![\"\"](\"http:\/\/www.fabricegrinda.com\/wp-images\/Fabrice\/olx_launch.jpg\")
<\/p>\nOLX aspires to become the leading free local classified site on a global level. The company was created in March 2006, the site launch announced on this blog on April 1, 2006 and we started marketing it in May 2006.<\/p>\n
It is still early days, but the early results are encouraging. The site already has over 8,000 listings on a global level, gets 2,000 replies per month and did 3 million page views in May. Traffic is growing nicely as can be seen on the Alexa chart below:<\/p>\n
<\/p>\n
We are seemingly successful in creating some liquidity, but a lot of work remains to be done \u2013 on a local level there are still very few listings and still have very little organic traffic. It\u2019s unclear whether all the features we have added have made a meaningful difference for users. Outside the U.S., traffic, while cheaper to obtain, does not convert to postings and replies as effectively \u2013 maybe because people are not used to classifieds.<\/p>\n
It\u2019s interesting that the main problem we have encountered to date has been spam \u2013 both in the listings and the replies to the listings. We\u2019ve had to implement numerous counter measures to limit spam. This creates an interesting dilemma because we want to keep the site as simple as possible \u2013 and yet limit spam\u2026<\/p>\n
In the coming days we will release the beta version of the mobile version \u2013 people will be able to visit OLX by entering olx.com on their phone browser, we will add video support and poll users on potential new designs.<\/p>\n
We\u2019ll see how it goes \u2013 fingers crossed!<\/p>\n","protected":false},"excerpt":{"rendered":"