{"id":68636,"date":"2026-04-21T20:07:53","date_gmt":"2026-04-21T20:07:53","guid":{"rendered":"https:\/\/fabricegrinda.com\/?p=68636"},"modified":"2026-04-21T20:08:45","modified_gmt":"2026-04-21T20:08:45","slug":"%d8%af%d9%88%d8%b1%d8%a9-%d9%85%d8%aa%d9%82%d8%af%d9%85%d8%a9-%d8%ad%d9%88%d9%84-%d8%a7%d9%84%d8%a3%d8%b3%d9%88%d8%a7%d9%82-%d9%81%d9%8a-%d8%b9%d8%b5%d8%b1-%d8%a7%d9%84%d8%b0%d9%83%d8%a7%d8%a1-%d8%a7","status":"publish","type":"post","link":"https:\/\/grinda.org\/ar\/%d8%af%d9%88%d8%b1%d8%a9-%d9%85%d8%aa%d9%82%d8%af%d9%85%d8%a9-%d8%ad%d9%88%d9%84-%d8%a7%d9%84%d8%a3%d8%b3%d9%88%d8%a7%d9%82-%d9%81%d9%8a-%d8%b9%d8%b5%d8%b1-%d8%a7%d9%84%d8%b0%d9%83%d8%a7%d8%a1-%d8%a7\/","title":{"rendered":"\u062f\u0648\u0631\u0629 \u0645\u062a\u0642\u062f\u0645\u0629 \u062d\u0648\u0644 \u0627\u0644\u0623\u0633\u0648\u0627\u0642 \u0641\u064a \u0639\u0635\u0631 \u0627\u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u0627\u0635\u0637\u0646\u0627\u0639\u064a \u0645\u0639 Everything Marketplaces"},"content":{"rendered":"\n<p>\u0633\u0631\u0646\u064a \u0627\u0644\u062a\u062d\u062f\u062b \u0645\u0639 <a href=\"https:\/\/www.linkedin.com\/in\/yoroomie\/\" data-type=\"link\" data-id=\"https:\/\/www.linkedin.com\/in\/yoroomie\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u0645\u0627\u064a\u0643 \u0648\u064a\u0644\u064a\u0627\u0645\u0632<\/a> \u0645\u0646 <a href=\"https:\/\/www.everythingmarketplaces.com\/c\/fabrice-grinda-marketplaces-in-the-age-of-ai\" target=\"_blank\" data-type=\"link\" data-id=\"https:\/\/www.everythingmarketplaces.com\/c\/fabrice-grinda-marketplaces-in-the-age-of-ai\" rel=\"noreferrer noopener\">\u0625\u064a\u0641\u0631\u064a\u062b\u064a\u0646\u062c \u0645\u0627\u0631\u0643\u062a \u0628\u0644\u064a\u0633\u064a\u0632<\/a> \u062d\u0648\u0644 \u0648\u0636\u0639 \u0627\u0644\u0623\u0633\u0648\u0627\u0642 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a\u0629 \u0641\u064a \u0639\u0635\u0631 \u0627\u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u0627\u0635\u0637\u0646\u0627\u0639\u064a.<\/p>\n\n<p><a href=\"https:\/\/www.youtube.com\/watch?v=hh2ODE9nfmo&amp;t=4s\" target=\"_blank\" rel=\"noopener\">0:04<\/a> \u0645\u0642\u062f\u0645\u0629<br\/>&#x200d;<a href=\"https:\/\/www.youtube.com\/watch?v=hh2ODE9nfmo&amp;t=58s\" target=\"_blank\" rel=\"noopener\">0:58<\/a> \u062e\u0644\u0641\u064a\u0629 \u0641\u0627\u0628\u0631\u064a\u0633<br\/>&#x200d;<a href=\"https:\/\/www.youtube.com\/watch?v=hh2ODE9nfmo&amp;t=104s\" target=\"_blank\" rel=\"noopener\">1:44<\/a> \u0645\u0627 \u064a\u0628\u062d\u062b \u0639\u0646\u0647 \u0641\u0627\u0628\u0631\u064a\u0633 \u0641\u064a \u0627\u0644\u0623\u0633\u0648\u0627\u0642 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a\u0629 \u0639\u0646\u062f \u0627\u0644\u0627\u0633\u062a\u062b\u0645\u0627\u0631<br\/>&#x200d;<a href=\"https:\/\/www.youtube.com\/watch?v=hh2ODE9nfmo&amp;t=286s\" target=\"_blank\" rel=\"noopener\">4:46<\/a> \u0648\u0636\u0639 \u0627\u0644\u0623\u0633\u0648\u0627\u0642 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a\u0629 \u0645\u0639 \u0627\u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u0627\u0635\u0637\u0646\u0627\u0639\u064a<br\/>&#x200d;<a href=\"https:\/\/www.youtube.com\/watch?v=hh2ODE9nfmo&amp;t=1048s\" target=\"_blank\" rel=\"noopener\">17:28<\/a> \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u062c\u062f\u064a\u062f\u0629 \u0644\u0644\u0623\u0633\u0648\u0627\u0642 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a\u0629 \u0627\u0644\u0623\u0635\u0644\u064a\u0629 \u0644\u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u0627\u0635\u0637\u0646\u0627\u0639\u064a<br\/>&#x200d;<a href=\"https:\/\/www.youtube.com\/watch?v=hh2ODE9nfmo&amp;t=1143s\" target=\"_blank\" rel=\"noopener\">19:03<\/a> \u0645\u0639\u062f\u0644\u0627\u062a \u0627\u0644\u0646\u0645\u0648 \u0644\u0644\u0623\u0633\u0648\u0627\u0642 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a\u0629 \u0645\u0639 \u0627\u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u0627\u0635\u0637\u0646\u0627\u0639\u064a<br\/>&#x200d;<a href=\"https:\/\/www.youtube.com\/watch?v=hh2ODE9nfmo&amp;t=1370s\" target=\"_blank\" rel=\"noopener\">22:50<\/a> \u0643\u064a\u0641 \u064a\u063a\u064a\u0631 \u0627\u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u0627\u0635\u0637\u0646\u0627\u0639\u064a \u0627\u062d\u062a\u064a\u0627\u062c\u0627\u062a \u0631\u0623\u0633 \u0627\u0644\u0645\u0627\u0644 \u0644\u0644\u0623\u0633\u0648\u0627\u0642 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a\u0629<br\/>&#x200d;<a href=\"https:\/\/www.youtube.com\/watch?v=hh2ODE9nfmo&amp;t=1540s\" target=\"_blank\" rel=\"noopener\">25:40<\/a> \u0642\u0627\u0628\u0644\u064a\u0629 \u0627\u0644\u062f\u0641\u0627\u0639 \u0639\u0646 \u0627\u0644\u0623\u0633\u0648\u0627\u0642 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a\u0629 \u0641\u064a \u0639\u0635\u0631 \u0627\u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u0627\u0635\u0637\u0646\u0627\u0639\u064a<br\/>&#x200d;<a href=\"https:\/\/www.youtube.com\/watch?v=hh2ODE9nfmo&amp;t=1693s\" target=\"_blank\" rel=\"noopener\">28:13<\/a> \u0646\u0635\u0627\u0626\u062d \u0644\u0644\u0645\u0624\u0633\u0633\u064a\u0646 \u0627\u0644\u0630\u064a\u0646 \u064a\u0628\u062f\u0623\u0648\u0646 \u0623\u0633\u0648\u0627\u0642\u064b\u0627 \u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a\u0629 \u0641\u064a \u0639\u0627\u0645 2026<br\/>&#x200d;<a href=\"https:\/\/www.youtube.com\/watch?v=hh2ODE9nfmo&amp;t=1868s\" target=\"_blank\" rel=\"noopener\">31:08<\/a> \u0623\u0633\u0626\u0644\u0629 \u0648\u0623\u062c\u0648\u0628\u0629 \u062c\u0645\u0627\u0639\u064a\u0629 \u062d\u0648\u0644 \u0643\u064a\u0641\u064a\u0629 \u062a\u0642\u064a\u064a\u0645 \u0627\u0644\u0645\u0633\u062a\u062b\u0645\u0631\u064a\u0646 \u0644\u0644\u0623\u0633\u0648\u0627\u0642 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a\u0629 \u0627\u0644\u0645\u062f\u0627\u0631\u0629<br\/>&#x200d;<a href=\"https:\/\/www.youtube.com\/watch?v=hh2ODE9nfmo&amp;t=2024s\" target=\"_blank\" rel=\"noopener\">33:44<\/a> \u0623\u0633\u0626\u0644\u0629 \u0648\u0623\u062c\u0648\u0628\u0629 \u062c\u0645\u0627\u0639\u064a\u0629 \u062d\u0648\u0644 \u0646\u0635\u0627\u0626\u062d \u0644\u0644\u0627\u0646\u062a\u0642\u0627\u0644 \u0625\u0644\u0649 \u0623\u0646 \u062a\u0643\u0648\u0646 \u0623\u0635\u0644\u064a\u064b\u0627 \u0644\u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u0627\u0635\u0637\u0646\u0627\u0639\u064a<br\/>&#x200d;<a href=\"https:\/\/www.youtube.com\/watch?v=hh2ODE9nfmo&amp;t=2095s\" target=\"_blank\" rel=\"noopener\">34:55<\/a> \u0623\u0633\u0626\u0644\u0629 \u0648\u0623\u062c\u0648\u0628\u0629 \u062c\u0645\u0627\u0639\u064a\u0629 \u062d\u0648\u0644 \u062d\u0633\u0627\u0628 \u0627\u0644\u0642\u064a\u0645\u0629 \u0627\u0644\u062f\u0627\u0626\u0645\u0629 \u0644\u0644\u0639\u0645\u064a\u0644 (LTV)<br\/>&#x200d;<a href=\"https:\/\/www.youtube.com\/watch?v=hh2ODE9nfmo&amp;t=2205s\" target=\"_blank\" rel=\"noopener\">36:45<\/a> \u0623\u0633\u0626\u0644\u0629 \u0648\u0623\u062c\u0648\u0628\u0629 \u062c\u0645\u0627\u0639\u064a\u0629 \u062d\u0648\u0644 \u062a\u0643\u0644\u0641\u0629 \u0627\u0643\u062a\u0633\u0627\u0628 \u0627\u0644\u0639\u0645\u064a\u0644 \u0645\u0646 \u062c\u0627\u0646\u0628 \u0627\u0644\u0628\u0627\u0626\u0639 (CAC)<br\/>&#x200d;<a href=\"https:\/\/www.youtube.com\/watch?v=hh2ODE9nfmo&amp;t=2297s\" target=\"_blank\" rel=\"noopener\">38:17<\/a> \u0623\u0633\u0626\u0644\u0629 \u0648\u0623\u062c\u0648\u0628\u0629 \u062c\u0645\u0627\u0639\u064a\u0629 \u062d\u0648\u0644 \u0645\u0639\u0627\u064a\u064a\u0631 \u062c\u0645\u0639 \u0627\u0644\u062a\u0628\u0631\u0639\u0627\u062a \u0641\u064a \u0639\u0627\u0645 2026<br\/>&#x200d;<a href=\"https:\/\/www.youtube.com\/watch?v=hh2ODE9nfmo&amp;t=2410s\" target=\"_blank\" rel=\"noopener\">40:10<\/a> \u0646\u0635\u064a\u062d\u0629 \u0648\u062f\u0627\u0639\u064a\u0629 \u062d\u0648\u0644 \u0627\u0644\u0623\u0633\u0648\u0627\u0642 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a\u0629<\/p>\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Masterclass On Marketplaces In The Age Of AI With Fabrice Grinda From FJ Labs | EM Group Chat #209\" width=\"840\" height=\"473\" src=\"https:\/\/www.youtube.com\/embed\/hh2ODE9nfmo?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n<p>\u0628\u0627\u0644\u0625\u0636\u0627\u0641\u0629 \u0625\u0644\u0649 \u0645\u0642\u0637\u0639 \u0641\u064a\u062f\u064a\u0648 YouTube \u0623\u0639\u0644\u0627\u0647\u060c \u064a\u0645\u0643\u0646\u0643 \u0623\u064a\u0636\u064b\u0627 \u0627\u0644\u0627\u0633\u062a\u0645\u0627\u0639 \u0625\u0644\u0649 \u0627\u0644\u0628\u0648\u062f\u0643\u0627\u0633\u062a \u0639\u0644\u0649 <a href=\"https:\/\/podcasts.apple.com\/us\/podcast\/masterclass-on-marketplaces-in-the-age-of-ai\/id1706935444?i=1000762294373\" data-type=\"link\" data-id=\"https:\/\/podcasts.apple.com\/us\/podcast\/masterclass-on-marketplaces-in-the-age-of-ai\/id1706935444?i=1000762294373\" target=\"_blank\" rel=\"noreferrer noopener\">iTunes<\/a> \u0648 <a href=\"https:\/\/open.spotify.com\/episode\/1PVWF5EiF1XQGKCITIvsUt?si=ttnv2fRmQ3KnlmsUjwXSHQ\" data-type=\"link\" data-id=\"https:\/\/open.spotify.com\/episode\/1PVWF5EiF1XQGKCITIvsUt?si=ttnv2fRmQ3KnlmsUjwXSHQ\" target=\"_blank\" rel=\"noreferrer noopener\">Spotify<\/a> .<\/p>\n\n<p><strong>\u0646\u0633\u062e\u0629 \u0637\u0628\u0642 \u0627\u0644\u0623\u0635\u0644<\/strong><\/p>\n\n<p><strong>\u0645\u0627\u064a\u0643 \u0648\u064a\u0644\u064a\u0627\u0645\u0632:<\/strong> \u0645\u0631\u062d\u0628\u0627\u064b \u0628\u0643\u0645 \u0645\u062c\u062f\u062f\u0627\u064b \u0641\u064a Everything Marketplaces\u060c \u062d\u064a\u062b \u0646\u062a\u062d\u062f\u062b \u0639\u0646 \u0627\u0644\u0645\u0624\u0633\u0633\u064a\u0646 \u0648\u0627\u0644\u0642\u0627\u062f\u0629 \u0641\u064a \u0628\u0639\u0636 \u0645\u0646 \u0623\u0647\u0645 \u0627\u0644\u0623\u0633\u0648\u0627\u0642 \u0627\u0644\u064a\u0648\u0645. \u0647\u0630\u0647 \u0627\u0644\u062d\u0644\u0642\u0629 \u0631\u0642\u0645 209\u060c \u0648\u0647\u064a \u0641\u064a \u0627\u0644\u0648\u0627\u0642\u0639 \u062f\u0631\u062f\u0634\u0629 \u062c\u0645\u0627\u0639\u064a\u0629 \u062c\u064a\u062f\u0629 \u0645\u0639 \u0641\u0627\u0628\u0631\u064a\u0633 \u062c\u0631\u064a\u0646\u062f\u0627\u060c \u0627\u0644\u0634\u0631\u064a\u0643 \u0641\u064a FJ Labs. FJ Labs \u0647\u0648 \u0635\u0646\u062f\u0648\u0642 \u0627\u0633\u062a\u062b\u0645\u0627\u0631\u064a \u0644\u0644\u0645\u0634\u0627\u0631\u064a\u0639 \u0627\u0644\u0646\u0627\u0634\u0626\u0629 \u0641\u064a \u0645\u0631\u0627\u062d\u0644\u0647\u0627 \u0627\u0644\u0645\u0628\u0643\u0631\u0629\u060c \u0648\u0642\u062f \u062f\u0639\u0645 \u0623\u0643\u062b\u0631 \u0645\u0646 1200 \u0634\u0631\u0643\u0629 \u0646\u0627\u0634\u0626\u0629\u060c \u0628\u0645\u0627 \u0641\u064a \u0630\u0644\u0643 \u0623\u0633\u0648\u0627\u0642 \u0645\u062b\u0644 \u0639\u0644\u064a \u0628\u0627\u0628\u0627\u060c \u0641\u0644\u064a\u0643\u0633 \u0628\u0648\u0631\u062a\u060c \u0643\u0644\u0627\u062a\u0634\u060c \u0648\u0627\u0644\u0645\u0632\u064a\u062f.  <\/p>\n\n<p>\u0641\u0627\u0628\u0631\u064a\u0633 \u0647\u0648 \u0623\u064a\u0636\u064b\u0627 \u0636\u064a\u0641 \u0633\u0627\u0628\u0642 \u0641\u064a \u0627\u0644\u062f\u0631\u062f\u0634\u0629 \u0627\u0644\u062c\u0645\u0627\u0639\u064a\u0629. \u064a\u0633\u0639\u062f\u0646\u0627 \u0627\u0644\u062a\u0631\u062d\u064a\u0628 \u0628\u0647 \u0645\u0631\u0629 \u0623\u062e\u0631\u0649\u060c \u062d\u064a\u062b \u0628\u062f\u0623\u0646\u0627 \u0628\u0646\u0638\u0631\u0629 \u0639\u0627\u0645\u0629 \u0633\u0631\u064a\u0639\u0629 \u0639\u0644\u0649 \u0635\u0646\u062f\u0648\u0642 FJ Labs \u0627\u0644\u0627\u0633\u062a\u062b\u0645\u0627\u0631\u064a \u0648\u0645\u0627 \u064a\u0628\u062d\u062b\u0648\u0646 \u0639\u0646\u0647 \u0641\u064a \u0627\u0644\u0623\u0633\u0648\u0627\u0642 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a\u0629 \u0639\u0646\u062f \u0627\u0644\u0627\u0633\u062a\u062b\u0645\u0627\u0631. \u0644\u0642\u062f \u062a\u0639\u0645\u0642\u0646\u0627 \u0641\u064a \u0627\u0644\u0623\u0633\u0648\u0627\u0642 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a\u0629 \u0641\u064a \u0639\u0635\u0631 \u0627\u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u0627\u0635\u0637\u0646\u0627\u0639\u064a. 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\u0627\u0644\u0639\u0645\u0648\u0644\u0629. \u0648\u0633\u0623\u0642\u0627\u0631\u0646\u0647\u0627 \u0628\u0648\u0636\u0648\u062d \u0628\u0645\u0627 \u0641\u0639\u0644\u0648\u0647. \u0644\u0630\u0627\u060c \u0644\u0646 \u0623\u0628\u0627\u0644\u063a \u0641\u064a \u0627\u0644\u062a\u0641\u0643\u064a\u0631. \u0633\u0623\u0641\u0639\u0644 \u0645\u0627 \u0647\u0648 \u0635\u062d\u064a\u062d \u0644\u0644\u0639\u0645\u0644 \u0645\u0646 \u0645\u0646\u0638\u0648\u0631 \u0645\u0624\u0634\u0631\u0627\u062a \u0627\u0644\u0623\u062f\u0627\u0621 \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629 (KPI) \u0648\u0627\u0644\u0623\u0647\u062f\u0627\u0641 \u0648\u0627\u0644\u0646\u062a\u0627\u0626\u062c \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629 (OKR) \u0648\u0644\u0646 \u0623\u0628\u0627\u0644\u063a \u0641\u064a \u0627\u0644\u062a\u0641\u0643\u064a\u0631 \u0641\u064a \u0647\u0630\u0627. \u0644\u0630\u0627 \u0641\u0625\u0646 \u0627\u0644\u0645\u0633\u062a\u062b\u0645\u0631\u064a\u0646 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\u0628\u0646\u0641\u0633 \u0637\u0631\u064a\u0642\u062a\u0643. \u0648\u0643\u0646\u062a \u0623\u062a\u0633\u0627\u0621\u0644 \u0639\u0645\u0627 \u0625\u0630\u0627 \u0643\u0627\u0646 \u0644\u062f\u064a\u0643 \u0623\u064a \u0646\u0635\u064a\u062d\u0629 \u062d\u0648\u0644 \u0635\u064a\u0627\u063a\u0629 \u0627\u0644\u0623\u0645\u0631\u060c \u062d\u0648\u0644 \u0643\u0648\u0646\u0647 \u0634\u064a\u0626\u064b\u0627 \u0644\u062f\u064a\u0647 \u0627\u0644\u0642\u062f\u0631\u0629 \u0639\u0644\u0649 \u0623\u0646 \u064a\u0635\u0628\u062d \u0637\u0628\u0642\u0629 \u0645\u0639\u0627\u0645\u0644\u0627\u062a \u0644\u0623\u0646\u0647 \u0637\u0628\u064a\u0639\u0629 \u0627\u0644\u0633\u0648\u0642 \u0627\u0644\u062d\u0642\u064a\u0642\u064a\u060c \u0645\u0642\u0627\u0628\u0644 \u0627\u0644\u0642\u062f\u0631\u0629 \u0639\u0644\u0649 \u0627\u0644\u062d\u0635\u0648\u0644 \u0639\u0644\u0649 \u0627\u0644\u0625\u064a\u0631\u0627\u062f\u0627\u062a \u0641\u0642\u0637 \u0645\u0646 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\u0627\u0644\u0623\u0633\u0626\u0644\u0629 \u0627\u0644\u062a\u064a \u0637\u0631\u062d\u062a \u0641\u064a \u0627\u0644\u0646\u0642\u0627\u0634 \u0645\u0639 \u0627\u0644\u0645\u0633\u062a\u062b\u0645\u0631\u064a\u0646 \u0643\u0627\u0646 \u062d\u0648\u0644 \u0642\u064a\u0645\u0629 \u0639\u0645\u0631 \u0627\u0644\u0639\u0645\u064a\u0644 (LTV)\u060c \u0648\u0642\u064a\u0645\u0629 \u0639\u0645\u0631 \u0627\u0644\u0639\u0645\u064a\u0644 \u0644\u062f\u064a\u0646\u0627 \u0637\u0648\u064a\u0644\u0629 \u062c\u062f\u064b\u0627\u060c \u0646\u0638\u0631\u064b\u0627 \u0644\u0639\u0645\u0631 \u0627\u0644\u0637\u0641\u0644 \u0627\u0644\u0630\u064a \u0646\u062e\u062f\u0645\u0647. \u0646\u0645\u0648\u0630\u062c \u0627\u0644\u0639\u0645\u064a\u0644 \u0627\u0644\u0645\u062b\u0627\u0644\u064a (ICP) \u0644\u062f\u064a\u0646\u0627 \u0641\u064a \u0627\u0644\u0648\u0627\u0642\u0639 \u0644\u0627 \u064a\u0645\u0644\u0643 \u0623\u064a \u0628\u064a\u0627\u0646\u0627\u062a \u0644\u062f\u0639\u0645 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\u0633\u062a\u0629 \u0623\u0634\u0647\u0631\u060c 12 \u0634\u0647\u0631\u064b\u0627\u060c 18 \u0634\u0647\u0631\u064b\u0627\u060c \u0648\u0645\u0627 \u0625\u0644\u0649 \u0630\u0644\u0643\u060c \u064a\u062a\u062d\u062f\u062b \u0641\u064a \u0627\u0644\u0648\u0627\u0642\u0639 \u0639\u0646\u060c \u0639\u0644\u0649 \u0627\u0644\u0631\u063a\u0645 \u0645\u0646 \u0623\u0646 \u0645\u0639\u0638\u0645 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0627\u0644\u0646\u0627\u0634\u0626\u0629 \u0627\u0644\u062a\u064a \u0646\u0646\u0638\u0631 \u0625\u0644\u064a\u0647\u0627 \u0641\u064a \u0645\u0631\u062d\u0644\u0629 \u0627\u0644\u062a\u0645\u0648\u064a\u0644 \u0627\u0644\u0623\u0648\u0644\u064a \u0644\u0645 \u062a\u0643\u0646 \u062a\u0639\u0645\u0644 \u0644\u0623\u0643\u062b\u0631 \u0645\u0646 18 \u0634\u0647\u0631\u064b\u0627. \u0648\u0645\u0639 \u0630\u0644\u0643\u060c \u064a\u0645\u0643\u0646\u0646\u0627 \u062a\u0648\u0642\u0639 \u0646\u0633\u0628\u0629 \u0642\u064a\u0645\u0629 \u0639\u0645\u0631 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Categories - \u0627\u0644\u0645\u0642\u0627\u0628\u0644\u0627\u062a \u0648\u0627\u0644\u062f\u0631\u062f\u0634\u0627\u062a \u0628\u062c\u0627\u0646\u0628 \u0627\u0644\u0645\u062f\u0641\u0623\u0629, \u0627\u0644\u0623\u0633\u0648\u0627\u0642. 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\u0623\u0628\u0627\u0644\u063a \u0641\u064a \u0627\u0644\u062a\u0641\u0643\u064a\u0631. \u0633\u0623\u0641\u0639\u0644 \u0645\u0627 \u0647\u0648 \u0635\u062d\u064a\u062d \u0644\u0644\u0639\u0645\u0644 \u0645\u0646 \u0645\u0646\u0638\u0648\u0631 \u0645\u0624\u0634\u0631\u0627\u062a \u0627\u0644\u0623\u062f\u0627\u0621 \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629 (KPI) \u0648\u0627\u0644\u0623\u0647\u062f\u0627\u0641 \u0648\u0627\u0644\u0646\u062a\u0627\u0626\u062c \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629 (OKR) \u0648\u0644\u0646 \u0623\u0628\u0627\u0644\u063a \u0641\u064a \u0627\u0644\u062a\u0641\u0643\u064a\u0631 \u0641\u064a \u0647\u0630\u0627. \u0644\u0630\u0627 \u0641\u0625\u0646 \u0627\u0644\u0645\u0633\u062a\u062b\u0645\u0631\u064a\u0646 \u0644\u064a\u0633\u0648\u0627 \u0643\u0630\u0644\u0643\u060c \u0648\u0645\u0633\u062a\u062b\u0645\u0631\u0648 \u0627\u0644\u0623\u0633\u0648\u0627\u0642 \u064a\u0641\u0647\u0645\u0648\u0646 \u0627\u0644\u0641\u0631\u0642.      \n \u0644\u064a\u0632\u0627: \u0634\u0643\u0631\u064b\u0627 \u0644\u0643. \u0648\u0623\u0639\u0644\u0645 \u0623\u0646\u0643 \u0645\u0633\u062a\u062b\u0645\u0631 \u0641\u064a \u0627\u0644\u0623\u0633\u0648\u0627\u0642\u060c \u0644\u0630\u0627 \u0641\u0623\u0646\u062a \u0639\u0644\u0649 \u062f\u0631\u0627\u064a\u0629 \u062a\u0627\u0645\u0629 \u0628\u0630\u0644\u0643. \u0644\u0643\u0646 \u062a\u062c\u0631\u0628\u062a\u0646\u0627 \u0643\u0627\u0646\u062a \u0623\u0646 \u0627\u0644\u0645\u0633\u062a\u062b\u0645\u0631\u064a\u0646 \u063a\u064a\u0631 \u0627\u0644\u0645\u062a\u062e\u0635\u0635\u064a\u0646 \u0641\u064a \u0627\u0644\u0623\u0633\u0648\u0627\u0642 \u0644\u0645 \u064a\u0642\u064a\u0645\u0648\u0627 \u0627\u0644\u0623\u0645\u0631 \u0628\u0646\u0641\u0633 \u0637\u0631\u064a\u0642\u062a\u0643. \u0648\u0643\u0646\u062a \u0623\u062a\u0633\u0627\u0621\u0644 \u0639\u0645\u0627 \u0625\u0630\u0627 \u0643\u0627\u0646 \u0644\u062f\u064a\u0643 \u0623\u064a \u0646\u0635\u064a\u062d\u0629 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