Tr\u01b0\u1edbc khi t\u00f4i h\u01b0\u1edbng d\u1eabn b\u1ea1n c\u00e1ch \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh, \u0111i\u1ec1u \u0111\u00e1ng l\u00e0m l\u00e0 \u0111\u01b0a b\u1ea1n quay l\u1ea1i ph\u1ea7n \u0111\u1ea7u c\u1ee7a c\u00e2u chuy\u1ec7n. C\u00e2u chuy\u1ec7n th\u1ef1c s\u1ef1 b\u1eaft \u0111\u1ea7u v\u00e0o n\u0103m 1998. T\u00f4i \u0111\u00e3 quy\u1ebft \u0111\u1ecbnh r\u1eddi McKinsey \u0111\u1ec3 x\u00e2y d\u1ef1ng m\u1ed9t c\u00f4ng ty kh\u1edfi nghi\u1ec7p v\u1ec1 Internet. T\u00f4i \u0111ang \u0111\u00e1nh gi\u00e1 c\u00e1c \u00fd t\u01b0\u1edfng th\u00ec b\u1ea1n t\u00f4i Jeff Kaplan cho t\u00f4i xem trang eBay. \u0110\u00f3 l\u00e0 t\u00ecnh y\u00eau s\u00e9t \u0111\u00e1nh. Nh\u00e0 kinh t\u1ebf h\u1ecdc trong t\u00f4i ngay l\u1eadp t\u1ee9c nh\u1eadn th\u1ea5y s\u1ef1 h\u1ea5p d\u1eabn c\u1ee7a vi\u1ec7c t\u1ea1o ra t\u00ednh thanh kho\u1ea3n v\u00e0 mang l\u1ea1i kh\u1ea3 n\u0103ng kh\u00e1m ph\u00e1 gi\u00e1 cho c\u00e1c th\u1ecb tr\u01b0\u1eddng ph\u00e2n m\u1ea3nh v\u00e0 kh\u00f4ng r\u00f5 r\u00e0ng. \u0110\u1ed3ng th\u1eddi, t\u00f4i nh\u1eadn ra r\u1eb1ng \u0111\u00f3 l\u00e0 m\u1ed9t trong s\u1ed1 \u00edt \u00fd t\u01b0\u1edfng m\u00e0 m\u1ed9t thanh ni\u00ean 23 tu\u1ed5i h\u1ea1n ch\u1ebf v\u1ec1 v\u1ed1n c\u00f3 th\u1ec3 hy v\u1ecdng th\u1ef1c hi\u1ec7n \u0111\u01b0\u1ee3c. Kh\u00f4ng gi\u1ed1ng nh\u01b0 nh\u1eefng \u00fd t\u01b0\u1edfng ti\u1ec1m n\u0103ng kh\u00e1c c\u1ee7a t\u00f4i, x\u00e2y d\u1ef1ng phi\u00ean b\u1ea3n ti\u1ebfng Ph\u00e1p c\u1ee7a Amazon, eTrade, Yahoo, Priceline, v.v., n\u00f3 kh\u00f4ng y\u00eau c\u1ea7u h\u00e0ng t\u1ed3n kho, chu\u1ed7i cung \u1ee9ng ph\u1ee9c t\u1ea1p, gi\u1ea5y ph\u00e9p ng\u00e2n h\u00e0ng, s\u1ed1 v\u1ed1n \u0111\u00e1ng k\u1ec3, v.v. T\u00f4i r\u1eddi McKinsey, b\u00e1n t\u1ea5t c\u1ea3 nh\u1eefng g\u00ec t\u00f4i c\u00f3 v\u00e0 chuy\u1ec3n \u0111i sang Ph\u00e1p \u0111\u1ec3 x\u00e2y d\u1ef1ng m\u1ed9t b\u1ea3n sao eBay cho Nam \u00c2u.<\/p>\n
T\u00f4i \u0111\u1eb7t t\u00ean d\u1ef1 \u00e1n l\u00e0 \u201cAlibaba\u201d v\u1edbi \u00fd t\u01b0\u1edfng trang web s\u1ebd l\u00e0 kho t\u00e0ng ki\u1ebfn \u200b\u200bth\u1ee9c cho ng\u01b0\u1eddi ti\u00eau d\u00f9ng. T\u00f4i b\u1eaft \u0111\u1ea7u ph\u00e1t tri\u1ec3n trang web v\u1edbi \u0111\u1ed1i t\u00e1c Sasha Fosse-Parisis v\u00e0 b\u1eaft \u0111\u1ea7u chi\u1ebfn l\u01b0\u1ee3c thu h\u00fat n\u1ed9i dung \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o r\u1eb1ng ch\u00fang t\u00f4i c\u00f3 nhi\u1ec1u m\u1eb7t h\u00e0ng \u0111\u01b0\u1ee3c gi\u1ea3m gi\u00e1 khi ra m\u1eaft h\u01a1n b\u1ea5t k\u1ef3 \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh n\u00e0o. Th\u1eadt kh\u00f4ng may, c\u00f4ng ty Trung Qu\u1ed1c c\u00f3 v\u1ebb nh\u1ecf b\u00e9 s\u1edf h\u1eefu t\u00ean mi\u1ec1n Alibaba.com \u0111\u00e3 \u0111\u1ec3 nh\u1eefng l\u1eddi c\u1ea7u xin v\u00e0 \u0111\u1ec1 ngh\u1ecb mua t\u00ean mi\u1ec1n li\u00ean t\u1ee5c tuy\u1ec7t v\u1ecdng c\u1ee7a t\u00f4i kh\u00f4ng \u0111\u01b0\u1ee3c \u0111\u00e1p l\u1ea1i.<\/p>\n
Sau khi \u0111\u00e1nh gi\u00e1 h\u00e0ng lo\u1ea1t c\u00e1i t\u00ean ti\u1ec1m n\u0103ng, t\u00f4i \u0111\u00e3 ch\u1ecdn OLX. N\u00f3 thi\u1ebfu ch\u1ea5t l\u01b0\u1ee3ng k\u1ef3 di\u1ec7u c\u1ee7a Alibaba, nh\u01b0ng l\u1ea1i l\u00e0 m\u1ed9t c\u00e1i t\u00ean c\u00f3 ba ch\u1eef c\u00e1i \u0111\u00e1nh v\u1ea7n \u0111\u01a1n gi\u1ea3n. N\u00f3 c\u00f3 th\u1ec3 l\u00e0 vi\u1ebft t\u1eaft c\u1ee7a OnLine eXchange v\u00e0 c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c mua v\u1edbi gi\u00e1 10.000 USD. T\u1ea5t c\u1ea3 ch\u00fang t\u00f4i \u0111\u1ec1u chu\u1ea9n b\u1ecb ph\u00f3ng v\u00e0o th\u00e1ng 2 n\u0103m 1999 th\u00ec th\u1ea3m h\u1ecda x\u1ea3y ra. M\u1ed9t trong nh\u1eefng \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh l\u1edbn nh\u1ea5t c\u1ee7a ch\u00fang t\u00f4i \u0111\u00e3 \u0111\u1ed5i t\u00ean t\u1eeb Quixell th\u00e0nh QXL. D\u1ef1a tr\u00ean m\u1ee9c \u0111\u1ed9 th\u00e2n thi\u1ebft c\u1ee7a QXL v\u00e0 OLX v\u00e0 vi\u1ec7c ch\u00fang ra m\u1eaft tr\u01b0\u1edbc, ch\u00fang t\u00f4i s\u1ebd b\u1ecb bu\u1ed9c t\u1ed9i \u0111\u1ea1o v\u0103n v\u00e0 c\u00f3 kh\u1ea3 n\u0103ng vi ph\u1ea1m nh\u00e3n hi\u1ec7u, m\u1eb7c d\u00f9 kh\u00f4ng c\u00f3 g\u00ec kh\u00e1c xa s\u1ef1 th\u1eadt.<\/p>\n
Ch\u00fang t\u00f4i ch\u1ec9 c\u00f3 v\u00e0i tu\u1ea7n \u0111\u1ec3 t\u00ecm m\u1ed9t c\u00e1i t\u00ean m\u1edbi. \u0110\u1ed3ng th\u1eddi, t\u00f4i \u0111ang c\u1ed1 g\u1eafng thu\u00ea m\u1ed9t c\u00f4ng ty qu\u1ea3ng c\u00e1o tr\u1ef1c tuy\u1ebfn. T\u00f4i \u0111ang do d\u1ef1 gi\u1eefa hai \u0111i\u1ec1u \u0111\u00e3 th\u1ef1c s\u1ef1 g\u00e2y \u1ea5n t\u01b0\u1ee3ng v\u1edbi t\u00f4i. Kh\u00f4ng th\u1ec3 quy\u1ebft \u0111\u1ecbnh c\u00e1i n\u00e0o t\u00f4i th\u00edch nh\u1ea5t, t\u00f4i n\u00f3i v\u1edbi h\u1ecd r\u1eb1ng ng\u01b0\u1eddi \u0111\u1ea7u ti\u00ean trong s\u1ed1 h\u1ecd t\u00ecm \u0111\u01b0\u1ee3c t\u00ean cho trang web s\u1ebd c\u00f3 \u0111\u01b0\u1ee3c c\u00f4ng vi\u1ec7c kinh doanh. Gael Duval t\u1eeb Alpaga \u0111\u00e3 ngh\u0129 ra c\u00e1i t\u00ean \u201cAucland\u201d. T\u00f4i kh\u00f4ng th\u00edch n\u00f3, nh\u01b0ng n\u00f3 c\u00f3 th\u1ec3 l\u00e0m \u0111\u01b0\u1ee3c trong l\u00fac kh\u00f3 kh\u0103n. N\u00f3 c\u00f3 th\u1ec3 l\u00e0 vi\u1ebft t\u1eaft c\u1ee7a Auctionland v\u00e0 quan tr\u1ecdng nh\u1ea5t l\u00e0 t\u00ean mi\u1ec1n n\u00e0y mi\u1ec5n ph\u00ed v\u00e0 nh\u00e3n hi\u1ec7u \u0111\u00e3 c\u00f3 s\u1eb5n. Ch\u00fang t\u00f4i ra m\u1eaft v\u00e0o th\u00e1ng 4 n\u0103m 1999 v\u1edbi t\u00ean Aucland. T\u00f4i c\u1ea5t t\u00ean OLX \u1edf t\u00fai sau cho ng\u00e0y m\u01b0a. T\u00f4i th\u1ef1c s\u1ef1 \u0111\u00e3 b\u00e1n n\u00f3 v\u00e0i n\u0103m sau \u0111\u00f3 cho m\u1ed9t ng\u01b0\u1eddi n\u00e0o \u0111\u00f3 \u0111ang c\u1ed1 g\u1eafng x\u00e2y d\u1ef1ng m\u1ed9t s\u00e0n giao d\u1ecbch h\u1ee3p ph\u00e1p tr\u1ef1c tuy\u1ebfn, nh\u01b0ng h\u1ecd kh\u00f4ng tr\u1ea3 \u0111\u01b0\u1ee3c n\u1ee3 v\u00e0 tr\u1ea3 l\u1ea1i mi\u1ec1n cho t\u00f4i sau v\u00e0i n\u0103m.<\/p>\n
Bu\u1ed3n c\u01b0\u1eddi thay, ph\u1ea7n c\u00f2n l\u1ea1i c\u1ee7a c\u00e2u chuy\u1ec7n OLX l\u1ea1i c\u00f3 ngu\u1ed3n g\u1ed1c t\u1eeb Aucland. T\u00f4i \u0111\u01b0\u1ee3c Alex Hoye, m\u1ed9t \u0111\u1ed3ng nghi\u1ec7p c\u1ee7a McKinsey, gi\u1edbi thi\u1ec7u v\u1edbi m\u1ed9t nh\u00f3m sinh vi\u00ean t\u1ed1t nghi\u1ec7p HBS & GSB t\u1eeb BCG, nh\u1eefng ng\u01b0\u1eddi \u0111ang c\u00f3 k\u1ebf ho\u1ea1ch th\u1ef1c hi\u1ec7n \u0111i\u1ec1u g\u00ec \u0111\u00f3 tr\u00ean Internet \u1edf Ch\u00e2u M\u1ef9 Latinh. T\u00f4i g\u1eb7p h\u1ecd \u1edf New York v\u00e0o th\u00e1ng 6 n\u0103m 1999 khi t\u00f4i \u0111ang bay v\u1ec1 t\u1eeb cu\u1ed9c g\u1eb7p \u1edf San Jose v\u1edbi eBay. Th\u1eadt tr\u00f9ng h\u1ee3p, t\u00f4i c\u0169ng g\u1eb7p anh em nh\u00e0 Samwer trong chuy\u1ebfn \u0111i \u0111\u00f3 khi h\u1ecd \u0111ang b\u00e0n vi\u1ec7c b\u00e1n Alando cho eBay. Nh\u00f3m M\u1ef9 Latinh \u0111\u00e3 \u0111\u1ebfn New York v\u1edbi \u0111\u1ea7y \u0111\u1ee7 l\u1ef1c l\u01b0\u1ee3ng c\u00f9ng v\u1edbi 12 ng\u01b0\u1eddi \u0111\u1ed3ng s\u00e1ng l\u1eadp. N\u00f3 \u0111\u01b0\u1ee3c l\u00e3nh \u0111\u1ea1o b\u1edfi kh\u00f4ng ai kh\u00e1c ngo\u00e0i Alec Oxenford, ng\u01b0\u1eddi sau n\u00e0y tr\u1edf th\u00e0nh \u0111\u1ed1i t\u00e1c c\u1ee7a t\u00f4i \u1edf OLX. T\u00f4i c\u0169ng \u0111\u00e3 g\u1eb7p Jose Marin, hi\u1ec7n l\u00e0 \u0111\u1ed1i t\u00e1c \u0111\u1ea7u t\u01b0 thi\u00ean th\u1ea7n c\u1ee7a t\u00f4i, trong cu\u1ed9c g\u1eb7p g\u1ee1 \u0111\u1ecbnh m\u1ec7nh \u0111\u00f3!<\/p>\n
H\u1ecd \u0111ang do d\u1ef1 gi\u1eefa hai \u00fd t\u01b0\u1edfng, m\u1ed9t trong s\u1ed1 \u0111\u00f3 l\u00e0 th\u00e0nh l\u1eadp eBay cho khu v\u1ef1c M\u1ef9 Latinh. T\u00f4i n\u00f3i v\u1edbi h\u1ecd r\u1eb1ng t\u00f4i \u0111\u00e3 tr\u1ea3i qua qu\u00e1 tr\u00ecnh n\u00e0y m\u1ed9t n\u0103m tr\u01b0\u1edbc v\u00e0 kh\u00f4ng h\u1ec1 do d\u1ef1: eBay l\u00e0 con \u0111\u01b0\u1eddng \u0111\u1ec3 \u0111i v\u00e0 t\u00f4i c\u00f3 th\u1ec3 cung c\u1ea5p cho h\u1ecd c\u00f4ng ngh\u1ec7 v\u00e0 k\u1ebf ho\u1ea1ch kinh doanh \u0111\u1ec3 tri\u1ec3n khai. Ch\u00fang t\u00f4i \u0111\u00e3 \u0111\u1ed3ng \u00fd v\u1ec1 c\u00e1c gi\u1edbi h\u1ea1n c\u1ee7a th\u1ecfa thu\u1eadn v\u00e0 ch\u00fang t\u00f4i b\u1eaft \u0111\u1ea7u tri\u1ec3n khai ch\u00fang. H\u1ecd \u0111\u00e3 c\u1eed hai k\u1ef9 s\u01b0 \u0111\u1ebfn v\u0103n ph\u00f2ng Sophia-Antipolis c\u1ee7a ch\u00fang t\u00f4i, Fernando Beck v\u00e0 Eduardo Rivara, \u0111\u1ec3 chu\u1ea9n b\u1ecb cho \u0111\u1ecba \u0111i\u1ec3m ra m\u1eaft.<\/p>\n
Deremate ra m\u1eaft ch\u01b0a \u0111\u1ea7y 2 th\u00e1ng sau cu\u1ed9c h\u1ecdp \u1edf New York c\u1ee7a ch\u00fang t\u00f4i v\u00e0o th\u00e1ng 8 n\u0103m 1999 tr\u00ean m\u00e1y ch\u1ee7 Aucland c\u00f3 tr\u1ee5 s\u1edf t\u1ea1i Paris. \u0110\u1ec3 cho b\u1ea1n bi\u1ebft m\u1ee9c \u0111\u1ed9 ch\u00fang t\u00f4i th\u00edch v\u00e0 tin t\u01b0\u1edfng l\u1eabn nhau, m\u1eb7c d\u00f9 ch\u1ec9 g\u1eb7p m\u1eb7t tr\u1ef1c ti\u1ebfp m\u1ed9t l\u1ea7n nh\u01b0ng khi ra m\u1eaft Deremate, ch\u00fang t\u00f4i ch\u1ec9 c\u00f3 m\u1ed9t th\u1ecfa thu\u1eadn b\u1eaft tay v\u00e0 th\u1eadm ch\u00ed c\u00f2n kh\u00f4ng ghi l\u1ea1i th\u1ecfa thu\u1eadn! C\u00f3 th\u1ec3 cho r\u1eb1ng \u0111i\u1ec1u \u0111\u00f3 c\u00f2n \u0111\u00e1ng s\u1ee3 h\u01a1n \u0111\u1ed1i v\u1edbi h\u1ecd v\u00ec h\u1ecd ho\u00e0n to\u00e0n ph\u1ee5 thu\u1ed9c v\u00e0o t\u00f4i, nh\u01b0ng t\u00f4i cho r\u1eb1ng \u0111i\u1ec1u \u0111\u00f3 kh\u00f4ng c\u00f3 h\u1ea1i g\u00ec khi t\u00f4i 24 tu\u1ed5i v\u00e0 tr\u00f4ng (v\u00e0) ho\u00e0n to\u00e0n v\u00f4 t\u1ed9i. (T\u1ea5t nhi\u00ean, t\u00f4i mu\u1ed1n tin r\u1eb1ng m\u00ecnh v\u1eabn v\u00f4 t\u1ed9i nh\u01b0 v\u1eady \ud83d\ude42<\/p>\n
L\u01b0u l\u01b0\u1ee3ng kh\u1edfi ch\u1ea1y c\u1ee7a Deremate kh\u00f4ng gi\u1ed1ng b\u1ea5t k\u1ef3 l\u01b0u l\u01b0\u1ee3ng n\u00e0o ch\u00fang t\u00f4i t\u1eebng th\u1ea5y tr\u01b0\u1edbc \u0111\u00e2y v\u00e0 n\u00f3 \u0111\u00e3 l\u00e0m s\u1eadp m\u00e1y ch\u1ee7 c\u1ee7a ch\u00fang t\u00f4i! Ch\u00fang t\u00f4i \u0111\u00e3 \u0111i \u0111\u1ebfn cu\u1ed9c \u0111ua! Sasha \u0111\u00e3 \u0111\u00e0o t\u1ea1o Fer v\u00e0 Edu v\u00e0 gi\u00fap h\u1ecd cu\u1ed1i c\u00f9ng chuy\u1ec3n sang d\u1ecbch v\u1ee5 l\u01b0u tr\u1eef c\u1ee7a ri\u00eang h\u1ecd \u1edf Miami \u0111\u1ec3 sau n\u00e0y h\u1ecd c\u00f3 th\u1ec3 \u0111\u1ed9c l\u1eadp v\u1ec1 m\u1eb7t c\u00f4ng ngh\u1ec7.<\/p>\n
Sau khi t\u00f4i b\u00e1n c\u1ed5 ph\u1ea7n c\u1ee7a m\u00ecnh \u1edf Aucland cho Bernard Arnault v\u00e0o th\u00e1ng 10 n\u0103m 2000, ch\u00fang t\u00f4i \u0111\u00e3 \u0111i theo con \u0111\u01b0\u1eddng ri\u00eang c\u1ee7a m\u00ecnh. T\u00f4i x\u00e2y d\u1ef1ng Zingy, trong khi Alec ti\u1ebfp t\u1ee5c \u0111i\u1ec1u h\u00e0nh Deremate. Nh\u01b0 \u0111\u1ecbnh m\u1ec7nh \u0111\u00e3 s\u1eafp \u0111\u1eb7t, con \u0111\u01b0\u1eddng c\u1ee7a ch\u00fang ta l\u1ea1i ph\u1ea3i giao nhau. T\u00f4i b\u00e1n Zingy v\u00e0o th\u00e1ng 5 n\u0103m 2004 v\u00e0 gi\u1eef ch\u1ee9c v\u1ee5 CEO cho \u0111\u1ebfn th\u00e1ng 11 n\u0103m 2005. \u0110\u1ebfn \u0111\u1ea7u n\u0103m 2005, b\u1ea5t ch\u1ea5p s\u1ef1 ph\u00e1t tri\u1ec3n v\u01b0\u1ee3t b\u1eadc c\u1ee7a c\u00f4ng ty, t\u00f4i b\u1eaft \u0111\u1ea7u c\u1ea3m th\u1ea5y m\u1ec7t m\u1ecfi v\u1edbi nh\u1eefng tr\u00f2 h\u1ec1 c\u1ee7a c\u00f4ng ty Nh\u1eadt B\u1ea3n mua l\u1ea1i, ch\u01b0a k\u1ec3 h\u1ecd li\u00ean t\u1ee5c t\u1eeb ch\u1ed1i cho ph\u00e9p t\u00f4i \u0111\u1ea7u t\u01b0 l\u1ee3i nhu\u1eadn v\u00e0o c\u00f4ng ty v\u00e0 th\u1ef1c hi\u1ec7n c\u00e1c th\u01b0\u01a1ng v\u1ee5 mua l\u1ea1i (v\u00ed d\u1ee5: ch\u00fang t\u00f4i c\u00f3 th\u1ec3 \u0111\u00e3 mua doanh nghi\u1ec7p c\u1ee7a Shazaam \u1edf M\u1ef9 v\u1edbi gi\u00e1 1 tri\u1ec7u USD!).<\/p>\n
Nh\u1eefng kh\u1edfi \u0111\u1ea7u m\u1edbi<\/strong><\/p>\n T\u00f4i quy\u1ebft \u0111\u1ecbnh b\u1eaft \u0111\u1ea7u m\u1ed9t c\u00f4ng vi\u1ec7c kinh doanh m\u1edbi. T\u00f4i tr\u1edf th\u00e0nh doanh nh\u00e2n v\u00ec t\u00f4i th\u00edch x\u00e2y d\u1ef1ng m\u1ed9t c\u00e1i g\u00ec \u0111\u00f3 t\u1eeb con s\u1ed1 kh\u00f4ng, kh\u00f4ng ph\u1ea3i \u0111\u1ec3 th\u00e0nh c\u00f4ng. Th\u00e0nh c\u00f4ng \u0111\u1ebfn nh\u01b0 m\u1ed9t s\u1ea3n ph\u1ea9m ph\u1ee5 c\u1ee7a vi\u1ec7c l\u00e0m nh\u1eefng g\u00ec t\u00f4i y\u00eau th\u00edch. V\u00ec v\u1eady, t\u00f4i th\u1eadm ch\u00ed c\u00f2n ch\u01b0a t\u00ednh \u0111\u1ebfn vi\u1ec7c ngh\u1ec9 h\u01b0u, \u0111\u1eb7c bi\u1ec7t l\u00e0 \u1edf \u0111\u1ed9 tu\u1ed5i 30. T\u00f4i tho\u00e1ng ngh\u0129 \u0111\u1ebfn \u00fd t\u01b0\u1edfng tung ra Facebook cho ph\u1ea7n c\u00f2n l\u1ea1i c\u1ee7a th\u1ebf gi\u1edbi. May m\u1eafn thay, t\u00f4i \u0111\u00e3 t\u1eeb b\u1ecf \u00fd t\u01b0\u1edfng \u0111\u00f3 v\u00ec Facebook d\u00e0nh cho ph\u1ea7n c\u00f2n l\u1ea1i c\u1ee7a th\u1ebf gi\u1edbi kh\u00f4ng ai kh\u00e1c ch\u00ednh l\u00e0 Facebook. Sau \u0111\u00f3 t\u00f4i n\u1ea3y ra \u00fd t\u01b0\u1edfng x\u00e2y d\u1ef1ng Vente Privee cho Hoa K\u1ef3. Vente Privee \u0111\u00e3 l\u00e0 m\u1ed9t trang web b\u00e1n h\u00e0ng t\u01b0 nh\u00e2n c\u1ef1c k\u1ef3 th\u00e0nh c\u00f4ng \u1edf Ph\u00e1p v\u00e0 kh\u00f4ng c\u00f3 trang web t\u01b0\u01a1ng \u0111\u01b0\u01a1ng n\u00e0o t\u1ed3n t\u1ea1i \u1edf Hoa K\u1ef3 (\u0111\u00f3 l\u00e0 tr\u01b0\u1edbc khi Gilt, Ruelala v\u00e0 Ideeli ra m\u1eaft). T\u00f4i \u0111\u00e3 nghi\u00eam t\u00fac c\u00e2n nh\u1eafc \u00fd t\u01b0\u1edfng n\u00e0y tr\u01b0\u1edbc khi quy\u1ebft \u0111\u1ecbnh r\u1eb1ng v\u1edbi t\u01b0 c\u00e1ch l\u00e0 ng\u01b0\u1eddi \u00edt hi\u1ec3u bi\u1ebft v\u1ec1 th\u1eddi trang nh\u1ea5t tr\u00ean th\u1ebf gi\u1edbi, c\u00f3 l\u1ebd t\u00f4i kh\u00f4ng n\u00ean th\u00e0nh l\u1eadp m\u1ed9t c\u00f4ng ty th\u1eddi trang. Tr\u00ean h\u1ebft, vi\u1ec7c \u0111i\u1ec1u h\u00e0nh m\u1ed9t trang web b\u00e1n h\u00e0ng t\u01b0 nh\u00e2n s\u1ebd \u0111\u00f2i h\u1ecfi ph\u1ea3i h\u1ecdc c\u00e1c k\u1ef9 n\u0103ng m\u1edbi v\u1ec1 t\u00ecm ngu\u1ed3n cung \u1ee9ng, b\u00e1n h\u00e0ng, qu\u1ea3n l\u00fd chu\u1ed7i cung \u1ee9ng, qu\u1ea3n l\u00fd th\u01b0\u01a1ng hi\u1ec7u v\u00e0 h\u01a1n th\u1ebf n\u1eefa. T\u1ea5t nhi\u00ean Kevin Ryan sau n\u00e0y \u0111\u00e3 ch\u1ee9ng minh r\u1eb1ng b\u1ea1n c\u00f3 th\u1ec3 th\u00e0nh c\u00f4ng trong l\u0129nh v\u1ef1c n\u00e0y m\u00e0 kh\u00f4ng c\u1ea7n c\u00f3 gu th\u1eddi trang c\u00e1 nh\u00e2n, nh\u01b0ng m\u1edbi ho\u1ea1t \u0111\u1ed9ng \u0111\u01b0\u1ee3c 5 n\u0103m trong m\u1ed9t l\u0129nh v\u1ef1c v\u00e0 ng\u00e0nh ngh\u1ec1 m\u00e0 tr\u01b0\u1edbc \u0111\u00e2y t\u00f4i ch\u01b0a bi\u1ebft v\u00e0 y\u00eau th\u00edch (\u00e2m nh\u1ea1c, gi\u1ea3i tr\u00ed v\u00e0 vi\u1ec5n th\u00f4ng), t\u00f4i kh\u00f4ng mu\u1ed1n \u0111\u1ec3 l\u1eb7p l\u1ea1i tr\u1ea3i nghi\u1ec7m<\/p>\n T\u00f4i quy\u1ebft \u0111\u1ecbnh quay tr\u1edf l\u1ea1i v\u1edbi t\u00ecnh y\u00eau ban \u0111\u1ea7u c\u1ee7a m\u00ecnh v\u00e0 t\u00ecm ki\u1ebfm c\u01a1 h\u1ed9i tr\u00ean th\u1ecb tr\u01b0\u1eddng. Craigslist v\u1eeba m\u1edbi tr\u1edf th\u00e0nh m\u1ed9t hi\u1ec7n t\u01b0\u1ee3ng \u1edf M\u1ef9. R\u00f5 r\u00e0ng l\u00e0 c\u00e1c trang rao v\u1eb7t in tr\u1ea3 ph\u00ed \u0111\u00e3 nhanh ch\u00f3ng b\u1ecb lu m\u1edd tr\u01b0\u1edbc ti\u00ean b\u1edfi c\u00e1c trang tr\u1ef1c tuy\u1ebfn tr\u1ea3 ph\u00ed ngang nh\u01b0 Monster v\u00e0 sau \u0111\u00f3 l\u00e0 c\u00e1c trang rao v\u1eb7t ngang mi\u1ec5n ph\u00ed nh\u01b0 Craigslist.<\/p>\n Qu\u00e1 tr\u00ecnh chuy\u1ec3n \u0111\u1ed5i \u0111\u00f3 \u0111ang di\u1ec5n ra t\u1ed1t \u0111\u1eb9p \u1edf M\u1ef9 v\u00e0 m\u1ed9t s\u1ed1 n\u01b0\u1edbc \u1edf T\u00e2y \u00c2u, nh\u01b0ng v\u1eabn ch\u01b0a x\u1ea3y ra \u1edf nhi\u1ec1u n\u01b0\u1edbc, \u0111\u1eb7c bi\u1ec7t l\u00e0 \u1edf c\u00e1c th\u1ecb tr\u01b0\u1eddng m\u1edbi n\u1ed5i.<\/p>\n L\u1ea7n \u0111\u1ea7u ti\u00ean t\u00f4i li\u00ean h\u1ec7 v\u1edbi Craigslist \u0111\u1ec3 xem li\u1ec7u t\u00f4i c\u00f3 th\u1ec3 thuy\u1ebft ph\u1ee5c h\u1ecd \u0111\u1ec3 t\u00f4i d\u1eabn \u0111\u1ea7u trong vi\u1ec7c c\u1ea3i ti\u1ebfn s\u1ea3n ph\u1ea9m v\u00e0 tri\u1ec3n khai qu\u1ed1c t\u1ebf hay kh\u00f4ng. Khi nh\u1eefng ti\u1ebfn b\u1ed9 c\u1ee7a t\u00f4i b\u1ecb t\u1eeb ch\u1ed1i, t\u00f4i b\u1eaft \u0111\u1ea7u nh\u1eadn ra r\u1eb1ng Craigslist kh\u00f4ng c\u00f3 \u0111\u1ee7 ti\u1ec1m l\u1ef1c ho\u1eb7c tham v\u1ecdng \u0111\u1ec3 th\u1ef1c hi\u1ec7n th\u1eed th\u00e1ch n\u00e0y. \u0110\u1ed3ng th\u1eddi, v\u00ec nhi\u1ec1u l\u00fd do, eBay c\u00f3 v\u1ebb ng\u1ea1i ng\u00f9ng v\u00e0 kh\u00f4ng mu\u1ed1n theo \u0111u\u1ed5i c\u01a1 h\u1ed9i n\u00e0y. T\u00f4i bi\u1ebft \u0111\u00e3 \u0111\u1ebfn l\u00fac ph\u1ea3i v\u1ed3 l\u1ea5y.<\/p>\n Do t\u1ea7m quan tr\u1ecdng c\u1ee7a t\u00ednh thanh kho\u1ea3n trong c\u00e1c ho\u1ea1t \u0111\u1ed9ng kinh doanh tr\u00ean th\u1ecb tr\u01b0\u1eddng, t\u00f4i b\u1eaft \u0111\u1ea7u t\u00ecm ki\u1ebfm m\u1ed9t c\u00f4ng ty \u0111\u1ec3 mua nh\u1eb1m \u0111\u1ea9y nhanh t\u1ed1c \u0111\u1ed9 ph\u00e1t tri\u1ec3n c\u1ee7a d\u1ef1 \u00e1n m\u1edbi n\u00e0y. Khi \u1edf Zingy, t\u00f4i t\u00ecnh c\u1edd g\u1eb7p l\u1ea1i m\u1ed9t ng\u01b0\u1eddi b\u1ea1n c\u0169, Jeremy Levine, ng\u01b0\u1eddi t\u1eebng l\u00e0m vi\u1ec7c \u1edf v\u0103n ph\u00f2ng c\u1ea1nh t\u00f4i \u1edf McKinsey. Cu\u1ed9c g\u1eb7p g\u1ee1 t\u00ecnh c\u1edd \u0111\u00f3 \u0111\u00e3 \u0111\u1ebfn qu\u00e1 mu\u1ed9n trong cu\u1ed9c \u0111\u1eddi Zingy \u0111\u1ec3 c\u00f3 th\u1ec3 c\u00f3 k\u1ebft qu\u1ea3, nh\u01b0ng ch\u00fang t\u00f4i th\u1ec1 s\u1ebd xem li\u1ec7u ch\u00fang t\u00f4i c\u00f3 th\u1ec3 l\u00e0m vi\u1ec7c c\u00f9ng nhau hay kh\u00f4ng. Ch\u00fang t\u00f4i \u0111\u00e3 ph\u00e2n t\u00edch th\u1ecb tr\u01b0\u1eddng rao v\u1eb7t v\u00e0 ti\u1ebfp c\u1eadn Yannick Pons c\u1ee7a Vivastreet, trang web rao v\u1eb7t mi\u1ec5n ph\u00ed h\u00e0ng \u0111\u1ea7u \u1edf Ph\u00e1p v\u00e0o th\u1eddi \u0111i\u1ec3m \u0111\u00f3, \u0111\u1ec3 xem li\u1ec7u anh \u1ea5y c\u00f3 cho ph\u00e9p ch\u00fang t\u00f4i \u0111\u1ea7u t\u01b0 v\u00e0o c\u00f4ng ty c\u1ee7a anh \u1ea5y hay kh\u00f4ng. Ch\u00fang t\u00f4i \u0111\u00e3 nhi\u1ec1u l\u1ea7n ti\u1ebfn g\u1ea7n \u0111\u1ebfn th\u1ecfa thu\u1eadn, nh\u01b0ng cu\u1ed1i c\u00f9ng Yannick \u0111\u00e3 kh\u00f4ng b\u00f3p c\u00f2.<\/p>\n V\u00e0o m\u00f9a thu n\u0103m 2005, sau v\u00e0i th\u00e1ng c\u1ed1 g\u1eafng \u0111\u1ea1t \u0111\u01b0\u1ee3c th\u1ecfa thu\u1eadn, t\u00f4i quy\u1ebft \u0111\u1ecbnh x\u00e2y d\u1ef1ng c\u00f4ng vi\u1ec7c kinh doanh m\u1edbi. T\u00f4i r\u1eddi Zingy v\u00e0o ng\u00e0y 30 th\u00e1ng 11 n\u0103m 2005 v\u00e0 b\u1eaft \u0111\u1ea7u x\u00e2y d\u1ef1ng OLX. \u0110\u1ec3 ra m\u1eaft nhanh ch\u00f3ng, t\u00f4i mu\u1ed1n nhanh ch\u00f3ng x\u00e2y d\u1ef1ng m\u1ed9t \u0111\u1ed9i ng\u0169 c\u00f4ng ngh\u1ec7 l\u1edbn v\u1eeba ph\u1ea3i. T\u1ea1i Zingy, t\u00f4i \u0111\u00e3 g\u1eb7p kh\u00f3 kh\u0103n trong vi\u1ec7c tuy\u1ec3n d\u1ee5ng nh\u00e2n t\u00e0i c\u00f4ng ngh\u1ec7. Vi\u1ec7c ph\u00e2n b\u1ed5 th\u1ecb th\u1ef1c H1B \u0111\u00e3 gi\u1ea3m \u0111\u00e1ng k\u1ec3 v\u00e0 t\u00f4i \u0111\u00e3 m\u1ea5t v\u00f4 s\u1ed1 l\u1eadp tr\u00ecnh vi\u00ean Trung Qu\u1ed1c v\u00e0 \u1ea4n \u0110\u1ed9 v\u00ec s\u1ef1 ngu ng\u1ed1c c\u1ee7a ch\u1ebf \u0111\u1ed9 nh\u1eadp c\u01b0 Hoa K\u1ef3. Ngay c\u1ea3 nh\u1eefng ng\u01b0\u1eddi \u0111ang gia h\u1ea1n th\u1ecb th\u1ef1c \u0111\u00e3 \u0111\u01b0\u1ee3c ph\u00ea duy\u1ec7t tr\u01b0\u1edbc \u0111\u00f3 c\u0169ng b\u1ecb tham gia x\u1ed5 s\u1ed1 v\u1edbi \u00edt h\u01a1n 50% c\u01a1 h\u1ed9i nh\u1eadn \u0111\u01b0\u1ee3c H1B! Sau t\u1ea5t c\u1ea3 th\u1eddi gian, s\u1ef1 \u0111\u1ea7u t\u01b0, \u0111\u00e0o t\u1ea1o v\u00e0 n\u1ed7 l\u1ef1c m\u00e0 t\u00f4i \u0111\u00e3 d\u00e0nh trong su\u1ed1t 4 n\u0103m \u0111\u1ec3 x\u00e2y d\u1ef1ng m\u1ed9t \u0111\u1ed9i ng\u0169 c\u00f4ng ngh\u1ec7 m\u1ea1nh m\u1ebd g\u1ed3m 85 ng\u01b0\u1eddi c\u00f3 tr\u1ee5 s\u1edf t\u1ea1i New York, vi\u1ec7c m\u1ea5t \u0111i h\u1ecd l\u00e0 \u0111i\u1ec1u khi\u1ebfn t\u00f4i \u0111au l\u00f2ng h\u01a1n c\u1ea3 vi\u1ec7c cu\u1ed9c s\u1ed1ng c\u1ee7a h\u1ecd b\u1ecb thay \u0111\u1ed5i v\u00e0 gi\u00e1n \u0111o\u1ea1n! T\u00f4i kh\u00f4ng th\u00edch \u00fd t\u01b0\u1edfng t\u00ecm ki\u1ebfm 20-30 k\u1ef9 s\u01b0 gi\u1ecfi \u1edf New York.<\/p>\n Th\u1eddi gian r\u1ea5t quan tr\u1ecdng trong cu\u1ed9c s\u1ed1ng!<\/strong><\/p>\n Th\u1eadt tr\u00f9ng h\u1ee3p, Alec v\u1eeba b\u00e1n Deremate. Khi Deremate \u0111\u01b0\u1ee3c t\u00edch h\u1ee3p v\u00e0o Mercadolibre, n\u00f3 \u0111\u00e3 gi\u1ea3i ph\u00f3ng m\u1ed9t ph\u1ea7n l\u1edbn t\u00e0i n\u0103ng c\u00f4ng ngh\u1ec7 \u1edf \u0111\u00f3, m\u1ed9t nh\u00f3m hi\u1ec3u r\u00f5 th\u1ecb tr\u01b0\u1eddng, t\u00f4i tin t\u01b0\u1edfng v\u00e0 t\u1eebng l\u00e0m vi\u1ec7c c\u00f9ng tr\u01b0\u1edbc \u0111\u00e2y. \u0110\u1ed1i v\u1edbi t\u00f4i, ngu\u1ed3n lao \u0111\u1ed9ng s\u1eb5n c\u00f3 quan tr\u1ecdng h\u01a1n b\u1ea5t c\u1ee9 \u0111i\u1ec1u g\u00ec v\u00e0 n\u00f3 gi\u00fap cu\u1ed9c chi\u1ebfn tranh gi\u00e0nh nh\u00e2n t\u00e0i \u1edf Argentina b\u1edbt kh\u1ed1c li\u1ec7t h\u01a1n \u1edf M\u1ef9 v\u00e0 r\u1ea5t \u00edt c\u00f4ng ty cung c\u1ea5p m\u00f4i tr\u01b0\u1eddng l\u00e0m vi\u1ec7c th\u00fa v\u1ecb ki\u1ec3u Google. Th\u1ef1c t\u1ebf l\u00e0 nh\u00e2n t\u00e0i k\u1ef9 thu\u1eadt r\u1ebb h\u01a1n 5-6 l\u1ea7n so v\u1edbi nh\u00e2n t\u00e0i Hoa K\u1ef3 v\u00e0o th\u1eddi \u0111i\u1ec3m \u0111\u00f3 (l\u1ea1m ph\u00e1t \u0111\u1ed3ng \u0111\u00f4 la \u1edf Argentina k\u1ec3 t\u1eeb \u0111\u00f3 khi\u1ebfn n\u00f3 k\u00e9m h\u1ea5p d\u1eabn h\u01a1n) v\u00e0 vi\u1ec7c qu\u1ed1c gia n\u00e0y n\u1eb1m \u1edf m\u00fai gi\u1edd t\u01b0\u01a1ng t\u1ef1 nh\u01b0 Hoa K\u1ef3 ch\u1ec9 l\u00e0 m\u1ed9t \u0111i\u1ec1u d\u1ec5 hi\u1ec3u.<\/p>\n \u0110\u1ec3 qu\u1ea3n l\u00fd c\u00e1c ho\u1ea1t \u0111\u1ed9ng \u1edf Argentina, t\u00f4i c\u1ea7n m\u1ed9t \u0111\u1ed1i t\u00e1c \u0111\u1ecba ph\u01b0\u01a1ng m\u00e0 t\u00f4i c\u00f3 th\u1ec3 tin t\u01b0\u1edfng. T\u00f4i \u0111\u1ebfn Argentina l\u1ea7n \u0111\u1ea7u ti\u00ean v\u00e0o th\u00e1ng 1 n\u0103m 2006 v\u00e0 d\u00e0nh v\u00e0i tu\u1ea7n v\u1edbi Alec \u0111\u1ec3 hi\u1ec3u anh \u1ea5y h\u01a1n. Ch\u00fang t\u00f4i \u0111\u00e3 \u0111i b\u1ed9 \u0111\u01b0\u1eddng d\u00e0i, leo n\u00fai, \u0111i xe \u0111\u1ea1p, v.v. \u1edf Cumelen v\u00e0 Calafate. Khi t\u1ea5t c\u1ea3 \u0111\u00e3 \u0111\u01b0\u1ee3c n\u00f3i v\u00e0 th\u1ef1c hi\u1ec7n, ch\u00fang t\u00f4i \u0111\u00e3 \u0111\u1ed3ng \u00fd: ch\u00fang t\u00f4i s\u1ebd l\u00e0 ng\u01b0\u1eddi \u0111\u1ed3ng s\u00e1ng l\u1eadp v\u00e0 \u0111\u1ed3ng Gi\u00e1m \u0111\u1ed1c \u0111i\u1ec1u h\u00e0nh c\u1ee7a OLX.<\/p>\n Fer v\u00e0 Edu tr\u1edf th\u00e0nh l\u1eadp tr\u00ecnh vi\u00ean \u0111\u1ea7u ti\u00ean c\u1ee7a OLX. T\u00f4i c\u0169ng tuy\u1ec3n d\u1ee5ng nh\u1eefng ng\u01b0\u1eddi gi\u1ecfi nh\u1ea5t m\u00e0 t\u00f4i t\u1eebng l\u00e0m vi\u1ec7c c\u00f9ng tr\u01b0\u1edbc \u0111\u00e2y. William, m\u1ed9t trong nh\u1eefng ng\u01b0\u1eddi b\u1ea1n th\u00e2n nh\u1ea5t c\u1ee7a t\u00f4i, l\u1ea7n \u0111\u1ea7u ti\u00ean l\u00e0m gi\u00e1m \u0111\u1ed1c qu\u1ed1c gia c\u1ee7a Ph\u00e1p cho Aucland. Sau \u0111\u00f3, \u00f4ng tr\u1edf th\u00e0nh Ph\u00f3 Gi\u00e1m \u0111\u1ed1c Ti\u1ebfp th\u1ecb c\u1ee7a Meetic, Match of Europe. \u00d4ng tham gia v\u1edbi t\u01b0 c\u00e1ch l\u00e0 Ph\u00f3 Gi\u00e1m \u0111\u1ed1c Ti\u1ebfp th\u1ecb. Ariel, ng\u01b0\u1eddi t\u1eebng l\u00e0 Ph\u00f3 Gi\u00e1m \u0111\u1ed1c T\u00e0i ch\u00ednh xu\u1ea5t s\u1eafc c\u1ee7a Zingy, \u0111\u00e3 tham gia v\u1edbi t\u01b0 c\u00e1ch Gi\u00e1m \u0111\u1ed1c T\u00e0i ch\u00ednh. Jeremy Levine t\u1ea1i Bessemer \u0111\u00e3 t\u00e0i tr\u1ee3 cho ch\u00fang t\u00f4i.<\/p>\n Ch\u00fang t\u00f4i vui v\u1ebb b\u1eaft tay v\u00e0o cu\u1ed9c phi\u00eau l\u01b0u m\u1edbi. Ch\u00fang t\u00f4i th\u00e0nh l\u1eadp c\u00f4ng ty v\u00e0o th\u00e1ng 3 n\u0103m 2006 v\u00e0 ra m\u1eaft trang web v\u00e0o th\u00e1ng 6 n\u0103m 2006.<\/p>\n B\u1ea1n c\u00f3 th\u1ec3 xem trang ch\u1ee7 \u0111\u01b0\u1ee3c v\u1ebd tay \u0111\u1ea7u ti\u00ean c\u1ee7a t\u00f4i t\u1eeb \u0111\u1ea7u n\u0103m 2006 b\u00ean d\u01b0\u1edbi:<\/p>\n T\u00ecm ki\u1ebfm may m\u1eafn \u1edf nh\u1eefng n\u01a1i sai l\u1ea7m!<\/strong><\/p>\n Khi ra m\u1eaft, ch\u00fang t\u00f4i th\u1ef1c s\u1ef1 kh\u00f4ng bi\u1ebft \u0111i\u1ec1u g\u00ec s\u1ebd hi\u1ec7u qu\u1ea3. Ch\u00fang t\u00f4i c\u00f3 c\u1ea3m gi\u00e1c r\u1eb1ng c\u00f3 m\u1ed9t s\u1ed1 c\u01a1 h\u1ed9i:<\/p>\n Ch\u00fang t\u00f4i \u0111\u00e3 nh\u1eadn \u0111\u01b0\u1ee3c r\u1ea5t nhi\u1ec1u s\u1ef1 \u0111au bu\u1ed3n t\u1eeb c\u00e1c nh\u00e0 \u0111\u1ea7u t\u01b0 v\u00ec chi\u1ebfn l\u01b0\u1ee3c lan t\u1ecfa c\u1ee7a ch\u00fang t\u00f4i nh\u1eb1m c\u1ed1 g\u1eafng tr\u1edf th\u00e0nh Craigslist 2.0, \u201cFreeBay\u201d v\u00e0 Craigslist cho ph\u1ea7n c\u00f2n l\u1ea1i c\u1ee7a th\u1ebf gi\u1edbi c\u00f9ng m\u1ed9t l\u00fac. T\u00f4i th\u1ef1c s\u1ef1 h\u1ea1nh ph\u00fac v\u00ec ch\u00fang t\u00f4i \u0111\u00e3 th\u1eed m\u1ecdi th\u1ee9. N\u1ebfu kh\u00f4ng c\u1ed1 g\u1eafng, c\u00f3 l\u1ebd ch\u00fang ta \u0111\u00e3 kh\u00f4ng theo \u0111u\u1ed5i \u0111\u01b0\u1ee3c c\u01a1 h\u1ed9i ph\u00f9 h\u1ee3p.<\/p>\n Nh\u00ecn l\u1ea1i, ch\u00fang t\u00f4i \u0111\u00e3 v\u00f4 c\u00f9ng ng\u00e2y th\u01a1 khi ngh\u0129 r\u1eb1ng m\u00ecnh \u0111\u00e3 c\u00f3 c\u01a1 h\u1ed9i th\u1ef1c s\u1ef1 v\u1edbi hai c\u01a1 h\u1ed9i \u0111\u1ea7u ti\u00ean. C\u00e1c ho\u1ea1t \u0111\u1ed9ng kinh doanh tr\u00ean th\u1ecb tr\u01b0\u1eddng \u0111\u1ec1u h\u01b0\u1edbng t\u1edbi vi\u1ec7c c\u00f3 m\u1ed9t l\u01b0\u1ee3ng l\u1edbn ng\u01b0\u1eddi mua v\u00e0 ng\u01b0\u1eddi b\u00e1n. B\u1ea5t ch\u1ea5p nh\u1eefng h\u1ea1n ch\u1ebf c\u1ee7a h\u1ecd, Craigslist v\u00e0 eBay \u0111\u00e3 c\u00f3 \u0111\u01b0\u1ee3c \u0111i\u1ec1u \u0111\u00f3. L\u1ebd ra ch\u00fang t\u00f4i ph\u1ea3i nh\u1eadn ra r\u1eb1ng kh\u00f4ng c\u00f3 c\u00e1ch n\u00e0o \u0111\u1ec3 \u0111\u1ed1i \u0111\u1ea7u tr\u1ef1c ti\u1ebfp v\u1edbi h\u1ecd. C\u00e1ch duy nh\u1ea5t \u0111\u1ec3 t\u1ea5n c\u00f4ng h\u1ecd l\u00e0 \u0111i s\u00e2u v\u00e0o m\u1ed9t danh m\u1ee5c \u0111\u00f2i h\u1ecfi th\u1ee9 g\u00ec \u0111\u00f3 m\u00e0 h\u1ecd kh\u00f4ng cung c\u1ea5p v\u00e0 kh\u00f3 c\u00f3 th\u1ec3 cung c\u1ea5p m\u1ed9t c\u00e1ch d\u1ec5 d\u00e0ng.<\/p>\n Stubhub v\u00e0 Airbnb l\u00e0 hai v\u00ed d\u1ee5 nh\u01b0 v\u1eady trong s\u1ed1 r\u1ea5t nhi\u1ec1u v\u00ed d\u1ee5 kh\u00e1c.<\/p>\n Stubhub cung c\u1ea5p:<\/p>\n Nh\u1eefng thay \u0111\u1ed5i v\u1ec1 s\u1ea3n ph\u1ea9m v\u00e0 quy tr\u00ecnh \u0111\u00f3 kh\u00f4ng bao gi\u1edd c\u00f3 th\u1ec3 l\u1ecdt v\u00e0o danh s\u00e1ch \u01b0u ti\u00ean c\u1ee7a eBay cho ch\u1ec9 m\u1ed9t danh m\u1ee5c n\u00ean Stubhub \u0111\u00e3 b\u1ecf ch\u1ea1y v\u1edbi danh m\u1ee5c \u0111\u00f3 cho \u0111\u1ebfn khi eBay mua ch\u00fang.<\/p>\n T\u01b0\u01a1ng t\u1ef1 nh\u01b0 v\u1eady, Airbnb nh\u1eadn ra r\u1eb1ng vi\u1ec7c cho thu\u00ea l\u1ea1i ph\u00f2ng qua \u0111\u00eam tr\u00ean Craigslist g\u1eb7p r\u1ea5t nhi\u1ec1u kh\u00f3 kh\u0103n:<\/p>\n Airbnb \u0111\u00e3 gi\u1ea3i quy\u1ebft t\u1ea5t c\u1ea3 nh\u1eefng v\u1ea5n \u0111\u1ec1 \u0111\u00f3:<\/p>\n Ng\u01b0\u1eddi d\u00f9ng s\u1eb5n s\u00e0ng tr\u1ea3 13% hoa h\u1ed3ng cho s\u1ef1 thu\u1eadn ti\u1ec7n n\u00e0y (so v\u1edbi vi\u1ec7c th\u1ef1c hi\u1ec7n mi\u1ec5n ph\u00ed tr\u00ean Craigslist). V\u1edbi quy m\u00f4 t\u01b0\u01a1ng \u0111\u1ed1i nh\u1ecf c\u1ee7a c\u00e1c d\u1ecbch v\u1ee5 cho thu\u00ea k\u1ef3 ngh\u1ec9 ho\u1eb7c cho thu\u00ea l\u1ea1i ng\u1eafn h\u1ea1n tr\u00ean Craigslist, vi\u1ec7c cung c\u1ea5p 4 ch\u1ee9c n\u0103ng \u0111\u00f3 ch\u1ec9 cho danh m\u1ee5c n\u00e0y s\u1ebd kh\u00f4ng c\u00f3 \u00fd ngh\u0129a g\u00ec.<\/p>\n Trong nh\u1eefng ng\u00e0y \u0111\u1ea7u \u0111\u00f3, ch\u00fang t\u00f4i ch\u01b0a bao gi\u1edd nghi\u00eam t\u00fac xem x\u00e9t vi\u1ec7c \u0111i theo chi\u1ec1u d\u1ecdc. Khi vi\u1ec7c t\u1ea1o ra t\u00ednh thanh kho\u1ea3n t\u1ecf ra qu\u00e1 \u0111\u1eaft \u0111\u1ecf \u1edf M\u1ef9, thay v\u00e0o \u0111\u00f3, ch\u00fang t\u00f4i quy\u1ebft \u0111\u1ecbnh t\u1eadp trung x\u00e2y d\u1ef1ng Craigslist cho ph\u1ea7n c\u00f2n l\u1ea1i c\u1ee7a th\u1ebf gi\u1edbi.<\/p>\n N\u00e9m \u0111\u1ee7 th\u1ee9 l\u00ean t\u01b0\u1eddng v\u00e0 th\u1ee9 g\u00ec \u0111\u00f3 s\u1ebd d\u00ednh v\u00e0o! <\/strong><\/p>\n Tr\u01b0\u1edbc ti\u00ean, ch\u00fang t\u00f4i ph\u1ea3i quy\u1ebft \u0111\u1ecbnh xem m\u00ecnh mu\u1ed1n tr\u1edf th\u00e0nh m\u1ed9t c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm \u0111\u01b0\u1ee3c ph\u00e2n lo\u1ea1i, m\u1ed9t trang web \u0111\u01b0\u1ee3c ph\u00e2n lo\u1ea1i ph\u00f9 h\u1ee3p hay l\u00e0 s\u1ef1 k\u1ebft h\u1ee3p c\u1ee7a c\u1ea3 hai. Ch\u00fang t\u00f4i ch\u1ecdn tr\u1edf th\u00e0nh m\u1ed9t trang web giao d\u1ecbch ch\u1ee9 kh\u00f4ng ch\u1ec9 l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm. Theo nhi\u1ec1u c\u00e1ch, vi\u1ec7c tr\u1edf th\u00e0nh m\u1ed9t c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm \u0111\u01b0\u1ee3c ph\u00e2n lo\u1ea1i s\u1ebd d\u1ec5 d\u00e0ng h\u01a1n. B\u1ea1n c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng nh\u1eadn \u0111\u01b0\u1ee3c nhi\u1ec1u n\u1ed9i dung h\u01a1n th\u00f4ng qua ngu\u1ed3n c\u1ea5p d\u1eef li\u1ec7u ho\u1eb7c t\u00ecm ki\u1ebfm. B\u1ea1n kh\u00f4ng c\u1ea7n ph\u1ea3i lo l\u1eafng v\u1ec1 ch\u1ea5t l\u01b0\u1ee3ng n\u1ed9i dung v\u00ec c\u00e1c trang giao d\u1ecbch \u0111ang x\u1eed l\u00fd th\u01b0 r\u00e1c v\u00e0 l\u1eeba \u0111\u1ea3o. Tuy nhi\u00ean, ch\u00fang t\u00f4i c\u1ea3m th\u1ea5y r\u1eb1ng cu\u1ed1i c\u00f9ng ch\u00fang t\u00f4i s\u1ebd kh\u00f4ng th\u1ec3 t\u1ea1o ra m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u v\u00e0 \u0111\u1ee7 gi\u00e1 tr\u1ecb cho ng\u01b0\u1eddi ti\u00eau d\u00f9ng n\u1ebfu ch\u00fang t\u00f4i l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm – \u0111\u1eb7c bi\u1ec7t n\u1ebfu th\u1ecb tr\u01b0\u1eddng rao v\u1eb7t t\u1eadp trung nh\u01b0 c\u00e1c doanh nghi\u1ec7p tr\u00ean th\u1ecb tr\u01b0\u1eddng c\u00f3 xu h\u01b0\u1edbng l\u00e0m. Ngo\u00e0i ra, ch\u00fang t\u00f4i c\u1ea3m th\u1ea5y \u0111\u00f3 l\u00e0 m\u1ed9t vai tr\u00f2 m\u00e0 Google c\u00f3 th\u1ec3 mu\u1ed1n th\u1eed th\u1ef1c hi\u1ec7n.<\/p>\n Quy\u1ebft \u0111\u1ecbnh \u0111\u00f3 \u0111\u01b0\u1ee3c \u0111\u01b0a ra, ch\u00fang t\u00f4i \u0111\u00e3 tri\u1ec3n khai \u1edf 96 qu\u1ed1c gia v\u00e0 51 ng\u00f4n ng\u1eef. Ch\u00fang t\u00f4i l\u1ea1i b\u1ecb c\u00e1c nh\u00e0 \u0111\u1ea7u t\u01b0 \u0111au bu\u1ed3n v\u00ec cho r\u1eb1ng ch\u00fang t\u00f4i n\u00ean t\u1eadp trung ngu\u1ed3n l\u1ef1c h\u1ea1n ch\u1ebf v\u00e0o m\u1ed9t qu\u1ed1c gia ph\u00e1t tri\u1ec3n h\u1ee3p l\u00fd nh\u01b0 Ph\u00e1p. Ch\u00fang t\u00f4i ph\u1ea3n b\u00e1c l\u1ea1i b\u1eb1ng l\u1eadp lu\u1eadn r\u1eb1ng ch\u00fang t\u00f4i mu\u1ed1n t\u1eadn d\u1ee5ng t\u1ed1i \u0111a c\u01a1 h\u1ed9i may m\u1eafn. Friendster kh\u00f4ng h\u1ec1 c\u00f3 k\u1ebf ho\u1ea1ch g\u00e2y ti\u1ebfng vang l\u1edbn \u1edf Philippines, \u0111i\u1ec1u \u0111\u00f3 \u0111\u00e3 t\u1ef1 nhi\u00ean x\u1ea3y ra. T\u01b0\u01a1ng t\u1ef1 nh\u01b0 v\u1eady, Hi5 \u0111\u00e3 tr\u1edf n\u00ean n\u1ed5i ti\u1ebfng \u1edf Peru v\u00e0 B\u1ed3 \u0110\u00e0o Nha trong khi Orkut \u0111\u00e3 thu h\u00fat \u0111\u01b0\u1ee3c s\u1ef1 ch\u00fa \u00fd \u1edf Brazil v\u00e0 \u1ea4n \u0110\u1ed9. Trong nh\u1eefng tr\u01b0\u1eddng h\u1ee3p n\u00e0y, \u0111i\u1ec1u \u0111\u00f3 kh\u00f4ng h\u1ec1 c\u00f3 ch\u1ee7 \u00fd, \u201cn\u00f3 ch\u1ec9 x\u1ea3y ra th\u00f4i\u201d.<\/p>\n \u0110\u1ec3 \u0111\u1ea3m b\u1ea3o r\u1eb1ng ch\u00fang t\u00f4i \u0111\u00e3 ra m\u1eaft m\u1ed9t s\u1ed1 n\u1ed9i dung, ch\u00fang t\u00f4i \u0111\u00e3 x\u00e2y d\u1ef1ng m\u1ed9t nh\u00f3m thu th\u1eadp n\u1ed9i dung \u1edf Buenos Aires. Ch\u00fang t\u00f4i \u0111\u00e3 ti\u1ebfp c\u1eadn c\u00e1c \u0111\u1ea1i l\u00fd \u00f4 t\u00f4, m\u00f4i gi\u1edbi b\u1ea5t \u0111\u1ed9ng s\u1ea3n v\u00e0 c\u00e1c nh\u00e0 tuy\u1ec3n d\u1ee5ng \u0111\u0103ng qu\u1ea3ng c\u00e1o tr\u00ean b\u00e1o v\u00e0 c\u00e1c trang web d\u1ecdc tr\u1ea3 ph\u00ed \u0111\u1ec1 ngh\u1ecb h\u1ecd \u0111\u0103ng b\u00e0i mi\u1ec5n ph\u00ed tr\u00ean trang web c\u1ee7a ch\u00fang t\u00f4i. \u0110\u1ec3 l\u00e0m cho cu\u1ed9c s\u1ed1ng c\u1ee7a h\u1ecd tr\u1edf n\u00ean \u0111\u01a1n gi\u1ea3n, ch\u00fang t\u00f4i \u0111\u00e3 n\u00f3i v\u1edbi h\u1ecd r\u1eb1ng ch\u00fang t\u00f4i s\u1ebd l\u1ea5y n\u1ed9i dung \u1edf b\u1ea5t k\u1ef3 \u0111\u1ecbnh d\u1ea1ng n\u00e0o h\u1ecd cung c\u1ea5p cho c\u00e1c c\u00f4ng ty kh\u00e1c. Y\u00eau c\u1ea7u duy nh\u1ea5t c\u1ee7a ch\u00fang t\u00f4i l\u00e0 qu\u1ea3ng c\u00e1o \u0111\u1ea7y \u0111\u1ee7 ph\u1ea3i c\u00f3 tr\u00ean trang web c\u1ee7a ch\u00fang t\u00f4i m\u00e0 kh\u00f4ng c\u00f3 li\u00ean k\u1ebft b\u00ean ngo\u00e0i. \u0110\u1ec3 thu h\u00fat ng\u01b0\u1eddi mua, ch\u00fang t\u00f4i \u0111\u00e3 th\u1ef1c hi\u1ec7n \u0111\u1eb7t gi\u00e1 th\u1ea7u d\u00e0i cho c\u00e1c t\u1eeb kh\u00f3a tr\u00ean Google (v\u00ed d\u1ee5: BMW 325i m\u00e0u \u0111\u1ecf 1997 New Dehli) v\u1edbi CPC r\u1ea5t th\u1ea5p nh\u1eafm m\u1ee5c ti\u00eau c\u00e1c m\u1ee5c ti\u00eau r\u00f5 r\u00e0ng v\u1ec1 chi ph\u00ed m\u1ed7i c\u00e2u tr\u1ea3 l\u1eddi. Ch\u00fang t\u00f4i \u0111\u00e3 chi kho\u1ea3ng 50 ngh\u00ecn \u0111\u00f4 la trong 5 th\u00e1ng \u1edf m\u1ed7i qu\u1ed1c gia tr\u00ean c\u01a1 s\u1edf lu\u00e2n phi\u00ean; T\u1ed5ng c\u1ed9ng l\u00e0 5 tri\u1ec7u \u0111\u00f4 la v\u00ec ch\u00fang t\u00f4i \u0111\u00e3 c\u00f3 m\u1eb7t \u1edf 96 qu\u1ed1c gia.<\/p>\n Khi ch\u00fang t\u00f4i b\u1eaft \u0111\u1ea7u l\u00e0m \u0111i\u1ec1u n\u00e0y, m\u1ed9t \u0111i\u1ec1u k\u1ef3 di\u1ec7u \u0111\u00e3 x\u1ea3y ra. Kh\u00f4ng c\u00f3 l\u00fd do r\u00f5 r\u00e0ng, ch\u00fang t\u00f4i th\u1ef1c s\u1ef1 th\u00e0nh c\u00f4ng \u1edf B\u1ed3 \u0110\u00e0o Nha. H\u1ea7u h\u1ebft c\u00e1c c\u00f4ng ty m\u00e0 ch\u00fang t\u00f4i \u0111\u01b0\u1ee3c y\u00eau c\u1ea7u t\u1eadp trung v\u00e0o \u0111\u1ec1u kh\u00f4ng th\u00e0nh c\u00f4ng, nh\u01b0ng ch\u00fang t\u00f4i c\u0169ng c\u00f3 \u0111\u01b0\u1ee3c m\u1ed9t ch\u00fat l\u1ef1c k\u00e9o \u1edf Brazil, \u1ea4n \u0110\u1ed9, Pakistan v\u00e0 h\u1ea7u h\u1ebft ch\u00e2u M\u1ef9 Latinh v\u00e0 ch\u00fang t\u00f4i b\u1eaft \u0111\u1ea7u t\u1eadp trung v\u00e0o \u0111\u00f3.<\/p>\n Ch\u00fang t\u00f4i \u201ckh\u00e1m ph\u00e1\u201d SEO<\/strong><\/p>\n T\u00f4i ph\u1ea3i th\u1eeba nh\u1eadn r\u1eb1ng ch\u01b0a c\u00f3 ai trong c\u00f4ng ty t\u1eebng nghe ho\u1eb7c ngh\u0129 t\u1edbi SEO. Ch\u00fang t\u00f4i \u0111\u00e3 nh\u1eadn \u0111\u01b0\u1ee3c s\u1ef1 ch\u00fa \u00fd m\u1eb7c d\u00f9 v\u1ec1 c\u01a1 b\u1ea3n kh\u00f4ng \u0111\u01b0\u1ee3c l\u1eadp ch\u1ec9 m\u1ee5c tr\u00ean Google. Ch\u00fang t\u00f4i th\u1eadt may m\u1eafn khi hai th\u01b0\u01a1ng v\u1ee5 mua l\u1ea1i m\u00e0 ch\u00fang t\u00f4i th\u1ef1c hi\u1ec7n \u0111\u00e3 mang theo hai chuy\u00ean gia SEO v\u00e0o c\u00f4ng ty: Jordi Castello t\u1eeb Mundoanuncio v\u00e0 Markus Sander t\u1eeb Campusanuncios.<\/p>\n V\u1ec1 c\u01a1 b\u1ea3n, ch\u00fang t\u00f4i \u0111\u00e3 m\u1eafc m\u1ecdi l\u1ed7i trong s\u00e1ch gi\u00e1o khoa: n\u1ed9i dung tr\u00f9ng l\u1eb7p, k\u1ef9 thu\u1eadt che gi\u1ea5u, b\u1ea1n c\u00f3 th\u1ec3 \u0111\u1eb7t t\u00ean cho n\u00f3. Ph\u1ea3i m\u1ea5t m\u1ed9t th\u1eddi gian h\u1ecd m\u1edbi thuy\u1ebft ph\u1ee5c \u0111\u01b0\u1ee3c ch\u00fang t\u00f4i v\u1ec1 s\u1ef1 th\u1eadt trong c\u00e1ch l\u00e0m c\u1ee7a h\u1ecd, nh\u01b0ng \u0111\u1ebfn \u0111\u1ea7u n\u0103m 2007, ch\u00fang t\u00f4i quy\u1ebft \u0111\u1ecbnh th\u1eed s\u1ee9c v\u1edbi SEO v\u00e0 v\u1ec1 c\u01a1 b\u1ea3n \u0111\u00e3 t\u00e1i c\u1ea5u tr\u00fac OLX t\u1eeb \u0111\u1ea7u \u0111\u1ec3 th\u00e2n thi\u1ec7n v\u1edbi SEO.<\/p>\n K\u1ebft qu\u1ea3 th\u1eadt \u0111\u00e1ng kinh ng\u1ea1c v\u00e0 th\u1ef1c s\u1ef1 \u0111\u00e3 th\u00fac \u0111\u1ea9y vi\u1ec7c thu h\u00fat kh\u00e1ch h\u00e0ng c\u1ee7a ch\u00fang t\u00f4i, th\u00fac \u0111\u1ea9y s\u1ee9c h\u00fat m\u00e0 ch\u00fang t\u00f4i \u0111\u00e3 c\u00f3 \u1edf Ch\u00e2u M\u1ef9 Latinh, \u1ea4n \u0110\u1ed9, B\u1ed3 \u0110\u00e0o Nha v\u00e0 Pakistan. V\u1ec1 c\u01a1 b\u1ea3n, ch\u00fang t\u00f4i \u0111\u00e3 theo \u0111u\u1ed5i chi\u1ebfn l\u01b0\u1ee3c SEO t\u00edch c\u1ef1c cho \u0111\u1ebfn n\u0103m 2010, v\u01b0\u1ee3t qua nhi\u1ec1u \u0111\u1ee3t tri\u1ec3n khai Google Panda kh\u00e1c nhau v\u00e0 ph\u00e1t tri\u1ec3n r\u1ea5t nhanh ch\u00f3ng.<\/p>\n \u0110\u1ebfn \u0111\u1ea7u n\u0103m 2010, ch\u00fang t\u00f4i \u0111\u00e3 v\u01b0\u1ee3t m\u1ed1c 100 tri\u1ec7u l\u01b0\u1ee3t kh\u00e1ch truy c\u1eadp m\u1ed7i th\u00e1ng v\u00e0 c\u00f3 v\u1ebb r\u1ea5t th\u00e0nh c\u00f4ng.<\/p>\n Ch\u00fang t\u00f4i nh\u1eadn ra r\u1eb1ng SEO th\u00f4i l\u00e0 ch\u01b0a \u0111\u1ee7<\/strong><\/p>\n Trong kho\u1ea3ng th\u1eddi gian \u0111\u00f3, ch\u00fang t\u00f4i b\u1eaft \u0111\u1ea7u va ch\u1ea1m ng\u00e0y c\u00e0ng nhi\u1ec1u v\u1edbi m\u1ed9t c\u00f4ng ty giao d\u1ecbch c\u00f4ng khai c\u1ee7a Na Uy t\u00ean l\u00e0 Schibsted. Ban \u0111\u1ea7u h\u1ecd l\u00e0 m\u1ed9t c\u00f4ng ty truy\u1ec1n th\u00f4ng in \u1ea5n nh\u01b0ng \u0111\u00e3 chuy\u1ec3n sang tr\u1ef1c tuy\u1ebfn th\u00e0nh c\u00f4ng. H\u1ecd \u0111\u00e3 th\u1ed1ng tr\u1ecb c\u00e1c th\u1ecb tr\u01b0\u1eddng ph\u00e2n lo\u1ea1i theo chi\u1ec1u ngang t\u1ef1 do \u1edf Na Uy v\u00e0 Th\u1ee5y \u0110i\u1ec3n k\u1ec3 t\u1eeb \u0111\u1ea7u nh\u1eefng n\u0103m 2000 v\u1edbi Finn v\u00e0 Blocket v\u00e0 \u0111\u00e3 m\u1edf r\u1ed9ng sang Ph\u00e1p v\u00e0 \u00dd v\u1edbi LeBonCoin v\u00e0 Subito. H\u1ecd b\u1eaft \u0111\u1ea7u m\u1edf r\u1ed9ng m\u1ea1nh m\u1ebd ra qu\u1ed1c t\u1ebf v\u00e0o kho\u1ea3ng th\u1eddi gian \u0111\u00f3 v\u00e0 ch\u00fang t\u00f4i b\u1eaft \u0111\u1ea7u h\u1ee3p t\u00e1c \u1edf m\u1ed9t s\u1ed1 qu\u1ed1c gia.<\/p>\n Tr\u01b0\u1edbc s\u1ef1 th\u1ea5t v\u1ecdng c\u1ee7a ch\u00fang t\u00f4i v\u1edbi ho\u1ea1t \u0111\u1ed9ng ti\u1ebfp th\u1ecb r\u1ea7m r\u1ed9 v\u00e0 c\u00e1ch ti\u1ebfp c\u1eadn ch\u1ea5t l\u01b0\u1ee3ng n\u1ed9i dung cao, h\u1ecd b\u1eaft \u0111\u1ea7u gi\u00e0nh \u0111\u01b0\u1ee3c th\u1ecb ph\u1ea7n cho ch\u00fang t\u00f4i \u1edf m\u1ed9t s\u1ed1 th\u1ecb tr\u01b0\u1eddng tr\u1ecdng \u0111i\u1ec3m c\u1ee7a ch\u00fang t\u00f4i, b\u1eaft \u0111\u1ea7u t\u1eeb B\u1ed3 \u0110\u00e0o Nha, n\u01a1i ch\u00fang t\u00f4i t\u1eebng ngh\u0129 r\u1eb1ng m\u00ecnh l\u00e0 b\u1ea5t kh\u1ea3 x\u00e2m ph\u1ea1m. M\u1ed9t chi\u1ebfn l\u01b0\u1ee3c t\u01b0\u01a1ng t\u1ef1 c\u0169ng t\u1ecf ra th\u00e0nh c\u00f4ng \u1edf Nga, n\u01a1i Avito sao ch\u00e9p v\u1edf k\u1ecbch Schibsted v\u00e0o th\u01b0 v\u00e0 ch\u1ea1y tr\u1ed1n kh\u1ecfi th\u1ecb tr\u01b0\u1eddng.<\/p>\n Schibsted \u0111\u00e3 \u0111\u01b0\u1ee3c truy\u1ec1n c\u1ea3m h\u1ee9ng t\u1eeb th\u00e0nh c\u00f4ng c\u1ee7a ch\u00fang t\u00f4i \u0111\u1ec3 m\u1edf r\u1ed9ng ra qu\u1ed1c t\u1ebf. \u0110\u1ed5i l\u1ea1i, ch\u00fang t\u00f4i quy\u1ebft \u0111\u1ecbnh sao ch\u00e9p chi\u1ebfn thu\u1eadt c\u1ee7a h\u1ecd:<\/p>\n \u0110\u00e2y l\u00e0 l\u00fac Naspers g\u1ecdi \u0111\u1ebfn<\/strong><\/p>\n Naspers l\u00e0 m\u1ed9t c\u00f4ng ty truy\u1ec1n th\u00f4ng Nam Phi c\u1ef1c k\u1ef3 th\u00e0nh c\u00f4ng. H\u1ecd \u0111\u00e3 chuy\u1ec3n t\u1eeb b\u00e1o in sang truy\u1ec1n h\u00ecnh tr\u1ea3 ti\u1ec1n v\u00e0 sau \u0111\u00f3 l\u00e0 Internet. Tuy\u00ean b\u1ed1 n\u1ed5i ti\u1ebfng c\u1ee7a h\u1ecd l\u00e0 kho\u1ea3n \u0111\u1ea7u t\u01b0 50 tri\u1ec7u USD v\u00e0o Tencent v\u00e0o \u0111\u1ea7u nh\u1eefng n\u0103m 2000 t\u1ea1i Trung Qu\u1ed1c. \u0110i\u1ec1u n\u00e0y tr\u1edf th\u00e0nh quy\u1ec1n s\u1edf h\u1eefu 35% c\u1ee7a Tencent v\u1edbi v\u1ed1n h\u00f3a th\u1ecb tr\u01b0\u1eddng hi\u1ec7n l\u00e0 h\u01a1n 40 t\u1ef7 USD. H\u1ecd quy\u1ebft \u0111\u1ecbnh s\u1edbm \u0111\u1eb7t c\u01b0\u1ee3c v\u00e0o t\u00e0i s\u1ea3n Internet \u1edf c\u00e1c th\u1ecb tr\u01b0\u1eddng l\u1edbn m\u1edbi n\u1ed5i, \u0111\u1eb7c bi\u1ec7t l\u00e0 Trung Qu\u1ed1c, Nga, \u1ea4n \u0110\u1ed9 v\u00e0 Brazil. H\u1ecd s\u1edf h\u1eefu kho\u1ea3ng m\u1ed9t ph\u1ea7n ba Mail.ru, c\u1ed5ng th\u00f4ng tin l\u1edbn nh\u1ea5t \u1edf Nga, v\u00e0 h\u1ea7u h\u1ebft Allegro v\u00e0 Buscape, t\u01b0\u01a1ng \u1ee9ng l\u00e0 eBay c\u1ee7a \u0110\u00f4ng \u00c2u v\u00e0 trang web so s\u00e1nh mua s\u1eafm h\u00e0ng \u0111\u1ea7u \u1edf Brazil.<\/p>\n \u0110i\u1ec1u bu\u1ed3n c\u01b0\u1eddi l\u00e0 sau khi t\u00f4i b\u00e1n c\u1ed5 ph\u1ea7n c\u1ee7a m\u00ecnh \u1edf Aucland cho Bernard Arnault, anh \u1ea5y l\u1ea1i b\u00e1n Aucland cho QXL Ricardo. C\u00f4ng ty \u0111\u00e3 th\u1ef1c hi\u1ec7n m\u1ed9t b\u01b0\u1edbc \u0111\u1ed9t ph\u00e1 v\u00e0 ch\u1ecdn s\u1eed d\u1ee5ng n\u1ec1n t\u1ea3ng c\u00f4ng ngh\u1ec7 Aucland cho ho\u1ea1t \u0111\u1ed9ng c\u1ee7a m\u00ecnh. Naspers sau \u0111\u00f3 \u0111\u00e3 mua QXL Ricardo (s\u1edf h\u1eefu Allegro) v\u1edbi gi\u00e1 1,9 t\u1ef7 USD v\u00e0o n\u0103m 2008. Cho \u0111\u1ebfn ng\u00e0y nay Ricardo, th\u1ecb tr\u01b0\u1eddng tr\u1ef1c tuy\u1ebfn l\u1edbn nh\u1ea5t Th\u1ee5y S\u0129, v\u1eabn ch\u1ea1y tr\u00ean n\u1ec1n t\u1ea3ng c\u00f4ng ngh\u1ec7 Aucland do nh\u00f3m c\u00f4ng ngh\u1ec7 Sophia-Antipolis c\u1ee7a Aucland v\u1eadn h\u00e0nh!<\/p>\n Khi Naspers ti\u1ebfp c\u1eadn ch\u00fang t\u00f4i v\u00e0o n\u0103m 2010, ch\u00fang t\u00f4i nh\u1eadn ra r\u1eb1ng ho\u1ea1t \u0111\u1ed9ng kinh doanh v\u1ec1 c\u01a1 b\u1ea3n l\u00e0 \u0111\u1ed9c quy\u1ec1n t\u1ef1 nhi\u00ean \u1edf c\u1ea5p qu\u1ed1c gia v\u00e0 ch\u00fang t\u00f4i ph\u1ea3i d\u1eabn \u0111\u1ea7u tuy\u1ec7t \u0111\u1ed1i \u1edf m\u1ed9t s\u1ed1 qu\u1ed1c gia chi\u1ebfn l\u01b0\u1ee3c. \u0110\u1ec3 ch\u1ed1ng l\u1ea1i s\u1ef1 t\u1ea5n c\u00f4ng d\u1eef d\u1ed9i c\u1ee7a Schibsted v\u00e0 c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh \u0111\u01b0\u1ee3c t\u00e0i tr\u1ee3 t\u1ed1t nh\u01b0 Quikr \u1edf \u1ea4n \u0110\u1ed9, vi\u1ec7c nh\u1eadn \u0111\u01b0\u1ee3c s\u1ef1 h\u1ed7 tr\u1ee3 c\u1ee7a m\u1ed9t nh\u00e0 t\u00e0i tr\u1ee3 chi\u1ebfn l\u01b0\u1ee3c c\u00f3 t\u00fai ti\u1ec1n s\u00e2u l\u00e0 \u0111i\u1ec1u h\u1ee3p l\u00fd.<\/p>\n Naspers ti\u1ebfp t\u1ee5c th\u00fac \u0111\u1ea9y ch\u00fang t\u00f4i t\u1eadp trung v\u00e0o c\u00e1c th\u1ecb tr\u01b0\u1eddng tr\u1ecdng \u0111i\u1ec3m c\u1ee7a m\u00ecnh: Brazil, \u1ea4n \u0110\u1ed9, B\u1ed3 \u0110\u00e0o Nha v\u00e0 Pakistan, \u0111\u1ed3ng th\u1eddi th\u00e1ch th\u1ee9c ch\u00fang t\u00f4i s\u00e1nh ngang v\u1edbi Schibsted v\u1ec1 m\u1ee9c \u0111\u1ed9 t\u01b0\u01a1ng t\u00e1c c\u1ee7a ng\u01b0\u1eddi d\u00f9ng v\u00e0 ch\u1ea5t l\u01b0\u1ee3ng n\u1ed9i dung.<\/p>\n K\u1ebft qu\u1ea3 kh\u00f4ng c\u00f3 g\u00ec n\u1ed5i b\u1eadt khi bi\u1ec3u \u0111\u1ed3 l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp t\u1eeb m\u1ed9t s\u1ed1 qu\u1ed1c gia c\u1ee7a ch\u00fang t\u00f4i ch\u1ee9ng th\u1ef1c. T\u00f4i \u0111\u00e3 lo\u1ea1i b\u1ecf thang \u0111o \u0111\u1ec3 kh\u00f4ng ti\u1ebft l\u1ed9 th\u00f4ng tin c\u1ee5 th\u1ec3 cho \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh c\u1ee7a ch\u00fang t\u00f4i, nh\u01b0ng h\u00e3y tin t\u00f4i \u1edf \u0111i\u1ec1u n\u00e0y: s\u1ed1 l\u01b0\u1ee3t xem trang tuy\u1ec7t \u0111\u1ed1i r\u1ea5t l\u1edbn.<\/p>\n H\u01a1n bao gi\u1edd h\u1ebft, t\u00f4i tin ch\u1eafc r\u1eb1ng OLX s\u1ebd gi\u00e0nh chi\u1ebfn th\u1eafng \u1edf m\u1ed9t s\u1ed1 qu\u1ed1c gia chi\u1ebfn l\u01b0\u1ee3c.<\/p>\n V\u1eady t\u1ea1i sao l\u1ea1i r\u1eddi \u0111i? <\/strong><\/p>\n C\u00f3 v\u1ebb ngh\u1ecbch l\u00fd khi r\u1eddi \u0111i ngay khi t\u00f4i \u0111ang \u0111\u1ea1t \u0111\u01b0\u1ee3c s\u1ef1 ch\u1eafc ch\u1eafn r\u1eb1ng OLX s\u1ebd l\u00e0 m\u1ed9t c\u00f4ng ty tr\u1ecb gi\u00e1 h\u00e0ng t\u1ef7 \u0111\u00f4 la.<\/p>\n V\u1eady t\u1ea1i sao l\u1ea1i r\u1eddi \u0111i? Tinh th\u1ea7n kinh doanh th\u00f4i th\u00fac t\u00f4i x\u00e2y d\u1ef1ng \u00fd t\u01b0\u1edfng c\u1ee7a m\u00ecnh th\u00e0nh m\u1ed9t c\u00f4ng ty m\u1edbi khi OLX \u0111\u00e3 tr\u01b0\u1edfng th\u00e0nh v\u00e0 c\u00f3 m\u1ed9t \u0111\u1ed9i ng\u0169 qu\u1ea3n l\u00fd tuy\u1ec7t v\u1eddi \u0111\u1ec3 d\u1eabn d\u1eaft c\u00f4ng ty ph\u00e1t tri\u1ec3n. T\u00f4i th\u1ea5y m\u00ecnh khao kh\u00e1t m\u1ed9t cu\u1ed9c phi\u00eau l\u01b0u kinh doanh m\u1edbi!<\/p>\n Ngo\u00e0i ra, th\u00e0nh c\u00f4ng m\u00e0 t\u00f4i v\u00e0 Jose c\u00f3 \u0111\u01b0\u1ee3c v\u1edbi t\u01b0 c\u00e1ch l\u00e0 nh\u00e0 \u0111\u1ea7u t\u01b0 thi\u00ean th\u1ea7n \u0111ang c\u00e1m d\u1ed7 ch\u00fang t\u00f4i c\u00e2n nh\u1eafc vi\u1ec7c th\u00e0nh l\u1eadp m\u1ed9t qu\u1ef9 \u0111\u1ea7u t\u01b0 m\u1ea1o hi\u1ec3m.<\/p>\n Cu\u1ed1i c\u00f9ng, \u0111\u1ed1i v\u1edbi m\u1ed9t c\u00f4ng ty tr\u01b0\u1edfng th\u00e0nh c\u00f3 \u0111\u1ea7y \u0111\u1ee7 nh\u00e2n s\u1ef1 v\u1edbi m\u1ed9t \u0111\u1ed9i ng\u0169 tuy\u1ec7t v\u1eddi, m\u1ed9t CEO l\u00e0 \u0111\u1ee7. Khi t\u00f4i x\u00e2y d\u1ef1ng OLX v\u1edbi Alec, ch\u00fang t\u00f4i ch\u01b0a bao gi\u1edd n\u00f3i v\u1ec1 vi\u1ec7c ai s\u1ebd l\u00e0m g\u00ec. Ch\u00fang t\u00f4i th\u1ef1c s\u1ef1 c\u00f3 nh\u1eefng k\u1ef9 n\u0103ng ch\u1ed3ng ch\u00e9o nhau khi tr\u1edf th\u00e0nh nh\u00e0 t\u01b0 v\u1ea5n v\u00e0 CEO c\u1ee7a trang \u0111\u1ea5u gi\u00e1 \u0111\u01b0\u1ee3c \u0111\u00e0o t\u1ea1o t\u1ea1i Ivy League v\u00e0 m\u1ed7i ng\u01b0\u1eddi c\u00f3 th\u1ec3 l\u00e0m c\u00f4ng vi\u1ec7c c\u1ee7a ng\u01b0\u1eddi kia. S\u1ef1 ph\u00e2n chia vai tr\u00f2 di\u1ec5n ra t\u1ef1 \u0111\u1ed9ng do s\u1edf th\u00edch, v\u1ecb tr\u00ed \u0111\u1ecba l\u00fd c\u1ee7a ch\u00fang t\u00f4i (anh \u1ea5y \u1edf Buenos Aires v\u00e0 t\u00f4i \u1edf NY) v\u00e0 nh\u1eefng l\u1ef1a ch\u1ecdn v\u1ec1 l\u1ed1i s\u1ed1ng.<\/p>\n Cu\u1ed1i c\u00f9ng, t\u00f4i ph\u1ee5 tr\u00e1ch chi\u1ebfn l\u01b0\u1ee3c s\u1ea3n ph\u1ea9m, quan h\u1ec7 nh\u00e0 \u0111\u1ea7u t\u01b0, M&A tuy\u1ebfn \u0111\u1ea7u (x\u00e1c \u0111\u1ecbnh v\u00e0 ti\u1ebfp c\u1eadn m\u1ee5c ti\u00eau), ph\u00e1t tri\u1ec3n kinh doanh v\u00e0 PR ti\u1ebfng Anh. \u00d4ng l\u00e3nh \u0111\u1ea1o c\u00e1c ho\u1ea1t \u0111\u1ed9ng, h\u1ed9i nh\u1eadp sau s\u00e1p nh\u1eadp v\u00e0 PR \u1edf T\u00e2y Ban Nha v\u00e0 B\u1ed3 \u0110\u00e0o Nha. C\u1ea3 hai ch\u00fang t\u00f4i c\u00f9ng nhau thi\u1ebft l\u1eadp chi\u1ebfn l\u01b0\u1ee3c.<\/p>\n Ng\u01b0\u1eddi ta th\u01b0\u1eddng n\u00f3i r\u1eb1ng c\u00f3 \u0111\u1ed3ng CEO v\u00e0 l\u00e0m vi\u1ec7c v\u1edbi b\u1ea1n b\u00e8 l\u00e0 m\u1ed9t \u00fd t\u01b0\u1edfng t\u1ed3i, nh\u01b0ng khi b\u1ea1n c\u00f3 th\u1ec3 bi\u1ebfn n\u00f3 th\u00e0nh hi\u1ec7n th\u1ef1c th\u00ec n\u00f3 s\u1ebd m\u1ea1nh m\u1ebd h\u01a1n nhi\u1ec1u. B\u1ea1n c\u00f3 m\u1ee9c \u0111\u1ed9 tin c\u1eady kh\u00f4ng t\u1ed3n t\u1ea1i trong c\u00e1c m\u1ed1i quan h\u1ec7 kinh doanh truy\u1ec1n th\u1ed1ng. Ch\u00fang t\u00f4i ch\u01b0a bao gi\u1edd tranh c\u00e3i hay b\u1ea5t \u0111\u1ed3ng v\u00e0 t\u00ecnh b\u1ea1n c\u1ee7a ch\u00fang t\u00f4i ch\u01b0a bao gi\u1edd r\u1ea1n n\u1ee9t. T\u01b0\u01a1ng t\u1ef1 nh\u01b0 v\u1eady, t\u00f4i v\u1eabn l\u00e0 b\u1ea1n th\u00e2n c\u1ee7a William v\u00e0 Ariel m\u1eb7c d\u00f9 \u0111\u00e3 l\u00e0m vi\u1ec7c v\u1edbi h\u1ecd nhi\u1ec1u n\u0103m.<\/p>\n Naspers th\u1ef1c s\u1ef1 \u0111\u00e3 ch\u1ee9ng t\u1ecf l\u00e0 m\u1ed9t ng\u01b0\u1eddi th\u00e2u t\u00f3m tuy\u1ec7t v\u1eddi. H\u1ecd ho\u00e0n to\u00e0n tr\u00e1i ng\u01b0\u1ee3c v\u1edbi nh\u1eefng ng\u01b0\u1eddi Nh\u1eadt \u0111\u00e3 mua l\u1ea1i Zingy. H\u1ecd c\u00f3 chi\u1ebfn l\u01b0\u1ee3c, chu \u0111\u00e1o v\u00e0 c\u1ef1c k\u1ef3 hung h\u00e3n. T\u00f4i r\u1ea5t ng\u1ea1c nhi\u00ean v\u00e0 \u0111\u00f4i khi h\u1ebft s\u1ee9c s\u1ee3 h\u00e3i tr\u01b0\u1edbc s\u1ef1 hung h\u00e3n c\u1ee7a ch\u00fang, \u0111i\u1ec1u n\u00e0y n\u00f3i l\u00ean r\u1ea5t nhi\u1ec1u \u0111i\u1ec1u v\u00ec b\u1ea3n ch\u1ea5t c\u1ee7a t\u00f4i l\u00e0 r\u1ea5t hung h\u00e3n. T\u00f4i c\u00f3 th\u1ec3 t\u1ef1 tin n\u00f3i r\u1eb1ng ch\u00fang t\u00f4i s\u1ebd kh\u00f4ng \u0111\u01b0\u1ee3c nh\u01b0 ng\u00e0y h\u00f4m nay n\u1ebfu kh\u00f4ng c\u00f3 s\u1ef1 \u0111\u1ea7u t\u01b0 c\u1ee7a Naspers.<\/p>\n \u0110\u1ed3ng th\u1eddi, sau khi \u0111\u1ea7u t\u01b0 v\u00e0o th\u1eddi h\u1eadu Naspers, t\u00ednh ch\u1ea5t c\u00f4ng vi\u1ec7c c\u1ee7a t\u00f4i b\u1eaft \u0111\u1ea7u thay \u0111\u1ed5i. T\u00f4i kh\u00f4ng c\u00f2n ph\u1ea3i qu\u1ea3n l\u00fd quan h\u1ec7 nh\u00e0 \u0111\u1ea7u t\u01b0 n\u1eefa. Vai tr\u00f2 M&A v\u00e0 ph\u00e1t tri\u1ec3n kinh doanh bi\u1ebfn m\u1ea5t khi ch\u00fang t\u00f4i b\u1eaft \u0111\u1ea7u t\u1eadp trung v\u00e0o t\u0103ng tr\u01b0\u1edfng h\u1eefu c\u01a1. \u0110\u1ed3ng th\u1eddi, ch\u00fang t\u00f4i b\u1eaft \u0111\u1ea7u c\u1ea7n c\u00f3 m\u1ed9t c\u01a1 c\u1ea5u v\u00e0 ng\u00e2n s\u00e1ch ch\u1eb7t ch\u1ebd t\u01b0\u01a1ng x\u1ee9ng v\u1edbi quy m\u00f4 c\u1ee7a m\u00ecnh, ch\u01b0a k\u1ec3 \u0111\u1ebfn vi\u1ec7c \u0111\u01b0\u1ee3c s\u1edf h\u1eefu b\u1edfi m\u1ed9t c\u00f4ng ty giao d\u1ecbch \u0111\u1ea1i ch\u00fang l\u1edbn. Ch\u00fang t\u00f4i kh\u00f4ng c\u00f2n x\u00e2y d\u1ef1ng m\u1ed9t c\u00f4ng ty m\u1edbi n\u1eefa m\u00e0 \u0111ang \u0111i\u1ec1u h\u00e0nh m\u1ed9t c\u00f4ng ty tr\u01b0\u1edfng th\u00e0nh v\u00e0 \u0111\u1ed1i v\u1edbi \u0111i\u1ec1u \u0111\u00f3, ch\u1ec9 c\u1ea7n m\u1ed9t CEO l\u00e0 \u0111\u1ee7.<\/p>\n \u0110\u1ed3ng th\u1eddi, sao ch\u00e9p th\u00eam c\u1ea9m nang c\u1ee7a Schibsted, ch\u00fang t\u00f4i quy\u1ebft \u0111\u1ecbnh ph\u00e2n c\u1ea5p ho\u1ea1t \u0111\u1ed9ng c\u1ee7a OLX v\u00e0 th\u1ef1c s\u1ef1 trao quy\u1ec1n cho c\u00e1c nh\u00e0 qu\u1ea3n l\u00fd qu\u1ed1c gia \u0111\u1ecba ph\u01b0\u01a1ng. V\u00ec v\u1eady, ch\u00fang t\u00f4i \u0111\u00e3 chuy\u1ec3n giao chi\u1ebfn l\u01b0\u1ee3c s\u1ea3n ph\u1ea9m cho c\u00e1c nh\u00f3m \u0111\u1ecba ph\u01b0\u01a1ng. T\u00f4i ho\u00e0n to\u00e0n \u0111\u1ed3ng \u00fd v\u00e0 \u1ee7ng h\u1ed9 nh\u1eefng thay \u0111\u1ed5i chi\u1ebfn l\u01b0\u1ee3c, nh\u01b0ng t\u00f4i c\u0169ng nh\u1eadn ra r\u1eb1ng \u0111\u1ec3 ho\u1ea1t \u0111\u1ed9ng hi\u1ec7u qu\u1ea3 trong t\u1ed5 ch\u1ee9c m\u1edbi n\u00e0y, t\u00f4i s\u1ebd ph\u1ea3i chuy\u1ec3n \u0111\u1ebfn Buenos Aires, Sao Paulo ho\u1eb7c Delhi, \u0111i\u1ec1u m\u00e0 t\u00f4i r\u1ea5t gh\u00e9t ph\u1ea3i l\u00e0m. May m\u1eafn thay, Alec \u0111\u00e3 s\u1ed1ng \u1edf Buenos Aires n\u00ean vi\u1ec7c chuy\u1ec3n giao vai tr\u00f2 CEO duy nh\u1ea5t cho anh \u1ea5y l\u00e0 \u0111i\u1ec1u \u0111\u01b0\u01a1ng nhi\u00ean. G\u1ea7n \u0111\u00e2y t\u00f4i \u0111\u00e3 tr\u1edf v\u1ec1 sau chuy\u1ebfn \u0111i \u0111\u1ebfn v\u0103n ph\u00f2ng OLX \u1edf Delhi v\u00e0 th\u1ea5y nh\u00f3m OLX tr\u00e0n \u0111\u1ea7y n\u0103ng l\u01b0\u1ee3ng v\u00e0 s\u1eb5n s\u00e0ng chinh ph\u1ee5c th\u1ebf gi\u1edbi v\u1edbi s\u1ef1 l\u00e3nh \u0111\u1ea1o c\u1ee7a Alec!<\/p>\n![\"\"](\"https:\/\/fabricegrinda.com\/wp-content\/uploads\/2012\/12\/Why-Im-leaving-OLX.png\")
<\/p>\n![\"\"](\"https:\/\/fabricegrinda.com\/wp-content\/uploads\/2012\/12\/Why-Im-leaving-OL2.png\")
<\/p>\n![\"t\u1ea1i](\"http:\/\/www.fabricegrinda.com\/wp-content\/uploads\/2012\/12\/82e2857ec4e82c46322ef9b7a54b14bf-482x600.jpg\")
<\/p>\n\n\n
\n <\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n \n
\n
\n
\n
\n
![\"\"](\"https:\/\/fabricegrinda.com\/wp-content\/uploads\/2012\/12\/image006-1.jpg\")
<\/p>\n![\"\"](\"http:\/\/www.fabricegrinda.com\/wp-images\/Fabrice\/why_olx6.jpg\")
<\/p>\n![\"\"](\"https:\/\/fabricegrinda.com\/wp-content\/uploads\/2012\/12\/image007.jpg\")
<\/p>\n![\"\"](\"http:\/\/www.fabricegrinda.com\/wp-images\/Fabrice\/why_olx7.jpg\")
<\/p>\n![\"\"](\"https:\/\/fabricegrinda.com\/wp-content\/uploads\/2012\/12\/Why-Im-leaving-OLX3.png\")
<\/p>\n