{"id":31873,"date":"2024-02-13T15:37:13","date_gmt":"2024-02-13T15:37:13","guid":{"rendered":"https:\/\/fabricegrinda.com\/cuoc-tro-chuyen-giua-cuu-sinh-vien-techstars-tu-zero-den-hang-ty-voi-alejandro-garcia-amaya\/"},"modified":"2024-05-20T05:39:02","modified_gmt":"2024-05-20T05:39:02","slug":"cuoc-tro-chuyen-giua-cuu-sinh-vien-techstars-tu-zero-den-hang-ty-voi-alejandro-garcia-amaya","status":"publish","type":"post","link":"https:\/\/grinda.org\/vi\/cuoc-tro-chuyen-giua-cuu-sinh-vien-techstars-tu-zero-den-hang-ty-voi-alejandro-garcia-amaya\/","title":{"rendered":"Cu\u1ed9c tr\u00f2 chuy\u1ec7n gi\u1eefa c\u1ef1u sinh vi\u00ean Techstars t\u1eeb Zero \u0111\u1ebfn h\u00e0ng t\u1ef7 v\u1edbi Alejandro Garcia-Amaya"},"content":{"rendered":"\n<p>T\u00f4i \u0111\u01b0\u1ee3c m\u1eddi chia s\u1ebb h\u00e0nh tr\u00ecnh c\u1ee7a m\u00ecnh v\u1edbi c\u1ed9ng \u0111\u1ed3ng c\u1ef1u sinh vi\u00ean Techstars. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 nh\u1eefng c\u00e2u h\u1ecfi m\u00e0 ch\u00fang t\u00f4i \u0111\u00e3 \u0111\u1ec1 c\u1eadp.<\/p>\n\n<p>B\u1ea1n b\u1eaft \u0111\u1ea7u h\u00e0nh tr\u00ecnh kh\u1edfi nghi\u1ec7p c\u1ee7a m\u00ecnh v\u00e0o n\u0103m 1998, \u0111\u1ed3ng s\u00e1ng l\u1eadp v\u00e0 l\u00e0 Gi\u00e1m \u0111\u1ed1c \u0111i\u1ec1u h\u00e0nh c\u1ee7a m\u1ed9t s\u1ed1 d\u1ef1 \u00e1n kinh doanh th\u00e0nh c\u00f4ng nh\u01b0 Aucland, Zingy v\u00e0 OLX.<\/p>\n\n<ul class=\"wp-block-list\">\n<li>\u0110i\u1ec1u g\u00ec \u0111\u00e3 truy\u1ec1n c\u1ea3m h\u1ee9ng cho vi\u1ec7c th\u00e0nh l\u1eadp m\u1ed7i doanh nghi\u1ec7p v\u00e0 t\u1ea7m nh\u00ecn c\u1ee7a b\u1ea1n \u0111\u1ed1i v\u1edbi ch\u00fang ph\u00e1t tri\u1ec3n nh\u01b0 th\u1ebf n\u00e0o theo th\u1eddi gian?<\/li>\n\n\n\n<li>B\u1ea1n c\u00f3 ph\u1ea3i thay \u0111\u1ed5i \u00fd t\u01b0\u1edfng ban \u0111\u1ea7u b\u1ea5t c\u1ee9 l\u00fac n\u00e0o kh\u00f4ng?<\/li>\n\n\n\n<li>B\u1ea1n c\u00f3 ph\u01b0\u01a1ng ph\u00e1p\/quy tr\u00ecnh n\u00e0o \u0111\u1ec3 t\u00ecm ki\u1ebfm s\u1ea3n ph\u1ea9m ph\u00f9 h\u1ee3p v\u1edbi th\u1ecb tr\u01b0\u1eddng kh\u00f4ng?  <\/li>\n\n\n\n<li>Khi n\u00e0o b\u1ea1n bi\u1ebft \u0111\u00f3 l\u00e0 th\u1eddi \u0111i\u1ec3m th\u00edch h\u1ee3p \u0111\u1ec3 tung ra th\u1ecb tr\u01b0\u1eddng?  <\/li>\n<\/ul>\n\n<p>Ba li\u00ean doanh n\u00e0y \u0111\u00e3 \u0111\u1ea1t \u0111\u1ebfn t\u1ea7m cao tuy\u1ec7t v\u1eddi! Aucland ph\u00e1t tri\u1ec3n th\u00e0nh m\u1ed9t trong nh\u1eefng trang \u0111\u1ea5u gi\u00e1 l\u1edbn nh\u1ea5t \u1edf ch\u00e2u \u00c2u. Zingy \u0111\u00e3 thu v\u1ec1 doanh thu h\u00e0ng n\u0103m \u1ea5n t\u01b0\u1ee3ng 200 tri\u1ec7u USD ch\u1ec9 trong v\u00f2ng 4 n\u0103m. V\u00e0 t\u1ea5t nhi\u00ean, OLX, m\u1ed9t c\u00e1i t\u00ean quen thu\u1ed9c tr\u00ean to\u00e0n th\u1ebf gi\u1edbi, ho\u1ea1t \u0111\u1ed9ng \u1edf 30 qu\u1ed1c gia v\u1edbi \u0111\u1ed9i ng\u0169 \u0111\u00f4ng \u0111\u1ea3o h\u01a1n 10.000 nh\u00e2n vi\u00ean. Kh\u00e1 l\u00e0 cu\u1ed9c h\u00e0nh tr\u00ecnh, ph\u1ea3i kh\u00f4ng?<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c ho\u1eb7c s\u00e1ng ki\u1ebfn \u200b\u200bc\u1ee5 th\u1ec3 n\u00e0o l\u00e0 \u0111\u1ed9ng l\u1ef1c ch\u00ednh cho s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a c\u00e1c c\u00f4ng ty \u0111\u00f3?<\/li>\n\n\n\n<li>B\u1ea1n c\u00f3 x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c c\u00e1c ph\u01b0\u01a1ng ph\u00e1p ph\u1ed5 bi\u1ebfn, ch\u1eb3ng h\u1ea1n nh\u01b0 quan h\u1ec7 \u0111\u1ed1i t\u00e1c chi\u1ebfn l\u01b0\u1ee3c ho\u1eb7c s\u00e1ng ki\u1ebfn \u200b\u200bgi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng, \u0111\u00e3 g\u00f3p ph\u1ea7n li\u00ean t\u1ee5c v\u00e0o s\u1ef1 th\u00e0nh c\u00f4ng c\u1ee7a m\u1ed7i d\u1ef1 \u00e1n kinh doanh kh\u00f4ng?<\/li>\n<\/ul>\n\n<ul class=\"wp-block-list\">\n<li>Nh\u1eefng th\u00e1ch th\u1ee9c l\u1edbn nh\u1ea5t m\u00e0 b\u1ea1n g\u1eb7p ph\u1ea3i khi nh\u00e2n r\u1ed9ng t\u1eebng th\u00e1ch th\u1ee9c \u0111\u00f3 l\u00e0 g\u00ec?<\/li>\n\n\n\n<li>\u0110\u1ed1i v\u1edbi nh\u1eefng nh\u00e0 s\u00e1ng l\u1eadp c\u00f4ng ty kh\u1edfi nghi\u1ec7p \u0111ang mu\u1ed1n x\u00e2y d\u1ef1ng v\u00e0 m\u1edf r\u1ed9ng quy m\u00f4 th\u1ecb tr\u01b0\u1eddng tr\u1ef1c tuy\u1ebfn, b\u1ea1n s\u1ebd \u0111\u01b0a ra l\u1eddi khuy\u00ean g\u00ec \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o s\u1ef1 t\u0103ng tr\u01b0\u1edfng b\u1ec1n v\u1eefng v\u00e0 t\u1ea1o ra hi\u1ec7u \u1ee9ng m\u1ea1ng l\u01b0\u1edbi m\u1ea1nh m\u1ebd?<\/li>\n<\/ul>\n\n<p><strong>\u0110i\u1ec1u h\u01b0\u1edbng th\u1ecb tr\u01b0\u1eddng to\u00e0n c\u1ea7u:<\/strong><\/p>\n\n<p>Sau khi chuy\u1ec3n \u0111\u1ed5i v\u00e0 \u0111i\u1ec1u ch\u1ec9nh th\u00e0nh c\u00f4ng nh\u1eefng \u00fd t\u01b0\u1edfng kinh doanh n\u00e0y tr\u00ean kh\u1eafp Hoa K\u1ef3, Ch\u00e2u \u00c2u, Ch\u00e2u \u00c1 v\u00e0 Ch\u00e2u M\u1ef9 Latinh,  <\/p>\n\n<ul class=\"wp-block-list\">\n<li>B\u1ea1n th\u1ea5y chi\u1ebfn l\u01b0\u1ee3c n\u00e0o hi\u1ec7u qu\u1ea3 nh\u1ea5t trong vi\u1ec7c \u0111i\u1ec1u h\u01b0\u1edbng v\u00e0 ph\u00e1t tri\u1ec3n trong c\u00e1c th\u1ecb tr\u01b0\u1eddng to\u00e0n c\u1ea7u \u0111a d\u1ea1ng?<\/li>\n\n\n\n<li>N\u1ebfu ng\u01b0\u1eddi s\u00e1ng l\u1eadp s\u1eafp b\u01b0\u1edbc v\u00e0o m\u1ed9t khu v\u1ef1c m\u1edbi (EU), h\u1ecd c\u1ea7n l\u01b0u \u00fd nh\u1eefng c\u00e2u h\u1ecfi ho\u1eb7c c\u1ea1m b\u1eaby n\u00e0o?  <\/li>\n<\/ul>\n\n<p><strong>Chuy\u1ec3n \u0111\u1ed5i sang \u0111\u1ea7u t\u01b0 m\u1ea1o hi\u1ec3m:<\/strong><\/p>\n\n<p>Nhanh ch\u00f3ng chuy\u1ec3n sang vai tr\u00f2 \u0110\u1ed1i t\u00e1c s\u00e1ng l\u1eadp t\u1ea1i FJ Labs, b\u1ea1n \u0111\u00e3 \u0111\u1ea7u t\u01b0 v\u00e0o h\u01a1n 1100 c\u00f4ng ty theo th\u1eddi gian, bao g\u1ed3m c\u1ea3 nh\u1eefng c\u00f4ng ty l\u1edbn nh\u01b0 Alibaba v\u00e0 Coupang. Hi\u1ec7n c\u00f3 h\u01a1n 900 kho\u1ea3n \u0111\u1ea7u t\u01b0 \u0111ang ho\u1ea1t \u0111\u1ed9ng.  <\/p>\n\n<ul class=\"wp-block-list\">\n<li>Nh\u1eefng y\u1ebfu t\u1ed1 n\u00e0o \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn qu\u00e1 tr\u00ecnh chuy\u1ec3n \u0111\u1ed5i c\u1ee7a b\u1ea1n t\u1eeb tinh th\u1ea7n kinh doanh th\u1ef1c h\u00e0nh sang ch\u1ee7 ngh\u0129a \u0111\u1ea7u t\u01b0 m\u1ea1o hi\u1ec3m?<\/li>\n\n\n\n<li>N\u1ec1n t\u1ea3ng kinh doanh c\u1ee7a b\u1ea1n \u1ea3nh h\u01b0\u1edfng nh\u01b0 th\u1ebf n\u00e0o \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh \u0111\u1ea7u t\u01b0 c\u1ee7a b\u1ea1n t\u1ea1i FJ Labs?<\/li>\n\n\n\n<li>Nh\u1eefng nguy\u00ean t\u1eafc ho\u1eb7c tri\u1ebft l\u00fd n\u00e0o h\u01b0\u1edbng d\u1eabn c\u00e1ch ti\u1ebfp c\u1eadn \u0111\u1ea7u t\u01b0 thi\u00ean th\u1ea7n c\u1ee7a b\u1ea1n v\u00e0 nh\u1eefng nguy\u00ean t\u1eafc n\u00e0y \u0111\u00e3 ph\u00e1t tri\u1ec3n theo th\u1eddi gian nh\u01b0 th\u1ebf n\u00e0o?<\/li>\n<\/ul>\n\n<p><strong>\u0110\u1ea7u t\u01b0 thi\u00ean th\u1ea7n:<\/strong><\/p>\n\n<p>C\u00e1c nh\u00e0 \u0111\u1ea7u t\u01b0 thi\u00ean th\u1ea7n th\u01b0\u1eddng tham gia v\u00e0o c\u00e1c c\u00f4ng ty kh\u1edfi nghi\u1ec7p trong giai \u0111o\u1ea1n \u0111\u1ea7u c\u1ee7a h\u1ecd v\u00e0 b\u1ea1n \u0111\u00e3 \u0111\u01b0\u1ee3c Forbes c\u00f4ng nh\u1eadn l\u00e0 Nh\u00e0 \u0111\u1ea7u t\u01b0 thi\u00ean th\u1ea7n s\u1ed1 1 tr\u00ean to\u00e0n c\u1ea7u.<\/p>\n\n<ul class=\"wp-block-list\">\n<li>\u0110i\u1ec1u g\u00ec khi\u1ebfn b\u1ea1n h\u00e0o h\u1ee9ng nh\u1ea5t khi \u0111\u1ea7u t\u01b0 \u1edf giai \u0111o\u1ea1n \u0111\u1ea7u v\u00e0 b\u1ea1n th\u1ea5y nh\u1eefng th\u00e1ch th\u1ee9c n\u00e0o \u0111\u00e1ng gi\u1ea3i quy\u1ebft nh\u1ea5t trong giai \u0111o\u1ea1n n\u00e0y?<\/li>\n\n\n\n<li>B\u1ea1n \u01b0u ti\u00ean ti\u00eau ch\u00ed n\u00e0o khi l\u1ef1a ch\u1ecdn c\u00e1c c\u00f4ng ty kh\u1edfi nghi\u1ec7p \u0111\u1ec3 \u0111\u1ea7u t\u01b0, \u0111\u1eb7c bi\u1ec7t l\u00e0 trong l\u0129nh v\u1ef1c n\u0103ng \u0111\u1ed9ng c\u1ee7a th\u1ecb tr\u01b0\u1eddng tr\u1ef1c tuy\u1ebfn v\u00e0 hi\u1ec7u \u1ee9ng m\u1ea1ng?<\/li>\n<\/ul>\n\n<p><strong>L\u1eddi khuy\u00ean d\u00e0nh cho ng\u01b0\u1eddi s\u00e1ng l\u1eadp:<\/strong><\/p>\n\n<ul class=\"wp-block-list\">\n<li>B\u1ea1n s\u1ebd \u0111\u01b0a ra l\u1eddi khuy\u00ean g\u00ec cho nh\u1eefng ng\u01b0\u1eddi s\u00e1ng l\u1eadp c\u00f4ng ty kh\u1edfi nghi\u1ec7p \u0111ang t\u00ecm ki\u1ebfm ngu\u1ed3n \u0111\u1ea7u t\u01b0 thi\u00ean th\u1ea7n v\u00e0 b\u1ea1n tin r\u1eb1ng nh\u1eefng y\u1ebfu t\u1ed1 ch\u00ednh n\u00e0o s\u1ebd g\u00f3p ph\u1ea7n t\u1ea1o n\u00ean th\u00e0nh c\u00f4ng cho m\u1ed9t \u0111\u1ee3t qu\u1ea3ng c\u00e1o chi\u00eau h\u00e0ng?<\/li>\n<\/ul>\n\n<p><strong>C\u00e2n b\u1eb1ng r\u1ee7i ro v\u00e0 \u0111\u1ed5i m\u1edbi:<\/strong><\/p>\n\n<p>\u0110\u1ea7u t\u01b0 thi\u00ean th\u1ea7n li\u00ean quan \u0111\u1ebfn m\u1ed9t m\u1ee9c \u0111\u1ed9 r\u1ee7i ro.  <\/p>\n\n<ul class=\"wp-block-list\">\n<li>L\u00e0m c\u00e1ch n\u00e0o \u0111\u1ec3 b\u1ea1n \u0111\u1ea1t \u0111\u01b0\u1ee3c s\u1ef1 c\u00e2n b\u1eb1ng gi\u1eefa vi\u1ec7c ch\u1ea5p nh\u1eadn r\u1ee7i ro \u0111\u01b0\u1ee3c t\u00ednh to\u00e1n v\u00e0 \u0111\u1ea3m b\u1ea3o ph\u1ea7n th\u01b0\u1edfng ti\u1ec1m n\u0103ng cho c\u1ea3 b\u1ea3n th\u00e2n v\u00e0 c\u00f4ng ty kh\u1edfi nghi\u1ec7p m\u00e0 b\u1ea1n \u0111\u1ea7u t\u01b0 v\u00e0o?<\/li>\n<\/ul>\n\n<p><strong>H\u1ed7 tr\u1ee3 kh\u1edfi nghi\u1ec7p danh m\u1ee5c \u0111\u1ea7u t\u01b0:<\/strong><\/p>\n\n<ul class=\"wp-block-list\">\n<li>Ngo\u00e0i \u0111\u1ea7u t\u01b0 t\u00e0i ch\u00ednh, b\u1ea1n t\u00edch c\u1ef1c tham gia v\u00e0 h\u1ed7 tr\u1ee3 c\u00e1c c\u00f4ng ty kh\u1edfi nghi\u1ec7p trong danh m\u1ee5c \u0111\u1ea7u t\u01b0 c\u1ee7a m\u00ecnh nh\u01b0 th\u1ebf n\u00e0o? B\u1ea1n c\u00f3 nh\u1eefng c\u00e1ch c\u1ee5 th\u1ec3 n\u00e0o \u0111\u1ec3 \u0111\u00f3ng g\u00f3p cho s\u1ef1 ph\u00e1t tri\u1ec3n v\u00e0 th\u00e0nh c\u00f4ng c\u1ee7a h\u1ecd kh\u00f4ng?<\/li>\n<\/ul>\n\n<p><strong>M\u1ea1ng l\u01b0\u1edbi v\u00e0 t\u00ecm ngu\u1ed3n cung \u1ee9ng giao d\u1ecbch:<\/strong><\/p>\n\n<p>X\u00e2y d\u1ef1ng m\u1ed9t m\u1ea1ng l\u01b0\u1edbi m\u1ea1nh m\u1ebd l\u00e0 r\u1ea5t quan tr\u1ecdng trong th\u1ebf gi\u1edbi \u0111\u1ea7u t\u01b0 thi\u00ean th\u1ea7n c\u0169ng nh\u01b0 trong th\u1ebf gi\u1edbi s\u00e1ng l\u1eadp v\u00e0 ph\u00e1t tri\u1ec3n m\u1ed9t c\u00f4ng ty kh\u1edfi nghi\u1ec7p.  <\/p>\n\n<ul class=\"wp-block-list\">\n<li>B\u1ea1n ti\u1ebfp c\u1eadn m\u1ea1ng l\u01b0\u1edbi b\u1eb1ng c\u00e1ch n\u00e0o v\u00e0 b\u1ea1n s\u1eed d\u1ee5ng chi\u1ebfn l\u01b0\u1ee3c n\u00e0o \u0111\u1ec3 t\u00ecm ki\u1ebfm c\u00e1c c\u01a1 h\u1ed9i \u0111\u1ea7u t\u01b0 \u0111\u1ea7y h\u1ee9a h\u1eb9n?<\/li>\n<\/ul>\n\n<p><strong>B\u00e0i h\u1ecdc t\u1eeb \u0111\u1ea7u t\u01b0:<\/strong><\/p>\n\n<ul class=\"wp-block-list\">\n<li>V\u1edbi danh m\u1ee5c \u0111\u1ea7u t\u01b0 r\u1ed9ng l\u1edbn nh\u01b0 v\u1eady, c\u00f3 kho\u1ea3n \u0111\u1ea7u t\u01b0 ho\u1eb7c kinh nghi\u1ec7m c\u1ee5 th\u1ec3 n\u00e0o n\u1ed5i b\u1eadt l\u00e0 c\u01a1 h\u1ed9i h\u1ecdc t\u1eadp qu\u00fd gi\u00e1 cho b\u1ea1n v\u1edbi t\u01b0 c\u00e1ch l\u00e0 m\u1ed9t nh\u00e0 \u0111\u1ea7u t\u01b0 thi\u00ean th\u1ea7n kh\u00f4ng?<\/li>\n\n\n\n<li>V\u1edbi t\u01b0 c\u00e1ch l\u00e0 m\u1ed9t nh\u00e0 \u0111\u1ea7u t\u01b0 thi\u00ean th\u1ea7n, b\u1ea1n \u0111\u00e3 h\u1ecdc \u0111\u01b0\u1ee3c nh\u1eefng b\u00e0i h\u1ecdc quan tr\u1ecdng n\u00e0o m\u00e0 b\u1ea1n tin r\u1eb1ng c\u00e1c nh\u00e0 s\u00e1ng l\u1eadp n\u00ean ch\u00fa \u00fd \u0111\u1ebfn?<\/li>\n\n\n\n<li>V\u1edbi c\u00e1c ho\u1ea1t \u0111\u1ed9ng \u0111\u1ea7u t\u01b0 to\u00e0n c\u1ea7u c\u1ee7a m\u00ecnh, b\u1ea1n l\u00e0m c\u00e1ch n\u00e0o \u0111\u1ec3 c\u1eadp nh\u1eadt th\u00f4ng tin v\u1ec1 c\u00e1c xu h\u01b0\u1edbng v\u00e0 c\u01a1 h\u1ed9i m\u1edbi n\u1ed5i \u1edf c\u00e1c khu v\u1ef1c kh\u00e1c nhau?<\/li>\n<\/ul>\n\n<p><strong>D\u1ef1 \u0111o\u00e1n t\u01b0\u01a1ng lai:<\/strong><\/p>\n\n<ul class=\"wp-block-list\">\n<li>Nh\u00ecn v\u1ec1 ph\u00eda tr\u01b0\u1edbc, b\u1ea1n d\u1ef1 \u0111o\u00e1n \u0111i\u1ec1u g\u00ec s\u1ebd l\u00e0 l\u00e0n s\u00f3ng l\u1edbn ho\u1eb7c s\u1ef1 \u0111\u1ed5i m\u1edbi trong c\u00f4ng ngh\u1ec7 v\u00e0 l\u00e0m th\u1ebf n\u00e0o c\u00e1c doanh nh\u00e2n c\u00f3 th\u1ec3 \u0111\u1ecbnh v\u1ecb m\u00ecnh \u0111\u1ec3 v\u01b0\u1ee3t qua l\u00e0n s\u00f3ng \u0111\u00f3?<\/li>\n<\/ul>\n\n<p><strong>T\u00edch h\u1ee3p c\u00f4ng vi\u1ec7c v\u00e0 cu\u1ed9c s\u1ed1ng:<\/strong><\/p>\n\n<p>B\u1ea1n c\u00f3 m\u1ed9t blog, n\u01a1i b\u1ea1n n\u00f3i v\u1ec1 cu\u1ed9c s\u1ed1ng ngh\u1ec1 nghi\u1ec7p v\u00e0 c\u00e1 nh\u00e2n c\u1ee7a m\u00ecnh.<\/p>\n\n<ul class=\"wp-block-list\">\n<li>B\u1ea1n qu\u1ea3n l\u00fd th\u1eddi gian c\u1ee7a m\u00ecnh m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3 nh\u01b0 th\u1ebf n\u00e0o \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o s\u1ef1 c\u00e2n b\u1eb1ng gi\u1eefa c\u00e1c cam k\u1ebft ngh\u1ec1 nghi\u1ec7p v\u00e0 s\u1edf th\u00edch c\u00e1 nh\u00e2n nh\u01b0 du l\u1ecbch, l\u01b0\u1edbt v\u00e1n di\u1ec1u v\u00e0 qu\u1ea7n v\u1ee3t?<\/li>\n\n\n\n<li>B\u1ea1n c\u00f3 th\u1ea5y r\u1eb1ng nh\u1eefng ho\u1ea1t \u0111\u1ed9ng n\u00e0y \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn ph\u01b0\u01a1ng ph\u00e1p l\u00e3nh \u0111\u1ea1o c\u1ee7a b\u1ea1n kh\u00f4ng?<\/li>\n\n\n\n<li>S\u1ef1 s\u00e1ng t\u1ea1o n\u00e0y chuy\u1ec3n th\u00e0nh phong c\u00e1ch l\u00e3nh \u0111\u1ea1o c\u1ee7a b\u1ea1n nh\u01b0 th\u1ebf n\u00e0o v\u00e0 b\u1ea1n khuy\u1ebfn kh\u00edch m\u1ed9t m\u00f4i tr\u01b0\u1eddng s\u00e1ng t\u1ea1o trong n\u1ed7 l\u1ef1c ngh\u1ec1 nghi\u1ec7p c\u1ee7a m\u00ecnh nh\u01b0 th\u1ebf n\u00e0o?<\/li>\n<\/ul>\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Fabrice Grinda on organic growth and global market entry strategy with Alejandro Garcia-Amaya\" width=\"840\" height=\"473\" src=\"https:\/\/www.youtube.com\/embed\/06ogu4ZIOkw?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n<p>N\u1ebfu mu\u1ed1n, b\u1ea1n c\u00f3 th\u1ec3 <a href=\"https:\/\/www.techstarsalumni.org\/zerotobillionspodcast\/episode\/1d906c2b\/fabrice-grinda-founder-of-fjlabs-1-angel-investor-with-300-exits\" data-type=\"link\" data-id=\"https:\/\/www.techstarsalumni.org\/zerotobillionspodcast\/episode\/1d906c2b\/fabrice-grinda-founder-of-fjlabs-1-angel-investor-with-300-exits\" target=\"_blank\" rel=\"noreferrer noopener\">nghe podcast<\/a> .<\/p>\n\n<figure class=\"wp-block-audio\"><audio controls=\"\" src=\"https:\/\/fabricegrinda.com\/wp-content\/uploads\/2024\/02\/Fabrice-Grinda-on-organic-growth-and-global-market-entry-strategy-with-Alejandro-Garcia-Amaya.mp3\"><\/audio><\/figure>\n\n<p>D\u01b0\u1edbi \u0111\u00e2y l\u00e0 b\u1ea3n ghi l\u1ea1i cu\u1ed9c tr\u00f2 chuy\u1ec7n \u0111\u1ec3 b\u1ea1n \u0111\u1ecdc vui v\u1ebb.<\/p>\n\n<p class=\"has-text-align-left\"><strong>Alejandro Garcia-Amaya:<\/strong> H\u00f4m nay, ch\u00fang t\u00f4i r\u1ea5t vinh d\u1ef1 c\u00f3 \u0111\u01b0\u1ee3c Fabrice Grinda, \u0111\u1ed1i t\u00e1c s\u00e1ng l\u1eadp t\u1ea1i FJ Labs. Tham gia c\u00f9ng ch\u00fang t\u00f4i, Fabrice, ch\u00e0o m\u1eebng.<\/p>\n\n<p><strong>Fabrice Grinda:<\/strong> C\u1ea3m \u01a1n v\u00ec \u0111\u00e3 m\u1eddi t\u00f4i.<\/p>\n\n<p><strong>Alejandro Garcia-Amaya:<\/strong> \u0110\u01b0\u1ee3c r\u1ed3i. V\u00ec v\u1eady, h\u00e3y ng\u1ed3i l\u1ea1i m\u1ed9t gi\u00e2y. T\u00f4i s\u1ebd cung c\u1ea5p m\u1ed9t ch\u00fat th\u00f4ng tin c\u01a1 b\u1ea3n v\u1ec1 b\u1ea1n v\u00e0 sau \u0111\u00f3 ch\u00fang ta s\u1ebd chuy\u1ec3n ngay sang m\u1ed9t s\u1ed1 c\u00e2u h\u1ecfi. V\u00ec v\u1eady, Fabrice l\u00e0 m\u1ed9t doanh nh\u00e2n v\u00e0 nh\u00e0 \u0111\u1ea7u t\u01b0 internet n\u1ed5i ti\u1ebfng v\u1edbi th\u00e0nh t\u00edch \u0111\u00e1ng ch\u00fa \u00fd l\u00e0 300 l\u1ea7n tho\u00e1i v\u1ed1n v\u00e0 1.100 kho\u1ea3n \u0111\u1ea7u t\u01b0 thi\u00ean th\u1ea7n th\u00f4ng qua vai tr\u00f2 l\u00e0 \u0111\u1ed1i t\u00e1c s\u00e1ng l\u1eadp t\u1ea1i FJ labs, m\u1ed9t c\u00f4ng ty \u0111\u1ea7u t\u01b0 m\u1ea1o hi\u1ec3m.<\/p>\n\n<p>Tr\u01b0\u1edbc khi tr\u1edf th\u00e0nh nh\u00e0 \u0111\u1ea7u t\u01b0, Fabrice \u0111\u00e3 th\u00e0nh l\u1eadp m\u1ed9t s\u1ed1 c\u00f4ng ty th\u00e0nh c\u00f4ng nh\u01b0 OLX. Trang web rao v\u1eb7t l\u1edbn nh\u1ea5t \u1edf \u1ea4n \u0110\u1ed9, Brazil, Pakistan, Ba Lan, Ukraine, Nga, B\u1ed3 \u0110\u00e0o Nha v\u00e0 nhi\u1ec1u th\u1ecb tr\u01b0\u1eddng m\u1edbi n\u1ed5i kh\u00e1c ho\u1ea1t \u0111\u1ed9ng t\u1ea1i 50 qu\u1ed1c gia v\u00e0 c\u00f3 h\u01a1n 3000 nh\u00e2n vi\u00ean. Tr\u01b0\u1edbc OLX, Fabrice \u0111\u00e3 th\u00e0nh l\u1eadp v\u00e0 l\u00e3nh \u0111\u1ea1o Zingy, m\u1ed9t trong nh\u1eefng c\u00f4ng ty truy\u1ec1n th\u00f4ng kh\u00f4ng d\u00e2y l\u1edbn nh\u1ea5t \u1edf Ch\u00e2u M\u1ef9. Fabrice b\u1eaft \u0111\u1ea7u h\u00e0nh tr\u00ecnh kh\u1edfi nghi\u1ec7p c\u1ee7a m\u00ecnh v\u00e0o n\u0103m 1998 v\u1edbi vi\u1ec7c th\u00e0nh l\u1eadp Aucland, c\u00f4ng ty \u0111\u00e3 ph\u00e1t tri\u1ec3n th\u00e0nh m\u1ed9t trong nh\u1eefng \u0111\u1ecba \u0111i\u1ec3m \u0111\u1ea5u gi\u00e1 l\u1edbn nh\u1ea5t Ch\u00e2u \u00c2u. Ngo\u00e0i c\u00e1c d\u1ef1 \u00e1n kinh doanh c\u1ee7a m\u00ecnh, Fabrice c\u00f2n l\u00e0m c\u1ed1 v\u1ea5n qu\u1ea3n l\u00fd cho McKinsey v\u00e0 c\u00f4ng ty, c\u00f3 b\u1eb1ng C\u1eed nh\u00e2n kinh t\u1ebf t\u1ea1i \u0110\u1ea1i h\u1ecdc Princeton. Anh \u1ea5y tham gia v\u00e0o c\u00e1c chuy\u1ebfn du l\u1ecbch to\u00e0n c\u1ea7u, l\u01b0\u1edbt v\u00e1n di\u1ec1u, ho\u1ea1t \u0111\u1ed9ng c\u00f3 v\u1ebb m\u00e3nh li\u1ec7t, qu\u1ea7n v\u1ee3t v\u00e0 chia s\u1ebb nh\u1eefng hi\u1ec3u bi\u1ebft s\u00e2u s\u1eafc v\u1ec1 cu\u1ed9c s\u1ed1ng c\u00e1 nh\u00e2n v\u00e0 ngh\u1ec1 nghi\u1ec7p c\u1ee7a m\u00ecnh th\u00f4ng qua vi\u1ec7c vi\u1ebft blog t\u1ea1i Fabricegrinda.com, \u0111\u00f3 l\u00e0 GRINDA.com.<\/p>\n\n<p>C\u1ea3m \u01a1n b\u1ea1n. Ch\u00e0o m\u1eebng. T\u00f4i \u0111\u00e3 nghe m\u1ed9t s\u1ed1 c\u00e2u chuy\u1ec7n trong chuy\u1ebfn h\u00e0nh tr\u00ecnh c\u1ee7a b\u1ea1n v\u00e0 t\u00f4i r\u1ea5t n\u00f3ng l\u00f2ng \u0111\u01b0\u1ee3c k\u1ec3 th\u00eam m\u1ed9t s\u1ed1 c\u00e2u chuy\u1ec7n \u1edf \u0111\u00e2y. V\u00ec v\u1eady, b\u1ea1n b\u1eaft \u0111\u1ea7u h\u00e0nh tr\u00ecnh kh\u1edfi nghi\u1ec7p c\u1ee7a m\u00ecnh v\u00e0o n\u0103m 1998, \u0111\u1ed3ng s\u00e1ng l\u1eadp v\u00e0 l\u00e0 Gi\u00e1m \u0111\u1ed1c \u0111i\u1ec1u h\u00e0nh c\u1ee7a m\u1ed9t s\u1ed1 d\u1ef1 \u00e1n kinh doanh th\u00e0nh c\u00f4ng, nh\u01b0 t\u00f4i \u0111\u00e3 \u0111\u1ec1 c\u1eadp trong Aucland, Zingy v\u00e0 OLX. T\u00f4i s\u1ebd k\u1ec3 l\u1ea1i m\u1ed9t v\u00e0i giai tho\u1ea1i m\u00e0 t\u00f4i \u0111\u00e3 nghe \u0111\u01b0\u1ee3c khi x\u00e2y d\u1ef1ng t\u1eebng c\u00f4ng ty v\u00e0 xin b\u1ea1n m\u1ed9t ho\u1eb7c nhi\u1ec1u b\u00e0i h\u1ecdc r\u00fat ra t\u1eeb m\u1ed7i c\u00f4ng ty t\u01b0\u01a1ng \u1ee9ng. V\u00ec v\u1eady, h\u00e3y nh\u1ea3y v\u00e0o v\u1ea5n \u0111\u1ec1 n\u00e0y.<\/p>\n\n<p>B\u1ea1n r\u1eddi McKinsey \u0111\u1ec3 th\u00e0nh l\u1eadp Aucland. V\u00ec v\u1eady, sau khi t\u1ed1t nghi\u1ec7p \u0111\u1ea1i h\u1ecdc, b\u1ea1n \u0111\u1ebfn McKinsey, l\u00e0m vi\u1ec7c \u1edf \u0111\u00f3, r\u1ed3i r\u1eddi McKinsey, th\u00e0nh l\u1eadp Aucland, eBay cho Ph\u00e1p \u1edf tu\u1ed5i \u0111\u00f4i m\u01b0\u01a1i.<\/p>\n\n<p>Sau v\u00e0i n\u0103m x\u00e2y d\u1ef1ng Aucland, b\u1ea1n c\u00f3 th\u1ec3 b\u00e1n n\u00f3 cho eBay v\u1edbi gi\u00e1, t\u00f4i tin r\u1eb1ng l\u1eddi \u0111\u1ec1 ngh\u1ecb l\u00e0 20 tri\u1ec7u, nh\u01b0ng b\u1ea1n mu\u1ed1n ti\u1ebfp t\u1ee5c ph\u00e1t tri\u1ec3n n\u00f3. Cu\u1ed1i c\u00f9ng b\u1ea1n \u0111\u00e3 c\u00f3 th\u1ec3 huy \u0111\u1ed9ng \u0111\u01b0\u1ee3c h\u01a1n 50-60 tri\u1ec7u. Cu\u1ed1i c\u00f9ng, b\u1ea1n \u0111\u00e3 b\u00e1n c\u1ed5 ph\u1ea7n c\u1ee7a m\u00ecnh cho m\u1ed9t nh\u00e0 \u0111\u1ea7u t\u01b0 t\u01b0 nh\u00e2n. M\u1ed9t s\u1ed1 b\u00e0i h\u1ecdc r\u00fat ra t\u1eeb kinh nghi\u1ec7m c\u1ee7a b\u1ea1n l\u00e0 g\u00ec? B\u1edfi v\u00ec \u0111i\u1ec1u \u0111\u00f3 th\u1eadt th\u00fa v\u1ecb, vi\u1ec7c th\u00e0nh l\u1eadp m\u1ed9t c\u00f4ng ty kh\u00e1 nhanh ch\u00f3ng \u0111\u00e3 c\u00f3 m\u1ed9t lo\u1ea1i \u01b0u \u0111\u00e3i nh\u1ea5t \u0111\u1ecbnh v\u00e0 t\u1eeb ch\u1ed1i n\u00f3 r\u1ed3i ph\u00e1t tri\u1ec3n n\u00f3. V\u00ec v\u1eady, t\u00f4i ch\u1eafc ch\u1eafn r\u1eb1ng b\u1ea1n \u0111\u00e3 h\u1ecdc \u0111\u01b0\u1ee3c h\u00e0ng tri\u1ec7u \u0111i\u1ec1u, nh\u01b0ng b\u1ea1n ngh\u0129 \u0111\u1ebfn \u0111i\u1ec1u g\u00ec?<\/p>\n\n<p><strong>Fabrice Grinda:<\/strong> V\u00e2ng. V\u00ec v\u1eady, nh\u00e2n ti\u1ec7n, t\u00f4i bi\u1ebft m\u00ecnh mu\u1ed1n tr\u1edf th\u00e0nh nh\u00e0 s\u00e1ng l\u1eadp c\u00f4ng ngh\u1ec7, th\u1eadm ch\u00ed tr\u01b0\u1edbc khi t\u00f4i v\u00e0o \u0111\u1ea1i h\u1ecdc ho\u1eb7c McKinsey, McKinsey gi\u1ed1ng nh\u01b0 tr\u01b0\u1eddng kinh doanh, ngo\u1ea1i tr\u1eeb vi\u1ec7c h\u1ecd tr\u1ea3 ti\u1ec1n cho b\u1ea1n.<\/p>\n\n<p>V\u00e0 khi t\u00f4i th\u00e0nh l\u1eadp c\u00f4ng ty c\u1ee7a m\u00ecnh, b\u1ea1n bi\u1ebft \u0111\u1ea5y, t\u00f4i th\u1ef1c s\u1ef1 th\u00edch t\u1ea1o ra th\u1ee9 g\u00ec \u0111\u00f3 t\u1eeb con s\u1ed1 kh\u00f4ng, t\u00f4i mu\u1ed1n tr\u1edf th\u00e0nh ng\u01b0\u1eddi s\u00e1ng l\u1eadp. V\u00e0 t\u00f4i \u0111o\u00e1n l\u00fac \u0111\u00f3 b\u1ea1n 23 tu\u1ed5i, t\u00f4i \u0111\u00e3 kh\u00f4ng nh\u1eadn ra 20 tri\u1ec7u \u0111\u00f4 la l\u00e0 bao nhi\u00eau. Khi b\u1ea1n c\u00f3, b\u1ea1n bi\u1ebft \u0111\u1ea5y, t\u00f4i kh\u00f4ng c\u00f3 g\u00ec c\u1ea3, nh\u01b0ng kh\u00f4ng hi\u1ec3u sao n\u00f3 l\u1ea1i c\u1ea3m th\u1ea5y kh\u00f4ng c\u00f3 \u00fd ngh\u0129a d\u01b0\u1edbi b\u1ea5t k\u1ef3 h\u00ecnh th\u1ee9c, h\u00ecnh d\u1ea1ng ho\u1eb7c h\u00ecnh th\u1ee9c n\u00e0o.<\/p>\n\n<p>T\u00f4i ki\u1ec3u nh\u01b0, kh\u00f4ng, t\u00f4i mu\u1ed1n x\u00e2y d\u1ef1ng m\u1ed9t c\u00e1i g\u00ec \u0111\u00f3 to l\u1edbn. T\u00f4i s\u1ebd thay \u0111\u1ed5i th\u1ebf gi\u1edbi. V\u00e0 20 tri\u1ec7u ch\u1eb3ng l\u00e0 g\u00ec c\u1ea3, b\u1ea1n bi\u1ebft \u0111\u1ea5y, s\u1ebd c\u00f3 c\u01a1 h\u1ed9i ti\u1ebfn t\u1edbi t\u01b0\u01a1ng lai. T\u00f4i s\u1ebd x\u00e2y d\u1ef1ng m\u1ed9t c\u00e1i g\u00ec \u0111\u00f3 l\u1edbn h\u01a1n nhi\u1ec1u v\u00e0 n\u1ebfu n\u00f3 th\u1ea5t b\u1ea1i th\u00ec sao c\u0169ng \u0111\u01b0\u1ee3c. V\u00e0 t\u00f4i \u0111\u00e3 kh\u00f4ng nh\u1eadn ra l\u00e0m th\u1ebf n\u00e0o. Cu\u1ed9c s\u1ed1ng thay \u0111\u1ed5i v\u00e0 c\u00f3 \u00fd ngh\u0129a h\u01a1n s\u1ed1 ti\u1ec1n \u0111\u01b0\u1ee3c.<\/p>\n\n<p>V\u00e0 v\u00ec v\u1eady, th\u00e0nh th\u1eadt m\u00e0 n\u00f3i, t\u00f4i \u0111\u00e3 b\u1ecf l\u1ee1 n\u00f3 m\u00e0 kh\u00f4ng h\u1ec1 c\u00e2n nh\u1eafc. T\u00f4i gi\u1ed1ng nh\u01b0, meh, kh\u00f4ng. V\u00e0 theo m\u1ed9t c\u00e1ch n\u00e0o \u0111\u00f3, \u0111\u00f3 l\u00e0 s\u1ef1 l\u1ef1a ch\u1ecdn \u0111\u00fang \u0111\u1eafn b\u1edfi v\u00ec c\u00f3 l\u1ebd t\u00f4i \u0111\u00e3 huy \u0111\u1ed9ng \u0111\u01b0\u1ee3c v\u1ed1n, ch\u00fang t\u00f4i \u0111\u00e3 t\u0103ng tr\u01b0\u1edfng \u0111\u00e1ng k\u1ec3 v\u00e0 sau \u0111\u00f3 nh\u1eadn \u0111\u01b0\u1ee3c l\u1eddi \u0111\u1ec1 ngh\u1ecb mua l\u1ea1i tr\u1ecb gi\u00e1 300 tri\u1ec7u USD t\u1eeb eBay. V\u00ec v\u1eady, v\u00e2ng, ch\u00fang t\u00f4i \u0111\u00e3 th\u1ef1c hi\u1ec7n pha lo\u00e3ng. Thay v\u00ec s\u1edf h\u1eefu 75% c\u00f4ng ty, gi\u1edd \u0111\u00e2y t\u00f4i s\u1edf h\u1eefu 40% c\u00f4ng ty, nh\u01b0ng 40% c\u1ee7a 300 tri\u1ec7u l\u00e0 120 tri\u1ec7u.<\/p>\n\n<p>N\u00f3 v\u1eabn c\u00f3 gi\u00e1 tr\u1ecb h\u01a1n r\u1ea5t nhi\u1ec1u so v\u1edbi 75\/20. V\u1ea5n \u0111\u1ec1, n\u00f3i l\u00ean, nh\u00ecn l\u1ea1i, bi\u1ebft r\u1eb1ng ki\u1ebfm ti\u1ec1n kh\u00f3 \u0111\u1ebfn m\u1ee9c n\u00e0o v\u00e0 cu\u1ed9c s\u1ed1ng thay \u0111\u1ed5i nh\u01b0 th\u1ebf n\u00e0o c\u0169ng nh\u01b0 th\u1ef1c t\u1ebf l\u00e0 n\u00f3 c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n d\u1ec5 d\u00e0ng c\u1ea5p v\u1ed1n cho c\u00e1c c\u00f4ng ty kh\u1edfi nghi\u1ec7p ti\u1ebfp theo c\u1ee7a m\u00ecnh, v.v. C\u00f3 l\u1ebd n\u00ean l\u1ea5y s\u1ed1 20 \u0111\u1ec3 b\u1eaft \u0111\u1ea7u.<\/p>\n\n<p>S\u1ed1 hai, \u0111\u00e3 n\u00f3i v\u1eady. Khi 300 ng\u01b0\u1eddi \u0111\u1ebfn, t\u00f4i kh\u00f4ng th\u1ec3 thuy\u1ebft ph\u1ee5c \u0111\u01b0\u1ee3c c\u00e1c VC c\u1ee7a m\u00ecnh ch\u1ea5p nh\u1eadn l\u1eddi \u0111\u1ec1 ngh\u1ecb. V\u00ec v\u1eady, \u0111\u00f3 l\u00e0 m\u1ed9t b\u00e0i h\u1ecdc l\u1edbn kh\u00e1c theo ngh\u0129a l\u00e0 t\u00f4i ch\u01b0a bao gi\u1edd huy \u0111\u1ed9ng ti\u1ec1n tr\u01b0\u1edbc \u0111\u00e2y, v\u00ec v\u1eady t\u00f4i ch\u01b0a bao gi\u1edd \u0111\u00e0m ph\u00e1n m\u1ed9t h\u1ee3p \u0111\u1ed3ng mua c\u1ed5 phi\u1ebfu tr\u01b0\u1edbc \u0111\u00e2y. T\u00f4i kh\u00f4ng c\u00f3 l\u1ef1c c\u1ea3n n\u00ean kh\u00f4ng th\u1ec3 \u00e9p b\u00e1n \u0111\u01b0\u1ee3c. T\u00f4i kh\u00f4ng c\u00f3 t\u1ea5t c\u1ea3 c\u00e1c quy\u1ec1n c\u1ed1t l\u00f5i m\u00e0 t\u00f4i mong \u0111\u1ee3i. T\u1ea5t nhi\u00ean, \u0111\u00e2y l\u00e0 th\u1eddi k\u1ef3 m\u00e0 nh\u1eefng quy\u1ec1n n\u00e0y, b\u1ea1n bi\u1ebft \u0111\u1ea5y, li\u1ec1u l\u01b0\u1ee3ng an to\u00e0n kh\u00f4ng t\u1ed3n t\u1ea1i, b\u1ed9 t\u00e0i li\u1ec7u ti\u00eau chu\u1ea9n kh\u00f4ng t\u1ed3n t\u1ea1i. V\u00e0 t\u00f4i ch\u01b0a bao gi\u1edd l\u00e0m nh\u1eefng \u0111i\u1ec1u n\u00e0y tr\u01b0\u1edbc \u0111\u00e2y. V\u00ec v\u1eady, t\u00f4i \u0111\u00e3 kh\u00f4ng bi\u1ebft. T\u00f4i \u0111\u00e3 d\u1ef1a v\u00e0o lu\u1eadt s\u01b0 c\u1ee7a m\u00ecnh, ng\u01b0\u1eddi l\u1ebd ra ph\u1ea3i bi\u1ebft r\u00f5 h\u01a1n v\u00e0 kh\u00f4ng th\u01b0\u01a1ng l\u01b0\u1ee3ng quy\u1ec1n l\u1ee3i, \u0111\u00fang kh\u00f4ng.<\/p>\n\n<p>V\u00ec th\u1ebf kh\u00f4ng th\u1ec3 \u00e9p b\u00e1n \u0111\u01b0\u1ee3c. Cu\u1ed1i c\u00f9ng, ch\u00fang t\u00f4i \u0111\u00e3 s\u00e1p nh\u1eadp v\u1edbi m\u1ed9t c\u00f4ng ty giao d\u1ecbch c\u00f4ng khai. \u0110\u00e1ng ch\u00fa \u00fd l\u00e0 c\u00f2n nhi\u1ec1u h\u01a1n n\u1eefa, nh\u01b0ng c\u1ed5 phi\u1ebfu \u0111\u00f3 \u0111\u00e3 nhanh ch\u00f3ng gi\u1ea3m 99,98%. V\u00e0 t\u00f4i \u0111\u00e3 n\u00f3i v\u1edbi VC r\u1eb1ng \u0111\u00e2y kh\u00f4ng ph\u1ea3i l\u00e0 m\u1ed9t c\u00f4ng ty t\u1ed1t. eBay cung c\u1ea5p nhi\u1ec1u th\u1ee9 t\u1ed1t h\u01a1n, nh\u01b0ng t\u00f4i kh\u00f4ng th\u1ec3 thuy\u1ebft ph\u1ee5c \u0111\u01b0\u1ee3c h\u1ecd v\u00e0 t\u00f4i \u0111\u00e3 r\u00fat ra \u0111\u01b0\u1ee3c nhi\u1ec1u b\u00e0i h\u1ecdc. V\u00ec th\u1ebf, (A) 20 tri\u1ec7u l\u00e0 r\u1ea5t nhi\u1ec1u ti\u1ec1n. (B) \u0110\u1ea3m b\u1ea3o r\u1eb1ng b\u1ea1n c\u00f3 c\u00e1c quy\u1ec1n ti\u00eau chu\u1ea9n t\u01b0\u01a1ng t\u1ef1. Gi\u1ed1ng nh\u01b0, b\u1ea1n bi\u1ebft \u0111\u1ea5y, quy\u1ec1n k\u00e9o, ho\u1eb7c \u00edt nh\u1ea5t l\u00e0 quy\u1ec1n c\u00f5ng v\u00e0 quy\u1ec1n \u01b0u ti\u00ean. V\u00e0 (C), h\u00e3y ch\u1ecdn m\u1ed9t VC ph\u00f9 h\u1ee3p v\u1edbi b\u1ea1n. Gi\u1ed1ng nh\u01b0 t\u00f4i \u0111\u00e3 huy \u0111\u1ed9ng ti\u1ec1n \u1edf m\u1ee9c \u0111\u1ecbnh gi\u00e1 cao nh\u1ea5t cho ng\u01b0\u1eddi \u0111\u1ea7u t\u01b0 nhi\u1ec1u nh\u1ea5t. Nh\u01b0ng cu\u1ed1i c\u00f9ng, \u0111\u00f3 kh\u00f4ng ph\u1ea3i l\u00e0 m\u1ed9t VC b\u00ecnh th\u01b0\u1eddng. M\u1ed9t ng\u01b0\u1eddi Ph\u00e1p r\u1ea5t gi\u00e0u c\u00f3 mu\u1ed1n cho th\u1ebf gi\u1edbi th\u1ea5y r\u1eb1ng h\u1ecd hi\u1ec3u v\u1ec1 Internet nh\u01b0ng h\u1ecd kh\u00f4ng tham gia v\u00e0o vi\u1ec7c x\u00e2y d\u1ef1ng c\u00e1c c\u00f4ng ty th\u00e0nh c\u00f4ng. H\u1ecd th\u00edch xu\u1ea5t hi\u1ec7n tr\u00ean b\u00e1o ch\u00ed \u0111\u1ec3 mang t\u00ednh chi\u1ebfn l\u01b0\u1ee3c. V\u00e0 v\u00ec v\u1eady, khi \u0111\u1ebfn l\u00fac ph\u1ea3i tho\u00e1t ra, h\u1ecd kh\u00f4ng quan t\u00e2m \u0111\u1ebfn vi\u1ec7c tho\u00e1t ra. \u00dd t\u00f4i l\u00e0, v\u1ea5n \u0111\u1ec1 v\u1edbi m\u1ed9t ng\u01b0\u1eddi c\u00f3 gi\u00e1 tr\u1ecb h\u00e0ng tr\u0103m t\u1ef7. \u00dd t\u00f4i l\u00e0, v\u00e0o th\u1eddi \u0111i\u1ec3m \u0111\u00f3, t\u00f4i ngh\u0129 ch\u1ec9 c\u00f3 20 t\u1ef7, ki\u1ebfm th\u00eam v\u00e0i tr\u0103m tri\u1ec7u c\u0169ng ch\u1eb3ng c\u00f3 g\u00ec kh\u00e1c bi\u1ec7t \u0111\u1ed1i v\u1edbi h\u1ecd.<\/p>\n\n<p>V\u00e0 v\u00ec v\u1eady, m\u1eb7c d\u00f9 t\u00f4i khuy\u00ean ch\u00fang ta n\u00ean tho\u00e1t ra, nh\u01b0ng h\u1ecd v\u1eabn n\u00f3i: &#8220;Kh\u00f4ng, t\u00f4i s\u1ebd kh\u00f4ng tho\u00e1t&#8221;. V\u00e0 t\u00f4i kh\u00f4ng th\u1ec3 thay \u0111\u1ed5i \u0111i\u1ec1u \u0111\u00f3. V\u00e0 h\u1ecd n\u1eafm quy\u1ec1n ki\u1ec3m so\u00e1t, m\u1eb7c d\u00f9 \u0111\u00f3 l\u00e0 c\u00f4ng ty c\u1ee7a t\u00f4i. V\u00e0 do \u0111\u00f3, m\u1ed9t s\u1ed1 sai l\u1ea7m trong vi\u1ec7c huy \u0111\u1ed9ng ti\u1ec1n t\u1eeb sai VC \u0111\u1ebfn \u0111\u00e0m ph\u00e1n sai quy\u1ec1n cho \u0111\u1ebfn kh\u00f4ng nh\u1eadn ra s\u1ed1 ti\u1ec1n 20 tri\u1ec7u \u0111\u00f4 la l\u00fac \u0111\u1ea7u l\u00e0 bao nhi\u00eau.<\/p>\n\n<p>\u0110\u00fang v\u1eady, r\u1ea5t nhi\u1ec1u b\u00e0i h\u1ecdc cu\u1ed9c s\u1ed1ng th\u00fa v\u1ecb. M\u1ed9t l\u1ea7n n\u1eefa, n\u1ebfu t\u00f4i ki\u1ebfm \u0111\u01b0\u1ee3c 120 tri\u1ec7u \u1edf tu\u1ed5i 25. V\u00ec v\u1eady, \u0111i\u1ec1u n\u00e0y gi\u1ed1ng nh\u01b0 hai n\u0103m sau. Khi l\u1eddi \u0111\u1ec1 ngh\u1ecb c\u1ee7a eBay \u0111\u1ebfn, c\u00f3 l\u1ebd t\u00f4i s\u1ebd tr\u1edf th\u00e0nh m\u1ed9t k\u1ebb ki\u00eau ng\u1ea1o v\u00e0 kh\u00f3 ch\u1ecbu. V\u00e0 v\u00ec v\u1eady, b\u1ea1n bi\u1ebft \u0111\u1ea5y, vi\u1ec7c \u0103n m\u1ed9t mi\u1ebfng b\u00e1nh khi\u00eam t\u1ed1n, \u0111i t\u1eeb con s\u1ed1 0 tr\u1edf th\u00e0nh anh h\u00f9ng, b\u1ea1n bi\u1ebft \u0111\u1ea5y, v\u00e0 xu\u1ea5t hi\u1ec7n tr\u00ean m\u1ecdi t\u1ea1p ch\u00ed, v.v., l\u1ea1i tr\u1edf v\u1ec1 con s\u1ed1 0.<\/p>\n\n<p>\u0110\u00f3 c\u00f3 l\u1ebd l\u00e0 m\u1ed9t b\u00e0i h\u1ecdc cu\u1ed9c s\u1ed1ng r\u1ea5t qu\u00fd gi\u00e1 m\u00e0 t\u00f4i c\u1ea7n ph\u1ea3i h\u1ecdc.<\/p>\n\n<p><strong>Alejandro Garcia-Amaya:<\/strong> T\u00f4i th\u00edch \u0111i\u1ec1u \u0111\u00f3. \u0110i\u1ec1u \u0111\u00f3 r\u1ea5t ph\u1ea3n \u00e1nh v\u00e0 thay \u0111\u1ed5i cu\u1ed9c s\u1ed1ng. Th\u1eadt phi th\u01b0\u1eddng. H\u00e3y chuy\u1ec3n sang li\u00ean doanh ti\u1ebfp theo. V\u00ec v\u1eady, Zingy.<\/p>\n\n<p>\u0110\u1ed1i v\u1edbi d\u1ef1 \u00e1n kinh doanh th\u1ee9 hai n\u00e0y, t\u00f4i nghe n\u00f3i ban \u0111\u1ea7u b\u1ea1n \u0111ang ngh\u0129 \u0111\u1ebfn m\u1ed9t \u00fd t\u01b0\u1edfng m\u00e0 b\u1ea1n c\u00f3 th\u1ec3 kh\u1edfi \u0111\u1ed9ng thay v\u00ec t\u00ecm v\u1ed1n m\u1ea1o hi\u1ec3m cho n\u00f3. \u0110i\u1ec1u g\u00ec khi\u1ebfn b\u1ea1n ngh\u0129 theo c\u00e1ch n\u00e0y? V\u00e0 t\u00f4i bi\u1ebft r\u1eb1ng cu\u1ed1i c\u00f9ng b\u1ea1n c\u0169ng ph\u1ea3i g\u00e2y qu\u1ef9, nh\u01b0ng \u0111\u00f3 l\u00e0 m\u1ed9t h\u00e0nh tr\u00ecnh r\u1ea5t kh\u00f3 kh\u0103n. Kh\u00f3 h\u01a1n nhi\u1ec1u so v\u1edbi tr\u1ea3i nghi\u1ec7m \u0111\u1ea7u ti\u00ean c\u1ee7a b\u1ea1n. B\u1ea1n c\u00f3 th\u1ec3 bao g\u1ed3m m\u1ed9t s\u1ed1 \u0111i\u1ec1u \u0111\u00f3?<\/p>\n\n<p><strong>Fabrice Grinda:<\/strong> Ch\u00e0, khi b\u1ea1n \u0111ang huy \u0111\u1ed9ng ti\u1ec1n trong bong b\u00f3ng. V\u00e0o n\u0103m 1998, v\u1edbi m\u1ed9t ph\u1ea3 h\u1ec7, t\u00f4i c\u00f3 th\u1ec3 n\u00f3i l\u00e0 \u0111\u1ee9ng \u0111\u1ea7u l\u1edbp t\u1ea1i Princeton. McKinsey, m\u1ed9t trong nh\u1eefng ng\u01b0\u1eddi \u0111\u1ea7u ti\u00ean \u0111\u01b0\u1ee3c th\u0103ng ch\u1ee9c tr\u1ef1c ti\u1ebfp \u0111\u1ec3 li\u00ean k\u1ebft b\u1ea5t c\u1ee9 \u0111i\u1ec1u g\u00ec, gi\u1ed1ng nh\u01b0 m\u1ecdi ng\u01b0\u1eddi \u0111ang n\u00e9m ti\u1ec1n v\u00e0o t\u00f4i.<\/p>\n\n<p>N\u0103m 2001, t\u00f4i bi\u1ebft th\u1ebf gi\u1edbi s\u1ebd thay \u0111\u1ed5i v\u00e0 r\u00f5 r\u00e0ng l\u00e0 ngu\u1ed3n v\u1ed1n s\u1ebd kh\u00f4ng th\u1ec3 huy \u0111\u1ed9ng \u0111\u01b0\u1ee3c ho\u1eb7c c\u1ef1c k\u1ef3 kh\u00f3 kh\u0103n. V\u00e0 nh\u00e2n ti\u1ec7n, t\u00f4i \u0111\u00e3 ngh\u0129 Internet s\u1ebd kh\u00f4ng tr\u1edf th\u00e0nh th\u1ee9 l\u1edbn lao nh\u01b0 th\u1ebf n\u00e0y.<\/p>\n\n<p>T\u00f4i ngh\u0129, b\u1ea1n bi\u1ebft \u0111\u1ea5y, \u0111\u00e2y s\u1ebd kh\u00f4ng ph\u1ea3i l\u00e0 m\u1ed9t cu\u1ed9c c\u00e1ch m\u1ea1ng nh\u01b0 t\u00f4i mong \u0111\u1ee3i. N\u00f3 s\u1ebd kh\u00f4ng l\u1edbn \u0111\u00e2u. \u0110\u00e2y s\u1ebd kh\u00f4ng ph\u1ea3i l\u00e0 m\u1ed9t c\u00e1ch ki\u1ebfm ti\u1ec1n l\u1edbn. Nh\u01b0ng gi\u1ed1ng nh\u01b0, t\u00f4i kh\u00f4ng l\u00e0m vi\u1ec7c n\u00e0y v\u00ec t\u00f4i mu\u1ed1n ki\u1ebfm ti\u1ec1n. T\u00f4i l\u00e0m \u0111i\u1ec1u n\u00e0y v\u00ec t\u00f4i mu\u1ed1n s\u1ed1 0:1. T\u00f4i mu\u1ed1n tr\u1edf th\u00e0nh nh\u00e0 s\u00e1ng l\u1eadp c\u00f4ng ngh\u1ec7. T\u00f4i mu\u1ed1n \u0111\u01b0\u1ee3c \u0111\u1ecbnh h\u01b0\u1edbng theo s\u1ee9 m\u1ec7nh, nh\u01b0ng v\u00ec s\u1ee9 m\u1ec7nh c\u1ed1t l\u00f5i c\u1ee7a t\u00f4i hi\u1ec7n t\u1ea1i l\u00e0 tr\u1edf th\u00e0nh ng\u01b0\u1eddi s\u00e1ng l\u1eadp n\u00ean t\u00f4i s\u1eb5n s\u00e0ng hy sinh \u00fd t\u01b0\u1edfng \u0111\u1ec3 l\u00e0m \u0111i\u1ec1u g\u00ec \u0111\u00f3 m\u00e0 t\u00f4i ngh\u0129 m\u00ecnh c\u00f3 th\u1ec3 x\u00e2y d\u1ef1ng m\u1ed9t c\u00e1ch sinh l\u1eddi v\u1edbi r\u1ea5t \u00edt v\u1ed1n.<\/p>\n\n<p>V\u00e0 v\u00ec v\u1eady, n\u00f3 ph\u1ea3n \u00e1nh nhi\u1ec1u h\u01a1n nh\u1eefng ho\u00e0n c\u1ea3nh v\u0129 m\u00f4 m\u00e0 ch\u00fang t\u00f4i g\u1eb7p ph\u1ea3i. V\u1ec1 c\u01a1 b\u1ea3n, n\u00f3 gi\u1ed1ng nh\u01b0 m\u00f9a \u0111\u00f4ng c\u1ee7a c\u00f4ng ngh\u1ec7. N\u00f3 gi\u1ed1ng nh\u01b0, m\u1eb7c d\u00f9 \u0111\u00e2y kh\u00f4ng ph\u1ea3i l\u00e0 m\u1ed9t cu\u1ed9c suy tho\u00e1i to\u00e0n c\u1ea7u, nh\u01b0ng \u0111\u00f3 l\u00e0 m\u1ed9t cu\u1ed9c suy tho\u00e1i c\u00f4ng ngh\u1ec7. N\u00f3 r\u1ea5t, r\u1ea5t s\u00e2u.<\/p>\n\n<p>V\u00ec th\u1ebf v\u00e0o n\u0103m 2001, t\u00f4i ngh\u0129, \u0111\u01b0\u1ee3c th\u00f4i, t\u00f4i s\u1ebd l\u00e0m nh\u1ea1c chu\u00f4ng. Kh\u00f4ng ph\u1ea3i v\u00ec t\u00f4i th\u00edch nh\u1ea1c chu\u00f4ng. T\u00f4i ngh\u0129 n\u00f3 th\u1eadt ng\u1edb ng\u1ea9n. Uh, nh\u01b0ng t\u00f4i ngh\u0129 t\u00f4i c\u00f3 th\u1ec3 x\u00e2y d\u1ef1ng n\u00f3 kh\u00e1 ti\u1ebft ki\u1ec7m chi ph\u00ed \u1edf M\u1ef9 v\u00ec n\u00f3 \u0111\u00e3 th\u00e0nh c\u00f4ng \u1edf Ch\u00e2u \u00c2u v\u00e0 Ch\u00e2u \u00c1.  <strong><\/strong><\/p>\n\n<p><strong>Alejandro Garcia-Amaya:<\/strong> V\u00ec v\u1eady, h\u00e3y t\u1eadp trung v\u00e0o nh\u1ea1c chu\u00f4ng, b\u1edfi v\u00ec b\u1ea1n \u0111ang ngh\u0129 v\u1ec1 vi\u1ec7c b\u1ea1n c\u00f3 th\u1ec3 b\u00e1n s\u1ea3n ph\u1ea9m n\u00e0y nhanh nh\u01b0 th\u1ebf n\u00e0o, x\u00e9t v\u1ec1 m\u1eb7t ti\u1ebfp c\u1eadn th\u1ecb tr\u01b0\u1eddng, v\u00e0 \u0111\u00e3 b\u1eaft \u0111\u1ea7u t\u1ea1o ra doanh thu ho\u1eb7c l\u1ee3i nhu\u1eadn.<\/p>\n\n<p>Nh\u01b0ng ngay c\u1ea3 tr\u01b0\u1edbc \u0111\u00e2y, ngay c\u1ea3 khi b\u1ea1n ch\u1ecdn \u00fd t\u01b0\u1edfng \u0111\u00f3, b\u1ea1n \u0111\u00e3 c\u1ed1 g\u1eafng g\u00e2y qu\u1ef9 hay \u0111\u00e3 l\u00e0m v\u1eady, v\u00e0 \u0111\u00f3 l\u00e0 v\u00ec th\u1ecb tr\u01b0\u1eddng qu\u00e1 \u1ea3m \u0111\u1ea1m n\u00ean n\u00f3 \u0111\u00e3 kh\u00f4ng th\u00e0nh c\u00f4ng hay c\u00f3 chuy\u1ec7n g\u00ec x\u1ea3y ra?<\/p>\n\n<p><strong>Fabrice Grinda:<\/strong> \u1ed2 kh\u00f4ng, th\u1ef1c ra t\u00f4i \u0111ang c\u1ed1 g\u1eafng g\u00e2y qu\u1ef9. Th\u1ef1c s\u1ef1, hai n\u0103m \u0111\u1ea7u ti\u00ean th\u1eadt \u0111au \u0111\u1edbn. T\u00f4i \u0111\u00e3 \u0111\u1ea7u t\u01b0 t\u1eebng xu cu\u1ed1i c\u00f9ng m\u00e0 t\u00f4i c\u00f3.<\/p>\n\n<p>T\u00f4i \u0111\u00e3 vay m\u1ed9t tr\u0103m ngh\u00ecn trong th\u1ebb t\u00edn d\u1ee5ng c\u1ee7a m\u00ecnh. T\u00f4i ng\u1ee7 tr\u00ean gh\u1ebf d\u00e0i \u1edf v\u0103n ph\u00f2ng. T\u00f4i s\u1ed1ng \u1edf New York, 2 \u0111\u00f4 la m\u1ed9t ng\u00e0y. \u00dd t\u00f4i l\u00e0, t\u00f4i th\u1eadm ch\u00ed c\u00f2n kh\u00f4ng \u0111\u1ee7 ti\u1ec1n mua c\u00e0 ph\u00ea. T\u00f4i ch\u1ec9 c\u00f3 th\u1ec3 \u0103n m\u00ec ramen, tr\u1ec5 l\u01b0\u01a1ng 27 l\u1ea7n. T\u00f4i \u0111\u00e3 n\u00f3i chuy\u1ec7n v\u1edbi m\u1ecdi VC, nh\u01b0ng \u0111\u1ebfn l\u00fac \u0111\u00f3 t\u00f4i ngh\u0129. T\u00f4i ngh\u0129 c\u00e2u \u0111\u1ea7u ti\u00ean c\u1ee7a t\u00f4i \u0111\u00e3 x\u1ea3y ra khi t\u00f4i n\u00f3i v\u1edbi h\u1ecd r\u1eb1ng t\u00f4i \u0111ang kinh doanh d\u1ecbch v\u1ee5 vi\u1ec5n th\u00f4ng BTC, khi m\u1ecdi c\u00f4ng ty BTC tr\u00ean th\u1ebf gi\u1edbi t\u1eeb Webvan v\u00e0 Pets.com, t\u00f4i \u0111\u1ec1u ph\u00e1 s\u1ea3n. M\u1ecdi c\u00f4ng ty vi\u1ec5n th\u00f4ng, nh\u01b0 MCI Worldcom \u0111\u1ec1u ph\u00e1 s\u1ea3n, t\u00f4i kh\u00f4ng ngh\u0129 m\u00ecnh \u0111\u00e3 n\u00f3i h\u1ebft c\u00e2u. H\u1ecd \u0111\u00e3 c\u00fap m\u00e1y r\u1ed3i ph\u1ea3i kh\u00f4ng? Gi\u1ed1ng nh\u01b0 kh\u00f4ng c\u00f3 l\u1ef1c k\u00e9o. T\u00f4i th\u1eadm ch\u00ed c\u00f2n ch\u01b0a bao gi\u1edd t\u1ed5 ch\u1ee9c m\u1ed9t cu\u1ed9c h\u1ecdp \u0111\u1ec3 huy \u0111\u1ed9ng v\u1ed1n. V\u00ec v\u1eady, b\u1ea1n bi\u1ebft \u0111\u1ea5y, t\u00f4i c\u1ed1 g\u1eafng huy \u0111\u1ed9ng v\u1ed1n. N\u00f3 s\u1ebd gi\u1ed1ng nh\u01b0 c\u1ee9u \u0111\u01b0\u1ee3c r\u1ea5t nhi\u1ec1u r\u1ee5ng t\u00f3c. Nh\u01b0ng \u0111i\u1ec1u \u0111\u00f3 l\u00e0 kh\u00f4ng th\u1ec3.<\/p>\n\n<p>V\u00e0 \u0111i\u1ec1u tr\u1edb tr\u00eau l\u00e0 m\u1ed9t khi ch\u00fang t\u00f4i \u0111\u00e3 c\u00f3 l\u00e3i, b\u1edfi v\u00ec c\u00f4ng ty n\u00e0y \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng theo c\u00e1ch c\u1ed5 \u0111i\u1ec3n l\u00e0 d\u1ef1a v\u00e0o l\u1ee3i nhu\u1eadn. B\u1ea1n bi\u1ebft \u0111\u1ea5y, doanh thu c\u1ee7a ch\u00fang t\u00f4i \u0111\u00e3 t\u0103ng t\u1eeb m\u1ed9t tri\u1ec7u v\u00e0o n\u0103m 02, l\u00ean 5 tri\u1ec7u v\u00e0o n\u0103m 03, l\u00ean 15 v\u00e0o n\u0103m 04 v\u00e0 l\u00ean 200 v\u00e0o n\u0103m 05. Nh\u01b0ng gi\u1ed1ng nh\u01b0 ch\u00fang t\u00f4i \u0111\u00e3 c\u00f3 l\u00e3i.<\/p>\n\n<p><strong>Alejandro Garcia-Amaya:<\/strong> \u0110\u1ee3i \u0111\u00e3. V\u1eady, m\u1ed9t tri\u1ec7u, khi n\u00e0o b\u1ea1n c\u00f3 \u0111\u01b0\u1ee3c m\u1ed9t tri\u1ec7u, trong bao l\u00e2u?<\/p>\n\n<p><strong>Fabrice Grinda:<\/strong> Doanh thu n\u0103m 2002.<\/p>\n\n<p><strong>Alejandro Garcia-Amaya:<\/strong> V\u00e0 c\u00f4ng ty \u0111\u00e3 ho\u1ea1t \u0111\u1ed9ng \u0111\u01b0\u1ee3c bao l\u00e2u r\u1ed3i?<\/p>\n\n<p><strong>Fabrice Grinda:<\/strong> T\u00f4i th\u00e0nh l\u1eadp c\u00f4ng ty v\u00e0o ng\u00e0y 2 th\u00e1ng 7 n\u0103m 2001 v\u00e0 v\u1ec1 c\u01a1 b\u1ea3n, ch\u00fang t\u00f4i \u0111\u00e3 th\u00e0nh l\u1eadp c\u00f4ng ty v\u00e0i th\u00e1ng sau \u0111\u00f3. V\u00ec v\u1eady, ch\u00fang t\u00f4i \u0111\u00e3 ki\u1ebfm \u0111\u01b0\u1ee3c h\u00e0ng tri\u1ec7u \u0111\u00f4 la trong n\u0103m \u0111\u1ea7u ti\u00ean.<\/p>\n\n<p><strong>Alejandro Garcia-Amaya:<\/strong> Ch\u00e0! \u0110\u01b0\u1ee3c r\u1ed3i. V\u00ec v\u1eady, \u00fd t\u00f4i l\u00e0, m\u1ed9t tri\u1ec7u trong m\u1ed9t n\u0103m ho\u1eb7c 12 th\u00e1ng, ho\u1eb7c \u00edt h\u01a1n m\u1ed9t ch\u00fat. \u0110i\u1ec1u \u0111\u00f3 v\u1eabn c\u00f2n kh\u00e1 \u1ea5n t\u01b0\u1ee3ng!<\/p>\n\n<p><strong>Fabrice Grinda:<\/strong> V\u00e2ng, kh\u00f4ng sao \u0111\u00e2u.<\/p>\n\n<p><strong>Alejandro Garcia-Amaya:<\/strong> V\u00ec v\u1eady, ngay c\u1ea3 v\u1edbi s\u1ed1 ti\u1ec1n \u0111\u00f3, b\u1ea1n v\u1eabn \u0111ang c\u1ed1 g\u1eafng g\u00e2y qu\u1ef9 nh\u01b0ng kh\u00f4ng ai nh\u1ea5c m\u00e1y. \u1ed2!<\/p>\n\n<p><strong>Fabrice Grinda:<\/strong> Kh\u00f4ng c\u00f3 VC. T\u00f4i bi\u1ebft. T\u00f4i \u0111\u00e3 huy \u0111\u1ed9ng \u0111\u01b0\u1ee3c 1,4 tri\u1ec7u, nh\u01b0ng t\u00f4i \u0111\u00e3 huy \u0111\u1ed9ng \u0111\u01b0\u1ee3c 1,4 tri\u1ec7u v\u1edbi m\u1ee9c t\u0103ng t\u1eeb 5 \u0111\u1ebfn 10 ngh\u00ecn. B\u1ea5t k\u1ef3 ng\u01b0\u1eddi n\u00e0o t\u00f4i g\u1eb7p, t\u00f4i \u0111\u1ec1u n\u00f3i, \u00e0, c\u00f4ng ty kh\u1edfi nghi\u1ec7p tuy\u1ec7t v\u1eddi n\u00e0y, h\u00e3y \u0111\u1ea7u t\u01b0.<\/p>\n\n<p>V\u00e0 t\u00f4i \u0111\u00e3 huy \u0111\u1ed9ng \u0111\u01b0\u1ee3c 1,4 tri\u1ec7u, nh\u01b0ng theo \u0111\u00fang ngh\u0129a \u0111en trong 10 n\u0103m, t\u1ea5m s\u00e9c l\u1edbn nh\u1ea5t t\u00f4i nh\u1eadn \u0111\u01b0\u1ee3c l\u00e0 kho\u1ea3ng 10 ngh\u00ecn. V\u00e0 \u0111\u1ebfn m\u1ed9t l\u00fac n\u00e0o \u0111\u00f3, t\u00f4i kh\u00f4ng c\u00f2n b\u1ea1n b\u00e8 v\u00e0 gia \u0111\u00ecnh \u0111\u1ec3 c\u00f3 th\u1ec3 van xin v\u00e0 m\u00f2 m\u1eabm ki\u1ebfm ti\u1ec1n, \u0111\u00f3 l\u00e0 l\u00fd do t\u1ea1i sao t\u00f4i \u0111\u00e3 nhi\u1ec1u l\u1ea7n b\u1ecb thi\u1ebfu l\u01b0\u01a1ng. V\u00e0 t\u1ea5t nhi\u00ean, m\u1ed7i l\u1ea7n ch\u00fang t\u00f4i n\u00f3i v\u1edbi nh\u00e2n vi\u00ean, t\u00f4i \u0111\u1ec1u kh\u00f4ng hi\u1ec3u chuy\u1ec7n g\u00ec \u0111\u00e3 x\u1ea3y ra. C\u00e1c ng\u00e2n h\u00e0ng \u0111\u00e3 kh\u00f4ng x\u1eed l\u00fd vi\u1ec7c chuy\u1ec3n b\u1ea3ng l\u01b0\u01a1ng \u0111\u00fang c\u00e1ch trong th\u00e1ng n\u00e0y. T\u1ea5t nhi\u00ean l\u00e0 t\u00f4i kh\u00f4ng c\u00f3 ti\u1ec1n. \u0110\u00f3 l\u00e0 l\u00fd do t\u1ea1i sao n\u00f3 kh\u00f4ng \u0111\u01b0\u1ee3c x\u1eed l\u00fd. Sau \u0111\u00f3 t\u00f4i s\u1ebd t\u00ecm m\u1ed9t ng\u01b0\u1eddi n\u00e0o \u0111\u00f3 \u0111\u01b0a cho t\u00f4i 5k, r\u1ed3i b\u00f9m, t\u00ednh l\u01b0\u01a1ng!<\/p>\n\n<p><strong>Alejandro Garcia-Amaya:<\/strong> Th\u1eadt k\u1ef3 l\u1ea1 khi b\u1ea1n ph\u1ea3i ki\u1ec3m tra ng\u00e2n h\u00e0ng. \u00d4i Ch\u00faa \u01a1i, th\u1eadt l\u00e0 hoang \u0111\u01b0\u1eddng. T\u00f4i th\u00edch n\u00f3. T\u00f4i th\u00edch nghe cu\u1ed9c h\u00e0nh tr\u00ecnh \u0111\u00f3. C\u00f3 r\u1ea5t nhi\u1ec1u ng\u01b0\u1eddi s\u00e1ng l\u1eadp nh\u01b0 ch\u00fang t\u00f4i \u0111\u00e3 tr\u1ea3i qua \u0111i\u1ec1u \u0111\u00f3 ho\u1eb7c \u0111ang tr\u1ea3i qua \u0111i\u1ec1u \u0111\u00f3.<\/p>\n\n<p>V\u00ec v\u1eady, \u0111i\u1ec1u n\u00e0y th\u1ef1c s\u1ef1 h\u1eefu \u00edch \u0111\u1ec3 c\u00f3 th\u1ec3 nghe \u0111\u01b0\u1ee3c \u0111i\u1ec1u \u0111\u00f3.<\/p>\n\n<p><strong>Fabrice Grinda:<\/strong> Nh\u00e2n ti\u1ec7n, ng\u00e0y \u00fd ngh\u0129a nh\u1ea5t trong cu\u1ed9c h\u00e0nh tr\u00ecnh ra t\u00f2a c\u1ee7a t\u00f4i cho \u0111\u1ebfn nay l\u00e0 ng\u00e0y 15 th\u00e1ng 8 n\u0103m 2003. Ng\u00e0y ch\u00fang t\u00f4i c\u00f3 d\u00f2ng ti\u1ec1n d\u01b0\u01a1ng ch\u1ee9 kh\u00f4ng ph\u1ea3i EBITDA d\u01b0\u01a1ng, d\u00f2ng ti\u1ec1n d\u01b0\u01a1ng. Ch\u00fang t\u00f4i \u0111\u00e3 c\u00f3 EBITDA d\u01b0\u01a1ng trong ba ho\u1eb7c b\u1ed1n th\u00e1ng v\u00ec khi \u0111\u00f3 ch\u00fang t\u00f4i l\u00e0 ng\u01b0\u1eddi l\u00e0m ch\u1ee7 v\u1eadn m\u1ec7nh c\u1ee7a ch\u00ednh m\u00ecnh.<\/p>\n\n<p>Ch\u00fang t\u00f4i bi\u1ebft m\u00ecnh s\u1ebd kh\u00f4ng ch\u1ebft, v\u00e0 t\u00f4i c\u00f3 th\u1ec3 tr\u1ea3 \u0111\u01b0\u1ee3c kho\u1ea3n n\u1ee3 h\u00e0ng tr\u0103m ngh\u00ecn th\u1ebb t\u00edn d\u1ee5ng v\u00e0 t\u1ea5t c\u1ea3 nh\u1eefng th\u1ee9 t\u00f4i ch\u01b0a tr\u1ea3, c\u0169ng nh\u01b0 kho\u1ea3n ti\u1ec1n l\u01b0\u01a1ng c\u00f2n thi\u1ebfu, v.v. Cho \u0111\u1ebfn nay, \u0111\u00f3 l\u00e0 ng\u00e0y quan tr\u1ecdng nh\u1ea5t trong cu\u1ed9c \u0111\u1eddi t\u00f4i.<\/p>\n\n<p><strong>Alejandro Garcia-Amaya:<\/strong> \u0110\u00e3 ba n\u0103m r\u1ed3i. Ba n\u0103m tr\u00f4i qua, \u0111\u1ea1i lo\u1ea1i nh\u01b0 v\u1eady.<\/p>\n\n<p><strong>Fabrice Grinda:<\/strong> Hai n\u0103m hai th\u00e1ng<\/p>\n\n<p><strong>Alejandro Garcia-Amaya:<\/strong> Ch\u00e0! Th\u1eadt phi th\u01b0\u1eddng. Th\u1eadm ch\u00ed nhi\u1ec1u h\u01a1n nh\u1eefng g\u00ec b\u1ea1n \u0111\u1ec1 c\u1eadp v\u00e0o n\u0103m th\u1ee9 t\u01b0, b\u1ea1n \u0111\u00e3 t\u1ea1o ra \u0111\u01b0\u1ee3c 200 tri\u1ec7u. Cu\u1ed1i c\u00f9ng, t\u00f4i lu\u00f4n th\u00edch \u0111\u1eb7t c\u00e2u h\u1ecfi n\u00e0y cho m\u1ecdi ng\u01b0\u1eddi trong s\u1ed1 nh\u1eefng ng\u01b0\u1eddi s\u00e1ng l\u1eadp k\u1ef3 l\u00e2n \u0111\u1eb7c bi\u1ec7t c\u1ee7a ch\u00fang t\u00f4i trong ch\u01b0\u01a1ng tr\u00ecnh n\u00e0y. B\u1ea1n c\u00f3 nh\u1edb l\u1ea7n b\u00e1n h\u00e0ng \u0111\u1ea7u ti\u00ean c\u1ee7a m\u00ecnh l\u00e0 g\u00ec kh\u00f4ng? \u0110\u00f3 l\u00e0 c\u1ee7a ai v\u00e0 b\u1ea1n \u0111\u00e3 th\u1ef1c hi\u1ec7n n\u00f3 nh\u01b0 th\u1ebf n\u00e0o?<\/p>\n\n<p>B\u1ea1n \u0111\u00e3 k\u00fd \u0111\u01b0\u1ee3c h\u1ee3p \u0111\u1ed3ng v\u1edbi kh\u00e1ch h\u00e0ng \u0111\u1ea7u ti\u00ean \u0111\u00f3 nh\u01b0 th\u1ebf n\u00e0o? T\u00f4i bi\u1ebft v\u1edbi Zingy, b\u1ea1n \u0111ang b\u00e1n h\u00e0ng cho doanh nghi\u1ec7p.<\/p>\n\n<p><strong>Fabrice Grinda:<\/strong> Cu\u1ed1i c\u00f9ng. V\u00e2ng. V\u00ec v\u1eady, t\u00f4i mu\u1ed1n b\u00e1n doanh nghi\u1ec7p. T\u00f4i mu\u1ed1n ch\u1ea1y n\u1ec1n t\u1ea3ng n\u1ed9i dung di \u0111\u1ed9ng cho c\u00e1c nh\u00e0 khai th\u00e1c. Nh\u01b0ng n\u0103m 2001 \u1edf M\u1ef9, \u0111\u00f3 l\u00e0 th\u1eddi k\u1ef3 \u0111en t\u1ed1i. Kh\u00f4ng c\u00f3, kh\u00f4ng c\u00f3 tin nh\u1eafn v\u0103n b\u1ea3n.<\/p>\n\n<p>B\u1ea1n kh\u00f4ng th\u1ec3 nh\u1eafn tin trong m\u1ed9t to\u00e1n t\u1eed ch\u1ee9 ch\u01b0a n\u00f3i \u0111\u1ebfn to\u00e1n t\u1eed ch\u00e9o. H\u1ecd kh\u00f4ng ngh\u0129 r\u1eb1ng h\u1ecd c\u1ea7n n\u1ed9i dung n\u00e0y, m\u1eb7c d\u00f9 n\u00f3 r\u1ea5t l\u1edbn \u1edf Ch\u00e2u \u00c2u v\u00e0 Ch\u00e2u \u00c1. V\u00e0 t\u00f4i th\u00ec kh\u00f4ng, h\u1ecd c\u0169ng kh\u00f4ng nh\u1eadn cu\u1ed9c g\u1ecdi c\u1ee7a t\u00f4i. V\u00ec v\u1eady, t\u00f4i \u0111\u00e3 gi\u1edbi thi\u1ec7u tr\u1ef1c ti\u1ebfp \u0111\u1ebfn ng\u01b0\u1eddi ti\u00eau d\u00f9ng ch\u1ec9 nh\u01b0 m\u1ed9t b\u1eb1ng ch\u1ee9ng v\u1ec1 kh\u00e1i ni\u1ec7m. T\u00f4i th\u1eadm ch\u00ed c\u00f2n ph\u1ea3i \u0111\u1ed9t nh\u1eadp v\u00e0o m\u1ea1ng l\u01b0\u1edbi ph\u00e2n ph\u1ed1i v\u00e0 c\u1ed5ng c\u1ee7a AT&amp;T v\u00e0 Cingular, v.v. \u0111\u1ec3 c\u00f3 th\u1ec3 ph\u00e2n ph\u1ed1i.<\/p>\n\n<p>T\u00f4i kh\u00f4ng c\u00f3 h\u1ee3p \u0111\u1ed3ng v\u1edbi h\u1ecd. T\u00f4i ch\u1ec9 mu\u1ed1n t\u00ecm ra c\u00e1ch \u0111\u1ec3 ph\u00e2n ph\u1ed1i th\u00f4ng qua c\u00e1c c\u1ed5ng \u0111\u00e3 m\u1edf c\u1ee7a h\u1ecd. T\u00f4i b\u1eaft \u0111\u1ea7u b\u00e1n h\u00e0ng, t\u00ednh ph\u00ed qua th\u1ebb t\u00edn d\u1ee5ng. V\u00e0 t\u00f4i bu\u1ed9c ng\u01b0\u1eddi ti\u00eau d\u00f9ng ph\u1ea3i ch\u1ecdn m\u1ea1ng v\u00e0 \u0111i\u1ec7n tho\u1ea1i c\u1ee7a h\u1ecd. N\u00f3 gi\u1ed1ng nh\u01b0 c\u00e1ch truy\u1ec1n t\u1ea3i c\u1ed5 x\u01b0a nh\u1ea5t.<\/p>\n\n<p>V\u00e0 \u0111\u00f3 l\u00e0 l\u00fd do t\u1ea1i sao t\u00f4i kh\u00f4ng th\u1ef1c s\u1ef1 m\u1edf r\u1ed9ng quy m\u00f4 ngay t\u1eeb \u0111\u1ea7u. Nh\u01b0ng v\u1ea5n \u0111\u1ec1 \u0111\u00e3 xu\u1ea5t hi\u1ec7n \u1edf t\u1ea5t c\u1ea3 c\u00e1c h\u1ed9i ngh\u1ecb, \u0111\u00f3 l\u00e0 CTIA. Ch\u1ee9ng t\u1ecf s\u1ee9c b\u1ec1n c\u1ee7a m\u00ecnh v\u00e0 t\u00f4i li\u00ean t\u1ee5c g\u00f5 c\u1eeda c\u00e1c nh\u00e0 v\u1eadn chuy\u1ec3n. Cu\u1ed1i c\u00f9ng MSN v\u00e0o th\u1eddi \u0111i\u1ec3m \u0111\u00f3 gi\u1ed1ng nh\u01b0 \u0111ang tuy\u1ec7t v\u1ecdng v\u1ec1 doanh thu. V\u00ec v\u1eady, v\u1ec1 c\u01a1 b\u1ea3n t\u00f4i \u0111\u00e3 h\u1ed1i l\u1ed9 h\u1ecd. T\u00f4i \u0111\u00e3 \u0111\u01b0a cho h\u1ecd ki\u1ec3u nh\u01b0, t\u00f4i kh\u00f4ng bi\u1ebft 100k hay 50k \u0111\u1ec3 tr\u1edf th\u00e0nh \u0111\u1ed1i t\u00e1c ch\u00ednh th\u1ee9c c\u1ee7a h\u1ecd d\u1eabn \u0111\u1ebfn m\u1ed9t th\u00f4ng c\u00e1o b\u00e1o ch\u00ed, \u0111i\u1ec1u n\u00e0y gi\u00fap ch\u00fang t\u00f4i c\u00f3 \u0111\u01b0\u1ee3c s\u1ef1 tin c\u1eady nh\u1ea5t \u0111\u1ecbnh, m\u1eb7c d\u00f9 n\u00f3 kh\u00f4ng th\u1ef1c s\u1ef1 \u0111\u00e1nh b\u1ea1i b\u1ea5t k\u1ef3 doanh thu n\u00e0o. Sau \u0111\u00f3, ng\u1eabu nhi\u00ean, v\u00e0o th\u1eddi \u0111i\u1ec3m \u0111\u00f3, Motorola \u0111ang ch\u1ea1y c\u1ed5ng n\u1ed9i dung NEXcell. H\u1ecd ng\u1eabu nhi\u00ean li\u00ean h\u1ec7 v\u00e0 n\u00f3i, n\u00e0y, ch\u00fang t\u00f4i \u0111\u00e3 th\u1ea5y b\u1ea1n quay video v\u1ec1 Microsoft. B\u1ea1n c\u00f3 mu\u1ed1n th\u1ea3o lu\u1eadn l\u00e0m \u0111i\u1ec1u g\u00ec \u0111\u00f3 v\u1edbi ch\u00fang t\u00f4i kh\u00f4ng?<\/p>\n\n<p>V\u00ec v\u1eady, ch\u00fang t\u00f4i b\u1eaft \u0111\u1ea7u ch\u1ea1y n\u00f3 cho h\u1ecd. V\u00e0 sau \u0111\u00f3 NEXcell li\u00ean h\u1ec7 v\u1edbi t\u00f4i v\u00e0 n\u00f3i, n\u00e0y, b\u1ea1n bi\u1ebft \u0111\u1ea5y, t\u00ednh n\u0103ng n\u00e0y ho\u1ea1t \u0111\u1ed9ng kh\u00e1 t\u1ed1t. Ch\u00fang ta c\u00f3 th\u1ec3 l\u00e0m \u0111i\u1ec1u \u0111\u00f3 tr\u1ef1c ti\u1ebfp kh\u00f4ng? V\u00e0 h\u1ee3p \u0111\u1ed3ng th\u1ef1c s\u1ef1 \u0111\u1ea7u ti\u00ean trong \u0111\u1eddi t\u00f4i l\u00e0 Sprint. Nh\u01b0ng t\u00f4i \u0111\u00e3 g\u00f5 c\u1eeda \u0111\u01b0\u1ee3c hai n\u0103m r\u01b0\u1ee1i, v\u00e0 d\u1ea7n d\u1ea7n, s\u1ee9c m\u1ea1nh b\u1ec1n b\u1ec9 v\u00e0 s\u1ef1 hi\u1ec7n di\u1ec7n c\u1ee7a ch\u00fang t\u00f4i cho th\u1ea5y ch\u00fang t\u00f4i kh\u00f4ng ph\u1ea3i l\u00e0 ng\u01b0\u1eddi ch\u1edbp nho\u00e1ng trong qu\u00e1 tr\u00ecnh kh\u1edfi nghi\u1ec7p. C\u00f3 \u0111\u01b0\u1ee3c h\u1ee3p \u0111\u1ed3ng m\u1ed9t l\u1ea7n ch\u1ea1y n\u01b0\u1edbc r\u00fat, ng\u01b0\u1eddi kh\u00e1c \u0111\u1ec1u mu\u1ed1n l\u00e0m.<\/p>\n\n<p>V\u00ec v\u1eady, b\u1ea1n bi\u1ebft \u0111\u1ea5y, t\u1ea5t c\u1ea3 h\u1ecd \u0111\u1ec1u l\u00e0 chu\u1ed9t lemming. V\u00ec v\u1eady, m\u1ed9t khi Sprint \u0111\u00e3 l\u00e0m \u0111\u01b0\u1ee3c th\u00ec n\u00f3 \u0111\u00e3 th\u00e0nh c\u00f4ng. Ch\u00fang t\u00f4i nh\u1eadn \u0111\u01b0\u1ee3c cu\u1ed9c g\u1ecdi t\u1eeb t\u1ea5t c\u1ea3 m\u1ecdi ng\u01b0\u1eddi t\u1eeb AT&amp;T \u0111\u1ebfn s\u1ed1 \u00edt \u0111\u1ebfn Verizon, v\u00e0 sau \u0111\u00f3 ch\u00fang t\u00f4i t\u1eeb ch\u1ed7 mu\u1ed1n ch\u1ebft v\u00ec doanh thu \u0111\u1ebfn l\u00e0m vi\u1ec7c qu\u00e1 s\u1ee9c, \u0111\u1eb7c bi\u1ec7t l\u00e0 kh\u00f4ng c\u00f3 ti\u1ec1n \u0111\u1ec3 x\u00e2y d\u1ef1ng k\u1ebft n\u1ed1i v\u00e0 quan h\u1ec7 \u0111\u1ed1i t\u00e1c v\u1edbi t\u1ea5t c\u1ea3 nh\u1eefng ng\u01b0\u1eddi n\u00e0y.<\/p>\n\n<p>Ngo\u00e0i ra, h\u1ecd \u0111\u00e3 g\u1eedi cho t\u00f4i kho\u1ea3ng ba ng\u01b0\u1eddi, b\u1ea1n bi\u1ebft \u0111\u1ea5y, \u0111\u00e2y l\u00e0 nh\u1eefng c\u00f4ng ty kh\u1ed5ng l\u1ed3. H\u1ecd g\u1eedi cho t\u00f4i nh\u1eefng b\u1ea3n RFP d\u00e0i 300 trang. T\u00f4i \u0111\u00e3 t\u1ef1 \u0111i\u1ec1n v\u00e0o RFP. T\u00f4i ch\u1ec9 h\u1ee9a s\u1ebd l\u00e0m m\u1ecdi vi\u1ec7c. T\u00f4i ch\u1ec9 n\u00f3i, v\u00e2ng, ch\u00fang t\u00f4i s\u1ebd l\u00e0m m\u1ecdi th\u1ee9.<\/p>\n\n<p>Khi ch\u00fang t\u00f4i \u0111\u00e3 k\u00fd h\u1ee3p \u0111\u1ed3ng, r\u00f5 r\u00e0ng l\u00e0 t\u00f4i \u0111\u00e3 kh\u00f4ng giao h\u00e0ng. V\u00e0 v\u00e0o ng\u00e0y 20 nh\u01b0 nh\u1eefng g\u00ec t\u00f4i \u0111\u00e3 h\u1ee9a, nh\u01b0ng \u0111i\u1ec1u \u0111\u00f3 kh\u00f4ng th\u00e0nh v\u1ea5n \u0111\u1ec1. \u0110\u00f3 l\u00e0 khi h\u1ecd mang thai v\u00e0 h\u1ecd kh\u00f4ng c\u00f3 l\u1ef1a ch\u1ecdn n\u00e0o kh\u00e1c. V\u00ec v\u1eady, t\u00f4i t\u1eadp trung v\u00e0o c\u1ed1t l\u00f5i. T\u00f4i gi\u1ed1ng nh\u01b0, b\u1ea1n bi\u1ebft kh\u00f4ng? T\u00f4i \u0111\u00e3 h\u1ee9a t\u1ea5t c\u1ea3 nh\u1eefng \u0111i\u1ec1u kh\u00e1c, nh\u01b0ng b\u1ea1n bi\u1ebft \u0111\u1ea5y. H\u00e3y l\u00e0m \u0111i\u1ec1u n\u00e0y \u0111\u1ec3 b\u1eaft \u0111\u1ea7u. V\u00e0 sau \u0111\u00f3 ch\u00fang ta s\u1ebd l\u00e0m ph\u1ea7n c\u00f2n l\u1ea1i sau.<\/p>\n\n<p><strong>Alejandro Garcia-Amaya:<\/strong> V\u00e0 h\u1ecd \u0111\u00e3 ti\u1ebfp t\u1ee5c nh\u01b0 v\u1eady! V\u00e0 h\u1ecd ch\u1eafc ch\u1eafn nh\u01b0 v\u1eady.<\/p>\n\n<p><strong>Fabrice Grinda:<\/strong> V\u00e0 h\u1ecd \u0111\u00e3 ti\u1ebfp t\u1ee5c l\u00e0m v\u1eady v\u00e0 \u0111\u00e3 qu\u00e1 mu\u1ed9n. Ch\u00fang t\u00f4i \u0111ang vi\u1ebft m\u00e3 v\u00e0 \u0111ang ho\u1ea1t \u0111\u1ed9ng, v\u00e0 n\u00f3 ho\u1ea1t \u0111\u1ed9ng c\u1ef1c k\u1ef3 t\u1ed1t.<\/p>\n\n<p><strong>Alejandro Garcia-Amaya:<\/strong> Khi b\u1ea1n ti\u1ebfp c\u1eadn tr\u1ef1c ti\u1ebfp ng\u01b0\u1eddi ti\u00eau d\u00f9ng, m\u1eb7c d\u00f9 n\u00f3 kh\u00f4ng th\u1ec3 m\u1edf r\u1ed9ng quy m\u00f4, kho\u1ea3ng th\u1eddi gian l\u00e0 bao l\u00e2u? V\u00e0 lo\u1ea1i con s\u1ed1 ho\u1eb7c lo\u1ea1i ch\u1ec9 s\u1ed1 ch\u00ednh n\u00e0o m\u00e0 b\u1ea1n \u0111ang xem x\u00e9t \u0111\u00e3 cho ph\u00e9p b\u1ea1n n\u00f3i r\u1eb1ng, b\u1ea1n bi\u1ebft \u0111\u1ea5y, ki\u1ec3u nh\u01b0, ch\u00fang t\u00f4i th\u1ef1c s\u1ef1 \u0111ang l\u00e0m \u0111i\u1ec1u g\u00ec \u0111\u00f3. T\u00f4i bi\u1ebft \u0111i\u1ec1u n\u00e0y, gi\u1ed1ng nh\u01b0, ch\u00fang ta ph\u1ea3i ti\u1ebfp t\u1ee5c g\u00f5 c\u1eeda nh\u1eefng c\u00e1nh c\u1eeda n\u00e0y. Ch\u00fang ta ph\u1ea3i ti\u1ebfp t\u1ee5c l\u00e0m vi\u1ec7c n\u00e0y. Gi\u1ed1ng nh\u01b0, \u00e1nh s\u00e1ng t\u1ecfa s\u00e1ng cho b\u1ea1n \u1edf \u0111\u00f3 l\u00e0 g\u00ec?<\/p>\n\n<p><strong>Fabrice Grinda:<\/strong> \u0110\u00f3 kh\u00f4ng ph\u1ea3i l\u00e0 con s\u1ed1 c\u1ee7a ch\u00fang t\u00f4i. Con s\u1ed1 c\u1ee7a ch\u00fang t\u00f4i l\u00e0 t\u1ed1i thi\u1ec3u v\u00e0 kh\u00f4ng li\u00ean quan. Th\u1ef1c t\u1ebf l\u00e0 \u1edf Nh\u1eadt B\u1ea3n, \u0111\u00e2y l\u00e0 l\u0129nh v\u1ef1c tr\u1ecb gi\u00e1 h\u00e0ng t\u1ef7 \u0111\u00f4 la v\u00e0 mang l\u1ea1i l\u1ee3i nhu\u1eadn.<\/p>\n\n<p>\u1ede H\u00e0n Qu\u1ed1c, \u0111\u00f3 l\u00e0 m\u1ed9t h\u1ea1ng m\u1ee5c tr\u1ecb gi\u00e1 h\u00e0ng t\u1ef7 \u0111\u00f4 la v\u00e0 mang l\u1ea1i l\u1ee3i nhu\u1eadn. \u1ede ch\u00e2u \u00c2u, c\u00f3 nhi\u1ec1u ng\u01b0\u1eddi ch\u01a1i mu\u1ed1n b\u00e1n h\u00e0ng tr\u0103m tri\u1ec7u v\u00e0 ki\u1ebfm \u0111\u01b0\u1ee3c l\u1ee3i nhu\u1eadn. V\u00e0 v\u00ec v\u1eady, n\u1ebfu con ng\u01b0\u1eddi tr\u00ean to\u00e0n c\u1ea7u r\u1ea5t gi\u1ed1ng nhau, n\u1ebfu \u0111i\u1ec1u g\u00ec \u0111\u00f3 hi\u1ec7u qu\u1ea3 \u1edf n\u01a1i n\u00e0o \u0111\u00f3, n\u00f3 s\u1ebd ho\u1ea1t \u0111\u1ed9ng \u1edf n\u01a1i kh\u00e1c b\u1edfi v\u00ec c\u1ed1t l\u00f5i c\u1ee7a ch\u00fang ta, ch\u00fang ta mu\u1ed1n giao ti\u1ebfp. Ch\u00fang t\u00f4i mu\u1ed1n giao l\u01b0u.<\/p>\n\n<p>Ch\u00fang t\u00f4i mu\u1ed1n c\u00f3 \u00fd th\u1ee9c v\u1ec1 m\u1ee5c \u0111\u00edch. Ch\u00fang t\u00f4i mu\u1ed1n \u0111\u01b0\u1ee3c gi\u1ea3i tr\u00ed. V\u00e0 n\u1ebfu c\u00f3 \u0111i\u1ec1u g\u00ec \u0111\u00f3 hi\u1ec7u qu\u1ea3 \u1edf \u0111\u00e2u \u0111\u00f3 th\u00ec n\u00f3 s\u1ebd hi\u1ec7u qu\u1ea3 \u1edf n\u01a1i kh\u00e1c. B\u00e2y gi\u1edd n\u00f3 s\u1ebd nh\u01b0 v\u1eady, b\u1ea1n c\u1ea7n ph\u1ea3i \u0111i\u1ec1u ch\u1ec9nh \u0111\u1ec3 n\u00f3 kh\u00f4ng ph\u1ea3i l\u00e0 m\u1ed9t b\u1ea3n sao, nh\u01b0ng v\u1ec1 c\u01a1 b\u1ea3n th\u00ec c\u00e1c \u00fd t\u01b0\u1edfng kh\u00e1 gi\u1ed1ng nhau. V\u00e0 \u0111\u00f3 l\u00e0 c\u00e1ch n\u00f3 ho\u1ea1t \u0111\u1ed9ng r\u1ea5t hi\u1ec7u qu\u1ea3 \u1edf ph\u1ea7n c\u00f2n l\u1ea1i c\u1ee7a th\u1ebf gi\u1edbi.<\/p>\n\n<p>T\u00f4i ngh\u0129 n\u00f3 s\u1ebd ho\u1ea1t \u0111\u1ed9ng \u1edf M\u1ef9. \u0110\u00f3 ch\u1ec9 l\u00e0 v\u1ea5n \u0111\u1ec1 th\u1eddi gian. V\u00e0 t\u00f4i c\u1ea7n c\u00f3 m\u1eb7t \u1edf \u0111\u00f3 khi th\u1ecb tr\u01b0\u1eddng m\u1edf c\u1eeda v\u1edbi t\u1ea5t c\u1ea3 c\u00e1c n\u1ec1n t\u1ea3ng s\u1eb5n c\u00f3. B\u00e2y gi\u1edd, n\u1ebfu ph\u1ea3i m\u1ea5t th\u00eam hai n\u0103m n\u1eefa, c\u00f3 l\u1ebd t\u00f4i \u0111\u00e3 ch\u1ebft. V\u00ec v\u1eady, may m\u1eafn thay, \u0111i\u1ec1u \u0111\u00f3 x\u1ea3y ra tr\u01b0\u1edbc khi t\u00f4i h\u1ebft tinh d\u1ecbch, ti\u1ec1n m\u1eb7t, v.v.<\/p>\n\n<p><strong>Alejandro Garcia-Amaya:<\/strong>  Khi b\u1ea1n \u0111\u0103ng k\u00fd c\u00e1c doanh nghi\u1ec7p n\u00e0y, Sprint v\u00e0 t\u1ea5t c\u1ea3 c\u00e1c doanh nghi\u1ec7p kh\u00e1c c\u00f9ng tham gia, v\u00ec v\u1ec1 m\u1eb7t \u0111\u1ed9i ng\u0169 v\u00e0 t\u00e0i n\u0103ng, c\u00f3 l\u00fac n\u00e0o b\u1ea1n n\u00f3i r\u1eb1ng ch\u00fang t\u00f4i c\u1ea7n \u0111\u01b0a m\u1ed9t s\u1ed1 c\u00e1 nh\u00e2n c\u00f3 kinh nghi\u1ec7m c\u1ea5p doanh nghi\u1ec7p \u0111\u1ebfn b\u00e1n h\u00e0ng , v\u1eady l\u00e0 b\u1ea1n \u0111\u00e3 c\u00f3 r\u1ed3i.<\/p>\n\n<p><strong>Fabrice Grinda:<\/strong> Kh\u00f4ng. D\u00f9 sao th\u00ec t\u00f4i c\u0169ng kh\u00f4ng \u0111\u1ee7 ti\u1ec1n thu\u00ea nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng.<\/p>\n\n<p>Tr\u00ean th\u1ef1c t\u1ebf, v\u1ea5n \u0111\u1ec1 ch\u00ednh l\u00e0 ch\u00fang ta mu\u1ed1n, \u0111\u1ebfn m\u1ed9t l\u00fac n\u00e0o \u0111\u00f3 t\u00f4i kh\u00f4ng th\u1ec3 l\u00e0m \u0111\u01b0\u1ee3c n\u1eefa. Sau khi t\u00f4i k\u00fd th\u1ecfa thu\u1eadn Sprint v\u00e0 ch\u00fang t\u00f4i k\u00fd h\u1ee3p \u0111\u1ed3ng v\u1edbi nh\u1eefng ng\u01b0\u1eddi kh\u00e1c. T\u00f4i kh\u00f4ng c\u00f3 ti\u1ec1n m\u1eb7t cho \u0111\u1ebfn khi Sprint tr\u1ea3 ti\u1ec1n cho ch\u00fang t\u00f4i. V\u00ec v\u1eady, ch\u00fang t\u00f4i \u0111\u00e3 k\u00fd Sprint, ch\u00fang t\u00f4i \u0111i v\u00e0o ho\u1ea1t \u0111\u1ed9ng v\u00e0o ng\u00e0y 1 th\u00e1ng 4 n\u0103m 2003, nh\u01b0ng h\u1ecd tr\u1ea3 ti\u1ec1n h\u00e0ng qu\u00fd c\u1ed9ng th\u00eam 45, s\u00e9c \u0111\u1ebfn v\u00e0o ng\u00e0y 15 th\u00e1ng 8 n\u0103m 2003, nh\u01b0ng khi h\u1ecd \u0111i v\u00e0o ho\u1ea1t \u0111\u1ed9ng, m\u1ecdi ng\u01b0\u1eddi kh\u00e1c \u0111\u1ec1u mu\u1ed1n k\u00fd.<\/p>\n\n<p>Nh\u01b0ng t\u00f4i \u0111\u00e3 kh\u00f4ng tr\u1ea3 l\u01b0\u01a1ng cho nh\u00e2n vi\u00ean c\u1ee7a m\u00ecnh t\u1eeb ng\u00e0y 1 th\u00e1ng 4 \u0111\u1ebfn ng\u00e0y 15 th\u00e1ng 8. V\u00ec v\u1eady, ch\u00fang t\u00f4i \u0111\u00e3 t\u0103ng t\u1eeb 27 ng\u01b0\u1eddi l\u00ean c\u00f2n 7 ng\u01b0\u1eddi. V\u00ec b\u1ea1n bi\u1ebft \u0111\u1ea5y, khi b\u1ea1n ng\u1eebng tr\u1ea3 ti\u1ec1n cho m\u1ecdi ng\u01b0\u1eddi, h\u1ecd s\u1ebd ng\u1eebng \u0111i l\u00e0m v\u00ec l\u00fd do n\u00e0o \u0111\u00f3. T\u00f4i kh\u00f4ng hi\u1ec3u \u0111i\u1ec1u \u0111\u00f3. V\u00e0 \u0111\u1ed9t nhi\u00ean, ch\u00fang t\u00f4i ph\u1ea3i l\u00e0m vi\u1ec7c qu\u00e1 s\u1ee9c v\u00ec m\u1ecdi ng\u01b0\u1eddi \u0111\u1ec1u mu\u1ed1n k\u00fd h\u1ee3p \u0111\u1ed3ng v\u1edbi ch\u00fang t\u00f4i v\u00e0 ch\u00fang t\u00f4i \u0111\u00e3 kh\u00f4ng c\u00f2n nh\u00e2n vi\u00ean n\u1eefa.<\/p>\n\n<p>V\u00ec v\u1eady, t\u00f4i m\u1edbi b\u1eaft \u0111\u1ea7u vi\u1ebft m\u00e3 l\u1ea1i. T\u00f4i l\u00e0 ng\u01b0\u1eddi qu\u1ea3n l\u00fd d\u1ef1 \u00e1n ch\u00e9m nh\u00e0 ph\u00e1t tri\u1ec3n giao di\u1ec7n ng\u01b0\u1eddi d\u00f9ng ch\u00e9m tr\u01b0\u1edfng b\u1ed9 ph\u1eadn b\u00e1n h\u00e0ng, ch\u00e9m b\u1ea1n \u0111\u1eb7t t\u00ean cho n\u00f3.<\/p>\n\n<p><strong>Alejandro Garcia-Amaya:<\/strong> Th\u00e0nh c\u00f4ng c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n\n<p><strong>Fabrice Grinda:<\/strong> May m\u1eafn thay, ch\u00fang t\u00f4i nh\u1eadn th\u1ea5y \u0111\u1ed9i ng\u0169 v\u0103n ph\u00f2ng c\u1ed1t l\u00f5i, CTO v\u00e0 h\u1ed7 tr\u1ee3 c\u1ed1t l\u00f5i c\u00f3 th\u1ec3 tr\u1ee3 gi\u00fap vi\u1ec7c t\u00edch h\u1ee3p. Nh\u01b0ng v\u00e2ng, ch\u00fang t\u00f4i \u0111\u00e3 \u0111i v\u00e0o ho\u1ea1t \u0111\u1ed9ng v\u00e0 cu\u1ed1i c\u00f9ng ch\u00fang t\u00f4i c\u00f3 l\u00e3i v\u00e0 sau \u0111\u00f3 ch\u00fang t\u00f4i m\u1edf r\u1ed9ng quy m\u00f4.<\/p>\n\n<p>V\u00e0 t\u00f4i \u0111\u00e3 b\u00e1n c\u00f4ng ty m\u1ed9t n\u0103m sau \u0111\u00f3 v\u1edbi gi\u00e1 80 tri\u1ec7u ti\u1ec1n m\u1eb7t.<\/p>\n\n<p>V\u00ec v\u1eady, l\u1ea7n n\u00e0y l\u00e0 ti\u1ec1n m\u1eb7t ch\u1ee9 kh\u00f4ng ph\u1ea3i v\u1ed1n ch\u1ee7 s\u1edf h\u1eefu. V\u00e0 t\u00f4i \u0111\u00e3 b\u00e1n \u0111\u01b0\u1ee3c h\u01a1n m\u1ed9t n\u1eeda s\u1ed1 \u0111\u00f3, nh\u01b0ng \u0111\u00f3 kh\u00f4ng ph\u1ea3i l\u00e0 ng\u00e0y \u00fd ngh\u0129a nh\u1ea5t trong cu\u1ed9c \u0111\u1eddi t\u00f4i. B\u1edfi v\u00ec, v\u00e0o th\u1eddi \u0111i\u1ec3m \u0111\u00f3, ch\u00fang t\u00f4i \u0111ang \u1edf tr\u00ean m\u1ed9t con t\u00e0u t\u00ean l\u1eeda. B\u1ea1n bi\u1ebft \u0111\u1ea5y, ch\u00fang t\u00f4i \u0111\u00e3 \u0111\u1ea1t \u0111\u01b0\u1ee3c doanh thu n\u0103m tri\u1ec7u, 50-200, ch\u00fang t\u00f4i \u0111ang tuy\u1ec3n d\u1ee5ng m\u1ecdi ng\u01b0\u1eddi. Ch\u00fang t\u00f4i \u0111ang ph\u00e1t tri\u1ec3n nh\u01b0 \u0111i\u00ean. T\u00f4i \u0111\u00e3 qu\u00e1 b\u1eadn r\u1ed9n.<\/p>\n\n<p>Ph\u1ea7n th\u01b0\u1edfng d\u00e0nh cho b\u1ea3n th\u00e2n khi b\u00e1n c\u00f4ng ty gi\u1ed1ng nh\u01b0 l\u00e0 t\u00f4i \u0111\u00e3 mua \u0111\u01b0\u1ee3c m\u1ed9t chi\u1ebfc Xbox, m\u1ed9t chi\u1ebfc TV v\u00e0 m\u1ed9t c\u00e2y v\u1ee3t tennis. V\u00e0 t\u00f4i ngh\u0129, b\u1ea1n bi\u1ebft \u0111\u1ea5y, t\u00f4i v\u1eabn s\u1ed1ng trong c\u0103n h\u1ed9 studio c\u1ee7a m\u00ecnh th\u00eam nhi\u1ec1u n\u0103m n\u1eefa v\u00ec t\u00f4i qu\u00e1 b\u1eadn r\u1ed9n. V\u00e0 b\u1ea1n bi\u1ebft \u0111\u1ea5y, d\u00f9 sao th\u00ec t\u00f4i c\u0169ng kh\u00f4ng l\u00e0m vi\u1ec7c n\u00e0y v\u00ec ti\u1ec1n. Gi\u1ed1ng nh\u01b0, t\u00f4i ngh\u0129 \u0111\u00e2y l\u00e0 m\u1ed9t \u0111i\u1ec1u th\u00fa v\u1ecb \u0111\u1ec3 l\u00e0m v\u00e0 x\u00e2y d\u1ef1ng.<\/p>\n\n<p>M\u1eb7c d\u00f9 t\u00f4i kh\u00f4ng th\u00edch s\u1ee9 m\u1ec7nh b\u00e1n nh\u1ea1c chu\u00f4ng v\u00e0 n\u1ed9i dung di \u0111\u1ed9ng v\u00e0 t\u00f4i mu\u1ed1n s\u1ee9 m\u1ec7nh kh\u00e1c.  <\/p>\n\n<p><strong>Alejandro Garcia-Amaya:<\/strong> Khi n\u00f3i \u0111\u1ebfn nh\u1eefng b\u00e0i h\u1ecdc r\u00fat ra t\u1eeb Zingi, t\u00f4i c\u0169ng mu\u1ed1n t\u00ecm hi\u1ec3u v\u1ec1 vi\u1ec7c m\u1edf r\u1ed9ng quy m\u00f4. S\u1ef1 ph\u00e1t tri\u1ec3n nhanh ch\u00f3ng, thu h\u00fat nh\u00e2n t\u00e0i v\u00e0 \u0111\u1ea3m b\u1ea3o m\u1ecdi ng\u01b0\u1eddi \u0111\u1ec1u c\u00f3 c\u00f9ng quan \u0111i\u1ec3m. C\u00f3 b\u00e0i h\u1ecdc c\u1ee5 th\u1ec3 n\u00e0o, c\u00f3 c\u1ea1m b\u1eaby c\u1ee5 th\u1ec3 n\u00e0o kh\u00f4ng? B\u1ea5t c\u1ee9 \u0111i\u1ec1u g\u00ec b\u1ea1n c\u00f3 th\u1ec3 chia s\u1ebb cho nh\u1eefng ng\u01b0\u1eddi s\u00e1ng l\u1eadp hi\u1ec7n \u0111ang tr\u1ea3i qua \u0111i\u1ec1u \u0111\u00f3, ph\u1ea3i kh\u00f4ng?<\/p>\n\n<p>H\u1ecd nh\u1eadn th\u1ea5y s\u1ea3n ph\u1ea9m ph\u00f9 h\u1ee3p v\u1edbi th\u1ecb tr\u01b0\u1eddng. Hi\u1ec7n t\u1ea1i, ch\u00fang \u0111ang ph\u00e1t tri\u1ec3n v\u1edbi t\u1ed1c \u0111\u1ed9 kh\u00e1 nhanh. V\u00e0 nh\u1eefng \u0111i\u1ec1u h\u1ecd n\u00ean \u0111\u1ec3 m\u1eaft t\u1edbi ho\u1eb7c nh\u1eefng c\u00e2u h\u1ecfi h\u1ecd n\u00ean t\u1ef1 h\u1ecfi m\u00ecnh l\u00e0 g\u00ec?<\/p>\n\n<p><strong>Fabrice Grinda:<\/strong> Tin t\u1ed1t cho ch\u00fang t\u00f4i l\u00e0 \u0111\u1ed9i ng\u0169 n\u00f2ng c\u1ed1t c\u1ee7a ch\u00fang t\u00f4i, b\u1ea1n bi\u1ebft \u0111\u1ea5y, CTO, t\u00f4i, v.v., ch\u00fang t\u00f4i \u0111\u00e3 s\u1eb5n s\u00e0ng v\u00e0 n\u00f3 th\u1ef1c s\u1ef1 \u0111ang \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n theo c\u00e1c h\u1ee3p \u0111\u1ed3ng hi\u1ec7n c\u00f3.<\/p>\n\n<p>V\u00ec v\u1eady, n\u00f3 kh\u00f4ng th\u1ef1c s\u1ef1 y\u00eau c\u1ea7u nh\u1eefng nh\u00e2n vi\u00ean c\u1ea5p cao m\u1edbi c\u1ea7n tuy\u1ec3n d\u1ee5ng c\u01a1 b\u1ea3n. T\u00f4i ngh\u0129 \u0111i\u1ec1u duy nh\u1ea5t t\u00f4i s\u1ebd thay \u0111\u1ed5i theo c\u00e1ch kh\u00e1c l\u00e0 b\u1ea5t k\u1ec3 t\u00e0i n\u0103ng c\u1ee7a ai \u0111\u00f3, \u0111i\u1ec1u m\u00e0 t\u00f4i \u0111\u00e3 th\u1ef1c hi\u1ec7n nh\u01b0 m\u1ed9t ch\u00ednh s\u00e1ch kh\u00f4ng c\u00f3 l\u1ed7 \u0111\u00edt. B\u1ea5t k\u1ec3 kh\u1ea3 n\u0103ng IQ c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 l\u00e0m \u0111\u01b0\u1ee3c \u0111i\u1ec1u g\u00ec, n\u1ebfu b\u1ea1n kh\u00f4ng ph\u1ea3i l\u00e0 ng\u01b0\u1eddi t\u1ed1t v\u1edbi ng\u01b0\u1eddi kh\u00e1c v\u00e0 kh\u00f4ng \u0111\u1ed1i x\u1eed t\u1ed1t v\u1edbi m\u1ecdi ng\u01b0\u1eddi th\u00ec b\u1ea1n kh\u00f4ng c\u00f3 ch\u1ed7 \u0111\u1ee9ng \u1edf \u0111\u00e2y.<\/p>\n\n<p>T\u00f4i ph\u1ea3i m\u1ea5t qu\u00e1 l\u00e2u \u0111\u1ec3 nh\u1eadn ra \u0111i\u1ec1u \u0111\u00f3. Nh\u01b0ng kh\u00e1c v\u1edbi \u0111i\u1ec1u \u0111\u00f3, kh\u00f4ng th\u1ef1c s\u1ef1. T\u00f4i \u0111\u00e3 m\u1eafc nhi\u1ec1u sai l\u1ea7m trong tuy\u1ec3n d\u1ee5ng h\u01a1n \u1edf c\u00f4ng ty \u0111\u1ea7u ti\u00ean b\u1edfi v\u00ec c\u00e1c qu\u1ef9 \u0111\u1ea7u t\u01b0 c\u1ee7a t\u00f4i \u0111\u00e3 th\u00fac \u00e9p t\u00f4i ph\u1ea3i thu\u00ea nh\u1eefng ng\u01b0\u1eddi nh\u01b0 b\u1ea1n bi\u1ebft \u0111\u1ea5y, nh\u1eefng ng\u01b0\u1eddi t\u00f3c b\u1ea1c, c\u00f3 kinh nghi\u1ec7m. V\u00e0 h\u1ecd kh\u00f4ng ph\u1ea3i l\u00e0 ng\u01b0\u1eddi ph\u00f9 h\u1ee3p v\u1edbi v\u0103n h\u00f3a c\u1ee7a c\u00f4ng ty. Gi\u1ed1ng nh\u01b0 trong c\u00e1c c\u00f4ng ty kh\u1edfi nghi\u1ec7p c\u00f4ng ngh\u1ec7, t\u1ed1t h\u01a1n l\u00e0 b\u1ea1n n\u00ean \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh sai l\u1ea7m nh\u01b0ng h\u00e3y r\u00fat kinh nghi\u1ec7m t\u1eeb n\u00f3 v\u00e0 xoay chuy\u1ec3n. R\u1ed3i mu\u1ed1n c\u1ed1 g\u1eafng \u0111\u1ea1t \u0111\u01b0\u1ee3c s\u1ef1 \u0111\u1ed3ng thu\u1eadn \u0111\u1ec3 t\u00ecm ra c\u00e2u tr\u1ea3 l\u1eddi ho\u00e0n h\u1ea3o, \u0111i\u1ec1u kh\u00f4ng bao gi\u1edd t\u1ed3n t\u1ea1i.<\/p>\n\n<p>V\u00e0 v\u00ec v\u1eady, nh\u1eefng ng\u01b0\u1eddi c\u00f3 n\u1ec1n v\u0103n h\u00f3a nh\u01b0 b\u1ea1n c\u00f3 th\u1ec3 s\u1ebd c\u00f3 nhi\u1ec1u \u00fd ngh\u0129a.<\/p>\n\n<p><strong>Alejandro Garcia-Amaya:<\/strong> B\u1ea1n \u0111\u00e3 \u0111\u1ec1 c\u1eadp r\u1eb1ng cu\u1ed1i c\u00f9ng b\u1ea1n \u0111\u00e3 b\u00e1n v\u1edbi gi\u00e1 80 tri\u1ec7u ti\u1ec1n m\u1eb7t. L\u00e0 g\u00ec, c\u00f3 m\u1ed9t s\u1ed1 b\u00e0i h\u1ecdc \u1edf \u0111\u00f3? T\u00f4i nh\u1edb \u0111\u00e3 nghe b\u1ea1n \u0111\u1ec1 c\u1eadp \u0111\u1ebfn kho\u1ea3n \u0111\u1ea7u t\u01b0 m\u00e0 b\u1ea1n \u0111\u00e3 \u0111\u1ea7u t\u01b0 v\u00e0o m\u1ed9t ng\u00e2n h\u00e0ng \u0111\u1ea7u t\u01b0 v\u00e0 \u0111i\u1ec1u \u0111\u00f3 th\u1ef1c s\u1ef1 r\u1ea5t h\u1eefu \u00edch khi c\u00f3 th\u1ec3 l\u00e0m \u0111\u01b0\u1ee3c \u0111i\u1ec1u \u0111\u00f3.<\/p>\n\n<p>B\u1ea1n c\u00f3 th\u1ec3 chia s\u1ebb th\u00eam m\u1ed9t ch\u00fat v\u1ec1 \u0111i\u1ec1u \u0111\u00f3?<\/p>\n\n<p><strong>Fabrice Grinda:<\/strong> V\u00e2ng. V\u00ec v\u1eady, t\u00f4i li\u00ean t\u1ee5c nh\u1eadn \u0111\u01b0\u1ee3c nh\u1eefng l\u1eddi \u0111\u1ec1 ngh\u1ecb mua l\u1ea1i. Ch\u00fang t\u00f4i mu\u1ed1n b\u1ea1n c\u00f3 l\u00e3i kho\u1ea3ng 8 tri\u1ec7u, 10 tri\u1ec7u, 12 tri\u1ec7u. V\u00e0 sau \u0111\u00f3 t\u00f4i \u0111\u00e3 n\u00f3i nh\u01b0 th\u1ebf n\u00e0y, t\u00f4i kh\u00f4ng b\u00e1n. V\u00e0 sau \u0111\u00f3 ng\u01b0\u1eddi mua n\u00e0y b\u01b0\u1edbc v\u00e0o, \u0111\u1ec1 ngh\u1ecb 40. V\u00e0 t\u00f4i ngh\u0129, \u0111\u01b0\u1ee3c r\u1ed3i, b\u00e2y gi\u1edd t\u00f4i \u0111\u00e3 nh\u1eadn ra s\u1ed1 ti\u1ec1n \u0111\u00f3 l\u00e0 bao nhi\u00eau.<\/p>\n\n<p>V\u00e0 \u0111\u00f3 l\u00e0 s\u1ef1 thay \u0111\u1ed5i cu\u1ed9c s\u1ed1ng. V\u00e0 t\u00f4i s\u1edf h\u1eefu m\u1ed9t n\u1eeda c\u00f4ng ty v\u00e0 t\u00f4i \u0111\u00e3 \u1edf r\u1ea5t g\u1ea7n con s\u1ed1 0 r\u1ea5t nhi\u1ec1u l\u1ea7n. T\u00f4i th\u00edch, h\u00e3y ch\u1eafc ch\u1eafn xem x\u00e9t n\u00f3. T\u00f4i \u0111\u00e3 thu\u00ea m\u1ed9t nh\u00e2n vi\u00ean ng\u00e2n h\u00e0ng \u0111\u1ec3 t\u1ed5 ch\u1ee9c m\u1ed9t cu\u1ed9c \u0111\u1ea5u gi\u00e1 v\u00e0 h\u1ecd \u0111\u00e3 xem x\u00e9t kho\u1ea3ng 10 ng\u01b0\u1eddi mua ti\u1ec1m n\u0103ng kh\u00e1c nhau v\u00e0 h\u1ecd \u0111\u00e3 t\u0103ng gi\u00e1, nh\u01b0ng th\u00e0nh th\u1eadt m\u00e0 n\u00f3i, ch\u1ec9 v\u00ec h\u1ecd t\u1ed5 ch\u1ee9c m\u1ed9t cu\u1ed9c \u0111\u1ea5u gi\u00e1 t\u1eeb 40 l\u00ean 80.<\/p>\n\n<p>V\u00ec v\u1eady, \u0111i\u1ec1u \u0111\u00f3 r\u1ea5t h\u1eefu \u00edch. \u0110\u00f3 l\u00e0 s\u1ed1 m\u1ed9t. V\u00e0 th\u1ee9 hai, c\u0169ng quan tr\u1ecdng kh\u00f4ng k\u00e9m trong qu\u00e1 tr\u00ecnh \u0111\u00e0m ph\u00e1n h\u1ee3p \u0111\u1ed3ng mua c\u1ed5 phi\u1ebfu, v.v., h\u1ecd c\u00f3 th\u1ec3 \u0111\u00f3ng vai c\u1ea3nh s\u00e1t x\u1ea5u. B\u1edfi v\u00ec r\u00f5 r\u00e0ng n\u1ebfu ng\u01b0\u1eddi mua mu\u1ed1n c\u00f3 m\u1ed1i quan h\u1ec7 t\u1ed1t v\u1edbi ng\u01b0\u1eddi mua th\u00ec b\u1ea1n s\u1ebd ph\u1ea3i \u1edf \u0111\u00f3 m\u1ed9t th\u1eddi gian. H\u1ecd s\u1ebd nh\u1ed1t b\u1ea1n l\u1ea1i.<\/p>\n\n<p>V\u00e0 t\u00f4i \u0111\u00e3 \u1edf \u0111\u00f3 18 th\u00e1ng. V\u00ec v\u1eady, b\u1ea1n kh\u00f4ng th\u1ec3 l\u00e0 ng\u01b0\u1eddi \u0111\u00e0m ph\u00e1n t\u1eebng chi ti\u1ebft nh\u1ecf trong h\u1ee3p \u0111\u1ed3ng mua b\u00e1n c\u1ee7a m\u00ecnh. V\u00e0 nh\u01b0 v\u1eady, s\u1ef1 ph\u00e2n c\u00f4ng lao \u0111\u1ed9ng t\u1ef1 nhi\u00ean l\u00e0 ch\u1ee7 ng\u00e2n h\u00e0ng, c\u1ea3nh s\u00e1t x\u1ea5u, b\u1ea1n l\u00e0 c\u1ea3nh s\u00e1t t\u1ed1t. C\u00f3 ngh\u0129a l\u00e0 t\u00f4i s\u1ebd n\u00f3i v\u1edbi h\u1ecd nh\u01b0 th\u1ebf n\u00e0y, t\u00f4i mu\u1ed1n l\u00e0m vi\u1ec7c v\u1edbi b\u1ea1n, nh\u01b0ng nh\u00e2n vi\u00ean ng\u00e2n h\u00e0ng c\u1ee7a t\u00f4i \u0111ang cho t\u00f4i bi\u1ebft b\u1ea1n \u0111ang cung c\u1ea5p nh\u1eefng g\u00ec tr\u00ean th\u1ecb tr\u01b0\u1eddng.<\/p>\n\n<p>V\u00e0 th\u1eadt ngu ng\u1ed1c khi ch\u1ea5p nh\u1eadn \u0111i\u1ec1u \u0111\u00f3. T\u00f4i ch\u1ec9 kh\u00f4ng mu\u1ed1n t\u1ecf ra ng\u1edb ng\u1ea9n tr\u01b0\u1edbc m\u1eb7t h\u1ecd m\u00e0 h\u00e3y \u0111\u01b0a cho t\u00f4i th\u1ee9 g\u00ec \u0111\u00f3 m\u00e0 t\u00f4i c\u00f3 th\u1ec3 l\u00e0m \u0111\u01b0\u1ee3c v\u00e0 c\u00f3 v\u1ebb h\u1ee3p l\u00fd. R\u00f5 r\u00e0ng, t\u00f4i l\u00e0 ng\u01b0\u1eddi th\u1ef1c s\u1ef1 n\u00f3i v\u1edbi h\u1ecd nh\u1eefng g\u00ec t\u00f4i mu\u1ed1n. V\u00ec v\u1eady, t\u00f4i l\u00e0 ng\u01b0\u1eddi \u0111i\u1ec1u khi\u1ec3n, gi\u1ed1ng nh\u01b0 t\u1eeb g\u00f3c \u0111\u1ed9 quang h\u1ecdc, b\u1ea1n c\u00f3 v\u1ebb l\u00e0 m\u1ed9t ng\u01b0\u1eddi t\u1eed t\u1ebf th\u1ecfa hi\u1ec7p v\u00e0 c\u00e1c ch\u1ee7 ng\u00e2n h\u00e0ng l\u00e0 nh\u1eefng k\u1ebb x\u1ea5u xa \u0111ang \u0111\u00e0m ph\u00e1n r\u1ea5t quy\u1ebft li\u1ec7t.<\/p>\n\n<p>V\u00e0 v\u00ec v\u1eady, v\u1edbi th\u00f3i quen x\u1ea5u c\u1ee7a c\u1ea3nh s\u00e1t t\u1ed1t \u0111\u00f3. N\u00f3 r\u1ea5t hi\u1ec7u qu\u1ea3. V\u00ec v\u1eady, nh\u1eefng nh\u00e2n vi\u00ean ng\u00e2n h\u00e0ng m\u00e0 t\u00f4i thu\u00ea \u0111\u00e1ng gi\u00e1 t\u1eebng xu. H\u1ecd \u0111\u00f3ng vai c\u1ea3nh s\u00e1t x\u1ea5u. H\u1ecd t\u0103ng gi\u00e1 g\u1ea5p \u0111\u00f4i. Ch\u00fang t\u00f4i \u0111\u00e3 c\u00f3 \u0111\u01b0\u1ee3c th\u1ee9 m\u00ecnh c\u1ea7n v\u00e0 \u0111i\u1ec1u \u0111\u00f3 th\u1eadt tuy\u1ec7t v\u1eddi.<\/p>\n\n<p><strong>Alejandro Garcia-Amaya:<\/strong> T\u00f4i th\u00edch \u0111i\u1ec1u \u0111\u00f3! H\u00e3y chuy\u1ec3n sang d\u1ef1 \u00e1n cu\u1ed1i c\u00f9ng trong ba d\u1ef1 \u00e1n l\u1edbn \u1edf \u0111\u00e2y. OLX. \u0110\u1ed1i v\u1edbi d\u1ef1 \u00e1n th\u1ee9 ba n\u00e0y, t\u00f4i nghe n\u00f3i ban \u0111\u1ea7u b\u1ea1n mu\u1ed1n c\u1ea3i thi\u1ec7n Craigslist nh\u01b0ng \u0111i\u1ec1u \u0111\u00f3 kh\u00f4ng th\u00e0nh c\u00f4ng.<\/p>\n\n<p>V\u1eady l\u00e0 b\u1ea1n \u0111\u00e3 t\u1ea1o OLX. B\u1ea1n quy\u1ebft \u0111\u1ecbnh tri\u1ec3n khai n\u00f3 \u1edf m\u1ed9t tr\u0103m qu\u1ed1c gia v\u1edbi kho\u1ea3n \u0111\u1ea7u t\u01b0 50 ngh\u00ecn m\u1ed7i qu\u1ed1c gia. \u00dd t\u01b0\u1edfng \u0111\u00f3 \u0111\u1ebfn t\u1eeb \u0111\u00e2u? Th\u1ecb tr\u01b0\u1eddng ti\u1ebfp c\u1eadn n\u00e0y, ch\u00ednh x\u00e1c l\u00e0 nh\u1eefng g\u00ec t\u00f4i \u0111\u00e3 \u0111\u1ec1 c\u1eadp, t\u1ea5t c\u1ea3 c\u00e1c qu\u1ed1c gia n\u00e0y \u0111\u1ec1u d\u00e0nh m\u1ed9t ph\u1ea7n cho m\u1ed7i qu\u1ed1c gia v\u00e0 xem nh\u1eefng g\u00ec ph\u00f9 h\u1ee3p. L\u00e0m th\u1ebf n\u00e0o m\u00e0 \u0111i v\u1ec1?<\/p>\n\n<p><strong>Fabrice Grinda:<\/strong> V\u00ec v\u1eady, t\u00f4i y\u00eau th\u00edch c\u00e1c khu ch\u1ee3. T\u00f4i h\u1ecdc thi\u1ebft k\u1ebf th\u1ecb tr\u01b0\u1eddng \u1edf tr\u01b0\u1eddng \u0111\u1ea1i h\u1ecdc. C\u00f4ng ty kh\u1edfi nghi\u1ec7p \u0111\u1ea7u ti\u00ean m\u00e0 t\u00f4i nh\u1eadn \u0111\u01b0\u1ee3c l\u00e0 eBay c\u1ee7a Ch\u00e2u \u00c2u v\u00e0 t\u00f4i \u0111\u00e3 gi\u00fap x\u00e2y d\u1ef1ng eBay Ch\u00e2u M\u1ef9 Latinh, n\u01a1i c\u00f3 c\u00e1c th\u1ecb tr\u01b0\u1eddng. T\u00f4i y\u00eau b\u1ea3n ch\u1ea5t \u00e1nh s\u00e1ng axit, ng\u01b0\u1eddi chi\u1ebfn th\u1eafng t\u1eadn d\u1ee5ng t\u1ed1i \u0111a b\u1ea3n ch\u1ea5t, th\u1ef1c t\u1ebf l\u00e0 h\u1ecd mang l\u1ea1i t\u00ednh thanh kho\u1ea3n v\u00e0 th\u1ecb tr\u01b0\u1eddng kh\u00f4ng r\u00f5 r\u00e0ng. \u0110\u00e2y l\u00e0 nh\u1eefng g\u00ec t\u00f4i th\u1ef1c s\u1ef1 mu\u1ed1n x\u00e2y d\u1ef1ng.<\/p>\n\n<p>V\u00ec v\u1eady, n\u1ebfu t\u00f4i kh\u00f4ng b\u1ecb h\u1ea1n ch\u1ebf v\u1ec1 ngu\u1ed3n l\u1ef1c th\u00ec t\u00f4i \u0111\u00e3 kh\u00f4ng x\u00e2y d\u1ef1ng Zingy. T\u00f4i \u0111\u00e3 c\u00f3 th\u1ec3 x\u00e2y d\u1ef1ng m\u1ed9t c\u00e1i g\u00ec \u0111\u00f3 gi\u1ed1ng nh\u01b0 OLX tr\u01b0\u1edbc \u0111\u00f3. Tr\u00ean th\u1ef1c t\u1ebf, t\u00f4i s\u1edf h\u1eefu mi\u1ec1n OLX. M\u00ecnh mua n\u0103m 98. V\u00ec v\u1eady, \u0111\u00f3 l\u00e0 th\u1ee9 t\u00f4i \u0111\u1ecbnh mua. V\u00e0 x\u00e2y d\u1ef1ng l\u00e2u d\u00e0i.<\/p>\n\n<p>V\u00e0 nh\u00ecn l\u1ea1i, l\u1ebd ra t\u00f4i n\u00ean x\u00e2y d\u1ef1ng m\u1ed9t trang rao v\u1eb7t ngay t\u1eeb \u0111\u1ea7u, kh\u00f4ng ph\u1ea3i m\u1ed9t trang \u0111\u1ea5u gi\u00e1, nh\u01b0ng c\u00f3 l\u1ebd m\u1ecdi ng\u01b0\u1eddi s\u1ebd kh\u00f4ng t\u00e0i tr\u1ee3 cho n\u00f3 v\u00ec h\u1ecd kh\u00f4ng tin v\u00e0o m\u00f4 h\u00ecnh kinh doanh.<\/p>\n\n<p>N\u00f3 kh\u00f4ng t\u1ed3n t\u1ea1i cho \u0111\u1ebfn sau n\u00e0y. V\u00ec v\u1eady, n\u0103m 2005, t\u00f4i bi\u1ebft m\u00ecnh mu\u1ed1n r\u1eddi kh\u1ecfi Zingy \u0111ang \u1edf trong c\u00f4ng ty m\u00e0 t\u00f4i \u0111\u1ecbnh x\u00e2y d\u1ef1ng. V\u00e0 t\u00f4i kh\u00f4ng th\u00edch nh\u1eefng ng\u01b0\u1eddi m\u00e0 t\u00f4i \u0111\u00e3 b\u00e1n n\u00f3. H\u1ecd l\u00e0 m\u1ed9t c\u00f4ng ty Nh\u1eadt B\u1ea3n. Ch\u00fang t\u00f4i \u0111\u00e3 c\u00f3 nh\u1eefng hi\u1ec3u l\u1ea7m l\u1edbn v\u1ec1 v\u0103n h\u00f3a. T\u00f4i \u0111\u00e3 c\u00f3 c\u01a1 h\u1ed9i mua Shazam v\u1edbi gi\u00e1 kho\u1ea3ng m\u1ed9t tri\u1ec7u \u0111\u00f4 la.<\/p>\n\n<p>V\u00e0 h\u1ecd n\u00f3i, kh\u00f4ng. \u00dd t\u00f4i l\u00e0, c\u00f3 r\u1ea5t nhi\u1ec1u \u0111i\u1ec1u ch\u00fang ta c\u00f3 th\u1ec3 l\u00e0m. V\u00e0 t\u00f4i ngh\u0129, h\u1ecd s\u1ebd l\u1ea5y h\u1ebft l\u1ee3i nhu\u1eadn c\u1ee7a t\u00f4i v\u00e0 g\u1eedi ch\u00fang \u0111\u1ebfn Nh\u1eadt B\u1ea3n. T\u00f4i ngh\u0129, n\u1ebfu b\u1ea1n mu\u1ed1n m\u1ed9t ng\u01b0\u1eddi nh\u01b0 t\u00f4i, h\u00e3y x\u00e2y d\u1ef1ng m\u1ed9t c\u00f4ng ty t\u1ef7 ph\u00fa. H\u00e3y \u0111\u1ec3 t\u00f4i chinh ph\u1ee5c th\u1ebf gi\u1edbi. N\u1ebfu kh\u00f4ng, b\u1ea1n kh\u00f4ng c\u1ea7n t\u00f4i, b\u1ea1n bi\u1ebft \u0111\u1ea5y. Gi\u1ed1ng nh\u01b0, \u0111\u00f3 ch\u1ec9 l\u00e0 \u0111\u1ec3 t\u1ed1i \u0111a h\u00f3a l\u1ee3i nhu\u1eadn, b\u1ea1n bi\u1ebft \u0111\u1ea5y, h\u00e3y \u0111\u1ec3 t\u00f4i l\u00e0m vi\u1ec7c c\u1ee7a ri\u00eang m\u00ecnh.<\/p>\n\n<p>V\u00ec v\u1eady, sau 18 th\u00e1ng, t\u00f4i r\u1eddi \u0111i. V\u00e0 Craigslist \u0111\u00e3 b\u1eaft \u0111\u1ea7u tr\u1edf th\u00e0nh m\u1ed9t hi\u1ec7n t\u01b0\u1ee3ng v\u0103n h\u00f3a \u1edf Hoa K\u1ef3 v\u1ec1 m\u1eb7t thanh kho\u1ea3n, nh\u01b0ng t\u00f4i c\u1ea3m th\u1ea5y r\u1eb1ng h\u1ecd \u0111ang g\u00e2y b\u1ea5t l\u1ee3i cho c\u1ed9ng \u0111\u1ed3ng v\u00ec h\u1ecd kh\u00f4ng ki\u1ec3m duy\u1ec7t n\u1ed9i dung, h\u1ecd c\u00f3 giao di\u1ec7n ng\u01b0\u1eddi d\u00f9ng UX c\u0169. V\u00ec v\u1eady, t\u00f4i \u0111\u00e3 \u0111\u1ebfn g\u1eb7p Craig v\u00e0 Jim v\u00e0 n\u00f3i r\u1eb1ng, t\u00f4i s\u1ebd l\u00e0m \u0111i\u1ec1u \u0111\u00f3 mi\u1ec5n ph\u00ed.<\/p>\n\n<p>Gi\u1ed1ng nh\u01b0, kh\u00f4ng ph\u1ea3i v\u00ec t\u00f4i mu\u1ed1n ki\u1ebfm ti\u1ec1n t\u1eeb vi\u1ec7c n\u00e0y, m\u00e0 v\u00ec t\u00f4i ngh\u0129 b\u1ea1n \u0111ang kh\u00f4ng gi\u00fap \u00edch g\u00ec cho nh\u00e2n lo\u1ea1i b\u1eb1ng c\u00e1ch g\u1eedi th\u01b0 r\u00e1c, l\u1eeba \u0111\u1ea3o, m\u1ea1i d\u00e2m, gi\u1ebft ng\u01b0\u1eddi, v.v. Gi\u1ed1ng nh\u01b0 ch\u00fang t\u00f4i c\u00f3 th\u1ec3 l\u00e0m t\u1ed1t h\u01a1n nhi\u1ec1u \u1edf \u0111\u00e2y, nh\u01b0ng b\u1ea1n c\u00f3 t\u00ednh thanh kho\u1ea3n. V\u00ec v\u1eady, h\u00e3y t\u1eadn d\u1ee5ng \u0111i\u1ec1u \u0111\u00f3. V\u00e0 h\u1ecd n\u00f3i kh\u00f4ng, n\u00ean t\u00f4i c\u1ed1 g\u1eafng mua ch\u00fang.<\/p>\n\n<p>H\u1ecd c\u0169ng n\u00f3i kh\u00f4ng. V\u00ec v\u1eady, t\u00f4i ngh\u0129, \u0111\u01b0\u1ee3c r\u1ed3i, h\u00e3y b\u1eaft tay v\u00e0o x\u00e2y d\u1ef1ng n\u00f3. B\u00e2y gi\u1edd \u0111\u1ec3 tr\u1ea3 l\u1eddi c\u00e2u h\u1ecfi c\u1ee7a b\u1ea1n tr\u1ef1c ti\u1ebfp. T\u1ea1i sao ph\u1ea3i c\u1ed1 g\u1eafng ra m\u1eaft \u1edf m\u1ed9t tr\u0103m qu\u1ed1c gia. M\u1ed9t khi ai \u0111\u00f3 \u0111\u00e3 g\u00e2y ra hi\u1ec7u \u1ee9ng m\u1ea1ng l\u01b0\u1edbi tr\u00ean th\u1ecb tr\u01b0\u1eddng th\u00ec r\u1ea5t kh\u00f3 \u0111\u1ec3 ph\u00e1 v\u1ee1. V\u00e0 \u0111\u00e3 c\u00f3 nh\u1eefng ng\u01b0\u1eddi ch\u01a1i ph\u1ed5 bi\u1ebfn \u1edf M\u1ef9 nh\u01b0 Craigslist ho\u1eb7c \u1edf Ph\u00e1p c\u00f3 hi\u1ec7u \u1ee9ng m\u1ea1ng. V\u00e0 s\u1ebd ph\u1ea3i m\u1ea5t h\u00e0ng ch\u1ee5c tri\u1ec7u \u1edf nh\u1eefng qu\u1ed1c gia n\u00e0y v\u00e0 lo\u1ea1i v\u1ed1n \u0111\u00f3 v\u1eabn ch\u01b0a c\u00f3 s\u1eb5n. Gi\u1edd \u0111\u00e2y, nh\u1eefng qu\u1ef9 \u0111\u1ea7u t\u01b0 v\u1ed1n \u0111\u00e3 kh\u00f4ng t\u00e0i tr\u1ee3 cho t\u00f4i \u1edf c\u00f4ng ty tr\u01b0\u1edbc \u0111\u00e2y \u0111\u1ed9t nhi\u00ean lao v\u00e0o t\u1ea5n c\u00f4ng t\u00f4i v\u00ec t\u00f4i \u0111\u00e3 r\u1ea5t th\u00e0nh c\u00f4ng \u1edf c\u00f4ng ty tr\u01b0\u1edbc. V\u1eady l\u00e0 b\u00e2y gi\u1edd t\u00f4i \u0111\u00e3 c\u00f3 v\u1ed1n. V\u1edbi 10 tri\u1ec7u t\u00f4i \u0111i ra m\u1eaft. Nh\u01b0ng t\u00f4i c\u1ea3m th\u1ea5y nh\u01b0 v\u1eady l\u00e0 ch\u01b0a \u0111\u1ee7 \u0111\u1ec3 ti\u1ebfp t\u1ee5c theo \u0111u\u1ed5i Craigslist.<\/p>\n\n<p>V\u00e0 t\u00f4i nh\u1eadn ra r\u1eb1ng c\u00f3 m\u1ed9t s\u1ef1 t\u00ecnh c\u1edd nh\u1ea5t \u0111\u1ecbnh trong c\u00e1c ho\u1ea1t \u0111\u1ed9ng kinh doanh b\u00ean ph\u00eda th\u1ecb tr\u01b0\u1eddng n\u00e0y v\u1ec1 vi\u1ec7c \u0111i\u1ec1u g\u00ec s\u1ebd th\u00e0nh c\u00f4ng khi n\u00e0o, \u1edf \u0111\u00e2u, v.v. V\u00e0 t\u00f4i bi\u1ebft c\u00e1ch x\u00e2y d\u1ef1ng ngu\u1ed3n cung. Khi x\u00e2y d\u1ef1ng th\u1ecb tr\u01b0\u1eddng, b\u1ea1n th\u01b0\u1eddng b\u1eaft \u0111\u1ea7u cung c\u1ea5p v\u00ec ng\u01b0\u1eddi b\u00e1n c\u00f3 \u0111\u1ed9ng c\u01a1 t\u00e0i ch\u00ednh \u0111\u1ec3 tham gia n\u1ec1n t\u1ea3ng.<\/p>\n\n<p>B\u1ea1n c\u00f3 th\u1ec3 \u0111\u1ebfn g\u1eb7p h\u1ecd v\u00e0 n\u00f3i v\u1edbi h\u1ecd, N\u00e0y, nh\u00ecn n\u00e0y. Hi\u1ec7n t\u1ea1i t\u00f4i kh\u00f4ng c\u00f3 ng\u01b0\u1eddi mua nh\u01b0ng t\u00f4i r\u1ea3nh. V\u00ec v\u1eady, b\u1ea1n kh\u00f4ng m\u1ea5t g\u00ec khi \u1edf \u0111\u00e2y. T\u1ea1i sao b\u1ea1n kh\u00f4ng li\u1ec7t k\u00ea? V\u00e0 m\u1ecdi ng\u01b0\u1eddi th\u01b0\u1eddng s\u1eb5n s\u00e0ng li\u1ec7t k\u00ea. V\u00ec v\u1eady, t\u00f4i \u0111\u00e3 l\u00e0m \u0111i\u1ec1u \u0111\u00f3, b\u1ea1n bi\u1ebft \u0111\u1ea5y, v\u00e0 c\u00e1c danh m\u1ee5c c\u1ed1t l\u00f5i nh\u01b0 b\u00e1n h\u00e0ng h\u00f3a, b\u1ea5t \u0111\u1ed9ng s\u1ea3n, \u00f4 t\u00f4, \u1edf m\u1ed9t tr\u0103m qu\u1ed1c gia.<\/p>\n\n<p>L\u1ea1i l\u00e0 50k. Ng\u00e0y tr\u01b0\u1edbc, nh\u00ecn chung c\u00f3 \u00edt s\u1ef1 c\u1ea1nh tranh h\u01a1n. Nhi\u1ec1u qu\u1ed1c gia kh\u00f4ng c\u00f3 ng\u01b0\u1eddi ch\u01a1i chung. T\u00f4i c\u00f3 th\u1ec3 mua m\u1ed9t kho\u1ea3n ti\u1ebfp th\u1ecb d\u00e0i h\u1ea1n tr\u00ean Google v\u1edbi gi\u00e1 nh\u01b0 m\u1ed9t xu, \u0111\u1eb7c bi\u1ec7t l\u00e0 \u1edf c\u00e1c qu\u1ed1c gia th\u1ee9 c\u1ea5p n\u00e0y v\u00e0 t\u1ea5t c\u1ea3 n\u1ed9i dung \u0111\u1ec1u d\u1eabn \u0111\u1ea7u SEO. M\u1ed7i danh s\u00e1ch l\u00e0 m\u1ed9t qu\u1ea3ng c\u00e1o c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c l\u1eadp ch\u1ec9 m\u1ee5c.<\/p>\n\n<p>V\u00ec v\u1eady, ch\u00fang t\u00f4i \u0111\u00e3 kh\u1edfi \u0111\u1ed9ng, kh\u00f4ng ch\u1eafc li\u1ec7u t\u00f4i c\u00f3 th\u1ea5y \u0111i\u1ec1u n\u00e0y \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n \u1edf n\u01a1i n\u00e0o kh\u00e1c hay kh\u00f4ng, nh\u01b0ng t\u00f4i kh\u00f4ng bi\u1ebft. T\u00f4i \u0111\u00e3 t\u1eebng th\u1ea5y s\u1ef1 t\u00ecnh c\u1edd x\u1ea3y ra \u1edf c\u00e1c khu ch\u1ee3 tr\u01b0\u1edbc \u0111\u00e2y. V\u00ec v\u1eady, ch\u00fang t\u00f4i \u0111\u00e3 kh\u1edfi \u0111\u1ed9ng v\u00e0 n\u00f3 th\u1ef1c s\u1ef1 \u0111\u00e3 th\u00e0nh c\u00f4ng \u1edf b\u1ed1n n\u01a1i. V\u00ec v\u1eady, h\u00e3y t\u1eadp trung v\u00e0o b\u1ed1n qu\u1ed1c gia n\u00e0y, \u0111\u00f3ng c\u1eeda t\u1ea5t c\u1ea3 c\u00e1c qu\u1ed1c gia kh\u00e1c v\u00e0 sau \u0111\u00f3 s\u1eed d\u1ee5ng l\u1ee3i nhu\u1eadn cho nh\u1eefng qu\u1ed1c gia n\u00e0y.<\/p>\n\n<p>V\u00ec v\u1eady, n\u00f3 th\u1ef1c s\u1ef1 th\u1ef1c s\u1ef1 c\u00f3 hi\u1ec7u qu\u1ea3 \u1edf B\u1ed3 \u0110\u00e0o Nha v\u00e0 Pakistan. Nh\u01b0ng r\u00f5 r\u00e0ng \u0111\u00e2y kh\u00f4ng ph\u1ea3i l\u00e0 nh\u1eefng th\u1ecb tr\u01b0\u1eddng l\u1edbn. N\u00f3 kh\u00e1 hi\u1ec7u qu\u1ea3 \u1edf Brazil v\u00e0 \u1ea4n \u0110\u1ed9. V\u00ec v\u1eady, ch\u00fang t\u00f4i n\u00f3i, N\u00e0y, \u0111\u00e2y l\u00e0 n\u01a1i ch\u00fang ta s\u1ebd t\u1eadp trung. V\u00ec v\u1eady, ch\u00fang t\u00f4i t\u1eadp trung v\u00e0o b\u1ed1n \u0111i\u1ec1u n\u00e0y, khi ch\u00fang t\u00f4i \u0111\u00e3 tr\u1edf n\u00ean r\u1ea5t th\u00e0nh c\u00f4ng v\u00e0 c\u00f3 l\u00e3i \u1edf Brazil, sau \u0111\u00f3 ch\u00fang t\u00f4i s\u1eed d\u1ee5ng l\u1ee3i nhu\u1eadn t\u1eeb \u0111\u00f3 \u0111\u1ec3 \u0111i v\u00e0 m\u1edf r\u1ed9ng sang c\u00e1c qu\u1ed1c gia kh\u00e1c v\u00e0 cu\u1ed1i c\u00f9ng \u0111\u1ea1t \u0111\u01b0\u1ee3c 350 tri\u1ec7u chi\u1ebfc m\u1ed7i th\u00e1ng \u1edf 30 qu\u1ed1c gia v\u1edbi h\u01a1n 10.000 chi\u1ebfc ng\u01b0\u1eddi lao \u0111\u1ed9ng,<\/p>\n\n<p><strong>Alejandro Garcia-Amaya:<\/strong> Tr\u1eddi \u1ea1! T\u00f4i th\u00edch vi\u1ec7c b\u1ea1n \u0111\u00e3 theo \u0111u\u1ed5i t\u1ea5t c\u1ea3 nh\u1eefng qu\u1ed1c gia n\u00e0y. C\u00f3 h\u1eefu \u00edch kh\u00f4ng khi nh\u1edd thang \u0111o n\u00e0y, b\u1ea1n \u0111\u00e3 hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 nh\u1eefng g\u00ec c\u00e1c con s\u1ed1 bi\u1ec3u th\u1ecb, ph\u1ea3i kh\u00f4ng? Gi\u1ed1ng nh\u01b0, b\u1ea1n c\u00f3 th\u1ec3 th\u1ea5y r\u00f5 s\u1ef1 kh\u00e1c bi\u1ec7t v\u1ec1 l\u01b0\u1ee3ng ti\u00eau th\u1ee5 t\u1eeb Brazil v\u00e0 t\u1ea5t c\u1ea3 nh\u1eefng th\u1ee9 \u0111\u00f3. Trong khi \u0111\u00f3, n\u1ebfu b\u1ea1n c\u00f3 th\u1ec3 l\u00e0m \u0111i\u1ec1u \u0111\u00f3 \u1edf \u00edt qu\u1ed1c gia h\u01a1n, b\u1ea1n c\u00f3 th\u1ec3 \u0111\u00e3 kh\u00f4ng \u0111\u1ea1t \u0111\u01b0\u1ee3c ho\u1eb7c \u0111\u00f3 kh\u00f4ng ph\u1ea3i l\u00e0 \u0111i\u1ec1u g\u00ec \u0111\u00f3.<\/p>\n\n<p><strong>Fabrice Grinda:<\/strong> V\u00e2ng, nh\u01b0ng b\u1ea1n c\u1ea7n nh\u1edb tr\u01b0\u1edbc \u0111\u00e2y t\u00f4i \u0111\u00e3 x\u00e2y d\u1ef1ng hai trang \u0111\u1ea5u gi\u00e1, ph\u1ea3i kh\u00f4ng? Mercadolibre v\u00e0 Aucland. T\u00f4i bi\u1ebft r\u1eb1ng m\u1ed9t th\u1ecb tr\u01b0\u1eddng b\u00e1n h\u00e0ng h\u00f3a c\u00f3 t\u00ednh thanh kho\u1ea3n, n\u1ebfu x\u00e1c su\u1ea5t b\u1ea1n b\u00e1n \u0111\u01b0\u1ee3c l\u00e0 kho\u1ea3ng, n\u1ebfu b\u1ea1n ni\u00eam y\u1ebft m\u1ed9t th\u1ee9 g\u00ec \u0111\u00f3 th\u00ec \u0111\u00f3 l\u00e0 kho\u1ea3ng 20, 25%. \u0110\u00f3 l\u00e0 khi b\u1ea1n b\u1eaft \u0111\u1ea7u nh\u1eadn \u0111\u01b0\u1ee3c thanh kho\u1ea3n. V\u00e0 v\u00e2ng, t\u00f4i \u0111\u00e3 l\u00e0m b\u00e0i ki\u1ec3m tra AB \u1edf t\u1ea5t c\u1ea3 100 qu\u1ed1c gia n\u00e0y.<\/p>\n\n<p>V\u00e0 m\u1ed9t s\u1ed1 r\u00f5 r\u00e0ng chi\u1ebfm \u01b0u th\u1ebf, nh\u01b0ng t\u00f4i bi\u1ebft m\u00ecnh \u0111ang t\u00ecm ki\u1ebfm s\u1ed1 li\u1ec7u n\u00e0o. Danh s\u00e1ch m\u1edbi r\u00f2ng b\u00ecnh qu\u00e2n \u0111\u1ea7u ng\u01b0\u1eddi tr\u00ean m\u1ed9t ngh\u00ecn ng\u01b0\u1eddi trong c\u1ea3 n\u01b0\u1edbc. T\u00f4i c\u00f3 KPI ho\u1eb7c AKR r\u1ea5t r\u00f5 r\u00e0ng v\u1ec1 nh\u1eefng g\u00ec t\u00f4i \u0111ang t\u00ecm ki\u1ebfm. V\u00e0 v\u00e2ng, vi\u1ec7c c\u00f3 nh\u1eefng qu\u1ed1c gia kh\u00e1c nhau n\u00e0y \u0111\u00e3 gi\u00fap so s\u00e1nh gi\u1eefa ch\u00fang. Sau \u0111\u00f3, nh\u01b0 t\u00f4i \u0111\u00e3 n\u00f3i, \u00fd t\u00f4i l\u00e0, ch\u00fang t\u00f4i \u0111\u00e3 \u0111i t\u1eeb m\u1ed9t tr\u0103m xu\u1ed1ng c\u00f2n b\u1ed1n v\u00e0 cu\u1ed1i c\u00f9ng l\u1ea1i m\u1edf r\u1ed9ng tr\u1edf l\u1ea1i khi ch\u00fang t\u00f4i gi\u00e0nh \u0111\u01b0\u1ee3c con s\u1ed1 n\u00e0y l\u00ean 30, gi\u1ed1ng nh\u01b0 OLX ng\u00e0y nay.<\/p>\n\n<p><strong>Alejandro Garcia-Amaya:<\/strong> Vi\u1ec7c coi th\u1ecb tr\u01b0\u1eddng l\u00e0 \u0111i\u1ec3m thu h\u00fat c\u1ee7a b\u1ea1n, b\u1ea1n c\u00f3 th\u1ec3 n\u00f3i m\u1ed9t s\u1ed1 b\u00e0i h\u1ecdc quan tr\u1ecdng v\u1ec1 thu h\u00fat kh\u00e1ch h\u00e0ng khi x\u00e2y d\u1ef1ng th\u1ecb tr\u01b0\u1eddng l\u00e0 g\u00ec? V\u00e0 b\u1ea1n \u0111\u00e3 \u0111\u1ec1 c\u1eadp \u0111\u1ebfn m\u1ed9t v\u00e0i \u0111i\u1ec1u, nh\u01b0ng n\u1ebfu ch\u00fang ta c\u00f3 th\u1ec3 \u0111i s\u00e2u h\u01a1n m\u1ed9t ch\u00fat v\u00e0o v\u1ea5n \u0111\u1ec1 \u0111\u00f3.<\/p>\n\n<p><strong>Fabrice Grinda:<\/strong> V\u00ec v\u1eady, t\u00f4i th\u01b0\u1eddng b\u1eaft \u0111\u1ea7u cung c\u1ea5p v\u00ec ngu\u1ed3n cung c\u00f3 \u0111\u1ed9ng c\u01a1 t\u00e0i ch\u00ednh tr\u00ean n\u1ec1n t\u1ea3ng, nh\u01b0ng b\u1ea1n ph\u1ea3i qu\u1ea3n l\u00fd ch\u1eb7t ch\u1ebd ngu\u1ed3n cung c\u1ee7a m\u00ecnh.<\/p>\n\n<p>V\u00e0 sai l\u1ea7m l\u1edbn nh\u1ea5t m\u00e0 ng\u01b0\u1eddi s\u00e1ng l\u1eadp c\u00f3 th\u1ec3 m\u1eafc ph\u1ea3i tr\u00ean th\u1ecb tr\u01b0\u1eddng l\u00e0 \u0111\u01b0a ngu\u1ed3n cung v\u00f4 h\u1ea1n v\u00e0o n\u1ec1n t\u1ea3ng. V\u00e0 v\u1ea5n \u0111\u1ec1 l\u00e0 n\u1ebfu b\u1ea1n l\u00e0m \u0111i\u1ec1u \u0111\u00f3 th\u00ec s\u1ebd kh\u00f4ng c\u00f3 ng\u01b0\u1eddi mua n\u00f3. V\u00ec v\u1eady, ng\u01b0\u1eddi b\u00e1n kh\u00f4ng tham gia. H\u1ecd s\u1ebd r\u1eddi b\u1ecf v\u00e0 c\u00f3 th\u1ec3 ngay c\u1ea3 khi c\u00f3 ng\u01b0\u1eddi mua, h\u1ecd c\u0169ng s\u1ebd kh\u00f4ng tr\u1ea3 l\u1eddi v\u00ec h\u1ecd ch\u01b0a t\u1eebng \u0111\u00ednh h\u00f4n tr\u01b0\u1edbc \u0111\u00f3.<\/p>\n\n<p>V\u00e0 v\u00ec v\u1eady, b\u1ea1n t\u00ecm th\u1ea5y nh\u1eefng ng\u01b0\u1eddi b\u00e1n h\u00e0ng ch\u1ea5t l\u01b0\u1ee3ng cao r\u1ea5t ch\u1ecdn l\u1ecdc. B\u1ea1n ch\u1eafc ch\u1eafn r\u1eb1ng h\u1ecd h\u1ea1nh ph\u00fac v\u00e0 c\u00f3 \u0111\u1ed9ng l\u1ef1c. Sau \u0111\u00f3, b\u1ea1n t\u00ecm th\u1ea5y nhu c\u1ea7u cho h\u1ecd. V\u00e0 m\u1ed9t khi b\u1ea1n c\u00f3 thanh kho\u1ea3n \u1edf m\u1ee9c \u0111\u00f3, n\u00f3 c\u00f3 th\u1ec3 mang t\u00ednh qu\u1ed1c gia. N\u00f3 c\u00f3 th\u1ec3 l\u00e0 m\u00e3 zip. B\u1ea5t c\u1ee9 \u0111i\u1ec1u g\u00ec. N\u00f3 kh\u00f4ng quan tr\u1ecdng n\u00f3 l\u00e0 g\u00ec. Khi b\u1ea1n c\u00f3 t\u00ednh thanh kho\u1ea3n, b\u1ea1n v\u1eabn cung c\u1ea5p nhi\u1ec1u h\u01a1n m\u1ed9t ch\u00fat so v\u1edbi s\u1ed1 l\u01b0\u1ee3ng b\u1ea1n \u0111\u01b0a v\u00e0o v\u00e0 b\u1ea1n ti\u1ebfp t\u1ee5c m\u1edf r\u1ed9ng quy m\u00f4 song song, \u0111\u1ea3m b\u1ea3o r\u1eb1ng b\u1ea1n duy tr\u00ec c\u00e1c s\u1ed1 li\u1ec7u thanh kho\u1ea3n, t\u00ednh thanh kho\u1ea3n xuy\u00ean su\u1ed1t v\u00e0 c\u1ea3 ng\u01b0\u1eddi b\u00e1n v\u00e0 ng\u01b0\u1eddi mua c\u1ee7a b\u1ea1n \u0111\u1ec1u h\u00e0i l\u00f2ng.<\/p>\n\n<p>V\u00e0 \u0111\u00f3 l\u00e0 l\u00fac b\u1ea1n b\u1eaft \u0111\u1ea7u th\u1ea5y hi\u1ec7u \u1ee9ng m\u1ea1ng ph\u00e1t huy t\u00e1c d\u1ee5ng. Doanh nghi\u1ec7p c\u1ee7a b\u1ea1n th\u1ef1c s\u1ef1 c\u00f3 t\u00e1c d\u1ee5ng \u0111\u00f3 khi b\u1ea1n th\u1ea5y ti\u1ec1n m\u1eb7t c\u1ee7a m\u00ecnh gi\u1ea3m xu\u1ed1ng, ph\u1ea3i kh\u00f4ng? V\u00ec v\u1eady, khi b\u1ea1n m\u1edf r\u1ed9ng quy m\u00f4. Nhi\u1ec1u c\u00f4ng ty th\u1ea5y chi ph\u00ed mua l\u1ea1i c\u1ee7a h\u1ecd t\u0103ng l\u00ean th\u00ec h\u1ecd kh\u00f4ng ph\u1ea3i l\u00e0 doanh nghi\u1ec7p c\u00f3 hi\u1ec7u \u1ee9ng m\u1ea1ng. H\u1ecd v\u1eabn \u0111\u01b0\u1ee3c th\u00fac \u0111\u1ea9y b\u1edfi b\u1ea5t k\u1ef3 k\u00eanh mua l\u1ea1i tr\u1ea3 ph\u00ed ho\u1eb7c nh\u00f3m b\u00e1n h\u00e0ng n\u00e0o h\u1ecd \u0111ang s\u1eed d\u1ee5ng.<\/p>\n\n<p>C\u00e1c doanh nghi\u1ec7p hi\u1ec7u \u1ee9ng m\u1ea1ng th\u1ef1c s\u1ef1 c\u00f3 quy m\u00f4, b\u1ea1n th\u1ef1c s\u1ef1 b\u1eaft \u0111\u1ea7u th\u1ea5y CAC ng\u00e0y c\u00e0ng th\u1ea5p h\u01a1n. Tr\u00ean th\u1ef1c t\u1ebf, trong nh\u1eefng ng\u00e0y \u0111\u1ea7u, CAC c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 r\u1ea5t cao v\u00ec b\u1ea1n \u0111ang b\u01a1m thanh kho\u1ea3n v\u00e0o th\u1ecb tr\u01b0\u1eddng. V\u00e0 \u0111i\u1ec1u \u0111\u00f3 kh\u00f4ng sao c\u1ea3 mi\u1ec5n l\u00e0 b\u1ea1n theo d\u00f5i th\u1eadt r\u00f5 r\u00e0ng xem b\u1ea1n c\u00f3 thanh kho\u1ea3n hay kh\u00f4ng v\u00e0 m\u1ecdi th\u1ee9 c\u00f3 ho\u1ea1t \u0111\u1ed9ng t\u1ed1t hay kh\u00f4ng.<\/p>\n\n<p><strong>Alejandro Garcia-Amaya:<\/strong> Th\u1eadt th\u00fa v\u1ecb khi b\u1ea1n b\u1eaft \u0111\u1ea7u v\u1edbi ngu\u1ed3n cung v\u00e0 nhu c\u1ea7u. Ph\u1ea3n \u1ee9ng ban \u0111\u1ea7u c\u1ee7a t\u00f4i, v\u00e0 t\u00f4i ch\u01b0a th\u1ef1c hi\u1ec7n th\u1ecb tr\u01b0\u1eddng, nh\u01b0ng ph\u1ea3n \u1ee9ng ban \u0111\u1ea7u c\u1ee7a t\u00f4i l\u00e0 \u0111\u1ea3m b\u1ea3o r\u1eb1ng b\u1ea1n th\u1ef1c s\u1ef1 c\u00f3 ai \u0111\u00f3 th\u1ef1c s\u1ef1 quan t\u00e2m \u0111\u1ebfn vi\u1ec7c mua th\u1ee9 n\u00e0y v\u00e0 thay v\u00ec cung c\u1ea5p th\u1ee9 g\u00ec \u0111\u00f3, nh\u01b0ng trong tr\u01b0\u1eddng h\u1ee3p c\u1ee7a b\u1ea1n, b\u1ea1n \u0111ang n\u00f3i h\u00e3y \u0111\u1ea3m b\u1ea3o r\u1eb1ng ch\u1ea5t l\u01b0\u1ee3ng n\u1eb1m \u1edf ngu\u1ed3n cung, v\u00e0 \u0111i\u1ec1u \u0111\u00f3 s\u1ebd thu h\u00fat \u0111\u01b0\u1ee3c nhu c\u1ea7u.<\/p>\n\n<p><strong>Fabrice Grinda:<\/strong> Nhu c\u1ea7u kh\u00f3 \u0111\u1ea1t \u0111\u01b0\u1ee3c h\u01a1n. H\u00e3y b\u1eaft \u0111\u1ea7u t\u1eeb \u0111\u00f3. V\u00e0 m\u1ecdi ng\u01b0\u1eddi c\u00f3 nhi\u1ec1u l\u1ef1a ch\u1ecdn \u0111\u1ec3 mua m\u1ed9t c\u00e1i g\u00ec \u0111\u00f3. V\u00e0 v\u00ec v\u1eady, vi\u1ec7c thu h\u00fat \u0111\u01b0\u1ee3c nhu c\u1ea7u l\u00e0 r\u1ea5t t\u1ed1n k\u00e9m v\u00e0 tr\u1eeb khi b\u1ea1n c\u00f3 th\u1ee9 g\u00ec \u0111\u00f3 d\u00e0nh cho h\u1ecd, b\u1ea1n s\u1ebd kh\u00f4ng \u0111\u1ebfn v\u1edbi b\u1ea1n. V\u00e0 v\u00ec v\u1eady, vi\u1ec7c c\u00f3 \u0111\u01b0\u1ee3c ch\u00fang kh\u00f4ng ph\u1ea3i l\u00e0 si\u00eau h\u1eefu \u00edch. Nh\u01b0 t\u00f4i \u0111\u00e3 n\u00f3i, l\u00fd do t\u00f4i b\u1eaft \u0111\u1ea7u cung c\u1ea5p l\u00e0 v\u00ec n\u00f3 d\u1ec5 d\u00e0ng hay d\u1ec5 d\u00e0ng h\u01a1n ph\u1ea3i kh\u00f4ng?<\/p>\n\n<p>N\u1ebfu b\u1ea1n l\u00e0 m\u1ed9t nh\u00e0 m\u00f4i gi\u1edbi b\u1ea5t \u0111\u1ed9ng s\u1ea3n v\u00e0 n\u00f3i v\u1edbi h\u1ecd, N\u00e0y, t\u1ea5t c\u1ea3 l\u00e0 c\u1ee7a b\u1ea1n, b\u1ea1n c\u00f3 th\u1ec3 \u0111\u1eb7t t\u00e0i s\u1ea3n c\u1ee7a m\u00ecnh \u1edf \u0111\u00e2y mi\u1ec5n ph\u00ed. H\u1ecd s\u1ebd l\u00e0m \u0111i\u1ec1u \u0111\u00f3. Ho\u1eb7c n\u1ebfu b\u1ea1n c\u00f3 \u00f4 t\u00f4, t\u00f4i s\u1eed d\u1ee5ng d\u1ecbch v\u1ee5 b\u00e1n \u00f4 t\u00f4, ch\u1eb3ng h\u1ea1n nh\u01b0, N\u00e0y, h\u00e3y \u0111\u01b0a \u00f4 t\u00f4 c\u1ee7a b\u1ea1n \u0111\u1ebfn \u0111\u00e2y mi\u1ec5n ph\u00ed. H\u1ecd s\u1ebd l\u00e0m \u0111i\u1ec1u \u0111\u00f3. V\u00e2ng. V\u00ec v\u1eady, t\u00f4i b\u1eaft \u0111\u1ea7u t\u1eeb \u0111\u00f3 b\u1edfi v\u00ec n\u00f3 th\u1ef1c s\u1ef1 l\u00e0 th\u1ee9 t\u00f4i c\u00f3 th\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c v\u00e0 c\u00f3 gi\u00e1 tr\u1ecb nh\u1ea5t \u0111\u1ecbnh m\u00e0 sau \u0111\u00f3 t\u00f4i c\u00f3 th\u1ec3 mang \u0111\u1ebfn cho ng\u01b0\u1eddi mua \u0111\u1ec3 thuy\u1ebft ph\u1ee5c h\u1ecd chuy\u1ec3n \u0111\u1ed5i.<\/p>\n\n<p>V\u00ec v\u1eady, t\u00f4i b\u1eaft \u0111\u1ea7u v\u1edbi m\u1eb7t d\u1ec5 v\u00e0 sau \u0111\u00f3 t\u00f4i chuy\u1ec3n sang m\u1eb7t kh\u00f3.<\/p>\n\n<p><strong>Alejandro Garcia-Amaya:<\/strong> C\u00f3 l\u0129nh v\u1ef1c c\u1ee5 th\u1ec3 n\u00e0o m\u00e0 b\u1ea1n t\u1eadp trung v\u00e0o m\u1ed9t niche tr\u01b0\u1edbc ti\u00ean kh\u00f4ng? V\u00e0 l\u0129nh v\u1ef1c \u0111\u00f3 l\u00e0 g\u00ec v\u00e0 b\u1ea1n quy\u1ebft \u0111\u1ecbnh ch\u1ecdn l\u0129nh v\u1ef1c ti\u1ebfp theo nh\u01b0 th\u1ebf n\u00e0o?<\/p>\n\n<p><strong>Fabrice Grinda:<\/strong> V\u00e2ng. R\u1ea5t nhi\u1ec1u qu\u1ed1c gia n\u01a1i ch\u00fang t\u00f4i \u0111\u1ebfn kh\u00f4ng c\u00f3 h\u1ec7 th\u1ed1ng thanh to\u00e1n ho\u1ea1t \u0111\u1ed9ng v\u00e0 kh\u00f4ng c\u00f3 c\u01a1 ch\u1ebf ph\u00e2n ph\u1ed1i ho\u1ea1t \u0111\u1ed9ng. Kh\u00f4ng c\u00f3 b\u01b0u \u0111i\u1ec7n. V\u00e0 do \u0111\u00f3, rao v\u1eb7t c\u00f3 hi\u1ec7u qu\u1ea3 h\u01a1n \u1edf nh\u1eefng qu\u1ed1c gia n\u00e0y v\u00ec kh\u00f4ng c\u00f3 Amazon. Kh\u00f4ng c\u00f3 eBay. Kh\u00f4ng c\u00f3 s\u1ef1 thay th\u1ebf n\u00e0o. V\u00e0 t\u00f4i \u0111\u00e3 suy ngh\u0129 r\u1ea5t l\u00e2u v\u1ec1 vi\u1ec7c ch\u00fang t\u00f4i n\u00ean t\u1eadp trung v\u00e0o danh m\u1ee5c n\u00e0o. V\u00e0 ch\u00fang t\u00f4i b\u1eaft \u0111\u1ea7u v\u1edbi h\u00e0ng h\u00f3a \u0111\u00e3 qua s\u1eed d\u1ee5ng, \u0111\u1eb7c bi\u1ec7t l\u00e0 nh\u1eefng th\u1ee9 nh\u01b0 \u0111\u1ed3 \u0111i\u1ec7n t\u1eed, \u0111i\u1ec7n tho\u1ea1i di \u0111\u1ed9ng, b\u1edfi v\u00ec \u0111\u1ed1i v\u1edbi h\u00e0ng h\u00f3a \u0111\u00e3 qua s\u1eed d\u1ee5ng, m\u1ecdi ng\u01b0\u1eddi giao d\u1ecbch nhi\u1ec1u l\u1ea7n trong th\u00e1ng, ph\u1ea3i kh\u00f4ng?<\/p>\n\n<p>V\u00ec v\u1eady, t\u00f4i bi\u1ebft r\u1eb1ng danh m\u1ee5c r\u1ea5t c\u00f3 gi\u00e1 tr\u1ecb l\u00e0 \u00f4 t\u00f4 v\u00e0 b\u1ea5t \u0111\u1ed9ng s\u1ea3n, nh\u01b0ng \u00f4 t\u00f4 v\u00e0 ng\u01b0\u1eddi b\u1ea5t \u0111\u1ed9ng s\u1ea3n l\u1ea1i giao d\u1ecbch 5-10 n\u0103m m\u1ed9t l\u1ea7n. V\u00e0 do \u0111\u00f3, n\u00f3 kh\u00f4ng d\u1eabn \u0111\u1ebfn l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp kh\u00f4ng ph\u1ea3i tr\u1ea3 ti\u1ec1n \u0111\u1ecbnh k\u1ef3. Nh\u01b0ng \u0111\u1ed1i v\u1edbi h\u00e0ng h\u00f3a \u0111\u00e3 qua s\u1eed d\u1ee5ng, n\u1ebfu b\u1ea1n mua v\u00e0 b\u00e1n tr\u00f2 ch\u01a1i \u0111i\u1ec7n t\u1eed, \u0111i\u1ec7n tho\u1ea1i di \u0111\u1ed9ng v\u00e0 linh ki\u1ec7n m\u00e1y t\u00ednh, v.v., th\u00ec th\u1ef1c s\u1ef1 s\u1ebd thu h\u00fat ng\u01b0\u1eddi d\u00f9ng c\u1ee7a b\u1ea1n.<\/p>\n\n<p>V\u00e0 v\u00ec v\u1eady, \u0111i\u1ec1u \u0111\u00f3 cho ph\u00e9p ch\u00fang t\u00f4i c\u00f3 \u0111\u01b0\u1ee3c h\u00ecnh th\u1ee9c l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp r\u1ebb nh\u1ea5t. V\u00e0 cu\u1ed1i c\u00f9ng, ch\u00fang t\u00f4i \u0111\u00e3 c\u00f3 l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp kh\u00f4ng ph\u1ea3i tr\u1ea3 ti\u1ec1n. Ph\u1ea7n l\u1edbn l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp c\u1ee7a ch\u00fang t\u00f4i l\u00e0 kh\u00f4ng ph\u1ea3i tr\u1ea3 ti\u1ec1n, trung b\u00ecnh hai l\u1ea7n m\u1ed9t th\u00e1ng \u0111\u1ec3 giao d\u1ecbch. V\u00e0 sau \u0111\u00f3 b\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp \u0111\u00f3 \u0111\u1ec3 \u0111i v\u00e0 gi\u00e0nh \u0111\u01b0\u1ee3c \u00f4 t\u00f4 v\u00e0 b\u1ea5t \u0111\u1ed9ng s\u1ea3n. V\u00e0 do \u0111\u00f3, vi\u1ec7c s\u1eed d\u1ee5ng h\u00e0ng h\u00f3a \u0111\u00e3 qua s\u1eed d\u1ee5ng, thu\u1ed9c lo\u1ea1i c\u00f3 t\u1ef7 l\u1ec7 t\u00e1i ph\u00e1t cao \u0111\u1ec3 t\u00e0i tr\u1ee3 cho vi\u1ec7c gia h\u1ea1n v\u00e0 s\u1eed d\u1ee5ng h\u00e0ng h\u00f3a c\u00f3 gi\u00e1 tr\u1ecb cao theo danh m\u1ee5c c\u00f3 t\u1ef7 l\u1ec7 t\u00e1i ph\u00e1t th\u1ea5p l\u00e0 h\u1ee3p l\u00fd nh\u1ea5t.<\/p>\n\n<p>V\u00e0 \u0111\u00f3 l\u00e0 s\u1ef1 kh\u00e1c bi\u1ec7t l\u1edbn so v\u1edbi c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh v\u00e0 v\u1ec1 c\u01a1 b\u1ea3n cho ph\u00e9p ch\u00fang t\u00f4i t\u0103ng th\u00eam s\u1ef1 c\u1ea1nh tranh v\u00ec chi ph\u00ed thu h\u00fat kh\u00e1ch h\u00e0ng c\u1ee7a ch\u00fang t\u00f4i th\u1ea5p h\u01a1n. B\u1ea1n bi\u1ebft \u0111\u1ea5y, ch\u00fang t\u00f4i s\u1ebd mua \u0111\u01b0\u1ee3c ai \u0111\u00f3 v\u1edbi gi\u00e1 r\u1ea5t r\u1ebb v\u00e0 b\u1ea5t c\u1ee9 th\u1ee9 g\u00ec. Mua m\u1ed9t tr\u00f2 ch\u01a1i \u0111i\u1ec7n t\u1eed v\u1edbi gi\u00e1 10 USD ho\u1eb7c 5 USD. V\u00e0 cu\u1ed1i c\u00f9ng h\u1ecd s\u1ebd mua m\u1ed9t chi\u1ebfc \u00f4 t\u00f4.<\/p>\n\n<p><strong>Alejandro Garcia-Amaya:<\/strong> B\u1ea1n \u0111\u00e3 c\u1ea5u tr\u00fac nh\u01b0 th\u1ebf n\u00e0o, ch\u1eb3ng h\u1ea1n nh\u01b0 khi b\u1ea1n chuy\u1ec3n \u0111\u1ebfn Brazil ho\u1eb7c b\u1ea1n chuy\u1ec3n \u0111\u1ebfn \u1ea4n \u0110\u1ed9 v\u00e0 b\u1ea1n n\u00f3i r\u1eb1ng t\u1ea5t c\u1ea3 s\u1ef1 t\u1eadp trung, m\u1ecdi n\u0103ng l\u01b0\u1ee3ng, m\u1ecdi ngu\u1ed3n l\u1ef1c \u0111\u1ec1u \u0111i theo h\u01b0\u1edbng n\u00e0y. B\u1ea1n \u0111\u00e3 c\u1ea5u tr\u00fac nh\u00f3m nh\u01b0 th\u1ebf n\u00e0o? V\u00e0 h\u1ecd \u0111i ti\u1ebfp th\u1ecb b\u00ean trong, v\u00ec h\u1ecd qu\u00e1 kh\u00e1c bi\u1ec7t. B\u1ea1n bi\u1ebft \u0111\u1ea5y, c\u00f3 nhi\u1ec1u n\u01a1i kh\u00e1c nhau nh\u01b0ng c\u00f3 l\u1ebd ch\u00fang kh\u00f4ng gi\u1ed1ng nh\u01b0 nh\u1eefng g\u00ec b\u1ea1n n\u00f3i ph\u1ea3i kh\u00f4ng?<\/p>\n\n<p><strong>Fabrice Grinda:<\/strong> Kh\u00f4ng ph\u1ea3i v\u1eady, danh m\u1ee5c c\u1ed1t l\u00f5i \u1edf \u1ea4n \u0110\u1ed9 v\u00e0 Brazil l\u00e0 g\u00ec? Ch\u00fang gi\u1ed1ng nhau v\u1ec1 \u00f4 t\u00f4, b\u1ea5t \u0111\u1ed9ng s\u1ea3n, \u0111i\u1ec7n tho\u1ea1i di \u0111\u1ed9ng, tr\u00f2 ch\u01a1i \u0111i\u1ec7n t\u1eed, linh ki\u1ec7n m\u00e1y t\u00ednh, \u0111\u1ed3 n\u1ed9i th\u1ea5t. \u00dd t\u00f4i l\u00e0. Ch\u00fang l\u00e0 nh\u1eefng danh m\u1ee5c gi\u1ed1ng nhau \u1edf m\u1ecdi n\u01a1i c\u00f3 c\u00f9ng nhu c\u1ea7u. Nh\u1eefng m\u1ed1i quan t\u00e2m t\u01b0\u01a1ng t\u1ef1 v\u1ec1 vi\u1ec7c ng\u0103n ch\u1eb7n l\u1eeba \u0111\u1ea3o, th\u01b0 r\u00e1c, l\u1eeba \u0111\u1ea3o, m\u1ea1i d\u00e2m v\u00e0 nh\u1eefng th\u1ee9 t\u01b0\u01a1ng t\u1ef1. V\u00e0 nh\u1eefng ki\u1ec3u ng\u01b0\u1eddi b\u00e1n gi\u1ed1ng nhau, ph\u1ea3i kh\u00f4ng? Gi\u1ed1ng nh\u01b0 ch\u00fang ta \u0111\u1ebfn c\u00e1c \u0111\u1ea1i l\u00fd \u00f4 t\u00f4, m\u00f4i gi\u1edbi ho\u1eb7c \u0111\u1ea1i l\u00fd b\u1ea5t \u0111\u1ed9ng s\u1ea3n \u0111\u1ec3 l\u1ea5y danh s\u00e1ch.<\/p>\n\n<p>V\u00e0 v\u00ec v\u1eady, c\u00e1ch ti\u1ebfp c\u1eadn l\u00e0 nh\u01b0 nhau. V\u00e0 tr\u00ean th\u1ef1c t\u1ebf, trong th\u1eddi gian d\u00e0i nh\u1ea5t, ch\u00fang t\u00f4i kh\u00f4ng c\u00f3 ai hi\u1ec7n di\u1ec7n \u1edf b\u1ea5t k\u1ef3 qu\u1ed1c gia n\u00e0o trong s\u1ed1 \u0111\u00f3. T\u00f4i t\u1eadp trung m\u1ecdi ho\u1ea1t \u0111\u1ed9ng \u1edf Buenos Aires. B\u1edfi v\u00ec Deremate \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng \u1edf Buenos Aires n\u00ean khi t\u00f4i r\u1eddi Deremate, t\u00f4i \u0111\u00e3 ti\u1ebfp qu\u1ea3n to\u00e0n b\u1ed9 \u0111\u1ed9i v\u00e0 m\u1ecdi chuy\u1ec7n c\u0169ng t\u01b0\u01a1ng t\u1ef1 nh\u01b0 v\u1eady.<\/p>\n\n<p>V\u00e0 v\u00ec v\u1eady, v\u1ec1 c\u01a1 b\u1ea3n, t\u00f4i \u0111\u00e3 l\u00e0m theo c\u00f9ng m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c, t\u00f4i \u0111\u00e3 theo d\u00f5i trang web \u0111\u1ea5u gi\u00e1 c\u1ee7a m\u00ecnh v\u1ec1 vi\u1ec7c b\u1eaft \u0111\u1ea7u cung c\u1ea5p, t\u1eadp trung v\u00e0o n\u1ec1n t\u1ea3ng c\u00f4ng ngh\u1ec7. V\u00e0 b\u1edfi v\u00ec Buenos Aires l\u00e0 m\u1ed9t th\u00e0nh ph\u1ed1 qu\u1ed1c t\u1ebf n\u01a1i b\u1ea1n c\u00f3 ng\u01b0\u1eddi t\u1eeb kh\u1eafp n\u01a1i tr\u00ean th\u1ebf gi\u1edbi n\u00ean ch\u00fang t\u00f4i c\u00f3 \u0111\u1ed9i ng\u0169 ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng cho Nga, Brazil, \u1ea4n \u0110\u1ed9, v.v., \u1edf Buenos Aires.<\/p>\n\n<p>Cu\u1ed1i c\u00f9ng, ch\u00fang t\u00f4i m\u1edf c\u00e1c ho\u1ea1t \u0111\u1ed9ng t\u1ea1i \u0111\u1ecba ph\u01b0\u01a1ng, nh\u01b0ng trong th\u1eddi gian d\u00e0i nh\u1ea5t, t\u1ea5t c\u1ea3 ch\u00fang t\u00f4i \u0111\u1ec1u t\u1eadp trung \u1edf Buenos Aires. C\u00e1c danh m\u1ee5c gi\u1ed1ng nhau v\u00e0 r\u00f5 r\u00e0ng l\u00e0 c\u00e1c danh m\u1ee5c h\u01a1i kh\u00e1c nhau v\u00e0 r\u00f5 r\u00e0ng l\u00e0 b\u1ea1n c\u1ea7n s\u1ef1 kh\u00e1c bi\u1ec7t v\u1ec1 m\u1eb7t \u0111\u1ecba l\u00fd c\u1ee7a c\u00e1c qu\u1ed1c gia n\u00e0y. Nh\u01b0ng th\u1eadt bu\u1ed3n c\u01b0\u1eddi, v\u00e2ng, m\u1ecdi th\u1ee9 \u0111\u1ec1u \u0111\u01b0\u1ee3c t\u1eadp trung h\u00f3a v\u00e0 n\u00f3 ho\u1ea1t \u0111\u1ed9ng th\u1ef1c s\u1ef1 r\u1ea5t t\u1ed1t.<\/p>\n\n<p><strong>Alejandro Garcia-Amaya:<\/strong> Th\u1eadt kh\u00f4ng th\u1ec3 tin \u0111\u01b0\u1ee3c. V\u00e0 t\u00f4i ch\u1ec9 mu\u1ed1n d\u00e0nh m\u1ed9t ch\u00fat th\u1eddi gian \u0111\u1ec3 t\u00ecm hi\u1ec3u s\u00e2u h\u01a1n v\u1ec1 th\u1ecb tr\u01b0\u1eddng. V\u00ec v\u1eady, c\u1ea3m \u01a1n v\u00ec \u0111\u00e3 chia s\u1ebb \u0111i\u1ec1u \u0111\u00f3. Ch\u1ee7 y\u1ebfu l\u00e0 v\u00ec khi ch\u00fang t\u00f4i chuy\u1ec3n nhanh sang vai tr\u00f2 hi\u1ec7n t\u1ea1i c\u1ee7a b\u1ea1n l\u00e0 \u0111\u1ed1i t\u00e1c s\u00e1ng l\u1eadp t\u1ea1i FG Labs, khi b\u1ea1n \u0111\u00e3 \u0111\u1ea7u t\u01b0 v\u00e0o h\u01a1n 1.100 c\u00f4ng ty, bao g\u1ed3m c\u1ea3 nh\u1eefng c\u00f4ng ty l\u1edbn nh\u01b0 Alibaba v\u00e0 Coupang, c\u00f3 h\u01a1n 900 kho\u1ea3n \u0111\u1ea7u t\u01b0 \u0111ang ho\u1ea1t \u0111\u1ed9ng, t\u1ea5t c\u1ea3 nh\u1eefng \u0111i\u1ec1u \u0111\u00f3, lu\u1eadn \u0111i\u1ec3m \u0111\u1ea7u t\u01b0 c\u1ee7a b\u1ea1n ph\u00f9 h\u1ee3p v\u1edbi th\u1ecb tr\u01b0\u1eddng , Ph\u1ea3i? Ch\u1eb3ng ph\u1ea3i \u0111i\u1ec1u \u0111\u00f3 v\u1eabn l\u00e0 \u0111i\u1ec1u b\u1ea1n ch\u00fa tr\u1ecdng nh\u1ea5t hay \u0111\u00f3 l\u00e0 m\u1ed9t trong nh\u1eefng \u0111i\u1ec1u \u0111\u00f3 v\u00e0 c\u00f2n h\u01a1n th\u1ebf n\u1eefa?<\/p>\n\n<p><strong>Fabrice Grinda:<\/strong> Ch\u00e0, tr\u01b0\u1edbc h\u1ebft t\u00f4i l\u00e0 m\u1ed9t VC t\u00ecnh c\u1edd. V\u00ec v\u1eady, t\u00f4i ch\u01b0a bao gi\u1edd \u0111\u1eb7t m\u1ee5c ti\u00eau tr\u1edf th\u00e0nh m\u1ed9t VC. T\u00ecnh c\u1edd l\u00e0 trong khi t\u00f4i \u0111i\u1ec1u h\u00e0nh t\u1ea5t c\u1ea3 c\u00e1c c\u00f4ng ty n\u00e0y, t\u00f4i r\u1ea5t \u0111\u01b0\u1ee3c ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u00e0 c\u00f4ng ch\u00fang bi\u1ebft \u0111\u1ebfn.<\/p>\n\n<p>V\u00e0 v\u00ec v\u1eady nh\u1eefng ng\u01b0\u1eddi s\u00e1ng l\u1eadp kh\u00e1c n\u00f3i, n\u00e0y, b\u1ea1n c\u00f3 th\u1ec3 \u0111\u1ea7u t\u01b0 kh\u00f4ng? V\u00e0 t\u00f4i \u0111\u00e3 suy ngh\u0129 r\u1ea5t l\u00e2u, li\u1ec7u t\u00f4i c\u00f3 n\u00ean tr\u1edf th\u00e0nh nh\u00e0 \u0111\u1ea7u t\u01b0 khi \u0111ang l\u00e0m CEO kh\u00f4ng? \u0110\u00f3 c\u00f3 ph\u1ea3i l\u00e0 s\u1ef1 xao l\u00e3ng kh\u1ecfi nhi\u1ec7m v\u1ee5 c\u1ed1t l\u00f5i c\u1ee7a t\u00f4i kh\u00f4ng? Nh\u01b0ng t\u00f4i ngh\u0129, li\u1ec7u t\u00f4i c\u00f3 th\u1ec3 truy\u1ec1n \u0111\u1ea1t nh\u1eefng b\u00e0i h\u1ecdc kinh nghi\u1ec7m cho ng\u01b0\u1eddi kh\u00e1c kh\u00f4ng. N\u00f3 l\u00e0m cho t\u00f4i tr\u1edf th\u00e0nh m\u1ed9t ng\u01b0\u1eddi s\u00e1ng l\u1eadp t\u1ed1t h\u01a1n. N\u1ebfu t\u00f4i c\u00f3 th\u1ec3 theo d\u00f5i nh\u1ecbp \u0111\u1eadp c\u1ee7a th\u1ecb tr\u01b0\u1eddng, \u0111i\u1ec1u \u0111\u00f3 s\u1ebd gi\u00fap t\u00f4i tr\u1edf th\u00e0nh m\u1ed9t nh\u00e0 s\u00e1ng l\u1eadp gi\u1ecfi h\u01a1n.<\/p>\n\n<p>V\u00ec v\u1eady, mi\u1ec5n l\u00e0 t\u00f4i t\u00ecm \u0111\u01b0\u1ee3c c\u00e1ch \u0111\u1ea7u t\u01b0 th\u1eadt nhanh. Kh\u00f4ng m\u1ea5t qu\u00e1 m\u1ed9t gi\u1edd \u0111\u1ec3 quy\u1ebft \u0111\u1ecbnh xem t\u00f4i c\u00f3 \u0111\u1ea7u t\u01b0 hay kh\u00f4ng, kh\u00f4ng sao c\u1ea3. V\u00ec v\u1eady, \u0111\u1ebfn n\u0103m 2013, khi t\u00f4i b\u00e1n OLX, t\u00f4i \u0111\u00e3 th\u1ef1c hi\u1ec7n 175 kho\u1ea3n \u0111\u1ea7u t\u01b0, gi\u1ed1ng nh\u01b0 h\u00e0ng ch\u1ee5c kho\u1ea3n tho\u00e1i v\u1ed1n \u0111ang ho\u1ea1t \u0111\u1ed9ng r\u1ea5t t\u1ed1t. V\u00ec v\u1eady, t\u00f4i gi\u1ed1ng nh\u01b0, b\u1ea1n bi\u1ebft g\u00ec kh\u00f4ng? V\u1edbi \u0111\u1ed1i t\u00e1c Jose, ng\u01b0\u1eddi \u0111\u1ed3ng s\u00e1ng l\u1eadp Deremate v\u1edbi t\u00f4i, t\u00f4i ngh\u0129, h\u00e3y th\u00e0nh l\u1eadp m\u1ed9t v\u0103n ph\u00f2ng gia \u0111\u00ecnh, ti\u1ebfp t\u1ee5c \u0111\u1ea7u t\u01b0.<\/p>\n\n<p>V\u00e0 sau \u0111\u00f3 m\u1ecdi ng\u01b0\u1eddi b\u1eaft \u0111\u1ea7u n\u00f3i, N\u00e0y, ch\u00fang t\u00f4i mu\u1ed1n \u0111\u1ea7u t\u01b0 v\u1edbi b\u1ea1n. V\u00e0 v\u00ec v\u1eady, ch\u00fang t\u00f4i \u0111\u00e3 t\u1ea1o qu\u1ef9 \u0111\u1ea7u t\u01b0 m\u1ea1o hi\u1ec3m \u0111\u1ea7u ti\u00ean v\u00e0o n\u0103m 2016. Nh\u01b0ng th\u00e0nh th\u1eadt m\u00e0 n\u00f3i, nh\u1eefng g\u00ec ch\u00fang t\u00f4i l\u00e0m l\u00e0 quy m\u00f4 phi\u00eau l\u01b0u \u0111\u1ea7u t\u01b0 thi\u00ean th\u1ea7n. Ch\u00fang ta c\u01b0 x\u1eed nh\u01b0 nh\u1eefng thi\u00ean th\u1ea7n. T\u00f4i v\u1eabn \u0111\u1ea7u t\u01b0 v\u00e0o c\u00e1c cu\u1ed9c h\u1ecdp k\u00e9o d\u00e0i hai, m\u1ed9t gi\u1edd. Ch\u00fang t\u00f4i quy\u1ebft \u0111\u1ecbnh xem ch\u00fang t\u00f4i c\u00f3 \u0111\u1ea7u t\u01b0 hay kh\u00f4ng, v.v.<\/p>\n\n<p>B\u00e2y gi\u1edd, l\u00fd do l\u00e0 th\u1ecb tr\u01b0\u1eddng, t\u1ea5t nhi\u00ean, t\u00f4i \u0111\u00e3 t\u1eadp trung, x\u00e2y d\u1ef1ng v\u00e0 \u0111\u1ea7u t\u01b0 v\u00e0o th\u1ecb tr\u01b0\u1eddng trong 25 n\u0103m qua. V\u00e0 t\u00f4i th\u1eadm ch\u00ed c\u00f2n h\u1ecdc thi\u1ebft k\u1ebf th\u1ecb tr\u01b0\u1eddng \u1edf tr\u01b0\u1eddng \u0111\u1ea1i h\u1ecdc. V\u00e0 t\u00f4i v\u1eabn th\u00edch c\u00e1c doanh nghi\u1ec7p c\u00f3 hi\u1ec7u \u1ee9ng m\u1ea1ng l\u1edbn. V\u00e0 v\u00ec v\u1eady, \u0111\u1ecbnh ngh\u0129a c\u1ee7a t\u00f4i v\u1ec1 th\u1ecb tr\u01b0\u1eddng kh\u00e1 r\u1ed9ng. B\u1ea1n bi\u1ebft \u0111\u1ea5y, n\u00f3 l\u00e0 trung gian gi\u1eefa ng\u01b0\u1eddi mua, ng\u01b0\u1eddi b\u00e1n ho\u1eb7c th\u1ee9 g\u00ec \u0111\u00f3. V\u00ec v\u1eady, n\u1ebfu c\u00f4ng ty FinTech cho vay v\u1ed1n th\u01b0\u1eddng l\u00e0 m\u1ed9t th\u1ecb tr\u01b0\u1eddng v\u00ec c\u00f3 v\u1ed1n c\u1ee7a nh\u00e0 cung c\u1ea5p v\u00e0 v\u1ed1n c\u1ee7a ng\u01b0\u1eddi mua ch\u1eb3ng h\u1ea1n.<\/p>\n\n<p>V\u00ec v\u1eady, \u0111\u00f3 l\u00e0 m\u1ed9t \u0111\u1ecbnh ngh\u0129a r\u1ed9ng. V\u00e0 ng\u00e0y nay ch\u00fang t\u00f4i ch\u1ee7 y\u1ebfu ho\u1ea1t \u0111\u1ed9ng tr\u00ean th\u1ecb tr\u01b0\u1eddng B2B. \u0110\u00f3 l\u00e0 b\u00e1nh m\u00ec v\u00e0 b\u01a1 c\u1ee7a ch\u00fang t\u00f4i. L\u00fd do \u0111\u00e2y kh\u00f4ng ph\u1ea3i l\u00e0 tr\u1ecdng t\u00e2m duy nh\u1ea5t l\u00e0 v\u00ec ch\u00fang t\u00f4i c\u00f3 tri\u1ebft l\u00fd r\u1eb1ng n\u1ebfu b\u1ea1n l\u00e0m \u0111\u00fang v\u1edbi ch\u00fang t\u00f4i, ch\u00fang t\u00f4i s\u1ebd \u0111\u1ea7u t\u01b0, ch\u00fang t\u00f4i s\u1ebd h\u1ed7 tr\u1ee3 b\u1ea1n cho d\u00f9 b\u1ea1n c\u00f3 l\u00e0m g\u00ec l\u1ea7n th\u1ee9 hai. V\u00e0 t\u1ea1i th\u1eddi \u0111i\u1ec3m n\u00e0y, ch\u00fang t\u00f4i \u0111\u00e3 \u1ee7ng h\u1ed9 2000 ng\u01b0\u1eddi s\u00e1ng l\u1eadp, 300 ng\u01b0\u1eddi r\u00fat lui, 150 ng\u01b0\u1eddi trong s\u1ed1 h\u1ecd \u0111\u00e3 ki\u1ebfm \u0111\u01b0\u1ee3c ti\u1ec1n.<\/p>\n\n<p>Ch\u00fang t\u00f4i thua l\u1ed7 \u1edf s\u1ed1 ti\u1ec1n 150, r\u1ed3i l\u1ea1i ki\u1ebfm \u0111\u01b0\u1ee3c ti\u1ec1n v\u1edbi s\u1ed1 ti\u1ec1n 150. \u0110\u00f3 l\u00e0 kho\u1ea3ng 300 ng\u01b0\u1eddi s\u00e1ng l\u1eadp. V\u00ec v\u1eady, 300 nh\u00e0 s\u00e1ng l\u1eadp n\u00e0y s\u1ebd quay tr\u1edf l\u1ea1i v\u00e0 h\u1ecd n\u00f3i, N\u00e0y, t\u00f4i \u0111ang x\u00e2y d\u1ef1ng m\u1ed9t c\u00f4ng ty m\u1edbi, b\u1ea5t k\u1ec3 h\u1ecd \u0111ang l\u00e0m g\u00ec. H\u1ecd nh\u1eadn \u0111\u01b0\u1ee3c m\u1ed9t t\u1ea5m s\u00e9c t\u1eeb ch\u00fang t\u00f4i.<\/p>\n\n<p><strong>Alejandro Garcia-Amaya:<\/strong> \u0110\u00f3 l\u00e0 m\u1ed9t s\u1ed1 l\u01b0\u1ee3ng l\u1ed1i tho\u00e1t \u0111\u00e1ng kinh ng\u1ea1c. T\u1ef7 l\u1ec7 \u0111\u00f3 th\u1eadt \u0111i\u00ean r\u1ed3.<\/p>\n\n<p><strong>Fabrice Grinda:<\/strong> \u1ed2 v\u00e2ng. V\u00e0 ngo\u00e0i ra, m\u1ed9t l\u01b0\u1ee3ng th\u00e0nh c\u00f4ng \u0111\u00e1ng tin c\u1eady, ph\u1ea3i kh\u00f4ng? Ki\u1ebfm ti\u1ec1n t\u1eeb m\u1ed9t n\u1eeda s\u1ed1 giao d\u1ecbch ch\u00fang t\u00f4i \u0111\u1ea7u t\u01b0 v\u00e0o. V\u00ec v\u1eady, ch\u00fang t\u00f4i coi nh\u1eefng ng\u01b0\u1eddi theo d\u00f5i nh\u01b0 th\u1ec3 ch\u00fang t\u00f4i kh\u00f4ng ph\u1ea3i l\u00e0 m\u1ed9t nh\u00e0 \u0111\u1ea7u t\u01b0 hi\u1ec7n t\u1ea1i. V\u00ec v\u1eady, kh\u00f4ng ph\u1ea3i l\u00fac n\u00e0o ch\u00fang t\u00f4i c\u0169ng theo d\u00f5i v\u00e0 ch\u00fang t\u00f4i th\u01b0\u1eddng b\u00e1n khi gi\u00e1 t\u0103ng. Ch\u00fang t\u00f4i b\u00e1n ng\u01b0\u1eddi chi\u1ebfn th\u1eafng c\u1ee7a ch\u00fang t\u00f4i. N\u00f3 gi\u1ed1ng nh\u01b0 chi\u1ebfn l\u01b0\u1ee3c ch\u1ed1ng VC. Khi ch\u00fang ta c\u1ea3m th\u1ea5y th\u1ee9 g\u00ec \u0111\u00f3 \u0111\u01b0\u1ee3c \u0111\u1ecbnh gi\u00e1 qu\u00e1 cao, ch\u00fang ta v\u1eabn gi\u1eef \u0111\u01b0\u1ee3c v\u1ecb tr\u00ed c\u1ee7a m\u00ecnh.<\/p>\n\n<p>V\u00e0 v\u00ec v\u1eady, v\u00e0o n\u0103m 2021, khi m\u1ecdi ng\u01b0\u1eddi kh\u00e1c \u0111ang ph\u00e1t \u0111i\u00ean. T\u00f4i \u0111\u00e3 vi\u1ebft m\u1ed9t b\u00e0i blog c\u00f3 t\u1ef1a \u0111\u1ec1  <em>Ch\u00e0o m\u1eebng \u0111\u1ebfn v\u1edbi Bong b\u00f3ng m\u1ecdi th\u1ee9,  <\/em>n\u01a1i t\u00f4i tr\u00ecnh b\u00e0y r\u00f5 l\u00fd do t\u1ea1i sao t\u00f4i ngh\u0129 r\u1eb1ng m\u1ecdi lo\u1ea1i t\u00e0i s\u1ea3n t\u1eeb b\u1ea5t \u0111\u1ed9ng s\u1ea3n, tr\u00e1i phi\u1ebfu \u0111\u1ebfn c\u1ed5 phi\u1ebfu \u0111\u1ea1i ch\u00fang, ti\u1ec1n \u0111i\u1ec7n t\u1eed, SPAC, NFT cho \u0111\u1ebfn t\u00e0i s\u1ea3n t\u01b0 nh\u00e2n, \u0111\u1eb7c bi\u1ec7t l\u00e0 nh\u1eefng \u0111\u1ed9ng l\u1ef1c \u1edf giai \u0111o\u1ea1n cu\u1ed1i, \u0111\u1ec1u \u0111\u01b0\u1ee3c \u0111\u1ecbnh gi\u00e1 v\u00e0 t\u1ea1i sao m\u1ecdi ng\u01b0\u1eddi n\u00ean b\u00e1n nhi\u1ec1u nh\u1ea5t c\u00f3 th\u1ec3.<\/p>\n\n<p>T\u1ea5t nhi\u00ean, b\u00e2y gi\u1edd, \u0110\u00f3 l\u00e0 m\u1ed9t th\u1ecb tr\u01b0\u1eddng t\u01b0 nh\u00e2n, v\u00ec v\u1eady b\u1ea1n, ch\u00fang t\u00f4i ch\u1ec9 b\u00e1n m\u1ed9t ph\u1ea7n nh\u1ecf nh\u1eefng g\u00ec ch\u00fang t\u00f4i mu\u1ed1n, nh\u01b0ng tuy nhi\u00ean, ch\u00fang t\u00f4i c\u00f3 m\u1ed9t s\u1ed1 l\u01b0\u1ee3ng tho\u00e1t ra kh\u00e1 l\u1edbn v\u00ec \u0111\u00e3 c\u00f3 l\u00fac c\u00e1c VC kh\u00e1c s\u1ebd mua b\u1ea1n trong th\u1eddi gian th\u1ee9 hai. Ch\u00fang t\u00f4i th\u01b0\u1eddng b\u00e1n 50% v\u1ecb th\u1ebf c\u1ee7a m\u00ecnh v\u00e0 nhi\u1ec1u c\u00f4ng ty trong giai \u0111o\u1ea1n t\u0103ng gi\u00e1.<\/p>\n\n<p>Nh\u00e2n ti\u1ec7n, nh\u1eefng ng\u01b0\u1eddi s\u00e1ng l\u1eadp s\u1ebd r\u1ea5t vui v\u00ec \u0111i\u1ec1u \u0111\u00f3. H\u1ecd y\u00eau c\u1ea7u ch\u00fang t\u00f4i b\u00e1n v\u00ec h\u1ecd kh\u00f4ng mu\u1ed1n b\u1ecb pha lo\u00e3ng qu\u00e1 nhi\u1ec1u b\u1edfi ngu\u1ed3n v\u1ed1n ch\u1ee7 s\u1edf h\u1eefu c\u01a1 b\u1ea3n m\u1edbi s\u1eafp c\u00f3 trong c\u00f4ng ty. B\u1edfi 300 ng\u01b0\u1eddi s\u00e1ng l\u1eadp n\u00e0y. T\u00f4i s\u1ebd cho b\u1ea1n m\u1ed9t v\u00ed d\u1ee5. Ch\u00fang t\u00f4i \u1ee7ng h\u1ed9 ng\u01b0\u1eddi s\u00e1ng l\u1eadp Brett Adcock, ng\u01b0\u1eddi \u0111\u00e3 x\u00e2y d\u1ef1ng c\u00f4ng ty Vettery.<\/p>\n\n<p>\u0110\u00f3 l\u00e0 m\u1ed9t th\u1ecb tr\u01b0\u1eddng lao \u0111\u1ed9ng. Ch\u00fang t\u00f4i \u0111\u00e3 b\u00e1n n\u00f3 cho Odeco v\u1edbi gi\u00e1 m\u1ed9t tr\u0103m tri\u1ec7u. Ch\u00fang t\u00f4i ki\u1ebfm th\u00eam \u0111\u01b0\u1ee3c kho\u1ea3ng 8,5 ti\u1ec1n kh\u00e1 nhanh ch\u00f3ng. V\u00e0 sau \u0111\u00f3 anh quy\u1ebft \u0111\u1ecbnh s\u1ebd x\u00e2y d\u1ef1ng m\u1ed9t c\u00f4ng ty taxi bay ch\u1ea1y \u0111i\u1ec7n. T\u00e0i x\u1ebf taxi t\u1ef1 bay c\u00f3 t\u00ean Archer. V\u00ec v\u1eady, ch\u00fang t\u00f4i th\u1eadm ch\u00ed kh\u00f4ng nh\u1eadn cu\u1ed9c g\u1ecdi. Ch\u00fang t\u00f4i gi\u1ed1ng nh\u01b0, \u0111\u00e2y l\u00e0 s\u00e9c c\u1ee7a ch\u00fang t\u00f4i. Ch\u00fang t\u00f4i \u0111\u00e3 l\u00e0m v\u1eady, ch\u00fang t\u00f4i kh\u00f4ng th\u01b0\u01a1ng l\u01b0\u1ee3ng.<\/p>\n\n<p>V\u00e0 sau \u0111\u00f3 anh ta b\u00e1n n\u00f3 ho\u1eb7c \u0111\u01b0a n\u00f3 ra c\u00f4ng ch\u00fang ho\u1eb7c b\u1ea5t c\u1ee9 \u0111i\u1ec1u g\u00ec. V\u00e0 sau \u0111\u00f3 anh \u1ea5y quy\u1ebft \u0111\u1ecbnh ch\u1ebf t\u1ea1o m\u1ed9t robot h\u00ecnh ng\u01b0\u1eddi, m\u1ed9t c\u00f4ng ty \u0111i\u1ec7n, nh\u1eefng robot \u0111i\u1ec7n h\u00ecnh ng\u01b0\u1eddi \u0111\u1ec3 thay th\u1ebf con ng\u01b0\u1eddi v\u00e0 ch\u1ecdn kho \u0111\u00f3ng g\u00f3i, ch\u00fang t\u00f4i c\u0169ng g\u1eedi cho c\u00f4 \u1ea5y m\u1ed9t t\u1ea5m s\u00e9c. Ngo\u00e0i ra, n\u00f3 kh\u00f4ng th\u1ef1c s\u1ef1 nh\u1eadn m\u1ed9t cu\u1ed9c g\u1ecdi, b\u1ea1n bi\u1ebft \u0111\u1ea5y. V\u00ec v\u1eady, hi\u1ec7n c\u00f3 300 ng\u01b0\u1eddi s\u00e1ng l\u1eadp \u0111ang ho\u1ea1t \u0111\u1ed9ng xung quanh, \u0111i\u1ec1u \u0111\u00f3 \u0111ang tr\u1edf th\u00e0nh m\u1ed9t ph\u1ea7n ng\u00e0y c\u00e0ng l\u1edbn trong danh m\u1ee5c \u0111\u1ea7u t\u01b0.<\/p>\n\n<p>\u0110i\u1ec1u \u0111\u00f3 n\u00f3i l\u00ean r\u1eb1ng, ch\u00fang t\u00f4i v\u1eabn kinh doanh th\u1ecb tr\u01b0\u1eddng v\u00ec ho\u1ea1t \u0111\u1ed9ng kinh doanh hi\u1ec7u \u1ee9ng m\u1ea1ng r\u1ea5t \u0111\u1eb9p, ph\u1ea3i kh\u00f4ng? Nh\u01b0 t\u00f4i \u0111\u00e3 n\u00f3i, chi ph\u00ed thu h\u00fat kh\u00e1ch h\u00e0ng gi\u1ea3m khi h\u1ecd m\u1edf r\u1ed9ng quy m\u00f4, ng\u01b0\u1eddi chi\u1ebfn th\u1eafng s\u1eed d\u1ee5ng v\u1ed1n hi\u1ec7u qu\u1ea3 nh\u1ea5t. V\u00e2ng, m\u1ed9t khi b\u1ea1n c\u00f3 t\u00ednh thanh kho\u1ea3n, b\u1ea1n kh\u00f4ng c\u1ea7n nhi\u1ec1u v\u1ed1n nh\u01b0 v\u1eady \u0111\u1ec3 gi\u00e0nh chi\u1ebfn th\u1eafng.<\/p>\n\n<p><strong>Alejandro Garcia-Amaya:<\/strong> B\u1ea1n \u01b0u ti\u00ean nh\u1eefng ti\u00eau ch\u00ed n\u00e0o khi l\u1ef1a ch\u1ecdn c\u00e1c c\u00f4ng ty kh\u1edfi nghi\u1ec7p \u0111\u1ec3 \u0111\u1ea7u t\u01b0?<\/p>\n\n<p><strong>Fabrice Grinda:<\/strong> \u0110\u00fang v\u1eady, ch\u00fang t\u00f4i c\u00f3 b\u1ed1n ti\u00eau ch\u00ed v\u00e0 ch\u00fang r\u1ea5t r\u00f5 r\u00e0ng, \u0111\u1ed3ng th\u1eddi ch\u00fang t\u00f4i y\u00eau c\u1ea7u c\u1ea3 b\u1ed1n ti\u00eau ch\u00ed ph\u1ea3i \u0111\u1ea7u t\u01b0. V\u00ec v\u1eady, m\u1ed9t s\u1ed1 qu\u1ef9 \u0111\u1ea7u t\u01b0 m\u1ea1o hi\u1ec3m s\u1ebd n\u00f3i v\u1edbi b\u1ea1n r\u1eb1ng, t\u00f4i ch\u1ec9 \u0111\u1ea7u t\u01b0 v\u00e0o nh\u1eefng ng\u01b0\u1eddi s\u00e1ng l\u1eadp xu\u1ea5t s\u1eafc v\u00e0 ch\u1ec9 th\u1ebf th\u00f4i. \u0110\u00f3 l\u00e0 ti\u00eau ch\u00ed duy nh\u1ea5t. \u0110i\u1ec1u \u0111\u00f3 kh\u00f4ng \u0111\u00fang v\u1edbi ch\u00fang t\u00f4i. Ch\u00fang t\u00f4i mu\u1ed1n c\u00f3 nh\u1eefng nh\u00e0 s\u00e1ng l\u1eadp phi th\u01b0\u1eddng, \u0111i\u1ec1u n\u00e0y \u0111\u1ed1i v\u1edbi ch\u00fang t\u00f4i nh\u01b0 m\u1ed9t \u0111\u1ecbnh ngh\u0129a, nh\u01b0ng t\u00f4i s\u1ebd gi\u1ea3i th\u00edch \u0111i\u1ec1u \u0111\u00f3.<\/p>\n\n<p>V\u00ec v\u1eady, t\u00f4i mu\u1ed1n c\u00f3 m\u1ed9t \u0111\u1ed9i ng\u0169 tuy\u1ec7t v\u1eddi, m\u1ed9t c\u00f4ng vi\u1ec7c kinh doanh t\u1ed1t \u0111\u00e1p \u1ee9ng c\u00e1c \u0111i\u1ec1u kho\u1ea3n h\u1ee3p l\u00fd v\u1ec1 th\u1eddi gian v\u00e0 kinh t\u1ebf \u0111\u01a1n v\u1ecb. Tr\u00ean th\u1ef1c t\u1ebf, kh\u00f4ng c\u00f3 g\u00ec r\u1ebb, nh\u01b0ng c\u00f4ng b\u1eb1ng v\u00e0 \u0111i\u1ec1u \u0111\u00f3 ph\u00f9 h\u1ee3p v\u1edbi lu\u1eadn \u0111i\u1ec3m c\u1ee7a ch\u00fang t\u00f4i v\u1ec1 h\u01b0\u1edbng th\u1ebf gi\u1edbi \u0111ang h\u01b0\u1edbng t\u1edbi v\u00e0 \u0111i\u1ec1u \u0111\u00f3 \u0111ang l\u00e0m cho th\u1ebf gi\u1edbi tr\u1edf th\u00e0nh m\u1ed9t n\u01a1i t\u1ed1t \u0111\u1eb9p h\u01a1n \u0111\u1ec3 gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 b\u00ecnh \u0111\u1eb3ng v\u1ec1 c\u01a1 h\u1ed9i ho\u1eb7c bi\u1ebfn \u0111\u1ed5i kh\u00ed h\u1eadu ho\u1eb7c kh\u1ee7ng ho\u1ea3ng v\u1ec1 s\u1ee9c kh\u1ecfe tinh th\u1ea7n v\u00e0 th\u1ec3 ch\u1ea5t.<\/p>\n\n<p>V\u00e0 v\u00ec v\u1eady h\u00e3y \u0111\u1ec3 t\u00f4i nh\u1ea5p \u0111\u00fap chu\u1ed9t v\u00e0 t\u1ea5t c\u1ea3 cho n\u00f3. \u0110\u1ed9i ng\u0169 s\u1ed1 m\u1ed9t, ch\u00fang t\u00f4i mu\u1ed1n nh\u1eefng ng\u01b0\u1eddi c\u00f3 t\u00e0i h\u00f9ng bi\u1ec7n \u0111\u1eb7c bi\u1ec7t v\u00ec nh\u1eefng ng\u01b0\u1eddi c\u00f3 t\u00e0i h\u00f9ng bi\u1ec7n ho\u1eb7c \u1edf v\u1ecb tr\u00ed t\u1ed1t h\u01a1n \u0111\u1ec3 huy \u0111\u1ed9ng v\u1ed1n \u0111\u1ec3 thu h\u00fat c\u00e1c \u0111\u1ed9i t\u1ed1t h\u01a1n, l\u00e0m BD t\u1ed1t h\u01a1n, PR t\u1ed1t h\u01a1n, v.v. v\u00e0 bi\u1ebft c\u00e1ch th\u1ef1c hi\u1ec7n. V\u00e0 c\u00e1ch t\u00f4i tr\u00eau ch\u1ecdc trong cu\u1ed9c g\u1ecdi k\u00e9o d\u00e0i m\u1ed9t gi\u1edd, n\u1ebfu h\u1ecd bi\u1ebft c\u00e1ch th\u1ef1c hi\u1ec7n l\u00e0 c\u00e1ch h\u1ecd m\u00f4 t\u1ea3 s\u1ed1 hai, \u0111\u00f3 l\u00e0 m\u1ee9c \u0111\u1ed9 h\u1ea5p d\u1eabn c\u1ee7a c\u00e1c doanh nghi\u1ec7p v\u00e0 t\u00f4i quan t\u00e2m s\u00e2u s\u1eafc \u0111\u1ebfn kinh t\u1ebf c\u00f4ng \u0111o\u00e0n.<\/p>\n\n<p>B\u00e2y gi\u1edd ch\u00fang t\u00f4i ch\u1ee7 y\u1ebfu l\u00e0 h\u1ea1t gi\u1ed1ng v\u00e0 A, \u0111\u00f3 l\u00e0 b\u00e1nh m\u00ec v\u00e0 b\u01a1. Nh\u01b0ng ch\u00fang t\u00f4i s\u1ebd l\u00e0m m\u1ed9t s\u1ed1 vi\u1ec7c chu\u1ea9n b\u1ecb tr\u01b0\u1edbc. Ngay c\u1ea3 trong giai \u0111o\u1ea1n ti\u1ec1n h\u1ea1t gi\u1ed1ng, t\u00f4i mu\u1ed1n ng\u01b0\u1eddi s\u00e1ng l\u1eadp c\u00f3 th\u1ec3 n\u00f3i r\u00f5 chi ph\u00ed thu n\u1ea1p kh\u00e1ch h\u00e0ng \u01b0\u1edbc t\u00ednh c\u1ee7a b\u1ea1n s\u1ebd nh\u01b0 th\u1ebf n\u00e0o d\u1ef1a tr\u00ean ph\u00e2n t\u00edch trang \u0111\u00edch, m\u1eadt \u0111\u1ed9, ph\u00e2n t\u00edch t\u1eeb kh\u00f3a, t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i t\u1eeb l\u01b0\u1ee3t \u0111\u0103ng k\u00fd tr\u00ean trang \u0111\u00edch \u0111\u1ebfn nh\u1eefng g\u00ec anh ta ngh\u0129 r\u1eb1ng vi\u1ec7c mua h\u00e0ng s\u1ebd d\u1ef1a tr\u00ean d\u1ef1a tr\u00ean m\u1ee9c trung b\u00ecnh c\u1ee7a ng\u00e0nh l\u00e0 bao nhi\u00eau.<\/p>\n\n<p>V\u00e0 t\u1ed1t h\u01a1n h\u1ebft l\u00e0 anh \u1ea5y c\u00f3 th\u1ec3 n\u00f3i r\u00f5 c\u1ea5u tr\u00fac l\u1ee3i nhu\u1eadn c\u1ee7a c\u00e1c doanh nghi\u1ec7p nh\u01b0 th\u1ebf n\u00e0y l\u00e0 AOV. V\u00e0 t\u00f4i mong h\u1ecd cung c\u1ea5p cho t\u00f4i AOV ph\u00f9 h\u1ee3p v\u1edbi ng\u00e0nh. V\u00e0 \u0111\u00e2y l\u00e0 c\u1ea5u tr\u00fac l\u1ee3i nhu\u1eadn c\u1ee7a h\u1ecd. V\u00e0 th\u1eadm ch\u00ed, kinh t\u1ebf h\u1ecdc \u0111\u01a1n v\u1ecb m\u00e0 t\u00f4i \u0111ang t\u00ecm ki\u1ebfm l\u00e0 n\u1ec1n t\u1ea3ng trong \u0111\u00f3 b\u1ea1n ho\u00e0n l\u1ea1i CAC \u0111\u00e3 n\u1ea1p \u0111\u1ea7y \u0111\u1ee7 c\u1ee7a m\u00ecnh tr\u00ean c\u01a1 s\u1edf bi\u00ean \u0111\u1ed9 \u0111\u00f3ng g\u00f3p hai c\u01a1 s\u1edf sau s\u00e1u th\u00e1ng v\u00e0 ba c\u01a1 s\u1edf tho\u00e1t sau 18 th\u00e1ng.<\/p>\n\n<p>V\u00e0 ai bi\u1ebft LTB c\u1ee7a b\u1ea1n \u0111\u1ed1i v\u1edbi CAC l\u00e0 bao nhi\u00eau v\u00ec A, b\u1ea1n ch\u01b0a t\u1ed3n t\u1ea1i \u0111\u01b0\u1ee3c h\u01a1n 18 th\u00e1ng v\u00e0 B, b\u1ea1n bi\u1ebft \u0111\u1ea5y, l\u00fd t\u01b0\u1edfng nh\u1ea5t l\u00e0 b\u1ea1n c\u00f3 t\u1ef7 l\u1ec7 ti\u00eau c\u1ef1c. V\u00e0 cu\u1ed1i c\u00f9ng, n\u00f3 l\u00e0 10 \u0103n 1, 20 \u0103n 1, sao c\u0169ng \u0111\u01b0\u1ee3c. V\u00e0 n\u1ebfu b\u1ea1n kh\u00f4ng \u1edf \u0111\u00f3, t\u00f4i mu\u1ed1n bi\u1ebft t\u1ea1i sao b\u1ea1n \u0111\u1ebfn \u0111\u00f3 v\u1edbi quy m\u00f4 l\u1edbn m\u00e0 kh\u00f4ng c\u1ea7n m\u1ecdi ng\u00f4i sao trong \u0111a v\u0169 tr\u1ee5 c\u00f9ng nhau.<\/p>\n\n<p>Th\u1ee9 ba, t\u00f4i mu\u1ed1n gi\u1ea3i quy\u1ebft c\u00e1c \u0111i\u1ec1u kho\u1ea3n m\u1ed9t c\u00e1ch c\u00f4ng b\u1eb1ng. Ch\u00fang t\u00f4i \u0111\u1ea7u t\u01b0 v\u00e0o 200 c\u00f4ng ty m\u1ed7i n\u0103m. V\u00ec v\u1eady, ch\u00fang t\u00f4i bi\u1ebft m\u1ee9c \u0111\u1ecbnh gi\u00e1 trung b\u00ecnh \u1edf \u0111\u00e2u. V\u00e0 ch\u00fang t\u00f4i mu\u1ed1n \u0111\u1ea7u t\u01b0 v\u00e0o th\u1ee9 g\u00ec \u0111\u00f3 c\u00f4ng b\u1eb1ng. V\u00e0 b\u00e2y gi\u1edd, b\u1ea1n bi\u1ebft \u0111\u1ea5y, n\u00f3 gi\u1ed1ng nh\u01b0 m\u1ed9t v\u00f2ng h\u1ea1t gi\u1ed1ng. B\u1ea1n \u0111ang huy \u0111\u1ed9ng v\u1ed1n c\u1ee7a m\u00ecnh, n\u1ebfu b\u1ea1n l\u00e0 m\u1ed9t th\u1ecb tr\u01b0\u1eddng n\u01a1i b\u1ea1n ki\u1ebfm \u0111\u01b0\u1ee3c 150 ngh\u00ecn GMV ho\u1eb7c c\u00f3 th\u1ec3 l\u00e0 30 ngh\u00ecn doanh thu r\u00f2ng v\u00e0 b\u1ea1n \u0111ang huy \u0111\u1ed9ng ba \u1edf m\u1ee9c 10 tr\u01b0\u1edbc, h\u1ea1t gi\u1ed1ng. Pre-seed b\u1ea1n c\u00f3 th\u1ec3 nu\u00f4i m\u1ed9t l\u00fac n\u0103m gi\u1edd. V\u00e0 \u1edf v\u00f2ng A, b\u1ea1n \u0111ang ki\u1ebfm \u0111\u01b0\u1ee3c 5, 600K GMV ho\u1eb7c c\u00f3 th\u1ec3 l\u00e0 100, 100-150K doanh thu r\u00f2ng ho\u1eb7c MRR v\u00e0 b\u1ea1n \u0111ang huy \u0111\u1ed9ng \u0111\u01b0\u1ee3c 7 \u1edf m\u1ee9c 23 tr\u01b0\u1edbc.<\/p>\n\n<p>V\u00e0 gi\u00e1 tr\u1ecb trung b\u00ecnh l\u00e0 cao h\u01a1n. V\u00e0 t\u1ea5t nhi\u00ean, n\u1ebfu b\u1ea1n l\u00e0 ng\u01b0\u1eddi s\u00e1ng l\u1eadp l\u1ea7n th\u1ee9 hai, m\u1ee9c \u0111\u1ecbnh gi\u00e1 c\u00f3 th\u1ec3 cao h\u01a1n. Nh\u01b0ng \u0111\u00f3 th\u1ef1c s\u1ef1 l\u00e0 n\u01a1i th\u1ecb tr\u01b0\u1eddng ng\u00e0y nay. V\u00e0 B hi\u1ec7n t\u1ea1i, b\u1ea1n \u0111ang ki\u1ebfm \u0111\u01b0\u1ee3c hai tri\u1ec7u r\u01b0\u1ee1i GMV m\u1ed7i th\u00e1ng v\u1edbi t\u1ef7 l\u1ec7 nh\u1eadn 15%, ho\u1eb7c c\u00f3 th\u1ec3 l\u00e0 500, 600, 700 K v\u00e0 MRR.<\/p>\n\n<p>V\u00e0 b\u1ea1n \u0111ang raise 15 v\u00e0 50 pre. N\u1ebfu b\u1ea1n kh\u00f4ng th\u1ec3 l\u00e0m \u0111\u01b0\u1ee3c \u0111i\u1ec1u \u0111\u00f3. Ch\u00fang t\u00f4i c\u00f3 th\u1ec3 chuy\u1ec3n m\u1ed9t s\u1ed1 gi\u00e1 v\u00e0 kh\u00f4ng sao c\u1ea3. Ch\u00e0, c\u00f3 l\u1ebd ch\u00fang ta s\u1ebd quay l\u1ea1i v\u00f2ng ti\u1ebfp theo n\u1ebfu b\u1ea1n mu\u1ed1n \u0111\u1ecbnh gi\u00e1. V\u00e0 s\u1ed1 b\u1ed1n, nh\u01b0 t\u00f4i \u0111\u00e3 n\u00f3i, nh\u1eefng lu\u1eadn \u0111i\u1ec3m r\u1ea5t r\u00f5 r\u00e0ng v\u1ec1 t\u01b0\u01a1ng lai c\u1ee7a c\u00f4ng vi\u1ec7c, t\u01b0\u01a1ng lai c\u1ee7a th\u1ef1c ph\u1ea9m, t\u01b0\u01a1ng lai c\u1ee7a b\u1ea5t \u0111\u1ed9ng s\u1ea3n, t\u01b0\u01a1ng lai c\u1ee7a \u00f4 t\u00f4, t\u01b0\u01a1ng lai c\u1ee7a ph\u01b0\u01a1ng ti\u1ec7n di chuy\u1ec3n.<\/p>\n\n<p>Ch\u00fang t\u00f4i mu\u1ed1n nh\u1eefng th\u1ee9 ph\u00f9 h\u1ee3p v\u1edbi t\u01b0\u01a1ng lai \u0111\u00f3. V\u00e0 ch\u00fang ta c\u1ea7n t\u1ea5t c\u1ea3 b\u1ed1n ti\u00eau ch\u00ed \u0111\u1ec1u \u0111\u00fang. Ngay c\u1ea3 m\u1ed9t \u0111\u1ed9i tuy\u1ec7t v\u1eddi, n\u1ebfu ch\u00fang t\u00f4i kh\u00f4ng th\u00edch ph\u1ea7n c\u00f2n l\u1ea1i, ch\u00fang t\u00f4i s\u1ebd kh\u00f4ng l\u00e0m \u0111i\u1ec1u \u0111\u00f3.<\/p>\n\n<p><strong>Alejandro Garcia-Amaya:<\/strong> T\u00f4i th\u00edch \u0111i\u1ec1u \u0111\u00f3. V\u00e2ng, \u0111\u00f3 l\u00e0 c\u1ea3m \u01a1n b\u1ea1n v\u00ec s\u1ef1 c\u1ed1 \u0111\u00f3. Si\u00eau r\u00f5 r\u00e0ng. N\u00f3i \u0111\u1ebfn \u0111\u00e2y, t\u00f4i nh\u1edb l\u00e0 b\u1ea1n \u0111\u00e3 nghe v\u00e0 s\u1ebd th\u1ebf n\u00e0y, c\u00f2n 2 c\u00e2u h\u1ecfi n\u1eefa. \u0110\u00e2y l\u00e0 1 trong s\u1ed1 \u0111\u00f3 V\u00e0 t\u00f4i r\u1ea5t \u0111\u00e1nh gi\u00e1 cao th\u1eddi gian c\u1ee7a b\u1ea1n.<\/p>\n\n<p>B\u1ea1n \u0111\u00e3 \u0111\u1ec1 c\u1eadp \u0111\u1ebfn, ch\u00fang ta \u0111ang n\u00f3i v\u1ec1 t\u01b0\u01a1ng lai. V\u00e0 kho\u1ea3n \u0111\u1ea7u t\u01b0 c\u1ee7a b\u1ea1n hi\u1ec7n \u0111ang \u1edf \u0111\u00e2u, kho\u1ea3n \u0111\u1ea7u t\u01b0 n\u00e0o khi\u1ebfn b\u1ea1n c\u1ef1c k\u1ef3 ph\u1ea5n kh\u00edch. T\u00f4i \u0111\u00e3 nghe b\u1ea1n n\u00f3i v\u1ec1 c\u00e1c d\u1ecbch v\u1ee5 B2B v\u00e0 s\u1ef1 c\u1ea3i thi\u1ec7n trong m\u1ed9t s\u1ed1 ng\u00e0nh, m\u1ecdi vi\u1ec7c th\u1ef1c s\u1ef1 \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n nh\u01b0 th\u1ebf n\u00e0o?<\/p>\n\n<p>B\u1ea1n c\u00f3 th\u1ec3 n\u00f3i m\u1ed9t ch\u00fat v\u1ec1 \u0111i\u1ec1u \u0111\u00f3 \u0111\u01b0\u1ee3c kh\u00f4ng? C\u00e1c b\u1ea1n \u0111ang th\u1ea3o lu\u1eadn v\u1ec1 l\u0129nh v\u1ef1c s\u1ea3n xu\u1ea5t nh\u01b0 th\u1ebf n\u00e0o?<\/p>\n\n<p><strong>Fabrice Grinda:<\/strong> V\u00e2ng. V\u00ec v\u1eady, t\u00f4i mu\u1ed1n n\u00f3i r\u1eb1ng th\u1ecb tr\u01b0\u1eddng B2B hi\u1ec7n nay \u0111ang l\u00e0 b\u00e1nh m\u00ec v\u00e0 b\u01a1. C\u00f3 n\u0103m trang con nh\u01b0ng h\u00e3y \u0111\u1ec3 t\u00f4i l\u00f9i l\u1ea1i m\u1ed9t b\u01b0\u1edbc. V\u00ec v\u1eady, n\u1ebfu b\u1ea1n nh\u00ecn v\u00e0o cu\u1ed9c s\u1ed1ng ti\u00eau d\u00f9ng c\u1ee7a m\u00ecnh, b\u1ea1n s\u1ebd c\u00f3 m\u1ed9t tr\u1ea3i nghi\u1ec7m tuy\u1ec7t v\u1eddi. Amazon, b\u1ea1n c\u00f3 th\u1ec3 \u0111\u1eb7t b\u1ea5t c\u1ee9 th\u1ee9 g\u00ec v\u00e0 nh\u1eadn trong m\u1ed9t ho\u1eb7c hai ng\u00e0y ho\u1eb7c DoorDash cho \u0111\u1ed3 \u0103n ho\u1eb7c Uber cho \u00f4 t\u00f4 ho\u1eb7c Airbnb ho\u1eb7c booking.com. V\u00e0 25% giao d\u1ecbch mua h\u00e0ng tr\u1ef1c tuy\u1ebfn c\u1ee7a b\u1ea1n v\u1ec1 c\u01a1 b\u1ea3n \u0111\u00e3 \u0111\u01b0\u1ee3c s\u1ed1 h\u00f3a v\u1edbi t\u01b0 c\u00e1ch l\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng. Nh\u01b0ng n\u1ebfu b\u1ea1n l\u00e0 m\u1ed9t doanh nghi\u1ec7p. B\u1ea1n v\u1eabn \u0111ang \u1edf trong th\u1eddi k\u1ef3 \u0111en t\u1ed1i v\u1edbi t\u1ef7 l\u1ec7 th\u00e2m nh\u1eadp d\u01b0\u1edbi 1% \u1edf h\u1ea7u h\u1ebft c\u00e1c danh m\u1ee5c.<\/p>\n\n<p>V\u00ec v\u1eady, h\u00e3y t\u01b0\u1edfng t\u01b0\u1ee3ng b\u1ea1n mu\u1ed1n mua h\u00f3a d\u1ea7u. Kh\u00f4ng c\u00f3 danh m\u1ee5c tr\u1ef1c tuy\u1ebfn. Kh\u00f4ng c\u00f3 k\u1ebft n\u1ed1i v\u1edbi nh\u00e0 m\u00e1y \u0111\u1ec3 xem t\u00ecnh tr\u1ea1ng s\u1eb5n c\u00f3. Kh\u00f4ng c\u00f3 gi\u00e1 c\u1ea3. Kh\u00f4ng c\u00f3 \u0111\u1eb7t h\u00e0ng tr\u1ef1c tuy\u1ebfn. Kh\u00f4ng c\u00f3 thanh to\u00e1n tr\u1ef1c tuy\u1ebfn. C\u00f3 m\u1ed9t s\u1ef1 theo d\u00f5i \u0111\u01a1n \u0111\u1eb7t h\u00e0ng c\u1ee7a b\u1ea1n. Kh\u00f4ng c\u00f3 b\u1ea3o hi\u1ec3m, kh\u00f4ng c\u00f3 ngu\u1ed3n t\u00e0i ch\u00ednh v\u00e0 t\u1ea5t c\u1ea3 \u0111\u1ec1u c\u00f3 th\u1ec3 l\u00e0 c\u00e1c c\u00f4ng ty kh\u00e1c nhau.<\/p>\n\n<p>V\u00e0 \u0111i\u1ec1u n\u00e0y c\u1ea7n ph\u1ea3i x\u1ea3y ra \u1edf m\u1ecdi ng\u00e0nh d\u1ecdc ch\u00ednh. V\u00ec v\u1eady, s\u1ed1 m\u1ed9t l\u00e0 s\u1ed1 h\u00f3a chu\u1ed7i cung \u1ee9ng \u0111\u1ea7u v\u00e0o B2B. H\u00f3a d\u1ea7u, \u0111\u00f3 l\u00e0 Knowde. Ho\u1eb7c th\u00e9p, n\u00f3 gi\u1ed1ng nh\u01b0 Metaloop hay Reibus. Ho\u1eb7c s\u1ecfi v\u00e0 m\u1ed9t c\u00f4ng ty t\u00ean l\u00e0 Schuttflix v\u00e0 s\u1ea3n xu\u1ea5t m\u1ecdi danh m\u1ee5c \u0111\u1ea7u v\u00e0o ch\u00ednh. Th\u1ee9 hai, s\u1ed1 h\u00f3a SMB. B\u1ea1n bi\u1ebft \u0111\u1ea5y, b\u1ea5t c\u1ee9 ai h\u1ecd y\u00eau th\u00edch th\u1ec3 lo\u1ea1i n\u00e0y. B\u1ea1n m\u1edf m\u1ed9t ti\u1ec7m b\u00e1nh pizza v\u00ec b\u1ea1n th\u00edch n\u1ea5u pizza v\u00e0 tr\u00f2 chuy\u1ec7n v\u1edbi kh\u00e1ch h\u00e0ng.<\/p>\n\n<p>B\u1ea1n kh\u00f4ng th\u00e0nh l\u1eadp m\u1ed9t ti\u1ec7m b\u00e1nh pizza v\u00ec b\u1ea1n ngh\u0129, t\u00f4i r\u1ea5t h\u00e0o h\u1ee9ng khi \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng m\u1ed9t trang web, nh\u1eadp nh\u1eadn x\u00e9t v\u1edbi Google v\u00e0 Yelp, \u0111\u00e0m ph\u00e1n v\u1edbi c\u00e1c nh\u00e0 cung c\u1ea5p, th\u1ef1c hi\u1ec7n giao d\u1ecbch v\u1edbi Uber v\u00e0 DoorDash, nh\u1eadn POS, l\u00e0m k\u1ebf to\u00e1n. KH\u00d4NG! V\u00e0 v\u00ec v\u1eady, ch\u00fang t\u00f4i \u0111ang \u0111\u1ea7u t\u01b0 v\u00e0o nh\u1eefng c\u00f4ng ty th\u1ef1c hi\u1ec7n t\u1ea5t c\u1ea3 nh\u1eefng c\u00f4ng vi\u1ec7c n\u1eb7ng nh\u1ecdc. V\u00ec v\u1eady, t\u01b0\u01a1ng lai c\u00f4ng vi\u1ec7c v\u00e0 kh\u1ea3 n\u0103ng h\u1ed7 tr\u1ee3 SMB c\u1ee7a h\u1ecd s\u1ebd b\u1ecb \u1ea3nh h\u01b0\u1edfng.<\/p>\n\n<p>V\u00ec v\u1eady, ch\u00fang t\u00f4i l\u00e0 nh\u00e0 \u0111\u1ea7u t\u01b0 v\u00e0o Slice d\u00e0nh cho ti\u1ec7m b\u00e1nh pizza. Xu cho ti\u1ec7m gi\u1eb7t kh\u00f4 v\u00e0 Odeko cho qu\u00e1n c\u00e0 ph\u00ea. V\u00e0 Chipper \u1edf Columbia b\u00e1n r\u01b0\u1ee3u bodegas, v\u00e0 Fresha b\u00e1n ti\u1ec7m h\u1edbt t\u00f3c, b\u1ea1n bi\u1ebft \u0111\u1ea5y. V\u00e0 m\u1ed9t s\u1ed1 trong s\u1ed1 n\u00e0y \u1edf quy m\u00f4 th\u1ef1c, \u00fd t\u00f4i l\u00e0, Fresha, t\u00f4i ngh\u0129 c\u00f3 70.000 ti\u1ec7m c\u1eaft t\u00f3c, h\u00e0ng t\u1ef7 kh\u1ed1i l\u01b0\u1ee3ng thanh to\u00e1n s\u1ebd th\u00f4ng qua n\u1ec1n t\u1ea3ng n\u00e0y. N\u00f3 th\u1ef1c s\u1ef1 thay \u0111\u1ed5i cu\u1ed9c s\u1ed1ng c\u1ee7a nh\u1eefng ch\u1ee7 s\u1edf h\u1eefu SMB n\u00e0y.<\/p>\n\n<p>Th\u1ee9 ba, chuy\u1ec3n chu\u1ed7i cung \u1ee9ng ra kh\u1ecfi Trung Qu\u1ed1c sang c\u00e1c n\u01b0\u1edbc th\u00e2n thi\u1ec7n, \u0111\u1eb7c bi\u1ec7t l\u00e0 \u1ea4n \u0110\u1ed9. V\u00ec v\u1eady, s\u1ef1 b\u1ea3o v\u1ec7 c\u1ee7a Ph\u00e1p, t\u00f4i \u0111o\u00e1n s\u1ebd l\u00e0 lu\u1eadn \u0111i\u1ec3m c\u1ed1t l\u00f5i trong nh\u1eefng c\u01a1n gi\u00f3 thu\u1eadn kh\u1ed5ng l\u1ed3 n\u00e0y nh\u01b0ng n\u1ebfu b\u1ea1n nh\u01b0 v\u1eady, v\u00e0 ki\u1ec3u n\u00e0y c\u0169ng thu\u1ed9c lo\u1ea1i th\u1ee9 hai, n\u1ebfu b\u1ea1n l\u00e0 m\u1ed9t nh\u00e0 s\u1ea3n xu\u1ea5t nh\u1ecf \u1edf \u1ea4n \u0110\u1ed9, b\u1ea1n s\u1edf h\u1eefu m\u1ed9t nh\u00e0 m\u00e1y, t\u1ea5t c\u1ea3 c\u00e1c b\u1ea1n mu\u1ed1n l\u00e0m l\u00e0 s\u1ea3n xu\u1ea5t, \u0111i\u1ec1u b\u1ea1n kh\u00f4ng mu\u1ed1n l\u00e0m l\u00e0 nh\u1eadp RFQ, t\u1ea1o m\u1eabu, x\u1eed l\u00fd c\u00e1c v\u1ea5n \u0111\u1ec1 nh\u01b0 xu\u1ea5t kh\u1ea9u, h\u1ea3i quan, l\u1eadp ho\u00e1 \u0111\u01a1n v\u00e0 \u0111\u01b0\u1ee3c c\u00e1c c\u00f4ng ty l\u1edbn n\u00e0y \u1edf Ch\u00e2u \u00c2u ho\u1eb7c Hoa K\u1ef3 thanh to\u00e1n. V\u00e0 v\u00ec v\u1eady, ch\u00fang t\u00f4i l\u00e0 nh\u00e0 \u0111\u1ea7u t\u01b0 t\u1ea1i c\u00e1c th\u1ecb tr\u01b0\u1eddng may m\u1eb7c, g\u1ed1m s\u1ee9, th\u1ea3m, v\u1ea3i lanh, v.v., \u0111ang gi\u00fap c\u00e1c nh\u00e0 s\u1ea3n xu\u1ea5t SMB n\u00e0y \u1edf \u1ea4n \u0110\u1ed9 m\u1edf r\u1ed9ng quy m\u00f4 v\u00e0 b\u00e1n sang ph\u01b0\u01a1ng T\u00e2y. Nh\u01b0ng \u0111\u1ed1i v\u1edbi ng\u01b0\u1eddi mua, \u0111\u00f3 l\u00e0 \u0111i\u1ec1u c\u01a1 b\u1ea3n v\u00ec h\u1ecd c\u0169ng \u0111ang chuy\u1ec3n chu\u1ed7i cung \u1ee9ng c\u1ee7a m\u00ecnh ra kh\u1ecfi Trung Qu\u1ed1c, \u0111\u00e2y l\u00e0 m\u1ed9t r\u1ee7i ro \u0111\u1ecba ch\u00ednh tr\u1ecb l\u1edbn.<\/p>\n\n<p>S\u1ed1 b\u1ed1n. Th\u1ecb tr\u01b0\u1eddng lao \u0111\u1ed9ng \u0111\u00e3 h\u1ed7 tr\u1ee3 t\u1ea5t c\u1ea3 nh\u1eefng \u0111i\u1ec1u n\u00e0y. V\u00ec v\u1eady, ch\u00fang t\u00f4i l\u00e0 nh\u00e0 \u0111\u1ea7u t\u01b0 v\u00e0o WorkRise, m\u1ed9t th\u1ecb tr\u01b0\u1eddng lao \u0111\u1ed9ng d\u00e0nh cho c\u00f4ng nh\u00e2n d\u1ecbch v\u1ee5 d\u1ea7u m\u1ecf ho\u1eb7c nh\u1eefng ng\u01b0\u1eddi l\u1eafp \u0111\u1eb7t n\u0103ng l\u01b0\u1ee3ng m\u1eb7t tr\u1eddi, v.v. V\u00e0 ch\u00fang t\u00f4i l\u00e0 nh\u00e0 \u0111\u1ea7u t\u01b0 v\u00e0o Trusted Health, t\u1ee9c y t\u00e1. H\u00e0ng tr\u0103m tri\u1ec7u GMV l\u00e0 nh\u00e0 \u0111\u1ea7u t\u01b0 v\u00e0o Job&amp;Talent, m\u1ed9t th\u1ecb tr\u01b0\u1eddng d\u00e0nh cho c\u00f4ng nh\u00e2n c\u1ed5 xanh \u1edf T\u00e2y Ban Nha v\u00e0 Nam \u00c2u.<\/p>\n\n<p>V\u00e0 t\u00f4i \u0111o\u00e1n l\u00e0 s\u1ed1 n\u0103m. L\u1edbp c\u01a1 s\u1edf h\u1ea1 t\u1ea7ng \u0111\u1ec3 h\u1ed7 tr\u1ee3 t\u1ea5t c\u1ea3 c\u00e1c th\u1ecb tr\u01b0\u1eddng B2B n\u00e0y. V\u00ec v\u1eady, ch\u00fang t\u00f4i l\u00e0 nh\u00e0 \u0111\u1ea7u t\u01b0 v\u00e0o Flexport, m\u1ed9t c\u00f4ng ty giao nh\u1eadn v\u1eadn t\u1ea3i k\u1ef9 thu\u1eadt s\u1ed1. ShipBob, m\u1ed9t n\u1ec1n t\u1ea3ng l\u1ea5y h\u00e0ng, \u0111\u00f3ng g\u00f3i, giao h\u00e0ng ch\u1eb7ng cu\u1ed1i v\u00e0 nhi\u1ec1u, r\u1ea5t nhi\u1ec1u n\u1ec1n t\u1ea3ng kh\u00e1c nh\u01b0 c\u00e1c c\u00f4ng ty thanh to\u00e1n nh\u01b0 Rapyd ho\u1eb7c Stripe, \u0111ang h\u1ed7 tr\u1ee3 c\u00e1c lo\u1ea1i c\u00f4ng ty kh\u00e1c nhau n\u00e0y.<\/p>\n\n<p>V\u00e0 \u0111\u00f3 th\u1ef1c s\u1ef1 l\u00e0 c\u00f4ng vi\u1ec7c ch\u00ednh c\u1ee7a ng\u00e0y h\u00f4m nay, nh\u01b0ng cu\u1ed1i c\u00f9ng ch\u00fang t\u00f4i \u0111\u00e3 l\u00e0m \u0111\u01b0\u1ee3c r\u1ea5t nhi\u1ec1u \u0111i\u1ec1u th\u00fa v\u1ecb, th\u00fa v\u1ecb v\u00ec gi\u1ed1ng nh\u01b0 m\u1ea1ng l\u01b0\u1edbi truy\u1ec1n t\u0129nh m\u1ea1ch m\u00e0 ch\u00fang t\u00f4i c\u00f3, nh\u01b0ng c\u0169ng l\u00e0 n\u01a1i m\u00e0 s\u1ef1 t\u00f2 m\u00f2 \u0111\u01b0a ch\u00fang t\u00f4i \u0111\u1ebfn.<\/p>\n\n<p><strong>Alejandro Garcia-Amaya:<\/strong> T\u00f4i bi\u1ebft r\u1eb1ng b\u1ea1n \u0111\u00e3 \u0111\u1ec1 c\u1eadp \u0111\u1ebfn \u0111i\u1ec1u \u0111\u00f3 kho\u1ea3ng hai l\u1ea7n m\u1ed9t n\u0103m, r\u1eb1ng b\u1ea1n g\u1eb7p g\u1ee1 m\u1ed9t s\u1ed1 c\u00e1 nh\u00e2n v\u00e0 n\u00f3i v\u1ec1 t\u01b0\u01a1ng lai c\u0169ng nh\u01b0 c\u00e1c ng\u00e0nh kh\u00e1c nhau khi\u1ebfn b\u1ea1n h\u1ee9ng th\u00fa.<\/p>\n\n<p>C\u00f3 b\u1ea5t k\u1ef3 n\u1ed9i dung n\u00e0o m\u00e0 b\u1ea1n chia s\u1ebb kh\u00f4ng, cho d\u00f9 \u0111\u00f3 l\u00e0 th\u00f4ng qua blog c\u00e1 nh\u00e2n c\u1ee7a b\u1ea1n hay nh\u01b0 m\u1ed9t t\u1edd gi\u1ea5y tr\u1eafng v\u1ec1 th\u1ee9 g\u00ec \u0111\u00f3, b\u1ea5t c\u1ee9 th\u1ee9 g\u00ec b\u1ea1n y\u00eau th\u00edch m\u00e0 b\u1ea1n c\u00f3 v\u00e0 b\u1ea1n y\u00eau th\u00edch \u0111\u1ec3 m\u1ecdi ng\u01b0\u1eddi truy c\u1eadp v\u00e0 xem.<\/p>\n\n<p><strong>Fabrice Grinda:<\/strong> V\u00ec v\u1eady, v\u00e2ng, hai l\u1ea7n m\u1ed9t n\u0103m, ch\u00fang t\u00f4i t\u1ed5 ch\u1ee9c nh\u1eefng h\u1ed9i ngh\u1ecb n\u00e0y, n\u01a1i t\u00f4i mang LP, c\u00e1c \u0111\u1ed1i t\u00e1c v\u00e0 nh\u00e0 s\u00e1ng l\u1eadp VC kh\u00e1c \u0111\u1ebfn \u0111\u1ec3 n\u00f3i v\u1ec1 t\u01b0\u01a1ng lai c\u1ee7a nh\u00e2n lo\u1ea1i, nh\u1eefng g\u00ec kh\u00f4ng t\u1ed3n t\u1ea1i th\u00ec n\u00ean t\u1ed3n t\u1ea1i, l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 bi\u1ebfn th\u1ebf gi\u1edbi tr\u1edf n\u00ean t\u1ed1t \u0111\u1eb9p h\u01a1n \u0111\u1ecba \u0111i\u1ec3m.<\/p>\n\n<p>Kh\u00f4ng c\u00f3 g\u00ec r\u00f5 r\u00e0ng t\u1eeb \u0111\u00f3 ngo\u1ea1i tr\u1eeb vi\u1ec7c ch\u00fang t\u00f4i \u0111\u01b0a ra \u00fd t\u01b0\u1edfng v\u00e0 sau \u0111\u00f3 ch\u00fang t\u00f4i t\u00ecm ki\u1ebfm nh\u1eefng ng\u01b0\u1eddi s\u00e1ng l\u1eadp \u0111\u1ec3 x\u00e2y d\u1ef1ng ch\u00fang ho\u1eb7c ch\u00fang t\u00f4i \u0111\u1ea7u t\u01b0 v\u00e0o ch\u00fang. \u0110\u01b0\u1ee3c r\u1ed3i. V\u00ec v\u1eady, n\u00f3 tr\u1edf th\u00e0nh m\u1ed9t ph\u1ea7n c\u1ee7a nh\u1eefng th\u1ee9 ch\u00fang ta x\u00e2y d\u1ef1ng ho\u1eb7c \u0111\u1ea7u t\u01b0 trong m\u1ed9t ho\u1eb7c hai n\u0103m t\u1edbi. Nh\u01b0ng v\u00e2ng, t\u00f4i vi\u1ebft r\u1ea5t nhi\u1ec1u tr\u00ean blog c\u1ee7a m\u00ecnh. V\u1ec1 c\u00e1c xu h\u01b0\u1edbng, lu\u1eadn \u0111i\u1ec3m, v\u1ecb tr\u00ed ch\u00fang ta \u0111ang \u1edf, n\u01a1i ch\u00fang ta s\u1ebd t\u1edbi, v\u00e0 t\u00f4i vi\u1ebft v\u1ec1 m\u1ecdi th\u1ee9 v\u00e0 m\u1ecdi th\u1ee9 nh\u01b0 kinh t\u1ebf v\u0129 m\u00f4, ti\u1ec1n \u0111i\u1ec7n t\u1eed, b\u1ea5t c\u1ee9 \u0111i\u1ec1u g\u00ec tho\u00e1ng qua trong t\u00e2m tr\u00ed t\u00f4i, nh\u01b0ng n\u00f3 th\u01b0\u1eddng c\u00f3, ho\u1eb7c c\u00f3 m\u1ed9t l\u1edbp ph\u1ee7 kh\u00e1 l\u1edbn v\u1ec1 n\u01a1i ch\u00fang ta \u0111ang \u1edf trong AI, t\u00ecnh tr\u1ea1ng kh\u1edfi nghi\u1ec7p l\u00e0 g\u00ec? V\u00e0 v\u00ec v\u1eady, \u0111\u00f3 l\u00e0 c\u00e1ch \u0111\u1ec3 t\u00f4i s\u1eafp x\u1ebfp suy ngh\u0129 c\u1ee7a m\u00ecnh v\u00e0 t\u1ea1o ra cu\u1ed9c tr\u00f2 chuy\u1ec7n v\u1edbi c\u1ed9ng \u0111\u1ed3ng n\u00f3i chung.<\/p>\n\n<p><strong>Alejandro Garcia-Amaya:<\/strong> Khi chia s\u1ebb bu\u1ed5i n\u00f3i chuy\u1ec7n, ch\u00fang t\u00f4i s\u1ebd \u0111\u1ea3m b\u1ea3o c\u00f3 li\u00ean k\u1ebft blog c\u00e1 nh\u00e2n c\u1ee7a b\u1ea1n \u1edf \u0111\u00f3. B\u1ea5t c\u1ee9 \u0111i\u1ec1u g\u00ec ch\u00fang t\u00f4i ch\u01b0a \u0111\u1ec1 c\u1eadp \u0111\u1ebfn th\u00ec b\u1ea1n mu\u1ed1n chia s\u1ebb b\u1ea5t c\u1ee9 \u0111i\u1ec1u g\u00ec kh\u00e1c m\u00e0 b\u1ea1n mu\u1ed1n chia s\u1ebb v\u1edbi c\u1ed9ng \u0111\u1ed3ng.<\/p>\n\n<p><strong>Fabrice Grinda:<\/strong> V\u00e2ng, t\u00f4i \u0111o\u00e1n ph\u00e2n t\u00edch c\u1ee7a t\u00f4i l\u00e0 t\u00f4i c\u1ef1c k\u1ef3 l\u1ea1c quan v\u1ec1 v\u1ecb tr\u00ed c\u1ee7a ch\u00fang ta. V\u00e0 ch\u00fang ta v\u1eabn \u0111ang \u1edf giai \u0111o\u1ea1n \u0111\u1ea7u c\u1ee7a cu\u1ed9c c\u00e1ch m\u1ea1ng c\u00f4ng ngh\u1ec7. Ch\u00fang t\u00f4i s\u1eafp s\u1ed1 h\u00f3a to\u00e0n b\u1ed9 th\u1ebf gi\u1edbi BDB. \u0110\u00f3 l\u00e0 m\u1ed9t xu h\u01b0\u1edbng s\u1ebd m\u1ea5t 10, 20 n\u0103m n\u1eefa. \u0110\u00f3 l\u00e0 t\u00ecnh tr\u1ea1ng gi\u1ea3m ph\u00e1t \u1ed3 \u1ea1t. B\u1edfi v\u00ec n\u00f3 c\u00f3 t\u00e1c d\u1ee5ng gi\u1ea3m ph\u00e1t, n\u00f3 mang t\u00ednh bao tr\u00f9m v\u00e0 s\u1ebd t\u0103ng s\u1ee9c mua c\u0169ng nh\u01b0 ch\u1ea5t l\u01b0\u1ee3ng cu\u1ed9c s\u1ed1ng c\u1ee7a m\u1ecdi ng\u01b0\u1eddi n\u01a1i \u0111ang s\u1eafp di\u1ec5n ra m\u1ed9t cu\u1ed9c c\u00e1ch m\u1ea1ng l\u1edbn v\u1ec1 c\u00f4ng ngh\u1ec7 kh\u00ed h\u1eadu, n\u01a1i ch\u00fang ta \u0111ang th\u1ea5y r\u1eb1ng s\u1ee9c m\u1ea1nh gi\u1ea3m ph\u00e1t c\u1ee7a c\u00f4ng ngh\u1ec7 th\u00f4ng qua pin v\u00e0 n\u0103ng l\u01b0\u1ee3ng m\u1eb7t tr\u1eddi \u0111ang tr\u1edf n\u00ean r\u1ebb h\u01a1n r\u1ea5t nhi\u1ec1u so v\u1edbi m\u1ecdi th\u1ee9 kh\u00e1c r\u1eb1ng ch\u00fang ta s\u1ebd chuy\u1ec3n \u0111\u1ed5i ho\u00e0n to\u00e0n ho\u1eb7c ho\u1eb7c s\u1ea3n xu\u1ea5t n\u0103ng l\u01b0\u1ee3ng sang h\u1ec7 th\u1ed1ng kh\u00f4ng c\u00f3 carbon \u0111\u1ebfn m\u1ee9c t\u00f4i nghi ng\u1edd r\u1eb1ng chi ph\u00ed bi\u00ean c\u1ee7a \u0111i\u1ec7n trong v\u00f2ng 30, 20, 40 n\u0103m s\u1ebd b\u1eb1ng 0, \u0111i\u1ec1u n\u00e0y th\u1ef1c s\u1ef1 s\u1ebd d\u1eabn \u0111\u1ebfn m\u1ed9t cu\u1ed9c c\u00e1ch m\u1ea1ng kh\u00e1c. V\u00e0 ch\u00fang ta s\u1ebd c\u00f3 th\u1ec3 tr\u1ed3ng tr\u1ecdt tr\u00ean sa m\u1ea1c, kh\u1eed mu\u1ed1i trong n\u01b0\u1edbc m\u1eb7n.<\/p>\n\n<p>\u00dd t\u00f4i l\u00e0, c\u00f3 r\u1ea5t nhi\u1ec1u \u0111i\u1ec1u t\u00edch c\u1ef1c \u0111ang \u0111\u1ebfn, \u1eeb, n\u1ebfu b\u1ea1n l\u00f9i l\u1ea1i m\u1ed9t b\u01b0\u1edbc th\u00ec c\u00e1c xu h\u01b0\u1edbng qu\u00e1 l\u1ea1c quan v\u00e0 b\u1ea3n th\u00e2n AI c\u00f3 th\u1ec3 s\u1ebd d\u1eabn \u0111\u1ebfn m\u1ed9t cu\u1ed9c c\u00e1ch m\u1ea1ng n\u0103ng su\u1ea5t l\u1edbn, s\u1ebd bi\u1ebfn \u0111\u1ed5i cu\u1ed9c s\u1ed1ng c\u1ee7a ch\u00fang ta t\u1ed1t \u0111\u1eb9p h\u01a1n. B\u00e2y gi\u1edd, ch\u00fang ta \u0111ang \u1edf \u0111\u1ec9nh cao c\u1ee7a chu k\u1ef3 c\u01b0\u1eddng \u0111i\u1ec7u h\u00f3a, v\u00ec v\u1eady c\u00f3 l\u1ebd trong v\u00e0i n\u0103m t\u1edbi n\u00f3 s\u1ebd g\u00e2y th\u1ea5t v\u1ecdng v\u00e0 s\u1ebd m\u1ea5t m\u1ed9t th\u1eddi gian tr\u01b0\u1edbc khi n\u00f3 \u0111\u01b0\u1ee3c \u0111\u01b0a v\u00e0o ch\u00ednh ph\u1ee7 v\u00e0 doanh nghi\u1ec7p l\u1edbn, n\u01a1i n\u00f3 s\u1ebd th\u1ef1c s\u1ef1 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn n\u0103ng su\u1ea5t, nh\u01b0ng trong 10 n\u0103m n\u1eefa , 20 n\u0103m n\u1eefa, c\u00f3 l\u1ebd n\u00f3 s\u1ebd thay \u0111\u1ed5i ho\u00e0n to\u00e0n cu\u1ed9c s\u1ed1ng ch\u00fang ta \u0111ang s\u1ed1ng t\u1ed1t \u0111\u1eb9p h\u01a1n. V\u00e0 v\u00ec th\u1ebf.<\/p>\n\n<p><strong>Alejandro Garcia-Amaya:<\/strong> T\u00f4i c\u0169ng r\u1ea5t ph\u1ea5n kh\u00edch.<\/p>\n\n<p><strong>Fabrice Grinda:<\/strong> V\u00e2ng, t\u00f4i r\u1ea5t ph\u1ea5n kh\u00edch. Ch\u00fang ta \u0111ang tr\u00ean \u0111\u00e0 x\u00e2y d\u1ef1ng m\u1ed9t th\u1ebf gi\u1edbi ng\u00e0y mai t\u1ed1t \u0111\u1eb9p h\u01a1n, \u0111\u00f3 s\u1ebd l\u00e0 m\u1ed9t th\u1ebf gi\u1edbi b\u00ecnh \u0111\u1eb3ng v\u1ec1 c\u01a1 h\u1ed9i cho nhi\u1ec1u ng\u01b0\u1eddi v\u00e0 s\u1ebd b\u1ec1n v\u1eefng v\u1ec1 m\u00f4i tr\u01b0\u1eddng. V\u00ec v\u1eady, t\u00f4i r\u1ea5t vui \u0111\u01b0\u1ee3c g\u00f3p ph\u1ea7n x\u00e2y d\u1ef1ng th\u1ebf gi\u1edbi n\u00e0y v\u00e0 b\u1ea1n c\u0169ng n\u00ean nh\u01b0 v\u1eady.<\/p>\n\n<p><strong>Alejandro Garcia-Amaya:<\/strong> V\u00e2ng. V\u00e2ng, c\u1ea3m \u01a1n b\u1ea1n r\u1ea5t nhi\u1ec1u v\u00ec th\u1eddi gian. C\u1ea3m \u01a1n, Fabrice. Th\u01b0\u1edfng th\u1ee9c ph\u1ea7n c\u00f2n l\u1ea1i trong ng\u00e0y c\u1ee7a b\u1ea1n! C\u1ea3m \u01a1n.<\/p>\n\n<p><strong>Fabrice Grinda:<\/strong> C\u1ea3m \u01a1n b\u1ea1n. B\u1ea3o tr\u1ecdng.<\/p>\n\n<p><strong>Alejandro Garcia-Amaya:<\/strong> H\u00e3y c\u1ea9n th\u1eadn.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>T\u00f4i \u0111\u01b0\u1ee3c m\u1eddi chia s\u1ebb h\u00e0nh tr\u00ecnh c\u1ee7a m\u00ecnh v\u1edbi c\u1ed9ng \u0111\u1ed3ng c\u1ef1u sinh vi\u00ean Techstars. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 nh\u1eefng c\u00e2u h\u1ecfi m\u00e0 ch\u00fang t\u00f4i \u0111\u00e3 \u0111\u1ec1 c\u1eadp. B\u1ea1n b\u1eaft &hellip; <a href=\"https:\/\/grinda.org\/vi\/cuoc-tro-chuyen-giua-cuu-sinh-vien-techstars-tu-zero-den-hang-ty-voi-alejandro-garcia-amaya\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Cu\u1ed9c tr\u00f2 chuy\u1ec7n gi\u1eefa c\u1ef1u sinh vi\u00ean Techstars t\u1eeb Zero \u0111\u1ebfn h\u00e0ng t\u1ef7 v\u1edbi Alejandro Garcia-Amaya&#8221;<\/span><\/a><\/p>\n","protected":false},"author":9,"featured_media":31877,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[253],"tags":[],"class_list":["post-31873","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-phong-van-tro-chuyen-ben-lo-suoi"],"acf":[],"contentUpdated":"Cu\u1ed9c tr\u00f2 chuy\u1ec7n gi\u1eefa c\u1ef1u sinh vi\u00ean Techstars t\u1eeb Zero \u0111\u1ebfn h\u00e0ng t\u1ef7 v\u1edbi Alejandro Garcia-Amaya. Categories - Ph\u1ecfng v\u1ea5n &amp; Tr\u00f2 chuy\u1ec7n b\u00ean l\u00f2 s\u01b0\u1edfi. Date-Posted - 2024-02-13T15:37:13 . \n T\u00f4i \u0111\u01b0\u1ee3c m\u1eddi chia s\u1ebb h\u00e0nh tr\u00ecnh c\u1ee7a m\u00ecnh v\u1edbi c\u1ed9ng \u0111\u1ed3ng c\u1ef1u sinh vi\u00ean Techstars. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 nh\u1eefng c\u00e2u h\u1ecfi m\u00e0 ch\u00fang t\u00f4i \u0111\u00e3 \u0111\u1ec1 c\u1eadp.\n B\u1ea1n b\u1eaft \u0111\u1ea7u h\u00e0nh tr\u00ecnh kh\u1edfi nghi\u1ec7p c\u1ee7a m\u00ecnh v\u00e0o n\u0103m 1998, \u0111\u1ed3ng s\u00e1ng l\u1eadp v\u00e0 l\u00e0 Gi\u00e1m \u0111\u1ed1c \u0111i\u1ec1u h\u00e0nh c\u1ee7a m\u1ed9t s\u1ed1 d\u1ef1 \u00e1n kinh doanh th\u00e0nh c\u00f4ng nh\u01b0 Aucland, Zingy v\u00e0 OLX.\n \u0110i\u1ec1u g\u00ec \u0111\u00e3 truy\u1ec1n c\u1ea3m h\u1ee9ng cho vi\u1ec7c th\u00e0nh l\u1eadp m\u1ed7i doanh nghi\u1ec7p v\u00e0 t\u1ea7m nh\u00ecn c\u1ee7a b\u1ea1n \u0111\u1ed1i v\u1edbi ch\u00fang ph\u00e1t tri\u1ec3n nh\u01b0 th\u1ebf n\u00e0o theo th\u1eddi gian?\n B\u1ea1n c\u00f3 ph\u1ea3i thay \u0111\u1ed5i \u00fd t\u01b0\u1edfng ban \u0111\u1ea7u b\u1ea5t c\u1ee9 l\u00fac n\u00e0o kh\u00f4ng?\n B\u1ea1n c\u00f3 ph\u01b0\u01a1ng ph\u00e1p\/quy tr\u00ecnh n\u00e0o \u0111\u1ec3 t\u00ecm ki\u1ebfm s\u1ea3n ph\u1ea9m ph\u00f9 h\u1ee3p v\u1edbi th\u1ecb tr\u01b0\u1eddng kh\u00f4ng?  \n Khi n\u00e0o b\u1ea1n bi\u1ebft \u0111\u00f3 l\u00e0 th\u1eddi \u0111i\u1ec3m th\u00edch h\u1ee3p \u0111\u1ec3 tung ra th\u1ecb tr\u01b0\u1eddng?  \n Ba li\u00ean doanh n\u00e0y \u0111\u00e3 \u0111\u1ea1t \u0111\u1ebfn t\u1ea7m cao tuy\u1ec7t v\u1eddi! Aucland ph\u00e1t tri\u1ec3n th\u00e0nh m\u1ed9t trong nh\u1eefng trang \u0111\u1ea5u gi\u00e1 l\u1edbn nh\u1ea5t \u1edf ch\u00e2u \u00c2u. Zingy \u0111\u00e3 thu v\u1ec1 doanh thu h\u00e0ng n\u0103m \u1ea5n t\u01b0\u1ee3ng 200 tri\u1ec7u USD ch\u1ec9 trong v\u00f2ng 4 n\u0103m. V\u00e0 t\u1ea5t nhi\u00ean, OLX, m\u1ed9t c\u00e1i t\u00ean quen thu\u1ed9c tr\u00ean to\u00e0n th\u1ebf gi\u1edbi, ho\u1ea1t \u0111\u1ed9ng \u1edf 30 qu\u1ed1c gia v\u1edbi \u0111\u1ed9i ng\u0169 \u0111\u00f4ng \u0111\u1ea3o h\u01a1n 10.000 nh\u00e2n vi\u00ean. Kh\u00e1 l\u00e0 cu\u1ed9c h\u00e0nh tr\u00ecnh, ph\u1ea3i kh\u00f4ng?\n Nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c ho\u1eb7c s\u00e1ng ki\u1ebfn \u200b\u200bc\u1ee5 th\u1ec3 n\u00e0o l\u00e0 \u0111\u1ed9ng l\u1ef1c ch\u00ednh cho s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a c\u00e1c c\u00f4ng ty \u0111\u00f3?\n B\u1ea1n c\u00f3 x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c c\u00e1c ph\u01b0\u01a1ng ph\u00e1p ph\u1ed5 bi\u1ebfn, ch\u1eb3ng h\u1ea1n nh\u01b0 quan h\u1ec7 \u0111\u1ed1i t\u00e1c chi\u1ebfn l\u01b0\u1ee3c ho\u1eb7c s\u00e1ng ki\u1ebfn \u200b\u200bgi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng, \u0111\u00e3 g\u00f3p ph\u1ea7n li\u00ean t\u1ee5c v\u00e0o s\u1ef1 th\u00e0nh c\u00f4ng c\u1ee7a m\u1ed7i d\u1ef1 \u00e1n kinh doanh kh\u00f4ng?\n Nh\u1eefng th\u00e1ch th\u1ee9c l\u1edbn nh\u1ea5t m\u00e0 b\u1ea1n g\u1eb7p ph\u1ea3i khi nh\u00e2n r\u1ed9ng t\u1eebng th\u00e1ch th\u1ee9c \u0111\u00f3 l\u00e0 g\u00ec?\n \u0110\u1ed1i v\u1edbi nh\u1eefng nh\u00e0 s\u00e1ng l\u1eadp c\u00f4ng ty kh\u1edfi nghi\u1ec7p \u0111ang mu\u1ed1n x\u00e2y d\u1ef1ng v\u00e0 m\u1edf r\u1ed9ng quy m\u00f4 th\u1ecb tr\u01b0\u1eddng tr\u1ef1c tuy\u1ebfn, b\u1ea1n s\u1ebd \u0111\u01b0a ra l\u1eddi khuy\u00ean g\u00ec \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o s\u1ef1 t\u0103ng tr\u01b0\u1edfng b\u1ec1n v\u1eefng v\u00e0 t\u1ea1o ra hi\u1ec7u \u1ee9ng m\u1ea1ng l\u01b0\u1edbi m\u1ea1nh m\u1ebd?\n \u0110i\u1ec1u h\u01b0\u1edbng th\u1ecb tr\u01b0\u1eddng to\u00e0n c\u1ea7u:\n Sau khi chuy\u1ec3n \u0111\u1ed5i v\u00e0 \u0111i\u1ec1u ch\u1ec9nh th\u00e0nh c\u00f4ng nh\u1eefng \u00fd t\u01b0\u1edfng kinh doanh n\u00e0y tr\u00ean kh\u1eafp Hoa K\u1ef3, Ch\u00e2u \u00c2u, Ch\u00e2u \u00c1 v\u00e0 Ch\u00e2u M\u1ef9 Latinh,  \n B\u1ea1n th\u1ea5y chi\u1ebfn l\u01b0\u1ee3c n\u00e0o hi\u1ec7u qu\u1ea3 nh\u1ea5t trong vi\u1ec7c \u0111i\u1ec1u h\u01b0\u1edbng v\u00e0 ph\u00e1t tri\u1ec3n trong c\u00e1c th\u1ecb tr\u01b0\u1eddng to\u00e0n c\u1ea7u \u0111a d\u1ea1ng?\n N\u1ebfu ng\u01b0\u1eddi s\u00e1ng l\u1eadp s\u1eafp b\u01b0\u1edbc v\u00e0o m\u1ed9t khu v\u1ef1c m\u1edbi (EU), h\u1ecd c\u1ea7n l\u01b0u \u00fd nh\u1eefng c\u00e2u h\u1ecfi ho\u1eb7c c\u1ea1m b\u1eaby n\u00e0o?  \n Chuy\u1ec3n \u0111\u1ed5i sang \u0111\u1ea7u t\u01b0 m\u1ea1o hi\u1ec3m:\n Nhanh ch\u00f3ng chuy\u1ec3n sang vai tr\u00f2 \u0110\u1ed1i t\u00e1c s\u00e1ng l\u1eadp t\u1ea1i FJ Labs, b\u1ea1n \u0111\u00e3 \u0111\u1ea7u t\u01b0 v\u00e0o h\u01a1n 1100 c\u00f4ng ty theo th\u1eddi gian, bao g\u1ed3m c\u1ea3 nh\u1eefng c\u00f4ng ty l\u1edbn nh\u01b0 Alibaba v\u00e0 Coupang. Hi\u1ec7n c\u00f3 h\u01a1n 900 kho\u1ea3n \u0111\u1ea7u t\u01b0 \u0111ang ho\u1ea1t \u0111\u1ed9ng.  \n Nh\u1eefng y\u1ebfu t\u1ed1 n\u00e0o \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn qu\u00e1 tr\u00ecnh chuy\u1ec3n \u0111\u1ed5i c\u1ee7a b\u1ea1n t\u1eeb tinh th\u1ea7n kinh doanh th\u1ef1c h\u00e0nh sang ch\u1ee7 ngh\u0129a \u0111\u1ea7u t\u01b0 m\u1ea1o hi\u1ec3m?\n N\u1ec1n t\u1ea3ng kinh doanh c\u1ee7a b\u1ea1n \u1ea3nh h\u01b0\u1edfng nh\u01b0 th\u1ebf n\u00e0o \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh \u0111\u1ea7u t\u01b0 c\u1ee7a b\u1ea1n t\u1ea1i FJ Labs?\n Nh\u1eefng nguy\u00ean t\u1eafc ho\u1eb7c tri\u1ebft l\u00fd n\u00e0o h\u01b0\u1edbng d\u1eabn c\u00e1ch ti\u1ebfp c\u1eadn \u0111\u1ea7u t\u01b0 thi\u00ean th\u1ea7n c\u1ee7a b\u1ea1n v\u00e0 nh\u1eefng nguy\u00ean t\u1eafc n\u00e0y \u0111\u00e3 ph\u00e1t tri\u1ec3n theo th\u1eddi gian nh\u01b0 th\u1ebf n\u00e0o?\n \u0110\u1ea7u t\u01b0 thi\u00ean th\u1ea7n:\n C\u00e1c nh\u00e0 \u0111\u1ea7u t\u01b0 thi\u00ean th\u1ea7n th\u01b0\u1eddng tham gia v\u00e0o c\u00e1c c\u00f4ng ty kh\u1edfi nghi\u1ec7p trong giai \u0111o\u1ea1n \u0111\u1ea7u c\u1ee7a h\u1ecd v\u00e0 b\u1ea1n \u0111\u00e3 \u0111\u01b0\u1ee3c Forbes c\u00f4ng nh\u1eadn l\u00e0 Nh\u00e0 \u0111\u1ea7u t\u01b0 thi\u00ean th\u1ea7n s\u1ed1 1 tr\u00ean to\u00e0n c\u1ea7u.\n \u0110i\u1ec1u g\u00ec khi\u1ebfn b\u1ea1n h\u00e0o h\u1ee9ng nh\u1ea5t khi \u0111\u1ea7u t\u01b0 \u1edf giai \u0111o\u1ea1n \u0111\u1ea7u v\u00e0 b\u1ea1n th\u1ea5y nh\u1eefng th\u00e1ch th\u1ee9c n\u00e0o \u0111\u00e1ng gi\u1ea3i quy\u1ebft nh\u1ea5t trong giai \u0111o\u1ea1n n\u00e0y?\n B\u1ea1n \u01b0u ti\u00ean ti\u00eau ch\u00ed n\u00e0o khi l\u1ef1a ch\u1ecdn c\u00e1c c\u00f4ng ty kh\u1edfi nghi\u1ec7p \u0111\u1ec3 \u0111\u1ea7u t\u01b0, \u0111\u1eb7c bi\u1ec7t l\u00e0 trong l\u0129nh v\u1ef1c n\u0103ng \u0111\u1ed9ng c\u1ee7a th\u1ecb tr\u01b0\u1eddng tr\u1ef1c tuy\u1ebfn v\u00e0 hi\u1ec7u \u1ee9ng m\u1ea1ng?\n L\u1eddi khuy\u00ean d\u00e0nh cho ng\u01b0\u1eddi s\u00e1ng l\u1eadp:\n B\u1ea1n s\u1ebd \u0111\u01b0a ra l\u1eddi khuy\u00ean g\u00ec cho nh\u1eefng ng\u01b0\u1eddi s\u00e1ng l\u1eadp c\u00f4ng ty kh\u1edfi nghi\u1ec7p \u0111ang t\u00ecm ki\u1ebfm ngu\u1ed3n \u0111\u1ea7u t\u01b0 thi\u00ean th\u1ea7n v\u00e0 b\u1ea1n tin r\u1eb1ng nh\u1eefng y\u1ebfu t\u1ed1 ch\u00ednh n\u00e0o s\u1ebd g\u00f3p ph\u1ea7n t\u1ea1o n\u00ean th\u00e0nh c\u00f4ng cho m\u1ed9t \u0111\u1ee3t qu\u1ea3ng c\u00e1o chi\u00eau h\u00e0ng?\n C\u00e2n b\u1eb1ng r\u1ee7i ro v\u00e0 \u0111\u1ed5i m\u1edbi:\n \u0110\u1ea7u t\u01b0 thi\u00ean th\u1ea7n li\u00ean quan \u0111\u1ebfn m\u1ed9t m\u1ee9c \u0111\u1ed9 r\u1ee7i ro.  \n L\u00e0m c\u00e1ch n\u00e0o \u0111\u1ec3 b\u1ea1n \u0111\u1ea1t \u0111\u01b0\u1ee3c s\u1ef1 c\u00e2n b\u1eb1ng gi\u1eefa vi\u1ec7c ch\u1ea5p nh\u1eadn r\u1ee7i ro \u0111\u01b0\u1ee3c t\u00ednh to\u00e1n v\u00e0 \u0111\u1ea3m b\u1ea3o ph\u1ea7n th\u01b0\u1edfng ti\u1ec1m n\u0103ng cho c\u1ea3 b\u1ea3n th\u00e2n v\u00e0 c\u00f4ng ty kh\u1edfi nghi\u1ec7p m\u00e0 b\u1ea1n \u0111\u1ea7u t\u01b0 v\u00e0o?\n H\u1ed7 tr\u1ee3 kh\u1edfi nghi\u1ec7p danh m\u1ee5c \u0111\u1ea7u t\u01b0:\n Ngo\u00e0i \u0111\u1ea7u t\u01b0 t\u00e0i ch\u00ednh, b\u1ea1n t\u00edch c\u1ef1c tham gia v\u00e0 h\u1ed7 tr\u1ee3 c\u00e1c c\u00f4ng ty kh\u1edfi nghi\u1ec7p trong danh m\u1ee5c \u0111\u1ea7u t\u01b0 c\u1ee7a m\u00ecnh nh\u01b0 th\u1ebf n\u00e0o? B\u1ea1n c\u00f3 nh\u1eefng c\u00e1ch c\u1ee5 th\u1ec3 n\u00e0o \u0111\u1ec3 \u0111\u00f3ng g\u00f3p cho s\u1ef1 ph\u00e1t tri\u1ec3n v\u00e0 th\u00e0nh c\u00f4ng c\u1ee7a h\u1ecd kh\u00f4ng?\n M\u1ea1ng l\u01b0\u1edbi v\u00e0 t\u00ecm ngu\u1ed3n cung \u1ee9ng giao d\u1ecbch:\n X\u00e2y d\u1ef1ng m\u1ed9t m\u1ea1ng l\u01b0\u1edbi m\u1ea1nh m\u1ebd l\u00e0 r\u1ea5t quan tr\u1ecdng trong th\u1ebf gi\u1edbi \u0111\u1ea7u t\u01b0 thi\u00ean th\u1ea7n c\u0169ng nh\u01b0 trong th\u1ebf gi\u1edbi s\u00e1ng l\u1eadp v\u00e0 ph\u00e1t tri\u1ec3n m\u1ed9t c\u00f4ng ty kh\u1edfi nghi\u1ec7p.  \n B\u1ea1n ti\u1ebfp c\u1eadn m\u1ea1ng l\u01b0\u1edbi b\u1eb1ng c\u00e1ch n\u00e0o v\u00e0 b\u1ea1n s\u1eed d\u1ee5ng chi\u1ebfn l\u01b0\u1ee3c n\u00e0o \u0111\u1ec3 t\u00ecm ki\u1ebfm c\u00e1c c\u01a1 h\u1ed9i \u0111\u1ea7u t\u01b0 \u0111\u1ea7y h\u1ee9a h\u1eb9n?\n B\u00e0i h\u1ecdc t\u1eeb \u0111\u1ea7u t\u01b0:\n V\u1edbi danh m\u1ee5c \u0111\u1ea7u t\u01b0 r\u1ed9ng l\u1edbn nh\u01b0 v\u1eady, c\u00f3 kho\u1ea3n \u0111\u1ea7u t\u01b0 ho\u1eb7c kinh nghi\u1ec7m c\u1ee5 th\u1ec3 n\u00e0o n\u1ed5i b\u1eadt l\u00e0 c\u01a1 h\u1ed9i h\u1ecdc t\u1eadp qu\u00fd gi\u00e1 cho b\u1ea1n v\u1edbi t\u01b0 c\u00e1ch l\u00e0 m\u1ed9t nh\u00e0 \u0111\u1ea7u t\u01b0 thi\u00ean th\u1ea7n kh\u00f4ng?\n V\u1edbi t\u01b0 c\u00e1ch l\u00e0 m\u1ed9t nh\u00e0 \u0111\u1ea7u t\u01b0 thi\u00ean th\u1ea7n, b\u1ea1n \u0111\u00e3 h\u1ecdc \u0111\u01b0\u1ee3c nh\u1eefng b\u00e0i h\u1ecdc quan tr\u1ecdng n\u00e0o m\u00e0 b\u1ea1n tin r\u1eb1ng c\u00e1c nh\u00e0 s\u00e1ng l\u1eadp n\u00ean ch\u00fa \u00fd \u0111\u1ebfn?\n V\u1edbi c\u00e1c ho\u1ea1t \u0111\u1ed9ng \u0111\u1ea7u t\u01b0 to\u00e0n c\u1ea7u c\u1ee7a m\u00ecnh, b\u1ea1n l\u00e0m c\u00e1ch n\u00e0o \u0111\u1ec3 c\u1eadp nh\u1eadt th\u00f4ng tin v\u1ec1 c\u00e1c xu h\u01b0\u1edbng v\u00e0 c\u01a1 h\u1ed9i m\u1edbi n\u1ed5i \u1edf c\u00e1c khu v\u1ef1c kh\u00e1c nhau?\n D\u1ef1 \u0111o\u00e1n t\u01b0\u01a1ng lai:\n Nh\u00ecn v\u1ec1 ph\u00eda tr\u01b0\u1edbc, b\u1ea1n d\u1ef1 \u0111o\u00e1n \u0111i\u1ec1u g\u00ec s\u1ebd l\u00e0 l\u00e0n s\u00f3ng l\u1edbn ho\u1eb7c s\u1ef1 \u0111\u1ed5i m\u1edbi trong c\u00f4ng ngh\u1ec7 v\u00e0 l\u00e0m th\u1ebf n\u00e0o c\u00e1c doanh nh\u00e2n c\u00f3 th\u1ec3 \u0111\u1ecbnh v\u1ecb m\u00ecnh \u0111\u1ec3 v\u01b0\u1ee3t qua l\u00e0n s\u00f3ng \u0111\u00f3?\n T\u00edch h\u1ee3p c\u00f4ng vi\u1ec7c v\u00e0 cu\u1ed9c s\u1ed1ng:\n B\u1ea1n c\u00f3 m\u1ed9t blog, n\u01a1i b\u1ea1n n\u00f3i v\u1ec1 cu\u1ed9c s\u1ed1ng ngh\u1ec1 nghi\u1ec7p v\u00e0 c\u00e1 nh\u00e2n c\u1ee7a m\u00ecnh.\n B\u1ea1n qu\u1ea3n l\u00fd th\u1eddi gian c\u1ee7a m\u00ecnh m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3 nh\u01b0 th\u1ebf n\u00e0o \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o s\u1ef1 c\u00e2n b\u1eb1ng gi\u1eefa c\u00e1c cam k\u1ebft ngh\u1ec1 nghi\u1ec7p v\u00e0 s\u1edf th\u00edch c\u00e1 nh\u00e2n nh\u01b0 du l\u1ecbch, l\u01b0\u1edbt v\u00e1n di\u1ec1u v\u00e0 qu\u1ea7n v\u1ee3t?\n B\u1ea1n c\u00f3 th\u1ea5y r\u1eb1ng nh\u1eefng ho\u1ea1t \u0111\u1ed9ng n\u00e0y \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn ph\u01b0\u01a1ng ph\u00e1p l\u00e3nh \u0111\u1ea1o c\u1ee7a b\u1ea1n kh\u00f4ng?\n S\u1ef1 s\u00e1ng t\u1ea1o n\u00e0y chuy\u1ec3n th\u00e0nh phong c\u00e1ch l\u00e3nh \u0111\u1ea1o c\u1ee7a b\u1ea1n nh\u01b0 th\u1ebf n\u00e0o v\u00e0 b\u1ea1n khuy\u1ebfn kh\u00edch m\u1ed9t m\u00f4i tr\u01b0\u1eddng s\u00e1ng t\u1ea1o trong n\u1ed7 l\u1ef1c ngh\u1ec1 nghi\u1ec7p c\u1ee7a m\u00ecnh nh\u01b0 th\u1ebf n\u00e0o?\n N\u1ebfu mu\u1ed1n, b\u1ea1n c\u00f3 th\u1ec3 nghe podcast .\n D\u01b0\u1edbi \u0111\u00e2y l\u00e0 b\u1ea3n ghi l\u1ea1i cu\u1ed9c tr\u00f2 chuy\u1ec7n \u0111\u1ec3 b\u1ea1n \u0111\u1ecdc vui v\u1ebb.\n Alejandro Garcia-Amaya: H\u00f4m nay, ch\u00fang t\u00f4i r\u1ea5t vinh d\u1ef1 c\u00f3 \u0111\u01b0\u1ee3c Fabrice Grinda, \u0111\u1ed1i t\u00e1c s\u00e1ng l\u1eadp t\u1ea1i FJ Labs. Tham gia c\u00f9ng ch\u00fang t\u00f4i, Fabrice, ch\u00e0o m\u1eebng.\n Fabrice Grinda: C\u1ea3m \u01a1n v\u00ec \u0111\u00e3 m\u1eddi t\u00f4i.\n Alejandro Garcia-Amaya: \u0110\u01b0\u1ee3c r\u1ed3i. V\u00ec v\u1eady, h\u00e3y ng\u1ed3i l\u1ea1i m\u1ed9t gi\u00e2y. T\u00f4i s\u1ebd cung c\u1ea5p m\u1ed9t ch\u00fat th\u00f4ng tin c\u01a1 b\u1ea3n v\u1ec1 b\u1ea1n v\u00e0 sau \u0111\u00f3 ch\u00fang ta s\u1ebd chuy\u1ec3n ngay sang m\u1ed9t s\u1ed1 c\u00e2u h\u1ecfi. V\u00ec v\u1eady, Fabrice l\u00e0 m\u1ed9t doanh nh\u00e2n v\u00e0 nh\u00e0 \u0111\u1ea7u t\u01b0 internet n\u1ed5i ti\u1ebfng v\u1edbi th\u00e0nh t\u00edch \u0111\u00e1ng ch\u00fa \u00fd l\u00e0 300 l\u1ea7n tho\u00e1i v\u1ed1n v\u00e0 1.100 kho\u1ea3n \u0111\u1ea7u t\u01b0 thi\u00ean th\u1ea7n th\u00f4ng qua vai tr\u00f2 l\u00e0 \u0111\u1ed1i t\u00e1c s\u00e1ng l\u1eadp t\u1ea1i FJ labs, m\u1ed9t c\u00f4ng ty \u0111\u1ea7u t\u01b0 m\u1ea1o hi\u1ec3m.\n Tr\u01b0\u1edbc khi tr\u1edf th\u00e0nh nh\u00e0 \u0111\u1ea7u t\u01b0, Fabrice \u0111\u00e3 th\u00e0nh l\u1eadp m\u1ed9t s\u1ed1 c\u00f4ng ty th\u00e0nh c\u00f4ng nh\u01b0 OLX. Trang web rao v\u1eb7t l\u1edbn nh\u1ea5t \u1edf \u1ea4n \u0110\u1ed9, Brazil, Pakistan, Ba Lan, Ukraine, Nga, B\u1ed3 \u0110\u00e0o Nha v\u00e0 nhi\u1ec1u th\u1ecb tr\u01b0\u1eddng m\u1edbi n\u1ed5i kh\u00e1c ho\u1ea1t \u0111\u1ed9ng t\u1ea1i 50 qu\u1ed1c gia v\u00e0 c\u00f3 h\u01a1n 3000 nh\u00e2n vi\u00ean. Tr\u01b0\u1edbc OLX, Fabrice \u0111\u00e3 th\u00e0nh l\u1eadp v\u00e0 l\u00e3nh \u0111\u1ea1o Zingy, m\u1ed9t trong nh\u1eefng c\u00f4ng ty truy\u1ec1n th\u00f4ng kh\u00f4ng d\u00e2y l\u1edbn nh\u1ea5t \u1edf Ch\u00e2u M\u1ef9. Fabrice b\u1eaft \u0111\u1ea7u h\u00e0nh tr\u00ecnh kh\u1edfi nghi\u1ec7p c\u1ee7a m\u00ecnh v\u00e0o n\u0103m 1998 v\u1edbi vi\u1ec7c th\u00e0nh l\u1eadp Aucland, c\u00f4ng ty \u0111\u00e3 ph\u00e1t tri\u1ec3n th\u00e0nh m\u1ed9t trong nh\u1eefng \u0111\u1ecba \u0111i\u1ec3m \u0111\u1ea5u gi\u00e1 l\u1edbn nh\u1ea5t Ch\u00e2u \u00c2u. Ngo\u00e0i c\u00e1c d\u1ef1 \u00e1n kinh doanh c\u1ee7a m\u00ecnh, Fabrice c\u00f2n l\u00e0m c\u1ed1 v\u1ea5n qu\u1ea3n l\u00fd cho McKinsey v\u00e0 c\u00f4ng ty, c\u00f3 b\u1eb1ng C\u1eed nh\u00e2n kinh t\u1ebf t\u1ea1i \u0110\u1ea1i h\u1ecdc Princeton. Anh \u1ea5y tham gia v\u00e0o c\u00e1c chuy\u1ebfn du l\u1ecbch to\u00e0n c\u1ea7u, l\u01b0\u1edbt v\u00e1n di\u1ec1u, ho\u1ea1t \u0111\u1ed9ng c\u00f3 v\u1ebb m\u00e3nh li\u1ec7t, qu\u1ea7n v\u1ee3t v\u00e0 chia s\u1ebb nh\u1eefng hi\u1ec3u bi\u1ebft s\u00e2u s\u1eafc v\u1ec1 cu\u1ed9c s\u1ed1ng c\u00e1 nh\u00e2n v\u00e0 ngh\u1ec1 nghi\u1ec7p c\u1ee7a m\u00ecnh th\u00f4ng qua vi\u1ec7c vi\u1ebft blog t\u1ea1i Fabricegrinda.com, \u0111\u00f3 l\u00e0 GRINDA.com.\n C\u1ea3m \u01a1n b\u1ea1n. Ch\u00e0o m\u1eebng. T\u00f4i \u0111\u00e3 nghe m\u1ed9t s\u1ed1 c\u00e2u chuy\u1ec7n trong chuy\u1ebfn h\u00e0nh tr\u00ecnh c\u1ee7a b\u1ea1n v\u00e0 t\u00f4i r\u1ea5t n\u00f3ng l\u00f2ng \u0111\u01b0\u1ee3c k\u1ec3 th\u00eam m\u1ed9t s\u1ed1 c\u00e2u chuy\u1ec7n \u1edf \u0111\u00e2y. V\u00ec v\u1eady, b\u1ea1n b\u1eaft \u0111\u1ea7u h\u00e0nh tr\u00ecnh kh\u1edfi nghi\u1ec7p c\u1ee7a m\u00ecnh v\u00e0o n\u0103m 1998, \u0111\u1ed3ng s\u00e1ng l\u1eadp v\u00e0 l\u00e0 Gi\u00e1m \u0111\u1ed1c \u0111i\u1ec1u h\u00e0nh c\u1ee7a m\u1ed9t s\u1ed1 d\u1ef1 \u00e1n kinh doanh th\u00e0nh c\u00f4ng, nh\u01b0 t\u00f4i \u0111\u00e3 \u0111\u1ec1 c\u1eadp trong Aucland, Zingy v\u00e0 OLX. T\u00f4i s\u1ebd k\u1ec3 l\u1ea1i m\u1ed9t v\u00e0i giai tho\u1ea1i m\u00e0 t\u00f4i \u0111\u00e3 nghe \u0111\u01b0\u1ee3c khi x\u00e2y d\u1ef1ng t\u1eebng c\u00f4ng ty v\u00e0 xin b\u1ea1n m\u1ed9t ho\u1eb7c nhi\u1ec1u b\u00e0i h\u1ecdc r\u00fat ra t\u1eeb m\u1ed7i c\u00f4ng ty t\u01b0\u01a1ng \u1ee9ng. V\u00ec v\u1eady, h\u00e3y nh\u1ea3y v\u00e0o v\u1ea5n \u0111\u1ec1 n\u00e0y.\n B\u1ea1n r\u1eddi McKinsey \u0111\u1ec3 th\u00e0nh l\u1eadp Aucland. V\u00ec v\u1eady, sau khi t\u1ed1t nghi\u1ec7p \u0111\u1ea1i h\u1ecdc, b\u1ea1n \u0111\u1ebfn McKinsey, l\u00e0m vi\u1ec7c \u1edf \u0111\u00f3, r\u1ed3i r\u1eddi McKinsey, th\u00e0nh l\u1eadp Aucland, eBay cho Ph\u00e1p \u1edf tu\u1ed5i \u0111\u00f4i m\u01b0\u01a1i.\n Sau v\u00e0i n\u0103m x\u00e2y d\u1ef1ng Aucland, b\u1ea1n c\u00f3 th\u1ec3 b\u00e1n n\u00f3 cho eBay v\u1edbi gi\u00e1, t\u00f4i tin r\u1eb1ng l\u1eddi \u0111\u1ec1 ngh\u1ecb l\u00e0 20 tri\u1ec7u, nh\u01b0ng b\u1ea1n mu\u1ed1n ti\u1ebfp t\u1ee5c ph\u00e1t tri\u1ec3n n\u00f3. Cu\u1ed1i c\u00f9ng b\u1ea1n \u0111\u00e3 c\u00f3 th\u1ec3 huy \u0111\u1ed9ng \u0111\u01b0\u1ee3c h\u01a1n 50-60 tri\u1ec7u. Cu\u1ed1i c\u00f9ng, b\u1ea1n \u0111\u00e3 b\u00e1n c\u1ed5 ph\u1ea7n c\u1ee7a m\u00ecnh cho m\u1ed9t nh\u00e0 \u0111\u1ea7u t\u01b0 t\u01b0 nh\u00e2n. M\u1ed9t s\u1ed1 b\u00e0i h\u1ecdc r\u00fat ra t\u1eeb kinh nghi\u1ec7m c\u1ee7a b\u1ea1n l\u00e0 g\u00ec? B\u1edfi v\u00ec \u0111i\u1ec1u \u0111\u00f3 th\u1eadt th\u00fa v\u1ecb, vi\u1ec7c th\u00e0nh l\u1eadp m\u1ed9t c\u00f4ng ty kh\u00e1 nhanh ch\u00f3ng \u0111\u00e3 c\u00f3 m\u1ed9t lo\u1ea1i \u01b0u \u0111\u00e3i nh\u1ea5t \u0111\u1ecbnh v\u00e0 t\u1eeb ch\u1ed1i n\u00f3 r\u1ed3i ph\u00e1t tri\u1ec3n n\u00f3. V\u00ec v\u1eady, t\u00f4i ch\u1eafc ch\u1eafn r\u1eb1ng b\u1ea1n \u0111\u00e3 h\u1ecdc \u0111\u01b0\u1ee3c h\u00e0ng tri\u1ec7u \u0111i\u1ec1u, nh\u01b0ng b\u1ea1n ngh\u0129 \u0111\u1ebfn \u0111i\u1ec1u g\u00ec?\n Fabrice Grinda: V\u00e2ng. V\u00ec v\u1eady, nh\u00e2n ti\u1ec7n, t\u00f4i bi\u1ebft m\u00ecnh mu\u1ed1n tr\u1edf th\u00e0nh nh\u00e0 s\u00e1ng l\u1eadp c\u00f4ng ngh\u1ec7, th\u1eadm ch\u00ed tr\u01b0\u1edbc khi t\u00f4i v\u00e0o \u0111\u1ea1i h\u1ecdc ho\u1eb7c McKinsey, McKinsey gi\u1ed1ng nh\u01b0 tr\u01b0\u1eddng kinh doanh, ngo\u1ea1i tr\u1eeb vi\u1ec7c h\u1ecd tr\u1ea3 ti\u1ec1n cho b\u1ea1n.\n V\u00e0 khi t\u00f4i th\u00e0nh l\u1eadp c\u00f4ng ty c\u1ee7a m\u00ecnh, b\u1ea1n bi\u1ebft \u0111\u1ea5y, t\u00f4i th\u1ef1c s\u1ef1 th\u00edch t\u1ea1o ra th\u1ee9 g\u00ec \u0111\u00f3 t\u1eeb con s\u1ed1 kh\u00f4ng, t\u00f4i mu\u1ed1n tr\u1edf th\u00e0nh ng\u01b0\u1eddi s\u00e1ng l\u1eadp. V\u00e0 t\u00f4i \u0111o\u00e1n l\u00fac \u0111\u00f3 b\u1ea1n 23 tu\u1ed5i, t\u00f4i \u0111\u00e3 kh\u00f4ng nh\u1eadn ra 20 tri\u1ec7u \u0111\u00f4 la l\u00e0 bao nhi\u00eau. Khi b\u1ea1n c\u00f3, b\u1ea1n bi\u1ebft \u0111\u1ea5y, t\u00f4i kh\u00f4ng c\u00f3 g\u00ec c\u1ea3, nh\u01b0ng kh\u00f4ng hi\u1ec3u sao n\u00f3 l\u1ea1i c\u1ea3m th\u1ea5y kh\u00f4ng c\u00f3 \u00fd ngh\u0129a d\u01b0\u1edbi b\u1ea5t k\u1ef3 h\u00ecnh th\u1ee9c, h\u00ecnh d\u1ea1ng ho\u1eb7c h\u00ecnh th\u1ee9c n\u00e0o.\n T\u00f4i ki\u1ec3u nh\u01b0, kh\u00f4ng, t\u00f4i mu\u1ed1n x\u00e2y d\u1ef1ng m\u1ed9t c\u00e1i g\u00ec \u0111\u00f3 to l\u1edbn. T\u00f4i s\u1ebd thay \u0111\u1ed5i th\u1ebf gi\u1edbi. V\u00e0 20 tri\u1ec7u ch\u1eb3ng l\u00e0 g\u00ec c\u1ea3, b\u1ea1n bi\u1ebft \u0111\u1ea5y, s\u1ebd c\u00f3 c\u01a1 h\u1ed9i ti\u1ebfn t\u1edbi t\u01b0\u01a1ng lai. T\u00f4i s\u1ebd x\u00e2y d\u1ef1ng m\u1ed9t c\u00e1i g\u00ec \u0111\u00f3 l\u1edbn h\u01a1n nhi\u1ec1u v\u00e0 n\u1ebfu n\u00f3 th\u1ea5t b\u1ea1i th\u00ec sao c\u0169ng \u0111\u01b0\u1ee3c. V\u00e0 t\u00f4i \u0111\u00e3 kh\u00f4ng nh\u1eadn ra l\u00e0m th\u1ebf n\u00e0o. Cu\u1ed9c s\u1ed1ng thay \u0111\u1ed5i v\u00e0 c\u00f3 \u00fd ngh\u0129a h\u01a1n s\u1ed1 ti\u1ec1n \u0111\u01b0\u1ee3c.\n V\u00e0 v\u00ec v\u1eady, th\u00e0nh th\u1eadt m\u00e0 n\u00f3i, t\u00f4i \u0111\u00e3 b\u1ecf l\u1ee1 n\u00f3 m\u00e0 kh\u00f4ng h\u1ec1 c\u00e2n nh\u1eafc. T\u00f4i gi\u1ed1ng nh\u01b0, meh, kh\u00f4ng. V\u00e0 theo m\u1ed9t c\u00e1ch n\u00e0o \u0111\u00f3, \u0111\u00f3 l\u00e0 s\u1ef1 l\u1ef1a ch\u1ecdn \u0111\u00fang \u0111\u1eafn b\u1edfi v\u00ec c\u00f3 l\u1ebd t\u00f4i \u0111\u00e3 huy \u0111\u1ed9ng \u0111\u01b0\u1ee3c v\u1ed1n, ch\u00fang t\u00f4i \u0111\u00e3 t\u0103ng tr\u01b0\u1edfng \u0111\u00e1ng k\u1ec3 v\u00e0 sau \u0111\u00f3 nh\u1eadn \u0111\u01b0\u1ee3c l\u1eddi \u0111\u1ec1 ngh\u1ecb mua l\u1ea1i tr\u1ecb gi\u00e1 300 tri\u1ec7u USD t\u1eeb eBay. V\u00ec v\u1eady, v\u00e2ng, ch\u00fang t\u00f4i \u0111\u00e3 th\u1ef1c hi\u1ec7n pha lo\u00e3ng. Thay v\u00ec s\u1edf h\u1eefu 75% c\u00f4ng ty, gi\u1edd \u0111\u00e2y t\u00f4i s\u1edf h\u1eefu 40% c\u00f4ng ty, nh\u01b0ng 40% c\u1ee7a 300 tri\u1ec7u l\u00e0 120 tri\u1ec7u.\n N\u00f3 v\u1eabn c\u00f3 gi\u00e1 tr\u1ecb h\u01a1n r\u1ea5t nhi\u1ec1u so v\u1edbi 75\/20. V\u1ea5n \u0111\u1ec1, n\u00f3i l\u00ean, nh\u00ecn l\u1ea1i, bi\u1ebft r\u1eb1ng ki\u1ebfm ti\u1ec1n kh\u00f3 \u0111\u1ebfn m\u1ee9c n\u00e0o v\u00e0 cu\u1ed9c s\u1ed1ng thay \u0111\u1ed5i nh\u01b0 th\u1ebf n\u00e0o c\u0169ng nh\u01b0 th\u1ef1c t\u1ebf l\u00e0 n\u00f3 c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n d\u1ec5 d\u00e0ng c\u1ea5p v\u1ed1n cho c\u00e1c c\u00f4ng ty kh\u1edfi nghi\u1ec7p ti\u1ebfp theo c\u1ee7a m\u00ecnh, v.v. C\u00f3 l\u1ebd n\u00ean l\u1ea5y s\u1ed1 20 \u0111\u1ec3 b\u1eaft \u0111\u1ea7u.\n S\u1ed1 hai, \u0111\u00e3 n\u00f3i v\u1eady. Khi 300 ng\u01b0\u1eddi \u0111\u1ebfn, t\u00f4i kh\u00f4ng th\u1ec3 thuy\u1ebft ph\u1ee5c \u0111\u01b0\u1ee3c c\u00e1c VC c\u1ee7a m\u00ecnh ch\u1ea5p nh\u1eadn l\u1eddi \u0111\u1ec1 ngh\u1ecb. V\u00ec v\u1eady, \u0111\u00f3 l\u00e0 m\u1ed9t b\u00e0i h\u1ecdc l\u1edbn kh\u00e1c theo ngh\u0129a l\u00e0 t\u00f4i ch\u01b0a bao gi\u1edd huy \u0111\u1ed9ng ti\u1ec1n tr\u01b0\u1edbc \u0111\u00e2y, v\u00ec v\u1eady t\u00f4i ch\u01b0a bao gi\u1edd \u0111\u00e0m ph\u00e1n m\u1ed9t h\u1ee3p \u0111\u1ed3ng mua c\u1ed5 phi\u1ebfu tr\u01b0\u1edbc \u0111\u00e2y. T\u00f4i kh\u00f4ng c\u00f3 l\u1ef1c c\u1ea3n n\u00ean kh\u00f4ng th\u1ec3 \u00e9p b\u00e1n \u0111\u01b0\u1ee3c. T\u00f4i kh\u00f4ng c\u00f3 t\u1ea5t c\u1ea3 c\u00e1c quy\u1ec1n c\u1ed1t l\u00f5i m\u00e0 t\u00f4i mong \u0111\u1ee3i. T\u1ea5t nhi\u00ean, \u0111\u00e2y l\u00e0 th\u1eddi k\u1ef3 m\u00e0 nh\u1eefng quy\u1ec1n n\u00e0y, b\u1ea1n bi\u1ebft \u0111\u1ea5y, li\u1ec1u l\u01b0\u1ee3ng an to\u00e0n kh\u00f4ng t\u1ed3n t\u1ea1i, b\u1ed9 t\u00e0i li\u1ec7u ti\u00eau chu\u1ea9n kh\u00f4ng t\u1ed3n t\u1ea1i. V\u00e0 t\u00f4i ch\u01b0a bao gi\u1edd l\u00e0m nh\u1eefng \u0111i\u1ec1u n\u00e0y tr\u01b0\u1edbc \u0111\u00e2y. V\u00ec v\u1eady, t\u00f4i \u0111\u00e3 kh\u00f4ng bi\u1ebft. T\u00f4i \u0111\u00e3 d\u1ef1a v\u00e0o lu\u1eadt s\u01b0 c\u1ee7a m\u00ecnh, ng\u01b0\u1eddi l\u1ebd ra ph\u1ea3i bi\u1ebft r\u00f5 h\u01a1n v\u00e0 kh\u00f4ng th\u01b0\u01a1ng l\u01b0\u1ee3ng quy\u1ec1n l\u1ee3i, \u0111\u00fang kh\u00f4ng.\n V\u00ec th\u1ebf kh\u00f4ng th\u1ec3 \u00e9p b\u00e1n \u0111\u01b0\u1ee3c. Cu\u1ed1i c\u00f9ng, ch\u00fang t\u00f4i \u0111\u00e3 s\u00e1p nh\u1eadp v\u1edbi m\u1ed9t c\u00f4ng ty giao d\u1ecbch c\u00f4ng khai. \u0110\u00e1ng ch\u00fa \u00fd l\u00e0 c\u00f2n nhi\u1ec1u h\u01a1n n\u1eefa, nh\u01b0ng c\u1ed5 phi\u1ebfu \u0111\u00f3 \u0111\u00e3 nhanh ch\u00f3ng gi\u1ea3m 99,98%. V\u00e0 t\u00f4i \u0111\u00e3 n\u00f3i v\u1edbi VC r\u1eb1ng \u0111\u00e2y kh\u00f4ng ph\u1ea3i l\u00e0 m\u1ed9t c\u00f4ng ty t\u1ed1t. eBay cung c\u1ea5p nhi\u1ec1u th\u1ee9 t\u1ed1t h\u01a1n, nh\u01b0ng t\u00f4i kh\u00f4ng th\u1ec3 thuy\u1ebft ph\u1ee5c \u0111\u01b0\u1ee3c h\u1ecd v\u00e0 t\u00f4i \u0111\u00e3 r\u00fat ra \u0111\u01b0\u1ee3c nhi\u1ec1u b\u00e0i h\u1ecdc. V\u00ec th\u1ebf, (A) 20 tri\u1ec7u l\u00e0 r\u1ea5t nhi\u1ec1u ti\u1ec1n. (B) \u0110\u1ea3m b\u1ea3o r\u1eb1ng b\u1ea1n c\u00f3 c\u00e1c quy\u1ec1n ti\u00eau chu\u1ea9n t\u01b0\u01a1ng t\u1ef1. Gi\u1ed1ng nh\u01b0, b\u1ea1n bi\u1ebft \u0111\u1ea5y, quy\u1ec1n k\u00e9o, ho\u1eb7c \u00edt nh\u1ea5t l\u00e0 quy\u1ec1n c\u00f5ng v\u00e0 quy\u1ec1n \u01b0u ti\u00ean. V\u00e0 (C), h\u00e3y ch\u1ecdn m\u1ed9t VC ph\u00f9 h\u1ee3p v\u1edbi b\u1ea1n. Gi\u1ed1ng nh\u01b0 t\u00f4i \u0111\u00e3 huy \u0111\u1ed9ng ti\u1ec1n \u1edf m\u1ee9c \u0111\u1ecbnh gi\u00e1 cao nh\u1ea5t cho ng\u01b0\u1eddi \u0111\u1ea7u t\u01b0 nhi\u1ec1u nh\u1ea5t. Nh\u01b0ng cu\u1ed1i c\u00f9ng, \u0111\u00f3 kh\u00f4ng ph\u1ea3i l\u00e0 m\u1ed9t VC b\u00ecnh th\u01b0\u1eddng. M\u1ed9t ng\u01b0\u1eddi Ph\u00e1p r\u1ea5t gi\u00e0u c\u00f3 mu\u1ed1n cho th\u1ebf gi\u1edbi th\u1ea5y r\u1eb1ng h\u1ecd hi\u1ec3u v\u1ec1 Internet nh\u01b0ng h\u1ecd kh\u00f4ng tham gia v\u00e0o vi\u1ec7c x\u00e2y d\u1ef1ng c\u00e1c c\u00f4ng ty th\u00e0nh c\u00f4ng. H\u1ecd th\u00edch xu\u1ea5t hi\u1ec7n tr\u00ean b\u00e1o ch\u00ed \u0111\u1ec3 mang t\u00ednh chi\u1ebfn l\u01b0\u1ee3c. V\u00e0 v\u00ec v\u1eady, khi \u0111\u1ebfn l\u00fac ph\u1ea3i tho\u00e1t ra, h\u1ecd kh\u00f4ng quan t\u00e2m \u0111\u1ebfn vi\u1ec7c tho\u00e1t ra. \u00dd t\u00f4i l\u00e0, v\u1ea5n \u0111\u1ec1 v\u1edbi m\u1ed9t ng\u01b0\u1eddi c\u00f3 gi\u00e1 tr\u1ecb h\u00e0ng tr\u0103m t\u1ef7. \u00dd t\u00f4i l\u00e0, v\u00e0o th\u1eddi \u0111i\u1ec3m \u0111\u00f3, t\u00f4i ngh\u0129 ch\u1ec9 c\u00f3 20 t\u1ef7, ki\u1ebfm th\u00eam v\u00e0i tr\u0103m tri\u1ec7u c\u0169ng ch\u1eb3ng c\u00f3 g\u00ec kh\u00e1c bi\u1ec7t \u0111\u1ed1i v\u1edbi h\u1ecd.\n V\u00e0 v\u00ec v\u1eady, m\u1eb7c d\u00f9 t\u00f4i khuy\u00ean ch\u00fang ta n\u00ean tho\u00e1t ra, nh\u01b0ng h\u1ecd v\u1eabn n\u00f3i: &#8220;Kh\u00f4ng, t\u00f4i s\u1ebd kh\u00f4ng tho\u00e1t&#8221;. V\u00e0 t\u00f4i kh\u00f4ng th\u1ec3 thay \u0111\u1ed5i \u0111i\u1ec1u \u0111\u00f3. V\u00e0 h\u1ecd n\u1eafm quy\u1ec1n ki\u1ec3m so\u00e1t, m\u1eb7c d\u00f9 \u0111\u00f3 l\u00e0 c\u00f4ng ty c\u1ee7a t\u00f4i. V\u00e0 do \u0111\u00f3, m\u1ed9t s\u1ed1 sai l\u1ea7m trong vi\u1ec7c huy \u0111\u1ed9ng ti\u1ec1n t\u1eeb sai VC \u0111\u1ebfn \u0111\u00e0m ph\u00e1n sai quy\u1ec1n cho \u0111\u1ebfn kh\u00f4ng nh\u1eadn ra s\u1ed1 ti\u1ec1n 20 tri\u1ec7u \u0111\u00f4 la l\u00fac \u0111\u1ea7u l\u00e0 bao nhi\u00eau.\n \u0110\u00fang v\u1eady, r\u1ea5t nhi\u1ec1u b\u00e0i h\u1ecdc cu\u1ed9c s\u1ed1ng th\u00fa v\u1ecb. M\u1ed9t l\u1ea7n n\u1eefa, n\u1ebfu t\u00f4i ki\u1ebfm \u0111\u01b0\u1ee3c 120 tri\u1ec7u \u1edf tu\u1ed5i 25. V\u00ec v\u1eady, \u0111i\u1ec1u n\u00e0y gi\u1ed1ng nh\u01b0 hai n\u0103m sau. Khi l\u1eddi \u0111\u1ec1 ngh\u1ecb c\u1ee7a eBay \u0111\u1ebfn, c\u00f3 l\u1ebd t\u00f4i s\u1ebd tr\u1edf th\u00e0nh m\u1ed9t k\u1ebb ki\u00eau ng\u1ea1o v\u00e0 kh\u00f3 ch\u1ecbu. V\u00e0 v\u00ec v\u1eady, b\u1ea1n bi\u1ebft \u0111\u1ea5y, vi\u1ec7c \u0103n m\u1ed9t mi\u1ebfng b\u00e1nh khi\u00eam t\u1ed1n, \u0111i t\u1eeb con s\u1ed1 0 tr\u1edf th\u00e0nh anh h\u00f9ng, b\u1ea1n bi\u1ebft \u0111\u1ea5y, v\u00e0 xu\u1ea5t hi\u1ec7n tr\u00ean m\u1ecdi t\u1ea1p ch\u00ed, v.v., l\u1ea1i tr\u1edf v\u1ec1 con s\u1ed1 0.\n \u0110\u00f3 c\u00f3 l\u1ebd l\u00e0 m\u1ed9t b\u00e0i h\u1ecdc cu\u1ed9c s\u1ed1ng r\u1ea5t qu\u00fd gi\u00e1 m\u00e0 t\u00f4i c\u1ea7n ph\u1ea3i h\u1ecdc.\n Alejandro Garcia-Amaya: T\u00f4i th\u00edch \u0111i\u1ec1u \u0111\u00f3. \u0110i\u1ec1u \u0111\u00f3 r\u1ea5t ph\u1ea3n \u00e1nh v\u00e0 thay \u0111\u1ed5i cu\u1ed9c s\u1ed1ng. Th\u1eadt phi th\u01b0\u1eddng. H\u00e3y chuy\u1ec3n sang li\u00ean doanh ti\u1ebfp theo. V\u00ec v\u1eady, Zingy.\n \u0110\u1ed1i v\u1edbi d\u1ef1 \u00e1n kinh doanh th\u1ee9 hai n\u00e0y, t\u00f4i nghe n\u00f3i ban \u0111\u1ea7u b\u1ea1n \u0111ang ngh\u0129 \u0111\u1ebfn m\u1ed9t \u00fd t\u01b0\u1edfng m\u00e0 b\u1ea1n c\u00f3 th\u1ec3 kh\u1edfi \u0111\u1ed9ng thay v\u00ec t\u00ecm v\u1ed1n m\u1ea1o hi\u1ec3m cho n\u00f3. \u0110i\u1ec1u g\u00ec khi\u1ebfn b\u1ea1n ngh\u0129 theo c\u00e1ch n\u00e0y? V\u00e0 t\u00f4i bi\u1ebft r\u1eb1ng cu\u1ed1i c\u00f9ng b\u1ea1n c\u0169ng ph\u1ea3i g\u00e2y qu\u1ef9, nh\u01b0ng \u0111\u00f3 l\u00e0 m\u1ed9t h\u00e0nh tr\u00ecnh r\u1ea5t kh\u00f3 kh\u0103n. Kh\u00f3 h\u01a1n nhi\u1ec1u so v\u1edbi tr\u1ea3i nghi\u1ec7m \u0111\u1ea7u ti\u00ean c\u1ee7a b\u1ea1n. B\u1ea1n c\u00f3 th\u1ec3 bao g\u1ed3m m\u1ed9t s\u1ed1 \u0111i\u1ec1u \u0111\u00f3?\n Fabrice Grinda: Ch\u00e0, khi b\u1ea1n \u0111ang huy \u0111\u1ed9ng ti\u1ec1n trong bong b\u00f3ng. V\u00e0o n\u0103m 1998, v\u1edbi m\u1ed9t ph\u1ea3 h\u1ec7, t\u00f4i c\u00f3 th\u1ec3 n\u00f3i l\u00e0 \u0111\u1ee9ng \u0111\u1ea7u l\u1edbp t\u1ea1i Princeton. McKinsey, m\u1ed9t trong nh\u1eefng ng\u01b0\u1eddi \u0111\u1ea7u ti\u00ean \u0111\u01b0\u1ee3c th\u0103ng ch\u1ee9c tr\u1ef1c ti\u1ebfp \u0111\u1ec3 li\u00ean k\u1ebft b\u1ea5t c\u1ee9 \u0111i\u1ec1u g\u00ec, gi\u1ed1ng nh\u01b0 m\u1ecdi ng\u01b0\u1eddi \u0111ang n\u00e9m ti\u1ec1n v\u00e0o t\u00f4i.\n N\u0103m 2001, t\u00f4i bi\u1ebft th\u1ebf gi\u1edbi s\u1ebd thay \u0111\u1ed5i v\u00e0 r\u00f5 r\u00e0ng l\u00e0 ngu\u1ed3n v\u1ed1n s\u1ebd kh\u00f4ng th\u1ec3 huy \u0111\u1ed9ng \u0111\u01b0\u1ee3c ho\u1eb7c c\u1ef1c k\u1ef3 kh\u00f3 kh\u0103n. V\u00e0 nh\u00e2n ti\u1ec7n, t\u00f4i \u0111\u00e3 ngh\u0129 Internet s\u1ebd kh\u00f4ng tr\u1edf th\u00e0nh th\u1ee9 l\u1edbn lao nh\u01b0 th\u1ebf n\u00e0y.\n T\u00f4i ngh\u0129, b\u1ea1n bi\u1ebft \u0111\u1ea5y, \u0111\u00e2y s\u1ebd kh\u00f4ng ph\u1ea3i l\u00e0 m\u1ed9t cu\u1ed9c c\u00e1ch m\u1ea1ng nh\u01b0 t\u00f4i mong \u0111\u1ee3i. N\u00f3 s\u1ebd kh\u00f4ng l\u1edbn \u0111\u00e2u. \u0110\u00e2y s\u1ebd kh\u00f4ng ph\u1ea3i l\u00e0 m\u1ed9t c\u00e1ch ki\u1ebfm ti\u1ec1n l\u1edbn. Nh\u01b0ng gi\u1ed1ng nh\u01b0, t\u00f4i kh\u00f4ng l\u00e0m vi\u1ec7c n\u00e0y v\u00ec t\u00f4i mu\u1ed1n ki\u1ebfm ti\u1ec1n. T\u00f4i l\u00e0m \u0111i\u1ec1u n\u00e0y v\u00ec t\u00f4i mu\u1ed1n s\u1ed1 0:1. T\u00f4i mu\u1ed1n tr\u1edf th\u00e0nh nh\u00e0 s\u00e1ng l\u1eadp c\u00f4ng ngh\u1ec7. T\u00f4i mu\u1ed1n \u0111\u01b0\u1ee3c \u0111\u1ecbnh h\u01b0\u1edbng theo s\u1ee9 m\u1ec7nh, nh\u01b0ng v\u00ec s\u1ee9 m\u1ec7nh c\u1ed1t l\u00f5i c\u1ee7a t\u00f4i hi\u1ec7n t\u1ea1i l\u00e0 tr\u1edf th\u00e0nh ng\u01b0\u1eddi s\u00e1ng l\u1eadp n\u00ean t\u00f4i s\u1eb5n s\u00e0ng hy sinh \u00fd t\u01b0\u1edfng \u0111\u1ec3 l\u00e0m \u0111i\u1ec1u g\u00ec \u0111\u00f3 m\u00e0 t\u00f4i ngh\u0129 m\u00ecnh c\u00f3 th\u1ec3 x\u00e2y d\u1ef1ng m\u1ed9t c\u00e1ch sinh l\u1eddi v\u1edbi r\u1ea5t \u00edt v\u1ed1n.\n V\u00e0 v\u00ec v\u1eady, n\u00f3 ph\u1ea3n \u00e1nh nhi\u1ec1u h\u01a1n nh\u1eefng ho\u00e0n c\u1ea3nh v\u0129 m\u00f4 m\u00e0 ch\u00fang t\u00f4i g\u1eb7p ph\u1ea3i. V\u1ec1 c\u01a1 b\u1ea3n, n\u00f3 gi\u1ed1ng nh\u01b0 m\u00f9a \u0111\u00f4ng c\u1ee7a c\u00f4ng ngh\u1ec7. N\u00f3 gi\u1ed1ng nh\u01b0, m\u1eb7c d\u00f9 \u0111\u00e2y kh\u00f4ng ph\u1ea3i l\u00e0 m\u1ed9t cu\u1ed9c suy tho\u00e1i to\u00e0n c\u1ea7u, nh\u01b0ng \u0111\u00f3 l\u00e0 m\u1ed9t cu\u1ed9c suy tho\u00e1i c\u00f4ng ngh\u1ec7. N\u00f3 r\u1ea5t, r\u1ea5t s\u00e2u.\n V\u00ec th\u1ebf v\u00e0o n\u0103m 2001, t\u00f4i ngh\u0129, \u0111\u01b0\u1ee3c th\u00f4i, t\u00f4i s\u1ebd l\u00e0m nh\u1ea1c chu\u00f4ng. Kh\u00f4ng ph\u1ea3i v\u00ec t\u00f4i th\u00edch nh\u1ea1c chu\u00f4ng. T\u00f4i ngh\u0129 n\u00f3 th\u1eadt ng\u1edb ng\u1ea9n. Uh, nh\u01b0ng t\u00f4i ngh\u0129 t\u00f4i c\u00f3 th\u1ec3 x\u00e2y d\u1ef1ng n\u00f3 kh\u00e1 ti\u1ebft ki\u1ec7m chi ph\u00ed \u1edf M\u1ef9 v\u00ec n\u00f3 \u0111\u00e3 th\u00e0nh c\u00f4ng \u1edf Ch\u00e2u \u00c2u v\u00e0 Ch\u00e2u \u00c1.  \n Alejandro Garcia-Amaya: V\u00ec v\u1eady, h\u00e3y t\u1eadp trung v\u00e0o nh\u1ea1c chu\u00f4ng, b\u1edfi v\u00ec b\u1ea1n \u0111ang ngh\u0129 v\u1ec1 vi\u1ec7c b\u1ea1n c\u00f3 th\u1ec3 b\u00e1n s\u1ea3n ph\u1ea9m n\u00e0y nhanh nh\u01b0 th\u1ebf n\u00e0o, x\u00e9t v\u1ec1 m\u1eb7t ti\u1ebfp c\u1eadn th\u1ecb tr\u01b0\u1eddng, v\u00e0 \u0111\u00e3 b\u1eaft \u0111\u1ea7u t\u1ea1o ra doanh thu ho\u1eb7c l\u1ee3i nhu\u1eadn.\n Nh\u01b0ng ngay c\u1ea3 tr\u01b0\u1edbc \u0111\u00e2y, ngay c\u1ea3 khi b\u1ea1n ch\u1ecdn \u00fd t\u01b0\u1edfng \u0111\u00f3, b\u1ea1n \u0111\u00e3 c\u1ed1 g\u1eafng g\u00e2y qu\u1ef9 hay \u0111\u00e3 l\u00e0m v\u1eady, v\u00e0 \u0111\u00f3 l\u00e0 v\u00ec th\u1ecb tr\u01b0\u1eddng qu\u00e1 \u1ea3m \u0111\u1ea1m n\u00ean n\u00f3 \u0111\u00e3 kh\u00f4ng th\u00e0nh c\u00f4ng hay c\u00f3 chuy\u1ec7n g\u00ec x\u1ea3y ra?\n Fabrice Grinda: \u1ed2 kh\u00f4ng, th\u1ef1c ra t\u00f4i \u0111ang c\u1ed1 g\u1eafng g\u00e2y qu\u1ef9. Th\u1ef1c s\u1ef1, hai n\u0103m \u0111\u1ea7u ti\u00ean th\u1eadt \u0111au \u0111\u1edbn. T\u00f4i \u0111\u00e3 \u0111\u1ea7u t\u01b0 t\u1eebng xu cu\u1ed1i c\u00f9ng m\u00e0 t\u00f4i c\u00f3.\n T\u00f4i \u0111\u00e3 vay m\u1ed9t tr\u0103m ngh\u00ecn trong th\u1ebb t\u00edn d\u1ee5ng c\u1ee7a m\u00ecnh. T\u00f4i ng\u1ee7 tr\u00ean gh\u1ebf d\u00e0i \u1edf v\u0103n ph\u00f2ng. T\u00f4i s\u1ed1ng \u1edf New York, 2 \u0111\u00f4 la m\u1ed9t ng\u00e0y. \u00dd t\u00f4i l\u00e0, t\u00f4i th\u1eadm ch\u00ed c\u00f2n kh\u00f4ng \u0111\u1ee7 ti\u1ec1n mua c\u00e0 ph\u00ea. T\u00f4i ch\u1ec9 c\u00f3 th\u1ec3 \u0103n m\u00ec ramen, tr\u1ec5 l\u01b0\u01a1ng 27 l\u1ea7n. T\u00f4i \u0111\u00e3 n\u00f3i chuy\u1ec7n v\u1edbi m\u1ecdi VC, nh\u01b0ng \u0111\u1ebfn l\u00fac \u0111\u00f3 t\u00f4i ngh\u0129. T\u00f4i ngh\u0129 c\u00e2u \u0111\u1ea7u ti\u00ean c\u1ee7a t\u00f4i \u0111\u00e3 x\u1ea3y ra khi t\u00f4i n\u00f3i v\u1edbi h\u1ecd r\u1eb1ng t\u00f4i \u0111ang kinh doanh d\u1ecbch v\u1ee5 vi\u1ec5n th\u00f4ng BTC, khi m\u1ecdi c\u00f4ng ty BTC tr\u00ean th\u1ebf gi\u1edbi t\u1eeb Webvan v\u00e0 Pets.com, t\u00f4i \u0111\u1ec1u ph\u00e1 s\u1ea3n. M\u1ecdi c\u00f4ng ty vi\u1ec5n th\u00f4ng, nh\u01b0 MCI Worldcom \u0111\u1ec1u ph\u00e1 s\u1ea3n, t\u00f4i kh\u00f4ng ngh\u0129 m\u00ecnh \u0111\u00e3 n\u00f3i h\u1ebft c\u00e2u. H\u1ecd \u0111\u00e3 c\u00fap m\u00e1y r\u1ed3i ph\u1ea3i kh\u00f4ng? Gi\u1ed1ng nh\u01b0 kh\u00f4ng c\u00f3 l\u1ef1c k\u00e9o. T\u00f4i th\u1eadm ch\u00ed c\u00f2n ch\u01b0a bao gi\u1edd t\u1ed5 ch\u1ee9c m\u1ed9t cu\u1ed9c h\u1ecdp \u0111\u1ec3 huy \u0111\u1ed9ng v\u1ed1n. V\u00ec v\u1eady, b\u1ea1n bi\u1ebft \u0111\u1ea5y, t\u00f4i c\u1ed1 g\u1eafng huy \u0111\u1ed9ng v\u1ed1n. N\u00f3 s\u1ebd gi\u1ed1ng nh\u01b0 c\u1ee9u \u0111\u01b0\u1ee3c r\u1ea5t nhi\u1ec1u r\u1ee5ng t\u00f3c. Nh\u01b0ng \u0111i\u1ec1u \u0111\u00f3 l\u00e0 kh\u00f4ng th\u1ec3.\n V\u00e0 \u0111i\u1ec1u tr\u1edb tr\u00eau l\u00e0 m\u1ed9t khi ch\u00fang t\u00f4i \u0111\u00e3 c\u00f3 l\u00e3i, b\u1edfi v\u00ec c\u00f4ng ty n\u00e0y \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng theo c\u00e1ch c\u1ed5 \u0111i\u1ec3n l\u00e0 d\u1ef1a v\u00e0o l\u1ee3i nhu\u1eadn. B\u1ea1n bi\u1ebft \u0111\u1ea5y, doanh thu c\u1ee7a ch\u00fang t\u00f4i \u0111\u00e3 t\u0103ng t\u1eeb m\u1ed9t tri\u1ec7u v\u00e0o n\u0103m 02, l\u00ean 5 tri\u1ec7u v\u00e0o n\u0103m 03, l\u00ean 15 v\u00e0o n\u0103m 04 v\u00e0 l\u00ean 200 v\u00e0o n\u0103m 05. Nh\u01b0ng gi\u1ed1ng nh\u01b0 ch\u00fang t\u00f4i \u0111\u00e3 c\u00f3 l\u00e3i.\n Alejandro Garcia-Amaya: \u0110\u1ee3i \u0111\u00e3. V\u1eady, m\u1ed9t tri\u1ec7u, khi n\u00e0o b\u1ea1n c\u00f3 \u0111\u01b0\u1ee3c m\u1ed9t tri\u1ec7u, trong bao l\u00e2u?\n Fabrice Grinda: Doanh thu n\u0103m 2002.\n Alejandro Garcia-Amaya: V\u00e0 c\u00f4ng ty \u0111\u00e3 ho\u1ea1t \u0111\u1ed9ng \u0111\u01b0\u1ee3c bao l\u00e2u r\u1ed3i?\n Fabrice Grinda: T\u00f4i th\u00e0nh l\u1eadp c\u00f4ng ty v\u00e0o ng\u00e0y 2 th\u00e1ng 7 n\u0103m 2001 v\u00e0 v\u1ec1 c\u01a1 b\u1ea3n, ch\u00fang t\u00f4i \u0111\u00e3 th\u00e0nh l\u1eadp c\u00f4ng ty v\u00e0i th\u00e1ng sau \u0111\u00f3. V\u00ec v\u1eady, ch\u00fang t\u00f4i \u0111\u00e3 ki\u1ebfm \u0111\u01b0\u1ee3c h\u00e0ng tri\u1ec7u \u0111\u00f4 la trong n\u0103m \u0111\u1ea7u ti\u00ean.\n Alejandro Garcia-Amaya: Ch\u00e0! \u0110\u01b0\u1ee3c r\u1ed3i. V\u00ec v\u1eady, \u00fd t\u00f4i l\u00e0, m\u1ed9t tri\u1ec7u trong m\u1ed9t n\u0103m ho\u1eb7c 12 th\u00e1ng, ho\u1eb7c \u00edt h\u01a1n m\u1ed9t ch\u00fat. \u0110i\u1ec1u \u0111\u00f3 v\u1eabn c\u00f2n kh\u00e1 \u1ea5n t\u01b0\u1ee3ng!\n Fabrice Grinda: V\u00e2ng, kh\u00f4ng sao \u0111\u00e2u.\n Alejandro Garcia-Amaya: V\u00ec v\u1eady, ngay c\u1ea3 v\u1edbi s\u1ed1 ti\u1ec1n \u0111\u00f3, b\u1ea1n v\u1eabn \u0111ang c\u1ed1 g\u1eafng g\u00e2y qu\u1ef9 nh\u01b0ng kh\u00f4ng ai nh\u1ea5c m\u00e1y. \u1ed2!\n Fabrice Grinda: Kh\u00f4ng c\u00f3 VC. T\u00f4i bi\u1ebft. T\u00f4i \u0111\u00e3 huy \u0111\u1ed9ng \u0111\u01b0\u1ee3c 1,4 tri\u1ec7u, nh\u01b0ng t\u00f4i \u0111\u00e3 huy \u0111\u1ed9ng \u0111\u01b0\u1ee3c 1,4 tri\u1ec7u v\u1edbi m\u1ee9c t\u0103ng t\u1eeb 5 \u0111\u1ebfn 10 ngh\u00ecn. B\u1ea5t k\u1ef3 ng\u01b0\u1eddi n\u00e0o t\u00f4i g\u1eb7p, t\u00f4i \u0111\u1ec1u n\u00f3i, \u00e0, c\u00f4ng ty kh\u1edfi nghi\u1ec7p tuy\u1ec7t v\u1eddi n\u00e0y, h\u00e3y \u0111\u1ea7u t\u01b0.\n V\u00e0 t\u00f4i \u0111\u00e3 huy \u0111\u1ed9ng \u0111\u01b0\u1ee3c 1,4 tri\u1ec7u, nh\u01b0ng theo \u0111\u00fang ngh\u0129a \u0111en trong 10 n\u0103m, t\u1ea5m s\u00e9c l\u1edbn nh\u1ea5t t\u00f4i nh\u1eadn \u0111\u01b0\u1ee3c l\u00e0 kho\u1ea3ng 10 ngh\u00ecn. V\u00e0 \u0111\u1ebfn m\u1ed9t l\u00fac n\u00e0o \u0111\u00f3, t\u00f4i kh\u00f4ng c\u00f2n b\u1ea1n b\u00e8 v\u00e0 gia \u0111\u00ecnh \u0111\u1ec3 c\u00f3 th\u1ec3 van xin v\u00e0 m\u00f2 m\u1eabm ki\u1ebfm ti\u1ec1n, \u0111\u00f3 l\u00e0 l\u00fd do t\u1ea1i sao t\u00f4i \u0111\u00e3 nhi\u1ec1u l\u1ea7n b\u1ecb thi\u1ebfu l\u01b0\u01a1ng. V\u00e0 t\u1ea5t nhi\u00ean, m\u1ed7i l\u1ea7n ch\u00fang t\u00f4i n\u00f3i v\u1edbi nh\u00e2n vi\u00ean, t\u00f4i \u0111\u1ec1u kh\u00f4ng hi\u1ec3u chuy\u1ec7n g\u00ec \u0111\u00e3 x\u1ea3y ra. C\u00e1c ng\u00e2n h\u00e0ng \u0111\u00e3 kh\u00f4ng x\u1eed l\u00fd vi\u1ec7c chuy\u1ec3n b\u1ea3ng l\u01b0\u01a1ng \u0111\u00fang c\u00e1ch trong th\u00e1ng n\u00e0y. T\u1ea5t nhi\u00ean l\u00e0 t\u00f4i kh\u00f4ng c\u00f3 ti\u1ec1n. \u0110\u00f3 l\u00e0 l\u00fd do t\u1ea1i sao n\u00f3 kh\u00f4ng \u0111\u01b0\u1ee3c x\u1eed l\u00fd. Sau \u0111\u00f3 t\u00f4i s\u1ebd t\u00ecm m\u1ed9t ng\u01b0\u1eddi n\u00e0o \u0111\u00f3 \u0111\u01b0a cho t\u00f4i 5k, r\u1ed3i b\u00f9m, t\u00ednh l\u01b0\u01a1ng!\n Alejandro Garcia-Amaya: Th\u1eadt k\u1ef3 l\u1ea1 khi b\u1ea1n ph\u1ea3i ki\u1ec3m tra ng\u00e2n h\u00e0ng. \u00d4i Ch\u00faa \u01a1i, th\u1eadt l\u00e0 hoang \u0111\u01b0\u1eddng. T\u00f4i th\u00edch n\u00f3. T\u00f4i th\u00edch nghe cu\u1ed9c h\u00e0nh tr\u00ecnh \u0111\u00f3. C\u00f3 r\u1ea5t nhi\u1ec1u ng\u01b0\u1eddi s\u00e1ng l\u1eadp nh\u01b0 ch\u00fang t\u00f4i \u0111\u00e3 tr\u1ea3i qua \u0111i\u1ec1u \u0111\u00f3 ho\u1eb7c \u0111ang tr\u1ea3i qua \u0111i\u1ec1u \u0111\u00f3.\n V\u00ec v\u1eady, \u0111i\u1ec1u n\u00e0y th\u1ef1c s\u1ef1 h\u1eefu \u00edch \u0111\u1ec3 c\u00f3 th\u1ec3 nghe \u0111\u01b0\u1ee3c \u0111i\u1ec1u \u0111\u00f3.\n Fabrice Grinda: Nh\u00e2n ti\u1ec7n, ng\u00e0y \u00fd ngh\u0129a nh\u1ea5t trong cu\u1ed9c h\u00e0nh tr\u00ecnh ra t\u00f2a c\u1ee7a t\u00f4i cho \u0111\u1ebfn nay l\u00e0 ng\u00e0y 15 th\u00e1ng 8 n\u0103m 2003. Ng\u00e0y ch\u00fang t\u00f4i c\u00f3 d\u00f2ng ti\u1ec1n d\u01b0\u01a1ng ch\u1ee9 kh\u00f4ng ph\u1ea3i EBITDA d\u01b0\u01a1ng, d\u00f2ng ti\u1ec1n d\u01b0\u01a1ng. Ch\u00fang t\u00f4i \u0111\u00e3 c\u00f3 EBITDA d\u01b0\u01a1ng trong ba ho\u1eb7c b\u1ed1n th\u00e1ng v\u00ec khi \u0111\u00f3 ch\u00fang t\u00f4i l\u00e0 ng\u01b0\u1eddi l\u00e0m ch\u1ee7 v\u1eadn m\u1ec7nh c\u1ee7a ch\u00ednh m\u00ecnh.\n Ch\u00fang t\u00f4i bi\u1ebft m\u00ecnh s\u1ebd kh\u00f4ng ch\u1ebft, v\u00e0 t\u00f4i c\u00f3 th\u1ec3 tr\u1ea3 \u0111\u01b0\u1ee3c kho\u1ea3n n\u1ee3 h\u00e0ng tr\u0103m ngh\u00ecn th\u1ebb t\u00edn d\u1ee5ng v\u00e0 t\u1ea5t c\u1ea3 nh\u1eefng th\u1ee9 t\u00f4i ch\u01b0a tr\u1ea3, c\u0169ng nh\u01b0 kho\u1ea3n ti\u1ec1n l\u01b0\u01a1ng c\u00f2n thi\u1ebfu, v.v. Cho \u0111\u1ebfn nay, \u0111\u00f3 l\u00e0 ng\u00e0y quan tr\u1ecdng nh\u1ea5t trong cu\u1ed9c \u0111\u1eddi t\u00f4i.\n Alejandro Garcia-Amaya: \u0110\u00e3 ba n\u0103m r\u1ed3i. Ba n\u0103m tr\u00f4i qua, \u0111\u1ea1i lo\u1ea1i nh\u01b0 v\u1eady.\n Fabrice Grinda: Hai n\u0103m hai th\u00e1ng\n Alejandro Garcia-Amaya: Ch\u00e0! Th\u1eadt phi th\u01b0\u1eddng. Th\u1eadm ch\u00ed nhi\u1ec1u h\u01a1n nh\u1eefng g\u00ec b\u1ea1n \u0111\u1ec1 c\u1eadp v\u00e0o n\u0103m th\u1ee9 t\u01b0, b\u1ea1n \u0111\u00e3 t\u1ea1o ra \u0111\u01b0\u1ee3c 200 tri\u1ec7u. Cu\u1ed1i c\u00f9ng, t\u00f4i lu\u00f4n th\u00edch \u0111\u1eb7t c\u00e2u h\u1ecfi n\u00e0y cho m\u1ecdi ng\u01b0\u1eddi trong s\u1ed1 nh\u1eefng ng\u01b0\u1eddi s\u00e1ng l\u1eadp k\u1ef3 l\u00e2n \u0111\u1eb7c bi\u1ec7t c\u1ee7a ch\u00fang t\u00f4i trong ch\u01b0\u01a1ng tr\u00ecnh n\u00e0y. B\u1ea1n c\u00f3 nh\u1edb l\u1ea7n b\u00e1n h\u00e0ng \u0111\u1ea7u ti\u00ean c\u1ee7a m\u00ecnh l\u00e0 g\u00ec kh\u00f4ng? \u0110\u00f3 l\u00e0 c\u1ee7a ai v\u00e0 b\u1ea1n \u0111\u00e3 th\u1ef1c hi\u1ec7n n\u00f3 nh\u01b0 th\u1ebf n\u00e0o?\n B\u1ea1n \u0111\u00e3 k\u00fd \u0111\u01b0\u1ee3c h\u1ee3p \u0111\u1ed3ng v\u1edbi kh\u00e1ch h\u00e0ng \u0111\u1ea7u ti\u00ean \u0111\u00f3 nh\u01b0 th\u1ebf n\u00e0o? T\u00f4i bi\u1ebft v\u1edbi Zingy, b\u1ea1n \u0111ang b\u00e1n h\u00e0ng cho doanh nghi\u1ec7p.\n Fabrice Grinda: Cu\u1ed1i c\u00f9ng. V\u00e2ng. V\u00ec v\u1eady, t\u00f4i mu\u1ed1n b\u00e1n doanh nghi\u1ec7p. T\u00f4i mu\u1ed1n ch\u1ea1y n\u1ec1n t\u1ea3ng n\u1ed9i dung di \u0111\u1ed9ng cho c\u00e1c nh\u00e0 khai th\u00e1c. Nh\u01b0ng n\u0103m 2001 \u1edf M\u1ef9, \u0111\u00f3 l\u00e0 th\u1eddi k\u1ef3 \u0111en t\u1ed1i. Kh\u00f4ng c\u00f3, kh\u00f4ng c\u00f3 tin nh\u1eafn v\u0103n b\u1ea3n.\n B\u1ea1n kh\u00f4ng th\u1ec3 nh\u1eafn tin trong m\u1ed9t to\u00e1n t\u1eed ch\u1ee9 ch\u01b0a n\u00f3i \u0111\u1ebfn to\u00e1n t\u1eed ch\u00e9o. H\u1ecd kh\u00f4ng ngh\u0129 r\u1eb1ng h\u1ecd c\u1ea7n n\u1ed9i dung n\u00e0y, m\u1eb7c d\u00f9 n\u00f3 r\u1ea5t l\u1edbn \u1edf Ch\u00e2u \u00c2u v\u00e0 Ch\u00e2u \u00c1. V\u00e0 t\u00f4i th\u00ec kh\u00f4ng, h\u1ecd c\u0169ng kh\u00f4ng nh\u1eadn cu\u1ed9c g\u1ecdi c\u1ee7a t\u00f4i. V\u00ec v\u1eady, t\u00f4i \u0111\u00e3 gi\u1edbi thi\u1ec7u tr\u1ef1c ti\u1ebfp \u0111\u1ebfn ng\u01b0\u1eddi ti\u00eau d\u00f9ng ch\u1ec9 nh\u01b0 m\u1ed9t b\u1eb1ng ch\u1ee9ng v\u1ec1 kh\u00e1i ni\u1ec7m. T\u00f4i th\u1eadm ch\u00ed c\u00f2n ph\u1ea3i \u0111\u1ed9t nh\u1eadp v\u00e0o m\u1ea1ng l\u01b0\u1edbi ph\u00e2n ph\u1ed1i v\u00e0 c\u1ed5ng c\u1ee7a AT&amp;T v\u00e0 Cingular, v.v. \u0111\u1ec3 c\u00f3 th\u1ec3 ph\u00e2n ph\u1ed1i.\n T\u00f4i kh\u00f4ng c\u00f3 h\u1ee3p \u0111\u1ed3ng v\u1edbi h\u1ecd. T\u00f4i ch\u1ec9 mu\u1ed1n t\u00ecm ra c\u00e1ch \u0111\u1ec3 ph\u00e2n ph\u1ed1i th\u00f4ng qua c\u00e1c c\u1ed5ng \u0111\u00e3 m\u1edf c\u1ee7a h\u1ecd. T\u00f4i b\u1eaft \u0111\u1ea7u b\u00e1n h\u00e0ng, t\u00ednh ph\u00ed qua th\u1ebb t\u00edn d\u1ee5ng. V\u00e0 t\u00f4i bu\u1ed9c ng\u01b0\u1eddi ti\u00eau d\u00f9ng ph\u1ea3i ch\u1ecdn m\u1ea1ng v\u00e0 \u0111i\u1ec7n tho\u1ea1i c\u1ee7a h\u1ecd. N\u00f3 gi\u1ed1ng nh\u01b0 c\u00e1ch truy\u1ec1n t\u1ea3i c\u1ed5 x\u01b0a nh\u1ea5t.\n V\u00e0 \u0111\u00f3 l\u00e0 l\u00fd do t\u1ea1i sao t\u00f4i kh\u00f4ng th\u1ef1c s\u1ef1 m\u1edf r\u1ed9ng quy m\u00f4 ngay t\u1eeb \u0111\u1ea7u. Nh\u01b0ng v\u1ea5n \u0111\u1ec1 \u0111\u00e3 xu\u1ea5t hi\u1ec7n \u1edf t\u1ea5t c\u1ea3 c\u00e1c h\u1ed9i ngh\u1ecb, \u0111\u00f3 l\u00e0 CTIA. Ch\u1ee9ng t\u1ecf s\u1ee9c b\u1ec1n c\u1ee7a m\u00ecnh v\u00e0 t\u00f4i li\u00ean t\u1ee5c g\u00f5 c\u1eeda c\u00e1c nh\u00e0 v\u1eadn chuy\u1ec3n. Cu\u1ed1i c\u00f9ng MSN v\u00e0o th\u1eddi \u0111i\u1ec3m \u0111\u00f3 gi\u1ed1ng nh\u01b0 \u0111ang tuy\u1ec7t v\u1ecdng v\u1ec1 doanh thu. V\u00ec v\u1eady, v\u1ec1 c\u01a1 b\u1ea3n t\u00f4i \u0111\u00e3 h\u1ed1i l\u1ed9 h\u1ecd. T\u00f4i \u0111\u00e3 \u0111\u01b0a cho h\u1ecd ki\u1ec3u nh\u01b0, t\u00f4i kh\u00f4ng bi\u1ebft 100k hay 50k \u0111\u1ec3 tr\u1edf th\u00e0nh \u0111\u1ed1i t\u00e1c ch\u00ednh th\u1ee9c c\u1ee7a h\u1ecd d\u1eabn \u0111\u1ebfn m\u1ed9t th\u00f4ng c\u00e1o b\u00e1o ch\u00ed, \u0111i\u1ec1u n\u00e0y gi\u00fap ch\u00fang t\u00f4i c\u00f3 \u0111\u01b0\u1ee3c s\u1ef1 tin c\u1eady nh\u1ea5t \u0111\u1ecbnh, m\u1eb7c d\u00f9 n\u00f3 kh\u00f4ng th\u1ef1c s\u1ef1 \u0111\u00e1nh b\u1ea1i b\u1ea5t k\u1ef3 doanh thu n\u00e0o. Sau \u0111\u00f3, ng\u1eabu nhi\u00ean, v\u00e0o th\u1eddi \u0111i\u1ec3m \u0111\u00f3, Motorola \u0111ang ch\u1ea1y c\u1ed5ng n\u1ed9i dung NEXcell. H\u1ecd ng\u1eabu nhi\u00ean li\u00ean h\u1ec7 v\u00e0 n\u00f3i, n\u00e0y, ch\u00fang t\u00f4i \u0111\u00e3 th\u1ea5y b\u1ea1n quay video v\u1ec1 Microsoft. B\u1ea1n c\u00f3 mu\u1ed1n th\u1ea3o lu\u1eadn l\u00e0m \u0111i\u1ec1u g\u00ec \u0111\u00f3 v\u1edbi ch\u00fang t\u00f4i kh\u00f4ng?\n V\u00ec v\u1eady, ch\u00fang t\u00f4i b\u1eaft \u0111\u1ea7u ch\u1ea1y n\u00f3 cho h\u1ecd. V\u00e0 sau \u0111\u00f3 NEXcell li\u00ean h\u1ec7 v\u1edbi t\u00f4i v\u00e0 n\u00f3i, n\u00e0y, b\u1ea1n bi\u1ebft \u0111\u1ea5y, t\u00ednh n\u0103ng n\u00e0y ho\u1ea1t \u0111\u1ed9ng kh\u00e1 t\u1ed1t. Ch\u00fang ta c\u00f3 th\u1ec3 l\u00e0m \u0111i\u1ec1u \u0111\u00f3 tr\u1ef1c ti\u1ebfp kh\u00f4ng? V\u00e0 h\u1ee3p \u0111\u1ed3ng th\u1ef1c s\u1ef1 \u0111\u1ea7u ti\u00ean trong \u0111\u1eddi t\u00f4i l\u00e0 Sprint. Nh\u01b0ng t\u00f4i \u0111\u00e3 g\u00f5 c\u1eeda \u0111\u01b0\u1ee3c hai n\u0103m r\u01b0\u1ee1i, v\u00e0 d\u1ea7n d\u1ea7n, s\u1ee9c m\u1ea1nh b\u1ec1n b\u1ec9 v\u00e0 s\u1ef1 hi\u1ec7n di\u1ec7n c\u1ee7a ch\u00fang t\u00f4i cho th\u1ea5y ch\u00fang t\u00f4i kh\u00f4ng ph\u1ea3i l\u00e0 ng\u01b0\u1eddi ch\u1edbp nho\u00e1ng trong qu\u00e1 tr\u00ecnh kh\u1edfi nghi\u1ec7p. C\u00f3 \u0111\u01b0\u1ee3c h\u1ee3p \u0111\u1ed3ng m\u1ed9t l\u1ea7n ch\u1ea1y n\u01b0\u1edbc r\u00fat, ng\u01b0\u1eddi kh\u00e1c \u0111\u1ec1u mu\u1ed1n l\u00e0m.\n V\u00ec v\u1eady, b\u1ea1n bi\u1ebft \u0111\u1ea5y, t\u1ea5t c\u1ea3 h\u1ecd \u0111\u1ec1u l\u00e0 chu\u1ed9t lemming. V\u00ec v\u1eady, m\u1ed9t khi Sprint \u0111\u00e3 l\u00e0m \u0111\u01b0\u1ee3c th\u00ec n\u00f3 \u0111\u00e3 th\u00e0nh c\u00f4ng. Ch\u00fang t\u00f4i nh\u1eadn \u0111\u01b0\u1ee3c cu\u1ed9c g\u1ecdi t\u1eeb t\u1ea5t c\u1ea3 m\u1ecdi ng\u01b0\u1eddi t\u1eeb AT&amp;T \u0111\u1ebfn s\u1ed1 \u00edt \u0111\u1ebfn Verizon, v\u00e0 sau \u0111\u00f3 ch\u00fang t\u00f4i t\u1eeb ch\u1ed7 mu\u1ed1n ch\u1ebft v\u00ec doanh thu \u0111\u1ebfn l\u00e0m vi\u1ec7c qu\u00e1 s\u1ee9c, \u0111\u1eb7c bi\u1ec7t l\u00e0 kh\u00f4ng c\u00f3 ti\u1ec1n \u0111\u1ec3 x\u00e2y d\u1ef1ng k\u1ebft n\u1ed1i v\u00e0 quan h\u1ec7 \u0111\u1ed1i t\u00e1c v\u1edbi t\u1ea5t c\u1ea3 nh\u1eefng ng\u01b0\u1eddi n\u00e0y.\n Ngo\u00e0i ra, h\u1ecd \u0111\u00e3 g\u1eedi cho t\u00f4i kho\u1ea3ng ba ng\u01b0\u1eddi, b\u1ea1n bi\u1ebft \u0111\u1ea5y, \u0111\u00e2y l\u00e0 nh\u1eefng c\u00f4ng ty kh\u1ed5ng l\u1ed3. H\u1ecd g\u1eedi cho t\u00f4i nh\u1eefng b\u1ea3n RFP d\u00e0i 300 trang. T\u00f4i \u0111\u00e3 t\u1ef1 \u0111i\u1ec1n v\u00e0o RFP. T\u00f4i ch\u1ec9 h\u1ee9a s\u1ebd l\u00e0m m\u1ecdi vi\u1ec7c. T\u00f4i ch\u1ec9 n\u00f3i, v\u00e2ng, ch\u00fang t\u00f4i s\u1ebd l\u00e0m m\u1ecdi th\u1ee9.\n Khi ch\u00fang t\u00f4i \u0111\u00e3 k\u00fd h\u1ee3p \u0111\u1ed3ng, r\u00f5 r\u00e0ng l\u00e0 t\u00f4i \u0111\u00e3 kh\u00f4ng giao h\u00e0ng. V\u00e0 v\u00e0o ng\u00e0y 20 nh\u01b0 nh\u1eefng g\u00ec t\u00f4i \u0111\u00e3 h\u1ee9a, nh\u01b0ng \u0111i\u1ec1u \u0111\u00f3 kh\u00f4ng th\u00e0nh v\u1ea5n \u0111\u1ec1. \u0110\u00f3 l\u00e0 khi h\u1ecd mang thai v\u00e0 h\u1ecd kh\u00f4ng c\u00f3 l\u1ef1a ch\u1ecdn n\u00e0o kh\u00e1c. V\u00ec v\u1eady, t\u00f4i t\u1eadp trung v\u00e0o c\u1ed1t l\u00f5i. T\u00f4i gi\u1ed1ng nh\u01b0, b\u1ea1n bi\u1ebft kh\u00f4ng? T\u00f4i \u0111\u00e3 h\u1ee9a t\u1ea5t c\u1ea3 nh\u1eefng \u0111i\u1ec1u kh\u00e1c, nh\u01b0ng b\u1ea1n bi\u1ebft \u0111\u1ea5y. H\u00e3y l\u00e0m \u0111i\u1ec1u n\u00e0y \u0111\u1ec3 b\u1eaft \u0111\u1ea7u. V\u00e0 sau \u0111\u00f3 ch\u00fang ta s\u1ebd l\u00e0m ph\u1ea7n c\u00f2n l\u1ea1i sau.\n Alejandro Garcia-Amaya: V\u00e0 h\u1ecd \u0111\u00e3 ti\u1ebfp t\u1ee5c nh\u01b0 v\u1eady! V\u00e0 h\u1ecd ch\u1eafc ch\u1eafn nh\u01b0 v\u1eady.\n Fabrice Grinda: V\u00e0 h\u1ecd \u0111\u00e3 ti\u1ebfp t\u1ee5c l\u00e0m v\u1eady v\u00e0 \u0111\u00e3 qu\u00e1 mu\u1ed9n. Ch\u00fang t\u00f4i \u0111ang vi\u1ebft m\u00e3 v\u00e0 \u0111ang ho\u1ea1t \u0111\u1ed9ng, v\u00e0 n\u00f3 ho\u1ea1t \u0111\u1ed9ng c\u1ef1c k\u1ef3 t\u1ed1t.\n Alejandro Garcia-Amaya: Khi b\u1ea1n ti\u1ebfp c\u1eadn tr\u1ef1c ti\u1ebfp ng\u01b0\u1eddi ti\u00eau d\u00f9ng, m\u1eb7c d\u00f9 n\u00f3 kh\u00f4ng th\u1ec3 m\u1edf r\u1ed9ng quy m\u00f4, kho\u1ea3ng th\u1eddi gian l\u00e0 bao l\u00e2u? V\u00e0 lo\u1ea1i con s\u1ed1 ho\u1eb7c lo\u1ea1i ch\u1ec9 s\u1ed1 ch\u00ednh n\u00e0o m\u00e0 b\u1ea1n \u0111ang xem x\u00e9t \u0111\u00e3 cho ph\u00e9p b\u1ea1n n\u00f3i r\u1eb1ng, b\u1ea1n bi\u1ebft \u0111\u1ea5y, ki\u1ec3u nh\u01b0, ch\u00fang t\u00f4i th\u1ef1c s\u1ef1 \u0111ang l\u00e0m \u0111i\u1ec1u g\u00ec \u0111\u00f3. T\u00f4i bi\u1ebft \u0111i\u1ec1u n\u00e0y, gi\u1ed1ng nh\u01b0, ch\u00fang ta ph\u1ea3i ti\u1ebfp t\u1ee5c g\u00f5 c\u1eeda nh\u1eefng c\u00e1nh c\u1eeda n\u00e0y. Ch\u00fang ta ph\u1ea3i ti\u1ebfp t\u1ee5c l\u00e0m vi\u1ec7c n\u00e0y. Gi\u1ed1ng nh\u01b0, \u00e1nh s\u00e1ng t\u1ecfa s\u00e1ng cho b\u1ea1n \u1edf \u0111\u00f3 l\u00e0 g\u00ec?\n Fabrice Grinda: \u0110\u00f3 kh\u00f4ng ph\u1ea3i l\u00e0 con s\u1ed1 c\u1ee7a ch\u00fang t\u00f4i. Con s\u1ed1 c\u1ee7a ch\u00fang t\u00f4i l\u00e0 t\u1ed1i thi\u1ec3u v\u00e0 kh\u00f4ng li\u00ean quan. Th\u1ef1c t\u1ebf l\u00e0 \u1edf Nh\u1eadt B\u1ea3n, \u0111\u00e2y l\u00e0 l\u0129nh v\u1ef1c tr\u1ecb gi\u00e1 h\u00e0ng t\u1ef7 \u0111\u00f4 la v\u00e0 mang l\u1ea1i l\u1ee3i nhu\u1eadn.\n \u1ede H\u00e0n Qu\u1ed1c, \u0111\u00f3 l\u00e0 m\u1ed9t h\u1ea1ng m\u1ee5c tr\u1ecb gi\u00e1 h\u00e0ng t\u1ef7 \u0111\u00f4 la v\u00e0 mang l\u1ea1i l\u1ee3i nhu\u1eadn. \u1ede ch\u00e2u \u00c2u, c\u00f3 nhi\u1ec1u ng\u01b0\u1eddi ch\u01a1i mu\u1ed1n b\u00e1n h\u00e0ng tr\u0103m tri\u1ec7u v\u00e0 ki\u1ebfm \u0111\u01b0\u1ee3c l\u1ee3i nhu\u1eadn. V\u00e0 v\u00ec v\u1eady, n\u1ebfu con ng\u01b0\u1eddi tr\u00ean to\u00e0n c\u1ea7u r\u1ea5t gi\u1ed1ng nhau, n\u1ebfu \u0111i\u1ec1u g\u00ec \u0111\u00f3 hi\u1ec7u qu\u1ea3 \u1edf n\u01a1i n\u00e0o \u0111\u00f3, n\u00f3 s\u1ebd ho\u1ea1t \u0111\u1ed9ng \u1edf n\u01a1i kh\u00e1c b\u1edfi v\u00ec c\u1ed1t l\u00f5i c\u1ee7a ch\u00fang ta, ch\u00fang ta mu\u1ed1n giao ti\u1ebfp. Ch\u00fang t\u00f4i mu\u1ed1n giao l\u01b0u.\n Ch\u00fang t\u00f4i mu\u1ed1n c\u00f3 \u00fd th\u1ee9c v\u1ec1 m\u1ee5c \u0111\u00edch. Ch\u00fang t\u00f4i mu\u1ed1n \u0111\u01b0\u1ee3c gi\u1ea3i tr\u00ed. V\u00e0 n\u1ebfu c\u00f3 \u0111i\u1ec1u g\u00ec \u0111\u00f3 hi\u1ec7u qu\u1ea3 \u1edf \u0111\u00e2u \u0111\u00f3 th\u00ec n\u00f3 s\u1ebd hi\u1ec7u qu\u1ea3 \u1edf n\u01a1i kh\u00e1c. B\u00e2y gi\u1edd n\u00f3 s\u1ebd nh\u01b0 v\u1eady, b\u1ea1n c\u1ea7n ph\u1ea3i \u0111i\u1ec1u ch\u1ec9nh \u0111\u1ec3 n\u00f3 kh\u00f4ng ph\u1ea3i l\u00e0 m\u1ed9t b\u1ea3n sao, nh\u01b0ng v\u1ec1 c\u01a1 b\u1ea3n th\u00ec c\u00e1c \u00fd t\u01b0\u1edfng kh\u00e1 gi\u1ed1ng nhau. V\u00e0 \u0111\u00f3 l\u00e0 c\u00e1ch n\u00f3 ho\u1ea1t \u0111\u1ed9ng r\u1ea5t hi\u1ec7u qu\u1ea3 \u1edf ph\u1ea7n c\u00f2n l\u1ea1i c\u1ee7a th\u1ebf gi\u1edbi.\n T\u00f4i ngh\u0129 n\u00f3 s\u1ebd ho\u1ea1t \u0111\u1ed9ng \u1edf M\u1ef9. \u0110\u00f3 ch\u1ec9 l\u00e0 v\u1ea5n \u0111\u1ec1 th\u1eddi gian. V\u00e0 t\u00f4i c\u1ea7n c\u00f3 m\u1eb7t \u1edf \u0111\u00f3 khi th\u1ecb tr\u01b0\u1eddng m\u1edf c\u1eeda v\u1edbi t\u1ea5t c\u1ea3 c\u00e1c n\u1ec1n t\u1ea3ng s\u1eb5n c\u00f3. B\u00e2y gi\u1edd, n\u1ebfu ph\u1ea3i m\u1ea5t th\u00eam hai n\u0103m n\u1eefa, c\u00f3 l\u1ebd t\u00f4i \u0111\u00e3 ch\u1ebft. V\u00ec v\u1eady, may m\u1eafn thay, \u0111i\u1ec1u \u0111\u00f3 x\u1ea3y ra tr\u01b0\u1edbc khi t\u00f4i h\u1ebft tinh d\u1ecbch, ti\u1ec1n m\u1eb7t, v.v.\n Alejandro Garcia-Amaya:  Khi b\u1ea1n \u0111\u0103ng k\u00fd c\u00e1c doanh nghi\u1ec7p n\u00e0y, Sprint v\u00e0 t\u1ea5t c\u1ea3 c\u00e1c doanh nghi\u1ec7p kh\u00e1c c\u00f9ng tham gia, v\u00ec v\u1ec1 m\u1eb7t \u0111\u1ed9i ng\u0169 v\u00e0 t\u00e0i n\u0103ng, c\u00f3 l\u00fac n\u00e0o b\u1ea1n n\u00f3i r\u1eb1ng ch\u00fang t\u00f4i c\u1ea7n \u0111\u01b0a m\u1ed9t s\u1ed1 c\u00e1 nh\u00e2n c\u00f3 kinh nghi\u1ec7m c\u1ea5p doanh nghi\u1ec7p \u0111\u1ebfn b\u00e1n h\u00e0ng , v\u1eady l\u00e0 b\u1ea1n \u0111\u00e3 c\u00f3 r\u1ed3i.\n Fabrice Grinda: Kh\u00f4ng. D\u00f9 sao th\u00ec t\u00f4i c\u0169ng kh\u00f4ng \u0111\u1ee7 ti\u1ec1n thu\u00ea nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng.\n Tr\u00ean th\u1ef1c t\u1ebf, v\u1ea5n \u0111\u1ec1 ch\u00ednh l\u00e0 ch\u00fang ta mu\u1ed1n, \u0111\u1ebfn m\u1ed9t l\u00fac n\u00e0o \u0111\u00f3 t\u00f4i kh\u00f4ng th\u1ec3 l\u00e0m \u0111\u01b0\u1ee3c n\u1eefa. Sau khi t\u00f4i k\u00fd th\u1ecfa thu\u1eadn Sprint v\u00e0 ch\u00fang t\u00f4i k\u00fd h\u1ee3p \u0111\u1ed3ng v\u1edbi nh\u1eefng ng\u01b0\u1eddi kh\u00e1c. T\u00f4i kh\u00f4ng c\u00f3 ti\u1ec1n m\u1eb7t cho \u0111\u1ebfn khi Sprint tr\u1ea3 ti\u1ec1n cho ch\u00fang t\u00f4i. V\u00ec v\u1eady, ch\u00fang t\u00f4i \u0111\u00e3 k\u00fd Sprint, ch\u00fang t\u00f4i \u0111i v\u00e0o ho\u1ea1t \u0111\u1ed9ng v\u00e0o ng\u00e0y 1 th\u00e1ng 4 n\u0103m 2003, nh\u01b0ng h\u1ecd tr\u1ea3 ti\u1ec1n h\u00e0ng qu\u00fd c\u1ed9ng th\u00eam 45, s\u00e9c \u0111\u1ebfn v\u00e0o ng\u00e0y 15 th\u00e1ng 8 n\u0103m 2003, nh\u01b0ng khi h\u1ecd \u0111i v\u00e0o ho\u1ea1t \u0111\u1ed9ng, m\u1ecdi ng\u01b0\u1eddi kh\u00e1c \u0111\u1ec1u mu\u1ed1n k\u00fd.\n Nh\u01b0ng t\u00f4i \u0111\u00e3 kh\u00f4ng tr\u1ea3 l\u01b0\u01a1ng cho nh\u00e2n vi\u00ean c\u1ee7a m\u00ecnh t\u1eeb ng\u00e0y 1 th\u00e1ng 4 \u0111\u1ebfn ng\u00e0y 15 th\u00e1ng 8. V\u00ec v\u1eady, ch\u00fang t\u00f4i \u0111\u00e3 t\u0103ng t\u1eeb 27 ng\u01b0\u1eddi l\u00ean c\u00f2n 7 ng\u01b0\u1eddi. V\u00ec b\u1ea1n bi\u1ebft \u0111\u1ea5y, khi b\u1ea1n ng\u1eebng tr\u1ea3 ti\u1ec1n cho m\u1ecdi ng\u01b0\u1eddi, h\u1ecd s\u1ebd ng\u1eebng \u0111i l\u00e0m v\u00ec l\u00fd do n\u00e0o \u0111\u00f3. T\u00f4i kh\u00f4ng hi\u1ec3u \u0111i\u1ec1u \u0111\u00f3. V\u00e0 \u0111\u1ed9t nhi\u00ean, ch\u00fang t\u00f4i ph\u1ea3i l\u00e0m vi\u1ec7c qu\u00e1 s\u1ee9c v\u00ec m\u1ecdi ng\u01b0\u1eddi \u0111\u1ec1u mu\u1ed1n k\u00fd h\u1ee3p \u0111\u1ed3ng v\u1edbi ch\u00fang t\u00f4i v\u00e0 ch\u00fang t\u00f4i \u0111\u00e3 kh\u00f4ng c\u00f2n nh\u00e2n vi\u00ean n\u1eefa.\n V\u00ec v\u1eady, t\u00f4i m\u1edbi b\u1eaft \u0111\u1ea7u vi\u1ebft m\u00e3 l\u1ea1i. T\u00f4i l\u00e0 ng\u01b0\u1eddi qu\u1ea3n l\u00fd d\u1ef1 \u00e1n ch\u00e9m nh\u00e0 ph\u00e1t tri\u1ec3n giao di\u1ec7n ng\u01b0\u1eddi d\u00f9ng ch\u00e9m tr\u01b0\u1edfng b\u1ed9 ph\u1eadn b\u00e1n h\u00e0ng, ch\u00e9m b\u1ea1n \u0111\u1eb7t t\u00ean cho n\u00f3.\n Alejandro Garcia-Amaya: Th\u00e0nh c\u00f4ng c\u1ee7a kh\u00e1ch h\u00e0ng.\n Fabrice Grinda: May m\u1eafn thay, ch\u00fang t\u00f4i nh\u1eadn th\u1ea5y \u0111\u1ed9i ng\u0169 v\u0103n ph\u00f2ng c\u1ed1t l\u00f5i, CTO v\u00e0 h\u1ed7 tr\u1ee3 c\u1ed1t l\u00f5i c\u00f3 th\u1ec3 tr\u1ee3 gi\u00fap vi\u1ec7c t\u00edch h\u1ee3p. Nh\u01b0ng v\u00e2ng, ch\u00fang t\u00f4i \u0111\u00e3 \u0111i v\u00e0o ho\u1ea1t \u0111\u1ed9ng v\u00e0 cu\u1ed1i c\u00f9ng ch\u00fang t\u00f4i c\u00f3 l\u00e3i v\u00e0 sau \u0111\u00f3 ch\u00fang t\u00f4i m\u1edf r\u1ed9ng quy m\u00f4.\n V\u00e0 t\u00f4i \u0111\u00e3 b\u00e1n c\u00f4ng ty m\u1ed9t n\u0103m sau \u0111\u00f3 v\u1edbi gi\u00e1 80 tri\u1ec7u ti\u1ec1n m\u1eb7t.\n V\u00ec v\u1eady, l\u1ea7n n\u00e0y l\u00e0 ti\u1ec1n m\u1eb7t ch\u1ee9 kh\u00f4ng ph\u1ea3i v\u1ed1n ch\u1ee7 s\u1edf h\u1eefu. V\u00e0 t\u00f4i \u0111\u00e3 b\u00e1n \u0111\u01b0\u1ee3c h\u01a1n m\u1ed9t n\u1eeda s\u1ed1 \u0111\u00f3, nh\u01b0ng \u0111\u00f3 kh\u00f4ng ph\u1ea3i l\u00e0 ng\u00e0y \u00fd ngh\u0129a nh\u1ea5t trong cu\u1ed9c \u0111\u1eddi t\u00f4i. B\u1edfi v\u00ec, v\u00e0o th\u1eddi \u0111i\u1ec3m \u0111\u00f3, ch\u00fang t\u00f4i \u0111ang \u1edf tr\u00ean m\u1ed9t con t\u00e0u t\u00ean l\u1eeda. B\u1ea1n bi\u1ebft \u0111\u1ea5y, ch\u00fang t\u00f4i \u0111\u00e3 \u0111\u1ea1t \u0111\u01b0\u1ee3c doanh thu n\u0103m tri\u1ec7u, 50-200, ch\u00fang t\u00f4i \u0111ang tuy\u1ec3n d\u1ee5ng m\u1ecdi ng\u01b0\u1eddi. Ch\u00fang t\u00f4i \u0111ang ph\u00e1t tri\u1ec3n nh\u01b0 \u0111i\u00ean. T\u00f4i \u0111\u00e3 qu\u00e1 b\u1eadn r\u1ed9n.\n Ph\u1ea7n th\u01b0\u1edfng d\u00e0nh cho b\u1ea3n th\u00e2n khi b\u00e1n c\u00f4ng ty gi\u1ed1ng nh\u01b0 l\u00e0 t\u00f4i \u0111\u00e3 mua \u0111\u01b0\u1ee3c m\u1ed9t chi\u1ebfc Xbox, m\u1ed9t chi\u1ebfc TV v\u00e0 m\u1ed9t c\u00e2y v\u1ee3t tennis. V\u00e0 t\u00f4i ngh\u0129, b\u1ea1n bi\u1ebft \u0111\u1ea5y, t\u00f4i v\u1eabn s\u1ed1ng trong c\u0103n h\u1ed9 studio c\u1ee7a m\u00ecnh th\u00eam nhi\u1ec1u n\u0103m n\u1eefa v\u00ec t\u00f4i qu\u00e1 b\u1eadn r\u1ed9n. V\u00e0 b\u1ea1n bi\u1ebft \u0111\u1ea5y, d\u00f9 sao th\u00ec t\u00f4i c\u0169ng kh\u00f4ng l\u00e0m vi\u1ec7c n\u00e0y v\u00ec ti\u1ec1n. Gi\u1ed1ng nh\u01b0, t\u00f4i ngh\u0129 \u0111\u00e2y l\u00e0 m\u1ed9t \u0111i\u1ec1u th\u00fa v\u1ecb \u0111\u1ec3 l\u00e0m v\u00e0 x\u00e2y d\u1ef1ng.\n M\u1eb7c d\u00f9 t\u00f4i kh\u00f4ng th\u00edch s\u1ee9 m\u1ec7nh b\u00e1n nh\u1ea1c chu\u00f4ng v\u00e0 n\u1ed9i dung di \u0111\u1ed9ng v\u00e0 t\u00f4i mu\u1ed1n s\u1ee9 m\u1ec7nh kh\u00e1c.  \n Alejandro Garcia-Amaya: Khi n\u00f3i \u0111\u1ebfn nh\u1eefng b\u00e0i h\u1ecdc r\u00fat ra t\u1eeb Zingi, t\u00f4i c\u0169ng mu\u1ed1n t\u00ecm hi\u1ec3u v\u1ec1 vi\u1ec7c m\u1edf r\u1ed9ng quy m\u00f4. S\u1ef1 ph\u00e1t tri\u1ec3n nhanh ch\u00f3ng, thu h\u00fat nh\u00e2n t\u00e0i v\u00e0 \u0111\u1ea3m b\u1ea3o m\u1ecdi ng\u01b0\u1eddi \u0111\u1ec1u c\u00f3 c\u00f9ng quan \u0111i\u1ec3m. C\u00f3 b\u00e0i h\u1ecdc c\u1ee5 th\u1ec3 n\u00e0o, c\u00f3 c\u1ea1m b\u1eaby c\u1ee5 th\u1ec3 n\u00e0o kh\u00f4ng? B\u1ea5t c\u1ee9 \u0111i\u1ec1u g\u00ec b\u1ea1n c\u00f3 th\u1ec3 chia s\u1ebb cho nh\u1eefng ng\u01b0\u1eddi s\u00e1ng l\u1eadp hi\u1ec7n \u0111ang tr\u1ea3i qua \u0111i\u1ec1u \u0111\u00f3, ph\u1ea3i kh\u00f4ng?\n H\u1ecd nh\u1eadn th\u1ea5y s\u1ea3n ph\u1ea9m ph\u00f9 h\u1ee3p v\u1edbi th\u1ecb tr\u01b0\u1eddng. Hi\u1ec7n t\u1ea1i, ch\u00fang \u0111ang ph\u00e1t tri\u1ec3n v\u1edbi t\u1ed1c \u0111\u1ed9 kh\u00e1 nhanh. V\u00e0 nh\u1eefng \u0111i\u1ec1u h\u1ecd n\u00ean \u0111\u1ec3 m\u1eaft t\u1edbi ho\u1eb7c nh\u1eefng c\u00e2u h\u1ecfi h\u1ecd n\u00ean t\u1ef1 h\u1ecfi m\u00ecnh l\u00e0 g\u00ec?\n Fabrice Grinda: Tin t\u1ed1t cho ch\u00fang t\u00f4i l\u00e0 \u0111\u1ed9i ng\u0169 n\u00f2ng c\u1ed1t c\u1ee7a ch\u00fang t\u00f4i, b\u1ea1n bi\u1ebft \u0111\u1ea5y, CTO, t\u00f4i, v.v., ch\u00fang t\u00f4i \u0111\u00e3 s\u1eb5n s\u00e0ng v\u00e0 n\u00f3 th\u1ef1c s\u1ef1 \u0111ang \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n theo c\u00e1c h\u1ee3p \u0111\u1ed3ng hi\u1ec7n c\u00f3.\n V\u00ec v\u1eady, n\u00f3 kh\u00f4ng th\u1ef1c s\u1ef1 y\u00eau c\u1ea7u nh\u1eefng nh\u00e2n vi\u00ean c\u1ea5p cao m\u1edbi c\u1ea7n tuy\u1ec3n d\u1ee5ng c\u01a1 b\u1ea3n. T\u00f4i ngh\u0129 \u0111i\u1ec1u duy nh\u1ea5t t\u00f4i s\u1ebd thay \u0111\u1ed5i theo c\u00e1ch kh\u00e1c l\u00e0 b\u1ea5t k\u1ec3 t\u00e0i n\u0103ng c\u1ee7a ai \u0111\u00f3, \u0111i\u1ec1u m\u00e0 t\u00f4i \u0111\u00e3 th\u1ef1c hi\u1ec7n nh\u01b0 m\u1ed9t ch\u00ednh s\u00e1ch kh\u00f4ng c\u00f3 l\u1ed7 \u0111\u00edt. B\u1ea5t k\u1ec3 kh\u1ea3 n\u0103ng IQ c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 l\u00e0m \u0111\u01b0\u1ee3c \u0111i\u1ec1u g\u00ec, n\u1ebfu b\u1ea1n kh\u00f4ng ph\u1ea3i l\u00e0 ng\u01b0\u1eddi t\u1ed1t v\u1edbi ng\u01b0\u1eddi kh\u00e1c v\u00e0 kh\u00f4ng \u0111\u1ed1i x\u1eed t\u1ed1t v\u1edbi m\u1ecdi ng\u01b0\u1eddi th\u00ec b\u1ea1n kh\u00f4ng c\u00f3 ch\u1ed7 \u0111\u1ee9ng \u1edf \u0111\u00e2y.\n T\u00f4i ph\u1ea3i m\u1ea5t qu\u00e1 l\u00e2u \u0111\u1ec3 nh\u1eadn ra \u0111i\u1ec1u \u0111\u00f3. Nh\u01b0ng kh\u00e1c v\u1edbi \u0111i\u1ec1u \u0111\u00f3, kh\u00f4ng th\u1ef1c s\u1ef1. T\u00f4i \u0111\u00e3 m\u1eafc nhi\u1ec1u sai l\u1ea7m trong tuy\u1ec3n d\u1ee5ng h\u01a1n \u1edf c\u00f4ng ty \u0111\u1ea7u ti\u00ean b\u1edfi v\u00ec c\u00e1c qu\u1ef9 \u0111\u1ea7u t\u01b0 c\u1ee7a t\u00f4i \u0111\u00e3 th\u00fac \u00e9p t\u00f4i ph\u1ea3i thu\u00ea nh\u1eefng ng\u01b0\u1eddi nh\u01b0 b\u1ea1n bi\u1ebft \u0111\u1ea5y, nh\u1eefng ng\u01b0\u1eddi t\u00f3c b\u1ea1c, c\u00f3 kinh nghi\u1ec7m. V\u00e0 h\u1ecd kh\u00f4ng ph\u1ea3i l\u00e0 ng\u01b0\u1eddi ph\u00f9 h\u1ee3p v\u1edbi v\u0103n h\u00f3a c\u1ee7a c\u00f4ng ty. Gi\u1ed1ng nh\u01b0 trong c\u00e1c c\u00f4ng ty kh\u1edfi nghi\u1ec7p c\u00f4ng ngh\u1ec7, t\u1ed1t h\u01a1n l\u00e0 b\u1ea1n n\u00ean \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh sai l\u1ea7m nh\u01b0ng h\u00e3y r\u00fat kinh nghi\u1ec7m t\u1eeb n\u00f3 v\u00e0 xoay chuy\u1ec3n. R\u1ed3i mu\u1ed1n c\u1ed1 g\u1eafng \u0111\u1ea1t \u0111\u01b0\u1ee3c s\u1ef1 \u0111\u1ed3ng thu\u1eadn \u0111\u1ec3 t\u00ecm ra c\u00e2u tr\u1ea3 l\u1eddi ho\u00e0n h\u1ea3o, \u0111i\u1ec1u kh\u00f4ng bao gi\u1edd t\u1ed3n t\u1ea1i.\n V\u00e0 v\u00ec v\u1eady, nh\u1eefng ng\u01b0\u1eddi c\u00f3 n\u1ec1n v\u0103n h\u00f3a nh\u01b0 b\u1ea1n c\u00f3 th\u1ec3 s\u1ebd c\u00f3 nhi\u1ec1u \u00fd ngh\u0129a.\n Alejandro Garcia-Amaya: B\u1ea1n \u0111\u00e3 \u0111\u1ec1 c\u1eadp r\u1eb1ng cu\u1ed1i c\u00f9ng b\u1ea1n \u0111\u00e3 b\u00e1n v\u1edbi gi\u00e1 80 tri\u1ec7u ti\u1ec1n m\u1eb7t. L\u00e0 g\u00ec, c\u00f3 m\u1ed9t s\u1ed1 b\u00e0i h\u1ecdc \u1edf \u0111\u00f3? T\u00f4i nh\u1edb \u0111\u00e3 nghe b\u1ea1n \u0111\u1ec1 c\u1eadp \u0111\u1ebfn kho\u1ea3n \u0111\u1ea7u t\u01b0 m\u00e0 b\u1ea1n \u0111\u00e3 \u0111\u1ea7u t\u01b0 v\u00e0o m\u1ed9t ng\u00e2n h\u00e0ng \u0111\u1ea7u t\u01b0 v\u00e0 \u0111i\u1ec1u \u0111\u00f3 th\u1ef1c s\u1ef1 r\u1ea5t h\u1eefu \u00edch khi c\u00f3 th\u1ec3 l\u00e0m \u0111\u01b0\u1ee3c \u0111i\u1ec1u \u0111\u00f3.\n B\u1ea1n c\u00f3 th\u1ec3 chia s\u1ebb th\u00eam m\u1ed9t ch\u00fat v\u1ec1 \u0111i\u1ec1u \u0111\u00f3?\n Fabrice Grinda: V\u00e2ng. V\u00ec v\u1eady, t\u00f4i li\u00ean t\u1ee5c nh\u1eadn \u0111\u01b0\u1ee3c nh\u1eefng l\u1eddi \u0111\u1ec1 ngh\u1ecb mua l\u1ea1i. Ch\u00fang t\u00f4i mu\u1ed1n b\u1ea1n c\u00f3 l\u00e3i kho\u1ea3ng 8 tri\u1ec7u, 10 tri\u1ec7u, 12 tri\u1ec7u. V\u00e0 sau \u0111\u00f3 t\u00f4i \u0111\u00e3 n\u00f3i nh\u01b0 th\u1ebf n\u00e0y, t\u00f4i kh\u00f4ng b\u00e1n. V\u00e0 sau \u0111\u00f3 ng\u01b0\u1eddi mua n\u00e0y b\u01b0\u1edbc v\u00e0o, \u0111\u1ec1 ngh\u1ecb 40. V\u00e0 t\u00f4i ngh\u0129, \u0111\u01b0\u1ee3c r\u1ed3i, b\u00e2y gi\u1edd t\u00f4i \u0111\u00e3 nh\u1eadn ra s\u1ed1 ti\u1ec1n \u0111\u00f3 l\u00e0 bao nhi\u00eau.\n V\u00e0 \u0111\u00f3 l\u00e0 s\u1ef1 thay \u0111\u1ed5i cu\u1ed9c s\u1ed1ng. V\u00e0 t\u00f4i s\u1edf h\u1eefu m\u1ed9t n\u1eeda c\u00f4ng ty v\u00e0 t\u00f4i \u0111\u00e3 \u1edf r\u1ea5t g\u1ea7n con s\u1ed1 0 r\u1ea5t nhi\u1ec1u l\u1ea7n. T\u00f4i th\u00edch, h\u00e3y ch\u1eafc ch\u1eafn xem x\u00e9t n\u00f3. T\u00f4i \u0111\u00e3 thu\u00ea m\u1ed9t nh\u00e2n vi\u00ean ng\u00e2n h\u00e0ng \u0111\u1ec3 t\u1ed5 ch\u1ee9c m\u1ed9t cu\u1ed9c \u0111\u1ea5u gi\u00e1 v\u00e0 h\u1ecd \u0111\u00e3 xem x\u00e9t kho\u1ea3ng 10 ng\u01b0\u1eddi mua ti\u1ec1m n\u0103ng kh\u00e1c nhau v\u00e0 h\u1ecd \u0111\u00e3 t\u0103ng gi\u00e1, nh\u01b0ng th\u00e0nh th\u1eadt m\u00e0 n\u00f3i, ch\u1ec9 v\u00ec h\u1ecd t\u1ed5 ch\u1ee9c m\u1ed9t cu\u1ed9c \u0111\u1ea5u gi\u00e1 t\u1eeb 40 l\u00ean 80.\n V\u00ec v\u1eady, \u0111i\u1ec1u \u0111\u00f3 r\u1ea5t h\u1eefu \u00edch. \u0110\u00f3 l\u00e0 s\u1ed1 m\u1ed9t. V\u00e0 th\u1ee9 hai, c\u0169ng quan tr\u1ecdng kh\u00f4ng k\u00e9m trong qu\u00e1 tr\u00ecnh \u0111\u00e0m ph\u00e1n h\u1ee3p \u0111\u1ed3ng mua c\u1ed5 phi\u1ebfu, v.v., h\u1ecd c\u00f3 th\u1ec3 \u0111\u00f3ng vai c\u1ea3nh s\u00e1t x\u1ea5u. B\u1edfi v\u00ec r\u00f5 r\u00e0ng n\u1ebfu ng\u01b0\u1eddi mua mu\u1ed1n c\u00f3 m\u1ed1i quan h\u1ec7 t\u1ed1t v\u1edbi ng\u01b0\u1eddi mua th\u00ec b\u1ea1n s\u1ebd ph\u1ea3i \u1edf \u0111\u00f3 m\u1ed9t th\u1eddi gian. H\u1ecd s\u1ebd nh\u1ed1t b\u1ea1n l\u1ea1i.\n V\u00e0 t\u00f4i \u0111\u00e3 \u1edf \u0111\u00f3 18 th\u00e1ng. V\u00ec v\u1eady, b\u1ea1n kh\u00f4ng th\u1ec3 l\u00e0 ng\u01b0\u1eddi \u0111\u00e0m ph\u00e1n t\u1eebng chi ti\u1ebft nh\u1ecf trong h\u1ee3p \u0111\u1ed3ng mua b\u00e1n c\u1ee7a m\u00ecnh. V\u00e0 nh\u01b0 v\u1eady, s\u1ef1 ph\u00e2n c\u00f4ng lao \u0111\u1ed9ng t\u1ef1 nhi\u00ean l\u00e0 ch\u1ee7 ng\u00e2n h\u00e0ng, c\u1ea3nh s\u00e1t x\u1ea5u, b\u1ea1n l\u00e0 c\u1ea3nh s\u00e1t t\u1ed1t. C\u00f3 ngh\u0129a l\u00e0 t\u00f4i s\u1ebd n\u00f3i v\u1edbi h\u1ecd nh\u01b0 th\u1ebf n\u00e0y, t\u00f4i mu\u1ed1n l\u00e0m vi\u1ec7c v\u1edbi b\u1ea1n, nh\u01b0ng nh\u00e2n vi\u00ean ng\u00e2n h\u00e0ng c\u1ee7a t\u00f4i \u0111ang cho t\u00f4i bi\u1ebft b\u1ea1n \u0111ang cung c\u1ea5p nh\u1eefng g\u00ec tr\u00ean th\u1ecb tr\u01b0\u1eddng.\n V\u00e0 th\u1eadt ngu ng\u1ed1c khi ch\u1ea5p nh\u1eadn \u0111i\u1ec1u \u0111\u00f3. T\u00f4i ch\u1ec9 kh\u00f4ng mu\u1ed1n t\u1ecf ra ng\u1edb ng\u1ea9n tr\u01b0\u1edbc m\u1eb7t h\u1ecd m\u00e0 h\u00e3y \u0111\u01b0a cho t\u00f4i th\u1ee9 g\u00ec \u0111\u00f3 m\u00e0 t\u00f4i c\u00f3 th\u1ec3 l\u00e0m \u0111\u01b0\u1ee3c v\u00e0 c\u00f3 v\u1ebb h\u1ee3p l\u00fd. R\u00f5 r\u00e0ng, t\u00f4i l\u00e0 ng\u01b0\u1eddi th\u1ef1c s\u1ef1 n\u00f3i v\u1edbi h\u1ecd nh\u1eefng g\u00ec t\u00f4i mu\u1ed1n. V\u00ec v\u1eady, t\u00f4i l\u00e0 ng\u01b0\u1eddi \u0111i\u1ec1u khi\u1ec3n, gi\u1ed1ng nh\u01b0 t\u1eeb g\u00f3c \u0111\u1ed9 quang h\u1ecdc, b\u1ea1n c\u00f3 v\u1ebb l\u00e0 m\u1ed9t ng\u01b0\u1eddi t\u1eed t\u1ebf th\u1ecfa hi\u1ec7p v\u00e0 c\u00e1c ch\u1ee7 ng\u00e2n h\u00e0ng l\u00e0 nh\u1eefng k\u1ebb x\u1ea5u xa \u0111ang \u0111\u00e0m ph\u00e1n r\u1ea5t quy\u1ebft li\u1ec7t.\n V\u00e0 v\u00ec v\u1eady, v\u1edbi th\u00f3i quen x\u1ea5u c\u1ee7a c\u1ea3nh s\u00e1t t\u1ed1t \u0111\u00f3. N\u00f3 r\u1ea5t hi\u1ec7u qu\u1ea3. V\u00ec v\u1eady, nh\u1eefng nh\u00e2n vi\u00ean ng\u00e2n h\u00e0ng m\u00e0 t\u00f4i thu\u00ea \u0111\u00e1ng gi\u00e1 t\u1eebng xu. H\u1ecd \u0111\u00f3ng vai c\u1ea3nh s\u00e1t x\u1ea5u. H\u1ecd t\u0103ng gi\u00e1 g\u1ea5p \u0111\u00f4i. Ch\u00fang t\u00f4i \u0111\u00e3 c\u00f3 \u0111\u01b0\u1ee3c th\u1ee9 m\u00ecnh c\u1ea7n v\u00e0 \u0111i\u1ec1u \u0111\u00f3 th\u1eadt tuy\u1ec7t v\u1eddi.\n Alejandro Garcia-Amaya: T\u00f4i th\u00edch \u0111i\u1ec1u \u0111\u00f3! H\u00e3y chuy\u1ec3n sang d\u1ef1 \u00e1n cu\u1ed1i c\u00f9ng trong ba d\u1ef1 \u00e1n l\u1edbn \u1edf \u0111\u00e2y. OLX. \u0110\u1ed1i v\u1edbi d\u1ef1 \u00e1n th\u1ee9 ba n\u00e0y, t\u00f4i nghe n\u00f3i ban \u0111\u1ea7u b\u1ea1n mu\u1ed1n c\u1ea3i thi\u1ec7n Craigslist nh\u01b0ng \u0111i\u1ec1u \u0111\u00f3 kh\u00f4ng th\u00e0nh c\u00f4ng.\n V\u1eady l\u00e0 b\u1ea1n \u0111\u00e3 t\u1ea1o OLX. B\u1ea1n quy\u1ebft \u0111\u1ecbnh tri\u1ec3n khai n\u00f3 \u1edf m\u1ed9t tr\u0103m qu\u1ed1c gia v\u1edbi kho\u1ea3n \u0111\u1ea7u t\u01b0 50 ngh\u00ecn m\u1ed7i qu\u1ed1c gia. \u00dd t\u01b0\u1edfng \u0111\u00f3 \u0111\u1ebfn t\u1eeb \u0111\u00e2u? Th\u1ecb tr\u01b0\u1eddng ti\u1ebfp c\u1eadn n\u00e0y, ch\u00ednh x\u00e1c l\u00e0 nh\u1eefng g\u00ec t\u00f4i \u0111\u00e3 \u0111\u1ec1 c\u1eadp, t\u1ea5t c\u1ea3 c\u00e1c qu\u1ed1c gia n\u00e0y \u0111\u1ec1u d\u00e0nh m\u1ed9t ph\u1ea7n cho m\u1ed7i qu\u1ed1c gia v\u00e0 xem nh\u1eefng g\u00ec ph\u00f9 h\u1ee3p. L\u00e0m th\u1ebf n\u00e0o m\u00e0 \u0111i v\u1ec1?\n Fabrice Grinda: V\u00ec v\u1eady, t\u00f4i y\u00eau th\u00edch c\u00e1c khu ch\u1ee3. T\u00f4i h\u1ecdc thi\u1ebft k\u1ebf th\u1ecb tr\u01b0\u1eddng \u1edf tr\u01b0\u1eddng \u0111\u1ea1i h\u1ecdc. C\u00f4ng ty kh\u1edfi nghi\u1ec7p \u0111\u1ea7u ti\u00ean m\u00e0 t\u00f4i nh\u1eadn \u0111\u01b0\u1ee3c l\u00e0 eBay c\u1ee7a Ch\u00e2u \u00c2u v\u00e0 t\u00f4i \u0111\u00e3 gi\u00fap x\u00e2y d\u1ef1ng eBay Ch\u00e2u M\u1ef9 Latinh, n\u01a1i c\u00f3 c\u00e1c th\u1ecb tr\u01b0\u1eddng. T\u00f4i y\u00eau b\u1ea3n ch\u1ea5t \u00e1nh s\u00e1ng axit, ng\u01b0\u1eddi chi\u1ebfn th\u1eafng t\u1eadn d\u1ee5ng t\u1ed1i \u0111a b\u1ea3n ch\u1ea5t, th\u1ef1c t\u1ebf l\u00e0 h\u1ecd mang l\u1ea1i t\u00ednh thanh kho\u1ea3n v\u00e0 th\u1ecb tr\u01b0\u1eddng kh\u00f4ng r\u00f5 r\u00e0ng. \u0110\u00e2y l\u00e0 nh\u1eefng g\u00ec t\u00f4i th\u1ef1c s\u1ef1 mu\u1ed1n x\u00e2y d\u1ef1ng.\n V\u00ec v\u1eady, n\u1ebfu t\u00f4i kh\u00f4ng b\u1ecb h\u1ea1n ch\u1ebf v\u1ec1 ngu\u1ed3n l\u1ef1c th\u00ec t\u00f4i \u0111\u00e3 kh\u00f4ng x\u00e2y d\u1ef1ng Zingy. T\u00f4i \u0111\u00e3 c\u00f3 th\u1ec3 x\u00e2y d\u1ef1ng m\u1ed9t c\u00e1i g\u00ec \u0111\u00f3 gi\u1ed1ng nh\u01b0 OLX tr\u01b0\u1edbc \u0111\u00f3. Tr\u00ean th\u1ef1c t\u1ebf, t\u00f4i s\u1edf h\u1eefu mi\u1ec1n OLX. M\u00ecnh mua n\u0103m 98. V\u00ec v\u1eady, \u0111\u00f3 l\u00e0 th\u1ee9 t\u00f4i \u0111\u1ecbnh mua. V\u00e0 x\u00e2y d\u1ef1ng l\u00e2u d\u00e0i.\n V\u00e0 nh\u00ecn l\u1ea1i, l\u1ebd ra t\u00f4i n\u00ean x\u00e2y d\u1ef1ng m\u1ed9t trang rao v\u1eb7t ngay t\u1eeb \u0111\u1ea7u, kh\u00f4ng ph\u1ea3i m\u1ed9t trang \u0111\u1ea5u gi\u00e1, nh\u01b0ng c\u00f3 l\u1ebd m\u1ecdi ng\u01b0\u1eddi s\u1ebd kh\u00f4ng t\u00e0i tr\u1ee3 cho n\u00f3 v\u00ec h\u1ecd kh\u00f4ng tin v\u00e0o m\u00f4 h\u00ecnh kinh doanh.\n N\u00f3 kh\u00f4ng t\u1ed3n t\u1ea1i cho \u0111\u1ebfn sau n\u00e0y. V\u00ec v\u1eady, n\u0103m 2005, t\u00f4i bi\u1ebft m\u00ecnh mu\u1ed1n r\u1eddi kh\u1ecfi Zingy \u0111ang \u1edf trong c\u00f4ng ty m\u00e0 t\u00f4i \u0111\u1ecbnh x\u00e2y d\u1ef1ng. V\u00e0 t\u00f4i kh\u00f4ng th\u00edch nh\u1eefng ng\u01b0\u1eddi m\u00e0 t\u00f4i \u0111\u00e3 b\u00e1n n\u00f3. H\u1ecd l\u00e0 m\u1ed9t c\u00f4ng ty Nh\u1eadt B\u1ea3n. Ch\u00fang t\u00f4i \u0111\u00e3 c\u00f3 nh\u1eefng hi\u1ec3u l\u1ea7m l\u1edbn v\u1ec1 v\u0103n h\u00f3a. T\u00f4i \u0111\u00e3 c\u00f3 c\u01a1 h\u1ed9i mua Shazam v\u1edbi gi\u00e1 kho\u1ea3ng m\u1ed9t tri\u1ec7u \u0111\u00f4 la.\n V\u00e0 h\u1ecd n\u00f3i, kh\u00f4ng. \u00dd t\u00f4i l\u00e0, c\u00f3 r\u1ea5t nhi\u1ec1u \u0111i\u1ec1u ch\u00fang ta c\u00f3 th\u1ec3 l\u00e0m. V\u00e0 t\u00f4i ngh\u0129, h\u1ecd s\u1ebd l\u1ea5y h\u1ebft l\u1ee3i nhu\u1eadn c\u1ee7a t\u00f4i v\u00e0 g\u1eedi ch\u00fang \u0111\u1ebfn Nh\u1eadt B\u1ea3n. T\u00f4i ngh\u0129, n\u1ebfu b\u1ea1n mu\u1ed1n m\u1ed9t ng\u01b0\u1eddi nh\u01b0 t\u00f4i, h\u00e3y x\u00e2y d\u1ef1ng m\u1ed9t c\u00f4ng ty t\u1ef7 ph\u00fa. H\u00e3y \u0111\u1ec3 t\u00f4i chinh ph\u1ee5c th\u1ebf gi\u1edbi. N\u1ebfu kh\u00f4ng, b\u1ea1n kh\u00f4ng c\u1ea7n t\u00f4i, b\u1ea1n bi\u1ebft \u0111\u1ea5y. Gi\u1ed1ng nh\u01b0, \u0111\u00f3 ch\u1ec9 l\u00e0 \u0111\u1ec3 t\u1ed1i \u0111a h\u00f3a l\u1ee3i nhu\u1eadn, b\u1ea1n bi\u1ebft \u0111\u1ea5y, h\u00e3y \u0111\u1ec3 t\u00f4i l\u00e0m vi\u1ec7c c\u1ee7a ri\u00eang m\u00ecnh.\n V\u00ec v\u1eady, sau 18 th\u00e1ng, t\u00f4i r\u1eddi \u0111i. V\u00e0 Craigslist \u0111\u00e3 b\u1eaft \u0111\u1ea7u tr\u1edf th\u00e0nh m\u1ed9t hi\u1ec7n t\u01b0\u1ee3ng v\u0103n h\u00f3a \u1edf Hoa K\u1ef3 v\u1ec1 m\u1eb7t thanh kho\u1ea3n, nh\u01b0ng t\u00f4i c\u1ea3m th\u1ea5y r\u1eb1ng h\u1ecd \u0111ang g\u00e2y b\u1ea5t l\u1ee3i cho c\u1ed9ng \u0111\u1ed3ng v\u00ec h\u1ecd kh\u00f4ng ki\u1ec3m duy\u1ec7t n\u1ed9i dung, h\u1ecd c\u00f3 giao di\u1ec7n ng\u01b0\u1eddi d\u00f9ng UX c\u0169. V\u00ec v\u1eady, t\u00f4i \u0111\u00e3 \u0111\u1ebfn g\u1eb7p Craig v\u00e0 Jim v\u00e0 n\u00f3i r\u1eb1ng, t\u00f4i s\u1ebd l\u00e0m \u0111i\u1ec1u \u0111\u00f3 mi\u1ec5n ph\u00ed.\n Gi\u1ed1ng nh\u01b0, kh\u00f4ng ph\u1ea3i v\u00ec t\u00f4i mu\u1ed1n ki\u1ebfm ti\u1ec1n t\u1eeb vi\u1ec7c n\u00e0y, m\u00e0 v\u00ec t\u00f4i ngh\u0129 b\u1ea1n \u0111ang kh\u00f4ng gi\u00fap \u00edch g\u00ec cho nh\u00e2n lo\u1ea1i b\u1eb1ng c\u00e1ch g\u1eedi th\u01b0 r\u00e1c, l\u1eeba \u0111\u1ea3o, m\u1ea1i d\u00e2m, gi\u1ebft ng\u01b0\u1eddi, v.v. Gi\u1ed1ng nh\u01b0 ch\u00fang t\u00f4i c\u00f3 th\u1ec3 l\u00e0m t\u1ed1t h\u01a1n nhi\u1ec1u \u1edf \u0111\u00e2y, nh\u01b0ng b\u1ea1n c\u00f3 t\u00ednh thanh kho\u1ea3n. V\u00ec v\u1eady, h\u00e3y t\u1eadn d\u1ee5ng \u0111i\u1ec1u \u0111\u00f3. V\u00e0 h\u1ecd n\u00f3i kh\u00f4ng, n\u00ean t\u00f4i c\u1ed1 g\u1eafng mua ch\u00fang.\n H\u1ecd c\u0169ng n\u00f3i kh\u00f4ng. V\u00ec v\u1eady, t\u00f4i ngh\u0129, \u0111\u01b0\u1ee3c r\u1ed3i, h\u00e3y b\u1eaft tay v\u00e0o x\u00e2y d\u1ef1ng n\u00f3. B\u00e2y gi\u1edd \u0111\u1ec3 tr\u1ea3 l\u1eddi c\u00e2u h\u1ecfi c\u1ee7a b\u1ea1n tr\u1ef1c ti\u1ebfp. T\u1ea1i sao ph\u1ea3i c\u1ed1 g\u1eafng ra m\u1eaft \u1edf m\u1ed9t tr\u0103m qu\u1ed1c gia. M\u1ed9t khi ai \u0111\u00f3 \u0111\u00e3 g\u00e2y ra hi\u1ec7u \u1ee9ng m\u1ea1ng l\u01b0\u1edbi tr\u00ean th\u1ecb tr\u01b0\u1eddng th\u00ec r\u1ea5t kh\u00f3 \u0111\u1ec3 ph\u00e1 v\u1ee1. V\u00e0 \u0111\u00e3 c\u00f3 nh\u1eefng ng\u01b0\u1eddi ch\u01a1i ph\u1ed5 bi\u1ebfn \u1edf M\u1ef9 nh\u01b0 Craigslist ho\u1eb7c \u1edf Ph\u00e1p c\u00f3 hi\u1ec7u \u1ee9ng m\u1ea1ng. V\u00e0 s\u1ebd ph\u1ea3i m\u1ea5t h\u00e0ng ch\u1ee5c tri\u1ec7u \u1edf nh\u1eefng qu\u1ed1c gia n\u00e0y v\u00e0 lo\u1ea1i v\u1ed1n \u0111\u00f3 v\u1eabn ch\u01b0a c\u00f3 s\u1eb5n. Gi\u1edd \u0111\u00e2y, nh\u1eefng qu\u1ef9 \u0111\u1ea7u t\u01b0 v\u1ed1n \u0111\u00e3 kh\u00f4ng t\u00e0i tr\u1ee3 cho t\u00f4i \u1edf c\u00f4ng ty tr\u01b0\u1edbc \u0111\u00e2y \u0111\u1ed9t nhi\u00ean lao v\u00e0o t\u1ea5n c\u00f4ng t\u00f4i v\u00ec t\u00f4i \u0111\u00e3 r\u1ea5t th\u00e0nh c\u00f4ng \u1edf c\u00f4ng ty tr\u01b0\u1edbc. V\u1eady l\u00e0 b\u00e2y gi\u1edd t\u00f4i \u0111\u00e3 c\u00f3 v\u1ed1n. V\u1edbi 10 tri\u1ec7u t\u00f4i \u0111i ra m\u1eaft. Nh\u01b0ng t\u00f4i c\u1ea3m th\u1ea5y nh\u01b0 v\u1eady l\u00e0 ch\u01b0a \u0111\u1ee7 \u0111\u1ec3 ti\u1ebfp t\u1ee5c theo \u0111u\u1ed5i Craigslist.\n V\u00e0 t\u00f4i nh\u1eadn ra r\u1eb1ng c\u00f3 m\u1ed9t s\u1ef1 t\u00ecnh c\u1edd nh\u1ea5t \u0111\u1ecbnh trong c\u00e1c ho\u1ea1t \u0111\u1ed9ng kinh doanh b\u00ean ph\u00eda th\u1ecb tr\u01b0\u1eddng n\u00e0y v\u1ec1 vi\u1ec7c \u0111i\u1ec1u g\u00ec s\u1ebd th\u00e0nh c\u00f4ng khi n\u00e0o, \u1edf \u0111\u00e2u, v.v. V\u00e0 t\u00f4i bi\u1ebft c\u00e1ch x\u00e2y d\u1ef1ng ngu\u1ed3n cung. Khi x\u00e2y d\u1ef1ng th\u1ecb tr\u01b0\u1eddng, b\u1ea1n th\u01b0\u1eddng b\u1eaft \u0111\u1ea7u cung c\u1ea5p v\u00ec ng\u01b0\u1eddi b\u00e1n c\u00f3 \u0111\u1ed9ng c\u01a1 t\u00e0i ch\u00ednh \u0111\u1ec3 tham gia n\u1ec1n t\u1ea3ng.\n B\u1ea1n c\u00f3 th\u1ec3 \u0111\u1ebfn g\u1eb7p h\u1ecd v\u00e0 n\u00f3i v\u1edbi h\u1ecd, N\u00e0y, nh\u00ecn n\u00e0y. Hi\u1ec7n t\u1ea1i t\u00f4i kh\u00f4ng c\u00f3 ng\u01b0\u1eddi mua nh\u01b0ng t\u00f4i r\u1ea3nh. V\u00ec v\u1eady, b\u1ea1n kh\u00f4ng m\u1ea5t g\u00ec khi \u1edf \u0111\u00e2y. T\u1ea1i sao b\u1ea1n kh\u00f4ng li\u1ec7t k\u00ea? V\u00e0 m\u1ecdi ng\u01b0\u1eddi th\u01b0\u1eddng s\u1eb5n s\u00e0ng li\u1ec7t k\u00ea. V\u00ec v\u1eady, t\u00f4i \u0111\u00e3 l\u00e0m \u0111i\u1ec1u \u0111\u00f3, b\u1ea1n bi\u1ebft \u0111\u1ea5y, v\u00e0 c\u00e1c danh m\u1ee5c c\u1ed1t l\u00f5i nh\u01b0 b\u00e1n h\u00e0ng h\u00f3a, b\u1ea5t \u0111\u1ed9ng s\u1ea3n, \u00f4 t\u00f4, \u1edf m\u1ed9t tr\u0103m qu\u1ed1c gia.\n L\u1ea1i l\u00e0 50k. Ng\u00e0y tr\u01b0\u1edbc, nh\u00ecn chung c\u00f3 \u00edt s\u1ef1 c\u1ea1nh tranh h\u01a1n. Nhi\u1ec1u qu\u1ed1c gia kh\u00f4ng c\u00f3 ng\u01b0\u1eddi ch\u01a1i chung. T\u00f4i c\u00f3 th\u1ec3 mua m\u1ed9t kho\u1ea3n ti\u1ebfp th\u1ecb d\u00e0i h\u1ea1n tr\u00ean Google v\u1edbi gi\u00e1 nh\u01b0 m\u1ed9t xu, \u0111\u1eb7c bi\u1ec7t l\u00e0 \u1edf c\u00e1c qu\u1ed1c gia th\u1ee9 c\u1ea5p n\u00e0y v\u00e0 t\u1ea5t c\u1ea3 n\u1ed9i dung \u0111\u1ec1u d\u1eabn \u0111\u1ea7u SEO. M\u1ed7i danh s\u00e1ch l\u00e0 m\u1ed9t qu\u1ea3ng c\u00e1o c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c l\u1eadp ch\u1ec9 m\u1ee5c.\n V\u00ec v\u1eady, ch\u00fang t\u00f4i \u0111\u00e3 kh\u1edfi \u0111\u1ed9ng, kh\u00f4ng ch\u1eafc li\u1ec7u t\u00f4i c\u00f3 th\u1ea5y \u0111i\u1ec1u n\u00e0y \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n \u1edf n\u01a1i n\u00e0o kh\u00e1c hay kh\u00f4ng, nh\u01b0ng t\u00f4i kh\u00f4ng bi\u1ebft. T\u00f4i \u0111\u00e3 t\u1eebng th\u1ea5y s\u1ef1 t\u00ecnh c\u1edd x\u1ea3y ra \u1edf c\u00e1c khu ch\u1ee3 tr\u01b0\u1edbc \u0111\u00e2y. V\u00ec v\u1eady, ch\u00fang t\u00f4i \u0111\u00e3 kh\u1edfi \u0111\u1ed9ng v\u00e0 n\u00f3 th\u1ef1c s\u1ef1 \u0111\u00e3 th\u00e0nh c\u00f4ng \u1edf b\u1ed1n n\u01a1i. V\u00ec v\u1eady, h\u00e3y t\u1eadp trung v\u00e0o b\u1ed1n qu\u1ed1c gia n\u00e0y, \u0111\u00f3ng c\u1eeda t\u1ea5t c\u1ea3 c\u00e1c qu\u1ed1c gia kh\u00e1c v\u00e0 sau \u0111\u00f3 s\u1eed d\u1ee5ng l\u1ee3i nhu\u1eadn cho nh\u1eefng qu\u1ed1c gia n\u00e0y.\n V\u00ec v\u1eady, n\u00f3 th\u1ef1c s\u1ef1 th\u1ef1c s\u1ef1 c\u00f3 hi\u1ec7u qu\u1ea3 \u1edf B\u1ed3 \u0110\u00e0o Nha v\u00e0 Pakistan. Nh\u01b0ng r\u00f5 r\u00e0ng \u0111\u00e2y kh\u00f4ng ph\u1ea3i l\u00e0 nh\u1eefng th\u1ecb tr\u01b0\u1eddng l\u1edbn. N\u00f3 kh\u00e1 hi\u1ec7u qu\u1ea3 \u1edf Brazil v\u00e0 \u1ea4n \u0110\u1ed9. V\u00ec v\u1eady, ch\u00fang t\u00f4i n\u00f3i, N\u00e0y, \u0111\u00e2y l\u00e0 n\u01a1i ch\u00fang ta s\u1ebd t\u1eadp trung. V\u00ec v\u1eady, ch\u00fang t\u00f4i t\u1eadp trung v\u00e0o b\u1ed1n \u0111i\u1ec1u n\u00e0y, khi ch\u00fang t\u00f4i \u0111\u00e3 tr\u1edf n\u00ean r\u1ea5t th\u00e0nh c\u00f4ng v\u00e0 c\u00f3 l\u00e3i \u1edf Brazil, sau \u0111\u00f3 ch\u00fang t\u00f4i s\u1eed d\u1ee5ng l\u1ee3i nhu\u1eadn t\u1eeb \u0111\u00f3 \u0111\u1ec3 \u0111i v\u00e0 m\u1edf r\u1ed9ng sang c\u00e1c qu\u1ed1c gia kh\u00e1c v\u00e0 cu\u1ed1i c\u00f9ng \u0111\u1ea1t \u0111\u01b0\u1ee3c 350 tri\u1ec7u chi\u1ebfc m\u1ed7i th\u00e1ng \u1edf 30 qu\u1ed1c gia v\u1edbi h\u01a1n 10.000 chi\u1ebfc ng\u01b0\u1eddi lao \u0111\u1ed9ng,\n Alejandro Garcia-Amaya: Tr\u1eddi \u1ea1! T\u00f4i th\u00edch vi\u1ec7c b\u1ea1n \u0111\u00e3 theo \u0111u\u1ed5i t\u1ea5t c\u1ea3 nh\u1eefng qu\u1ed1c gia n\u00e0y. C\u00f3 h\u1eefu \u00edch kh\u00f4ng khi nh\u1edd thang \u0111o n\u00e0y, b\u1ea1n \u0111\u00e3 hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 nh\u1eefng g\u00ec c\u00e1c con s\u1ed1 bi\u1ec3u th\u1ecb, ph\u1ea3i kh\u00f4ng? Gi\u1ed1ng nh\u01b0, b\u1ea1n c\u00f3 th\u1ec3 th\u1ea5y r\u00f5 s\u1ef1 kh\u00e1c bi\u1ec7t v\u1ec1 l\u01b0\u1ee3ng ti\u00eau th\u1ee5 t\u1eeb Brazil v\u00e0 t\u1ea5t c\u1ea3 nh\u1eefng th\u1ee9 \u0111\u00f3. Trong khi \u0111\u00f3, n\u1ebfu b\u1ea1n c\u00f3 th\u1ec3 l\u00e0m \u0111i\u1ec1u \u0111\u00f3 \u1edf \u00edt qu\u1ed1c gia h\u01a1n, b\u1ea1n c\u00f3 th\u1ec3 \u0111\u00e3 kh\u00f4ng \u0111\u1ea1t \u0111\u01b0\u1ee3c ho\u1eb7c \u0111\u00f3 kh\u00f4ng ph\u1ea3i l\u00e0 \u0111i\u1ec1u g\u00ec \u0111\u00f3.\n Fabrice Grinda: V\u00e2ng, nh\u01b0ng b\u1ea1n c\u1ea7n nh\u1edb tr\u01b0\u1edbc \u0111\u00e2y t\u00f4i \u0111\u00e3 x\u00e2y d\u1ef1ng hai trang \u0111\u1ea5u gi\u00e1, ph\u1ea3i kh\u00f4ng? Mercadolibre v\u00e0 Aucland. T\u00f4i bi\u1ebft r\u1eb1ng m\u1ed9t th\u1ecb tr\u01b0\u1eddng b\u00e1n h\u00e0ng h\u00f3a c\u00f3 t\u00ednh thanh kho\u1ea3n, n\u1ebfu x\u00e1c su\u1ea5t b\u1ea1n b\u00e1n \u0111\u01b0\u1ee3c l\u00e0 kho\u1ea3ng, n\u1ebfu b\u1ea1n ni\u00eam y\u1ebft m\u1ed9t th\u1ee9 g\u00ec \u0111\u00f3 th\u00ec \u0111\u00f3 l\u00e0 kho\u1ea3ng 20, 25%. \u0110\u00f3 l\u00e0 khi b\u1ea1n b\u1eaft \u0111\u1ea7u nh\u1eadn \u0111\u01b0\u1ee3c thanh kho\u1ea3n. V\u00e0 v\u00e2ng, t\u00f4i \u0111\u00e3 l\u00e0m b\u00e0i ki\u1ec3m tra AB \u1edf t\u1ea5t c\u1ea3 100 qu\u1ed1c gia n\u00e0y.\n V\u00e0 m\u1ed9t s\u1ed1 r\u00f5 r\u00e0ng chi\u1ebfm \u01b0u th\u1ebf, nh\u01b0ng t\u00f4i bi\u1ebft m\u00ecnh \u0111ang t\u00ecm ki\u1ebfm s\u1ed1 li\u1ec7u n\u00e0o. Danh s\u00e1ch m\u1edbi r\u00f2ng b\u00ecnh qu\u00e2n \u0111\u1ea7u ng\u01b0\u1eddi tr\u00ean m\u1ed9t ngh\u00ecn ng\u01b0\u1eddi trong c\u1ea3 n\u01b0\u1edbc. T\u00f4i c\u00f3 KPI ho\u1eb7c AKR r\u1ea5t r\u00f5 r\u00e0ng v\u1ec1 nh\u1eefng g\u00ec t\u00f4i \u0111ang t\u00ecm ki\u1ebfm. V\u00e0 v\u00e2ng, vi\u1ec7c c\u00f3 nh\u1eefng qu\u1ed1c gia kh\u00e1c nhau n\u00e0y \u0111\u00e3 gi\u00fap so s\u00e1nh gi\u1eefa ch\u00fang. Sau \u0111\u00f3, nh\u01b0 t\u00f4i \u0111\u00e3 n\u00f3i, \u00fd t\u00f4i l\u00e0, ch\u00fang t\u00f4i \u0111\u00e3 \u0111i t\u1eeb m\u1ed9t tr\u0103m xu\u1ed1ng c\u00f2n b\u1ed1n v\u00e0 cu\u1ed1i c\u00f9ng l\u1ea1i m\u1edf r\u1ed9ng tr\u1edf l\u1ea1i khi ch\u00fang t\u00f4i gi\u00e0nh \u0111\u01b0\u1ee3c con s\u1ed1 n\u00e0y l\u00ean 30, gi\u1ed1ng nh\u01b0 OLX ng\u00e0y nay.\n Alejandro Garcia-Amaya: Vi\u1ec7c coi th\u1ecb tr\u01b0\u1eddng l\u00e0 \u0111i\u1ec3m thu h\u00fat c\u1ee7a b\u1ea1n, b\u1ea1n c\u00f3 th\u1ec3 n\u00f3i m\u1ed9t s\u1ed1 b\u00e0i h\u1ecdc quan tr\u1ecdng v\u1ec1 thu h\u00fat kh\u00e1ch h\u00e0ng khi x\u00e2y d\u1ef1ng th\u1ecb tr\u01b0\u1eddng l\u00e0 g\u00ec? V\u00e0 b\u1ea1n \u0111\u00e3 \u0111\u1ec1 c\u1eadp \u0111\u1ebfn m\u1ed9t v\u00e0i \u0111i\u1ec1u, nh\u01b0ng n\u1ebfu ch\u00fang ta c\u00f3 th\u1ec3 \u0111i s\u00e2u h\u01a1n m\u1ed9t ch\u00fat v\u00e0o v\u1ea5n \u0111\u1ec1 \u0111\u00f3.\n Fabrice Grinda: V\u00ec v\u1eady, t\u00f4i th\u01b0\u1eddng b\u1eaft \u0111\u1ea7u cung c\u1ea5p v\u00ec ngu\u1ed3n cung c\u00f3 \u0111\u1ed9ng c\u01a1 t\u00e0i ch\u00ednh tr\u00ean n\u1ec1n t\u1ea3ng, nh\u01b0ng b\u1ea1n ph\u1ea3i qu\u1ea3n l\u00fd ch\u1eb7t ch\u1ebd ngu\u1ed3n cung c\u1ee7a m\u00ecnh.\n V\u00e0 sai l\u1ea7m l\u1edbn nh\u1ea5t m\u00e0 ng\u01b0\u1eddi s\u00e1ng l\u1eadp c\u00f3 th\u1ec3 m\u1eafc ph\u1ea3i tr\u00ean th\u1ecb tr\u01b0\u1eddng l\u00e0 \u0111\u01b0a ngu\u1ed3n cung v\u00f4 h\u1ea1n v\u00e0o n\u1ec1n t\u1ea3ng. V\u00e0 v\u1ea5n \u0111\u1ec1 l\u00e0 n\u1ebfu b\u1ea1n l\u00e0m \u0111i\u1ec1u \u0111\u00f3 th\u00ec s\u1ebd kh\u00f4ng c\u00f3 ng\u01b0\u1eddi mua n\u00f3. V\u00ec v\u1eady, ng\u01b0\u1eddi b\u00e1n kh\u00f4ng tham gia. H\u1ecd s\u1ebd r\u1eddi b\u1ecf v\u00e0 c\u00f3 th\u1ec3 ngay c\u1ea3 khi c\u00f3 ng\u01b0\u1eddi mua, h\u1ecd c\u0169ng s\u1ebd kh\u00f4ng tr\u1ea3 l\u1eddi v\u00ec h\u1ecd ch\u01b0a t\u1eebng \u0111\u00ednh h\u00f4n tr\u01b0\u1edbc \u0111\u00f3.\n V\u00e0 v\u00ec v\u1eady, b\u1ea1n t\u00ecm th\u1ea5y nh\u1eefng ng\u01b0\u1eddi b\u00e1n h\u00e0ng ch\u1ea5t l\u01b0\u1ee3ng cao r\u1ea5t ch\u1ecdn l\u1ecdc. B\u1ea1n ch\u1eafc ch\u1eafn r\u1eb1ng h\u1ecd h\u1ea1nh ph\u00fac v\u00e0 c\u00f3 \u0111\u1ed9ng l\u1ef1c. Sau \u0111\u00f3, b\u1ea1n t\u00ecm th\u1ea5y nhu c\u1ea7u cho h\u1ecd. V\u00e0 m\u1ed9t khi b\u1ea1n c\u00f3 thanh kho\u1ea3n \u1edf m\u1ee9c \u0111\u00f3, n\u00f3 c\u00f3 th\u1ec3 mang t\u00ednh qu\u1ed1c gia. N\u00f3 c\u00f3 th\u1ec3 l\u00e0 m\u00e3 zip. B\u1ea5t c\u1ee9 \u0111i\u1ec1u g\u00ec. N\u00f3 kh\u00f4ng quan tr\u1ecdng n\u00f3 l\u00e0 g\u00ec. Khi b\u1ea1n c\u00f3 t\u00ednh thanh kho\u1ea3n, b\u1ea1n v\u1eabn cung c\u1ea5p nhi\u1ec1u h\u01a1n m\u1ed9t ch\u00fat so v\u1edbi s\u1ed1 l\u01b0\u1ee3ng b\u1ea1n \u0111\u01b0a v\u00e0o v\u00e0 b\u1ea1n ti\u1ebfp t\u1ee5c m\u1edf r\u1ed9ng quy m\u00f4 song song, \u0111\u1ea3m b\u1ea3o r\u1eb1ng b\u1ea1n duy tr\u00ec c\u00e1c s\u1ed1 li\u1ec7u thanh kho\u1ea3n, t\u00ednh thanh kho\u1ea3n xuy\u00ean su\u1ed1t v\u00e0 c\u1ea3 ng\u01b0\u1eddi b\u00e1n v\u00e0 ng\u01b0\u1eddi mua c\u1ee7a b\u1ea1n \u0111\u1ec1u h\u00e0i l\u00f2ng.\n V\u00e0 \u0111\u00f3 l\u00e0 l\u00fac b\u1ea1n b\u1eaft \u0111\u1ea7u th\u1ea5y hi\u1ec7u \u1ee9ng m\u1ea1ng ph\u00e1t huy t\u00e1c d\u1ee5ng. Doanh nghi\u1ec7p c\u1ee7a b\u1ea1n th\u1ef1c s\u1ef1 c\u00f3 t\u00e1c d\u1ee5ng \u0111\u00f3 khi b\u1ea1n th\u1ea5y ti\u1ec1n m\u1eb7t c\u1ee7a m\u00ecnh gi\u1ea3m xu\u1ed1ng, ph\u1ea3i kh\u00f4ng? V\u00ec v\u1eady, khi b\u1ea1n m\u1edf r\u1ed9ng quy m\u00f4. Nhi\u1ec1u c\u00f4ng ty th\u1ea5y chi ph\u00ed mua l\u1ea1i c\u1ee7a h\u1ecd t\u0103ng l\u00ean th\u00ec h\u1ecd kh\u00f4ng ph\u1ea3i l\u00e0 doanh nghi\u1ec7p c\u00f3 hi\u1ec7u \u1ee9ng m\u1ea1ng. H\u1ecd v\u1eabn \u0111\u01b0\u1ee3c th\u00fac \u0111\u1ea9y b\u1edfi b\u1ea5t k\u1ef3 k\u00eanh mua l\u1ea1i tr\u1ea3 ph\u00ed ho\u1eb7c nh\u00f3m b\u00e1n h\u00e0ng n\u00e0o h\u1ecd \u0111ang s\u1eed d\u1ee5ng.\n C\u00e1c doanh nghi\u1ec7p hi\u1ec7u \u1ee9ng m\u1ea1ng th\u1ef1c s\u1ef1 c\u00f3 quy m\u00f4, b\u1ea1n th\u1ef1c s\u1ef1 b\u1eaft \u0111\u1ea7u th\u1ea5y CAC ng\u00e0y c\u00e0ng th\u1ea5p h\u01a1n. Tr\u00ean th\u1ef1c t\u1ebf, trong nh\u1eefng ng\u00e0y \u0111\u1ea7u, CAC c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 r\u1ea5t cao v\u00ec b\u1ea1n \u0111ang b\u01a1m thanh kho\u1ea3n v\u00e0o th\u1ecb tr\u01b0\u1eddng. V\u00e0 \u0111i\u1ec1u \u0111\u00f3 kh\u00f4ng sao c\u1ea3 mi\u1ec5n l\u00e0 b\u1ea1n theo d\u00f5i th\u1eadt r\u00f5 r\u00e0ng xem b\u1ea1n c\u00f3 thanh kho\u1ea3n hay kh\u00f4ng v\u00e0 m\u1ecdi th\u1ee9 c\u00f3 ho\u1ea1t \u0111\u1ed9ng t\u1ed1t hay kh\u00f4ng.\n Alejandro Garcia-Amaya: Th\u1eadt th\u00fa v\u1ecb khi b\u1ea1n b\u1eaft \u0111\u1ea7u v\u1edbi ngu\u1ed3n cung v\u00e0 nhu c\u1ea7u. Ph\u1ea3n \u1ee9ng ban \u0111\u1ea7u c\u1ee7a t\u00f4i, v\u00e0 t\u00f4i ch\u01b0a th\u1ef1c hi\u1ec7n th\u1ecb tr\u01b0\u1eddng, nh\u01b0ng ph\u1ea3n \u1ee9ng ban \u0111\u1ea7u c\u1ee7a t\u00f4i l\u00e0 \u0111\u1ea3m b\u1ea3o r\u1eb1ng b\u1ea1n th\u1ef1c s\u1ef1 c\u00f3 ai \u0111\u00f3 th\u1ef1c s\u1ef1 quan t\u00e2m \u0111\u1ebfn vi\u1ec7c mua th\u1ee9 n\u00e0y v\u00e0 thay v\u00ec cung c\u1ea5p th\u1ee9 g\u00ec \u0111\u00f3, nh\u01b0ng trong tr\u01b0\u1eddng h\u1ee3p c\u1ee7a b\u1ea1n, b\u1ea1n \u0111ang n\u00f3i h\u00e3y \u0111\u1ea3m b\u1ea3o r\u1eb1ng ch\u1ea5t l\u01b0\u1ee3ng n\u1eb1m \u1edf ngu\u1ed3n cung, v\u00e0 \u0111i\u1ec1u \u0111\u00f3 s\u1ebd thu h\u00fat \u0111\u01b0\u1ee3c nhu c\u1ea7u.\n Fabrice Grinda: Nhu c\u1ea7u kh\u00f3 \u0111\u1ea1t \u0111\u01b0\u1ee3c h\u01a1n. H\u00e3y b\u1eaft \u0111\u1ea7u t\u1eeb \u0111\u00f3. V\u00e0 m\u1ecdi ng\u01b0\u1eddi c\u00f3 nhi\u1ec1u l\u1ef1a ch\u1ecdn \u0111\u1ec3 mua m\u1ed9t c\u00e1i g\u00ec \u0111\u00f3. V\u00e0 v\u00ec v\u1eady, vi\u1ec7c thu h\u00fat \u0111\u01b0\u1ee3c nhu c\u1ea7u l\u00e0 r\u1ea5t t\u1ed1n k\u00e9m v\u00e0 tr\u1eeb khi b\u1ea1n c\u00f3 th\u1ee9 g\u00ec \u0111\u00f3 d\u00e0nh cho h\u1ecd, b\u1ea1n s\u1ebd kh\u00f4ng \u0111\u1ebfn v\u1edbi b\u1ea1n. V\u00e0 v\u00ec v\u1eady, vi\u1ec7c c\u00f3 \u0111\u01b0\u1ee3c ch\u00fang kh\u00f4ng ph\u1ea3i l\u00e0 si\u00eau h\u1eefu \u00edch. Nh\u01b0 t\u00f4i \u0111\u00e3 n\u00f3i, l\u00fd do t\u00f4i b\u1eaft \u0111\u1ea7u cung c\u1ea5p l\u00e0 v\u00ec n\u00f3 d\u1ec5 d\u00e0ng hay d\u1ec5 d\u00e0ng h\u01a1n ph\u1ea3i kh\u00f4ng?\n N\u1ebfu b\u1ea1n l\u00e0 m\u1ed9t nh\u00e0 m\u00f4i gi\u1edbi b\u1ea5t \u0111\u1ed9ng s\u1ea3n v\u00e0 n\u00f3i v\u1edbi h\u1ecd, N\u00e0y, t\u1ea5t c\u1ea3 l\u00e0 c\u1ee7a b\u1ea1n, b\u1ea1n c\u00f3 th\u1ec3 \u0111\u1eb7t t\u00e0i s\u1ea3n c\u1ee7a m\u00ecnh \u1edf \u0111\u00e2y mi\u1ec5n ph\u00ed. H\u1ecd s\u1ebd l\u00e0m \u0111i\u1ec1u \u0111\u00f3. Ho\u1eb7c n\u1ebfu b\u1ea1n c\u00f3 \u00f4 t\u00f4, t\u00f4i s\u1eed d\u1ee5ng d\u1ecbch v\u1ee5 b\u00e1n \u00f4 t\u00f4, ch\u1eb3ng h\u1ea1n nh\u01b0, N\u00e0y, h\u00e3y \u0111\u01b0a \u00f4 t\u00f4 c\u1ee7a b\u1ea1n \u0111\u1ebfn \u0111\u00e2y mi\u1ec5n ph\u00ed. H\u1ecd s\u1ebd l\u00e0m \u0111i\u1ec1u \u0111\u00f3. V\u00e2ng. V\u00ec v\u1eady, t\u00f4i b\u1eaft \u0111\u1ea7u t\u1eeb \u0111\u00f3 b\u1edfi v\u00ec n\u00f3 th\u1ef1c s\u1ef1 l\u00e0 th\u1ee9 t\u00f4i c\u00f3 th\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c v\u00e0 c\u00f3 gi\u00e1 tr\u1ecb nh\u1ea5t \u0111\u1ecbnh m\u00e0 sau \u0111\u00f3 t\u00f4i c\u00f3 th\u1ec3 mang \u0111\u1ebfn cho ng\u01b0\u1eddi mua \u0111\u1ec3 thuy\u1ebft ph\u1ee5c h\u1ecd chuy\u1ec3n \u0111\u1ed5i.\n V\u00ec v\u1eady, t\u00f4i b\u1eaft \u0111\u1ea7u v\u1edbi m\u1eb7t d\u1ec5 v\u00e0 sau \u0111\u00f3 t\u00f4i chuy\u1ec3n sang m\u1eb7t kh\u00f3.\n Alejandro Garcia-Amaya: C\u00f3 l\u0129nh v\u1ef1c c\u1ee5 th\u1ec3 n\u00e0o m\u00e0 b\u1ea1n t\u1eadp trung v\u00e0o m\u1ed9t niche tr\u01b0\u1edbc ti\u00ean kh\u00f4ng? V\u00e0 l\u0129nh v\u1ef1c \u0111\u00f3 l\u00e0 g\u00ec v\u00e0 b\u1ea1n quy\u1ebft \u0111\u1ecbnh ch\u1ecdn l\u0129nh v\u1ef1c ti\u1ebfp theo nh\u01b0 th\u1ebf n\u00e0o?\n Fabrice Grinda: V\u00e2ng. R\u1ea5t nhi\u1ec1u qu\u1ed1c gia n\u01a1i ch\u00fang t\u00f4i \u0111\u1ebfn kh\u00f4ng c\u00f3 h\u1ec7 th\u1ed1ng thanh to\u00e1n ho\u1ea1t \u0111\u1ed9ng v\u00e0 kh\u00f4ng c\u00f3 c\u01a1 ch\u1ebf ph\u00e2n ph\u1ed1i ho\u1ea1t \u0111\u1ed9ng. Kh\u00f4ng c\u00f3 b\u01b0u \u0111i\u1ec7n. V\u00e0 do \u0111\u00f3, rao v\u1eb7t c\u00f3 hi\u1ec7u qu\u1ea3 h\u01a1n \u1edf nh\u1eefng qu\u1ed1c gia n\u00e0y v\u00ec kh\u00f4ng c\u00f3 Amazon. Kh\u00f4ng c\u00f3 eBay. Kh\u00f4ng c\u00f3 s\u1ef1 thay th\u1ebf n\u00e0o. V\u00e0 t\u00f4i \u0111\u00e3 suy ngh\u0129 r\u1ea5t l\u00e2u v\u1ec1 vi\u1ec7c ch\u00fang t\u00f4i n\u00ean t\u1eadp trung v\u00e0o danh m\u1ee5c n\u00e0o. V\u00e0 ch\u00fang t\u00f4i b\u1eaft \u0111\u1ea7u v\u1edbi h\u00e0ng h\u00f3a \u0111\u00e3 qua s\u1eed d\u1ee5ng, \u0111\u1eb7c bi\u1ec7t l\u00e0 nh\u1eefng th\u1ee9 nh\u01b0 \u0111\u1ed3 \u0111i\u1ec7n t\u1eed, \u0111i\u1ec7n tho\u1ea1i di \u0111\u1ed9ng, b\u1edfi v\u00ec \u0111\u1ed1i v\u1edbi h\u00e0ng h\u00f3a \u0111\u00e3 qua s\u1eed d\u1ee5ng, m\u1ecdi ng\u01b0\u1eddi giao d\u1ecbch nhi\u1ec1u l\u1ea7n trong th\u00e1ng, ph\u1ea3i kh\u00f4ng?\n V\u00ec v\u1eady, t\u00f4i bi\u1ebft r\u1eb1ng danh m\u1ee5c r\u1ea5t c\u00f3 gi\u00e1 tr\u1ecb l\u00e0 \u00f4 t\u00f4 v\u00e0 b\u1ea5t \u0111\u1ed9ng s\u1ea3n, nh\u01b0ng \u00f4 t\u00f4 v\u00e0 ng\u01b0\u1eddi b\u1ea5t \u0111\u1ed9ng s\u1ea3n l\u1ea1i giao d\u1ecbch 5-10 n\u0103m m\u1ed9t l\u1ea7n. V\u00e0 do \u0111\u00f3, n\u00f3 kh\u00f4ng d\u1eabn \u0111\u1ebfn l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp kh\u00f4ng ph\u1ea3i tr\u1ea3 ti\u1ec1n \u0111\u1ecbnh k\u1ef3. Nh\u01b0ng \u0111\u1ed1i v\u1edbi h\u00e0ng h\u00f3a \u0111\u00e3 qua s\u1eed d\u1ee5ng, n\u1ebfu b\u1ea1n mua v\u00e0 b\u00e1n tr\u00f2 ch\u01a1i \u0111i\u1ec7n t\u1eed, \u0111i\u1ec7n tho\u1ea1i di \u0111\u1ed9ng v\u00e0 linh ki\u1ec7n m\u00e1y t\u00ednh, v.v., th\u00ec th\u1ef1c s\u1ef1 s\u1ebd thu h\u00fat ng\u01b0\u1eddi d\u00f9ng c\u1ee7a b\u1ea1n.\n V\u00e0 v\u00ec v\u1eady, \u0111i\u1ec1u \u0111\u00f3 cho ph\u00e9p ch\u00fang t\u00f4i c\u00f3 \u0111\u01b0\u1ee3c h\u00ecnh th\u1ee9c l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp r\u1ebb nh\u1ea5t. V\u00e0 cu\u1ed1i c\u00f9ng, ch\u00fang t\u00f4i \u0111\u00e3 c\u00f3 l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp kh\u00f4ng ph\u1ea3i tr\u1ea3 ti\u1ec1n. Ph\u1ea7n l\u1edbn l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp c\u1ee7a ch\u00fang t\u00f4i l\u00e0 kh\u00f4ng ph\u1ea3i tr\u1ea3 ti\u1ec1n, trung b\u00ecnh hai l\u1ea7n m\u1ed9t th\u00e1ng \u0111\u1ec3 giao d\u1ecbch. V\u00e0 sau \u0111\u00f3 b\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp \u0111\u00f3 \u0111\u1ec3 \u0111i v\u00e0 gi\u00e0nh \u0111\u01b0\u1ee3c \u00f4 t\u00f4 v\u00e0 b\u1ea5t \u0111\u1ed9ng s\u1ea3n. V\u00e0 do \u0111\u00f3, vi\u1ec7c s\u1eed d\u1ee5ng h\u00e0ng h\u00f3a \u0111\u00e3 qua s\u1eed d\u1ee5ng, thu\u1ed9c lo\u1ea1i c\u00f3 t\u1ef7 l\u1ec7 t\u00e1i ph\u00e1t cao \u0111\u1ec3 t\u00e0i tr\u1ee3 cho vi\u1ec7c gia h\u1ea1n v\u00e0 s\u1eed d\u1ee5ng h\u00e0ng h\u00f3a c\u00f3 gi\u00e1 tr\u1ecb cao theo danh m\u1ee5c c\u00f3 t\u1ef7 l\u1ec7 t\u00e1i ph\u00e1t th\u1ea5p l\u00e0 h\u1ee3p l\u00fd nh\u1ea5t.\n V\u00e0 \u0111\u00f3 l\u00e0 s\u1ef1 kh\u00e1c bi\u1ec7t l\u1edbn so v\u1edbi c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh v\u00e0 v\u1ec1 c\u01a1 b\u1ea3n cho ph\u00e9p ch\u00fang t\u00f4i t\u0103ng th\u00eam s\u1ef1 c\u1ea1nh tranh v\u00ec chi ph\u00ed thu h\u00fat kh\u00e1ch h\u00e0ng c\u1ee7a ch\u00fang t\u00f4i th\u1ea5p h\u01a1n. B\u1ea1n bi\u1ebft \u0111\u1ea5y, ch\u00fang t\u00f4i s\u1ebd mua \u0111\u01b0\u1ee3c ai \u0111\u00f3 v\u1edbi gi\u00e1 r\u1ea5t r\u1ebb v\u00e0 b\u1ea5t c\u1ee9 th\u1ee9 g\u00ec. Mua m\u1ed9t tr\u00f2 ch\u01a1i \u0111i\u1ec7n t\u1eed v\u1edbi gi\u00e1 10 USD ho\u1eb7c 5 USD. V\u00e0 cu\u1ed1i c\u00f9ng h\u1ecd s\u1ebd mua m\u1ed9t chi\u1ebfc \u00f4 t\u00f4.\n Alejandro Garcia-Amaya: B\u1ea1n \u0111\u00e3 c\u1ea5u tr\u00fac nh\u01b0 th\u1ebf n\u00e0o, ch\u1eb3ng h\u1ea1n nh\u01b0 khi b\u1ea1n chuy\u1ec3n \u0111\u1ebfn Brazil ho\u1eb7c b\u1ea1n chuy\u1ec3n \u0111\u1ebfn \u1ea4n \u0110\u1ed9 v\u00e0 b\u1ea1n n\u00f3i r\u1eb1ng t\u1ea5t c\u1ea3 s\u1ef1 t\u1eadp trung, m\u1ecdi n\u0103ng l\u01b0\u1ee3ng, m\u1ecdi ngu\u1ed3n l\u1ef1c \u0111\u1ec1u \u0111i theo h\u01b0\u1edbng n\u00e0y. B\u1ea1n \u0111\u00e3 c\u1ea5u tr\u00fac nh\u00f3m nh\u01b0 th\u1ebf n\u00e0o? V\u00e0 h\u1ecd \u0111i ti\u1ebfp th\u1ecb b\u00ean trong, v\u00ec h\u1ecd qu\u00e1 kh\u00e1c bi\u1ec7t. B\u1ea1n bi\u1ebft \u0111\u1ea5y, c\u00f3 nhi\u1ec1u n\u01a1i kh\u00e1c nhau nh\u01b0ng c\u00f3 l\u1ebd ch\u00fang kh\u00f4ng gi\u1ed1ng nh\u01b0 nh\u1eefng g\u00ec b\u1ea1n n\u00f3i ph\u1ea3i kh\u00f4ng?\n Fabrice Grinda: Kh\u00f4ng ph\u1ea3i v\u1eady, danh m\u1ee5c c\u1ed1t l\u00f5i \u1edf \u1ea4n \u0110\u1ed9 v\u00e0 Brazil l\u00e0 g\u00ec? Ch\u00fang gi\u1ed1ng nhau v\u1ec1 \u00f4 t\u00f4, b\u1ea5t \u0111\u1ed9ng s\u1ea3n, \u0111i\u1ec7n tho\u1ea1i di \u0111\u1ed9ng, tr\u00f2 ch\u01a1i \u0111i\u1ec7n t\u1eed, linh ki\u1ec7n m\u00e1y t\u00ednh, \u0111\u1ed3 n\u1ed9i th\u1ea5t. \u00dd t\u00f4i l\u00e0. Ch\u00fang l\u00e0 nh\u1eefng danh m\u1ee5c gi\u1ed1ng nhau \u1edf m\u1ecdi n\u01a1i c\u00f3 c\u00f9ng nhu c\u1ea7u. Nh\u1eefng m\u1ed1i quan t\u00e2m t\u01b0\u01a1ng t\u1ef1 v\u1ec1 vi\u1ec7c ng\u0103n ch\u1eb7n l\u1eeba \u0111\u1ea3o, th\u01b0 r\u00e1c, l\u1eeba \u0111\u1ea3o, m\u1ea1i d\u00e2m v\u00e0 nh\u1eefng th\u1ee9 t\u01b0\u01a1ng t\u1ef1. V\u00e0 nh\u1eefng ki\u1ec3u ng\u01b0\u1eddi b\u00e1n gi\u1ed1ng nhau, ph\u1ea3i kh\u00f4ng? Gi\u1ed1ng nh\u01b0 ch\u00fang ta \u0111\u1ebfn c\u00e1c \u0111\u1ea1i l\u00fd \u00f4 t\u00f4, m\u00f4i gi\u1edbi ho\u1eb7c \u0111\u1ea1i l\u00fd b\u1ea5t \u0111\u1ed9ng s\u1ea3n \u0111\u1ec3 l\u1ea5y danh s\u00e1ch.\n V\u00e0 v\u00ec v\u1eady, c\u00e1ch ti\u1ebfp c\u1eadn l\u00e0 nh\u01b0 nhau. V\u00e0 tr\u00ean th\u1ef1c t\u1ebf, trong th\u1eddi gian d\u00e0i nh\u1ea5t, ch\u00fang t\u00f4i kh\u00f4ng c\u00f3 ai hi\u1ec7n di\u1ec7n \u1edf b\u1ea5t k\u1ef3 qu\u1ed1c gia n\u00e0o trong s\u1ed1 \u0111\u00f3. T\u00f4i t\u1eadp trung m\u1ecdi ho\u1ea1t \u0111\u1ed9ng \u1edf Buenos Aires. B\u1edfi v\u00ec Deremate \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng \u1edf Buenos Aires n\u00ean khi t\u00f4i r\u1eddi Deremate, t\u00f4i \u0111\u00e3 ti\u1ebfp qu\u1ea3n to\u00e0n b\u1ed9 \u0111\u1ed9i v\u00e0 m\u1ecdi chuy\u1ec7n c\u0169ng t\u01b0\u01a1ng t\u1ef1 nh\u01b0 v\u1eady.\n V\u00e0 v\u00ec v\u1eady, v\u1ec1 c\u01a1 b\u1ea3n, t\u00f4i \u0111\u00e3 l\u00e0m theo c\u00f9ng m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c, t\u00f4i \u0111\u00e3 theo d\u00f5i trang web \u0111\u1ea5u gi\u00e1 c\u1ee7a m\u00ecnh v\u1ec1 vi\u1ec7c b\u1eaft \u0111\u1ea7u cung c\u1ea5p, t\u1eadp trung v\u00e0o n\u1ec1n t\u1ea3ng c\u00f4ng ngh\u1ec7. V\u00e0 b\u1edfi v\u00ec Buenos Aires l\u00e0 m\u1ed9t th\u00e0nh ph\u1ed1 qu\u1ed1c t\u1ebf n\u01a1i b\u1ea1n c\u00f3 ng\u01b0\u1eddi t\u1eeb kh\u1eafp n\u01a1i tr\u00ean th\u1ebf gi\u1edbi n\u00ean ch\u00fang t\u00f4i c\u00f3 \u0111\u1ed9i ng\u0169 ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng cho Nga, Brazil, \u1ea4n \u0110\u1ed9, v.v., \u1edf Buenos Aires.\n Cu\u1ed1i c\u00f9ng, ch\u00fang t\u00f4i m\u1edf c\u00e1c ho\u1ea1t \u0111\u1ed9ng t\u1ea1i \u0111\u1ecba ph\u01b0\u01a1ng, nh\u01b0ng trong th\u1eddi gian d\u00e0i nh\u1ea5t, t\u1ea5t c\u1ea3 ch\u00fang t\u00f4i \u0111\u1ec1u t\u1eadp trung \u1edf Buenos Aires. C\u00e1c danh m\u1ee5c gi\u1ed1ng nhau v\u00e0 r\u00f5 r\u00e0ng l\u00e0 c\u00e1c danh m\u1ee5c h\u01a1i kh\u00e1c nhau v\u00e0 r\u00f5 r\u00e0ng l\u00e0 b\u1ea1n c\u1ea7n s\u1ef1 kh\u00e1c bi\u1ec7t v\u1ec1 m\u1eb7t \u0111\u1ecba l\u00fd c\u1ee7a c\u00e1c qu\u1ed1c gia n\u00e0y. Nh\u01b0ng th\u1eadt bu\u1ed3n c\u01b0\u1eddi, v\u00e2ng, m\u1ecdi th\u1ee9 \u0111\u1ec1u \u0111\u01b0\u1ee3c t\u1eadp trung h\u00f3a v\u00e0 n\u00f3 ho\u1ea1t \u0111\u1ed9ng th\u1ef1c s\u1ef1 r\u1ea5t t\u1ed1t.\n Alejandro Garcia-Amaya: Th\u1eadt kh\u00f4ng th\u1ec3 tin \u0111\u01b0\u1ee3c. V\u00e0 t\u00f4i ch\u1ec9 mu\u1ed1n d\u00e0nh m\u1ed9t ch\u00fat th\u1eddi gian \u0111\u1ec3 t\u00ecm hi\u1ec3u s\u00e2u h\u01a1n v\u1ec1 th\u1ecb tr\u01b0\u1eddng. V\u00ec v\u1eady, c\u1ea3m \u01a1n v\u00ec \u0111\u00e3 chia s\u1ebb \u0111i\u1ec1u \u0111\u00f3. Ch\u1ee7 y\u1ebfu l\u00e0 v\u00ec khi ch\u00fang t\u00f4i chuy\u1ec3n nhanh sang vai tr\u00f2 hi\u1ec7n t\u1ea1i c\u1ee7a b\u1ea1n l\u00e0 \u0111\u1ed1i t\u00e1c s\u00e1ng l\u1eadp t\u1ea1i FG Labs, khi b\u1ea1n \u0111\u00e3 \u0111\u1ea7u t\u01b0 v\u00e0o h\u01a1n 1.100 c\u00f4ng ty, bao g\u1ed3m c\u1ea3 nh\u1eefng c\u00f4ng ty l\u1edbn nh\u01b0 Alibaba v\u00e0 Coupang, c\u00f3 h\u01a1n 900 kho\u1ea3n \u0111\u1ea7u t\u01b0 \u0111ang ho\u1ea1t \u0111\u1ed9ng, t\u1ea5t c\u1ea3 nh\u1eefng \u0111i\u1ec1u \u0111\u00f3, lu\u1eadn \u0111i\u1ec3m \u0111\u1ea7u t\u01b0 c\u1ee7a b\u1ea1n ph\u00f9 h\u1ee3p v\u1edbi th\u1ecb tr\u01b0\u1eddng , Ph\u1ea3i? Ch\u1eb3ng ph\u1ea3i \u0111i\u1ec1u \u0111\u00f3 v\u1eabn l\u00e0 \u0111i\u1ec1u b\u1ea1n ch\u00fa tr\u1ecdng nh\u1ea5t hay \u0111\u00f3 l\u00e0 m\u1ed9t trong nh\u1eefng \u0111i\u1ec1u \u0111\u00f3 v\u00e0 c\u00f2n h\u01a1n th\u1ebf n\u1eefa?\n Fabrice Grinda: Ch\u00e0, tr\u01b0\u1edbc h\u1ebft t\u00f4i l\u00e0 m\u1ed9t VC t\u00ecnh c\u1edd. V\u00ec v\u1eady, t\u00f4i ch\u01b0a bao gi\u1edd \u0111\u1eb7t m\u1ee5c ti\u00eau tr\u1edf th\u00e0nh m\u1ed9t VC. T\u00ecnh c\u1edd l\u00e0 trong khi t\u00f4i \u0111i\u1ec1u h\u00e0nh t\u1ea5t c\u1ea3 c\u00e1c c\u00f4ng ty n\u00e0y, t\u00f4i r\u1ea5t \u0111\u01b0\u1ee3c ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u00e0 c\u00f4ng ch\u00fang bi\u1ebft \u0111\u1ebfn.\n V\u00e0 v\u00ec v\u1eady nh\u1eefng ng\u01b0\u1eddi s\u00e1ng l\u1eadp kh\u00e1c n\u00f3i, n\u00e0y, b\u1ea1n c\u00f3 th\u1ec3 \u0111\u1ea7u t\u01b0 kh\u00f4ng? V\u00e0 t\u00f4i \u0111\u00e3 suy ngh\u0129 r\u1ea5t l\u00e2u, li\u1ec7u t\u00f4i c\u00f3 n\u00ean tr\u1edf th\u00e0nh nh\u00e0 \u0111\u1ea7u t\u01b0 khi \u0111ang l\u00e0m CEO kh\u00f4ng? \u0110\u00f3 c\u00f3 ph\u1ea3i l\u00e0 s\u1ef1 xao l\u00e3ng kh\u1ecfi nhi\u1ec7m v\u1ee5 c\u1ed1t l\u00f5i c\u1ee7a t\u00f4i kh\u00f4ng? Nh\u01b0ng t\u00f4i ngh\u0129, li\u1ec7u t\u00f4i c\u00f3 th\u1ec3 truy\u1ec1n \u0111\u1ea1t nh\u1eefng b\u00e0i h\u1ecdc kinh nghi\u1ec7m cho ng\u01b0\u1eddi kh\u00e1c kh\u00f4ng. N\u00f3 l\u00e0m cho t\u00f4i tr\u1edf th\u00e0nh m\u1ed9t ng\u01b0\u1eddi s\u00e1ng l\u1eadp t\u1ed1t h\u01a1n. N\u1ebfu t\u00f4i c\u00f3 th\u1ec3 theo d\u00f5i nh\u1ecbp \u0111\u1eadp c\u1ee7a th\u1ecb tr\u01b0\u1eddng, \u0111i\u1ec1u \u0111\u00f3 s\u1ebd gi\u00fap t\u00f4i tr\u1edf th\u00e0nh m\u1ed9t nh\u00e0 s\u00e1ng l\u1eadp gi\u1ecfi h\u01a1n.\n V\u00ec v\u1eady, mi\u1ec5n l\u00e0 t\u00f4i t\u00ecm \u0111\u01b0\u1ee3c c\u00e1ch \u0111\u1ea7u t\u01b0 th\u1eadt nhanh. Kh\u00f4ng m\u1ea5t qu\u00e1 m\u1ed9t gi\u1edd \u0111\u1ec3 quy\u1ebft \u0111\u1ecbnh xem t\u00f4i c\u00f3 \u0111\u1ea7u t\u01b0 hay kh\u00f4ng, kh\u00f4ng sao c\u1ea3. V\u00ec v\u1eady, \u0111\u1ebfn n\u0103m 2013, khi t\u00f4i b\u00e1n OLX, t\u00f4i \u0111\u00e3 th\u1ef1c hi\u1ec7n 175 kho\u1ea3n \u0111\u1ea7u t\u01b0, gi\u1ed1ng nh\u01b0 h\u00e0ng ch\u1ee5c kho\u1ea3n tho\u00e1i v\u1ed1n \u0111ang ho\u1ea1t \u0111\u1ed9ng r\u1ea5t t\u1ed1t. V\u00ec v\u1eady, t\u00f4i gi\u1ed1ng nh\u01b0, b\u1ea1n bi\u1ebft g\u00ec kh\u00f4ng? V\u1edbi \u0111\u1ed1i t\u00e1c Jose, ng\u01b0\u1eddi \u0111\u1ed3ng s\u00e1ng l\u1eadp Deremate v\u1edbi t\u00f4i, t\u00f4i ngh\u0129, h\u00e3y th\u00e0nh l\u1eadp m\u1ed9t v\u0103n ph\u00f2ng gia \u0111\u00ecnh, ti\u1ebfp t\u1ee5c \u0111\u1ea7u t\u01b0.\n V\u00e0 sau \u0111\u00f3 m\u1ecdi ng\u01b0\u1eddi b\u1eaft \u0111\u1ea7u n\u00f3i, N\u00e0y, ch\u00fang t\u00f4i mu\u1ed1n \u0111\u1ea7u t\u01b0 v\u1edbi b\u1ea1n. V\u00e0 v\u00ec v\u1eady, ch\u00fang t\u00f4i \u0111\u00e3 t\u1ea1o qu\u1ef9 \u0111\u1ea7u t\u01b0 m\u1ea1o hi\u1ec3m \u0111\u1ea7u ti\u00ean v\u00e0o n\u0103m 2016. Nh\u01b0ng th\u00e0nh th\u1eadt m\u00e0 n\u00f3i, nh\u1eefng g\u00ec ch\u00fang t\u00f4i l\u00e0m l\u00e0 quy m\u00f4 phi\u00eau l\u01b0u \u0111\u1ea7u t\u01b0 thi\u00ean th\u1ea7n. Ch\u00fang ta c\u01b0 x\u1eed nh\u01b0 nh\u1eefng thi\u00ean th\u1ea7n. T\u00f4i v\u1eabn \u0111\u1ea7u t\u01b0 v\u00e0o c\u00e1c cu\u1ed9c h\u1ecdp k\u00e9o d\u00e0i hai, m\u1ed9t gi\u1edd. Ch\u00fang t\u00f4i quy\u1ebft \u0111\u1ecbnh xem ch\u00fang t\u00f4i c\u00f3 \u0111\u1ea7u t\u01b0 hay kh\u00f4ng, v.v.\n B\u00e2y gi\u1edd, l\u00fd do l\u00e0 th\u1ecb tr\u01b0\u1eddng, t\u1ea5t nhi\u00ean, t\u00f4i \u0111\u00e3 t\u1eadp trung, x\u00e2y d\u1ef1ng v\u00e0 \u0111\u1ea7u t\u01b0 v\u00e0o th\u1ecb tr\u01b0\u1eddng trong 25 n\u0103m qua. V\u00e0 t\u00f4i th\u1eadm ch\u00ed c\u00f2n h\u1ecdc thi\u1ebft k\u1ebf th\u1ecb tr\u01b0\u1eddng \u1edf tr\u01b0\u1eddng \u0111\u1ea1i h\u1ecdc. V\u00e0 t\u00f4i v\u1eabn th\u00edch c\u00e1c doanh nghi\u1ec7p c\u00f3 hi\u1ec7u \u1ee9ng m\u1ea1ng l\u1edbn. V\u00e0 v\u00ec v\u1eady, \u0111\u1ecbnh ngh\u0129a c\u1ee7a t\u00f4i v\u1ec1 th\u1ecb tr\u01b0\u1eddng kh\u00e1 r\u1ed9ng. B\u1ea1n bi\u1ebft \u0111\u1ea5y, n\u00f3 l\u00e0 trung gian gi\u1eefa ng\u01b0\u1eddi mua, ng\u01b0\u1eddi b\u00e1n ho\u1eb7c th\u1ee9 g\u00ec \u0111\u00f3. V\u00ec v\u1eady, n\u1ebfu c\u00f4ng ty FinTech cho vay v\u1ed1n th\u01b0\u1eddng l\u00e0 m\u1ed9t th\u1ecb tr\u01b0\u1eddng v\u00ec c\u00f3 v\u1ed1n c\u1ee7a nh\u00e0 cung c\u1ea5p v\u00e0 v\u1ed1n c\u1ee7a ng\u01b0\u1eddi mua ch\u1eb3ng h\u1ea1n.\n V\u00ec v\u1eady, \u0111\u00f3 l\u00e0 m\u1ed9t \u0111\u1ecbnh ngh\u0129a r\u1ed9ng. V\u00e0 ng\u00e0y nay ch\u00fang t\u00f4i ch\u1ee7 y\u1ebfu ho\u1ea1t \u0111\u1ed9ng tr\u00ean th\u1ecb tr\u01b0\u1eddng B2B. \u0110\u00f3 l\u00e0 b\u00e1nh m\u00ec v\u00e0 b\u01a1 c\u1ee7a ch\u00fang t\u00f4i. L\u00fd do \u0111\u00e2y kh\u00f4ng ph\u1ea3i l\u00e0 tr\u1ecdng t\u00e2m duy nh\u1ea5t l\u00e0 v\u00ec ch\u00fang t\u00f4i c\u00f3 tri\u1ebft l\u00fd r\u1eb1ng n\u1ebfu b\u1ea1n l\u00e0m \u0111\u00fang v\u1edbi ch\u00fang t\u00f4i, ch\u00fang t\u00f4i s\u1ebd \u0111\u1ea7u t\u01b0, ch\u00fang t\u00f4i s\u1ebd h\u1ed7 tr\u1ee3 b\u1ea1n cho d\u00f9 b\u1ea1n c\u00f3 l\u00e0m g\u00ec l\u1ea7n th\u1ee9 hai. V\u00e0 t\u1ea1i th\u1eddi \u0111i\u1ec3m n\u00e0y, ch\u00fang t\u00f4i \u0111\u00e3 \u1ee7ng h\u1ed9 2000 ng\u01b0\u1eddi s\u00e1ng l\u1eadp, 300 ng\u01b0\u1eddi r\u00fat lui, 150 ng\u01b0\u1eddi trong s\u1ed1 h\u1ecd \u0111\u00e3 ki\u1ebfm \u0111\u01b0\u1ee3c ti\u1ec1n.\n Ch\u00fang t\u00f4i thua l\u1ed7 \u1edf s\u1ed1 ti\u1ec1n 150, r\u1ed3i l\u1ea1i ki\u1ebfm \u0111\u01b0\u1ee3c ti\u1ec1n v\u1edbi s\u1ed1 ti\u1ec1n 150. \u0110\u00f3 l\u00e0 kho\u1ea3ng 300 ng\u01b0\u1eddi s\u00e1ng l\u1eadp. V\u00ec v\u1eady, 300 nh\u00e0 s\u00e1ng l\u1eadp n\u00e0y s\u1ebd quay tr\u1edf l\u1ea1i v\u00e0 h\u1ecd n\u00f3i, N\u00e0y, t\u00f4i \u0111ang x\u00e2y d\u1ef1ng m\u1ed9t c\u00f4ng ty m\u1edbi, b\u1ea5t k\u1ec3 h\u1ecd \u0111ang l\u00e0m g\u00ec. H\u1ecd nh\u1eadn \u0111\u01b0\u1ee3c m\u1ed9t t\u1ea5m s\u00e9c t\u1eeb ch\u00fang t\u00f4i.\n Alejandro Garcia-Amaya: \u0110\u00f3 l\u00e0 m\u1ed9t s\u1ed1 l\u01b0\u1ee3ng l\u1ed1i tho\u00e1t \u0111\u00e1ng kinh ng\u1ea1c. T\u1ef7 l\u1ec7 \u0111\u00f3 th\u1eadt \u0111i\u00ean r\u1ed3.\n Fabrice Grinda: \u1ed2 v\u00e2ng. V\u00e0 ngo\u00e0i ra, m\u1ed9t l\u01b0\u1ee3ng th\u00e0nh c\u00f4ng \u0111\u00e1ng tin c\u1eady, ph\u1ea3i kh\u00f4ng? Ki\u1ebfm ti\u1ec1n t\u1eeb m\u1ed9t n\u1eeda s\u1ed1 giao d\u1ecbch ch\u00fang t\u00f4i \u0111\u1ea7u t\u01b0 v\u00e0o. V\u00ec v\u1eady, ch\u00fang t\u00f4i coi nh\u1eefng ng\u01b0\u1eddi theo d\u00f5i nh\u01b0 th\u1ec3 ch\u00fang t\u00f4i kh\u00f4ng ph\u1ea3i l\u00e0 m\u1ed9t nh\u00e0 \u0111\u1ea7u t\u01b0 hi\u1ec7n t\u1ea1i. V\u00ec v\u1eady, kh\u00f4ng ph\u1ea3i l\u00fac n\u00e0o ch\u00fang t\u00f4i c\u0169ng theo d\u00f5i v\u00e0 ch\u00fang t\u00f4i th\u01b0\u1eddng b\u00e1n khi gi\u00e1 t\u0103ng. Ch\u00fang t\u00f4i b\u00e1n ng\u01b0\u1eddi chi\u1ebfn th\u1eafng c\u1ee7a ch\u00fang t\u00f4i. N\u00f3 gi\u1ed1ng nh\u01b0 chi\u1ebfn l\u01b0\u1ee3c ch\u1ed1ng VC. Khi ch\u00fang ta c\u1ea3m th\u1ea5y th\u1ee9 g\u00ec \u0111\u00f3 \u0111\u01b0\u1ee3c \u0111\u1ecbnh gi\u00e1 qu\u00e1 cao, ch\u00fang ta v\u1eabn gi\u1eef \u0111\u01b0\u1ee3c v\u1ecb tr\u00ed c\u1ee7a m\u00ecnh.\n V\u00e0 v\u00ec v\u1eady, v\u00e0o n\u0103m 2021, khi m\u1ecdi ng\u01b0\u1eddi kh\u00e1c \u0111ang ph\u00e1t \u0111i\u00ean. T\u00f4i \u0111\u00e3 vi\u1ebft m\u1ed9t b\u00e0i blog c\u00f3 t\u1ef1a \u0111\u1ec1  Ch\u00e0o m\u1eebng \u0111\u1ebfn v\u1edbi Bong b\u00f3ng m\u1ecdi th\u1ee9,  n\u01a1i t\u00f4i tr\u00ecnh b\u00e0y r\u00f5 l\u00fd do t\u1ea1i sao t\u00f4i ngh\u0129 r\u1eb1ng m\u1ecdi lo\u1ea1i t\u00e0i s\u1ea3n t\u1eeb b\u1ea5t \u0111\u1ed9ng s\u1ea3n, tr\u00e1i phi\u1ebfu \u0111\u1ebfn c\u1ed5 phi\u1ebfu \u0111\u1ea1i ch\u00fang, ti\u1ec1n \u0111i\u1ec7n t\u1eed, SPAC, NFT cho \u0111\u1ebfn t\u00e0i s\u1ea3n t\u01b0 nh\u00e2n, \u0111\u1eb7c bi\u1ec7t l\u00e0 nh\u1eefng \u0111\u1ed9ng l\u1ef1c \u1edf giai \u0111o\u1ea1n cu\u1ed1i, \u0111\u1ec1u \u0111\u01b0\u1ee3c \u0111\u1ecbnh gi\u00e1 v\u00e0 t\u1ea1i sao m\u1ecdi ng\u01b0\u1eddi n\u00ean b\u00e1n nhi\u1ec1u nh\u1ea5t c\u00f3 th\u1ec3.\n T\u1ea5t nhi\u00ean, b\u00e2y gi\u1edd, \u0110\u00f3 l\u00e0 m\u1ed9t th\u1ecb tr\u01b0\u1eddng t\u01b0 nh\u00e2n, v\u00ec v\u1eady b\u1ea1n, ch\u00fang t\u00f4i ch\u1ec9 b\u00e1n m\u1ed9t ph\u1ea7n nh\u1ecf nh\u1eefng g\u00ec ch\u00fang t\u00f4i mu\u1ed1n, nh\u01b0ng tuy nhi\u00ean, ch\u00fang t\u00f4i c\u00f3 m\u1ed9t s\u1ed1 l\u01b0\u1ee3ng tho\u00e1t ra kh\u00e1 l\u1edbn v\u00ec \u0111\u00e3 c\u00f3 l\u00fac c\u00e1c VC kh\u00e1c s\u1ebd mua b\u1ea1n trong th\u1eddi gian th\u1ee9 hai. Ch\u00fang t\u00f4i th\u01b0\u1eddng b\u00e1n 50% v\u1ecb th\u1ebf c\u1ee7a m\u00ecnh v\u00e0 nhi\u1ec1u c\u00f4ng ty trong giai \u0111o\u1ea1n t\u0103ng gi\u00e1.\n Nh\u00e2n ti\u1ec7n, nh\u1eefng ng\u01b0\u1eddi s\u00e1ng l\u1eadp s\u1ebd r\u1ea5t vui v\u00ec \u0111i\u1ec1u \u0111\u00f3. H\u1ecd y\u00eau c\u1ea7u ch\u00fang t\u00f4i b\u00e1n v\u00ec h\u1ecd kh\u00f4ng mu\u1ed1n b\u1ecb pha lo\u00e3ng qu\u00e1 nhi\u1ec1u b\u1edfi ngu\u1ed3n v\u1ed1n ch\u1ee7 s\u1edf h\u1eefu c\u01a1 b\u1ea3n m\u1edbi s\u1eafp c\u00f3 trong c\u00f4ng ty. B\u1edfi 300 ng\u01b0\u1eddi s\u00e1ng l\u1eadp n\u00e0y. T\u00f4i s\u1ebd cho b\u1ea1n m\u1ed9t v\u00ed d\u1ee5. Ch\u00fang t\u00f4i \u1ee7ng h\u1ed9 ng\u01b0\u1eddi s\u00e1ng l\u1eadp Brett Adcock, ng\u01b0\u1eddi \u0111\u00e3 x\u00e2y d\u1ef1ng c\u00f4ng ty Vettery.\n \u0110\u00f3 l\u00e0 m\u1ed9t th\u1ecb tr\u01b0\u1eddng lao \u0111\u1ed9ng. Ch\u00fang t\u00f4i \u0111\u00e3 b\u00e1n n\u00f3 cho Odeco v\u1edbi gi\u00e1 m\u1ed9t tr\u0103m tri\u1ec7u. Ch\u00fang t\u00f4i ki\u1ebfm th\u00eam \u0111\u01b0\u1ee3c kho\u1ea3ng 8,5 ti\u1ec1n kh\u00e1 nhanh ch\u00f3ng. V\u00e0 sau \u0111\u00f3 anh quy\u1ebft \u0111\u1ecbnh s\u1ebd x\u00e2y d\u1ef1ng m\u1ed9t c\u00f4ng ty taxi bay ch\u1ea1y \u0111i\u1ec7n. T\u00e0i x\u1ebf taxi t\u1ef1 bay c\u00f3 t\u00ean Archer. V\u00ec v\u1eady, ch\u00fang t\u00f4i th\u1eadm ch\u00ed kh\u00f4ng nh\u1eadn cu\u1ed9c g\u1ecdi. Ch\u00fang t\u00f4i gi\u1ed1ng nh\u01b0, \u0111\u00e2y l\u00e0 s\u00e9c c\u1ee7a ch\u00fang t\u00f4i. Ch\u00fang t\u00f4i \u0111\u00e3 l\u00e0m v\u1eady, ch\u00fang t\u00f4i kh\u00f4ng th\u01b0\u01a1ng l\u01b0\u1ee3ng.\n V\u00e0 sau \u0111\u00f3 anh ta b\u00e1n n\u00f3 ho\u1eb7c \u0111\u01b0a n\u00f3 ra c\u00f4ng ch\u00fang ho\u1eb7c b\u1ea5t c\u1ee9 \u0111i\u1ec1u g\u00ec. V\u00e0 sau \u0111\u00f3 anh \u1ea5y quy\u1ebft \u0111\u1ecbnh ch\u1ebf t\u1ea1o m\u1ed9t robot h\u00ecnh ng\u01b0\u1eddi, m\u1ed9t c\u00f4ng ty \u0111i\u1ec7n, nh\u1eefng robot \u0111i\u1ec7n h\u00ecnh ng\u01b0\u1eddi \u0111\u1ec3 thay th\u1ebf con ng\u01b0\u1eddi v\u00e0 ch\u1ecdn kho \u0111\u00f3ng g\u00f3i, ch\u00fang t\u00f4i c\u0169ng g\u1eedi cho c\u00f4 \u1ea5y m\u1ed9t t\u1ea5m s\u00e9c. Ngo\u00e0i ra, n\u00f3 kh\u00f4ng th\u1ef1c s\u1ef1 nh\u1eadn m\u1ed9t cu\u1ed9c g\u1ecdi, b\u1ea1n bi\u1ebft \u0111\u1ea5y. V\u00ec v\u1eady, hi\u1ec7n c\u00f3 300 ng\u01b0\u1eddi s\u00e1ng l\u1eadp \u0111ang ho\u1ea1t \u0111\u1ed9ng xung quanh, \u0111i\u1ec1u \u0111\u00f3 \u0111ang tr\u1edf th\u00e0nh m\u1ed9t ph\u1ea7n ng\u00e0y c\u00e0ng l\u1edbn trong danh m\u1ee5c \u0111\u1ea7u t\u01b0.\n \u0110i\u1ec1u \u0111\u00f3 n\u00f3i l\u00ean r\u1eb1ng, ch\u00fang t\u00f4i v\u1eabn kinh doanh th\u1ecb tr\u01b0\u1eddng v\u00ec ho\u1ea1t \u0111\u1ed9ng kinh doanh hi\u1ec7u \u1ee9ng m\u1ea1ng r\u1ea5t \u0111\u1eb9p, ph\u1ea3i kh\u00f4ng? Nh\u01b0 t\u00f4i \u0111\u00e3 n\u00f3i, chi ph\u00ed thu h\u00fat kh\u00e1ch h\u00e0ng gi\u1ea3m khi h\u1ecd m\u1edf r\u1ed9ng quy m\u00f4, ng\u01b0\u1eddi chi\u1ebfn th\u1eafng s\u1eed d\u1ee5ng v\u1ed1n hi\u1ec7u qu\u1ea3 nh\u1ea5t. V\u00e2ng, m\u1ed9t khi b\u1ea1n c\u00f3 t\u00ednh thanh kho\u1ea3n, b\u1ea1n kh\u00f4ng c\u1ea7n nhi\u1ec1u v\u1ed1n nh\u01b0 v\u1eady \u0111\u1ec3 gi\u00e0nh chi\u1ebfn th\u1eafng.\n Alejandro Garcia-Amaya: B\u1ea1n \u01b0u ti\u00ean nh\u1eefng ti\u00eau ch\u00ed n\u00e0o khi l\u1ef1a ch\u1ecdn c\u00e1c c\u00f4ng ty kh\u1edfi nghi\u1ec7p \u0111\u1ec3 \u0111\u1ea7u t\u01b0?\n Fabrice Grinda: \u0110\u00fang v\u1eady, ch\u00fang t\u00f4i c\u00f3 b\u1ed1n ti\u00eau ch\u00ed v\u00e0 ch\u00fang r\u1ea5t r\u00f5 r\u00e0ng, \u0111\u1ed3ng th\u1eddi ch\u00fang t\u00f4i y\u00eau c\u1ea7u c\u1ea3 b\u1ed1n ti\u00eau ch\u00ed ph\u1ea3i \u0111\u1ea7u t\u01b0. V\u00ec v\u1eady, m\u1ed9t s\u1ed1 qu\u1ef9 \u0111\u1ea7u t\u01b0 m\u1ea1o hi\u1ec3m s\u1ebd n\u00f3i v\u1edbi b\u1ea1n r\u1eb1ng, t\u00f4i ch\u1ec9 \u0111\u1ea7u t\u01b0 v\u00e0o nh\u1eefng ng\u01b0\u1eddi s\u00e1ng l\u1eadp xu\u1ea5t s\u1eafc v\u00e0 ch\u1ec9 th\u1ebf th\u00f4i. \u0110\u00f3 l\u00e0 ti\u00eau ch\u00ed duy nh\u1ea5t. \u0110i\u1ec1u \u0111\u00f3 kh\u00f4ng \u0111\u00fang v\u1edbi ch\u00fang t\u00f4i. Ch\u00fang t\u00f4i mu\u1ed1n c\u00f3 nh\u1eefng nh\u00e0 s\u00e1ng l\u1eadp phi th\u01b0\u1eddng, \u0111i\u1ec1u n\u00e0y \u0111\u1ed1i v\u1edbi ch\u00fang t\u00f4i nh\u01b0 m\u1ed9t \u0111\u1ecbnh ngh\u0129a, nh\u01b0ng t\u00f4i s\u1ebd gi\u1ea3i th\u00edch \u0111i\u1ec1u \u0111\u00f3.\n V\u00ec v\u1eady, t\u00f4i mu\u1ed1n c\u00f3 m\u1ed9t \u0111\u1ed9i ng\u0169 tuy\u1ec7t v\u1eddi, m\u1ed9t c\u00f4ng vi\u1ec7c kinh doanh t\u1ed1t \u0111\u00e1p \u1ee9ng c\u00e1c \u0111i\u1ec1u kho\u1ea3n h\u1ee3p l\u00fd v\u1ec1 th\u1eddi gian v\u00e0 kinh t\u1ebf \u0111\u01a1n v\u1ecb. Tr\u00ean th\u1ef1c t\u1ebf, kh\u00f4ng c\u00f3 g\u00ec r\u1ebb, nh\u01b0ng c\u00f4ng b\u1eb1ng v\u00e0 \u0111i\u1ec1u \u0111\u00f3 ph\u00f9 h\u1ee3p v\u1edbi lu\u1eadn \u0111i\u1ec3m c\u1ee7a ch\u00fang t\u00f4i v\u1ec1 h\u01b0\u1edbng th\u1ebf gi\u1edbi \u0111ang h\u01b0\u1edbng t\u1edbi v\u00e0 \u0111i\u1ec1u \u0111\u00f3 \u0111ang l\u00e0m cho th\u1ebf gi\u1edbi tr\u1edf th\u00e0nh m\u1ed9t n\u01a1i t\u1ed1t \u0111\u1eb9p h\u01a1n \u0111\u1ec3 gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 b\u00ecnh \u0111\u1eb3ng v\u1ec1 c\u01a1 h\u1ed9i ho\u1eb7c bi\u1ebfn \u0111\u1ed5i kh\u00ed h\u1eadu ho\u1eb7c kh\u1ee7ng ho\u1ea3ng v\u1ec1 s\u1ee9c kh\u1ecfe tinh th\u1ea7n v\u00e0 th\u1ec3 ch\u1ea5t.\n V\u00e0 v\u00ec v\u1eady h\u00e3y \u0111\u1ec3 t\u00f4i nh\u1ea5p \u0111\u00fap chu\u1ed9t v\u00e0 t\u1ea5t c\u1ea3 cho n\u00f3. \u0110\u1ed9i ng\u0169 s\u1ed1 m\u1ed9t, ch\u00fang t\u00f4i mu\u1ed1n nh\u1eefng ng\u01b0\u1eddi c\u00f3 t\u00e0i h\u00f9ng bi\u1ec7n \u0111\u1eb7c bi\u1ec7t v\u00ec nh\u1eefng ng\u01b0\u1eddi c\u00f3 t\u00e0i h\u00f9ng bi\u1ec7n ho\u1eb7c \u1edf v\u1ecb tr\u00ed t\u1ed1t h\u01a1n \u0111\u1ec3 huy \u0111\u1ed9ng v\u1ed1n \u0111\u1ec3 thu h\u00fat c\u00e1c \u0111\u1ed9i t\u1ed1t h\u01a1n, l\u00e0m BD t\u1ed1t h\u01a1n, PR t\u1ed1t h\u01a1n, v.v. v\u00e0 bi\u1ebft c\u00e1ch th\u1ef1c hi\u1ec7n. V\u00e0 c\u00e1ch t\u00f4i tr\u00eau ch\u1ecdc trong cu\u1ed9c g\u1ecdi k\u00e9o d\u00e0i m\u1ed9t gi\u1edd, n\u1ebfu h\u1ecd bi\u1ebft c\u00e1ch th\u1ef1c hi\u1ec7n l\u00e0 c\u00e1ch h\u1ecd m\u00f4 t\u1ea3 s\u1ed1 hai, \u0111\u00f3 l\u00e0 m\u1ee9c \u0111\u1ed9 h\u1ea5p d\u1eabn c\u1ee7a c\u00e1c doanh nghi\u1ec7p v\u00e0 t\u00f4i quan t\u00e2m s\u00e2u s\u1eafc \u0111\u1ebfn kinh t\u1ebf c\u00f4ng \u0111o\u00e0n.\n B\u00e2y gi\u1edd ch\u00fang t\u00f4i ch\u1ee7 y\u1ebfu l\u00e0 h\u1ea1t gi\u1ed1ng v\u00e0 A, \u0111\u00f3 l\u00e0 b\u00e1nh m\u00ec v\u00e0 b\u01a1. Nh\u01b0ng ch\u00fang t\u00f4i s\u1ebd l\u00e0m m\u1ed9t s\u1ed1 vi\u1ec7c chu\u1ea9n b\u1ecb tr\u01b0\u1edbc. Ngay c\u1ea3 trong giai \u0111o\u1ea1n ti\u1ec1n h\u1ea1t gi\u1ed1ng, t\u00f4i mu\u1ed1n ng\u01b0\u1eddi s\u00e1ng l\u1eadp c\u00f3 th\u1ec3 n\u00f3i r\u00f5 chi ph\u00ed thu n\u1ea1p kh\u00e1ch h\u00e0ng \u01b0\u1edbc t\u00ednh c\u1ee7a b\u1ea1n s\u1ebd nh\u01b0 th\u1ebf n\u00e0o d\u1ef1a tr\u00ean ph\u00e2n t\u00edch trang \u0111\u00edch, m\u1eadt \u0111\u1ed9, ph\u00e2n t\u00edch t\u1eeb kh\u00f3a, t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i t\u1eeb l\u01b0\u1ee3t \u0111\u0103ng k\u00fd tr\u00ean trang \u0111\u00edch \u0111\u1ebfn nh\u1eefng g\u00ec anh ta ngh\u0129 r\u1eb1ng vi\u1ec7c mua h\u00e0ng s\u1ebd d\u1ef1a tr\u00ean d\u1ef1a tr\u00ean m\u1ee9c trung b\u00ecnh c\u1ee7a ng\u00e0nh l\u00e0 bao nhi\u00eau.\n V\u00e0 t\u1ed1t h\u01a1n h\u1ebft l\u00e0 anh \u1ea5y c\u00f3 th\u1ec3 n\u00f3i r\u00f5 c\u1ea5u tr\u00fac l\u1ee3i nhu\u1eadn c\u1ee7a c\u00e1c doanh nghi\u1ec7p nh\u01b0 th\u1ebf n\u00e0y l\u00e0 AOV. V\u00e0 t\u00f4i mong h\u1ecd cung c\u1ea5p cho t\u00f4i AOV ph\u00f9 h\u1ee3p v\u1edbi ng\u00e0nh. V\u00e0 \u0111\u00e2y l\u00e0 c\u1ea5u tr\u00fac l\u1ee3i nhu\u1eadn c\u1ee7a h\u1ecd. V\u00e0 th\u1eadm ch\u00ed, kinh t\u1ebf h\u1ecdc \u0111\u01a1n v\u1ecb m\u00e0 t\u00f4i \u0111ang t\u00ecm ki\u1ebfm l\u00e0 n\u1ec1n t\u1ea3ng trong \u0111\u00f3 b\u1ea1n ho\u00e0n l\u1ea1i CAC \u0111\u00e3 n\u1ea1p \u0111\u1ea7y \u0111\u1ee7 c\u1ee7a m\u00ecnh tr\u00ean c\u01a1 s\u1edf bi\u00ean \u0111\u1ed9 \u0111\u00f3ng g\u00f3p hai c\u01a1 s\u1edf sau s\u00e1u th\u00e1ng v\u00e0 ba c\u01a1 s\u1edf tho\u00e1t sau 18 th\u00e1ng.\n V\u00e0 ai bi\u1ebft LTB c\u1ee7a b\u1ea1n \u0111\u1ed1i v\u1edbi CAC l\u00e0 bao nhi\u00eau v\u00ec A, b\u1ea1n ch\u01b0a t\u1ed3n t\u1ea1i \u0111\u01b0\u1ee3c h\u01a1n 18 th\u00e1ng v\u00e0 B, b\u1ea1n bi\u1ebft \u0111\u1ea5y, l\u00fd t\u01b0\u1edfng nh\u1ea5t l\u00e0 b\u1ea1n c\u00f3 t\u1ef7 l\u1ec7 ti\u00eau c\u1ef1c. V\u00e0 cu\u1ed1i c\u00f9ng, n\u00f3 l\u00e0 10 \u0103n 1, 20 \u0103n 1, sao c\u0169ng \u0111\u01b0\u1ee3c. V\u00e0 n\u1ebfu b\u1ea1n kh\u00f4ng \u1edf \u0111\u00f3, t\u00f4i mu\u1ed1n bi\u1ebft t\u1ea1i sao b\u1ea1n \u0111\u1ebfn \u0111\u00f3 v\u1edbi quy m\u00f4 l\u1edbn m\u00e0 kh\u00f4ng c\u1ea7n m\u1ecdi ng\u00f4i sao trong \u0111a v\u0169 tr\u1ee5 c\u00f9ng nhau.\n Th\u1ee9 ba, t\u00f4i mu\u1ed1n gi\u1ea3i quy\u1ebft c\u00e1c \u0111i\u1ec1u kho\u1ea3n m\u1ed9t c\u00e1ch c\u00f4ng b\u1eb1ng. Ch\u00fang t\u00f4i \u0111\u1ea7u t\u01b0 v\u00e0o 200 c\u00f4ng ty m\u1ed7i n\u0103m. V\u00ec v\u1eady, ch\u00fang t\u00f4i bi\u1ebft m\u1ee9c \u0111\u1ecbnh gi\u00e1 trung b\u00ecnh \u1edf \u0111\u00e2u. V\u00e0 ch\u00fang t\u00f4i mu\u1ed1n \u0111\u1ea7u t\u01b0 v\u00e0o th\u1ee9 g\u00ec \u0111\u00f3 c\u00f4ng b\u1eb1ng. V\u00e0 b\u00e2y gi\u1edd, b\u1ea1n bi\u1ebft \u0111\u1ea5y, n\u00f3 gi\u1ed1ng nh\u01b0 m\u1ed9t v\u00f2ng h\u1ea1t gi\u1ed1ng. B\u1ea1n \u0111ang huy \u0111\u1ed9ng v\u1ed1n c\u1ee7a m\u00ecnh, n\u1ebfu b\u1ea1n l\u00e0 m\u1ed9t th\u1ecb tr\u01b0\u1eddng n\u01a1i b\u1ea1n ki\u1ebfm \u0111\u01b0\u1ee3c 150 ngh\u00ecn GMV ho\u1eb7c c\u00f3 th\u1ec3 l\u00e0 30 ngh\u00ecn doanh thu r\u00f2ng v\u00e0 b\u1ea1n \u0111ang huy \u0111\u1ed9ng ba \u1edf m\u1ee9c 10 tr\u01b0\u1edbc, h\u1ea1t gi\u1ed1ng. Pre-seed b\u1ea1n c\u00f3 th\u1ec3 nu\u00f4i m\u1ed9t l\u00fac n\u0103m gi\u1edd. V\u00e0 \u1edf v\u00f2ng A, b\u1ea1n \u0111ang ki\u1ebfm \u0111\u01b0\u1ee3c 5, 600K GMV ho\u1eb7c c\u00f3 th\u1ec3 l\u00e0 100, 100-150K doanh thu r\u00f2ng ho\u1eb7c MRR v\u00e0 b\u1ea1n \u0111ang huy \u0111\u1ed9ng \u0111\u01b0\u1ee3c 7 \u1edf m\u1ee9c 23 tr\u01b0\u1edbc.\n V\u00e0 gi\u00e1 tr\u1ecb trung b\u00ecnh l\u00e0 cao h\u01a1n. V\u00e0 t\u1ea5t nhi\u00ean, n\u1ebfu b\u1ea1n l\u00e0 ng\u01b0\u1eddi s\u00e1ng l\u1eadp l\u1ea7n th\u1ee9 hai, m\u1ee9c \u0111\u1ecbnh gi\u00e1 c\u00f3 th\u1ec3 cao h\u01a1n. Nh\u01b0ng \u0111\u00f3 th\u1ef1c s\u1ef1 l\u00e0 n\u01a1i th\u1ecb tr\u01b0\u1eddng ng\u00e0y nay. V\u00e0 B hi\u1ec7n t\u1ea1i, b\u1ea1n \u0111ang ki\u1ebfm \u0111\u01b0\u1ee3c hai tri\u1ec7u r\u01b0\u1ee1i GMV m\u1ed7i th\u00e1ng v\u1edbi t\u1ef7 l\u1ec7 nh\u1eadn 15%, ho\u1eb7c c\u00f3 th\u1ec3 l\u00e0 500, 600, 700 K v\u00e0 MRR.\n V\u00e0 b\u1ea1n \u0111ang raise 15 v\u00e0 50 pre. N\u1ebfu b\u1ea1n kh\u00f4ng th\u1ec3 l\u00e0m \u0111\u01b0\u1ee3c \u0111i\u1ec1u \u0111\u00f3. Ch\u00fang t\u00f4i c\u00f3 th\u1ec3 chuy\u1ec3n m\u1ed9t s\u1ed1 gi\u00e1 v\u00e0 kh\u00f4ng sao c\u1ea3. Ch\u00e0, c\u00f3 l\u1ebd ch\u00fang ta s\u1ebd quay l\u1ea1i v\u00f2ng ti\u1ebfp theo n\u1ebfu b\u1ea1n mu\u1ed1n \u0111\u1ecbnh gi\u00e1. V\u00e0 s\u1ed1 b\u1ed1n, nh\u01b0 t\u00f4i \u0111\u00e3 n\u00f3i, nh\u1eefng lu\u1eadn \u0111i\u1ec3m r\u1ea5t r\u00f5 r\u00e0ng v\u1ec1 t\u01b0\u01a1ng lai c\u1ee7a c\u00f4ng vi\u1ec7c, t\u01b0\u01a1ng lai c\u1ee7a th\u1ef1c ph\u1ea9m, t\u01b0\u01a1ng lai c\u1ee7a b\u1ea5t \u0111\u1ed9ng s\u1ea3n, t\u01b0\u01a1ng lai c\u1ee7a \u00f4 t\u00f4, t\u01b0\u01a1ng lai c\u1ee7a ph\u01b0\u01a1ng ti\u1ec7n di chuy\u1ec3n.\n Ch\u00fang t\u00f4i mu\u1ed1n nh\u1eefng th\u1ee9 ph\u00f9 h\u1ee3p v\u1edbi t\u01b0\u01a1ng lai \u0111\u00f3. V\u00e0 ch\u00fang ta c\u1ea7n t\u1ea5t c\u1ea3 b\u1ed1n ti\u00eau ch\u00ed \u0111\u1ec1u \u0111\u00fang. Ngay c\u1ea3 m\u1ed9t \u0111\u1ed9i tuy\u1ec7t v\u1eddi, n\u1ebfu ch\u00fang t\u00f4i kh\u00f4ng th\u00edch ph\u1ea7n c\u00f2n l\u1ea1i, ch\u00fang t\u00f4i s\u1ebd kh\u00f4ng l\u00e0m \u0111i\u1ec1u \u0111\u00f3.\n Alejandro Garcia-Amaya: T\u00f4i th\u00edch \u0111i\u1ec1u \u0111\u00f3. V\u00e2ng, \u0111\u00f3 l\u00e0 c\u1ea3m \u01a1n b\u1ea1n v\u00ec s\u1ef1 c\u1ed1 \u0111\u00f3. Si\u00eau r\u00f5 r\u00e0ng. N\u00f3i \u0111\u1ebfn \u0111\u00e2y, t\u00f4i nh\u1edb l\u00e0 b\u1ea1n \u0111\u00e3 nghe v\u00e0 s\u1ebd th\u1ebf n\u00e0y, c\u00f2n 2 c\u00e2u h\u1ecfi n\u1eefa. \u0110\u00e2y l\u00e0 1 trong s\u1ed1 \u0111\u00f3 V\u00e0 t\u00f4i r\u1ea5t \u0111\u00e1nh gi\u00e1 cao th\u1eddi gian c\u1ee7a b\u1ea1n.\n B\u1ea1n \u0111\u00e3 \u0111\u1ec1 c\u1eadp \u0111\u1ebfn, ch\u00fang ta \u0111ang n\u00f3i v\u1ec1 t\u01b0\u01a1ng lai. V\u00e0 kho\u1ea3n \u0111\u1ea7u t\u01b0 c\u1ee7a b\u1ea1n hi\u1ec7n \u0111ang \u1edf \u0111\u00e2u, kho\u1ea3n \u0111\u1ea7u t\u01b0 n\u00e0o khi\u1ebfn b\u1ea1n c\u1ef1c k\u1ef3 ph\u1ea5n kh\u00edch. T\u00f4i \u0111\u00e3 nghe b\u1ea1n n\u00f3i v\u1ec1 c\u00e1c d\u1ecbch v\u1ee5 B2B v\u00e0 s\u1ef1 c\u1ea3i thi\u1ec7n trong m\u1ed9t s\u1ed1 ng\u00e0nh, m\u1ecdi vi\u1ec7c th\u1ef1c s\u1ef1 \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n nh\u01b0 th\u1ebf n\u00e0o?\n B\u1ea1n c\u00f3 th\u1ec3 n\u00f3i m\u1ed9t ch\u00fat v\u1ec1 \u0111i\u1ec1u \u0111\u00f3 \u0111\u01b0\u1ee3c kh\u00f4ng? C\u00e1c b\u1ea1n \u0111ang th\u1ea3o lu\u1eadn v\u1ec1 l\u0129nh v\u1ef1c s\u1ea3n xu\u1ea5t nh\u01b0 th\u1ebf n\u00e0o?\n Fabrice Grinda: V\u00e2ng. V\u00ec v\u1eady, t\u00f4i mu\u1ed1n n\u00f3i r\u1eb1ng th\u1ecb tr\u01b0\u1eddng B2B hi\u1ec7n nay \u0111ang l\u00e0 b\u00e1nh m\u00ec v\u00e0 b\u01a1. C\u00f3 n\u0103m trang con nh\u01b0ng h\u00e3y \u0111\u1ec3 t\u00f4i l\u00f9i l\u1ea1i m\u1ed9t b\u01b0\u1edbc. V\u00ec v\u1eady, n\u1ebfu b\u1ea1n nh\u00ecn v\u00e0o cu\u1ed9c s\u1ed1ng ti\u00eau d\u00f9ng c\u1ee7a m\u00ecnh, b\u1ea1n s\u1ebd c\u00f3 m\u1ed9t tr\u1ea3i nghi\u1ec7m tuy\u1ec7t v\u1eddi. Amazon, b\u1ea1n c\u00f3 th\u1ec3 \u0111\u1eb7t b\u1ea5t c\u1ee9 th\u1ee9 g\u00ec v\u00e0 nh\u1eadn trong m\u1ed9t ho\u1eb7c hai ng\u00e0y ho\u1eb7c DoorDash cho \u0111\u1ed3 \u0103n ho\u1eb7c Uber cho \u00f4 t\u00f4 ho\u1eb7c Airbnb ho\u1eb7c booking.com. V\u00e0 25% giao d\u1ecbch mua h\u00e0ng tr\u1ef1c tuy\u1ebfn c\u1ee7a b\u1ea1n v\u1ec1 c\u01a1 b\u1ea3n \u0111\u00e3 \u0111\u01b0\u1ee3c s\u1ed1 h\u00f3a v\u1edbi t\u01b0 c\u00e1ch l\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng. Nh\u01b0ng n\u1ebfu b\u1ea1n l\u00e0 m\u1ed9t doanh nghi\u1ec7p. B\u1ea1n v\u1eabn \u0111ang \u1edf trong th\u1eddi k\u1ef3 \u0111en t\u1ed1i v\u1edbi t\u1ef7 l\u1ec7 th\u00e2m nh\u1eadp d\u01b0\u1edbi 1% \u1edf h\u1ea7u h\u1ebft c\u00e1c danh m\u1ee5c.\n V\u00ec v\u1eady, h\u00e3y t\u01b0\u1edfng t\u01b0\u1ee3ng b\u1ea1n mu\u1ed1n mua h\u00f3a d\u1ea7u. Kh\u00f4ng c\u00f3 danh m\u1ee5c tr\u1ef1c tuy\u1ebfn. Kh\u00f4ng c\u00f3 k\u1ebft n\u1ed1i v\u1edbi nh\u00e0 m\u00e1y \u0111\u1ec3 xem t\u00ecnh tr\u1ea1ng s\u1eb5n c\u00f3. Kh\u00f4ng c\u00f3 gi\u00e1 c\u1ea3. Kh\u00f4ng c\u00f3 \u0111\u1eb7t h\u00e0ng tr\u1ef1c tuy\u1ebfn. Kh\u00f4ng c\u00f3 thanh to\u00e1n tr\u1ef1c tuy\u1ebfn. C\u00f3 m\u1ed9t s\u1ef1 theo d\u00f5i \u0111\u01a1n \u0111\u1eb7t h\u00e0ng c\u1ee7a b\u1ea1n. Kh\u00f4ng c\u00f3 b\u1ea3o hi\u1ec3m, kh\u00f4ng c\u00f3 ngu\u1ed3n t\u00e0i ch\u00ednh v\u00e0 t\u1ea5t c\u1ea3 \u0111\u1ec1u c\u00f3 th\u1ec3 l\u00e0 c\u00e1c c\u00f4ng ty kh\u00e1c nhau.\n V\u00e0 \u0111i\u1ec1u n\u00e0y c\u1ea7n ph\u1ea3i x\u1ea3y ra \u1edf m\u1ecdi ng\u00e0nh d\u1ecdc ch\u00ednh. V\u00ec v\u1eady, s\u1ed1 m\u1ed9t l\u00e0 s\u1ed1 h\u00f3a chu\u1ed7i cung \u1ee9ng \u0111\u1ea7u v\u00e0o B2B. H\u00f3a d\u1ea7u, \u0111\u00f3 l\u00e0 Knowde. Ho\u1eb7c th\u00e9p, n\u00f3 gi\u1ed1ng nh\u01b0 Metaloop hay Reibus. Ho\u1eb7c s\u1ecfi v\u00e0 m\u1ed9t c\u00f4ng ty t\u00ean l\u00e0 Schuttflix v\u00e0 s\u1ea3n xu\u1ea5t m\u1ecdi danh m\u1ee5c \u0111\u1ea7u v\u00e0o ch\u00ednh. Th\u1ee9 hai, s\u1ed1 h\u00f3a SMB. B\u1ea1n bi\u1ebft \u0111\u1ea5y, b\u1ea5t c\u1ee9 ai h\u1ecd y\u00eau th\u00edch th\u1ec3 lo\u1ea1i n\u00e0y. B\u1ea1n m\u1edf m\u1ed9t ti\u1ec7m b\u00e1nh pizza v\u00ec b\u1ea1n th\u00edch n\u1ea5u pizza v\u00e0 tr\u00f2 chuy\u1ec7n v\u1edbi kh\u00e1ch h\u00e0ng.\n B\u1ea1n kh\u00f4ng th\u00e0nh l\u1eadp m\u1ed9t ti\u1ec7m b\u00e1nh pizza v\u00ec b\u1ea1n ngh\u0129, t\u00f4i r\u1ea5t h\u00e0o h\u1ee9ng khi \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng m\u1ed9t trang web, nh\u1eadp nh\u1eadn x\u00e9t v\u1edbi Google v\u00e0 Yelp, \u0111\u00e0m ph\u00e1n v\u1edbi c\u00e1c nh\u00e0 cung c\u1ea5p, th\u1ef1c hi\u1ec7n giao d\u1ecbch v\u1edbi Uber v\u00e0 DoorDash, nh\u1eadn POS, l\u00e0m k\u1ebf to\u00e1n. KH\u00d4NG! V\u00e0 v\u00ec v\u1eady, ch\u00fang t\u00f4i \u0111ang \u0111\u1ea7u t\u01b0 v\u00e0o nh\u1eefng c\u00f4ng ty th\u1ef1c hi\u1ec7n t\u1ea5t c\u1ea3 nh\u1eefng c\u00f4ng vi\u1ec7c n\u1eb7ng nh\u1ecdc. V\u00ec v\u1eady, t\u01b0\u01a1ng lai c\u00f4ng vi\u1ec7c v\u00e0 kh\u1ea3 n\u0103ng h\u1ed7 tr\u1ee3 SMB c\u1ee7a h\u1ecd s\u1ebd b\u1ecb \u1ea3nh h\u01b0\u1edfng.\n V\u00ec v\u1eady, ch\u00fang t\u00f4i l\u00e0 nh\u00e0 \u0111\u1ea7u t\u01b0 v\u00e0o Slice d\u00e0nh cho ti\u1ec7m b\u00e1nh pizza. Xu cho ti\u1ec7m gi\u1eb7t kh\u00f4 v\u00e0 Odeko cho qu\u00e1n c\u00e0 ph\u00ea. V\u00e0 Chipper \u1edf Columbia b\u00e1n r\u01b0\u1ee3u bodegas, v\u00e0 Fresha b\u00e1n ti\u1ec7m h\u1edbt t\u00f3c, b\u1ea1n bi\u1ebft \u0111\u1ea5y. V\u00e0 m\u1ed9t s\u1ed1 trong s\u1ed1 n\u00e0y \u1edf quy m\u00f4 th\u1ef1c, \u00fd t\u00f4i l\u00e0, Fresha, t\u00f4i ngh\u0129 c\u00f3 70.000 ti\u1ec7m c\u1eaft t\u00f3c, h\u00e0ng t\u1ef7 kh\u1ed1i l\u01b0\u1ee3ng thanh to\u00e1n s\u1ebd th\u00f4ng qua n\u1ec1n t\u1ea3ng n\u00e0y. N\u00f3 th\u1ef1c s\u1ef1 thay \u0111\u1ed5i cu\u1ed9c s\u1ed1ng c\u1ee7a nh\u1eefng ch\u1ee7 s\u1edf h\u1eefu SMB n\u00e0y.\n Th\u1ee9 ba, chuy\u1ec3n chu\u1ed7i cung \u1ee9ng ra kh\u1ecfi Trung Qu\u1ed1c sang c\u00e1c n\u01b0\u1edbc th\u00e2n thi\u1ec7n, \u0111\u1eb7c bi\u1ec7t l\u00e0 \u1ea4n \u0110\u1ed9. V\u00ec v\u1eady, s\u1ef1 b\u1ea3o v\u1ec7 c\u1ee7a Ph\u00e1p, t\u00f4i \u0111o\u00e1n s\u1ebd l\u00e0 lu\u1eadn \u0111i\u1ec3m c\u1ed1t l\u00f5i trong nh\u1eefng c\u01a1n gi\u00f3 thu\u1eadn kh\u1ed5ng l\u1ed3 n\u00e0y nh\u01b0ng n\u1ebfu b\u1ea1n nh\u01b0 v\u1eady, v\u00e0 ki\u1ec3u n\u00e0y c\u0169ng thu\u1ed9c lo\u1ea1i th\u1ee9 hai, n\u1ebfu b\u1ea1n l\u00e0 m\u1ed9t nh\u00e0 s\u1ea3n xu\u1ea5t nh\u1ecf \u1edf \u1ea4n \u0110\u1ed9, b\u1ea1n s\u1edf h\u1eefu m\u1ed9t nh\u00e0 m\u00e1y, t\u1ea5t c\u1ea3 c\u00e1c b\u1ea1n mu\u1ed1n l\u00e0m l\u00e0 s\u1ea3n xu\u1ea5t, \u0111i\u1ec1u b\u1ea1n kh\u00f4ng mu\u1ed1n l\u00e0m l\u00e0 nh\u1eadp RFQ, t\u1ea1o m\u1eabu, x\u1eed l\u00fd c\u00e1c v\u1ea5n \u0111\u1ec1 nh\u01b0 xu\u1ea5t kh\u1ea9u, h\u1ea3i quan, l\u1eadp ho\u00e1 \u0111\u01a1n v\u00e0 \u0111\u01b0\u1ee3c c\u00e1c c\u00f4ng ty l\u1edbn n\u00e0y \u1edf Ch\u00e2u \u00c2u ho\u1eb7c Hoa K\u1ef3 thanh to\u00e1n. V\u00e0 v\u00ec v\u1eady, ch\u00fang t\u00f4i l\u00e0 nh\u00e0 \u0111\u1ea7u t\u01b0 t\u1ea1i c\u00e1c th\u1ecb tr\u01b0\u1eddng may m\u1eb7c, g\u1ed1m s\u1ee9, th\u1ea3m, v\u1ea3i lanh, v.v., \u0111ang gi\u00fap c\u00e1c nh\u00e0 s\u1ea3n xu\u1ea5t SMB n\u00e0y \u1edf \u1ea4n \u0110\u1ed9 m\u1edf r\u1ed9ng quy m\u00f4 v\u00e0 b\u00e1n sang ph\u01b0\u01a1ng T\u00e2y. Nh\u01b0ng \u0111\u1ed1i v\u1edbi ng\u01b0\u1eddi mua, \u0111\u00f3 l\u00e0 \u0111i\u1ec1u c\u01a1 b\u1ea3n v\u00ec h\u1ecd c\u0169ng \u0111ang chuy\u1ec3n chu\u1ed7i cung \u1ee9ng c\u1ee7a m\u00ecnh ra kh\u1ecfi Trung Qu\u1ed1c, \u0111\u00e2y l\u00e0 m\u1ed9t r\u1ee7i ro \u0111\u1ecba ch\u00ednh tr\u1ecb l\u1edbn.\n S\u1ed1 b\u1ed1n. Th\u1ecb tr\u01b0\u1eddng lao \u0111\u1ed9ng \u0111\u00e3 h\u1ed7 tr\u1ee3 t\u1ea5t c\u1ea3 nh\u1eefng \u0111i\u1ec1u n\u00e0y. V\u00ec v\u1eady, ch\u00fang t\u00f4i l\u00e0 nh\u00e0 \u0111\u1ea7u t\u01b0 v\u00e0o WorkRise, m\u1ed9t th\u1ecb tr\u01b0\u1eddng lao \u0111\u1ed9ng d\u00e0nh cho c\u00f4ng nh\u00e2n d\u1ecbch v\u1ee5 d\u1ea7u m\u1ecf ho\u1eb7c nh\u1eefng ng\u01b0\u1eddi l\u1eafp \u0111\u1eb7t n\u0103ng l\u01b0\u1ee3ng m\u1eb7t tr\u1eddi, v.v. V\u00e0 ch\u00fang t\u00f4i l\u00e0 nh\u00e0 \u0111\u1ea7u t\u01b0 v\u00e0o Trusted Health, t\u1ee9c y t\u00e1. H\u00e0ng tr\u0103m tri\u1ec7u GMV l\u00e0 nh\u00e0 \u0111\u1ea7u t\u01b0 v\u00e0o Job&amp;Talent, m\u1ed9t th\u1ecb tr\u01b0\u1eddng d\u00e0nh cho c\u00f4ng nh\u00e2n c\u1ed5 xanh \u1edf T\u00e2y Ban Nha v\u00e0 Nam \u00c2u.\n V\u00e0 t\u00f4i \u0111o\u00e1n l\u00e0 s\u1ed1 n\u0103m. L\u1edbp c\u01a1 s\u1edf h\u1ea1 t\u1ea7ng \u0111\u1ec3 h\u1ed7 tr\u1ee3 t\u1ea5t c\u1ea3 c\u00e1c th\u1ecb tr\u01b0\u1eddng B2B n\u00e0y. V\u00ec v\u1eady, ch\u00fang t\u00f4i l\u00e0 nh\u00e0 \u0111\u1ea7u t\u01b0 v\u00e0o Flexport, m\u1ed9t c\u00f4ng ty giao nh\u1eadn v\u1eadn t\u1ea3i k\u1ef9 thu\u1eadt s\u1ed1. ShipBob, m\u1ed9t n\u1ec1n t\u1ea3ng l\u1ea5y h\u00e0ng, \u0111\u00f3ng g\u00f3i, giao h\u00e0ng ch\u1eb7ng cu\u1ed1i v\u00e0 nhi\u1ec1u, r\u1ea5t nhi\u1ec1u n\u1ec1n t\u1ea3ng kh\u00e1c nh\u01b0 c\u00e1c c\u00f4ng ty thanh to\u00e1n nh\u01b0 Rapyd ho\u1eb7c Stripe, \u0111ang h\u1ed7 tr\u1ee3 c\u00e1c lo\u1ea1i c\u00f4ng ty kh\u00e1c nhau n\u00e0y.\n V\u00e0 \u0111\u00f3 th\u1ef1c s\u1ef1 l\u00e0 c\u00f4ng vi\u1ec7c ch\u00ednh c\u1ee7a ng\u00e0y h\u00f4m nay, nh\u01b0ng cu\u1ed1i c\u00f9ng ch\u00fang t\u00f4i \u0111\u00e3 l\u00e0m \u0111\u01b0\u1ee3c r\u1ea5t nhi\u1ec1u \u0111i\u1ec1u th\u00fa v\u1ecb, th\u00fa v\u1ecb v\u00ec gi\u1ed1ng nh\u01b0 m\u1ea1ng l\u01b0\u1edbi truy\u1ec1n t\u0129nh m\u1ea1ch m\u00e0 ch\u00fang t\u00f4i c\u00f3, nh\u01b0ng c\u0169ng l\u00e0 n\u01a1i m\u00e0 s\u1ef1 t\u00f2 m\u00f2 \u0111\u01b0a ch\u00fang t\u00f4i \u0111\u1ebfn.\n Alejandro Garcia-Amaya: T\u00f4i bi\u1ebft r\u1eb1ng b\u1ea1n \u0111\u00e3 \u0111\u1ec1 c\u1eadp \u0111\u1ebfn \u0111i\u1ec1u \u0111\u00f3 kho\u1ea3ng hai l\u1ea7n m\u1ed9t n\u0103m, r\u1eb1ng b\u1ea1n g\u1eb7p g\u1ee1 m\u1ed9t s\u1ed1 c\u00e1 nh\u00e2n v\u00e0 n\u00f3i v\u1ec1 t\u01b0\u01a1ng lai c\u0169ng nh\u01b0 c\u00e1c ng\u00e0nh kh\u00e1c nhau khi\u1ebfn b\u1ea1n h\u1ee9ng th\u00fa.\n C\u00f3 b\u1ea5t k\u1ef3 n\u1ed9i dung n\u00e0o m\u00e0 b\u1ea1n chia s\u1ebb kh\u00f4ng, cho d\u00f9 \u0111\u00f3 l\u00e0 th\u00f4ng qua blog c\u00e1 nh\u00e2n c\u1ee7a b\u1ea1n hay nh\u01b0 m\u1ed9t t\u1edd gi\u1ea5y tr\u1eafng v\u1ec1 th\u1ee9 g\u00ec \u0111\u00f3, b\u1ea5t c\u1ee9 th\u1ee9 g\u00ec b\u1ea1n y\u00eau th\u00edch m\u00e0 b\u1ea1n c\u00f3 v\u00e0 b\u1ea1n y\u00eau th\u00edch \u0111\u1ec3 m\u1ecdi ng\u01b0\u1eddi truy c\u1eadp v\u00e0 xem.\n Fabrice Grinda: V\u00ec v\u1eady, v\u00e2ng, hai l\u1ea7n m\u1ed9t n\u0103m, ch\u00fang t\u00f4i t\u1ed5 ch\u1ee9c nh\u1eefng h\u1ed9i ngh\u1ecb n\u00e0y, n\u01a1i t\u00f4i mang LP, c\u00e1c \u0111\u1ed1i t\u00e1c v\u00e0 nh\u00e0 s\u00e1ng l\u1eadp VC kh\u00e1c \u0111\u1ebfn \u0111\u1ec3 n\u00f3i v\u1ec1 t\u01b0\u01a1ng lai c\u1ee7a nh\u00e2n lo\u1ea1i, nh\u1eefng g\u00ec kh\u00f4ng t\u1ed3n t\u1ea1i th\u00ec n\u00ean t\u1ed3n t\u1ea1i, l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 bi\u1ebfn th\u1ebf gi\u1edbi tr\u1edf n\u00ean t\u1ed1t \u0111\u1eb9p h\u01a1n \u0111\u1ecba \u0111i\u1ec3m.\n Kh\u00f4ng c\u00f3 g\u00ec r\u00f5 r\u00e0ng t\u1eeb \u0111\u00f3 ngo\u1ea1i tr\u1eeb vi\u1ec7c ch\u00fang t\u00f4i \u0111\u01b0a ra \u00fd t\u01b0\u1edfng v\u00e0 sau \u0111\u00f3 ch\u00fang t\u00f4i t\u00ecm ki\u1ebfm nh\u1eefng ng\u01b0\u1eddi s\u00e1ng l\u1eadp \u0111\u1ec3 x\u00e2y d\u1ef1ng ch\u00fang ho\u1eb7c ch\u00fang t\u00f4i \u0111\u1ea7u t\u01b0 v\u00e0o ch\u00fang. \u0110\u01b0\u1ee3c r\u1ed3i. V\u00ec v\u1eady, n\u00f3 tr\u1edf th\u00e0nh m\u1ed9t ph\u1ea7n c\u1ee7a nh\u1eefng th\u1ee9 ch\u00fang ta x\u00e2y d\u1ef1ng ho\u1eb7c \u0111\u1ea7u t\u01b0 trong m\u1ed9t ho\u1eb7c hai n\u0103m t\u1edbi. Nh\u01b0ng v\u00e2ng, t\u00f4i vi\u1ebft r\u1ea5t nhi\u1ec1u tr\u00ean blog c\u1ee7a m\u00ecnh. V\u1ec1 c\u00e1c xu h\u01b0\u1edbng, lu\u1eadn \u0111i\u1ec3m, v\u1ecb tr\u00ed ch\u00fang ta \u0111ang \u1edf, n\u01a1i ch\u00fang ta s\u1ebd t\u1edbi, v\u00e0 t\u00f4i vi\u1ebft v\u1ec1 m\u1ecdi th\u1ee9 v\u00e0 m\u1ecdi th\u1ee9 nh\u01b0 kinh t\u1ebf v\u0129 m\u00f4, ti\u1ec1n \u0111i\u1ec7n t\u1eed, b\u1ea5t c\u1ee9 \u0111i\u1ec1u g\u00ec tho\u00e1ng qua trong t\u00e2m tr\u00ed t\u00f4i, nh\u01b0ng n\u00f3 th\u01b0\u1eddng c\u00f3, ho\u1eb7c c\u00f3 m\u1ed9t l\u1edbp ph\u1ee7 kh\u00e1 l\u1edbn v\u1ec1 n\u01a1i ch\u00fang ta \u0111ang \u1edf trong AI, t\u00ecnh tr\u1ea1ng kh\u1edfi nghi\u1ec7p l\u00e0 g\u00ec? V\u00e0 v\u00ec v\u1eady, \u0111\u00f3 l\u00e0 c\u00e1ch \u0111\u1ec3 t\u00f4i s\u1eafp x\u1ebfp suy ngh\u0129 c\u1ee7a m\u00ecnh v\u00e0 t\u1ea1o ra cu\u1ed9c tr\u00f2 chuy\u1ec7n v\u1edbi c\u1ed9ng \u0111\u1ed3ng n\u00f3i chung.\n Alejandro Garcia-Amaya: Khi chia s\u1ebb bu\u1ed5i n\u00f3i chuy\u1ec7n, ch\u00fang t\u00f4i s\u1ebd \u0111\u1ea3m b\u1ea3o c\u00f3 li\u00ean k\u1ebft blog c\u00e1 nh\u00e2n c\u1ee7a b\u1ea1n \u1edf \u0111\u00f3. B\u1ea5t c\u1ee9 \u0111i\u1ec1u g\u00ec ch\u00fang t\u00f4i ch\u01b0a \u0111\u1ec1 c\u1eadp \u0111\u1ebfn th\u00ec b\u1ea1n mu\u1ed1n chia s\u1ebb b\u1ea5t c\u1ee9 \u0111i\u1ec1u g\u00ec kh\u00e1c m\u00e0 b\u1ea1n mu\u1ed1n chia s\u1ebb v\u1edbi c\u1ed9ng \u0111\u1ed3ng.\n Fabrice Grinda: V\u00e2ng, t\u00f4i \u0111o\u00e1n ph\u00e2n t\u00edch c\u1ee7a t\u00f4i l\u00e0 t\u00f4i c\u1ef1c k\u1ef3 l\u1ea1c quan v\u1ec1 v\u1ecb tr\u00ed c\u1ee7a ch\u00fang ta. V\u00e0 ch\u00fang ta v\u1eabn \u0111ang \u1edf giai \u0111o\u1ea1n \u0111\u1ea7u c\u1ee7a cu\u1ed9c c\u00e1ch m\u1ea1ng c\u00f4ng ngh\u1ec7. Ch\u00fang t\u00f4i s\u1eafp s\u1ed1 h\u00f3a to\u00e0n b\u1ed9 th\u1ebf gi\u1edbi BDB. \u0110\u00f3 l\u00e0 m\u1ed9t xu h\u01b0\u1edbng s\u1ebd m\u1ea5t 10, 20 n\u0103m n\u1eefa. \u0110\u00f3 l\u00e0 t\u00ecnh tr\u1ea1ng gi\u1ea3m ph\u00e1t \u1ed3 \u1ea1t. B\u1edfi v\u00ec n\u00f3 c\u00f3 t\u00e1c d\u1ee5ng gi\u1ea3m ph\u00e1t, n\u00f3 mang t\u00ednh bao tr\u00f9m v\u00e0 s\u1ebd t\u0103ng s\u1ee9c mua c\u0169ng nh\u01b0 ch\u1ea5t l\u01b0\u1ee3ng cu\u1ed9c s\u1ed1ng c\u1ee7a m\u1ecdi ng\u01b0\u1eddi n\u01a1i \u0111ang s\u1eafp di\u1ec5n ra m\u1ed9t cu\u1ed9c c\u00e1ch m\u1ea1ng l\u1edbn v\u1ec1 c\u00f4ng ngh\u1ec7 kh\u00ed h\u1eadu, n\u01a1i ch\u00fang ta \u0111ang th\u1ea5y r\u1eb1ng s\u1ee9c m\u1ea1nh gi\u1ea3m ph\u00e1t c\u1ee7a c\u00f4ng ngh\u1ec7 th\u00f4ng qua pin v\u00e0 n\u0103ng l\u01b0\u1ee3ng m\u1eb7t tr\u1eddi \u0111ang tr\u1edf n\u00ean r\u1ebb h\u01a1n r\u1ea5t nhi\u1ec1u so v\u1edbi m\u1ecdi th\u1ee9 kh\u00e1c r\u1eb1ng ch\u00fang ta s\u1ebd chuy\u1ec3n \u0111\u1ed5i ho\u00e0n to\u00e0n ho\u1eb7c ho\u1eb7c s\u1ea3n xu\u1ea5t n\u0103ng l\u01b0\u1ee3ng sang h\u1ec7 th\u1ed1ng kh\u00f4ng c\u00f3 carbon \u0111\u1ebfn m\u1ee9c t\u00f4i nghi ng\u1edd r\u1eb1ng chi ph\u00ed bi\u00ean c\u1ee7a \u0111i\u1ec7n trong v\u00f2ng 30, 20, 40 n\u0103m s\u1ebd b\u1eb1ng 0, \u0111i\u1ec1u n\u00e0y th\u1ef1c s\u1ef1 s\u1ebd d\u1eabn \u0111\u1ebfn m\u1ed9t cu\u1ed9c c\u00e1ch m\u1ea1ng kh\u00e1c. V\u00e0 ch\u00fang ta s\u1ebd c\u00f3 th\u1ec3 tr\u1ed3ng tr\u1ecdt tr\u00ean sa m\u1ea1c, kh\u1eed mu\u1ed1i trong n\u01b0\u1edbc m\u1eb7n.\n \u00dd t\u00f4i l\u00e0, c\u00f3 r\u1ea5t nhi\u1ec1u \u0111i\u1ec1u t\u00edch c\u1ef1c \u0111ang \u0111\u1ebfn, \u1eeb, n\u1ebfu b\u1ea1n l\u00f9i l\u1ea1i m\u1ed9t b\u01b0\u1edbc th\u00ec c\u00e1c xu h\u01b0\u1edbng qu\u00e1 l\u1ea1c quan v\u00e0 b\u1ea3n th\u00e2n AI c\u00f3 th\u1ec3 s\u1ebd d\u1eabn \u0111\u1ebfn m\u1ed9t cu\u1ed9c c\u00e1ch m\u1ea1ng n\u0103ng su\u1ea5t l\u1edbn, s\u1ebd bi\u1ebfn \u0111\u1ed5i cu\u1ed9c s\u1ed1ng c\u1ee7a ch\u00fang ta t\u1ed1t \u0111\u1eb9p h\u01a1n. B\u00e2y gi\u1edd, ch\u00fang ta \u0111ang \u1edf \u0111\u1ec9nh cao c\u1ee7a chu k\u1ef3 c\u01b0\u1eddng \u0111i\u1ec7u h\u00f3a, v\u00ec v\u1eady c\u00f3 l\u1ebd trong v\u00e0i n\u0103m t\u1edbi n\u00f3 s\u1ebd g\u00e2y th\u1ea5t v\u1ecdng v\u00e0 s\u1ebd m\u1ea5t m\u1ed9t th\u1eddi gian tr\u01b0\u1edbc khi n\u00f3 \u0111\u01b0\u1ee3c \u0111\u01b0a v\u00e0o ch\u00ednh ph\u1ee7 v\u00e0 doanh nghi\u1ec7p l\u1edbn, n\u01a1i n\u00f3 s\u1ebd th\u1ef1c s\u1ef1 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn n\u0103ng su\u1ea5t, nh\u01b0ng trong 10 n\u0103m n\u1eefa , 20 n\u0103m n\u1eefa, c\u00f3 l\u1ebd n\u00f3 s\u1ebd thay \u0111\u1ed5i ho\u00e0n to\u00e0n cu\u1ed9c s\u1ed1ng ch\u00fang ta \u0111ang s\u1ed1ng t\u1ed1t \u0111\u1eb9p h\u01a1n. V\u00e0 v\u00ec th\u1ebf.\n Alejandro Garcia-Amaya: T\u00f4i c\u0169ng r\u1ea5t ph\u1ea5n kh\u00edch.\n Fabrice Grinda: V\u00e2ng, t\u00f4i r\u1ea5t ph\u1ea5n kh\u00edch. Ch\u00fang ta \u0111ang tr\u00ean \u0111\u00e0 x\u00e2y d\u1ef1ng m\u1ed9t th\u1ebf gi\u1edbi ng\u00e0y mai t\u1ed1t \u0111\u1eb9p h\u01a1n, \u0111\u00f3 s\u1ebd l\u00e0 m\u1ed9t th\u1ebf gi\u1edbi b\u00ecnh \u0111\u1eb3ng v\u1ec1 c\u01a1 h\u1ed9i cho nhi\u1ec1u ng\u01b0\u1eddi v\u00e0 s\u1ebd b\u1ec1n v\u1eefng v\u1ec1 m\u00f4i tr\u01b0\u1eddng. V\u00ec v\u1eady, t\u00f4i r\u1ea5t vui \u0111\u01b0\u1ee3c g\u00f3p ph\u1ea7n x\u00e2y d\u1ef1ng th\u1ebf gi\u1edbi n\u00e0y v\u00e0 b\u1ea1n c\u0169ng n\u00ean nh\u01b0 v\u1eady.\n Alejandro Garcia-Amaya: V\u00e2ng. V\u00e2ng, c\u1ea3m \u01a1n b\u1ea1n r\u1ea5t nhi\u1ec1u v\u00ec th\u1eddi gian. C\u1ea3m \u01a1n, Fabrice. Th\u01b0\u1edfng th\u1ee9c ph\u1ea7n c\u00f2n l\u1ea1i trong ng\u00e0y c\u1ee7a b\u1ea1n! C\u1ea3m \u01a1n.\n Fabrice Grinda: C\u1ea3m \u01a1n b\u1ea1n. B\u1ea3o tr\u1ecdng.\n Alejandro Garcia-Amaya: H\u00e3y c\u1ea9n th\u1eadn.\n ","Category":["Ph\u1ecfng v\u1ea5n &amp; Tr\u00f2 chuy\u1ec7n b\u00ean l\u00f2 s\u01b0\u1edfi"],"_links":{"self":[{"href":"https:\/\/grinda.org\/vi\/wp-json\/wp\/v2\/posts\/31873","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/grinda.org\/vi\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/grinda.org\/vi\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/grinda.org\/vi\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/grinda.org\/vi\/wp-json\/wp\/v2\/comments?post=31873"}],"version-history":[{"count":2,"href":"https:\/\/grinda.org\/vi\/wp-json\/wp\/v2\/posts\/31873\/revisions"}],"predecessor-version":[{"id":31879,"href":"https:\/\/grinda.org\/vi\/wp-json\/wp\/v2\/posts\/31873\/revisions\/31879"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/grinda.org\/vi\/wp-json\/wp\/v2\/media\/31877"}],"wp:attachment":[{"href":"https:\/\/grinda.org\/vi\/wp-json\/wp\/v2\/media?parent=31873"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/grinda.org\/vi\/wp-json\/wp\/v2\/categories?post=31873"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/grinda.org\/vi\/wp-json\/wp\/v2\/tags?post=31873"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}