Th\u1ec9nh tho\u1ea3ng ch\u00fang ta ph\u1ea3i \u0111\u1ed1i m\u1eb7t v\u1edbi vi\u1ec7c \u0111\u01b0a ra m\u1ed9t quy\u1ebft \u0111\u1ecbnh s\u1ebd thay \u0111\u1ed5i cu\u1ed9c \u0111\u1eddi m\u00ecnh. Ch\u00fang ta \u0111\u1ebfn ng\u00e3 t\u01b0 n\u01a1i con \u0111\u01b0\u1eddng ch\u00fang ta ch\u1ecdn \u0111i s\u1ebd ch\u1eb7n \u0111\u1ee9ng nh\u1eefng con \u0111\u01b0\u1eddng kh\u00e1c.
\n\u0110\u1ec3 gi\u00fap t\u00f4i \u0111\u01b0a ra nh\u1eefng quy\u1ebft \u0111\u1ecbnh \u0111\u00f3 – d\u00f9 trong cu\u1ed9c s\u1ed1ng kinh doanh hay cu\u1ed9c s\u1ed1ng c\u00e1 nh\u00e2n – t\u00f4i vi\u1ebft cho m\u00ecnh nh\u1eefng email d\u00e0i v\u00e0 chi ti\u1ebft ph\u00e2n t\u00edch t\u00f4i \u0111ang \u1edf \u0111\u00e2u, t\u00f4i mu\u1ed1n \u1edf \u0111\u00e2u, nh\u1eefng l\u1ef1a ch\u1ecdn c\u1ee7a t\u00f4i c\u0169ng nh\u01b0 nh\u1eefng \u01b0u v\u00e0 nh\u01b0\u1ee3c \u0111i\u1ec3m c\u1ee7a ch\u00fang.<\/p>\n
Ch\u00ednh h\u00e0nh \u0111\u1ed9ng vi\u1ebft ra c\u00e1c l\u1ef1a ch\u1ecdn \u0111\u00e3 gi\u00fap t\u00f4i suy ngh\u0129 th\u1ea5u \u0111\u00e1o v\u1ec1 ch\u00fang. T\u00f4i hi\u1ebfm khi \u0111i \u0111\u1ebfn k\u1ebft lu\u1eadn \u0111\u00fang khi vi\u1ebft e-mail cho ch\u00ednh m\u00ecnh, nh\u01b0ng th\u01b0\u1eddng t\u00ecm th\u1ea5y n\u00f3 sau v\u00e0i tu\u1ea7n – \u0111\u00f4i khi sau khi s\u1eed d\u1ee5ng e-mail l\u00e0m c\u00f4ng c\u1ee5 th\u1ea3o lu\u1eadn v\u1edbi nh\u1eefng ng\u01b0\u1eddi b\u1ea1n th\u00e2n v\u00e0 nh\u1eefng c\u1ed1 v\u1ea5n \u0111\u00e1ng tin c\u1eady c\u1ee7a t\u00f4i.<\/p>\n
H\u00e3y t\u00ecm b\u00ean d\u01b0\u1edbi m\u1ed9t e-mail t\u00f4i \u0111\u00e3 vi\u1ebft cho ch\u00ednh m\u00ecnh v\u00e0o ng\u00e0y 30 th\u00e1ng 1 n\u0103m 2001. T\u00f4i \u0111\u00e3 b\u00e1n Aucland v\u00e0i th\u00e1ng tr\u01b0\u1edbc v\u00e0 \u0111ang loay hoay quy\u1ebft \u0111\u1ecbnh xem m\u00ecnh n\u00ean l\u00e0m g\u00ec ti\u1ebfp theo. \u0110\u1ecdc n\u00f3 c\u00e0ng th\u00fa v\u1ecb h\u01a1n, d\u1ef1a tr\u00ean nh\u1eefng g\u00ec t\u00f4i \u0111\u00e3 l\u00e0m ti\u1ebfp theo<\/p>\n
T\u1eeb:<\/strong> Fabrice Grinda G\u1ea7n \u0111\u00e2y t\u00f4i c\u00f3 kh\u00e1 nhi\u1ec1u th\u1eddi gian r\u1ea3nh v\u00e0 d\u00e0nh th\u1eddi gian \u0111\u1ec3 suy ng\u1eabm xem m\u00ecnh \u0111ang \u0111\u1ee9ng \u1edf \u0111\u00e2u trong cu\u1ed9c \u0111\u1eddi \u201ckinh doanh\u201d c\u1ee7a m\u00ecnh v\u00e0 nh\u1eefng g\u00ec t\u00f4i n\u00ean l\u00e0m trong nh\u1eefng n\u0103m t\u1edbi. Th\u1eadt kh\u00f4ng may, t\u00f4i ch\u01b0a th\u1ec3 \u0111\u01b0a ra k\u1ebft lu\u1eadn cu\u1ed1i c\u00f9ng v\u00e0 t\u00f4i mu\u1ed1n nh\u1edd b\u1ea1n gi\u00fap \u0111\u1ee1 \u0111\u1ec3 suy ngh\u0129 th\u1ea5u \u0111\u00e1o. \u0110\u1ec3 s\u1eafp x\u1ebfp l\u1ea1i suy ngh\u0129 c\u1ee7a m\u00ecnh, t\u00f4i vi\u1ebft ra b\u1ea3n ph\u00e2n t\u00edch v\u1ec1 t\u00ecnh h\u00ecnh hi\u1ec7n t\u1ea1i c\u1ee7a m\u00ecnh v\u00e0 nh\u1eefng g\u00ec t\u00f4i c\u00f3 th\u1ec3 l\u00e0m.<\/p>\n V\u1ecb tr\u00ed hi\u1ec7n t\u1ea1i<\/strong><\/p>\n Ng\u00e0y nay, t\u00f4i c\u0169ng kh\u00f4ng ti\u1ebfn g\u1ea7n h\u01a1n ba n\u0103m tr\u01b0\u1edbc t\u1eeb v\u1ecb tr\u00ed c\u00f3 th\u1ec3 t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn nh\u1eefng \u0111i\u1ec1u t\u1ed1t \u0111\u1eb9p h\u01a1n tr\u00ean th\u1ebf gi\u1edbi. T\u1ec7 h\u01a1n n\u1eefa, t\u00f4i ch\u01b0a \u0111\u1ea1t \u0111\u1ebfn m\u1ee9c gi\u00e0u c\u00f3 \u0111\u1ee7 \u0111\u1ec3 kh\u00f4ng c\u1ea7n ph\u1ea3i lo l\u1eafng v\u1ec1 vi\u1ec7c m\u00ecnh s\u1ebd ki\u1ebfm s\u1ed1ng nh\u01b0 th\u1ebf n\u00e0o trong v\u00e0i n\u0103m t\u1edbi. K\u1ebft qu\u1ea3 l\u00e0 t\u00f4i s\u1ebd ph\u1ea3i theo \u0111u\u1ed5i c\u00e1c ho\u1ea1t \u0111\u1ed9ng \u201cv\u00ec l\u1ee3i nhu\u1eadn\u201d trong th\u1eddi gian ng\u1eafn.<\/p>\n Sau khi r\u1eddi Aucland, t\u00f4i tin r\u1eb1ng m\u00ecnh mu\u1ed1n tr\u1edf th\u00e0nh doanh nh\u00e2n l\u1ea7n n\u1eefa. Sau hai tu\u1ea7n ngh\u1ec9 ng\u01a1i, t\u00f4i tr\u1edf n\u00ean b\u1ed3n ch\u1ed3n \u0111\u1ebfn m\u1ee9c b\u1eaft \u0111\u1ea7u ph\u00e2n t\u00edch th\u1ecb tr\u01b0\u1eddng Internet Hoa K\u1ef3 \u0111\u1ec3 t\u00ecm ki\u1ebfm c\u01a1 h\u1ed9i kinh doanh ch\u00eanh l\u1ec7ch gi\u00e1. T\u01b0\u01a1ng t\u1ef1 nh\u01b0 v\u1eady, t\u00f4i b\u1eaft \u0111\u1ea7u t\u00ecm ki\u1ebfm \u201cc\u00e1c v\u1ea5n \u0111\u1ec1\u201d tr\u00ean th\u1ebf gi\u1edbi m\u00e0 m\u1ed9t doanh nh\u00e2n c\u00f3 th\u1ec3 gi\u1ea3i quy\u1ebft b\u1eb1ng c\u00e1ch lo\u1ea1i b\u1ecf ho\u1eb7c t\u00e1i trung gian h\u00f3a m\u1ed9t s\u1ed1 chu\u1ed7i cung \u1ee9ng ho\u1eb7c quy tr\u00ecnh nh\u1ea5t \u0111\u1ecbnh. \u0110i\u1ec1u n\u00e0y d\u1eabn \u0111\u1ebfn m\u1ed9t s\u1ed1 \u00fd t\u01b0\u1edfng. Th\u1eadt kh\u00f4ng may, kh\u00f4ng ai trong s\u1ed1 h\u1ecd l\u00e0 \u201c\u0111\u00fang\u201d. Trong m\u1ed9t s\u1ed1 tr\u01b0\u1eddng h\u1ee3p, m\u00f4i tr\u01b0\u1eddng c\u1ea1nh tranh tr\u1edf n\u00ean qu\u00e1 kh\u1ed1c li\u1ec7t, trong m\u1ed9t s\u1ed1 tr\u01b0\u1eddng h\u1ee3p kh\u00e1c, m\u00f4 h\u00ecnh kinh doanh kh\u00f4ng r\u00f5 r\u00e0ng\u2026 Lu\u00f4n c\u00f3 \u0111i\u1ec1u g\u00ec \u0111\u00f3 kh\u00f4ng \u1ed5n.<\/p>\n \u0110i\u1ec1u th\u00fa v\u1ecb l\u00e0 t\u00f4i \u0111\u00e3 tr\u1ea3i qua qu\u00e1 tr\u00ecnh t\u01b0\u01a1ng t\u1ef1 trong 6 th\u00e1ng qua t\u1ea1i McKinsey. T\u00f4i ch\u01b0a bao gi\u1edd t\u00ecm th\u1ea5y m\u1ed9t \u00fd t\u01b0\u1edfng tuy\u1ec7t v\u1eddi th\u00f4ng qua ph\u00e2n t\u00edch. Vi\u1ec7c th\u00e0nh l\u1eadp Aucland \u0111\u1ebfn nh\u1edd may m\u1eafn. M\u1ed9t ng\u00e0y n\u1ecd, m\u1ed9t ng\u01b0\u1eddi b\u1ea1n c\u1ee7a t\u00f4i b\u01b0\u1edbc v\u00e0o v\u0103n ph\u00f2ng c\u1ee7a t\u00f4i v\u00e0 n\u00f3i v\u1edbi t\u00f4i r\u1eb1ng \u201cT\u00f4i v\u1eeba xem trang web n\u00e0y\u201d. Trang web \u0111\u00f3 l\u00e0 eBay. T\u00f4i ngay l\u1eadp t\u1ee9c y\u00eau th\u00edch d\u1ef1 \u00e1n. N\u00f3 th\u1eadt ho\u00e0n h\u1ea3o. N\u00f3 c\u00f3 m\u1ed9t th\u1ecb tr\u01b0\u1eddng r\u1ed9ng l\u1edbn, m\u1ed9t m\u00f4 h\u00ecnh kinh doanh h\u1ea5p d\u1eabn, c\u1ea7n s\u1ed1 v\u1ed1n m\u00e0 t\u00f4i bi\u1ebft m\u00ecnh c\u00f3 th\u1ec3 huy \u0111\u1ed9ng \u0111\u01b0\u1ee3c, n\u00f3 d\u1ec5 th\u1ef1c hi\u1ec7n v\u00e0 \u0111\u00fang th\u1eddi \u0111i\u1ec3m. \u0110i\u1ec1u tuy\u1ec7t v\u1eddi h\u01a1n n\u1eefa l\u00e0 t\u00f4i \u0111\u00e3 y\u00eau th\u00edch c\u00f4ng vi\u1ec7c kinh doanh n\u00e0y ngay khi b\u1eaft \u0111\u1ea7u l\u00e0m vi\u1ec7c trong \u0111\u00f3. Sau 2 th\u00e1ng t\u00ecm ki\u1ebfm \u00fd t\u01b0\u1edfng kh\u00f4ng th\u00e0nh c\u00f4ng, t\u00f4i \u0111\u01b0\u1ee3c m\u1eddi v\u00e0o nhi\u1ec1u v\u1ecb tr\u00ed kh\u00e1c nhau trong c\u00e1c ng\u00e2n h\u00e0ng \u0111\u1ea7u t\u01b0, c\u00f4ng ty t\u01b0 v\u1ea5n, c\u00f4ng ty c\u1ed5 ph\u1ea7n t\u01b0 nh\u00e2n v\u00e0 b\u1ed9 ph\u1eadn Internet c\u1ee7a c\u00e1c c\u00f4ng ty l\u1edbn. T\u00f4i t\u1eeb ch\u1ed1i t\u1ea5t c\u1ea3 nh\u1eefng l\u1eddi \u0111\u1ec1 ngh\u1ecb \u0111\u00f3 v\u00e0 thay v\u00e0o \u0111\u00f3 tr\u1edf th\u00e0nh nh\u00e0 t\u01b0 v\u1ea5n cho m\u1ed9t s\u1ed1 c\u00f4ng ty Internet. L\u00fd do \u0111\u1eb1ng sau s\u1ef1 l\u1ef1a ch\u1ecdn \u0111\u00f3 l\u00e0 n\u00f3 s\u1ebd cho ph\u00e9p t\u00f4i gi\u1eef li\u00ean l\u1ea1c v\u1edbi \u201cm\u00f4i tr\u01b0\u1eddng\u201d v\u00e0 t\u0103ng kh\u1ea3 n\u0103ng t\u00ecm ra m\u1ed9t \u00fd t\u01b0\u1edfng m\u1edbi.<\/p>\n V\u00ec t\u00f4i v\u1eabn \u0111\u01b0\u1ee3c Aucland tr\u1ea3 ti\u1ec1n trong 9 th\u00e1ng t\u1edbi n\u00ean t\u00f4i ch\u1ecdn ch\u1ec9 \u0111\u01b0\u1ee3c tr\u1ea3 b\u1eb1ng v\u1ed1n ch\u1ee7 s\u1edf h\u1eefu. Trong b\u1ed1n th\u00e1ng qua, t\u00f4i \u0111\u00e3 l\u00e0m vi\u1ec7c \u201cto\u00e0n th\u1eddi gian\u201d (50 gi\u1edd m\u1ed9t tu\u1ea7n, kh\u00f4ng ph\u1ea3i 80 gi\u1edd tr\u1edf l\u00ean nh\u01b0 th\u01b0\u1eddng l\u1ec7) cho MilleMercis (m\u1ed9t trang danh s\u00e1ch mong mu\u1ed1n), MinutePay (m\u1ed9t trang web gi\u1ed1ng Paypal c\u1ee7a Ph\u00e1p) v\u00e0 Trokers (m\u1ed9t trang web trao \u0111\u1ed5i C2C. c\u0169ng ra m\u1eaft trang web Half.com). \u0110\u1ed1i v\u1edbi nh\u1eefng c\u00f4ng ty n\u00e0y, t\u00f4i ch\u1ee7 y\u1ebfu:<\/p>\n T\u00f4i \u0111\u00e3 c\u00f3 t\u00e1c \u0111\u1ed9ng t\u00edch c\u1ef1c r\u1ea5t l\u1edbn \u0111\u1ebfn c\u1ea3 ba c\u00f4ng ty v\u00ec c\u1ea3 ba \u0111\u1ec1u \u0111ang \u1edf giai \u0111o\u1ea1n ph\u00e1t tri\u1ec3n r\u1ea5t s\u1edbm. H\u1ecd c\u00f3 t\u1eeb 3 \u0111\u1ebfn 8 nh\u00e2n vi\u00ean \u0111\u1ec1u \u0111\u01b0\u1ee3c tr\u1ea3 m\u1ee9c l\u01b0\u01a1ng t\u1ed1i thi\u1ec3u v\u00e0 h\u1ecd c\u00f3 r\u1ea5t \u00edt ho\u1eb7c kh\u00f4ng c\u00f3 doanh thu c\u0169ng nh\u01b0 \u00edt ng\u01b0\u1eddi qua l\u1ea1i. V\u1ea5n \u0111\u1ec1 l\u00e0 t\u00f4i \u0111ang ch\u00e1n n\u1ea3n. Kh\u00f4ng c\u00f3 \u0111\u1ee7 c\u00f4ng vi\u1ec7c c\u00f3 \u00fd ngh\u0129a \u0111\u1ec3 t\u00f4i l\u00e0m \u1edf \u0111\u00f3 m\u1ed9t khi t\u00f4i vi\u1ebft k\u1ebf ho\u1ea1ch kinh doanh v\u00e0 th\u1ef1c hi\u1ec7n c\u00f4ng vi\u1ec7c ph\u00e1t tri\u1ec3n kinh doanh quan tr\u1ecdng. Ngo\u00e0i ra c\u00f4ng vi\u1ec7c c\u00f2n t\u01b0\u01a1ng \u0111\u1ed1i nh\u00e0m ch\u00e1n. Khi b\u1ea1n \u0111\u00e3 vi\u1ebft k\u1ebf ho\u1ea1ch kinh doanh m\u1ed9t l\u1ea7n, b\u1ea1n c\u00f3 th\u1ec3 vi\u1ebft \u0111\u01b0\u1ee3c 50. T\u1ea5t c\u1ea3 \u0111\u1ec1u theo c\u00f9ng m\u1ed9t c\u1ea5u tr\u00fac. T\u01b0\u01a1ng t\u1ef1 nh\u01b0 v\u1eady, c\u00e1c kh\u00eda c\u1ea1nh kh\u00e1c c\u1ee7a c\u00f4ng vi\u1ec7c r\u1ea5t l\u1eb7p \u0111i l\u1eb7p l\u1ea1i. Ho\u1eb7c c\u00f3 th\u1ec3 ch\u1ec9 l\u00e0 t\u00f4i kh\u00f4ng c\u00f3 c\u00f9ng ni\u1ec1m \u0111am m\u00ea v\u1edbi d\u1ef1 \u00e1n c\u1ee7a ng\u01b0\u1eddi kh\u00e1c ho\u1eb7c nh\u1eefng d\u1ef1 \u00e1n c\u1ee5 th\u1ec3 \u0111\u00f3.<\/p>\n Tuy nhi\u00ean, t\u00f4i \u0111\u00e3 c\u00f3 th\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ed9t trong nh\u1eefng m\u1ee5c ti\u00eau c\u1ee7a m\u00ecnh \u2013 gi\u1eef li\u00ean l\u1ea1c v\u1edbi \u201cm\u00f4i tr\u01b0\u1eddng\u201d. T\u00f4i c\u00f3 \u0111\u1ee7 th\u1eddi gian r\u1ea3nh \u0111\u1ec3 th\u1ef1c s\u1ef1 \u0111\u00e0o s\u00e2u v\u00e0 m\u1edf r\u1ed9ng m\u1ea1ng l\u01b0\u1edbi quan h\u1ec7 c\u1ee7a m\u00ecnh tr\u00ean Internet. T\u00f4i \u0111\u00e3 tham d\u1ef1 t\u1ea5t c\u1ea3 c\u00e1c h\u1ed9i ngh\u1ecb, cu\u1ed9c h\u1ecdp v\u00e0 b\u1eefa ti\u1ec7c quan tr\u1ecdng tr\u00ean Internet. T\u00f4i c\u0169ng d\u00e0nh th\u1eddi gian \u0111i ngh\u1ec9 \u1edf \u1ea4n \u0110\u1ed9 v\u00e0 \u0111i tr\u01b0\u1ee3t tuy\u1ebft v\u00e0o m\u1ed7i cu\u1ed1i tu\u1ea7n. Th\u1eadt kh\u00f4ng may, kh\u00f4ng c\u00f3 ho\u1ea1t \u0111\u1ed9ng n\u00e0o trong s\u1ed1 n\u00e0y mang l\u1ea1i m\u1ed9t \u00fd t\u01b0\u1edfng tuy\u1ec7t v\u1eddi v\u00e0 50 gi\u1edd l\u00e0m vi\u1ec7c m\u1ed7i tu\u1ea7n v\u1edbi c\u00f4ng vi\u1ec7c t\u01b0 v\u1ea5n \u201cnh\u00e0m ch\u00e1n\u201d \u0111ang ng\u0103n c\u1ea3n t\u00f4i d\u00e0nh th\u1eddi gian \u0111\u1ec3 ngh\u0129 \u0111\u1ebfn nh\u1eefng d\u1ef1 \u00e1n kinh doanh m\u1edbi.<\/p>\n Ngo\u00e0i ra, t\u00f4i kh\u00f4ng ch\u1eafc m\u00f4 h\u00ecnh kinh doanh m\u00e0 t\u00f4i \u0111ang theo \u0111u\u1ed5i c\u00f3 h\u1ea5p d\u1eabn hay kh\u00f4ng. T\u00f4i hi\u1ec7n c\u00f3:<\/p>\n Kh\u00f4ng c\u00f3 g\u00ec \u0111\u00e1ng ng\u1ea1c nhi\u00ean khi t\u00f4i d\u00e0nh ph\u1ea7n l\u1edbn th\u1eddi gian c\u1ee7a m\u00ecnh t\u1ea1i MilleMercis (\u0111\u00f3 c\u0169ng l\u00e0 n\u01a1i l\u00e0m vi\u1ec7c t\u1ed1t nh\u1ea5t). V\u1ea5n \u0111\u1ec1 l\u00e0 nh\u1eefng c\u00f4ng ty n\u00e0y c\u00f2n \u1edf giai \u0111o\u1ea1n \u0111\u1ea7u n\u00ean kh\u00f4ng r\u00f5 khi n\u00e0o c\u1ed5 ph\u1ea7n c\u1ee7a t\u00f4i s\u1ebd c\u00f3 t\u00ednh thanh kho\u1ea3n. Trong tr\u01b0\u1eddng h\u1ee3p c\u1ee7a MilleMercis, kho\u1ea3n th\u00f9 lao c\u1ee7a t\u00f4i ph\u1ee5 thu\u1ed9c v\u00e0o kh\u1ea3 n\u0103ng g\u00e2y qu\u1ef9 ho\u1eb7c b\u00e1n c\u00f4ng ty c\u1ee7a t\u00f4i trong 9 th\u00e1ng t\u1edbi. H\u1ea7u h\u1ebft c\u00e1c c\u00f4ng ty ti\u1ebfp c\u1eadn t\u00f4i \u0111\u1ec3 t\u01b0 v\u1ea5n cho h\u1ecd \u0111\u1ec1u mu\u1ed1n c\u00f3 c\u00f9ng m\u1ed9t ki\u1ec3u c\u01a1 c\u1ea5u l\u01b0\u01a1ng th\u01b0\u1edfng d\u1ef1a tr\u00ean hi\u1ec7u su\u1ea5t. R\u00f5 r\u00e0ng vi\u1ec7c h\u1ecd l\u00e0m nh\u01b0 v\u1eady l\u00e0 c\u00f3 l\u00fd, nh\u01b0ng v\u1ec1 c\u01a1 b\u1ea3n, \u0111i\u1ec1u \u0111\u00f3 bu\u1ed9c t\u00f4i ph\u1ea3i l\u00e0m vi\u1ec7c b\u00e1n th\u1eddi gian cho h\u1ecd trong \u00edt nh\u1ea5t 12 th\u00e1ng. Ngo\u00e0i ra, n\u00f3 kh\u00f4ng c\u00f3 kh\u1ea3 n\u0103ng m\u1edf r\u1ed9ng cao \u2013 t\u00f4i ch\u1ec9 c\u00f3 th\u1ec3 l\u00e0m \u0111\u01b0\u1ee3c r\u1ea5t nhi\u1ec1u vi\u1ec7c.<\/p>\n Trong t\u1ea5t c\u1ea3 c\u00e1c tr\u01b0\u1eddng h\u1ee3p n\u00e0y, t\u00f4i \u0111\u1ec1u nh\u1eadn \u0111\u01b0\u1ee3c quy\u1ec1n ch\u1ecdn c\u1ed5 phi\u1ebfu \u1edf v\u00f2ng \u0111\u1ecbnh gi\u00e1 cu\u1ed1i c\u00f9ng (r\u1ea5t kh\u00f3 \u0111\u1ec3 l\u00e0m b\u1ea5t c\u1ee9 \u0111i\u1ec1u g\u00ec kh\u00e1c ngo\u00e0i \u0111i\u1ec1u \u0111\u00f3 \u1edf Ph\u00e1p). K\u1ebft qu\u1ea3 l\u00e0 l\u1ee3i nhu\u1eadn c\u1ee7a t\u00f4i ph\u1ee5 thu\u1ed9c r\u1ea5t nhi\u1ec1u v\u00e0o vi\u1ec7c \u0111\u1ecbnh gi\u00e1 tho\u00e1t l\u1ec7nh. Ngo\u00e0i ra, c\u00e1c c\u00f4ng ty c\u1ef1c k\u1ef3 r\u1ee7i ro. MinutePay v\u00e0 Trokers hi\u1ec7n c\u00f3 m\u1ed9t m\u00f4 h\u00ecnh kinh doanh \u0111\u00e1ng ng\u1edd (m\u1eb7c d\u00f9 t\u00f4i y\u00eau th\u00edch c\u00e1c d\u1ecbch v\u1ee5 n\u00e0y v\u00e0 h\u1ecd t\u1ea1o ra gi\u00e1 tr\u1ecb l\u1edbn cho kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh). MilleMercis l\u00e0 c\u00f4ng ty d\u1eabn \u0111\u1ea7u trong th\u1ecb tr\u01b0\u1eddng danh s\u00e1ch mong mu\u1ed1n \u1edf Ph\u00e1p, nh\u01b0ng h\u1ecd l\u00e0 m\u1ed9t c\u00f4ng ty nh\u1ecf trong th\u1ecb tr\u01b0\u1eddng ti\u1ebfp th\u1ecb qua e-mail m\u00e0 h\u1ecd ki\u1ebfm \u0111\u01b0\u1ee3c doanh thu t\u1eeb \u0111\u00f3. T\u1ea5t c\u1ea3 nh\u1eefng \u0111i\u1ec1u n\u00e0y \u0111\u1ec3 n\u00f3i l\u00ean r\u1eb1ng c\u00f4ng vi\u1ec7c \u0111\u00e1ng gi\u00e1 c\u1ee7a n\u0103m nay c\u00f3 th\u1ec3 mang l\u1ea1i 0 \u0111\u00f4 la v\u00e0 c\u00f3 th\u1ec3 l\u00ean t\u1edbi 1 tri\u1ec7u \u0111\u00f4 la. \u0110i\u1ec1u \u0111\u00f3 n\u00f3i l\u00ean r\u1eb1ng, b\u1ea5t k\u1ec3 gi\u00e1 tr\u1ecb m\u00e0 n\u0103m nay t\u1ea1o ra cho t\u00f4i l\u00e0 bao nhi\u00eau th\u00ec ti\u1ec1n m\u1eb7t c\u0169ng kh\u00f3 c\u00f3 th\u1ec3 c\u00f3 trong v\u00f2ng 4 \u0111\u1ebfn 5 n\u0103m n\u1eefa khi c\u00e1c c\u00f4ng ty tr\u1edf n\u00ean thanh kho\u1ea3n.<\/p>\n V\u00ec t\u00f4i c\u00f3 m\u1ed9t s\u1ed1 chi ph\u00ed – th\u1ef1c ph\u1ea9m, m\u1ed9t c\u0103n h\u1ed9 (cu\u1ed1i c\u00f9ng), v.v. \u2013 T\u00f4i ph\u1ea3i b\u1eaft \u0111\u1ea7u t\u1ea1o ra m\u1ed9t s\u1ed1 ti\u1ec1n m\u1eb7t n\u1ebfu t\u00f4i kh\u00f4ng mu\u1ed1n \u201c\u0103n s\u1ea1ch\u201d s\u1ed1 ti\u1ec1n \u00edt \u1ecfi m\u00e0 t\u00f4i ki\u1ebfm \u0111\u01b0\u1ee3c t\u1eeb Aucland. N\u1ebfu t\u00f4i mu\u1ed1n ti\u1ebfp t\u1ee5c l\u00e0 nh\u00e0 t\u01b0 v\u1ea5n, t\u00f4i s\u1ebd ph\u1ea3i thay \u0111\u1ed5i m\u00f4 h\u00ecnh kinh doanh v\u00e0o th\u00e1ng 10 t\u1edbi sau khi Aucland ng\u1eebng tr\u1ea3 l\u01b0\u01a1ng cho t\u00f4i. (L\u01b0u \u00fd r\u1eb1ng t\u00f4i \u0111\u00e3 c\u00f3 c\u01a1 h\u1ed9i nh\u1eadn \u0111\u01b0\u1ee3c ti\u1ec1n m\u1eb7t t\u1eeb ba c\u00f4ng ty tr\u00ean. T\u00f4i ch\u1ecdn kh\u00f4ng l\u00e0m v\u1eady v\u00ec t\u00f4i kh\u00f4ng c\u1ea7n n\u00f3 trong khi Aucland \u0111ang tr\u1ea3 ti\u1ec1n cho t\u00f4i v\u1edbi hy v\u1ecdng ki\u1ebfm \u0111\u01b0\u1ee3c nhi\u1ec1u ti\u1ec1n h\u01a1n b\u1eb1ng c\u00e1ch l\u1ea5y v\u1ed1n s\u1edf h\u1eefu).<\/p>\n \u0110i\u1ec1u \u0111\u00f3 n\u00f3i r\u1eb1ng, t\u00f4i kh\u00f4ng mu\u1ed1n tr\u1edf th\u00e0nh m\u1ed9t nh\u00e0 t\u01b0 v\u1ea5n. C\u00f4ng vi\u1ec7c nh\u00e0m ch\u00e1n v\u00e0 kh\u00f3 c\u00f3 th\u1ec3 gi\u00fap t\u00f4i tr\u1edf n\u00ean gi\u00e0u c\u00f3. T\u00f4i th\u1eadm ch\u00ed \u0111ang c\u00e2n nh\u1eafc vi\u1ec7c d\u1eebng c\u00f4ng vi\u1ec7c t\u00f4i \u0111ang l\u00e0m cho MilleMercis, Trokers v\u00e0 MinutePay v\u00e0 ch\u1ea5p nh\u1eadn m\u1ea5t m\u00e1t v\u00ec \u0111\u00e3 l\u00e0m vi\u1ec7c kh\u00f4ng c\u00f4ng cho h\u1ecd (n\u1ebfu ng\u00e0y mai t\u00f4i d\u1eebng l\u1ea1i, t\u00f4i s\u1ebd ch\u1ec9 c\u00f3 1% Troker).<\/p>\n V\u1ea5n \u0111\u1ec1 l\u00e0 n\u1ebfu t\u00f4i d\u1eebng l\u1ea1i t\u00f4i c\u1ea7n ph\u1ea3i l\u00e0m vi\u1ec7c kh\u00e1c. C\u00e2u h\u1ecfi ngh\u00ecn t\u1ef7 \u0111\u00f4 la l\u00e0 g\u00ec? T\u00f4i kh\u00f4ng ch\u1eafc m\u00ecnh mu\u1ed1n l\u00e0m g\u00ec v\u00e0 \u0111i\u1ec1u g\u00ec s\u1ebd khi\u1ebfn t\u00f4i h\u1ee9ng th\u00fa. T\u00f4i \u0111o\u00e1n m\u1ed9t v\u00e0i con \u0111\u01b0\u1eddng l\u00e0 hi\u1ec3n nhi\u00ean:<\/p>\n Ng\u00e2n h\u00e0ng \u0111\u1ea7u t\u01b0<\/strong><\/p>\n T\u00f4i ch\u01b0a bao gi\u1edd l\u00e0m vi\u1ec7c trong l\u0129nh v\u1ef1c ng\u00e2n h\u00e0ng \u0111\u1ea7u t\u01b0 n\u00ean t\u00f4i kh\u00f4ng nh\u1ea5t thi\u1ebft ph\u1ea3i c\u00f3 \u0111\u1ee7 kh\u1ea3 n\u0103ng \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 c\u00f4ng vi\u1ec7c s\u1ebd nh\u01b0 th\u1ebf n\u00e0o. Nh\u00ecn t\u1eeb g\u00f3c \u0111\u1ed9 b\u00ean ngo\u00e0i, t\u00f4i ngh\u0129 m\u00ecnh th\u00edch l\u00e0m vi\u1ec7c trong l\u0129nh v\u1ef1c M&A trong m\u1ed9t ng\u00e2n h\u00e0ng. C\u00f3 l\u1ebd s\u1ebd r\u1ea5t th\u00fa v\u1ecb n\u1ebfu \u0111\u01b0\u1ee3c tham gia v\u00e0o qu\u00e1 tr\u00ecnh \u0111\u00e0m ph\u00e1n v\u00e0 suy ngh\u0129 th\u1ea5u \u0111\u00e1o v\u1ec1 s\u1ef1 ph\u00e2n chia c\u0169ng nh\u01b0 bi\u1ec7n minh c\u1ee7a c\u00e1c th\u1ecfa thu\u1eadn. C\u00f4ng vi\u1ec7c n\u00e0y c\u00f3 v\u1ebb gi\u1ed1ng v\u1edbi c\u00f4ng vi\u1ec7c ph\u00e1t tri\u1ec3n kinh doanh m\u00e0 t\u00f4i \u0111\u00e3 l\u00e0m cho Aucland, \u0111i\u1ec1u m\u00e0 t\u00f4i r\u1ea5t th\u00edch. Tuy nhi\u00ean, c\u00f4ng vi\u1ec7c n\u00e0y c\u00f3 v\u1ebb kh\u00f4ng th\u00e1ch th\u1ee9c v\u1ec1 m\u1eb7t tr\u00ed tu\u1ec7 v\u00e0 s\u1ebd kh\u00f4ng t\u1eadn d\u1ee5ng t\u1ed1t kh\u1ea3 n\u0103ng n\u1eafm b\u1eaft c\u00e1c kh\u00e1i ni\u1ec7m v\u00e0 l\u00fd thuy\u1ebft ph\u1ee9c t\u1ea1p c\u1ee7a t\u00f4i. Ngo\u00e0i ra, t\u00f4i kh\u00f4ng c\u1ea3m th\u1ea5y m\u00ecnh l\u00e0 m\u1ed9t nh\u00e0 \u0111\u00e0m ph\u00e1n hay h\u00f2a gi\u1ea3i gi\u1ecfi.<\/p>\n T\u00f4i th\u1eadm ch\u00ed c\u00f3 th\u1ec3 \u0111\u00e3 b\u1ecf l\u1ee1 c\u01a1 h\u1ed9i t\u1ed1t nh\u1ea5t \u0111\u1ec3 tham gia th\u1ecb tr\u01b0\u1eddng. Ngay sau khi t\u00f4i ngh\u1ec9 vi\u1ec7c t\u1ea1i Aucland, m\u1ed9t c\u00f4ng ty s\u0103n \u0111\u1ea7u ng\u01b0\u1eddi \u0111\u00e3 g\u1ecdi cho t\u00f4i \u0111\u1ec3 m\u1eddi l\u00e0m vi\u1ec7c v\u1edbi t\u01b0 c\u00e1ch l\u00e0 ng\u01b0\u1eddi \u0111\u1ee9ng \u0111\u1ea7u b\u1ed9 ph\u1eadn M&A Internet t\u1ea1i hai ng\u00e2n h\u00e0ng Ph\u00e1p, n\u01a1i t\u00f4i s\u1ebd b\u00e1o c\u00e1o tr\u1ef1c ti\u1ebfp v\u1edbi c\u00e1c \u0111\u1ed1i t\u00e1c h\u00e0ng \u0111\u1ea7u. Anh \u1ea5y kh\u00f4ng n\u00eau t\u00ean h\u1ecd nh\u01b0ng \u0111\u01b0a ra \u0111\u1ee7 g\u1ee3i \u00fd \u0111\u1ec3 t\u00f4i \u0111o\u00e1n ra h\u1ecd l\u00e0 Lazard v\u00e0 Soci\u00e9t\u00e9 G\u00e9n\u00e9rale. Cho r\u1eb1ng t\u00f4i kh\u00f4ng c\u00f3 kinh nghi\u1ec7m trong l\u0129nh v\u1ef1c kinh doanh, \u0111i\u1ec1u n\u00e0y d\u01b0\u1eddng nh\u01b0 ch\u01b0a t\u1eebng \u0111\u01b0\u1ee3c bi\u1ebft \u0111\u1ebfn. T\u00f4i kh\u00f4ng ngh\u0129 r\u1eb1ng m\u1ed9t l\u1eddi \u0111\u1ec1 ngh\u1ecb nh\u01b0 th\u1ebf n\u00e0y c\u00f3 th\u1ec3 s\u1ebd \u0111\u1ebfn v\u00e0o h\u00f4m nay, \u0111\u1eb7c bi\u1ec7t l\u00e0 khi ho\u1ea1t \u0111\u1ed9ng M&A \u0111\u00e3 gi\u1ea3m \u0111\u00e1ng k\u1ec3 v\u00e0 c\u00e1c ng\u00e2n h\u00e0ng \u0111\u1ec1u b\u1eaft \u0111\u1ea7u thu h\u1eb9p quy m\u00f4.<\/p>\n Ngo\u00e0i ra, t\u00f4i kh\u00f4ng ch\u1eafc \u0111\u00e2u s\u1ebd l\u00e0 n\u01a1i t\u1ed1t nh\u1ea5t \u0111\u1ec3 l\u00e0m vi\u1ec7c cho m\u1ed9t ng\u00e2n h\u00e0ng \u0111\u1ea7u t\u01b0. T\u1ea1m g\u00e1c s\u1edf th\u00edch c\u00e1 nh\u00e2n sang m\u1ed9t b\u00ean, linh c\u1ea3m c\u1ee7a t\u00f4i l\u00e0 c\u00e1c ch\u1ee7 ng\u00e2n h\u00e0ng \u0111\u1ea7u t\u01b0 \u1edf New York ho\u1eb7c London ki\u1ebfm \u0111\u01b0\u1ee3c g\u1ea5p hai \u0111\u1ebfn ba l\u1ea7n so v\u1edbi c\u00e1c ch\u1ee7 ng\u00e2n h\u00e0ng \u0111\u1ea7u t\u01b0 \u1edf Ph\u00e1p. (Tuy nhi\u00ean, h\u1ecd c\u0169ng l\u00e0m vi\u1ec7c nhi\u1ec1u h\u01a1n, nh\u01b0ng \u0111i\u1ec1u \u0111\u00f3 ch\u01b0a bao gi\u1edd khi\u1ebfn t\u00f4i s\u1ee3 h\u00e3i).<\/p>\n V\u1ed1n c\u1ed5 ph\u1ea7n t\u01b0 nh\u00e2n v\u00e0 LBO<\/strong><\/p>\n M\u1ed9t l\u1ea7n n\u1eefa, t\u00f4i kh\u00f4ng c\u00f3 ki\u1ebfn \u200b\u200bth\u1ee9c tr\u1ef1c ti\u1ebfp v\u1ec1 ng\u00e0nh n\u00e0y. T\u00f4i c\u00f3 nh\u1eefng ph\u1ea3n h\u1ed3i r\u1ea5t kh\u00e1c nhau t\u1eeb nh\u1eefng ng\u01b0\u1eddi b\u1ea1n kh\u00e1c nhau c\u1ee7a t\u00f4i, nh\u1eefng ng\u01b0\u1eddi \u0111\u00e3 l\u00e0m vi\u1ec7c trong l\u0129nh v\u1ef1c n\u00e0y. M\u1ed9t s\u1ed1 ho\u00e0n to\u00e0n gh\u00e9t tr\u1ea3i nghi\u1ec7m c\u1ee7a h\u1ecd trong khi m\u1ed9t s\u1ed1 l\u1ea1i y\u00eau th\u00edch n\u00f3. R\u00f5 r\u00e0ng c\u00e1c c\u00f4ng ty kh\u00e1c nhau trong l\u0129nh v\u1ef1c n\u00e0y theo \u0111u\u1ed5i c\u00e1c chi\u1ebfn l\u01b0\u1ee3c r\u1ea5t kh\u00e1c nhau (t\u1ed1i \u01b0u h\u00f3a t\u00e0i ch\u00ednh, LBO, MBO, v.v.). K\u1ebft qu\u1ea3 l\u00e0 c\u00f4ng vi\u1ec7c m\u00e0 m\u1ed9t ng\u01b0\u1eddi th\u1ef1c hi\u1ec7n h\u00e0ng ng\u00e0y c\u00f3 s\u1ef1 kh\u00e1c bi\u1ec7t \u0111\u00e1ng k\u1ec3 gi\u1eefa c\u00e1c c\u00f4ng ty.<\/p>\n N\u1ebfu t\u00f4i nh\u1edb kh\u00f4ng l\u1ea7m th\u00ec Su Lee (m\u1ed9t trong nh\u1eefng ng\u01b0\u1eddi b\u1ea1n McKinsey c\u1ee7a t\u00f4i) gh\u00e9t tr\u1ea3i nghi\u1ec7m c\u1ee7a c\u00f4 \u1ea5y \u1edf \u0111\u00f3. C\u00f4 \u1ea5y \u0111\u00e3 l\u00e0m vi\u1ec7c qu\u00e1 s\u1ee9c v\u00e0 d\u00e0nh c\u1ea3 ng\u00e0y \u0111\u1ec3 nghi\u00ean c\u1ee9u c\u00e1c m\u00f4 h\u00ecnh t\u00e0i ch\u00ednh. Michael Kahan (m\u1ed9t ng\u01b0\u1eddi b\u1ea1n kh\u00e1c c\u1ee7a McKinsey), t\u1eebng l\u00e0m vi\u1ec7c cho Onex l\u1ea1i c\u00f3 tr\u1ea3i nghi\u1ec7m r\u1ea5t kh\u00e1c. C\u00f4ng ty c\u1ee7a \u00f4ng ch\u1ee7 y\u1ebfu mua l\u1ea1i c\u00e1c c\u00f4ng ty con ho\u1ea1t \u0111\u1ed9ng t\u1ed1t c\u1ee7a c\u00e1c c\u00f4ng ty l\u1edbn ho\u1eb7c t\u1eadp \u0111o\u00e0n \u0111\u1ec3 cho ph\u00e9p c\u00e1c c\u00f4ng ty n\u00e0y ph\u00e1t tri\u1ec3n nhanh h\u01a1n b\u1eb1ng c\u00e1ch b\u00e1n cho c\u00e1c c\u00f4ng ty kh\u00e1c, v.v. K\u1ebft qu\u1ea3 l\u00e0 c\u00f4ng vi\u1ec7c c\u1ee7a anh \u1ea5y \u0111\u01b0\u1ee3c chia th\u00e0nh ba ho\u1ea1t \u0111\u1ed9ng:<\/p>\n \u0110i\u1ec1u n\u00e0y th\u1ef1c s\u1ef1 nghe c\u00f3 v\u1ebb th\u00fa v\u1ecb, nh\u01b0ng t\u00f4i s\u1ebd ph\u1ea3i n\u1ed7 l\u1ef1c \u0111\u1ec3 tr\u1edf th\u00e0nh ng\u01b0\u1eddi \u0111\u00e1nh gi\u00e1 t\u1ed1t v\u1ec1 \u0111i\u1ec1u \u0111\u00f3.<\/p>\n B\u1ed9 ph\u1eadn Internet c\u1ee7a m\u1ed9t c\u00f4ng ty l\u1edbn<\/strong><\/p>\n M\u1ed9t s\u1ed1 l\u01b0\u1ee3ng l\u1edbn c\u00e1c c\u00f4ng ty nh\u01b0 Vivendi, Lagard\u00e8re v\u00e0 France Telecom s\u1edf h\u1eefu nhi\u1ec1u b\u1ed9 ph\u1eadn Internet. Tuy nhi\u00ean, h\u1ecd d\u01b0\u1eddng nh\u01b0 c\u00f3 \u00edt k\u1ef9 n\u0103ng qu\u1ea3n l\u00fd nh\u1eefng doanh nghi\u1ec7p \u0111\u00f3. T\u00f4i r\u00f5 r\u00e0ng c\u00f3 c\u01a1 h\u1ed9i tr\u1edf th\u00e0nh ng\u01b0\u1eddi \u0111\u1ee9ng \u0111\u1ea7u th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed ho\u1eb7c th\u1eadm ch\u00ed c\u1ee7a c\u1ea3 m\u1ed9t t\u1eadp \u0111o\u00e0n Internet \u1edf \u0111\u00f3. N\u1ebfu t\u00f4i ch\u01a1i b\u00e0i \u0111\u00fang c\u00e1ch, m\u1ed9t c\u00f4ng vi\u1ec7c nh\u01b0 th\u1ebf n\u00e0y c\u00f3 th\u1ec3 \u0111\u01b0a t\u00f4i l\u00ean v\u1ecb tr\u00ed cao nh\u1ea5t c\u1ee7a m\u1ed9t trong nh\u1eefng nh\u00f3m \u0111\u00f3 sau m\u1ed9t kho\u1ea3ng th\u1eddi gian nh\u1ea5t \u0111\u1ecbnh (15 n\u0103m?).<\/p>\n T\u00f4i ngh\u0129 nh\u1eefng c\u00f4ng ty n\u00e0y c\u1ea7n nh\u1eefng doanh nh\u00e2n c\u00f3 hi\u1ec3u bi\u1ebft t\u1ed1t v\u1ec1 doanh nghi\u1ec7p, nh\u01b0ng linh c\u1ea3m c\u1ee7a t\u00f4i l\u00e0 t\u00f4i gh\u00e9t ph\u1ea3i l\u00e0m vi\u1ec7c \u1edf \u0111\u00f3: V\u1ec1 m\u1eb7t t\u00edch c\u1ef1c, t\u00f4i c\u00f3 th\u1ec3 l\u00e0m vi\u1ec7c 40 gi\u1edd m\u1ed9t tu\u1ea7n \u1edf \u0111\u00f3 v\u00e0 m\u1ee9c l\u01b0\u01a1ng h\u1ea7u nh\u01b0 c\u1ed1 \u0111\u1ecbnh v\u00e0 cao. M\u1ed9t ng\u01b0\u1eddi b\u1ea1n McKinsey kh\u00e1c c\u1ee7a t\u00f4i l\u00e0m vi\u1ec7c cho Bertlesman v\u00e0 c\u00f3 v\u1ebb nh\u01b0 \u0111i\u1ec1u \u0111\u00f3 c\u0169ng \u0111\u00fang v\u1edbi anh \u1ea5y. Anh ta \u0111\u01b0\u1ee3c tr\u1ea3 l\u01b0\u01a1ng r\u1ea5t cao, l\u00e0m vi\u1ec7c t\u01b0\u01a1ng \u0111\u1ed1i \u00edt, nh\u01b0ng anh ta c\u0169ng c\u00f3 v\u1ebb ho\u00e0n to\u00e0n ch\u00e1n n\u1ea3n v\u1edbi c\u00f4ng vi\u1ec7c c\u1ee7a m\u00ecnh v\u00e0 c\u00f3 v\u1ebb gh\u00e9t b\u1ed9 m\u00e1y quan li\u00eau v\u00e0 ch\u00ednh tr\u1ecb xung quanh m\u00ecnh.<\/p>\n L\u00e0m vi\u1ec7c cho m\u1ed9t c\u00f4ng ty kh\u1edfi nghi\u1ec7p<\/strong><\/p>\n T\u00f4i \u0111\u00e3 \u0111\u01b0\u1ee3c \u0111\u1ec1 ngh\u1ecb l\u00e0m Gi\u00e1m \u0111\u1ed1c \u0111i\u1ec1u h\u00e0nh ho\u1eb7c Gi\u00e1m \u0111\u1ed1c ph\u00e1t tri\u1ec3n kinh doanh \u1edf m\u1ed9t s\u1ed1 c\u00f4ng ty kh\u1edfi nghi\u1ec7p. \u0110\u1ebfn nay t\u00f4i \u0111\u00e3 t\u1eeb ch\u1ed1i nh\u1eefng l\u1eddi \u0111\u1ec1 ngh\u1ecb \u0111\u00f3 v\u00ec t\u00f4i kh\u00f4ng th\u00edch c\u00e1c d\u1ef1 \u00e1n \u0111\u00f3. Ch\u00fang kh\u00f4ng t\u1ed1t ho\u1eb7c kh\u00f4ng th\u00fa v\u1ecb l\u1eafm. Tuy nhi\u00ean, \u1edf m\u1ee9c \u0111\u1ed9 t\u1ed5ng qu\u00e1t h\u01a1n, t\u00f4i c\u1ea3m th\u1ea5y s\u1ebd kh\u00f4ng ph\u1ea3i l\u00e0 m\u1ed9t \u00fd t\u01b0\u1edfng hay n\u1ebfu l\u00e0m vi\u1ec7c cho m\u1ed9t c\u00f4ng ty kh\u1edfi nghi\u1ec7p m\u00e0 t\u00f4i kh\u00f4ng t\u1ea1o ra. Theo t\u00f4i, ph\u1ea7n th\u00fa v\u1ecb nh\u1ea5t trong cu\u1ed9c \u0111\u1eddi c\u1ee7a m\u1ed9t c\u00f4ng ty kh\u1edfi nghi\u1ec7p l\u00e0 ngu\u1ed3n g\u1ed1c c\u1ee7a n\u00f3 khi m\u1ecdi th\u1ee9 \u0111\u1ec1u ph\u1ea3i \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n – x\u00e2y d\u1ef1ng \u0111\u1ed9i ng\u0169, c\u00f4ng ngh\u1ec7, t\u00ecm ki\u1ebfm m\u00f4 h\u00ecnh kinh doanh, th\u00edch \u1ee9ng doanh nghi\u1ec7p v\u1edbi m\u00f4i tr\u01b0\u1eddng, v\u1edbi kh\u00e1ch h\u00e0ng, v.v. Khi c\u00f4ng ty \u0111\u00e3 \u0111\u1ea1t \u0111\u1ebfn m\u1ed9t giai \u0111o\u1ea1n ph\u00e1t tri\u1ec3n nh\u1ea5t \u0111\u1ecbnh, chi\u1ebfn l\u01b0\u1ee3c t\u1ed5ng th\u1ec3 \u0111\u01b0\u1ee3c x\u00e1c \u0111\u1ecbnh, c\u01a1 c\u1ea5u t\u1ed5 ch\u1ee9c r\u00f5 r\u00e0ng h\u01a1n v\u00e0 c\u00f4ng vi\u1ec7c c\u1ee7a CEO tr\u1edf n\u00ean theo quy tr\u00ecnh h\u01a1n – \u0111\u1ea3m b\u1ea3o c\u00f4ng ty \u0111\u1ea1t \u0111\u01b0\u1ee3c c\u00e1c con s\u1ed1 v\u00e0 c\u00e1c b\u1ed9 ph\u1eadn kh\u00e1c nhau \u0111ang ho\u1ea1t \u0111\u1ed9ng. \u00e0, \u0111\u00e1nh gi\u00e1 c\u00e1c b\u00e1o c\u00e1o tr\u1ef1c ti\u1ebfp c\u1ee7a anh \u1ea5y, giao ti\u1ebfp v\u1edbi c\u00e1c c\u1ed5 \u0111\u00f4ng, v.v. T\u00f4i c\u00f3 th\u1ec3 th\u1ef1c hi\u1ec7n c\u00f4ng vi\u1ec7c \u0111\u00f3, nh\u01b0ng n\u00f3 kh\u00f4ng khi\u1ebfn t\u00f4i h\u00e0o h\u1ee9ng b\u1eb1ng, v\u00e0 m\u1ed9t ng\u01b0\u1eddi nh\u01b0 Paul Zilk, CEO 43 tu\u1ed5i m\u00e0 t\u00f4i \u0111\u00e3 thu\u00ea \u0111\u1ec3 thay th\u1ebf t\u00f4i \u1edf Aucland c\u00f3 th\u1ec3 l\u00e0m \u0111\u01b0\u1ee3c nhi\u1ec1u vi\u1ec7c \u0111\u00f3 t\u1ed1t h\u01a1n t\u00f4i.<\/p>\n Ngo\u00e0i ra, t\u1eeb quan \u0111i\u1ec3m t\u00e0i ch\u00ednh, l\u00e0m vi\u1ec7c cho m\u1ed9t c\u00f4ng ty kh\u1edfi nghi\u1ec7p m\u00e0 kh\u00f4ng ph\u1ea3i l\u00e0 m\u1ed9t trong nh\u1eefng ng\u01b0\u1eddi s\u00e1ng l\u1eadp s\u1ebd g\u1eb7p r\u1ea5t nhi\u1ec1u r\u1ee7i ro th\u1ea5t b\u1ea1i v\u1edbi \u00edt ph\u1ea7n th\u01b0\u1edfng h\u01a1n.<\/p>\n V\u1ed1n m\u1ea1o hi\u1ec3m<\/strong><\/p>\n Sau khi t\u1eadn m\u1eaft ch\u1ee9ng ki\u1ebfn \u200b\u200bm\u1ee9c \u0111\u1ed9 k\u00e9m c\u1ecfi chung c\u1ee7a c\u00e1c qu\u1ef9 \u0111\u1ea7u t\u01b0 m\u1ea1o hi\u1ec3m \u1edf ch\u00e2u \u00c2u trong v\u00e0i n\u0103m qua, t\u00f4i th\u1ef1c s\u1ef1 mu\u1ed1n tham gia v\u00e0o m\u1ed9t qu\u1ef9 \u0111\u1ea7u t\u01b0 m\u1ea1o hi\u1ec3m sau Aucland. T\u00f4i \u0111\u00e3 nh\u1eadn \u0111\u01b0\u1ee3c m\u1ed9t s\u1ed1 l\u1eddi \u0111\u1ec1 ngh\u1ecb tham gia v\u1edbi t\u01b0 c\u00e1ch l\u00e0 \u0111\u1ed1i t\u00e1c trong c\u00e1c qu\u1ef9 m\u1edbi th\u00e0nh l\u1eadp ho\u1eb7c tham gia v\u1edbi t\u01b0 c\u00e1ch l\u00e0 c\u1ed9ng t\u00e1c vi\u00ean ho\u1eb7c Ph\u00f3 ch\u1ee7 t\u1ecbch c\u1ee7a c\u00e1c qu\u1ef9 hi\u1ec7n c\u00f3.<\/p>\n T\u00f4i th\u1ef1c s\u1ef1 th\u00edch \u0111\u1ecdc k\u1ebf ho\u1ea1ch kinh doanh v\u00e0 g\u1eb7p g\u1ee1 qu\u1ea3n l\u00fd c\u1ee7a nhi\u1ec1u c\u00f4ng ty kh\u00e1c nhau. N\u00f3 bu\u1ed9c t\u00f4i ph\u1ea3i suy ngh\u0129 v\u00e0 ph\u00e2n t\u00edch nhi\u1ec1u ng\u00e0nh c\u00f4ng nghi\u1ec7p. Tuy nhi\u00ean, l\u00e0 m\u1ed9t thi\u00ean th\u1ea7n kinh doanh v\u00e0 \u0111\u00e3 th\u00e0nh l\u1eadp Kangaroo Village, m\u1ed9t v\u01b0\u1eddn \u01b0\u01a1m n\u01a1i t\u00f4i ng\u1ed3i trong \u1ee7y ban l\u1ef1a ch\u1ecdn d\u1ef1 \u00e1n, t\u00f4i nh\u1eadn ra r\u1eb1ng m\u00ecnh kh\u00f4ng \u0111\u01b0\u1ee3c trang b\u1ecb t\u1ed1t \u0111\u1ec3 \u0111\u01b0a ra ph\u00e1n quy\u1ebft v\u1ec1 ph\u1ea7n l\u1edbn c\u00e1c d\u1ef1 \u00e1n. H\u1ecd qu\u00e1 chuy\u00ean m\u00f4n v\u00e0 qu\u00e1 k\u1ef9 thu\u1eadt. T\u01b0\u01a1ng t\u1ef1 nh\u01b0 v\u1eady trong nhi\u1ec1u tr\u01b0\u1eddng h\u1ee3p, \u0111\u1eb7c bi\u1ec7t l\u00e0 g\u1ea7n \u0111\u00e2y, c\u00e1c c\u1ef1u chuy\u00ean gia t\u01b0 v\u1ea5n ho\u1eb7c ch\u1ee7 ng\u00e2n h\u00e0ng \u0111\u00e3 tr\u00ecnh b\u00e0y c\u00e1c d\u1ef1 \u00e1n. H\u1ecd th\u1ec3 hi\u1ec7n r\u1ea5t t\u1ed1t sau nhi\u1ec1u n\u0103m r\u00e8n luy\u1ec7n \u0111\u1ebfn n\u1ed7i th\u1eadt kh\u00f3 \u0111\u1ec3 bi\u1ebft h\u1ecd th\u1ef1c s\u1ef1 gi\u1ecfi \u0111\u1ebfn m\u1ee9c n\u00e0o. V\u00e0o cu\u1ed1i ng\u00e0y, c\u00f3 l\u1ebd t\u00f4i \u0111\u00e3 l\u1ef1a ch\u1ecdn d\u1ef1 \u00e1n kh\u00f4ng t\u1ed1t h\u01a1n nh\u1eefng nh\u00e0 \u0111\u1ea7u t\u01b0 m\u1ea1o hi\u1ec3m m\u00e0 t\u00f4i ch\u1ec9 tr\u00edch.<\/p>\n Ngo\u00e0i ra, khi t\u00f4i t\u1ea1o ra Kangaroo Village, m\u1ee5c \u0111\u00edch c\u1ee7a t\u00f4i l\u00e0 th\u1ef1c s\u1ef1 gi\u00fap \u0111\u1ee1 c\u00e1c c\u00f4ng ty m\u00e0 ch\u00fang t\u00f4i \u0111\u00e3 \u0111\u1ea7u t\u01b0 b\u1eb1ng c\u00e1ch tham gia t\u00edch c\u1ef1c trong giai \u0111o\u1ea1n \u0111\u1ea7u. Tr\u00ean th\u1ef1c t\u1ebf, ch\u00fang t\u00f4i ng\u1eadp trong c\u00e1c k\u1ebf ho\u1ea1ch kinh doanh (c\u00f3 ch\u1ea5t l\u01b0\u1ee3ng kh\u1ee7ng khi\u1ebfp) \u0111\u1ebfn m\u1ee9c kh\u00f4ng th\u1ec3 gi\u00fap \u0111\u01b0\u1ee3c g\u00ec cho nh\u1eefng c\u00f4ng ty m\u00e0 ch\u00fang t\u00f4i \u0111\u00e3 \u0111\u1ea7u t\u01b0 nhi\u1ec1u.<\/p>\n T\u00f4i c\u0169ng gh\u00e9t qu\u00e1 tr\u00ecnh \u0111\u00e0m ph\u00e1n v\u1edbi nh\u1eefng ng\u01b0\u1eddi s\u00e1ng l\u1eadp v\u00e0 nh\u1eefng ti\u00eau chu\u1ea9n k\u00e9p c\u1ee7a n\u00f3. M\u1ed9t ph\u00fat tr\u01b0\u1edbc ch\u00fang t\u00f4i \u0111ang c\u1ed1 g\u1eafng tranh lu\u1eadn r\u1eb1ng c\u00f4ng ty c\u1ee7a h\u1ecd l\u00e0 v\u00f4 gi\u00e1 tr\u1ecb, ph\u00fat kh\u00e1c sau khi \u0111\u1ea7u t\u01b0, ch\u00fang t\u00f4i l\u00e0 b\u1ea1n th\u00e2n c\u1ee7a nhau. Sau \u0111\u00f3, m\u1ecdi th\u1ee9 l\u1ea1i tr\u1edf n\u00ean c\u0103ng th\u1eb3ng cho v\u00f2ng t\u00e0i tr\u1ee3 ti\u1ebfp theo. T\u00f4i th\u00e0 tr\u00e1nh t\u1ea5t c\u1ea3 nh\u1eefng \u0111i\u1ec1u \u0111\u00f3.<\/p>\n Ngo\u00e0i ra, \u0111\u00e2y c\u00f3 l\u1ebd kh\u00f4ng ph\u1ea3i l\u00e0 th\u1eddi \u0111i\u1ec3m th\u00edch h\u1ee3p \u0111\u1ec3 tham gia \u0111\u1ea7u t\u01b0 m\u1ea1o hi\u1ec3m. V\u1ed1n m\u1ea1o hi\u1ec3m c\u00f3 t\u00ednh chu k\u1ef3 cao. ROI ph\u1ee5 thu\u1ed9c v\u00e0o s\u1ed1 l\u1ea7n tho\u00e1t – IPO ho\u1eb7c giao d\u1ecbch. Do m\u1ee9c \u0111\u1ecbnh gi\u00e1 th\u1ea5p h\u01a1n nhi\u1ec1u so v\u1edbi tr\u01b0\u1edbc \u0111\u00e2y v\u00e0 th\u1ecb tr\u01b0\u1eddng IPO \u0111\u00e3 \u0111\u00f3ng c\u1eeda, c\u00e1c c\u00f4ng ty \u0111\u1ea7u t\u01b0 m\u1ea1o hi\u1ec3m kh\u00f3 c\u00f3 th\u1ec3 ho\u1ea1t \u0111\u1ed9ng t\u1ed1t trong nh\u1eefng n\u0103m t\u1edbi. Ngo\u00e0i ra, c\u00e1c qu\u1ef9 c\u00f3 xu h\u01b0\u1edbng c\u00f3 v\u00f2ng \u0111\u1eddi t\u1eeb 6 \u0111\u1ebfn 10 n\u0103m. H\u00f4m nay t\u00f4i ch\u01b0a s\u1eb5n s\u00e0ng cam k\u1ebft 10 n\u0103m cho b\u1ea5t k\u1ef3 c\u00f4ng vi\u1ec7c n\u00e0o.<\/p>\n L\u00e0 m\u1ed9t doanh nh\u00e2n<\/strong><\/p>\n T\u00f4i y\u00eau kho\u1ea3ng th\u1eddi gian \u1edf Aucland (\u00edt nh\u1ea5t l\u00e0 cho \u0111\u1ebfn khi m\u1ecdi th\u1ee9 tr\u1edf n\u00ean l\u1ed9n x\u1ed9n v\u1edbi qu\u1ef9 \u0111\u1ea7u t\u01b0 m\u1ea1o hi\u1ec3m c\u1ee7a t\u00f4i). T\u00f4i y\u00eau th\u00edch s\u1ef1 \u0111a d\u1ea1ng c\u1ee7a c\u00f4ng vi\u1ec7c, th\u1ecb tr\u01b0\u1eddng lu\u00f4n thay \u0111\u1ed5i v\u00e0 nhu c\u1ea7u s\u00e1ng t\u1ea1o. T\u00f4i c\u0169ng th\u00edch c\u01a1 c\u1ea5u t\u1ed5 ch\u1ee9c ph\u1eb3ng v\u00e0 s\u1ef1 giao thoa gi\u1eefa \u0111\u1eddi s\u1ed1ng ngh\u1ec1 nghi\u1ec7p v\u00e0 x\u00e3 h\u1ed9i c\u1ee7a ch\u00fang t\u00f4i. Tuy nhi\u00ean, \u0111i\u1ec1u khi\u1ebfn t\u00f4i lo l\u1eafng l\u00e0 kho\u1ea3ng th\u1eddi gian t\u00f4i th\u00edch nh\u1ea5t c\u0169ng l\u00e0 kho\u1ea3ng th\u1eddi gian m\u00e0 t\u00f4i r\u1ea5t c\u00f3 th\u1ec3 s\u1ebd kh\u00f4ng l\u1eb7p l\u1ea1i khi kh\u1edfi nghi\u1ec7p.<\/p>\n Ch\u00fang t\u00f4i \u0111\u00e3 thi\u1ebfu ng\u01b0\u1eddi v\u00e0 thi\u1ebfu t\u1ed5 ch\u1ee9c trong th\u1eddi gian qu\u00e1 d\u00e0i. N\u00f3 cho t\u00f4i c\u01a1 h\u1ed9i l\u00e0m m\u1ecdi c\u00f4ng vi\u1ec7c trong c\u00f4ng ty v\u00e0 \u0111\u00f3ng m\u1ed9t vai tr\u00f2 to l\u1edbn trong m\u1ecdi vi\u1ec7c \u0111ang di\u1ec5n ra. Tuy nhi\u00ean, ch\u1ec9 c\u00f3 r\u1ea5t \u00edt ng\u01b0\u1eddi c\u00f3 th\u1ec3 l\u00e0m \u0111\u01b0\u1ee3c. N\u00f3 l\u00e0m ch\u00fang t\u00f4i ch\u1eadm l\u1ea1i r\u1ea5t nhi\u1ec1u v\u00e0 d\u1eabn \u0111\u1ebfn nhi\u1ec1u sai l\u1ea7m kh\u00e1c nhau (ho\u1eb7c th\u1ef1c s\u1ef1 l\u00e0 t\u00f4i \u0111\u00e3 b\u1ecf s\u00f3t m\u1ed9t s\u1ed1 sai l\u1ea7m l\u1edbn c\u1ee7a nh\u00e2n vi\u00ean v\u00ec t\u00f4i kh\u00f4ng c\u00f3 th\u1eddi gian \u0111\u1ec3 ki\u1ec3m tra xem h\u1ecd \u0111ang l\u00e0m vi\u1ec7c nh\u01b0 th\u1ebf n\u00e0o). N\u1ebfu b\u1ecf qua ph\u1ea7n \u0111\u1ea7u ti\u00ean \u0111\u00f3, t\u00f4i v\u1eabn mu\u1ed1n tr\u1edf th\u00e0nh m\u1ed9t doanh nh\u00e2n, nh\u01b0ng ph\u1ea7n \u201cth\u00fa v\u1ecb\u201d s\u1ebd ch\u1ec9 k\u00e9o d\u00e0i t\u1eeb 12 \u0111\u1ebfn 18 th\u00e1ng, l\u00fac \u0111\u00f3 t\u1ed1t h\u01a1n h\u1ebft t\u00f4i n\u00ean giao c\u00f4ng ty cho m\u1ed9t ng\u01b0\u1eddi nh\u01b0 Paul Zilk.<\/p>\n V\u00ec v\u1eady, c\u00f4ng vi\u1ec7c l\u00fd t\u01b0\u1edfng \u0111\u1ed1i v\u1edbi t\u00f4i c\u00f3 v\u1ebb l\u00e0 \u201cdoanh nh\u00e2n n\u1ed1i ti\u1ebfp\u201d. Nh\u01b0ng \u0111\u1ec3 l\u00e0m \u0111\u01b0\u1ee3c \u0111i\u1ec1u \u0111\u00f3, t\u00f4i c\u1ea7n ph\u1ea3i c\u00f3 \u201cnh\u1eefng \u00fd t\u01b0\u1edfng n\u1ed1i ti\u1ebfp\u201d v\u00e0 \u0111i\u1ec1u \u0111\u00f3 kh\u00f3 c\u00f3 th\u1ec3 x\u1ea3y ra do hi\u1ec7n t\u1ea1i t\u00f4i g\u1eb7p kh\u00f3 kh\u0103n trong vi\u1ec7c t\u00ecm ra d\u00f9 ch\u1ec9 m\u1ed9t \u00fd t\u01b0\u1edfng hay. H\u01a1n n\u1eefa, nh\u01b0 t\u00f4i \u0111\u00e3 ch\u1ec9 ra tr\u01b0\u1edbc \u0111\u00e2y, th\u1eddi \u0111\u1ea1i kh\u00f4ng c\u00f2n t\u1ed1t cho c\u00e1c doanh nh\u00e2n nh\u01b0 tr\u01b0\u1edbc n\u1eefa.<\/p>\n L\u00e0 m\u1ed9t doanh nh\u00e2n c\u01b0 tr\u00fa (EIR)<\/strong><\/p>\n N\u1ebfu t\u00f4i tr\u1edf th\u00e0nh m\u1ed9t doanh nh\u00e2n t\u1ea1i n\u01a1i c\u01b0 tr\u00fa, t\u00f4i s\u1ebd l\u00e0m vi\u1ec7c cho m\u1ed9t c\u00f4ng ty \u0111\u1ea7u t\u01b0 m\u1ea1o hi\u1ec3m \u0111\u1ec3 c\u1ed1 g\u1eafng \u0111\u01b0a ra \u00fd t\u01b0\u1edfng kinh doanh. H\u1ecd s\u1ebd cho ph\u00e9p t\u00f4i ti\u1ebfp c\u1eadn c\u00e1c ngu\u1ed3n t\u00e0i nguy\u00ean c\u1ee7a h\u1ecd v\u00e0 gi\u00fap t\u00f4i \u0111\u00e1nh gi\u00e1 nh\u1eefng \u00fd t\u01b0\u1edfng m\u00e0 t\u00f4i ngh\u0129 ra. T\u00f4i kh\u00f4ng r\u00f5 t\u00f4i s\u1ebd \u0111\u01b0\u1ee3c tr\u1ea3 ti\u1ec1n \u1edf m\u1ee9c \u0111\u1ed9 n\u00e0o cho c\u00f4ng vi\u1ec7c t\u00f4i l\u00e0m cho h\u1ecd. Theo nh\u1eefng g\u00ec t\u00f4i hi\u1ec3u, c\u00f3 m\u1ed9t th\u1ecfa thu\u1eadn ng\u1ea7m trong \u0111\u00f3 EIR ph\u1ea3i \u0111\u01b0a ra \u00fd t\u01b0\u1edfng trong v\u00f2ng 12 th\u00e1ng.<\/p>\n L\u00fac \u0111\u1ea7u t\u00f4i r\u1ea5t b\u1ecb thu h\u00fat b\u1edfi \u00fd t\u01b0\u1edfng n\u00e0y. T\u00f4i ngh\u0129 r\u1eb1ng n\u00f3 s\u1ebd cho ph\u00e9p t\u00f4i t\u00ecm ra m\u1ed9t \u00fd t\u01b0\u1edfng m\u1edbi v\u00e0 n\u1ebfu c\u00e1c nh\u00e0 \u0111\u1ea7u t\u01b0 m\u1ea1o hi\u1ec3m th\u00edch n\u00f3, t\u00f4i c\u00f3 th\u1ec3 b\u1ecf qua c\u00e1c giai \u0111o\u1ea1n t\u00ecnh y\u00eau v\u00e0 gieo m\u1ea7m ti\u1ec1n \u0111\u1ec3 tr\u1ef1c ti\u1ebfp th\u1ef1c hi\u1ec7n v\u00f2ng t\u00e0i tr\u1ee3 \u0111\u1ea7u ti\u00ean v\u00e0 ph\u00e1t tri\u1ec3n doanh nghi\u1ec7p nhanh ch\u00f3ng. C\u00f4ng vi\u1ec7c n\u00e0y c\u00f3 v\u1ebb gi\u1ed1ng m\u1ed9t c\u00e1ch k\u1ef3 l\u1ea1 v\u1edbi c\u00f4ng vi\u1ec7c t\u00f4i l\u00e0m h\u00f4m nay. T\u00f4i s\u1ebd \u0111\u01b0\u1ee3c bao quanh b\u1edfi nh\u1eefng ng\u01b0\u1eddi th\u00f4ng minh (Internet hi\u1ec7n l\u00e0 nh\u1eefng doanh nh\u00e2n m\u00e0 t\u00f4i \u0111\u1ed9ng n\u00e3o c\u00f9ng r\u1ea5t th\u00f4ng minh), t\u00f4i s\u1ebd \u0111\u01b0\u1ee3c tham d\u1ef1 nhi\u1ec1u h\u1ed9i ngh\u1ecb kh\u00e1c nhau (t\u00f4i \u0111\u00e3 tham d\u1ef1 r\u1ed3i) v\u00e0 t\u00f4i s\u1ebd \u0111\u01b0\u1ee3c l\u00e0m vi\u1ec7c v\u1edbi m\u1ed9t s\u1ed1 c\u00f4ng ty trong danh m\u1ee5c \u0111\u1ea7u t\u01b0 c\u1ee7a VC (t\u00f4i c\u0169ng l\u00e0m vi\u1ec7c v\u1edbi c\u00e1c c\u00f4ng ty kh\u1edfi nghi\u1ec7p l\u00e0 nh\u00e0 t\u01b0 v\u1ea5n). Do thi\u1ebfu kh\u1ea3 n\u0103ng s\u00e1ng t\u1ea1o trong vi\u1ec7c t\u00ecm ki\u1ebfm \u00fd t\u01b0\u1edfng m\u1edbi, t\u00f4i c\u00f3 th\u1ec3 kh\u00f4ng l\u00e0m t\u1ed1t h\u01a1n nh\u1eefng g\u00ec t\u00f4i \u0111ang l\u00e0m.<\/p>\n Kh\u00e1c<\/strong><\/p>\n Danh s\u00e1ch n\u00e0y kh\u00f4ng bao gi\u1edd c\u00f3 th\u1ec3 \u0111\u1ea7y \u0111\u1ee7 v\u00ec c\u00e1c l\u1ef1a ch\u1ecdn l\u00e0 v\u00f4 t\u1eadn. C\u00f3 m\u1ed9t v\u00e0i c\u01a1 h\u1ed9i ti\u1ec1m n\u0103ng kh\u00e1c. T\u00f4i c\u00f3 th\u1ec3 l\u1ea5y \u0111\u01b0\u1ee3c b\u1eb1ng MBA. N\u00f3 s\u1ebd cho t\u00f4i th\u1eddi gian \u0111\u1ec3 ngh\u0129 xem ph\u1ea3i l\u00e0m g\u00ec ti\u1ebfp theo v\u00e0 n\u00f3 s\u1ebd cho ph\u00e9p t\u00f4i x\u00e2y d\u1ef1ng m\u1ea1ng l\u01b0\u1edbi c\u00e1c m\u1ed1i quan h\u1ec7. Tuy nhi\u00ean, t\u00f4i kh\u00f4ng th\u1ef1c s\u1ef1 mu\u1ed1n thi GMAT v\u00e0 tr\u1ea3i qua qu\u00e1 tr\u00ecnh \u0111\u0103ng k\u00fd. T\u00f4i c\u1ea3m th\u1ea5y nh\u01b0 m\u00ecnh s\u1ebd ch\u1eb3ng h\u1ecdc \u0111\u01b0\u1ee3c g\u00ec \u1edf \u0111\u00f3 v\u00e0 t\u00f4i kh\u00f4ng th\u1ec3 bi\u1ec7n minh cho chi ph\u00ed c\u01a1 h\u1ed9i c\u1ee7a th\u1eddi gian.<\/p>\n M\u1ed9t l\u01b0u \u00fd kh\u00e1c, t\u00f4i kh\u00f4ng ng\u1ea1i l\u00e0m \u0111i\u1ec1u g\u00ec \u0111\u00f3 ho\u00e0n to\u00e0n kh\u00e1c v\u1edbi nh\u1eefng c\u01a1 h\u1ed9i m\u00e0 t\u00f4i \u0111\u00e3 \u0111\u1ec1 c\u1eadp \u1edf tr\u00ean (ngay c\u1ea3 ngo\u00e0i l\u0129nh v\u1ef1c kinh doanh). T\u00f4i th\u01b0\u1eddng c\u1ea3m th\u1ea5y ch\u00e1n m\u1ed9t th\u1ee9 g\u00ec \u0111\u00f3 sau m\u1ed9t v\u00e0i n\u0103m. Ngo\u1ea1i tr\u1eeb vi\u1ec7c h\u1ecdc \u1edf Princeton, n\u01a1i t\u00f4i c\u1ea3m th\u1ea5y m\u00ecnh c\u00f3 th\u1ec3 \u1edf l\u1ea1i m\u00e3i m\u00e3i v\u00e0 t\u1eadn h\u01b0\u1edfng ni\u1ec1m vui v\u00ec t\u00f4i y\u00eau th\u00edch h\u1ecdc t\u1eadp, s\u1edf th\u00edch c\u1ee7a t\u00f4i \u0111\u00e3 lu\u00f4n thay \u0111\u1ed5i. L\u00fac \u0111\u1ea7u, t\u00f4i th\u00edch \u0111i\u1ec1u h\u00e0nh c\u00f4ng ty m\u00e1y t\u00ednh c\u1ee7a m\u00ecnh – th\u00e0nh l\u1eadp c\u00f4ng ty, t\u00ecm ki\u1ebfm nh\u00e0 cung c\u1ea5p v\u00e0 kh\u00e1ch h\u00e0ng, chu\u1ea9n b\u1ecb gi\u00e1 c\u1ea3, b\u00e1n m\u00e1y t\u00ednh, l\u1eafp r\u00e1p ch\u00fang, l\u00e0m k\u1ebf to\u00e1n, v.v. Tuy nhi\u00ean, sau ba n\u0103m, t\u00f4i c\u1ea3m th\u1ea5y m\u1ec7t m\u1ecfi v\u1edbi vi\u1ec7c gi\u1ea3i quy\u1ebft c\u00e1c l\u1ed7i v\u00e0 khi\u1ebfn kh\u00e1ch h\u00e0ng kh\u00f3 ch\u1ecbu (khi \u0111\u00f3 m\u00e1y t\u00ednh th\u1eadm ch\u00ed c\u00f2n k\u00e9m \u1ed5n \u0111\u1ecbnh h\u01a1n) v\u00e0 m\u1ecdi th\u1ee9 tr\u1edf n\u00ean qu\u00e1 d\u01b0 th\u1eeba… L\u00fac \u0111\u1ea7u t\u00f4i y\u00eau th\u00edch McKinsey (\u0111\u01b0\u1ee3c r\u1ed3i, kh\u00f4ng ph\u1ea3i trong nghi\u00ean c\u1ee9u kinh kh\u1ee7ng \u0111\u1ea7u ti\u00ean c\u1ee7a Libby Chambers, m\u00e0 l\u00e0 t\u1ea5t c\u1ea3 c\u00e1c nghi\u00ean c\u1ee9u sau \u0111\u00f3). T\u00f4i y\u00eau h\u1ea7u h\u1ebft nh\u1eefng ng\u01b0\u1eddi t\u00f4i g\u1eb7p \u1edf \u0111\u00f3 (h\u1ecd \u0111\u1ec1u r\u1ea5t th\u00f4ng minh v\u00e0 th\u00fa v\u1ecb). L\u00fac \u0111\u1ea7u t\u00f4i th\u1ef1c s\u1ef1 th\u00edch vi\u1ebft v\u00e0 thuy\u1ebft tr\u00ecnh. T\u00f4i th\u1ef1c s\u1ef1 c\u1ea3m th\u1ea5y m\u00ecnh \u0111ang c\u1ea3i thi\u1ec7n k\u1ef9 n\u0103ng giao ti\u1ebfp b\u1eb1ng l\u1eddi n\u00f3i v\u00e0 b\u1eb1ng v\u0103n b\u1ea3n c\u1ee7a m\u00ecnh v\u00e0 t\u00f4i th\u00edch h\u1ecdc v\u1ec1 chi\u1ebfn l\u01b0\u1ee3c kinh doanh c\u0169ng nh\u01b0 c\u00e1ch v\u1eadn h\u00e0nh ph\u1ee9c t\u1ea1p c\u1ee7a nhi\u1ec1u ng\u00e0nh kh\u00e1c nhau. Tuy nhi\u00ean sau 18 th\u00e1ng t\u00f4i b\u1eaft \u0111\u1ea7u tr\u1edf n\u00ean b\u1ed3n ch\u1ed3n. C\u00f4ng vi\u1ec7c tr\u1edf n\u00ean l\u1eb7p \u0111i l\u1eb7p l\u1ea1i (sau khi b\u1ea1n vi\u1ebft \u0111\u1ee7 b\u1ed9 b\u00e0i, b\u1ea1n c\u00f3 th\u1ec3 vi\u1ebft v\u00f4 s\u1ed1 b\u1ed9 b\u00e0i trong l\u00fac ng\u1ee7). Ngo\u00e0i ra c\u00f4ng vi\u1ec7c d\u01b0\u1eddng nh\u01b0 kh\u00f4ng c\u00f3 \u00fd ngh\u0129a v\u00e0 h\u00e0i l\u00f2ng cho l\u1eafm. Th\u00f4ng th\u01b0\u1eddng, c\u00e1c \u0111\u1ec1 xu\u1ea5t c\u1ee7a t\u00f4i kh\u00f4ng \u0111\u01b0\u1ee3c tri\u1ec3n khai ho\u1eb7c \u0111\u1ec1 c\u1eadp \u0111\u1ebfn c\u00e1c ch\u1ee7 \u0111\u1ec1 kh\u00f4ng quan tr\u1ecdng (\u0111\u1eb7c bi\u1ec7t l\u00e0 t\u1ea1i c\u00e1c c\u00f4ng ty nh\u01b0 Amex, n\u01a1i ch\u00fang t\u00f4i \u0111ang nghi\u00ean c\u1ee9u 200 ho\u1eb7c g\u00ec \u0111\u00f3). Ngay c\u1ea3 khi c\u00e1c khuy\u1ebfn ngh\u1ecb c\u1ee7a t\u00f4i \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n, t\u00f4i c\u0169ng kh\u00f4ng th\u1ec3 xem x\u00e9t k\u1ef9 ch\u00fang v\u00e0 c\u00f3 th\u1ec3 t\u00ecm hi\u1ec3u v\u1ec1 vi\u1ec7c th\u1ef1c hi\u1ec7n tr\u00ean c\u00e1c b\u00e0i b\u00e1o v\u00e0i th\u00e1ng sau \u0111\u00f3. L\u00fac \u0111\u00f3 t\u00f4i s\u1ebd \u0111ang th\u1ef1c hi\u1ec7n m\u1ed9t d\u1ef1 \u00e1n kh\u00e1c v\u00e0 kh\u00f4ng c\u00f2n quan t\u00e2m n\u1eefa. S\u1ef1 th\u1eadt m\u00e0 n\u00f3i sau 2 n\u0103m Aucland \u0111\u00e3 tr\u1edf n\u00ean nh\u01b0 v\u1eady. T\u00f4i r\u1ea5t vui khi \u0111\u01b0\u1ee3c chuy\u1ec3n giao c\u00f4ng vi\u1ec7c qu\u1ea3n l\u00fd h\u00e0ng ng\u00e0y c\u1ee7a c\u00f4ng ty cho Paul (ng\u01b0\u1eddi \u0111\u1ea7u ti\u00ean \u0111\u1ea3m nh\u1eadn vai tr\u00f2 COO), gi\u00e1m \u0111\u1ed1c t\u00e0i ch\u00ednh v\u00e0 gi\u00e1m \u0111\u1ed1c ti\u1ebfp th\u1ecb. L\u00fac \u0111\u1ea7u, t\u00f4i v\u1eabn \u0111\u00f3ng m\u1ed9t vai tr\u00f2 quan tr\u1ecdng, \u0111\u1eb7c bi\u1ec7t l\u00e0 d\u1ea1y h\u1ecd c\u00f4ng vi\u1ec7c, x\u00e1c \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c, th\u1ef1c hi\u1ec7n c\u00e1c giao d\u1ecbch kinh doanh v\u00e0 ch\u01a1i v\u1edbi trang web. Tuy nhi\u00ean, sau khi ho\u00e0n th\u00e0nh ph\u1ea7n l\u1edbn c\u00f4ng vi\u1ec7c \u0111\u00f3, gi\u00e1 tr\u1ecb gia t\u0103ng c\u1ee7a t\u00f4i ch\u1ec9 \u1edf m\u1ee9c t\u1ed1i thi\u1ec3u. Ch\u1eafc ch\u1eafn \u0111\u00e3 \u0111\u1ebfn l\u00fac ph\u1ea3i b\u00e0n giao v\u1ecb tr\u00ed CEO cho Paul \u0111\u1ec3 \u0111i l\u00e0m vi\u1ec7c kh\u00e1c (th\u1ef1c t\u1ebf s\u1ef1 vi\u1ec7c kh\u00f4ng di\u1ec5n ra nh\u01b0 v\u1eady v\u00ec m\u00e2u thu\u1eabn v\u1edbi c\u00e1c c\u1ed5 \u0111\u00f4ng c\u1ee7a t\u00f4i, nh\u01b0ng \u0111\u00f3 l\u1ea1i l\u00e0 m\u1ed9t c\u00e2u chuy\u1ec7n kh\u00e1c). Sau 5 n\u0103m kinh doanh, t\u00f4i ch\u1eafc ch\u1eafn c\u00f3 th\u1ec3 t\u1ea1m ngh\u1ec9 v\u00e0 t\u00f4i mu\u1ed1n l\u00e0m vi\u1ec7c kh\u00e1c. T\u00f4i ch\u1ec9 c\u1ea7n t\u00ecm ra nh\u1eefng g\u00ec. Th\u1eadt ti\u1ebfc l\u00e0 b\u1ea1n kh\u00f4ng th\u1ec3 tr\u1edf th\u00e0nh ng\u00f4i sao \u0111i\u1ec7n \u1ea3nh hay ng\u00f4i sao th\u1ec3 thao ch\u1ec9 sau m\u1ed9t \u0111\u00eam. T\u00f4i ngh\u0129 s\u1ebd r\u1ea5t th\u00fa v\u1ecb n\u1ebfu th\u1eed \u0111i\u1ec1u \u0111\u00f3, \u00edt nh\u1ea5t l\u00e0 trong m\u1ed9t th\u1eddi gian. M\u1ed9t l\u01b0u \u00fd li\u00ean quan n\u1eefa l\u00e0 t\u00f4i th\u1ef1c s\u1ef1 c\u1ea3m th\u1ea5y r\u1ea5t vui khi vi\u1ebft b\u00e0i cho m\u1ed9t t\u1edd nh\u1eadt b\u00e1o c\u1ee7a Ph\u00e1p. T\u00f4i vi\u1ebft m\u1ed9t b\u00e0i m\u1ed7i tu\u1ea7n v\u1ec1 b\u1ea5t c\u1ee9 \u0111i\u1ec1u g\u00ec t\u00f4i ch\u1ecdn c\u00f3 li\u00ean quan \u0111\u1ebfn Internet. T\u00f4i ch\u1ee7 y\u1ebfu \u0111\u01b0a ra quan \u0111i\u1ec3m kh\u00f4ng \u0111\u1ed3ng thu\u1eadn v\u1ec1 nhi\u1ec1u ch\u1ee7 \u0111\u1ec1 kh\u00e1c nhau, d\u1eabn \u0111\u1ebfn nh\u1eefng cu\u1ed9c tranh lu\u1eadn th\u00fa v\u1ecb (th\u00e0nh th\u1eadt m\u00e0 n\u00f3i th\u00ec c\u00e1c b\u00e0i b\u00e1o v\u1eabn ch\u01b0a \u0111\u01b0\u1ee3c xu\u1ea5t b\u1ea3n, cho \u0111\u1ebfn nay t\u00f4i ch\u1ec9 chia s\u1ebb ch\u00fang v\u1edbi c\u00e1c doanh nh\u00e2n Internet \u0111\u1ed3ng nghi\u1ec7p).<\/p>\n Nh\u00ecn chung, t\u00f4i c\u1ea3m th\u1ea5y r\u1eb1ng quy\u1ebft \u0111\u1ecbnh m\u00e0 t\u00f4i c\u1ea7n th\u1ef1c hi\u1ec7n s\u1ebd c\u00f3 t\u00e1c \u0111\u1ed9ng r\u1ea5t l\u1edbn \u0111\u1ebfn cu\u1ed9c s\u1ed1ng c\u1ee7a t\u00f4i. H\u00f4m nay t\u00f4i c\u00f3 r\u1ea5t nhi\u1ec1u l\u1ef1a ch\u1ecdn. M\u1ed9t khi t\u00f4i b\u1eaft \u0111\u1ea7u b\u01b0\u1edbc \u0111i tr\u00ean m\u1ed9t con \u0111\u01b0\u1eddng, nhi\u1ec1u con \u0111\u01b0\u1eddng ti\u1ec1m n\u0103ng kh\u00e1c s\u1ebd kh\u00f4ng c\u00f2n n\u1eefa. L\u1ea7n \u0111\u1ea7u ti\u00ean trong \u0111\u1eddi t\u00f4i kh\u00f4ng bi\u1ebft c\u00e1i n\u00e0o l\u00e0 \u0111\u00fang. H\u00e0nh tr\u00ecnh t\u00f4i \u0111\u00e3 tr\u1ea3i qua cho \u0111\u1ebfn nay v\u00e0 nh\u1eefng l\u1ef1a ch\u1ecdn trong cu\u1ed9c s\u1ed1ng d\u01b0\u1eddng nh\u01b0 lu\u00f4n hi\u1ec3n nhi\u00ean \u0111\u1ed1i v\u1edbi t\u00f4i \u2013 quy\u1ebft \u0111\u1ecbnh h\u1ecdc t\u1eadp ch\u0103m ch\u1ec9 \u1edf tr\u01b0\u1eddng, v\u00e0o Princeton, gia nh\u1eadp McKinsey, th\u00e0nh l\u1eadp Aucland\u2026 B\u1ea5t ch\u1ea5p t\u1ea5t c\u1ea3 nh\u1eefng sai l\u1ea7m t\u00f4i \u0111\u00e3 m\u1eafc ph\u1ea3i trong su\u1ed1t ch\u1eb7ng \u0111\u01b0\u1eddng (\u0111\u1eb7c bi\u1ec7t l\u00e0 trong cu\u1ed9c s\u1ed1ng c\u00e1 nh\u00e2n c\u1ee7a t\u00f4i), t\u00f4i tin r\u1eb1ng t\u1ea5t c\u1ea3 nh\u1eefng quy\u1ebft \u0111\u1ecbnh \u0111\u00f3 \u0111\u1ec1u \u0111\u00fang (\u00edt nh\u1ea5t l\u00e0 \u0111\u1ed1i v\u1edbi t\u00f4i) b\u1ea5t k\u1ec3 ch\u00fang k\u1ebft th\u00fac nh\u01b0 th\u1ebf n\u00e0o (tr\u1ea3i nghi\u1ec7m \u1edf Aucland c\u00f3 th\u1ec3 \u0111\u00e3 th\u00e0nh c\u00f4ng r\u1ef1c r\u1ee1. N\u00f3 r\u1ea5t g\u1ea7n\u2026 N\u00f3 d\u1eabn \u0111\u1ebfn hai quy\u1ebft \u0111\u1ecbnh sai l\u1ea7m. \u0110\u1ea7u ti\u00ean l\u00e0 c\u1ee7a t\u00f4i. L\u1ebd ra t\u00f4i n\u00ean b\u00e1n c\u00f4ng ty cho eBay v\u1edbi gi\u00e1 15 tri\u1ec7u \u0111\u00f4 la. Sau \u0111\u00f3, l\u1ebd ra anh \u1ea5y n\u00ean \u0111\u1ec3 t\u00f4i b\u00e1n c\u00f4ng ty v\u00e0o th\u00e1ng 2 n\u0103m ngo\u00e1i).<\/p>\n B\u1ea5t ch\u1ea5p nh\u1eefng giai \u0111o\u1ea1n \u201cxu\u1ed1ng d\u1ed1c\u201d kh\u00e1c nhau, t\u00f4i v\u1eabn y\u00eau cu\u1ed9c s\u1ed1ng m\u00e0 t\u00f4i \u0111\u00e3 s\u1ed1ng cho \u0111\u1ebfn nay. T\u00f4i y\u00eau nh\u1eefng k\u1ef7 ni\u1ec7m m\u00e0 t\u00f4i c\u00f3 v\u1ec1 n\u00f3 v\u00e0 t\u00f4i nh\u1edb r\u00f5 r\u00e0ng r\u1eb1ng t\u00f4i \u0111\u00e3 t\u1eadn h\u01b0\u1edfng cu\u1ed9c s\u1ed1ng \u0111\u00f3 b\u1ea5t ch\u1ea5p nh\u1eefng h\u1ed1i ti\u1ebfc m\u00e0 t\u00f4i kh\u00f4ng th\u1ec3 tr\u00e1nh kh\u1ecfi khi nh\u00ecn v\u00e0o nh\u1eefng c\u01a1 h\u1ed9i b\u1ecb b\u1ecf l\u1ee1 v\u00e0 nh\u1eefng sai l\u1ea7m \u0111\u00e3 v\u01b0\u1ee3t qua. Ngo\u00e0i ra, \u0111\u1ec3 t\u1eadn h\u01b0\u1edfng cu\u1ed9c s\u1ed1ng m\u00e0 t\u00f4i \u0111\u00e3 tr\u1ea3i qua, t\u00f4i th\u1ef1c s\u1ef1 c\u1ea3m th\u1ea5y nh\u01b0 m\u00ecnh \u0111\u00e3 ho\u00e0n th\u00e0nh \u0111\u01b0\u1ee3c m\u1ed9t s\u1ed1 \u0111i\u1ec1u c\u00f3 \u00fd ngh\u0129a. T\u1ea1i Princeton, t\u00f4i y\u00eau th\u00edch c\u1ea3m gi\u00e1c th\u00e0nh t\u1ef1u m\u00e0 t\u00f4i c\u00f3 \u0111\u01b0\u1ee3c khi gi\u00fap m\u1ed9t sinh vi\u00ean n\u1eafm b\u1eaft m\u1ed9t kh\u00e1i ni\u1ec7m m\u00e0 tr\u01b0\u1edbc \u0111\u00e2y anh ta kh\u00f4ng hi\u1ec3u (t\u00f4i l\u00e0 gia s\u01b0 kinh t\u1ebf, tr\u1ee3 gi\u1ea3ng m\u00f4n k\u1ebf to\u00e1n v\u00e0 t\u01b0 v\u1ea5n kinh t\u1ebf l\u01b0\u1ee3ng). M\u1ed9t trong nh\u1eefng kho\u1ea3nh kh\u1eafc h\u1ea1nh ph\u00fac nh\u1ea5t trong cu\u1ed9c \u0111\u1eddi t\u00f4i l\u00e0 khi m\u1ed9t c\u00f4 g\u00e1i (ti\u1ebfc l\u00e0 t\u00f4i kh\u00f4ng nh\u1edb l\u00e0 ai) n\u00f3i v\u1edbi t\u00f4i r\u1eb1ng c\u00f4 \u1ea5y \u0111\u00e3 l\u00e0m vi\u1ec7c ch\u0103m ch\u1ec9 v\u00e0 gia nh\u1eadp McKinsey v\u00ec mu\u1ed1n n\u1ed1i b\u01b0\u1edbc t\u00f4i. T\u01b0\u01a1ng t\u1ef1 nh\u01b0 v\u1eady, v\u1edbi Aucland, t\u00f4i c\u1ea3m th\u1ea5y t\u1ef1 h\u00e0o v\u00ec m\u00ecnh \u0111\u00e3 gi\u00fap thay \u0111\u1ed5i t\u01b0 duy \u1edf Ph\u00e1p. Aucland l\u00e0 c\u00f4ng ty kh\u1edfi nghi\u1ec7p \u0111\u1ea7u ti\u00ean c\u1ee7a Ph\u00e1p huy \u0111\u1ed9ng \u0111\u01b0\u1ee3c nhi\u1ec1u ti\u1ec1n (m\u1ee9c t\u0103ng v\u1ed1n 18 tri\u1ec7u USD l\u00e0 \u0111i\u1ec1u ch\u01b0a t\u1eebng x\u1ea3y ra \u1edf Ph\u00e1p v\u00e0o th\u00e1ng 7 n\u0103m 1999, l\u00fac \u0111\u00f3 1 ho\u1eb7c 2 tri\u1ec7u USD l\u00e0 ti\u00eau chu\u1ea9n), ch\u00fang t\u00f4i l\u00e0 nh\u1eefng ng\u01b0\u1eddi \u0111\u1ea7u ti\u00ean s\u1eed d\u1ee5ng PR v\u00e0 g\u00e2y ti\u1ebfng vang m\u1ed9t c\u00e1ch t\u00edch c\u1ef1c. H\u00ecnh \u1ea3nh t\u00f4i \u0111\u0103ng tr\u00ean b\u00e1o ch\u00ed v\u1edbi t\u01b0 c\u00e1ch l\u00e0 \u0111\u1ee9a tr\u1ebb \u00e1p ph\u00edch c\u1ee7a Internet Ph\u00e1p \u0111\u00e3 cho ph\u00e9p t\u00f4i truy\u1ec1n c\u1ea3m h\u1ee9ng cho m\u1ecdi ng\u01b0\u1eddi. Ng\u01b0\u1eddi tr\u1ebb c\u00f3 th\u1ec3 th\u00e0nh c\u00f4ng l\u1ea7n n\u1eefa… B\u00e0i b\u00e1o duy nh\u1ea5t t\u00f4i th\u00edch tr\u00ean b\u00e1o ch\u00ed v\u1ec1 tr\u1ea3i nghi\u1ec7m Aucland c\u1ee7a m\u00ecnh l\u00e0 m\u1ed9t \u0111o\u1ea1n ng\u1eafn c\u00f3 n\u1ed9i dung: \u201cTh\u1ebf h\u1ec7 thanh ni\u00ean Ph\u00e1p ng\u00e0y nay kh\u00f4ng c\u00f2n mu\u1ed1n gi\u1ed1ng Lou Gerstner c\u1ee7a IBM n\u1eefa, h\u1ecd m\u01a1 \u01b0\u1edbc tr\u1edf th\u00e0nh doanh nh\u00e2n nh\u01b0 Fabrice Grinda c\u1ee7a Aucland\u201d. \u0110i\u1ec1u cu\u1ed1i c\u00f9ng t\u00f4i c\u1ea3m th\u1ea5y t\u1ef1 h\u00e0o l\u00e0 t\u00f4i \u0111\u00e3 thay \u0111\u1ed5i cu\u1ed9c s\u1ed1ng c\u1ee7a r\u1ea5t nhi\u1ec1u nh\u00e2n vi\u00ean c\u1ee7a m\u00ecnh. R\u00f5 r\u00e0ng h\u1ecd r\u1ea5t th\u1ea5t v\u1ecdng v\u00ec gi\u1ea5c m\u01a1 m\u00e0 t\u00f4i b\u00e1n cho h\u1ecd \u0111\u00e3 kh\u00f4ng x\u1ea3y ra, nh\u01b0ng t\u00f4i v\u1eabn thay \u0111\u1ed5i cu\u1ed9c s\u1ed1ng c\u1ee7a h\u1ecd t\u1ed1t \u0111\u1eb9p h\u01a1n. Nhi\u1ec1u ng\u01b0\u1eddi trong s\u1ed1 h\u1ecd b\u1ecb m\u1eafc k\u1eb9t trong nh\u1eefng c\u00f4ng vi\u1ec7c v\u00f4 ngh\u0129a m\u00e0 h\u1ecd gh\u00e9t nh\u01b0 nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng hay b\u1ed3i b\u00e0n v\u00e0 hi\u1ec7n \u0111ang tr\u1edf th\u00e0nh m\u1eb7t h\u00e0ng hot tr\u00ean th\u1ecb tr\u01b0\u1eddng vi\u1ec7c l\u00e0m (v\u00e0 h\u1ecd th\u00edch \u0111i\u1ec1u \u0111\u00f3).<\/p>\n T\u00f4i mu\u1ed1n con \u0111\u01b0\u1eddng t\u00f4i ch\u1ecdn cho ph\u00e9p t\u00f4i h\u1ea1nh ph\u00fac v\u1edbi c\u00f4ng vi\u1ec7c t\u00f4i l\u00e0m h\u00e0ng ng\u00e0y v\u00e0 cho ph\u00e9p t\u00f4i c\u1ea3m th\u1ea5y th\u00e0nh t\u1ef1u h\u01a1n (cho \u0111\u1ebfn b\u00e2y gi\u1edd t\u00f4i ch\u01b0a bao gi\u1edd c\u00f3 th\u1ec3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn nhi\u1ec1u ng\u01b0\u1eddi h\u01a1n). N\u1ebfu t\u00f4i c\u00f3 th\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c c\u1ea3 hai \u0111i\u1ec1u \u0111\u00f3 v\u00e0 tr\u00e1nh \u0111\u01b0\u1ee3c nh\u1eefng sai l\u1ea7m trong qu\u00e1 kh\u1ee9 th\u00ec m\u1ecdi chuy\u1ec7n s\u1ebd tuy\u1ec7t v\u1eddi.<\/p>\n D\u00f9 sao th\u00ec c\u0169ng \u0111\u00e3 mu\u1ed9n r\u1ed3i (5 gi\u1edd s\u00e1ng) v\u00e0 ch\u1ea5t l\u01b0\u1ee3ng suy ngh\u0129 c\u0169ng nh\u01b0 vi\u1ebft l\u00e1ch c\u1ee7a t\u00f4i \u0111ang b\u1eaft \u0111\u1ea7u gi\u1ea3m \u0111i \u0111\u00e1ng k\u1ec3 n\u00ean t\u00f4i s\u1ebd \u0111\u1ec3 n\u00f3 \u1edf \u0111\u00f3.<\/p>\n","protected":false},"excerpt":{"rendered":"
\nG\u1eedi:<\/strong> Th\u1ee9 ba, ng\u00e0y 30 th\u00e1ng 1 n\u0103m 2001 5:26 s\u00e1ng
\nK\u00ednh g\u1eedi:<\/strong> Fabrice GRINDA
\nCh\u1ee7 \u0111\u1ec1:<\/strong> Con \u0111\u01b0\u1eddng ph\u00eda tr\u01b0\u1edbc<\/p>\n
\nTh\u1eadt kh\u00f4ng may, 6 th\u00e1ng qua t\u00f4i \u0111\u00e3 kh\u00f4ng \u0111\u01b0a ra \u0111\u01b0\u1ee3c \u00fd t\u01b0\u1edfng nh\u01b0 v\u1eady v\u00e0 m\u00f4i tr\u01b0\u1eddng \u0111\u1ed1i v\u1edbi c\u00e1c doanh nh\u00e2n ng\u00e0y c\u00e0ng tr\u1edf n\u00ean t\u1ed3i t\u1ec7. Ngu\u1ed3n v\u1ed1n kh\u00f3 huy \u0111\u1ed9ng h\u01a1n. Nhi\u1ec1u d\u1ef1 \u00e1n m\u1edbi, \u0111\u1eb7c bi\u1ec7t l\u00e0 v\u1ec1 b\u0103ng th\u00f4ng r\u1ed9ng v\u00e0 kh\u00f4ng d\u00e2y, \u0111\u00f2i h\u1ecfi nh\u1eefng kho\u1ea3n \u0111\u1ea7u t\u01b0 l\u1edbn \u0111\u1ebfn m\u1ee9c ch\u00fang \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n t\u1ed1t h\u01a1n b\u1edfi c\u00e1c c\u00f4ng ty hi\u1ec7n c\u00f3 c\u00f3 th\u01b0\u01a1ng hi\u1ec7u, chuy\u00ean m\u00f4n v\u00e0 ti\u1ec1n m\u1eb7t. T\u00f4i kh\u00f4ng c\u00f3 c\u00e1ch n\u00e0o ti\u1ebfp c\u1eadn \u0111\u01b0\u1ee3c m\u1ed9t s\u1ed1 \u00edt doanh nghi\u1ec7p \u0111\u01b0\u1ee3c t\u1ea1o ra b\u1edfi c\u00e1c k\u1ef9 s\u01b0 v\u00e0 l\u1eadp tr\u00ecnh vi\u00ean s\u00e1ng t\u1ea1o. H\u1ecd \u0111\u1ebfn g\u1eb7p t\u00f4i \u0111\u1ec3 qu\u1ea3n l\u00fd sau v\u00f2ng g\u00e2y qu\u1ef9 \u0111\u1ea7u ti\u00ean, \u1edf giai \u0111o\u1ea1n \u0111\u00f3 t\u00f4i s\u1ebd ch\u1ec9 l\u00e0 nh\u00e2n vi\u00ean c\u00f3 t\u1ef7 l\u1ec7 ph\u1ea7n tr\u0103m th\u1ea5p trong c\u00f4ng ty. T\u00f4i \u0111\u00e3 g\u1eedi th\u00f4ng \u0111i\u1ec7p qua b\u00e1o ch\u00ed r\u1eb1ng t\u00f4i \u0111ang t\u00ecm ki\u1ebfm nh\u1eefng d\u1ef1 \u00e1n kinh doanh m\u1edbi. Th\u1eadt kh\u00f4ng may, t\u00f4i \u0111\u00e3 nh\u1eadn \u0111\u01b0\u1ee3c h\u00e0ng ng\u00e0n \u00fd t\u01b0\u1edfng v\u00e0 d\u1ef1 \u00e1n v\u00f4 gi\u00e1 tr\u1ecb.<\/p>\n\n
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\nC\u00e1c b\u1ed9 ph\u1eadn Internet kh\u00e1c nhau l\u00e0 m\u1ed9t ph\u1ea7n c\u1ee7a c\u00e1c l\u00e3nh th\u1ed5 nh\u1ecf kh\u00e1c nhau v\u00e0 c\u00f3 xu h\u01b0\u1edbng \u0111\u1ea5u \u0111\u00e1 n\u1ed9i b\u1ed9 (t\u00f4i \u0111\u00e3 ch\u1ee9ng ki\u1ebfn \u200b\u200b\u0111i\u1ec1u n\u00e0y nhi\u1ec1u l\u1ea7n \u1edf Vivendi v\u00e0 France Telecom). C\u00f4ng vi\u1ec7c c\u1ee7a t\u00f4i khi \u0111\u00f3 s\u1ebd mang t\u00ednh ch\u00ednh tr\u1ecb cao v\u00e0 t\u00f4i gh\u00e9t ch\u00ednh tr\u1ecb c\u1ee7a c\u00f4ng ty.
\nCh\u00eca kh\u00f3a th\u00e0nh c\u00f4ng c\u00f3 th\u1ec3 l\u00e0 s\u1ef1 ki\u00ean nh\u1eabn, qu\u1ea3n l\u00fd quy tr\u00ecnh t\u1ed1t, \u0111\u1eb7t ra c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh ngh\u1ecb s\u1ef1 ph\u00f9 h\u1ee3p v\u00e0 th\u00fac \u0111\u1ea9y c\u00e1c c\u1ea5p d\u01b0\u1edbi tr\u1ef1c ti\u1ebfp c\u1ee7a t\u00f4i. T\u00f4i c\u1ea3m th\u1ea5y m\u00ecnh c\u00f3 th\u1ec3 l\u00e0m \u0111\u01b0\u1ee3c \u0111i\u1ec1u \u0111\u00f3, nh\u01b0ng t\u00f4i s\u1ebd th\u1ea5y n\u00f3 nh\u00e0m ch\u00e1n h\u01a1n nhi\u1ec1u so v\u1edbi vi\u1ec7c x\u00e1c \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c, g\u00e2y qu\u1ef9, \u0111\u00e0m ph\u00e1n giao d\u1ecbch, ch\u01a1i \u0111\u00f9a v\u1edbi thi\u1ebft k\u1ebf trang web, v.v.<\/p>\n