{"id":31792,"date":"2024-03-26T14:02:40","date_gmt":"2024-03-26T14:02:40","guid":{"rendered":"https:\/\/fabricegrinda.com\/luan-an-ve-thi-truong-b2b-cua-fj-labs\/"},"modified":"2024-05-20T05:34:48","modified_gmt":"2024-05-20T05:34:48","slug":"luan-an-ve-thi-truong-b2b-cua-fj-labs","status":"publish","type":"post","link":"https:\/\/grinda.org\/vi\/luan-an-ve-thi-truong-b2b-cua-fj-labs\/","title":{"rendered":"Lu\u1eadn \u00e1n v\u1ec1 th\u1ecb tr\u01b0\u1eddng B2B c\u1ee7a FJ Labs"},"content":{"rendered":"\n

\u0110\u1ed1i v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng, Internet \u0111\u00e3 khi\u1ebfn m\u1ecdi th\u1ee9 r\u1ebb h\u01a1n, t\u1ed1t h\u01a1n v\u00e0 nhanh h\u01a1n. Ch\u00fang t\u00f4i c\u00f3 tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng \u0111\u1eb7c bi\u1ec7t v\u00e0 s\u1ef1 ti\u1ec7n l\u1ee3i v\u00f4 h\u1ea1n. T\u1ef7 l\u1ec7 th\u00e2m nh\u1eadp k\u1ef9 thu\u1eadt s\u1ed1 l\u00e0 tr\u00ean 20% \u1edf nhi\u1ec1u h\u1ea1ng m\u1ee5c. Ch\u00fang ta c\u00f3 th\u1ec3 \u0111\u1eb7t h\u1ea7u h\u1ebft m\u1ecdi th\u1ee9 tr\u1ef1c tuy\u1ebfn tr\u00ean Amazon v\u00e0 nh\u1eadn \u0111\u01b0\u1ee3c h\u00e0ng trong v\u00f2ng m\u1ed9t ho\u1eb7c hai ng\u00e0y. Ch\u00fang ta c\u00f3 th\u1ec3 \u0111\u1eb7t \u0111\u1ed3 \u0103n tr\u00ean Doordash v\u00e0 nh\u1eadn h\u00e0ng sau 30 ph\u00fat. Ch\u00fang ta c\u00f3 th\u1ec3 thu\u00ea m\u1ed9t chi\u1ebfc \u00f4 t\u00f4 tr\u00ean Uber \u0111\u1ec3 \u0111\u01b0a m\u00ecnh \u0111\u1ebfn b\u1ea5t c\u1ee9 \u0111\u00e2u trong v\u00f2ng v\u00e0i ph\u00fat. Ch\u00fang ta c\u00f3 th\u1ec3 \u0111\u1eb7t nh\u1eefng k\u1ef3 ngh\u1ec9 th\u00fa v\u1ecb tr\u00ean Airbnb v\u00e0 Booking.<\/p>\n\n

M\u1ed9t cu\u1ed9c c\u00e1ch m\u1ea1ng nh\u01b0 v\u1eady v\u1eabn ch\u01b0a x\u1ea3y ra trong th\u1ebf gi\u1edbi B2B. Trong h\u1ea7u h\u1ebft c\u00e1c ng\u00e0nh, ch\u00fang t\u00f4i c\u00f3 t\u1ef7 l\u1ec7 th\u00e2m nh\u1eadp k\u1ef9 thu\u1eadt s\u1ed1 d\u01b0\u1edbi 5% v\u00e0 th\u01b0\u1eddng d\u01b0\u1edbi 1%. Trong h\u1ea7u h\u1ebft c\u00e1c danh m\u1ee5c, kh\u00f4ng c\u00f3 danh m\u1ee5c tr\u1ef1c tuy\u1ebfn. Kh\u00f4ng c\u00f3 gi\u00e1 tr\u1ef1c tuy\u1ebfn. Kh\u00f4ng c\u00f3 s\u1ef1 k\u1ebft n\u1ed1i v\u1edbi c\u00e1c nh\u00e0 m\u00e1y \u0111\u1ec3 hi\u1ec3u \u0111\u01b0\u1ee3c n\u0103ng l\u1ef1c s\u1ea3n xu\u1ea5t v\u00e0 t\u00ednh s\u1eb5n c\u00f3. Kh\u00f4ng c\u00f3 \u0111\u1eb7t h\u00e0ng tr\u1ef1c tuy\u1ebfn. Kh\u00f4ng c\u00f3 thanh to\u00e1n tr\u1ef1c tuy\u1ebfn, kh\u00f4ng theo d\u00f5i \u0111\u01a1n h\u00e0ng. B\u1ea3o hi\u1ec3m v\u00e0 t\u00e0i ch\u00ednh kh\u00f4ng th\u1ec3 \u0111\u01b0\u1ee3c \u0111\u1eb7t h\u00e0ng tr\u1ef1c tuy\u1ebfn. D\u00f9 l\u00e0 \u1edf doanh nghi\u1ec7p l\u1edbn hay doanh nghi\u1ec7p nh\u1ecf, nhi\u1ec1u vi\u1ec7c v\u1eabn \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n th\u00f4ng qua b\u00fat v\u00e0 gi\u1ea5y.<\/p>\n\n

C\u01a1 h\u1ed9i l\u00e0 l\u1edbn. B2B chi\u1ebfm t\u1ef7 l\u1ec7 l\u1edbn trong GDP. Nhi\u1ec1u h\u1ea1ng m\u1ee5c c\u00f3 ti\u1ec1m n\u0103ng GMV h\u00e0ng ngh\u00ecn t\u1ef7 \u0111\u00f4 la h\u00e0ng n\u0103m. V\u1edbi m\u1ee9c \u0111\u1ed9 th\u00e2m nh\u1eadp th\u1ea5p, s\u1ebd ph\u1ea3i m\u1ea5t h\u00e0ng th\u1eadp k\u1ef7 \u0111\u1ec3 s\u1ed1 h\u00f3a chu\u1ed7i cung \u1ee9ng B2B, v\u00ec v\u1eady xu h\u01b0\u1edbng n\u00e0y c\u00f2n m\u1ed9t ch\u1eb7ng \u0111\u01b0\u1eddng d\u00e0i ph\u00eda tr\u01b0\u1edbc v\u1edbi ti\u1ec1m n\u0103ng cho h\u00e0ng tr\u0103m c\u00f4ng ty kh\u1edfi nghi\u1ec7p bao tr\u00f9m m\u1ecdi ng\u00e0nh d\u1ecdc v\u00e0 \u0111\u1ecba l\u00fd.<\/p>\n

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Th\u1eddi \u0111i\u1ec3m \u0111\u00e3 ch\u00edn mu\u1ed3i \u0111\u1ec3 th\u1ecb tr\u01b0\u1eddng B2B tr\u01b0\u1edfng th\u00e0nh. C\u00f4ng ngh\u1ec7 hi\u1ec7n c\u00f3 s\u1eb5n \u0111\u1ec3 k\u1ebft h\u1ee3p c\u00e1c b\u1ed9 ph\u1eadn kh\u00e1c nhau c\u1ee7a chu\u1ed7i cung \u1ee9ng l\u1ea1i v\u1edbi nhau tr\u1ef1c tuy\u1ebfn m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3 v\u1ec1 m\u1eb7t chi ph\u00ed. Nh\u1eefng ng\u01b0\u1eddi thu\u1ed9c th\u1ebf h\u1ec7 b\u00f9ng n\u1ed5 d\u00e2n s\u1ed1 \u0111ang ngh\u1ec9 h\u01b0u, d\u1eabn \u0111\u1ebfn s\u1ef1 thay \u0111\u1ed5i trong h\u00e0nh vi mua h\u00e0ng \u01b0a th\u00edch. Th\u1ebf h\u1ec7 b\u00f9ng n\u1ed5 d\u00e2n s\u1ed1 th\u00edch ch\u1ecdn nh\u00e0 cung c\u1ea5p th\u00f4ng qua RFP (y\u00eau c\u1ea7u \u0111\u1ec1 xu\u1ea5t). Tuy nhi\u00ean, th\u1ebf h\u1ec7 Millennials l\u00e0 nh\u1eefng ng\u01b0\u1eddi b\u1ea3n \u0111\u1ecba k\u1ef9 thu\u1eadt s\u1ed1 v\u00e0 th\u00edch \u0111\u1eb7t h\u00e0ng tr\u00ean c\u00e1c th\u1ecb tr\u01b0\u1eddng tr\u1ef1c tuy\u1ebfn.<\/p>\n

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C\u00e1c th\u1ecb tr\u01b0\u1eddng B2B \u0111ang thu \u0111\u01b0\u1ee3c m\u1ed9t ph\u1ea7n l\u1edbn ti\u1ec1n VC \u0111\u1ed5 v\u00e0o th\u1ecb tr\u01b0\u1eddng, l\u1ea7n \u0111\u1ea7u ti\u00ean \u0111\u1ea1t 20% ngu\u1ed3n t\u00e0i tr\u1ee3 th\u1ecb tr\u01b0\u1eddng v\u00e0o n\u0103m 2023 v\u00e0 6,3 t\u1ef7 \u0111\u00f4 la t\u00e0i tr\u1ee3 trong n\u0103m \u0111\u00f3.<\/p>\n

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\u0110i\u1ec1u n\u00e0y kh\u00f4ng c\u00f3 ngh\u0129a l\u00e0 t\u1ea5t c\u1ea3 c\u00e1c th\u1ecb tr\u01b0\u1eddng B2B \u0111\u1ec1u h\u1ea5p d\u1eabn. Nhi\u1ec1u ng\u01b0\u1eddi \u0111\u00e3 ph\u1ea3i v\u1eadt l\u1ed9n \u0111\u1ec3 l\u00e0m cho kinh t\u1ebf \u0111\u01a1n v\u1ecb c\u1ee7a h\u1ecd ho\u1ea1t \u0111\u1ed9ng hi\u1ec7u qu\u1ea3. M\u1ed9t s\u1ed1 th\u1ecb tr\u01b0\u1eddng c\u00f3 cung ho\u1eb7c c\u1ea7u t\u1eadp trung v\u00e0 \u0111\u1ed9c quy\u1ec1n \u1edf b\u00ean n\u00e0y hay b\u00ean kia th\u1ecb tr\u01b0\u1eddng. Vi\u1ec7c xem x\u00e9t s\u1ef1 ph\u00e2n m\u1ea3nh c\u1ee7a ng\u00e0nh \u1edf c\u1ea5p \u0111\u1ed9 qu\u1ed1c gia ho\u1eb7c qu\u1ed1c t\u1ebf c\u0169ng l\u00e0 ch\u01b0a \u0111\u1ee7. V\u00ed d\u1ee5, c\u00e1c m\u1ecf \u0111\u00e1 kh\u00e1 ph\u00e2n t\u00e1n \u1edf M\u1ef9, trong \u0111\u00f3 nh\u1eefng m\u1ecf l\u1edbn nh\u1ea5t ch\u1ec9 chi\u1ebfm m\u1ed9t ph\u1ea7n nh\u1ecf tr\u00ean to\u00e0n b\u1ed9 th\u1ecb tr\u01b0\u1eddng. B\u1ea1n s\u1ebd ngh\u0129 r\u1eb1ng m\u00ecnh c\u00f3 th\u1ec3 t\u1ea1o ra m\u1ed9t th\u1ecb tr\u01b0\u1eddng d\u00e0nh cho s\u1ecfi nh\u01b0 Schuttflix \u1edf \u0110\u1ee9c, m\u1ed9t th\u1ecb tr\u01b0\u1eddng ba m\u1eb7t gi\u1eefa c\u00e1c c\u00f4ng tr\u01b0\u1eddng x\u00e2y d\u1ef1ng, t\u00e0i x\u1ebf xe t\u1ea3i v\u00e0 m\u1ecf \u0111\u00e1. Tuy nhi\u00ean, c\u00e1c c\u00f4ng ty c\u1ed5 ph\u1ea7n t\u01b0 nh\u00e2n \u0111\u00e3 khai th\u00e1c c\u00e1c m\u1ecf \u0111\u00e1 t\u1ea1o ra s\u1ef1 \u0111\u1ed9c quy\u1ec1n v\u00e0 \u0111\u1ed9c quy\u1ec1n nh\u00f3m \u1edf \u0111\u1ecba ph\u01b0\u01a1ng. V\u00ec b\u1ea1n kh\u00f4ng v\u1eadn chuy\u1ec3n c\u00e1t t\u1eeb b\u00ean n\u00e0y sang b\u00ean kia \u0111\u1ea5t n\u01b0\u1edbc n\u00ean b\u1ea1n ph\u1ea3i ch\u1ecbu \u01a1n nh\u00e0 cung c\u1ea5p \u0111\u1ecba ph\u01b0\u01a1ng c\u1ee7a m\u00ecnh. Nh\u1eefng nh\u00e0 cung c\u1ea5p n\u00e0y c\u00f3 quy\u1ec1n \u0111\u1ecbnh gi\u00e1. N\u1ebfu b\u1ea1n c\u1ed1 g\u1eafng b\u00e1n s\u1ea3n ph\u1ea9m c\u1ee7a h\u1ecd, b\u1ea1n s\u1ebd ch\u1ec9 l\u00e0 nh\u00e0 ph\u00e2n ph\u1ed1i cho h\u1ecd m\u00e0 kh\u00f4ng c\u00f3 quy\u1ec1n \u0111\u1ecbnh gi\u00e1, ch\u1ee9 kh\u00f4ng ph\u1ea3i l\u00e0 m\u1ed9t th\u1ecb tr\u01b0\u1eddng th\u1ef1c s\u1ef1. <\/p>\n\n

Ngo\u00e0i ra c\u00f2n c\u00f3 nhi\u1ec1u danh m\u1ee5c c\u00f3 \u0111\u1ed9 nh\u1ea1y c\u1ea3m v\u1ec1 gi\u00e1 theo ph\u00eda cung ho\u1eb7c c\u1ea7u v\u00e0 t\u1ef7 su\u1ea5t l\u1ee3i nhu\u1eadn th\u1ea5p \u0111\u1ebfn m\u1ee9c b\u1ea1n kh\u00f4ng th\u1ec3 t\u00ednh ph\u00ed ch\u1ea5p nh\u1eadn. Ch\u1ee3 B2B Ch\u00e2u \u00c2u d\u00e0nh cho th\u1ef1c ph\u1ea9m gi\u1eefa c\u00e1c nh\u00e0 h\u00e0ng v\u00e0 nh\u00e0 cung c\u1ea5p Choco v\u00e0 Rekki c\u1ee7a h\u1ecd xu\u1ea5t hi\u1ec7n trong t\u00e2m tr\u00ed b\u1ea1n. Ch\u00fang t\u00f4i c\u0169ng g\u1eb7p ph\u1ea3i v\u1ea5n \u0111\u1ec1 n\u00e0y v\u1edbi Katoo, phi\u00ean b\u1ea3n ti\u1ebfng T\u00e2y Ban Nha c\u1ee7a Choco v\u00e0 Rekki m\u00e0 ch\u00fang t\u00f4i \u0111\u00e3 \u0111\u1ea7u t\u01b0 v\u00e0o. Katoo \u0111\u00e3 t\u0103ng l\u00ean h\u00e0ng tri\u1ec7u GMV h\u00e0ng th\u00e1ng nh\u01b0ng kh\u00f4ng bao gi\u1edd c\u00f3 th\u1ec3 ki\u1ebfm ti\u1ec1n.<\/p>\n\n

Nh\u00ecn chung, do t\u1ef7 su\u1ea5t l\u1ee3i nhu\u1eadn B2B th\u1ea5p h\u01a1n n\u00ean \u0111i\u1ec1u quan tr\u1ecdng l\u00e0 tr\u00e1nh s\u1eed d\u1ee5ng nhi\u1ec1u ho\u1ea1t \u0111\u1ed9ng v\u00e0 c\u1ed1 g\u1eafng duy tr\u00ec m\u1ee9c t\u00e0i s\u1ea3n \u1edf m\u1ee9c th\u1ea5p. T\u01b0\u01a1ng t\u1ef1 nh\u01b0 v\u1eady, khi nh\u1eefng ng\u01b0\u1eddi tham gia trong ng\u00e0nh kh\u00f4ng am hi\u1ec3u v\u1ec1 c\u00f4ng ngh\u1ec7, vi\u1ec7c thuy\u1ebft ph\u1ee5c h\u1ecd s\u1ed1 h\u00f3a c\u00f3 th\u1ec3 c\u1ef1c k\u1ef3 t\u1ed1n k\u00e9m, v\u00ec v\u1eady \u0111i\u1ec1u quan tr\u1ecdng l\u00e0 b\u1ea1n ph\u1ea3i ch\u1ecdn ng\u00e0nh c\u1ee7a m\u00ecnh m\u1ed9t c\u00e1ch kh\u00f4n ngoan.<\/p>\n

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V\u1ec1 m\u1eb7t t\u00edch c\u1ef1c, b\u1ea1n th\u01b0\u1eddng c\u00f3 th\u1ec3 t\u00ecm th\u1ea5y c\u00e1c th\u1ecb tr\u01b0\u1eddng c\u00f3 c\u1ea3 gi\u00e1 tr\u1ecb \u0111\u01a1n h\u00e0ng trung b\u00ecnh (AOV) cao v\u00e0 t\u1ea7n su\u1ea5t cao trong B2B.<\/p>\n

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V\u1edbi nh\u1eefng h\u1ea1n ch\u1ebf n\u00e0y, c\u00f3 5 \u00fd t\u01b0\u1edfng m\u00e0 FJ Labs \u0111ang t\u1eadp trung v\u00e0o d\u01b0\u1edbi ti\u00eau \u0111\u1ec1 r\u1ed9ng h\u01a1n l\u00e0 s\u1ed1 h\u00f3a th\u1ebf gi\u1edbi B2B.<\/p>\n

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  1. <\/strong>Th\u1ecb tr\u01b0\u1eddng B2B cho \u0111\u1ea7u v\u00e0o<\/strong><\/li>\n<\/ol>\n\n

    Nh\u01b0 \u0111\u01b0\u1ee3c m\u00f4 t\u1ea3 trong ph\u1ea7n m\u1edf \u0111\u1ea7u, vi\u1ec7c t\u00ecm ngu\u1ed3n cung \u1ee9ng \u0111\u1ea7u v\u00e0o \u0111\u1ea1i di\u1ec7n cho c\u00e1c danh m\u1ee5c l\u1edbn v\u00e0 ch\u1ee7 y\u1ebfu \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n th\u00f4ng qua c\u00e1c m\u1ed1i quan h\u1ec7, email v\u00e0 Excel. \u0110i\u1ec1u n\u00e0y \u0111\u00fang cho d\u00f9 \u0111\u1ea7u v\u00e0o l\u00e0 nguy\u00ean li\u1ec7u th\u00f4 nh\u01b0 h\u00f3a ch\u1ea5t hay s\u1ecfi, m\u00e1y m\u00f3c h\u1ea1ng n\u1eb7ng hay c\u00e1c b\u1ed9 ph\u1eadn ch\u00ednh x\u00e1c d\u00f9ng \u0111\u1ec3 t\u1ea1o ra c\u00e1c s\u1ea3n ph\u1ea9m kh\u00e1c.<\/p>\n\n

    Ch\u00fang t\u00f4i \u0111\u00e3 \u0111\u1ea7u t\u01b0 v\u00e0o nhi\u1ec1u c\u00f4ng ty trong ng\u00e0nh. M\u1eb7c d\u00f9 c\u00e1c doanh nghi\u1ec7p n\u00e0y c\u00f3 xu h\u01b0\u1edbng c\u00f3 AOV, kh\u1ea3 n\u0103ng t\u00e1i di\u1ec5n v\u00e0 t\u00ednh g\u1eafn b\u00f3 cao, nh\u1eefng \u0111i\u1ec1u khi\u1ebfn ch\u00fang tr\u1edf n\u00ean h\u1ea5p d\u1eabn v\u1ed1n c\u00f3, nh\u01b0ng v\u1eabn c\u00f3 m\u1ed9t s\u1ed1 b\u00e0i h\u1ecdc quan tr\u1ecdng. R\u1ea5t kh\u00f3 \u0111\u1ec3 thay \u0111\u1ed5i h\u00e0nh vi \u0111\u01b0\u01a1ng nhi\u1ec7m, v\u00ec v\u1eady nh\u1eefng ng\u01b0\u1eddi s\u00e1ng l\u1eadp c\u00e1c doanh nghi\u1ec7p n\u00e0y th\u01b0\u1eddng l\u00e0 nh\u1eefng ng\u01b0\u1eddi trong ng\u00e0nh c\u00f3 uy t\u00edn. Ngay c\u1ea3 khi ng\u00e0nh c\u00f3 cung v\u00e0 c\u1ea7u r\u1eddi r\u1ea1c, t\u1ef7 l\u1ec7 ch\u1ea5p nh\u1eadn c\u00f3 xu h\u01b0\u1edbng th\u1ea5p, do \u0111\u00f3, \u0111i\u1ec1u quan tr\u1ecdng l\u00e0 ph\u1ea3i c\u00f3 nhi\u1ec1u d\u00f2ng doanh thu c\u00f3 th\u1ec3 d\u01b0\u1edbi nhi\u1ec1u h\u00ecnh th\u1ee9c: SaaS, qu\u1ea3ng c\u00e1o, t\u00e0i ch\u00ednh, b\u1ea3o hi\u1ec3m, h\u1eadu c\u1ea7n, v.v. B\u1eaft \u0111\u1ea7u b\u1eb1ng c\u00e1ch t\u1eadp trung v\u00e0o \u0111i\u1ec3m y\u1ebfu cao nh\u1ea5t \u0111\u1ec3 r\u00fat ng\u1eafn chu k\u1ef3 b\u00e1n h\u00e0ng.<\/p>\n

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    \"\"<\/figure>\n<\/div>\n

    2.<\/strong> H\u1ed7 tr\u1ee3 SMB<\/strong><\/p>\n\n

    C\u00e1c ch\u1ee7 doanh nghi\u1ec7p nh\u1ecf th\u01b0\u1eddng c\u00f3 m\u1ed9t t\u1ea7m nh\u00ecn l\u00e3ng m\u1ea1n v\u1ec1 nh\u1eefng g\u00ec h\u1ecd s\u1ebd l\u00e0m khi b\u1eaft \u0111\u1ea7u kinh doanh. Ch\u1ee7 nh\u00e0 h\u00e0ng c\u00f3 th\u1ec3 t\u1ef1 coi m\u00ecnh l\u00e0 ng\u01b0\u1eddi qu\u1ea3n l\u00fd nh\u00e0 h\u00e0ng c\u1ee7a ch\u00ednh m\u00ecnh. Tuy nhi\u00ean, h\u1ecd s\u1edbm nh\u1eadn ra r\u1eb1ng h\u1ecd ph\u1ea3i d\u00e0nh to\u00e0n b\u1ed9 th\u1eddi gian \u0111\u1ec3 gi\u1ea3i quy\u1ebft m\u1ecdi th\u1ee9 kh\u00e1c v\u1edbi nh\u1eefng g\u00ec h\u1ecd t\u01b0\u1edfng t\u01b0\u1ee3ng. C\u00f4ng vi\u1ec7c c\u1ee7a h\u1ecd bao g\u1ed3m m\u1ed9t danh s\u00e1ch nhi\u1ec7m v\u1ee5 kh\u00f4ng bao gi\u1edd k\u1ebft th\u00fac: t\u1ea1o trang web, tr\u1ea3 l\u1eddi nh\u1eadn x\u00e9t tr\u00ean Google v\u00e0 Trip Advisor, \u0111\u00e0m ph\u00e1n v\u1edbi Uber Eats v\u00e0 Doordash, qu\u1ea3n l\u00fd h\u00e0ng t\u1ed3n kho, c\u00f3 \u0111i\u1ec3m b\u00e1n h\u00e0ng, qu\u1ea3n l\u00fd \u0111\u1ed9i giao h\u00e0ng, th\u1ef1c hi\u1ec7n k\u1ebf to\u00e1n v\u00e0 nhi\u1ec1u h\u01a1n n\u1eefa.<\/p>\n\n

    \u0110i\u1ec1u n\u00e0y v\u1ec1 c\u01a1 b\u1ea3n \u0111\u00fang trong m\u1ecdi th\u1ec3 lo\u1ea1i. K\u1ebft qu\u1ea3 l\u00e0, c\u0169ng nh\u01b0 b\u1ea5t k\u1ef3 \u0111i\u1ec1u g\u00ec kh\u00e1c, kho\u1ea3n \u0111\u1ea7u t\u01b0 c\u1ee7a ch\u00fang t\u00f4i v\u00e0o danh m\u1ee5c n\u00e0y th\u1ec3 hi\u1ec7n s\u1ef1 \u0111\u1ea7u t\u01b0 v\u00e0o t\u01b0\u01a1ng lai vi\u1ec7c l\u00e0m. Ch\u00fang t\u00f4i mu\u1ed1n c\u00e1c ch\u1ee7 doanh nghi\u1ec7p nh\u1ecf c\u00f3 th\u1ec3 l\u00e0m nh\u1eefng c\u00f4ng vi\u1ec7c h\u1ecd y\u00eau th\u00edch trong khi th\u1ecb tr\u01b0\u1eddng l\u00e0m m\u1ecdi vi\u1ec7c kh\u00e1c. Vai tr\u00f2 c\u1ee7a th\u1ecb tr\u01b0\u1eddng ph\u1ee5 thu\u1ed9c v\u00e0o danh m\u1ee5c. Odeko l\u00e0 nh\u00e0 cung c\u1ea5p h\u1ea1t c\u00e0 ph\u00ea cho c\u00e1c qu\u00e1n c\u00e0 ph\u00ea. N\u00f3 s\u1eed d\u1ee5ng kh\u1ed1i l\u01b0\u1ee3ng mua h\u00e0ng c\u1ee7a m\u00ecnh \u0111\u1ec3 cung c\u1ea5p m\u1ee9c gi\u00e1 th\u1ea5p h\u01a1n cho c\u00e1c ch\u1ee7 qu\u00e1n c\u00e0 ph\u00ea \u0111\u1ed3ng th\u1eddi cung c\u1ea5p d\u1ecbch v\u1ee5 tuy\u1ec7t v\u1eddi v\u00ec h\u1ecd c\u00f3 ch\u00eca kh\u00f3a c\u1eeda h\u00e0ng v\u00e0 b\u1ed5 sung h\u00e0ng t\u1ed3n kho v\u00e0o ban \u0111\u00eam m\u00e0 kh\u00f4ng l\u00e0m phi\u1ec1n ch\u1ee7 qu\u00e1n trong gi\u1edd l\u00e0m vi\u1ec7c. Slice nh\u1ea5c \u0111i\u1ec7n tho\u1ea1i cho c\u00e1c ch\u1ee7 ti\u1ec7m b\u00e1nh pizza, t\u1ea1o trang web c\u1ee7a h\u1ecd v\u00e0 tr\u1ea3 l\u1eddi c\u00e1c nh\u1eadn x\u00e9t tr\u00ean Yelp. H\u1ecd c\u0169ng cung c\u1ea5p gi\u1ea3i ph\u00e1p \u0111i\u1ec3m b\u00e1n h\u00e0ng. Fresha cung c\u1ea5p gi\u1ea3i ph\u00e1p qu\u1ea3n l\u00fd ch\u1ed7 ng\u1ed3i cho c\u00e1c ti\u1ec7m c\u1eaft t\u00f3c \u0111\u1ec3 qu\u1ea3n l\u00fd th\u1ee3 l\u00e0m t\u00f3c v\u00e0 l\u1ecbch h\u1eb9n c\u1ee7a h\u1ecd.<\/p>\n\n

    Kh\u1ea3 n\u0103ng ki\u1ebfm ti\u1ec1n c\u0169ng kh\u00e1c nhau t\u00f9y theo danh m\u1ee5c. Odeko b\u00e1n \u0111\u1eadu v\u1edbi l\u00e3i. Slice t\u00ednh m\u1ed9t kho\u1ea3n ph\u00ed c\u1ed1 \u0111\u1ecbnh cho m\u1ed7i \u0111\u01a1n h\u00e0ng c\u0169ng nh\u01b0 m\u1ed9t m\u1ee9c ph\u00ed nh\u1ecf. Fresha mi\u1ec5n ph\u00ed cho c\u00e1c ti\u1ec7m c\u1eaft t\u00f3c \u0111\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i c\u1ee7a h\u1ecd v\u00e0 thay v\u00e0o \u0111\u00f3 ki\u1ebfm \u0111\u01b0\u1ee3c m\u1ed9t kho\u1ea3n l\u00e3i nh\u1ecf khi thanh to\u00e1n.<\/p>\n

    \n
    \"\"<\/figure>\n<\/div>\n

    3.<\/strong> K\u1ebft b\u1ea1n<\/strong><\/p>\n\n

    Tr\u01b0\u1edbc nh\u1eefng lo ng\u1ea1i v\u1ec1 \u0111\u1ecba ch\u00ednh tr\u1ecb v\u00e0 s\u1ef1 xu\u1ea5t hi\u1ec7n c\u1ee7a Chi\u1ebfn tranh L\u1ea1nh th\u1ee9 2 khi\u1ebfn Trung Qu\u1ed1c\/Nga\/Iran\/Tri\u1ec1u Ti\u00ean ch\u1ed1ng l\u1ea1i ph\u01b0\u01a1ng T\u00e2y, c\u00e1c c\u00f4ng ty tr\u00ean kh\u1eafp th\u1ebf gi\u1edbi \u0111ang kh\u1ea9n tr\u01b0\u01a1ng \u0111a d\u1ea1ng h\u00f3a chu\u1ed7i cung \u1ee9ng b\u00ean ngo\u00e0i Trung Qu\u1ed1c. K\u1ebft qu\u1ea3 l\u00e0, c\u00f3 nh\u1eefng lu\u1ed3ng gi\u00f3 thu\u1eadn chi\u1ec1u l\u1edbn \u1ee7ng h\u1ed9 vi\u1ec7c chuy\u1ec3n chu\u1ed7i cung \u1ee9ng v\u1ec1 n\u01b0\u1edbc (chuy\u1ec3n chu\u1ed7i cung \u1ee9ng trong n\u01b0\u1edbc), chuy\u1ec3n g\u1ea7n v\u1ec1 n\u01b0\u1edbc (chuy\u1ec3n h\u1ecd \u0111\u1ebfn g\u1ea7n \u2013 v\u00ed d\u1ee5 nh\u01b0 Mexico \u0111\u1ed1i v\u1edbi Hoa K\u1ef3) v\u00e0 chuy\u1ec3n b\u1ea1n b\u00e8 (chuy\u1ec3n h\u1ecd sang c\u00e1c n\u01b0\u1edbc th\u00e2n thi\u1ec7n).<\/p>\n\n

    Ng\u01b0\u1eddi h\u01b0\u1edfng l\u1ee3i l\u1edbn nh\u1ea5t t\u1eeb \u200b\u200bxu h\u01b0\u1edbng n\u00e0y l\u00e0 \u1ea4n \u0110\u1ed9 v\u00ec \u0111\u00e2y l\u00e0 m\u1ed9t trong s\u1ed1 \u00edt qu\u1ed1c gia c\u00f3 quy m\u00f4 \u0111\u1ee7 l\u1edbn \u0111\u1ec3 thay th\u1ebf Trung Qu\u1ed1c, m\u1eb7c d\u00f9 xu h\u01b0\u1edbng r\u1ed9ng h\u01a1n c\u0169ng c\u00f3 l\u1ee3i cho Indonesia, Malaysia, Philippines, Vi\u1ec7t Nam v\u00e0 nhi\u1ec1u qu\u1ed1c gia kh\u00e1c. \u1ea4n \u0110\u1ed9 kh\u00e1 \u0111\u1ed9c \u0111\u00e1o \u1edf ch\u1ed7 n\u01b0\u1edbc n\u00e0y c\u00f3 h\u00e0ng ngh\u00ecn ch\u1ee7 nh\u00e0 m\u00e1y ri\u00eang l\u1ebb. Ch\u1ee7 nh\u00e0 m\u00e1y th\u01b0\u1eddng mu\u1ed1n s\u1ea3n xu\u1ea5t. H\u1ecd kh\u00f4ng th\u00edch tr\u1ea3 l\u1eddi RFQ, t\u1ea1o m\u1eabu, x\u1eed l\u00fd c\u00e1c v\u1ea5n \u0111\u1ec1 v\u1eadn chuy\u1ec3n, h\u1ea3i quan v\u00e0 l\u1eadp ho\u00e1 \u0111\u01a1n. V\u00ec c\u00e1c th\u1ecb tr\u01b0\u1eddng nh\u01b0 v\u1eady trong danh m\u1ee5c n\u00e0y c\u0169ng n\u1eb1m trong danh m\u1ee5c c\u00f4ng vi\u1ec7c trong t\u01b0\u01a1ng lai. Zyod x\u1eed l\u00fd c\u00e1c RFQ, thi\u1ebft k\u1ebf, t\u1ea1o m\u1eabu, l\u1eadp h\u00f3a \u0111\u01a1n v\u00e0 ch\u1ecdn nh\u00e0 m\u00e1y s\u1ebd s\u1ea3n xu\u1ea5t.<\/p>\n\n

    \u0110i\u1ec1u \u0111\u00f3 n\u00f3i l\u00ean r\u1eb1ng c\u00f4ng vi\u1ec7c ph\u1ea3i l\u00e0m s\u1ebd kh\u00e1c nhau t\u00f9y theo th\u1ec3 lo\u1ea1i. \u0110\u1ed1i v\u1edbi \u0111\u1ed3 g\u1ed1m, ng\u01b0\u1eddi mua mu\u1ed1n c\u00f3 m\u1ed1i quan h\u1ec7 tr\u1ef1c ti\u1ebfp v\u1edbi nh\u00e0 m\u00e1y. Do \u0111\u00f3, Ximkart l\u00e0 nh\u00e0 cung c\u1ea5p cho c\u00e1c nh\u00e0 m\u00e1y nh\u01b0ng kh\u00f4ng l\u00e0m trung gian giao d\u1ecbch gi\u1eefa ng\u01b0\u1eddi mua v\u00e0 ng\u01b0\u1eddi b\u00e1n.<\/p>\n

    \n
    \"\"<\/figure>\n<\/div>\n

    4. Th\u1ecb tr\u01b0\u1eddng lao \u0111\u1ed9ng B2B<\/strong><\/p>\n\n

    \u0110\u1ec3 h\u1ed7 tr\u1ee3 c\u00e1c ng\u00e0nh kh\u00e1c nhau n\u00e0y, ch\u00fang t\u00f4i c\u0169ng \u0111\u00e3 ch\u1ee9ng ki\u1ebfn \u200b\u200b\u200b\u200bs\u1ef1 xu\u1ea5t hi\u1ec7n c\u1ee7a th\u1ecb tr\u01b0\u1eddng lao \u0111\u1ed9ng B2B cho c\u1ea3 lao \u0111\u1ed9ng tr\u1ef1c ti\u1ebfp v\u00e0 lao \u0111\u1ed9ng t\u1eeb xa. Trong danh m\u1ee5c n\u00e0y, c\u00e1c doanh nghi\u1ec7p cung c\u1ea5p nh\u00e2n s\u1ef1 th\u01b0\u1eddng h\u1ea5p d\u1eabn h\u01a1n v\u00ec b\u1ea1n c\u00f3 th\u1ec3 c\u00f3 doanh thu \u0111\u1ecbnh k\u1ef3 thay v\u00ec ph\u00ed b\u1ed1 tr\u00ed m\u1ed9t l\u1ea7n.<\/p>\n\n

    \u0110i\u1ec1u \u0111\u00e1ng ch\u00fa \u00fd l\u00e0 \u0111\u00e2y l\u00e0 m\u1ed9t lu\u1eadn \u00e1n ph\u1ee5 \u0111\u1ed1i v\u1edbi ch\u00fang t\u00f4i. C\u00e1c th\u1ecb tr\u01b0\u1eddng vi\u1ec7c l\u00e0m th\u01b0\u1eddng qu\u1ea3ng c\u00e1o cho c\u00e1c doanh nghi\u1ec7p kinh doanh ch\u00eanh l\u1ec7ch gi\u00e1 h\u01a1n l\u00e0 c\u00e1c th\u1ecb tr\u01b0\u1eddng th\u1ef1c s\u1ef1. Nhi\u1ec1u nh\u00e0 tuy\u1ec3n d\u1ee5ng ch\u01b0a bi\u1ebft c\u00e1ch qu\u1ea3ng c\u00e1o tr\u1ef1c tuy\u1ebfn hi\u1ec7u qu\u1ea3 \u0111\u1ec3 thu h\u00fat kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng. Thay v\u00e0o \u0111\u00f3, h\u1ecd thu\u00ea c\u00e1c trang web vi\u1ec7c l\u00e0m nh\u01b0 Zip Recruiter, nh\u1eefng ng\u01b0\u1eddi thay m\u1eb7t h\u1ecd qu\u1ea3ng c\u00e1o \u0111\u1ec3 t\u00ecm ki\u1ebfm kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng. N\u00f3 c\u00f3 th\u1ec3 l\u00e0 m\u1ed9t ho\u1ea1t \u0111\u1ed9ng kinh doanh h\u1ea5p d\u1eabn nh\u01b0ng kh\u00f4ng ph\u1ea3i l\u00e0 m\u1ed9t th\u1ecb tr\u01b0\u1eddng th\u1ef1c s\u1ef1 v\u00ec n\u00f3 kh\u00f4ng c\u00f3 hi\u1ec7u \u1ee9ng m\u1ea1ng l\u01b0\u1edbi.<\/p>\n\n

    B\u1ea1n c\u00f3 th\u1ec3 bi\u1ebft li\u1ec7u doanh nghi\u1ec7p c\u1ee7a m\u00ecnh c\u00f3 hi\u1ec7u \u1ee9ng m\u1ea1ng hay kh\u00f4ng n\u1ebfu chi ph\u00ed thu h\u00fat kh\u00e1ch h\u00e0ng (CAC) b\u1eaft \u0111\u1ea7u gi\u1ea3m khi b\u1ea1n m\u1edf r\u1ed9ng quy m\u00f4 v\u00e0 nhi\u1ec1u cung v\u00e0 c\u1ea7u c\u1ee7a b\u1ea1n \u0111\u1ebfn m\u1ed9t c\u00e1ch t\u1ef1 nhi\u00ean. LinkedIn l\u00e0 m\u1ed9t th\u1ecb tr\u01b0\u1eddng th\u1ef1c s\u1ef1 v\u1edbi hi\u1ec7u \u1ee9ng m\u1ea1ng l\u01b0\u1edbi m\u1ea1nh m\u1ebd. Workrise (tr\u01b0\u1edbc \u0111\u00e2y g\u1ecdi l\u00e0 Rig Up) c\u0169ng \u0111\u01b0\u1ee3c bi\u1ebft r\u1eb1ng h\u1ed3 s\u01a1 c\u1ee7a nh\u1eefng ng\u01b0\u1eddi th\u1ee3 h\u00e0n c\u00f3 tr\u00ean Workrise v\u00e0 \u0111\u00f3 l\u00e0 \u0111\u00edch \u0111\u1ebfn c\u1ee7a h\u1ecd cho m\u1ecdi th\u1ee9 li\u00ean quan \u0111\u1ebfn c\u00f4ng vi\u1ec7c.<\/p>\n

    \n
    \"\"<\/figure>\n<\/div>\n

    5. C\u01a1 s\u1edf h\u1ea1 t\u1ea7ng h\u1ed7 tr\u1ee3 th\u1ecb tr\u01b0\u1eddng B2B v\u00e0 th\u01b0\u01a1ng m\u1ea1i to\u00e0n c\u1ea7u<\/strong> <\/p>\n\n

    Ch\u00fang t\u00f4i c\u0169ng \u0111ang \u0111\u1ea7u t\u01b0 v\u00e0o c\u01a1 s\u1edf h\u1ea1 t\u1ea7ng h\u1ed7 tr\u1ee3 t\u1ea5t c\u1ea3 c\u00e1c th\u1ecb tr\u01b0\u1eddng v\u00e0 th\u01b0\u01a1ng m\u1ea1i to\u00e0n c\u1ea7u n\u00e0y \u2013 s\u1ef1 l\u1ef1a ch\u1ecdn c\u1ee7a cu\u1ed9c c\u00e1ch m\u1ea1ng s\u1ed1 h\u00f3a B2B bao g\u1ed3m m\u1ecdi th\u1ee9 t\u1eeb h\u1eadu c\u1ea7n \u0111\u1ebfn thanh to\u00e1n v\u00e0 robot h\u00f3a. Ch\u1eb3ng h\u1ea1n, Flexport l\u00e0 m\u1ed9t c\u00f4ng ty giao nh\u1eadn v\u1eadn t\u1ea3i k\u1ef9 thu\u1eadt s\u1ed1 gi\u00fap \u0111i\u1ec1u ph\u1ed1i ho\u1ea1t \u0111\u1ed9ng h\u1eadu c\u1ea7n t\u1eeb nh\u00e0 m\u00e1y \u0111\u1ebfn t\u1eadn nh\u00e0 kh\u00e1ch h\u00e0ng. Shipbob th\u1ef1c hi\u1ec7n \u0111\u01a1n h\u00e0ng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed gi\u00fap ng\u01b0\u1eddi b\u00e1n tr\u1ef1c tuy\u1ebfn l\u01b0u kho, \u0111\u00f3ng g\u00f3i, v\u1eadn chuy\u1ec3n v\u00e0 tr\u1ea3 l\u1ea1i. Stripe l\u00e0 nh\u00e0 cung c\u1ea5p thanh to\u00e1n to\u00e0n c\u1ea7u. H\u00ecnh nh\u1eb1m m\u1ee5c \u0111\u00edch thay th\u1ebf c\u00f4ng nh\u00e2n t\u1ea1i c\u00e1c nh\u00e0 kho \u1edf ch\u1eb7ng cu\u1ed1i.<\/p>\n\n

    Ch\u00fang t\u00f4i th\u1eadm ch\u00ed c\u00f2n \u01b0\u01a1m t\u1ea1o m\u1ed9t c\u00f4ng ty kh\u1edfi nghi\u1ec7p trong kh\u00f4ng gian. Mundi<\/a> l\u00e0 m\u1ed9t n\u1ec1n t\u1ea3ng c\u00f4ng ngh\u1ec7 t\u00e0i ch\u00ednh d\u00e0nh cho c\u00e1c nh\u00e0 xu\u1ea5t kh\u1ea9u SMB Mexico \u0111\u1ec3 b\u00e1n h\u00e0ng tr\u00ean to\u00e0n c\u1ea7u, t\u00e0i tr\u1ee3 cho ho\u1ea1t \u0111\u1ed9ng xu\u1ea5t kh\u1ea9u sang 43 qu\u1ed1c gia. H\u1ecd \u0111ang ki\u1ebfm \u0111\u01b0\u1ee3c h\u01a1n 50 tri\u1ec7u \u0111\u00f4 la v\u1edbi kh\u1ed1i l\u01b0\u1ee3ng h\u00e0ng th\u00e1ng v\u00e0 \u0111\u00e3 x\u1eed l\u00fd h\u01a1n 1 t\u1ef7 \u0111\u00f4 la k\u1ec3 t\u1eeb khi th\u00e0nh l\u1eadp. H\u1ecd c\u0169ng thu n\u1ee3, giao d\u1ecbch ngo\u1ea1i h\u1ed1i v\u00e0 b\u1ea3o hi\u1ec3m h\u00e0ng h\u00f3a. V\u00ec v\u1eady, ch\u00fang l\u00e0 c\u00f4ng c\u1ee5 h\u1ed7 tr\u1ee3 t\u1ed1i \u01b0u cho c\u00e1c c\u00f4ng ty \u1edf khu v\u1ef1c g\u1ea7n b\u1edd.<\/p>\n

    \n
    \"\"<\/figure>\n<\/div>","protected":false},"excerpt":{"rendered":"

    \u0110\u1ed1i v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng, Internet \u0111\u00e3 khi\u1ebfn m\u1ecdi th\u1ee9 r\u1ebb h\u01a1n, t\u1ed1t h\u01a1n v\u00e0 nhanh h\u01a1n. Ch\u00fang t\u00f4i c\u00f3 tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng \u0111\u1eb7c bi\u1ec7t v\u00e0 s\u1ef1 ti\u1ec7n l\u1ee3i … Continue reading “Lu\u1eadn \u00e1n v\u1ec1 th\u1ecb tr\u01b0\u1eddng B2B c\u1ee7a FJ Labs”<\/span><\/a><\/p>\n","protected":false},"author":9,"featured_media":31830,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[257,235],"tags":[],"class_list":["post-31792","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cho-vi","category-phong-thi-nghiem-fj"],"acf":[],"contentUpdated":"Lu\u1eadn \u00e1n v\u1ec1 th\u1ecb tr\u01b0\u1eddng B2B c\u1ee7a FJ Labs. Categories - Ch\u1ee3, Ph\u00f2ng th\u00ed nghi\u1ec7m FJ. Date-Posted - 2024-03-26T14:02:40 . \n \u0110\u1ed1i v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng, Internet \u0111\u00e3 khi\u1ebfn m\u1ecdi th\u1ee9 r\u1ebb h\u01a1n, t\u1ed1t h\u01a1n v\u00e0 nhanh h\u01a1n. Ch\u00fang t\u00f4i c\u00f3 tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng \u0111\u1eb7c bi\u1ec7t v\u00e0 s\u1ef1 ti\u1ec7n l\u1ee3i v\u00f4 h\u1ea1n. T\u1ef7 l\u1ec7 th\u00e2m nh\u1eadp k\u1ef9 thu\u1eadt s\u1ed1 l\u00e0 tr\u00ean 20% \u1edf nhi\u1ec1u h\u1ea1ng m\u1ee5c. Ch\u00fang ta c\u00f3 th\u1ec3 \u0111\u1eb7t h\u1ea7u h\u1ebft m\u1ecdi th\u1ee9 tr\u1ef1c tuy\u1ebfn tr\u00ean Amazon v\u00e0 nh\u1eadn \u0111\u01b0\u1ee3c h\u00e0ng trong v\u00f2ng m\u1ed9t ho\u1eb7c hai ng\u00e0y. Ch\u00fang ta c\u00f3 th\u1ec3 \u0111\u1eb7t \u0111\u1ed3 \u0103n tr\u00ean Doordash v\u00e0 nh\u1eadn h\u00e0ng sau 30 ph\u00fat. Ch\u00fang ta c\u00f3 th\u1ec3 thu\u00ea m\u1ed9t chi\u1ebfc \u00f4 t\u00f4 tr\u00ean Uber \u0111\u1ec3 \u0111\u01b0a m\u00ecnh \u0111\u1ebfn b\u1ea5t c\u1ee9 \u0111\u00e2u trong v\u00f2ng v\u00e0i ph\u00fat. Ch\u00fang ta c\u00f3 th\u1ec3 \u0111\u1eb7t nh\u1eefng k\u1ef3 ngh\u1ec9 th\u00fa v\u1ecb tr\u00ean Airbnb v\u00e0 Booking.\n M\u1ed9t cu\u1ed9c c\u00e1ch m\u1ea1ng nh\u01b0 v\u1eady v\u1eabn ch\u01b0a x\u1ea3y ra trong th\u1ebf gi\u1edbi B2B. Trong h\u1ea7u h\u1ebft c\u00e1c ng\u00e0nh, ch\u00fang t\u00f4i c\u00f3 t\u1ef7 l\u1ec7 th\u00e2m nh\u1eadp k\u1ef9 thu\u1eadt s\u1ed1 d\u01b0\u1edbi 5% v\u00e0 th\u01b0\u1eddng d\u01b0\u1edbi 1%. Trong h\u1ea7u h\u1ebft c\u00e1c danh m\u1ee5c, kh\u00f4ng c\u00f3 danh m\u1ee5c tr\u1ef1c tuy\u1ebfn. Kh\u00f4ng c\u00f3 gi\u00e1 tr\u1ef1c tuy\u1ebfn. Kh\u00f4ng c\u00f3 s\u1ef1 k\u1ebft n\u1ed1i v\u1edbi c\u00e1c nh\u00e0 m\u00e1y \u0111\u1ec3 hi\u1ec3u \u0111\u01b0\u1ee3c n\u0103ng l\u1ef1c s\u1ea3n xu\u1ea5t v\u00e0 t\u00ednh s\u1eb5n c\u00f3. Kh\u00f4ng c\u00f3 \u0111\u1eb7t h\u00e0ng tr\u1ef1c tuy\u1ebfn. Kh\u00f4ng c\u00f3 thanh to\u00e1n tr\u1ef1c tuy\u1ebfn, kh\u00f4ng theo d\u00f5i \u0111\u01a1n h\u00e0ng. B\u1ea3o hi\u1ec3m v\u00e0 t\u00e0i ch\u00ednh kh\u00f4ng th\u1ec3 \u0111\u01b0\u1ee3c \u0111\u1eb7t h\u00e0ng tr\u1ef1c tuy\u1ebfn. D\u00f9 l\u00e0 \u1edf doanh nghi\u1ec7p l\u1edbn hay doanh nghi\u1ec7p nh\u1ecf, nhi\u1ec1u vi\u1ec7c v\u1eabn \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n th\u00f4ng qua b\u00fat v\u00e0 gi\u1ea5y.\n C\u01a1 h\u1ed9i l\u00e0 l\u1edbn. B2B chi\u1ebfm t\u1ef7 l\u1ec7 l\u1edbn trong GDP. Nhi\u1ec1u h\u1ea1ng m\u1ee5c c\u00f3 ti\u1ec1m n\u0103ng GMV h\u00e0ng ngh\u00ecn t\u1ef7 \u0111\u00f4 la h\u00e0ng n\u0103m. V\u1edbi m\u1ee9c \u0111\u1ed9 th\u00e2m nh\u1eadp th\u1ea5p, s\u1ebd ph\u1ea3i m\u1ea5t h\u00e0ng th\u1eadp k\u1ef7 \u0111\u1ec3 s\u1ed1 h\u00f3a chu\u1ed7i cung \u1ee9ng B2B, v\u00ec v\u1eady xu h\u01b0\u1edbng n\u00e0y c\u00f2n m\u1ed9t ch\u1eb7ng \u0111\u01b0\u1eddng d\u00e0i ph\u00eda tr\u01b0\u1edbc v\u1edbi ti\u1ec1m n\u0103ng cho h\u00e0ng tr\u0103m c\u00f4ng ty kh\u1edfi nghi\u1ec7p bao tr\u00f9m m\u1ecdi ng\u00e0nh d\u1ecdc v\u00e0 \u0111\u1ecba l\u00fd.\n Th\u1eddi \u0111i\u1ec3m \u0111\u00e3 ch\u00edn mu\u1ed3i \u0111\u1ec3 th\u1ecb tr\u01b0\u1eddng B2B tr\u01b0\u1edfng th\u00e0nh. C\u00f4ng ngh\u1ec7 hi\u1ec7n c\u00f3 s\u1eb5n \u0111\u1ec3 k\u1ebft h\u1ee3p c\u00e1c b\u1ed9 ph\u1eadn kh\u00e1c nhau c\u1ee7a chu\u1ed7i cung \u1ee9ng l\u1ea1i v\u1edbi nhau tr\u1ef1c tuy\u1ebfn m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3 v\u1ec1 m\u1eb7t chi ph\u00ed. Nh\u1eefng ng\u01b0\u1eddi thu\u1ed9c th\u1ebf h\u1ec7 b\u00f9ng n\u1ed5 d\u00e2n s\u1ed1 \u0111ang ngh\u1ec9 h\u01b0u, d\u1eabn \u0111\u1ebfn s\u1ef1 thay \u0111\u1ed5i trong h\u00e0nh vi mua h\u00e0ng \u01b0a th\u00edch. Th\u1ebf h\u1ec7 b\u00f9ng n\u1ed5 d\u00e2n s\u1ed1 th\u00edch ch\u1ecdn nh\u00e0 cung c\u1ea5p th\u00f4ng qua RFP (y\u00eau c\u1ea7u \u0111\u1ec1 xu\u1ea5t). Tuy nhi\u00ean, th\u1ebf h\u1ec7 Millennials l\u00e0 nh\u1eefng ng\u01b0\u1eddi b\u1ea3n \u0111\u1ecba k\u1ef9 thu\u1eadt s\u1ed1 v\u00e0 th\u00edch \u0111\u1eb7t h\u00e0ng tr\u00ean c\u00e1c th\u1ecb tr\u01b0\u1eddng tr\u1ef1c tuy\u1ebfn.\n C\u00e1c th\u1ecb tr\u01b0\u1eddng B2B \u0111ang thu \u0111\u01b0\u1ee3c m\u1ed9t ph\u1ea7n l\u1edbn ti\u1ec1n VC \u0111\u1ed5 v\u00e0o th\u1ecb tr\u01b0\u1eddng, l\u1ea7n \u0111\u1ea7u ti\u00ean \u0111\u1ea1t 20% ngu\u1ed3n t\u00e0i tr\u1ee3 th\u1ecb tr\u01b0\u1eddng v\u00e0o n\u0103m 2023 v\u00e0 6,3 t\u1ef7 \u0111\u00f4 la t\u00e0i tr\u1ee3 trong n\u0103m \u0111\u00f3.\n \u0110i\u1ec1u n\u00e0y kh\u00f4ng c\u00f3 ngh\u0129a l\u00e0 t\u1ea5t c\u1ea3 c\u00e1c th\u1ecb tr\u01b0\u1eddng B2B \u0111\u1ec1u h\u1ea5p d\u1eabn. Nhi\u1ec1u ng\u01b0\u1eddi \u0111\u00e3 ph\u1ea3i v\u1eadt l\u1ed9n \u0111\u1ec3 l\u00e0m cho kinh t\u1ebf \u0111\u01a1n v\u1ecb c\u1ee7a h\u1ecd ho\u1ea1t \u0111\u1ed9ng hi\u1ec7u qu\u1ea3. M\u1ed9t s\u1ed1 th\u1ecb tr\u01b0\u1eddng c\u00f3 cung ho\u1eb7c c\u1ea7u t\u1eadp trung v\u00e0 \u0111\u1ed9c quy\u1ec1n \u1edf b\u00ean n\u00e0y hay b\u00ean kia th\u1ecb tr\u01b0\u1eddng. Vi\u1ec7c xem x\u00e9t s\u1ef1 ph\u00e2n m\u1ea3nh c\u1ee7a ng\u00e0nh \u1edf c\u1ea5p \u0111\u1ed9 qu\u1ed1c gia ho\u1eb7c qu\u1ed1c t\u1ebf c\u0169ng l\u00e0 ch\u01b0a \u0111\u1ee7. V\u00ed d\u1ee5, c\u00e1c m\u1ecf \u0111\u00e1 kh\u00e1 ph\u00e2n t\u00e1n \u1edf M\u1ef9, trong \u0111\u00f3 nh\u1eefng m\u1ecf l\u1edbn nh\u1ea5t ch\u1ec9 chi\u1ebfm m\u1ed9t ph\u1ea7n nh\u1ecf tr\u00ean to\u00e0n b\u1ed9 th\u1ecb tr\u01b0\u1eddng. B\u1ea1n s\u1ebd ngh\u0129 r\u1eb1ng m\u00ecnh c\u00f3 th\u1ec3 t\u1ea1o ra m\u1ed9t th\u1ecb tr\u01b0\u1eddng d\u00e0nh cho s\u1ecfi nh\u01b0 Schuttflix \u1edf \u0110\u1ee9c, m\u1ed9t th\u1ecb tr\u01b0\u1eddng ba m\u1eb7t gi\u1eefa c\u00e1c c\u00f4ng tr\u01b0\u1eddng x\u00e2y d\u1ef1ng, t\u00e0i x\u1ebf xe t\u1ea3i v\u00e0 m\u1ecf \u0111\u00e1. Tuy nhi\u00ean, c\u00e1c c\u00f4ng ty c\u1ed5 ph\u1ea7n t\u01b0 nh\u00e2n \u0111\u00e3 khai th\u00e1c c\u00e1c m\u1ecf \u0111\u00e1 t\u1ea1o ra s\u1ef1 \u0111\u1ed9c quy\u1ec1n v\u00e0 \u0111\u1ed9c quy\u1ec1n nh\u00f3m \u1edf \u0111\u1ecba ph\u01b0\u01a1ng. V\u00ec b\u1ea1n kh\u00f4ng v\u1eadn chuy\u1ec3n c\u00e1t t\u1eeb b\u00ean n\u00e0y sang b\u00ean kia \u0111\u1ea5t n\u01b0\u1edbc n\u00ean b\u1ea1n ph\u1ea3i ch\u1ecbu \u01a1n nh\u00e0 cung c\u1ea5p \u0111\u1ecba ph\u01b0\u01a1ng c\u1ee7a m\u00ecnh. Nh\u1eefng nh\u00e0 cung c\u1ea5p n\u00e0y c\u00f3 quy\u1ec1n \u0111\u1ecbnh gi\u00e1. N\u1ebfu b\u1ea1n c\u1ed1 g\u1eafng b\u00e1n s\u1ea3n ph\u1ea9m c\u1ee7a h\u1ecd, b\u1ea1n s\u1ebd ch\u1ec9 l\u00e0 nh\u00e0 ph\u00e2n ph\u1ed1i cho h\u1ecd m\u00e0 kh\u00f4ng c\u00f3 quy\u1ec1n \u0111\u1ecbnh gi\u00e1, ch\u1ee9 kh\u00f4ng ph\u1ea3i l\u00e0 m\u1ed9t th\u1ecb tr\u01b0\u1eddng th\u1ef1c s\u1ef1. \n Ngo\u00e0i ra c\u00f2n c\u00f3 nhi\u1ec1u danh m\u1ee5c c\u00f3 \u0111\u1ed9 nh\u1ea1y c\u1ea3m v\u1ec1 gi\u00e1 theo ph\u00eda cung ho\u1eb7c c\u1ea7u v\u00e0 t\u1ef7 su\u1ea5t l\u1ee3i nhu\u1eadn th\u1ea5p \u0111\u1ebfn m\u1ee9c b\u1ea1n kh\u00f4ng th\u1ec3 t\u00ednh ph\u00ed ch\u1ea5p nh\u1eadn. Ch\u1ee3 B2B Ch\u00e2u \u00c2u d\u00e0nh cho th\u1ef1c ph\u1ea9m gi\u1eefa c\u00e1c nh\u00e0 h\u00e0ng v\u00e0 nh\u00e0 cung c\u1ea5p Choco v\u00e0 Rekki c\u1ee7a h\u1ecd xu\u1ea5t hi\u1ec7n trong t\u00e2m tr\u00ed b\u1ea1n. Ch\u00fang t\u00f4i c\u0169ng g\u1eb7p ph\u1ea3i v\u1ea5n \u0111\u1ec1 n\u00e0y v\u1edbi Katoo, phi\u00ean b\u1ea3n ti\u1ebfng T\u00e2y Ban Nha c\u1ee7a Choco v\u00e0 Rekki m\u00e0 ch\u00fang t\u00f4i \u0111\u00e3 \u0111\u1ea7u t\u01b0 v\u00e0o. Katoo \u0111\u00e3 t\u0103ng l\u00ean h\u00e0ng tri\u1ec7u GMV h\u00e0ng th\u00e1ng nh\u01b0ng kh\u00f4ng bao gi\u1edd c\u00f3 th\u1ec3 ki\u1ebfm ti\u1ec1n.\n Nh\u00ecn chung, do t\u1ef7 su\u1ea5t l\u1ee3i nhu\u1eadn B2B th\u1ea5p h\u01a1n n\u00ean \u0111i\u1ec1u quan tr\u1ecdng l\u00e0 tr\u00e1nh s\u1eed d\u1ee5ng nhi\u1ec1u ho\u1ea1t \u0111\u1ed9ng v\u00e0 c\u1ed1 g\u1eafng duy tr\u00ec m\u1ee9c t\u00e0i s\u1ea3n \u1edf m\u1ee9c th\u1ea5p. T\u01b0\u01a1ng t\u1ef1 nh\u01b0 v\u1eady, khi nh\u1eefng ng\u01b0\u1eddi tham gia trong ng\u00e0nh kh\u00f4ng am hi\u1ec3u v\u1ec1 c\u00f4ng ngh\u1ec7, vi\u1ec7c thuy\u1ebft ph\u1ee5c h\u1ecd s\u1ed1 h\u00f3a c\u00f3 th\u1ec3 c\u1ef1c k\u1ef3 t\u1ed1n k\u00e9m, v\u00ec v\u1eady \u0111i\u1ec1u quan tr\u1ecdng l\u00e0 b\u1ea1n ph\u1ea3i ch\u1ecdn ng\u00e0nh c\u1ee7a m\u00ecnh m\u1ed9t c\u00e1ch kh\u00f4n ngoan.\n V\u1ec1 m\u1eb7t t\u00edch c\u1ef1c, b\u1ea1n th\u01b0\u1eddng c\u00f3 th\u1ec3 t\u00ecm th\u1ea5y c\u00e1c th\u1ecb tr\u01b0\u1eddng c\u00f3 c\u1ea3 gi\u00e1 tr\u1ecb \u0111\u01a1n h\u00e0ng trung b\u00ecnh (AOV) cao v\u00e0 t\u1ea7n su\u1ea5t cao trong B2B.\n V\u1edbi nh\u1eefng h\u1ea1n ch\u1ebf n\u00e0y, c\u00f3 5 \u00fd t\u01b0\u1edfng m\u00e0 FJ Labs \u0111ang t\u1eadp trung v\u00e0o d\u01b0\u1edbi ti\u00eau \u0111\u1ec1 r\u1ed9ng h\u01a1n l\u00e0 s\u1ed1 h\u00f3a th\u1ebf gi\u1edbi B2B.\n Th\u1ecb tr\u01b0\u1eddng B2B cho \u0111\u1ea7u v\u00e0o\n Nh\u01b0 \u0111\u01b0\u1ee3c m\u00f4 t\u1ea3 trong ph\u1ea7n m\u1edf \u0111\u1ea7u, vi\u1ec7c t\u00ecm ngu\u1ed3n cung \u1ee9ng \u0111\u1ea7u v\u00e0o \u0111\u1ea1i di\u1ec7n cho c\u00e1c danh m\u1ee5c l\u1edbn v\u00e0 ch\u1ee7 y\u1ebfu \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n th\u00f4ng qua c\u00e1c m\u1ed1i quan h\u1ec7, email v\u00e0 Excel. \u0110i\u1ec1u n\u00e0y \u0111\u00fang cho d\u00f9 \u0111\u1ea7u v\u00e0o l\u00e0 nguy\u00ean li\u1ec7u th\u00f4 nh\u01b0 h\u00f3a ch\u1ea5t hay s\u1ecfi, m\u00e1y m\u00f3c h\u1ea1ng n\u1eb7ng hay c\u00e1c b\u1ed9 ph\u1eadn ch\u00ednh x\u00e1c d\u00f9ng \u0111\u1ec3 t\u1ea1o ra c\u00e1c s\u1ea3n ph\u1ea9m kh\u00e1c.\n Ch\u00fang t\u00f4i \u0111\u00e3 \u0111\u1ea7u t\u01b0 v\u00e0o nhi\u1ec1u c\u00f4ng ty trong ng\u00e0nh. M\u1eb7c d\u00f9 c\u00e1c doanh nghi\u1ec7p n\u00e0y c\u00f3 xu h\u01b0\u1edbng c\u00f3 AOV, kh\u1ea3 n\u0103ng t\u00e1i di\u1ec5n v\u00e0 t\u00ednh g\u1eafn b\u00f3 cao, nh\u1eefng \u0111i\u1ec1u khi\u1ebfn ch\u00fang tr\u1edf n\u00ean h\u1ea5p d\u1eabn v\u1ed1n c\u00f3, nh\u01b0ng v\u1eabn c\u00f3 m\u1ed9t s\u1ed1 b\u00e0i h\u1ecdc quan tr\u1ecdng. R\u1ea5t kh\u00f3 \u0111\u1ec3 thay \u0111\u1ed5i h\u00e0nh vi \u0111\u01b0\u01a1ng nhi\u1ec7m, v\u00ec v\u1eady nh\u1eefng ng\u01b0\u1eddi s\u00e1ng l\u1eadp c\u00e1c doanh nghi\u1ec7p n\u00e0y th\u01b0\u1eddng l\u00e0 nh\u1eefng ng\u01b0\u1eddi trong ng\u00e0nh c\u00f3 uy t\u00edn. Ngay c\u1ea3 khi ng\u00e0nh c\u00f3 cung v\u00e0 c\u1ea7u r\u1eddi r\u1ea1c, t\u1ef7 l\u1ec7 ch\u1ea5p nh\u1eadn c\u00f3 xu h\u01b0\u1edbng th\u1ea5p, do \u0111\u00f3, \u0111i\u1ec1u quan tr\u1ecdng l\u00e0 ph\u1ea3i c\u00f3 nhi\u1ec1u d\u00f2ng doanh thu c\u00f3 th\u1ec3 d\u01b0\u1edbi nhi\u1ec1u h\u00ecnh th\u1ee9c: SaaS, qu\u1ea3ng c\u00e1o, t\u00e0i ch\u00ednh, b\u1ea3o hi\u1ec3m, h\u1eadu c\u1ea7n, v.v. B\u1eaft \u0111\u1ea7u b\u1eb1ng c\u00e1ch t\u1eadp trung v\u00e0o \u0111i\u1ec3m y\u1ebfu cao nh\u1ea5t \u0111\u1ec3 r\u00fat ng\u1eafn chu k\u1ef3 b\u00e1n h\u00e0ng.\n 2. H\u1ed7 tr\u1ee3 SMB\n C\u00e1c ch\u1ee7 doanh nghi\u1ec7p nh\u1ecf th\u01b0\u1eddng c\u00f3 m\u1ed9t t\u1ea7m nh\u00ecn l\u00e3ng m\u1ea1n v\u1ec1 nh\u1eefng g\u00ec h\u1ecd s\u1ebd l\u00e0m khi b\u1eaft \u0111\u1ea7u kinh doanh. Ch\u1ee7 nh\u00e0 h\u00e0ng c\u00f3 th\u1ec3 t\u1ef1 coi m\u00ecnh l\u00e0 ng\u01b0\u1eddi qu\u1ea3n l\u00fd nh\u00e0 h\u00e0ng c\u1ee7a ch\u00ednh m\u00ecnh. Tuy nhi\u00ean, h\u1ecd s\u1edbm nh\u1eadn ra r\u1eb1ng h\u1ecd ph\u1ea3i d\u00e0nh to\u00e0n b\u1ed9 th\u1eddi gian \u0111\u1ec3 gi\u1ea3i quy\u1ebft m\u1ecdi th\u1ee9 kh\u00e1c v\u1edbi nh\u1eefng g\u00ec h\u1ecd t\u01b0\u1edfng t\u01b0\u1ee3ng. C\u00f4ng vi\u1ec7c c\u1ee7a h\u1ecd bao g\u1ed3m m\u1ed9t danh s\u00e1ch nhi\u1ec7m v\u1ee5 kh\u00f4ng bao gi\u1edd k\u1ebft th\u00fac: t\u1ea1o trang web, tr\u1ea3 l\u1eddi nh\u1eadn x\u00e9t tr\u00ean Google v\u00e0 Trip Advisor, \u0111\u00e0m ph\u00e1n v\u1edbi Uber Eats v\u00e0 Doordash, qu\u1ea3n l\u00fd h\u00e0ng t\u1ed3n kho, c\u00f3 \u0111i\u1ec3m b\u00e1n h\u00e0ng, qu\u1ea3n l\u00fd \u0111\u1ed9i giao h\u00e0ng, th\u1ef1c hi\u1ec7n k\u1ebf to\u00e1n v\u00e0 nhi\u1ec1u h\u01a1n n\u1eefa.\n \u0110i\u1ec1u n\u00e0y v\u1ec1 c\u01a1 b\u1ea3n \u0111\u00fang trong m\u1ecdi th\u1ec3 lo\u1ea1i. K\u1ebft qu\u1ea3 l\u00e0, c\u0169ng nh\u01b0 b\u1ea5t k\u1ef3 \u0111i\u1ec1u g\u00ec kh\u00e1c, kho\u1ea3n \u0111\u1ea7u t\u01b0 c\u1ee7a ch\u00fang t\u00f4i v\u00e0o danh m\u1ee5c n\u00e0y th\u1ec3 hi\u1ec7n s\u1ef1 \u0111\u1ea7u t\u01b0 v\u00e0o t\u01b0\u01a1ng lai vi\u1ec7c l\u00e0m. Ch\u00fang t\u00f4i mu\u1ed1n c\u00e1c ch\u1ee7 doanh nghi\u1ec7p nh\u1ecf c\u00f3 th\u1ec3 l\u00e0m nh\u1eefng c\u00f4ng vi\u1ec7c h\u1ecd y\u00eau th\u00edch trong khi th\u1ecb tr\u01b0\u1eddng l\u00e0m m\u1ecdi vi\u1ec7c kh\u00e1c. Vai tr\u00f2 c\u1ee7a th\u1ecb tr\u01b0\u1eddng ph\u1ee5 thu\u1ed9c v\u00e0o danh m\u1ee5c. Odeko l\u00e0 nh\u00e0 cung c\u1ea5p h\u1ea1t c\u00e0 ph\u00ea cho c\u00e1c qu\u00e1n c\u00e0 ph\u00ea. N\u00f3 s\u1eed d\u1ee5ng kh\u1ed1i l\u01b0\u1ee3ng mua h\u00e0ng c\u1ee7a m\u00ecnh \u0111\u1ec3 cung c\u1ea5p m\u1ee9c gi\u00e1 th\u1ea5p h\u01a1n cho c\u00e1c ch\u1ee7 qu\u00e1n c\u00e0 ph\u00ea \u0111\u1ed3ng th\u1eddi cung c\u1ea5p d\u1ecbch v\u1ee5 tuy\u1ec7t v\u1eddi v\u00ec h\u1ecd c\u00f3 ch\u00eca kh\u00f3a c\u1eeda h\u00e0ng v\u00e0 b\u1ed5 sung h\u00e0ng t\u1ed3n kho v\u00e0o ban \u0111\u00eam m\u00e0 kh\u00f4ng l\u00e0m phi\u1ec1n ch\u1ee7 qu\u00e1n trong gi\u1edd l\u00e0m vi\u1ec7c. Slice nh\u1ea5c \u0111i\u1ec7n tho\u1ea1i cho c\u00e1c ch\u1ee7 ti\u1ec7m b\u00e1nh pizza, t\u1ea1o trang web c\u1ee7a h\u1ecd v\u00e0 tr\u1ea3 l\u1eddi c\u00e1c nh\u1eadn x\u00e9t tr\u00ean Yelp. H\u1ecd c\u0169ng cung c\u1ea5p gi\u1ea3i ph\u00e1p \u0111i\u1ec3m b\u00e1n h\u00e0ng. Fresha cung c\u1ea5p gi\u1ea3i ph\u00e1p qu\u1ea3n l\u00fd ch\u1ed7 ng\u1ed3i cho c\u00e1c ti\u1ec7m c\u1eaft t\u00f3c \u0111\u1ec3 qu\u1ea3n l\u00fd th\u1ee3 l\u00e0m t\u00f3c v\u00e0 l\u1ecbch h\u1eb9n c\u1ee7a h\u1ecd.\n Kh\u1ea3 n\u0103ng ki\u1ebfm ti\u1ec1n c\u0169ng kh\u00e1c nhau t\u00f9y theo danh m\u1ee5c. Odeko b\u00e1n \u0111\u1eadu v\u1edbi l\u00e3i. Slice t\u00ednh m\u1ed9t kho\u1ea3n ph\u00ed c\u1ed1 \u0111\u1ecbnh cho m\u1ed7i \u0111\u01a1n h\u00e0ng c\u0169ng nh\u01b0 m\u1ed9t m\u1ee9c ph\u00ed nh\u1ecf. Fresha mi\u1ec5n ph\u00ed cho c\u00e1c ti\u1ec7m c\u1eaft t\u00f3c \u0111\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i c\u1ee7a h\u1ecd v\u00e0 thay v\u00e0o \u0111\u00f3 ki\u1ebfm \u0111\u01b0\u1ee3c m\u1ed9t kho\u1ea3n l\u00e3i nh\u1ecf khi thanh to\u00e1n.\n 3. K\u1ebft b\u1ea1n\n Tr\u01b0\u1edbc nh\u1eefng lo ng\u1ea1i v\u1ec1 \u0111\u1ecba ch\u00ednh tr\u1ecb v\u00e0 s\u1ef1 xu\u1ea5t hi\u1ec7n c\u1ee7a Chi\u1ebfn tranh L\u1ea1nh th\u1ee9 2 khi\u1ebfn Trung Qu\u1ed1c\/Nga\/Iran\/Tri\u1ec1u Ti\u00ean ch\u1ed1ng l\u1ea1i ph\u01b0\u01a1ng T\u00e2y, c\u00e1c c\u00f4ng ty tr\u00ean kh\u1eafp th\u1ebf gi\u1edbi \u0111ang kh\u1ea9n tr\u01b0\u01a1ng \u0111a d\u1ea1ng h\u00f3a chu\u1ed7i cung \u1ee9ng b\u00ean ngo\u00e0i Trung Qu\u1ed1c. K\u1ebft qu\u1ea3 l\u00e0, c\u00f3 nh\u1eefng lu\u1ed3ng gi\u00f3 thu\u1eadn chi\u1ec1u l\u1edbn \u1ee7ng h\u1ed9 vi\u1ec7c chuy\u1ec3n chu\u1ed7i cung \u1ee9ng v\u1ec1 n\u01b0\u1edbc (chuy\u1ec3n chu\u1ed7i cung \u1ee9ng trong n\u01b0\u1edbc), chuy\u1ec3n g\u1ea7n v\u1ec1 n\u01b0\u1edbc (chuy\u1ec3n h\u1ecd \u0111\u1ebfn g\u1ea7n \u2013 v\u00ed d\u1ee5 nh\u01b0 Mexico \u0111\u1ed1i v\u1edbi Hoa K\u1ef3) v\u00e0 chuy\u1ec3n b\u1ea1n b\u00e8 (chuy\u1ec3n h\u1ecd sang c\u00e1c n\u01b0\u1edbc th\u00e2n thi\u1ec7n).\n Ng\u01b0\u1eddi h\u01b0\u1edfng l\u1ee3i l\u1edbn nh\u1ea5t t\u1eeb \u200b\u200bxu h\u01b0\u1edbng n\u00e0y l\u00e0 \u1ea4n \u0110\u1ed9 v\u00ec \u0111\u00e2y l\u00e0 m\u1ed9t trong s\u1ed1 \u00edt qu\u1ed1c gia c\u00f3 quy m\u00f4 \u0111\u1ee7 l\u1edbn \u0111\u1ec3 thay th\u1ebf Trung Qu\u1ed1c, m\u1eb7c d\u00f9 xu h\u01b0\u1edbng r\u1ed9ng h\u01a1n c\u0169ng c\u00f3 l\u1ee3i cho Indonesia, Malaysia, Philippines, Vi\u1ec7t Nam v\u00e0 nhi\u1ec1u qu\u1ed1c gia kh\u00e1c. \u1ea4n \u0110\u1ed9 kh\u00e1 \u0111\u1ed9c \u0111\u00e1o \u1edf ch\u1ed7 n\u01b0\u1edbc n\u00e0y c\u00f3 h\u00e0ng ngh\u00ecn ch\u1ee7 nh\u00e0 m\u00e1y ri\u00eang l\u1ebb. Ch\u1ee7 nh\u00e0 m\u00e1y th\u01b0\u1eddng mu\u1ed1n s\u1ea3n xu\u1ea5t. H\u1ecd kh\u00f4ng th\u00edch tr\u1ea3 l\u1eddi RFQ, t\u1ea1o m\u1eabu, x\u1eed l\u00fd c\u00e1c v\u1ea5n \u0111\u1ec1 v\u1eadn chuy\u1ec3n, h\u1ea3i quan v\u00e0 l\u1eadp ho\u00e1 \u0111\u01a1n. V\u00ec c\u00e1c th\u1ecb tr\u01b0\u1eddng nh\u01b0 v\u1eady trong danh m\u1ee5c n\u00e0y c\u0169ng n\u1eb1m trong danh m\u1ee5c c\u00f4ng vi\u1ec7c trong t\u01b0\u01a1ng lai. Zyod x\u1eed l\u00fd c\u00e1c RFQ, thi\u1ebft k\u1ebf, t\u1ea1o m\u1eabu, l\u1eadp h\u00f3a \u0111\u01a1n v\u00e0 ch\u1ecdn nh\u00e0 m\u00e1y s\u1ebd s\u1ea3n xu\u1ea5t.\n \u0110i\u1ec1u \u0111\u00f3 n\u00f3i l\u00ean r\u1eb1ng c\u00f4ng vi\u1ec7c ph\u1ea3i l\u00e0m s\u1ebd kh\u00e1c nhau t\u00f9y theo th\u1ec3 lo\u1ea1i. \u0110\u1ed1i v\u1edbi \u0111\u1ed3 g\u1ed1m, ng\u01b0\u1eddi mua mu\u1ed1n c\u00f3 m\u1ed1i quan h\u1ec7 tr\u1ef1c ti\u1ebfp v\u1edbi nh\u00e0 m\u00e1y. Do \u0111\u00f3, Ximkart l\u00e0 nh\u00e0 cung c\u1ea5p cho c\u00e1c nh\u00e0 m\u00e1y nh\u01b0ng kh\u00f4ng l\u00e0m trung gian giao d\u1ecbch gi\u1eefa ng\u01b0\u1eddi mua v\u00e0 ng\u01b0\u1eddi b\u00e1n.\n 4. Th\u1ecb tr\u01b0\u1eddng lao \u0111\u1ed9ng B2B\n \u0110\u1ec3 h\u1ed7 tr\u1ee3 c\u00e1c ng\u00e0nh kh\u00e1c nhau n\u00e0y, ch\u00fang t\u00f4i c\u0169ng \u0111\u00e3 ch\u1ee9ng ki\u1ebfn \u200b\u200b\u200b\u200bs\u1ef1 xu\u1ea5t hi\u1ec7n c\u1ee7a th\u1ecb tr\u01b0\u1eddng lao \u0111\u1ed9ng B2B cho c\u1ea3 lao \u0111\u1ed9ng tr\u1ef1c ti\u1ebfp v\u00e0 lao \u0111\u1ed9ng t\u1eeb xa. Trong danh m\u1ee5c n\u00e0y, c\u00e1c doanh nghi\u1ec7p cung c\u1ea5p nh\u00e2n s\u1ef1 th\u01b0\u1eddng h\u1ea5p d\u1eabn h\u01a1n v\u00ec b\u1ea1n c\u00f3 th\u1ec3 c\u00f3 doanh thu \u0111\u1ecbnh k\u1ef3 thay v\u00ec ph\u00ed b\u1ed1 tr\u00ed m\u1ed9t l\u1ea7n.\n \u0110i\u1ec1u \u0111\u00e1ng ch\u00fa \u00fd l\u00e0 \u0111\u00e2y l\u00e0 m\u1ed9t lu\u1eadn \u00e1n ph\u1ee5 \u0111\u1ed1i v\u1edbi ch\u00fang t\u00f4i. C\u00e1c th\u1ecb tr\u01b0\u1eddng vi\u1ec7c l\u00e0m th\u01b0\u1eddng qu\u1ea3ng c\u00e1o cho c\u00e1c doanh nghi\u1ec7p kinh doanh ch\u00eanh l\u1ec7ch gi\u00e1 h\u01a1n l\u00e0 c\u00e1c th\u1ecb tr\u01b0\u1eddng th\u1ef1c s\u1ef1. Nhi\u1ec1u nh\u00e0 tuy\u1ec3n d\u1ee5ng ch\u01b0a bi\u1ebft c\u00e1ch qu\u1ea3ng c\u00e1o tr\u1ef1c tuy\u1ebfn hi\u1ec7u qu\u1ea3 \u0111\u1ec3 thu h\u00fat kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng. Thay v\u00e0o \u0111\u00f3, h\u1ecd thu\u00ea c\u00e1c trang web vi\u1ec7c l\u00e0m nh\u01b0 Zip Recruiter, nh\u1eefng ng\u01b0\u1eddi thay m\u1eb7t h\u1ecd qu\u1ea3ng c\u00e1o \u0111\u1ec3 t\u00ecm ki\u1ebfm kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng. N\u00f3 c\u00f3 th\u1ec3 l\u00e0 m\u1ed9t ho\u1ea1t \u0111\u1ed9ng kinh doanh h\u1ea5p d\u1eabn nh\u01b0ng kh\u00f4ng ph\u1ea3i l\u00e0 m\u1ed9t th\u1ecb tr\u01b0\u1eddng th\u1ef1c s\u1ef1 v\u00ec n\u00f3 kh\u00f4ng c\u00f3 hi\u1ec7u \u1ee9ng m\u1ea1ng l\u01b0\u1edbi.\n B\u1ea1n c\u00f3 th\u1ec3 bi\u1ebft li\u1ec7u doanh nghi\u1ec7p c\u1ee7a m\u00ecnh c\u00f3 hi\u1ec7u \u1ee9ng m\u1ea1ng hay kh\u00f4ng n\u1ebfu chi ph\u00ed thu h\u00fat kh\u00e1ch h\u00e0ng (CAC) b\u1eaft \u0111\u1ea7u gi\u1ea3m khi b\u1ea1n m\u1edf r\u1ed9ng quy m\u00f4 v\u00e0 nhi\u1ec1u cung v\u00e0 c\u1ea7u c\u1ee7a b\u1ea1n \u0111\u1ebfn m\u1ed9t c\u00e1ch t\u1ef1 nhi\u00ean. LinkedIn l\u00e0 m\u1ed9t th\u1ecb tr\u01b0\u1eddng th\u1ef1c s\u1ef1 v\u1edbi hi\u1ec7u \u1ee9ng m\u1ea1ng l\u01b0\u1edbi m\u1ea1nh m\u1ebd. Workrise (tr\u01b0\u1edbc \u0111\u00e2y g\u1ecdi l\u00e0 Rig Up) c\u0169ng \u0111\u01b0\u1ee3c bi\u1ebft r\u1eb1ng h\u1ed3 s\u01a1 c\u1ee7a nh\u1eefng ng\u01b0\u1eddi th\u1ee3 h\u00e0n c\u00f3 tr\u00ean Workrise v\u00e0 \u0111\u00f3 l\u00e0 \u0111\u00edch \u0111\u1ebfn c\u1ee7a h\u1ecd cho m\u1ecdi th\u1ee9 li\u00ean quan \u0111\u1ebfn c\u00f4ng vi\u1ec7c.\n 5. C\u01a1 s\u1edf h\u1ea1 t\u1ea7ng h\u1ed7 tr\u1ee3 th\u1ecb tr\u01b0\u1eddng B2B v\u00e0 th\u01b0\u01a1ng m\u1ea1i to\u00e0n c\u1ea7u \n Ch\u00fang t\u00f4i c\u0169ng \u0111ang \u0111\u1ea7u t\u01b0 v\u00e0o c\u01a1 s\u1edf h\u1ea1 t\u1ea7ng h\u1ed7 tr\u1ee3 t\u1ea5t c\u1ea3 c\u00e1c th\u1ecb tr\u01b0\u1eddng v\u00e0 th\u01b0\u01a1ng m\u1ea1i to\u00e0n c\u1ea7u n\u00e0y \u2013 s\u1ef1 l\u1ef1a ch\u1ecdn c\u1ee7a cu\u1ed9c c\u00e1ch m\u1ea1ng s\u1ed1 h\u00f3a B2B bao g\u1ed3m m\u1ecdi th\u1ee9 t\u1eeb h\u1eadu c\u1ea7n \u0111\u1ebfn thanh to\u00e1n v\u00e0 robot h\u00f3a. Ch\u1eb3ng h\u1ea1n, Flexport l\u00e0 m\u1ed9t c\u00f4ng ty giao nh\u1eadn v\u1eadn t\u1ea3i k\u1ef9 thu\u1eadt s\u1ed1 gi\u00fap \u0111i\u1ec1u ph\u1ed1i ho\u1ea1t \u0111\u1ed9ng h\u1eadu c\u1ea7n t\u1eeb nh\u00e0 m\u00e1y \u0111\u1ebfn t\u1eadn nh\u00e0 kh\u00e1ch h\u00e0ng. Shipbob th\u1ef1c hi\u1ec7n \u0111\u01a1n h\u00e0ng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed gi\u00fap ng\u01b0\u1eddi b\u00e1n tr\u1ef1c tuy\u1ebfn l\u01b0u kho, \u0111\u00f3ng g\u00f3i, v\u1eadn chuy\u1ec3n v\u00e0 tr\u1ea3 l\u1ea1i. Stripe l\u00e0 nh\u00e0 cung c\u1ea5p thanh to\u00e1n to\u00e0n c\u1ea7u. H\u00ecnh nh\u1eb1m m\u1ee5c \u0111\u00edch thay th\u1ebf c\u00f4ng nh\u00e2n t\u1ea1i c\u00e1c nh\u00e0 kho \u1edf ch\u1eb7ng cu\u1ed1i.\n Ch\u00fang t\u00f4i th\u1eadm ch\u00ed c\u00f2n \u01b0\u01a1m t\u1ea1o m\u1ed9t c\u00f4ng ty kh\u1edfi nghi\u1ec7p trong kh\u00f4ng gian. Mundi l\u00e0 m\u1ed9t n\u1ec1n t\u1ea3ng c\u00f4ng ngh\u1ec7 t\u00e0i ch\u00ednh d\u00e0nh cho c\u00e1c nh\u00e0 xu\u1ea5t kh\u1ea9u SMB Mexico \u0111\u1ec3 b\u00e1n h\u00e0ng tr\u00ean to\u00e0n c\u1ea7u, t\u00e0i tr\u1ee3 cho ho\u1ea1t \u0111\u1ed9ng xu\u1ea5t kh\u1ea9u sang 43 qu\u1ed1c gia. H\u1ecd \u0111ang ki\u1ebfm \u0111\u01b0\u1ee3c h\u01a1n 50 tri\u1ec7u \u0111\u00f4 la v\u1edbi kh\u1ed1i l\u01b0\u1ee3ng h\u00e0ng th\u00e1ng v\u00e0 \u0111\u00e3 x\u1eed l\u00fd h\u01a1n 1 t\u1ef7 \u0111\u00f4 la k\u1ec3 t\u1eeb khi th\u00e0nh l\u1eadp. H\u1ecd c\u0169ng thu n\u1ee3, giao d\u1ecbch ngo\u1ea1i h\u1ed1i v\u00e0 b\u1ea3o hi\u1ec3m h\u00e0ng h\u00f3a. V\u00ec v\u1eady, ch\u00fang l\u00e0 c\u00f4ng c\u1ee5 h\u1ed7 tr\u1ee3 t\u1ed1i \u01b0u cho c\u00e1c c\u00f4ng ty \u1edf khu v\u1ef1c g\u1ea7n b\u1edd.\n ","Category":["Ch\u1ee3","Ph\u00f2ng th\u00ed nghi\u1ec7m FJ"],"_links":{"self":[{"href":"https:\/\/grinda.org\/vi\/wp-json\/wp\/v2\/posts\/31792","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/grinda.org\/vi\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/grinda.org\/vi\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/grinda.org\/vi\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/grinda.org\/vi\/wp-json\/wp\/v2\/comments?post=31792"}],"version-history":[{"count":3,"href":"https:\/\/grinda.org\/vi\/wp-json\/wp\/v2\/posts\/31792\/revisions"}],"predecessor-version":[{"id":31850,"href":"https:\/\/grinda.org\/vi\/wp-json\/wp\/v2\/posts\/31792\/revisions\/31850"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/grinda.org\/vi\/wp-json\/wp\/v2\/media\/31830"}],"wp:attachment":[{"href":"https:\/\/grinda.org\/vi\/wp-json\/wp\/v2\/media?parent=31792"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/grinda.org\/vi\/wp-json\/wp\/v2\/categories?post=31792"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/grinda.org\/vi\/wp-json\/wp\/v2\/tags?post=31792"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}