{"id":210,"date":"2007-07-10T16:46:08","date_gmt":"2007-07-10T21:46:08","guid":{"rendered":"http:\/\/www.fabricegrinda.com\/?p=210"},"modified":"2023-08-10T06:36:22","modified_gmt":"2023-08-10T06:36:22","slug":"the-inspiration-for-the-aucland-tv-ad","status":"publish","type":"post","link":"https:\/\/grinda.org\/ro\/the-inspiration-for-the-aucland-tv-ad\/","title":{"rendered":"The Inspiration for the Aucland TV Ad"},"content":{"rendered":"<p>In many ways the Aucland TV ad, shown below was great. It won a Silver Lion in Cannes and the uproar it created was amazing!<\/p>\n<p><iframe src=\"https:\/\/www.youtube.com\/embed\/Gu9Fxci0yOs\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>The inspiration had come to us from this series of TV ads that Outpost.com had run in the US:<\/p>\n<p><iframe src=\"http:\/\/www.youtube.com\/embed\/fzbMcsrK-tw\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><iframe src=\"http:\/\/www.youtube.com\/embed\/M0n0Dq_AqgI\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><iframe src=\"http:\/\/www.youtube.com\/embed\/9cmT8M_67ow\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>They have similar dark humor and irreverence and are lots of fun. Arguably, the Aucland ad is better because at least it conveys what we did \u2013 auctions \u2013 while the Outpost.com ads revealed nothing about Outpost.com (they sell computer equipment online).<\/p>\n<p>That said, the ad was ahead of its time. Few people in Europe at the time understood the Internet let alone auctions on the Internet. A simpler, educational and descriptive TV ad as our competitor iBazar ran would have been more effective.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In many ways the Aucland TV ad, shown below was great. It won a Silver Lion in Cannes and the uproar it created was amazing! The inspiration had come to &hellip; <a href=\"\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8222;&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":20755,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[10],"tags":[],"class_list":["post-210","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-displays-of-creativity"],"acf":[],"contentUpdated":"The Inspiration for the Aucland TV Ad. Categories - Displays of Creativity. Date-Posted - 2007-07-10T16:46:08 . In many ways the Aucland TV ad, shown below was great. It won a Silver Lion in Cannes and the uproar it created was amazing!\n The inspiration had come to us from this series of TV ads that Outpost.com had run in the US:\n They have similar dark humor and irreverence and are lots of fun. Arguably, the Aucland ad is better because at least it conveys what we did \u2013 auctions \u2013 while the Outpost.com ads revealed nothing about Outpost.com (they sell computer equipment online).\n That said, the ad was ahead of its time. Few people in Europe at the time understood the Internet let alone auctions on the Internet. A simpler, educational and descriptive TV ad as our competitor iBazar ran would have been more effective.\n ","Category":["Displays of Creativity"],"_links":{"self":[{"href":"https:\/\/grinda.org\/ro\/wp-json\/wp\/v2\/posts\/210","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/grinda.org\/ro\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/grinda.org\/ro\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/grinda.org\/ro\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/grinda.org\/ro\/wp-json\/wp\/v2\/comments?post=210"}],"version-history":[{"count":6,"href":"https:\/\/grinda.org\/ro\/wp-json\/wp\/v2\/posts\/210\/revisions"}],"predecessor-version":[{"id":19678,"href":"https:\/\/grinda.org\/ro\/wp-json\/wp\/v2\/posts\/210\/revisions\/19678"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/grinda.org\/ro\/wp-json\/wp\/v2\/media\/20755"}],"wp:attachment":[{"href":"https:\/\/grinda.org\/ro\/wp-json\/wp\/v2\/media?parent=210"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/grinda.org\/ro\/wp-json\/wp\/v2\/categories?post=210"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/grinda.org\/ro\/wp-json\/wp\/v2\/tags?post=210"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}