m cho chi ph\u00ed m\u00e1y m\u00f3c v\u00e0 th\u1ee3 m\u00e1y ngay b\u00e2y gi\u1edd. H\u1ecd \u0111ang \u1edf trong nh\u00e0 m\u00e1y c\u1ee7a BMW t\u1ea1i \u0110\u1ee9c v\u00e0 \u0111ang l\u00e0m r\u1ea5t, r\u1ea5t t\u1ed1t.    <\/p>\n\n<p>V\u00e0 khi ch\u00fang ti\u1ebfp t\u1ee5c c\u1ea3i thi\u1ec7n v\u1ec1 m\u1eb7t tr\u1edf n\u00ean r\u1ebb h\u01a1n v\u00e0 n\u0103ng su\u1ea5t h\u01a1n, ch\u00fang s\u1ebd \u0111\u1ea3m nhi\u1ec7m ng\u00e0y c\u00e0ng nhi\u1ec1u vai tr\u00f2 v\u00e0 c\u00f4ng vi\u1ec7c, bao g\u1ed3m c\u1ea3 vi\u1ec7c xu\u1ea5t hi\u1ec7n trong nh\u00e0 ch\u00fang ta v\u00e0o m\u1ed9t th\u1eddi \u0111i\u1ec3m n\u00e0o \u0111\u00f3 trong 2-5 n\u0103m t\u1edbi. V\u00ec v\u1eady, ch\u00fang ta \u0111ang \u1edf b\u1edd v\u1ef1c c\u1ee7a m\u1ed9t cu\u1ed9c c\u00e1ch m\u1ea1ng robot s\u1ebd bi\u1ebfn \u0111\u1ed5i c\u00e1ch ch\u00fang ta s\u1ea3n xu\u1ea5t v\u00e0 c\u00e1ch ch\u00fang ta s\u1ed1ng v\u00e0 t\u01b0\u01a1ng t\u00e1c b\u00ean trong. <\/p>\n\n<p>V\u00ec v\u1eady, t\u00f4i c\u00f3 th\u1ec3 t\u01b0\u1edfng t\u01b0\u1ee3ng r\u1eb1ng cu\u1ed1i c\u00f9ng b\u1ea1n s\u1ebd c\u00f3 s\u1ef1 k\u1ebft h\u1ee3p gi\u1eefa Jarvis v\u00e0 Jetsons, robot Jetsons t\u1ea1i nh\u00e0 \u0111\u1ec3 gi\u00fap b\u1ea1n m\u1ecdi th\u1ee9. V\u00ec v\u1eady, gi\u1ed1ng nh\u01b0 m\u1ed9t Jarvis hi\u1ec7n th\u00e2n n\u1ebfu b\u1ea1n mu\u1ed1n. Formic l\u00e0 m\u1ed9t c\u00f4ng ty danh m\u1ee5c \u0111\u1ea7u t\u01b0 kh\u00e1c. N\u00f3 gi\u00fap c\u00e1c c\u00f4ng ty t\u1ef1 \u0111\u1ed9ng h\u00f3a. V\u00ec v\u1eady, h\u1ecd v\u00e0o, h\u1ecd xem x\u00e9t nh\u1eefng g\u00ec c\u00f3 th\u1ec3 t\u1ef1 \u0111\u1ed9ng h\u00f3a v\u00e0 v\u1ec1 c\u01a1 b\u1ea3n h\u1ecd l\u00e0m r\u1ea5t nhi\u1ec1u c\u00f4ng vi\u1ec7c cho h\u1ecd.    <\/p>\n\n<p>V\u1eady th\u00ec c\u00f2n hai xu h\u01b0\u1edbng kh\u00e1c c\u1ea7n \u0111\u1ec1 c\u1eadp trong chu\u1ed7i cung \u1ee9ng B2B. V\u1eady th\u00ec, th\u00e0nh th\u1eadt m\u00e0 n\u00f3i, \u0111\u00e2y l\u00e0 m\u1ed9t ti\u1ec3u th\u1ec3 lo\u1ea1i c\u1ee7a c\u01a1 s\u1edf h\u1ea1 t\u1ea7ng kinh doanh. Ch\u00fang t\u00f4i l\u00e0 nh\u00e0 \u0111\u1ea7u t\u01b0, m\u1ed9t c\u00f4ng ty c\u00f3 t\u00ean l\u00e0 Portless. V\u00e0 th\u1ef1c t\u1ebf, nh\u1eefng g\u00ec h\u1ecd \u0111ang l\u00e0m l\u00e0 b\u00ecnh lu\u1eadn v\u1ec1 m\u1ed9t c\u00f4ng ty danh m\u1ee5c \u0111\u1ea7u t\u01b0 kh\u00e1c, \u0111\u00f3 l\u00e0 m\u1ed9t trong nh\u1eefng c\u00f4ng ty t\u1ed1t nh\u1ea5t m\u00e0 ch\u00fang t\u00f4i g\u1ecdi l\u00e0 Quincy. V\u1eady th\u00ec Quincy l\u00e0 m\u1ed9t c\u00f4ng ty xa x\u1ec9 gi\u00e1 c\u1ea3 ph\u1ea3i ch\u0103ng. H\u1ecd \u0111ang th\u1ef1c hi\u1ec7n h\u00e0ng tr\u0103m tri\u1ec7u doanh s\u1ed1 b\u00e1n h\u00e0ng c\u1ef1c k\u1ef3 gi\u00e0u c\u00f3. H\u1ecd b\u1eaft \u0111\u1ea7u b\u1eb1ng c\u00e1ch b\u00e1n v\u1ea3i cashmere lo\u1ea1i AAA t\u1eeb Trung Qu\u1ed1c v\u00e0o Hoa K\u1ef3. V\u00ec v\u1eady, b\u1ea1n c\u00f3 th\u1ec3 mua m\u1ed9t chi\u1ebfc \u00e1o len cashmere \u0111\u1eb9p, tuy\u1ec7t v\u1eddi v\u1edbi gi\u00e1 100 \u0111\u00f4 la v\u00e0 kho\u1ea3ng 20 \u0111\u00f4 la.       <\/p>\n\n<p>V\u00e0 nh\u1eefng g\u00ec h\u1ecd \u0111ang l\u00e0m l\u00e0 x\u00e2y d\u1ef1ng c\u00e1c trung t\u00e2m ph\u00e2n ph\u1ed1i n\u01a1i h\u1ecd v\u1ec1 c\u01a1 b\u1ea3n s\u1ebd l\u1ea5y h\u00e0ng t\u1ed3n kho \u1edf Trung Qu\u1ed1c, v\u1eadn chuy\u1ec3n \u0111\u1ebfn Hoa K\u1ef3 b\u1eb1ng m\u00e1y bay v\u00e0 ph\u00e2n ph\u1ed1i. V\u00ec v\u1eady, t\u1eeb khi \u0111\u1eb7t h\u00e0ng \u0111\u1ebfn khi giao h\u00e0ng m\u1ea5t kho\u1ea3ng n\u0103m ng\u00e0y, h\u00e0ng t\u1ed3n kho kh\u00f4ng b\u1ecb k\u1eb9t tr\u00ean t\u00e0u container trong kho\u1ea3ng 60, 90 ng\u00e0y. Nh\u01b0ng \u0111\u00e2y th\u1ef1c s\u1ef1 l\u00e0 m\u1ed9t v\u1ea5n \u0111\u1ec1 ph\u1ed5 bi\u1ebfn.  <\/p>\n\n<p>T\u1ea5t c\u1ea3 c\u00e1c th\u01b0\u01a1ng hi\u1ec7u tr\u1ef1c ti\u1ebfp \u0111\u1ebfn ng\u01b0\u1eddi ti\u00eau d\u00f9ng tr\u00ean th\u1ebf gi\u1edbi \u0111\u1ec1u gi\u1ed1ng nh\u01b0 vi\u1ec7c nh\u00ecn th\u1ea5y r\u1ea5t nhi\u1ec1u h\u00e0ng t\u1ed3n kho c\u1ee7a h\u1ecd b\u1ecb kh\u00f3a tr\u00ean c\u00e1c t\u00e0u container. V\u00e0 v\u00ec v\u1eady, Portless \u0111ang t\u1ea1o ra m\u1ed9t kho h\u00e0ng \u0111\u00f3ng g\u00f3i v\u00e0 ch\u1ecdn h\u00e0ng t\u1ea1i Trung Qu\u1ed1c, nh\u01b0ng hi\u1ec7n \u0111ang tri\u1ec3n khai t\u1ea1i Vi\u1ec7t Nam, \u1ea4n \u0110\u1ed9, v.v., v\u1ec1 c\u01a1 b\u1ea3n l\u00e0 \u0111\u1ec3 v\u1eadn chuy\u1ec3n m\u1ecdi th\u1ee9 \u0111\u1ebfn Hoa K\u1ef3 b\u1eb1ng \u0111\u01b0\u1eddng h\u00e0ng kh\u00f4ng v\u1edbi chi ph\u00ed hi\u1ec7u qu\u1ea3. <\/p>\n\n<p>V\u00e0 k\u1ebft qu\u1ea3 l\u00e0, b\u1ea1n \u0111ang m\u1edf kh\u00f3a, b\u1ea1n \u0111ang xoay v\u00f2ng h\u00e0ng t\u1ed3n kho c\u1ee7a m\u00ecnh nhanh h\u01a1n r\u1ea5t nhi\u1ec1u, \u0111i\u1ec1u n\u00e0y l\u00e0m cho n\u00f3 kh\u1ea3 thi h\u01a1n nhi\u1ec1u v\u00e0 c\u1ea3i thi\u1ec7n \u0111\u00e1ng k\u1ec3 n\u1ec1n kinh t\u1ebf. V\u00e0 th\u1eb3ng th\u1eafn m\u00e0 n\u00f3i, c\u00e1c y\u00eau c\u1ea7u v\u1ec1 v\u1ed1n, ph\u1ea3i kh\u00f4ng? Gi\u1ed1ng nh\u01b0, v\u1ea5n \u0111\u1ec1 \u0111\u1ed1i v\u1edbi nhi\u1ec1u c\u00f4ng ty tr\u1ef1c ti\u1ebfp \u0111\u1ebfn ng\u01b0\u1eddi ti\u00eau d\u00f9ng, l\u00e0 khi h\u1ecd ph\u00e1t tri\u1ec3n, h\u1ecd c\u1ea7n nhi\u1ec1u v\u1ed1n h\u01a1n \u0111\u1ec3 c\u00f3 nhi\u1ec1u h\u00e0ng t\u1ed3n kho h\u01a1n.  <\/p>\n\n<p>Nh\u01b0ng n\u1ebfu b\u1ea1n c\u00f3 th\u1ec3 xoay v\u00f2ng h\u00e0ng t\u1ed3n kho nhanh h\u01a1n, nhu c\u1ea7u v\u1ed1n v\u00e0 v\u1ed1n c\u1ee7a b\u1ea1n s\u1ebd gi\u1ea3m v\u00e0 hi\u1ec7u qu\u1ea3 v\u1ed1n c\u1ee7a b\u1ea1n s\u1ebd c\u1ea3i thi\u1ec7n \u0111\u00e1ng k\u1ec3. V\u1eady l\u00e0 m\u1ed9t xu h\u01b0\u1edbng l\u1edbn kh\u00e1c \u1edf \u0111\u00e2y. <\/p>\n\n<p>V\u00e0 cu\u1ed1i c\u00f9ng nh\u01b0ng kh\u00f4ng k\u00e9m ph\u1ea7n quan tr\u1ecdng, th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed trong B2B. V\u00ec v\u1eady, t\u1ea5t nhi\u00ean, th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed l\u00e0 m\u1ed9t trong nh\u1eefng xu h\u01b0\u1edbng l\u1edbn h\u01a1n. B\u1ea1n bi\u1ebft \u0111\u1ea5y, th\u1ecb tr\u01b0\u1eddng h\u00e0ng h\u00f3a \u0111\u00e3 qua s\u1eed d\u1ee5ng. V\u00ec v\u1eady, ch\u00fang t\u00f4i l\u00e0 nh\u00e0 \u0111\u1ea7u t\u01b0 v\u00e0o Vinted \u1edf ph\u00eda ng\u01b0\u1eddi ti\u00eau d\u00f9ng, ph\u1ea3i kh\u00f4ng? H\u1ecd \u0111ang l\u00e0m. H\u00e0ng t\u1ef7 \u0111\u00f4 la trong GMV v\u00e0 \u0111ang nghi\u1ec1n n\u00e1t n\u00f3 trong th\u1eddi trang \u1edf Ch\u00e2u \u00c2u, nh\u01b0ng ch\u00fang t\u00f4i \u0111ang th\u1ea5y n\u00f3 \u1edf gi\u1ed1ng nh\u01b0 m\u1ecdi ng\u00e0nh d\u1ecdc l\u1edbn. \u0110\u00f3 l\u00e0 m\u1ed9t xu h\u01b0\u1edbng theo m\u1ed9t c\u00e1ch n\u00e0o \u0111\u00f3 \u0111\u00e3 \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n \u1edf ph\u00eda ng\u01b0\u1eddi ti\u00eau d\u00f9ng, nh\u01b0ng b\u00e2y gi\u1edd ch\u00fang t\u00f4i \u0111ang th\u1ea5y n\u00f3 tr\u01b0\u1edfng th\u00e0nh v\u00e0 xu\u1ea5t hi\u1ec7n \u1edf ph\u00eda B2B.      <\/p>\n\n<p>V\u00e0 v\u00ec v\u1eady ch\u00fang ta c\u00f3 m\u1ed9t c\u00f4ng ty nh\u01b0 Ghost, cho ph\u00e9p nh\u1eefng ng\u01b0\u1eddi c\u00f3 quy\u1ec1n truy c\u1eadp v\u00e0o h\u00e0ng t\u1ed3n kho. B\u1ea1n bi\u1ebft \u0111\u1ea5y, tr\u01b0\u1edbc \u0111\u00e2y, n\u1ebfu b\u1ea1n c\u00f3 quy\u1ec1n truy c\u1eadp v\u00e0o h\u00e0ng t\u1ed3n kho th\u1eddi trang, b\u1ea1n s\u1ebd \u0111i v\u00e0 b\u00e1n n\u00f3 \u1edf c\u00e1c c\u1eeda h\u00e0ng outlet nh\u01b0 Century 21 ho\u1eb7c n\u01a1i kh\u00e1c. V\u00e0 b\u00e2y gi\u1edd v\u1edbi Ghost, c\u00e1c th\u01b0\u01a1ng hi\u1ec7u v\u00e0 h\u1ecd c\u00f3 th\u1ec3, c\u00f3 th\u1ec3 b\u00e1n n\u00f3 cho c\u00e1c c\u1eeda h\u00e0ng SMB nh\u1ecf, nh\u1eefng ng\u01b0\u1eddi ch\u1ec9 c\u00f3 th\u1ec3 mua c\u00e1c \u0111\u01a1n v\u1ecb ph\u1ee5 trong qu\u00e1 kh\u1ee9.  <\/p>\n\n<p>B\u1ea1n ch\u1ec9 b\u00e1n, \u1ed2, t\u00f4i mu\u1ed1n b\u00e1n m\u1ed9t tri\u1ec7u \u0111\u00f4 la h\u00e0ng t\u1ed3n kho. Ph\u00e2n ph\u1ed1i d\u1ec5 d\u00e0ng h\u01a1n b\u1eb1ng ghost gi\u00fap b\u1ea1n d\u1ec5 d\u00e0ng \u0111\u1ebfn m\u1ee9c gi\u1edd \u0111\u00e2y b\u1ea1n th\u1ef1c s\u1ef1 c\u00f3 th\u1ec3 t\u1ed1i \u0111a h\u00f3a gi\u00e1 tr\u1ecb h\u00e0ng t\u1ed3n kho truy c\u1eadp c\u1ee7a m\u00ecnh. N\u1ebfu b\u1ea1n l\u00e0 m\u1ed9t c\u1eeda h\u00e0ng, b\u1ea1n c\u00f3 th\u1ec3 truy c\u1eadp v\u00e0o h\u00e0ng t\u1ed3n kho kh\u00e1c bi\u1ec7t n\u00e0y v\u1edbi gi\u00e1 r\u1ebb m\u00e0 sau \u0111\u00f3 b\u1ea1n c\u00f3 th\u1ec3 ch\u1ea1y c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i nh\u01b0 Black Friday, v.v.  <\/p>\n\n<p>V\u00e0 v\u00ec v\u1eady, th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed cho B2B \u0111ang \u0111\u1ebfn. Ghost l\u00e0 m\u1ed9t v\u00ed d\u1ee5 v\u1ec1 \u0111i\u1ec1u \u0111\u00f3. H\u1ecd \u0111ang l\u00e0m r\u1ea5t t\u1ed1t. V\u00e0 c\u00f2n nhi\u1ec1u \u0111i\u1ec1u n\u1eefa s\u1eafp di\u1ec5n ra. V\u00ec v\u1eady, t\u00f4i s\u1ebd d\u1eebng l\u1ea1i \u1edf \u0111\u00e2y. \u0110\u00e2y th\u1ef1c s\u1ef1 l\u00e0 nh\u1eefng g\u00ec ch\u00fang ta \u0111\u00e3 th\u1ea5y trong Marketplace v\u00e0 xu h\u01b0\u1edbng Marketplace trong kho\u1ea3ng m\u1ed9t n\u0103m tr\u1edf l\u1ea1i \u0111\u00e2y. T\u1ea5t c\u1ea3 nh\u1eefng \u0111i\u1ec1u \u0111\u00f3 \u0111\u1ec3 n\u00f3i r\u1eb1ng v\u1eabn c\u00f2n nhi\u1ec1u \u0111i\u1ec1u n\u1eefa s\u1eafp di\u1ec5n ra.      <\/p>\n\n<p>V\u00ec th\u1ebf. V\u1edbi \u0111i\u1ec1u \u0111\u00f3, t\u00f4i s\u1ebd d\u1eebng l\u1ea1i. T\u00f4i s\u1ebd tr\u1ea3 l\u1eddi c\u00e1c c\u00e2u h\u1ecfi. <\/p>\n\n<p>M\u1ed9t c\u00e2u h\u1ecfi t\u00f4i ngh\u0129 l\u00e0 \u0111\u00e3 \u0111\u01b0\u1ee3c g\u1eedi tr\u01b0\u1edbc ch\u01b0\u01a1ng tr\u00ecnh. V\u1eady \u0111\u1ec3 t\u00f4i tr\u1ea3 l\u1eddi c\u00e2u h\u1ecfi \u0111\u00f3. &#8220;Nh\u1eefng th\u1ecb tr\u01b0\u1eddng n\u00e0o c\u00f3 th\u1ec3 ho\u1ea1t \u0111\u1ed9ng trong b\u1ea5t \u0111\u1ed9ng s\u1ea3n? C\u00f3 v\u00ed d\u1ee5 n\u00e0o b\u1ea1n th\u1ea5y c\u00f3 hi\u1ec7u qu\u1ea3 kh\u00f4ng? V\u00e0 b\u1ea1n ngh\u0129 th\u1ecb tr\u01b0\u1eddng n\u00e0o c\u00f3 th\u1ec3 ho\u1ea1t \u0111\u1ed9ng?&#8221;  <\/p>\n\n<p>V\u00ec v\u1eady, \u0111\u00e3 c\u00f3 m\u1ed9t s\u1ed1 m\u00f4 h\u00ecnh kinh doanh trong l\u0129nh v\u1ef1c b\u1ea5t \u0111\u1ed9ng s\u1ea3n. Th\u1ef1c t\u1ebf l\u00e0 ch\u00fang \u0111\u00e3 ho\u1ea1t \u0111\u1ed9ng kh\u00e1 t\u1ed1t, nh\u01b0ng c\u00f3 l\u1ebd kh\u00f4ng t\u1ed1t nh\u01b0 m\u1ecdi ng\u01b0\u1eddi mong \u0111\u1ee3i. V\u00ec v\u1eady, nh\u1eefng m\u00f4 h\u00ecnh r\u00f5 r\u00e0ng m\u00e0 m\u1ecdi ng\u01b0\u1eddi bi\u1ebft, t\u1ea5t nhi\u00ean, l\u00e0 Discovery of Real Estate. V\u00ec v\u1eady, b\u1ea1n c\u00f3 Zillow Trulia c\u1ee7a th\u1ebf gi\u1edbi. V\u00e0 m\u1ed9t l\u1ea7n n\u1eefa, h\u1ecd \u0111ang ho\u1ea1t \u0111\u1ed9ng th\u1ef1c s\u1ef1 t\u1ed1t. M\u00f4 h\u00ecnh kinh doanh c\u1ee7a h\u1ecd l\u00e0 h\u1ecd t\u00ednh ph\u00ed c\u00e1c trang web v\u00e0 \u0111\u1ea1i l\u00fd b\u1ea5t \u0111\u1ed9ng s\u1ea3n \u0111\u1ec3 \u0111\u01b0\u1ee3c ni\u00eam y\u1ebft \u1edf \u0111\u00f3.     <\/p>\n\n<p>V\u00e0 \u0111\u00f3 l\u00e0 m\u00f4 h\u00ecnh ph\u00e2n lo\u1ea1i theo tr\u01b0\u1eddng ph\u00e1i c\u0169. Th\u1ef1c s\u1ef1 hi\u1ec7u qu\u1ea3. Bi\u00ean l\u1ee3i nhu\u1eadn r\u1ea5t cao, nh\u01b0ng T Crate hi\u1ec7u qu\u1ea3 c\u1ee7a b\u1ea1n tr\u00ean m\u1ecdi giao d\u1ecbch \u0111\u1ec1u kh\u00e1 th\u1ea5p. B\u00e2y gi\u1edd, doanh nghi\u1ec7p s\u1ebd t\u1ed1t h\u01a1n \u1edf c\u00e1c qu\u1ed1c gia kh\u00f4ng c\u00f3 MLS. V\u00ec v\u1eady, \u1edf Hoa K\u1ef3, t\u1ea5t c\u1ea3 c\u00e1c danh s\u00e1ch \u0111\u1ec1u l\u00e0 c\u00f4ng khai. V\u00e0 v\u00ec v\u1eady, m\u1eb7c d\u00f9 b\u1ea1n c\u00f3 m\u1ed9t v\u00e0i ng\u01b0\u1eddi chi\u1ebfn th\u1eafng nh\u01b0 Zillow, c\u00f4ng ty c\u0169ng s\u1edf h\u1eefu Trulia, kh\u1ea3 n\u0103ng ki\u1ebfm ti\u1ec1n kh\u00e1 h\u1ea1n ch\u1ebf.     <\/p>\n\n<p>\u1ede nh\u1eefng qu\u1ed1c gia nh\u01b0 Anh, n\u01a1i kh\u00f4ng c\u00f3 MLS, v\u1ec1 c\u01a1 b\u1ea3n, trang web b\u1ea5t \u0111\u1ed9ng s\u1ea3n h\u00e0ng \u0111\u1ea7u l\u00e0 trang web d\u1eabn \u0111\u1ea7u v\u00e0 gi\u00e0nh chi\u1ebfn th\u1eafng.<\/p>\n\n<p>T\u00f4i s\u1ebd t\u1ea1m d\u1eebng m\u1ed9t gi\u00e2y. T\u00f4i s\u1ebd tr\u1ea3 l\u1eddi ng\u01b0\u1eddi d\u00f9ng LinkedIn. B\u00e0i thuy\u1ebft tr\u00ecnh s\u1ebd c\u00f3 tr\u00ean blog c\u1ee7a t\u00f4i v\u00e0o th\u1ee9 Ba tu\u1ea7n t\u1edbi. T\u00f4i s\u1ebd \u0111\u0103ng video n\u00e0y v\u1edbi b\u1ea3n ghi ch\u00e9p, c\u1ea3 video th\u1ef1c t\u1ebf, phi\u00ean b\u1ea3n \u00e2m thanh podcast, b\u1ea3n ghi ch\u00e9p cu\u1ed9c tr\u00f2 chuy\u1ec7n v\u00e0 t\u00f4i c\u0169ng s\u1ebd \u0111\u0103ng PowerPoint tr\u00ean blog. N\u00f3 s\u1ebd \u0111\u01b0\u1ee3c ph\u00e1t tr\u1ef1c ti\u1ebfp v\u00e0o th\u1ee9 Ba v\u00e0 ch\u1ec9 l\u00e0 fabricegrinda.com.    <\/p>\n\n<p>\u0110\u01b0\u1ee3c r\u1ed3i, m\u1ed9t, c\u00e1c trang web kh\u00e1m ph\u00e1, Zillow, Trulia. Ch\u00fang ho\u1ea1t \u0111\u1ed9ng, \u0111\u00e3 \u0111\u01b0\u1ee3c ch\u1ee9ng minh l\u00e0 hi\u1ec7u qu\u1ea3. S\u1ed1 hai l\u00e0 c\u00e1c c\u00f4ng ty m\u00f4i gi\u1edbi tr\u1ef1c tuy\u1ebfn ho\u1eb7c \u0111\u01b0\u1ee3c h\u1ed7 tr\u1ee3 c\u00f4ng ngh\u1ec7. V\u00e0 v\u00ec v\u1eady, b\u1ea1n ngh\u0129 \u0111\u1ebfn Compass trong l\u0129nh v\u1ef1c b\u1ea5t \u0111\u1ed9ng s\u1ea3n. Ch\u00fang c\u0169ng ho\u1ea1t \u0111\u1ed9ng kh\u00e1 t\u1ed1t, t\u1ea5t nhi\u00ean l\u00e0 v\u00ec c\u00e1c c\u00f4ng ty m\u00f4i gi\u1edbi b\u1ea5t \u0111\u1ed9ng s\u1ea3n ho\u1eb7c c\u00e1c doanh nghi\u1ec7p \u0111\u00e3 t\u1ed3n t\u1ea1i v\u00e0 kh\u1ea3 thi.    <\/p>\n\n<p>V\u1ea5n \u0111\u1ec1, t\u1ea5t nhi\u00ean, l\u00e0 n\u00f3 l\u00e0 m\u1ed9t lo\u1ea1i h\u00ecnh kinh doanh c\u00f4ng ngh\u1ec7. N\u00f3 kh\u00f4ng gi\u1ed1ng nh\u01b0 m\u1ed9t c\u00f4ng ty tr\u1ef1c tuy\u1ebfn thu\u1ea7n t\u00fay. V\u00e0 v\u00ec v\u1eady, h\u1ecd \u0111\u00e3 l\u00e0m t\u1ed1t, nh\u01b0ng c\u00f3 th\u1ec3 kh\u00f4ng t\u1ed1t nh\u01b0 nh\u1eefng ng\u01b0\u1eddi kh\u00e1c c\u00f3 th\u1ec3 mong \u0111\u1ee3i. V\u00ec v\u1eady, b\u1ed9i s\u1ed1 m\u00e0 h\u1ecd n\u1eafm gi\u1eef. Ch\u00fang t\u00f4i kh\u00f4ng phi th\u01b0\u1eddng nh\u01b0 b\u1ed9i s\u1ed1 m\u00e0 b\u1ea1n c\u00f3 th\u1ec3 th\u1ea5y trong c\u00e1c doanh nghi\u1ec7p k\u1ef9 thu\u1eadt s\u1ed1 tr\u1ef1c tuy\u1ebfn thu\u1ea7n t\u00fay c\u00f3 kh\u1ea3 n\u0103ng m\u1edf r\u1ed9ng r\u1ea5t cao v\u1edbi bi\u00ean l\u1ee3i nhu\u1eadn cao h\u01a1n nhi\u1ec1u.    <\/p>\n\n<p>H\u1ea1ng m\u1ee5c s\u1ed1 ba, t\u1ea5t nhi\u00ean, l\u00e0 c\u1eeda m\u1edf n\u01a1i h\u1ecd mua v\u00e0 b\u00e1n nh\u00e0 v\u00e0 h\u1ea1ng m\u1ee5c \u0111\u00f3 kh\u00f3 h\u01a1n, \u0111\u1eb7c bi\u1ec7t l\u00e0 trong m\u00f4i tr\u01b0\u1eddng m\u00e0 gi\u00e1 b\u1ea5t \u0111\u1ed9ng s\u1ea3n kh\u00f4ng t\u0103ng nhi\u1ec1u v\u00e0 l\u00e3i su\u1ea5t cao. V\u00e0 m\u1ed9t l\u1ea7n n\u1eefa, n\u00f3 gi\u1ed1ng nh\u01b0 m\u1ed9t doanh nghi\u1ec7p truy\u1ec1n th\u1ed1ng h\u01a1n l\u00e0 m\u1ed9t l\u1edbp c\u00f4ng ngh\u1ec7 h\u01a1n l\u00e0 m\u1ed9t doanh nghi\u1ec7p tr\u1ef1c tuy\u1ebfn thu\u1ea7n t\u00fay. <\/p>\n\n<p>B\u00e2y gi\u1edd, t\u00f4i ngh\u0129 c\u00e1c doanh nghi\u1ec7p th\u00fa v\u1ecb h\u01a1n \u0111\u00e3 \u0111i theo h\u01b0\u1edbng n\u00e0y. V\u00ec v\u1eady, ch\u00fang ta \u0111ang th\u1ea5y c\u00e1c c\u00f4ng ty qu\u1ea3n l\u00fd t\u00e0i s\u1ea3n nh\u01b0 Belong \u0111ang hi\u1ec7n \u0111\u1ea1i h\u00f3a c\u00e1ch b\u1ea1n t\u01b0\u01a1ng t\u00e1c v\u1edbi ch\u1ee7 s\u1edf h\u1eefu t\u00f2a nh\u00e0 m\u00e0 b\u1ea1n \u0111ang \u1edf. V\u00ec v\u1eady, n\u1ebfu b\u1ea1n mu\u1ed1n thu\u00ea nh\u00e0, thay v\u00e0o \u0111\u00f3, b\u1ea1n ch\u1ec9 c\u1ea7n l\u1ea5y m\u1eadt m\u00e3 \u0111\u1ec3 m\u1edf c\u1eeda \u1ea3o n\u1ebfu b\u1ea1n c\u1ea7n d\u1ecbch v\u1ee5.  <\/p>\n\n<p>M\u1ecdi th\u1ee9 \u0111\u1ec1u \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n tr\u1ef1c tuy\u1ebfn thay v\u00ec, nh\u01b0, t\u00ecm si\u00eau th\u1ecb. Tr\u1ea3 ti\u1ec1n thu\u00ea nh\u00e0 th\u1ee7 c\u00f4ng \u0111\u1ec3 nh\u1eadn s\u00e9c, v.v. V\u00ec v\u1eady, h\u1ecd \u0111ang hi\u1ec7n \u0111\u1ea1i h\u00f3a tr\u1ea3i nghi\u1ec7m c\u1ee7a ng\u01b0\u1eddi thu\u00ea nh\u00e0. V\u00e0 t\u00f4i ngh\u0129 r\u1eb1ng \u0111i\u1ec1u \u0111\u00f3 th\u1ef1c s\u1ef1 th\u00fa v\u1ecb v\u00e0 l\u00e0 m\u1ed9t doanh nghi\u1ec7p tuy\u1ec7t v\u1eddi. V\u00e0 nh\u1eefng \u0111i\u1ec1u n\u00e0y x\u1ea3y ra \u1edf nhi\u1ec1u qu\u1ed1c gia h\u01a1n. S\u1ef1 th\u00e2m nh\u1eadp c\u1ea7n ph\u1ea3i t\u0103ng l\u00ean v\u00e0 s\u1ef1 g\u1eafn b\u00f3 l\u00e0 m\u1ed9t trong nhi\u1ec1u v\u00ed d\u1ee5 \u1edf \u0111\u00e2y.     <\/p>\n\n<p>C\u00f3 m\u1ed9t c\u00e1i kh\u00e1c g\u1ecdi l\u00e0 Mynd, MYND th\u1ef1c ra \u0111\u00e3 \u0111\u01b0\u1ee3c mua b\u1edfi m\u1ed9t c\u00f4ng ty danh m\u1ee5c \u0111\u1ea7u t\u01b0 kh\u00e1c l\u00e0 m\u1ed9t lo\u1ea1i virus c\u00f3 t\u00ean Roofstock, cho ph\u00e9p b\u1ea1n mua \u0111\u1ea7u t\u01b0, b\u1ea5t \u0111\u1ed9ng s\u1ea3n \u0111\u1ea7u t\u01b0. M\u1ed9t m\u00f4 h\u00ecnh r\u1ea5t th\u00fa v\u1ecb n\u1eefa. M\u1ed9t m\u00f4 h\u00ecnh th\u00fa v\u1ecb kh\u00e1c trong b\u1ea5t \u0111\u1ed9ng s\u1ea3n l\u00e0 kh\u00e1m ph\u00e1 B2B.  <\/p>\n\n<p>V\u00e0, c\u00e1c c\u00f4ng ty nh\u01b0 Crexi \u0111ang l\u00e0m r\u1ea5t t\u1ed1t. V\u00ec v\u1eady, ngo\u00e0i t\u1ea5t c\u1ea3 nh\u1eefng \u0111i\u1ec1u \u0111\u00f3, t\u00f4i ngh\u0129 r\u1eb1ng c\u00f3 r\u1ea5t nhi\u1ec1u vi\u1ec7c ph\u1ea3i l\u00e0m trong b\u1ea5t \u0111\u1ed9ng s\u1ea3n, \u0111\u1eb7c bi\u1ec7t l\u00e0 kh\u00f4ng ph\u1ea3i giao d\u1ecbch c\u1ed1t l\u00f5i trong khu d\u00e2n c\u01b0 ti\u00eau d\u00f9ng, m\u00e0 l\u00e0 trong t\u1ea5t c\u1ea3 c\u00e1c d\u1ecbch v\u1ee5 xung quanh n\u00f3 v\u00e0 trong kh\u00f4ng gian B2B v\u00e0 b\u1ea5t \u0111\u1ed9ng s\u1ea3n th\u01b0\u01a1ng m\u1ea1i, n\u01a1i th\u1ef1c s\u1ef1 c\u00f3 r\u1ea5t \u00edt vi\u1ec7c \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n. <\/p>\n\n<p>\u0110\u1ec3 t\u00f4i xem qua m\u1ed9t v\u00e0i c\u00e2u h\u1ecfi. &#8220;V\u00ed d\u1ee5 v\u1ec1 c\u00e1c d\u1ecbch v\u1ee5 chuy\u00ean nghi\u1ec7p, v\u00ed d\u1ee5 nh\u01b0 d\u1ecbch v\u1ee5 ph\u00e1p l\u00fd.&#8221; C\u00f3 m\u1ed9t v\u00e0i trang web c\u01a1 b\u1ea3n, \u0111\u00fang kh\u00f4ng? Gi\u1ed1ng nh\u01b0 zoom ph\u00e1p l\u00fd ho\u1eb7c b\u1ea5t k\u1ef3 trang web n\u00e0o lo l\u1eafng nh\u01b0 v\u1eady gi\u00fap b\u1ea1n k\u1ebft h\u1ee3p nh\u1eefng g\u00ec ch\u00fang ta \u0111ang th\u1ea5y ngay b\u00e2y gi\u1edd. \u0110i\u1ec1u \u0111\u00f3 th\u00fa v\u1ecb h\u01a1n. C\u00f3 xu h\u01b0\u1edbng h\u01b0\u1edbng t\u1edbi \u1ed2, ch\u00fang t\u00f4i th\u1ef1c s\u1ef1 s\u1ebd ch\u1ea1y to\u00e0n b\u1ed9 m\u1ed9t v\u1ee5 ki\u1ec7n cho b\u1ea1n.     <\/p>\n\n<p>V\u00e0 chia s\u1ebb m\u1ed9t ph\u1ea7n doanh thu. \u0110i\u1ec1u n\u00e0y \u0111ang di\u1ec5n ra \u1edf m\u1ed9t s\u1ed1 ng\u00e0nh d\u1ecdc, c\u1ea3 \u1edf Hoa K\u1ef3 v\u00e0 Brazil v\u00e0 c\u00e1c qu\u1ed1c gia kh\u00e1c. T\u00f4i kh\u00f4ng bi\u1ebft nh\u1eefng ng\u01b0\u1eddi ch\u01a1i h\u00e0ng \u0111\u1ea7u \u1edf \u0111\u00e2y. T\u00f4i bi\u1ebft ch\u00fang t\u00f4i th\u1ef1c s\u1ef1 l\u00e0 nh\u00e0 \u0111\u1ea7u t\u01b0 m\u1ed9t v\u00e0i, nh\u01b0ng t\u00f4i kh\u00f4ng b\u1ecf qua c\u00e1c th\u1ecfa thu\u1eadn. V\u00ec v\u1eady, \u0111i\u1ec1u n\u00e0y \u0111ang b\u1eaft \u0111\u1ea7u x\u1ea3y ra, nh\u01b0ng n\u00f3 kh\u00f4ng x\u1ea3y ra trong, n\u00f3 x\u1ea3y ra \u0111\u1ed1i v\u1edbi c\u00e1c v\u1ee5 ki\u1ec7n c\u1ee5 th\u1ec3 c\u00f3 li\u00ean quan \u0111\u1ebfn \u0111\u00f4 la, n\u01a1i b\u1ea1n c\u00f3 th\u1ec3 nh\u1eadn \u0111\u01b0\u1ee3c m\u1ed9t ph\u1ea7n tr\u0103m ti\u1ec1n th\u1eafng c\u01b0\u1ee3c.    <\/p>\n\n<p>N\u00f3 v\u1eabn ch\u01b0a x\u1ea3y ra v\u00e0 ki\u1ec3u nh\u01b0, \u1ed2, ch\u00fang t\u00f4i s\u1ebd t\u1ea1o ra t\u1ea5t c\u1ea3, ch\u00fang t\u00f4i \u0111\u00e3 t\u1ea1o ra m\u1ed9t c\u00f4ng ty lu\u1eadt tr\u1ef1c tuy\u1ebfn v\u00e0 ch\u00fang t\u00f4i \u0111ang t\u1ea1o ra c\u00e1c t\u00e0i li\u1ec7u ph\u00e1p l\u00fd c\u1ee7a b\u1ea1n v\u1edbi chi ph\u00ed b\u00e1o c\u00e1o m\u1ed9t ph\u1ea7n ho\u1eb7c b\u1ea5t c\u1ee9 th\u1ee9 g\u00ec. C\u00f3 l\u1ebd n\u00f3 v\u1eabn ch\u01b0a \u0111\u1ebfn. AI s\u1ebd \u0111\u00f3ng m\u1ed9t vai tr\u00f2 trong vi\u1ec7c n\u00e0y, nh\u01b0ng ch\u00fang t\u00f4i v\u1eabn ch\u01b0a \u1edf \u0111\u00f3.  <\/p>\n\n<p>&#8220;B\u1ea1n th\u1ea5y h\u1ec7 s\u1ed1 \u0111\u1ecbnh gi\u00e1 n\u00e0o cho c\u00e1c kho\u1ea3n \u0111\u1ea7u t\u01b0 tho\u00e1t v\u1ed1n sau \u0111\u1ee3t \u0111i\u1ec1u ch\u1ec9nh n\u0103m 2023-24?&#8221;<\/p>\n\n<p>V\u1eady l\u00e0 ch\u00fang ta \u0111\u00e3 quay l\u1ea1i v\u1ec1 c\u1ea3 \u0111\u1ea7u t\u01b0 v\u00e0 tho\u00e1t kh\u1ecfi h\u1ec7 s\u1ed1 nh\u00e2n n\u0103m 2019. V\u1eady th\u00ec h\u1ea1t gi\u1ed1ng trung b\u00ecnh tr\u01b0\u1edbc, b\u00e2y gi\u1edd l\u00e0 1 \u1edf m\u1ee9c 5 tr\u01b0\u1edbc. H\u1ea1t gi\u1ed1ng trung b\u00ecnh l\u00e0 3 \u1edf m\u1ee9c 9 tr\u01b0\u1edbc \u0111\u1ebfn 3 \u1edf m\u1ee9c 12 tr\u01b0\u1edbc. V\u00e0 t\u1ea1i th\u1eddi \u0111i\u1ec3m \u0111\u00f3, n\u1ebfu b\u1ea1n l\u00e0 th\u1ecb tr\u01b0\u1eddng ti\u00eau d\u00f9ng v\u1edbi t\u1ef7 l\u1ec7 ti\u1ebfp nh\u1eadn 15 ph\u1ea7n tr\u0103m, b\u1ea1n c\u00f3 th\u1ec3 c\u00f3 150 ngh\u00ecn \u0111\u00f4 la m\u1ed9t th\u00e1ng trong GMV.   <\/p>\n\n<p>N\u1ebfu b\u1ea1n l\u00e0 m\u1ed9t c\u00f4ng ty SaaS B2B, b\u1ea1n c\u00f3 th\u1ec3 ki\u1ebfm \u0111\u01b0\u1ee3c 25-30 ngh\u00ecn \u0111\u00f4 la m\u1ed9t th\u00e1ng trong MRR v\u1edbi bi\u00ean \u0111\u1ed9 l\u1ee3i nhu\u1eadn kho\u1ea3ng 90 ph\u1ea7n tr\u0103m. V\u00ec v\u1eady, v\u00f2ng A trung b\u00ecnh l\u00e0 718 tr\u01b0\u1edbc, b\u1ea1n ki\u1ebfm \u0111\u01b0\u1ee3c 750 ngh\u00ecn \u0111\u00f4 la m\u1ed9t th\u00e1ng trong GMV n\u1ebfu b\u1ea1n c\u00f3 t\u1ef7 l\u1ec7 ch\u1ea5p nh\u1eadn 15 ph\u1ea7n tr\u0103m, c\u00f3 th\u1ec3 b\u1ea1n ki\u1ebfm \u0111\u01b0\u1ee3c 2 tri\u1ec7u \u0111\u00f4 la n\u1ebfu b\u1ea1n c\u00f3 t\u1ef7 l\u1ec7 ch\u1ea5p nh\u1eadn 5 ph\u1ea7n tr\u0103m v\u00e0 b\u1ea1n ki\u1ebfm \u0111\u01b0\u1ee3c 150 ngh\u00ecn \u0111\u00f4 la m\u1ed9t th\u00e1ng trong MRR n\u1ebfu b\u1ea1n l\u00e0 m\u1ed9t c\u00f4ng ty SaaS B2B. <\/p>\n\n<p>V\u00e0 trung v\u1ecb B gi\u1ed1ng nh\u01b0 15 tri\u1ec7u \u1edf m\u1ee9c 50 tr\u01b0\u1edbc. B\u1ea1n \u0111ang ki\u1ebfm \u0111\u01b0\u1ee3c 2,5 tri\u1ec7u trong GMV n\u1ebfu b\u1ea1n c\u00f3 t\u1ef7 l\u1ec7 ti\u1ebfp nh\u1eadn 15 ph\u1ea7n tr\u0103m, c\u00f3 th\u1ec3 l\u00e0 7-10 tri\u1ec7u n\u1ebfu b\u1ea1n c\u00f3 t\u1ef7 l\u1ec7 ti\u1ebfp nh\u1eadn th\u1ea5p h\u01a1n v\u00e0 600-700 ngh\u00ecn trong MRR n\u1ebfu b\u1ea1n l\u00e0 c\u00f4ng ty SaaS B2B. B\u00e2y gi\u1edd h\u00e3y l\u01b0u \u00fd r\u1eb1ng \u0111\u00e2y l\u00e0 trung v\u1ecb. Gi\u00e1 tr\u1ecb trung b\u00ecnh cao h\u01a1n \u0111\u00e1ng k\u1ec3. L\u00fd do gi\u00e1 tr\u1ecb trung b\u00ecnh, gi\u1ed1ng nh\u01b0 gi\u00e1 tr\u1ecb trung b\u00ecnh A hi\u1ec7n t\u1ea1i c\u00f3 l\u1ebd l\u00e0 10 \u1edf m\u1ee9c 30 tr\u01b0\u1edbc.     <\/p>\n\n<p>V\u00e0 l\u00fd do gi\u00e1 tr\u1ecb trung b\u00ecnh cao h\u01a1n l\u00e0 nh\u1eefng ng\u01b0\u1eddi s\u00e1ng l\u1eadp l\u1ea7n th\u1ee9 hai cam k\u1ebft m\u1ee9c gi\u00e1 cao h\u01a1n. V\u00e0 c\u00f3 nh\u1eefng danh m\u1ee5c nh\u01b0 ti\u1ec1n \u0111i\u1ec7n t\u1eed ho\u1eb7c AI r\u1ea5t hot, n\u01a1i b\u1ea1n \u0111ang huy \u0111\u1ed9ng v\u1edbi m\u1ee9c gi\u00e1 cao h\u01a1n \u0111\u00e1ng k\u1ec3. \u0110i\u1ec1u \u0111\u00f3 n\u00f3i r\u1eb1ng, ch\u00fang t\u00f4i c\u1ed1 g\u1eafng b\u00e1m s\u00e1t m\u1ee9c trung b\u00ecnh v\u00e0 ch\u00fang t\u00f4i c\u0169ng tr\u00e1nh xa c\u00e1c danh m\u1ee5c qu\u00e1 hot n\u01a1i m\u1ecdi ng\u01b0\u1eddi \u0111ang tr\u1ea3 qu\u00e1 nhi\u1ec1u.  <\/p>\n\n<p>B\u1ed9i s\u1ed1 tho\u00e1t c\u0169ng b\u1ecb n\u00e9n l\u1ea1i. Nh\u00e2n ti\u1ec7n, \u0111i\u1ec1u \u0111\u00f3 kh\u00f4ng l\u00e0m t\u00f4i b\u1eadn t\u00e2m nhi\u1ec1u l\u1eafm, v\u00ec, b\u1ed9i s\u1ed1 nh\u1eadp th\u1ea5p h\u01a1n, b\u1ed9i s\u1ed1 tho\u00e1t th\u1ea5p h\u01a1n, nh\u01b0ng c\u00f3 \u00edt s\u1ef1 c\u1ea1nh tranh h\u01a1n, \u0111\u00fang kh\u00f4ng? V\u00e0o n\u0103m 21, b\u1ea5t k\u1ef3 \u00fd t\u01b0\u1edfng hay n\u00e0o c\u0169ng c\u00f3 kho\u1ea3ng 20 ng\u01b0\u1eddi theo \u0111u\u1ed5i, t\u1ea5t c\u1ea3 \u0111\u1ec1u l\u00e0 nh\u1eefng \u0111\u1ed9i tuy\u1ec7t v\u1eddi, m\u1ecdi ng\u01b0\u1eddi \u0111\u1ec1u \u0111\u01b0\u1ee3c t\u00e0i tr\u1ee3 t\u1ed1t, v\u00e0 \u0111i\u1ec1u \u0111\u00f3 th\u1ef1c s\u1ef1 s\u1ebd d\u1eabn \u0111\u1ebfn h\u00e0nh vi kh\u00f4ng kinh t\u1ebf.  <\/p>\n\n<p>M\u1ecdi ng\u01b0\u1eddi \u0111\u00e3 chi qu\u00e1 nhi\u1ec1u ti\u1ec1n, n\u1ec1n kinh t\u1ebf \u0111\u00e3 \u0111\u1ea3o ng\u01b0\u1ee3c. B\u00e2y gi\u1edd, \u0111\u00fang v\u1eady, \u0111\u1ecbnh gi\u00e1 \u0111\u1ea7u v\u00e0o th\u1ea5p h\u01a1n v\u00e0 \u0111\u1ecbnh gi\u00e1 tho\u00e1t c\u0169ng th\u1ea5p h\u01a1n, nh\u01b0ng b\u1ea1n c\u00f3 nhi\u1ec1u kh\u1ea3 n\u0103ng gi\u00e0nh chi\u1ebfn th\u1eafng trong to\u00e0n b\u1ed9 danh m\u1ee5c. V\u00ec v\u1eady, kh\u00e1 l\u1ea1c quan cho nh\u00f3m c\u00f4ng ty. V\u00e0 ch\u00fang t\u00f4i \u0111\u00e3 \u0111\u1ea7u t\u01b0 v\u00e0o 23, 24, 25. V\u00e0 t\u00f4i hy v\u1ecdng r\u1eb1ng th\u1ecb tr\u01b0\u1eddng tho\u00e1t th\u1ef1c s\u1ef1 m\u1edf c\u1eeda tr\u1edf l\u1ea1i.    <\/p>\n\n<p>\u0110\u00e3 c\u00f3 m\u1ed9t h\u1ea1n ch\u1ebf. A, th\u1ecb tr\u01b0\u1eddng IPO \u0111\u00e3 \u0111\u00f3ng c\u1eeda v\u00e0 B, M&amp;A th\u1ef1c s\u1ef1 b\u1ecb h\u1ea1n ch\u1ebf. Gi\u1ed1ng nh\u01b0 lu\u1eadt ch\u1ed1ng \u0111\u1ed9c quy\u1ec1n khi\u1ebfn Meta, Google v\u00e0 nh\u1eefng c\u00f4ng ty kh\u00e1c kh\u00f4ng \u0111\u01b0\u1ee3c ph\u00e9p mua. T\u00f4i hy v\u1ecdng \u0111i\u1ec1u \u0111\u00f3 s\u1ebd thay \u0111\u1ed5i. 25, 26. R\u00f5 r\u00e0ng l\u00e0 TBD c\u00f2n qu\u00e1 s\u1edbm \u0111\u1ec3 n\u00f3i, nh\u01b0ng t\u00f4i hy v\u1ecdng r\u1eb1ng n\u00f3 c\u00f3 v\u1ebb kh\u00e1 h\u1ee9a h\u1eb9n v\u00e0 s\u1ebd c\u00f3 s\u1ef1 thay \u0111\u1ed5i trong m\u00f4i tr\u01b0\u1eddng chung khi l\u00e3i su\u1ea5t gi\u1ea3m xu\u1ed1ng.     <\/p>\n\n<p>V\u00e0 khi ch\u00ednh quy\u1ec1n thay \u0111\u1ed5i, c\u00f3 l\u1ebd lu\u1eadt ch\u1ed1ng \u0111\u1ed9c quy\u1ec1n hi\u1ec7n v\u1eabn ch\u01b0a r\u00f5 r\u00e0ng, h\u1ecd s\u1ebd l\u00e0m v\u1eady. Ph\u1ea3i. T\u00f4i ch\u1eafc ch\u1eafn r\u1eb1ng Trump r\u1ea5t ph\u1ea3n \u0111\u1ed1i c\u00e1c c\u00f4ng ty c\u00f4ng ngh\u1ec7 t\u1ef1 do nh\u01b0 Google Meta, v.v. V\u00ec v\u1eady, b\u1ea1n c\u0169ng c\u00f3 th\u1ec3 kh\u00f4ng cho ph\u00e9p M&amp;A. Nh\u01b0ng ch\u00fang ta s\u1ebd xem x\u00e9t TBD. T\u00f4i l\u1ea1c quan m\u1ed9t c\u00e1ch th\u1eadn tr\u1ecdng.   <\/p>\n\n<p>Filali: Ch\u00fang ta \u0111\u00e3 g\u1eb7p nhau c\u00e1ch \u0111\u00e2y v\u00e0i n\u0103m t\u1ea1i NOAH \u1edf London. MarocAnnonces hi\u1ec7n \u0111ang c\u00f3 l\u00e3i v\u1edbi m\u1ee9c t\u0103ng tr\u01b0\u1edfng doanh thu +170% trong n\u0103m nay, c\u00e2n nh\u1eafc \u0111\u1ebfn vi\u1ec7c t\u00e1ch ri\u00eang, b\u1ea3ng vi\u1ec7c l\u00e0m \u0111\u1ed9c l\u1eadp chuy\u1ec3n kh\u1ecfi c\u00e1c danh m\u1ee5c kh\u00e1c \u0111\u1ec3 kh\u00f4ng t\u1ea1o ra doanh thu. R\u1ea5t mu\u1ed1n nghe suy ngh\u0129 c\u1ee7a b\u1ea1n.  <\/p>\n\n<p>C\u00e2u tr\u1ea3 l\u1eddi t\u1ea5t nhi\u00ean l\u00e0 t\u00f9y thu\u1ed9c. Craigslist ki\u1ebfm \u0111\u01b0\u1ee3c ph\u1ea7n l\u1edbn doanh thu t\u1eeb vi\u1ec7c l\u00e0m. V\u00e0 m\u1ed9t ph\u1ea7n l\u00fd do khi\u1ebfn h\u1ecd c\u00f3 \u0111\u01b0\u1ee3c vi\u1ec7c l\u00e0m v\u00e0 danh m\u1ee5c vi\u1ec7c l\u00e0m m\u00e0u xanh lam chi\u1ebfn th\u1eafng l\u00e0 v\u00ec m\u1ecdi ng\u01b0\u1eddi tham gia v\u00e0o danh m\u1ee5c h\u00e0ng ti\u00eau d\u00f9ng \u0111\u1ebfn h\u00e0ng ti\u00eau d\u00f9ng, n\u01a1i h\u1ecd giao d\u1ecbch th\u01b0\u1eddng xuy\u00ean. V\u00e0 sau \u0111\u00f3 h\u1ecd c\u0169ng t\u00ecnh c\u1edd tham gia v\u00e0o danh m\u1ee5c kh\u00e1c. Chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a OLX lu\u00f4n l\u00e0 ch\u00fang t\u00f4i gi\u00e0nh \u0111\u01b0\u1ee3c h\u00e0ng h\u00f3a CDC v\u00ec m\u1ecdi ng\u01b0\u1eddi giao d\u1ecbch m\u1ecdi l\u00fac, ngay c\u1ea3 khi ch\u00fang t\u00f4i kh\u00f4ng th\u1ef1c s\u1ef1 ki\u1ebfm \u0111\u01b0\u1ee3c ti\u1ec1n \u1edf \u0111\u00f3, m\u1eb7c d\u00f9 ch\u00fang t\u00f4i th\u01b0\u1eddng c\u00f3 th\u1ec3 ki\u1ebfm \u0111\u01b0\u1ee3c ti\u1ec1n \u1edf \u0111\u00f3.    <\/p>\n\n<p>V\u00e0 sau \u0111\u00f3 ch\u00fang ta \u0111i v\u00e0o tr\u01b0\u1eddng h\u1ee3p c\u1ee7a ch\u00fang ta, xe CDC, xe BTC, CDC, b\u1ea5t \u0111\u1ed9ng s\u1ea3n, v.v. V\u00e0 \u0111\u00f4i khi l\u00e0 c\u00f4ng vi\u1ec7c. Ch\u00fang ta ch\u01b0a bao gi\u1edd th\u1ef1c s\u1ef1 quan t\u00e2m nhi\u1ec1u \u0111\u1ebfn c\u00f4ng vi\u1ec7c. V\u00ec v\u1eady, n\u00f3 ph\u1ee5 thu\u1ed9c v\u00e0o ngu\u1ed3n l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp c\u1ee7a b\u1ea1n l\u00e0 g\u00ec v\u00e0 t\u1ea1i sao h\u1ecd \u0111\u1ebfn \u0111\u00f3. N\u1ebfu h\u1ecd \u0111\u1ebfn \u0111\u00f3 ch\u1ec9 \u0111\u1ec3 t\u00ecm vi\u1ec7c l\u00e0m v\u00e0 h\u1ecd bi\u1ebft b\u1ea1n l\u00e0 trang web vi\u1ec7c l\u00e0m, v.v., th\u00ec \u0111\u00fang, \u0111\u00f3 c\u00f3 th\u1ec3 ch\u1ec9 l\u00e0 m\u1ed9t trang web vi\u1ec7c l\u00e0m.    <\/p>\n\n<p>Nh\u01b0ng n\u1ebfu b\u1ea1n th\u1ef1c s\u1ef1 \u0111\u1ebfn \u0111\u00f3 \u0111\u1ec3 mua v\u00e0 b\u00e1n \u0111i\u1ec7n tho\u1ea1i, v\u00e0 sau \u0111\u00f3 h\u1ecd c\u0169ng s\u1eed d\u1ee5ng b\u1ea1n cho c\u00f4ng vi\u1ec7c, th\u00ec c\u00f3 th\u1ec3 h\u1ee3p l\u00fd khi gi\u1eef n\u00f3 v\u00e0 tr\u1edf th\u00e0nh danh m\u1ee5c ch\u00e9o. V\u00e0 nh\u00e2n ti\u1ec7n, t\u00f4i ngh\u0129 c\u00f3 nh\u1eefng c\u00e1ch \u0111\u1ec3 ki\u1ebfm ti\u1ec1n t\u1eeb c\u00e1c danh m\u1ee5c kh\u00e1c. Xu h\u01b0\u1edbng baguette trong c\u00e1c giao d\u1ecbch v\u00e0 trong CDC hi\u1ec7n t\u1ea1i gi\u1ed1ng nh\u01b0, b\u1ea1n giao d\u1ecbch, b\u1ea1n t\u00ednh ph\u00ed ng\u01b0\u1eddi mua, b\u1ea1n th\u1ef1c hi\u1ec7n v\u1eadn chuy\u1ec3n v\u00e0 k\u00fd qu\u1ef9 v\u00e0 b\u1ea3o hi\u1ec3m, v.v. V\u00e0 do \u0111\u00f3, b\u1ea1n c\u00f3 th\u1ec3 ki\u1ebfm ti\u1ec1n t\u1eeb wallop. V\u00e0 T\u00e2y Ban Nha l\u00e0 m\u1ed9t v\u00ed d\u1ee5 tuy\u1ec7t v\u1eddi v\u1ec1 \u0111i\u1ec1u \u0111\u00f3, n\u01a1i h\u1ecd \u0111\u00e3 chuy\u1ec3n t\u1eeb m\u00f4 h\u00ecnh ch\u1ec9 d\u1ef1a tr\u00ean ni\u00eam y\u1ebft v\u1edbi m\u00f4 h\u00ecnh c\u0169 nh\u01b0 ph\u00ed \u0111\u1eb7t ch\u1ed7 v\u00e0 t\u0103ng gi\u00e1, v.v., sang giao d\u1ecbch. Ph\u1ea7n l\u1edbn doanh thu ho\u1eb7c giao d\u1ecbch. V\u00e0 v\u00ec v\u1eady, t\u1ea5t nhi\u00ean, c\u00e2u tr\u1ea3 l\u1eddi l\u00e0 t\u00f9y thu\u1ed9c.      <\/p>\n\n<p>Nh\u01b0ng t\u00f4i c\u00f3 th\u1ec3 \u0111\u01b0a ra l\u1eadp lu\u1eadn cho c\u1ea3 hai, t\u00f9y thu\u1ed9c v\u00e0o l\u01b0\u1ee3ng l\u1ee3i \u00edch m\u00e0 b\u1ea1n nh\u1eadn \u0111\u01b0\u1ee3c t\u1eeb l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp mi\u1ec5n ph\u00ed t\u1eeb c\u00e1c danh m\u1ee5c kh\u00e1c. V\u00e0 ngay c\u1ea3 khi b\u1ea1n kh\u00f4ng ki\u1ebfm \u0111\u01b0\u1ee3c nhi\u1ec1u ti\u1ec1n, c\u00f3 l\u1ebd \u0111i\u1ec1u \u0111\u00f3 kh\u00f4ng quan tr\u1ecdng. <\/p>\n\n<p>Khi b\u1ea1n nh\u00ecn v\u00e0o nh\u1eefng xu h\u01b0\u1edbng n\u00e0y, b\u1ea1n ch\u1ee7 y\u1ebfu nh\u00ecn v\u00e0o nhu c\u1ea7u ho\u1eb7c v\u1ea5n \u0111\u1ec1 \u1edf th\u1ecb tr\u01b0\u1eddng Hoa K\u1ef3 ho\u1eb7c th\u1ecb tr\u01b0\u1eddng Ch\u00e2u \u00c2u.<\/p>\n\n<p>Nhi\u1ec1u trong s\u1ed1 nh\u1eefng xu h\u01b0\u1edbng n\u00e0y l\u00e0 to\u00e0n c\u1ea7u. Gi\u1ed1ng nh\u01b0 th\u01b0\u01a1ng m\u1ea1i b\u1ea3o hi\u1ec3m nh\u00e2n th\u1ecd \u0111\u00e3 tr\u1edf th\u00e0nh xu h\u01b0\u1edbng \u1edf Trung Qu\u1ed1c tr\u01b0\u1edbc khi tr\u1edf th\u00e0nh xu h\u01b0\u1edbng \u1edf Hoa K\u1ef3. V\u00ec v\u1eady, t\u00f4i \u0111\u00e3 xem x\u00e9t n\u00f3 theo g\u00f3c nh\u00ecn to\u00e0n c\u1ea7u, nh\u01b0ng t\u1ea5t nhi\u00ean, 50 ph\u1ea7n tr\u0103m c\u00e1c kho\u1ea3n \u0111\u1ea7u t\u01b0 c\u1ee7a ch\u00fang t\u00f4i l\u00e0 \u1edf Hoa K\u1ef3. T\u00f4i s\u1ed1ng \u1edf New York. T\u00f4i th\u1ea5y nhi\u1ec1u th\u1ee9 h\u01a1n \u1edf Hoa K\u1ef3 Nh\u01b0ng nh\u01b0 t\u00f4i \u0111\u00e3 \u0111\u1ec1 c\u1eadp tr\u01b0\u1edbc \u0111\u00f3, gi\u1ed1ng nh\u01b0 xuy\u00ean bi\u00ean gi\u1edbi l\u00e0 m\u1ed9t xu h\u01b0\u1edbng c\u1ee7a Ch\u00e2u \u00c2u h\u01a1n l\u00e0 m\u1ed9t xu h\u01b0\u1edbng c\u1ee7a Hoa K\u1ef3, n\u01a1i cu\u1ed1i c\u00f9ng c\u0169ng \u0111ang tr\u01b0\u1edfng th\u00e0nh. V\u00ec v\u1eady, t\u00f4i xem x\u00e9t T\u00f4i \u0111o\u00e1n c\u00e2u tr\u1ea3 l\u1eddi l\u00e0 c\u1ea3 hai. T\u00f4i c\u00f3 l\u1ebd \u0111\u00e3 ch\u00fa \u00fd nhi\u1ec1u h\u01a1n m\u1ed9t ch\u00fat \u0111\u1ebfn th\u1ecb tr\u01b0\u1eddng Ch\u00e2u \u00c2u \u1edf Th\u1ecb tr\u01b0\u1eddng Hoa K\u1ef3, nh\u01b0ng t\u00f4i ch\u1eafc ch\u1eafn xem x\u00e9t c\u1ea3 hai v\u00e0 t\u00f4i r\u1ea5t vui m\u1eebng khi th\u1ea5y nh\u1eefng g\u00ec \u0111ang di\u1ec5n ra \u1edf kh\u1eafp m\u1ecdi n\u01a1i tr\u00ean th\u1ebf gi\u1edbi. V\u00e0 xu h\u01b0\u1edbng l\u00e0, khi m\u1ecdi th\u1ee9 \u0111ang di\u1ec5n ra, ch\u00fang c\u00f3 xu h\u01b0\u1edbng x\u1ea3y ra. M\u1ecdi ng\u01b0\u1eddi xu\u1ea5t hi\u1ec7n \u1edf kh\u1eafp m\u1ecdi n\u01a1i c\u00f9ng m\u1ed9t l\u00fac. V\u00ec v\u1eady, khi ai \u0111\u00f3 gi\u1edbi thi\u1ec7u cho t\u00f4i m\u1ed9t \u00fd t\u01b0\u1edfng s\u00e1ng t\u1ea1o m\u1edbi, th\u01b0\u1eddng l\u00e0 trong v\u00f2ng m\u1ed9t ho\u1eb7c hai th\u00e1ng, 10 ng\u01b0\u1eddi kh\u00e1c c\u0169ng gi\u1edbi thi\u1ec7u cho t\u00f4i ch\u00ednh x\u00e1c \u00fd t\u01b0\u1edfng \u0111\u00f3, \u0111i\u1ec1u \u0111\u00f3 cho th\u1ea5y r\u1eb1ng, \u00fd t\u01b0\u1edfng \u0111\u00e3 c\u00f3, th\u1eddi \u0111i\u1ec3m \u0111\u00e3 \u0111\u1ebfn, cho d\u00f9 \u0111\u00f3 l\u00e0 v\u1ec1 m\u1eb7t v\u0103n h\u00f3a, c\u00f4ng ngh\u1ec7 hay b\u1ea5t c\u1ee9 \u0111i\u1ec1u g\u00ec c\u1ea7n thi\u1ebft khi th\u1ecb tr\u01b0\u1eddng \u0111\u00e3 s\u1eb5n s\u00e0ng, gi\u1ed1ng nh\u01b0 r\u1ea5t nhi\u1ec1u ng\u01b0\u1eddi s\u1ebd c\u00f3 c\u00f9ng m\u1ed9t \u00fd t\u01b0\u1edfng v\u00e0o c\u00f9ng m\u1ed9t th\u1eddi \u0111i\u1ec3m.        <\/p>\n\n<p>\u0110\u00e2y l\u00e0 \u0111i\u1ec1u t\u00f4i \u0111\u00e3 th\u1ea5y x\u1ea3y ra li\u00ean t\u1ee5c trong su\u1ed1t 26 n\u0103m qua khi t\u00f4i l\u00e0m vi\u1ec7c n\u00e0y v\u00e0 t\u00f4i nghi ng\u1edd \u0111i\u1ec1u n\u00e0y s\u1ebd ti\u1ebfp t\u1ee5c x\u1ea3y ra. V\u00e0 r\u00f5 r\u00e0ng l\u00e0 \u0111i\u1ec1u g\u00ec \u0111\u00f3 c\u00f3 hi\u1ec7u qu\u1ea3 \u1edf m\u1ed9t qu\u1ed1c gia th\u00ec c\u0169ng c\u00f3 hi\u1ec7u qu\u1ea3 \u1edf m\u1ed9t qu\u1ed1c gia kh\u00e1c. B\u00e2y gi\u1edd b\u1ea1n kh\u00f4ng ch\u1ec9 th\u1ef1c hi\u1ec7n thao t\u00e1c sao ch\u00e9p v\u00e0 d\u00e1n internet theo ki\u1ec3u c\u0169.   <\/p>\n\n<p>Tr\u00ean th\u1ef1c t\u1ebf, b\u1ea1n ph\u1ea3i th\u00edch nghi v\u1edbi nh\u1eefng s\u1eafc th\u00e1i ri\u00eang c\u1ee7a \u0111\u1ea5t n\u01b0\u1edbc nh\u01b0ng x\u00e9t cho c\u00f9ng, con ng\u01b0\u1eddi ch\u00fang ta \u0111\u1ec1u mu\u1ed1n \u0111\u01b0\u1ee3c gi\u1ea3i tr\u00ed. Ch\u00fang t\u00f4i mu\u1ed1n c\u00f3 \u00fd th\u1ee9c v\u1ec1 m\u1ee5c \u0111\u00edch. Ch\u00fang ta mu\u1ed1n giao l\u01b0u, trao \u0111\u1ed5i v\u00e0 nh\u1eefng \u00fd t\u01b0\u1edfng \u0111\u00e1p \u1ee9ng m\u1ed9t ho\u1eb7c nhi\u1ec1u nhu c\u1ea7u n\u00e0y. T\u00f4i c\u00f3 xu h\u01b0\u1edbng l\u00e0m vi\u1ec7c \u1edf m\u1ecdi n\u01a1i. Ch\u1ebft ti\u1ec7t.  <\/p>\n\n<p>T\u00f4i n\u00ean th\u00eam ng\u01b0\u1eddi s\u00e1ng l\u1eadp MarocAnnonces, n\u1ec1n t\u1ea3ng s\u1ed1 1 t\u1ea1i Morocco d\u00e0nh cho ng\u01b0\u1eddi t\u00ecm vi\u1ec7c v\u00e0 l\u00e0 trung t\u00e2m \u0111\u00e1ng tin c\u1eady cho c\u00e1c c\u00f4ng ty tuy\u1ec3n d\u1ee5ng v\u1edbi h\u01a1n 5.000 \u1ee9ng vi\u00ean.<\/p>\n\n<p>V\u00e2ng, xin ch\u00fac m\u1eebng v\u00ec \u0111\u00e3 d\u1eabn \u0111\u1ea7u th\u1ecb tr\u01b0\u1eddng vi\u1ec7c l\u00e0m t\u1ea1i Morocco. \u00dd t\u00f4i l\u00e0, th\u00f4ng th\u01b0\u1eddng \u0110\u00e2y l\u00e0 nh\u1eefng v\u1ecb tr\u00ed c\u1ef1c k\u1ef3 t\u1ed1t \u0111\u1ec3 n\u1eafm gi\u1eef. Ng\u01b0\u1eddi chi\u1ebfn th\u1eafng s\u1ebd gi\u00e0nh \u0111\u01b0\u1ee3c nhi\u1ec1u nh\u1ea5t, kh\u00f4ng ai s\u1ebd \u0111\u1ebfn v\u00e0 chi ti\u1ec1n \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c c\u1ea3 nh\u00e0 tuy\u1ec3n d\u1ee5ng v\u00e0 \u1ee9ng vi\u00ean ti\u1ec1m n\u0103ng so v\u1edbi b\u1ea1n v\u00e0 bi\u00ean \u0111\u1ed9 l\u1ee3i nhu\u1eadn m\u00e0 b\u1ea1n c\u00f3 th\u1ec3 n\u1eafm gi\u1eef l\u00e0 r\u1ea5t cao. V\u00ec v\u1eady, xin ch\u00fac m\u1eebng th\u00e0nh c\u00f4ng v\u00e0 ch\u00fac b\u1ea1n ti\u1ebfp t\u1ee5c th\u00e0nh c\u00f4ng tr\u00ean c\u01a1 s\u1edf ti\u1ebfn v\u1ec1 ph\u00eda tr\u01b0\u1edbc.   <\/p>\n\n<p>V\u1eady n\u00ean t\u00f4i s\u1ebd t\u1ea1m d\u1eebng \u1edf \u0111\u00e2y v\u00e0 cho t\u00f4i bi\u1ebft n\u1ebfu b\u1ea1n c\u00f3 b\u1ea5t k\u1ef3 c\u00e2u h\u1ecfi n\u00e0o kh\u00e1c tr\u01b0\u1edbc \u0111\u00f3. T\u00f4i s\u1ebd d\u1eebng l\u1ea1i v\u00e0 n\u1ebfu kh\u00f4ng, t\u00f4i c\u00f3 th\u1ec3 s\u1ebd th\u1ef1c hi\u1ec7n m\u1ed9t t\u1eadp ti\u1ebfp theo v\u00e0o \u0111\u1ea7u n\u0103m sau, n\u01a1i t\u00f4i s\u1ebd th\u1ef1c hi\u1ec7n m\u1ed9t &#8220;h\u1ecfi t\u00f4i b\u1ea5t c\u1ee9 \u0111i\u1ec1u g\u00ec&#8221;. Gi\u1ed1ng nh\u01b0 \u0111\u00e3 m\u1ed9t n\u0103m tr\u00f4i qua k\u1ec3 t\u1eeb khi ch\u00fang ta l\u00e0m \u0111i\u1ec1u \u0111\u00f3. N\u00f3 s\u1ebd bao g\u1ed3m b\u1ea5t c\u1ee9 \u0111i\u1ec1u g\u00ec c\u00f3 th\u1ec3 l\u00e0 c\u1ee7a t\u00f4i v\u00e0 c\u00f3 li\u00ean quan \u0111\u1ebfn c\u00e1c b\u1ea1n. D\u1ef1a tr\u00ean chuy\u00ean m\u00f4n c\u1ee7a t\u00f4i t\u1eeb Fabrice AI cho \u0111\u1ebfn cu\u1ed9c phi\u00eau l\u01b0u \u0111i\u00ean r\u1ed3 ti\u1ebfp theo m\u00e0 t\u00f4i s\u1ebd th\u1ef1c hi\u1ec7n, b\u1ea5t k\u1ec3 xu h\u01b0\u1edbng n\u00e0o t\u00f4i th\u1ea5y trong c\u00e1c danh m\u1ee5c kh\u00e1c, v.v.    <\/p>\n\n<p>Andrei Joosten, v\u1eeba \u0111\u0103ng nh\u1eadp, b\u1ea1n th\u1ea5y AI s\u1ebd l\u00e0m thay \u0111\u1ed5i kh\u00f4ng gian th\u1ecb tr\u01b0\u1eddng \u0111\u1ebfn m\u1ee9c n\u00e0o?<\/p>\n\n<p>\u0110\u00e2y th\u1ef1c s\u1ef1 l\u00e0 m\u1ed9t ch\u1ee7 \u0111\u1ec1 \u0111\u01b0\u1ee3c \u0111\u1ec1 c\u1eadp chi ti\u1ebft trong t\u1eadp tr\u01b0\u1edbc, c\u00f3 th\u1ec3 l\u00e0 hai tu\u1ea7n ho\u1eb7c ba tu\u1ea7n tr\u01b0\u1edbc. AI ch\u1eafc ch\u1eafn \u0111ang di\u1ec5n ra v\u00e0 t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn th\u1ecb tr\u01b0\u1eddng theo nhi\u1ec1u c\u00e1ch. Hi\u1ec7n nay, m\u1ecdi c\u00f4ng ty trong l\u0129nh v\u1ef1c n\u00e0y \u0111\u1ec1u \u0111ang s\u1eed d\u1ee5ng AI \u0111\u1ec3 c\u1ea3i thi\u1ec7n d\u1ecbch v\u1ee5 ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng. M\u1ecdi c\u00f4ng ty \u0111\u1ec1u \u0111ang s\u1eed d\u1ee5ng AI \u0111\u1ec3 c\u1ea3i thi\u1ec7n n\u0103ng su\u1ea5t c\u1ee7a l\u1eadp tr\u00ecnh vi\u00ean v\u00e0 trong m\u1ed9t s\u1ed1 danh m\u1ee5c, h\u1ecd \u0111ang s\u1eed d\u1ee5ng AI \u0111\u1ec3 thay \u0111\u1ed5i lu\u1ed3ng c\u00f4ng vi\u1ec7c.   <\/p>\n\n<p>V\u00ec v\u1eady, ng\u01b0\u1eddi b\u00e1n ch\u1ea3y r\u00f5 r\u00e0ng nh\u1ea5t n\u01a1i m\u1ecdi ng\u01b0\u1eddi \u0111ang s\u1eed d\u1ee5ng n\u00f3, n\u01a1i b\u1ea1n ch\u1ec9 c\u1ea7n ch\u1ee5p \u1ea3nh m\u1eb7t h\u00e0ng v\u00e0 poof, danh s\u00e1ch \u0111\u01b0\u1ee3c t\u1ea1o ra, ho\u1ea1t \u0111\u1ed9ng c\u1ef1c k\u1ef3 t\u1ed1t. V\u00e0 trong, trong nh\u1eefng th\u1ee9 nh\u01b0 truy\u1ec7n tranh ho\u1eb7c th\u1ebb giao d\u1ecbch v\u00e0 M\u1ed9t s\u1ed1 c\u00f4ng ty danh m\u1ee5c \u0111\u1ea7u t\u01b0 kh\u00e1c nh\u01b0 hip commerce ho\u1eb7c TCG player \u0111\u00e3 \u0111\u01b0\u1ee3c eBay mua l\u1ea1i ho\u1eb7c s\u1eed d\u1ee5ng n\u00f3 cho m\u1ee5c \u0111\u00edch \u0111\u00f3, ho\u1eb7c g\u1ecdi X trong danh m\u1ee5c \u0111\u1ed3 s\u01b0u t\u1ea7m. <\/p>\n\n<p>Ch\u00fang ta th\u1ea5y n\u00f3 trong t\u00fai x\u00e1ch v\u1edbi Rebag v\u1edbi Claire, ch\u00fang ta th\u1ea5y n\u00f3 v\u1edbi Hero Stuff, n\u01a1i t\u1ea1o ra danh s\u00e1ch chung. V\u00ec v\u1eady, \u0111\u00f3 ch\u1eafc ch\u1eafn l\u00e0 m\u1ed9t xu h\u01b0\u1edbng v\u00e0 n\u01a1i m\u00e0 n\u00f3 v\u1eabn ch\u01b0a x\u1ea3y ra, nh\u01b0ng t\u00f4i nghi ng\u1edd n\u00f3 s\u1ebd \u0111\u00f3ng m\u1ed9t vai tr\u00f2 nh\u01b0 mua h\u00e0ng \u0111\u01b0\u1ee3c c\u00e2n nh\u1eafc. V\u00ec v\u1eady, t\u1ea5t nhi\u00ean, n\u1ebfu b\u1ea1n bi\u1ebft m\u00ecnh \u0111ang t\u00ecm ki\u1ebfm g\u00ec, b\u1ea1n ch\u1ec9 c\u1ea7n t\u00ecm ki\u1ebfm t\u01b0\u01a1ng \u0111\u01b0\u01a1ng v\u1edbi lo\u1ea1i Amazon.  <\/p>\n\n<p>N\u1ebfu b\u1ea1n mu\u1ed1n duy\u1ec7t nh\u01b0 Vinted. Ch\u1ec9 c\u1ea7n xem danh s\u00e1ch. V\u1eady th\u00ec \u0111\u00f3 l\u00e0 gi\u1ea3i tr\u00ed. B\u1ea1n kh\u00f4ng th\u1ef1c s\u1ef1 c\u1ea7n AI \u0111\u1ec3 c\u1ea3i thi\u1ec7n lu\u1ed3ng v\u00ec b\u1ea1n th\u1eadm ch\u00ed kh\u00f4ng bi\u1ebft m\u00ecnh \u0111ang t\u00ecm ki\u1ebfm \u0111i\u1ec1u g\u00ec. Gi\u1ed1ng nh\u01b0 mua s\u1eafm \u0111\u1ec3 gi\u1ea3i tr\u00ed v\u1eady. B\u00e2y gi\u1edd, n\u1ebfu b\u1ea1n mu\u1ed1n mua m\u1ed9t chi\u1ebfc \u00f4 t\u00f4 khi n\u00f3 \u0111\u01b0\u1ee3c c\u00e2n nh\u1eafc k\u1ef9 l\u01b0\u1ee1ng ho\u1eb7c m\u1ed9t ng\u00f4i nh\u00e0 \u1edf \u0111\u00f3, m\u1ed9t c\u1ed1 v\u1ea5n nh\u01b0 AI c\u00f3 l\u1ebd h\u1ee3p l\u00fd h\u01a1n nhi\u1ec1u.     <\/p>\n\n<p>V\u00ec v\u1eady, \u0111\u1ed1i v\u1edbi du l\u1ecbch, hi\u1ec7n \u0111ang s\u1eed d\u1ee5ng c\u1ed1 v\u1ea5n con ng\u01b0\u1eddi c\u00f3 th\u1ec3 chuy\u1ec3n \u0111\u1ed5i c\u1ed1 v\u1ea5n AI ho\u1eb7c Curated.Com cho c\u00e1c thi\u1ebft b\u1ecb tr\u01b0\u1ee3t tuy\u1ebft cao c\u1ea5p. V\u00e0 t\u00f4i c\u00f3 th\u1ec3 th\u1ea5y AI \u0111\u00f3ng vai tr\u00f2 r\u1ea5t l\u1edbn \u1edf \u0111\u00f3. V\u00e0 t\u00f4i c\u0169ng c\u00f3 th\u1ec3 th\u1ea5y AI \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 k\u1ebft h\u1ee3p t\u1ed1t h\u01a1n gi\u1eefa cung v\u00e0 c\u1ea7u, cho d\u00f9 \u0111\u00f3 l\u00e0 t\u1ea1i c\u00e1c trang web vi\u1ec7c l\u00e0m hay mua v\u00e0 b\u00e1n c\u00e1c danh m\u1ee5c kh\u00e1c nhau.  <\/p>\n\n<p>V\u00ec v\u1eady, n\u00f3 s\u1ebd c\u1ea3i thi\u1ec7n \u0111\u00e1ng k\u1ec3 \u1edf \u0111\u00e2y, nh\u01b0ng ch\u00fang ta \u0111ang \u1edf nh\u1eefng ng\u00e0y \u0111\u1ea7u c\u1ee7a ph\u1ea7n \u0111\u00f3 so v\u1edbi UX, UI v\u00e0 quy tr\u00ecnh b\u00e1n h\u00e0ng \u0111\u00e3 \u0111\u01b0\u1ee3c tri\u1ec3n khai. V\u00e0 h\u1ea7u h\u1ebft, h\u1ea7u h\u1ebft c\u00e1c c\u00f4ng ty kh\u1edfi nghi\u1ec7p \u0111\u00e3, nh\u01b0ng ch\u1eafc ch\u1eafn \u0111\u00e3 xem t\u1eadp cu\u1ed1i c\u00f9ng, \u0111\u00f3 l\u00e0 t\u1eadp 46 v\u1ec1 t\u00e1c \u0111\u1ed9ng c\u1ee7a AI \u0111\u1ed1i v\u1edbi th\u1ecb tr\u01b0\u1eddng v\u00e0 lu\u1eadn \u00e1n AI c\u1ee7a ch\u00fang t\u00f4i, m\u1ed9t lu\u1eadn \u00e1n kh\u00e1 tr\u00e1i ng\u01b0\u1ee3c. <\/p>\n\n<p>B\u00e0i thuy\u1ebft tr\u00ecnh cu\u1ed1i c\u00f9ng c\u1ee7a b\u1ea1n v\u1ec1 th\u1ecb tr\u01b0\u1eddng v\u00e0 AI. H\u00e3y cho t\u00f4i l\u1eddi khuy\u00ean v\u1ec1 vi\u1ec7c s\u1eed d\u1ee5ng AI cho th\u1eddi gian h\u1ed7 tr\u1ee3 kh\u00e1ch h\u00e0ng. C\u0169ng nh\u01b0 \u0111\u1ed1i v\u1edbi ng\u01b0\u1eddi b\u00e1n h\u00e0ng v\u00e0 t\u1eadp trung v\u00e0o vi\u1ec7c b\u00e1n h\u00e0ng \u0111\u1ec3 gi\u1ea3m s\u1ef1 x\u00e1o tr\u1ed9n. T\u00f4i c\u00f3 m\u1ed9t c\u00e2u h\u1ecfi kh\u00e1c. B\u1ea1n \u0111ang g\u1eb7p kh\u00f3 kh\u0103n g\u00ec? Ch\u00fang t\u00f4i \u0111ang g\u1eb7p kh\u00f3 kh\u0103n v\u1ec1 ng\u01b0\u1eddi b\u00e1n h\u00e0ng. V\u00ed d\u1ee5, Apple v\u00e0 tuck l\u00ean m\u00e1y bay l\u00e0 n\u0103m th\u00e1ng.      <\/p>\n\n<p>V\u00ec v\u1eady, \u1edf h\u1ea7u h\u1ebft c\u00e1c th\u1ecb tr\u01b0\u1eddng, vi\u1ec7c t\u00ecm ng\u01b0\u1eddi b\u00e1n d\u1ec5 d\u00e0ng h\u01a1n v\u00ec h\u1ecd c\u00f3 \u0111\u1ed9ng l\u1ef1c t\u00e0i ch\u00ednh khi tham gia n\u1ec1n t\u1ea3ng. B\u00e2y gi\u1edd, t\u00f4i kh\u00f4ng bi\u1ebft ch\u00ednh x\u00e1c b\u1ea1n \u0111ang b\u00e1n c\u00e1i g\u00ec. T\u00f4i \u0111o\u00e1n n\u1ebfu Apple l\u00e0 nh\u00e0 cung c\u1ea5p cho b\u1ea1n, \u00fd t\u00f4i l\u00e0, \u0111\u01b0\u1ee3c \u0111\u01b0a v\u00e0o \u0111\u00f3 trong c\u1eeda h\u00e0ng \u1ee9ng d\u1ee5ng l\u00e0 m\u1ed9t chuy\u1ec7n. N\u1ebfu h\u1ecd b\u00e1n cho b\u1ea1n v\u00ec c\u00f3 ng\u01b0\u1eddi b\u00e1n tr\u00ean n\u1ec1n t\u1ea3ng c\u1ee7a b\u1ea1n, th\u00ec \u0111\u00f3 l\u1ea1i l\u00e0 chuy\u1ec7n kh\u00e1c.   <\/p>\n\n<p>H\u00e3y xem, doanh nghi\u1ec7p c\u00e0ng l\u1edbn, chu k\u1ef3 b\u00e1n h\u00e0ng c\u00e0ng d\u00e0i. V\u00ec v\u1eady, t\u00f4i kh\u00f4ng ho\u00e0n to\u00e0n ng\u1ea1c nhi\u00ean v\u1ec1 \u0111i\u1ec1u \u0111\u00f3. Nh\u01b0ng m\u1ed9t khi b\u1ea1n c\u00f3 ch\u00fang, th\u00ec kh\u00f4ng ph\u1ea3i, m\u1ed9t l\u1ea7n n\u1eefa, theo l\u1ecbch s\u1eed, vi\u1ec7c t\u00ecm ng\u01b0\u1eddi mua kh\u00f3 h\u01a1n t\u00ecm ng\u01b0\u1eddi b\u00e1n v\u00ec ng\u01b0\u1eddi b\u00e1n c\u00f3 \u0111\u1ed9ng l\u1ef1c t\u00e0i ch\u00ednh \u0111\u1ec3 \u1edf \u0111\u00f3. V\u00e0 v\u1ea5n \u0111\u1ec1 l\u00e0 n\u1ebfu ng\u01b0\u1eddi b\u00e1n c\u1ee7a b\u1ea1n l\u00e0 nh\u1eefng c\u00f4ng ty kh\u1ed5ng l\u1ed3 nh\u01b0 Apple, b\u1ea1n bi\u1ebft \u0111\u1ea5y, b\u1ea1n \u1edf kh\u00e1 th\u1ea5p trong danh s\u00e1ch \u01b0u ti\u00ean, c\u00f3 th\u1ec3 kh\u00f4ng l\u00fd t\u01b0\u1edfng theo quan \u0111i\u1ec3m c\u1ee7a th\u1ecb tr\u01b0\u1eddng, ph\u1ea3i kh\u00f4ng?   <\/p>\n\n<p>Gi\u1ed1ng nh\u01b0 c\u00e1c th\u1ecb tr\u01b0\u1eddng ho\u1ea1t \u0111\u1ed9ng t\u1ed1t h\u01a1n khi. \u0110\u00f3 l\u00e0 nh\u1eefng ng\u01b0\u1eddi b\u00e1n r\u1eddi r\u1ea1c, l\u00fd t\u01b0\u1edfng nh\u1ea5t l\u00e0, n\u01a1i b\u1ea1n c\u00f3 \u00fd ngh\u0129a v\u1edbi h\u1ecd v\u00e0 nh\u1eefng ng\u01b0\u1eddi mua r\u1eddi r\u1ea1c, n\u01a1i b\u1ea1n c\u00f3 th\u1ec3 ch\u1ec9 cho h\u1ecd, t\u00ecm cho h\u1ecd nh\u1eefng th\u1ee9 m\u00e0 h\u1ecd kh\u00f4ng th\u1ec3 t\u00ecm th\u1ea5y \u1edf n\u01a1i kh\u00e1c. V\u00e0 m\u1ed9t l\u1ea7n n\u1eefa, h\u1ea5p d\u1eabn h\u01a1n.  <\/p>\n\n<p>Ch\u00fang t\u00f4i \u0111ang ch\u1ea1y m\u1ed9t n\u1ec1n t\u1ea3ng m\u1edbi trong WooCommerce. Ch\u00fang t\u00f4i \u0111ang ngh\u0129 \u0111\u1ebfn t\u00f9y ch\u1ec9nh ho\u1eb7c Magento. V\u00ec v\u1eady, ch\u00fang t\u00f4i c\u00f3 th\u1ec3 CTO bold. H\u1ecd kh\u00f4ng ch\u1eafc ch\u1eafn v\u1ec1 ngu\u1ed3n n\u00e0o l\u00e0 t\u1ed1t nh\u1ea5t. Ch\u00fang t\u00f4i c\u00f3 3,1 tri\u1ec7u v\u00e0o n\u0103m 23, d\u1ef1 ki\u1ebfn t\u00e1m, 10 tri\u1ec7u v\u00e0o n\u0103m t\u1edbi. V\u00ec v\u1eady, n\u00f3 c\u00f3 th\u1ec3 l\u00e0 ph\u00e9p m\u00e0u. T\u00f4i cho r\u1eb1ng ph\u00e9p m\u00e0u qu\u00e1 \u0111\u1eaft \u0111\u1ed1i v\u1edbi quy m\u00f4 c\u1ee7a b\u1ea1n v\u00e0 c\u00f3 l\u1ebd qu\u00e1 ph\u1ee9c t\u1ea1p. T\u00f4i s\u1ebd \u0111\u01b0a cho b\u1ea1n m\u1ed9t c\u00e2u tr\u1ea3 l\u1eddi kh\u00f4ng chu\u1ea9n ho\u1eb7c m\u1ed9t c\u00e2u tr\u1ea3 l\u1eddi kh\u00f4ng r\u00f5 r\u00e0ng. B\u1ea1n c\u00f3 th\u1ec3 mu\u1ed1n c\u00e2n nh\u1eafc Shopify.        <\/p>\n\n<p>Rebag c\u00f3 tr\u00ean Shopify v\u00e0 h\u1ecd c\u00f3 doanh thu g\u1ea7n 200 tri\u1ec7u \u0111\u00f4 la. \u0110\u00fang v\u1eady, Shopify ch\u1ee7 y\u1ebfu c\u00f3 tr\u00ean Rebag. Tr\u1ea3i nghi\u1ec7m d\u00e0nh cho ng\u01b0\u1eddi mua, \u0111\u00fang kh\u00f4ng? Ki\u1ec3u nh\u01b0, kh\u00f4ng ph\u1ea3i v\u1eady, n\u00f3 kh\u00f4ng c\u00f3 c\u00e1c th\u00e0nh ph\u1ea7n th\u1ecb tr\u01b0\u1eddng \u0111\u01b0\u1ee3c t\u00edch h\u1ee3p s\u1eb5n, nh\u01b0ng Shopify, b\u1ea1n x\u00e2y d\u1ef1ng c\u00e1c th\u00e0nh ph\u1ea7n th\u1ecb tr\u01b0\u1eddng, b\u1ea1n m\u00e3 h\u00f3a ch\u00fang c\u00f3 th\u1ec3 h\u1ee3p l\u00fd nh\u1ea5t. T\u00f4i th\u1ea5y r\u1eb1ng v\u00ec h\u1ecd tri\u1ec3n khai r\u1ea5t nhi\u1ec1u c\u00f4ng c\u1ee5 gi\u00fap cu\u1ed9c s\u1ed1ng c\u1ee7a b\u1ea1n d\u1ec5 d\u00e0ng h\u01a1n.    <\/p>\n\n<p>R\u1ea5t nhi\u1ec1u c\u00f4ng ty kh\u1edfi nghi\u1ec7p c\u1ee7a ch\u00fang t\u00f4i \u0111ang ho\u1ea1t \u0111\u1ed9ng tr\u00ean Shopify m\u00e0 b\u1ea1n c\u00f3 th\u1ec3 t\u01b0\u1edfng t\u01b0\u1ee3ng, bao g\u1ed3m c\u1ea3 nh\u1eefng c\u00f4ng ty c\u00f3 doanh thu h\u00e0ng tr\u0103m tri\u1ec7u \u0111\u00f4 la. T\u1ea5t nhi\u00ean, nh\u01b0 t\u00f4i \u0111\u00e3 n\u00f3i, Shopify kh\u00f4ng c\u00f3 b\u1ea5t k\u1ef3 lu\u1ed3ng b\u00e1n h\u00e0ng n\u00e0o, v.v. B\u1ea1n s\u1ebd ph\u1ea3i x\u00e2y d\u1ef1ng nh\u1eefng th\u1ee9 n\u00e0y, nh\u01b0ng ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 th\u1ef1c hi\u1ec7n \u0111\u01b0\u1ee3c. V\u00e0 t\u00f4i c\u00f3 l\u1ebd s\u1ebd kh\u00f4ng d\u00e0nh nhi\u1ec1u th\u1eddi gian nh\u01b0 v\u1eady.   <\/p>\n\n<p>Magento th\u00ec t\u1ed1t. Nh\u01b0ng kh\u00f3 code h\u01a1n, kh\u00f3 tho\u00e1t kh\u1ecfi t\u00ecnh tr\u1ea1ng ph\u00e1t tri\u1ec3n \u00edt h\u01a1n. V\u00e2ng, \u00edt h\u1ed7 tr\u1ee3 h\u01a1n. R\u1ea5t nhi\u1ec1u c\u00f4ng ty ch\u00fang t\u00f4i x\u00e2y d\u1ef1ng xung quanh Magento. Nh\u01b0ng t\u00f4i cho r\u1eb1ng ng\u00e0y nay, n\u1ebfu t\u00f4i \u0111\u1ecbnh x\u00e2y d\u1ef1ng th\u1ee9 g\u00ec \u0111\u00f3, c\u00f3 l\u1ebd t\u00f4i s\u1ebd ch\u1ecdn Shopify.    <\/p>\n\n<p>T\u00f4i s\u1ebd d\u1eebng l\u1ea1i th\u00eam 30 gi\u00e2y n\u1eefa. V\u00e0 n\u1ebfu kh\u00f4ng, ch\u00fang ta s\u1ebd k\u1ebft th\u00fac ch\u01b0\u01a1ng tr\u00ecnh n\u00e0y. Th\u1eadt vui, c\u1ef1c k\u1ef3 h\u1ea5p d\u1eabn. T\u00f4i th\u1ea5y c\u00f3 h\u01a1n 100 ng\u01b0\u1eddi \u0111ang xem, n\u00ean c\u0169ng kh\u00e1 \u1ed5n.   <\/p>\n\n<p>\u0110\u01b0\u1ee3c r\u1ed3i, t\u00f4i ngh\u0129 l\u00e0 ch\u00fang ta \u0111\u00e3 \u0111\u1ebfn n\u01a1i r\u1ed3i. Ch\u00fac m\u1ecdi ng\u01b0\u1eddi k\u1ef3 ngh\u1ec9 l\u1ec5 vui v\u1ebb. T\u00f4i s\u1ebd g\u1eb7p l\u1ea1i c\u00e1c b\u1ea1n v\u00e0o n\u0103m m\u1edbi khi ch\u00fang ta s\u1ebd t\u1ed5 ch\u1ee9c m\u1ed9t bu\u1ed5i h\u1ecfi \u0111\u00e1p vui v\u1ebb v\u00e0o m\u1ed9t th\u1eddi \u0111i\u1ec3m n\u00e0o \u0111\u00f3 trong th\u00e1ng 1.  <\/p>\n\n<p>C\u1ea3m \u01a1n v\u00e0 h\u00e3y c\u1ea9n th\u1eadn.<\/p>\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>V\u1edbi vi\u1ec7c t\u00f4i \u0111\u00e3 x\u00e2y d\u1ef1ng v\u00e0 \u0111\u1ea7u t\u01b0 v\u00e0o th\u1ecb tr\u01b0\u1eddng trong 26 n\u0103m, b\u1ea1n c\u00f3 th\u1ec3 ngh\u0129 r\u1eb1ng m\u1ecdi th\u1ee9 c\u1ea7n x\u00e2y d\u1ef1ng \u0111\u00e3 \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng, nh\u01b0ng &hellip; <a href=\"https:\/\/fabricegrinda.com\/vi\/tap-47-xu-huong-thi-truong\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;T\u1eadp 47: Xu h\u01b0\u1edbng th\u1ecb tr\u01b0\u1eddng&#8221;<\/span><\/a><\/p>\n","protected":false},"author":9,"featured_media":49620,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[257,235,232],"tags":[],"class_list":["post-49760","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cho-vi","category-phong-thi-nghiem-fj","category-choi-voi-ky-lan"],"acf":[],"contentUpdated":"T\u1eadp 47: Xu h\u01b0\u1edbng th\u1ecb tr\u01b0\u1eddng. Categories - Ch\u1ee3, Ph\u00f2ng th\u00ed nghi\u1ec7m FJ, Ch\u01a1i v\u1edbi k\u1ef3 l\u00e2n. Date-Posted - 2024-12-17T15:01:26 . \n V\u1edbi vi\u1ec7c t\u00f4i \u0111\u00e3 x\u00e2y d\u1ef1ng v\u00e0 \u0111\u1ea7u t\u01b0 v\u00e0o th\u1ecb tr\u01b0\u1eddng trong 26 n\u0103m, b\u1ea1n c\u00f3 th\u1ec3 ngh\u0129 r\u1eb1ng m\u1ecdi th\u1ee9 c\u1ea7n x\u00e2y d\u1ef1ng \u0111\u00e3 \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng, nh\u01b0ng kh\u00f4ng c\u00f3 g\u00ec c\u00f3 th\u1ec3 xa r\u1eddi s\u1ef1 th\u1eadt h\u01a1n. Theo nhi\u1ec1u c\u00e1ch, ch\u00fang ta v\u1eabn \u0111ang \u1edf giai \u0111o\u1ea1n \u0111\u1ea7u c\u1ee7a cu\u1ed9c c\u00e1ch m\u1ea1ng th\u1ecb tr\u01b0\u1eddng v\u1edbi r\u1ea5t nhi\u1ec1u xu h\u01b0\u1edbng m\u1edbi th\u00fa v\u1ecb. \n Trong t\u1eadp n\u00e0y, t\u00f4i s\u1ebd \u0111\u1ec1 c\u1eadp \u0111\u1ebfn:\n Th\u01b0\u01a1ng m\u1ea1i xuy\u00ean bi\u00ean gi\u1edbi.\n Th\u01b0\u01a1ng m\u1ea1i tr\u1ef1c ti\u1ebfp.\n H\u00e0ng h\u00f3a theo chi\u1ec1u d\u1ecdc m\u1edbi \u0111\u01b0\u1ee3c h\u1ed7 tr\u1ee3 b\u1edfi c\u00e1c l\u1edbp d\u1ecbch v\u1ee5.\n M\u00f4 h\u00ecnh kinh doanh c\u00f3 t\u1ef7 l\u1ec7 l\u1ee3i nhu\u1eadn cao d\u1ef1a tr\u00ean s\u1ef1 ti\u1ec7n l\u1ee3i.\n C\u00f4ng ngh\u1ec7 kh\u00ed h\u1eadu.\n Th\u1ecb tr\u01b0\u1eddng h\u1ed7 tr\u1ee3 AI.\n Th\u1ecb tr\u01b0\u1eddng B2B:\n Th\u1ecb tr\u01b0\u1eddng \u0111\u1ea7u v\u00e0o.\n H\u1ed7 tr\u1ee3 SMB.\n L\u00e0m vi\u1ec7c theo nh\u00f3m.\n Th\u1ecb tr\u01b0\u1eddng lao \u0111\u1ed9ng B2B.\n C\u01a1 s\u1edf h\u1ea1 t\u1ea7ng kinh doanh.\n Th\u01b0\u01a1ng m\u1ea1i h\u00f3a B2B.\n T\u1eadp phim c\u00f3 t\u00ednh t\u01b0\u01a1ng t\u00e1c cao v\u1edbi h\u00e0ng ch\u1ee5c c\u00e2u h\u1ecfi c\u1ee7a kh\u00e1n gi\u1ea3. Sau \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 c\u00e2u h\u1ecfi m\u00e0 t\u00f4i \u0111\u00e3 tr\u1ea3 l\u1eddi: \n Nh\u1eefng lo\u1ea1i th\u1ecb tr\u01b0\u1eddng n\u00e0o c\u00f3 th\u1ec3 ho\u1ea1t \u0111\u1ed9ng trong l\u0129nh v\u1ef1c b\u1ea5t \u0111\u1ed9ng s\u1ea3n?\n T\u00f4i th\u1ea5y h\u1ec7 s\u1ed1 \u0111\u1ecbnh gi\u00e1 n\u00e0o khi \u0111\u1ea7u t\u01b0 v\u00e0 tho\u00e1t l\u1ec7nh?\n N\u1ec1n t\u1ea3ng n\u00e0o l\u00e0 t\u1ed1t nh\u1ea5t \u0111\u1ec3 x\u00e2y d\u1ef1ng th\u1ecb tr\u01b0\u1eddng?\n \u0110\u1ec3 b\u1ea1n tham kh\u1ea3o, t\u00f4i \u0111ang bao g\u1ed3m c\u00e1c trang tr\u00ecnh b\u00e0y t\u00f4i \u0111\u00e3 s\u1eed d\u1ee5ng trong t\u1eadp n\u00e0y.\n \t\t\n \t\t\t\n \t\t\t\n \t\t\n \t\t\n N\u1ebfu mu\u1ed1n, b\u1ea1n c\u00f3 th\u1ec3 nghe t\u1eadp \u0111\u00f3 trong tr\u00ecnh ph\u00e1t podcast \u0111\u01b0\u1ee3c nh\u00fang.\n Ngo\u00e0i video YouTube v\u00e0 tr\u00ecnh ph\u00e1t podcast nh\u00fang \u1edf tr\u00ean, b\u1ea1n c\u0169ng c\u00f3 th\u1ec3 nghe podcast tr\u00ean iTunes v\u00e0 Spotify .\n N\u1ebfu b\u1ea1n mu\u1ed1n \u0111\u1ecdc n\u1ed9i dung, \u0111\u00e2y l\u00e0 b\u1ea3n ghi c\u1ee7a t\u1eadp phim.\n Ch\u00e0o m\u1ecdi ng\u01b0\u1eddi. T\u00f4i hy v\u1ecdng b\u1ea1n c\u00f3 m\u1ed9t tu\u1ea7n tuy\u1ec7t v\u1eddi. V\u00ec v\u1eady, l\u00fd do t\u00f4i mu\u1ed1n th\u1ef1c hi\u1ec7n t\u1eadp n\u00e0y c\u1ee5 th\u1ec3 l\u00e0, t\u1ea5t nhi\u00ean, ch\u1ee7 \u0111\u1ec1 c\u1ee7a ng\u00e0y h\u00f4m nay l\u00e0 AI, AI, t\u1ea5t c\u1ea3 AI, m\u1ecdi l\u00fac. V\u00e0 theo nhi\u1ec1u c\u00e1ch, c\u00f3 c\u1ea3m gi\u00e1c r\u1eb1ng m\u1ecdi th\u1ee9 c\u1ea7n ph\u1ea3i l\u00e0m tr\u00ean th\u1ecb tr\u01b0\u1eddng \u0111\u00e3 \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n. Nh\u01b0ng t\u00f4i c\u1ea3m th\u1ea5y r\u1eb1ng kh\u00f4ng c\u00f3 g\u00ec c\u00f3 th\u1ec3 xa r\u1eddi s\u1ef1 th\u1eadt h\u01a1n.  \n Ch\u00fang ta v\u1eabn \u0111ang \u1edf giai \u0111o\u1ea1n \u0111\u1ea7u. V\u00e0 v\u00ec v\u1eady, t\u00f4i mu\u1ed1n chia s\u1ebb m\u1ed9t s\u1ed1 \u0111i\u1ec1u \u0111\u00e3 v\u00e0 \u0111ang di\u1ec5n ra v\u00e0 l\u00fd do t\u1ea1i sao ch\u00fang ta v\u1eabn h\u00e0o h\u1ee9ng v\u1edbi nh\u1eefng \u0111i\u1ec1u \u0111ang di\u1ec5n ra tr\u00ean th\u1ecb tr\u01b0\u1eddng v\u00e0 nh\u1eefng g\u00ec s\u1eafp di\u1ec5n ra. V\u00ec v\u1eady, kh\u00f4ng c\u1ea7n ph\u1ea3i n\u00f3i th\u00eam n\u1eefa, ch\u00fang ta h\u00e3y b\u1eaft \u0111\u1ea7u. Ch\u00e0o m\u1eebng \u0111\u1ebfn v\u1edbi t\u1eadp 47, Xu h\u01b0\u1edbng th\u1ecb tr\u01b0\u1eddng.   \n V\u00ec v\u1eady, tr\u01b0\u1edbc khi t\u00f4i tr\u00ecnh b\u00e0y cho b\u1ea1n v\u1ec1 lu\u1eadn \u00e1n hi\u1ec7n t\u1ea1i c\u1ee7a ch\u00fang t\u00f4i trong kh\u00f4ng gian th\u1ecb tr\u01b0\u1eddng, t\u00f4i mu\u1ed1n \u0111\u01b0a ra ho\u1eb7c chia s\u1ebb m\u1ed9t v\u00e0i v\u00ed d\u1ee5 v\u1ec1 nh\u1eefng \u0111i\u1ec1u th\u00fa v\u1ecb \u0111\u00e3 v\u00e0 \u0111ang di\u1ec5n ra trong th\u1ebf gi\u1edbi th\u1ecb tr\u01b0\u1eddng, t\u00f4i kh\u00f4ng bi\u1ebft li\u1ec7u ch\u00fang c\u00f3 ng\u1eabu nhi\u00ean hay kh\u00f4ng, nh\u01b0ng gi\u1ed1ng nh\u01b0 nh\u1eefng s\u1ef1 ph\u00e1t tri\u1ec3n v\u00e0 \u0111\u1ed5i m\u1edbi kh\u00e1c nhau m\u00e0 ch\u00fang ta \u0111ang th\u1ea5y, gi\u1ed1ng nh\u01b0 \u0111\u1eb7c th\u00f9 c\u1ee7a c\u00f4ng ty, nh\u01b0ng c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c kh\u00e1i qu\u00e1t h\u00f3a.\n V\u1eady l\u00e0 m\u1ed9t v\u00e0i xu h\u01b0\u1edbng chung. Tr\u01b0\u1edbc h\u1ebft, nh\u01b0 m\u1ed9t danh m\u1ee5c chung, th\u01b0\u01a1ng m\u1ea1i xuy\u00ean bi\u00ean gi\u1edbi cu\u1ed1i c\u00f9ng c\u0169ng tr\u1edf th\u00e0nh hi\u1ec7n th\u1ef1c, \u0111\u00fang kh\u00f4ng? Gi\u1ed1ng nh\u01b0 c\u00f3 m\u1ed9t gi\u1ea5c m\u01a1 trong nh\u1eefng ng\u00e0y \u0111\u1ea7u r\u1eb1ng \u1edf ch\u00e2u \u00c2u, b\u1ea1n c\u00f3 th\u1ec3 l\u00e0 m\u1ed9t c\u00f4ng ty Ph\u00e1p v\u00e0 b\u1ea1n s\u1ebd b\u00e1n h\u00e0ng tr\u00ean kh\u1eafp ch\u00e2u \u00c2u. Nh\u01b0ng th\u1ef1c t\u1ebf l\u00e0 cho \u0111\u1ebfn g\u1ea7n \u0111\u00e2y m\u1edbi x\u1ea3y ra.   \n Nh\u01b0ng b\u00e2y gi\u1edd b\u1ea1n c\u00f3 c\u00e1c c\u00f4ng ty nh\u01b0 Vinted, v\u00ed d\u1ee5, l\u00e0 m\u1ed9t c\u00f4ng ty c\u1ee7a Litva v\u00e0 c\u00e1c nh\u00e0 l\u00e3nh \u0111\u1ea1o c\u1ee7a h\u1ecd \u1edf Anh v\u00e0 Ph\u00e1p, nh\u01b0ng th\u00e0nh th\u1eadt m\u00e0 n\u00f3i, h\u1ecd l\u1edbn m\u1ea1nh tr\u00ean kh\u1eafp ch\u00e2u \u00c2u. V\u00e0 nh\u1eefng g\u00ec h\u1ecd l\u00e0m l\u00e0 h\u1ecd l\u1ea5y danh s\u00e1ch c\u1ee7a h\u1ecd \u1edf m\u1ed9t s\u1ed1 qu\u1ed1c gia, t\u1ef1 \u0111\u1ed9ng d\u1ecbch ch\u00fang, \u0111\u01b0a ch\u00fang v\u00e0o c\u00e1c qu\u1ed1c gia kh\u00e1c. V\u00e0 khi b\u1ea1n th\u1ef1c s\u1ef1 tr\u00f2 chuy\u1ec7n v\u1edbi ng\u01b0\u1eddi mua ng\u01b0\u1eddi b\u00e1n, n\u00f3 s\u1ebd \u0111\u01b0\u1ee3c d\u1ecbch t\u1ef1 \u0111\u1ed9ng.  \n V\u00ec v\u1eady, c\u1ea3m gi\u00e1c nh\u01b0 n\u00f3 ho\u00e0n to\u00e0n li\u1ec1n m\u1ea1ch. V\u00e0 h\u1ecd \u0111\u00e3 t\u00edch h\u1ee3p thanh to\u00e1n v\u00e0 v\u1eadn chuy\u1ec3n, v.v. V\u00ec v\u1eady, h\u1ecd th\u1ef1c s\u1ef1 \u0111\u00e3 t\u1ea1o ra th\u1ecb tr\u01b0\u1eddng CDC xuy\u00ean bi\u00ean gi\u1edbi qu\u1ed1c t\u1ebf th\u1ef1c s\u1ef1 \u0111\u1ea7u ti\u00ean. Ch\u00fang t\u00f4i c\u0169ng \u0111ang th\u1ea5y n\u00f3 trong c\u00e1c danh m\u1ee5c kh\u00e1c. Ch\u00fang t\u00f4i c\u00f3 Ovoko, \u0111ang l\u00e0m \u0111i\u1ec1u \u0111\u00f3 cho c\u00e1c b\u1ed9 ph\u1eadn \u00f4 t\u00f4. M\u1ed9t l\u1ea7n n\u1eefa, h\u1ecd ch\u1ee7 y\u1ebfu nh\u1eadn v\u00e0 \u0111\u1ea3m b\u1ea3o c\u00e1c b\u1ed9 ph\u1eadn \u00f4 t\u00f4 \u1edf \u0110\u00f4ng \u00c2u, v\u00e0 sau \u0111\u00f3 h\u1ecd b\u00e1n ch\u00fang \u1edf Ph\u00e1p.     \n Nh\u01b0ng th\u00e0nh th\u1eadt m\u00e0 n\u00f3i, tr\u00ean kh\u1eafp ch\u00e2u \u00c2u, ch\u00fang t\u00f4i l\u00e0 nh\u00e0 \u0111\u1ea7u t\u01b0 v\u00e0o Wallapop, c\u00f4ng ty c\u0169ng \u0111ang s\u1eed d\u1ee5ng v\u1ecb th\u1ebf d\u1eabn \u0111\u1ea7u c\u1ee7a m\u00ecnh tr\u00ean th\u1ecb tr\u01b0\u1eddng ph\u00e2n lo\u1ea1i CDC t\u1ea1i T\u00e2y Ban Nha \u0111\u1ec3 t\u1ea5n c\u00f4ng v\u00e0o B\u1ed3 \u0110\u00e0o Nha v\u00e0 \u00dd. V\u00e0 \u0111ang ngh\u0129 \u0111\u1ebfn c\u00e1c th\u1ecb tr\u01b0\u1eddng kh\u00e1c. V\u00ec v\u1eady, xuy\u00ean bi\u00ean gi\u1edbi cu\u1ed1i c\u00f9ng c\u0169ng \u0111ang tr\u1edf th\u00e0nh hi\u1ec7n th\u1ef1c. V\u00e0 th\u00e0nh th\u1eadt m\u00e0 n\u00f3i, ngay c\u1ea3 t\u1eeb Hoa K\u1ef3. M\u1ecdi ng\u01b0\u1eddi hi\u1ec7n c\u00f3 th\u1ec3 v\u1eadn chuy\u1ec3n t\u1eeb Hoa K\u1ef3 \u0111\u1ebfn c\u00e1c qu\u1ed1c gia kh\u00e1c theo c\u00e1ch d\u1ec5 d\u00e0ng h\u01a1n nhi\u1ec1u so v\u1edbi tr\u01b0\u1edbc \u0111\u00e2y. Ch\u00fang t\u00f4i th\u1ea5y eBay hi\u1ec7n \u0111ang chi\u1ebfm m\u1ed9t t\u1ef7 l\u1ec7 l\u1edbn, ng\u00e0y c\u00e0ng t\u0103ng trong doanh thu gi\u1ed1ng nh\u01b0 v\u1eadn chuy\u1ec3n t\u1eeb Hoa K\u1ef3 ra b\u00ean ngo\u00e0i Hoa K\u1ef3 V\u00e0 h\u1ecd c\u0169ng \u0111ang gi\u00fap ng\u01b0\u1eddi b\u00e1n c\u1ee7a m\u00ecnh v\u1eadn chuy\u1ec3n qu\u1ed1c t\u1ebf. S\u1ef1 ph\u00e1t tri\u1ec3n l\u1edbn th\u1ee9 hai l\u00e0 ch\u00fang ta \u0111ang th\u1ea5y th\u01b0\u01a1ng m\u1ea1i video tr\u1ef1c ti\u1ebfp ra \u0111\u1eddi ngay t\u1ea1i Trung Qu\u1ed1c.      \n N\u00f3 \u0111\u00e3 l\u1edbn trong m\u1ed9t th\u1eddi gian d\u00e0i. V\u00ec v\u1eady, b\u1ea1n c\u00f3 Taobao tr\u1ef1c ti\u1ebfp. R\u00f5 r\u00e0ng, \u0111\u00f3 l\u00e0 th\u1ecb tr\u01b0\u1eddng Alibaba CDC, n\u01a1i kho\u1ea3ng 25 ph\u1ea7n tr\u0103m \u0111\u01a1n h\u00e0ng \u0111\u1ebfn t\u1eeb video tr\u1ef1c ti\u1ebfp. \u1ede Hoa K\u1ef3, ch\u1ec9 c\u00f3 m\u1ed9t danh m\u1ee5c m\u00e0 n\u00f3 l\u1edbn trong qu\u00e1 kh\u1ee9, \u0111\u00f3 l\u00e0 Whatnot, thu\u1ed9c danh m\u1ee5c \u0111\u1ed3 s\u01b0u t\u1ea7m, n\u01a1i m\u1ecdi ng\u01b0\u1eddi th\u01b0\u1eddng xuy\u00ean \u0111\u1ebfn v\u00e0 mua \u0111\u1ed3 s\u01b0u t\u1ea7m.   \n Nh\u01b0ng ngo\u00e0i Whatnot, kh\u00f4ng c\u00f3 g\u00ec th\u1ef1c s\u1ef1 c\u1ea5t c\u00e1nh. Nh\u01b0ng gi\u1edd \u0111\u00e2y ch\u00fang ta \u0111ang th\u1ea5y nh\u1eefng l\u1ea7n l\u1eb7p l\u1ea1i v\u00e0 c\u1ea3i ti\u1ebfn m\u1edbi c\u1ee7a \u0111i\u1ec1u \u0111\u00f3. Ch\u00fang t\u00f4i v\u1eeba \u0111\u1ea7u t\u01b0 v\u00e0o Palmstreet v\u00e0 Palmstreet l\u00e0 m\u1ed9t th\u1ecb tr\u01b0\u1eddng th\u01b0\u01a1ng m\u1ea1i tr\u1ef1c ti\u1ebfp cho c\u00e1c lo\u00e0i th\u1ef1c v\u1eadt qu\u00fd hi\u1ebfm. Hi\u1ec7n t\u1ea1i, c\u00e1c lo\u00e0i th\u1ef1c v\u1eadt qu\u00fd hi\u1ebfm c\u00f3 v\u1ebb r\u1ea5t th\u00edch h\u1ee3p, nh\u01b0ng th\u1ef1c t\u1ebf th\u00ec \u0111\u00e2y l\u00e0 m\u1ed9t danh m\u1ee5c tr\u1ecb gi\u00e1 5 t\u1ef7 \u0111\u00f4 la. V\u00e0 th\u00e0nh th\u1eadt m\u00e0 n\u00f3i, \u0111\u00e2y c\u0169ng l\u00e0 chi\u1ebfn l\u01b0\u1ee3c th\u00e2m nh\u1eadp \u0111\u1ec3 ra m\u1eaft c\u00e1c danh m\u1ee5c kh\u00e1c.    \n V\u00e0 k\u1ec3 t\u1eeb \u0111\u00f3, h\u1ecd \u0111\u00e3 tung ra c\u00e1c lo\u1ea1i t\u1eafc k\u00e8, pha l\u00ea, \u0111\u1ed3 g\u1ed1m, v.v. V\u00e0 t\u00f4i ch\u1eafc ch\u1eafn r\u1eb1ng h\u1ecd s\u1ebd m\u1edf r\u1ed9ng h\u01a1n n\u1eefa. B\u00e2y gi\u1edd, l\u00fd do th\u01b0\u01a1ng m\u1ea1i tr\u1ef1c ti\u1ebfp ho\u1ea1t \u0111\u1ed9ng \u1edf \u0111\u00e2y l\u00e0 nh\u1eefng ng\u01b0\u1eddi b\u00e1n ho\u1eb7c ng\u01b0\u1eddi ti\u00eau d\u00f9ng chuy\u00ean nghi\u1ec7p v\u00e0 c\u00e1c c\u1eeda h\u00e0ng nh\u1ecf, h\u1ecd, h\u1ecd c\u00f3 m\u1ed9t c\u00e2u chuy\u1ec7n \u0111\u1ec3 k\u1ec3. M\u1ed7i lo\u1ea1i c\u00e2y \u0111\u1ec1u \u0111\u1ebfn t\u1eeb \u0111\u00e2u \u0111\u00f3, c\u1ea7n \u0111\u01b0\u1ee3c ch\u0103m s\u00f3c theo m\u1ed9t c\u00e1ch c\u1ee5 th\u1ec3.   \n V\u00e0 v\u00ec v\u1eady, h\u1ea7u h\u1ebft c\u00e1c c\u1eeda h\u00e0ng \u0111ang b\u00e1n \u0111\u01b0\u1ee3c kho\u1ea3ng hai lu\u1ed3ng m\u1ed7i tu\u1ea7n. H\u1ecd b\u00e1n \u0111\u01b0\u1ee3c kho\u1ea3ng 10 ngh\u00ecn s\u1ea3n ph\u1ea9m m\u1ed7i th\u00e1ng. V\u00e0 th\u1ef1c s\u1ef1, th\u1ef1c s\u1ef1 t\u1ed1t. V\u00e0 nh\u1eefng ng\u01b0\u1eddi mua nh\u1eefng s\u1ea3n ph\u1ea9m n\u00e0y \u0111ang t\u1ea1o ra m\u1ed1i li\u00ean h\u1ec7 c\u1ea3m x\u00fac \u0111\u1eb7c bi\u1ec7t v\u1edbi c\u00e2y tr\u1ed3ng v\u00e0 c\u00f4ng ty \u0111ang ho\u1ea1t \u0111\u1ed9ng r\u1ea5t t\u1ed1t. Ch\u00fang ta \u0111ang n\u00f3i \u0111\u1ebfn h\u00e0ng ch\u1ee5c tri\u1ec7u GMV; ra m\u1eaft c\u00e1ch \u0111\u00e2y kh\u00f4ng l\u00e2u v\u00e0 \u0111ang ph\u00e1t tri\u1ec3n r\u1ea5t nhanh.    \n R\u1ea5t h\u00e0o h\u1ee9ng v\u1edbi \u0111i\u1ec1u n\u00e0y v\u00e0 \u0111ang suy ngh\u0129 v\u1ec1 nh\u1eefng danh m\u1ee5c kh\u00e1c c\u00f3 th\u1ec3 \u00e1p d\u1ee5ng \u0111i\u1ec1u n\u00e0y tr\u00ean c\u01a1 s\u1edf ti\u1ebfn l\u00ean ph\u00eda tr\u01b0\u1edbc. C\u00e1c ng\u00e0nh d\u1ecdc m\u1edbi th\u01b0\u1eddng \u0111\u01b0\u1ee3c t\u1ea1o ra b\u1eb1ng c\u00e1ch th\u00eam m\u1ed9t l\u1edbp d\u1ecbch v\u1ee5. V\u00e0 t\u00f4i s\u1ebd cho b\u1ea1n m\u1ed9t v\u00e0i v\u00ed d\u1ee5 v\u1ec1 \u0111i\u1ec1u \u0111\u00f3 trong c\u00e1c ng\u00e0nh d\u1ecdc ho\u1eb7c danh m\u1ee5c kh\u00e1c t\u00ecm th\u1ea5y c\u00e1c xu h\u01b0\u1edbng v\u0129 m\u00f4 kh\u00e1c, nh\u01b0 trong qu\u00e1 tr\u00ecnh xanh h\u00f3a th\u1ebf gi\u1edbi.  \n Nh\u01b0ng trong tr\u01b0\u1eddng h\u1ee3p n\u00e0y, \u0111\u00e2y l\u00e0 m\u1ed9t c\u00f4ng ty c\u00f3 t\u00ean l\u00e0 Alpaga. H\u1ecd l\u00e0 m\u1ed9t th\u1ecb tr\u01b0\u1eddng thi\u1ebft b\u1ecb nh\u00e0 h\u00e0ng \u0111\u00e3 qua s\u1eed d\u1ee5ng. V\u00ec v\u1eady, tr\u01b0\u1edbc \u0111\u00e2y, n\u1ebfu b\u1ea1n m\u1edf m\u1ed9t nh\u00e0 h\u00e0ng, b\u1ea1n s\u1ebd cung c\u1ea5p m\u1ecdi th\u1ee9 cho b\u1ea1n. V\u00e0 b\u1ea1n s\u1ebd s\u1eed d\u1ee5ng n\u00f3 cho \u0111\u1ebfn khi n\u00f3 kh\u1ea5u hao ho\u00e0n to\u00e0n v\u00ec th\u1ef1c t\u1ebf kh\u00f4ng c\u00f3 n\u01a1i n\u00e0o th\u1ef1c s\u1ef1 \u0111\u1ec3 b\u00e1n thi\u1ebft b\u1ecb, m\u1ed9t ph\u1ea7n v\u00ec kh\u00f4ng c\u00f3 ai l\u1eafp \u0111\u1eb7t, kh\u00f4ng c\u00f3 ai v\u1eadn chuy\u1ec3n, v.v.   \n V\u00e0 v\u00ec v\u1eady, s\u1ef1 \u0111\u1ed5i m\u1edbi \u1edf \u0111\u00e2y l\u00e0 h\u1ecd \u0111\u00e3 t\u1ea1o ra m\u1ed9t m\u1ea1ng l\u01b0\u1edbi ph\u00e2n ph\u1ed1i c\u00e1c \u0111\u01a1n v\u1ecb l\u1eafp \u0111\u1eb7t v\u00e0 v\u1eadn chuy\u1ec3n cho t\u1ea5t c\u1ea3 c\u00e1c thi\u1ebft b\u1ecb nh\u00e0 h\u00e0ng \u0111\u00e3 qua s\u1eed d\u1ee5ng. V\u00ec v\u1eady, \u0111\u1ed9t nhi\u00ean c\u00f3 m\u1ed9t s\u1ef1 m\u1edf kh\u00f3a. V\u00e0 \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c ngu\u1ed3n cung, h\u1ecd l\u00e0m vi\u1ec7c v\u1edbi c\u00e1c b\u1ebfp th\u01b0\u01a1ng m\u1ea1i nh\u01b0 Marriott v\u00e0 h\u1ecd l\u1ea5y thi\u1ebft b\u1ecb t\u1eeb h\u1ecd. \u0110i\u1ec1u g\u00ec x\u1ea3y ra v\u00e0 \u0111i\u1ec1u h\u1ecd nh\u1eadn ra l\u00e0 Nh\u00e0 h\u00e0ng th\u1ef1c s\u1ef1 thay \u0111\u1ed5i r\u1ea5t nhi\u1ec1u.   \n H\u1ecd thay \u0111\u1ed5i \u1ea9m th\u1ef1c, h\u1ecd thay \u0111\u1ed5i quy m\u00f4, v\u00e0 c\u00e1c m\u00f3n \u0103n m\u00e0 ch\u00fang t\u00f4i cung c\u1ea5p c\u00f3 th\u1ec3 thay \u0111\u1ed5i theo th\u1eddi gian. V\u00e0 v\u00ec v\u1eady, n\u1ebfu b\u1ea1n \u0111ang m\u1edf m\u1ed9t nh\u00e0 h\u00e0ng m\u1edbi, tr\u01b0\u1edbc h\u1ebft, b\u1ea1n kh\u00f4ng mu\u1ed1n mua \u0111\u1ed3 m\u1edbi v\u00e0 tr\u1ea3 gi\u00e1 \u0111\u00e3 qua s\u1eed d\u1ee5ng \u0111\u01b0\u1ee3c gi\u1ea3m gi\u00e1. V\u00e0 n\u1ebfu b\u1ea1n \u0111ang thay \u0111\u1ed5i \u1ea9m th\u1ef1c, v.v., b\u1ea1n th\u1ef1c s\u1ef1 mu\u1ed1n c\u00f3 s\u1ef1 linh ho\u1ea1t.  \n V\u00e0 v\u00ec v\u1eady, b\u1eb1ng c\u00e1ch l\u00e0m vi\u1ec7c v\u1edbi c\u00e1c nh\u00e0 l\u1eafp \u0111\u1eb7t v\u00e0 nh\u00e0 ph\u00e2n ph\u1ed1i, th\u1ef1c t\u1ebf l\u00e0 h\u1ecd kh\u00f4ng t\u00ednh ph\u00ed cho vi\u1ec7c \u0111\u00f3. \u0110\u00f3 l\u00e0 m\u1ed9t s\u1ef1 chuy\u1ec3n ti\u1ebfp. V\u00e0 \u0111\u00e2y kh\u00f4ng ph\u1ea3i l\u00e0 nh\u00e2n vi\u00ean. H\u1ecd ch\u1ec9 gi\u1ed1ng nh\u01b0 c\u00e1c \u0111\u1ed1i t\u00e1c. H\u1ecd \u0111\u00e3 c\u00f3 th\u1ec3 m\u1edf kh\u00f3a v\u00e0 t\u1ea1o ra m\u1ed9t th\u1ecb tr\u01b0\u1eddng m\u1ed9t l\u1ea7n n\u1eefa, t\u0103ng tr\u01b0\u1edfng l\u00ean h\u00e0ng tri\u1ec7u \u0111\u00f4 la m\u1ed9t th\u00e1ng v\u1ec1 doanh s\u1ed1 v\u00e0 t\u1eebng ch\u00fat m\u1ed9t b\u1eaft \u0111\u1ea7u v\u01b0\u01a1n ra qu\u1ed1c t\u1ebf.    \n B\u00e2y gi\u1edd, \u0111i\u1ec1u th\u00fa v\u1ecb l\u00e0 C\u00f3 m\u1ed9t v\u00e0i nh\u00e0 m\u00f4i gi\u1edbi ngo\u1ea1i tuy\u1ebfn. B\u1ea1n s\u1ebd ngh\u0129 r\u1eb1ng nh\u1eefng nh\u00e0 m\u00f4i gi\u1edbi ngo\u1ea1i tuy\u1ebfn n\u00e0y s\u1ebd c\u1ea3m th\u1ea5y r\u1eb1ng h\u1ecd \u0111ang b\u1ecb ph\u00e1 v\u1ee1 ho\u1eb7c r\u1eb1ng h\u1ecd \u0111ang b\u1ecb c\u00f4ng ty n\u00e0y t\u1ea5n c\u00f4ng. Nh\u01b0ng v\u00ec h\u1ecd th\u1ef1c s\u1ef1 kh\u00f4ng th\u00edch th\u1ef1c hi\u1ec7n c\u00e0i \u0111\u1eb7t v\u1eadn chuy\u1ec3n, h\u1ecd s\u1eb5n s\u00e0ng \u0111\u01b0a h\u00e0ng t\u1ed3n kho c\u1ee7a m\u00ecnh v\u00e0o Alpaga v\u00e0 ph\u00e1t tri\u1ec3n c\u00f9ng h\u1ecd.  \n V\u00e0 v\u00ec v\u1eady, \u0111\u00f3 l\u00e0 m\u1ed9t m\u1ed1i quan h\u1ec7 c\u1ed9ng sinh th\u00e0nh c\u00f4ng, thu h\u00fat nh\u1eefng ng\u01b0\u1eddi ch\u01a1i hi\u1ec7n t\u1ea1i \u0111\u1ec3 ph\u00e1t tri\u1ec3n trong danh m\u1ee5c. Xu h\u01b0\u1edbng th\u00fa v\u1ecb ti\u1ebfp theo l\u00e0 ch\u00fang ta \u0111ang th\u1ea5y c\u00e1c m\u00f4 h\u00ecnh kinh doanh m\u1edbi n\u1ed5i l\u00ean. V\u00ec v\u1eady, c\u00f3 m\u1ed9t th\u1ecb tr\u01b0\u1eddng \u1edf Ph\u00e1p c\u00f3 t\u00ean l\u00e0 La Bourse aux Livres v\u00e0 h\u1ecd c\u00f3 t\u1ef7 l\u1ec7 ti\u1ebfp nh\u1eadn l\u00e0 90 ph\u1ea7n tr\u0103m. B\u1ea1n bi\u1ebft \u0111\u1ea5y, h\u1ea7u h\u1ebft c\u00e1c th\u1ecb tr\u01b0\u1eddng trong B2B c\u00f3 th\u1ec3 c\u00f3 t\u1ef7 l\u1ec7 ti\u1ebfp nh\u1eadn l\u00e0 ba, n\u0103m, 7 ph\u1ea7n tr\u0103m v\u00e0 trong C2C c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng, h\u1ecd c\u00f3 t\u1ef7 l\u1ec7 ti\u1ebfp nh\u1eadn l\u00e0 10%, 15%, 20%, c\u00f3 th\u1ec3 l\u00e0 25 ph\u1ea7n tr\u0103m \u1edf m\u1ee9c cao, b\u1edfi v\u00ec t\u1ea5t nhi\u00ean ng\u01b0\u1eddi b\u00e1n n\u00ean \u0111\u01b0\u1ee3c th\u01b0\u1edfng cho nh\u1eefng th\u1ee9 h\u1ecd \u0111ang b\u00e1n.   \n Nh\u01b0ng La Bourse aux Livres th\u1ef1c s\u1ef1 kh\u00f4ng ph\u1ea3i l\u00e0 tr\u00f2 ch\u01a1i &#8220;\u1ed2, ch\u00fang t\u00f4i s\u1ebd ki\u1ebfm ti\u1ec1n cho b\u1ea1n&#8221;, m\u00e0 l\u00e0 tr\u00f2 ch\u01a1i ti\u1ec7n l\u1ee3i. N\u1ebfu b\u1ea1n l\u00e0 cha m\u1eb9 m\u1edbi, b\u1ea1n ph\u1ea3i thay \u0111\u1ed5i t\u1ea5t c\u1ea3 s\u00e1ch c\u1ee7a m\u00ecnh m\u1ed7i n\u0103m. V\u00e0 c\u00f3 r\u1ea5t nhi\u1ec1u s\u00e1ch v\u00e0 b\u1ea1n kh\u00f4ng c\u00f3 \u0111\u1ee7 ch\u1ed7 trong nh\u00e0. V\u00e0 v\u00e2ng, b\u1ea1n c\u00f3 th\u1ec3 b\u00e1n t\u1eebng cu\u1ed1n m\u1ed9t tr\u00ean Amazon. B\u1ea1n l\u1ea5y s\u00e1ch, qu\u00e9t v\u00e0 li\u1ec7t k\u00ea.    \n V\u00e0 khi n\u00f3 b\u00e1n \u0111\u01b0\u1ee3c, b\u1ea1n s\u1ebd v\u1eadn chuy\u1ec3n n\u00f3, nh\u01b0ng \u0111\u00f3 l\u00e0 m\u1ed9t l\u01b0\u1ee3ng c\u00f4ng vi\u1ec7c kh\u00e1 l\u1edbn. V\u00e0 h\u1ecd \u0111\u00e3 nh\u1eadn ra r\u1eb1ng m\u1ecdi ng\u01b0\u1eddi kh\u00f4ng mu\u1ed1n l\u00e0m \u0111i\u1ec1u \u0111\u00f3 ch\u1ec9 v\u00ec m\u1ed9t v\u00e0i \u0111\u00f4 la. V\u00e0 v\u00ec v\u1eady, nh\u1eefng g\u00ec b\u1ea1n l\u00e0m v\u1edbi la bourse au livre l\u00e0, B\u1ea1n qu\u00e9t t\u1ea5t c\u1ea3 c\u00e1c cu\u1ed1n s\u00e1ch c\u1ee7a m\u00ecnh, b\u1ea1n m\u1ea5t m\u1ed9t ph\u00fat cho kho\u1ea3ng 50 cu\u1ed1n s\u00e1ch. B\u1ea1n \u0111\u1eb7t ch\u00fang v\u00e0o m\u1ed9t h\u1ed9p, h\u1ecd \u0111\u01b0a cho b\u1ea1n m\u1ed9t nh\u00e3n v\u1eadn chuy\u1ec3n, v\u00ec v\u1eady b\u1ea1n d\u00e1n nh\u00e3n v\u1eadn chuy\u1ec3n v\u00e0o v\u00e0 b\u1ea1n v\u1eadn chuy\u1ec3n n\u00f3 cho h\u1ecd.   \n H\u1ecd ngay l\u1eadp t\u1ee9c cung c\u1ea5p cho b\u1ea1n gi\u00e1 tr\u1ecb 10%, m\u1ed9t phi\u1ebfu gi\u1ea3m gi\u00e1 \u0111\u1ec3 mua s\u00e1ch tr\u00ean n\u1ec1n t\u1ea3ng c\u1ee7a h\u1ecd v\u00e0 h\u1ecd s\u1ebd lo vi\u1ec7c b\u00e1n s\u00e1ch. V\u00e0 k\u1ebft qu\u1ea3 l\u00e0, h\u1ecd tr\u1edf n\u00ean c\u00f3 l\u00e3i trong th\u1eddi gian k\u1ef7 l\u1ee5c, m\u1ed9t l\u1ea7n n\u1eefa, h\u00e0ng tri\u1ec7u \u0111\u00f4 la doanh s\u1ed1, \u0111i\u1ec1u n\u00e0y gi\u00fap \u00edch khi b\u1ea1n c\u00f3 t\u1ef7 l\u1ec7 mua 90 ph\u1ea7n tr\u0103m, gi\u00fap vi\u1ec7c kinh t\u1ebf ho\u1ea1t \u0111\u1ed9ng d\u1ec5 d\u00e0ng h\u01a1n. H\u1ecd tr\u1edf th\u00e0nh m\u1ed9t trong nh\u1eefng th\u1ecb tr\u01b0\u1eddng s\u00e1ch c\u0169 h\u00e0ng \u0111\u1ea7u, n\u1ebfu kh\u00f4ng mu\u1ed1n n\u00f3i l\u00e0 h\u00e0ng \u0111\u1ea7u t\u1ea1i Ph\u00e1p, n\u01a1i h\u1ecd \u0111ang t\u1eadn d\u1ee5ng \u0111\u1ec3 tr\u1edf th\u00e0nh nh\u00e0 ph\u00e2n ph\u1ed1i s\u00e1ch m\u1edbi.  \n H\u1ecd \u0111ang t\u1eadn d\u1ee5ng \u0111\u1ec3 tr\u1edf th\u00e0nh nh\u00e0 xu\u1ea5t b\u1ea3n s\u00e1ch. V\u00e0 v\u00ec v\u1eady, n\u1ebfu b\u1ea1n ngh\u0129 \u0111\u1ebfn m\u1ed9t s\u1ed1 danh m\u1ee5c v\u00e0 t\u00f4i c\u00f3 th\u1ec3 ngh\u0129 \u0111\u1ebfn m\u1ed9t v\u00e0i danh m\u1ee5c, \u00fd t\u00f4i l\u00e0, n\u1ebfu b\u1ea1n nh\u00ecn v\u00e0o Craigslist so v\u1edbi Hoa K\u1ef3, m\u1ed9t trong nh\u1eefng danh m\u1ee5c l\u1edbn h\u01a1n l\u00e0 mi\u1ec5n ph\u00ed. V\u00e0 v\u00ec v\u1eady, b\u1ea1n c\u00f3 th\u1ec3 t\u01b0\u1edfng t\u01b0\u1ee3ng c\u00f3 nh\u1eefng danh m\u1ee5c m\u00e0 m\u1ecdi ng\u01b0\u1eddi s\u1eb5n s\u00e0ng lo\u1ea1i b\u1ecf nh\u1eefng th\u1ee9 \u0111\u00f3 n\u1ebfu h\u1ecd kh\u00f4ng l\u00e0m \u0111i\u1ec1u \u0111\u00f3 ho\u1eb7c l\u00e0m phi\u1ec1n.  \n B\u00e2y gi\u1edd, b\u1ea1n c\u00f3 th\u1ec3 x\u00e2y d\u1ef1ng m\u1ed9t th\u1ecb tr\u01b0\u1eddng tr\u00ean \u0111\u00f3 kh\u00f4ng? V\u00e2ng, n\u1ebfu n\u00f3 gi\u1ed1ng nh\u01b0 nh\u1eefng th\u1ee9 nh\u01b0 \u0111\u1ed3 n\u1ed9i th\u1ea5t, t\u00f4i kh\u00f4ng ch\u1eafc, v\u00ec chi ph\u00ed l\u01b0u tr\u1eef v\u00e0 v\u1eadn chuy\u1ec3n c\u00f3 th\u1ec3 qu\u00e1 cao. Nh\u01b0ng l\u00e0m \u0111i\u1ec1u \u0111\u00f3 cho s\u00e1ch l\u00e0 thi\u00ean t\u00e0i, v\u00e0 t\u00f4i ch\u1eafc ch\u1eafn r\u1eb1ng c\u00f3 nh\u1eefng danh m\u1ee5c kh\u00e1c m\u00e0 m\u1ecdi ng\u01b0\u1eddi ch\u1ec9 mu\u1ed1n lo\u1ea1i b\u1ecf m\u1ecdi th\u1ee9, v\u00e0 n\u1ebfu b\u1ea1n c\u00f3 th\u1ec3 t\u00ecm ra c\u00e1ch \u0111\u1ec3 l\u00e0m cho n\u00f3 thu\u1eadn ti\u1ec7n, v.v.,  \n b\u1ea1n c\u00f3 th\u1ec3 c\u00f3 t\u1ef7 l\u1ec7 thu r\u1ea5t l\u1edbn. Xu h\u01b0\u1edbng \u0103n xin l\u1edbn ti\u1ebfp theo l\u00e0 c\u00f4ng ngh\u1ec7 kh\u00ed h\u1eadu, v\u00e0 r\u00f5 r\u00e0ng l\u00e0 \u1edf Hoa K\u1ef3 \u0110i\u1ec1u n\u00e0y \u0111\u01b0\u1ee3c th\u00fac \u0111\u1ea9y b\u1edfi IRA, \u0110\u1ea1o lu\u1eadt Gi\u1ea3m l\u1ea1m ph\u00e1t. Nh\u01b0ng th\u00e0nh th\u1eadt m\u00e0 n\u00f3i, n\u00f3 c\u00f2n v\u01b0\u1ee3t xa \u0111i\u1ec1u \u0111\u00f3, theo ngh\u0129a l\u00e0 m\u1ecdi ng\u01b0\u1eddi mu\u1ed1n ti\u1ebft ki\u1ec7m ti\u1ec1n h\u00f3a \u0111\u01a1n ti\u1ec1n \u0111i\u1ec7n v\u00e0 h\u00f3a \u0111\u01a1n s\u01b0\u1edfi \u1ea5m.  \n V\u00e0 n\u1ebfu kinh t\u1ebf c\u00f3 hi\u1ec7u qu\u1ea3, h\u1ecd s\u1ebd l\u00e0m. V\u00ec v\u1eady, ch\u00fang t\u00f4i l\u00e0 nh\u00e0 \u0111\u1ea7u t\u01b0, m\u1ed9t c\u00f4ng ty c\u00f3 t\u00ean l\u00e0 Tetra. V\u00e0 s\u1ef1 \u0111\u1ed5i m\u1edbi \u1edf \u0111\u00e2y l\u00e0 n\u00f3 gi\u00fap vi\u1ec7c l\u1eafp \u0111\u1eb7t m\u00e1y b\u01a1m nhi\u1ec7t c\u1ee7a b\u1ea1n d\u1ec5 d\u00e0ng h\u01a1n nhi\u1ec1u, \u0111\u00fang kh\u00f4ng? Gi\u1ed1ng nh\u01b0 c\u00e1ch c\u0169 b\u1ea1n s\u1ebd l\u00e0m l\u00e0 b\u1ea1n \u0111\u1ebfn Angie&#8217;s List ho\u1eb7c Thumbtack, n\u01a1i b\u1ea1n t\u00ecm th\u1ea5y nhi\u1ec1u nh\u00e0 l\u1eafp \u0111\u1eb7t kh\u00e1c nhau.   \n B\u1ea1n s\u1ebd nh\u1eadn \u0111\u01b0\u1ee3c m\u1ed9t b\u00e1o gi\u00e1, h\u1ecd s\u1ebd \u0111\u1ebfn th\u0103m v\u00e0 b\u00e1o gi\u00e1 cho b\u1ea1n. V\u00e0 v\u00ec v\u1eady, b\u1ea1n c\u00f3 5, 10 nh\u00e0 th\u1ea7u \u0111\u1ebfn, b\u1ea1n nh\u1eadn \u0111\u01b0\u1ee3c m\u1ed9t b\u00e1o gi\u00e1, b\u1ea1n kh\u00f4ng th\u1ef1c s\u1ef1 bi\u1ebft c\u00e1ch \u0111\u00e1nh gi\u00e1 h\u1ecd, nh\u01b0ng b\u1ea1n ch\u1ecdn m\u1ed9t, c\u00f3 l\u1ebd l\u00e0 gi\u00e1 t\u1ed1t nh\u1ea5t. V\u00e0 sau \u0111\u00f3, h\u1ecd th\u01b0\u1eddng l\u00e0m vi\u1ec7c ch\u1eadm h\u01a1n ng\u00e2n s\u00e1ch v\u00e0 b\u1ea1n kh\u00e1 kh\u00f4ng h\u00e0i l\u00f2ng v\u00e0 tr\u1ea3i nghi\u1ec7m l\u00e0 r\u1ea5t nhi\u1ec1u c\u00f4ng vi\u1ec7c.  \n V\u00e0 ngay c\u1ea3 \u0111\u1ed1i v\u1edbi c\u00e1c nh\u00e0 th\u1ea7u th\u00ec \u0111\u00f3 c\u0169ng l\u00e0 m\u1ed9t kh\u1ed1i l\u01b0\u1ee3ng c\u00f4ng vi\u1ec7c kh\u00e1 l\u1edbn v\u00ec 10 ng\u01b0\u1eddi trong s\u1ed1 h\u1ecd \u0111\u1ebfn v\u00e0 ch\u1ec9 c\u00f3 m\u1ed9t ng\u01b0\u1eddi nh\u1eadn \u0111\u01b0\u1ee3c c\u00f4ng vi\u1ec7c. V\u00e0 c\u00e1ch Tetra th\u1ef1c hi\u1ec7n \u0111i\u1ec1u n\u00e0y l\u00e0 h\u1ecd \u0111\u00e3 t\u1ef1 \u0111\u1ed9ng h\u00f3a quy tr\u00ecnh v\u00e0 h\u1ecd ch\u1ecdn nh\u00e0 th\u1ea7u ph\u1ee5 cho b\u1ea1n. V\u00ec v\u1eady, \u0111\u1ed1i v\u1edbi b\u1ea1n, ng\u01b0\u1eddi ti\u00eau d\u00f9ng, th\u00ec Tetra \u0111ang l\u00e0m vi\u1ec7c.   \n Gi\u1ed1ng nh\u01b0 Uber, b\u1ea1n kh\u00f4ng ch\u1ecdn t\u00e0i x\u1ebf, Uber ch\u1ecdn t\u00e0i x\u1ebf c\u1ee7a b\u1ea1n, nh\u01b0ng th\u1ef1c t\u1ebf l\u00e0 t\u00e0i x\u1ebf kh\u00f4ng l\u00e0m vi\u1ec7c tr\u1ef1c ti\u1ebfp cho Uber. V\u00e0 v\u00ec v\u1eady, Tetra \u0111\u00e3 l\u00e0m l\u00e0 h\u1ecd t\u1ef1 \u0111\u1ed9ng h\u00f3a c\u00e1ch h\u1ecd c\u00f3 th\u1ec3 \u0111\u1ecbnh gi\u00e1, sau \u0111\u00f3 h\u1ecd \u0111\u00e3 ch\u1ecdn nh\u1eefng nh\u00e0 th\u1ea7u ph\u1ee5 t\u1ed1t nh\u1ea5t. V\u00e0 theo c\u00e1ch n\u00e0y, h\u1ecd V\u00e0 kh\u00f4ng ai \u0111\u1ebfn th\u0103m nh\u00e0 b\u1ea1n, nh\u00e2n ti\u1ec7n n\u00f3i lu\u00f4n.  \n V\u00e0 theo c\u00e1ch n\u00e0y, \u0111\u00fang th\u1eddi h\u1ea1n, \u0111\u00fang ng\u00e2n s\u00e1ch, b\u1ea1n s\u1ebd c\u00f3 \u0111\u01b0\u1ee3c tr\u1ea3i nghi\u1ec7m tuy\u1ec7t v\u1eddi khi b\u1ea1n \u0111ang xanh h\u00f3a ng\u00f4i nh\u00e0 c\u1ee7a m\u00ecnh. V\u00ec v\u1eady, n\u00f3 gi\u1ed1ng nh\u01b0 m\u1ed9t xu h\u01b0\u1edbng kh\u00e1c l\u00e0 th\u00eam m\u1ed9t l\u1edbp d\u1ecbch v\u1ee5 \u0111\u1ec3 thay \u0111\u1ed5i k\u1ebft qu\u1ea3 v\u00e0 t\u1ea1o ra m\u1ed9t danh m\u1ee5c th\u1ef1c s\u1ef1 kh\u00f4ng t\u1ed3n t\u1ea1i tr\u01b0\u1edbc \u0111\u00e2y. V\u00e0 n\u00f3 \u0111ang t\u00e1i t\u1ea1o l\u1ea1i c\u00e1c tr\u01b0\u1eddng h\u1ee3p s\u1eed d\u1ee5ng c\u1ee7a c\u00e1c th\u1ecb tr\u01b0\u1eddng hi\u1ec7n c\u00f3, \u0111\u00fang kh\u00f4ng?  \n N\u1ebfu b\u1ea1n v\u00e0o Upwork \u0111\u1ec3 thu\u00ea ai \u0111\u00f3. B\u1ea1n \u0111\u0103ng vi\u1ec7c, h\u00e0ng tr\u0103m ng\u01b0\u1eddi n\u1ed9p \u0111\u01a1n, b\u1ea1n c\u1ea7n ph\u1ecfng v\u1ea5n m\u1ed9t nh\u00f3m, b\u1ea1n ch\u1ecdn m\u1ed9t ng\u01b0\u1eddi. M\u1ed9t l\u1ea7n n\u1eefa, b\u1ea1n ch\u1ec9 mu\u1ed1n l\u00ean ti\u1ebfng v\u1edbi m\u1ecdi ng\u01b0\u1eddi.    \u0110\u00f3 l\u00e0 r\u1ea5t nhi\u1ec1u c\u00f4ng vi\u1ec7c. C\u00e1ch m\u1edbi v\u00e0 c\u00e1ch hi\u1ec7n \u0111\u1ea1i th\u1ef1c s\u1ef1 l\u00e0 th\u1ecb tr\u01b0\u1eddng s\u1ebd l\u1ef1a ch\u1ecdn cho b\u1ea1n v\u00ec h\u1ecd bi\u1ebft ai s\u1ebd l\u00e0m c\u00f4ng vi\u1ec7c t\u1ed1t nh\u1ea5t d\u1ef1a tr\u00ean c\u00e1c th\u00f4ng s\u1ed1 k\u1ef9 thu\u1eadt c\u1ee7a b\u1ea1n.\n N\u1ebfu b\u1ea1n l\u00e0m \u0111\u00fang. R\u00f5 r\u00e0ng, \u0111i\u1ec1u n\u00e0y \u00e1p d\u1ee5ng nhi\u1ec1u h\u01a1n cho c\u00e1c trang web theo chi\u1ec1u d\u1ecdc v\u00e0 do \u0111\u00f3 cho c\u00e1c trang web theo chi\u1ec1u ngang, nh\u01b0ng m\u00f4 h\u00ecnh l\u1ef1a ch\u1ecdn th\u1ecb tr\u01b0\u1eddng \u0111\u1ec3 thi\u1ebft k\u1ebf th\u1ecb tr\u01b0\u1eddng ch\u1eafc ch\u1eafn l\u00e0 m\u1ed9t xu h\u01b0\u1edbng l\u1edbn. \u0110i\u1ec1u ti\u1ebfp theo t\u00f4i \u0111\u00e3 \u0111\u1ec1 c\u1eadp \u0111\u1ebfn trong podcast tr\u01b0\u1edbc, n\u01a1i t\u00f4i \u0111\u1ec1 c\u1eadp \u0111\u1ebfn c\u00e1c xu h\u01b0\u1edbng trong AI v\u00e0 nh\u1eefng g\u00ec ch\u00fang ta \u0111ang l\u00e0m v\u00e0 l\u00fd do ch\u00fang ta ki\u1ec3m so\u00e1t l\u00e0 AI \u0111ang \u0111\u1ebfn v\u1edbi c\u00e1c th\u1ecb tr\u01b0\u1eddng v\u00e0 t\u1ea5t nhi\u00ean, m\u1ecdi ng\u01b0\u1eddi \u0111\u1ec1u s\u1eed d\u1ee5ng n\u00f3 \u0111\u1ec3 c\u1ea3i thi\u1ec7n d\u1ecbch v\u1ee5 ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng \u0111\u1ec3 c\u1ea3i thi\u1ec7n n\u0103ng su\u1ea5t l\u1eadp tr\u00ecnh, nh\u01b0ng n\u00f3 \u0111ang b\u1eaft \u0111\u1ea7u xu\u1ea5t hi\u1ec7n trong ch\u00ednh UX UI.  \n V\u1eady th\u00ec c\u00e1ch c\u0169 \u0111\u1ec3 li\u1ec7t k\u00ea m\u1ecdi th\u1ee9, \u0111\u00fang kh\u00f4ng? B\u1ea1n v\u00e0o eBay, ch\u1ee5p m\u1ed9t v\u00e0i b\u1ee9c \u1ea3nh v\u1ec1 m\u1eb7t h\u00e0ng, vi\u1ebft ti\u00eau \u0111\u1ec1. B\u1ea1n vi\u1ebft m\u00f4 t\u1ea3, ch\u1ecdn danh m\u1ee5c, ch\u1ecdn gi\u00e1, sau \u0111\u00f3 l\u1eafng nghe, r\u1ed3i \u0111\u1ee3i b\u00e1n, m\u1ea5t m\u1ed9t th\u1eddi gian v\u00e0 quy tr\u00ecnh kh\u00e1 r\u01b0\u1eddm r\u00e0, \u0111\u1eb7c bi\u1ec7t l\u00e0 tr\u00ean eBay, \u00edt \u0111\u01b0\u1ee3c ph\u00e1t minh h\u01a1n.  \n V\u00e0 v\u00ec v\u1eady Hero or Hero Stuff \u0111\u00e3 t\u1ea1o ra m\u1ed9t c\u00e1ch b\u00e1n h\u00e0ng m\u1edbi, n\u01a1i h\u1ecd t\u1ea1o ra m\u1ed9t h\u1ec7 th\u1ed1ng \u0111a danh m\u1ee5c, n\u01a1i b\u1ea1n ch\u1ee5p \u1ea3nh r\u1ed3i y\u00eau c\u1ea7u b\u1ea1n quay video 30 gi\u00e2y k\u1ec3 c\u00e2u chuy\u1ec7n. \u1ed2, t\u00f4i \u0111\u00e3 mua n\u00f3 c\u00e1ch \u0111\u00e2y ba n\u0103m. \u0110\u00e2y l\u00e0 th\u00f4ng s\u1ed1 k\u1ef9 thu\u1eadt, v.v. V\u00e0 th\u1ef1c s\u1ef1 chuy\u1ec3n gi\u1ecdng n\u00f3i c\u1ee7a b\u1ea1n th\u00e0nh t\u1eeb kh\u00f3a, sau \u0111\u00f3 g\u1eafn th\u1ebb \u0111\u1ec3 t\u1ea1o danh s\u00e1ch.   \n V\u00e0 k\u1ebft qu\u1ea3 l\u00e0, b\u1ea1n c\u00f3 th\u1ec3 t\u1ea1o danh m\u1ee5c \u0111a d\u1ea1ng, danh s\u00e1ch \u0111\u1eb9p v\u00e0 ch\u1ec9 m\u1ea5t kho\u1ea3ng m\u1ed9t ph\u00fat m\u00e0 kh\u00f4ng c\u1ea7n ph\u1ea3i l\u00e0m qu\u00e1 nhi\u1ec1u vi\u1ec7c. Sau \u0111\u00f3, n\u00f3 s\u1ebd t\u1ea1o m\u1ed9t \u0111o\u1ea1n video ng\u1eafn 15 gi\u00e2y m\u00e0 b\u1ea1n c\u00f3 th\u1ec3 \u0111\u0103ng l\u00ean TikTok v\u00e0 Instagram v\u00e0 c\u00e1c n\u01a1i kh\u00e1c \u0111\u1ec3 b\u00e1n.  Hi\u1ec7n nay. H\u1ecd c\u00f3 th\u1ec3 \u0111\u01b0a ch\u00fang v\u00e0o kh\u00f4ng? T\u00f4i ch\u1eafc ch\u1eafn. Nh\u01b0ng khi t\u00f4i ngh\u0129 v\u1ec1 t\u01b0\u01a1ng lai c\u1ee7a c\u00e1c th\u1ecb tr\u01b0\u1eddng h\u00e0ng \u0111\u00e3 qua s\u1eed d\u1ee5ng, r\u00f5 r\u00e0ng, \u0111\u00e2y c\u00f3 l\u1ebd l\u00e0 UX UI s\u1ebd c\u00f3 \u00fd ngh\u0129a v\u00e0 s\u1ebd t\u1ea1o \u0111\u01b0\u1ee3c ti\u1ebfng vang nh\u1ea5t.  \n V\u00e0 ch\u00fang t\u00f4i c\u0169ng \u0111ang th\u1ea5y \u0111i\u1ec1u \u0111\u00f3 v\u1edbi nh\u1eefng ng\u01b0\u1eddi \u0111\u01b0\u01a1ng nhi\u1ec7m \u0111ang tri\u1ec3n khai n\u00f3. V\u00ec v\u1eady, ch\u00fang t\u00f4i l\u00e0 nh\u00e0 \u0111\u1ea7u t\u01b0 v\u00e0o m\u1ed9t c\u00f4ng ty c\u00f3 t\u00ean l\u00e0 Rebag. Rebag l\u00e0 th\u1ecb tr\u01b0\u1eddng t\u00fai x\u00e1ch h\u00e0ng \u0111\u1ea7u. V\u00e0 k\u1ebft qu\u1ea3 l\u00e0, h\u1ecd c\u00f3 t\u1ea5t c\u1ea3 l\u1ecbch s\u1eed. H\u1ecd c\u00f3 t\u1ea5t c\u1ea3 d\u1eef li\u1ec7u. H\u1ecd c\u00f3 m\u1ecdi th\u1ee9 c\u1ea7n thi\u1ebft, v\u1ec1 c\u01a1 b\u1ea3n, \u0111\u1ec3 x\u00e2y d\u1ef1ng \u0111i\u1ec1u n\u00e0y. V\u00e0 v\u00ec v\u1eady, h\u1ecd \u0111\u00e3 t\u1ea1o ra AI c\u1ee7a m\u00ecnh c\u00f3 t\u00ean l\u00e0 Clair v\u00e0 v\u1edbi Clair, b\u1ea1n ch\u1ee5p m\u1ed9t v\u00e0i b\u1ee9c \u1ea3nh, chi\u1ebfc t\u00fai x\u00e1ch, n\u00f3 s\u1ebd cho b\u1ea1n bi\u1ebft m\u1eabu m\u00e3, nh\u00e3n hi\u1ec7u, t\u00ecnh tr\u1ea1ng v\u00e0 gi\u00e1 c\u1ea3.      \n V\u00e0 v\u1ec1 c\u01a1 b\u1ea3n, ch\u1ec9 trong m\u1ed9t ph\u00fat, v\u1ec1 c\u01a1 b\u1ea3n b\u1ea1n c\u00f3 th\u1ec3 b\u00e1n t\u00fai x\u00e1ch c\u1ee7a m\u00ecnh. B\u00e2y gi\u1edd, t\u1ea5t nhi\u00ean, b\u1ea1n v\u1eabn \u0111ang v\u1eadn chuy\u1ec3n t\u00fai x\u00e1ch \u0111\u1ebfn Rebag v\u00e0 h\u1ecd s\u1ebd x\u00e1c th\u1ef1c n\u00f3 sau \u0111\u00f3. Nh\u01b0ng n\u00f3 ho\u1ea1t \u0111\u1ed9ng v\u00e0 ho\u1ea1t \u0111\u1ed9ng th\u1ef1c s\u1ef1 t\u1ed1t. V\u00e0 t\u1ea5t nhi\u00ean, \u0111\u00e2y l\u00e0 tr\u01b0\u1eddng h\u1ee3p m\u00e0 b\u00ean \u0111\u01b0\u01a1ng nhi\u1ec7m v\u1eeba \u1ede v\u1ecb tr\u00ed t\u1ed1t h\u01a1n \u0111\u1ec3 th\u1ef1c hi\u1ec7n v\u00ec h\u1ecd c\u00f3 d\u1eef li\u1ec7u, nh\u01b0ng h\u1ecd c\u0169ng \u0111ang tri\u1ec3n khai n\u00f3, \u0111\u00fang kh\u00f4ng?   \n Gi\u1ed1ng nh\u01b0 nh\u1eefng ng\u01b0\u1eddi \u0111\u01b0\u01a1ng nhi\u1ec7m th\u01b0\u1eddng ch\u1eadm ch\u1ea1p v\u00e0 ch\u00fang t\u00f4i kh\u00f4ng tri\u1ec3n khai c\u00e1c c\u00f4ng ngh\u1ec7 m\u1edbi nh\u1ea5t. V\u00ec v\u1eady, t\u1ea5t c\u1ea3 nh\u1eefng \u0111i\u1ec1u \u0111\u00f3 \u0111\u1ec3 n\u00f3i r\u1eb1ng, ch\u00fang t\u00f4i th\u1ef1c s\u1ef1 \u0111ang \u1edf giai \u0111o\u1ea1n \u0111\u1ea7u, gi\u1ed1ng nh\u01b0 h\u1ecd v\u1eabn l\u00e0 nh\u1eefng danh m\u1ee5c \u0111\u01b0\u01a1ng nhi\u1ec7m ho\u1eb7c hi\u1ec7n c\u00f3 \u0111ang \u0111\u01b0\u1ee3c t\u00e1i t\u1ea1o. V\u00e0 ch\u00fang t\u00f4i \u0111ang ch\u1ee9ng ki\u1ebfn s\u1ef1 t\u00e1i t\u1ea1o tr\u00ean di\u1ec7n r\u1ed9ng, nh\u01b0 t\u1eeb xuy\u00ean bi\u00ean gi\u1edbi \u0111\u1ebfn th\u01b0\u01a1ng m\u1ea1i cu\u1ed9c s\u1ed1ng \u0111\u1ebfn vi\u1ec7c tri\u1ec3n khai.  \n V\u00e0 t\u1ea5t nhi\u00ean, \u0111i\u1ec1u l\u1edbn nh\u1ea5t \u0111\u1ed1i v\u1edbi ch\u00fang t\u00f4i hi\u1ec7n nay l\u00e0 B2B. V\u00e0 v\u00ec v\u1eady, ch\u00fang t\u00f4i c\u00f3 m\u1ed9t lu\u1eadn \u00e1n th\u1ecb tr\u01b0\u1eddng B2B ho\u00e0n ch\u1ec9nh m\u00e0 t\u00f4i mu\u1ed1n chia s\u1ebb ngay b\u00e2y gi\u1edd. V\u00ec v\u1eady, l\u00fd do B2B l\u00e0 \u0111i\u1ec1u ch\u00fang t\u00f4i t\u1eadp trung nhi\u1ec1u nh\u1ea5t v\u00e0 h\u1ea5p d\u1eabn nh\u1ea5t l\u00e0 n\u1ebfu b\u1ea1n ngh\u0129 v\u1ec1 cu\u1ed9c s\u1ed1ng ti\u00eau d\u00f9ng c\u1ee7a m\u00ecnh, Cu\u1ed9c s\u1ed1ng ti\u00eau d\u00f9ng c\u1ee7a b\u1ea1n th\u1eadt phi th\u01b0\u1eddng, ph\u1ea3i kh\u00f4ng?  \n Gi\u1ed1ng nh\u01b0 trong cu\u1ed9c s\u1ed1ng ti\u00eau d\u00f9ng c\u1ee7a b\u1ea1n, b\u1ea1n c\u00f3 th\u1ec3 g\u1ecdi Uber trong v\u00f2ng ba ph\u00fat. T\u00f4i c\u00f3 th\u1ec3 \u0111\u1eb7t \u0111\u1ed3 \u0103n v\u00e0 giao h\u00e0ng tr\u00ean DoorDash trong v\u00f2ng 15-20 ph\u00fat. T\u00f4i c\u00f3 th\u1ec3 \u0111\u1eb7t \u0111\u1ed3 \u0103n tr\u00ean Instacart. T\u00f4i c\u00f3 th\u1ec3 \u0111\u1eb7t tr\u00ean Booking.com ho\u1eb7c Airbnb. T\u00f4i c\u00f3 th\u1ec3 nh\u1eadn b\u1ea5t k\u1ef3 th\u1ee9 g\u00ec \u0111\u01b0\u1ee3c giao tr\u00ean Amazon \u1edf m\u1ed9t th\u00e0nh ph\u1ed1 l\u1edbn trong v\u00f2ng t\u1ed1i \u0111a hai ng\u00e0y, th\u01b0\u1eddng l\u00e0 trong ng\u00e0y.     \n Ng\u1ea1c nhi\u00ean. Cu\u1ed9c s\u1ed1ng c\u1ee7a ch\u00fang ta \u0111\u00e3 \u0111\u01b0\u1ee3c s\u1ed1 h\u00f3a khi n\u00f3i \u0111\u1ebfn ng\u01b0\u1eddi ti\u00eau d\u00f9ng, nh\u01b0ng trong th\u1ebf gi\u1edbi B2B, ch\u00fang ta v\u1eabn gi\u1ed1ng nh\u01b0 b\u00fat v\u00e0 gi\u1ea5y. V\u00e0 \u0111i\u1ec1u \u0111\u00f3 l\u00e0 \u0111\u00fang. C\u1ea3 hai SMB \u0111\u1ec1u \u0111ang qu\u1ea3n l\u00fd h\u00e0ng t\u1ed3n kho c\u1ee7a h\u1ecd th\u00f4ng qua b\u00fat v\u00e0 gi\u1ea5y, nh\u01b0ng th\u00e0nh th\u1eadt m\u00e0 n\u00f3i, ngay c\u1ea3 doanh nghi\u1ec7p l\u1edbn, ph\u1ea3i kh\u00f4ng?  \n Gi\u1ed1ng nh\u01b0 n\u1ebfu b\u1ea1n mu\u1ed1n \u0111\u1eb7t h\u00e0ng h\u00f3a d\u1ea7u, kh\u00f4ng c\u00f3 danh m\u1ee5c tr\u1ef1c tuy\u1ebfn n\u00e0o cho ph\u00e9p b\u1ea1n xem danh s\u00e1ch nh\u1eefng g\u00ec c\u00f3 s\u1eb5n. V\u00e0 t\u00f4i ch\u1ec9 n\u00f3i danh s\u00e1ch, th\u1eadm ch\u00ed kh\u00f4ng c\u00f3 n\u00fat mua ngay, n\u00fat thanh to\u00e1n tr\u1ef1c tuy\u1ebfn. T\u00f4i ch\u1ec9 n\u00f3i nh\u1eefng g\u00ec c\u00f3 s\u1eb5n v\u00e0 sau \u0111\u00f3 kh\u00f4ng \u0111\u01b0\u1ee3c k\u1ebft n\u1ed1i v\u1edbi nh\u00e0 m\u00e1y. V\u00ec v\u1eady, b\u1ea1n kh\u00f4ng th\u1ea5y n\u0103ng l\u1ef1c s\u1ea3n xu\u1ea5t v\u00e0 s\u1ef1 ch\u1eadm tr\u1ec5 giao h\u00e0ng.   \n Sau \u0111\u00f3, t\u1ea5t nhi\u00ean, kh\u00f4ng c\u00f3 \u0111\u1eb7t h\u00e0ng tr\u1ef1c tuy\u1ebfn, kh\u00f4ng c\u00f3 thanh to\u00e1n tr\u1ef1c tuy\u1ebfn, kh\u00f4ng theo d\u00f5i \u0111\u01a1n h\u00e0ng v\u00e0 kh\u00f4ng c\u00f3 t\u00e0i tr\u1ee3 cu\u1ed1i c\u00f9ng cho \u0111\u01a1n h\u00e0ng. V\u00e0 \u0111i\u1ec1u n\u00e0y c\u1ea7n ph\u1ea3i x\u1ea3y ra \u1edf m\u1ecdi chi\u1ec1u d\u1ecdc, trong m\u1ecdi danh m\u1ee5c, \u1edf m\u1ecdi \u0111\u1ecba l\u00fd. B\u1ea1n bi\u1ebft \u0111\u1ea5y, ch\u00fang t\u00f4i gi\u1ed1ng nh\u01b0 s\u1ef1 th\u00e2m nh\u1eadp d\u01b0\u1edbi 1 ph\u1ea7n tr\u0103m c\u1ee7a k\u1ef9 thu\u1eadt s\u1ed1 trong h\u1ea7u h\u1ebft c\u00e1c chu\u1ed7i cung \u1ee9ng B2B.  \n V\u00e0 r\u00f5 r\u00e0ng l\u00e0 \u0111i\u1ec1u n\u00e0y s\u1ebd ph\u1ea3i di\u1ec5n ra \u1edf 50, 60, 70 ph\u1ea7n tr\u0103m trong qu\u00e1 tr\u00ecnh c\u1ee7a th\u1eadp k\u1ef7 t\u1edbi. V\u00e0 v\u00ec v\u1eady, khi b\u1ea1n ngh\u0129 v\u1ec1 h\u1ea7u h\u1ebft GDP, th\u00ec nh\u1eefng danh m\u1ee5c B2B kh\u1ed5ng l\u1ed3 n\u00e0y ch\u01b0a \u0111\u01b0\u1ee3c s\u1ed1 h\u00f3a, c\u00f3 th\u1ec3 l\u00e0 danh m\u1ee5c \u0111\u1ea7u v\u00e0o ho\u1eb7c SMB v\u00e0 m\u1ecdi th\u1ee9 v\u1eabn c\u00f2n ph\u1ea3i l\u00e0m. V\u00e0 nh\u01b0 t\u00f4i \u0111\u00e3 n\u00f3i, nh\u1eefng th\u1ee9 n\u00e0y r\u1ea5t l\u1edbn.  \n \u00dd t\u00f4i l\u00e0, x\u00e2y d\u1ef1ng 13 ngh\u00ecn t\u1ef7 m\u1ed9t n\u0103m, m\u00e0 t\u00f4i ngh\u0129 l\u00e0 h\u00f3a d\u1ea7u, m\u00e0 t\u00f4i \u0111\u00e3 \u0111\u1ec1 c\u1eadp g\u1ea7n \u0111\u00e2y, th\u00ec kho\u1ea3ng 5 ngh\u00ecn t\u1ef7 m\u1ed9t n\u0103m. N\u0103ng l\u01b0\u1ee3ng, 2 ngh\u00ecn t\u1ef7, \u00fd t\u00f4i l\u00e0, h\u00e0ng ngh\u00ecn t\u1ef7 v\u00e0 h\u00e0ng ngh\u00ecn t\u1ef7 \u0111\u00f4 la v\u1eabn ch\u01b0a \u0111\u01b0\u1ee3c s\u1ed1 h\u00f3a m\u00e0 c\u1ea7n ph\u1ea3i x\u1ea3y ra. V\u00e0 l\u00fd do t\u1ea1i sao l\u1ea1i c\u00f3 l\u00fd do nh\u01b0 v\u1eady l\u00e0 c\u00f3 s\u1ef1 chuy\u1ec3n \u0111\u1ed5i trong c\u00e1c v\u1ecb tr\u00ed l\u00e3nh \u0111\u1ea1o c\u1ee7a t\u1ea5t c\u1ea3 c\u00e1c c\u00f4ng ty n\u00e0y, doanh nghi\u1ec7p l\u1edbn ho\u1eb7c SMB, th\u1eb3ng th\u1eafn m\u00e0 n\u00f3i, n\u01a1i ch\u00fang \u0111\u01b0\u1ee3c \u0111i\u1ec1u h\u00e0nh v\u00e0 qu\u1ea3n l\u00fd b\u1edfi nh\u1eefng ng\u01b0\u1eddi thu\u1ed9c th\u1ebf h\u1ec7 b\u00f9ng n\u1ed5 tr\u1ebb em th\u00edch l\u00e0m m\u1ecdi vi\u1ec7c theo c\u00e1ch c\u1ee7a ri\u00eang h\u1ecd.  \n H\u1ecd kh\u00f4ng ph\u1ea3i l\u00e0 ng\u01b0\u1eddi b\u1ea3n x\u1ee9 k\u1ef9 thu\u1eadt s\u1ed1 v\u00e0 h\u1ecd \u0111\u00e3 th\u1ef1c hi\u1ec7n RF, RFP ho\u1eb7c FQ. Nh\u01b0ng v\u00ec c\u00f3 s\u1ef1 chuy\u1ec3n \u0111\u1ed5i quy\u1ec1n s\u1edf h\u1eefu trong c\u00e1c SMB v\u00e0 c\u00f3 s\u1ef1 chuy\u1ec3n \u0111\u1ed5i qu\u1ea3n l\u00fd c\u1ee7a doanh nghi\u1ec7p l\u1edbn h\u01a1n sang th\u1ebf h\u1ec7 thi\u00ean ni\u00ean k\u1ef7 v\u00e0 nh\u1eefng ng\u01b0\u1eddi tr\u1ebb h\u01a1n, ch\u00fang ta \u0111ang th\u1ea5y s\u1ef1 thay \u0111\u1ed5i khi h\u1ecd mu\u1ed1n \u0111\u1eb7t h\u00e0ng tr\u00ean c\u00e1c th\u1ecb tr\u01b0\u1eddng tr\u1ef1c tuy\u1ebfn h\u01a1n l\u00e0 th\u1ef1c hi\u1ec7n RFQ. B\u00e2y gi\u1edd, \u0111i\u1ec1u \u0111\u00f3 kh\u00f4ng c\u00f3 ngh\u0129a l\u00e0 B2B lu\u00f4n hi\u1ec7u qu\u1ea3, ph\u1ea3i kh\u00f4ng? Gi\u1ed1ng nh\u01b0 c\u00f3 m\u1ed9t s\u1ed1 danh m\u1ee5c m\u00e0 n\u00f3 kh\u00f4ng hi\u1ec7u qu\u1ea3. T\u1ea5t nhi\u00ean, l\u00fd t\u01b0\u1edfng nh\u1ea5t l\u00e0 b\u1ea1n mu\u1ed1n c\u00f3 c\u1ea3 gi\u00e1 tr\u1ecb \u0111\u01a1n h\u00e0ng trung b\u00ecnh cao v\u00e0 t\u1ea7n su\u1ea5t mua h\u00e0ng cao. V\u00ec v\u1eady, ACV cho \u00f4 t\u00f4 l\u00e0 m\u1ed9t v\u00ed d\u1ee5 v\u1ec1 \u0111i\u1ec1u \u0111\u00f3. M\u1ed9t c\u00f4ng vi\u1ec7c t\u0103ng l\u00ean khi b\u1ea1n thu\u00ea c\u00f4ng nh\u00e2n d\u1ecbch v\u1ee5 d\u1ea7u kh\u00ed ho\u1eb7c c\u00f4ng nh\u00e2n n\u0103ng l\u01b0\u1ee3ng m\u1eb7t tr\u1eddi, v.v. N\u1ebfu b\u1ea1n c\u00f3 AOV th\u1ea5p v\u00e0 t\u1ea7n su\u1ea5t th\u1ea5p, t\u1ea5t nhi\u00ean, \u0111i\u1ec1u \u0111\u00f3 kh\u00f4ng hi\u1ec7u qu\u1ea3. N\u1ec1n kinh t\u1ebf kh\u00f4ng hi\u1ec7u qu\u1ea3.        \n Nh\u01b0ng l\u00fd t\u01b0\u1edfng nh\u1ea5t l\u00e0 b\u1ea1n mu\u1ed1n t\u1ea7n su\u1ea5t cao v\u00e0 IAOV. Nh\u01b0ng \u00edt nh\u1ea5t b\u1ea1n c\u1ea7n m\u1ed9t trong hai \u0111i\u1ec1u \u0111\u00f3 \u0111\u1ec3 l\u00e0m cho n\u1ec1n kinh t\u1ebf ho\u1ea1t \u0111\u1ed9ng. V\u00e0 ngay c\u1ea3 khi \u0111\u00f3, n\u00f3 kh\u00f4ng ph\u1ea3i l\u00fac n\u00e0o c\u0169ng hi\u1ec7u qu\u1ea3, \u0111\u00fang kh\u00f4ng? Gi\u1ed1ng nh\u01b0 \u0111\u00f4i khi c\u00f3 nh\u1eefng danh m\u1ee5c m\u00e0 kh\u00f4ng c\u00f3 s\u1ef1 s\u1eb5n l\u00f2ng tr\u1ea3 ti\u1ec1n. C\u00f3 \u0111\u1ed9 \u0111\u00e0n h\u1ed3i l\u1edbn ho\u1eb7c c\u1ee7a c\u1ea7u v\u00e0 cung.    \n V\u00ec v\u1eady, b\u1ea1n kh\u00f4ng th\u1ec3 l\u1ea5y t\u1ef7 l\u1ec7 l\u1ea5y \u1edf b\u1ea5t c\u1ee9 \u0111\u00e2u. Ho\u1eb7c c\u00f3 th\u1ec3, C\u00f3 qu\u00e1 nhi\u1ec1u s\u1ef1 t\u1eadp trung tr\u00ean th\u1ecb tr\u01b0\u1eddng khi\u1ebfn b\u1ea1n kh\u00f4ng th\u1ef1c s\u1ef1 x\u00e2y d\u1ef1ng m\u1ed9t th\u1ecb tr\u01b0\u1eddng, th\u1ef1c s\u1ef1 x\u00e2y d\u1ef1ng m\u1ed9t nh\u00e0 ph\u00e2n ph\u1ed1i cho nh\u1eefng ng\u01b0\u1eddi ch\u01a1i l\u1edbn h\u01a1n. V\u00ec v\u1eady, m\u1ed9t ph\u1ea7n l\u00fd do khi\u1ebfn kh\u00f4ng ai c\u00f3 th\u1ec3 ki\u1ebfm ti\u1ec1n t\u1eeb vi\u1ec7c ph\u00e2n ph\u1ed1i th\u1ef1c ph\u1ea9m cho c\u00e1c nh\u00e0 h\u00e0ng l\u00e0 \u1edf Hoa K\u1ef3, b\u1ea1n c\u00f3 nh\u1eefng ng\u01b0\u1eddi ch\u01a1i l\u1edbn nh\u01b0 Cisco. V\u00ec v\u1eady, Choco v\u00e0 trinh s\u00e1t c\u1ee7a th\u1ebf gi\u1edbi kh\u00f4ng th\u1ef1c s\u1ef1 c\u00f3 th\u1ec3 l\u1ea5y t\u1ef7 l\u1ec7 l\u1ea5y. Ch\u00fang t\u00f4i l\u00e0 nh\u00e0 \u0111\u1ea7u t\u01b0 v\u00e0o m\u1ed9t th\u1ecb tr\u01b0\u1eddng s\u1ecfi \u1edf \u0110\u1ee9c. V\u00e0 \u0111\u00f3 l\u00e0 m\u1ed9t th\u1ecb tr\u01b0\u1eddng ba m\u1eb7t gi\u1eefa c\u00e1c c\u00f4ng tr\u01b0\u1eddng x\u00e2y d\u1ef1ng, c\u00e1c truy v\u1ea5n cung c\u1ea5p c\u00e1t ho\u1eb7c s\u1ecfi v\u00e0 c\u00e1c t\u00e0i x\u1ebf xe t\u1ea3i.     \n V\u00e0 khi b\u1ea1n nh\u00ecn v\u00e0o n\u00f3 \u1edf c\u1ea5p \u0111\u1ed9 v\u0129 m\u00f4, b\u1ea1n s\u1ebd th\u1ea5y, v\u00e2ng, c\u00e1c truy v\u1ea5n, b\u1ea1n bi\u1ebft \u0111\u1ea5y, ch\u00fang kh\u00e1 \u0111\u1eb9p, kh\u00f4ng ai s\u1edf h\u1eefu h\u01a1n 1 ph\u1ea7n tr\u0103m th\u1ecb tr\u01b0\u1eddng. N\u00f3 ho\u00e0n to\u00e0n b\u1ecb ph\u00e2n m\u1ea3nh. T\u00e0i x\u1ebf xe t\u1ea3i th\u01b0\u1eddng l\u00e0 nh\u1eefng t\u00e0i x\u1ebf xe t\u1ea3i \u0111\u1ed9c l\u1eadp v\u00e0 c\u00e1c c\u00f4ng tr\u01b0\u1eddng x\u00e2y d\u1ef1ng kh\u00f4ng l\u1edbn l\u1eafm. \u0110\u00e2y gi\u1ed1ng nh\u01b0 m\u1ed9t n\u01a1i m\u00e0 th\u1ecb tr\u01b0\u1eddng c\u00f3 th\u1ec3 ho\u1ea1t \u0111\u1ed9ng.   \n V\u00e0 n\u00f3 c\u00f3 hi\u1ec7u qu\u1ea3 \u1edf \u0110\u1ee9c. Nh\u01b0ng n\u00f3 kh\u00f4ng hi\u1ec7u qu\u1ea3 \u1edf Hoa K\u1ef3, v\u00ec nh\u1eefng g\u00ec \u0111\u00e3 x\u1ea3y ra l\u00e0 c\u00e1c c\u00f4ng ty c\u1ed5 ph\u1ea7n t\u01b0 nh\u00e2n \u0111\u00e3 t\u1eadp h\u1ee3p t\u1ea5t c\u1ea3 c\u00e1c truy v\u1ea5n theo m\u00e3 b\u01b0u ch\u00ednh. V\u00ec v\u1eady, m\u1ed7i m\u00e3 b\u01b0u ch\u00ednh ch\u1ec9 gi\u1ed1ng nh\u01b0 m\u1ed9t ho\u1eb7c hai truy v\u1ea5n. V\u00ec v\u1eady, n\u00f3 gi\u1ed1ng nh\u01b0 \u0111\u1ed9c quy\u1ec1n, \u0111\u1ed9c quy\u1ec1n k\u00e9p ho\u1eb7c \u0111\u1ed9c quy\u1ec1n nh\u00f3m, v\u00e0 b\u1ea1n kh\u00f4ng c\u00f3 quy\u1ec1n \u0111\u1ecbnh gi\u00e1.    \n V\u00ec v\u1eady, t\u1ea1i Hoa K\u1ef3, m\u1eb7c d\u00f9 \u1edf c\u1ea5p \u0111\u1ed9 v\u0129 m\u00f4, n\u00f3 c\u00f3 v\u1ebb b\u1ecb ph\u00e2n m\u1ea3nh v\u00e0 th\u1ef1c s\u1ef1 r\u1ea5t t\u1eadp trung. R\u00f5 r\u00e0ng l\u00e0 b\u1ea1n kh\u00f4ng v\u1eadn chuy\u1ec3n s\u1ecfi t\u1eeb California \u0111\u1ebfn New York. B\u1ea1n ch\u1ec9 mua c\u00e1c truy v\u1ea5n c\u1ee5c b\u1ed9. V\u00e0 do \u0111\u00f3, s\u1eafc th\u00e1i c\u01a1 b\u1ea3n \u0111\u00f3 tr\u00ean th\u1ecb tr\u01b0\u1eddng c\u00f3 ngh\u0129a l\u00e0 kh\u00f4ng th\u1ec3 c\u00f3 m\u1ed9t m\u00f4 h\u00ecnh kinh doanh v\u00e0 c\u00f3 t\u1ef7 l\u1ec7 ti\u1ebfp nh\u1eadn, v\u00e0 \u0111i\u1ec1u \u0111\u00f3 khi\u1ebfn vi\u1ec7c kinh doanh tr\u1edf n\u00ean b\u1ea5t kh\u1ea3 thi.   \n C\u0169ng v\u1eady th\u00f4i, \u0111\u00f4i khi ng\u00e0nh c\u00f4ng nghi\u1ec7p n\u00e0y ch\u1ec9 l\u00e0 ch\u01b0a s\u1eb5n s\u00e0ng, \u0111\u00fang kh\u00f4ng? Gi\u1ed1ng nh\u01b0 h\u1ecd kh\u00f4ng r\u00e0nh v\u1ec1 c\u00f4ng ngh\u1ec7. H\u1ecd kh\u00f4ng mu\u1ed1n chuy\u1ec3n \u0111\u1ed5i, \u0111\u00f3 l\u00e0 l\u00fd do t\u1ea1i sao, nh\u00e2n ti\u1ec7n, nhi\u1ec1u ng\u01b0\u1eddi s\u00e1ng l\u1eadp c\u00e1c c\u00f4ng ty n\u00e0y, h\u1ecd kh\u00f4ng ph\u1ea3i l\u00e0 sinh vi\u00ean khoa h\u1ecdc m\u00e1y t\u00ednh 25 tu\u1ed5i \u0111i\u1ec3n h\u00ecnh c\u1ee7a Stanford.  \n H\u1ecd \u0111\u00e3 45 ho\u1eb7c 50 tu\u1ed5i. H\u1ecd \u0111\u00e3 l\u00e0m vi\u1ec7c trong ng\u00e0nh n\u00e0y t\u1eeb l\u00e2u. H\u1ecd hi\u1ec3u \u0111\u01b0\u1ee3c c\u00e1c v\u1ea5n \u0111\u1ec1 v\u00e0 h\u1ecd c\u00f3 uy t\u00edn v\u00e0 t\u00ednh h\u1ee3p ph\u00e1p \u0111\u1ec3 thay \u0111\u1ed5i h\u00e0nh vi. Nh\u01b0ng nhi\u1ec1u ng\u01b0\u1eddi trong s\u1ed1 h\u1ecd \u0111\u00e3 th\u1ea5t b\u1ea1i. Nhi\u1ec1u ng\u01b0\u1eddi s\u1ebd ti\u1ebfp t\u1ee5c th\u1ea5t b\u1ea1i.    \n V\u1eady \u0111\u00e2y l\u00e0 lu\u1eadn \u00e1n hi\u1ec7n t\u1ea1i c\u1ee7a b\u1ea1n. V\u00e0 th\u1ef1c ra c\u00f3 n\u0103m lu\u1eadn \u00e1n nh\u1ecf v\u00e0 m\u1ed9t v\u00e0i xu h\u01b0\u1edbng kh\u00e1c m\u00e0 ch\u00fang ta th\u1ea5y r\u1ea5t th\u00fa v\u1ecb. \n V\u1eady l\u00e0 m\u1ed9t ng\u01b0\u1eddi \u0111ang s\u1ed1 h\u00f3a c\u00e1c \u0111\u1ea7u v\u00e0o. V\u1eady l\u00e0 mang t\u1ea5t c\u1ea3 c\u00e1c c\u00f4ng c\u1ee5 v\u00e0o vi\u1ec7c t\u1ea1o ra nh\u1eefng th\u1ee9 kh\u00e1c. V\u1eady l\u00e0 Knowde cho h\u00f3a d\u1ea7u. Schuttflix cho Ng\u00e2n h\u00e0ng v\u1eadt li\u1ec7u s\u1ecfi. Ch\u00fang th\u1eadm ch\u00ed c\u00f3 th\u1ec3 l\u00e0 h\u00e0ng h\u00f3a ho\u00e0n thi\u1ec7n \u0111\u1ec3 cung c\u1ea5p cho ch\u00fang th\u1ee9 g\u00ec \u0111\u00f3 kh\u00e1c. N\u00f3 c\u00f3 th\u1ec3 l\u00e0 c\u00e1c b\u1ed9 ph\u1eadn m\u00e1y m\u00f3c, nh\u1eefng th\u1ee9 nh\u01b0 h\u01b0 c\u1ea5u.     \n Th\u1ee9 hai, xu h\u01b0\u1edbng l\u1edbn l\u00e0 h\u1ed7 tr\u1ee3 SMB. V\u00e0 t\u00f4i s\u1ebd n\u00f3i th\u00eam v\u1ec1 \u0111i\u1ec1u \u0111\u00f3. Th\u1ee9 ba l\u00e0 h\u01b0\u1edbng v\u1ec1 Ph\u00e1p. V\u00ec v\u1eady, di chuy\u1ec3n chu\u1ed7i cung \u1ee9ng t\u1eeb Trung Qu\u1ed1c, ho\u1eb7c \u0111\u1ebfn c\u00e1c qu\u1ed1c gia th\u00e2n thi\u1ec7n nh\u01b0 \u1ea4n \u0110\u1ed9 ho\u1eb7c g\u1ea7n b\u1edd bi\u1ec3n \u0111\u1ebfn Mexico ho\u1eb7c tr\u00ean b\u1edd bi\u1ec3n tr\u1edf l\u1ea1i b\u1ea5t c\u1ee9 n\u01a1i n\u00e0o b\u1ea1n \u0111ang x\u00e2y d\u1ef1ng. V\u00e0 t\u00f4i s\u1ebd n\u00f3i l\u1ea1i v\u1ec1 \u0111i\u1ec1u \u0111\u00f3.    \n Sau \u0111\u00f3 l\u00e0 th\u1ecb tr\u01b0\u1eddng lao \u0111\u1ed9ng cho m\u1ee5c \u0111\u00edch \u0111\u00f3. Ch\u00fang \u00edt gi\u1ed1ng lu\u1eadn \u00e1n c\u1ee7a t\u00f2a \u00e1n h\u01a1n \u0111\u1ed1i v\u1edbi ch\u00fang t\u00f4i, nh\u01b0ng ch\u00fang t\u00f4i ch\u1eafc ch\u1eafn \u0111ang th\u1ea5y m\u1ed9t xu h\u01b0\u1edbng l\u1edbn v\u00e0 sau \u0111\u00f3 l\u00e0 t\u1ea5t c\u1ea3 c\u01a1 s\u1edf h\u1ea1 t\u1ea7ng h\u1ed7 tr\u1ee3 nh\u1eefng \u0111i\u1ec1u n\u00e0y. V\u00ec v\u1eady, h\u00e3y \u0111\u1ec3 t\u00f4i \u0111i s\u00e2u h\u01a1n v\u00e0o t\u1eebng \u0111i\u1ec1u n\u00e0y. V\u00ec v\u1eady, th\u1ecb tr\u01b0\u1eddng B2B cho \u0111\u1ea7u v\u00e0o.   \n B\u1ea1n \u0111\u00e3 n\u00f3i v\u1ec1 \u0111i\u1ec1u \u0111\u00f3 tr\u01b0\u1edbc \u0111\u00f3 ngay b\u00e2y gi\u1edd. B\u1ea1n kh\u00f4ng c\u00f3 danh m\u1ee5c, k\u1ebft n\u1ed1i v\u1edbi ERP, b\u1ea1n v\u1eabn hi\u1ec3u s\u1ef1 ch\u1eadm tr\u1ec5 trong s\u1ea3n xu\u1ea5t, v.v. V\u00e0 v\u00ec v\u1eady, ch\u00fang ta \u0111ang th\u1ea5y \u0111i\u1ec1u n\u00e0y \u0111\u01b0\u1ee3c ph\u00e1t tri\u1ec3n trong m\u1ecdi danh m\u1ee5c. V\u00ec v\u1eady, Knowde cho h\u00f3a d\u1ea7u, ng\u01b0\u1eddi s\u00e1ng l\u1eadp \u0111\u1ebfn t\u1eeb ng\u00e0nh c\u00f4ng nghi\u1ec7p h\u00f3a ch\u1ea5t. Schuttflix, t\u00f4i \u0111\u00e3 n\u00f3i l\u00e0 m\u1ed9t th\u1ecb tr\u01b0\u1eddng ba m\u1eb7t \u1edf \u0110\u1ee9c cho s\u1ecfi v\u00e0 Ch\u00e2u \u00c2u n\u00f3i chung.    \n C\u00f3 l\u1ebd nh\u1eefng th\u1ee9 n\u00e0y nh\u1eafm \u0111\u1ebfn nh\u1eefng danh m\u1ee5c r\u1ea5t l\u1edbn. Nh\u00e2n ti\u1ec7n, m\u00f4 h\u00ecnh kinh doanh, trong m\u1ed9t s\u1ed1 tr\u01b0\u1eddng h\u1ee3p n\u00e0y, m\u1ee9c s\u1eb5n s\u00e0ng tr\u1ea3 ti\u1ec1n r\u1ea5t th\u1ea5p, b\u1ea1n kh\u00f4ng th\u1ec3 l\u1ea5y t\u1ef7 gi\u00e1. L\u00fd do th\u1ecb tr\u01b0\u1eddng c\u1ee7a h\u1ecd l\u00e0 h\u1ecd \u0111ang k\u1ebft n\u1ed1i ng\u01b0\u1eddi mua v\u00e0 ng\u01b0\u1eddi b\u00e1n. Nh\u01b0ng th\u1ef1c t\u1ebf, m\u00f4 h\u00ecnh kinh doanh r\u1ea5t c\u00f3 th\u1ec3 l\u00e0 ph\u00ed sass ho\u1eb7c ph\u00ed t\u00e0i ch\u00ednh ho\u1eb7c ph\u00ed qu\u1ea3n l\u00fd cho vi\u1ec7c v\u1eadn chuy\u1ec3n, v.v.   \n V\u00ec v\u1eady, c\u00e1ch b\u1ea1n g\u1eb7p b\u1ea1n th\u1ef1c s\u1ef1 t\u00e0i tr\u1ee3 cho nh\u1eefng v\u1ea5n \u0111\u1ec1 n\u00e0y \u1edf Ch\u00e2u \u00c2u l\u00e0 c\u00e1c nh\u00e0 \u0111\u1ea7u t\u01b0 v\u00e0o Metaloop, m\u1ed9t th\u1ecb tr\u01b0\u1eddng th\u00e9p, nh\u01b0ng gi\u1ed1ng nh\u01b0 c\u00e1c ng\u00e0nh c\u00f4ng nghi\u1ec7p, b\u1ea1n bi\u1ebft \u0111\u1ea5y, kh\u00e1 v\u00f4 h\u1ea1n, nh\u1eefng ng\u00e0y \u0111\u1ea7u \u1edf \u0111\u00e2y. \u0110\u00e3 c\u00f3 r\u1ea5t nhi\u1ec1u, r\u1ea5t nhi\u1ec1u c\u00e1i ch\u1ebft nh\u01b0ng c\u00f3 nh\u1eefng danh m\u1ee5c m\u00e0 \u0111i\u1ec1u n\u00e0y r\u1ea5t c\u00f3 \u00fd ngh\u0129a. \n Th\u1ee9 hai, v\u00e0 \u0111\u00e2y c\u00f3 l\u1ebd l\u00e0 n\u01a1i c\u00f3 \u0111\u1ed9ng l\u1ef1c m\u1ea1nh m\u1ebd nh\u1ea5t cho \u0111\u1ebfn nay, v\u00ec theo m\u1ed9t c\u00e1ch n\u00e0o \u0111\u00f3, n\u00f3 tr\u00f4ng gi\u1ed1ng th\u1ebf gi\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng nh\u1ea5t. N\u00f3 gi\u00fap c\u00e1c SMB th\u1ef1c hi\u1ec7n c\u00f4ng vi\u1ec7c c\u1ee7a h\u1ecd. V\u00e0 khi b\u1ea1n ngh\u0129 \u0111\u1ebfn, b\u1ea5t c\u1ee9 \u0111i\u1ec1u g\u00ec, Luigi, ng\u01b0\u1eddi \u0111\u00e3 t\u1ea1o ra ti\u1ec7m b\u00e1nh pizza c\u1ee7a m\u00ecnh, t\u1ea1i sao anh \u1ea5y l\u1ea1i t\u1ea1o ra ti\u1ec7m b\u00e1nh pizza c\u1ee7a m\u00ecnh? Anh \u1ea5y th\u00edch n\u1ea5u pizza. Anh \u1ea5y th\u00edch tr\u00f2 chuy\u1ec7n v\u1edbi kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh.    \n V\u00e0 r\u1ed3i, c\u00f4ng vi\u1ec7c cu\u1ed1i c\u00f9ng m\u00e0 anh \u1ea5y l\u00e0m ng\u00e0y h\u00f4m nay l\u00e0 g\u00ec? V\u00e2ng, anh \u1ea5y \u0111ang t\u1ea1o m\u1ed9t trang web. Anh \u1ea5y \u0111ang \u0111\u00e0m ph\u00e1n v\u1edbi Uber v\u00e0 DoorDash. Anh \u1ea5y \u0111ang tr\u1ea3 l\u1eddi c\u00e1c b\u00ecnh lu\u1eadn tr\u00ean Google v\u00e0 Yelp v\u00e0 TripAdvisor. Anh \u1ea5y \u0111ang qu\u1ea3n l\u00fd m\u1ed9t \u0111\u1ed9i xe giao h\u00e0ng. Anh \u1ea5y \u0111ang ch\u1ecdn m\u1ed9t, v\u1ec1 c\u01a1 b\u1ea3n, c\u00f3 m\u1ed9t t\u1ed5ng \u0111\u00e0i v\u00e0 anh \u1ea5y \u0111ang nh\u1eadn c\u00e1c cu\u1ed9c g\u1ecdi \u0111\u1ec3 qu\u1ea3n l\u00fd c\u00e1c \u0111\u01a1n \u0111\u1eb7t h\u00e0ng t\u1eeb \u0111i\u1ec7n tho\u1ea1i.     \n Anh \u1ea5y \u0111ang c\u00f3 m\u1ed9t POS. Anh \u1ea5y \u0111ang qu\u1ea3n l\u00fd h\u00e0ng t\u1ed3n kho c\u1ee7a m\u00ecnh. Anh \u1ea5y \u0111ang qu\u1ea3n l\u00fd nh\u00e2n vi\u00ean c\u1ee7a m\u00ecnh. Anh \u1ea5y \u0111ang l\u00e0m k\u1ebf to\u00e1n. \u00dd t\u00f4i l\u00e0, 90 ph\u1ea7n tr\u0103m c\u00f4ng vi\u1ec7c th\u1ef1c s\u1ef1 kh\u00f4ng ph\u1ea3i l\u00e0 l\u00fd do anh \u1ea5y b\u1eaft \u0111\u1ea7u kinh doanh ngay t\u1eeb \u0111\u1ea7u. V\u00e0 v\u00ec v\u1eady, m\u1ed9t c\u00f4ng ty nh\u01b0 Slice, \u0111\u1ed1i v\u1edbi nh\u1eefng ng\u01b0\u1eddi ch\u01b0a \u0111\u01b0\u1ee3c \u0111\u00e0o t\u1ea1o, ch\u01b0a c\u00f3 kinh nghi\u1ec7m, c\u00f3 th\u1ec3 c\u1ea3m th\u1ea5y nh\u01b0 th\u1ec3 n\u00f3 ch\u1ec9 l\u00e0, \u1ed2, n\u00f3 l\u00e0 m\u1ed9t ng\u00e0nh d\u1ecdc c\u1ee7a DoorDash.     \n Gi\u1ed1ng nh\u01b0 DoorDash cho pizza. Nh\u01b0ng th\u1ef1c ra, kh\u00f4ng, \u0111\u00f3 kh\u00f4ng ph\u1ea3i l\u00e0 thi\u00ean t\u00e0i. Thi\u00ean t\u00e0i l\u00e0 nh\u1eefng g\u00ec h\u1ecd l\u00e0m cho c\u00e1c ti\u1ec7m b\u00e1nh pizza. H\u1ecd nh\u1ea5c \u0111i\u1ec7n tho\u1ea1i. H\u1ecd t\u1ea1o trang web. H\u1ecd, n\u1ebfu b\u1ea1n mu\u1ed1n, ch\u00fang t\u00f4i s\u1ebd cung c\u1ea5p cho b\u1ea1n v\u1eadt t\u01b0. H\u1ecd cung c\u1ea5p d\u1ecbch v\u1ee5 \u0111i\u1ec3m b\u00e1n h\u00e0ng, v.v. V\u00e0 quy m\u00f4 hi\u1ec7n r\u1ea5t l\u1edbn. Ch\u00fang ta \u0111ang n\u00f3i v\u1ec1 h\u01a1n m\u1ed9t t\u1ef7 GMV, 20.000 ti\u1ec7m b\u00e1nh pizza tr\u00ean n\u1ec1n t\u1ea3ng, c\u00f3 l\u00e3i, ho\u1ea1t \u0111\u1ed9ng th\u1ef1c s\u1ef1 t\u1ed1t.        \n V\u00e0 \u0111i\u1ec1u n\u00e0y \u0111ang x\u1ea3y ra trong m\u1ecdi danh m\u1ee5c SMB l\u1edbn nh\u1ecf. V\u00ec v\u1eady, Momence \u0111ang gi\u00fap c\u00e1c ph\u00f2ng t\u1eadp yoga v\u00e0 ph\u00f2ng t\u1eadp th\u1ec3 d\u1ee5c nh\u01b0 th\u1ef1c hi\u1ec7n \u0111\u1eb7t ch\u1ed7 v\u00e0 t\u1ea1o trang web v\u00e0 n\u00f3. V\u00e2n v\u00e2n. Cents \u0111ang gi\u00fap c\u00e1c ti\u1ec7m gi\u1eb7t kh\u00f4 b\u1eb1ng c\u00e1ch qu\u1ea3n l\u00fd \u0111\u1ed9i xe giao h\u00e0ng. H\u1ecd cung c\u1ea5p m\u1ed9t POS cung c\u1ea5p cho b\u1ea1n c\u00e1c v\u1eadt d\u1ee5ng. Fresha \u0111ang l\u00e0m \u0111i\u1ec1u \u0111\u00f3 cho c\u00e1c ti\u1ec7m c\u1eaft t\u00f3c v\u00e0 th\u1ea9m m\u1ef9 vi\u1ec7n.     \n B\u00e2y gi\u1edd, \u0111i\u1ec1u th\u00fa v\u1ecb \u1edf \u0111\u00e2y l\u00e0 v\u00ec m\u1ed9t s\u1ed1 ng\u01b0\u1eddi th\u1ef1c s\u1ef1 th\u00edch, khoan \u0111\u00e3, t\u1ea1i sao l\u1ea1i l\u00e0 b\u1ed1n c\u00f4ng ty kh\u00e1c nhau? V\u00e2ng, th\u1ef1c t\u1ebf l\u00e0, nh\u1eefng g\u00ec b\u1ea1n c\u1ea7n l\u00e0m cho m\u1ed7i tr\u01b0\u1eddng h\u1ee3p n\u00e0y th\u1ef1c s\u1ef1 kh\u00e1 kh\u00e1c nhau. V\u00ed d\u1ee5, Fresha, \u0111\u1ed1i v\u1edbi c\u00e1c ti\u1ec7m c\u1eaft t\u00f3c, ch\u1ee7 ti\u1ec7m l\u00e0m t\u00f3c c\u00f3 gh\u1ebf. Sau \u0111\u00f3, h\u1ecd cho thu\u00ea l\u1ea1i gh\u1ebf cho c\u00e1c th\u1ee3 l\u00e0m t\u00f3c l\u00e0 nh\u00e0 th\u1ea7u ph\u1ee5, nh\u1eefng ng\u01b0\u1eddi sau \u0111\u00f3 c\u00f3 kh\u00e1ch h\u00e0ng ri\u00eang c\u1ee7a h\u1ecd.   \n V\u00ec v\u1eady, b\u1ea1n th\u1ef1c s\u1ef1 ph\u1ea3i s\u1eafp x\u1ebfp ch\u1ed7 ng\u1ed3i cho kh\u00e1ch h\u00e0ng, cho ti\u1ec7m v\u00e0o \u0111\u00fang th\u1eddi \u0111i\u1ec3m. V\u00e0 c\u00e1c m\u00f4 h\u00ecnh kinh doanh cho t\u1ea5t c\u1ea3 nh\u1eefng \u0111i\u1ec1u n\u00e0y ho\u00e0n to\u00e0n kh\u00e1c nhau. Slice l\u1ea5y ph\u00ed theo \u0111\u01a1n h\u00e0ng c\u1ed9ng v\u1edbi hoa h\u1ed3ng cho c\u00e1c \u0111\u01a1n h\u00e0ng. Cents nh\u01b0 m\u1ed9t POS, n\u01a1i h\u1ecd t\u00ednh 4% doanh thu. Fresha ki\u1ebfm ti\u1ec1n t\u1eeb POS, nh\u01b0ng cung c\u1ea5p m\u1ecdi th\u1ee9 kh\u00e1c mi\u1ec5n ph\u00ed.    \n V\u00ec v\u1eady, n\u00f3 c\u0169ng th\u1ef1c s\u1ef1 thay \u0111\u1ed5i. N\u1ebfu t\u00f4i nh\u1edb kh\u00f4ng nh\u1ea7m th\u00ec Momentence l\u00e0 ph\u00ed SaaS B2B. V\u00e0 v\u00ec v\u1eady, c\u00e1ch ti\u1ebfp c\u1eadn c\u0169ng thay \u0111\u1ed5i. V\u00e0 nh\u00e2n ti\u1ec7n, n\u00f3 th\u1eadm ch\u00ed c\u00f2n thay \u0111\u1ed5i trong c\u00f9ng m\u1ed9t danh m\u1ee5c. V\u00ec v\u1eady, ch\u00fang t\u00f4i l\u00e0 nh\u00e0 \u0111\u1ea7u t\u01b0 v\u00e0o Chowbus, m\u1ed9t POS cho ng\u00e0nh c\u00f4ng nghi\u1ec7p th\u1ef1c ph\u1ea9m Trung Qu\u1ed1c. V\u00e0 b\u1ea1n s\u1ebd ngh\u0129, \u0111\u1ee3i \u0111\u00e3, t\u1ea1i sao Slice kh\u00f4ng l\u00e0m \u0111\u1ed3 \u0103n Trung Qu\u1ed1c?     \n V\u00e2ng, h\u00f3a ra nhu c\u1ea7u c\u1ee7a h\u1ecd kh\u00e1 kh\u00e1c nhau. Ch\u1ee7 s\u1edf h\u1eefu c\u1ee7a c\u00e1c nh\u00e0 h\u00e0ng \u0111\u1ed3 \u0103n Trung Qu\u1ed1c th\u01b0\u1eddng l\u00e0 ng\u01b0\u1eddi Trung Qu\u1ed1c. H\u1ecd th\u00edch n\u00f3i chuy\u1ec7n v\u1edbi ng\u01b0\u1eddi n\u00f3i ti\u1ebfng Trung Qu\u1ed1c v\u00e0 hi\u1ec3u h\u1ecd h\u01a1n. V\u00e0 s\u1eafc th\u00e1i l\u1edbn h\u01a1n m\u1ecdi ng\u01b0\u1eddi mong \u0111\u1ee3i. V\u00e0 v\u00ec v\u1eady, ch\u00fang ta \u0111ang th\u1ea5y c\u00e1c ng\u00e0nh d\u1ecdc ngay c\u1ea3 trong c\u00e1c danh m\u1ee5c nh\u01b0 th\u1ef1c ph\u1ea9m trong danh m\u1ee5c.    \n Nh\u01b0ng nh\u1eefng th\u1ee9 n\u00e0y \u0111\u00e3 ph\u00e1t tri\u1ec3n kh\u00e1 l\u1edbn. Fresha, gi\u1ed1ng nh\u01b0 h\u00e0ng ch\u1ee5c ngh\u00ecn ti\u1ec7m c\u1eaft t\u00f3c tr\u00ean n\u1ec1n t\u1ea3ng m\u00e0 h\u1ecd \u0111ang qu\u1ea3n l\u00fd, ho\u1eb7c c\u00f3 h\u00e0ng t\u1ef7 kh\u1ed1i l\u01b0\u1ee3ng thanh to\u00e1n. \u0111ang ho\u1ea1t \u0111\u1ed9ng th\u00f4ng qua n\u1ec1n t\u1ea3ng v\u00e0 th\u1ef1c s\u1ef1 hi\u1ec7u qu\u1ea3. V\u00e0 \u0111\u00fang v\u1eady, Lily, x\u00e2y d\u1ef1ng th\u1ef1c s\u1ef1 ch\u00edn mu\u1ed3i cho s\u1ef1 \u0111\u1ed5i m\u1edbi, c\u1ea3 tr\u00ean c\u00e1c c\u00f4ng tr\u01b0\u1eddng x\u00e2y d\u1ef1ng n\u00f3i chung, m\u00e0 c\u00f2n tr\u00ean tr\u1ea3i nghi\u1ec7m c\u1ee7a b\u1ea1n v\u1edbi t\u01b0 c\u00e1ch l\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng.   \n Khi b\u1ea1n mu\u1ed1n c\u1ea3i t\u1ea1o nh\u00e0 c\u1eeda, v.v., nh\u01b0 tr\u1ea3i nghi\u1ec7m hi\u1ec7n t\u1ea1i th\u1eadt kinh kh\u1ee7ng. V\u00e0 do \u0111\u00f3, vi\u1ec7c t\u1ea1o \u0111i\u1ec1u ki\u1ec7n thu\u1eadn l\u1ee3i cho ng\u01b0\u1eddi d\u00f9ng cu\u1ed1i l\u00e0 r\u1ea5t h\u1ee3p l\u00fd. \n H\u1ea1ng m\u1ee5c l\u1edbn th\u1ee9 ba m\u00e0 ch\u00fang t\u00f4i quan t\u00e2m, v\u00e0 n\u00f3 c\u0169ng c\u00f3 m\u1ed9t. \u0111\u1ed9ng l\u1ef1c \u0111\u1ecba ch\u00ednh tr\u1ecb \u0111ang di chuy\u1ec3n chu\u1ed7i cung \u1ee9ng ra kh\u1ecfi Trung Qu\u1ed1c. B\u00e2y gi\u1edd, t\u1ea5t nhi\u00ean, ch\u00fang ta \u0111ang \u1edf gi\u1eefa Chi\u1ebfn tranh L\u1ea1nh II, hy v\u1ecdng n\u00f3 kh\u00f4ng bao gi\u1edd bi\u1ebfn th\u00e0nh m\u1ed9t cu\u1ed9c chi\u1ebfn tranh n\u00f3ng, n\u01a1i b\u1ea1n c\u00f3 ph\u01b0\u01a1ng T\u00e2y \u1edf m\u1ed9t \u0111\u1ea7u v\u00e0 gi\u1ed1ng nh\u01b0 Trung Qu\u1ed1c, Nga, Iran, B\u1eafc Tri\u1ec1u Ti\u00ean \u1edf \u0111\u1ea7u kia b\u1edfi c\u00e1c cu\u1ed9c c\u1ea1nh tranh \u0111\u1ecba ch\u00ednh tr\u1ecb th\u1ef1c s\u1ef1 v\u1edbi Trung Qu\u1ed1c nh\u1eefng ng\u00e0y n\u00e0y.  \n V\u00e0 v\u00ec l\u00fd do \u0111\u00f3, nhi\u1ec1u c\u00f4ng ty c\u1ea3nh gi\u00e1c v\u1edbi vi\u1ec7c ti\u1ebfp t\u1ee5c v\u00e0 \u0111ang suy ngh\u0129, &#8220;\u0110\u01b0\u1ee3c r\u1ed3i, ch\u00fang ta s\u1ebd x\u00e2y d\u1ef1ng \u1edf \u0111\u00e2u?&#8221;. V\u00e0 v\u1ea5n \u0111\u1ec1 l\u00e0 h\u1ea7u h\u1ebft c\u00e1c qu\u1ed1c gia kh\u00f4ng c\u00f3 quy m\u00f4 \u0111\u1ec3 s\u1ea3n xu\u1ea5t h\u00e0ng tri\u1ec7u ho\u1eb7c h\u00e0ng ch\u1ee5c tri\u1ec7u \u0111\u01a1n v\u1ecb. V\u00e0 v\u00ec v\u1eady, trong khi b\u1ea1n c\u00f3 th\u1ec3 \u0111\u1ebfn Vi\u1ec7t Nam v\u00e0 Indonesia, Malaysia, v.v., \u0111\u1ed1i v\u1edbi h\u1ea7u h\u1ebft m\u1ecdi ng\u01b0\u1eddi, c\u00e2u tr\u1ea3 l\u1eddi th\u1ef1c s\u1ef1 duy nh\u1ea5t l\u00e0 \u1ea4n \u0110\u1ed9.\n V\u00e0 \u0111\u00f3 l\u00e0 l\u00fd do t\u1ea1i sao hi\u1ec7n nay nhi\u1ec1u iPhone \u0111ang \u0111\u01b0\u1ee3c s\u1ea3n xu\u1ea5t t\u1ea1i \u1ea4n \u0110\u1ed9. V\u00e0 t\u00f4i ngh\u0129 c\u00f3 l\u1ebd th\u1eadm ch\u00ed c\u00f2n nhi\u1ec1u h\u01a1n \u1edf \u1ea4n \u0110\u1ed9 so v\u1edbi Trung Qu\u1ed1c. Nh\u01b0ng ch\u00fang t\u00f4i \u0111ang gi\u00fap c\u00e1c nh\u00e0 m\u00e1y \u1edf \u1ea4n \u0110\u1ed9 v\u1ec1 c\u01a1 b\u1ea3n ti\u1ebfp nh\u1eadn xu h\u01b0\u1edbng v\u0129 m\u00f4 n\u00e0y. V\u00e0 m\u1ed9t l\u1ea7n n\u1eefa, c\u00e1c nh\u00e0 m\u00e1y nh\u1ecf \u1edf \u1ea4n \u0110\u1ed9, ch\u00fang th\u01b0\u1eddng do c\u00e1c b\u00e0 m\u1eb9 v\u00e0 \u00f4ng b\u1ed1 s\u1edf h\u1eefu. H\u1ecd s\u1edf h\u1eefu m\u1ed9t nh\u00e0 m\u00e1y.    \n V\u00e0 ch\u1ee7 nh\u00e0 m\u00e1y mu\u1ed1n l\u00e0m g\u00ec? \u00d4ng \u1ea5y mu\u1ed1n s\u1ea3n xu\u1ea5t. \u00d4ng \u1ea5y kh\u00f4ng mu\u1ed1n l\u00e0m g\u00ec? V\u00e2ng, t\u00ecm m\u1ed9t kh\u00e1ch h\u00e0ng, tr\u1ea3 l\u1eddi RFQ v\u00e0 RFP, gi\u1ea3i quy\u1ebft th\u1ee7 t\u1ee5c h\u1ea3i quan v\u00e0 l\u1eadp h\u00f3a \u0111\u01a1n, v.v. V\u00e0 v\u00ec v\u1eady, ch\u00fang ta \u0111ang th\u1ea5y m\u1ed9t lo\u1ea1t c\u00e1c th\u1ecb tr\u01b0\u1eddng \u0111\u01b0\u1ee3c t\u1ea1o ra \u0111\u1ec3 th\u1ef1c hi\u1ec7n t\u1ea5t c\u1ea3 nh\u1eefng \u0111i\u1ec1u \u0111\u00f3 cho c\u00e1c ch\u1ee7 nh\u00e0 m\u00e1y nh\u1ecf. V\u00ed d\u1ee5, Zyod l\u00e0 m\u1ed9t th\u1ecb tr\u01b0\u1eddng h\u00e0ng may m\u1eb7c \u1edf \u1ea4n \u0110\u1ed9 \u0111ang gi\u00fap c\u00e1c nh\u00e0 s\u1ea3n xu\u1ea5t \u1edf \u1ea4n \u0110\u1ed9 b\u00e1n c\u00e1c th\u01b0\u01a1ng hi\u1ec7u \u1edf ph\u01b0\u01a1ng T\u00e2y.     \n V\u00e0 h\u1ecd \u0111ang l\u00e0m nguy\u00ean m\u1eabu, h\u1ecd \u0111ang l\u00e0m h\u00f3a \u0111\u01a1n. Nh\u00e2n ti\u1ec7n, h\u1ecd xu\u1ea5t hi\u1ec7n v\u1edbi th\u01b0\u01a1ng hi\u1ec7u \u1edf ph\u01b0\u01a1ng T\u00e2y nh\u01b0 ng\u01b0\u1eddi b\u00e1n, m\u1eb7c d\u00f9 th\u1ef1c t\u1ebf h\u1ecd \u0111ang l\u1ef1a ch\u1ecdn nh\u00e0 m\u00e1y thay m\u1eb7t cho h\u1ecd. B\u00e2y gi\u1edd, nh\u1eefng k\u1ebb x\u00e2m l\u01b0\u1ee3c \u0111ang \u0111\u1ebfn g\u1ea7n \u0111\u1ed1i v\u1edbi danh m\u1ee5c Ximkart l\u00e0 g\u1ed1m s\u1ee9 v\u00e0 nguy\u00ean li\u1ec7u th\u00f4. V\u00e0 trong danh m\u1ee5c \u0111\u00f3, ng\u01b0\u1eddi mua \u1edf ph\u01b0\u01a1ng T\u00e2y th\u1ef1c s\u1ef1 mu\u1ed1n c\u00f3 k\u1ebft n\u1ed1i tr\u1ef1c ti\u1ebfp v\u1edbi nh\u00e0 m\u00e1y c\u01a1 b\u1ea3n.   \n V\u00e0 do \u0111\u00f3, m\u00f4 h\u00ecnh kinh doanh c\u0169ng kh\u00e1c. B\u1ea1n kh\u00f4ng nh\u1eadn hoa h\u1ed3ng. Th\u1ef1c ra h\u1ecd ch\u1ec9 b\u00e1n s\u1ea3n ph\u1ea9m cho c\u00e1c nh\u00e0 s\u1ea3n xu\u1ea5t g\u1ed1m s\u1ee9 \u1edf \u1ea4n \u0110\u1ed9 ho\u1eb7c nhi\u00ean li\u1ec7u \u0111\u1ec3 v\u1eadn h\u00e0nh nh\u00e0 m\u00e1y, v.v.  \n Ch\u00fang ta \u0111ang th\u1ea5y \u0111i\u1ec1u n\u00e0y \u1edf c\u00e1c c\u00f4ng ty nh\u01b0 Doocan trong ng\u00e0nh n\u1ed9i th\u1ea5t, nh\u01b0ng \u0111\u00e2y l\u00e0 m\u1ed9t xu h\u01b0\u1edbng l\u1edbn. T\u1ea5t nhi\u00ean, vi\u1ec7c chuy\u1ec3n d\u1ecbch s\u1ea3n xu\u1ea5t g\u1ea7n b\u1edd v\u00e0 chuy\u1ec3n \u0111\u1ed3 \u0111\u1ea1c \u0111\u1ebfn Mexico l\u00e0 m\u1ed9t xu h\u01b0\u1edbng k\u1ebft h\u1ee3p. \n Nh\u01b0ng t\u1ea5t nhi\u00ean, kh\u00f4ng c\u00f3 c\u00f9ng quy m\u00f4 nh\u01b0 \u0111ang l\u00e0m \u1edf \u1ea4n \u0110\u1ed9. V\u00e0 m\u1ed9t s\u1ed1 ho\u1ea1t \u0111\u1ed9ng chuy\u1ec3n d\u1ecbch c\u0169ng \u0111ang di\u1ec5n ra \u0111\u1ed1i v\u1edbi nh\u1eefng th\u1ee9 nh\u01b0 x\u00e2y d\u1ef1ng chip c\u1ee7a nh\u1eefng th\u1ee9 thu\u1ed9c lo\u1ea1i nh\u1ea1y c\u1ea3m h\u01a1n v\u00e0 mang t\u00ednh chi\u1ebfn l\u01b0\u1ee3c h\u01a1n. \n Xu h\u01b0\u1edbng l\u1edbn ti\u1ebfp theo, t\u1ea5t nhi\u00ean, l\u00e0 h\u1ed7 tr\u1ee3 t\u1ea5t c\u1ea3 nh\u1eefng \u0111i\u1ec1u n\u00e0y n\u1ebfu b\u1ea1n c\u1ea7n lao \u0111\u1ed9ng. Th\u1ef1c s\u1ef1 c\u00f3 th\u1ec3 l\u00e0m t\u1ea5t c\u1ea3 nh\u1eefng c\u00f4ng vi\u1ec7c n\u00e0y. \n V\u00e0 v\u00ec v\u1eady ch\u00fang t\u00f4i l\u00e0 nh\u00e0 \u0111\u1ea7u t\u01b0 v\u00e0o Trusted Health, gi\u1ed1ng nh\u01b0 y t\u00e1 du l\u1ecbch. Ch\u00fang t\u00f4i l\u00e0 nh\u00e0 \u0111\u1ea7u t\u01b0 v\u00e0o m\u1ed9t c\u00f4ng vi\u1ec7c trong th\u1ecb tr\u1ea5n, gi\u1ed1ng nh\u01b0 c\u00f4ng nh\u00e2n lao \u0111\u1ed9ng ch\u00e2n tay \u1edf T\u00e2y Ban Nha ho\u1eb7c WorkRise, ban \u0111\u1ea7u l\u00e0 c\u00f4ng nh\u00e2n d\u1ecbch v\u1ee5 d\u1ea7u kh\u00ed cho c\u00e1c c\u00f4ng ty nh\u01b0 Schlumberger, v.v. Nh\u01b0ng hi\u1ec7n \u0111ang m\u1edf r\u1ed9ng sang nh\u1eefng th\u1ee9 nh\u01b0 x\u00e2y d\u1ef1ng n\u0103ng l\u01b0\u1ee3ng m\u1eb7t tr\u1eddi, v.v.  \n Nh\u01b0ng ch\u00fang ta \u0111ang ch\u1ee9ng ki\u1ebfn s\u1ef1 gia t\u0103ng c\u1ee7a lao \u0111\u1ed9ng t\u1eeb xa, n\u00f3i chung, \u0111\u1eb7c bi\u1ec7t l\u00e0 khi n\u00f3i \u0111\u1ebfn c\u00f4ng ngh\u1ec7. Ch\u00fang ta \u0111ang ch\u1ee9ng ki\u1ebfn s\u1ef1 k\u1ebft h\u1ee3p c\u1ee7a c\u00e1c c\u00f4ng ty s\u00e1ng t\u1ea1o, c\u00e1c c\u00f4ng ty m\u00f4i gi\u1edbi t\u00e0i n\u0103ng \u0111ang tr\u1ef1c tuy\u1ebfn. B\u1ea1n \u0111ang ch\u1ee9ng ki\u1ebfn c\u00e1c n\u1ec1n t\u1ea3ng qu\u1ea3n l\u00fd ng\u01b0\u1eddi c\u00f3 s\u1ee9c \u1ea3nh h\u01b0\u1edfng, v.v. V\u00e0 do \u0111\u00f3, c\u00e1c th\u1ecb tr\u01b0\u1eddng lao \u0111\u1ed9ng \u0111\u01b0\u1ee3c l\u1eadp k\u1ebf ho\u1ea1ch \u0111\u1ec3 h\u1ed7 tr\u1ee3 xu h\u01b0\u1edbng chung n\u00e0y l\u00e0 s\u1ed1 h\u00f3a chu\u1ed7i cung \u1ee9ng B2B.   \n B\u00e2y gi\u1edd, l\u00fd do ch\u00fang ta th\u00edch n\u00f3 h\u01a1i m\u1ea5t m\u00e1t, m\u1eb7c d\u00f9 \u0111\u00f3 l\u00e0 m\u1ed9t xu h\u01b0\u1edbng c\u1ed1t l\u00f5i l\u1edbn l\u00e0 \u0111\u00f4i khi kh\u00f3 \u0111\u1ec3 l\u00e0m cho n\u1ec1n kinh t\u1ebf ho\u1ea1t \u0111\u1ed9ng \u1edf \u0111\u00e2y v\u00ec m\u1ecdi ng\u01b0\u1eddi kh\u00f4ng nh\u1ea5t thi\u1ebft ph\u1ea3i l\u00e0m vi\u1ec7c \u0111\u1ee7 l\u00e2u. B\u00e2y gi\u1edd, ho\u1eb7c c\u00f3 th\u1ec3 b\u1ea1n ch\u1ec9 t\u00ednh ph\u00ed tuy\u1ec3n d\u1ee5ng thay v\u00ec t\u00ednh m\u1ed9t ph\u1ea7n tr\u0103m thu nh\u1eadp, \u0111\u00fang kh\u00f4ng? N\u1ebfu \u0111\u00f3 l\u00e0 m\u00f4 h\u00ecnh nh\u00e2n s\u1ef1, th\u00ec c\u00f3 l\u1ebd b\u1ea1n c\u00f3 th\u1ec3 l\u1ea5y 10 ph\u1ea7n tr\u0103m thu nh\u1eadp m\u00e3i m\u00e3i.  \n N\u1ebfu b\u1ea1n cung c\u1ea5p \u0111\u1ee7 gi\u00e1 tr\u1ecb, n\u1ebfu c\u00f4ng vi\u1ec7c \u0111\u00f3 \u0111\u1ee7 l\u00e2u, th\u00ec n\u00f3 c\u00f3 th\u1ec3 ho\u1ea1t \u0111\u1ed9ng. Nh\u01b0ng n\u1ebfu b\u1ea1n ch\u1ec9 s\u1eafp x\u1ebfp m\u1ed9t ai \u0111\u00f3. B\u1ea1n bi\u1ebft \u0111\u1ea5y, b\u1ea1n mu\u1ed1n \u0111\u1ea3m b\u1ea3o r\u1eb1ng b\u1ea1n kh\u00f4ng ch\u1ec9 l\u00e0 m\u1ed9t c\u00f4ng ty m\u00f4i gi\u1edbi t\u00e0i n\u0103ng, n\u01a1i b\u1ea1n nh\u1eadn \u0111\u01b0\u1ee3c m\u1ed9t kho\u1ea3n ph\u00ed m\u1ed9t l\u1ea7n, v\u00e0 th\u1ebf l\u00e0 h\u1ebft. V\u00e0 th\u1eadm ch\u00ed \u0111i\u1ec1u \u0111\u00f3 c\u00f2n k\u00e9m kh\u1ea3 n\u0103ng m\u1edf r\u1ed9ng h\u01a1n nhi\u1ec1u. V\u00e0 do \u0111\u00f3, vi\u1ec7c t\u1ea1o ra c\u00e1c n\u1ec1n t\u1ea3ng c\u00f4ng ngh\u1ec7 c\u00f3 kh\u1ea3 n\u0103ng m\u1edf r\u1ed9ng trong danh m\u1ee5c th\u1ef1c s\u1ef1 l\u00e0 ch\u00eca kh\u00f3a v\u00e0 nhi\u1ec1u n\u1ec1n t\u1ea3ng trong s\u1ed1 ch\u00fang th\u1ef1c s\u1ef1 kh\u00f4ng m\u1edf r\u1ed9ng quy m\u00f4 v\u01b0\u1ee3t qu\u00e1 m\u1ed9t th\u1eddi gian nh\u1ea5t \u0111\u1ecbnh. Ch\u00fang l\u00e0 nh\u1eefng doanh nghi\u1ec7p tuy\u1ec7t v\u1eddi, nh\u01b0ng ch\u00fang kh\u00f4ng nh\u1ea5t thi\u1ebft ph\u1ea3i m\u1edf r\u1ed9ng quy m\u00f4. \u0110\u00f3 l\u00e0 l\u00fd do t\u1ea1i sao n\u00f3 gi\u1ed1ng nh\u01b0 m\u1ed9t lu\u1eadn \u0111\u1ec1 th\u1ee9 c\u1ea5p \u0111\u1ed1i v\u1edbi ch\u00fang t\u00f4i. R\u1ea5t nhi\u1ec1u trang web tuy\u1ec3n d\u1ee5ng ho\u1eb7c vi\u1ec7c l\u00e0m n\u00e0y gi\u1ed1ng nh\u01b0 m\u1ed9t h\u00ecnh th\u1ee9c qu\u1ea3ng c\u00e1o ch\u00eanh l\u1ec7ch gi\u00e1 &#8220;\u1ed2, ch\u00fang t\u00f4i bi\u1ebft c\u00e1ch ti\u1ebfp th\u1ecb t\u1ed1t h\u01a1n tr\u00ean Google \u0111\u1ec3 thu\u00ea n\u00f3 \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c \u1ee9ng vi\u00ean V\u00e0 v\u00ec v\u1eady, ch\u00fang t\u00f4i b\u00e1n ch\u00fang cho b\u1ea1n v\u1edbi m\u1ee9c gi\u00e1 n\u00e0y v\u00e0 ch\u00fang t\u00f4i ph\u1ea3i tr\u1ea3 m\u1ed9t kho\u1ea3n ti\u1ec1n n\u00e0y v\u00e0 ch\u00fang t\u00f4i ki\u1ebfm \u0111\u01b0\u1ee3c ti\u1ec1n \u1edf gi\u1eefa&#8221;. Nh\u01b0ng \u0111\u00f3 gi\u1ed1ng nh\u01b0 m\u1ed9t h\u00ecnh th\u1ee9c kinh doanh qu\u1ea3ng c\u00e1o ch\u00eanh l\u1ec7ch gi\u00e1. B\u1ea1n bi\u1ebft \u0111\u1ea5y, t\u00f4i ngh\u0129 r\u1eb1ng zip recruiter c\u00f3 th\u1ec3 n\u1eb1m trong danh m\u1ee5c \u0111\u00f3.         \n N\u00f3 kh\u00f4ng th\u1ef1c s\u1ef1 l\u00e0 m\u1ed9t th\u1ecb tr\u01b0\u1eddng v\u00ec h\u1ecd c\u1ea7n ph\u1ea3i y\u00eau c\u1ea7u kh\u00e1ch h\u00e0ng \u1edf c\u1ea3 hai b\u00ean m\u1ed9t c\u00e1ch th\u01b0\u1eddng xuy\u00ean. Nh\u01b0ng kinh doanh t\u1ed1t. N\u00f3 kh\u00f4ng th\u00fa v\u1ecb b\u1eb1ng kinh doanh c\u00f3 hi\u1ec7u \u1ee9ng m\u1ea1ng th\u1ef1c s\u1ef1. B\u00e2y gi\u1edd, Workrise v\u00ec theo m\u1ed9t c\u00e1ch n\u00e0o \u0111\u00f3, h\u1ecd l\u00e0 ng\u01b0\u1eddi li\u00ean k\u1ebft trong danh m\u1ee5c m\u00e0 h\u1ecd c\u00f3 hi\u1ec7u \u1ee9ng m\u1ea1ng th\u1ef1c s\u1ef1.   \n V\u00e0 v\u00ec v\u1eady, n\u1ebfu b\u1ea1n c\u00f3 th\u1ec3 x\u00e2y d\u1ef1ng, n\u1ebfu b\u1ea1n c\u00f3 th\u1ec3 l\u00e0 LinkedIn c\u1ee7a danh m\u1ee5c, v\u00e0 v\u00ec v\u1eady b\u1ea1n l\u00e0 m\u1ed9t m\u1ea1ng l\u01b0\u1edbi v\u00e0 b\u1ea1n t\u00ecnh c\u1edd c\u00f3 trang web vi\u1ec7c l\u00e0m n\u00e0y tr\u00ean \u0111\u00f3, th\u00ec n\u00f3 h\u1ea5p d\u1eabn h\u01a1n nhi\u1ec1u, nh\u01b0ng kh\u00f3 th\u1ef1c hi\u1ec7n. V\u00e0 ch\u1ec9 x\u1ea3y ra \u1edf m\u1ed9t v\u00e0i danh m\u1ee5c kh\u00e1c nhau. \n Xu h\u01b0\u1edbng l\u1edbn th\u1ee9 n\u0103m, t\u1ea5t nhi\u00ean, l\u00e0 t\u1ea5t c\u1ea3 c\u01a1 s\u1edf h\u1ea1 t\u1ea7ng h\u1ed7 tr\u1ee3 ch\u00fang ta, \u0111\u00fang kh\u00f4ng? N\u1ebfu b\u1ea1n \u0111ang v\u1eadn chuy\u1ec3n t\u1eeb Trung Qu\u1ed1c ho\u1eb7c \u1ea4n \u0110\u1ed9 \u0111\u1ebfn Hoa K\u1ef3, b\u1ea1n c\u00f3 m\u1ed9t c\u00f4ng ty v\u1eadn t\u1ea3i t\u1eeb nh\u00e0 m\u00e1y \u0111\u1ebfn \u0111\u1ecba \u0111i\u1ec3m ph\u00e2n ph\u1ed1i. B\u1ea1n c\u00f3 m\u1ed9t c\u00f4ng ty v\u1eadn t\u1ea3i kh\u00e1c t\u1ea1i \u0111\u1ecba \u0111i\u1ec3m ph\u00e2n ph\u1ed1i \u0111\u1ebfn b\u1ebfn c\u1ea3ng. Sau \u0111\u00f3, b\u1ea1n c\u00f3 m\u1ed9t chi\u1ebfc t\u00e0u container v\u00e0 n\u00f3 \u0111\u01b0\u1ee3c v\u1eadn chuy\u1ec3n \u0111\u1ebfn m\u1ed9t b\u1ebfn c\u1ea3ng, ch\u1eb3ng h\u1ea1n nh\u01b0 \u1edf LA.   \n Sau \u0111\u00f3, n\u00f3 \u0111\u01b0\u1ee3c chuy\u1ec3n \u0111\u1ebfn \u0111\u1ecba \u0111i\u1ec3m ph\u00e2n ph\u1ed1i. Sau \u0111\u00f3, n\u00f3 l\u1ea1i \u0111\u01b0\u1ee3c xe t\u1ea3i v\u1eadn chuy\u1ec3n \u0111\u1ebfn n\u01a1i l\u00e0m vi\u1ec7c \u0111\u1ec3 l\u1ea5y h\u00e0ng v\u00e0 \u0111\u00f3ng g\u00f3i, r\u1ed3i l\u1ea1i \u0111\u01b0\u1ee3c chuy\u1ec3n \u0111\u1ebfn n\u01a1i giao h\u00e0ng cho kh\u00e1ch h\u00e0ng. V\u00e0 v\u00ec v\u1eady, b\u1ea1n c\u00f3 m\u1ed9t lo\u1ea1t c\u00e1c c\u00f4ng ty \u0111ang h\u1ed7 tr\u1ee3 t\u1ea5t c\u1ea3 nh\u1eefng vi\u1ec7c n\u00e0y, nh\u01b0 ShipBob \u0111ang l\u00e0m vi\u1ec7c nh\u01b0 l\u1ea5y h\u00e0ng v\u00e0 \u0111\u00f3ng g\u00f3i \u1edf ch\u1eb7ng cu\u1ed1i, b\u1ea1n c\u00f3 Shippo h\u1ed7 tr\u1ee3 c\u00e1c doanh nghi\u1ec7p v\u1eeba v\u00e0 nh\u1ecf thanh to\u00e1n. Flexport, l\u00e0 c\u00f4ng ty giao nh\u1eadn h\u00e0ng h\u00f3a k\u1ef9 thu\u1eadt s\u1ed1.   \n Tr\u00ean h\u1ebft, b\u1ea1n c\u1ea7n thanh to\u00e1n \u0111\u1ec3 ho\u1ea1t \u0111\u1ed9ng. V\u00e0 v\u00ec v\u1eady Rapyd, m\u1ed9t gi\u1ea3i ph\u00e1p thanh to\u00e1n th\u1ecb tr\u01b0\u1eddng t\u1eeb Israel \u0111ang ho\u1ea1t \u0111\u1ed9ng r\u1ea5t t\u1ed1t. Stripe, t\u1ea5t nhi\u00ean, r\u1ea5t n\u1ed5i ti\u1ebfng t\u1ea1i th\u1eddi \u0111i\u1ec3m n\u00e0y khi h\u1ecd gi\u00fap t\u1ea5t c\u1ea3 c\u00e1c SMB tr\u1ef1c tuy\u1ebfn v\u1ec1 c\u01a1 b\u1ea3n tr\u1ea3 ti\u1ec1n cho n\u00f3 ho\u1eb7c t\u00ednh ph\u00ed cho m\u1ecdi th\u1ee9. V\u00e0 ch\u00fang ta \u0111ang th\u1ea5y m\u1ed9t xu h\u01b0\u1edbng l\u1edbn trong c\u01a1 s\u1edf h\u1ea1 t\u1ea7ng c\u1ee7a robot h\u00f3a v\u00e0 t\u1ef1 \u0111\u1ed9ng h\u00f3a.   \n V\u1eady ch\u00fang t\u00f4i l\u00e0 nh\u00e0 \u0111\u1ea7u t\u01b0 v\u00e0o Figure, Figure AI th\u1eadt phi th\u01b0\u1eddng. \u00dd t\u00f4i l\u00e0, h\u1ecd \u0111ang ch\u1ebf t\u1ea1o nh\u1eefng con r\u00f4-b\u1ed1t h\u00ecnh ng\u01b0\u1eddi n\u00e0y. C\u00f3 th\u1ec3 l\u00e0m vi\u1ec7c 20 gi\u1edd m\u1ed9t ng\u00e0y. H\u1ecd thay th\u1ebf h\u00e0ng tr\u0103m ngh\u00ecn \u0111\u00f4 la m\u1ed9t n\u0103m cho chi ph\u00ed m\u00e1y m\u00f3c v\u00e0 th\u1ee3 m\u00e1y ngay b\u00e2y gi\u1edd. H\u1ecd \u0111ang \u1edf trong nh\u00e0 m\u00e1y c\u1ee7a BMW t\u1ea1i \u0110\u1ee9c v\u00e0 \u0111ang l\u00e0m r\u1ea5t, r\u1ea5t t\u1ed1t.    \n V\u00e0 khi ch\u00fang ti\u1ebfp t\u1ee5c c\u1ea3i thi\u1ec7n v\u1ec1 m\u1eb7t tr\u1edf n\u00ean r\u1ebb h\u01a1n v\u00e0 n\u0103ng su\u1ea5t h\u01a1n, ch\u00fang s\u1ebd \u0111\u1ea3m nhi\u1ec7m ng\u00e0y c\u00e0ng nhi\u1ec1u vai tr\u00f2 v\u00e0 c\u00f4ng vi\u1ec7c, bao g\u1ed3m c\u1ea3 vi\u1ec7c xu\u1ea5t hi\u1ec7n trong nh\u00e0 ch\u00fang ta v\u00e0o m\u1ed9t th\u1eddi \u0111i\u1ec3m n\u00e0o \u0111\u00f3 trong 2-5 n\u0103m t\u1edbi. V\u00ec v\u1eady, ch\u00fang ta \u0111ang \u1edf b\u1edd v\u1ef1c c\u1ee7a m\u1ed9t cu\u1ed9c c\u00e1ch m\u1ea1ng robot s\u1ebd bi\u1ebfn \u0111\u1ed5i c\u00e1ch ch\u00fang ta s\u1ea3n xu\u1ea5t v\u00e0 c\u00e1ch ch\u00fang ta s\u1ed1ng v\u00e0 t\u01b0\u01a1ng t\u00e1c b\u00ean trong. \n V\u00ec v\u1eady, t\u00f4i c\u00f3 th\u1ec3 t\u01b0\u1edfng t\u01b0\u1ee3ng r\u1eb1ng cu\u1ed1i c\u00f9ng b\u1ea1n s\u1ebd c\u00f3 s\u1ef1 k\u1ebft h\u1ee3p gi\u1eefa Jarvis v\u00e0 Jetsons, robot Jetsons t\u1ea1i nh\u00e0 \u0111\u1ec3 gi\u00fap b\u1ea1n m\u1ecdi th\u1ee9. V\u00ec v\u1eady, gi\u1ed1ng nh\u01b0 m\u1ed9t Jarvis hi\u1ec7n th\u00e2n n\u1ebfu b\u1ea1n mu\u1ed1n. Formic l\u00e0 m\u1ed9t c\u00f4ng ty danh m\u1ee5c \u0111\u1ea7u t\u01b0 kh\u00e1c. N\u00f3 gi\u00fap c\u00e1c c\u00f4ng ty t\u1ef1 \u0111\u1ed9ng h\u00f3a. V\u00ec v\u1eady, h\u1ecd v\u00e0o, h\u1ecd xem x\u00e9t nh\u1eefng g\u00ec c\u00f3 th\u1ec3 t\u1ef1 \u0111\u1ed9ng h\u00f3a v\u00e0 v\u1ec1 c\u01a1 b\u1ea3n h\u1ecd l\u00e0m r\u1ea5t nhi\u1ec1u c\u00f4ng vi\u1ec7c cho h\u1ecd.    \n V\u1eady th\u00ec c\u00f2n hai xu h\u01b0\u1edbng kh\u00e1c c\u1ea7n \u0111\u1ec1 c\u1eadp trong chu\u1ed7i cung \u1ee9ng B2B. V\u1eady th\u00ec, th\u00e0nh th\u1eadt m\u00e0 n\u00f3i, \u0111\u00e2y l\u00e0 m\u1ed9t ti\u1ec3u th\u1ec3 lo\u1ea1i c\u1ee7a c\u01a1 s\u1edf h\u1ea1 t\u1ea7ng kinh doanh. Ch\u00fang t\u00f4i l\u00e0 nh\u00e0 \u0111\u1ea7u t\u01b0, m\u1ed9t c\u00f4ng ty c\u00f3 t\u00ean l\u00e0 Portless. V\u00e0 th\u1ef1c t\u1ebf, nh\u1eefng g\u00ec h\u1ecd \u0111ang l\u00e0m l\u00e0 b\u00ecnh lu\u1eadn v\u1ec1 m\u1ed9t c\u00f4ng ty danh m\u1ee5c \u0111\u1ea7u t\u01b0 kh\u00e1c, \u0111\u00f3 l\u00e0 m\u1ed9t trong nh\u1eefng c\u00f4ng ty t\u1ed1t nh\u1ea5t m\u00e0 ch\u00fang t\u00f4i g\u1ecdi l\u00e0 Quincy. V\u1eady th\u00ec Quincy l\u00e0 m\u1ed9t c\u00f4ng ty xa x\u1ec9 gi\u00e1 c\u1ea3 ph\u1ea3i ch\u0103ng. H\u1ecd \u0111ang th\u1ef1c hi\u1ec7n h\u00e0ng tr\u0103m tri\u1ec7u doanh s\u1ed1 b\u00e1n h\u00e0ng c\u1ef1c k\u1ef3 gi\u00e0u c\u00f3. H\u1ecd b\u1eaft \u0111\u1ea7u b\u1eb1ng c\u00e1ch b\u00e1n v\u1ea3i cashmere lo\u1ea1i AAA t\u1eeb Trung Qu\u1ed1c v\u00e0o Hoa K\u1ef3. V\u00ec v\u1eady, b\u1ea1n c\u00f3 th\u1ec3 mua m\u1ed9t chi\u1ebfc \u00e1o len cashmere \u0111\u1eb9p, tuy\u1ec7t v\u1eddi v\u1edbi gi\u00e1 100 \u0111\u00f4 la v\u00e0 kho\u1ea3ng 20 \u0111\u00f4 la.       \n V\u00e0 nh\u1eefng g\u00ec h\u1ecd \u0111ang l\u00e0m l\u00e0 x\u00e2y d\u1ef1ng c\u00e1c trung t\u00e2m ph\u00e2n ph\u1ed1i n\u01a1i h\u1ecd v\u1ec1 c\u01a1 b\u1ea3n s\u1ebd l\u1ea5y h\u00e0ng t\u1ed3n kho \u1edf Trung Qu\u1ed1c, v\u1eadn chuy\u1ec3n \u0111\u1ebfn Hoa K\u1ef3 b\u1eb1ng m\u00e1y bay v\u00e0 ph\u00e2n ph\u1ed1i. V\u00ec v\u1eady, t\u1eeb khi \u0111\u1eb7t h\u00e0ng \u0111\u1ebfn khi giao h\u00e0ng m\u1ea5t kho\u1ea3ng n\u0103m ng\u00e0y, h\u00e0ng t\u1ed3n kho kh\u00f4ng b\u1ecb k\u1eb9t tr\u00ean t\u00e0u container trong kho\u1ea3ng 60, 90 ng\u00e0y. Nh\u01b0ng \u0111\u00e2y th\u1ef1c s\u1ef1 l\u00e0 m\u1ed9t v\u1ea5n \u0111\u1ec1 ph\u1ed5 bi\u1ebfn.  \n T\u1ea5t c\u1ea3 c\u00e1c th\u01b0\u01a1ng hi\u1ec7u tr\u1ef1c ti\u1ebfp \u0111\u1ebfn ng\u01b0\u1eddi ti\u00eau d\u00f9ng tr\u00ean th\u1ebf gi\u1edbi \u0111\u1ec1u gi\u1ed1ng nh\u01b0 vi\u1ec7c nh\u00ecn th\u1ea5y r\u1ea5t nhi\u1ec1u h\u00e0ng t\u1ed3n kho c\u1ee7a h\u1ecd b\u1ecb kh\u00f3a tr\u00ean c\u00e1c t\u00e0u container. V\u00e0 v\u00ec v\u1eady, Portless \u0111ang t\u1ea1o ra m\u1ed9t kho h\u00e0ng \u0111\u00f3ng g\u00f3i v\u00e0 ch\u1ecdn h\u00e0ng t\u1ea1i Trung Qu\u1ed1c, nh\u01b0ng hi\u1ec7n \u0111ang tri\u1ec3n khai t\u1ea1i Vi\u1ec7t Nam, \u1ea4n \u0110\u1ed9, v.v., v\u1ec1 c\u01a1 b\u1ea3n l\u00e0 \u0111\u1ec3 v\u1eadn chuy\u1ec3n m\u1ecdi th\u1ee9 \u0111\u1ebfn Hoa K\u1ef3 b\u1eb1ng \u0111\u01b0\u1eddng h\u00e0ng kh\u00f4ng v\u1edbi chi ph\u00ed hi\u1ec7u qu\u1ea3. \n V\u00e0 k\u1ebft qu\u1ea3 l\u00e0, b\u1ea1n \u0111ang m\u1edf kh\u00f3a, b\u1ea1n \u0111ang xoay v\u00f2ng h\u00e0ng t\u1ed3n kho c\u1ee7a m\u00ecnh nhanh h\u01a1n r\u1ea5t nhi\u1ec1u, \u0111i\u1ec1u n\u00e0y l\u00e0m cho n\u00f3 kh\u1ea3 thi h\u01a1n nhi\u1ec1u v\u00e0 c\u1ea3i thi\u1ec7n \u0111\u00e1ng k\u1ec3 n\u1ec1n kinh t\u1ebf. V\u00e0 th\u1eb3ng th\u1eafn m\u00e0 n\u00f3i, c\u00e1c y\u00eau c\u1ea7u v\u1ec1 v\u1ed1n, ph\u1ea3i kh\u00f4ng? Gi\u1ed1ng nh\u01b0, v\u1ea5n \u0111\u1ec1 \u0111\u1ed1i v\u1edbi nhi\u1ec1u c\u00f4ng ty tr\u1ef1c ti\u1ebfp \u0111\u1ebfn ng\u01b0\u1eddi ti\u00eau d\u00f9ng, l\u00e0 khi h\u1ecd ph\u00e1t tri\u1ec3n, h\u1ecd c\u1ea7n nhi\u1ec1u v\u1ed1n h\u01a1n \u0111\u1ec3 c\u00f3 nhi\u1ec1u h\u00e0ng t\u1ed3n kho h\u01a1n.  \n Nh\u01b0ng n\u1ebfu b\u1ea1n c\u00f3 th\u1ec3 xoay v\u00f2ng h\u00e0ng t\u1ed3n kho nhanh h\u01a1n, nhu c\u1ea7u v\u1ed1n v\u00e0 v\u1ed1n c\u1ee7a b\u1ea1n s\u1ebd gi\u1ea3m v\u00e0 hi\u1ec7u qu\u1ea3 v\u1ed1n c\u1ee7a b\u1ea1n s\u1ebd c\u1ea3i thi\u1ec7n \u0111\u00e1ng k\u1ec3. V\u1eady l\u00e0 m\u1ed9t xu h\u01b0\u1edbng l\u1edbn kh\u00e1c \u1edf \u0111\u00e2y. \n V\u00e0 cu\u1ed1i c\u00f9ng nh\u01b0ng kh\u00f4ng k\u00e9m ph\u1ea7n quan tr\u1ecdng, th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed trong B2B. V\u00ec v\u1eady, t\u1ea5t nhi\u00ean, th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed l\u00e0 m\u1ed9t trong nh\u1eefng xu h\u01b0\u1edbng l\u1edbn h\u01a1n. B\u1ea1n bi\u1ebft \u0111\u1ea5y, th\u1ecb tr\u01b0\u1eddng h\u00e0ng h\u00f3a \u0111\u00e3 qua s\u1eed d\u1ee5ng. V\u00ec v\u1eady, ch\u00fang t\u00f4i l\u00e0 nh\u00e0 \u0111\u1ea7u t\u01b0 v\u00e0o Vinted \u1edf ph\u00eda ng\u01b0\u1eddi ti\u00eau d\u00f9ng, ph\u1ea3i kh\u00f4ng? H\u1ecd \u0111ang l\u00e0m. H\u00e0ng t\u1ef7 \u0111\u00f4 la trong GMV v\u00e0 \u0111ang nghi\u1ec1n n\u00e1t n\u00f3 trong th\u1eddi trang \u1edf Ch\u00e2u \u00c2u, nh\u01b0ng ch\u00fang t\u00f4i \u0111ang th\u1ea5y n\u00f3 \u1edf gi\u1ed1ng nh\u01b0 m\u1ecdi ng\u00e0nh d\u1ecdc l\u1edbn. \u0110\u00f3 l\u00e0 m\u1ed9t xu h\u01b0\u1edbng theo m\u1ed9t c\u00e1ch n\u00e0o \u0111\u00f3 \u0111\u00e3 \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n \u1edf ph\u00eda ng\u01b0\u1eddi ti\u00eau d\u00f9ng, nh\u01b0ng b\u00e2y gi\u1edd ch\u00fang t\u00f4i \u0111ang th\u1ea5y n\u00f3 tr\u01b0\u1edfng th\u00e0nh v\u00e0 xu\u1ea5t hi\u1ec7n \u1edf ph\u00eda B2B.      \n V\u00e0 v\u00ec v\u1eady ch\u00fang ta c\u00f3 m\u1ed9t c\u00f4ng ty nh\u01b0 Ghost, cho ph\u00e9p nh\u1eefng ng\u01b0\u1eddi c\u00f3 quy\u1ec1n truy c\u1eadp v\u00e0o h\u00e0ng t\u1ed3n kho. B\u1ea1n bi\u1ebft \u0111\u1ea5y, tr\u01b0\u1edbc \u0111\u00e2y, n\u1ebfu b\u1ea1n c\u00f3 quy\u1ec1n truy c\u1eadp v\u00e0o h\u00e0ng t\u1ed3n kho th\u1eddi trang, b\u1ea1n s\u1ebd \u0111i v\u00e0 b\u00e1n n\u00f3 \u1edf c\u00e1c c\u1eeda h\u00e0ng outlet nh\u01b0 Century 21 ho\u1eb7c n\u01a1i kh\u00e1c. V\u00e0 b\u00e2y gi\u1edd v\u1edbi Ghost, c\u00e1c th\u01b0\u01a1ng hi\u1ec7u v\u00e0 h\u1ecd c\u00f3 th\u1ec3, c\u00f3 th\u1ec3 b\u00e1n n\u00f3 cho c\u00e1c c\u1eeda h\u00e0ng SMB nh\u1ecf, nh\u1eefng ng\u01b0\u1eddi ch\u1ec9 c\u00f3 th\u1ec3 mua c\u00e1c \u0111\u01a1n v\u1ecb ph\u1ee5 trong qu\u00e1 kh\u1ee9.  \n B\u1ea1n ch\u1ec9 b\u00e1n, \u1ed2, t\u00f4i mu\u1ed1n b\u00e1n m\u1ed9t tri\u1ec7u \u0111\u00f4 la h\u00e0ng t\u1ed3n kho. Ph\u00e2n ph\u1ed1i d\u1ec5 d\u00e0ng h\u01a1n b\u1eb1ng ghost gi\u00fap b\u1ea1n d\u1ec5 d\u00e0ng \u0111\u1ebfn m\u1ee9c gi\u1edd \u0111\u00e2y b\u1ea1n th\u1ef1c s\u1ef1 c\u00f3 th\u1ec3 t\u1ed1i \u0111a h\u00f3a gi\u00e1 tr\u1ecb h\u00e0ng t\u1ed3n kho truy c\u1eadp c\u1ee7a m\u00ecnh. N\u1ebfu b\u1ea1n l\u00e0 m\u1ed9t c\u1eeda h\u00e0ng, b\u1ea1n c\u00f3 th\u1ec3 truy c\u1eadp v\u00e0o h\u00e0ng t\u1ed3n kho kh\u00e1c bi\u1ec7t n\u00e0y v\u1edbi gi\u00e1 r\u1ebb m\u00e0 sau \u0111\u00f3 b\u1ea1n c\u00f3 th\u1ec3 ch\u1ea1y c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i nh\u01b0 Black Friday, v.v.  \n V\u00e0 v\u00ec v\u1eady, th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed cho B2B \u0111ang \u0111\u1ebfn. Ghost l\u00e0 m\u1ed9t v\u00ed d\u1ee5 v\u1ec1 \u0111i\u1ec1u \u0111\u00f3. H\u1ecd \u0111ang l\u00e0m r\u1ea5t t\u1ed1t. V\u00e0 c\u00f2n nhi\u1ec1u \u0111i\u1ec1u n\u1eefa s\u1eafp di\u1ec5n ra. V\u00ec v\u1eady, t\u00f4i s\u1ebd d\u1eebng l\u1ea1i \u1edf \u0111\u00e2y. \u0110\u00e2y th\u1ef1c s\u1ef1 l\u00e0 nh\u1eefng g\u00ec ch\u00fang ta \u0111\u00e3 th\u1ea5y trong Marketplace v\u00e0 xu h\u01b0\u1edbng Marketplace trong kho\u1ea3ng m\u1ed9t n\u0103m tr\u1edf l\u1ea1i \u0111\u00e2y. T\u1ea5t c\u1ea3 nh\u1eefng \u0111i\u1ec1u \u0111\u00f3 \u0111\u1ec3 n\u00f3i r\u1eb1ng v\u1eabn c\u00f2n nhi\u1ec1u \u0111i\u1ec1u n\u1eefa s\u1eafp di\u1ec5n ra.      \n V\u00ec th\u1ebf. V\u1edbi \u0111i\u1ec1u \u0111\u00f3, t\u00f4i s\u1ebd d\u1eebng l\u1ea1i. T\u00f4i s\u1ebd tr\u1ea3 l\u1eddi c\u00e1c c\u00e2u h\u1ecfi. \n M\u1ed9t c\u00e2u h\u1ecfi t\u00f4i ngh\u0129 l\u00e0 \u0111\u00e3 \u0111\u01b0\u1ee3c g\u1eedi tr\u01b0\u1edbc ch\u01b0\u01a1ng tr\u00ecnh. V\u1eady \u0111\u1ec3 t\u00f4i tr\u1ea3 l\u1eddi c\u00e2u h\u1ecfi \u0111\u00f3. &#8220;Nh\u1eefng th\u1ecb tr\u01b0\u1eddng n\u00e0o c\u00f3 th\u1ec3 ho\u1ea1t \u0111\u1ed9ng trong b\u1ea5t \u0111\u1ed9ng s\u1ea3n? C\u00f3 v\u00ed d\u1ee5 n\u00e0o b\u1ea1n th\u1ea5y c\u00f3 hi\u1ec7u qu\u1ea3 kh\u00f4ng? V\u00e0 b\u1ea1n ngh\u0129 th\u1ecb tr\u01b0\u1eddng n\u00e0o c\u00f3 th\u1ec3 ho\u1ea1t \u0111\u1ed9ng?&#8221;  \n V\u00ec v\u1eady, \u0111\u00e3 c\u00f3 m\u1ed9t s\u1ed1 m\u00f4 h\u00ecnh kinh doanh trong l\u0129nh v\u1ef1c b\u1ea5t \u0111\u1ed9ng s\u1ea3n. Th\u1ef1c t\u1ebf l\u00e0 ch\u00fang \u0111\u00e3 ho\u1ea1t \u0111\u1ed9ng kh\u00e1 t\u1ed1t, nh\u01b0ng c\u00f3 l\u1ebd kh\u00f4ng t\u1ed1t nh\u01b0 m\u1ecdi ng\u01b0\u1eddi mong \u0111\u1ee3i. V\u00ec v\u1eady, nh\u1eefng m\u00f4 h\u00ecnh r\u00f5 r\u00e0ng m\u00e0 m\u1ecdi ng\u01b0\u1eddi bi\u1ebft, t\u1ea5t nhi\u00ean, l\u00e0 Discovery of Real Estate. V\u00ec v\u1eady, b\u1ea1n c\u00f3 Zillow Trulia c\u1ee7a th\u1ebf gi\u1edbi. V\u00e0 m\u1ed9t l\u1ea7n n\u1eefa, h\u1ecd \u0111ang ho\u1ea1t \u0111\u1ed9ng th\u1ef1c s\u1ef1 t\u1ed1t. M\u00f4 h\u00ecnh kinh doanh c\u1ee7a h\u1ecd l\u00e0 h\u1ecd t\u00ednh ph\u00ed c\u00e1c trang web v\u00e0 \u0111\u1ea1i l\u00fd b\u1ea5t \u0111\u1ed9ng s\u1ea3n \u0111\u1ec3 \u0111\u01b0\u1ee3c ni\u00eam y\u1ebft \u1edf \u0111\u00f3.     \n V\u00e0 \u0111\u00f3 l\u00e0 m\u00f4 h\u00ecnh ph\u00e2n lo\u1ea1i theo tr\u01b0\u1eddng ph\u00e1i c\u0169. Th\u1ef1c s\u1ef1 hi\u1ec7u qu\u1ea3. Bi\u00ean l\u1ee3i nhu\u1eadn r\u1ea5t cao, nh\u01b0ng T Crate hi\u1ec7u qu\u1ea3 c\u1ee7a b\u1ea1n tr\u00ean m\u1ecdi giao d\u1ecbch \u0111\u1ec1u kh\u00e1 th\u1ea5p. B\u00e2y gi\u1edd, doanh nghi\u1ec7p s\u1ebd t\u1ed1t h\u01a1n \u1edf c\u00e1c qu\u1ed1c gia kh\u00f4ng c\u00f3 MLS. V\u00ec v\u1eady, \u1edf Hoa K\u1ef3, t\u1ea5t c\u1ea3 c\u00e1c danh s\u00e1ch \u0111\u1ec1u l\u00e0 c\u00f4ng khai. V\u00e0 v\u00ec v\u1eady, m\u1eb7c d\u00f9 b\u1ea1n c\u00f3 m\u1ed9t v\u00e0i ng\u01b0\u1eddi chi\u1ebfn th\u1eafng nh\u01b0 Zillow, c\u00f4ng ty c\u0169ng s\u1edf h\u1eefu Trulia, kh\u1ea3 n\u0103ng ki\u1ebfm ti\u1ec1n kh\u00e1 h\u1ea1n ch\u1ebf.     \n \u1ede nh\u1eefng qu\u1ed1c gia nh\u01b0 Anh, n\u01a1i kh\u00f4ng c\u00f3 MLS, v\u1ec1 c\u01a1 b\u1ea3n, trang web b\u1ea5t \u0111\u1ed9ng s\u1ea3n h\u00e0ng \u0111\u1ea7u l\u00e0 trang web d\u1eabn \u0111\u1ea7u v\u00e0 gi\u00e0nh chi\u1ebfn th\u1eafng.\n T\u00f4i s\u1ebd t\u1ea1m d\u1eebng m\u1ed9t gi\u00e2y. T\u00f4i s\u1ebd tr\u1ea3 l\u1eddi ng\u01b0\u1eddi d\u00f9ng LinkedIn. B\u00e0i thuy\u1ebft tr\u00ecnh s\u1ebd c\u00f3 tr\u00ean blog c\u1ee7a t\u00f4i v\u00e0o th\u1ee9 Ba tu\u1ea7n t\u1edbi. T\u00f4i s\u1ebd \u0111\u0103ng video n\u00e0y v\u1edbi b\u1ea3n ghi ch\u00e9p, c\u1ea3 video th\u1ef1c t\u1ebf, phi\u00ean b\u1ea3n \u00e2m thanh podcast, b\u1ea3n ghi ch\u00e9p cu\u1ed9c tr\u00f2 chuy\u1ec7n v\u00e0 t\u00f4i c\u0169ng s\u1ebd \u0111\u0103ng PowerPoint tr\u00ean blog. N\u00f3 s\u1ebd \u0111\u01b0\u1ee3c ph\u00e1t tr\u1ef1c ti\u1ebfp v\u00e0o th\u1ee9 Ba v\u00e0 ch\u1ec9 l\u00e0 fabricegrinda.com.    \n \u0110\u01b0\u1ee3c r\u1ed3i, m\u1ed9t, c\u00e1c trang web kh\u00e1m ph\u00e1, Zillow, Trulia. Ch\u00fang ho\u1ea1t \u0111\u1ed9ng, \u0111\u00e3 \u0111\u01b0\u1ee3c ch\u1ee9ng minh l\u00e0 hi\u1ec7u qu\u1ea3. S\u1ed1 hai l\u00e0 c\u00e1c c\u00f4ng ty m\u00f4i gi\u1edbi tr\u1ef1c tuy\u1ebfn ho\u1eb7c \u0111\u01b0\u1ee3c h\u1ed7 tr\u1ee3 c\u00f4ng ngh\u1ec7. V\u00e0 v\u00ec v\u1eady, b\u1ea1n ngh\u0129 \u0111\u1ebfn Compass trong l\u0129nh v\u1ef1c b\u1ea5t \u0111\u1ed9ng s\u1ea3n. Ch\u00fang c\u0169ng ho\u1ea1t \u0111\u1ed9ng kh\u00e1 t\u1ed1t, t\u1ea5t nhi\u00ean l\u00e0 v\u00ec c\u00e1c c\u00f4ng ty m\u00f4i gi\u1edbi b\u1ea5t \u0111\u1ed9ng s\u1ea3n ho\u1eb7c c\u00e1c doanh nghi\u1ec7p \u0111\u00e3 t\u1ed3n t\u1ea1i v\u00e0 kh\u1ea3 thi.    \n V\u1ea5n \u0111\u1ec1, t\u1ea5t nhi\u00ean, l\u00e0 n\u00f3 l\u00e0 m\u1ed9t lo\u1ea1i h\u00ecnh kinh doanh c\u00f4ng ngh\u1ec7. N\u00f3 kh\u00f4ng gi\u1ed1ng nh\u01b0 m\u1ed9t c\u00f4ng ty tr\u1ef1c tuy\u1ebfn thu\u1ea7n t\u00fay. V\u00e0 v\u00ec v\u1eady, h\u1ecd \u0111\u00e3 l\u00e0m t\u1ed1t, nh\u01b0ng c\u00f3 th\u1ec3 kh\u00f4ng t\u1ed1t nh\u01b0 nh\u1eefng ng\u01b0\u1eddi kh\u00e1c c\u00f3 th\u1ec3 mong \u0111\u1ee3i. V\u00ec v\u1eady, b\u1ed9i s\u1ed1 m\u00e0 h\u1ecd n\u1eafm gi\u1eef. Ch\u00fang t\u00f4i kh\u00f4ng phi th\u01b0\u1eddng nh\u01b0 b\u1ed9i s\u1ed1 m\u00e0 b\u1ea1n c\u00f3 th\u1ec3 th\u1ea5y trong c\u00e1c doanh nghi\u1ec7p k\u1ef9 thu\u1eadt s\u1ed1 tr\u1ef1c tuy\u1ebfn thu\u1ea7n t\u00fay c\u00f3 kh\u1ea3 n\u0103ng m\u1edf r\u1ed9ng r\u1ea5t cao v\u1edbi bi\u00ean l\u1ee3i nhu\u1eadn cao h\u01a1n nhi\u1ec1u.    \n H\u1ea1ng m\u1ee5c s\u1ed1 ba, t\u1ea5t nhi\u00ean, l\u00e0 c\u1eeda m\u1edf n\u01a1i h\u1ecd mua v\u00e0 b\u00e1n nh\u00e0 v\u00e0 h\u1ea1ng m\u1ee5c \u0111\u00f3 kh\u00f3 h\u01a1n, \u0111\u1eb7c bi\u1ec7t l\u00e0 trong m\u00f4i tr\u01b0\u1eddng m\u00e0 gi\u00e1 b\u1ea5t \u0111\u1ed9ng s\u1ea3n kh\u00f4ng t\u0103ng nhi\u1ec1u v\u00e0 l\u00e3i su\u1ea5t cao. V\u00e0 m\u1ed9t l\u1ea7n n\u1eefa, n\u00f3 gi\u1ed1ng nh\u01b0 m\u1ed9t doanh nghi\u1ec7p truy\u1ec1n th\u1ed1ng h\u01a1n l\u00e0 m\u1ed9t l\u1edbp c\u00f4ng ngh\u1ec7 h\u01a1n l\u00e0 m\u1ed9t doanh nghi\u1ec7p tr\u1ef1c tuy\u1ebfn thu\u1ea7n t\u00fay. \n B\u00e2y gi\u1edd, t\u00f4i ngh\u0129 c\u00e1c doanh nghi\u1ec7p th\u00fa v\u1ecb h\u01a1n \u0111\u00e3 \u0111i theo h\u01b0\u1edbng n\u00e0y. V\u00ec v\u1eady, ch\u00fang ta \u0111ang th\u1ea5y c\u00e1c c\u00f4ng ty qu\u1ea3n l\u00fd t\u00e0i s\u1ea3n nh\u01b0 Belong \u0111ang hi\u1ec7n \u0111\u1ea1i h\u00f3a c\u00e1ch b\u1ea1n t\u01b0\u01a1ng t\u00e1c v\u1edbi ch\u1ee7 s\u1edf h\u1eefu t\u00f2a nh\u00e0 m\u00e0 b\u1ea1n \u0111ang \u1edf. V\u00ec v\u1eady, n\u1ebfu b\u1ea1n mu\u1ed1n thu\u00ea nh\u00e0, thay v\u00e0o \u0111\u00f3, b\u1ea1n ch\u1ec9 c\u1ea7n l\u1ea5y m\u1eadt m\u00e3 \u0111\u1ec3 m\u1edf c\u1eeda \u1ea3o n\u1ebfu b\u1ea1n c\u1ea7n d\u1ecbch v\u1ee5.  \n M\u1ecdi th\u1ee9 \u0111\u1ec1u \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n tr\u1ef1c tuy\u1ebfn thay v\u00ec, nh\u01b0, t\u00ecm si\u00eau th\u1ecb. Tr\u1ea3 ti\u1ec1n thu\u00ea nh\u00e0 th\u1ee7 c\u00f4ng \u0111\u1ec3 nh\u1eadn s\u00e9c, v.v. V\u00ec v\u1eady, h\u1ecd \u0111ang hi\u1ec7n \u0111\u1ea1i h\u00f3a tr\u1ea3i nghi\u1ec7m c\u1ee7a ng\u01b0\u1eddi thu\u00ea nh\u00e0. V\u00e0 t\u00f4i ngh\u0129 r\u1eb1ng \u0111i\u1ec1u \u0111\u00f3 th\u1ef1c s\u1ef1 th\u00fa v\u1ecb v\u00e0 l\u00e0 m\u1ed9t doanh nghi\u1ec7p tuy\u1ec7t v\u1eddi. V\u00e0 nh\u1eefng \u0111i\u1ec1u n\u00e0y x\u1ea3y ra \u1edf nhi\u1ec1u qu\u1ed1c gia h\u01a1n. S\u1ef1 th\u00e2m nh\u1eadp c\u1ea7n ph\u1ea3i t\u0103ng l\u00ean v\u00e0 s\u1ef1 g\u1eafn b\u00f3 l\u00e0 m\u1ed9t trong nhi\u1ec1u v\u00ed d\u1ee5 \u1edf \u0111\u00e2y.     \n C\u00f3 m\u1ed9t c\u00e1i kh\u00e1c g\u1ecdi l\u00e0 Mynd, MYND th\u1ef1c ra \u0111\u00e3 \u0111\u01b0\u1ee3c mua b\u1edfi m\u1ed9t c\u00f4ng ty danh m\u1ee5c \u0111\u1ea7u t\u01b0 kh\u00e1c l\u00e0 m\u1ed9t lo\u1ea1i virus c\u00f3 t\u00ean Roofstock, cho ph\u00e9p b\u1ea1n mua \u0111\u1ea7u t\u01b0, b\u1ea5t \u0111\u1ed9ng s\u1ea3n \u0111\u1ea7u t\u01b0. M\u1ed9t m\u00f4 h\u00ecnh r\u1ea5t th\u00fa v\u1ecb n\u1eefa. M\u1ed9t m\u00f4 h\u00ecnh th\u00fa v\u1ecb kh\u00e1c trong b\u1ea5t \u0111\u1ed9ng s\u1ea3n l\u00e0 kh\u00e1m ph\u00e1 B2B.  \n V\u00e0, c\u00e1c c\u00f4ng ty nh\u01b0 Crexi \u0111ang l\u00e0m r\u1ea5t t\u1ed1t. V\u00ec v\u1eady, ngo\u00e0i t\u1ea5t c\u1ea3 nh\u1eefng \u0111i\u1ec1u \u0111\u00f3, t\u00f4i ngh\u0129 r\u1eb1ng c\u00f3 r\u1ea5t nhi\u1ec1u vi\u1ec7c ph\u1ea3i l\u00e0m trong b\u1ea5t \u0111\u1ed9ng s\u1ea3n, \u0111\u1eb7c bi\u1ec7t l\u00e0 kh\u00f4ng ph\u1ea3i giao d\u1ecbch c\u1ed1t l\u00f5i trong khu d\u00e2n c\u01b0 ti\u00eau d\u00f9ng, m\u00e0 l\u00e0 trong t\u1ea5t c\u1ea3 c\u00e1c d\u1ecbch v\u1ee5 xung quanh n\u00f3 v\u00e0 trong kh\u00f4ng gian B2B v\u00e0 b\u1ea5t \u0111\u1ed9ng s\u1ea3n th\u01b0\u01a1ng m\u1ea1i, n\u01a1i th\u1ef1c s\u1ef1 c\u00f3 r\u1ea5t \u00edt vi\u1ec7c \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n. \n \u0110\u1ec3 t\u00f4i xem qua m\u1ed9t v\u00e0i c\u00e2u h\u1ecfi. &#8220;V\u00ed d\u1ee5 v\u1ec1 c\u00e1c d\u1ecbch v\u1ee5 chuy\u00ean nghi\u1ec7p, v\u00ed d\u1ee5 nh\u01b0 d\u1ecbch v\u1ee5 ph\u00e1p l\u00fd.&#8221; C\u00f3 m\u1ed9t v\u00e0i trang web c\u01a1 b\u1ea3n, \u0111\u00fang kh\u00f4ng? Gi\u1ed1ng nh\u01b0 zoom ph\u00e1p l\u00fd ho\u1eb7c b\u1ea5t k\u1ef3 trang web n\u00e0o lo l\u1eafng nh\u01b0 v\u1eady gi\u00fap b\u1ea1n k\u1ebft h\u1ee3p nh\u1eefng g\u00ec ch\u00fang ta \u0111ang th\u1ea5y ngay b\u00e2y gi\u1edd. \u0110i\u1ec1u \u0111\u00f3 th\u00fa v\u1ecb h\u01a1n. C\u00f3 xu h\u01b0\u1edbng h\u01b0\u1edbng t\u1edbi \u1ed2, ch\u00fang t\u00f4i th\u1ef1c s\u1ef1 s\u1ebd ch\u1ea1y to\u00e0n b\u1ed9 m\u1ed9t v\u1ee5 ki\u1ec7n cho b\u1ea1n.     \n V\u00e0 chia s\u1ebb m\u1ed9t ph\u1ea7n doanh thu. \u0110i\u1ec1u n\u00e0y \u0111ang di\u1ec5n ra \u1edf m\u1ed9t s\u1ed1 ng\u00e0nh d\u1ecdc, c\u1ea3 \u1edf Hoa K\u1ef3 v\u00e0 Brazil v\u00e0 c\u00e1c qu\u1ed1c gia kh\u00e1c. T\u00f4i kh\u00f4ng bi\u1ebft nh\u1eefng ng\u01b0\u1eddi ch\u01a1i h\u00e0ng \u0111\u1ea7u \u1edf \u0111\u00e2y. T\u00f4i bi\u1ebft ch\u00fang t\u00f4i th\u1ef1c s\u1ef1 l\u00e0 nh\u00e0 \u0111\u1ea7u t\u01b0 m\u1ed9t v\u00e0i, nh\u01b0ng t\u00f4i kh\u00f4ng b\u1ecf qua c\u00e1c th\u1ecfa thu\u1eadn. V\u00ec v\u1eady, \u0111i\u1ec1u n\u00e0y \u0111ang b\u1eaft \u0111\u1ea7u x\u1ea3y ra, nh\u01b0ng n\u00f3 kh\u00f4ng x\u1ea3y ra trong, n\u00f3 x\u1ea3y ra \u0111\u1ed1i v\u1edbi c\u00e1c v\u1ee5 ki\u1ec7n c\u1ee5 th\u1ec3 c\u00f3 li\u00ean quan \u0111\u1ebfn \u0111\u00f4 la, n\u01a1i b\u1ea1n c\u00f3 th\u1ec3 nh\u1eadn \u0111\u01b0\u1ee3c m\u1ed9t ph\u1ea7n tr\u0103m ti\u1ec1n th\u1eafng c\u01b0\u1ee3c.    \n N\u00f3 v\u1eabn ch\u01b0a x\u1ea3y ra v\u00e0 ki\u1ec3u nh\u01b0, \u1ed2, ch\u00fang t\u00f4i s\u1ebd t\u1ea1o ra t\u1ea5t c\u1ea3, ch\u00fang t\u00f4i \u0111\u00e3 t\u1ea1o ra m\u1ed9t c\u00f4ng ty lu\u1eadt tr\u1ef1c tuy\u1ebfn v\u00e0 ch\u00fang t\u00f4i \u0111ang t\u1ea1o ra c\u00e1c t\u00e0i li\u1ec7u ph\u00e1p l\u00fd c\u1ee7a b\u1ea1n v\u1edbi chi ph\u00ed b\u00e1o c\u00e1o m\u1ed9t ph\u1ea7n ho\u1eb7c b\u1ea5t c\u1ee9 th\u1ee9 g\u00ec. C\u00f3 l\u1ebd n\u00f3 v\u1eabn ch\u01b0a \u0111\u1ebfn. AI s\u1ebd \u0111\u00f3ng m\u1ed9t vai tr\u00f2 trong vi\u1ec7c n\u00e0y, nh\u01b0ng ch\u00fang t\u00f4i v\u1eabn ch\u01b0a \u1edf \u0111\u00f3.  \n &#8220;B\u1ea1n th\u1ea5y h\u1ec7 s\u1ed1 \u0111\u1ecbnh gi\u00e1 n\u00e0o cho c\u00e1c kho\u1ea3n \u0111\u1ea7u t\u01b0 tho\u00e1t v\u1ed1n sau \u0111\u1ee3t \u0111i\u1ec1u ch\u1ec9nh n\u0103m 2023-24?&#8221;\n V\u1eady l\u00e0 ch\u00fang ta \u0111\u00e3 quay l\u1ea1i v\u1ec1 c\u1ea3 \u0111\u1ea7u t\u01b0 v\u00e0 tho\u00e1t kh\u1ecfi h\u1ec7 s\u1ed1 nh\u00e2n n\u0103m 2019. V\u1eady th\u00ec h\u1ea1t gi\u1ed1ng trung b\u00ecnh tr\u01b0\u1edbc, b\u00e2y gi\u1edd l\u00e0 1 \u1edf m\u1ee9c 5 tr\u01b0\u1edbc. H\u1ea1t gi\u1ed1ng trung b\u00ecnh l\u00e0 3 \u1edf m\u1ee9c 9 tr\u01b0\u1edbc \u0111\u1ebfn 3 \u1edf m\u1ee9c 12 tr\u01b0\u1edbc. V\u00e0 t\u1ea1i th\u1eddi \u0111i\u1ec3m \u0111\u00f3, n\u1ebfu b\u1ea1n l\u00e0 th\u1ecb tr\u01b0\u1eddng ti\u00eau d\u00f9ng v\u1edbi t\u1ef7 l\u1ec7 ti\u1ebfp nh\u1eadn 15 ph\u1ea7n tr\u0103m, b\u1ea1n c\u00f3 th\u1ec3 c\u00f3 150 ngh\u00ecn \u0111\u00f4 la m\u1ed9t th\u00e1ng trong GMV.   \n N\u1ebfu b\u1ea1n l\u00e0 m\u1ed9t c\u00f4ng ty SaaS B2B, b\u1ea1n c\u00f3 th\u1ec3 ki\u1ebfm \u0111\u01b0\u1ee3c 25-30 ngh\u00ecn \u0111\u00f4 la m\u1ed9t th\u00e1ng trong MRR v\u1edbi bi\u00ean \u0111\u1ed9 l\u1ee3i nhu\u1eadn kho\u1ea3ng 90 ph\u1ea7n tr\u0103m. V\u00ec v\u1eady, v\u00f2ng A trung b\u00ecnh l\u00e0 718 tr\u01b0\u1edbc, b\u1ea1n ki\u1ebfm \u0111\u01b0\u1ee3c 750 ngh\u00ecn \u0111\u00f4 la m\u1ed9t th\u00e1ng trong GMV n\u1ebfu b\u1ea1n c\u00f3 t\u1ef7 l\u1ec7 ch\u1ea5p nh\u1eadn 15 ph\u1ea7n tr\u0103m, c\u00f3 th\u1ec3 b\u1ea1n ki\u1ebfm \u0111\u01b0\u1ee3c 2 tri\u1ec7u \u0111\u00f4 la n\u1ebfu b\u1ea1n c\u00f3 t\u1ef7 l\u1ec7 ch\u1ea5p nh\u1eadn 5 ph\u1ea7n tr\u0103m v\u00e0 b\u1ea1n ki\u1ebfm \u0111\u01b0\u1ee3c 150 ngh\u00ecn \u0111\u00f4 la m\u1ed9t th\u00e1ng trong MRR n\u1ebfu b\u1ea1n l\u00e0 m\u1ed9t c\u00f4ng ty SaaS B2B. \n V\u00e0 trung v\u1ecb B gi\u1ed1ng nh\u01b0 15 tri\u1ec7u \u1edf m\u1ee9c 50 tr\u01b0\u1edbc. B\u1ea1n \u0111ang ki\u1ebfm \u0111\u01b0\u1ee3c 2,5 tri\u1ec7u trong GMV n\u1ebfu b\u1ea1n c\u00f3 t\u1ef7 l\u1ec7 ti\u1ebfp nh\u1eadn 15 ph\u1ea7n tr\u0103m, c\u00f3 th\u1ec3 l\u00e0 7-10 tri\u1ec7u n\u1ebfu b\u1ea1n c\u00f3 t\u1ef7 l\u1ec7 ti\u1ebfp nh\u1eadn th\u1ea5p h\u01a1n v\u00e0 600-700 ngh\u00ecn trong MRR n\u1ebfu b\u1ea1n l\u00e0 c\u00f4ng ty SaaS B2B. B\u00e2y gi\u1edd h\u00e3y l\u01b0u \u00fd r\u1eb1ng \u0111\u00e2y l\u00e0 trung v\u1ecb. Gi\u00e1 tr\u1ecb trung b\u00ecnh cao h\u01a1n \u0111\u00e1ng k\u1ec3. L\u00fd do gi\u00e1 tr\u1ecb trung b\u00ecnh, gi\u1ed1ng nh\u01b0 gi\u00e1 tr\u1ecb trung b\u00ecnh A hi\u1ec7n t\u1ea1i c\u00f3 l\u1ebd l\u00e0 10 \u1edf m\u1ee9c 30 tr\u01b0\u1edbc.     \n V\u00e0 l\u00fd do gi\u00e1 tr\u1ecb trung b\u00ecnh cao h\u01a1n l\u00e0 nh\u1eefng ng\u01b0\u1eddi s\u00e1ng l\u1eadp l\u1ea7n th\u1ee9 hai cam k\u1ebft m\u1ee9c gi\u00e1 cao h\u01a1n. V\u00e0 c\u00f3 nh\u1eefng danh m\u1ee5c nh\u01b0 ti\u1ec1n \u0111i\u1ec7n t\u1eed ho\u1eb7c AI r\u1ea5t hot, n\u01a1i b\u1ea1n \u0111ang huy \u0111\u1ed9ng v\u1edbi m\u1ee9c gi\u00e1 cao h\u01a1n \u0111\u00e1ng k\u1ec3. \u0110i\u1ec1u \u0111\u00f3 n\u00f3i r\u1eb1ng, ch\u00fang t\u00f4i c\u1ed1 g\u1eafng b\u00e1m s\u00e1t m\u1ee9c trung b\u00ecnh v\u00e0 ch\u00fang t\u00f4i c\u0169ng tr\u00e1nh xa c\u00e1c danh m\u1ee5c qu\u00e1 hot n\u01a1i m\u1ecdi ng\u01b0\u1eddi \u0111ang tr\u1ea3 qu\u00e1 nhi\u1ec1u.  \n B\u1ed9i s\u1ed1 tho\u00e1t c\u0169ng b\u1ecb n\u00e9n l\u1ea1i. Nh\u00e2n ti\u1ec7n, \u0111i\u1ec1u \u0111\u00f3 kh\u00f4ng l\u00e0m t\u00f4i b\u1eadn t\u00e2m nhi\u1ec1u l\u1eafm, v\u00ec, b\u1ed9i s\u1ed1 nh\u1eadp th\u1ea5p h\u01a1n, b\u1ed9i s\u1ed1 tho\u00e1t th\u1ea5p h\u01a1n, nh\u01b0ng c\u00f3 \u00edt s\u1ef1 c\u1ea1nh tranh h\u01a1n, \u0111\u00fang kh\u00f4ng? V\u00e0o n\u0103m 21, b\u1ea5t k\u1ef3 \u00fd t\u01b0\u1edfng hay n\u00e0o c\u0169ng c\u00f3 kho\u1ea3ng 20 ng\u01b0\u1eddi theo \u0111u\u1ed5i, t\u1ea5t c\u1ea3 \u0111\u1ec1u l\u00e0 nh\u1eefng \u0111\u1ed9i tuy\u1ec7t v\u1eddi, m\u1ecdi ng\u01b0\u1eddi \u0111\u1ec1u \u0111\u01b0\u1ee3c t\u00e0i tr\u1ee3 t\u1ed1t, v\u00e0 \u0111i\u1ec1u \u0111\u00f3 th\u1ef1c s\u1ef1 s\u1ebd d\u1eabn \u0111\u1ebfn h\u00e0nh vi kh\u00f4ng kinh t\u1ebf.  \n M\u1ecdi ng\u01b0\u1eddi \u0111\u00e3 chi qu\u00e1 nhi\u1ec1u ti\u1ec1n, n\u1ec1n kinh t\u1ebf \u0111\u00e3 \u0111\u1ea3o ng\u01b0\u1ee3c. B\u00e2y gi\u1edd, \u0111\u00fang v\u1eady, \u0111\u1ecbnh gi\u00e1 \u0111\u1ea7u v\u00e0o th\u1ea5p h\u01a1n v\u00e0 \u0111\u1ecbnh gi\u00e1 tho\u00e1t c\u0169ng th\u1ea5p h\u01a1n, nh\u01b0ng b\u1ea1n c\u00f3 nhi\u1ec1u kh\u1ea3 n\u0103ng gi\u00e0nh chi\u1ebfn th\u1eafng trong to\u00e0n b\u1ed9 danh m\u1ee5c. V\u00ec v\u1eady, kh\u00e1 l\u1ea1c quan cho nh\u00f3m c\u00f4ng ty. V\u00e0 ch\u00fang t\u00f4i \u0111\u00e3 \u0111\u1ea7u t\u01b0 v\u00e0o 23, 24, 25. V\u00e0 t\u00f4i hy v\u1ecdng r\u1eb1ng th\u1ecb tr\u01b0\u1eddng tho\u00e1t th\u1ef1c s\u1ef1 m\u1edf c\u1eeda tr\u1edf l\u1ea1i.    \n \u0110\u00e3 c\u00f3 m\u1ed9t h\u1ea1n ch\u1ebf. A, th\u1ecb tr\u01b0\u1eddng IPO \u0111\u00e3 \u0111\u00f3ng c\u1eeda v\u00e0 B, M&amp;A th\u1ef1c s\u1ef1 b\u1ecb h\u1ea1n ch\u1ebf. Gi\u1ed1ng nh\u01b0 lu\u1eadt ch\u1ed1ng \u0111\u1ed9c quy\u1ec1n khi\u1ebfn Meta, Google v\u00e0 nh\u1eefng c\u00f4ng ty kh\u00e1c kh\u00f4ng \u0111\u01b0\u1ee3c ph\u00e9p mua. T\u00f4i hy v\u1ecdng \u0111i\u1ec1u \u0111\u00f3 s\u1ebd thay \u0111\u1ed5i. 25, 26. R\u00f5 r\u00e0ng l\u00e0 TBD c\u00f2n qu\u00e1 s\u1edbm \u0111\u1ec3 n\u00f3i, nh\u01b0ng t\u00f4i hy v\u1ecdng r\u1eb1ng n\u00f3 c\u00f3 v\u1ebb kh\u00e1 h\u1ee9a h\u1eb9n v\u00e0 s\u1ebd c\u00f3 s\u1ef1 thay \u0111\u1ed5i trong m\u00f4i tr\u01b0\u1eddng chung khi l\u00e3i su\u1ea5t gi\u1ea3m xu\u1ed1ng.     \n V\u00e0 khi ch\u00ednh quy\u1ec1n thay \u0111\u1ed5i, c\u00f3 l\u1ebd lu\u1eadt ch\u1ed1ng \u0111\u1ed9c quy\u1ec1n hi\u1ec7n v\u1eabn ch\u01b0a r\u00f5 r\u00e0ng, h\u1ecd s\u1ebd l\u00e0m v\u1eady. Ph\u1ea3i. T\u00f4i ch\u1eafc ch\u1eafn r\u1eb1ng Trump r\u1ea5t ph\u1ea3n \u0111\u1ed1i c\u00e1c c\u00f4ng ty c\u00f4ng ngh\u1ec7 t\u1ef1 do nh\u01b0 Google Meta, v.v. V\u00ec v\u1eady, b\u1ea1n c\u0169ng c\u00f3 th\u1ec3 kh\u00f4ng cho ph\u00e9p M&amp;A. Nh\u01b0ng ch\u00fang ta s\u1ebd xem x\u00e9t TBD. T\u00f4i l\u1ea1c quan m\u1ed9t c\u00e1ch th\u1eadn tr\u1ecdng.   \n Filali: Ch\u00fang ta \u0111\u00e3 g\u1eb7p nhau c\u00e1ch \u0111\u00e2y v\u00e0i n\u0103m t\u1ea1i NOAH \u1edf London. MarocAnnonces hi\u1ec7n \u0111ang c\u00f3 l\u00e3i v\u1edbi m\u1ee9c t\u0103ng tr\u01b0\u1edfng doanh thu +170% trong n\u0103m nay, c\u00e2n nh\u1eafc \u0111\u1ebfn vi\u1ec7c t\u00e1ch ri\u00eang, b\u1ea3ng vi\u1ec7c l\u00e0m \u0111\u1ed9c l\u1eadp chuy\u1ec3n kh\u1ecfi c\u00e1c danh m\u1ee5c kh\u00e1c \u0111\u1ec3 kh\u00f4ng t\u1ea1o ra doanh thu. R\u1ea5t mu\u1ed1n nghe suy ngh\u0129 c\u1ee7a b\u1ea1n.  \n C\u00e2u tr\u1ea3 l\u1eddi t\u1ea5t nhi\u00ean l\u00e0 t\u00f9y thu\u1ed9c. Craigslist ki\u1ebfm \u0111\u01b0\u1ee3c ph\u1ea7n l\u1edbn doanh thu t\u1eeb vi\u1ec7c l\u00e0m. V\u00e0 m\u1ed9t ph\u1ea7n l\u00fd do khi\u1ebfn h\u1ecd c\u00f3 \u0111\u01b0\u1ee3c vi\u1ec7c l\u00e0m v\u00e0 danh m\u1ee5c vi\u1ec7c l\u00e0m m\u00e0u xanh lam chi\u1ebfn th\u1eafng l\u00e0 v\u00ec m\u1ecdi ng\u01b0\u1eddi tham gia v\u00e0o danh m\u1ee5c h\u00e0ng ti\u00eau d\u00f9ng \u0111\u1ebfn h\u00e0ng ti\u00eau d\u00f9ng, n\u01a1i h\u1ecd giao d\u1ecbch th\u01b0\u1eddng xuy\u00ean. V\u00e0 sau \u0111\u00f3 h\u1ecd c\u0169ng t\u00ecnh c\u1edd tham gia v\u00e0o danh m\u1ee5c kh\u00e1c. Chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a OLX lu\u00f4n l\u00e0 ch\u00fang t\u00f4i gi\u00e0nh \u0111\u01b0\u1ee3c h\u00e0ng h\u00f3a CDC v\u00ec m\u1ecdi ng\u01b0\u1eddi giao d\u1ecbch m\u1ecdi l\u00fac, ngay c\u1ea3 khi ch\u00fang t\u00f4i kh\u00f4ng th\u1ef1c s\u1ef1 ki\u1ebfm \u0111\u01b0\u1ee3c ti\u1ec1n \u1edf \u0111\u00f3, m\u1eb7c d\u00f9 ch\u00fang t\u00f4i th\u01b0\u1eddng c\u00f3 th\u1ec3 ki\u1ebfm \u0111\u01b0\u1ee3c ti\u1ec1n \u1edf \u0111\u00f3.    \n V\u00e0 sau \u0111\u00f3 ch\u00fang ta \u0111i v\u00e0o tr\u01b0\u1eddng h\u1ee3p c\u1ee7a ch\u00fang ta, xe CDC, xe BTC, CDC, b\u1ea5t \u0111\u1ed9ng s\u1ea3n, v.v. V\u00e0 \u0111\u00f4i khi l\u00e0 c\u00f4ng vi\u1ec7c. Ch\u00fang ta ch\u01b0a bao gi\u1edd th\u1ef1c s\u1ef1 quan t\u00e2m nhi\u1ec1u \u0111\u1ebfn c\u00f4ng vi\u1ec7c. V\u00ec v\u1eady, n\u00f3 ph\u1ee5 thu\u1ed9c v\u00e0o ngu\u1ed3n l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp c\u1ee7a b\u1ea1n l\u00e0 g\u00ec v\u00e0 t\u1ea1i sao h\u1ecd \u0111\u1ebfn \u0111\u00f3. N\u1ebfu h\u1ecd \u0111\u1ebfn \u0111\u00f3 ch\u1ec9 \u0111\u1ec3 t\u00ecm vi\u1ec7c l\u00e0m v\u00e0 h\u1ecd bi\u1ebft b\u1ea1n l\u00e0 trang web vi\u1ec7c l\u00e0m, v.v., th\u00ec \u0111\u00fang, \u0111\u00f3 c\u00f3 th\u1ec3 ch\u1ec9 l\u00e0 m\u1ed9t trang web vi\u1ec7c l\u00e0m.    \n Nh\u01b0ng n\u1ebfu b\u1ea1n th\u1ef1c s\u1ef1 \u0111\u1ebfn \u0111\u00f3 \u0111\u1ec3 mua v\u00e0 b\u00e1n \u0111i\u1ec7n tho\u1ea1i, v\u00e0 sau \u0111\u00f3 h\u1ecd c\u0169ng s\u1eed d\u1ee5ng b\u1ea1n cho c\u00f4ng vi\u1ec7c, th\u00ec c\u00f3 th\u1ec3 h\u1ee3p l\u00fd khi gi\u1eef n\u00f3 v\u00e0 tr\u1edf th\u00e0nh danh m\u1ee5c ch\u00e9o. V\u00e0 nh\u00e2n ti\u1ec7n, t\u00f4i ngh\u0129 c\u00f3 nh\u1eefng c\u00e1ch \u0111\u1ec3 ki\u1ebfm ti\u1ec1n t\u1eeb c\u00e1c danh m\u1ee5c kh\u00e1c. Xu h\u01b0\u1edbng baguette trong c\u00e1c giao d\u1ecbch v\u00e0 trong CDC hi\u1ec7n t\u1ea1i gi\u1ed1ng nh\u01b0, b\u1ea1n giao d\u1ecbch, b\u1ea1n t\u00ednh ph\u00ed ng\u01b0\u1eddi mua, b\u1ea1n th\u1ef1c hi\u1ec7n v\u1eadn chuy\u1ec3n v\u00e0 k\u00fd qu\u1ef9 v\u00e0 b\u1ea3o hi\u1ec3m, v.v. V\u00e0 do \u0111\u00f3, b\u1ea1n c\u00f3 th\u1ec3 ki\u1ebfm ti\u1ec1n t\u1eeb wallop. V\u00e0 T\u00e2y Ban Nha l\u00e0 m\u1ed9t v\u00ed d\u1ee5 tuy\u1ec7t v\u1eddi v\u1ec1 \u0111i\u1ec1u \u0111\u00f3, n\u01a1i h\u1ecd \u0111\u00e3 chuy\u1ec3n t\u1eeb m\u00f4 h\u00ecnh ch\u1ec9 d\u1ef1a tr\u00ean ni\u00eam y\u1ebft v\u1edbi m\u00f4 h\u00ecnh c\u0169 nh\u01b0 ph\u00ed \u0111\u1eb7t ch\u1ed7 v\u00e0 t\u0103ng gi\u00e1, v.v., sang giao d\u1ecbch. Ph\u1ea7n l\u1edbn doanh thu ho\u1eb7c giao d\u1ecbch. V\u00e0 v\u00ec v\u1eady, t\u1ea5t nhi\u00ean, c\u00e2u tr\u1ea3 l\u1eddi l\u00e0 t\u00f9y thu\u1ed9c.      \n Nh\u01b0ng t\u00f4i c\u00f3 th\u1ec3 \u0111\u01b0a ra l\u1eadp lu\u1eadn cho c\u1ea3 hai, t\u00f9y thu\u1ed9c v\u00e0o l\u01b0\u1ee3ng l\u1ee3i \u00edch m\u00e0 b\u1ea1n nh\u1eadn \u0111\u01b0\u1ee3c t\u1eeb l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp mi\u1ec5n ph\u00ed t\u1eeb c\u00e1c danh m\u1ee5c kh\u00e1c. V\u00e0 ngay c\u1ea3 khi b\u1ea1n kh\u00f4ng ki\u1ebfm \u0111\u01b0\u1ee3c nhi\u1ec1u ti\u1ec1n, c\u00f3 l\u1ebd \u0111i\u1ec1u \u0111\u00f3 kh\u00f4ng quan tr\u1ecdng. \n Khi b\u1ea1n nh\u00ecn v\u00e0o nh\u1eefng xu h\u01b0\u1edbng n\u00e0y, b\u1ea1n ch\u1ee7 y\u1ebfu nh\u00ecn v\u00e0o nhu c\u1ea7u ho\u1eb7c v\u1ea5n \u0111\u1ec1 \u1edf th\u1ecb tr\u01b0\u1eddng Hoa K\u1ef3 ho\u1eb7c th\u1ecb tr\u01b0\u1eddng Ch\u00e2u \u00c2u.\n Nhi\u1ec1u trong s\u1ed1 nh\u1eefng xu h\u01b0\u1edbng n\u00e0y l\u00e0 to\u00e0n c\u1ea7u. Gi\u1ed1ng nh\u01b0 th\u01b0\u01a1ng m\u1ea1i b\u1ea3o hi\u1ec3m nh\u00e2n th\u1ecd \u0111\u00e3 tr\u1edf th\u00e0nh xu h\u01b0\u1edbng \u1edf Trung Qu\u1ed1c tr\u01b0\u1edbc khi tr\u1edf th\u00e0nh xu h\u01b0\u1edbng \u1edf Hoa K\u1ef3. V\u00ec v\u1eady, t\u00f4i \u0111\u00e3 xem x\u00e9t n\u00f3 theo g\u00f3c nh\u00ecn to\u00e0n c\u1ea7u, nh\u01b0ng t\u1ea5t nhi\u00ean, 50 ph\u1ea7n tr\u0103m c\u00e1c kho\u1ea3n \u0111\u1ea7u t\u01b0 c\u1ee7a ch\u00fang t\u00f4i l\u00e0 \u1edf Hoa K\u1ef3. T\u00f4i s\u1ed1ng \u1edf New York. T\u00f4i th\u1ea5y nhi\u1ec1u th\u1ee9 h\u01a1n \u1edf Hoa K\u1ef3 Nh\u01b0ng nh\u01b0 t\u00f4i \u0111\u00e3 \u0111\u1ec1 c\u1eadp tr\u01b0\u1edbc \u0111\u00f3, gi\u1ed1ng nh\u01b0 xuy\u00ean bi\u00ean gi\u1edbi l\u00e0 m\u1ed9t xu h\u01b0\u1edbng c\u1ee7a Ch\u00e2u \u00c2u h\u01a1n l\u00e0 m\u1ed9t xu h\u01b0\u1edbng c\u1ee7a Hoa K\u1ef3, n\u01a1i cu\u1ed1i c\u00f9ng c\u0169ng \u0111ang tr\u01b0\u1edfng th\u00e0nh. V\u00ec v\u1eady, t\u00f4i xem x\u00e9t T\u00f4i \u0111o\u00e1n c\u00e2u tr\u1ea3 l\u1eddi l\u00e0 c\u1ea3 hai. T\u00f4i c\u00f3 l\u1ebd \u0111\u00e3 ch\u00fa \u00fd nhi\u1ec1u h\u01a1n m\u1ed9t ch\u00fat \u0111\u1ebfn th\u1ecb tr\u01b0\u1eddng Ch\u00e2u \u00c2u \u1edf Th\u1ecb tr\u01b0\u1eddng Hoa K\u1ef3, nh\u01b0ng t\u00f4i ch\u1eafc ch\u1eafn xem x\u00e9t c\u1ea3 hai v\u00e0 t\u00f4i r\u1ea5t vui m\u1eebng khi th\u1ea5y nh\u1eefng g\u00ec \u0111ang di\u1ec5n ra \u1edf kh\u1eafp m\u1ecdi n\u01a1i tr\u00ean th\u1ebf gi\u1edbi. V\u00e0 xu h\u01b0\u1edbng l\u00e0, khi m\u1ecdi th\u1ee9 \u0111ang di\u1ec5n ra, ch\u00fang c\u00f3 xu h\u01b0\u1edbng x\u1ea3y ra. M\u1ecdi ng\u01b0\u1eddi xu\u1ea5t hi\u1ec7n \u1edf kh\u1eafp m\u1ecdi n\u01a1i c\u00f9ng m\u1ed9t l\u00fac. V\u00ec v\u1eady, khi ai \u0111\u00f3 gi\u1edbi thi\u1ec7u cho t\u00f4i m\u1ed9t \u00fd t\u01b0\u1edfng s\u00e1ng t\u1ea1o m\u1edbi, th\u01b0\u1eddng l\u00e0 trong v\u00f2ng m\u1ed9t ho\u1eb7c hai th\u00e1ng, 10 ng\u01b0\u1eddi kh\u00e1c c\u0169ng gi\u1edbi thi\u1ec7u cho t\u00f4i ch\u00ednh x\u00e1c \u00fd t\u01b0\u1edfng \u0111\u00f3, \u0111i\u1ec1u \u0111\u00f3 cho th\u1ea5y r\u1eb1ng, \u00fd t\u01b0\u1edfng \u0111\u00e3 c\u00f3, th\u1eddi \u0111i\u1ec3m \u0111\u00e3 \u0111\u1ebfn, cho d\u00f9 \u0111\u00f3 l\u00e0 v\u1ec1 m\u1eb7t v\u0103n h\u00f3a, c\u00f4ng ngh\u1ec7 hay b\u1ea5t c\u1ee9 \u0111i\u1ec1u g\u00ec c\u1ea7n thi\u1ebft khi th\u1ecb tr\u01b0\u1eddng \u0111\u00e3 s\u1eb5n s\u00e0ng, gi\u1ed1ng nh\u01b0 r\u1ea5t nhi\u1ec1u ng\u01b0\u1eddi s\u1ebd c\u00f3 c\u00f9ng m\u1ed9t \u00fd t\u01b0\u1edfng v\u00e0o c\u00f9ng m\u1ed9t th\u1eddi \u0111i\u1ec3m.        \n \u0110\u00e2y l\u00e0 \u0111i\u1ec1u t\u00f4i \u0111\u00e3 th\u1ea5y x\u1ea3y ra li\u00ean t\u1ee5c trong su\u1ed1t 26 n\u0103m qua khi t\u00f4i l\u00e0m vi\u1ec7c n\u00e0y v\u00e0 t\u00f4i nghi ng\u1edd \u0111i\u1ec1u n\u00e0y s\u1ebd ti\u1ebfp t\u1ee5c x\u1ea3y ra. V\u00e0 r\u00f5 r\u00e0ng l\u00e0 \u0111i\u1ec1u g\u00ec \u0111\u00f3 c\u00f3 hi\u1ec7u qu\u1ea3 \u1edf m\u1ed9t qu\u1ed1c gia th\u00ec c\u0169ng c\u00f3 hi\u1ec7u qu\u1ea3 \u1edf m\u1ed9t qu\u1ed1c gia kh\u00e1c. B\u00e2y gi\u1edd b\u1ea1n kh\u00f4ng ch\u1ec9 th\u1ef1c hi\u1ec7n thao t\u00e1c sao ch\u00e9p v\u00e0 d\u00e1n internet theo ki\u1ec3u c\u0169.   \n Tr\u00ean th\u1ef1c t\u1ebf, b\u1ea1n ph\u1ea3i th\u00edch nghi v\u1edbi nh\u1eefng s\u1eafc th\u00e1i ri\u00eang c\u1ee7a \u0111\u1ea5t n\u01b0\u1edbc nh\u01b0ng x\u00e9t cho c\u00f9ng, con ng\u01b0\u1eddi ch\u00fang ta \u0111\u1ec1u mu\u1ed1n \u0111\u01b0\u1ee3c gi\u1ea3i tr\u00ed. Ch\u00fang t\u00f4i mu\u1ed1n c\u00f3 \u00fd th\u1ee9c v\u1ec1 m\u1ee5c \u0111\u00edch. Ch\u00fang ta mu\u1ed1n giao l\u01b0u, trao \u0111\u1ed5i v\u00e0 nh\u1eefng \u00fd t\u01b0\u1edfng \u0111\u00e1p \u1ee9ng m\u1ed9t ho\u1eb7c nhi\u1ec1u nhu c\u1ea7u n\u00e0y. T\u00f4i c\u00f3 xu h\u01b0\u1edbng l\u00e0m vi\u1ec7c \u1edf m\u1ecdi n\u01a1i. Ch\u1ebft ti\u1ec7t.  \n T\u00f4i n\u00ean th\u00eam ng\u01b0\u1eddi s\u00e1ng l\u1eadp MarocAnnonces, n\u1ec1n t\u1ea3ng s\u1ed1 1 t\u1ea1i Morocco d\u00e0nh cho ng\u01b0\u1eddi t\u00ecm vi\u1ec7c v\u00e0 l\u00e0 trung t\u00e2m \u0111\u00e1ng tin c\u1eady cho c\u00e1c c\u00f4ng ty tuy\u1ec3n d\u1ee5ng v\u1edbi h\u01a1n 5.000 \u1ee9ng vi\u00ean.\n V\u00e2ng, xin ch\u00fac m\u1eebng v\u00ec \u0111\u00e3 d\u1eabn \u0111\u1ea7u th\u1ecb tr\u01b0\u1eddng vi\u1ec7c l\u00e0m t\u1ea1i Morocco. \u00dd t\u00f4i l\u00e0, th\u00f4ng th\u01b0\u1eddng \u0110\u00e2y l\u00e0 nh\u1eefng v\u1ecb tr\u00ed c\u1ef1c k\u1ef3 t\u1ed1t \u0111\u1ec3 n\u1eafm gi\u1eef. Ng\u01b0\u1eddi chi\u1ebfn th\u1eafng s\u1ebd gi\u00e0nh \u0111\u01b0\u1ee3c nhi\u1ec1u nh\u1ea5t, kh\u00f4ng ai s\u1ebd \u0111\u1ebfn v\u00e0 chi ti\u1ec1n \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c c\u1ea3 nh\u00e0 tuy\u1ec3n d\u1ee5ng v\u00e0 \u1ee9ng vi\u00ean ti\u1ec1m n\u0103ng so v\u1edbi b\u1ea1n v\u00e0 bi\u00ean \u0111\u1ed9 l\u1ee3i nhu\u1eadn m\u00e0 b\u1ea1n c\u00f3 th\u1ec3 n\u1eafm gi\u1eef l\u00e0 r\u1ea5t cao. V\u00ec v\u1eady, xin ch\u00fac m\u1eebng th\u00e0nh c\u00f4ng v\u00e0 ch\u00fac b\u1ea1n ti\u1ebfp t\u1ee5c th\u00e0nh c\u00f4ng tr\u00ean c\u01a1 s\u1edf ti\u1ebfn v\u1ec1 ph\u00eda tr\u01b0\u1edbc.   \n V\u1eady n\u00ean t\u00f4i s\u1ebd t\u1ea1m d\u1eebng \u1edf \u0111\u00e2y v\u00e0 cho t\u00f4i bi\u1ebft n\u1ebfu b\u1ea1n c\u00f3 b\u1ea5t k\u1ef3 c\u00e2u h\u1ecfi n\u00e0o kh\u00e1c tr\u01b0\u1edbc \u0111\u00f3. T\u00f4i s\u1ebd d\u1eebng l\u1ea1i v\u00e0 n\u1ebfu kh\u00f4ng, t\u00f4i c\u00f3 th\u1ec3 s\u1ebd th\u1ef1c hi\u1ec7n m\u1ed9t t\u1eadp ti\u1ebfp theo v\u00e0o \u0111\u1ea7u n\u0103m sau, n\u01a1i t\u00f4i s\u1ebd th\u1ef1c hi\u1ec7n m\u1ed9t &#8220;h\u1ecfi t\u00f4i b\u1ea5t c\u1ee9 \u0111i\u1ec1u g\u00ec&#8221;. Gi\u1ed1ng nh\u01b0 \u0111\u00e3 m\u1ed9t n\u0103m tr\u00f4i qua k\u1ec3 t\u1eeb khi ch\u00fang ta l\u00e0m \u0111i\u1ec1u \u0111\u00f3. N\u00f3 s\u1ebd bao g\u1ed3m b\u1ea5t c\u1ee9 \u0111i\u1ec1u g\u00ec c\u00f3 th\u1ec3 l\u00e0 c\u1ee7a t\u00f4i v\u00e0 c\u00f3 li\u00ean quan \u0111\u1ebfn c\u00e1c b\u1ea1n. D\u1ef1a tr\u00ean chuy\u00ean m\u00f4n c\u1ee7a t\u00f4i t\u1eeb Fabrice AI cho \u0111\u1ebfn cu\u1ed9c phi\u00eau l\u01b0u \u0111i\u00ean r\u1ed3 ti\u1ebfp theo m\u00e0 t\u00f4i s\u1ebd th\u1ef1c hi\u1ec7n, b\u1ea5t k\u1ec3 xu h\u01b0\u1edbng n\u00e0o t\u00f4i th\u1ea5y trong c\u00e1c danh m\u1ee5c kh\u00e1c, v.v.    \n Andrei Joosten, v\u1eeba \u0111\u0103ng nh\u1eadp, b\u1ea1n th\u1ea5y AI s\u1ebd l\u00e0m thay \u0111\u1ed5i kh\u00f4ng gian th\u1ecb tr\u01b0\u1eddng \u0111\u1ebfn m\u1ee9c n\u00e0o?\n \u0110\u00e2y th\u1ef1c s\u1ef1 l\u00e0 m\u1ed9t ch\u1ee7 \u0111\u1ec1 \u0111\u01b0\u1ee3c \u0111\u1ec1 c\u1eadp chi ti\u1ebft trong t\u1eadp tr\u01b0\u1edbc, c\u00f3 th\u1ec3 l\u00e0 hai tu\u1ea7n ho\u1eb7c ba tu\u1ea7n tr\u01b0\u1edbc. AI ch\u1eafc ch\u1eafn \u0111ang di\u1ec5n ra v\u00e0 t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn th\u1ecb tr\u01b0\u1eddng theo nhi\u1ec1u c\u00e1ch. Hi\u1ec7n nay, m\u1ecdi c\u00f4ng ty trong l\u0129nh v\u1ef1c n\u00e0y \u0111\u1ec1u \u0111ang s\u1eed d\u1ee5ng AI \u0111\u1ec3 c\u1ea3i thi\u1ec7n d\u1ecbch v\u1ee5 ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng. M\u1ecdi c\u00f4ng ty \u0111\u1ec1u \u0111ang s\u1eed d\u1ee5ng AI \u0111\u1ec3 c\u1ea3i thi\u1ec7n n\u0103ng su\u1ea5t c\u1ee7a l\u1eadp tr\u00ecnh vi\u00ean v\u00e0 trong m\u1ed9t s\u1ed1 danh m\u1ee5c, h\u1ecd \u0111ang s\u1eed d\u1ee5ng AI \u0111\u1ec3 thay \u0111\u1ed5i lu\u1ed3ng c\u00f4ng vi\u1ec7c.   \n V\u00ec v\u1eady, ng\u01b0\u1eddi b\u00e1n ch\u1ea3y r\u00f5 r\u00e0ng nh\u1ea5t n\u01a1i m\u1ecdi ng\u01b0\u1eddi \u0111ang s\u1eed d\u1ee5ng n\u00f3, n\u01a1i b\u1ea1n ch\u1ec9 c\u1ea7n ch\u1ee5p \u1ea3nh m\u1eb7t h\u00e0ng v\u00e0 poof, danh s\u00e1ch \u0111\u01b0\u1ee3c t\u1ea1o ra, ho\u1ea1t \u0111\u1ed9ng c\u1ef1c k\u1ef3 t\u1ed1t. V\u00e0 trong, trong nh\u1eefng th\u1ee9 nh\u01b0 truy\u1ec7n tranh ho\u1eb7c th\u1ebb giao d\u1ecbch v\u00e0 M\u1ed9t s\u1ed1 c\u00f4ng ty danh m\u1ee5c \u0111\u1ea7u t\u01b0 kh\u00e1c nh\u01b0 hip commerce ho\u1eb7c TCG player \u0111\u00e3 \u0111\u01b0\u1ee3c eBay mua l\u1ea1i ho\u1eb7c s\u1eed d\u1ee5ng n\u00f3 cho m\u1ee5c \u0111\u00edch \u0111\u00f3, ho\u1eb7c g\u1ecdi X trong danh m\u1ee5c \u0111\u1ed3 s\u01b0u t\u1ea7m. \n Ch\u00fang ta th\u1ea5y n\u00f3 trong t\u00fai x\u00e1ch v\u1edbi Rebag v\u1edbi Claire, ch\u00fang ta th\u1ea5y n\u00f3 v\u1edbi Hero Stuff, n\u01a1i t\u1ea1o ra danh s\u00e1ch chung. V\u00ec v\u1eady, \u0111\u00f3 ch\u1eafc ch\u1eafn l\u00e0 m\u1ed9t xu h\u01b0\u1edbng v\u00e0 n\u01a1i m\u00e0 n\u00f3 v\u1eabn ch\u01b0a x\u1ea3y ra, nh\u01b0ng t\u00f4i nghi ng\u1edd n\u00f3 s\u1ebd \u0111\u00f3ng m\u1ed9t vai tr\u00f2 nh\u01b0 mua h\u00e0ng \u0111\u01b0\u1ee3c c\u00e2n nh\u1eafc. V\u00ec v\u1eady, t\u1ea5t nhi\u00ean, n\u1ebfu b\u1ea1n bi\u1ebft m\u00ecnh \u0111ang t\u00ecm ki\u1ebfm g\u00ec, b\u1ea1n ch\u1ec9 c\u1ea7n t\u00ecm ki\u1ebfm t\u01b0\u01a1ng \u0111\u01b0\u01a1ng v\u1edbi lo\u1ea1i Amazon.  \n N\u1ebfu b\u1ea1n mu\u1ed1n duy\u1ec7t nh\u01b0 Vinted. Ch\u1ec9 c\u1ea7n xem danh s\u00e1ch. V\u1eady th\u00ec \u0111\u00f3 l\u00e0 gi\u1ea3i tr\u00ed. B\u1ea1n kh\u00f4ng th\u1ef1c s\u1ef1 c\u1ea7n AI \u0111\u1ec3 c\u1ea3i thi\u1ec7n lu\u1ed3ng v\u00ec b\u1ea1n th\u1eadm ch\u00ed kh\u00f4ng bi\u1ebft m\u00ecnh \u0111ang t\u00ecm ki\u1ebfm \u0111i\u1ec1u g\u00ec. Gi\u1ed1ng nh\u01b0 mua s\u1eafm \u0111\u1ec3 gi\u1ea3i tr\u00ed v\u1eady. B\u00e2y gi\u1edd, n\u1ebfu b\u1ea1n mu\u1ed1n mua m\u1ed9t chi\u1ebfc \u00f4 t\u00f4 khi n\u00f3 \u0111\u01b0\u1ee3c c\u00e2n nh\u1eafc k\u1ef9 l\u01b0\u1ee1ng ho\u1eb7c m\u1ed9t ng\u00f4i nh\u00e0 \u1edf \u0111\u00f3, m\u1ed9t c\u1ed1 v\u1ea5n nh\u01b0 AI c\u00f3 l\u1ebd h\u1ee3p l\u00fd h\u01a1n nhi\u1ec1u.     \n V\u00ec v\u1eady, \u0111\u1ed1i v\u1edbi du l\u1ecbch, hi\u1ec7n \u0111ang s\u1eed d\u1ee5ng c\u1ed1 v\u1ea5n con ng\u01b0\u1eddi c\u00f3 th\u1ec3 chuy\u1ec3n \u0111\u1ed5i c\u1ed1 v\u1ea5n AI ho\u1eb7c Curated.Com cho c\u00e1c thi\u1ebft b\u1ecb tr\u01b0\u1ee3t tuy\u1ebft cao c\u1ea5p. V\u00e0 t\u00f4i c\u00f3 th\u1ec3 th\u1ea5y AI \u0111\u00f3ng vai tr\u00f2 r\u1ea5t l\u1edbn \u1edf \u0111\u00f3. V\u00e0 t\u00f4i c\u0169ng c\u00f3 th\u1ec3 th\u1ea5y AI \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 k\u1ebft h\u1ee3p t\u1ed1t h\u01a1n gi\u1eefa cung v\u00e0 c\u1ea7u, cho d\u00f9 \u0111\u00f3 l\u00e0 t\u1ea1i c\u00e1c trang web vi\u1ec7c l\u00e0m hay mua v\u00e0 b\u00e1n c\u00e1c danh m\u1ee5c kh\u00e1c nhau.  \n V\u00ec v\u1eady, n\u00f3 s\u1ebd c\u1ea3i thi\u1ec7n \u0111\u00e1ng k\u1ec3 \u1edf \u0111\u00e2y, nh\u01b0ng ch\u00fang ta \u0111ang \u1edf nh\u1eefng ng\u00e0y \u0111\u1ea7u c\u1ee7a ph\u1ea7n \u0111\u00f3 so v\u1edbi UX, UI v\u00e0 quy tr\u00ecnh b\u00e1n h\u00e0ng \u0111\u00e3 \u0111\u01b0\u1ee3c tri\u1ec3n khai. V\u00e0 h\u1ea7u h\u1ebft, h\u1ea7u h\u1ebft c\u00e1c c\u00f4ng ty kh\u1edfi nghi\u1ec7p \u0111\u00e3, nh\u01b0ng ch\u1eafc ch\u1eafn \u0111\u00e3 xem t\u1eadp cu\u1ed1i c\u00f9ng, \u0111\u00f3 l\u00e0 t\u1eadp 46 v\u1ec1 t\u00e1c \u0111\u1ed9ng c\u1ee7a AI \u0111\u1ed1i v\u1edbi th\u1ecb tr\u01b0\u1eddng v\u00e0 lu\u1eadn \u00e1n AI c\u1ee7a ch\u00fang t\u00f4i, m\u1ed9t lu\u1eadn \u00e1n kh\u00e1 tr\u00e1i ng\u01b0\u1ee3c. \n B\u00e0i thuy\u1ebft tr\u00ecnh cu\u1ed1i c\u00f9ng c\u1ee7a b\u1ea1n v\u1ec1 th\u1ecb tr\u01b0\u1eddng v\u00e0 AI. H\u00e3y cho t\u00f4i l\u1eddi khuy\u00ean v\u1ec1 vi\u1ec7c s\u1eed d\u1ee5ng AI cho th\u1eddi gian h\u1ed7 tr\u1ee3 kh\u00e1ch h\u00e0ng. C\u0169ng nh\u01b0 \u0111\u1ed1i v\u1edbi ng\u01b0\u1eddi b\u00e1n h\u00e0ng v\u00e0 t\u1eadp trung v\u00e0o vi\u1ec7c b\u00e1n h\u00e0ng \u0111\u1ec3 gi\u1ea3m s\u1ef1 x\u00e1o tr\u1ed9n. T\u00f4i c\u00f3 m\u1ed9t c\u00e2u h\u1ecfi kh\u00e1c. B\u1ea1n \u0111ang g\u1eb7p kh\u00f3 kh\u0103n g\u00ec? Ch\u00fang t\u00f4i \u0111ang g\u1eb7p kh\u00f3 kh\u0103n v\u1ec1 ng\u01b0\u1eddi b\u00e1n h\u00e0ng. V\u00ed d\u1ee5, Apple v\u00e0 tuck l\u00ean m\u00e1y bay l\u00e0 n\u0103m th\u00e1ng.      \n V\u00ec v\u1eady, \u1edf h\u1ea7u h\u1ebft c\u00e1c th\u1ecb tr\u01b0\u1eddng, vi\u1ec7c t\u00ecm ng\u01b0\u1eddi b\u00e1n d\u1ec5 d\u00e0ng h\u01a1n v\u00ec h\u1ecd c\u00f3 \u0111\u1ed9ng l\u1ef1c t\u00e0i ch\u00ednh khi tham gia n\u1ec1n t\u1ea3ng. B\u00e2y gi\u1edd, t\u00f4i kh\u00f4ng bi\u1ebft ch\u00ednh x\u00e1c b\u1ea1n \u0111ang b\u00e1n c\u00e1i g\u00ec. T\u00f4i \u0111o\u00e1n n\u1ebfu Apple l\u00e0 nh\u00e0 cung c\u1ea5p cho b\u1ea1n, \u00fd t\u00f4i l\u00e0, \u0111\u01b0\u1ee3c \u0111\u01b0a v\u00e0o \u0111\u00f3 trong c\u1eeda h\u00e0ng \u1ee9ng d\u1ee5ng l\u00e0 m\u1ed9t chuy\u1ec7n. N\u1ebfu h\u1ecd b\u00e1n cho b\u1ea1n v\u00ec c\u00f3 ng\u01b0\u1eddi b\u00e1n tr\u00ean n\u1ec1n t\u1ea3ng c\u1ee7a b\u1ea1n, th\u00ec \u0111\u00f3 l\u1ea1i l\u00e0 chuy\u1ec7n kh\u00e1c.   \n H\u00e3y xem, doanh nghi\u1ec7p c\u00e0ng l\u1edbn, chu k\u1ef3 b\u00e1n h\u00e0ng c\u00e0ng d\u00e0i. V\u00ec v\u1eady, t\u00f4i kh\u00f4ng ho\u00e0n to\u00e0n ng\u1ea1c nhi\u00ean v\u1ec1 \u0111i\u1ec1u \u0111\u00f3. Nh\u01b0ng m\u1ed9t khi b\u1ea1n c\u00f3 ch\u00fang, th\u00ec kh\u00f4ng ph\u1ea3i, m\u1ed9t l\u1ea7n n\u1eefa, theo l\u1ecbch s\u1eed, vi\u1ec7c t\u00ecm ng\u01b0\u1eddi mua kh\u00f3 h\u01a1n t\u00ecm ng\u01b0\u1eddi b\u00e1n v\u00ec ng\u01b0\u1eddi b\u00e1n c\u00f3 \u0111\u1ed9ng l\u1ef1c t\u00e0i ch\u00ednh \u0111\u1ec3 \u1edf \u0111\u00f3. V\u00e0 v\u1ea5n \u0111\u1ec1 l\u00e0 n\u1ebfu ng\u01b0\u1eddi b\u00e1n c\u1ee7a b\u1ea1n l\u00e0 nh\u1eefng c\u00f4ng ty kh\u1ed5ng l\u1ed3 nh\u01b0 Apple, b\u1ea1n bi\u1ebft \u0111\u1ea5y, b\u1ea1n \u1edf kh\u00e1 th\u1ea5p trong danh s\u00e1ch \u01b0u ti\u00ean, c\u00f3 th\u1ec3 kh\u00f4ng l\u00fd t\u01b0\u1edfng theo quan \u0111i\u1ec3m c\u1ee7a th\u1ecb tr\u01b0\u1eddng, ph\u1ea3i kh\u00f4ng?   \n Gi\u1ed1ng nh\u01b0 c\u00e1c th\u1ecb tr\u01b0\u1eddng ho\u1ea1t \u0111\u1ed9ng t\u1ed1t h\u01a1n khi. \u0110\u00f3 l\u00e0 nh\u1eefng ng\u01b0\u1eddi b\u00e1n r\u1eddi r\u1ea1c, l\u00fd t\u01b0\u1edfng nh\u1ea5t l\u00e0, n\u01a1i b\u1ea1n c\u00f3 \u00fd ngh\u0129a v\u1edbi h\u1ecd v\u00e0 nh\u1eefng ng\u01b0\u1eddi mua r\u1eddi r\u1ea1c, n\u01a1i b\u1ea1n c\u00f3 th\u1ec3 ch\u1ec9 cho h\u1ecd, t\u00ecm cho h\u1ecd nh\u1eefng th\u1ee9 m\u00e0 h\u1ecd kh\u00f4ng th\u1ec3 t\u00ecm th\u1ea5y \u1edf n\u01a1i kh\u00e1c. V\u00e0 m\u1ed9t l\u1ea7n n\u1eefa, h\u1ea5p d\u1eabn h\u01a1n.  \n Ch\u00fang t\u00f4i \u0111ang ch\u1ea1y m\u1ed9t n\u1ec1n t\u1ea3ng m\u1edbi trong WooCommerce. Ch\u00fang t\u00f4i \u0111ang ngh\u0129 \u0111\u1ebfn t\u00f9y ch\u1ec9nh ho\u1eb7c Magento. V\u00ec v\u1eady, ch\u00fang t\u00f4i c\u00f3 th\u1ec3 CTO bold. H\u1ecd kh\u00f4ng ch\u1eafc ch\u1eafn v\u1ec1 ngu\u1ed3n n\u00e0o l\u00e0 t\u1ed1t nh\u1ea5t. Ch\u00fang t\u00f4i c\u00f3 3,1 tri\u1ec7u v\u00e0o n\u0103m 23, d\u1ef1 ki\u1ebfn t\u00e1m, 10 tri\u1ec7u v\u00e0o n\u0103m t\u1edbi. V\u00ec v\u1eady, n\u00f3 c\u00f3 th\u1ec3 l\u00e0 ph\u00e9p m\u00e0u. T\u00f4i cho r\u1eb1ng ph\u00e9p m\u00e0u qu\u00e1 \u0111\u1eaft \u0111\u1ed1i v\u1edbi quy m\u00f4 c\u1ee7a b\u1ea1n v\u00e0 c\u00f3 l\u1ebd qu\u00e1 ph\u1ee9c t\u1ea1p. T\u00f4i s\u1ebd \u0111\u01b0a cho b\u1ea1n m\u1ed9t c\u00e2u tr\u1ea3 l\u1eddi kh\u00f4ng chu\u1ea9n ho\u1eb7c m\u1ed9t c\u00e2u tr\u1ea3 l\u1eddi kh\u00f4ng r\u00f5 r\u00e0ng. B\u1ea1n c\u00f3 th\u1ec3 mu\u1ed1n c\u00e2n nh\u1eafc Shopify.        \n Rebag c\u00f3 tr\u00ean Shopify v\u00e0 h\u1ecd c\u00f3 doanh thu g\u1ea7n 200 tri\u1ec7u \u0111\u00f4 la. \u0110\u00fang v\u1eady, Shopify ch\u1ee7 y\u1ebfu c\u00f3 tr\u00ean Rebag. Tr\u1ea3i nghi\u1ec7m d\u00e0nh cho ng\u01b0\u1eddi mua, \u0111\u00fang kh\u00f4ng? Ki\u1ec3u nh\u01b0, kh\u00f4ng ph\u1ea3i v\u1eady, n\u00f3 kh\u00f4ng c\u00f3 c\u00e1c th\u00e0nh ph\u1ea7n th\u1ecb tr\u01b0\u1eddng \u0111\u01b0\u1ee3c t\u00edch h\u1ee3p s\u1eb5n, nh\u01b0ng Shopify, b\u1ea1n x\u00e2y d\u1ef1ng c\u00e1c th\u00e0nh ph\u1ea7n th\u1ecb tr\u01b0\u1eddng, b\u1ea1n m\u00e3 h\u00f3a ch\u00fang c\u00f3 th\u1ec3 h\u1ee3p l\u00fd nh\u1ea5t. T\u00f4i th\u1ea5y r\u1eb1ng v\u00ec h\u1ecd tri\u1ec3n khai r\u1ea5t nhi\u1ec1u c\u00f4ng c\u1ee5 gi\u00fap cu\u1ed9c s\u1ed1ng c\u1ee7a b\u1ea1n d\u1ec5 d\u00e0ng h\u01a1n.    \n R\u1ea5t nhi\u1ec1u c\u00f4ng ty kh\u1edfi nghi\u1ec7p c\u1ee7a ch\u00fang t\u00f4i \u0111ang ho\u1ea1t \u0111\u1ed9ng tr\u00ean Shopify m\u00e0 b\u1ea1n c\u00f3 th\u1ec3 t\u01b0\u1edfng t\u01b0\u1ee3ng, bao g\u1ed3m c\u1ea3 nh\u1eefng c\u00f4ng ty c\u00f3 doanh thu h\u00e0ng tr\u0103m tri\u1ec7u \u0111\u00f4 la. T\u1ea5t nhi\u00ean, nh\u01b0 t\u00f4i \u0111\u00e3 n\u00f3i, Shopify kh\u00f4ng c\u00f3 b\u1ea5t k\u1ef3 lu\u1ed3ng b\u00e1n h\u00e0ng n\u00e0o, v.v. B\u1ea1n s\u1ebd ph\u1ea3i x\u00e2y d\u1ef1ng nh\u1eefng th\u1ee9 n\u00e0y, nh\u01b0ng ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 th\u1ef1c hi\u1ec7n \u0111\u01b0\u1ee3c. V\u00e0 t\u00f4i c\u00f3 l\u1ebd s\u1ebd kh\u00f4ng d\u00e0nh nhi\u1ec1u th\u1eddi gian nh\u01b0 v\u1eady.   \n Magento th\u00ec t\u1ed1t. Nh\u01b0ng kh\u00f3 code h\u01a1n, kh\u00f3 tho\u00e1t kh\u1ecfi t\u00ecnh tr\u1ea1ng ph\u00e1t tri\u1ec3n \u00edt h\u01a1n. V\u00e2ng, \u00edt h\u1ed7 tr\u1ee3 h\u01a1n. R\u1ea5t nhi\u1ec1u c\u00f4ng ty ch\u00fang t\u00f4i x\u00e2y d\u1ef1ng xung quanh Magento. Nh\u01b0ng t\u00f4i cho r\u1eb1ng ng\u00e0y nay, n\u1ebfu t\u00f4i \u0111\u1ecbnh x\u00e2y d\u1ef1ng th\u1ee9 g\u00ec \u0111\u00f3, c\u00f3 l\u1ebd t\u00f4i s\u1ebd ch\u1ecdn Shopify.    \n T\u00f4i s\u1ebd d\u1eebng l\u1ea1i th\u00eam 30 gi\u00e2y n\u1eefa. V\u00e0 n\u1ebfu kh\u00f4ng, ch\u00fang ta s\u1ebd k\u1ebft th\u00fac ch\u01b0\u01a1ng tr\u00ecnh n\u00e0y. Th\u1eadt vui, c\u1ef1c k\u1ef3 h\u1ea5p d\u1eabn. T\u00f4i th\u1ea5y c\u00f3 h\u01a1n 100 ng\u01b0\u1eddi \u0111ang xem, n\u00ean c\u0169ng kh\u00e1 \u1ed5n.   \n \u0110\u01b0\u1ee3c r\u1ed3i, t\u00f4i ngh\u0129 l\u00e0 ch\u00fang ta \u0111\u00e3 \u0111\u1ebfn n\u01a1i r\u1ed3i. Ch\u00fac m\u1ecdi ng\u01b0\u1eddi k\u1ef3 ngh\u1ec9 l\u1ec5 vui v\u1ebb. T\u00f4i s\u1ebd g\u1eb7p l\u1ea1i c\u00e1c b\u1ea1n v\u00e0o n\u0103m m\u1edbi khi ch\u00fang ta s\u1ebd t\u1ed5 ch\u1ee9c m\u1ed9t bu\u1ed5i h\u1ecfi \u0111\u00e1p vui v\u1ebb v\u00e0o m\u1ed9t th\u1eddi \u0111i\u1ec3m n\u00e0o \u0111\u00f3 trong th\u00e1ng 1.  \n C\u1ea3m \u01a1n v\u00e0 h\u00e3y c\u1ea9n th\u1eadn.\n ","Category":["Ch\u1ee3","Ph\u00f2ng th\u00ed nghi\u1ec7m FJ","Ch\u01a1i v\u1edbi k\u1ef3 l\u00e2n"],"_links":{"self":[{"href":"https:\/\/grinda.org\/vi\/wp-json\/wp\/v2\/posts\/49760","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/grinda.org\/vi\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/grinda.org\/vi\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/grinda.org\/vi\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/grinda.org\/vi\/wp-json\/wp\/v2\/comments?post=49760"}],"version-history":[{"count":1,"href":"https:\/\/grinda.org\/vi\/wp-json\/wp\/v2\/posts\/49760\/revisions"}],"predecessor-version":[{"id":49763,"href":"https:\/\/grinda.org\/vi\/wp-json\/wp\/v2\/posts\/49760\/revisions\/49763"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/grinda.org\/vi\/wp-json\/wp\/v2\/media\/49620"}],"wp:attachment":[{"href":"https:\/\/grinda.org\/vi\/wp-json\/wp\/v2\/media?parent=49760"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/grinda.org\/vi\/wp-json\/wp\/v2\/categories?post=49760"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/grinda.org\/vi\/wp-json\/wp\/v2\/tags?post=49760"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}