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- \n
- \u0647\u0644 \u0646\u062d\u0628 \u0627\u0644\u0641\u0631\u064a\u0642\u061f<\/li>\n\n\n\n
- \u0647\u0644 \u0646\u062d\u0628 \u0627\u0644\u0623\u0639\u0645\u0627\u0644\u061f<\/li>\n\n\n\n
- \u0647\u0644 \u0634\u0631\u0648\u0637 \u0627\u0644\u0635\u0641\u0642\u0629 \u0639\u0627\u062f\u0644\u0629\u061f<\/li>\n\n\n\n
- \u0647\u0644 \u064a\u062a\u0645\u0627\u0634\u0649 \u0627\u0644\u0639\u0645\u0644 \u0645\u0639 \u0623\u0637\u0631\u0648\u062d\u062a\u0646\u0627 \u062d\u0648\u0644 \u0625\u0644\u0649 \u0623\u064a\u0646 \u064a\u062a\u062c\u0647 \u0627\u0644\u0639\u0627\u0644\u0645\u061f<\/li>\n<\/ul>\n\n
![\"\"](\"https:\/\/fabricegrinda.com\/wp-content\/uploads\/2021\/03\/FJ-Labs-Investment-Heuristics-copy.png\")
<\/figure>\n<\/div>\n<\/p>\n\n
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\n![\"\"](\"https:\/\/fabricegrinda.com\/wp-content\/uploads\/2021\/03\/FJ-Labs-Investment-Memo-Template11.jpg\")
<\/figure>\n<\/div>\n![\"\"](\"https:\/\/fabricegrinda.com\/wp-content\/uploads\/2021\/03\/FJ-Labs-Investment-Memo-Template13.jpg\")
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<\/div>\n\n2. \u0647\u0644 \u0646\u062d\u0628 \u0627\u0644\u0639\u0645\u0644\u061f<\/strong><\/p>\n\n
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\u0627\u0642\u062a\u0635\u0627\u062f\u064a\u0627\u062a \u0627\u0644\u0648\u062d\u062f\u0629 \u0627\u0644\u062c\u064a\u062f\u0629 \u0645\u0646 \u0648\u062c\u0647\u0629 \u0646\u0638\u0631\u0646\u0627 \u0647\u064a \u0627\u0644\u062a\u064a \u064a\u0645\u0643\u0646 \u0644\u0644\u0634\u0631\u0643\u0629 \u0627\u0644\u0646\u0627\u0634\u0626\u0629 \u0645\u0646 \u062e\u0644\u0627\u0644\u0647\u0627 \u0627\u0633\u062a\u0631\u062f\u0627\u062f \u062a\u0643\u0644\u0641\u0629 \u0627\u0643\u062a\u0633\u0627\u0628 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 (CAC) \u0639\u0644\u0649 \u0623\u0633\u0627\u0633 \u0635\u0627\u0641\u064a \u0647\u0627\u0645\u0634 \u0627\u0644\u0645\u0633\u0627\u0647\u0645\u0629 \u062e\u0644\u0627\u0644 \u0627\u0644\u0623\u0634\u0647\u0631 \u0627\u0644\u0633\u062a\u0629 \u0627\u0644\u0623\u0648\u0644\u0649 \u0645\u0646 \u0627\u0644\u0639\u0645\u0644\u064a\u0627\u062a. \u0646\u062d\u0646 \u0646\u062a\u0637\u0644\u0639 \u0623\u064a\u0636\u064b\u0627 \u0625\u0644\u0649 \u0623\u0646 \u062a\u0632\u064a\u062f \u0627\u0644\u0634\u0631\u0643\u0629 \u0627\u0644\u0646\u0627\u0634\u0626\u0629 \u062b\u0644\u0627\u062b\u0629 \u0623\u0636\u0639\u0627\u0641 CAC \u062e\u0644\u0627\u0644 18 \u0634\u0647\u0631\u064b\u0627. \u0641\u064a \u0623\u0641\u0636\u0644 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u062d\u062f\u062b\u0646\u0627 \u0625\u0644\u064a\u0647\u0627\u060c \u0644\u064a\u0633 \u0644\u062f\u064a\u0647\u0645 \u0623\u064a \u0641\u0643\u0631\u0629 \u0639\u0646 \u0646\u0633\u0628\u0629 \u0627\u0644\u0642\u064a\u0645\u0629 \u0637\u0648\u064a\u0644\u0629 \u0627\u0644\u0645\u062f\u0649 (LTV) \u0625\u0644\u0649 \u0646\u0633\u0628\u0629 CAC (LTV:CAC) \u0628\u0633\u0628\u0628 \u0627\u0644\u062a\u063a\u064a\u064a\u0631 \u0627\u0644\u0633\u0644\u0628\u064a. \u0639\u0644\u0649 \u0627\u0644\u0631\u063a\u0645 \u0645\u0646 \u0623\u0646\u0647\u0645 \u0641\u0642\u062f\u0648\u0627 \u0628\u0639\u0636 \u0627\u0644\u0639\u0645\u0644\u0627\u0621\u060c \u0625\u0644\u0627 \u0623\u0646 \u0627\u0644\u0628\u0627\u0642\u064a\u0646 \u064a\u0648\u0627\u0635\u0644\u0648\u0646 \u0634\u0631\u0627\u0621 \u0627\u0644\u0645\u0632\u064a\u062f \u0648\u0627\u0644\u0645\u0632\u064a\u062f\u060c \u0648\u0642\u062f \u062a\u0643\u0648\u0646 \u0642\u064a\u0645\u0629 LTV:CAC 10:1 \u0623\u0648 \u062d\u062a\u0649 20:1.<\/p>\n\n
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\u0628\u0627\u0644\u0646\u0633\u0628\u0629 \u0644\u0634\u0631\u0643\u0629 \u0645\u0627 \u0642\u0628\u0644 \u0627\u0644\u0625\u0637\u0644\u0627\u0642\u060c \u0646\u062a\u0648\u0642\u0639 \u0623\u0646 \u064a\u0643\u0648\u0646 \u0627\u0644\u0645\u0624\u0633\u0633\u0648\u0646 \u0642\u062f \u0641\u0643\u0631\u0648\u0627 \u0641\u064a \u0627\u0644\u0634\u0643\u0644 \u0627\u0644\u0630\u064a \u064a\u062c\u0628 \u0623\u0646 \u062a\u0643\u0648\u0646 \u0639\u0644\u064a\u0647 \u0627\u0642\u062a\u0635\u0627\u062f\u064a\u0627\u062a \u0627\u0644\u0648\u062d\u062f\u0629. \u064a\u062c\u0628 \u0623\u0646 \u064a\u0639\u0631\u0641\u0648\u0627 \u0645\u062a\u0648\u0633\u0637 \u200b\u200b\u0642\u064a\u0645\u0629 \u0627\u0644\u0637\u0644\u0628 \u0641\u064a \u0627\u0644\u0635\u0646\u0627\u0639\u0629 \u0648\u064a\u062a\u0648\u0642\u0639\u0648\u0646 \u0623\u0646 \u064a\u062a\u0645\u0627\u0634\u0649 \u0645\u0639\u0647\u0627. \u0648\u064a\u062c\u0628 \u0623\u0646 \u064a\u0643\u0648\u0646 \u0644\u062f\u064a\u0647\u0645 \u0623\u064a\u0636\u064b\u0627 \u0641\u0647\u0645 \u0642\u0648\u064a \u0644\u0644\u062a\u0643\u0644\u0641\u0629 \u0627\u0644\u0623\u0633\u0627\u0633\u064a\u0629 \u0644\u0644\u0633\u0644\u0639 \u0627\u0644\u0645\u0628\u0627\u0639\u0629 (COGS)\u060c \u0648\u0628\u0627\u0644\u062a\u0627\u0644\u064a \u064a\u062c\u0628 \u0623\u0646 \u064a\u0643\u0648\u0646 \u0644\u062f\u064a\u0647\u0645 \u0625\u062d\u0633\u0627\u0633 \u062c\u064a\u062f \u0628\u0647\u0627\u0645\u0634 \u0627\u0644\u0631\u0628\u062d \u0644\u0643\u0644 \u0637\u0644\u0628. \u0648\u064a\u0646\u0628\u063a\u064a \u0623\u064a\u0636\u064b\u0627 \u0645\u0639\u0631\u0641\u0629 \u0645\u062a\u0648\u0633\u0637 \u200b\u200b\u0627\u0644\u062a\u0643\u0631\u0627\u0631 \u0641\u064a \u0627\u0644\u0635\u0646\u0627\u0639\u0629.<\/p>\n\n
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- \n
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\n![\"\"](\"https:\/\/fabricegrinda.com\/wp-content\/uploads\/2021\/03\/Marketplace_valuations-1.png\")
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\n![\"\"](\"https:\/\/fabricegrinda.com\/wp-content\/uploads\/2021\/03\/Fundraising-1-1320x737-1.png\")
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- \n
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